Hong Kong, May 3, 2021—NielsenIQ Hong Kong announced today that it has renewed a regional retail cooperation deal with Dairy Farm, a leading pan-Asian grocery retailer. The two-year retail cooperation agreement will continue to provide Dairy Farm with best-in-class insights and analyses about its business across six Asian markets: China, Hong Kong, Indonesia, Malaysia, Singapore, and Vietnam.
This cooperation deal will give invaluable and actionable insights to Dairy Farm’s grocery retail business. With groundbreaking technology, NielsenIQ provides a truly complete picture of the complex and changing retail landscape, with holistic coverage of the supermarket, hypermarket, convenience, and emerging channels.
“As the world slowly recovers from the pandemic, it becomes even more critical for retailers to understand how shoppers’ behaviors have changed,” says Yoann Painbeni, Retail Vertical Leader of NielsenIQ Asia. “Having access to NielsenIQ’s robust data assets will allow Dairy Farm to better understand sales, demographic trends, and consumer preferences. In turn, Dairy Farm will be able to develop, market, distribute, and scale their stores for the Asian marketplace.”
“At Dairy Farm, we always put our customers first, and we have a strong desire to better understand our customers’ needs and wants,” says Kosta Conomos, Group Customer Insights & Loyalty Director of Dairy Farm. “We are very pleased to continue our work with NielsenIQ, which provides professional services, data analysis, and market context to enhance our overall perspective. NielsenIQ’s capabilities assist us in enhancing our customer offering that our customers truly love across Asia.”
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a ground-breaking consumer data platform and fueled by rich analytic capabilities, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers.
Using comprehensive data sets and measuring all transactions equally, NielsenIQ gives clients a forward-looking view into consumer behavior in order to optimize performance across all retail platforms. Our open philosophy on data integration enables the most influential consumer data sets on the planet. NielsenIQ delivers the complete truth.
NielsenIQ, an Advent International portfolio company, has operations in nearly 100 markets, covering more than 90% of the world’s population. For more information, visit www.nielseniq.com.
About Dairy Farm
Dairy Farm is a leading pan-Asian retailer. At 31st December 2020, the Group and its associates and joint ventures operated around 10,000 outlets and employed some 220,000 people. The Group had total annual sales in 2020 exceeding US$28 billion. The Group provides quality and value to Asian consumers by offering leading brands a compelling retail experience and great service; all delivered through a strong store network supported by efficient supply chains.
For more information, visit www.dairyfarmgroup.com.
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