# NIQ LLMS FULL INDEX Generated: 2026-08-04T12:04:59+00:00 Source: https://develop.nielseniq.com Title: MSD Test Page - NIQ MSD Test Page URL: https://develop.nielseniq.com/global/en/insights/education/2026/msd-test-page/ Type: Insight Published: 2026-07-24T11:46:03+00:00 Modified: 2026-07-27T12:06:41+00:00 Description: MSD Test PageMSD Test PageMSD Test PageMSD Test PageMSD Test PageMSD Test PageMSD Test PageMSD Test PagMSD Test Page Content: MSD Datalayer Improvements English Contact us Portuguese Demo Request English Standard Request for More Info form short (CAPTCHA) Copy Unsubscribe form Copy -------------------------------------------------------------------------------- Title: Byzzer Landing Page- NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/byzzer-landing-page-updates/ Type: Insight Published: 2026-07-23T10:35:31+00:00 Modified: 2026-07-23T10:35:37+00:00 Description: Byzzer Landing Page - Updates Byzzer Landing Page - UpdatesByzzer Landing Page - Updates Byzzer Landing Page - Updates Content: Power Up with Byzzer Start With the Right Questions & Make Your Three Free Reports Count Not sure which report to pull first? Power Up is a free guided session that helps you start with the questions that matter most, find the right reports, and make he most of your three free pulls. Start With Your Questions Bring the challenge or decision you are working through. Are you growing or just keeping up? Who is gaining momentum in your category? Where could your next growth opportunity be? We'll help you narrow your priorities into one other two questions that can lead to action. Find the Right Reports Get guidance on the Byzzer platform and understand which reports can best address your questions. Whether you need to compare competitors, evaluate category performance, or identify areas of growth, you'll know which report to use before spending a free pull. Pull With a Plan Know what to look for when you open your reports and how the information can support your next decision. You'll leave with a clearer path for using your Byzzer insights - whether you are planning for growth, evaluating performance, or preparing for a retailer conversation. Create your free account,… -------------------------------------------------------------------------------- Title: Warm Weather and Football Lift Drinks Sales to 2026 High URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/englands-world-cup-run-powers-on-premise-drinks-sales/ Type: Insight Published: 2026-07-17T13:55:00+00:00 Modified: 2026-07-17T13:00:44+00:00 Description: A combination of the heatwave and the World Cup helped drinks sales to very strong growth in the final week of June. Content: The Tracker, powered by CGA intelligence, shows average sales in managed venues leapt by 62.4% year-on-year on Wednesday 1 July, the day of England’s knock-out match against the Democratic Republic of the Congo.  This was followed by a 37.4% gain on Sunday 5 July, the day before England’s last-16 match with Mexico, as consumers headed to pubs and bars ahead of a 3am kick-off. There was a more muted increase of 3.6% on Monday 6 July, after most fans headed home for the game itself, which didn’t start until 3am.  There was another World Cup bounce on Saturday 11 July, when England’s quarter-final against Norway had a more pub-friendly start time of 10pm. Drinks sales jumped by 32.6% as fans filled venues long before the kick-off.  Interest in the football has had a halo effect over the last few weeks, with other tournament matchdays delivering smaller but significant spikes. Hot weather has also packed out pubs and bars with outdoor spaces on non-matchdays.  The football meant total sales in the week to Saturday 11 July finished 10.2% ahead of the same period in July 2025. This is the second-best performance of the year so far, after a 14.7% hike in the week to Saturday 27 June, which coincided with England’s group stage fixtures and a heatwave. However, these two weeks were interrupted by a softer spell of trading in the seven days to 4 July, when sales… -------------------------------------------------------------------------------- Title: Restaurant Value Perceptions in 2026 | NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/why-value-matters-more-than-ever-for-restaurants/ Type: Insight Published: 2026-07-17T07:27:31+00:00 Modified: 2026-07-17T07:50:55+00:00 Description: Explore NIQ insights on restaurant value, pricing and how operators can meet changing guest expectations. Content: How restaurants can get ahead in the race for value   Inflationary impacts  The Foodservice Price Index from NIQ and Prestige Purchasing highlights the full scale of inflation in hospitality in recent years. It recorded double-digit increases in food and drink prices in the aftermath of COVID-19, and while inflation has eased since then, it has outpaced increases in many other areas of consumers’ spending. Compound inflation since mid-2022 now tops 30%, or in other words, food and drink prices for hospitality have risen by nearly a third in just four years. This has inevitably forced pubs, bars and restaurants to raise their menu prices. NIQ’s Trading Index shows the average price of a main in restaurants has risen from around £11 in 2022 to just below £12.50 now. But while food establishments raised their prices just above the rate of food inflation for most of 2025, they have held down increases below those of the Index so far in 2026. This is partly the result of efficiencies that businesses have managed to achieve in some operational areas.  The new normal in value  High inflation means consumers have increased their outgoings in nearly all parts of their lives. In early 2022 guests were spending an average of £25.35 per head in restaurants, but the figure has since risen by nearly £5 to £30.08 in 2026. Some people have cut back on their orders or gone out less often to account for these price increases, but while 42% still eat out weekly, this is well below pre-COVID figures.  The post-pandemic spike in meal… -------------------------------------------------------------------------------- Title: How Mediterranean On-Premise Is Evolving | NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/seizing-the-mediterranean-summer/ Type: Insight Published: 2026-07-17T06:33:12+00:00 Modified: 2026-07-17T07:46:51+00:00 Description: Explore NIQ insights on Mediterranean On-Premise trends, from all-day dining to cocktails and shifting habits. Content: The Mediterranean's renown culinary heritage presents significant opportunities for the On Premise sector, but shifting consumer habits and mounting economic pressures mean it must continue to adapt to ensure future success. George Argyropoulos, Managing Director EMEA at NIQ, explores the trends, categories, and evolving cultural factors that businesses must understand to navigate change and drive sustainable growth.  How the Mediterranean On-Premise is evolving The Mediterranean eating and drinking out culture is constantly evolving. While upholding the region’s renowned gastronomic heritage, bars, cafés, bistros and tavernas continue to adapt to shifting social habits and changing consumer needs - it is no surprise that the region is home to 15 of the World’s 50 Best Bars, a ranking that celebrates some of the world’s most innovative and forward-thinking cocktail venues. As mounting economic pressures place growing strain on both the industry and consumers, now more than ever the On Premise must pay close attention to emerging trends to adapt accordingly and ensure long-term viability.  Our Outlet Index provides a valuable lens to this end. This is a comprehensive database that maps and segments all On Premise outlets across the market. One of the most significant shifts it highlights is the rise of all-day dining. Consumers are increasingly choosing to eat… -------------------------------------------------------------------------------- Title: Prime Day 2026 Recap: Key Amazon Shopper Trends | NIQ URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/prime-day-2026-recap-amazon-shopper-value-trends/ Type: Insight Published: 2026-07-15T17:18:06+00:00 Modified: 2026-07-15T17:21:07+00:00 Description: Prime Day 2026 recap: how value shoppers, Home & Kitchen wins, and Amazon's online spend share are reshaping CPG and retail strategy. Content: Book a Strategy Call  Uncover how shopper value preferences, category leadership shifts, and peak-hour engagement reshaped Amazon's Prime Day 2026 performance. Four-day Prime Day events are now the norm, and value-driven shoppers are rewriting how brands plan promotions and media. Book a call Why it matters   Prime Day 2026 confirmed that major eCommerce events reshape shopper behavior across the entire online market, well beyond Amazon itself. For CPG and FMCG brands, the results point to a clear shift in how shoppers spend, what they buy, and where growth is emerging. Download the Perspective Resources Select the resources you would like to download. Prime Day Recap 2026 Shoppers prioritized value: Items under $15 gained share year over year while purchases above $500 declined, pulling average order value down to $57.50 from $63.50 in 2025. Category leadership shifted: Home & Kitchen overtook Health & Beauty as the top Prime Day category at 18.3% of sales, and Dog Food & Treats broke into the top ten item types, showing continued Pet category momentum. Amazon held share, but the wider market lifted too: Amazon captured 68% of online spend during Prime Day versus 51% year-to-date, while TikTok Shop posted double- and triple-digit daily… -------------------------------------------------------------------------------- Title: The Invisible Shopper: What Retail Data Isn’t Telling You URL: https://develop.nielseniq.com/global/en/insights/report/2026/the-invisible-shopper-what-retail-data-isnt-telling-you/ Type: Insight Published: 2026-07-15T00:25:07+00:00 Modified: 2026-07-15T00:30:10+00:00 Description: See what retail data misses: total market intelligence reveals 5 blind spots costing you loyal shoppers and unclaimed revenue Content: Report  The Invisible Shopper: What Retail Data Isn’t Telling You Loyalty programmes, POS platforms, and CRM tools were built to track the shoppers who've already committed. They were never built to catch the ones quietly walking away. The Invisible Shopper maps five blind spots hiding inside your retail data and what total market intelligence does about each one. Download the report Thanks for downloading The Invisible Shopper Report The loyal shopper built modern retail. That foundation is shifting.  For decades, the loyal shopper – the customer who returns week after week and consolidates spend with a single retailer has been retailers most valuable asset. Lower acquisition cost, higher lifetime value, and a disproportionate share of revenue all flow from that one relationship. Retaining it was the central organizing principle of retail strategy. That principle is under real pressure. The forces reshaping shopper behaviour, hard discounters going mainstream, channel proliferation, a cost-of-living environment that's made price comparison reflexive, and the normalization of shopping across multiple retailers are structural, not cyclical. The shopper who once did their entire week's shop in one place now runs a small portfolio of retailers, each handling a different mission, category, or occasion. The Invisible Shopper names… -------------------------------------------------------------------------------- Title: Beauty’s Prime Day Results 2026 - NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/beautys-prime-day-results-2026/ Type: Insight Published: 2026-07-14T16:16:00+00:00 Modified: 2026-07-17T14:54:01+00:00 Description: Discover Prime Day 2026 shaped beauty e-commerce in Europe: shopper behavior, category trends, brand performance and growth opportunities. Content: Report Beauty’s Prime Day Results 2026 Exclusive insights into how Amazon’s four-day Prime Day event reshaped the European beauty market. Download the report Resources Select the resources you would like to download Beauty’s Prime Day Results June 2026 How did Prime Day reshape beauty ecommerce in Europe? Amazon's four-day Prime Day event continues to be one of the most influential moments in the ecommerce calendar. For beauty brands, it creates a unique opportunity to understand changing shopper behavior, emerging category trends, and the strategies driving marketplace growth. In this latest NielsenIQ analysis, we explore how Prime Day 2026 impacted the beauty landscape across key European markets, uncovering the brands, products, and consumer trends that stood out during one of the year's biggest retail events. Download the report to discover the trends shaping beauty performance during Prime Day 2026 Download the report Resources Select the resources you would like to download Beauty’s Prime Day Results June 2026 What's Inside the Report?  Prime Day's Beauty Ecommerce Impact Discover how Amazon's June 2026 Prime Day shaped beauty sales, shopper engagement, and marketplace performance. The Consumers and Categories Driving Growth Explore who shopped during the event, when they spent, and which beauty categories gained… -------------------------------------------------------------------------------- Title: Webinar - AI Powered Innovation Systems URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/webinar-unlocking-the-next-growth-frontier/ Type: Insight Published: 2026-07-13T11:50:23+00:00 Modified: 2026-07-13T11:50:36+00:00 Description: Webinar on how emotion works in advertising, why it matters for brand growth, and how to better measure the feelings that trigger action Content: FMCG growth is increasingly driven by smarter innovation, not more innovation. With 80% of brands experiencing declining sales also losing penetration, the challenge isn't launching more products, it's identifying and scaling the innovations that win new shoppers.   Join NIQ experts to explore how AI is transforming the innovation journey. From identifying unmet consumer needs and generating stronger ideas to optimizing products, forecasting performance and scaling winning innovations. We'll also examine why trusted data remains the foundation of successful AI adoption and sustainable growth.  What will you learn? Consumers in the Age of AI: Understand how consumers are integrating AI into their daily lives, shopping journeys and product discovery processes, and what this means for brands.  How AI is Accelerating Innovation and Growth: Learn how AI is helping FMCG companies identify opportunities faster, develop stronger concepts, optimize products, enhance forecasting and post-launch tracking.  Trustworthy AI: Risk or Opportunity? Discover why high-quality, trusted data is essential for reliable AI outcomes, better decision-making and sustainable innovation success.  Webinar overview: Register now Date: August 27th | 11:00am CET  Presented by: Barbara Garcia, NIQ Strategic Analytics & Insights -------------------------------------------------------------------------------- Title: Silver Economy webinar on-demand Italia | NIQ URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/silver-economy-webinar-on-demand-italia-niq/ Type: Insight Published: 2026-07-13T10:52:07+00:00 Modified: 2026-07-13T14:22:01+00:00 Description: Webinar sulla Silver Economy di NIQ: trend, comportamenti d'acquisto e opportunità di crescita legate ai consumatori Over 55 in Italia. Content: Over 55: il segmento che cresce, spende e che non puoi ignorare. Dati e strategie per cogliere l'opportunità della Silver Economy La Silver Economy non è più una tendenza futura: è una realtà che sta già trasformando il mercato e i comportamenti di consumo. Comprendere come evolvono bisogni, aspettative e processi decisionali degli Over 55 è oggi fondamentale per costruire strategie efficaci e orientate alla crescita. In Italia, i Senior rappresentano già oggi il motore della crescita: negli ultimi tre anni hanno contribuito al 78% della crescita del Grocery e generano oltre il 50% degli acquisti a valore. Ma il fenomeno va ben oltre il Largo Consumo. Gli Over 55 stanno ridefinendo la domanda anche in settori chiave come Tecnologia, Mobilità, Travel & Leisure, Sicurezza e Salute. Con il nostro webinar on demand potrai approfondire il potenziale di un target che sta già trainando i consumi e che nei prossimi anni avrà un peso sempre più rilevante in ogni settore. Nel webinar scoprirai come: Interpretare la Silver Economy come una leva trasversale di crescita, non solo come un segmento demografico Individuare le opportunità più concrete nei settori della Tecnologia, della Mobilità, del Travel e dei Servizi alla persona Comprendere quali… -------------------------------------------------------------------------------- Title: Renovation works best before it’s needed URL: https://develop.nielseniq.com/global/en/insights/education/2026/renovation-works-best-before-its-needed/ Type: Insight Published: 2026-07-13T07:45:37+00:00 Modified: 2026-07-13T07:45:48+00:00 Description: 60% of restages initiated during decline do not recover from their downward trend- when should brands renovate to deliver the greatest impact Content: In FMCG, renovation is often triggered by a visible signal: declining sales, share pressure, or a growing sense that the brand is losing relevance. It’s a familiar pattern, but it’s also where many brands put themselves at a disadvantage. In our previous article, Where product renovation fits in the growth equation we explored why product renovation works and why it is often misread. In this piece, we turn to a different but equally critical question: when should brands renovate to deliver the greatest impact? In practice, declining sales are typically the first point at which action is taken, yet they are also one of the latest signals available. By the time performance starts to shift, underlying dynamics have often been changing for some time: buyer engagement has weakened, alternatives have become more attractive, or the brand has simply become less distinctive. The result is that renovation is asked to do more than it was ever designed to do. Waiting makes the challenge harder When renovation is triggered late, the nature of the problem changes. Instead of refining a strong proposition, brands are often trying to reverse momentum. That typically requires: Larger changes to the product or positioning Greater investment to… -------------------------------------------------------------------------------- Title: The Accountability Era of Snacking - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-accountability-era-of-snacking/ Type: Insight Published: 2026-07-10T18:34:24+00:00 Modified: 2026-07-15T15:29:39+00:00 Description: Download the report and discover the consumer, health, technology, and value trends reshaping snacking in 2026. Content: The Accountability Era of Snacking Seventy percent of snack shoppers who use ingredient-scanning apps require a minimum product score of 51 out of 100 or higher before they will buy. For brands and retailers alike, that statistic captures a fundamental shift: consumers are no longer snacking on autopilot. For decades, snacking thrived on habit, impulse, convenience, and the occasional craving. Those forces still matter. Hunger remains the top reason consumers snack, cited by 55% of shoppers. Yet today's snack decision carries far more scrutiny than it once did. Pleasure, indulgence, reward, health goals, affordability, ingredient quality, and digital influence now compete for attention every time a purchase is made. The backdrop is hard to ignore. Forty-six percent of consumers say inflation has caused them to buy snacks less often, while 38% are reducing impulse purchases. At the same time, snack prices have climbed sharply, with total snack unit prices up 16.5% versus a year ago. The result is a consumer who is increasingly deliberate. Health has become one of the most powerful forces shaping the category. More than half of consumers intentionally choose snacks that support health and wellness multiple times per week. Nutrition outranks taste, convenience, branding, packaging, and… -------------------------------------------------------------------------------- Title: The AI Beauty Advisor Era Has Arrived: are you ready? URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-ai-beauty-advisor-era-has-arrived-is-your-product-content-ready/ Type: Insight Published: 2026-07-10T16:22:47+00:00 Modified: 2026-07-14T13:58:22+00:00 Description: Winning the Algorithmic Shelf: Discover how AI is reshaping beauty discovery and why product content is critical for visibility. Content: For years, beauty brands have been focused on winning the search result, the social feed, or the physical shelf. Today, a new gatekeeper is emerging, and it is changing the way shoppers discover products. Artificial intelligence is rapidly becoming a trusted beauty advisor. According to NIQ research, more than half of shoppers are interested in using AI-powered tools to help manage their shopping journeys, while 49% have already received beauty product recommendations from generative AI platforms such as ChatGPT, Claude, Gemini, and Copilot. This shift may seem subtle today, but its implications for brands are profound. As AI becomes increasingly embedded into shopping experiences, product discovery is moving away from traditional browsing and towards personalized recommendations powered by algorithms. The question for beauty brands is no longer whether AI will influence purchase decisions. The question is whether AI can understand your products well enough to recommend them. From Endless Choice to Curated Recommendations   In a physical beauty store, shoppers can browse dozens of brands and hundreds of products. Online, the choice narrows, but consumers still have access to multiple pages of search results. AI changes that dynamic completely. As highlighted in our latest report Content That Converts: Beauty Edition… -------------------------------------------------------------------------------- Title: NIQ Perspective: Premium Growth in Home, Family and Baby URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-premium-growth-in-home-family-and-baby/ Type: Insight Published: 2026-07-09T22:56:48+00:00 Modified: 2026-07-13T18:14:28+00:00 Description: Discover how premiumization drives growth in Home, Family and Baby through performance, safety and sustainability. Content: NIQ Perspective: Premium Growth in Home, Family and Baby Book a Strategy Call  Uncover the attributes, channels, and consumer groups driving premium growth across Home, Family, and Baby. With limited population growth, premiumization is becoming a critical path to sustainable dollar growth. Get in contact Why it matters   Digital channels are becoming increasingly important for premium product discovery and sales Download The Perspective Premiumization Premiumization is driving category growth as consumers prioritize safety, performance, and sustainability benefits. Attributes Identify the product attributes most strongly associated with premium growth across major categories. Demographics Learn which demographic groups are over-indexing on premium purchases and category engagement. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “Premiumization in home, family, and baby is a structural shift. Consumers are trading up because they see real value in products that are safer, greener, and perform better. The brands that win will be the ones that make premium feel justified versus indulgent.”  -Darren Seifer VP, Thought Leadership Home, Family & Baby,… -------------------------------------------------------------------------------- Title: NIQ Perspective: Retailer Preferences & Store Choice Trends URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-retailer-preferences-and-store-choice-trends/ Type: Insight Published: 2026-07-09T22:39:35+00:00 Modified: 2026-07-14T12:37:57+00:00 Description: Explore retailer preference trends, store choice shifts, and how inflation is reshaping FMCG shopping behavior. Content: NIQ Perspective: Retailer Preferences and Store Choice Trends Book a Strategy Call  Explore how inflation, spending pressure, and trip missions are reshaping retailer choice and cross-shopping behaviors. Winning retailers are aligning assortment, pricing, and value propositions to increasingly deliberate shopping decisions. Get in contact Why it matters   Better-for-you products continue to justify premium spending across retail channels. Download The Perspective Store choice is becoming more mission-driven as shoppers balance value, quality, and budget constraints. Understand how shoppers across income groups are trading up and down based on category priorities. Learn why brand loyalty is becoming more conditional  as AI reduces uncertainty around switching. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Why meet with NIQ?   In a short session with our team, we’ll take a closer look at your category and business priorities and help you identify the most relevant insights, tools, or next steps for your needs. Whether you're exploring the findings from this Perspective or evaluating broader growth opportunities, our experts will point you toward the right path forward.  Contact Us -------------------------------------------------------------------------------- Title: NIQ Perspective: How AI Is Reshaping FMCG Product Choice URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-how-ai-is-reshaping-fmcg-product-choice/ Type: Insight Published: 2026-07-09T22:21:43+00:00 Modified: 2026-07-14T12:36:38+00:00 Description: Learn how AI is changing FMCG product selection, basket optimization, and brand consideration across shopper journeys. Content: NIQ Perspective: How AI Is Reshaping FMCG Product Choice Book a Strategy Call  Discover how AI is influencing product discovery, basket building, and brand consideration across FMCG categories. As shoppers delegate more decisions to AI, brands and retailers risk losing influence before shelf evaluation begins. Get in contact Why it matters   AI-driven basket optimization creates new opportunities for conversion and basket growth. Download The Perspective AI is shifting demand formation upstream, changing how products qualify for consideration and purchase. Understand which product attributes AI prioritizes when evaluating food and beverage products. Learn why brand loyalty is becoming more conditional  as AI reduces uncertainty around switching. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “AI is shifting FMCG toward performance-driven demand. My prediction is that retailer AI agents will increasingly build baskets with more private label while nudging shoppers toward better outcomes with small spend increases. By connecting small increments of spend to meaningful improvements, retailers will expand baskets even in budget-conscious journeys.”  -Chris Costagli… -------------------------------------------------------------------------------- Title: A Tale of Two Consumers | NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/a-tale-of-two-consumers-the-polarized-mindsets-reshaping-global-consumption/ Type: Insight Published: 2026-07-09T16:25:47+00:00 Modified: 2026-07-09T22:09:10+00:00 Description: NIQ and World Data Lab’s cross-generational playbook to help manufacturers and retailers capture spend in 2026 and beyond Content: A Tale of Two Consumers: The polarized mindsets reshaping global consumption NIQ and World Data Lab’s cross-generational playbook to help manufacturers and retailers capture spend in 2026 and beyond Understand your consumers A welcome from NIQ and World Data Lab Marta Cyhan-Bowles Linkedin Profile Chief Communications & Marketing Officer, NIQ  & Wolfgang Fengler Linkedin Profile Co-founder & CEO, World Data Lab  There’s a new consumer reality unfolding. Across generations, consumers are moving fluidly between two purchasing mindsets: upgrading when a product earns its place through trust, relevance, performance, or convenience, and trading down when it doesn’t. While our data shows the pressure is most visible in the middle of the market, the implications reach every brand and retailer competing for a place in global baskets.  Read full message+ These mindsets shouldn’t be mistaken for a simple split between consumers who can spend and consumers who can’t, however. The implications are far more significant: Consumers across generations, income levels, and markets are willing to trade up when a product earns the premium, and they’re just as willing to trade down when that value is unclear. For brands and retailers, the status quo is no longer a safe place to stand.  A… -------------------------------------------------------------------------------- Title: AI Product Discovery: Intent and Data in Commerce | NIQ URL: https://develop.nielseniq.com/global/en/insights/education/2026/how-ai-is-reshaping-product-discovery-evaluation-and-selection/ Type: Insight Published: 2026-07-07T20:27:06+00:00 Modified: 2026-07-08T20:43:29+00:00 Description: AI product discovery is reshaping how shoppers find and evaluate products. See how intent and signals are changing decisions. Content: Discovery is Already Influencing How Consumers Shop AI adoption in shopping is no longer theoretical. Consumers are already using these tools to inform decisions, with 42% of US shoppers reporting use in the past month and 68% saying they have considered it.1 This growing usage signals the early stages of AI product discovery, where consumers are relying on these tools to find, compare, and narrow down options. What matters is how these tools are being used. Most of today’s activity sits in the research phase. Shoppers are asking AI to find products, compare options, summarize reviews, and narrow down choices.   That behavior is important because it sits upstream of conversion. It is where consideration is formed and where brands are made the shortlist or filtered out.  The motivations behind usage reinforce this. Consumers are turning to AI to save money, save time, and make better decisions.  (NIQ AI Monthly Tracker)   Trust is Shaping How Far Adoption Goes While usage is growing, it is still governed by clear boundaries. Consumers are selective about when and how they engage with AI tools, and trust plays a central role. Security, transparency, and ease of use are the strongest drivers of increased adoption.… -------------------------------------------------------------------------------- Title: Gen Z Drinking Habits: What BevAl Brands Need to Know URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/gen-z-and-beval-how-brands-can-meet-the-needs-of-todays-generation/ Type: Insight Published: 2026-07-07T13:51:24+00:00 Modified: 2026-07-09T08:09:42+00:00 Description: Gen Z is a powerful force in BevAl, driving growth while reshaping consumption through cost awareness and wellness priorities. Content: Cracking the Gen Z BevAl Code It’s hard to overstate the importance of Gen Z to BevAl. This cohort – comprising those born between 1997 and 2012 – is the largest generation ever, with 2 billion consumers that make up 25% of the world’s population. It’s predicted that by 2030, they will overtake the Baby Boomer generation for spending.  Crucially for suppliers and operators, Gen Z also loves the On-Premise. NIQ’s global REACH research reveals that seven in ten (70%) eat or drink out at least weekly, which is significantly higher than generations like Boomers (43%) and Gen X (56%). Gen Z’s proportion of weekly visitors is even higher in key markets like Britain (78%) and Italy (80%).  Engagement is set to rise even further. Well over a third (37%) of Gen Z plan to increase their On-Premise visits over the next 12 months – nearly double the number (19%) who plan to go out less. However, global economic uncertainty means this generation also face some big challenges. Four in five (81%) of them say they have noticed an increase in the cost of living over the past year, which has sharpened their focus on price and led to changes in their choices of venues and drinks that are vital for suppliers and manufacturers to know.  The moderation mega-movement As well as facing financial pressures, Gen Z are more sharply focused… -------------------------------------------------------------------------------- Title: Signals of Demand: BevAl Market Transition | NIQ Perspective URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-signals-of-demand-mature-markets-in-transition-not-decline/ Type: Insight Published: 2026-07-06T14:02:20+00:00 Modified: 2026-07-15T16:57:16+00:00 Description: Download the NIQ Perspective to understand how price, RTDs, occasions, and non-alcoholic growth are reshaping global beverage alcohol. Content: NIQ Perspective: Signals of Demand: Mature markets in transition, not decline Download The Perspective Resources Select the resources you would like to download. NIQ BevAl Perspective Signals of Demand Contact Our experts Resources Select the resources you would like to download. NIQ BevAl Perspective Signals of Demand Volume Pressure, RTD Growth and the Future of Beverage Alcohol This perspective reveals global beverage alcohol value is up +3.5%, but volume is down -2.1%. Mature markets aren't declining, they're transitioning.   RTDs are driving real volume growth, On-Premise spend is consolidating around fewer, pricier occasions, and non-alcoholic beverages continues to outpace alcohol.  Why it matters   Manufacturers relying on price alone risk missing where actual volume growth, and competitive advantage, is shifting.  Download The Perspective Resources Select the resources you would like to download. NIQ BevAl Perspective Signals of Demand Total global beverages delivered +4.0% value growth in the year to Q4 2025  With non-alcoholic beverages doing the heavy lifting vs alcoholic  Average monthly consumer spend in the On-Premise is holding at $127  Willingness to pay more for quality is increasing  RTDs and pre-mix alcohol driving positive volume growth in Off-Premise  Formats and consumption occasions aligning to how consumers want to drink today  Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it… -------------------------------------------------------------------------------- Title: Warm Weather and Football Lift Drinks Sales to 2026 High URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/warm-weather-and-football-lift-drinks-sales-to-2026-high/ Type: Insight Published: 2026-07-03T12:49:27+00:00 Modified: 2026-07-03T12:49:47+00:00 Description: A combination of the heatwave and the World Cup helped drinks sales to very strong growth in the final week of June. Content: NIQ’s Daily Drinks Tracker, powered by CGA intelligence, reveals average sales in managed venues in the week to Saturday 27 June were 14.7% higher than in the equivalent period in 2025. It is by far the best performance of 2026 so far.  Soaring temperatures across Britain meant pub gardens and bar terraces were packed for much of the week. Sales rocketed by 38.4% on Sunday 21 June as the heatwave moved in, and they were up by 8.8% the following day (Monday 22 June).  The next day (Tuesday 23 June) brought the added boost of England’s World Cup fixture against Ghana. While the match ended in a disappointing draw, it drove millions of fans into pubs and bars, and drinks sales soared 71.8% above the same day in June 2025. The day of England’s final game in the group stages of the World Cup (Saturday 27 June) delivered a more modest uplift of 10.0%. Footfall on this day may have been weakened by the later kick-off of this fixture, by the fact that England had already qualified for the knock-out stages, and by uncomfortably high temperatures, which kept some people away from pubs and bars.  The heat and the World Cup both worked to the advantage of Long Alcoholic Drinks (LAD) categories. Sales of beer and cider in the last week… -------------------------------------------------------------------------------- Title: Foodservice Price Index May 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/foodservice-price-index-may-2026/ Type: Insight Published: 2026-07-02T13:32:51+00:00 Modified: 2026-07-02T13:33:12+00:00 Description: Food and drink prices in the hospitality sector eased by 0.1% month-on-month in May, Foodservice Price Index reveals. Content: Foodservice inflation stabilises in May as pressures ease in key categories  The Food Service Price Index reached 150.5 in May 2026, recording a slight month-on-month deflationary movement of 0.1%. Following the 0.2% increase observed in April, this fractional easing indicates a broadly stabilising market environment as UK operators continue to navigate complex global headwinds. The exclusive Foodservice Price Index is produced by Prestige Purchasing and NIQ, using foodservice data drawn from 10.7m transactions per month. It contains myriad insights and information pertinent to the foodservice sector and is essential reading for anyone seeking to keep ahead of price trends and understand why they occur. More information on specific categories is available on a subscription basis. For further information, contact Prestige Purchasing on 01908 222678 or stuart.read@prestige-purchasing.com. Download report Resources Select the resources you would like to download. NIQ Foodservice Price Index Snapshot May 2026 By clicking submit below, you consent to allow NIQ to store and process the personal information submitted above to provide you related content or service requested. You may unsubscribe from NIQ communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy. -------------------------------------------------------------------------------- Title: How BevAl Brands Can Win During the World Cup - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/how-beval-brands-can-win-during-the-world-cup/ Type: Insight Published: 2026-07-02T13:05:58+00:00 Modified: 2026-07-03T13:11:59+00:00 Description: NIQ research reveals how brands and operators can reap huge sales from the FIFA World Cup – but only if they adapt Content: Score big in the On-Premise this World Cup NIQ research reveals how brands and operators can reap huge sales from the FIFA World Cup – but only if they adapt to fast-changing consumer needs and the timing of games. All to play for  NIQ’s latest Homescan data reveals nearly half (48%) of British households plan to watch at least some matches – a sign of the enduring nationwide appeal of the World Cup. This is slightly higher than the level of interest (45%) at the last major football tournament, the Euros in 2024. Businesses will also benefit from the length of the 2026 competition, which at seven weeks and 104 games is the biggest ever.  There is strong demand for the World Cup In the On-Premise as well. NIQ’s recent Go Technology research with Zonal shows one in six (17%) consumers plans to watch a game in a hospitality venue, and 25% of these are likely to buy more drinks than usual. While watch-at-home levels will be very high, pubs and bars can tempt people out by highlighting their special atmosphere and sociability.   Rising to the time zone challenge  However, engagement with this tournament is altered by the timing of games. Some fixtures, including England’s early matches, will kick off in the late evening, which makes them ideal for BevAl spending. But many other games are being played in the early hours of the morning, which means some consumers will be catching up later rather than watching live.  NIQ’s early World Cup sales data… -------------------------------------------------------------------------------- Title: Hospitality and Hormuz: Impact of rising oil prices URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/hospitality-and-hormuz-how-rising-oil-prices-impact-the-on-premise/ Type: Insight Published: 2026-07-02T08:02:21+00:00 Modified: 2026-07-02T08:02:40+00:00 Description: Rising oil prices, driven by global energy tensions, are placing added pressure on consumers’ disposable income Content: Hospitality Feels the Oil Price Shock For consumers and businesses alike, energy has been a critical pressure point in 2026. After a period of relative stability in fuel prices in late 2025 and early 2026, conditions dramatically changed in early March when the Strait of Hormuz, through which roughly 20% of global oil supply passes, was effectively closed. Since then, Iran’s restrictions on passage and the suspension of transit by major carriers have hit oil stocks and driven up prices around the world.   