NielsenIQ Insider Event
26 September 2023

The iconic Eiffel Tower, Paris
12:00pm CET – 8:30pm CET


In the ever-evolving landscape of consumer goods, there are three crucial elements that drive success and innovation: growth, data, and consumers. These factors combined, shape the pursuit of sustainable growth. Join NielsenIQ for this exclusive half-day session designed to examine the relationship between growth, data and consumers. ​


The Future of Growth – unleashing potential

The pursuit of growth lies at the heart of every successful brand. With changing consumer preferences requires a fresh perspective to understand the opportunities available to create strategies for growth. Led by Phil Tate, Global Client Director, this session will outline key insights and trends from the global leader’s study to understand to deliver value.

The Future of Consumers

Understanding the full view of consumers is key to growth. With consumers no longer passive recipients of products or services, today’s consumer actively shape growth, influence trends and contribute to brand growth. Led by Emmanuel Fournet, Customer Success Leader this session will look at the changing consumer landscape to better understand how business leaders can anticipate consumer’s ever-changing demands.

Panel session: Pathways to Growth

Bringing together growth, data and consumers this exclusive panel will be moderated by Emilie Darolles, West Europe President, and will be joined by leaders from the technology and FMCG industry. The panel will look to examine how growth strategies lie at the heart of success, how the role of digital and omni will win the new generation of consumers and the role brands place in creating value and positive impact. ​

Main stage speakers

Tracey Massey

Tracey Massey
Chief Operating Officer

Tracey leads NIQ with over 30 years of experience and a successful track record in enhancing and expanding global businesses.

Prior to joining NielsenIQ, Tracey served as Global President and Chief Executive Officer of Mars Pet Nutrition, where she led the world’s largest pet food business, revamping its product portfolios for continuous growth.

Phil Tate

Phil Tate
Managing Director Global Clients

Phil has over 22 years of working at C-Suite level in major FMCG businesses. Phil has a passion for working at board level turning insight into tangible strategic recommendations that help our partners grow.

Emmanuel Fournet

Emmanuel Fournet
Customer Success Leader

Emmanuel is an expert of the FMCG environment and has been supporting manufacturers and retailers both in France and in the US over the last 18 years. He’s passionate about data and how it can support the FMCG business and help understanding consumer behaviors.

Panel Session
Panel Session

Pathways to Growth

Emilie Darolles

Moderated by:
Emilie Darolles
President West Europe for NielsenIQ

Emilie is responsible for establishing a growth strategy for our business — centered around solving client challenges and creating substantial value for retailers and brands through innovative product offerings and modern technology that offer the “full view”. ​

Emilie began her career with Nielsen (now NielsenIQ) China in 2008. Since then, she has held several senior and client-centric positions across different markets in Asia and Europe, among others as Global FMCG Clients Group Leader, Global Client Business Partner, and Sales Operations Lead Markets.  ​

Prior to NielsenIQ, Emilie worked at Kantar Worldpanel in the UK and started her career with Unilever in France.  ​

Emilie is responsible for establishing a growth strategy for our business — centered around solving client challenges and creating substantial value for retailers and brands through innovative product offerings and modern technology that offer the “full view”. ​

Ioana Erhan

Guest panelist:
Ioana Erhan
Senior Director Western Europe for LinkedIn

Ioana joined LinkedIn in June 2019 as a Senior Director, prior to which she has held various positions in organisations such as PricewaterhouseCoopers and Amazon. ​

Throughout her career, Ioana Erhan has developed in-depth expertise in the digital transformation of brands and companies, both in the production of digital content, the monetization of digital audiences, e-commerce and digital advertising. She has had the opportunity to lead multi-functional organizations with different teams and corporate cultures and support them in their digital transformation.   ​

Ioana Erhan is also a lecturer at Sciences Po Paris, in the Master’s degree in Media, Communication and Creative Industries.  ​

Guest panelist:
Cansu Sever
Regional E-commerce Director for Coca Cola Icecek

Cansu graduated from Bosphorus Uni @2005 in Turkey/Istanbul and she started her career in P&G Turkey Sales where she hold different positions in Sales such as Key Accounts, Distributor and Category management and Market Strategy and Planning. As of 2015 Cansu was promoted to Ecommerce Director managing a multifunctional team for all P&G brands. In 2016 In addition to ecommerce, she appointed as the head of innovation centre and she established the innovation centre in Istanbul P&G Office. As of 2018, She appointed as the regional ecommerce director in P&G for Europe and worked for 2 years. Since October 2021, she has been working as the Regional ecommerce director for Coca Cola Icecek where she is leading the ecommerce strategy, online retailer management, organization set up, including how to evolve sales channels into a omnichannel working environment for 11 markets of Coca Cola. ​​

Agenda (CET)

12:00 pm – 1:00 pm arrival

1:00 pm


1:30 pm -1:45 pm


1:45 pm – 2:45 pm

The future of growth​

2:45 pm – 3:15 pm


3:15 pm – 4:00 pm

The future of consumer​

4:00 pm – 5:00 pm

Panel discussion : Pathways to growth, with Guest Speakers

5:00 pm – 5:30 pm


5:30 pm – 6:30 pm

Aperitif and networking​

6:30 pm – 8:30 pm

Invite only. Dinner in Madame Brasserie

12:00 pm – 1:00 pm arrival


Registrations are closed now, if you are still interested in this event, contact the team at

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Important information
Important information

Event will be in English & French with translation options available
Please bring photo ID
Bags will be searched “airport style” (max size 32 x 50 x 21 cm)
There is limited storage available for luggage
Arrival times will be assigned in due course, (between 12pm & 1pm) we ask that you arrive at the delegated time in order to facilitate a fast entry to the venue and lifts.