How FMCG big players have reoriented their revenue management strategy?
NielsenIQ revenue optimizer enables our current clients to drive 10-20x ROI by improving trade efficiencies.
Pricing strategy as fast as the market
Ensure that your Revenue Growth Management strategy is supported by the most up-to-date market dynamics. Balance volume, price, and revenue to develop a more robust operating plan. Make artificial intelligence your ally to beat the competition.
Assess past performance and sales drivers
Calculate price elasticities and promotional multipliers
Identify the optimal pricing and promotional strategy using A.I.
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Is rising inflation here for the short, medium, or long term?
NielsenIQ uncovers 3 inflation horizons for organizations to navigate: rising market pressures, mounting underlying factors, and enduring key drivers. While questions on pricing are critical in the short term, NielsenIQ revenue experts show that companies need to be planning for the long haul, too.
Activate your revenue management strategy with ongoing refreshed data
Develop a winning portfolio-wide pricing strategy and trade spend optimization with a unique point-and-click solution.