Press Release

NIQ Brandbank Partners with Happiest Minds to Solve Product Data and Shopper Experience Challenges

Press Release

NIQ Brandbank Partners with Happiest Minds to Solve Product Data and Shopper Experience Challenges

Chicago, IL – March 28, 2023 – NIQ Brandbank, the global leading provider in digital product content, partners with Pimcore Business Unit at Happiest Minds, a strategic partner for Pimcore. Happiest Minds is the largest Pimcore services provider in the world. 

Working together over the past two years, Happiest Minds has been an exceptional consulting and services provider, driving innovation and technology to build NIQ Brandbank’s Shopper Experience Platform. Recognizing their expertise in building agile and adaptive digital solutions, NIQ Brandbank has partnered with Happiest Minds to enable retailers and manufacturers across the world to accelerate digital transformation and improve their shopper experience. 

“As a market leader in product data and shopper experience, we are proud to partner with Happiest Minds and continue our commitment to our clients across the world, driving shopper engagement”, said Mike Nickituk, Global Managing Director at NIQ Brandbank. “We look forward to building on this partnership, delivering innovative solutions to support the industry.” 

This partnership with Happiest Minds will further strengthen NIQ Brandbank’s ability to provide world class digital content solutions to both new and existing customers, offering a centralized and consolidated product data management platform, with the opportunity to adjust based on the client’s individual digital strategy, taking the transformation to the next level. 

“We are thrilled to further strengthen our partnership with NIQ Brandbank, a true market leader in digital product content. We are committed to delivering innovative solutions that help our clients drive business growth and success”, said Shashin Shah, Head of Pimcore Business Unit at Happiest Minds. 

Pimcore is an award-winning technology company providing data and customer experience management solutions powered by open-source technology. Pimcore has shown continuous development in PIM, MDM, DXP, and Digital Commerce and has been recognized as Gartner Peer Insights Customers Choice in MDM Solutions (2021 and 2022) and Gartner Cool Vendor (2018). Operating within the FMCG industry, many of NIQ Brandbank and Pimcore clients align including Carrefour, Carlsberg, Schweppes, Spar and Lavazza. 

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About NIQ Brandbank

NIQ Brandbank is the leading provider of digital product content solutions powering omnichannel shopping experiences. We enable brands and retailers to deliver the best shopping experience by giving them the ability to capture and share rich digital product content on all channels seamlessly. NIQ Brandbank’s end-to-end solutions connect shoppers to the most up to date and relevant digital product content making consumer goods more discoverable and engaging. 

The world’s biggest brands including Walmart, Tesco, Carrefour, P&G and Unilever use NIQ Brandbank every day to digitalise the shopper experience. With 25 years of experience and operating in 39 countries, NIQ Brandbank is the content partner to over 52,000+ brands, 700+ retailers, and wholesalers across the globe, creating a rich online shopping experience, while minimising the cost and complexity for the industry. 

About Happiest Minds

Happiest Minds enables digital transformation for enterprises and technology providers by delivering seamless customer experience, business efficiency, and actionable insights through an integrated set of disruptive technologies and solutions: customer experience, commerce, big data analytics, internet of things, mobility, cloud, security, unified communications, SDN-NFV, etc. We deliver magic at the intersection of human experiences, technology and insights. Happiest Minds has been a significant contributor to what Pimcore has delivered to its clients globally, i.e., 3.6B+ Products and Customers Master Records, 10B+ Data Intelligence Relations, 150M+ Web pages, Digital and Print Documents and 700M+ Media Assets. Being Pimcore’s largest global partner we have a team of 1000+ professionals. Happiest Minds is headquartered in Bangalore, India and has operations in the US, UK, The Netherlands, Australia and Middle East.