Impactful Space Management

During the workshop you will

  • Deep dive into the Space tactic​
  • Learn how to use  shopper the mission, shopper profile and category strategy for better space management
  • Learn to create store macro plan and planograms with shopper and category in mind​
  • Optimize your space efficiency and minimize out of stocks​

I enjoyed these two days and I’ve learned so much. It’s not typical for most trainings I’ve been attended previously..

Average rating 4,8/5
100% recommendation rate for this program around the world
Hundreds of FMCG professionals trained


Category managers, buyers, KAMs, trade marketing, brand managers, consumer/ shopper insight managers, business analysts, merchandising managers, space and assortment planners​​


Beginners to intermediate (no prior CatMan experience required)


March 19-20, 2024 – Online, Multimarket, English


Day 1

  • Introduction
  • Space Management Introduction 
    What is it and why is it important?​
  • Macro layout
    Shopper assistance and influence​
    Operations management​
  • Shopper Assistance
    Shopper time optimization at the store​
    Ease of navigation​
    Shopper experience satisfaction​​
  • Shopper Influence
    Attract more shoppers to the point of sale​
    Expose more profitable categories​
    Develop impulse purchase​
  • Operations Management
    Ease of handling and maintaining the products​
    Cost reduction
    Minimize pilferage​​

Day 2

  • Day 1 Review
  • Micro-Layout and Merchandising
    Shopper assistance and influence​
    Operations management
  • Shopper Assistance
    Ease of navigation​
    Product availability
    Pleasant shopping environment creation​
  • Shopper Influence
    Drive shoppers to strategic products​
    Product placement, space allocation and visual elements​​
  • Operations Management
    Minimize out of stock​
    Optimize the replenishment process
    Consider logistics and other restrictions​
  • Planogram creation process

Fees & Discounts

Early bird discount if registration is formalized at least one month before the workshop takes place. Group discounts apply for 2 and more participants from the same company or a participant attending more than one workshop. Comprehensive course materials, case studies and individual certificates are included.

For more information

Aiste Kuke | | (+370) 681 63034 /LT, ENG, RU/