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NIQ Next Consulting:
Shape strategy. Inspire transformation. Enable growth.

Transform your big ideas into winning strategies with NIQ Next Consulting.

Identify your next big move with the world’s most comprehensive market intelligence, holistic consumer understanding, ​advanced analytics, and industry-leading expertise.

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Solutions

Driving strategic transformation of business across different verticals to unlock growth and cost efficiencies.

In today’s disruptive market landscape, marked by evolving consumer needs, leaders face the critical challenge of redefining their growth strategies.

At NIQ Next Consulting, we are forward thinkers and catalysts for the success of your best business strategy.

We set the standard with ​​unrivaled ​​​​data-based consulting expertise and AI-backed technology, empowering leaders to craft winning market, consumer, and brand strategies. At NIQ Next Consulting, our team of industry experts and business consultants collaborates closely with senior business leaders to navigate and interpret the signals in the noise and inspire bold, disruptive decisions.

NIQ Next Consulting will challenge you to delve deeper into your strategic positioning, ​​​​revolutionize demand forecasting, and unlock a business strategy primed for sustainable growth. Partnering with us propels your organization into a future of innovation and success.

Our consulting approach encompasses the high-quality sales measurement data that NielsenIQ is known for. NIQ Market Measurement solutions offer unrivaled global coverage of the consumer retail landscape, including omnichannel and total store coverage from a single, trusted source. With a comprehensive view of where consumers shop, the media they consume, and the terms they search, you’ll benefit from strategic advice that is not anecdotal, but based on sound consumer intelligence that you only can get from NIQ.

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  • How to successfully enter a new market or category

    Expansion Success: Navigate the complexities of new market or category entry

    Unlock New Growth with Confidence. Expanding into new markets or categories demands expert strategy and precise planning. The NIQ Next Consulting Expansion Success Framework empowers your growth journey with actionable insights and proven expertise - helping you identify the right opportunities and execute with confidence.

    • Explore: A topline review of categories or markets to size and prioritize opportunities
    • Develop: Strategic deep-dive to successfully enter a new market or category
    • Evaluate: Review of the first in-market success to adapt and optimize in a changing competitive environment
  • How to position your brand for growth

    Brand Positioning: Position your brand for sustainable growth

    A well-aligned and impactful brand vision is the foundation for in-market success. With a structured Brand Positioning Framework, NIQ Next Consulting empowers your brand strategy and planning to unlock the full potential of your brand and pave the way to future growth.

    • Envision: Assess the commercial potential of your brand by reviewing current brand performance and opportunities.
    • Strategize: Collaboratively develop strategies to win by jointly identifying and validating potential brand territories for growth
    • Build: Create alignment to activate for success. Brand vision translated into tangible action planning for product, marketing and sales
  • How to activate growth

    Strategic Targeting: Activate business growth potential based on consumer needs

    In today's fast-evolving market, it is essential for businesses to not just react to changes, but to proactively pursue their goals through customer-driven strategies. Understanding your target audience and their specific needs is crucial for driving growth.

    Our Strategic Targeting Framework empowers you to refine your target group strategy, aligning it closely with your business objectives and unlocking unprecedented potential for growth.

    • Audit: Conduct a comprehensive review of all relevant data assets and stakeholder requirements relating to your consumer strategy and current positioning.
    • Map: Pinpoint, evaluate, and prioritize growth opportunities within specific target groups, focusing on areas with the highest potential for rewards.
    • Activate: Collaboratively activate your growth strategy by setting actionable implementation areas and turning strategic insights into tangible outcomes.
    • Optimize: Continuously refine, monitor, enrich, and validate your segment definitions, ensuring that your targeting and strategic positioning remain effective and responsive to market dynamics.
  • How to keep your business strategy ahead of the curve

    Business Planning: Plan a business strategy that keeps you ahead of the curve

    In today’s hyper-competitive business world, your company can’t risk missing potential opportunities for growth due to a reactive stance. To ensure sustained growth, proactive strategic planning is crucial. A well-crafted business expansion strategy empowers you to make informed decisions that position you ahead of the competition.

    Our Business Planning Framework acts as a strategic launchpad, designed to explore and identify diverse growth avenues, develop and enhance your business strategy, and enable you to visualize its impact on your brand and market performance.

    • Identify: Conduct a thorough review of all relevant business performance indicators to identify growth levers and prioritize opportunities.
    • Forecast: Using our advanced analytics, we provide precise market forecasts with identified opportunities taken into consideration, followed by strategy formulations
    • Deploy: Collaboratively map out potent and actionable business strategies tailored to fulfill your growth ambitions.
    • Enhance: Embark on a journey of growth with our Business Planning Framework, your comprehensive guide to strategic clarity and market dominance.
  • How to drive Innovation in Your Organization?​

    Innovation Success: ​
    Lay the foundation for a winning innovation roadmap​

    Innovation is the engine of growth and differentiation. In every industry, it empowers brands to stay ahead of the curve, outpace competition, and drive efficiency. The NIQ Next Consulting Innovation Success Framework is built on four core principles - experiences, systems, culture, and processes - and is powered by our unmatched data, insights, and strategic expertise. Whether you're innovating during a crisis or in times of growth, our framework ensures your innovation journey is built for success.​

    • Assess: Investigate the market potential of your innovative ideas, grounded in consumer needs and market dynamics​
    • Create: Collaboratively develop strategies that guide successful innovation development and execution
    • Mobilize: Align stakeholders and resources to activate your innovation roadmap with precision and impact​
    • Monitor: Evaluate performance post-launch to refine and scale innovation in a dynamic market environment

    Let’s unlock the full potential of your innovation pipeline - because those who innovate through change emerge.

  • How to lead and execute change across your business?​

    Business Transformation:​
    Strategize how to leverage global trends and mitigate disruption​​

    In today’s dynamic environment, successful transformation requires more than operational change - it demands strategic foresight. NIQ Next Consulting helps clients to unlock a deeper understanding of how global trends and market disruptions impact their business, enabling them to adapt, evolve, and lead with confidence. We regularly investigate markets through the lens of key forces such as sustainability, health, affordable premium, digital transformation, and the role of AI, using proprietary NIQ data and industry expertise to guide strategic decisions.

    • ​Scan: Identify and interpret global trends and disruptive forces shaping your category and consumer behavior​
    • Shape: Define transformation priorities and pathways aligned with your business goals and market realities
    • Refine: Monitor impact, refine strategies, and scale transformation for long-term success

    By using a set of NIQ data across categories or industries, we turn disruption into opportunity and build a transformation roadmap that drives sustainable growth.​

A business strategy and planning partner to unlock your business potential

At NIQ, consultancy is in our DNA. Over decades, our ​​​​strategic planning, trusted research, and analytical capabilities have supported senior business leaders, like yourself, in steering the path to brand success.

We offer unrivaled omnichannel insights, consumer, brand and innovation expertise, pioneering AI-driven data analytics that accurately predict future outcomes. NIQ Next Consulting services are tailored to enable sustainable growth and maximize your ROI.

​​The NIQ Next Consulting team brings an extensive blend of business consulting, data-driven activation, implementation support, and brand experience from diverse industry sectors directly into your growth activities or cost-saving ambitions. We work hand-in-hand with your team to identify opportunities, overcome challenges, and create advanced strategic frameworks and robust business models that unlock business growth.

As our partnership grows, we evolve with your strategic priorities to meet your changing business needs. With NIQ Next Consulting, you can look forward to working with a team that strives to improve, finetune, and enhance its performance every day.

Plan your next strategic move with NIQ Next Consulting

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