Press Release

NielsenIQ launches on-shelf availability (OSA) barometer for U.S. retailers

Press Release

NielsenIQ launches on-shelf availability (OSA) barometer for U.S. retailers

OSA barometer allows retailers to identify risks and reduce supply chain disruptions

Chicago, IL – February 7, 2022 – Today, NielsenIQ has launched its one of a kind, on-shelf availability (OSA) barometer in the U.S. The OSA barometer allows retailers to measure and benchmark out-of-stocks to prevent supply chain disruptions and maintain on-shelf availability. With NielsenIQ’s unmatched data and technology, retailers can pinpoint risk areas before they become lost sales. 

Despite the COVID-19 pandemic in the U.S. consumer packaged goods industry reported record sales in 2020 and sustained growth in 2021. However, 7.4% of sales were not realized due to out-of-stock/out-of-shelf items, costing retailers $82 billion in 2021 alone. With consumers making fewer shopping trips during the pandemic, retailers reducing the number of products sold in stores, and inflation at its highest in years, out-of-shelf products have caused significant disruption for retailers across the CPG industry.  

By leveraging an easy-to-use SaaS platform, powered by granular data and advanced algorithms, retailers will be able to determine their position before their competitors, enabling them to gain stronger distribution and preserve revenue. Key features of NielsenIQ OSA solutions include: 

  • Accurate predictive capabilities: Predict where and when out-of-stocks will happen by merging NielsenIQ data with advanced technology-driven analysis 
  • Timely, actionable insights: Pinpoints where you need to address issues and invest resources so you can act fast. 
  • Broad and detailed coverage: See out-of-stock impact on sales across brands, categories, and retail stores. 

“The ability for retailers to identify risks due to out-of-stocks will help retailers not only maintain sales, but increase consumer satisfaction and loyalty,” said Jean-Baptiste Delabre, Vice President, Retail Analytics, NielsenIQ. “By identifying out-of-shelf products at the most granular level, retailers now have the ability to identify and quantify lost sales, prioritize opportunities, and execute on the root causes of out-of-stock products across the supply chain.” 

About NielsenIQ 

NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a ground-breaking consumer data platform and fueled by rich analytic capabilities, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers. 

Using comprehensive data sets and measuring all transactions equally, NielsenIQ gives clients a forward-looking view into consumer behavior to optimize performance across all retail platforms. Our open philosophy on data integration enables the most influential consumer data sets on the planet. NielsenIQ delivers the complete truth. 

NielsenIQ, an Advent International portfolio company, has operations in nearly 100 markets, covering more than 90% of the world’s population. For more information, visit

Media Relations 

Gillian Mosher 
VP, Communications 
+1 647-282-9714