Too often, shoppers must proactively discover information for themselves. They are forced to scroll through text-based product details to find out if something suits their needs. Buying opportunities often fail to present themselves at the optimum moment and they are left selecting from products they know already, favorited, or repurchasing a previous order. Hardly an expansive post-pandemic shopping experience full of new opportunities and fresh ideas!
This report looks at the shopping experience as it stands today, what the post-pandemic shopper really wants, and exactly why and how the current experience is falling so far short in many cases.
It also considers how retailers and brands can improve the shopper experience and nudge ahead of competitors. They can achieve this by presenting enriched, contextualized and visually-sophisticated levels of information and buying options – delivered at precisely the optimum time during the online purchasing journey.