Press Release

Elizabeth Buchanan Appointed President of North America Business at NIQ

Press Release

Elizabeth Buchanan Appointed President of North America Business at NIQ

Jeanne Danubio will retire after 37 years of service

Chicago, IL – December 4, 2023 – NIQ, a global leader in consumer analytics and market intelligence, proudly announces the appointment of Elizabeth Buchanan as the new President of its North American business. Buchanan brings a wealth of experience and a proven track record in strategic leadership, business development, and fostering growth within the consumer-packaged goods (CPG) industry.

Buchanan steps into this pivotal role to lead NIQ’s North American operations, steering the company towards continued regional success and expansion. With an extensive background in driving business transformation and delivering exceptional results, Buchanan is poised to enhance NIQ’s market presence, strengthen partnerships, and drive innovation to new heights.

Buchanan most recently served as the Global Head of Customer Success and Platform Transformation at NielsenIQ, where she led the roll out of NIQ’s new global platform, Discover, as well as client-facing servicing teams around the world. Her career at NielsenIQ spanned several key leadership roles, including, leading the North American Consumer Panel, Omni and eCommerce teams, U.S. Retailer Collaboration Program Portfolio and Global Sales Engineering organization where she spearheaded strategic plans and execution, resulting in remarkable business outcomes.

“I am thrilled to continue my journey with NIQ as the President of North America. NIQ’s pioneering leadership in the CPG industry and its relentless pursuit of technological advancements solidify its position as an industry leader,” said Buchanan. “I am eager to continue collaborating with our exceptional teams, leveraging our technological edge and market expertise to further fortify NIQ’s dominance in the CPG and technology sectors.”

Beyond her corporate contributions, Buchanan’s commitment to community development and philanthropy is evident through her involvement in the public and non-profit sector. She sits on several non-profit boards, including World Business Chicago, Chicago Humanities, and Cradles to Crayons Chicago. She is also a member of the Economic Club of Chicago, was a 2022 Leadership Greater Chicago Signature Fellow and was named a 2023 Chicago Crain’s Business Notable Woman in STEM.

In addition to welcoming Elizabeth Buchanan, NIQ bids farewell to Jeanne Danubio, who has been an instrumental figure in the company’s journey. Jeanne’s illustrious tenure and invaluable contributions have played a significant role in shaping NIQ’s success. Her dedication, expertise, and leadership have ensured NIQ’s continued success in the CPG industry. As she embarks on a well-deserved retirement, NIQ expresses profound gratitude for her outstanding service and wishes her the best in her future endeavors.

“Elizabeth Buchanan’s appointment as the President of our North American business signifies a pivotal moment for NIQ,” stated Tracey Massey, COO at NIQ. “Her extraordinary leadership acumen and profound industry insight impeccably align with our dedication to innovation and customer-centric solutions. Elizabeth brings a visionary approach and exceptional execution skills that will steer our company toward an even more vibrant future. We wholeheartedly congratulate Elizabeth on this well-deserved appointment, confident that her unwavering commitment will further elevate NIQ’s success.”

“Furthermore, we extend our deepest appreciation to Jeanne Danubio for her invaluable contributions throughout her tenure at NIQ. Jeanne’s dedication and expertise have been instrumental in shaping our company’s journey, and we are profoundly grateful for her outstanding efforts. Her legacy will continue to inspire us as we embark on this new chapter.”

Buchanan’s appointment is effective January 1, 2024, and she will be based at NIQ’s Chicago office.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit

Media Contact

Gillian Mosher