Armed with knowledge about households' ownership of various categories, brands, types, and future purchase intentions, OEMs can undertake the following actions:

• Customize marketing strategies : Tailor marketing campaigns and messages to specific households based on their ownership and future purchase plans, thus reaching out to their target audience
• SKU Development Strategy : Identify gaps in the market and develop new product SKUs or improve existing ones to align with consumer preferences and future demands
• Cross selling opportunities : Identify potential opportunities to create bundled offerings based on purchase plans for next 6 months
• Market expansion strategies : Assess market potential in different regions or demographic segments, helping OEMs identify opportunities for expansion and targeted market penetration.