This has had major implications for British consumers. Data from PetrolPrices.com shows the cost of petrol and diesel jumped by 20% and 36% respectively in just six weeks between the start of March and mid-April, and these hikes have had a big impact on household budgets. NIQ’s Consumer Pulse reveals that three in five (61%) people reported at least a ‘moderate’ cost-of-living impact in April – 8 percentage points more than a year earlier. The figure was even higher at 65% in the London and South East regions, which are often more insulated from economic shocks.  What it means for hospitality Consumers’ concerns have quickly filtered through to On-Premise spending. In London and the South East, the number of consumers visiting at least once a week fell from 65% in December 2025 to 50% in March. Across Britain, only 46% were visiting weekly in April, one of the lowest levels of frequency in the past 12 months.  Among those going out less often, more than two thirds (70%) said it was because of increases to the cost of living, 5 percentage points more than a… -------------------------------------------------------------------------------- Title: Universal stories, international voices: translated fiction in the UK  URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/translated-fiction-in-the-uk/ Type: Insight Published: 2026-07-01T14:55:54+00:00 Modified: 2026-07-02T08:18:13+00:00 Description: Explore the rise of translated fiction in the UK, with sales booming and bestsellers making waves in the literary scene. Content: In a previous post, we looked at 2025’s international bestsellers, many of which originated in English and then went on to global success. That literary pipeline goes both ways, and popular books translated into English can give us further insight into the stories that transcend borders and languages. Increasingly transcend, in fact, as translated fiction is having a string of good years in the UK, with physical book sales experiencing double-digit percent growth in 2025, to £40m spent on 3.7m books. The bestsellers for 2026 so far are tracking ahead of those at the mid-year mark in 2025, making another positive year likely.  Among those bestsellers, shown above, we have a mix of newer names to the English-language market as well as those with whom readers in the UK have long familiarised themselves. Five different languages are featured in the top ten books this year, and while Japanese titles account for half, the top two are of Swedish origin, led by Lisa Ridzén’s debut title When the Cranes Fly South, with Norwegian, French and Russian also represented. Half of the authors in the top ten also had books in the 2025 top ten (Asako Yuzuki, Fyodor Dostoyevsky, Toshikazu Kawaguchi, Uketsu and Jacqueline Harpman), although now Yuzuki has two books in the mix and Uketsu’s top title is a newer release.   So who is behind this sustained interest in international fiction? According to our Books & Consumers monthly survey, readers of… -------------------------------------------------------------------------------- Title: The New Commerce Operating System | NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/joint-value-creation-the-new-commerce-operating-system-2/ Type: Insight Published: 2026-06-30T20:21:00+00:00 Modified: 2026-07-08T15:27:38+00:00 Description: Commerce is entering a critical new phase. AI now sits inside the act of purchase, reshaping how decisions are made, and who makes them. Content: Report Joint Value Creation: The New Commerce Operating System  Commerce is being rebuilt at the point of decision. AI now participates directly in how products are chosen, compared, and purchased. This shift sits on top of two decades of structural change across consumers, retailers, and partnerships. The result is a new operating system for commerce and a different set of rules for growth.  Download full report Thanks for your interest. The Commerce Revolution: Where East Meets West (PDF, 8.5 MB) Joint Value Creation: The New Commerce Operating System  Commerce is entering a critical new phase. AI now sits inside the act of purchase, reshaping how decisions are made, and who makes them.  But this shift did not begin with AI. It’s the latest chapter in a transformation that’s been underway for two decades: the digitization of purchasing.  Digitization has rewritten how consumers behave, how retailers make money, and how brands and retailers work together. Agentic AI accelerates that arc and introduces a new participant into the system.  Understanding this sequence is essential. The industry is not facing isolated disruptions. It is experiencing a chain reaction that is still unfolding. Drawing on years advising global CPG and retail leaders, a clear pattern is emerging:… -------------------------------------------------------------------------------- Title: Influencer radar - NIQ URL: https://develop.nielseniq.com/global/de/insights/report/2026/niq-influencer-radar-2026/ Type: Insight Published: 2026-06-30T12:37:14+00:00 Modified: 2026-07-01T13:43:06+00:00 Description: Erkunden Sie Influencer-Marketing und seinen Einfluss auf Vertrauen und Kaufentscheidungen: Kontaktieren Sie uns für den kompletten Bericht! Content: Influencer Marketing ist aus dem Marketing-Mix vieler Unternehmen nicht mehr wegzudenken. Doch was macht Influencer heute tatsächlich glaubwürdig? Welche Rolle spielen sie entlang der Customer Journey? Und wie stark beeinflussen sie Kaufentscheidungen wirklich? Der Influencer Radar 2026 liefert fundierte Antworten auf diese Fragen. Basierend auf einer repräsentativen Studie unter 1.000 Befragten in Österreich zeigt die Analyse, wie Konsumenten Influencer wahrnehmen, welche Plattformen relevant sind und welche Faktoren über Vertrauen und Wirkung entscheiden. Die Ergebnisse machen deutlich: Influencer Marketing funktioniert – allerdings nach anderen Regeln als häufig angenommen. Was die Studie zeigt   Social Media ist längst fester Bestandteil des Alltags. 92 % der Österreicher nutzen soziale Netzwerke zumindest gelegentlich, rund jede zweite Person sogar mehrmals täglich. Doch die hohe Nutzung führt nicht automatisch zu Käufen: Mehr als die Hälfte der Befragten hat in den vergangenen Monaten kein Produkt aufgrund einer Influencer-Empfehlung gekauft. Gleichzeitig entwickelt sich die Rolle von Influencern. Nur wenige Konsumenten sehen sie primär als Werbeträger. Deutlich häufiger werden sie als Content Creator, Inspirationsquelle oder Meinungsführer wahrgenommen. Der Influencer Radar 2026 zeigt: Wie Konsumenten Influencer heute wahrnehmen Welche Plattformen die größte Relevanz besitzen Welche Faktoren Vertrauen und Glaubwürdigkeit fördern Wie Influencer entlang der Customer Journey wirken Welche Strategien Marken… -------------------------------------------------------------------------------- Title: Where product renovation fits in the growth equation URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/where-fmcg-product-renovation-fits-in-the-growth-equation/ Type: Insight Published: 2026-06-29T09:13:49+00:00 Modified: 2026-06-29T09:14:03+00:00 Description: Why renovation rarely drives growth alone and how better testing helps connect proposition changes to real-world commercial impact. Content: For many brands in the FMCG world, product renovation sits somewhere between necessity and opportunity: a way to stay relevant without taking the full risk of launching something new. It’s a sensible strategy. And more often than not, it works. But the way product renovation is framed inside organizations hasn’t quite caught up with the reality of how it performs. A quiet shift in what success looks like When we look closely at how product renovation decisions are made, a consistent pattern emerges. The winning option is rarely framed as a bold leap forward. Instead, it is often described as something that can “replace current” with “minimal risk” and “no downside.” That might not sound exciting, but it is often exactly what the business needs. Product renovation, in practice, is one of the most reliable ways to protect brand equity, retain loyal buyers, and ensure continuity in changing markets. And increasingly, the best-performing organizations are recognizing that this reliability is not accidental. It is the result of disciplined, evidence-based evaluation frameworks that are designed to separate signal from noise. What product renovation is designed to do At its core, renovation is a precision tool. Frameworks that evaluate relaunch performance are… -------------------------------------------------------------------------------- Title: How to earn the travel dollar URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/how-to-earn-the-travel-dollar-insights-from-niqs-hotel-beverage-study/ Type: Insight Published: 2026-06-26T13:47:40+00:00 Modified: 2026-06-26T14:25:26+00:00 Description: BevAl brands have significant headroom for growth in US hotels if they can adapt to changing needs and pull the right sales levers Content: The Hotel channel is evolving, and strategies must evolve with it BevAl brands have significant headroom for growth in US hotels if they can adapt to changing needs and pull the right sales levers, NIQ’s Hotel Beverage Study 2026 reveals. The Hotel Beverage study 2026 equips alcohol manufacturers with a clear, actionable understanding of how consumer needs differ across hotel contexts and where brands can add the most value. By enabling more effective collaboration between suppliers and operators, it helps manufacturers unlock incremental guest spend, strengthen brand relevance, and ensure the right products show up in the right moments. The outcome is a win-win; enhanced guest experiences and improved commercial performance. The exclusive report – produced by NIQ, powered by CGA intelligence, in collaboration with the American Hotel and Lodging Association (AHLA) – provides in-depth analysis of consumers’ hotel visitation and beverage behavior across all key touchpoints and all major chains. Its survey of more than 5,000 hotel visitors highlights the value of the market in 2026 and beyond, with more than a quarter (29%) planning to visit US hotels more often in the next 12 months – triple the number (9%) who will stay less frequently.  Interest is even higher among younger demographics like Gen Z and Millennials, who are more likely to… -------------------------------------------------------------------------------- Title: Webinar - Del Ad al Shop: La realidad del impacto de Media  URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/from-advertising-to-shop-mmm/ Type: Insight Published: 2026-06-26T07:40:53+00:00 Modified: 2026-07-14T09:43:15+00:00 Description: With multiple platforms, inconsistent metrics, and growing reliance on attribution models, are you measuring what drives business growth Content: En el actual entorno mediático, cada vez más fragmentado y dinámico, los profesionales del marketing se enfrentan a una presión creciente para demostrar el impacto real de sus inversiones.  Sin embargo, con múltiples plataformas, métricas inconsistentes y una creciente dependencia de modelos de atribución, surge una pregunta clave: ¿estás midiendo realmente lo que impulsa el crecimiento del negocio?  En un mundo de “muchos pequeños impactos”, el éxito pasa por entender cómo cada punto de contacto contribuye al crecimiento.  Esta sesión, que se impartirá en español e inglés, te ofrecerá insights prácticos para ayudarte a pasar de métricas fragmentadas a una toma de decisiones clara y basada en datos.  ¿Qué aprenderás? El estado actual del mercado en España  Por qué métricas tradicionales como el ROAS pueden resultar engañosas  Cómo medir la incrementalidad y el impacto real de los medios  La realidad del Retail Media y de la medición en entornos cerrados  Las mejores prácticas para medir la eficacia de influencers y creadores de contenido  Descubre NIQ Cadence, una plataforma de efectividad del marketing impulsada por IA  Resumen: Regístrate aquí  Fecha: 23 de julio de 2026, 11:00 h CET Presentado por: Ángeles Zabaleta, Melissende Hauchecorne y Marco Copelli, NIQ Strategic Analytics & Insights -------------------------------------------------------------------------------- Title: India’s EV Inflection Point Is Here - NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/indias-ev-inflection-point-is-here/ Type: Insight Published: 2026-06-25T13:45:02+00:00 Modified: 2026-06-26T13:11:57+00:00 Description: Explore India’s EV inflection point with NIQ’s report—uncover consumer trends, adoption barriers & charging challenges Content: Summary: At just ~4.2% penetration against a ~30% ambition by 2030, the challenge is no longer awareness—it is conversion at scale. The Constraint Has Shifted  The barrier is no longer the product.  Consumers are interested. Technology has matured. Options exist. What’s missing is trust in the ecosystem.  For every EV buyer today, many more potemtial customers drop off— not due to lack of intent, but due to uncertainty around ownership experience.  Download the full report Resources Select the resources you would like to download. Charing Ahead Full Report What’s Holding Adoption Back This report uncovers why strong intent is not translating into purchases:  The real bottlenecks go beyond upfront cost  Charging experience emerges as the critical make-or-break moment  Trust gaps persist across infrastructure, reliability, and usability  What This Report Reveals Why EV adoption is plateauing despite rising interest  The true barriers to conversion—and why price is only part of the story  What EV buyers value most—and what nearly stopped them from purchasing  How the end-to-end charging journey shapes perception and adoption  The trigger points that can unlock the next wave of growth  Get the Full View of India’s EV adoption Download the report to understand what it will take to move India from intent to scale.  Download the full report Resources Select the resources you would… -------------------------------------------------------------------------------- Title: Reckit case study revamp URL: https://develop.nielseniq.com/global/en/insights/report/2026/reckit-case-study-revamp/ Type: Insight Published: 2026-06-25T13:29:27+00:00 Modified: 2026-06-25T13:29:57+00:00 Description: Success Story NIQ’s longstanding relationship with Reckitt drives faster Innovation, Go-To-Market, and Customer-Centricity Learn how NIQ enabled faster innovation and smarter decisions. Talk to our experts NIQ is proud to… Content: Success Story NIQ’s longstanding relationship with Reckitt drives faster Innovation, Go-To-Market, and Customer-Centricity Learn how NIQ enabled faster innovation and smarter decisions. Talk to our experts NIQ is proud to be a longstanding innovation partner to Reckitt Plc. We recently sat down with Dr. Elaine Rodrigo, Chief Insights Officer, to reflect on our enduring collaboration and explore how NIQ’s BASES AI Screener is helping Reckitt bring impactful new innovations to consumers faster than ever before.  Driving Faster, More Consumer-Centric Innovation How NIQ empowers Reckitt to accelerate innovation, reduce time-to-market, and put consumers at the center of every decision. 70% faster insight generation helping teams move from idea to action faster Up to 65% shorter research cycles accelerating speed-to-market for innovation 50% reduction in research costs increasing agility without compromising quality 2–3x stronger concept performance powered by predictive AI consumer insights [embed]https://nielseniq.wistia.com/medias/s64ubbiv0n[/embed] NIQ Celebrates Over 20 Years of Supporting Reckitt As A Customer-Centric Innovator     We discuss how the NIQ-Reckitt relationship goes back 22 years and how we have been a committed partner in addressing challenges and business questions during that time.  Dr. Rodrigo shares how Reckitt leverages consumer data to enable its customer-centric ambitions and how she promotes data-driven decision-making within the organization.  Talk To Our Innovation Team Reckitt has… -------------------------------------------------------------------------------- Title: Italy On Premise Consumer Pulse Report URL: https://develop.nielseniq.com/global/en/insights/report/2026/italy-on-premise-consumer-pulse-report-may-2026/ Type: Insight Published: 2026-06-25T08:51:19+00:00 Modified: 2026-06-25T08:53:38+00:00 Description: Italy On Premise Consumer Pulse Report: May 2025 - NIQ Content: The pulse of the Italian On Premise in May Tried and trusted within the global beverage alcohol (BevAl) industry, NIQ’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels. These reports provide beverage suppliers, manufacturers, and operators with critical data and insights derived from our best-in-class tools. Why should you download this Report? + Tailor Strategies for Success: Leverage insights into On Premise consumer visitation and consumption patterns to refine your distribution channels and brand strategies, ensuring they resonate with your target audience. + Make Data-Driven Decisions: Utilize up-to-date sales velocity trends and performance metrics to identify areas for improvement and capitalize on emerging opportunities, positioning your business for growth. + Stay Ahead of Consumer Trends: Gain a competitive edge by understanding evolving consumer preferences and behaviors to adjust your marketing tactics and product offerings, maximizing engagement and loyalty. + Identify New Growth Opportunities: Discover fresh opportunities within the beverage and hospitality industry, enabling you to innovate and expand your market presence. Download the Latest Pulse Report Now! Stay updated with the latest Pulse Reports We regularly update our Pulse Reports to bring you the most current insights. While the page may reference a… -------------------------------------------------------------------------------- Title: Rapport la consommation des français en CHR: Mai 2026 URL: https://develop.nielseniq.com/global/fr/insights/report/2026/rapport-pulse-sur-la-consommation-des-francais-en-chr-mai-2026/ Type: Insight Published: 2026-06-25T08:43:54+00:00 Modified: 2026-06-25T08:58:47+00:00 Description: Analysez les habitudes de consommation des Français dans les cafés, hôtels et restaurants en Mai 2026. Content: Pulse Mai 2026 Les rapports mensuels Pulse de NielsenIQ, auant fait leurs preuves dans l'industrie mondiale des boissons alcoolisées, permettent de prendre rapidement la température des bars, des restaurants, et autres canaux de distribution de boissons alcoolisées en hors domicile. Ces rapports fournissent aux fournisseurs, aux fabricants et aux exploitants des données critiques et des informations issues de nos meilleurs outils. Pourquoi télécharger ce rapport ? + Des stratégies clés pour réussir : Exploitez les informations sur les habitudes de visite et de consommation des visiteurs du CHR pour affiner vos stratégies de marque sur les différents circuits, en veillant à ce qu'elles atteignent votre public cible. + Prendre des décisions fondées sur des données : Utilisez les tendances de vitesse de vente et les mesures de performance les plus récentes pour identifier les domaines à améliorer et capitaliser sur les opportunités émergentes, afin de positionner votre entreprise sur la voie de la croissance. + Gardez une longueur d'avance sur les tendances de consommation : Obtenez un avantage concurrentiel en comprenant l'évolution des préférences et des comportements des consommateurs afin d'adapter vos tactiques de marketing et vos offres de produits, en maximisant l'engagement et la fidélité. + Identifier de nouvelles… -------------------------------------------------------------------------------- Title: Korea On Premise Consumer Pulse Report: May 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/korea-on-premise-consumer-pulse-report-june-2026/ Type: Insight Published: 2026-06-25T08:42:15+00:00 Modified: 2026-06-25T08:54:15+00:00 Description: Korea On Premise Consumer Pulse Report: May 2026 - NIQ: Tried and trusted within the global. Explore NIQ. Content: Monthly Pulse of On-Premise in South Korea Tried and trusted within the global beverage alcohol (BevAl) industry, NIQ powered by CGA intelligence’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels. These reports provide beverage suppliers, manufacturers, and operators with critical data and insights derived from our best-in-class tools. Why should you download this Report? + Tailor Strategies for Success: Leverage insights into On Premise consumer visitation and consumption patterns to refine your distribution channels and brand strategies, ensuring they resonate with your target audience. + Make Data-Driven Decisions: Utilize up-to-date sales velocity trends and performance metrics to identify areas for improvement and capitalize on emerging opportunities, positioning your business for growth. + Stay Ahead of Consumer Trends: Gain a competitive edge by understanding evolving consumer preferences and behaviors to adjust your marketing tactics and product offerings, maximizing engagement and loyalty. + Identify New Growth Opportunities: Discover fresh opportunities within the beverage and hospitality industry, enabling you to innovate and expand your market presence. Download the Latest Pulse Report Now!Stay updated with the latest Pulse Reports! We regularly update our Pulse Reports to bring you the most current insights. While the page may reference… -------------------------------------------------------------------------------- Title: France On Premise Consumer Pulse Report: May 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/france-on-premise-consumer-pulse-report-may-2026/ Type: Insight Published: 2026-06-25T08:41:53+00:00 Modified: 2026-06-25T08:54:18+00:00 Description: France On Premise Consumer Pulse Report: May 2026 - NIQ: Discover On-Premise consumer trends in. Explore NIQ. Content: The pulse of the French On Premise in May Tried and trusted within the global beverage alcohol (BevAl) industry, NIQ’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels. These reports provide beverage suppliers, manufacturers, and operators with critical data and insights derived from our best-in-class tools. Why should you download this Report? + Tailor Strategies for Success: Leverage insights into On Premise consumer visitation and consumption patterns to refine your distribution channels and brand strategies, ensuring they resonate with your target audience. + Make Data-Driven Decisions: Utilize up-to-date sales velocity trends and performance metrics to identify areas for improvement and capitalize on emerging opportunities, positioning your business for growth. + Stay Ahead of Consumer Trends: Gain a competitive edge by understanding evolving consumer preferences and behaviors to adjust your marketing tactics and product offerings, maximizing engagement and loyalty. + Identify New Growth Opportunities: Discover fresh opportunities within the beverage and hospitality industry, enabling you to innovate and expand your market presence. Download the Latest Pulse Report Now! We regularly update our Pulse Reports to bring you the most current insights. While the page may reference a specific month, the report you download will… -------------------------------------------------------------------------------- Title: Map of the Month: NIQ Retail Purchasing Power, Europe 2025 URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/map-of-the-month-niq-retail-purchasing-power-europe-2025/ Type: Insight Published: 2026-06-24T07:58:49+00:00 Modified: 2026-06-24T08:11:40+00:00 Description: Our Geomarketing Map of the Month for June shows the regional distribution of retail purchasing power in Europe in 2025. Content: Our Geomarketing Map of the Month for June shows the regional distribution of retail purchasing power in Europe in 2025. Retail-relevant purchasing power in Europe averages 6,714 euros per capita. However, the 25 European countries analyzed show significant differences in retail spending: At 12,518 euros per capita, Luxembourg residents spend the most in retail, followed by Switzerland (12,080 euros) and Denmark (9,452 euros). Serbia ranks last, where people spend an average of 3,849 euros per capita in retail. Beyond national averages, purchasing power also varies considerably at the regional level. In many countries, capital cities and major metropolitan areas significantly outperform their surrounding regions. In France, for example, Paris reaches 12,944 euros per capita, while the neighboring Seine-Saint-Denis records only 6,314 euros – less than half the value of the capital. Download the map in high-resolution JPG format... Further insights on retail purchasing power in Europe can be found in our recent press release. The map may be freely distributed and reproduced if the following attribution is included: "Illustration: NIQ Geomarketing". Further insights into NIQ Geomarketing's market data offering can be found here. -------------------------------------------------------------------------------- Title: Bild des Monats: NIQ Einzelhandelskaufkraft, Europa 2025 URL: https://develop.nielseniq.com/global/de/insights/infographic/2026/bild-des-monats-niq-einzelhandelskaufkraft-europa-2025/ Type: Insight Published: 2026-06-24T07:11:50+00:00 Modified: 2026-06-24T07:12:03+00:00 Description: Das Geomarketing Bild des Monats für Juni zeigt die regionale Verteilung der Einzelhandelskaufkraft in Europa im Jahr 2025. Content: Das Geomarketing Bild des Monats für Juni zeigt die regionale Verteilung der Einzelhandelskaufkraft in Europa im Jahr 2025. Die einzelhandelsrelevante Kaufkraft in Europa liegt durchschnittlich bei 6.714 Euro pro Kopf. Allerdings weisen die 25 untersuchten europäischen Länder deutliche Unterschiede auf, was die Retail-Ausgaben betrifft: Mit 12.518 Euro pro Kopf geben die Luxemburger am meisten Geld im Einzelhandel aus, gefolgt von den Schweizern (12.080 Euro) und den Dänen (9.452 Euro). Auf dem letzten Platz liegt Serbien: Dort geben die Menschen im Schnitt 3.849 Euro pro Kopf im Einzelhandel aus. Über nationale Durchschnittswerte hinaus variiert die Kaufkraft auch auf regionaler Ebene erheblich. In vielen Ländern schneiden Hauptstädte und große Ballungsräume deutlich besser ab als ihre umliegenden Regionen. In Frankreich erreicht Paris beispielsweise 12.944 Euro pro Kopf, während das benachbarte Seine-Saint-Denis lediglich 6.314 Euro verzeichnet – weniger als die Hälfte des Wertes der Hauptstadt. Karte als hochauflösendes JPG herunterladen... Weitere Ergebnisse zur Einzelhandelskaufkraft in Europa gibt es in unserer Pressemitteilung vom 17.06.2026. Alle Bilder sind zur Veröffentlichung freigegeben. Bitte geben Sie als Quelle "Grafik: NIQ Geomarketing" an. Weitere Insights von NIQ Geomarketing finden Sie hier. -------------------------------------------------------------------------------- Title: Independence Day Shopping Trends 2026 - NIQ URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/independence-day-2026-celebration-basket-trends/ Type: Insight Published: 2026-06-23T15:27:00+00:00 Modified: 2026-06-30T12:34:05+00:00 Description: Independence Day shopping is shifting toward value, purpose, and smaller gatherings, reshaping food and beverage choices across the US. Content: Book a Strategy Call  Understand how Independence Day drives spikes in food, beverage, and grilling categories across retail and on-premise occasions. Seasonal demand peaks require precise execution to capture sales and meet shifting consumer needs during high-volume holiday periods. Book a call Why it matters   Independence Day is a key seasonal driver for FMCG growth, creating concentrated demand across food, beverage, and celebration-led occasions. Download the Perspective Sales Boost holiday driven occasions boost sales in core categories like beer, snacks, and grilling essentials, increasing basket size and spend. Shopper Behavior shopper behavior shifts toward bulk buying, promotions, and event focused purchasing across retail and ecommerce channels. How to win Winning requires aligned assortment, pricing, and activation strategies to capture short term spikes and build long term loyalty. Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  "Consumers in the US continue to raise the bar on what earns a place in the basket. Independence Day staples still matter, but persistent cost pressures on categories like beef, the rise of functional soft drinks, and a shift toward fewer and smaller gatherings are reshaping how shoppers prioritize… -------------------------------------------------------------------------------- Title: Social Commerce Trends in Food and Beverage URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/social-commerce-food-beverage-impulse-buying/ Type: Insight Published: 2026-06-23T15:16:01+00:00 Modified: 2026-06-24T13:18:46+00:00 Description: Social commerce is reshaping impulse buying as social platforms drive food and beverage discovery and influence shopper decisions Content: Book a Strategy Call  Discover how social platforms are influencing snacking occasions, product discovery, and purchase decisions across digital and retail channels. Social commerce is accelerating demand shifts, requiring brands to adapt quickly to capture attention and convert emerging trends into sales. Book a call Why it matters   Social commerce is reshaping snack discovery and demand, requiring brands to rethink how they engage consumers across digital touchpoints. Download the Perspective Consumer behavior is shifting toward impulse driven purchases influenced by content, creators, and real time trends across platforms. Snacking occasions are evolving with new formats, flavors, and products gaining traction through social amplification. Winning requires alignment across content, assortment, and retail execution to convert digital engagement into measurable growth. Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  "Social commerce is fundamentally changing how brands compete for relevance. In the future, competitive set analysis will extend far beyond traditional retail because consumers are discovering products through algorithms that surface innovation faster than shelves ever could. The next billion-dollar brand may build loyalty, trial, and scale before most major manufacturers even realize they exist." - Chris… -------------------------------------------------------------------------------- Title: Functional Beverage Trends in Non-Alcoholic Drinks URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/functional-beverage-trends-non-alcoholic-drinks/ Type: Insight Published: 2026-06-23T15:07:25+00:00 Modified: 2026-06-24T13:21:14+00:00 Description: Functional beverage trends are reshaping non-alcoholic drinks as consumers seek energy, hydration and wellness benefits in everyday choices. Content: Book a Strategy Call  Understand how consumer demand for health-focused benefits is reshaping beverage choices across hydration, energy, and functional wellness segments Rapid category growth and shifting expectations require brands to act now to stay competitive in a wellness-driven market. Book a call Why it matters   Functional beverages are reshaping the beverage landscape as consumers shift toward drinks that deliver measurable health and wellness benefits. Download the Perspective Demand is expanding across energy, hydration, gut health, and immunity, creating new opportunities for growth and premiumization. Innovation is driving differentiation Innovation in ingredients, formats, and claims is driving differentiation and accelerating competition across the category. Success Measures Success depends on aligning product, messaging, and execution with evolving consumer expectations for transparency, convenience, and performance. Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  "Consumers are becoming far more intentional about what earns a place in their routine, and beverages are no exception. What stands out to me is that this is no longer just about hydration or wellness positioning. Increasingly, consumers are looking at beverages as tools to support energy, focus, mood, recovery, and even alcohol-free… -------------------------------------------------------------------------------- Title: Asian Spirits and Soju Growth Opportunities in Beverage Alcohol - NIQ URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-asian-spirits-and-soju-growth-opportunities-in-beverage-alcohol/ Type: Insight Published: 2026-06-23T14:55:21+00:00 Modified: 2026-06-23T15:36:43+00:00 Description: Soju growth in the United States is creating new opportunities for beverage alcohol brands through expanding distribution, trial, and consumer demand. Content: Book a Strategy Call  Uncover the drivers behind Soju growth, retail expansion, shopper adoption, and innovation opportunities. Asian Spirits are outperforming broader beverage alcohol trends, creating new avenues for category growth. Get in contact Why it matters   Soju is emerging as a high-growth segment with expanding distribution, trial, and consumer relevance. Download The Perspective Identify opportunities to expand portfolios and innovation efforts within the growing Soju category. Understand where Soju is gaining shelf space and attracting new consumers across channels. Learn how younger multicultural shoppers are shaping future beverage alcohol demand. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “As East meets West across the Beverage Alcohol landscape, rising interest in Asian spirits and Beer is fueling Soju’s emergence among U.S. consumers. Its diverse flavors and experiential appeal are resonating with younger, multicultural drinkers, positing Soju as a key player in the next wave of global BevAl trends.”  -Kaleigh Theriault Director, BevAl Thought Leadership NielsenIQ Why meet with NIQ?   In a short session with… -------------------------------------------------------------------------------- Title: Impact of Rising Gas Prices on Grocery Demand and Pricing - NIQ URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-impact-of-rising-gas-prices-on-grocery-demand-and-pricing/ Type: Insight Published: 2026-06-23T14:33:52+00:00 Modified: 2026-06-23T15:36:59+00:00 Description: Rising gas prices and grocery demand are closely linked. Learn how fuel costs shape consumer spending, pricing decisions, and category performance. Content: Book a Strategy Call  Explores how rising gas prices affect grocery inflation, consumer behavior, pricing sensitivity, and demand patterns. Fuel costs can quickly pressure household budgets, making pricing, promotion, and forecasting decisions more critical. Get in contact Why it matters   Rising fuel costs can alter purchasing behavior, increase price sensitivity, and create new risks for growth strategies. Download The Perspective Understand how fuel-driven inflation can impact category pricing and consumer demand over time. Assess pricing risks as shoppers become more value-focused and responsive to price increases. Plan assortment, promotion, and activation strategies that protect volume and improve efficiency. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Why meet with NIQ?   In a short session with our team, we’ll take a closer look at your category and business priorities and help you identify the most relevant insights, tools, or next steps for your needs. Whether you're exploring the findings from this Perspective or evaluating broader growth opportunities, our experts will point you toward the right path forward.  Contact Us -------------------------------------------------------------------------------- Title: NIQ Perspective: Immigration Changes Rewriting Growth for U.S. CPG URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-immigration-changes-rewriting-growth-for-u-s-cpg/ Type: Insight Published: 2026-06-23T14:12:54+00:00 Modified: 2026-06-23T15:31:08+00:00 Description: Immigration impact on U.S. CPG growth is reshaping household formation, buyer expansion, and long-term demand planning for manufacturers and retailers. Content: Book a Strategy Call  Uncover how slowing immigration affects household growth, category demand, regional performance, and long-term CPG volume outlooks. Population growth is nearing stagnation, raising the stakes for pricing, innovation, assortment, and market investment decisions.  Get in contact Why it matters   Slower immigration is changing the foundation of CPG growth across categories, channels, and geographies.  Download The Perspective Evaluate which categories Price tiers, and SKUs face the greatest exposure as buyer growth slows. Identify regional markets where demand growth is decelerating And market prioritization becomes critical. Prepare for an aging population And fewer family-forming households with stronger portfolio strategies. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Why meet with NIQ?   In a short session with our team, we’ll take a closer look at your category and business priorities and help you identify the most relevant insights, tools, or next steps for your needs. Whether you're exploring the findings from this Perspective or evaluating broader growth opportunities, our experts will point you toward the right path forward.  Contact Us -------------------------------------------------------------------------------- Title: Content that Converts: The Beauty Edition  URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/content-that-converts-the-beauty-edition/ Type: Insight Published: 2026-06-22T21:04:59+00:00 Modified: 2026-06-23T13:52:36+00:00 Description: Discover beauty content trends 2026 in this report covering AI-driven discovery, social commerce, and high-converting product pages for growth. Content: Commentary Content that Converts: The Beauty Edition Discover how leading brands are winning in a world of social commerce, AI-driven discovery, and hyper-demanding beauty shoppers. Download the report The Beauty Landscape in 2026 The beauty industry is evolving faster than ever. Shoppers are navigating economic pressure, embracing new technologies, and demanding richer, more transparent experiences across every channel. At the same time, the path to purchase is being reshaped by social commerce, AI-driven recommendations, and omnichannel journeys, where content is no longer optional; it’s critical. This report explores the key trends redefining beauty in 2026 and how brands can deliver the product content today’s shoppers expect. What’s inside   Your essential guide to beauty content in 2026  This report explores the trends and strategies shaping the future of beauty content, including:   Global beauty trends  The continued rise of e-commerce and omnichannel shopping  How wellness, self-care, and premiumization are reshaping demand  Why beauty is becoming a lifestyle category  Shopper behavior shifts  How consumers are balancing value with indulgence  The growing role of social platforms in discovery and purchase  Why transparency, trust, and convenience matter more than ever  AI & the new path to purchase  How AI is transforming product discovery and recommendations  Why… -------------------------------------------------------------------------------- Title: Rainbow Homes 2026 | Consumo LGBTQIA+ URL: https://develop.nielseniq.com/global/pt/insights/report/2026/rainbow-homes/ Type: Insight Published: 2026-06-22T18:03:00+00:00 Modified: 2026-06-24T14:37:50+00:00 Description: Rainbow Homes 2026 - NIQ: Saiba quem são, onde estão, o que consomem e qual o perfil dos domicílios. Descubra NIQ. Content: Rainbow Homes 2026 Solicitar cotação do estudo Um recorte nos domicílios brasileiros com integrantes LGBTQIA+ Você provavelmente já viu dados públicos que contextualizavam parte das características e realidade da população LGBTQIA+, mas pouco conhece sobre os hábitos de consumo dessa parcela da população. Nesta 6ª edição do Rainbow Homes, reunimos, a partir do nosso painel de lares NIQ Homescan e de consumidores online, informações preciosas sobre quem são, onde estão, o que consomem e qual o perfil dos domicílios brasileiros que contam com, pelo menos, um membro da comunidade LGBTQIA+. Além disso, como as marcas se destacam e constroem engajamento com esse público. Preencha o formulário ao lado para entrar em contato com um de nossos especialistas e obter uma cotação do estudo. Um comentário do time PRIDEUm comentário do time PRIDE Inicialmente idealizado pelos associados internos da NIQ, que fazem parte do grupo de afinidade PRIDE, o estudo passou, a partir de 2022, a ser compartilhado com o mercado brasileiro, reforçando a importância de gerar impacto real para a comunidade LGBTQIA+. Desde então, mantivemos o compromisso de destinar 100% da receita arrecadada a ONGs que apoiam e acolhem a comunidade em todo o país. Ao longo das edições, o Rainbow Homes… -------------------------------------------------------------------------------- Title: Turn Pricing Volatility into Growth - NIQ URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/turn-pricing-volatility-into-growth-advantage/ Type: Insight Published: 2026-06-22T17:16:23+00:00 Modified: 2026-07-06T19:55:29+00:00 Description: NIQ leaders share how to turn complexity into a competitive edge through smarter, more precise, and proactive revenue growth management. Content: Expert Discussion Turn Pricing Volatility into Growth Advantage NIQ Expert Perspectives on navigating inflation, shifting shopper behavior, and smarter pricing and promotion decisions in uncertain times.  