Which shoppers seek out plastic free beauty? - NIQ
Infographic

Which shoppers seek out plastic free beauty?

Infographic

Which shoppers seek out plastic free beauty?


  • 2023 has been pegged as a pivotal year for sustainable action, with 2022 serving as a tipping point for consumers and CPG firms alike.
  • Now more than ever, beauty consumers are embracing environmentalism and conservation. Plastic free packaging has seen an annual 18% growth in search.
  • Learn about the growing importance and impact of plastic free beauty in NIQ’s new infographic.

Powerful pockets of plastic-free consumers

The collective interest in building a sustainable future signals that plastic free beauty is not only a trend, but a social imperative, poised to become the new standard. This demand sparked annual instore sales of $25MM in plastic free beauty products, a 13.4% increase from the prior year.

Take a closer look at the consumers driving this growth, where they are located, and which categories they are impacting most heavily.

A closer look at the consumers driving demand for plastic free beauty


Explore the Beauty Inner Circle’s pre-made reports on sustainability and clean beauty.