Price and Promotion Management

During the workshop you will

  • Identify the key principles of successful price and promotion management​
  • Understand PnP as part of the Shopper Centric Category Management process
  • Analyze the factors that affect promotional effectiveness and efficiency​
  • Manage price sensitivity and elasticity​
  • How not to leave money on the table​
  • Understand and leverage shoppers’ subconscious behavior when facing promotions​

The workshop was helpful to understand some aspects I haven’t thought about. It gave a few ideas that I will try to implement in my everyday work. The trainer was very good, fluent in English, very polite and understandable.

Average rating 4,7/5
100% recommendation rate for this program around the world
Hundreds of FMCG professionals trained


Category Managers, buyers, KAMs, Trade Marketing, Brand Managers, Consumer/ Shopper insight managers​


 Intermediate (recommended for those with prior experience in CatMan)​


March 12-13, 2024– Online, Multimarket, English


Day 1

  • Introduction
  • Category Management Fundamentals
    The most relevant aspects reminder when setting prices and planning promotions​
  • Price setting process
  • Setting price objectives
  • Price situation analysis
    Shopper sensitivity​​
    Price elasticity
  • Pricing strategies
    Price strategies based on elasticities
    Pricing methodologies
    Newest pricing strategies
  • Retailer’s price image
  • Price determination

Day 2

  • Day 1 Review
  • Promotion management and process
    Integrated marketing​
    Shopper attitude to promotions​
    Market realities​
  • Promotion Objectives and Strategies
    Understanding shopper behavior​
    Product life cycle
    Business objectives​
  • Products on Promotion
    Base and incremental sales
    Efficiency & Effectiveness​
  • Promotional Mechanics
  • Promotional Plan Implementation
    Tactics alignment​
  • Promotion Evaluation​​

Fees & Discounts

Early bird discount if registration is formalized at least one month before the workshop takes place. Group discounts apply for 2 and more participants from the same company or a participant attending more than one workshop. Comprehensive course materials, case studies and individual certificates are included.

For more information

Aiste Kuke | | (+370) 681 63034 /LT, ENG, RU/