30 min watch Watch now Resources Select the resources you would like to download. Watch video- Turn Pricing Volatility into Growth Advantage Volatility is redefining pricing decisions. Are you keeping up? Watch now Resources Select the resources you would like to download. Watch video- Turn Pricing Volatility into Growth Advantage Inflation, global disruptions, and rapidly shifting consumer behavior are forcing commercial leaders to rethink long-standing pricing strategies. Traditional approaches are no longer enough—and the risk of getting it wrong has never been higher. In this exclusive expert discussion, NIQ leaders share how to turn today’s complexity into a competitive edge through smarter, more precise, and more proactive revenue growth management. Our Pricing & Promotion Expert Speakers  Carlotta Crespi  Global RGM Commercial Strategy  Steve Zurek VP of Thought Leadership, Category and Shopper Insights   Register to access the full discussion and learn how to deploy a confident and effective pricing strategy in the current macroeconomic environment.   Watch now Resources Select the resources you would like to download. Watch video- Turn Pricing Volatility into Growth Advantage Why Watch Pricing success today is no longer driven by… -------------------------------------------------------------------------------- Title: event-registration-test URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/event-registration-test/ Type: Insight Published: 2026-06-22T15:24:45+00:00 Modified: 2026-06-22T21:20:57+00:00 Description: event-registration-test. event-registration-test. event-registration-test. event-registration-test. event-registration-test Content: Event Registration Test Option 1 Option 2 -------------------------------------------------------------------------------- Title: Korea On Premise Consumer Pulse Report: April 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/korea-on-premise-consumer-pulse-report-may-2026/ Type: Insight Published: 2026-06-22T15:17:20+00:00 Modified: 2026-06-22T15:17:35+00:00 Description: Korea On Premise Consumer Pulse Report: March 2026 - NIQ: Tried and trusted within the global. Explore NIQ. Content: Monthly Pulse of On-Premise in South Korea Tried and trusted within the global beverage alcohol (BevAl) industry, NIQ powered by CGA intelligence’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels. These reports provide beverage suppliers, manufacturers, and operators with critical data and insights derived from our best-in-class tools. Why should you download this Report? + Tailor Strategies for Success: Leverage insights into On Premise consumer visitation and consumption patterns to refine your distribution channels and brand strategies, ensuring they resonate with your target audience. + Make Data-Driven Decisions: Utilize up-to-date sales velocity trends and performance metrics to identify areas for improvement and capitalize on emerging opportunities, positioning your business for growth. + Stay Ahead of Consumer Trends: Gain a competitive edge by understanding evolving consumer preferences and behaviors to adjust your marketing tactics and product offerings, maximizing engagement and loyalty. + Identify New Growth Opportunities: Discover fresh opportunities within the beverage and hospitality industry, enabling you to innovate and expand your market presence. Download the Latest Pulse Report Now!Stay updated with the latest Pulse Reports! We regularly update our Pulse Reports to bring you the most current insights. While the page may reference… -------------------------------------------------------------------------------- Title: Winning with RTDs URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/unlocking-the-rtd-opportunity/ Type: Insight Published: 2026-06-19T13:35:02+00:00 Modified: 2026-06-19T13:38:09+00:00 Description: Brands have multi-million pound opportunities in RTD products in Britain’s On-Premise if they can pinpoint where to play and how to win. Content: Win with RTD's Brands have multi-million pound opportunities in Ready to Drink (RTD) products in Britain’s On-Premise if they can pinpoint where to play and how to win.  NIQ’s On Premise Measurement data shows the growing size of the prize in the category, with sales by value rising 2.6% to nearly £200m in the 12 months to late 2025. This was a comfortable outperformance of the BevAl market as a whole despite a 4.5% drop in distribution. Average rate of sale (RoS) leapt by 7.4% as more and more consumers embraced the category.   Ready to drink, ready to grow   However, the market is still significantly less developed than in countries like Australia, where more than half of consumers buy RTDs and sales attract 14% of spending in the Long Alcoholic Drinks (LAD) and spirits categories. Suppliers have made a compelling case for the quality and convenience of RTDs in Australia, and the category is now well established in multiple channels, with the flexibility to meet a variety of need states and occasions.  In Britain, by contrast, products are under-leveraged, poorly positioned or rarely listed in the On-Premise, and are too often seen as a retail-only proposition. As a result, they earn just 0.9% of LAD and spirits spending. If they were to increase that share to 3.5% - still only a quarter of Australia’s figure – it would mean an incremental £645m in sales.   A lucrative audience  The demographics of RTD consumers provide even more evidence of the value of this category. NIQ’s BrandTrack research shows how they skew towards younger adults, with two thirds (69%) aged 18 to… -------------------------------------------------------------------------------- Title: Sunshine takes drinks sales back to growth in late May - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/mixed-weather-brings-soft-start-to-june-for-drinks-sales/ Type: Insight Published: 2026-06-19T11:23:12+00:00 Modified: 2026-06-19T11:23:25+00:00 Description: Sunny weather, a Bank Holiday weekend and big football matches all helped to lift the On-Premise to modest growth in drinks sales Content: NIQ’s exclusive Daily Drinks Tracker, powered by CGA intelligence, shows sales in the week to Saturday 6 June were 1.5% down on the equivalent period in 2025. Over the following week to Saturday 13 June, the gap widened to leave trading 5.1% behind last year.   It is a disappointing reversal to a better fortnight in the second half of May, when sales finished just ahead year-on-year. The Daily Drinks Tracker has now recorded negative growth in 15 of the first 23 weeks of 2026. It leaves pubs, bars and suppliers pinning hopes on brighter weather and a boost from the men’s football World Cup in the rest of June and July.  Sales in the first week of June trended in line with the weather, with bursts of sunshine in some places boosting daily takings before cooler and wetter weather moved in to dampen footfall. The periods of higher temperatures made it a good week for soft drinks, with sales up 3.0% year-on-year, and a reasonable one for cider (up 0.9%) and beer (down 0.2%) as consumers sought refreshment.  The second week of the month was impacted by tough comparisons with a sunny mid-June in 2025. This hampered sales of beer (down 3.1%), cider (down 9.4%) and soft drinks (down 5.0%).   It was a much more negative fortnight for spirits (down by 8.7% and 9.7%) and wine (down by 4.7% and 6.3%). However, the week… -------------------------------------------------------------------------------- Title: Naughty or Nice? Is Your Christmas Product Content Ready for the Retail Rush - NIQ URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/naughty-or-nice-is-your-christmas-product-content-ready-for-the-retail-rush/ Type: Insight Published: 2026-06-19T01:51:07+00:00 Modified: 2026-06-25T12:58:51+00:00 Description: Get Christmas product content readiness right with content health scores, images, and AI-ready data to boost visibility, conversions, and sales. Content: When the festive season approaches this year, shoppers will be making their lists AND checking them twice. The reality is, Christmas comes quickly in the world of product content. And it’s not just shoppers under pressure. For brands and retailers, this is one of the most critical trading moments of the year, where product content can directly influence visibility, conversion, and revenue, making NOW the time to get ahead.  On today’s digital shelf, your product pages are your storefront, and increasingly, they’re also your data source for AI-driven discovery.  Just like Santa’s list, your content tends to fall into one of two categories:  The Nice List — complete, accurate, high-performing product content  The Naughty List — content gaps, inconsistencies, and missed opportunities  But beyond festive fun, there’s now a growing practical need for richer, optimized product content, supported by measurable benchmarks like content health scoring.  Why content health matters more than ever Content quality is no longer subjective. With the rise of AI-powered search, retailer algorithms, and digital shelf competition, content health has become a performance metric.  A strong content health score reflects:  Completeness of product attributes  Quality and coverage of imagery  Accuracy and timeliness of data  Consistency across retailers and channels  And during peak periods like Christmas when shoppers are moving faster and comparing more, even small gaps can have an outsized impact.  The nice list: Content that converts (and… -------------------------------------------------------------------------------- Title: Health and Wellness Consumer Trends 2026 | NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/health-and-wellness-consumer-trends-the-rise-of-the-self-directed-health-consumer/ Type: Insight Published: 2026-06-18T19:16:13+00:00 Modified: 2026-06-24T13:48:26+00:00 Description: Explore health and wellness consumer trends around ingredient transparency, functional nutrition, personalization, GLP-1s, AI, and wearables Content: Health & Wellness in 2026: Winning the self-directed, results-driven consumer  The rise of the self-directed Health & Wellness consumer  Health & Wellness growth is increasingly being shaped by consumers rather than brands. Many of today’s health consumers are self-directed, intentional, and informed, seeking more agency over daily and long-term health decisions.   This mindset shift is reshaping how people evaluate health and wellness products. They’re prioritizing functional benefits, ingredient transparency, and personalized fit over brand familiarity alone. As a result, decisions are increasingly being made at the attribute and outcome level, accelerating disruption and opening the door for challenger brands to compete with—and even outperform—established players.   This shift is playing out across Health & Wellness—from nutrition and functional food to weight management, health technology, and wearables. Trends such as protein optimization, gut health, and feature-rich wearables are all expressions of a broader health consumer behavior shift, not standalone phenomena.  The next phase of Health & Wellness growth is likely to be shaped by how well brands translate these evolving consumer expectations into products that deliver clear, personalized outcomes.  “Health and wellness in the minds of consumers is becoming less about what they buy, but rather how they buy. Brands should design for consumers’ need states, not product categories,… -------------------------------------------------------------------------------- Title: Smart Beauty Starts Here | NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/smart-beauty-starts-here/ Type: Insight Published: 2026-06-18T12:00:00+00:00 Modified: 2026-06-18T13:37:00+00:00 Description: Gen Alpha AI beauty discovery insights from NielsenIQ and Ulta Beauty show how AI, personalization shape next-gen shopping Content: Nearly half of consumers already receive beauty recommendations from generative AI. At the same time, e-commerce is growing 6x faster than in-store, and global beauty sales continue to expand at a double-digit pace.A new generation is coming of age in this environment: digitally fluent, highly informed, and redefining how beauty is discovered, evaluated, and experienced. Gen Alpha is blending AI-powered exploration with real-world interaction, setting new expectations for personalization, trust, and engagement across every touchpoint.To better understand this shift, NielsenIQ partnered with Ulta Beauty to deliver “Smart Beauty: AI, Personalization & the Gen Alpha Consumer,” a new study exploring how Gen Alpha is navigating beauty in an increasingly AI-driven world, and what it means for the future of growth. Uncover how AI, personalization, and real-world experiences are converging to shape the future of beauty retail. Download the report This is a hybrid-first generation, blending AI-powered discovery with in-person exploration, at scale. A New Generation Is Rewriting the Rules  Gen Alpha is not choosing between digital and physical. Instead, they use both. 78% discover beauty online 77% rely on real-world validation Majority still prefer to shop in-store across categories AI Is Fueling Faster, Smarter Beauty Discovery  The rise of AI is changing how… -------------------------------------------------------------------------------- Title: Webinar - The Feeling That Sells: URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/webinar-emotion-the-hidden-driver-of-advertising-effectiveness/ Type: Insight Published: 2026-06-18T07:52:56+00:00 Modified: 2026-07-16T12:59:13+00:00 Description: Webinar on how emotion works in advertising, why it matters for brand growth, and how to better measure the feelings that trigger action Content: AI is changing the economics of advertising by making creative faster and cheaper to produce. But more creative does not automatically mean more effective creative. As brands scale production, the ability to understand whether an ad truly connects emotionally (at both a conscious and unconscious level) becomes a critical advantage. Join NIQ for a science-backed look at how emotion works in advertising, why it matters for brand growth, and how marketers can better measure the feelings that trigger action. Effective emotional advertising is not about adding jokes, puppies or babies. It’s about understanding what makes people lean in, remember and act. What will you learn? How emotion works as a motivational system in the brain: not simply as stated liking or positive sentiment. Why traditional copy testing can understate the value of emotional advertising. Why there is no one-size-fits-all formula for emotion, and how brands can build connection through the right mix of intrinsic human cues, processing fluency and learned associations. How AI-generated creative creates new effectiveness risks and why implicit measurement matters more in an AI-enabled creative world. Webinar overview: Request the recording Resources Select the resources you would like to download. The Feeling that sells webinar, (Recording) Date: July 16th, 2026 ,… -------------------------------------------------------------------------------- Title: NIQ Seasonal Audiences: Methodology URL: https://develop.nielseniq.com/global/en/insights/report/2026/niq-seasonal-audiences-methodology/ Type: Insight Published: 2026-06-16T18:18:10+00:00 Modified: 2026-07-02T20:05:41+00:00 Description: NIQ Seasonal Audiences are designed to help advertisers capitalize on predictable, time‑bound consumer demand. Content: NIQ Seasonal Audiences are designed to help advertisers capitalize on predictable, time‑bound consumer demand. These audiences enable more efficient and timely marketing by aligning media activation with demonstrated seasonal purchasing behaviors. A Different Approach to Seasonal Audiences Seasonal Audiences consist of individuals who exhibit a higher‑than‑baseline propensity to purchase a specific category or brand during defined periods of the year. At NIQ, these propensities are identified through a five‑year historical time‑series analysis of transaction data, allowing us to isolate consistent and recurring seasonal purchase patterns rather than one‑off or short‑term behaviors. These audiences are especially well‑suited for: Seasonal promotions Event‑based or holiday marketing Time‑limited incentives and offers   Real-world examples  Seasonal Audiences capture consumers whose purchasing behavior reliably aligns with calendar‑driven needs, such as: Families or students preparing for spring break travel Shoppers purchasing swimwear, patio furniture, or grilling products ahead of the summer season Holiday buyers engaging during Black Friday or Cyber Monday NIQ identifies these shoppers before and during peak demand windows, enabling advertisers to connect with them using relevant, time‑sensitive messaging. Why time series analysis matters Traditional propensity audiences often focus on recency or frequency of past purchases, which are effective for always‑on or evergreen marketing strategies.… -------------------------------------------------------------------------------- Title: Why Asia’s bartenders hold the keys to unlock sales URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/why-asias-bartenders-hold-the-keys-to-unlock-sales/ Type: Insight Published: 2026-06-16T10:47:12+00:00 Modified: 2026-06-16T10:47:26+00:00 Description: Bartenders are vital drivers of sales growth in Asia’s dynamic premium bar sector, NIQ’s research shows how brands can leverage their power Content: The power behind the bar   Bartenders are vital drivers of sales growth in Asia’s dynamic premium bar sector – and NIQ’s research shows how brands can leverage their power.   Those were among the takeaways from a panel session at the recent VinExpo Asia, hosted by James Phillips, NIQ’s Head of On-Premise APAC, with four top bar leaders and partners: Scott Conchar of Jebsen, Stefano Bussi of The Aubrey in Hong Kong, Cynthia Wong of Pony & Plume in Macau, and Lukas Ratchenberger of Montana and Bar Leone in Hong Kong. Asia’s vibrant bar scene  NIQ’s recent REACH surveys have shown that Asia is home to many of the world’s most dynamic On-Premise sectors, with widespread signs that consumers here plan to increase their spending and visits in 2026. In Hong Kong, nearly nine in ten (87%) consumers go out to eat or drink at least weekly – 27 percentage points more than the global average and the second highest frequency anywhere in the world. To add to this as a global hub for tourism the panel discussed ongoing increases to inbound Hong Kong visitors as local consumption has moved to mainland China.  Strong demand has led to stellar growth in Asia’s premium bar scene. The APAC region is home to 13 of the venues on The World’s 50 Best Bars list in 2025, including the overall winner, Bar Leone. Ratchenberger and other panellists agreed on the growing vibrancy of the local bar industry, which is attracting more and more of the world’s most renowned professionals and is being… -------------------------------------------------------------------------------- Title: Consumer 360°: o que está impactando o consumo URL: https://develop.nielseniq.com/global/pt/insights/analysis/2026/consumer360-inadimplencia-e-custo-de-vida-impactando-no-consumo/ Type: Insight Published: 2026-06-15T14:36:43+00:00 Modified: 2026-06-16T12:10:36+00:00 Description: Queda de importância nos gastos com FMCG e despesas com dívidas e contas reduzem espaço de lazer e alimentação fora de casa. Content: Despesas com dívidas e contas reduzem espaço de lazer e alimentação fora de casa O consumidor reduziu os gastos com Bens de Consumo de Giro Rápido (FMCG, sigla em inglês) em 0,5p.p. em 2025 na comparação com o ano anterior, segundo o relatório Consumer 360º. A tendência de queda se mantém desde 2024, quando houve retração de 1,2 ponto percentual na cesta. Os gastos com dívidas e contas são a principal causa da pressão sobre o consumidor. O direcionamento do orçamento dos lares para Contas da Casa aumentou 0,2 p.p. em 2025, em relação ao ano anterior. Saúde e outras dívidas cresceram 0,4p.p. na mesma comparação. Atualmente, 74,6% dos lares não se sentem confortáveis com sua situação financeira, enquanto apenas 25,4% se dizem confortáveis. Apesar de haver melhoras na economia, com crescimento do Produto Interno Bruto (PIB) e diminuição do desemprego e da inflação, ainda vemos o consumidor muito cauteloso em função da alta inadimplência e dos custos de vida, sobretudo de habitação. Categorias que mais perdem e ganham importância Nesse contexto, os principais segmentos que perderam importância nos lares foram Lazer e Alimentação Fora de Casa, com quedas de 0,4p.p. e 0,2p.p., respectivamente, na comparação entre 2025 e 2024.… -------------------------------------------------------------------------------- Title: Prime Day 2026: Competitive Strategy for CPG | NIQ URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-prime-day-2026-pricing-timing-and-competitive-strategy-for-cpg/ Type: Insight Published: 2026-06-15T14:13:05+00:00 Modified: 2026-06-19T13:44:22+00:00 Description: Prepare for earlier Prime Day with pricing, promotion and media strategies that drive profitable growth. Content: Book a Strategy Call  Understand how earlier timing, pricing dynamics, and category trends will shape Prime Day 2026 performance across CPG and ecommerce.  Act now to align pricing, promotions, and media as competition intensifies and preparation windows shorten ahead of the June event.  Book a call Why it matters   Earlier Prime Day timing and evolving pricing dynamics are reshaping how CPG brands compete and win ecommerce demand.  Download the Perspective Resources Select the resources you would like to download. Prime Day Arrives Earlier Prime Day shifts to June, compressing planning cycles and limiting ability to preempt promotions across competing retailers.  Deeper discounts do not guarantee growth, requiring disciplined pricing and portfolio level promotion strategies to drive performance.  Competition intensifies across channels, requiring coordinated pricing, media, and digital shelf execution to capture demand. Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  "Prime Day requires earlier planning, disciplined pricing, and sustained media support across the full event. Promotions should be applied thoughtfully across the portfolio, considering competitive promotions across channels. Brands should also ensure digital shelf readiness, with content, availability, and visibility optimized to capture demand during key shopping periods."… -------------------------------------------------------------------------------- Title: As 5 forças que atuam na queda de volume no consumo URL: https://develop.nielseniq.com/global/pt/insights/analysis/2026/as-cinco-forcas-que-atuam-na-queda-de-volume/ Type: Insight Published: 2026-06-11T19:26:09+00:00 Modified: 2026-06-11T20:22:39+00:00 Description: Análise Full View 2026 destaca as 5 forças que, combinadas, estão por trás da queda de volume no consumo brasileiro. Content: A análise inédita Full View 2026 destaca como inflação de alimentos, endividamento, estratégias de economia, mudanças no consumo dentro e fora do lar, avanço do e-commerce e repriorização de gastos, com a inserção de bets e medicamentos à base de GLP-1 na disputa pelo bolso do consumidor, vêm redefinindo o consumo no país. A NIQ Brasil apresentou o estudo inédito “Full View 2026: As 5 forças por trás da queda de volume” no evento anual de mesmo nome, que reuniu líderes da indústria e varejo, em São Paulo. Segundo o levantamento, a desaceleração não é resultado de uma única causa, mas da combinação de diferentes pressões que vêm alterando a forma como o brasileiro organiza seu orçamento e suas decisões de compra. Baixe grátis o sumário executivo da análise Full View 2026 Baixar Acesse o material Análise Full View 2026 - Sumário Executivo 5 forças por trás da queda de volume no consumo brasileiro Endividamento e custo de vida elevado O movimento de retração ganhou força nos últimos anos. Em 2024, 20% das categorias retraíram em volume versus 2023; em 2025, esse percentual subiu para 50%; e, entre o primeiro quarter de 2026 e 2025, chegou a 70%. Entre os… -------------------------------------------------------------------------------- Title: Boissons sans alcool / à faible teneur en alcool au Canada - NIQ URL: https://develop.nielseniq.com/global/fr/insights/analysis/2026/boissons-sans-alcool-a-faible-teneur-en-alcool-au-canada-au-dela-des-occasions-du-mois-sans-alcool/ Type: Insight Published: 2026-06-11T16:57:09+00:00 Modified: 2026-06-12T15:17:12+00:00 Description: Les boissons sans alcool et à faible teneur en alcool au Canada stimulent une croissance tout au long de l’année. Découvrez les tendances, les évolutions de la modération et les nouvelles opportunités pour les marques. Content: Depuis plusieurs années, les boissons sans alcool et à faible teneur en alcool sont fortement associées à des comportements saisonniers comme le Dry January ou le Défi 28 jours sans alcool. Or, les données récentes démontrent que cette perception ne reflète plus la réalité. Au Canada, la catégorie No/Low Alcohol (NOLO) évolue désormais en véritable moteur de croissance à l’année, portée par l’évolution des habitudes de consommation, la diversification des occasions d’usage et une redéfinition fondamentale de la modération. La catégorie a atteint 222 M$ en ventes annuelles, poursuivant une trajectoire de croissance soutenue depuis trois ans. La progression demeure robuste, avec des hausses à deux chiffres en valeur en 2024 et 2025, et un élan qui se maintient en 2026. Cette performance constante indique que le NOLO n’est plus un segment de niche lié à des résolutions ponctuelles, mais qu’il s’intègre progressivement dans la consommation quotidienne. D’une tendance saisonnière à une consommation au quotidien   L’un des changements les plus marquants est la diminution de la saisonnalité. Bien que janvier et février continuent de susciter de l’intérêt, les données hebdomadaires montrent que les ventes de boissons NOLO sont encore plus élevées durant les mois d’été, avec des pointes additionnelles… -------------------------------------------------------------------------------- Title: No/Low Alcohol Drinks in Canada - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/no-low-alcohol-drinks-in-canada-moving-beyond-dry-month-occasions/ Type: Insight Published: 2026-06-11T16:30:32+00:00 Modified: 2026-06-12T15:19:04+00:00 Description: No/Low Alcohol Drinks in Canada are driving year-round growth. Discover trends, moderation shifts, and new opportunities for brands. Content: For years, non-alcoholic and low-alcohol beverages have been closely associated with seasonal behaviors like Dry January or Dry February. But new data shows that this perception no longer reflects reality. In Canada, the No/Low Alcohol (NOLO) category is evolving into a year-round growth engine, driven by shifting consumer habits, broader usage occasions, and a fundamental reframing of moderation. The category has reached  $222M in annual sales, continuing a steady upward trajectory over the past three years. Growth remains robust, with double-digit value increases in 2024 and 2025, and continued momentum into 2026. This sustained performance signals that NOLO is no longer a niche segment driven by temporary behavioral resets, and it is becoming embedded in everyday consumption. From Seasonal Trend to Everyday Consumption   One of the clearest shifts is the move away from seasonality. While January and February still generate interest, weekly sales data shows that NOLO beverages are now performing even better during summer months, with additional peaks during the holiday season in December.  This pattern highlights a critical change: consumers are adopting NOLO beverages as part of social and lifestyle occasions throughout the year, not just during health-driven resolutions. The growth in holiday consumption further reinforces that these products… -------------------------------------------------------------------------------- Title: Beauty Decoded: KSA Edition 2026 - NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/beauty-decoded-ksa-edition-2026/ Type: Insight Published: 2026-06-11T15:16:57+00:00 Modified: 2026-07-02T14:45:56+00:00 Description: Beauty in Saudi Arabia is becoming a more intentional, informed, and routine-driven category. Download the report. Content: [embed]https://nielseniq.wistia.com/s/u9o0qepd9440xjr[/embed] Report Summary: Beauty in Saudi Arabia is becoming more intentional, informed, and routine-led, with consumers actively shaping how they discover, evaluate, and use products across categories. This report provides a holistic view of that journey—from daily routines to the fluid path to purchase across online and offline channels. It highlights the influence of content, experts, and peers, and explores the distinct roles beauty categories play, from functional care to self-expression. It also uncovers what drives confidence and loyalty today, revealing that while access is high, true differentiation remains limited—creating opportunity for brands to stand out. With clear insights on unmet needs and future opportunities, this report helps brands better engage consumers, reduce friction, and elevate the overall beauty experience in Saudi Arabia. Access the Preview Report Download the Report Resources KSA Beauty Decoded Report Preview Table of Contents Understanding the Saudi Beauty Consumer How beauty is defined, emotional and functional roles, and the importance of routines and discipline in daily life  Category Influencers & Trends Key sources of influence (social media, experts, peers), trend adoption behaviors, and evolving expectations across categories  Channel Roles & Shopping Dynamics How consumers navigate the purchase journey, the role of planning vs impulse, and how different channels… -------------------------------------------------------------------------------- Title: Geopolitics Is Now on the Shelf URL: https://develop.nielseniq.com/global/en/insights/report/2026/geopolitics-is-now-on-the-shelf/ Type: Insight Published: 2026-06-11T14:28:14+00:00 Modified: 2026-06-12T13:35:53+00:00 Description: Geopolitical shifts are rewriting the dynamics of supply, pricing, and consumer preference—faster than most organizations can react. Content: Geopolitics Is Now on the Shelf   Global forces are no longer distant headlines—they’re shaping what consumers buy, trust, and choose every day. Understand what’s changing—and how to respond.  Download the Report Resources Geopolitics is showing on the shelf report The rules of demand are changing Geopolitical shifts are rewriting the dynamics of supply, pricing, and consumer preference—faster than most organizations can react. This report reveals how these forces are translating directly into what happens on the shelf—and what it means for your business. Inside, you’ll learn: How global instability is reshaping consumer decision-making in real time Where supply disruptions are creating new category leaders—and laggards Why loyalty is shifting toward local, trusted, and available brands What leading companies are doing to stay resilient and capture growth The biggest threat isn’t disruption—it’s misreading how fast consumer behavior is adapting to it.  Don’t react late. Lead early. Get the insights you need to navigate uncertainty and turn change into advantage. Download the Report Resources Geopolitics is showing on the shelf report -------------------------------------------------------------------------------- Title: Independent Bookshop Week 2026: A Celebration URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/independent-bookshop-week-2026/ Type: Insight Published: 2026-06-11T13:22:01+00:00 Modified: 2026-06-26T09:37:34+00:00 Description: Celebrate independent bookshop week 2026 and discover unique titles that support local authors and communities. Content: Every day is a good day to buy a book, and that’s especially true during Independent Bookshop Week! Indies are a vital part of the UK high street and the book market, supporting local communities and authors and boosting books beyond the usual bestsellers. Even just looking at the top books for 2026 so far (to the end of May, excluding World Book Day £1 editions), we can see how different the indie top titles are to the wider UK print market, with only two books overlapping: indie bestseller The Names by Florence Knapp has also reached fourth for the overall market, while The Seriously Epic Holiday of Lottie Brooks by Katie Kirby sits at sixth and seventh, respectively, in the two lists, as measured by NielsenIQ BookScan.  Outside of those, the wider UK market leans more into crime & thriller books, accounting for seven of the top ten spots, while the independent bookshop bestsellers are more historical and literary fiction, with a connecting thread of complicated relationships, familial or otherwise, as well as many prizes and plaudits. The indie bestsellers also feature a non-fiction book at fifth, Raising Hare by Chloe Dalton, extending our connecting thread to animal relationships as well.  Raising Hare does appear within the top ten non-fiction books of the year for the overall market, with the fiction, non-fiction and children’s lists for indies vs the total market shown below. The memoir… -------------------------------------------------------------------------------- Title: The New Blueprint for Brand Growth in Europe URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-new-blueprint-for-brand-growth-in-europe/ Type: Insight Published: 2026-06-11T11:59:11+00:00 Modified: 2026-06-11T12:01:22+00:00 Description: The latest NIQ “Best Brands"* European insights show the path to brand growth is becoming both clearer and more demanding. Content: Across Europe, the definition of brand performance is evolving. The latest NIQ “Best Brands"* European insights show a clear shift: the most successful brands are no longer those that excel in a single dimension. They are the ones that consistently balance commercial success with consumer resonance. At the heart of this shift lies a simple but powerful principle: brand performance is built on both Share of Market (economic performance) and Share of Soul (emotional connection). The brands that win are those that integrate the two, while adapting their approach to local realities. Across markets, four patterns consistently define Europe’s strongest brands Commercial performance and consumer perception now move together.The traditional trade-off between short-term results and long-term brand building is no longer viable. Leading brands demonstrate that commercial success and emotional strength reinforce each other, not compete. In a compressed, omnichannel world, what consumers feel about a brand increasingly determines what they do. Emotional connection is lived, not stated.Emotion has shifted from communication into experience. Consumers reward brands that deliver tangible, everyday value, from wellbeing and positivity to small moments that improve daily life. Abstract purpose is no longer enough; what matters is how brands show up in real moments.  Clarity… -------------------------------------------------------------------------------- Title: Webinar: From Data to Decisions: Mapping Consumer Potential Worldwide URL: https://develop.nielseniq.com/global/en/insights/events/2026/webinar-from-data-to-decisions-mapping-consumer-potential-worldwide/ Type: Insight Published: 2026-06-11T10:52:37+00:00 Modified: 2026-06-11T11:55:24+00:00 Description: Watch our webinar to discover how NIQ Geomarketing data reveals consumer demand, purchasing power, and demographics across global markets. Content: From Data to Decisions: Mapping Consumer Potential Worldwide How can consumer potential be accurately analyzed and compared across international markets? In this on-demand webinar, we provide a concise introduction to our international market datasets, primarily focusing on Retail Purchasing Power for Product Lines and Age Groups. You will learn how this data uncovers regional insights into consumer demand, spending capacity, and demographic structures across different geographies. Through practical use cases, we will demonstrate how NIQ Geomarketing data supports data-driven decision-making in an international context – from market assessment and location analysis to strategic planning. What you will learn: An overview of NIQ’s international geomarketing datasets on purchasing power and demographics How to interpret consumer potential by product line and age group Practical use cases for international market analysis How these insights enhance strategic and operational decision-making This webinar is designed for professionals in market intelligence, strategy, sales, marketing, and location planning who are looking to evaluate international markets using robust, data-driven insights. We hope you enjoy watching it! Watch the webinar Thank you for your interest! Watch the recording Download the PDF summary Speaker: Oliver Pape+49 911 395 4925oliver.pape@nielseniq.com Market data NIQ market data offer regionalized information on end consumers,… -------------------------------------------------------------------------------- Title: 2026 World Cup: How to win in the global On-Premise - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-2026-fifa-world-cup-how-brands-can-win-in-the-global-on-premise/ Type: Insight Published: 2026-06-11T05:56:41+00:00 Modified: 2026-06-11T06:19:45+00:00 Description: The 2026 FIFA World Cup brings big opportunities for beverage brands as consumers turn to the On-Premise for games. Anticipate needs and win Content: Score big in the On-Premise this World Cup NIQ’s latest REACH research, powered by CGA intelligence, reveals the huge potential of the tournament for suppliers and operators. Globally, more than a fifth (22%) of consumers plan to watch matches in pubs, bars or restaurants. The number rises to 26% of 18- to 34-year-olds, who are among the On-Premise’s most commercially attractive groups – and it’s even higher at nearly half of consumers in some territories. Men (25%) are more likely to visit venues than women (18%). These and more nuances mean that while interest in the World Cup is global, brands will need to take a localised approach to promotional strategies. It will be crucial to adapt to different levels of engagement by market, venue, category, pricing and other variables.  Why the On-Premise scores  REACH, which surveyed consumers in nearly 50 leading markets, shows how the On-Premise will deliver World Cup experiences that can’t be replicated anywhere else. Two thirds (66%) of those who will go out for games agree that watching in a bar feels more exciting than at home. The special atmosphere of venues creates powerful emotional connections, with shared experiences and energy that make them an ideal platform for brands to achieve trial, trade-ups and loyalty.  