BASES Pack Survey+

Utilize web eye-tracking and neuroscientist consultation to evaluate the performance and differentiation of a package design while exploring how shoppers perceive a package design both on the shelf and in-hand.

Ensure your new packaging is effective

Understand your current and new pack’s performance across the full shopper journey. Gain valuable insights from stand-out through shelf behavior, while determining your pack’s point difference versus the competition.

  • Stand out on-shelf
  • Differentiate your pack
  • Close sales by driving brand equity

Make your pack work for you

Packaging roles and responsibilities shift throughout the shopper journey. Make sure your pack works hard for your brand every step of the way. Our methodology offers clear learnings with actionable insight for refinement.

Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Key features
Key features


Online eye

We utilize web eye-tracking to understand how shoppers take in your packaging both on shelf and in the hand.


Proprietary modelling

Our unique models allow us to assess how the new packaging will impact purchase preference share.



Neuroscientist PhDs will consult on behavioral results for a comprehensive packaging assessment.

Person innovating their products

Want to learn more?

Our team is here to help as you develop your next pack design.

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Related content

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