NIQ BASES | Quirk´s Event 2023

NIQ BASES | Quirk´s Event 2023

Booth 501, Sheraton Grand Chicago

March 27-28, 2023

Ready to elevate your innovations and activate for success?

Join us at the Quirks Event to see how NIQ BASES can help you reach success

NIQ BASES Speaking Session

“Trust the strategy, optimize the execution” – How to leverage neuroscience to drive stronger ROI for your ads

Technology has dramatically improved our ability to target advertising, but creative quality remains at the center as the main media multiplier or eraser. However, are we really getting better at creative quality?

Typical Advertising copy testing includes scorecard KPIs that are biased to a certain style of creative and can often discard otherwise good creative, wasting valuable resources. Lack of granular, actionable optimization insights often leave creatives feeling puzzled and frustrated.

Blake Lopezzo

VP of Consumer Insights, Molson Coors

Surya Vadhana

Director of Advertising, NIQ BASES

Meet our experts


Ben Macedo

SVP, BASES Global Commercial Leader

Amy Sizemore

SVP, BASES Global Client Leader

Alex Klotz

VP, BASES Global Marketing Leader

Katie Tucker

Director, BASES Design & Ad Customer Success

Amanda Rook

Director, BASES Account Development

Want more free insights?


Our solutions




Determine how to optimize communication for maximum in-market impact and identify the most salient elements to retain in shorter executions, all while qualifying your copy.



Measure implicit AND explicit responses of your creative.



Create superior brand communications by directly measuring consumer responses from the brain.


All Services

Reveal new paths to success, elevated by superior foresight and behavioral data.

Let’s chat


Let’s talk, and let us help you elevate your innovations and activate for success.