(Webinar) The roadmap to growth: Using data to drive your retail strategy

Webinar description

We’re excited to introduce The Roadmap to Growth, a new quarterly webinar series focusing on the questions we commonly hear from SMB manufacturers like yourself. Think of it as a 30-minute knowledge-sharing session. Each quarter we will dive into tactics for measuring performance and making informed decisions to address each of the 4 p’s of product, place, promotion, and price. ​

Watch the first webinar of the series as Kelsey Michel, vice president at NielsenIQ, kicks off the series with an initial focus on product.

In this webinar, you will learn

  • How manufacturers use data to benchmark performance metrics against the competition​
  • Different examples of helpful metrics SMB companies should incorporate into their key performance indicators​
  • How to turn those data points into meaningful conversations with retailers​
  • Strategies for developing a road map to growth pursuits
Related content
Related content