Giving the fans what they want  When choosing where to watch a match, many factors influence fans’ decisions, but pricing stands out as a key driver. Nearly two-thirds (62%) of global… -------------------------------------------------------------------------------- Title: America’s Summer 2026: Hotel Beverages Opportunity - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/americas-summer-2026-capitalising-the-hotel-beverages-opportunity/ Type: Insight Published: 2026-06-10T08:46:33+00:00 Modified: 2026-06-10T09:00:32+00:00 Description: The U.S. lodging sector has long been a vital outlet for the drinks industry, but its importance will only intensify in Summer 2026 Content: Getting America ready for summer 2026 The U.S. lodging sector has long been a vital outlet for the drinks industry, but its importance will only intensify in the months ahead, as summer travel, America’s 250th anniversary celebrations, and a packed slate of sporting events fuel demand. Drawing on insights from our most recent US Hotels Beverage Study 2025, the report explores key trends and consumer behaviours in the sector, highlighting the dynamics drinks manufacturers should understand to make the most of the peak travel season.  On the 4th of July this year, the United States will commemorate 250 years since the signing of the Declaration of Independence, an important milestone not only in the nation’s history, but in the broader course of the modern world. To celebrate the 250th anniversary, major festivities are expected across the country, from dedicated exhibitions to large-scale parades. Alongside this, the FIFA World Cup, kicking off slightly earlier and overlapping with these celebrations, is set to further amplify activity. Combined with the natural vigour of the summer season, these events are likely to represent a considerable opportunity for the drinks industry. NIQ’s upcoming Hotel Beverage Study 2026 – developed in partnership with the American Hotel & Lodging Association (AHLA), set to launch soon – offers actionable insights… -------------------------------------------------------------------------------- Title: Korea On Premise Consumer Pulse Report: April 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/korea-on-premise-consumer-pulse-report-april-2026/ Type: Insight Published: 2026-06-09T13:51:36+00:00 Modified: 2026-06-09T13:53:01+00:00 Description: Korea On Premise Consumer Pulse Report: March 2026 - NIQ: Tried and trusted within the global. Explore NIQ. Content: Monthly Pulse of On-Premise in South Korea Tried and trusted within the global beverage alcohol (BevAl) industry, NIQ powered by CGA intelligence’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels. These reports provide beverage suppliers, manufacturers, and operators with critical data and insights derived from our best-in-class tools. Why should you download this Report? + Tailor Strategies for Success: Leverage insights into On Premise consumer visitation and consumption patterns to refine your distribution channels and brand strategies, ensuring they resonate with your target audience. + Make Data-Driven Decisions: Utilize up-to-date sales velocity trends and performance metrics to identify areas for improvement and capitalize on emerging opportunities, positioning your business for growth. + Stay Ahead of Consumer Trends: Gain a competitive edge by understanding evolving consumer preferences and behaviors to adjust your marketing tactics and product offerings, maximizing engagement and loyalty. + Identify New Growth Opportunities: Discover fresh opportunities within the beverage and hospitality industry, enabling you to innovate and expand your market presence. Download the Latest Pulse Report Now!Stay updated with the latest Pulse Reports! We regularly update our Pulse Reports to bring you the most current insights. While the page may reference… -------------------------------------------------------------------------------- Title: REACH 2026 | NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/reach-2026/ Type: Insight Published: 2026-06-09T11:42:23+00:00 Modified: 2026-06-23T13:46:34+00:00 Description: REACH is a comprehensive global study of consumer behaviour across bars, restaurants, and hospitality venues. Content: Think Global. Win Local.   REACH is a comprehensive global study of consumer behaviour across bars, restaurants, and hospitality venues.Built on insights from 34,500 consumers across 46 markets, REACH delivers a powerful, data-driven view of how people engage with the On-Premise—what they drink, where they go, and why it matters. Designed for global consistency while capturing local nuance, REACH helps brands benchmarks performance, track evolving trends, and uncover the motivations behind every consumer decision. From drink choices and social occasions to moderation, health, and cost-of-living pressures, it decodes the full spectrum of modern out-of-home behaviour, so you can stay ahead of change. Today's On-Premise landscape is more connected and more complex than ever Consumer behaviours are shifting rapidly across markets, influenced by everything from economic pressures to wellness trends and social media. At the same time, local nuances remain critical: what drives choice in one country may not translate in another.REACH bridges this gap. It empowers beverage manufacturers to:• Build globally informed strategies grounded in local reality• Identify high-growth markets, occasions, and channels• Understand what drives brand choice and trade-up behaviour• Navigate emerging trends like moderation, accessible luxury, and AI-driven discovery With REACH, you’re not just reacting to change, you’re anticipating… -------------------------------------------------------------------------------- Title: Rapport la consommation des français en CHR: Avril 2026 URL: https://develop.nielseniq.com/global/fr/insights/report/2026/rapport-pulse-sur-la-consommation-des-francais-en-chr-avril-2026/ Type: Insight Published: 2026-06-08T16:29:29+00:00 Modified: 2026-06-09T04:35:25+00:00 Description: Analysez les habitudes de consommation des Français dans les cafés, hôtels et restaurants en avril 2026. Content: Pulse Avril 2026 Les rapports mensuels Pulse de NielsenIQ, auant fait leurs preuves dans l'industrie mondiale des boissons alcoolisées, permettent de prendre rapidement la température des bars, des restaurants, et autres canaux de distribution de boissons alcoolisées en hors domicile. Ces rapports fournissent aux fournisseurs, aux fabricants et aux exploitants des données critiques et des informations issues de nos meilleurs outils. Pourquoi télécharger ce rapport ? + Des stratégies clés pour réussir : Exploitez les informations sur les habitudes de visite et de consommation des visiteurs du CHR pour affiner vos stratégies de marque sur les différents circuits, en veillant à ce qu'elles atteignent votre public cible. + Prendre des décisions fondées sur des données : Utilisez les tendances de vitesse de vente et les mesures de performance les plus récentes pour identifier les domaines à améliorer et capitaliser sur les opportunités émergentes, afin de positionner votre entreprise sur la voie de la croissance. + Gardez une longueur d'avance sur les tendances de consommation : Obtenez un avantage concurrentiel en comprenant l'évolution des préférences et des comportements des consommateurs afin d'adapter vos tactiques de marketing et vos offres de produits, en maximisant l'engagement et la fidélité. + Identifier de nouvelles… -------------------------------------------------------------------------------- Title: France On Premise Consumer Pulse Report: April 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/france-on-premise-consumer-pulse-report-april-2026-1/ Type: Insight Published: 2026-06-08T15:59:55+00:00 Modified: 2026-06-08T16:32:50+00:00 Description: France On Premise Consumer Pulse Report: April 2026 - NIQ: Discover On-Premise consumer trends in. Explore NIQ. Content: The pulse of the French On Premise in April Tried and trusted within the global beverage alcohol (BevAl) industry, NIQ’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels. These reports provide beverage suppliers, manufacturers, and operators with critical data and insights derived from our best-in-class tools. Why should you download this Report? + Tailor Strategies for Success: Leverage insights into On Premise consumer visitation and consumption patterns to refine your distribution channels and brand strategies, ensuring they resonate with your target audience. + Make Data-Driven Decisions: Utilize up-to-date sales velocity trends and performance metrics to identify areas for improvement and capitalize on emerging opportunities, positioning your business for growth. + Stay Ahead of Consumer Trends: Gain a competitive edge by understanding evolving consumer preferences and behaviors to adjust your marketing tactics and product offerings, maximizing engagement and loyalty. + Identify New Growth Opportunities: Discover fresh opportunities within the beverage and hospitality industry, enabling you to innovate and expand your market presence. Download the Latest Pulse Report Now! We regularly update our Pulse Reports to bring you the most current insights. While the page may reference a specific month, the report you download will… -------------------------------------------------------------------------------- Title: How to win in Australia's Omnichannel | NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/how-to-win-in-australias-omnichannel/ Type: Insight Published: 2026-06-08T11:04:25+00:00 Modified: 2026-06-08T11:28:04+00:00 Description: The liquor landscape is being rapidly reshaped by omnichannel strategies that engage consumers across physical and digital channels Content: Webinar insights Insights from NIQ & The Drinks Association webinar Those were among the messages from an exclusive recent webinar that was packed with insights from NIQ’s suite of beverage alcohol research solutions, including Omnishopper, OPM, OPUS and REACH. Led by NIQ’s Industry Insights Lead for Beverage Alcohol Tom Graham with The Drinks Association CEO Georgia Lennon, it highlighted the need for consumer-centric campaigns that fulfil needs across retail, online and experience-led channels. Here are some of the top takeaways.   Headroom for online growth One of the biggest recent dynamics for brand owners has been the surging use of online platforms – not just for discovery but for sales. NIQ’s Omnishopper shows that while 73% and 68% of Australia’s consumers have purchased alcoholic drinks in the On-Premise and bricks-and-mortar retail respectively, only 9% have done so online.   Although online sales are rising fast, there’s still a lot of untapped growth potential – especially among younger adults, who currently under-index for online liquor sales. Value and range are both key to success in e-commerce, and brands need to understand exactly how they perform here. “There’s clear headroom for the online channel… it’s not a replacement for the On-Premise and retail, but an expansion of channel repertoires,” said Tom Graham at the webinar.   A complex interplay of channels  With digital touchpoints now so well established, it’s clear that no single channel wins alone in beverage alcohol. Instead, there’s a constant interaction, with each channel influencing others. For example, 43% of consumers have gone on… -------------------------------------------------------------------------------- Title: How Hospitality can win at the World Cup | NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/game-on-how-hospitality-can-win-at-the-world-cup/ Type: Insight Published: 2026-06-08T10:19:43+00:00 Modified: 2026-06-08T10:19:50+00:00 Description: Game On: New insights into consumers’ habits at big sporting occasions and the opportunities for pubs, bars and more Content: GO Technology Report June 2026 The latest GO Technology report in partnership with Zonal, shows that nearly ten million people plan to watch at least one game in a pub, bar or similar venue. It’s an enormous market that could deliver a much-needed boost to the sector in June and July, especially as fans tend to spend freely plan to stay longer and spend more in hospitality. A quarter (25%) of those who plan to go out for games say they are likely to order more drinks than usual, while similar numbers will arrive well before a game (27%) and / or stay after the final whistle (23%). NIQ’s EPoS data emphasises the difference that big sporting events can make to sales. At the last major men’s football tournament, the Euros in 2024, England’s three group stage games saw pubs and bars increase their takings by between 25% and 44% from the equivalent dates the previous year. Spikes tend to be even bigger if home nations progress deep into competitions. Average sales soared by 48% during England’s Euros semi-final in 2024, and by 59% on the day of the final against Spain. Download the full report to read more. Download… -------------------------------------------------------------------------------- Title: Joint Value Creation: The New Commerce Operating System URL: https://develop.nielseniq.com/global/en/insights/report/2026/joint-value-creation-the-new-commerce-operating-system/ Type: Insight Published: 2026-06-05T18:14:22+00:00 Modified: 2026-06-05T18:37:15+00:00 Description: Commerce is entering a critical new phase. AI now sits inside the act of purchase itself, reshaping how decisions are made and Content: Joint Value Creation: The New Commerce Operating System  Commerce is entering a critical new phase. AI now sits inside the act of purchase itself, reshaping how decisions are made and who makes them. But this shift did not start with AI. It is the latest development in a years-long transformation driven by the digitization of purchasing.  Over the past two decades, digitization has quietly rewritten how consumers behave, how retailers make money, and how brands and retailers work together. The arrival of agentic AI accelerates that arc and introduces a new participant into the system.  Understanding that sequence is essential. The industry is not facing isolated disruptions, but instead, it is experiencing a chain reaction that is still unfolding. Drawing on years advising global CPG and retail leaders, a consistent pattern is emerging: one that points to a fundamentally different set of capabilities required to compete.  Digitization Rewired the Consumer  Choice expanded dramatically. Digital shelves removed physical constraints, price transparency became standard, and switching costs approached zero.  The result is a new kind of shopper. Brand loyalty has declined by roughly 20 percent in the past two years. Consumers now move fluidly across brands, channels, and formats in search of value, relevance, or novelty.  Yet the divide between winners and the rest has widened. Brands that do build… -------------------------------------------------------------------------------- Title: Sunshine takes drinks sales back to growth in late May - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/sunshine-takes-drinks-sales-back-to-growth-in-late-may/ Type: Insight Published: 2026-06-05T12:59:00+00:00 Modified: 2026-06-05T10:07:29+00:00 Description: Sunny weather, a Bank Holiday weekend and big football matches all helped to lift the On-Premise to modest growth in drinks sales Content: The Tracker, powered by CGA intelligence, shows average sales in managed venues in the week to Saturday 23 May were 1.2% ahead of the same week in 2025. This was followed by a stellar increase of 11.5% increase over the next seven days to Saturday 30 May.  The second week’s growth marks a very encouraging end to the month for the On-Premise after a disappointing first half of May, when grey weather kept sales well behind the levels of 2025.  The Daily Drinks Tracker recorded strong year-on-year growth throughout the crucial Bank Holiday weekend, as temperatures soared in many parts of the country and consumers flocked to pub gardens and terraces. Sales rose by between 5.0% and 19.4% on each of the four days from Friday 22 to Monday 25 May.  Trading on Sunday 24 May was boosted further by the final round of games in the Premier League. Football gave sales another spike on Sunday 30 May, when the UEFA Champions League Final between Arsenal and Paris St Germain helped to drive sales 14.1% ahead of the same day in 2025. The powerful combination of sunshine, football and holidays made it an excellent fortnight for Long Alcoholic Drinks categories. Beer sales rose by 2.1% and 14.7% in the two weeks to 23 and 30 May respectively. Cider performed even better as consumers sought refreshment on hot days, rocketing by 8.9% and 50.2%. The heat also helped soft drinks… -------------------------------------------------------------------------------- Title: Hot Beverages Report 2026 - NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/hot-beverages-report-2026/ Type: Insight Published: 2026-06-05T07:54:03+00:00 Modified: 2026-06-05T07:58:13+00:00 Description: Unlock the full potential of hot beverages with this essential guide for foodservice and hospitality professionals Content: Supercharge your hot beverages strategy Unlock the full potential of hot beverages with this essential guide for foodservice and hospitality professionals, designed to deepen insight and fuel growth​ With key insights to support: Sales & Commercial​ Category & Insight​ Innovation & NPD​ C-Suite​ Topics included: | Who is the Dessert Consumer? | Innovative Desserts | Premium Desserts | Authentic Desserts Unpick the most common problems within the foodservice industry​ Gain performance insights​​​: Take a bird’s eye view on the hot beverage category to understand share of consumption as a mega category​ Understand the consumer​​​: Discover the demands of the consumer, from alternative milks to syrup flavourings to ensure you exceed expectations​ Discover optimum pricing​​​: Based on Van Westerndorp’s model, measure optimal price and limits to unlock sales with various demographics​ Secure your future​​​: Identify opportunities, occasions and key channels to support your winning hot beverage strategy for 2026​ Unlock the full potential of hot beverages NIQ’s Food Insights 2026 report series provides a comprehensive guide to key trends in out-of-home eating, it includes insights into consumers’ latest preferences, and deep dives into hot topics including technology, sustainability, plant-based eating and more.  Download more information about the Hot Beverages Report 2026. Access more information  Resources Select the resources you would like to download. Hot Beverages 2026… -------------------------------------------------------------------------------- Title: Desserts Spotlight Report 2026 - NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/desserts-spotlight-2026/ Type: Insight Published: 2026-06-05T07:37:59+00:00 Modified: 2026-06-05T08:05:44+00:00 Description: A comprehensive guide to future-proofing your dessert proposition, offering forward-thinking insights and actionable strategies Content: Win with Desserts An in‑depth guide to Out‑of‑Home desserts, delivering inspiration across innovative, premium, and authentic offerings to enhance your product portfolio​ With key insights to support: Sales & Commercial​ Category & Insight​ Innovation & NPD​ C-Suite​ Topics included: | Who is the Dessert Consumer? | Innovative Desserts | Premium Desserts | Authentic Desserts Unpick the most common problems within the desserts industry​ Understand the Out-Of-Home Desserts Consumer​​: Deep dive into how often consumers eat desserts when out, investigate influential factors and cross-examine consumer groups to fine tune your targeting​ Gain a bird's eye view of the desserts category​​: Understand share of consumption the total opportunity for 20+dessert categories and how that differentiates by demographic splits​ Explore opportunities within innovative, premium and authentic desserts​​: Explore current engagement in these spaces, forecast future behavioural changes and explore key drivers to ensure you stand out from a saturated market​ Inform a winning desserts strategy​​: Turn insights into action to strengthen your offering, outpace the competition, and lead the market with confidence​ Ready to win in desserts? NIQ’s Food Insights 2026 report series provides a comprehensive guide to key trends in out-of-home eating, it includes insights into consumers’ latest preferences, and deep dives into hot topics including technology, sustainability, plant-based eating and more.  Download… -------------------------------------------------------------------------------- Title: Food Insights Report 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/food-insights-2026/ Type: Insight Published: 2026-06-05T06:52:52+00:00 Modified: 2026-06-05T08:10:39+00:00 Description: A comprehensive guide to future-proofing your food proposition, offering forward-thinking insights and actionable strategies Content: A practical guide to keeping your Out-Of-Home food proposition fresh Food Insights 2026 offers a wide range of actionable data and expert analysis on many areas of out-of-home eating, to help suppliers and operators navigate market challenges and opportunities using a data-driven approach. The report includes consumers’ out-of-home habits, with insights and recommendations to help you adapt and thrive in an evolving landscape. Topics included: | Emerging food trends | Global trends | Balancing authenticity with innovation | On-the-go opportunities Unpick the most common problems within the foodservice industry​ Know where to focus and how to win​: Deep dive into how often consumers eat out, what channels they use, what occasions and meal courses they prefer, and how much they spend​. Be inspired by global cuisines​: Analyse the supply and popularity of global cuisines and explore opportunities to advanced saturated cuisines or capitalise on emerging opportunities​. Secure your future with a loyal customer base​: Recognise enduring consumer priorities within the industry, including sustainability, plant-based and insight into maintaining customer loyalty​. Tap into new opportunities for 2026​: Use insights to level up your offering by staying one step ahead of your competitors and maintain a competitive edge as market leaders​ Ready to supercharge… -------------------------------------------------------------------------------- Title: Ocean’s Halo Growth Story | NIQ URL: https://develop.nielseniq.com/global/en/insights/success-story/2026/oceans-halo-innovation-story/ Type: Insight Published: 2026-06-04T19:03:42+00:00 Modified: 2026-06-04T19:09:43+00:00 Description: Learn how Ocean’s Halo used NIQ Byzzer data to drive innovation, optimize packaging, grow at Walmart, and sustainable growth. Content: From Purpose‑Driven Vision to Data‑Backed Growth Co‑founded by Robert Mock, Ocean’s Halo has always been driven by purpose. With a deep commitment to sustainability, the brand made a bold early move—becoming the first in the category to remove plastic trays from its seaweed snack packaging. The decision resonated strongly with both consumers and retailers, reinforcing Ocean’s Halo’s values-led brand positioning. But as the business scaled, intuition alone was no longer enough. The team needed credible, granular data to validate decisions, tell a compelling retail story, and confidently fuel the next phase of growth.  “NIQ Byzzer has been a game changer for our organization, it  gave us the credibility and comprehensive data we needed to tell our story and make smarter decisions.” Winning at Walmart with Shopper-Led Innovation NIQ Byzzer | Walmart Total | T. Seaweed Snack & Brands | T. Units, $ Market Share and Velocity | Latest 52 Weeks w/e 01-03-2026 One of Ocean’s Halo’s most compelling growth stories is its collaboration with Walmart. Using NIQ data, the team identified emerging flavor trends and partnered with Walmart to launch exclusive seaweed snack SKUs tailored to shopper demand. At Walmart, Ocean's Halo represents approximately 95% of seaweed snack unit sales with… -------------------------------------------------------------------------------- Title: Pick n Pay Success Story - NIQ URL: https://develop.nielseniq.com/global/en/insights/success-story/2026/how-pick-n-pay-turned-supplier-collaboration-into-a-competitive-advantage/ Type: Insight Published: 2026-06-04T17:20:56+00:00 Modified: 2026-06-23T14:41:57+00:00 Description: Discover how Pick n Pay partnered with NIQ to build a data-driven insights ecosystem that delivers measurable value for retailers, Content: Success Story  How Pick n Pay Turned Supplier Collaboration into a Competitive Advantage Discover how Pick n Pay partnered with NIQ to build a data-driven insights ecosystem that delivers measurable value for retailers, suppliers, and shoppers alike. Download the full story here Thanks for downloading Pick n Pay Success Story The challenge From internal platform to proven partnership  For several years, Pick n Pay pursued an ambitious in-house approach to insight sharing. The intent was clear: give both commercial teams and supplier partners access to meaningful data. But without the infrastructure and specialist expertise to scale, adoption remained limited and the platform fell short of the business's ambitions. Recognizing this gap, Pick n Pay issued a formal RFP to identify a partner that could deliver not just technology, but a complete solution, one grounded in retail expertise and built for long-term, scalable collaboration. “NIQ stood out for the strength of their Activate platform, their retail expertise, and the way they showed up as a partner from day one.” Vincent Viviers, Executive Innovation & Digital Transformation, Pick n Pay The Right Platform, at the Right Moment What differentiated NIQ was the combination of best-practice retail expertise, strong delivery capabilities, a clear… -------------------------------------------------------------------------------- Title: Launch fast learn faster DRAFT URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/launch-fast-learn-faster-draft/ Type: Insight Published: 2026-06-04T16:26:14+00:00 Modified: 2026-06-04T16:26:52+00:00 Description: Launch Fast, Learn Faster: Are you reading the early signals before your product launch falls behind? Download the European Report Thanks for downloading NIQ Report - New Product Development -… Content: Launch Fast, Learn Faster: Are you reading the early signals before your product launch falls behind? Download the European Report Thanks for downloading NIQ Report - New Product Development - West Europe Analysis Download the Country Report Thanks for downloading NIQ Report - New Product Development - Country Analysis Why accessing Early Innovation Performance matters for Brands and Retailers. Across Europe, the innovation engine is running faster than ever. New products are launched every day, competition for physical and digital space is intensifying, and both brands and private labels are moving fast to capture increasingly fragmented consumer needs. In 2025 alone, more than 3,500 new brands and sub‑brands were launched across the United Kingdom, Germany, France, Italy and Spain. Yet, only one third of them were able to reach 1% of households. In a context where assortment is under pressure and activation windows are tightening, retailers must make harder decisions, faster — while manufacturers face a shrinking opportunity to prove that a new product truly resonates with consumers and deserves to stay. Still, areas of opportunity and growth remain amid this emotional battleground. In this analytical assessment of the state of consumers, we’ll help equip you to win with cautious… -------------------------------------------------------------------------------- Title: Santé intestinale et valeur du quotidien | NielsenIQ URL: https://develop.nielseniq.com/global/fr/insights/analysis/2026/beyond-the-label-gut-health-and-healthy-aging-redefine-everyday-value/ Type: Insight Published: 2026-06-03T14:09:48+00:00 Modified: 2026-06-11T16:45:37+00:00 Description: a santé intestinale et le vieillissement en bonne santé au Canada transforment la demande en produits d’épicerie. Content: L’étiquetage nutritionnel a rendu les compromis nutritionnels plus explicites. Aujourd’hui, les consommateurs canadiens vont plus loin, cherchant à comprendre comment l’alimentation contribue à leur bien-être à long terme. Deux tendances dominent cette évolution : la santé digestive et le bien vieillir. Elles traduisent toutes deux un changement plus large, où la santé devient continue, préventive et intégrée aux habitudes quotidiennes. La santé digestive s’impose comme priorité grand public   L’intérêt pour la santé digestive est désormais bien établi. Soixante-cinq pour cent des Canadiens la considèrent comme très importante, et 29 % la jugent importante. La compréhension progresse avec l’intérêt. Parmi ceux qui accordent une grande importance à la santé digestive, 30 % affirment bien maîtriser le concept. Les sources d’information sont révélatrices. Les professionnels de la santé arrivent en tête (51 %), suivis de l’entourage (30 %) et des influenceurs sur les réseaux sociaux (26 %). L’emballage joue un rôle, mais demeure secondaire. Lorsqu’il est question de passer à l’action, les Canadiens privilégient largement l’alimentation. La moitié estime que les approches basées sur les aliments sont les plus efficaces, contre seulement 8 % qui misent principalement sur les suppléments. Vous souhaitez identifier où ces tendances peuvent stimuler la croissance de… -------------------------------------------------------------------------------- Title: Gut Health and Healthy Aging Redefine Everyday Value - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/beyond-the-label-gut-health-and-healthy-aging-redefine-everyday-value/ Type: Insight Published: 2026-06-03T14:06:56+00:00 Modified: 2026-06-11T16:44:09+00:00 Description: Gut health and healthy aging Canada are reshaping grocery demand. Discover how these wellness trends are influencing shopper choices. Content: Front-of-pack has made nutritional trade-offs more explicit. Now, Canadian shoppers are moving deeper into how food supports long-term wellbeing. Two themes are leading this shift: gut health and healthy aging. Both reflect a broader transition in mindset, where health is continuous, preventative, and embedded in daily routines. Gut health moves into the mainstream   Interest in gut health is now firmly established. 65% of Canadians say gut health is very important, with another 29% saying it is important. Understanding deepens alongside importance. Among those who consider gut health very important, 30% say they are very familiar with the concept. What shapes this understanding is notable. Healthcare providers lead as the primary source of information at 51%, followed by 30% for friends and family and 26% for social media influencers. Packaging plays a role, but it is not dominant. When it comes to action, Canadians overwhelmingly look to food. Half believe food-based approaches are the most effective way to improve gut health, compared to just 8% who rely primarily on supplements. Want to identify where these trends can drive growth for your portfolio? Contact your NIQ team. Contact us A gap between intent and the shelf Consumption patterns show clear preferences.… -------------------------------------------------------------------------------- Title: Winning the Dessert Moment URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/winning-the-dessert-moment-what-consumers-crave-in-2026/ Type: Insight Published: 2026-06-03T10:24:15+00:00 Modified: 2026-06-05T07:55:46+00:00 Description: Suppliers and operators have some great opportunities to grow dessert sales in 2026 by delivering the right mix of indulgence and innovation Content: NIQ report reveals how to win in desserts  Suppliers and operators have some great opportunities to grow dessert sales in 2026 by delivering the right mix of indulgence and innovation. That’s among a wealth of takeaways from NIQ’s Dessert Spotlight Report 2026, a part of the Food Insights report series, which delivers expert in-depth analysis of key trends in desserts to help On-Premise businesses’ understand guests’ latest preferences.  The size of the prize  The research emphasises consumers’ desire to enjoy desserts, with over nine in ten typically ordering them when they eat out. This is a 3 percentage point increase year-on-year, despite significant pressure on people’s discretionary spending in the last 12 months. While some only choose desserts occasionally, a core cohort of a third of consumers – and nearly half of those aged 18 to 34 – say they order one every time or most times they enjoy a meal out.   This group of frequent dessert consumers is particularly valuable to the On-Premise. Nearly two thirds of them eat out weekly, which is 13 percentage points above average, and they spend £12.41 more per month on their out-of-home food and drink.   Treats, value and new tastes  What motivates these dessert lovers? The Desserts Spotlight Report 2026, powered by Food Insights, highlights treats as the top driver, with 55% of consumers citing a ‘deserved indulgence’ as a factor – a sharp year-on-year rise of 17 percentage points. The second priority is value for money, as guests with limited budgets want to be certain of achieving a good return on their spend.… -------------------------------------------------------------------------------- Title: Foodservice Price Index April 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/foodservice-price-index-april-2026/ Type: Insight Published: 2026-06-03T06:30:28+00:00 Modified: 2026-06-03T06:59:33+00:00 Description: Food and drink prices in the hospitality sector rose by 0.2% month-on-month in April, Foodservice Price Index reveals. Content: Energy and Supply Pressures Push UK Foodservice Costs Higher Again The Food Service Price Index reached 150.7 in April 2026, recording a month-on-month inflation rate of 0.2%. Following the sharp 1.4% deflationary drop witnessed in March, this modest upwind movement indicates that the temporary period of domestic cost relief has concluded. The exclusive Foodservice Price Index is produced by Prestige Purchasing and NIQ, using foodservice data drawn from 10.7m transactions per month. It contains myriad insights and information pertinent to the foodservice sector and is essential reading for anyone seeking to keep ahead of price trends and understand why they occur. More information on specific categories is available on a subscription basis. For further information, contact Prestige Purchasing on 01908 222678 or stuart.read@prestige-purchasing.com. Download report Resources Select the resources you would like to download. NIQ Foodservice Price Index Snapshot April 2026 By clicking submit below, you consent to allow NIQ to store and process the personal information submitted above to provide you related content or service requested. You may unsubscribe from NIQ communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy. -------------------------------------------------------------------------------- Title: Premium has a new price in Western Europe FMCG: Proof, not positioning URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/premium-has-a-new-price-in-west-europe-fmcg/ Type: Insight Published: 2026-06-01T09:41:51+00:00 Modified: 2026-06-01T09:41:56+00:00 Description: Discover the new rules of premium in West Europe FMCG, as consumers prioritize value, quality, and proven performance over brand positioning. Content: Across Western Europe, consumers are beginning to feel slightly less pessimistic than they did a year ago. Yet the pressure of everyday spending remains front of mind, with cost of living still the dominant concern for many. This creates a new kind of shopper: not one who simply trades down, but one who constantly evaluates whether something is worth trading up for. The result is a market that looks contradictory on the surface. Consumers are scrutinizing every purchase more carefully, yet they continue to spend on premium. Not out of habit, and not out of aspiration alone, but because certain products still earn their place. Premium has not disappeared. It has become selective. Premium+ now accounts for 28.2% of FMCG value in Western Europe and continues to grow (+4.1% year-on-year). This is the new paradox: consumers are trading down and trading up at the same time. Premium is becoming everyday Premium is no longer confined to indulgence or occasional treats. It is increasingly embedded in everyday consumption. The categories driving this shift tell the story clearly. Ambient food, fresh food, and personal care alone account for 61% of total premium growth. These are not special occasions, they are routine purchases.… -------------------------------------------------------------------------------- Title: Best Brands Poland 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-brands-poland-2026/ Type: Insight Published: 2026-05-30T00:42:27+00:00 Modified: 2026-06-02T23:36:11+00:00 Description: Best Brands recognizes brands that excel commercially and are innovative, memorable and trusted - and exclusively chosen by consumers! Content: Category overview On 7 May 2026, the Best Brands awards celebrated the strongest brands in Poland. Best Brands recognizes brands that excel commercially while building strong emotional connections with consumers – brands that are innovative, memorable, and trusted. The uniqueness of the ranking lies in its methodology: the winners are chosen exclusively by consumers. Based on an in-depth study conducted by NIQ, brands are evaluated using two criteria – their actual market performance and their popularity and relevance in the eyes of consumers. Discover how data determines Best Brand by exploring the award categories below. Best Brand Overall → Best Polish Brand → Best Home & Living Brand → Best Selfcare & Wellbeing Brand→ Best Marketing Communication Brand→ Best Retail Experience Brand → Would you like to take a deeper dive into the results? If you’re looking for in-depth analysis, brand-to-brand comparisons, or would like to learn more about your brand’s position in the Best Brands ranking, you can request a dedicated deep dive report for a small investment. Fill out the form and we’ll get in touch with a personalized proposal tailored to your needs. Yes, contact me for a deep dive -------------------------------------------------------------------------------- Title: Best Home & Living Brand – Poland 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-home-living-brand-poland-2026/ Type: Insight Published: 2026-05-30T00:32:41+00:00 Modified: 2026-05-30T00:50:46+00:00 Description: Best Home & Living Brand - Poland 2026 - NIQ: Discover Poland's top-performing brands in the Best Brands. Explore NIQ. Content: Best Home & Living Brand 2026 ← Back to Best Brands Best Home & Living Brand The Top 10 highest ranking brands in the award category Best Home & Living Brand. 1. 97.6 POINTS Details [infogram id="005a766e-40b9-41e5-a83a-3ba355487ead" prefix="m1l" format="interactive" title="1: Home & Living - IKEA"] 2. 93.8 POINTS Details [infogram id="4a10f4c0-1597-44d5-861c-20faec55c6bb" prefix="9wT" format="interactive" title="2: Home & Living - SAMSUNG"] 3. 79.6 POINTS Details [infogram id="977759f5-48c5-44e4-9b74-e7bb16ae5628" prefix="oCW" format="interactive" title="3: Home & Living - CASTORAMA"] 4. 75.1 POINTS Details [infogram id="9b3aa4f0-f9c7-4a5a-a600-c034807fcc7f" prefix="k1U" format="interactive" title="4: Home & Living - PHILIPS"] 5. 74.8 POINTS Details [infogram id="2b402237-234a-438c-94a9-073d5b63ec3e" prefix="KI6" format="interactive" title="5: Home & Living - LEROY MERLIN"] 6. 73.5 POINTS Details [infogram id="3d2f27b9-33d0-4f79-bcfa-932f5d6c4b85" prefix="ycO" format="interactive" title="6: Home & Living - ACTION"] 7. 72.8 POINTS Details [infogram id="88f22cf4-6127-43b4-8e37-1c5d043ca522" prefix="DaD" format="interactive" title="7: Home & Living - MAGNAT"] 8. 72.6 POINTS Details [infogram id="82583fd4-aa79-4d41-901e-670f450eea0c" prefix="P0g" format="interactive" title="8: Home & Living - DULUX"] 9. 