This tendency has translated into the success of major online shopping events like Double 11, Black Friday, and Cyber Monday. Across Asia, Double Days are quickly catching up as a key online promotional program. NielsenIQ E-commerce Accelerator has identified an unusual consumer behavior around these Double Days events, where at least 40% of sales occur during this one day, every month. The data also reveals a spike in sales of certain categories ranging from 575% up to 6,410% during Double 11 compared to the past three weeks prior to the event in 2021.
Check out the infographic below that shows what categories are in demand for Southeast Asian consumers during the Double Days event and how your brand can leverage this opportunity to boost your online sales.
Download this free version today and get in touch with our e-commerce team to set up a consultation.