Press Release

NielsenIQ expands pet retail measurement coverage 

Press Release

NielsenIQ expands pet retail measurement coverage 

Company announces relationship with Hollywood Feed to enhance understanding of pet consumer landscape

CHICAGO – April 12 2022 – NielsenIQ, the world’s leading retail measurement and consumer analytics firm, and Hollywood Feed, a longstanding U.S. pet retailer with 180 locations in 19 states, have announced an enriched relationship to amplify NielsenIQ’s U.S. pet channel with analytics and insights. Through NielsenIQ data, Hollywood Feed will gain an enhanced understanding of today’s pet landscape to power its continued retail growth and success.

As the exclusive analytics provider for Hollywood Feed, NielsenIQ will strengthen its industry-leading and total pet retail read for the U.S. market. Hollywood Feed joins an extensive list of pet retailers in NielsenIQ’s growing pet channel ecosystem, reinforcing the stability and support for a rapidly growing market.

“It’s imperative that we continually connect with the needs of today’s pet retail consumer as we look for new ways to delight our expanding customer base,” said Shawn McGhee, President and CEO of Hollywood Feed. “NielsenIQ’s unmatched pet retail solutions are critical to measuring our retail success and innovating for the future.”

NielsenIQ’s measurement of the pet landscape continues to reflect a comprehensive view into pet product purchasing and shopper behavior. With expansive data that drills down into shelf-level performance of both consumables and supplies, NielsenIQ is uniquely positioned to help pet retailers and manufacturers grow their businesses.

“The importance of the U.S. pet retail channel has grown exponentially as more and more consumers welcome pets into their homes, especially during the pandemic” said Raha Alavi, Senior Vice President of Retail Services at NielsenIQ. “As we shape a smarter market for the pet industry at large, we are proud to welcome Hollywood Feed into the NielsenIQ measurement universe.”

About NielsenIQ 

NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform and fueled by rich analytic capabilities, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers. 

Using comprehensive data sets and measuring all transactions equally, NielsenIQ gives clients a forward-looking view into consumer behavior in order to optimize performance across all retail platforms. Our open philosophy on data integration enables the most influential consumer data sets on the planet. NielsenIQ delivers the complete truth. 

NielsenIQ, an Advent International portfolio company, has operations in nearly 100 markets, covering more than 90% of the world’s population. For more information, visit

About Hollywood Feed 

Hollywood Feed serves pets, their owners, caretakers and communities in 180 stores across 19 states. Consistently ranking atop consumer choice awards in the markets it serves, Hollywood Feed and its family of brands have most recently been named Best Pet Supply Stores by Dallas A-List, Best Pet Store by The Memphis Flyer, Best Self Atlanta Magazine’s Best Pet Store, Best Pet Food and Supplies in the Best of Denton County Awards, and Best New Business by Cary Living Magazine in North Carolina. Hollywood Feed proudly stands by its brand promise: If your pet doesn’t love it or if you don’t love it, we will gladly replace or refund it. Learn more about Hollywood Feed at and

Media Contacts:

Alex Tekip
+1 517-249-2588

Gillian Mosher
+1 647-282-9714