68.9 POINTS Details [infogram id="13563ee8-5667-4d9b-9a41-a6db5b35f0ca" prefix="rvf" format="interactive" title="9: Home & Living - BOSCH"] 10. 67.2 POINTS Details [infogram id="ea61243b-8516-459b-a1af-93614acfdb40" prefix="533" format="interactive" title="10: Home & Living - PEPCO"] -------------------------------------------------------------------------------- Title: Best Polish Brand 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-polish-brand-2026/ Type: Insight Published: 2026-05-30T00:30:07+00:00 Modified: 2026-06-02T20:46:38+00:00 Description: Best Polish Brand 2026 - NIQ: Discover Poland's top-performing brands in the Best Brands. Explore NIQ. Content: Best Polish Brand 2026 ← Back to Best Brands Best Polish Brand 2026 The Top 10 highest ranking brands in the award category Best Polish Brand. 1. 95.3 POINTS Details [infogram id="e0614e91-a8b6-4b17-9f80-00c58ebceac9" prefix="tRi" format="interactive" title="1: Best Polish Brand - LUBELLA"] 2. 93.4 POINTS Details [infogram id="461af8b4-4cf4-424c-a987-7eaa39a60887" prefix="2tJ" format="interactive" title="2: Best Polish Brand - PZU"] 3. 89.6 POINTS Details [infogram id="94a93d23-fc41-4df1-90c2-40590f6cebd2" prefix="uHY" format="interactive" title="3: Best Polish Brand - INPOST"] 4. 86.4 POINTS Details [infogram id="3e9c705b-5f5e-4fd3-be65-8be06e4fe746" prefix="FRD" format="interactive" title="4: Best Polish Brand - LUDWIK"] 5. 85.3 POINTS Details [infogram id="ceb3f4d6-f1e0-4cfe-b3cc-9ea852c96e73" prefix="vxm" format="interactive" title="5: Best Polish Brand - E. WEDEL"] 6. 82.6 POINTS Details [infogram id="89a92879-e89f-4d03-a4ab-7137d05af9ae" prefix="XEh" format="interactive" title="6: Best Polish Brand - TARCZYŃSKI"] 7. 82.5 POINTS Details [infogram id="e93e6d22-6c0f-44c3-b3db-ef6a2cd447d4" prefix="SNC" format="interactive" title="7: Best Polish Brand - PIĄTNICA"] 8. 79.8 POINTS Details [infogram id="3aab8824-cfca-4d6f-a448-3d191967bb6f" prefix="0h3" format="interactive" title="8: Best Polish Brand - LAJKONIK"] 9. 79.7 POINTS Details [infogram id="78b8d66b-e66b-45c4-b46e-41db452d8afd" prefix="7WV" format="interactive" title="9: Best Polish Brand - TYMBARK"] 10. 76.9 POINTS Details [infogram id="a8c90e64-39ad-4b35-82d0-635705526503" prefix="4nB" format="interactive" title="10: Best Polish Brand - PKO BANK POLSKI"] -------------------------------------------------------------------------------- Title: Best Brands Poland Overall 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-brands-poland-overall-2026/ Type: Insight Published: 2026-05-30T00:27:34+00:00 Modified: 2026-05-30T00:27:42+00:00 Description: Best Brands Poland Overall 2026 - NIQ: Discover Poland's top-performing brands in the Best Brands. Explore NIQ. Content: Best Brands Poland Overall 2026 ← Back to Best Brands Best Brand Overall The Top 20 highest ranking brands in the award category Best Brand Overall  1. 92.4 POINTS Details [infogram id="b4dfdb7a-27d8-4c75-ac42-2dd9328144c1" prefix="gtq" format="interactive" title="1: Best Brands Overall - Lays"] 2. 90.1 POINTS Details [infogram id="d29b744d-a54b-42ad-904f-e8d44690fdd2" prefix="lCx" format="interactive" title="2: Best Brands Overall - Samsung"] 3. 90.0 POINTS Details [infogram id="6bc1dfbe-f085-44b9-ace1-b1f6bc16a194" prefix="D8b" format="interactive" title="3: Best Brands Overall - TARCZYŃSKI"] 4. 86.8 POINTS Details [infogram id="e1fa863e-9190-4ca6-a455-b23e555566cf" prefix="eQG" format="interactive" title="4: Best Brands Overall - LUBELLA"] 5. 84.9 POINTS Details [infogram id="12c36b17-a900-47fc-b181-97b6932a17f4" prefix="m97" format="interactive" title="5: Best Brands Overall - LIPTON"] 6. 83.1 POINTS Details [infogram id="ef8e7838-2a40-416d-9d7a-a50e99e5d21c" prefix="Xrj" format="interactive" title="6: Best Brands Overall - PIĄTNICA"] 7. 82.6 POINTS Details [infogram id="5ca62853-0d36-4c99-b068-b77d7b1c3d95" prefix="I7q" format="interactive" title="7: Best Brands Overall - WINIARY"] 8. 82.6 POINTS Details [infogram id="1d87cdde-2053-4560-9c35-0d0fb52102f0" prefix="4i3" format="interactive" title="8: Best Brands Overall - NIVEA"] 9. 82.1 POINTS Details [infogram id="e5add346-b64b-4cfe-a923-3506f388937d" prefix="W7d" format="interactive" title="9: Best Brands Overall - ŻYWIEC ZDRÓJ"] 10. 81.3 POINTS Details [infogram id="2ae79f25-4501-4f2d-a11c-20d9a0cf1275" prefix="y7y" format="interactive" title="10: Best Brands Overall - INPOST"] 11. 79.6 POINTS Details [infogram id="3a9ab81f-ce4a-4d1d-b3d8-79875322a46a" prefix="Wyq" format="interactive" title="11: Best Brands Overall - PZU"] 12. 79.0 POINTS Details [infogram id="2f8ca24a-1f68-467d-972c-9c711c59019c" prefix="eCe" format="interactive" title="12: Best Brands Overall - Persil"] 13. 77.4 POINTS Details [infogram id="00c1d43f-b12f-4375-b3a3-cd285ea6b428" prefix="7bZ"… -------------------------------------------------------------------------------- Title: Best Retail Experience Brand – Poland 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-retail-experience-brand-poland-2026/ Type: Insight Published: 2026-05-30T00:26:08+00:00 Modified: 2026-05-30T00:52:40+00:00 Description: Best Retail Experience Brand - Poland 2026 - NIQ: Discover Poland's top-performing brands in the Best Brands. Explore NIQ. Content: Best Retail Experience Brand - Poland 2026 ← Back to Best Brands Best Retail Experience Brand The Top 10 highest ranking brands in the award category Best Retail Experience Brand. 1. 100 POINTS Details [infogram id="fd46c460-a55c-4153-954c-cb0f4929e4a0" prefix="jOb" format="interactive" title="1: Retail Experience - ROSSMANN"] 2. 97.1 POINTS Details [infogram id="fccb3321-76a6-47fa-a328-0b3e8e683c7f" prefix="0Vh" format="interactive" title="2: Retail Experience - MEDIA EXPERT"] 3. 89.6 POINTS Details [infogram id="6843d53a-8e34-49d0-8fce-9242e7914eb9" prefix="kYw" format="interactive" title="3: Retail Experience - LEROY MERLIN"] 4. 88.3 POINTS Details [infogram id="b9bdcce1-147b-4555-aede-c3da4c59d42a" prefix="O4K" format="interactive" title="4: Retail Experience - Ikea"] 5. 88.1 POINTS Details [infogram id="c2321069-7a06-4625-9c6e-92488e6bc21e" prefix="BXE" format="interactive" title="5: Retail Experience - CASTORAMA"] 6. 87.1 POINTS Details [infogram id="fd235c0d-0046-4d19-a993-e99335494565" prefix="I46" format="interactive" title="6: Retail Experience - BIEDRONKA"] 7. 81.1 POINTS Details [infogram id="00990a7c-315f-40d8-817b-118e073048be" prefix="XUX" format="interactive" title="7: Retail Experience - LIDL"] 8. 76.1 POINTS Details [infogram id="a75c5498-2c10-4bf5-8dfc-4bbf43d22450" prefix="jw6" format="interactive" title="8: Retail Experience - HEBE"] 9. 75.7 POINTS Details [infogram id="0d3cbf5d-c7f0-477f-bcef-25140f3fb999" prefix="1Wk" format="interactive" title="9: Retail Experience - RTV EURO AGD"] 10. 68.2 POINTS Details [infogram id="48183b17-2306-46fa-910b-4ede5d8c50fa" prefix="BLh" format="interactive" title="10: Retail Experience - ACTION"] -------------------------------------------------------------------------------- Title: Best Marketing Communication Brand – Poland 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-marketing-communication-brand-poland-2026/ Type: Insight Published: 2026-05-30T00:07:13+00:00 Modified: 2026-05-30T00:52:00+00:00 Description: Best Marketing Communication Brand - Poland 2026 - NIQ: Discover Poland's top-performing brands in the Best Brands. Explore NIQ. Content: Best Marketing Communication Brand - Poland 2026 ← Back to Best Brands Best Marketing Communication Brand The Top 10 highest ranking brands in the award category Best Marketing Communication Brand. 1. 95.9 POINTS Details [infogram id="bcb38ca9-d394-4af2-8777-6502af15f64a" prefix="D68" format="interactive" title="1: Marketing Communication - MEDIA EXPERT"] 2. 93.2 POINTS Details [infogram id="0549ee2c-a4a8-48b3-95fe-c3f900a0e235" prefix="E17" format="interactive" title="2: Marketing Communication - SAMSUNG"] 3. 92.9 POINTS Details [infogram id="5e613856-efe0-4c37-a0ef-c634b3204a56" prefix="xC0" format="interactive" title="3: Marketing Communication - ROSSMANN"] 4. 86.7 POINTS Details [infogram id="83d1086a-7370-4b00-b037-8a3d7b54a18b" prefix="NHg" format="interactive" title="4: Marketing Communication - INPOST"] 5. 83.0 POINTS Details [infogram id="8901f1ba-3adf-4b9c-b4fb-7a6a90e1ca45" prefix="npK" format="interactive" title="5: Marketing Communication - TARCZYŃSKI"] 6. 82.4 POINTS Details [infogram id="ab42ad44-5570-40ed-a162-318956fc55a0" prefix="nMX" format="interactive" title="6: Marketing Communication - Coca Cola"] 7. 81.1 POINTS Details [infogram id="79a97434-75c8-4d11-b10f-25b8490c262b" prefix="zI8" format="interactive" title="7: Marketing Communication - Lubella"] 8. 80.7 POINTS Details [infogram id="c44087be-1af8-4490-9e8c-e0d90d667b56" prefix="cGM" format="interactive" title="8: Marketing Communication - Apple"] 9. 76.5 POINTS Details [infogram id="85a26f42-0f35-4997-85c9-f4c99d725638" prefix="boD" format="interactive" title="9: Marketing Communication - Lipton"] 10. 73.9 POINTS Details [infogram id="1e576851-2cc6-4f02-b0ab-9ce92b2cbd65" prefix="WSe" format="interactive" title="10: Marketing Communication - Nivea"] -------------------------------------------------------------------------------- Title: Best Selfcare & Wellbeing Brand – Poland 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-selfcare-wellbeing-brand-poland-2026/ Type: Insight Published: 2026-05-29T23:30:27+00:00 Modified: 2026-06-02T23:35:50+00:00 Description: Best Selfcare & Wellbeing Brand - Poland 2026 - NIQ: Discover Poland's top-performing brands in the Best Brands. Explore NIQ. Content: Best Selfcare & Wellbeing Brand - Poland 2026 ← Back to Best Brands Best Selfcare & Wellbeing Brand The Top 10 highest ranking brands in the award category Best Selfcare & Wellbeing Brand. 1. 83.2 POINTS Details [infogram id="58b81736-620b-41f0-8ea7-f9ac509d884c" prefix="Fdw" format="interactive" title="1: Selfcare & Wellbeing - NEBOA"] 2. 82.4 POINTS Details [infogram id="caec5274-492a-4968-ae34-1615196270a3" prefix="uCD" format="interactive" title="2: Selfcare & Wellbeing - ONLYBIO"] 3. 81.8 POINTS Details [infogram id="5d6bbfde-dca4-4fcb-82f2-2ecce16e6c09" prefix="wuG" format="interactive" title="3: Selfcare & Wellbeing - EVELINE"] 4. 69.9 POINTS Details [infogram id="090488fc-a1b9-48c3-bcd1-c7a64fbc392e" prefix="0vN" format="interactive" title="4: Selfcare & Wellbeing - BIG ACTIVE"] 5. 66.7 POINTS Details [infogram id="15728c05-bf1a-455a-b0e0-b793b57d75b6" prefix="UkU" format="interactive" title="5: Selfcare & Wellbeing - NIVEA"] 6. 63.6 POINTS Details [infogram id="cae90567-3d4d-47f4-a945-7b4758d8c8d3" prefix="VrO" format="interactive" title="6: Selfcare & Wellbeing - ŻYWIEC ZDRÓJ"] 7. 62.4 POINTS Details [infogram id="d8a9f7d2-223c-4e9e-a687-0c9aca0fa3e2" prefix="UDX" format="interactive" title="7: Selfcare & Wellbeing - ZIAJA"] 8. 61.9 POINTS Details [infogram id="752c0e32-6eae-4ca1-bb53-235394c5debf" prefix="NoJ" format="interactive" title="8: Selfcare & Wellbeing - OSHEE"] 9. 61.3 POINTS Details [infogram id="02248b4e-50a0-438a-8200-059df25d146a" prefix="pGf" format="interactive" title="9: Selfcare & Wellbeing - HERBAPOL"] 10. 61.1 POINTS Details [infogram id="85475f35-87dd-42cb-8016-d211eea70655" prefix="9eL" format="interactive" title="10: Selfcare & Wellbeing - TOŁPA"] -------------------------------------------------------------------------------- Title: Declining Volumes in the Dutch market: webinar URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/declining-volumes-in-the-dutch-market-webinar/ Type: Insight Published: 2026-05-29T10:00:01+00:00 Modified: 2026-06-10T12:49:23+00:00 Description: Explore how alcohol brands can win in a challenging Dutch beverage alcohol landscape and how to maximise major sports events Content: Why inaction isn't an option The Dutch alcoholic beverages market is facing mounting pressure. Rising costs, regulatory and geopolitical challenges, declining volumes, range rationalisation and shifting consumer behaviour are reshaping the market. As growth slows, many beer and spirits brands are rethinking portfolio strategies, performance targets and in-market activations. Yet opportunity remains.  In a market where volumes are shrinking, inaction is no longer an option. How are you capturing demand where it still exists – across the right channels, occasions and moments?  In this webinar, NIQ experts explore how alcohol brands can win in this challenging landscape through a deep dive into the On-Premise, supported by a Full View of On- and Off-Premise trends. Watch on-demand to uncover: How On- and Off‑Premise dynamics are shifting in the Netherlands What consumers expect during major sports events How to use connected data sources to boost sales and relevance What winning brands are doing to stay ahead Access the on-demand webinar Watch the webinar Declining Volumes in the Dutch market What You’ll learn in this on-demand webinar Get an inside look at how Ask Arthur streamlines your workflows from start to finish. In this short on‑demand webinar, we walk through the essentials so you can get… -------------------------------------------------------------------------------- Title: Consumer-led shift in Home, Family, Baby value | NIQ URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/home-family-baby-value-consumer-shift/ Type: Insight Published: 2026-05-28T13:54:39+00:00 Modified: 2026-05-28T13:54:43+00:00 Description: Consumers are redefining value in Home, Family and Baby through quality, efficiency, and trusted, durable choices. Content: Book a Strategy Call  Understand how changing shopper expectations are shaping value decisions across Home, Family, and Baby categories today. Brands that fail to adapt risk losing shoppers who now expect better quality, smarter options, and more confidence. Book a call Why it matters   Value is changing fast: Shoppers want better choices, not just lower prices, and expect more from every purchase. Download the Perspective Resources Select the resources you would like to download. Value in HFB perspective Shoppers are focusing on quality, trust, and ease of use, so brands need to clearly show why their products stand out Fewer shopping trips mean bigger baskets, making each decision more important and raising expectations on performance. Value-led channels and private labels are growing, increasing competition and pushing brands to stay relevant and competitive Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “Value has shifted from a pricing conversation to a confidence conversation. When trips are fewer and baskets are bigger, shoppers reward brands and retailers that remove doubt and reliably deliver, not those that simply cost less." -Darren Seifer VP, Thought Leadership Home, Family, &… -------------------------------------------------------------------------------- Title: La nouvelle ligne de front du choix: comment l’étiquetage en façade redéfinit l’épicerie au Canada URL: https://develop.nielseniq.com/global/fr/insights/analysis/2026/la-nouvelle-ligne-de-front-du-choix-comment-letiquetage-en-facade-redefinit-lepicerie-au-canada/ Type: Insight Published: 2026-05-27T13:57:07+00:00 Modified: 2026-05-28T17:26:59+00:00 Description:  L’étiquetage en face avant au Canada transforme les décisions d’achat en épicerie. Découvrez comment les étiquettes FOP influencent le comportement des consommateurs, les catégories de produits et la croissance des biens de consommation courante (CPG) Content: Le secteur de l’épicerie au Canada est entré dans une nouvelle phase, marquée par une plus grande discipline de consommation. Les prix des aliments continuent d’augmenter plus rapidement que ceux des produits non alimentaires, l’inflation alimentaire atteignant 4,7 %, comparativement à 2,1 % pour le non-alimentaire, tandis que les produits de grande consommation se maintiennent autour de 3,0 %. Parallèlement, les préoccupations en matière de santé demeurent élevées. Soixante-seize pour cent des Canadiens s’inquiètent de leurs futurs problèmes de santé, alors que 59 % identifient le coût comme principal obstacle à l’adoption de choix plus sains, suivis par le manque de motivation (28 %) et le manque de temps (24 %). C’est dans ce contexte que l’étiquetage nutritionnel en façade s’impose désormais pleinement. Une visibilité accrue, et en forte progression   Depuis janvier 2026, les produits dépassant certains seuils en sucre, sodium ou gras saturés doivent afficher un avertissement normalisé sur l’emballage. La sensibilisation des consommateurs a rapidement progressé. En quelques mois, 77 % des ménages reconnaissent maintenant ce symbole, soit une hausse de 24 points depuis décembre 2025. Mais les consommateurs ne se contentent pas de remarquer ces étiquettes, ils y réagissent. Le sucre demeure la principale préoccupation pour… -------------------------------------------------------------------------------- Title: The New Front Line of Choice: How Front-of-Pack Is Rewiring Canadian Grocery URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-new-front-line-of-choice-how-front-of-pack-is-rewiring-canadian-grocery/ Type: Insight Published: 2026-05-27T13:51:15+00:00 Modified: 2026-05-28T17:26:34+00:00 Description: Front-of-pack labeling Canada is reshaping grocery decisions. Learn how FOP labels are impacting shopper behavior, categories, and CPG growth. Content: Canadian grocery has entered a more disciplined era. Food prices continue to outpace non-food, with food inflation reaching 4.7% compared to 2.1% in non-food, and overall FMCG hovering around 3.0%. At the same time, health concerns have not eased. 76% of Canadians are concerned about future health problems, even as 59% cite cost as the primary barrier to making healthier choices, followed by motivation (28%) and time (24%). This is the environment into which front-of-pack labeling has fully arrived. Visibility at scale, and rising fast   Since January 2026, products exceeding thresholds in sugar, sodium, or saturated fat must carry a standardized front-of-pack warning. Consumer awareness has surged quickly. Within months, 77% of households recognize the front-of-pack symbol, up 24 points since December 2025. And they are not just noticing it. They are engaging with it. 77% cite sugar as their top concern, followed by 66% for sodium and 64% for saturated fat. Broader ingredient sensitivities also come into play, complicating reformulation decisions. Want to understand how front-of-pack is impacting your category and brand? Connect with our team to schedule a call Contact us Intentions point toward disruption Across categories, more than half of shoppers indicate they would change their… -------------------------------------------------------------------------------- Title: Why Winning Premium in Tech & Durables Is Harder Than It Looks URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/why-winning-premium-in-tech-durables-is-harder-than-it-looks/ Type: Insight Published: 2026-05-27T09:47:46+00:00 Modified: 2026-05-29T11:06:46+00:00 Description: Premium in Tech & Durables is getting harder to win. Explore consumer trends, premium strategy shifts, and market dynamics in Western Europe. Content: For years, premium has been treated as something steady in an otherwise volatile market. It might slow in tougher times, but it rarely comes into question. But the latest signals across Western Europe suggest something more fundamental is changing. Premium is not in decline, but the way it is won has shifted so significantly that past success is no longer a reliable guide. Growth is not coming from stronger demand. It comes from concentration: fewer decisions, carrying more weight. Premium hasn’t become less relevant; it has become harder to win. Fewer decisions, higher stakes The most important shift is behavioural. According to our recent survey across 7 West European markets, consumers are delaying upgrades, holding on to products longer, and approaching replacements with far greater scrutiny.  They are not necessarily spending less overall, but they are thinking much harder about where and why they spend. This creates a new kind of competitive environment. Brands are no longer competing for frequent purchase occasions. They are competing for fewer, higher-stakes moments and decisions that must feel fully justified. In this context, premium is no longer driven by volume. It is driven by conviction. From status to substance At the same time, the… -------------------------------------------------------------------------------- Title: Track the Economic Impact of Uncertainty - NIQ URL: https://develop.nielseniq.com/global/en/insights/hubs/2026/impact-of-economic-uncertainty/ Type: Insight Published: 2026-05-26T21:04:13+00:00 Modified: 2026-06-24T17:46:30+00:00 Description: Learn to track the economic impact of uncertainty and its effects on pricing, product availability, and spending behavior. Content: Track the Economic Impact of Uncertainty How geopolitical disruption is shaping consumer behavior, pricing, and retail performance. Talk to a local expert Contact Us Periods of instability and heightened uncertainty can create ripple effects across the global economy, from commodity pricing and product availability to changes in how consumers prioritize spending. NIQ helps organizations ground decisions in observable market behavior by continuously tracking how uncertainty is reflected in real‑world purchasing patterns, category performance, and retail dynamics. Through timely, region‑specific measurement, we equip teams to respond decisively as conditions evolve.  Global Insights Global Conflict Response Framework Shift from reactive firefighting to repeatable, data‑led decision making using NIQ Next's framework for responding to global conflict. Download report​ Resources Select the resources you would like to download. NIQ Next Conflict Response Framework How exposed are you to the disruptions in 2026? As disruptions within 2026 unfolds, disruption will be cumulative and uneven, not a single‑moment shock. Cost pressure, affordability constraints and behavioural shifts will play out at different speeds across markets and categories, creating multiple decision points rather than one reset. In this piece, we look at the patterns from the past and review strategies our customers can leverage as they navigate 2026. Download report​ Resources Select the resources you… -------------------------------------------------------------------------------- Title: Ask Arthur webinar on-demand Italia URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/ask-arthur-webinar-on-demand-italia/ Type: Insight Published: 2026-05-26T13:58:37+00:00 Modified: 2026-05-26T13:58:44+00:00 Description: Scopri il potenziale di Ask Arthur con il nostro webinar on demand, pensato per aiutare i team a semplificare i processi e aumentare la produttività. Content: Scopri il potenziale dell’AI su una piattaforma di cui ti puoi fidare Trasforma il valore dell’AI in risultati concreti, direttamente nei tuoi workflow Scopri tutto il potenziale di Ask Arthur con il nostro webinar on demand, pensato per i team che vogliono semplificare i processi, lavorare meglio sui dati e aumentare la produttività quotidiana. Che tu stia iniziando a utilizzare Arthur o voglia approfondirne le funzionalità più avanzate, questa sessione ti guiderà passo dopo passo attraverso le caratteristiche chiave che possono fare davvero la differenza nel lavoro di ogni giorno. Scopri da vicino come Ask Arthur supporta i tuoi workflow end-to-end, dall’analisi iniziale fino all’attivazione degli insight. In questo webinar on demand esploriamo gli elementi essenziali per aiutarti a ottenere il massimo da ogni funzionalità e integrare l’AI in modo concreto nelle attività quotidiane. Nel webinar scoprirai come: Comprendere cos’è Ask Arthur e come può supportare il tuo lavoro sui dati NIQ Utilizzare Ask Arthur all’interno dei template Sfruttare i Signals di Arthur, capendo cosa sono e come scegliere quello più adatto per proseguire l’analisi Mantenere il context carry dei workflow anche su nuovi template Costruire e chiudere workflow efficaci in modo più semplice Utilizzare Ask Arthur in Build a… -------------------------------------------------------------------------------- Title: India FMCG Quarterly Snapshot: Q1 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/india-fmcg-quarterly-snapshot-q1-2026/ Type: Insight Published: 2026-05-25T14:06:33+00:00 Modified: 2026-05-26T13:09:00+00:00 Description: Explore India’s FMCG trends in Q1’26, with insights on urban growth, e‑commerce disruption, pricing shifts, and evolving consumer demand dynamics. Content: Summary: India’s FMCG sector is entering a new phase - where growth is normalizing, demand patterns are shifting, and channel dynamics are being redefined. The NIQ India FMCG Quarterly Snapshot (JFM’26) delivers a comprehensive view of these evolving forces, helping businesses understand where growth is slowing, where it is accelerating, and what it means for strategy. Download the full report Resources Select the resources you would like to download. India FMCG Quarterly Snapshot: Q1 2026 What you’ll learn:  Macro signals:  Stable fundamentals with emerging demand caution Channel transformation: The rising role of modern trade and e‑commerce in driving incremental growth Rural vs. urban divergence:  Understanding  affordability stress and demand polarization Category pressures: Impact of commodity volatility and price-point disruption (₹5/₹10 packs) GST 2.0 impact:  Short-term disruption and evolving pricing dynamics Manufacturer landscape:  Diverging growth trajectories across small, mid, and large players Why this report matters India’s FMCG market is transitioning from broad-based expansion to selective, channel-led growth.  To stay ahead, businesses must:  Reassess demand drivers across urban and rural markets  Rebalance channel strategies toward high-growth platforms  Adapt pricing and pack architecture to shifting affordability dynamics  Get the Full View of FMCG in India Access the report to understand: where growth is normalizing, demand patterns are shifting, and channel dynamics are being redefined. Download… -------------------------------------------------------------------------------- Title: Dreame: From Product Innovation to Global Market Leadership  URL: https://develop.nielseniq.com/global/en/insights/success-story/2026/dreame-from-product-innovation-to-global-market-leadership/ Type: Insight Published: 2026-05-22T17:04:02+00:00 Modified: 2026-05-27T13:27:07+00:00 Description: How Dreame used NIQ's unified market intelligence to achieve 122% overseas revenue share growth and scale across 16 global SDA categories. Content: Innovation can scale faster than market clarity. As Dreame expanded overseas and across premium SDA categories, the brand needed a consistent view of consumer demand, price tiers, channels, and competitive intensity - market by market.   With NIQ’s unified market intelligence embedded into weekly decisions, Dreame accelerated lower‑risk expansion - driving 122% overseas revenue share growth (2021–2025) and disciplined growth across 16 SDA categories. From Innovation Breakthroughs to Scalable Global Growth  As Dreame expanded across regions and premium categories, market complexity increased. Pricing structures, channel dynamics, and consumer expectations varied significantly by market, raising the cost of slow or misaligned decisions. Dreame needed a unified, comparable view of global market reality—one that enabled faster, more predictive decisions while still acting with local precision. [embed]https://nielseniq.wistia.com/medias/qx6pw06ewt[/embed] The challenge: When innovation scales faster than markets can be understood Dreame's journey began with an engineering-first mindset and a relentless focus on innovation. As the brand expanded beyond its home market, overseas growth quickly became a major engine of success - but global expansion brought new complexity.  Markets differed sharply by price structure, channel mix, consumer expectations, and competitive intensity - especially in premium segments. Growth decisions carried higher stakes. Market differences became harder to compare. Speed without clarity risked… -------------------------------------------------------------------------------- Title: 5 Years Of Innovation Vitality Assessments - NIQ URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/5-years-of-innovation-vitality-assessments/ Type: Insight Published: 2026-05-22T14:46:44+00:00 Modified: 2026-07-08T14:25:52+00:00 Description: In this session, we’ll unpack five years of NIQ BASES learnings—revealing what separates high-performing innovators from the rest. Content: From Success vs. Failure to Vitality: A Smarter Way to Measure Innovation Powered by NIQ BASES Innovation Measurement Join NIQ BASES for a webinar revealing what we learned from analyzing 277,000+ innovations across 15 countries over 4+ years — and why "success vs. failure" is the wrong question to ask about your next launch. 52% of innovations grew sales in Year 2 vs. Year 1. Vitality is more attainable than you think — if you develop and measure it the right way. Register now Time: 10:00 AM CEST Date: August 27, 2026 Save my seat Time: 12:00 PM EDT Date: August 27, 2026 Save my seat The Problem We're Solving The Binary Is Broken For decades, manufacturers, retailers, and investors have judged innovation through a binary lens — did the launch succeed, or did it fail? But that framework collapses the moment you look at real-world performance: A binary "success/fail" framework no longer reflects how innovation actually performs in market.  Innovation metrics differ across retailers, manufacturers, and investors/analysts — and even within a single manufacturer, they differ by brand, category, and geography.  Innovations play different strategic roles. A "big bet" designed to disrupt a category cannot be judged the same way as a "quick hit" engineered to… -------------------------------------------------------------------------------- Title: Drinks sales dip again in grey May - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/drinks-sales-dip-again-in-grey-may/ Type: Insight Published: 2026-05-22T11:26:50+00:00 Modified: 2026-05-28T11:13:31+00:00 Description: Drive automotive innovation with predictive insights and consumer behavior data analysis from NielsenIQ now. Content: The Tracker, powered by CGA intelligence, shows average sales in managed venues in the week to Saturday 9 May were 3.1% behind the same period in 2025. This was followed by an even deeper loss of 10.2% in the following seven days to Saturday 16 May. The slow start to May means pubs, bars and suppliers have had negative growth in 13 of the first 19 weeks of 2026, and in four of the last five. Parts of Britain have faced sustained periods of wetter-than-usual weather this year, keeping drinkers at home when they might otherwise have gone out. Consumers’ spending has also been held back by mounting concerns about inflation in key household costs, which have worsened since the conflict in the Middle East drove up oil prices. The latest Daily Drinks Tracker shows sales were down on each of the 12 days from Tuesday 5 to Saturday 16 May. Brighter days of the fortnight coincided with warmer weather and important football fixtures including the Champions League Semi-finals and FA Cup Final. But in between those better spots, trading dropped by as much as double-digits on three straight days from Monday 11 to Wednesday 13 May. Football helped to make beer the best of the major drinks categories over… -------------------------------------------------------------------------------- Title: Almost three late-night hospitality closures every week, in last six years of pressure URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/almost-three-late-night-hospitality-closures-every-week-in-last-six-years-of-pressure/ Type: Insight Published: 2026-05-22T08:00:00+00:00 Modified: 2026-05-27T16:09:07+00:00 Description: Cost pressures, hesitant spending and changing consumer habits put relentless pressure on the late-night economy in 2025 Content: Britain’s late-night economy continues to shrink in the face of rising costs and changing consumer habits, according to the latest Night Time Economy Market Monitor. The Monitor—produced by NIQ, powered by CGA intelligence, and the Night Time Industries Association—shows the number of bars, clubs, casinos and similar late-night venues have fallen by 1.0% in the first quarter of 2026, and by 5.1% in the last 12 months. This sector has now contracted by 28.9% in the six years since the start of the COVID-19 pandemic in March 2020—equivalent to nearly three net closures every week for six years. NIQ data indicates that the late-night sector has been disproportionately affected by post-COVID challenges. Britain’s total number of licensed premises has dropped by 14.3% in six years, which means late-night venues have closed at more than twice the rate of hospitality as a whole. The contraction in the night time economy is the result of a powerful fusion of very high operating costs, weak consumer confidence, evolving leisure habits and poor late-night infrastructure. Challenges have been deepened in 2026 by the impacts of conflict in the Middle East for businesses and consumers alike. Late-night bars have been particularly hard hit recently, closing… -------------------------------------------------------------------------------- Title: Night Time Economy Market Monitor – May 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/night-time-economy-market-monitor-may-2026/ Type: Insight Published: 2026-05-22T08:00:00+00:00 Modified: 2026-05-26T17:56:35+00:00 Description: Discover how inflation is reshaping Dutch holiday plans and changing consumer behavior insights with NielsenIQ. Content: Britain’s late-night economy continues to shrink in the face of rising costs and changing consumer habits, according to the latest Night Time Economy Market Monitor.   The Monitor—produced by NIQ, powered by CGA intelligence, and the Night Time Industries Association—shows the number of bars, clubs, casinos and similar late-night venues have fallen by 1.0% in the first quarter of 2026, and by 5.1% in the last 12 months. This sector has now contracted by 28.9% in the six years since the start of the COVID-19 pandemic in March 2020—equivalent to nearly three net closures every week for six years.  The late-night sector has been disproportionately affected by post-COVID challenges. Britain’s total number of licensed premises has dropped by 14.3% in six years, which means late-night venues have closed at more than twice the rate of hospitality as a whole.  Download the latest report for more information. Download report Resources Select the resources you would like to download. NIQ NTIA Economy Market Monitor May 2026 -------------------------------------------------------------------------------- Title: Turning Up the Volume Online URL: https://develop.nielseniq.com/global/en/insights/report/2026/navigate-global-disruption-with-confidence/ Type: Insight Published: 2026-05-22T01:11:26+00:00 Modified: 2026-05-27T14:56:29+00:00 Description: Explore The NIQ Next Conflict Response Framework to navigate supply chain changes and make informed business decisions. Content: The NIQ Next Conflict Response Framework The current geopolitical conflict has reshaped global supply chains, energy markets, and consumer behavior— creating uncertainty across categories, channels, and regions.  The NIQ Next Conflict Response Framework is a practical, data‑led playbook designed to help FMCG and T&D leaders move beyond reactive firefighting and make faster, smarter decisions—now and next.  Access the full framework to understand what’s changing, what it means for your business, and how to respond with clarity and conviction. Download the framework now Resources Select the resources you would like to download. NIQ Next Conflict Response Framework Apr 2026 -------------------------------------------------------------------------------- Title: The Full View: Sweden Pet Industry URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/the-full-view-sweden-pet-industry/ Type: Insight Published: 2026-05-22T00:00:34+00:00 Modified: 2026-06-03T16:57:23+00:00 Description: Explore the Sweden Pet Industry and gain insights into channel performance across grocery, pharmacies, and pet specialists. Content: The Full View: Sweden Pet Industry The most comprehensive measurement of Pet Industry by adding Specialists operators both online and in-store, in one unified view. Get in touch Industries Get in touch Expanding visibility into Sweden’s pet market The Swedish pet market spans multiple retail formats, with sales distributed across grocery, service trade, pharmacies – and now the key pet specialists operators: Gaston, VetZoo, Arkenzoo, Zooplus, Granngården, Zoo, Dogman and Tinybuddy.se. Gaining a complete and consistent view across these channels requires broad high-quality measurement. The NIQ Sweden Pet measurement delivers a step‑change in visibility, bringing previously hidden sales into focus and enabling informed, confident decision‑making across the full pet ecosystem. Launching September 2026, this new index significantly expands NIQ’s pet coverage in Sweden, providing manufacturers and retailers with a more complete view of category performance across channels. Introduction  The Full View of Sweden’s Pet Market The Sweden Pet measurement brings together grocery, pet specialists, pharmacies and service trade to deliver unprecedented visibility across the total pet industry. The most complete Pet Market view Doubling coverage with leading Pet Specialists, delivering close to full market visibility across Sweden’s pet industry. click Unmatched granularity Detailed insight across categories, segments and price tiers – enabling clear trend tracking… -------------------------------------------------------------------------------- Title: Uber Eats: Powering Global Catalog Quality with NIQ Brandbank URL: https://develop.nielseniq.com/global/en/insights/success-story/2026/uber-eats-powering-global-catalog-quality-with-niq-brandbank/ Type: Insight Published: 2026-05-21T20:52:35+00:00 Modified: 2026-06-16T12:03:14+00:00 Description: Explore the Uber Eats NIQ Brandbank case study—how global catalog content was standardized to improve data quality, efficiency, and digital shelf experience. Content: Scaling catalog quality across markets As Uber Eats expanded globally, maintaining consistent, accurate, and complete product content became increasingly complex. Key challenges included:  Managing fragmented product data across regions   Improving inconsistent categorization and taxonomy standards   Filling gaps in product image and content coverage   Managing growing operational pressure to maintain quality at scale  These challenges could potentially impact both internal workflows and the end-user experience, making it harder to deliver a seamless and reliable digital storefront. The Solution: A partnership built on coverage, quality, and scale Uber Eats partnered with NIQ Brandbank to standardize and enhance product content across markets, beginning in the UK and expanding to the US, Canada, and globally.   Key elements of the solution included:  Comprehensive content coverage to close catalog gaps  High-quality product images and descriptions to improve shopper experience  Global taxonomy standardization to align categorization and reporting  Hands-on account management to support ongoing optimization  NIQ Brandbank became a core part of Uber Eats’ data ecosystem, ensuring product information remains complete, consistent, and continuously updated.  