Consumer Packaged Goods
Whether it’s brand strategy, packaging, pricing or advertising, NIQ BASES is uniquely positioned to deliver the insights you need to ensure your next innovation or renovation launch delivers growth, with comprehensive solutions that account for all aspects of consumer decision-making.
Validated consumer response modelling and unrivalled predictive analytics support the launch of winning innovations & renovations
With a foundation in NIQ (& now GfK's) century-long vault of consumer and market data, NIQ BASES maintains highly predictive performance by constantly adjusting our model based on observed, in-market data and automatically incorporating outcomes derived from both conscious and nonconscious decisions. This ‘closed loop’ approach allows us to continually bridge the consumer ‘say/do’ gap, map the true view of the market landscape and ensure your innovation & renovation success.
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