Efficient Assortment Management, Online,

This classroom program has been designed to teach you a collaborative framework to achieve an optimal assortment management and understand the benefits it offers to
retailers, manufacturers and shoppers.

This session will guide you to make decisions based on the Category Management process, perspectives from different data sources, analysis techniques and KPIs that are essential for achieving enhanced business results. The training is interactive with hands-on exercises and case studies.

April 13, 2021 9:00 am – April 14, 2021 5:00 pm (GMT+2)

Workshop details and fees

Who can attend?

Participants should have basic knowledge of the Category Management Process.
Retailers: Category Managers, Buyers, Merchandising Heads, Shopper Marketing,
Space and Range Planners and their teams.
Manufacturers/Suppliers/ Distributors: Marketing Managers, Brand Managers,
Customer/Trade Marketing Managers, Key Accounts Managers, Category Managers
and their teams.

What’s included?

Comprehensive course materials, case studies and individual certificates.


800€ + VAT, 2 nd  Participant from the same company -10%. Group and combo discounts


10% discount for early bird (valid until 2nd of April)
Individual and group discounts apply

For more information and registrations, please contact:

  • Aidas Demenius
    • Email:
    • +370 681 63034, Lithuania
  • Antra Vītola-Gerharde
    • Email:
    • +371 29272227, Latvia
  • Kristi Jakobson
    • Email:
    • +372 5126491, Estonia


Day 1: 09:00 – 12:00 & 14:00 – 17:00


  • Registration
  • Welcome instructions
    • Market Trends Overview
      Shopper Centric Category Management Review
  • 8 step process recap
  • Benefits
    Assortment Management Introduction
  • What is Assortment Management?
  • Benefits and challenges
    Assortment Management Framework
  • 4 step framework and strategies
    Step 1: Collaborative Trade Partnership
  • Manufacturers assortment techniques
  • Manufacturer’s strategies and shopper inputs

Day 2: 09:00 – 12:00 & 14:00 – 17:00

Day 1 Review

Step 2: Category Management Integration

  • Category Management process steps linked to Assortment Management
  • How category roles and strategies address better Assortment
    Management decisions
    Step 3: Data Sources Integration
    • Shopper facts selection criteria
      • Retailer facts selection criteria
        • Manufacturer facts selection criteria
          Step 4: Assortment Management Process
        • 7 step process
      • Market coverage
      • Segments relevance
      • Product delisting
      • Product addition
      • Product validation
      • Finalization
      • Quantification

Session facilitator

Jana Volovika – Category Management Consulting Leader for East Europe

Jana has more than 10 years of experience in Retail, with expertise starting in store operations, category management to private label development and brand management.

She is specialized in strategy development and execution; shopper and customer insights as well as sustainability and corporate responsibility topics within current retail setup are among her particular interests.

Jana delivers a series of training workshops with an integrated perspective that combines manufacturing, retailing and use of Big Data. She leads Nielsen Category Management Consulting for the EE region.