October 26, 2022 – Chicago, IL – Today, NielsenIQ BASES, a leader in helping companies build brands through innovation, proudly announces the 2022 North American Breakthrough Innovation Award winners. In its 11th year, the 2022 awards recognize 36 innovative products across personal care, diet and nutrition, beverage alcohol, food, pet care, beverages, snacks, and home care.
This year’s Breakthrough Innovation Team reviewed thousands of product launches introduced during a pivotal time in the consumer packaged goods market. This year’s winners have successfully navigated a constant state of crisis, including the COVID-19 pandemic, supply chain challenges and unprecedented inflationary pressures. These challenging times have led to a 19% decrease in the number of innovations from 2019-2021; even so, these brands have been able to break through and win with consumers.
“This year’s award recognizes great products from established brands and new players that have successfully disrupted the market, said Ramon Melgarejo, Managing Director, NielsenIQ BASES. “We are excited to welcome 36 new products to the Breakthrough Innovation hall of fame that place consumers at the center of the innovation process with a strong product differentiation and tailored activation.”
The 2022 North American Breakthrough Innovation Award winners are:
- Black Diamond® COMBO
- Dawn Platinum Powerwash™ Dish Spray
- Cheez-It® Original Baked Snack Crackers
- KRAFT Hazelnut Spread
- Advil Dual Action
- BinaxNOW COVID-19 Antigen Self Test
- Blue Buffalo Tastefuls
- Bud Light Seltzer
- Chick-fil-A® Bottled Sauces
- DIGIORNO® Croissant Crust Pizza
- Dr Pepper® & Cream Soda
- fa!rlife Nutrition Plan®
- Goli® Nutrition
- High Noon Hard Seltzer
- Horizon® Organic Growing Years®
- Impossible™ Beef & Impossible™ Burger
- KIT KAT® DUOS
- L. Feminine Care
- Limited Edition Pokémon x OREO Cookies
- Maybelline Lash Sensational Sky High
- Mtn Dew Baja Flash & Mtn Dew Baja Punch
- OLAY Regenerist Retinol24 Collection
- On The Rocks Premium Cocktails™
- OREO Gluten Free
- :ratio Keto* Friendly Dairy Snack
- Sargento® Balanced Breaks® Cheese & Crackers
- Suave® Hand Sanitizer
- Takis Blue Heat
- Topo Chico® Hard Seltzer
- Voltaren Arthritis Pain Gel
For over a decade, BASES has identified more than 700 products from around the globe as Breakthrough Innovations. These innovations addressed key consumer needs and delivered stand-out experiences that redefined their categories. This, in turn, has resulted in incredible outcomes. The 2022 global winners represent $4.05B+ in year one sales.
For more information about this year’s Breakthrough Innovations winners and to learn from their successes, please visit the Breakthrough Innovation website.
NielsenIQ, a global information services company, delivers the gold standard in consumer and retail measurement, through the most connected, complete, and actionable understanding of the evolving global, omnichannel consumer. NielsenIQ is the source of confidence for the industries we serve and the pioneer defining the next century of consumer and retail measurement. Our data, connected insights, and predictive analytics optimize the performance of CPG and retail companies, bringing them closer to the communities they serve and helping to power their growth.
NielsenIQ, an Advent International portfolio company, has operations in 90+ markets, covering more than 90% of the world’s population. For more information, visit NielsenIQ.com.