The Impact:   Driving efficiency, consistency, and better experiences  The partnership has delivered measurable improvements across multiple teams and markets:  Improved product completeness and consistency across regions  Highest content coverage achieved in the UK market  Operational efficiency  Reduced… -------------------------------------------------------------------------------- Title: The Festive Commerce Playbook: 12 Trends Driving E‑commerce Growth in India URL: https://develop.nielseniq.com/global/en/insights/report/2026/the-festive-commerce-playbook-12-trends-driving-e-commerce-growth-in-india/ Type: Insight Published: 2026-05-21T16:05:25+00:00 Modified: 2026-06-25T13:47:57+00:00 Description: Discover how festive and event-led moments are reshaping India’s e‑commerce growth, with insights on shopper behavior, premiumisation, and emerging trends. Content: Summary: India’s e‑commerce market is evolving rapidly - moving beyond episodic festive spikes to a more structural, always‑on growth engine. But festive still matters. In fact, it remains the single biggest value unlock moment - reshaping how consumers shop, upgrade, and spend. So, what’s driving growth today - and what will define the future? This NIQ thought leadership brings together data-backed insights on shopper behavior, category dynamics, and channel evolution to reveal how India’s e‑commerce ecosystem is transforming. From habit-led buying to event-driven spikes, the report breaks down the dual forces powering growth. Download the full report Resources Select the resources you would like to download. The Festive Commerce Playbook: 12 Trends Driving E‑commerce Growth in India  What you’ll learn:  E‑commerce growth is no longer driven by a single lever.  Habit loops (FMCG, Beauty) driving consistent demand  Event triggers (Mobiles, Electronics) driving scale spikes  Emerging markets and premiumization unlocking new value pools  Understanding this shift is critical to:  Plan for both peaks and base demand  Optimize category and channel strategies  Capture value across festive, events, and everyday consumption  Get the Full View of Festive Commerce  Access the report to understand: Where growth comes from, how consumers behave, and what brands need to do next.  Download the full report Resources Select the resources… -------------------------------------------------------------------------------- Title: Break Through to the Winners’ Side: India Edition URL: https://develop.nielseniq.com/global/en/insights/report/2026/break-through-to-the-winners-side-india-edition/ Type: Insight Published: 2026-05-21T15:55:27+00:00 Modified: 2026-05-22T15:17:18+00:00 Description: Discover how leading FMCG brands drive successful innovation with insights from NIQ BASES on breakthrough strategies, winning launches, and growth drivers. Content: Summary In a market defined by rapid change, evolving consumer needs, and rising competition, only a small fraction of innovations truly succeed. So what does it take to win in India? This report brings together winning innovation stories, data-backed insights, and proven strategies from India’s FMCG landscape. It reveals how leading brands are unlocking growth, creating new demand, and breaking through the clutter. Download the full report Resources Select the resources you would like to download. Break Through to the Winners’ Side: India Edition Report What you’ll learn:  What differentiates winning innovations in India  The 12 strategies driving breakthrough success  How to unlock new consumption occasions and unmet needs  Ways to build scale, repeat, and sustained growth  How to win in a disrupted, e‑commerce-first environment   In India’s fast-evolving FMCG market, incremental innovation is no longer enough. Winning brands are those that create disruption, not just respond to it.  Download the full report Resources Select the resources you would like to download. Break Through to the Winners’ Side: India Edition Report -------------------------------------------------------------------------------- Title: Webinar - Beyond Survival: Navigating Continuous Disruption with Smarter RGM URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/webinar-navigating-disruption-with-revenue-growth-management/ Type: Insight Published: 2026-05-20T15:45:28+00:00 Modified: 2026-06-30T09:05:45+00:00 Description: How to turn volatility into competitive advantage through smarter, more connected revenue growth management approaches. Content: Continuous disruption is now the context, not the exception. Growth hasn’t disappeared; it has shifted, as consumers prioritise value, enjoyment, health, and sustainability, reshaping demand and creating new pockets of opportunity and risk. For RGM leaders, the challenge is clear: move beyond reactive decision-making and make RGM a fully embedded, cross-functional capability, so the organisation can navigate complexity with precision and capture shifting growth opportunities. In this session, we’ll explore how to turn volatility into competitive advantage through smarter, more connected RGM approaches. What will you learn? Understanding the landscape, not just react Identify key performance drivers, including price and promotional elasticities, thresholds, and competitive gaps translating market shifts into clear actions. Explore “what-if” scenarios with confidence Leverage a single source of truth to simulate strategic levers and move from intuition to evidence-based decisions. Acting with precision and agility Build optimized, executable plans that shift teams from reactive adjustments to proactive decision-making. Build long term resilience Future-proof growth by optimizing portfolio architecture, pack and price strategies, and aligning with evolving consumer needs. Join our experts for an insightful session combining practical frameworks, real examples, and actionable recommendations to help you confidently operate in continuous disruption Whether you’re in RGM, marketing,… -------------------------------------------------------------------------------- Title: Why Sales Forecasting Matters More Than Ever In Innovation Planning URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/why-sales-forecasting-matters-more-than-ever-in-innovation-planning/ Type: Insight Published: 2026-05-20T14:04:48+00:00 Modified: 2026-05-26T18:27:25+00:00 Description: Improve innovation success with forecasting and data-driven planning strategies using NielsenIQ insights now. Content: What the 2026 World Cup means for consumer behavior  NIQ’s World Cup Hub helps marketers uncover high-value moments, optimize media, and measure real sponsorship impact across the full tournament cycle  Learn what Olympic insights revealed about consumer viewing and brand influence  Innovation growth presents strong opportunities, especially when supported by realistic, data-driven planning Sales forecasting brings teams together around a shared vision, enabling smarter investment, optimized production, and more confident decision-making In today’s competitive market, accurate forecasting empowers brands to move faster, reduce risk, and build stronger retailer partnerships Why Sales Forecasting Matters More Than Ever in Innovation Planning   Innovation has always been a powerful catalyst for growth, but today, the stakes are higher than ever. Across thousands of manufacturers in the U.S., LATAM and Europe, NIQ data shows that only 9% of companies grew their innovation sales last year, and just 51% of innovations managed to grow in Year 2. Despite the well‑established relationship between innovation growth and total company growth, most organizations continue to struggle with innovation performance, largely because they enter the market without the clarity, alignment, and realism that an accurate, objective forecast provides.  Forecasting is no longer just an analytical exercise; it is the foundation of best‑in‑class innovation planning.  The Reality: Innovation Growth Is Achievable, but Harder Than It Looks  Across… -------------------------------------------------------------------------------- Title: Winning National by Mastering Local URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/winning-national-by-mastering-local/ Type: Insight Published: 2026-05-20T13:26:07+00:00 Modified: 2026-06-02T13:09:53+00:00 Description: Learn how a localized growth strategy for emerging brands helps you scale smarter, target the right markets, and turn early traction into lasting growth. Content: For emerging brands, growth rarely arrives all at once. It builds gradually. A few high-performing stores. Early success in select cities. One neighborhood that begins to outperform expectations. That traction brings momentum. It also brings difficult decisions. Where should growth come from next? Which retailers deserve deeper investment? Which markets are ready to scale and which are not? This is where many challenger brands lose their edge. Expansion outpaces insight. Decisions rely on instinct or incomplete data. Resources stretch thin at precisely the moment discipline matters most. The growth challenge many brands discover too late   Early-stage brands rarely struggle because interest is lacking. They struggle because growth is pursued too broadly and too soon. Distribution expands ahead of demand. Promotions fail to resonate. National benchmarks mask strong local performance and hide areas of real opportunity. When budgets are limited, even a handful of missteps can stall momentum. Teams need clarity, not volume. They need answers that address the realities of growth. Where is demand already taking shape?Which stores are driving pull-through rather than relying on push?Which markets are ready for additional investment? Ready to scale smarter? Connect with our team to schedule a demo of how Precision Solutions can… -------------------------------------------------------------------------------- Title: From Omni to Intelligent: How AI is Shaping Content That Truly Connects URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/from-omni-to-intelligent-how-ai-is-shaping-content-that-truly-connects/ Type: Insight Published: 2026-05-19T19:51:07+00:00 Modified: 2026-06-02T22:16:16+00:00 Description: AI intelligent content in retail transforms the digital shelf, helping brands boost visibility, rankings, and shopper engagement with richer data. Content: The omnichannel era was just the beginning. As artificial intelligence rewrites the rules of consumer engagement, brands and retailers face a defining choice: evolve or be left behind. For the better part of a decade, "omnichannel" was the North Star of retail strategy. The goal was clear: show up everywhere your shopper might be - the supermarket shelf, the retailer app, the social feed, the voice assistant and deliver consistent, accurate, and compelling product content. It was an enormous operational undertaking, and the industry largely rose to meet it. Brands and retailers were at the heart of the transformation, ensuring that a shopper browsing online at midnight saw the same trusted information as one reading a label in the aisle the following morning. Consistency. Accuracy. Reach. The omnichannel model delivered on all three. Showing up everywhere is necessary but it is no longer sufficient. The rules have changed, and AI is reshaping what "good content" even means. The shift from omni to intelligent Omnichannel thinking was built around channels: managing the flow of content from brand to retailer to shopper across a number of touchpoints. Intelligent content is built around intent: understanding what a shopper needs at a precise moment… -------------------------------------------------------------------------------- Title: International Print Book Bestsellers Around the Globe - NIQ URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/international-bestsellers-in-2025/ Type: Insight Published: 2026-05-19T16:26:52+00:00 Modified: 2026-05-25T14:32:37+00:00 Description: Explore the latest trends in international print book bestsellers across 19 territories and discover what readers are enjoying. Content: Here at NIQ BookData, we collect print book sales data in 19 different territories (France, United Kingdom, Italy, Spain, Australia, Brazil, Poland, India, Netherlands, Belgium: Wallonia, Belgium: Flanders, Mexico, Switzerland: German language, Switzerland: Romandy, Portugal, Ireland, South Africa, Colombia, and New Zealand), and it’s always fascinating to dig into the differences and similarities between these markets, especially as online discovery connects readers around the world. One author that’s certainly connected a lot of readers is Freida McFadden, who had five of the top ten print books for 2025 across the territories we measure, based on combined sales for all editions and translations. The Housemaid was the runner-up in 2024 and managed to improve upon that in 2025, taking the overall top spot, with The Housemaid’s Secret moving up to second, from seventh in the previous year. They’re joined by The Housemaid is Watching and even novella The Housemaid’s Wedding, along with Never Lie from McFadden’s extensive list.   France played a significant role in those positions, contributing two-thirds of sales for the five McFadden titles altogether, more than double the country’s share of the total 2025 global market measure. One more title benefited from a large French share, Asterix in Lusitania, putting it at third in the global bestsellers, although it was also the overall bestseller for the year in Portugal and both Romandy and the German language Swiss market. The Secret of Secrets by Dan Brown wasn’t quite as concentrated in Europe as Asterix and McFadden’s books, with the broad split… -------------------------------------------------------------------------------- Title: Navigating South Korea’s On-Premise Opportunities URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/south-korea-on-premise-market-resilience-opportunities/ Type: Insight Published: 2026-05-19T08:59:00+00:00 Modified: 2026-05-15T16:05:57+00:00 Description: South Korea’s On-Premise sector is showing remarkable resilience in the face of ongoing economic pressures. Content: Economic pressure rises, but South Korea’s On Premise holds firm South Korea’s On-Premise sector is showing remarkable resilience in the face of ongoing economic pressures. Jaepil Sohn, NIQ Client Solution Director -South Korea, provides a comprehensive analysis of the market landscape, consumption patterns, and opportunities across channels, categories, and consumer behaviours, equipping suppliers, brands, and operators with the insights needed to develop strategies. In such a culturally influential market, the On-Premise industry displays strong health as well. Our research, including the OPUS and REACH surveys, show positive indicators for penetration: some 88% of consumers typically visit the On-Premise, up 2 percentage points (pp) versus one year ago and 3pp above the average of Asia-Pacific markets (APAC). Frequency is also high, with 61% of users visiting weekly (1pp above the global average), and spending is robust, too. The average monthly visitor spend is just under ₩255,000 (approximately $170), up 8pp year on year, with more than one in three people willing to trade up for a better-quality drink. The South Korean landscape, however, is not without its challenges. Total visitation to bars, cafés and restaurants is down 8.1% compared with one year ago, 2.7pp below the APAC average, and with only 18% of consumers… -------------------------------------------------------------------------------- Title: Panel Match Services: Unlock Better Data Linking & Consumer Insights URL: https://develop.nielseniq.com/global/en/insights/education/2026/panel-match-services/ Type: Insight Published: 2026-05-18T17:16:51+00:00 Modified: 2026-05-26T18:09:32+00:00 Description: Learn about panel match services with advanced data insights to improve accuracy and consumer research outcomes. Content: The CRM measurement challenge (and what’s often missing)  Retailers and manufacturers are investing heavily in first-party (1P) CRM data to power loyalty, personalization, promotions, and activation. But CRM and platform analytics typically reflect what customers do within a single environment. When those same customers shop across retailers and brands, teams can miss competitive overlap, whitespace opportunities, and off-platform outcomes, making it harder to separate true incrementality from shifted or displaced spend.  Why this is harder now: Shopping journeys are more fragmented across retailers, brands, and touchpoints, while CRM activation has become faster and more personalized. Measurement must keep up with shorter test-and-learn cycles, more precise targeting, and more complex shopping paths. That’s why connecting CRM to a more complete picture of shopping behavior matters.  A more complete approach to CRM measurement  NielsenIQ’s Panel Match Services connect a client’s 1P CRM to real-world shopping behavior—so teams can measure, learn, and activate with market context.  Panel Match is designed to deliver robust, actionable results by enabling teams to:   Leverage Omnishopper, the largest U.S. consumer panel, with access to billions of shopping trips. Delivers stable, projectable readouts with the depth to detect meaningful behavior differences (not just directional noise).  Connect behavior across retailers and brands. Reveals overlap, whitespace, and off-platform outcomes that single-environment analytics miss. Apply 1,700+ product and ingredient/claim… -------------------------------------------------------------------------------- Title: Why Traditional Brand Health Tracking Is Falling Behind URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/why-traditional-brand-health-tracking-is-falling-behind/ Type: Insight Published: 2026-05-17T12:39:34+00:00 Modified: 2026-07-08T07:31:18+00:00 Description: Brands face a fundamental shift: consumers still value brands, but they are far more selective about which ones earn their trust and wallet.  Content: In today’s market, brands face a fundamental shift: consumers still value brands, but they are far more selective about which ones earn their trust and wallet.  Under the pressure of inflation, economic uncertainty, and an overload of choice, decision-making has fundamentally changed. Shoppers are more deliberate, more flexible, and around 70% shop more carefully, with many switching between premium and budget options depending on the moment. This isn’t a temporary adjustment. It’s a reset in how decisions are made.  The growing disconnect between tracking and reality  While consumers have evolved, most brand health tracking has not.  For decades, marketers have relied on familiar metrics: awareness, consideration, preference, to assess brand performance. But these indicators increasingly struggle to explain real-world outcomes. Many organizations now face a persistent gap: strong tracker scores that fail to translate into growth.  The root issue is structural. Traditional brand tracking is built on a linear funnel logic, assuming consumers move predictably from awareness to purchase. Yet this is no longer how decisions are made.  Today’s journeys are fragmented, non-linear, and influenced across multiple touchpoints simultaneously. Consumers do not “progress” through stages; they navigate a dynamic set of trade-offs in real time and make contextual, trade-off-driven choices.   What brands really do today  In an environment of uncertainty and… -------------------------------------------------------------------------------- Title: Translate Content URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/dont-publish-translate-content/ Type: Insight Published: 2026-05-16T00:50:45+00:00 Modified: 2026-07-15T18:24:38+00:00 Description: Dont publish Dont publish Dont publish Dont publish Dont publish Dont publish Dont publish Dont publish Dont publish Dont publish Content: Cookie 及其他追踪技术 您的 Cookie 选择 1. 什么是 Cookie 和追踪技术？ Cookie 是您访问网站或移动应用程序时存储在您计算机上的小型数据文件 （统称“平台”）时，会与其他追踪技术（例如网络信标、像素、标签或 SDK）一同存储在您的计算机上，旨在使平台运行更高效，并提供有关您如何使用平台的报告信息（统称“Cookie”）。 我们可能会将 Cookie 用于记录保存及其他目的，以启用某些特性与功能，并收集有助于我们改进平台及更好地为您提供服务的额外数据。与许多其他平台类似，我们或我们的第三方广告和分析合作伙伴及服务提供商可能会使用 Cookie 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-------------------------------------------------------------------------------- Title: Visibility in the Age of AI: How Product Discovery Is Being Rewritten URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/visibility-in-the-age-of-ai-how-product-discovery-is-being-rewritten/ Type: Insight Published: 2026-05-14T23:30:52+00:00 Modified: 2026-06-03T22:02:10+00:00 Description: Visibility in the Age of AI: How Product Discovery Is Being Rewritten - NIQ: Explore how AI is. Explore NIQ. Content: Product discovery is entering a moment of tension. Artificial intelligence (AI) is rapidly disrupting the purchase journey at the very moment brands are competing harder than ever for attention, credibility, and conversion. As AI becomes more deeply embedded in how consumers gather and evaluate information, the stakes are rising for companies seeking to remain visible, relevant, and trusted. Fresh data from NIQ Consumer Life provides an up‑to‑date view of this evolving information landscape, shedding light on how consumers are engaging with AI today and what that means as expectations and behaviors continue to shift. From Curiosity to Confidence: Consumers Embrace AI AI is no longer a fringe feature of the digital experience. It’s quickly becoming a core layer of how consumers search, evaluate, and discover products. According to newly released data from NIQ Consumer Life, nearly six in ten U.S. consumers now rely on AI‑generated summaries at least some of the time when searching online and that share rises to about three quarters among Gen Z and Millennials. For some, especially younger generations, AI summaries not only shape first impressions, frame options, but can eliminate choices altogether by replacing deeper exploration. Roughly one in four Gen Z and Millennial consumers… -------------------------------------------------------------------------------- Title: Finding Stability in an Unstable Environment URL: https://develop.nielseniq.com/global/en/insights/report/2026/finding-stability-in-an-unstable-environment/ Type: Insight Published: 2026-05-14T13:48:53+00:00 Modified: 2026-05-25T15:55:43+00:00 Description: Explore how pricing, promotions, and pack architecture are reshaping FMCG growth in India amid inflation, GST 2.0, and changing consumer value behaviors. Content: Summary: India’s FMCG market is operating in a period of heightened volatility. Inflationary pressures, evolving consumer price sensitivity, GST 2.0 transitions, and shifting channel dynamics are reshaping how growth is delivered - and where value is captured or lost. NIQ’s Pricing and Promotion Thought Leadership – India Edition brings together data‑backed insights to help brands and retailers navigate this complexity. The report examines how Indian consumers are responding to price changes, promotions, and pack structures - and how these responses are influencing performance across categories and channels. Moving beyond headline price moves, the study highlights the growing importance of promotion effectiveness, price elasticity understanding, and price‑pack architecture in sustaining growth in a structurally cost‑conscious market. Download the full report Resources Select the resources you would like to download. Pricing & Promotion - India edition What you’ll learn:  How India’s FMCG growth has turned increasingly price‑led amid GST 2.0 and inflation pressures.   Which categories and channels are most sensitive to price changes - and which are not.   Why a large share of promotions fails to deliver true incremental value.   How Indian consumers are actively managing spend through trading down, bulk buying, and deal‑seeking.   Why price‑pack architecture is critical to protecting penetration and unlocking value growth.  As consumer behavior becomes more… -------------------------------------------------------------------------------- Title: India’s On‑Premise Opportunity: Trends, Growth & Consumer Shifts URL: https://develop.nielseniq.com/global/en/insights/report/2026/indias-on-premise-opportunity-trends-growth-consumer-shifts/ Type: Insight Published: 2026-05-14T13:34:30+00:00 Modified: 2026-05-25T18:30:13+00:00 Description: India’s On‑Premise Opportunity: Trends, Growth & Consumer Shifts - NIQ: Discover how India’s. Explore NIQ. Content: Nearly 7 in 10 Indian consumers visit restaurants, cafés, and bars at least once a quarter. Many do so weekly. On-premise is no longer a nice-to-have channel for beverage brands - it is where occasions are formed, where premiums are justified, and where brand preference is built before it shows up in retail data. Most brands are working with an incomplete picture of this channel. This report changes that. Access the full report and Insight Resources Select the resources you would like to download. India on-premise opportunity report What you will find inside:   Which occasions - food-led, drink-led, and event-led - actually drive spend, and how they differ across venue types  Where premiumization is real and where it is aspirational - and what that means for portfolio and pricing decisions  How channel dynamics differ across restaurants, bars, and cafés, and why a single on-premise strategy rarely works across all three  The outsized influence of bartenders and in-venue staff on consumer choice - and how to activate it  What frequency, experimentation, and occasion-based targeting look like in practice for brands winning in this market  Backed by NIQ's proprietary consumer research across India's on-premises landscape, this report gives brand and channel leaders the evidence to make smarter decisions - on where to invest, which occasions to own, and… -------------------------------------------------------------------------------- Title: Fiber: the next scalable growth engine for F&B? | NIQ URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/fiber-growth-engine-food-beverage-trends/ Type: Insight Published: 2026-05-14T13:11:07+00:00 Modified: 2026-05-21T14:32:51+00:00 Description: Fiber is driving growth in food and beverage, as consumers seek digestive health, convenience, and products that support everyday routines. Content: Book a Strategy Call  This Perspective uncovers why fiber demand is strong, but everyday consumption remains underdeveloped across Food and Beverage. Understanding how to shift fiber from intentional choice to routine behavior is critical to unlocking frequency and long-term growth. Book a call Why it matters   Understanding how to shift fiber from intentional choice to routine behavior is critical to unlocking frequency and long-term growth. Download the Perspective Resources Select the resources you would like to download. Fiber Growth perspective More than one-third of shoppers are actively trying to eat more fiber, yet usage remains tied to deliberate health decisions rather than routine habits. Most fiber dollars still come from low-gram products, while higher fiber formulations deliver stronger growth and clearer consumer value Fiber performs best when embedded into high-frequency categories like beverages and yogurt, where convenience supports repeat consumption. Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “More than one third of shoppers are actively trying to increase fiber intake, and fiber-stated products continue to outperform the broader Food and Beverage industry. Growing attention to digestive health and colorectal cancer is intensifying scrutiny… -------------------------------------------------------------------------------- Title: Men are re-engineering consumption around function | NIQ URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/men-consumption-functional-food-beverage-trends/ Type: Insight Published: 2026-05-14T10:11:19+00:00 Modified: 2026-05-14T13:01:00+00:00 Description: High-income men are reshaping food and beverage trends, prioritizing function, protein, and convenience over price and variety Content: Book a Strategy Call  This perspective reveals how men prioritize function, efficiency, and credibility when choosing food and beverages. Act now as growth concentrates among higher-income men and traditional volume drivers lose relevance fast. Book a call Why it matters   Men are reorganizing food and beverage decisions around daily utility, forcing brands to rethink value, assortment, and innovation. Download the Perspective Resources Select the resources you would like to download. How men are reshaping food and beverage growth around function Growth is increasingly driven By higher income men, reshaping pricing, pack architecture, and profit strategy. Functional benefits like protein, convenience, and clarity now outweigh promotion or brand breadth in purchase decisions. Beverages and AI-led Tools Are accelerating faster choice elimination, rewarding brands that prove usefulness instantly. Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “What stands out to me, as both a thought leader and a man, is how quickly I narrow my own choices when I shop. If a product doesn’t clearly explain what it does or why it’s worth my time, I move on without hesitation. Protein, functional beverages, and AI haven’t… -------------------------------------------------------------------------------- Title: The Black Friday Arc: Predictive Demand Signals for Consumer Tech Brands URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-black-friday-arc-predictive-demand-signals-for-consumer-tech-brands/ Type: Insight Published: 2026-05-13T16:12:49+00:00 Modified: 2026-05-25T21:17:11+00:00 Description: Predictive Black Friday insights for Consumer Tech brands. See which categories accelerate in November and how to plan smarter for peak season. Content: For the Tech & Durable (T&D) market, Black Friday is no longer a single day or even a single week - it's a Black Friday Arc of predictive demand signals. Key promotions (e.g. Black Friday, Singles' Day) are reinforcing November as the largest sales month in the T&D calendar - Black Friday week alone delivered +127% sales value vs. an average week in 2025, and the top 7 promotional events now account for 35% of full-year TCG sales (up from 10 weeks of activity in 2021 to 15 in 2025). Average prices during Black Friday month are higher than the annual average, indicating consumers are prioritizing premium products with stronger perceived value, rather than simply chasing the deepest discounts. Our forecasts highlight growth in Nov-26 to be most notable in Mobile computing category 112%, Deepfreeze category by 127% and for PTV category by 111%. Black Friday as a Predictive Signal - Not a One-Off For Consumer Tech brands, November performance increasingly forecasts:  Holiday season volume mix  Premium vs. entry-tier elasticity  Portfolio winners and laggards before Cyber Week  The strongest Black Friday-exposed categories often outperform well beyond the event itself, making early November data a critical planning input – not a post-mortem metric.… -------------------------------------------------------------------------------- Title: India’s Beauty Moment: Growth, Shifts & Strategies for 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/indias-beauty-moment-growth-shifts-strategies-for-2026/ Type: Insight Published: 2026-05-13T13:36:06+00:00 Modified: 2026-05-25T15:19:13+00:00 Description: India’s Beauty Moment: Growth, Shifts & Strategies for 2026 - NIQ: Explore India’s beauty market. Explore NIQ. Content: India’s beauty market is entering a powerful new phase of growth - driven by evolving consumer expectations, rapid channel shifts, and a redefinition of value.  Our latest thought leadership explores how beauty in India is transforming beyond traditional categories, with double-digit growth outpacing adjacent segments and new opportunities emerging across premiumization, wellness, and digital commerce.   From the rise of actives and naturals to the growing influence of e-commerce and social commerce, and the convergence of beauty and wellness, this report uncovers the key forces shaping the future of the industry.   Access the full report and Insight Resources Select the resources you would like to download. India’s Beauty Moment: Growth, Shifts & Strategies for 2026 What you’ll learn:  Why India is one of the fastest-growing beauty markets globally  How premiumization and affordability are redefining the value equation  The role of e-commerce, omnichannel, and digital-first brands in driving growth  Key trends like beauty-wellness convergence, AI-led experiences, and social commerce  Where the next wave of innovation and investment opportunities will emerge  Whether you’re a brand leader, retailer, or market strategist, this report provides a clear view of how to win in India’s dynamic beauty landscape.  Access the full report and Insight Resources Select the resources you would like to download. India’s Beauty Moment: Growth, Shifts & Strategies for 2026 -------------------------------------------------------------------------------- Title: La fórmula que impulsa Home Care URL: https://develop.nielseniq.com/global/es/insights/report/2026/la-formula-que-impulsa-home-care-marca-consumidor-y-retailers-en-sintonia/ Type: Insight Published: 2026-05-13T11:00:37+00:00 Modified: 2026-05-25T18:09:17+00:00 Description: Descubre cómo marcas, consumidores y retailers impulsan juntos el crecimiento del mercado Home Care. Content: El momento de Home Care El mercado de Home Care vive un momento de transformación. Cambian los hábitos de consumo, el equilibrio entre marca y distribución, el rol del precio y la promoción, y también los canales que conectan con el shopper. NielsenIQ analiza las claves que están marcando el crecimiento del sector en España, poniendo en sintonía a marca, consumidor y retailers para identificar dónde se genera valor hoy y cómo capturarlo mañana. Los grandes motores de cambio en el Home Care actual Se identifican tres grandes ejes que están redefiniendo el sector en España: Descubre cómo está evolucionando realmente el sector de Home Care en España, qué dinámicas están impulsando el crecimiento hoy y qué tendencias marcarán el futuro inmediato para marcas y retailers. Un consumidor más racional, pero que sigue valorando la calidad El consumidor pasa más tiempo en casa y es más consciente del gasto, lo que le lleva a priorizar la asequibilidad. Sin embargo, la calidad, la funcionalidad y la experiencia del producto siguen siendo determinantes en la decisión de compra dentro de Home Care. El crecimiento por la disponibilidad, la frecuencia y la promoción La demanda del mercado se mantiene resiliente gracias a más… -------------------------------------------------------------------------------- Title: Traditional Trade in South Africa URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/why-street-level-retail-visibility-matters-more-than-ever-in-south-africa/ Type: Insight Published: 2026-05-12T14:27:44+00:00 Modified: 2026-05-20T15:39:33+00:00 Description: Why Street‑Level Retail Visibility Matters More Than Ever in South Africa - NIQ: South Africa’s. Explore NIQ. Content: Ready to turn insights into action?   Book a call with our experts to explore how NIQ can help you unlock growth in traditional trade Contact Us South Africa has around 190,000 Traditional Trade outlets: spazas, independent grocers, liquor stores, taverns, and many others. Around R170 billion in FMCG sales moves through those outlets every year. The channel is growing faster than formal retail, and nearly 80% of South African households shop there regularly. Despite this, most FMCG strategies are still built around Modern Trade or outsourced to third-parties. The gap between where growth is happening and where attention is focused is exactly why some brands are losing ground. Growth in the channel doesn't mean growth for your brand Break Traditional Trade performance down by brand and you see dramatic variation. Within the same category, in the same period, some brands are growing strongly while competitors are flat or in decline. The channel is growing, but it is not lifting everyone. Part of the reason is structural, because Traditional Trade is a fundamentally more concentrated environment than Modern Trade: The Traditional Trade shelf is not what you're used to ▸  In one category in Modern Trade, around 41 SKUs account for 80% of… -------------------------------------------------------------------------------- Title: Foodservice Price Index March 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/foodservice-price-index-march-2026/ Type: Insight Published: 2026-05-12T11:18:24+00:00 Modified: 2026-05-12T11:19:10+00:00 Description: Foodservice Price Index March 2026 - NIQ: Analyze March 2026 foodservice price movements and. Explore NIQ. Content: The Food Service Price Index fell to 150.4 in March 2026, recording a sharp month on month decline of -1.4%. While this represents one of the strongest monthly deflationary movements in recent periods, it must be viewed as a momentary respite rather than a sustained market correction. The exclusive Foodservice Price Index is produced by Prestige Purchasing and NIQ, using foodservice data drawn from 10.7m transactions per month. It contains myriad insights and information pertinent to the foodservice sector and is essential reading for anyone seeking to keep ahead of price trends and understand why they occur. More information on specific categories is available on a subscription basis. For further information, contact Prestige Purchasing on 01908 222678 or stuart.read@prestige-purchasing.com. Download report Resources Select the resources you would like to download. NIQ Foodservice Price Index Snapshot March 2026 By clicking submit below, you consent to allow NIQ to store and process the personal information submitted above to provide you related content or service requested. You may unsubscribe from NIQ communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy. -------------------------------------------------------------------------------- Title: Webinar: RegioGraph Tips and Tricks URL: https://develop.nielseniq.com/global/en/insights/events/2026/webinar-regiograph-tips-and-tricks/ Type: Insight Published: 2026-05-12T10:03:29+00:00 Modified: 2026-05-12T09:54:56+00:00 Description: Watch our RegioGraph webinar and learn tips, shortcuts, and smart workflows to create professional maps faster and more efficiently. Content: RegioGraph Tips and Tricks: Work Faster, Map Smarter RegioGraph Tips and Tricks is a compact, hands-on on-demand webinar where we show you how to work with the geomarketing software faster and far more efficiently. Get to know RegioGraph and learn how to streamline your daily workflows, make smarter use of key features, and create clear, compelling maps in just a few clicks. Discover practical shortcuts, often-overlooked functionalities, and proven workflows that help you save time and get professional results with minimal effort. What you can look forward to: Practical tips you can apply immediately in your daily work Powerful features that are frequently overlooked but deliver significant time savings Simple ways to create professional, meaningful maps in no time This webinar is ideal for anyone who wants to get more out of RegioGraph and take their map creation to the next level. Watch the on-demand webinar now! Watch the webinar Thank you for your interest! Watch the on-demand webinar Speaker: Nicole Lahr+49 911 395 2617nicole.lahr@nielseniq.com RegioGraph RegioGraph is a geomarketing software with a wide range of analysis tools that allows you to visualize your business data on a digital map. Combined with the included NIQ purchasing power data, you gain… -------------------------------------------------------------------------------- Title: Winning in South Korea: Turning On-Premise pressure into brand growth URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/winning-in-south-korea-turning-on-premise-pressure-into-brand-growth/ Type: Insight Published: 2026-05-11T10:00:00+00:00 Modified: 2026-05-25T19:01:01+00:00 Description: Korea has rich potential for beverage brand growth despite pressure on consumers’ spending, with millennials and premium categories among the key targets. Content: Content The state of play in Korea's On-Premise NIQ’s unique combination of sources highlights Koreans’ passion for bars and restaurants. Nearly nine in ten (88%) consumers typically visit the On-Premise, and 61% do so weekly. Encouragingly, these numbers are up year-on-year, and they are also slightly ahead of global averages. Spending has risen too, by 8% to an average of ₩254,288 per month.  