Artificial Intelligence

Artificial intelligence is disrupting every step of the product lifecycle—from how brands research and launch new innovations to how shoppers search for and discover new products. The next generation of leading retailers and brands will utilize artificial intelligence to move faster, smarter, and more efficiently than ever before. NIQ has spent the last 20 years developing new AI capabilities to equip you with the tools needed to come out on top. 

95% of NIQ solutions utilize AI algorithms to turn the world’s most granular FMCG and Tech & Durables datasets into your next growth opportunity. You can trust that we’re applying our rigorous standards for data security, quality, and privacy to the creation and use of AI solutions for consumer intelligence. Our latest innovations,NIQ Ask Arthur and BASES AI, empower you to uncover faster insights through the power of generative AI.