Agentic Commerce for the AI Era of Retail

NIQ is building the intelligence infrastructure that agentic commerce depends on - powering AI-driven product discovery, decisioning, and purchasing with trusted data, objective measurement, and real-world validation.

Enabling the next phase of commerce

As AI beings to influence and execute purchasing decisions, data becomes the foundation of trust.

The NIQ Commerce Lab will serve as the intelligence infrastructure to:

Agentic Commerce for the AI Era of Retail

Enabling the next phase of commerce

Identify emerging commerce signals and decision drivers

Develop new data and measurement capabilities for commerce

Run pilot programs to understand agentic purchasing behavior

Partner across the AI and commerce ecosystem to accelerate

Establish emerging industry standards for AI commerce