Education
Shopper Behavior
Consumption Moments
Reveal the true motivations behind customer consumption behavior and usage to guide product innovation and marketing strategy.
Your research has a precision problem
Become immersed in your customers’ consumption decisions—anywhere, anytime—and the motivations driving those choices through in-the-moment mobile data collection.
Holistic, immediate, and mobile data capture
Precise and accurate consumer targeting
Research based in reality, not recollection
True consumption behavior made clear
Only NielsenIQ Consumption Moments—with always-on measurement, panelist-friendly interface, and precision reporting—enables you to truly understand the moments in which customers choose your products. Uncover incremental growth possibilities by strategically targeting demand moments within your category with expanded on-the-go capabilities. Through NielsenIQ’s agile qualitative research methodology, we can help you see how people really behave in their everyday lives and contexts.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
1
Anytime, anywhere consumption tracking
Designed with clear, easy-to-use prompts and online/offline capability for users so businesses can understand consumption occasions as they happen.
2
Personalized
recommendations
With a customizable design, you can track the consumers most important to your brand and develop more relevant recommendations aligned to key segments
3
Streamlined scanning
technology
Built-in barcode scanning enables automatic data input for panelists, providing you granular, automated SKU-level detail.
Consumption is always on. Can your research keep up?
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