Woman in grocery aisle

NielsenIQ Price and Promotion Category Management workshop



Chryssa Asmatzi
Category Management Consulting Leader Europe


June 7th & 8th, 2022


Spaces | Theanous 15

What for?

  • Identify the key principles of successful price and promotion management
  • Understand PnP as part of the Shopper Centric Category Management process
  • Analyze the factors that affect promotional effectiveness and efficiency
  • Manage price sensitivity and elasticity
  • How not to leave money on the table
  • Understand and leverage shoppers’ subconscious behavior when facing promotions

Suitable for

Category managers, buyers, KAMs, trade marketing, brand managers, consumer/shopper insight managers, business analysts


Intermediate (recommended for those with prior experience in CatMan)


  • Comprehensive course materials, case studies and certificate


Day 1

  • Introduction
  • Category Management Fundamentals
    The most relevant aspects reminder when setting prices and planning promotions
  • Price setting process
  • Setting price objectives
  • Price situation analysis
    Shopper sensitivity
    Price elasticity
  • Pricing strategies
    Price strategies based on elasticities
    Pricing methodologies
    Newest pricing strategies
  • Retailer’s price image
  • Price determination

Day 2

  • Day 1 Review
  • Promotion management and process
    Integrated marketing
    Shopper attitude to promotions
    Market realities
  • Promotion Objectives and Strategies
    Understanding shopper behavior
    Product life cycle
    Business objectives
  • Products on Promotion
    Base and incremental sales
    Efficiency & Effectiveness
  • Promotional Mechanics
  • Promotional Plan Implementation
    Tactics alignment
  • Promotion Evaluation


Register for this workshop

For more information

Konstantinos T. Bampos, Client Business Partner, NielsenIQ Greece & Israel |  konstantinos.bampos@nielseniq.com 
210 9500300, 6936 604338

Anastasis Panousopoulos, Client Business Partner, NielsenIQ Greece | Anastasis.panousopoulos@nielseniq.com 
210 9500300, 6936 552835