

Linkontro 2023
18-21 May, 2023
Forte Village Resort, Sardinia (CA)
2023 Edition
Linkontro is the appointment of the FMCG community that meets every year for a professional update and to map out the way forward. The event lasts four days and takes place at the Forte Village Resort, in Sardinia hosting about 600 managers representing over 200 companies.
This is where the still weak signals of change are intercepted, new ideas cross at high speed, and bridges are built to unite the pillars of the sector: manufacturers and retailers.
Linkontro is an initiative by NielsenIQ, which has guided its realization for over 30 years. The long history of the event is confirmation that Linkontro is a unique and unmissable moment to reflect on the past and design a more sustainable future, together.
2023 Theme
At the very root of future times
Today’s responsibilities for a better tomorrow
We live in days of radical uncertainty. Everything seems difficult. Much is dangerous. The fear that might grip us in circumstances such as these might push us in two wrong directions.
It might hold out the hope that it is enough to resist because then everything will go back to the way it was. And what seems to no longer work today, from the business model of companies and supply chains to the leadership style of entrepreneurs and managers, from consumer behavior patterns to the way younger people experience work, will instead go back to being as good as before. But history repeats itself in cyclical form only in appearance: in reality, each era must find new answers to old and new problems. In a spiral that can be one of progress or regression, depending on the choices we make. The night surely will pass but we do not know if and how we will wake up at dawn tomorrow. We must work hard if we want the awakening to be a sign of progress.
We live in days of radical uncertainty. Everything seems difficult. Much is dangerous. The fear that might grip us in circumstances such as these might push us in two wrong directions.
It might hold out the hope that it is enough to resist because then everything will go back to the way it was. And what seems to no longer work today, from the business model of companies and supply chains to the leadership style of entrepreneurs and managers, from consumer behavior patterns to the way younger people experience work, will instead go back to being as good as before. But history repeats itself in cyclical form only in appearance: in reality, each era must find new answers to old and new problems. In a spiral that can be one of progress or regression, depending on the choices we make. The night surely will pass but we do not know if and how we will wake up at dawn tomorrow. We must work hard if we want the awakening to be the sign of progress.
The other temptation is to save ourselves. We try to protect ourselves from what is happening around us in a selfish way, interpreting the moment as a re-run of a huge zero-sum game, where one wins what someone else loses. Wars are the tragic version of this game. But the very wars show that the calculation is wrong: no one wins, really, ever this way. Studies in evolutionary anthropology show, moreover, that if we have survived to this day, it is because we are a social species. Women and men who make collaborate and share the keys necessary to make even competition useful for survival and sustainable growth.
If these are wrong answers, Linkontro 2023 invites us to choose two better strategies instead. Both start with continuing and deepening our thinking about uncertainty. Which has at least two important causal vectors. The first is the one that immediately draws our energy and attention: things around us change unpredictably. Sometimes we needlessly delude ourselves that we are taming the world and slowing it down to the extent of our capabilities. Better to focus on the fact that uncertainty is also the reciprocal of our ignorance. The more things we understand, the more the light of our knowledge makes its way into the darkness of what appears to us as unpredictable but reveals itself simply as misunderstood. Linkontro has also always served to move forward the boundary, shifting thankfully, of our ignorance. It serves to gain an inch of competence in our encounter with the knowledge of others and in our personal reflection. We will still have to improvise in the face of the unexpected. Better to do it from more informed and competent people.
The second strategy is to have, however, a compass even in the most perfect of storms. If we cannot master what happens to us, we can, however, remind ourselves of who we are and what we want to affirm with our lives, with our work, and in our relationships. Rooting ourselves in values. Say clear yeses and noes. Thus building trust around us. Values such as those of caring for life, fairness, loyalty, and freedom can inspire uncomfortable but just stances. Feeling, thinking, and behaving as morally grounded actors can make the difference between decline and rebirth. Especially if we accompany it with a newfound sense of “we,” capable of overcoming the many fractures and polarizations that are dividing our society. Our roots are firm on the seashore of Sardinia. We will meet again this year with the spirit of those who know that they must be nurtured with good ideas and better behavior if they are to bear fruit in peace and prosperity. That is why you are invited to Linkontro 2023.
Prof. Vincenzo Perrone
Linkontro 2022 by the numbers
38
Years of Linkontro
600
Managers
200
Companies
Featured speakers
The official list of Linkontro 2023 speakers will be available soon.
Program
The full conference program will be available soon.
Tuesday, May 17 – Hidden
7:00 – 8:15 AM Breakfast
8:30 – 11:45 AM Mainstage
11:45 AM – 1:00 PM Product Showcase, Partner Zone & lunch
1:15 – 6:00 PM Breakout sessions, Product Showcase & Partner Zone
7:00 – 10:00 PM Closing dinner & reception
Wednesday, May 18 – Hidden
7:30 – 8:30 AM Breakfast
8:45 – 11:00 AM Mainstage & closing keynote
12:15pm Conference concludes
Exhibit
Become a sponsor
Protagonists in an exclusive showcase
A Linkontro sponsorship opens doors to exclusive connections and new opportunities within the FMCG community. Companies can make their brands known through original sponsored spaces and engaging branded activities.
Interested in becoming a sponsor? To learn more about the advantages of sponsorship, contact:
Ilaria Belmonte
ilaria.belmonte@nielseniq.com
T: (+39) 340 1232277
Transform your company into a work of art
The Excellence Gallery

