BASES Strong Activation
Pack & Design
Packaging delivers significant ROI when executed effectively, but 9 out of 10 redesigns fail to make a meaningful difference in market. NIQ BASES is committed to helping brands develop more powerful packaging utilizing survey, eye-tracking and proprietary EEG research. We understand the pack’s performance across the shopper’s full journey (not at just one or two steps) by utilizing non-conscious and conscious measures which uncovers what packs will have true potential in market and any areas for optimization.
By incorporating our state-of-the-art Neuro capabilities with gold-standard BASES forecasting, we can predict the potential of the pack in market.
Uncover the true potential of Packaging utilizing Real System 1 methods
We use a consistent, yet flexible toolkit to meet varying business needs and risk levels.
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