Why it’s important?
European Shoppers face uncertain and distressing times: Increasing costs of living and the political instability result in changed rules of the game when it comes to the retail landscape and shopping behaviour. Recognizing and navigating these shifts in shopper attitudes and behavioral changes is fundamental to the success of any brand – more so than ever before!
Hypermarkets, Supermarkets, Discounters, Personal care stores, Online stores (channels vary by market)
France, Germany, Italy, Poland, Spain, Turkey, UK
What it includes
- Response to rising food prices
- Channels and stores with best deals
- Categories most impacted by rising prices
- Visit frequency
- Channel spend most in
- Monthly grocery spend
- Private labels/ Store brands
- Price sensitivity
- Promotion sensitivity
Consumers in 8 European markets (over 7,700 interviews)