Tech and Durables
Develop lasting tech & durables innovations and grow your brand. NIQ BASES’ innovation experts and GfK’s category experts provide a 360° view of the market landscape, across the entire innovation lifecycle, and offer gold-standard, insight-driven solutions to deliver your success.
Industry leaders harmonized to drive your tech & durables development
You provide the business strategy, GfK provides the in-market data, and NIQ BASES provides the data modeling. The stronger the machine, the more powerful the outcome, and welding our three apparatuses delivers the super-charged insights you need to achieve growth.
From whitespace identification to monetization refinement, together we’ll leverage in-market knowledge and consumer thought to obtain actionable insights and build best-in-class innovation.
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Your pathway to success
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