An inside look at pet industry trends
Consumers spent $60 billion on pet care in 2021, an increase of nearly 15.7% compared to the previous year. An influx of new pet owners during the pandemic, coupled with record inflation rates in 2022, has increased pet product demand and prices. With continued rising costs, you need to know what consumers are prioritizing while financially constrained.
These insights can help pet care brands make better pricing, promotion, and marketing decisions to maximize their sales and maintain share in an uncertain retail landscape.
In this report you’ll find:
- The Impact of pet inflation trends on pricing
- Share of U.S. total sales in-store vs online
- A new finding in pet health and wellness trends due to the impact of inflation
Discover the marketplace views and data that can help pet care brands understand the latest consumer purchase trends in our new Q2 2022 Pet Trends Report.