However, some Koreans are cutting back on their On-Premise visits as household costs are rising fast. Total visitation has dropped by 8.1% in the last year, and while nearly a fifth (18%) of consumers expect to go out more often over the next year, a higher number (22%) plan to go out less. Nearly three quarters (73%) say their disposable incomes have either fallen or stayed the same in the last 12 months.   Pressure on spending is being amplified by high inflation in businesses’ costs and heavy competition for consumers’ attention. This makes it vital for operators and suppliers to understand the latest trends in Korea’s market and grasp opportunities when they emerge.  Drinks categories: Ups and downs  The spending squeeze has pushed volumes of spirits and soju in 2025 to 10.6% below the levels of 2024, while beer was down by 8.1%. Some of these sales are shifting to at-home consumption, as Off-Premise volumes in these three categories have held up better. Bars and restaurants are vital platforms for influencing these Off-Premise sales, because 60% of consumers are… -------------------------------------------------------------------------------- Title: Space Planning Webinar - NIQ URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/spaceman-evolving-to-unlock-value/ Type: Insight Published: 2026-05-11T08:38:31+00:00 Modified: 2026-07-15T13:15:04+00:00 Description: Modernize space planning, reduce operational complexity or better understand the role of cloud and AI/ML in merchandising Content: Space planning teams are under pressure to move faster, collaborate better, and make decisions with greater confidence. At the same time, many organizations still face common barriers: complex local deployments, heavy IT dependency, fragmented data, manual workflows, and limited ability to scale automation and AI/ML across teams and markets.   In this webinar, we explore how Spaceman is evolving to help address these challenges through cloud deployment, centralized data, intelligent automation, and AI/ML-enabled capabilities. The session will focus on practical client needs: simplifying deployment, improving governance, reducing manual effort, enabling better collaboration, and creating a stronger foundation for future space planning innovation.   We will also share how cloud-based environments and AI/ML capabilities can support a more connected merchandising process, from planning to execution, compliance visibility, and smarter decision-making.   What you will learn If your organization is looking to modernize space planning, reduce operational complexity, improve collaboration, or better understand the role of cloud and AI/ML in merchandising, this session will provide a practical view of what is possible today and what is coming next.     Webinar overview: Date: 23rd June 2026 @ 11am CET   Presenters:  Sergio Hernando, Jonas Parmhed, and Jonathan Craven, NIQ Strategic Analytics and Insights Request the recording Resources Select the resources you would… -------------------------------------------------------------------------------- Title: Ocean’s Halo Growth Story: Innovating With NIQ Data URL: https://develop.nielseniq.com/global/en/insights/success-story/2026/oceans-halo-niq-data-growth-innovation/ Type: Insight Published: 2026-05-08T18:38:54+00:00 Modified: 2026-07-08T15:39:56+00:00 Description: Learn how Ocean’s Halo used NIQ Byzzer data to drive innovation, optimize packaging, and grow at Walmart. Content: From Purpose‑Driven Vision to Data‑Backed Growth Co‑founded by Robert Mock, Ocean’s Halo has always been driven by purpose. With a deep commitment to sustainability, the brand made a bold early move—becoming the first in the category to remove plastic trays from its seaweed snack packaging. The decision resonated strongly with both consumers and retailers, reinforcing Ocean’s Halo’s values-led brand positioning. But as the business scaled, intuition alone was no longer enough. The team needed credible, granular data to validate decisions, tell a compelling retail story, and confidently fuel the next phase of growth.  “NIQ Byzzer has been a game changer for our organization, it  gave us the credibility and comprehensive data we needed to tell our story and make smarter decisions.” Winning at Walmart with Shopper-Led Innovation NIQ Byzzer | Walmart Total | T. Seaweed Snack & Brands | T. Units, $ Market Share and Velocity | Latest 52 Weeks w/e 01-03-2026 One of Ocean’s Halo’s most compelling growth stories is its collaboration with Walmart. Using NIQ data, the team identified emerging flavor trends and partnered with Walmart to launch exclusive seaweed snack SKUs tailored to shopper demand. At Walmart from 2024–2025, Ocean’s Halo represents approximately 95% of seaweed snack unit sales, underscoring… -------------------------------------------------------------------------------- Title: Mixed April for drinks sales but LAD categories shine in the sun URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/mixed-april-for-drinks-sales-but-lad-categories-shine-in-the-sun/ Type: Insight Published: 2026-05-08T14:50:00+00:00 Modified: 2026-05-25T15:39:13+00:00 Description: Mixed April for drinks sales but LAD categories shine in the sun - NIQ: Brighter weather has helped. Explore NIQ. Content: Unsettled weather made it an up-and-down April for Britain’s pubs, bars and suppliers, according to NIQ’s latest Daily Drinks Tracker.   The Tracker, powered by CGA intelligence, shows average sales in managed venues in the week to Saturday 25 April were 4.1% ahead of the equivalent period in 2025. This positive performance coincided with a spell of warm and dry weather that brought many consumers out to pub gardens and terraces for the first time this year. However, that encouraging week was sandwiched by negative trading. Sales in the weeks to Saturday 18 April and Saturday 2 May were down year-on-year by 4.8% and 4.3% respectively. Both these weeks featured more mixed weather, including lower than usual temperatures in some parts of Britain that may have kept people inside.  Weekly comparisons in the Tracker are skewed by Easter, which fell early in April in 2026 but later in the month in 2025. However, the combined results suggest that taken as a whole, drinks sales were broadly flat year-on-year, with boosts from stronger days and public holidays offset by quieter periods.   April’s bursts of sunshine created good conditions for Long Alcoholic Drinks (LAD) categories at points in April. Beer sales in the week to 25 April were 7.1% ahead of 2025, while cider rocketed 19.2% as drinkers sought refreshment. Wine was the most consistent of the major categories, with sales rising by 2.9% and 1.1% in the weeks to Saturday 25 April and Saturday 2 May. Soft drinks were down in… -------------------------------------------------------------------------------- Title: How big sporting events boost drinks sales URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/how-big-sporting-events-boost-drinks-sales/ Type: Insight Published: 2026-05-08T14:50:00+00:00 Modified: 2026-05-25T18:37:35+00:00 Description: The 2026 Six Nations gave pubs, bars and suppliers a more limited sales uplift than in previous years, while stout and earlier dayparts felt the biggest boosts. Content: New insights from NIQ’s expert analysis of the rugby tournament’s impact on trading trends by matchday, category and daypart are revealed. While the benefit to sales was smaller this year, the data reveals the huge value of big sporting occasions to the On-Premise ahead of football’s FIFA World Cup in June and July.  Content Drinks sales: The final score  Across all Six Nations fixtures, total drinks sales by value were 4.1% lower than on the equivalent days in the 2025 tournament. This is broadly in line with NIQ data that shows the On-Premise battling for year-on-year growth in general this year, with many consumers keeping a tight lid on their spending.   A breakdown of sales shows there was growth on only three of the nine matchdays. Two of these came in the first fortnight, reflecting strong interest at the start of the tournament. Sales rose 3.9% on Saturday 7 February, when England, Scotland and Wales were all in action; and by 5.2% on Saturday 14 February, when England played Scotland in one of the tournament’s highest profile games. The second of these also benefited from Valentine’s Day, which sustained sales beyond the rugby.  However, growth tailed off towards the conclusion of the tournament – partly because England’s chances of winning the tournament soon ended. Sales on the last two matchdays on Saturday 7 and… -------------------------------------------------------------------------------- Title: Geomarketing compendium: NIQ Retail Purchasing Power - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/free-compendium-niq-retail-purchasing-power/ Type: Insight Published: 2026-05-08T08:45:27+00:00 Modified: 2026-05-08T08:45:34+00:00 Description: How is retail purchasing power regionally distributed within 28 different countries? Find out in our free map compendium. Content: How is retail purchasing power distributed within different countries across the world? Find out in our free compendium with maps for 28 countries. Download the compendium NIQ compendium How is retail purchasing power distributed regionally across 28 countries? Find out in our free compendium: Download the compendium Download our free compendium with 28 illustrative maps and find out how retail purchasing power is regionally distributed. NIQ Retail Purchasing Power refers to the portion of general purchasing power available for retail spending. The data reveals the composite demand potential for brick-and-mortar, online and mail-order retail for a given region. The purchasing power figures refer to consumers' places of residence rather than points of sale. Knowing about the regional distribution of spending potential allows you to tailor your sales and marketing endeavors according to the consumer preferences of particular regions. The resulting insights give you a decisive competitive advantage for all location-related decisions. Whether planning or evaluating locations, optimizing your direct marketing or managing your sales, NIQ Retail Purchasing Power comprises a value basis for your decisions in many countries across the world. Feel free to contact us for more information or a personalized consultation. T +49 911 395 2600geomarketing.gfk@smb.nielseniq.com -------------------------------------------------------------------------------- Title: NIQ Perspective: Gas Prices and the Delayed Cost Impact on Home, Family & Baby URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-gas-prices-and-the-delayed-cost-impact-on-home-family-baby/ Type: Insight Published: 2026-05-07T16:18:03+00:00 Modified: 2026-05-11T20:31:54+00:00 Description: Gas price impact on Home, Family and Baby categories extends beyond the pump. Learn how delayed inflation reshapes demand, pricing, and value strategy. Content: Book a Strategy Call  This perspective uncovers how gas price spikes create delayed inflation and demand shifts across Home, Family, and Baby. Fuel volatility is back, and the cost shock lingers.  Book a call Why it matters   When gas prices rise, the impact reaches far beyond fuel. For Home, Family, and Baby categories, the real pressure shows up later in budgets, baskets, and buying behavior. Download the Perspective Resources Select the resources you would like to download. Gas prices HFB perspective Gas price shocks do not end at the pump Home, Family, and Baby inflation peaks later and stays elevated longer. Household budget pressure Drives more planning, deal-seeking, private label adoption, and channel shifts without eroding essentials. Strong value architecture Clearer entry price points, and stock-up solutions help brands defend volume and loyalty. Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “Gas price volatility does not stop at the pump. The downstream impact on Home, Family, and Baby is delayed, sustained, and deeply tied to how families plan, budget, and manage essentials.”  -Darren Seifer Vice President, Thought Leadership, Home, Family & Baby, NielsenIQ   Why meet… -------------------------------------------------------------------------------- Title: La revolución de la comida lista para consumir URL: https://develop.nielseniq.com/global/es/insights/analysis/2026/la-revolucion-de-la-comida-lista-para-consumir/ Type: Insight Published: 2026-05-07T16:10:31+00:00 Modified: 2026-05-25T19:34:21+00:00 Description: La revolución de la comida lista para consumir - NIQ: Descubre c�mo la comida lista para consumir est�. Descúbrelo. Content: Hay cambios de consumo que llegan haciendo ruido… y otros que avanzan en silencio hasta que, de pronto, se vuelven inevitables. La comida lista para comer pertenece a este segundo grupo: ya no es un recurso puntual, sino una respuesta estructural a cómo vivimos, trabajamos y organizamos el día a día. El supermercado se consolida como una opción clara de restauración, con platos preparados y puntos calientes que han crecido un 11% en ventas respecto al año anterior (3.750 millones de euros). Este fenómeno responde a una transformación profunda en los hábitos de consumo, impulsada por la búsqueda de comodidad, ahorro de tiempo y adaptación a nuevas rutinas familiares. Estos y otros insights están disponibles en nuestro informe “Comida lista para consumir. Del súper a la mesa”. Completa el formulario abajo para descubrir cómo acceder al reporte. Penetración masiva y perfiles protagonistas El 82% de los hogares españoles compra comida preparada, y cuatro de cada diez recurren a ella más de una vez al mes. Los jóvenes y las familias con hijos pequeños lideran esta tendencia, con tasas de penetración que superan el 90%. Para estos perfiles, la comida lista para comer es mucho más que una solución rápida: es… -------------------------------------------------------------------------------- Title: Retailer Data to Value Maturity: From Insight to Action to Value URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/retailer-data-to-value-maturity-from-insight-to-action-to-value/ Type: Insight Published: 2026-05-06T15:26:48+00:00 Modified: 2026-05-25T14:24:26+00:00 Description: Retailer Data to Value Maturity: From Insight to Action to Value - NIQ: This on‑demand NIQ webinar. Explore NIQ. Content: Webinar Retailer Data to Value Maturity: From Insight to Action to Value Now Available On-Demand Retailers today generate vast volumes of sales and loyalty data — yet many still struggle to translate insights into consistent, measurable commercial outcomes.  This on‑demand NIQ webinar explores how retailers can progress along the Data‑to‑Value maturity journey, moving beyond insight generation to effective execution and real business impact.  Whether you joined the live session or missed it, this recording provides practical frameworks, best‑practice execution models, and real retailer examples you can apply to your own organization.  Watch the recording Resources Select the resources you would like to download. Webinar: Retailer Data to Value Maturity What You’ll Learn  In this session, NIQ experts cover:  The Retailer Data‑to‑Value Maturity Model and how to assess your current position  Execution styles, best practices, and common challenges retailers face  Why effectiveness is the foundation of successful data activation  How NIQ Activate enables Data‑to‑Value maturity, illustrated through a real use case  A customer success story demonstrating measurable outcomes  This session is practical and execution‑focused — designed to help retailers move from insight to action.  Watch the recording Resources Select the resources you would like to download. Webinar: Retailer Data to Value Maturity Meet Your Speakers  Lubomir Mechura Activate GTM Lead Hanan Cohen Activate Sales Engineering Lead Peter Kurucz Retail Analytics Lead Together, they bring hands‑on experience helping retailers across Eastern Europe,… -------------------------------------------------------------------------------- Title: Quality on Tap: How Draft Drives Occasions and Spend URL: https://develop.nielseniq.com/global/en/insights/report/2026/quality-on-tap-how-draft-drives-occasions-and-spend/ Type: Insight Published: 2026-05-06T10:15:00+00:00 Modified: 2026-05-06T11:25:47+00:00 Description: Discover why draft beer continues to drive spending, value perception and consumption in the US On-Premise market. Content: Draft now generates more than half of beer volumes in the US On-Premise thanks to interest in its taste and value, new research from NIQ and Draftline Technologies reveals.  Quality on Tap: The Draft Beer Report indicates that draft attracts 53.1% of all sales by volume, an increase of 2 percentage points in just two years. Its share of sales by value now stands at 49.9%, meaning it is set to overtake bottles or cans for dollar spend in US bars, restaurants and other venues.  The Draft Beer Report is packed with expert insights about key trends in draft beer and reasons for its appeal, including: Draft market snapshot Why Draft earns more Draft segments, imports and demographics Reasons why Beer drinkers choose Draft Draft: Occasions and Daypart dynamics Non-Alc beer on Draft A Retailer's guide on Draft maintenance Download the report to read more! Download report Resources Select the resources you would like to download. Quality on Tap: How Draft drives occasions and spend -------------------------------------------------------------------------------- Title: Map of the Month: Industry Density, Germany 2026 URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/map-of-the-month-industry-density-germany-2026/ Type: Insight Published: 2026-05-06T08:38:20+00:00 Modified: 2026-05-25T21:17:02+00:00 Description: Our Geomarketing Map of the Month for May shows the regional distribution of industry density in Germany in 2026. Content: Our Geomarketing Map of the Month for May shows the regional distribution of industry density in Germany in 2026. According to the latest NIQ Base Data, the industry density, i.e. the number of industrial employees per 1,000 inhabitants, is above average especially in the old federal states. By a wide margin, the district of Wolfsburg ranks first, with 465 out of every 1,000 residents employed in the industrial sector. The best-ranked district in eastern Germany is the Ilm-Kreis district, with 111 industrial employees per 1,000 inhabitants, placing it only 58th overall. By contrast, the German capital Berlin ranks just 379th out of all 400 urban and rural districts, with an industry density of 20. At the bottom of the ranking is the district of Potsdam, where industry density is the lowest at only 3 industrial employees per 1,000 inhabitants. Download the map in high-resolution JPG format... The map may be freely distributed and reproduced if the following attribution is included: "Illustration: NIQ Geomarketing". Further insights into NIQ Geomarketing's market data offering can be found here. -------------------------------------------------------------------------------- Title: Bild des Monats: Industriedichte, Deutschland 2026 URL: https://develop.nielseniq.com/global/de/insights/infographic/2026/bild-des-monats-industriedichte-deutschland-2026/ Type: Insight Published: 2026-05-06T07:37:13+00:00 Modified: 2026-05-25T21:17:01+00:00 Description: Das Geomarketing Bild des Monats für Mai zeigt die regionale Verteilung der Industriedichte in Deutschland im Jahr 2026. Content: Das Geomarketing Bild des Monats für Mai zeigt die regionale Verteilung der Industriedichte in Deutschland im Jahr 2026. Laut den aktuellen NIQ Basiszahlen ist die Industriedichte, also die Industriebeschäftigten je 1.000 Einwohner, vor allem in den alten Bundesländern überdurchschnittlich hoch. Mit Abstand auf dem ersten Platz liegt der Stadtkreis Wolfsburg, wo 465 von 1.000 Einwohnern in der Industrie beschäftigt sind. Der erste ostdeutsche Kreis ist mit dem Ilm-Kreis und 111 Industriebeschäftigten je 1.000 Einwohner erst auf Platz 58 zu finden, während die Bundeshauptstadt Berlin unter allen 400 Stadt- und Landkreisen mit einer Industriedichte von 20 lediglich auf Rang 379 liegt. Schlusslicht ist der Stadtkreis Potsdam, wo die Industriedichte mit nur 3 Industriebeschäftigten je 1.000 Einwohnern äußerst gering ausfällt. Karte als hochauflösendes JPG herunterladen... Alle Bilder sind zur Veröffentlichung freigegeben. Bitte geben Sie als Quelle "Grafik: NIQ Geomarketing" an. Weitere Insights von NIQ Geomarketing finden Sie hier. -------------------------------------------------------------------------------- Title: La K-Beauty au Canada : d’une tendance de niche à un levier stratégique de croissance  URL: https://develop.nielseniq.com/global/fr/insights/analysis/2026/la-k-beauty-au-canada-dune-tendance-de-niche-a-un-levier-strategique-de-croissance/ Type: Insight Published: 2026-05-05T14:31:51+00:00 Modified: 2026-05-25T16:39:42+00:00 Description: La K-Beauty au Canada : d’une tendance de niche à un levier stratégique de croissance - NIQ. Découvrez NIQ. Content: L’essor de la K-Beauty au Canada redéfinit déjà le paysage concurrentiel de l’industrie de la beauté. Longtemps confinées aux détaillants spécialisés et à une base d’adeptes précoces, les marques coréennes de soins de la peau sont désormais solidement implantées sur le marché canadien. Cette progression repose sur une forte croissance des ventes, une distribution élargie et une clientèle jeune et diversifiée à la recherche de soins performants à des prix accessibles. Selon les données de NielsenIQ, les ventes de K-Beauty au Canada ont atteint 164 millions de dollars en 2025, en hausse de 57 % par rapport à l’année précédente, surpassant largement la croissance globale du marché de la beauté. Cette dynamique place le Canada parmi les marchés de K-Beauty à la croissance la plus rapide à l’extérieur de l’Asie. Une croissance rapide et une empreinte de marques en expansion La croissance ne se limite pas à quelques marques phares. Si des noms bien établis comme Laneige, COSRX, Dr. Jart+ et Innisfree continuent d’afficher des gains à deux chiffres, ce sont les marques plus récentes et en forte accélération qui génèrent une part importante de la croissance incrémentielle grâce à l’expansion de leur distribution dans les canaux de masse, les… -------------------------------------------------------------------------------- Title: K‑Beauty in Canada: From Niche Trend to Strategic Growth Engine URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/k-beauty-in-canada-from-niche-trend-to-strategic-growth-engine/ Type: Insight Published: 2026-05-05T13:56:45+00:00 Modified: 2026-05-25T18:26:37+00:00 Description: K‑Beauty in Canada: From Niche Trend to Strategic Growth Engine - NIQ: Explore how K-Beauty is. Explore NIQ. Content: K‑Beauty’s rise in Canada is already reshaping the competitive landscape of the beauty industry. Once limited to specialty retailers and early adopters, Korean beauty brands are now firmly embedded in the Canadian market, driven by strong sales growth, expanded distribution and a young, diverse consumer base seeking performance‑driven skincare at accessible price points. According to NielsenIQ data, K‑Beauty sales in Canada reached $164 million in 2025, growing 57% year over year, significantly outpacing total beauty market growth. This momentum positions Canada as one of the fastest‑accelerating K‑Beauty markets outside Asia. Rapid Growth, Broadening Brand Footprint Growth is not limited to a handful of hero brands. While established names such as  Laneige, COSRX, Dr. Jart+ and Innisfree continue to post double‑digit gains, newer and fast‑scaling brands are driving incremental growth as they expand distribution across mass, beauty specialty and online channels. Brands including Beauty of Joseon, Skin1004, ma:nyo, Torriden and D’Alba Piedmont  recorded outsized growth in the past year, in some cases exceeding triple‑digit increases. Expanded availability — rather than price inflation — has been the primary growth lever, indicating that Canadian consumers are still in the discovery phase when it comes to the category. Distribution Sets K‑Beauty Apart From Prestige  K‑Beauty’s path to… -------------------------------------------------------------------------------- Title: Best Brands Austria 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-brands-austria-2026/ Type: Insight Published: 2026-05-05T13:46:01+00:00 Modified: 2026-05-25T15:53:56+00:00 Description: Explore the Best Brands Austria 2026 awards, recognizing brands that excel economically and emotionally in the consumer market. Content: Best Brands Austria 2026 Best Brands Austria Am 27. April 2026 wurden die Best Brands Awards 2026 in Wien von Serviceplan Group Austria, NielsenIQ, ProSiebenSat.1, PULS 4, Kronen Zeitung, RMS, Gewista, Weischer.Cinema Austria und Sacher verliehen. Ausgezeichnet wurden jene Marken, die nicht nur wirtschaftlich erfolgreich sind, sondern auch emotional überzeugen: Marken, die strahlen, im Gedächtnis der Konsument:innen bleiben und mit Innovation sowie positiven Erlebnissen verbunden werden. Das Besondere an Best Brands: Nicht die subjektive Meinung einer Jury entscheidet über die Gewinner, sondern ausschließlich die Konsument:innen selbst. Best Brands ist der einzige Marketingpreis für Marken, der auf einer repräsentativen empirischen Studie basiert. Die Studie wird von NIQ durchgeführt und misst die Markenstärke anhand zweier zentraler Kriterien: den tatsächlichen wirtschaftlichen Erfolg einer Marke sowie die psychologische Attraktivität in der Wahrnehmung der Konsument:innen – und damit die Basis für ihren zukünftigen Erfolg. Wie wird eine Best Brand datenbasiert ermittelt?Entdecken Sie die einzelnen Award‑Kategorien und erfahren Sie, wie auf Basis von Daten entschieden wird, welche Marken zu den Besten gehören. Hier finden Sie weitere Informationen zur Studie. Review 2026 Best Brands 2026 Interesse an einem Deep Dive in die Ergebnisse? Für eine tiefere Analyse und einen Markenvergleich können Sie einen Deep‑Dive‑Report anfordern.Formular ausfüllen –… -------------------------------------------------------------------------------- Title: Ciclo de vida del planograma – Crea el futuro que quieres    URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/ciclo-de-vida-del-planograma-crea-el-futuro-que-quieres/ Type: Insight Published: 2026-05-05T07:49:35+00:00 Modified: 2026-05-05T08:18:57+00:00 Description: Ciclo de vida del planograma – Crea el futuro que quieres - NIQ: Descubre c�mo optimizar y. Explore NIQ. Content: Únete a nosotros para una demostración del ciclo completo de vida de los planogramas con Planogram Life Cycle: la vía hacia una gestión de espacio más inteligente y eficiente.   Diseñado para retailers y fabricantes, tanto si ya utilizas Spaceman como si estás explorando herramientas avanzadas de gestión de espacio, esta sesión te llevará a través del ciclo de vida completo de creación de planogramas, automatización y optimización.   Nuestros expertos mostrarán cómo los conocimientos basados en datos y la automatización avanzada pueden transformar tu estrategia de merchandising y ayudarte a construir el futuro comercial que deseas.   ¿Qué aprenderás? Cómo el ciclo de vida del planograma y la automatización transforman el proceso de planogramas de principio a fin. Descubre cómo la creación automatizada de planogramas agiliza los flujos de trabajo, mejora la precisión y garantiza una ejecución coherente en tiendas y equipos.   Cómo identificar y aplicar oportunidades en el espacio disponible. Aprende cómo la analítica integrada detecta espacios en blanco, brechas de rendimiento y oportunidades de crecimiento a nivel de categoría, directamente a través de tu proceso de planogramas.   Cómo fortalecer tu estrategia de merchandising de principio a fin. Entiende cómo el entorno unificado de Spaceman mejora la el lineal, optimiza el surtido y simplifica tareas de merchandising, desde la creación hasta la ejecución y la validación.   Cómo una asignación de espacios más inteligente genera verdadero impacto. Explora ejemplos reales de cómo las organizaciones mejoran tanto los procesos como los ingresos… -------------------------------------------------------------------------------- Title: Greener Tails Ahead: Sustainability Gets Real in Pet Care URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/greener-tails-ahead-sustainability-gets-real-in-pet-care/ Type: Insight Published: 2026-05-04T22:11:12+00:00 Modified: 2026-05-05T14:04:15+00:00 Description: Sustainable Pet Care Trends reveal how packaging, ingredients, and transparency are reshaping growth as pet parents demand greener choices without compromise. Content: Sustainability in pet care has moved beyond promise and positioning. It is now a proven growth lever, but only when done with clarity and care.  Pet parents are actively trying to live more sustainably, and pet owners over index versus the general population. Certified sustainable pet care sales reached $2.6B, with strong growth across animal welfare, sustainable seafood, upcycled ingredients, and sustainable packaging. These claims consistently outperform the total pet care category, even as overall growth moderates. Sustainability, rather than slowing, is concentrating. But this is not a blank check moment. Cost pressure is real. Nearly three quarters of pet parents say the cost of owning a pet is higher than last year, and value still rules. Winning brands are not asking pet parents to choose between sustainability and affordability. They are making sustainability feel essential, intuitive, and worth it.  When pet parents think “green,” they think simple and actionable. Recyclable packaging. Recycled materials. Less waste. Nearly half of pet owners say the manufacturing stage matters most when judging environmental impact, yet confusing and crowded claims erode trust. Clear instructions and transparent sourcing build it. Simplification is emerging as the next competitive advantage.  Packaging sits at the center of this shift. Sustainable packaging is no longer just innovation. It is becoming compliance. With extended producer responsibility laws… -------------------------------------------------------------------------------- Title: From Trade Spend to Growth Engine: Why Disconnected Pricing Tools Are Costing Manufacturers More Than Time  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/from-trade-spend-to-growth-engine-why-disconnected-pricing-tools-are-costing-manufacturers-more-than-time/ Type: Insight Published: 2026-05-04T20:02:05+00:00 Modified: 2026-06-09T09:25:59+00:00 Description: From Trade Spend to Growth Engine: Why Disconnected Pricing Tools Are Costing Manufacturers More Than. Explore NIQ. Content: For most CPG manufacturers, trade spend is the second-largest line item and the least optimized. Promotional budgets get set by what happened last year. Pricing decisions get validated in spreadsheets that can't model cross-retailer dynamics. If scenario planning happens, it’s disconnected from the systems that finance, sales, and category teams use. When conditions shift, which they do constantly, the decisions that follow tend to be reactive and poorly informed.  The gap between manufacturers who can act on pricing data quickly and those who can't is widening. Speed is increasingly where competitive positioning gets made or lost.  What changed in CPG pricing, and why old playbooks don't hold   Between 2021 and 2023, CPG value sales climbed 13% while volume fell 6%, the gap sustained by price. By 2024, that dollar sales growth had dropped to a three-year low of 2.5%. Manufacturers that held prices through the inflationary period, through increases, pack-size adjustments, and selective promotion, have mostly exhausted those levers. What's left is the slower, harder work of rebuilding volume with shoppers who comparison-shop categories they used to buy on autopilot.  Private label has picked up durable share across multiple categories. Brand switching has become habitual for a generation of shoppers recalibrated by inflation. A price increase that might have held for two quarters now triggers volume loss within weeks. Pricing decisions that used to get reviewed quarterly need… -------------------------------------------------------------------------------- Title: Amazon Perishables: What the Data Shows URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/amazon-grocery-same-day-delivery-early-signals-in-perishables-performance/ Type: Insight Published: 2026-05-01T16:53:07+00:00 Modified: 2026-05-25T21:16:55+00:00 Description: Amazon's same-day grocery expansion is reshaping how shoppers buy perishables. See which categories are gaining traction and what's driving growth. Content: Understanding Perishables Performance More than six months after expanding same-day delivery, Amazon has made it easier for shoppers to buy Perishables (Fresh, Refrigerated, and Frozen). Early indicators suggest progress, though outcomes vary by category.   Second in a Series: Temperature State with an Omni Lens  This is the second article in a NielsenIQ series that uses Temperature State and the Omnishopper panel (our largest consumer panel) to explore key questions in U.S. food retail. The first installment focused on Grocery Center Store (Shelf Stable items) and separated perception from in-market results (Introducing Temperature State: A New Omni Lens for Food). Here, we look at what Amazon’s same-day delivery expansion signals for Perishables engagement Same-day delivery reduces friction for Perishables  On August 13, 2025, Amazon launched same-day grocery delivery across more than 1,000 U.S. cities, extending coverage to 2,300+ locations by December. The move directly addressed common barriers to buying Perishables online—tight delivery windows, a smoother cart experience, and order minimums.  Early indicators suggest progress. By year-end, Amazon reported that Fresh Fruit accounted for many of its top 10 best-selling grocery items [1]—suggesting that more shoppers are becoming comfortable buying select Perishables online. To put that progress in context, let’s start by looking at how Temperature State organizes grocery purchases.  How Temperature… -------------------------------------------------------------------------------- Title: The Asian Consumer: Nuance, Value, and the Next Dollar URL: https://develop.nielseniq.com/global/en/insights/education/2026/the-asian-consumer-nuance-value-and-the-next-dollar/ Type: Insight Published: 2026-05-01T13:05:07+00:00 Modified: 2026-05-25T17:06:38+00:00 Description: Asian American CPG purchasing behavior reveals how value, culture, and channel choice shape growth and loyalty for consumer packaged goods brands. Content: Asian Americans are one of the fastest-growing consumer segments in the U.S., but growth alone does not translate into automatic CPG wins. Behind the topline numbers sits a consumer whose purchasing behavior is shaped by immigration journeys, cultural continuity, economic caution, and a precise definition of value. For brands, relevance and loyalty are earned. Today, more than half of Asian Americans are immigrants, and nearly two-thirds speak a language other than English at home. Even among those born in the U.S., cultural ties remain strong and highly localized. Ethnicity-specific enclaves exist in every region, often sustaining distinct cuisines, shopping habits, and retail ecosystems far beyond traditional coastal markets. This is not a monolith, but a rich mosaic, and CPG strategies that flatten it risk missing the shelf entirely. Spending Power Meets Spending Restraint  Asian Americans over‑index in education and higher-income households, yet their total CPG spend trails the market. NIQ data shows Asian consumers spend less per buyer and shop fewer occasions than the total panel. The gap is not about the ability to spend, but about consumer intent.  Asian consumers are more cautious in today’s economy. Inflation, healthcare costs, global policy, and job security rank higher as concerns than other groups. In response, Asian households are more… -------------------------------------------------------------------------------- Title: Leading Through Uncertainty: Turning Volatility into Confident Decisions Across EEMEA  URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/leading-through-uncertainty-turning-volatility-into-confident-decisions-across-eemea/ Type: Insight Published: 2026-04-30T21:23:02+00:00 Modified: 2026-05-25T21:16:58+00:00 Description: Leading Through Uncertainty: Turning Volatility into Confident Decisions Across EEMEA - NIQ: NIQ Next. Explore NIQ. Content: Across Eastern Europe, the Middle East, and Africa, disruption is not a temporary phase—it is the business environment. Geopolitical conflict, economic volatility, supply insecurity, and rapidly shifting consumer behavior are redefining how markets operate and how growth decisions are made.  In these conditions, many organizations fall into reactive firefighting—responding to immediate issues without the clarity to distinguish short‑term noise from long‑term reality. Yet the most resilient companies across EEMEA are proving that even in unstable environments, better, faster decisions are possible.  The difference lies in visibility.  More info about NIQ Next here When Partial Views Fail, Full Visibility Wins  In conflict‑affected and high‑uncertainty markets, traditional data sources often tell an incomplete story. Sales declines may reflect availability constraints rather than weakening demand. Consumer shifts may be driven by forced substitution, not lost loyalty. Promotions may underperform simply because products are not on shelf.  NIQ Next Consulting — integrating NIQ’s full view capabilities—creates a single, connected reality. By linking what is selling, who is buying, and what is available, organizations gain the clarity needed to separate distortion from truth.  This level of insight is critical across EEMEA, where volatility, infrastructure gaps, and supply disruption can mask real growth opportunities—or exaggerate risks.  From Reaction to Repeatable Decision‑Making  Insight alone is not enough in uncertain environments. What leading organizations need… -------------------------------------------------------------------------------- Title: Beauty, Recalibrated: Inside Asian American Beauty Behavior URL: https://develop.nielseniq.com/global/en/insights/report/2026/the-asian-beauty-consumer/ Type: Insight Published: 2026-04-30T21:11:47+00:00 Modified: 2026-05-04T18:25:07+00:00 Description: Beauty, Recalibrated: Inside Asian American Beauty Behavior - NIQ: More than half of Asian Americans. Explore NIQ. Content: More than half of Asian Americans are immigrants—and nearly half have lived in the U.S. for over two decades—reshaping how culture, loyalty, and consumption evolve over time. Asian American consumers represent one of the most dynamic and complex growth segments in the U.S. market, shaped by cultural diversity, immigration experience, and a wide spread of income and education levels. While population growth and overall spending power remain strong, current economic pressures—including inflation, tariff anxiety, and global uncertainty—are influencing how this group prioritizes purchases. The result is a thoughtful, value‑conscious consumer who continues to spend, but with greater intention, fewer trips, and clearer expectations around quality, utility, and authenticity.  