Translate data into action with the Full View™ for retail

Every customer, channel, aisle and click

Uncover pathways to growth with a new era of intelligence, powered by the most complete data, advanced technology, and retail expertise.

In today’s ever-evolving market, consumers are more empowered than ever, driving retailers to constantly adapt and reinvent themselves. Now, more than ever, retailers must harness the power of data, advanced analytics, and AI to maximize their revenue. By collaborating with suppliers and continuously innovating, retailers can become the preferred choice of customers and achieve unparalleled success.

With a new era of intelligence, powered by the most complete data and advanced technology, NIQ delivers the Full View™ for retail. Translate insights into powerful, profitable action to stay ahead of the competition. Keep up with rapidly changing market dynamics and consumer behavior while collaborating with suppliers to make smart, fast decisions.

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“NIQ Activate platform helps us to improve our Private Label assortment and strategy across all categories and price tiers in order to increase loyalty and fulfill our clients’ shopping needs and wants”

Valerie Carloni, Customer Insights Manager, COOP Italy

“Suppliers who are engaged with NIQ Activate platform and are using the insights to drive decision making around their assortment or promotional strategy, are performing 8% better than their competitive set year to date. Underscores the power of insights – drive growth within the business.”

Charlotte Myer, SVP Merchandising, FreshDirect

“gfknewron Consumer has been invaluable in providing us with quarterly updates on changing customer needs and preferences. Currys have now been using this tool for the past year and the insights from the tool have been appreciated across the organization including teams working on ranging, and marketing campaigns; and it’s provided an additional dimension to the POS data.”

Amit Shah, Head of Commercial Analytics, Currys

NIQ Retail Spend Barometer

Access expert insights on key drivers behind FMCG & T&D customer spend


Personalization in Retail Media

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Insight Report

Access expert insights on key drivers behind FMCG & T&D customer spend

With over 350k retail partners, NIQ and GfK launch the Retail Spend Barometer Quarterly insights, from local experts in 6 EU countries

Personalization in Retail Media

Read this guide to learn the key steps required to develop a customer-first approach to retail media and best practices to consider in planning for this shift.

The guide will also explore the NielsenIQ’s best-in-class product and platform that enables retailers to provide a superior retail media offering to what is in the market today.

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NIQ Activate

Our collaborative platform powering retailers and brands to go from data to insights to activation

NIQ Activate powers engagements that matter for retailers, brands and their customers with a unique SaaS, AI-based collaborative platform. It offers its retail and brand users the Full View into Supply Chain Analytics, Assortment & Promotion Analytics, Category & Customer Analytics, Personalized Offer Management, and Retail Media Intelligence

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gfknewron – One platform, total clarity.

Built on the world’s most comprehensive sales tracking data and consumer insights, enhanced with industry and data expertise. Supercharge your ability to access and utilize key business intelligence across your entire organization.