What is NielsenIQ TDLinx?

TDLinx is the industry’s universal store identifier, connecting retailers, brands, distributors, and suppliers through a common, daily-updated view of the market. With unmatched coverage of every retail and on-premise location, it helps you track change, uncover whitespace, and guide strategic decisions. Granular store-level data enables precise targeting, stronger sales insights, recall management, and a clear view of relationships across owners, banners, and markets.

How does TDLinx support location-based services using store data?

TDLinx enables advanced location-based services by assigning a universal code to every store and account. This allows store data from multiple internal and external sources to be reliably linked, mapped, and analyzed using geolocation, proximity, and hierarchy logic.

How does TDLinx help define and analyze a retail footprint?

TDLinx delivers a comprehensive retail catalog and retail footprint by maintaining standardized store, banner, ownership, and channel definitions. Validation ensures retailers and manufacturers can consistently analyze coverage, expansion opportunities, and portfolio presence across markets.

How does TDLinx improve store performance analysis?

TDLinx improves store performance analysis by enabling rollups of store data across ownership, banner, and account hierarchies. This allows accurate aggregation of sales, distribution, and execution metrics at any level of the retail structure.

How does TDLinx support in-store execution analysis?

TDLinx connects in-store execution data to a single, trusted store data reference. By aligning execution signals with store attributes and hierarchies, TDLinx workflows support consistent execution analysis and prioritization.

What is RetailSync and how does it work with TDLinx?

TDLinx RetailSync lets you seamlessly connect all your store-level data using universal location codes trusted across the CPG industry. It eliminates manual mapping, aligns disparate datasets, and cleanses and deduplicates your master files while applying industry-standard channel definitions. Turn your current distribution into actionable insights, then layer in the full market universe to identify gaps and growth opportunities.

TDLinx: Store Performance Insights at the Local Level

A dynamic catalog of retail and on-premise location data that delivers a current view of the retail landscape - helping elevate store performance and market execution.

Key features

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Frequently Asked Questions

What is NielsenIQ TDLinx?: TDLinx is the industry’s universal store identifier, connecting retailers, brands, distributors, and suppliers through a common, daily-updated view of the market. With unmatched coverage of every retail and on-premise location, it helps you track change, uncover whitespace, and guide strategic decisions. Granular store-level data enables precise targeting, stronger sales insights, recall management, and a clear view of relationships across owners, banners, and markets.
How does TDLinx support location-based services using store data?: TDLinx enables advanced location-based services by assigning a universal code to every store and account. This allows store data from multiple internal and external sources to be reliably linked, mapped, and analyzed using geolocation, proximity, and hierarchy logic.
How does TDLinx help define and analyze a retail footprint?: TDLinx delivers a comprehensive retail catalog and retail footprint by maintaining standardized store, banner, ownership, and channel definitions. Validation ensures retailers and manufacturers can consistently analyze coverage, expansion opportunities, and portfolio presence across markets.
How does TDLinx improve store performance analysis?: TDLinx improves store performance analysis by enabling rollups of store data across ownership, banner, and account hierarchies. This allows accurate aggregation of sales, distribution, and execution metrics at any level of the retail structure.
How does TDLinx support in-store execution analysis?: TDLinx connects in-store execution data to a single, trusted store data reference. By aligning execution signals with store attributes and hierarchies, TDLinx workflows support consistent execution analysis and prioritization.
What is RetailSync and how does it work with TDLinx?: TDLinx RetailSync lets you seamlessly connect all your store-level data using universal location codes trusted across the CPG industry. It eliminates manual mapping, aligns disparate datasets, and cleanses and deduplicates your master files while applying industry-standard channel definitions. Turn your current distribution into actionable insights, then layer in the full market universe to identify gaps and growth opportunities.