Create your store plan with an immersive, 360-degree simulation that puts you in the shoppers’ shoes.

Request a demo
Request a demo

See it in action

With NielsenIQ SmartStore, you get insight into your shoppers that allows you to drive in-store product merchandising, be an influencer with retailers, and stay ahead of changing shopper trends.

Thinking like a shopper at the point of purchase

Mirror any in-store shopping experience with a virtual store environment. Find the “why behind the buy” through a remote testing system, giving you the data to design an aisle, department, shelf, and store that improves your results.

  • Test before making physical changes
  • Scenario planning in a secure setting
  • Eliminate store disruption

Create the store of the future

Discover a virtual shopping experience designed to radically transform CPG/FMCG research. With SmartStore, you can create remarkably realistic and immersive three-dimensional, 360-degree store simulations. Leverage immersive testing capabilities away from your competitors, without disruption at the shelf, and with data to back up your recommendations.

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[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Key features
Key features


Collaborative technology

A nimble software enables cross-functional teams to design in virtual reality, saving time and money without the need for physical prototypes.


Customized metrics for growth

Select the metrics that best determine success for your store, aisle, or category with a focus on sales and customer experience.


Drive results at the shelf

Design a store that will continue to bring shoppers through your doors while supporting your growing e-commerce business.

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How can we help?

We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.