Episode 2: Crafting Effective Promotions in a Post-Covid Era
Join Bianca Piluso, VP of Analytics, for a look back at the state of promotions pre-covid and what we can learn from it to craft a better informed — and better for your bottom-line– trade promotion strategy.
In this episode, we discuss:
- The oversaturation of trade promotion strategies before Covid
- How trade strategies were impacted during Covid
- Permanent shifts in the way consumers shop on trade
- The opportunity CPG Brands have to craft more effective promotions going-forward
Vice President of Analytic Sales, NIQ
Bianca Piluso began her career at NIQ as a junior analyst working on assortment and pricing models and analytics. After several years she expanded her expertise to the manufacturing side where she took various roles in category management and trade strategy. Starting in 2013, she began her leadership role in delivery and sales within advanced analytics. Currently as Vice President of Analytic Sales at NIQ, she works daily with CPG brands in helping them get the most out of their trade, pricing and revenue optimization strategies. Bianca has an undergraduate degree in mathematics from the University of Waterloo and an MBA from Cornell University.