The Excellence Gallery aims to tell the stories of the protagonists of our FMCG world through art.
For the 2023 edition, the Excellence Gallery will host the first art exhibition for FMCG companies created by an artist together with A.I.
An encounter from which a creative and cultural journey of absolute originality comes to life, generating insights into the relationship between man and machine, the future, and a new vision of the world, confronting us with a totally unprecedented point of view on the corporate reality.
Each artwork will be complemented by a text composed by the author together with deep learning: perfect evidence of how the two actors can complement each other.
For more information about the Excellence Gallery, you can contact:
Ilaria Belmonte
ilaria.belmonte@nielseniq.com
T: (+39) 340 1232277
Advisory Board
The Linkontro advisory board is constituted of business leaders who believe in the value of this initiative and dedicate resources and passion to the success of the event. This team meets regularly to define the themes and contents of the Linkontro programming and guides the choice of speakers.
Harald Antley
Aspiag Service
CEO Despar Nordest
Silvia Bagliani
Mondelēz Italia
Managing Director
Corrado Bianchi
Perfetti Van Melle
CEO
Alberto de Stasio
cameo
General Director
Francesco Del Porto
Barilla
President Region Italy & CCO
Alessandro d’Este
Ferrero
President & CEO
Marco Ferrari
Gruppo Montenegro
CEO
Enrico Galasso
Birra Peroni
CEO
Mario Gasbarrino
Decò Italia
Managing Director
Paolo Grue
P&G
President & CEO
Giangiacomo Ibba
CRAI
President
Antonio Mariani
STAR
General Director
Andrea Mondoni
Beiersdorf
General Manager
Southern Europe
Francesco Mutti
Mutti
CEO
Igor Nuzzi
Lavazza
Regional Director
Italy & Switzerland
Frank O’Donnell
Coca-Cola HBC Italia
General Manager
Mara Panajia
Henkel
President & MD, Italy
Andrea Panzani
Valsoia
CEO & General Director
Marco Pedroni
Coop Italia
President
Marco Pesaresi
Ferrarelle Società Benefit
General Manager
Francesco Pugliese
Conad
CEO
Irene Rizzoli
Delicius
CEO
Pier Paolo Rosetti
Conserve Italia
Managing Director
Giorgio Santambrogio
Gruppo VéGé
CEO
Sara Scrittore
Colgate-Palmolive
Vice president & General Manager, Southern Europe
Aldo Sutter
Sutter
CEO
Lucia Tagliaferri
Essity
Vice President Marketing &
E-Commerce Europe Consumer Goods
Maniele Tasca
Selex Gruppo Commerciale
General Director
Marco Travaglia
Nestlé Italia
President & CEO
Luca De Nard
NielsenIQ
General Manager, Italy
Stefano Galli
Linkontro
Chairman
Roberto Gritti
Linkontro
Senior Advisor
Samantha Rovatti
NielsenIQ
West Europe M&C
About
The event dedicated to the FMCG business community
Every year, Linkontro gathers executive directors and managers of leading companies in the FMCG market: more than 500 managers take part in the event on behalf of over 200 companies. Linkontro is a three-day meeting, organized to analyze social scenarios, discuss market trends, share ideas and experiences.
The event offers a space to foster new collaborations, understand and outline the future, and to study strategies that grow successful companies.
Linkontro offers networking occasions and the possibility to build relevant professional relationships with retail and manufacturing professionals as well as leading figures in the communication and technology sectors.


Where energies meet
Linkontro was founded in 1985 for manufacturers and retailers to give them the opportunity to dialogue. This event soon became the most important meeting for companies in the FMCG market, as well as for companies belonging to the communciations, B2B services, and finance sectors.
Today, more than ever, Linkontro is an occasion to network, to think about strategies, ideas and visions, and face future scenarios. Because new energy always comes from ideas.
Experience the Forte Village Resort
Linkontro takes place in the exclusive Forte Village Resort in Santa Margherita di Pula (CA). Immersed in a green oasis and equipped with the most modern conference services, the hotel offers an informal atmosphere that has always distinguished Linkontro.

Register
Registration for Linkontro 2023 is open, register now to secure your spot at the most important event in Italian FMCG!
Registrations for Linkontro 2022 will be managed and coordinated by FA Travel, one of the most qualified business travel, meeting, congress, and tourism agencies. FA Travel is headquartered in Sardinia, operates throughout the national territory, and is closely connected to Forte Village.
FA Travel ensures a relationship of attention and high professionalism with staff dedicated to Linkontro.
Contacts
Phone. 070 3325205
Email: linkontro@fatravel.it