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Cracking the Code – Connecting with the Empowered Omnichannel Consumer
Armed with Omnichannel choices, consumers continue to steer their purchasing to online.
Watch this exciting webinar hosted by Progressive Grocer featuring NIQ experts. During this session we will discuss how the agile omnichannel consumer is shaping the marketplace and how to position your business for future growth.
The online channel sales are up 17% compared to just one year ago, vastly outpacing in-store. In today’s dynamic retail landscape, understanding the omnichannel consumer is vital for sustainable growth.
This webinar will provide valuable insights into:
- Changing shopper behavior trends across channels, retailers and platforms
- Shopper shifting across channels, retailers, and platforms
- Key differences in channel choice across generations
- How NIQ’s Omnishopper, an omnichannel panel, can be utilized to lead to more holistic insights for teams.
