Episode 1: What CPG Brands Need to Know About Balancing Sales & Margins
Listen to NIQ expert, Bianca Piluso, Vice President of Analytic Sales, as she dives into the balancing act between sales & margins. As costs rise, maintaining margins without an increase in the price beyond what the market can tolerate is a challenge for optimizing price and promotion. When building your brands growth, it’s vital to understand the dependencies between the two.
In this first episode, she’ll discuss:
- External factors affecting CPG margins
- Value in optimizing your pricing model
- Key drivers to optimize sales & margins
- Developing a pricing strategy in an inflationary environment
Vice President of Analytic Sales, NIQ
Bianca Piluso began her career at NIQ as an analyst working on assortment and pricing models. After several years, she expanded her expertise to the manufacturing side where she took various roles in category management and trade strategy. In 2013, she began leading the delivery and sales within advanced analytics. Currently as Vice President of Analytic Sales at NIQ, she works daily with CPG brands in helping them get the most out of their trade, pricing and revenue optimization strategies. Bianca has an undergraduate degree in mathematics from the University of Waterloo and an MBA from Cornell University.