Shopper Behavior


Track, diagnose, and analyze consumer behavior from more than 250,000 households across 25 countries.

Are you a Panelist?


Consumer behavior is at the core of sales

Make the critical correlation between what consumers do and why by diagnosing trends and changes over time. Based on a static longitudinal panel, our industry-leading methodology is backed by our peerless data science.

Prioritize the right consumer levers
Track your shoppers over time
Survey and segment shopper groups

Follow consumer behavior changes

Understanding consumer behavior across all outlets can guide your decisions for attracting new shoppers and encouraging existing shoppers to buy more. Now, our Advanced Trip Projection methodology significantly improves data quality and raises the bar for industry standards. Make decisions backed up by the most comprehensive consumer panel.

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[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Key features
Key features


UPC-level product granularity

Our panel has robust item characteristic coding so you can make decisions at the granular levels you need to run your business effectively.


Product alignment with retail data

Spend less time piecing data together with clear alignment of product definitions between retail measurement and consumer behavior.


Improved user access experience

Experience new and improved user access via web applications, featuring intuitive dashboards that guide you to answers with ease.


NielsenIQ Discover

Unleash the power of real, trusted data housed in a robust, intuitive, integrated visualization that supports both power users and casual users.

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How can we help you?

We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.