Webinar: Alcohol industry – what’s now and what’s next?


2022 has been an interesting year for the alcohol industry with steep inflation, packaging shortages, and supply chain issues. But this year has also hosted new category expansions (ready-to-drink, no- or low-alcohol, etc) and full service in restaurants and bars resuming post-pandemic.

Watch NielsenIQ’s top industry experts explore what’s been happening in the alcohol industry and what to expect as we head into 2023.

What you will learn in this session

Watch this webinar to learn about:

  • Impacts of inflation
  • Emerging and expanding categories
  • On-premise Analytics
  • New brands making waves (SMB focused)

About the speakers

Andrew Hummel, Client Solutions Director – North America at CGA Strategy by NielsenIQ

Andrew brings 10+ years of comprehensive three-tier system experience and valuable BevAl/CPG industry knowledge to the CGA team. His background helps clients contextualize data and generate actionable strategies from CGA’s leading US market insights.

Jon Berg, VP of Thought Leadership – BevAl at NielsenIQ

Jon has 17 years of Beverage Alcohol industry experience with broad segment specialization from working for MillerCoors, Bacardi USA, and Moet Hennessy. His roles were focused on commercial insights development, category management, shopper research, and retail pricing design.

Jon’s investigative work has taken him to all the major U.S. and Canadian markets, as well as global projects in Europe. From years of developing primary research projects, Job brings a focus on forward-leaning actionable insights while constantly seeking the opportunity to create fact-based positioning for his stakeholders.

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