Sales Forecasting

Launching a product without accurate sales forecasts is risky. Overestimate demand and face excess inventory and wasted resources; underestimate demand and face missed opportunities and unhappy customers. 

NIQ BASES provides empirically validated sales forecasts and predictive analytics to help avoid such pitfalls, protecting both bottom line and brand reputation. We combine the predictive power of the BASES Model* with category forecasting experts and unique access to NIQ & GfK sales data to deliver the most accurate forecasts in the industry. 

*The only sales forecasting model to be independently verified by the Marketing Accountability Standards Board (MASB) through its Marketing Metrics Audit Protocol (MMAP)