2021 holiday season recap: Pure joy for beauty and personal care - NIQ
Infographic

2021 holiday season recap: Pure joy for beauty and personal care

Infographic

2021 holiday season recap: Pure joy for beauty and personal care


Time to rejoice: beauty and personal care experienced its most successful holiday season on record, with $11.6 billion in total sales. Despite inflation concerns, supply chain issues, and the omicron variant, shoppers remained optimistic 


Christmas morning all over again  

Beauty and personal care experienced a strong sales resurgence across in-store (+12.5%) and online (+27.8%) channels compared to 2020. Tech giant Amazon accounted for 39.9% of total online category purchases for the holiday season.  

Shoppers began their shopping earlier than previous years with the Sephora VIB sale contributing to a +11.8% uptick in sales in November. In-store sales reached a peak after Thanksgiving, then took a stiff dip in the first week of December. Online retail sales picked up during the same period with sustained growth until the second week of December with a decline thereafter. Beauty consumers then turned to brick-and-mortar stores for their last-minute shopping before the holiday.  

A hallmark holiday ending

The robust holiday shopping season sales accelerated in part because omnichannel shopping is the new standard for consumers. Brands and retailers meet customers where and when they want to shop and offer seamless experiences across in-store and online channels. 

The biggest beauty and personal care holiday season yet