Growth Slows, Selectivity Rises in Asian Beauty Within beauty, Asian consumer spending is still growing +7.5%, but momentum has slowed relative to the total U.S. market, which is up +9.6%. Dollar growth has decelerated as shoppers react to higher prices and economic uncertainty, particularly in discretionary and luxury segments. Even so, beauty remains an important category, supported by higher‑than‑average spend per buyer, 13% higher compared to the average consumer. This reflects not a pullback from beauty altogether, but a recalibration—where consumers are more selective, consolidating purchases, and focusing on products that deliver proven performance and long‑term value. In fact, this shopper behavior is reflected in channel preferences for Asian consumers. This… -------------------------------------------------------------------------------- Title: Blocks for Pages URL: https://develop.nielseniq.com/global/en/insights/report/2026/blocks-for-pages/ Type: Insight Published: 2026-04-30T20:27:26+00:00 Modified: 2026-05-20T14:51:47+00:00 Description: Empowering CMOs to rise above the pressure, and lead what’s next  NIQ’s CMO Outlook: Guide to 2026 brings together the perspectives of marketing leaders worldwide to help CMOs find clarity… Content: Empowering CMOs to rise above the pressure, and lead what’s next  NIQ’s CMO Outlook: Guide to 2026 brings together the perspectives of marketing leaders worldwide to help CMOs find clarity in a landscape shaped by tighter budgets, rising expectations, fragmented data, and accelerating AI. Powered by NIQ’s Full View™, it highlights where to focus, strengthening brand resilience, elevating creative impact, connecting insights across channels, and moving with confidence through growing complexity. [embed]https://nielseniq.wistia.com/medias/0x4r3bts1v[/embed] How NIQ can help Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis a urna pretium, elementum turpis venenatis, sollicitudin velit. Pellentesque metus justo, pretium non erat ut, tempus vehicula sem. Sed suscipit venenatis laoreet. Curabitur ut faucibus massa. In efficitur sed magna eu dignissim. Duis sit amet elit luctus, euismod dolor ut, commodo odio. In tellus libero, finibus et nibh vitae, lacinia pharetra ante. Vestibulum eu orci lacinia, venenatis justo id, pellentesque ipsum. Etiam id sapien eget libero dapibus lacinia vitae quis elit. Donec dictum massa in sapien viverra, eu porta metus commodo. Sed magna mauris, commodo et sem non. You need clarity to navigate a consumer landscape full of uncertainty. We can provide it. NIQ’s Consumer Outlook report helps CPG and Tech & Durables leaders understand the… -------------------------------------------------------------------------------- Title: Retail 2030 Unleashed: Fetching the Future of Pet Stores  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/retail-2030-unleashed-fetching-the-future-of-pet-stores/ Type: Insight Published: 2026-04-30T18:29:08+00:00 Modified: 2026-05-01T15:08:03+00:00 Description: Pet Retail 2030 explores how pet stores are evolving into omnichannel hubs, experience centers, and fulfillment engines shaping the future of pet care shopping. Content: As pet care barrels toward 2030, the role of physical retail is shifting fast. It’s not moving away from relevance but taking steps toward responsibility. The data is clear: pet parents are shopping more fluidly across channels, but the most valuable shoppers are omni by design. Sixty-five percent of pet care buyers straddle in-store and online, accounting for nearly eighty-five percent of spend. Seamless commerce is not just a “nice-to-have,” but it is now the minimum baseline to a credible industry presence.  Online is gaining share across every pet category, yet stores still matter where immediacy, expertise, and reassurance are required. Nearly one-third of pet parents say immediate need blocks online shopping entirely. Young pet parents under 35 remain heavy in-store shoppers, especially in pet specialty. A clear indication of mission-based behavior.  Retail 2030 reshapes the pet store around three defining roles Fulfillment centers  Where speed wins. Same day pickup, local inventory, and micro fulfillment turn stores into competitive advantages. Product showrooms  Where AI compresses choice. As discovery shifts to mobile and agentic AI, visible assortment shrinks. The winners will be products that earn recommendation through clarity, relevance, and attributes. Pet plus owner experiences Where differentiation lives. Services, trusted people, and private brands give stores meaning beyond transactions. Experiences build loyalty in a world where products are increasingly commoditized. Pet parents are time constrained, value driven, and overloaded with information. The future favors retailers who… -------------------------------------------------------------------------------- Title: Drinks sales edge back to growth in early April but cost fears mount URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/drinks-sales-edge-back-to-growth-in-early-april-but-cost-fears-mount/ Type: Insight Published: 2026-04-30T14:36:51+00:00 Modified: 2026-05-25T14:15:52+00:00 Description: Drinks sales edge back to growth in early April but cost fears mount - NIQ: Brighter weather has. Explore NIQ. Content: NIQ’s Daily Drinks Tracker, powered by CGA intelligence, shows average sales in managed venues in the last full week of March, to Saturday 28 March, were down by 0.9% year-on-year. This was followed by a drop of 6.1% in the following seven days to Saturday 4 April—though comparisons were distorted by the boost of very warm weather and Mother’s Day celebrations during that week in 2025. The run-in to Easter was also hit by Storm Dave, which kept many people indoors over the start of the crucial long weekend.   However, the better weather that followed helped managed venues to recover some footfall in the week to Saturday 11 April. Average sales were 3.3% up year-on-year over these seven days—exactly the same as the UK’s rate of inflation in March, according to the Consumer Prices Index.   The three-week period continues the pattern of tough trading conditions and limited drinks sales growth for pubs, bars and suppliers in 2026. Consumers’ spending confidence has been sapped further by the effects of the war in the Middle East on the prices of their energy-related costs including petrol, food and drink.   The Daily Drinks Tracker shows soft drinks were the best performing segment in early April. Sales rose by 8.6% in the week to 11 April, suggesting that some consumers might be looking to save money by switching from alcoholic categories. Soft drinks performed notably better than both beer (up 3.3%) and cider (down 3.1%). Spirits dropped by 0.7%, though this represents an improvement on general trends this year.   Rachel Weller, NIQ powered by… -------------------------------------------------------------------------------- Title: Smart List Test URL: https://develop.nielseniq.com/global/en/insights/education/2026/smart-list-test/ Type: Insight Published: 2026-04-30T11:59:24+00:00 Modified: 2026-05-12T15:44:15+00:00 Description: Content: -------------------------------------------------------------------------------- Title: Canetas Emagrecedoras e o impacto no consumo brasileiro URL: https://develop.nielseniq.com/global/pt/insights/analysis/2026/como-as-canetas-emagrecedoras-estao-redesenhando-o-consumo-no-brasil/ Type: Insight Published: 2026-04-29T16:35:03+00:00 Modified: 2026-04-29T18:37:36+00:00 Description: Canetas Emagrecedoras e o impacto no consumo brasileiro: Entre os lares usuários de canetas. Descubra NIQ. Content: "Canetas emagrecedoras" já redefinem o orçamento e os hábitos de consumo dos brasileiros Um estudo inédito da NielsenIQ mostra que o impacto das "canetas emagrecedoras" já vai muito além da saúde e começa a se materializar de forma clara no orçamento dos consumidores brasileiros. Entre os lares que compram medicamentos injetáveis à base de GLP‑1, como essas “canetas”, 84% relatam impacto moderado a alto no orçamento mensal, enquanto 62,2% admitem ter despriorizado outros gastos para acomodar o custo do tratamento na rotina. Essa reorganização financeira se reflete diretamente nos hábitos de consumo. Quando questionados sobre quais despesas perderam espaço após o início do tratamento, “saídas a bares” lideram as citações, mencionadas por 62,3% dos respondentes. Na sequência aparecem gastos com Serviços (56,6%), Restaurantes (54,9%), Lazer (50,0%) e, em menor escala, Mercado (16,4%). Dentro de “Mercado”, o efeito também é perceptível. Bebidas alcoólicas despontam como a categoria mais despriorizada, seguida por Indulgências, Bebidas Não Alcoólicas, Básicos, Higiene Pessoal e Limpeza, indicando que o ajuste de orçamento atinge tanto itens discricionários quanto categorias do dia a dia. As mudanças no padrão alimentar acompanham esse movimento. Com a popularização do uso de GLP‑1, itens indulgentes perdem espaço: 76,9% dos entrevistados afirmam ter reduzido… -------------------------------------------------------------------------------- Title: Winning Where It Matters: Why Local Precision Is Now a Growth Imperative for CPG Brands URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/winning-where-it-matters-why-local-precision-is-now-a-growth-imperative-for-cpg-brands/ Type: Insight Published: 2026-04-29T05:43:00+00:00 Modified: 2026-05-14T23:10:01+00:00 Description: Winning Where It Matters: Why Local Precision Is Now a Growth Imperative for CPG Brands - NIQ: We’re. Explore NIQ. Content: Growth used to follow predictable patterns. Today, it doesn’t. Shoppers move fluidly between channels, retailers, and neighborhoods. Categories shift from month to month. And strategies built on national or regional averages increasingly miss the mark where it counts most: in the local markets where real buyers make real decisions. The brands winning in this new environment share one common capability: the ability to see, understand, and act on local demand with precision. That’s exactly what NIQ’s Precision Solutions was built to deliver. The Consumer Landscape Is Outrunning Traditional Planning   Consumer behavior is evolving faster than annual planning cycles can keep up. Preferences, values, and buying patterns are fragmenting across generations, income levels, and cultural groups. Meanwhile, shoppers are dispersing their spend across more banners, formats, and channels than ever before. Historically, CPG teams have kept pace by stitching together multiple disconnected datasets. But manual integration slows decisions and creates blind spots, especially when trying to identify where opportunity is emerging and why performance shifts from store to store. The consequences can be harsh.  Brands overinvest in low-yield areas and underinvest where growth is actually happening.  Why “Good Enough” National Planning No Longer Works Averages flatten what matters: Neighborhood-level differences in demographics and spending… -------------------------------------------------------------------------------- Title: Kick-Off Effect: How FIFA World Cup 2026 is Reshaping TV Sales Dynamics URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/kick-off-effect-how-fifa-world-cup-2026-is-reshaping-tv-sales-dynamics/ Type: Insight Published: 2026-04-28T17:32:32+00:00 Modified: 2026-04-30T18:13:42+00:00 Description: NIQ data reveals how FIFA World Cup 2026 will reshape global TV sales - peak timing, regional dynamics & the premium opportunity for T&D brands. Content: The FIFA World Cup 2026 is the largest tournament ever staged: 48 nations, 104 matches, and the longest schedule in the event’s history. For the Tech & Durables industry, it represents a once-every-four-years commercial window that brands cannot afford to misread.  Yet NIQ data tells a nuanced story: record scale on paper, structurally dampened impact in practice. Time-zone headwinds for Europe and Asia, decelerating FIFA sales cycles, and a challenging macro backdrop all complicate the picture. With NIQ’s global market intelligence across more than 40 countries’ TV panel markets, brands can move past the noise - identifying the real peak window, the right segments, and the regions where the opportunity is sharpest.  Why FIFA 2026 Demands a Different Playbook  Global consumer markets are dynamic and fragmented. A tournament that spans 48 countries and 104 matches creates an extraordinary breadth of demand signals - but not all demand is equal. Without granular, real-time intelligence, brands risk over-investing in markets where the uplift will be modest and under-capitalizing on the regions where it will be strongest.  For TV manufacturers, retailers, and media buyers, the challenge is the same: translate tournament excitement into sell-out momentum at the right time, in the right markets, at the right price points.  “FIFA 2026 is the biggest tournament on paper and the most… -------------------------------------------------------------------------------- Title: Global Advisory Board URL: https://develop.nielseniq.com/global/en/insights/report/2026/global-advisory-board/ Type: Insight Published: 2026-04-28T16:21:15+00:00 Modified: 2026-04-30T14:34:43+00:00 Description: All materials from our Global Advisory Board sessions are available here for your reference. Access presentations, reports, and supporting data curated for your review. Content: Global advisory board - April 2026 Your exclusive resource hub These assets are confidential and intended exclusively for Global Advisory Board members. Please do not distribute externally. Click any document below to download.  Value of Consumer   A proactive deep dive into where consumer wallets are going and how CPG brands will need to adapt. Download PDF Value of Intelligence  North America spotlight  Download PDF Value of Intelligence  China spotlight re-visit   Download PDF Value of Intelligence  The future of Consumer Intelligence.  Download PDF Value of Activation AI and Innovation  Download PDF Value of Activation  Turning data into commercial advantage Download PDF For more Information Contact us directly via email Contact us here -------------------------------------------------------------------------------- Title: Global Bartender Report 2026 URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/global-bartender-report-2026-how-to-win-behind-the-bar/ Type: Insight Published: 2026-04-28T10:48:35+00:00 Modified: 2026-06-22T10:56:13+00:00 Description: The global On‑Premise is a high‑engagement environment, with bartenders playing a pivotal role in shaping consumers’ drinks choices Content: The power behind the bar   Behind every great serve is a trusted voice and in the On‑Premise, that voice is the bartender. Bartender recommendations don’t just influence choice; they can make or break drinks brands. When a bartender reaches for one bottle over another, they’re signalling quality, confidence and credibility in a moment that truly matters. For consumers scanning a back bar, that suggestion can be the difference between defaulting to the familiar or trading up to something new. That’s why engaging frontline teams is so powerful. Bartenders aren’t passive distributors; they’re brand gatekeepers. Suppliers who invest in understanding what motivates them unlock meaningful advocacy. Training, smart incentives, and genuine relationship‑building are key levers that turn awareness into recommendation. Unlock bartender engagement | 88% of bartenders globally typically make a drinks recommendation every shift | 95% of bartenders say the guest will order that recommended drink most times or more BarSights is the largest study into hospitality professionals globally, surveying 1,750 hospitality professionals around the world, allowing for comprehensive insights into a crucial audience for you and your brands. The study is strengthened by working with bartender associations, through capturing high-quality responses from committed hospitality recipients. BarSights powers our Global… -------------------------------------------------------------------------------- Title: Path to Impact: Winning the Consumer Journey URL: https://develop.nielseniq.com/global/en/insights/multimedia/2026/path-to-impact-winning-the-consumer-journey/ Type: Insight Published: 2026-04-28T02:32:49+00:00 Modified: 2026-04-28T02:33:24+00:00 Description: Path to Impact: Winning the Consumer Journey Explore expert-led insights on evolving consumer expectations, strategies to win shoppers, optimize channels, and future-proof growth.    Subscribe Path to Impact: Winning the Consumer Journey  Consumer behavior… Content: Path to Impact: Winning the Consumer Journey Explore expert-led insights on evolving consumer expectations, strategies to win shoppers, optimize channels, and future-proof growth.    Subscribe Path to Impact: Winning the Consumer Journey  Consumer behavior is evolving faster than ever. From affordability and sustainability to omnichannel complexity and innovation, tech brands need actionable insights to stay ahead.  Path to Impact presents an expert-led video series designed to help you decode shopper motivations, map fragmented journeys, and build strategies that convert. Each episode delivers insights backed by NIQ data - giving you the clarity and confidence to act.  [embed]https://fast.wistia.com/embed/medias/hjdra3dwgl/swatch[/embed] Navigating Shifting Consumer Expectations  Discover what drives today’s shoppers and how to adapt your strategy.  Consumer expectations have transformed, and they’re not going back.   In this episode, Frank Landeck, Global Lead Tech & Durables - NIQ Next Consulting, explores what’s driving this shift and how brands can adapt to stay relevant.   You’ll discover why affordability is about perceived value, not just price, how sustainability has moved from niche to mainstream, and why convenience is now a baseline expectation.   Frank also unpacks how trust and simplicity are overtaking traditional drivers like brand prestige, and what this means for your messaging, product design, and retail approach.  Book a strategy session  More videos [embed]https://fast.wistia.com/embed/medias/hjdra3dwgl/swatch[/embed] Navigating Shifting Consumer Expectations Consumer expectations have transformed, and they’re not going back.    In this episode,… -------------------------------------------------------------------------------- Title: The Next Tech Reset: Inside the Shift to Intelligent Ecosystems URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-next-tech-reset-inside-the-shift-to-intelligent-ecosystems/ Type: Insight Published: 2026-04-27T22:19:01+00:00 Modified: 2026-06-01T17:54:04+00:00 Description: MWC 2026 highlights the shift to intelligent ecosystems. Key signals on agentic AI, on-device intelligence, and ecosystem-led innovation. Content: The Next Tech Reset: Inside the Shift to Intelligent Ecosystems MWC 2026 highlights the shift to intelligent ecosystems. Key signals on agentic AI, on-device intelligence, and ecosystem-led innovation.  Talk to an expert Driving performance through intelligent analytics The tech industry is entering a new era defined by intelligence and integration. At Mobile World Congress 2026, it was clear from the themes on display that this shift is rapidly reshaping how technology is designed and monetized. MWC has long served as a barometer for technology trends, and in 2026 it offered a clear message for industry leaders. Intelligence is now central to devices and platforms, and value is driven by connected ecosystems. This article highlights key signals for 2026 and onwards - agentic AI, on‑device intelligence, and ecosystem innovation - to guide leaders on technology strategy and competitive growth.  The Business Context: Why This Shift is Happening Now The signals from MWC 2026 reflect more than rapid technological progress - they point to mounting structural pressures across the device ecosystem. Rising component and memory costs are pushing prices up or forcing specification trade‑offs, especially in entry‑ and mid‑tier devices, accelerating the shift toward differentiation through software, intelligence, and experience rather than hardware alone.  At the same time, logistics and energy volatility continue to compress margins,… -------------------------------------------------------------------------------- Title: Agentic Commerce Insights | NIQ & DSI URL: https://develop.nielseniq.com/global/en/insights/education/2026/shelf-intelligence-ai-consumer-choice/ Type: Insight Published: 2026-04-27T15:41:58+00:00 Modified: 2026-07-03T09:33:48+00:00 Description: Explore early signals and emerging perspectives on agentic commerce, based on NIQ consumer research and DSI’s experience in AI adoption. Content: Early Signals of a Shift Toward Agentic Commerce AI is becoming a new layer of influence in commerce shaping how shoppers discover, evaluate, and choose products before they ever click “buy.” NIQ and the Digital Shelf Institute explore what that means for brands, the digital shelf, and the growing gap between shopper behavior and organizational readiness. For years, brands have competed to win search placement, optimize content, and drive conversion across retailer platforms. But the digital shelf is evolving. Today, consumers are increasingly turning to generative AI to research products, summarize reviews, compare options, and streamline decision-making along the path to purchase. NIQ and DSI research shows that 68% of consumers use generative AI at least monthly, 34% use it to research products, and 23% use it to summarize reviews. This is more than a technology trend, it signals a deeper shift in how choice is shaped online. As AI becomes part of the shopping journey, brands are no longer optimizing only for people and retailer algorithms. They are beginning to compete in an environment where AI also influences what gets surfaced, compared, and considered. This report explores that shift and the early movement toward agentic commerce, where AI takes… -------------------------------------------------------------------------------- Title: Hospitality Market Monitor | April 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/hospitality-market-monitor-april-2026/ Type: Insight Published: 2026-04-27T13:00:00+00:00 Modified: 2026-05-25T15:50:00+00:00 Description: Britain’s number of licensed premises dropped 0.3% in the first quarter of 2026, the latest Hospitality Market Monitor reveals. Content: Hospitality loses three sites a day in tough first quarter of 2026. Soaring costs for businesses and consumers led to a 0.3% drop in Britain’s number of licensed premises in the first quarter of 2026, the latest Hospitality Market Monitor reveals.   The report from NIQ, powered by CGA intelligence, shows there were 98,609 outlets at the end of March 2026—305 fewer than in December 2025, and an average of 3.4 net closures per day. It is a second successive quarter-on-quarter drop and suggests that momentum of closures in hospitality is starting to build.  Download the latest report for more information. Download report Resources Select the resources you would like to download. NIQ Hospitality Market Monitor April 2026 -------------------------------------------------------------------------------- Title: The Commerce Revolution: Where East Meets West | NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/commerce-trends-intelligence/ Type: Insight Published: 2026-04-27T11:49:41+00:00 Modified: 2026-07-14T14:08:34+00:00 Description: Explore consumer insights, buying behavior, and demand signals shaping global commerce across East and West retail markets. Content: Report The Commerce Revolution: Where East Meets West How Eastern platform innovations and Western retail media are converging to reshape the global commerce landscape—and defining commerce intelligence along the way Download full report Thanks for your interest. The Commerce Revolution: Where East Meets West (PDF, 8.5 MB) Download full report Thanks for your interest. The Commerce Revolution: Where East Meets West (PDF, 8.5 MB) Key takeaways  Commerce is evolving beyond channels but is benefiting from the infrastructure built to support channel-driven growth. It’s transitioning into an integrated system where consumer discovery, transaction, and fulfillment move as a unit.  The East’s and West’s paths are now running in parallel, forming complementary halves where the strength of each will fuel the next wave of growth for brands and retailers.  The fastest-growing “channels” (live commerce, social commerce, and quick commerce) no longer operate in silos. Consumers will increasingly expect these experiences to feel integrated and to guide them through a cohesive shopping journey.  A competitive edge will belong to brands that can leverage best-in-class data to operate within this unified system—transforming that data into commerce intelligence that shapes how demand is generated, captured, and measured.  A welcome from Marta Cyhan-Bowles Commerce is no longer evolving in channels—it’s being rebuilt as a connected… -------------------------------------------------------------------------------- Title: Category Killers: From Assortment to Experiences in 2026 URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/category-killers-from-assortment-to-experiences-in-2026/ Type: Insight Published: 2026-04-24T16:07:46+00:00 Modified: 2026-04-24T19:24:13+00:00 Description: Category killers have evolved. Discover how attribute‑led assortments, omnichannel design, and retail experiences drive growth in 2026. Content: Category Killers: From Assortment to Experiences in 2026  By Steve Zurek: VP of Thought Leadership, Category and Shopper Insights  Webinar Access the Session [embed]https://nielseniq.wistia.com/medias/qnhq3k4x03[/embed] Category killers have evolved: How attribute‑led portfolios and omnichannel design are driving growth today.   Experience that converts: Why Gen Z and Millennials pay for experiential retail—and how to deliver it.   From insight to action: Ten predictions turned into practical moves to modernize category strategy and prove incrementality. Webinar description Category killers aren’t dead, they’ve evolved. In this session hosted by CMA | SIMA, Steve Zurek explores how “category killer” retailers are reshaping growth through attribute-led portfolios, omnichannel journey design, and experiential retail that Gen Z and Millennials will pay for. We’ll unpack ten retail predictions and connect them to practical moves to help you advance your plans to modernize category strategy, prove incrementality, and future‑proof collaboration with retail partners.  Why Speak With an NIQ Strategist?   Turn these insights into concrete actions for your portfolio.   Identify the attributes, claims, and experiences that matter most to your shoppers.   Benchmark your digital + in-store experience against leading retailers.   Pinpoint the biggest growth opportunities across pricing, retail media, packaging, and journey design.   Talk to an Expert   Book a call with an agent and turn insights into action Contact us -------------------------------------------------------------------------------- Title: Beauty Retail Choices: How Shopper Priorities Shift Across Prestige, Mainstream, and Online Pure Play Retailers URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/beauty-retail-choices-how-prestige-shopper-priorities-shift-across-prestige-mainstream-and-online-pure-play-retailers/ Type: Insight Published: 2026-04-24T14:43:41+00:00 Modified: 2026-05-25T18:34:45+00:00 Description: Prestige beauty shoppers share trust as a foundation, but retailer choice shifts by channel—experience, value, and convenience drive growth. Content: Introduction Beauty shoppers are not one size fits all: Trust matters everywhere, but what drives choice changes by channel.   Different retailers, different expectations: Prestige, mainstream, and online each win on distinct emotional and functional needs.   Winning relevance requires nuance: Understanding these drivers is key to building loyalty.  Prestige Beauty shoppers are far from one size fits all. While trust remains the foundational driver across the beauty landscape, the needs consumers prioritize shift meaningfully depending on whether they are shopping prestige retailers, mainstream stores, or online pure play platforms. Understanding these nuances is critical for brands and retailers looking to win relevance and loyalty in an increasingly fragmented beauty ecosystem. We recently conducted a quantitative research study among prestige beauty shoppers, to understand what influences their choice of a retailer within 3 retailer types – Prestige retailers, Mainstream retailers and Online Pure-Play retailers. There are some key similarities across the three, and a few unique drivers of choice. Trust Is the Universal Starting Point  Among all three retailer types, trusted & recommended emerges as the single most important driver of retailer choice. Shoppers want reassurance that a retailer will deliver what it promises, whether that trust is built through brand authority, peer recommendations, a welcoming space… -------------------------------------------------------------------------------- Title: Why Ignoring TikTok Shop Is a Strategic Risk   URL: https://develop.nielseniq.com/global/en/insights/report/2026/why-ignoring-tiktok-shop-is-a-strategic-risk/ Type: Insight Published: 2026-04-24T14:21:14+00:00 Modified: 2026-05-25T15:27:32+00:00 Description: Discover why TikTok Shop is reshaping beauty commerce, driving incremental growth, and why brands that delay risk missing strategic opportunity. Content: Why Ignoring TikTok Shop Is a Strategic Risk   Social commerce is reshaping how beauty shoppers discover, decide, and purchase products—both within and beyond the platform. TikTok Shop brings discovery, validation, and purchase into a single native environment, accelerating impulse‑led buying and redefining the beauty path to purchase.   As TikTok Shop scales across Western markets, it is no longer an experimental channel. It is becoming a material driver of growth, attracting new shoppers, increasing category spend, and changing how brands win attention and conversion.   Download the report Resources Select the resources you would like to download. Why Ignoring TikTok Shop Is a Strategic Risk  Report Beauty Is the Engine of TikTok Shop Growth   Beauty sits firmly at the centre of TikTok Shop’s performance. Beauty categories represent 46% of total FMCG value sales on TikTok Shop, making it the platform’s most important vertical. Cosmetics, skincare, hair care, and fragrances continue to dominate shopper engagement and sales, reinforcing TikTok Shop’s position as a credible online beauty destination.   From Emerging Channel to Top Beauty Retailer   TikTok Shop has rapidly climbed the online beauty retail ranks across key Western markets. By Q1 2026, the platform ranked among the top online beauty retailers in the UK, Spain, Ireland, Germany, Italy, France, and the US—demonstrating its ability to compete… -------------------------------------------------------------------------------- Title: Driving Measurable ROI with TikTok: How Premium Beauty Brands Unlocked 186% Higher Returns  URL: https://develop.nielseniq.com/global/en/insights/success-story/2026/driving-measurable-roi-with-tiktok-how-premium-beauty-brands-unlocked-186-higher-returns/ Type: Insight Published: 2026-04-24T01:48:00+00:00 Modified: 2026-05-25T21:16:49+00:00 Description: Driving Measurable ROI with TikTok: How Premium Beauty Brands Unlocked 186% Higher Returns - NIQ. Explore NIQ. Content: Success Story Driving Measurable ROI with TikTok: How Premium Beauty Brands Unlocked 186% Higher Returns Talk to an expert A leading premium beauty advertiser in Central East Europe, operating in a highly competitive market where digital channels dominate consumer engagement. The brand targets beauty-conscious consumers who discover products through social platforms and make purchases both online and offline. The Challenge The client invested heavily in digital advertising but lacked clarity on TikTok’s true contribution to sales. Traditional attribution models focused on last-click metrics, ignoring TikTok’s role in early discovery – a key component of the importance of TikTok in the consumer path to purchase.   In fact, 80% of TikTok-driven conversions were missed by standard models. Marketing ROI was underreported, leading to suboptimal budget allocation.  The client needed a data-driven approach to justify spending and optimize media mix.  NIQ Approach: Media Mix Modeling   Holistic Measurement Plan: Integrated multiple data sources to capture full-funnel impact.  MMM Analysis: Quantified TikTok’s contribution to sales after controlling for seasonality and channel overlap.  Simulation & Optimization: Ran spend simulations to identify optimal investment levels without hitting saturation.  Why NIQ? Proven expertise in MMM and advanced analytics, and strategic insights tailored to client goals.  Key results:  NIQ’s MMM solution found that TikTok ROI was 186% higher than other digital channels. Based on that a recommendation of 20% increase in TikTok spend was… -------------------------------------------------------------------------------- Title: From the Pump to the Aisle: The Hidden Economics of Oil in CPG URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/from-the-pump-to-the-aisle-the-hidden-economics-of-oil-in-cpg/ Type: Insight Published: 2026-04-23T17:04:04+00:00 Modified: 2026-04-24T14:12:14+00:00 Description: Oil price impact on CPG brands is reshaping costs, pricing, and shopper behavior. See how NIQ helps brands navigate energy‑driven volatility. Content: Oil prices rarely show up as a line item on a store shelf, but for consumer-packaged goods, they quietly shape nearly every economic decision behind that price tag. From raw materials and packaging to transportation, manufacturing energy, and supply chain resilience, oil is embedded across the CPG value chain. At a moment when consumers remain acutely price sensitive after several years of inflation, renewed pressure from higher oil prices represents more than another cost variable. It is a risk factor that can quickly alter demand, mix, and brand loyalty. According to NielsenIQ, the consumer appetite for absorbing additional price increases remains limited, leaving manufacturers and retailers with little room to maneuver without consequences for volume and share. [1,2] Recent volatility in energy markets has pushed crude prices back into a range that historically coincides with renewed inflationary pressure across food, household, and personal care categories. History also shows that when oil price increases persist rather than reverse quickly, they tend to move alongside food prices and broader consumer inflation, reinforcing cost throughout the system rather than dissipating it. [3,4] For CPG leaders, oil prices are not a background macro indicator. Instead, they are a practical input shaping daily commercial decisions.… -------------------------------------------------------------------------------- Title: Winning in Premium: How Consumers Decide What’s Worth It URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/winning-in-premium-how-consumers-decide-whats-worth-it/ Type: Insight Published: 2026-04-23T15:15:36+00:00 Modified: 2026-04-23T17:50:08+00:00 Description: Winning in Premium: How Consumers Decide What’s Worth It - NIQ: Discover what drives premium purchase. Explore NIQ. Content: Premium has driven growth for years, but trade-offs are becoming more deliberate.  NIQ unpacked the latest signals in a recent webinar, ‘The Future of Premium: Navigating Consumer Trade-offs with Confidence.’  The webinar explored: Defining “premium” today The premium beverage landscape — performance shifts and drivers Why premium isn’t dead — where it still outperforms Who is the premium consumer Planning to win — in‑outlet execution and bartender advocacy Here are the key premium shifts explored in the webinar: New realities of Premiumisation Watch the webinar, now available on-demand Watch now The Future of Premium [embed]https://nielseniq.wistia.com/medias/7eqthzlklg[/embed] 1. The premium segment has been at the forefront of beverage development for many years Premium products have steadily increased their share of key beverage categories. While volumes of economy beers in the Off Premise have fallen, those of premium and super-premium brands have risen. Meanwhile in the On-Premise, NIQ’s global REACH research highlights consumers’ growing preference for quality over quantity. With a set amount of money, far more people would choose to buy one or two high quality drinks than four or five cheaper ones. [embed]https://develop.nielseniq.com/wp-content/uploads/sites/4/2026/04/Snippet-1-.mp4[/embed] 2. It’s not a surprise that premium is under pressure While the long-term premiumisation trends have been strong, the segment… -------------------------------------------------------------------------------- Title: Trust Is the New Price of Entry in the Wellness Economy  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/trust-is-the-new-price-of-entry-in-the-wellness-economy/ Type: Insight Published: 2026-04-21T17:37:55+00:00 Modified: 2026-05-25T21:16:44+00:00 Description: The wellness trust economy is reshaping conversion, shelf visibility, and growth. Trust is no longer optional. It determines who competes and wins. Content: Consumers are not pulling back from health. They are recalibrating who they trust. And that recalibration is reshaping conversion, loyalty, and shelf visibility across categories. Trust is no longer tied to emotional strings. Instead, it’s been reimagined as functional. Build Trust That Converts, Not Just Claims Schedule time with an NIQ wellness expert Contact us From Authority to Proof  Traditional signs of credibility are weakening. Legacy brands do not carry automatic trust. Institutional voices invite scrutiny. Transparency alone no longer persuades. What replaces it is proof. Data. Specificity. Personal relevance. Consumers increasingly validate claims through scanning apps, third party tools, and peer-informed experiences. Ingredient literacy is rising. Regulatory headlines amplify skepticism. Clean has become the baseline, not the differentiator. Trust now rests on a brand’s ability to demonstrate quality, consistency, and clarity in language consumers can verify for themselves. Curated Validation Wins The next wave of influence comes from personalized proof, not transparency as personality.  Consumers want guidance that reflects their body, their goals, and their constraints. AI-enabled curation, structured data, and targeted recommendations are becoming social capital. A brand that fits ‘my needs’ earns trust faster than one that speaks loudly.  Retailers are responding by curating assortments around transparency, ingredient quality, and functional outcomes.… -------------------------------------------------------------------------------- Title: Hotel Beverage Study 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/hotel-beverage-study-2026-turning-guest-behavior-into-growth/ Type: Insight Published: 2026-04-21T16:47:01+00:00 Modified: 2026-06-02T12:53:45+00:00 Description: Hotel operators revisit beverage programs frequently, but the suppliers who win are those who bring data-backed guidance, not just products. Content: The Hotel channel is evolving - strategies must evolve with it Hotel operators continuously reassess both the assortment and format of their beverage alcohol offerings to keep pace with shifting guest expectations across an increasingly diverse set of occasions. Preferences vary dramatically by trip purpose, property type, and where beverages are consumed, from bars and restaurants to rooms and amenity space. As a result, operators are looking to supplier partners for sharper insight and informed recommendations that help them optimize these complex decisions. The Hotel Beverage study 2026 equips alcohol manufacturers with a clear, actionable understanding of how consumer needs differ across hotel contexts and where brands can add the most value. By enabling more effective collaboration between suppliers and operators, it helps manufacturers unlock incremental guest spend, strengthen brand relevance, and ensure the right products show up in the right moments. The outcome is a win-win; enhanced guest experiences and improved commercial performance. Built with Hotels, not just about them The 2026 Study is developed in collaboration with the American Hotel & Lodging Association (AHLA) - the largest hotel association in the U.S, representing more than 32,000 lodging properties. This report reflects how Food & beverage leaders actually evaluate… -------------------------------------------------------------------------------- Title: Sustainability in Tension: What’s Next? URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/sustainability-in-tension-whats-next/ Type: Insight Published: 2026-04-21T16:32:03+00:00 Modified: 2026-05-25T21:16:43+00:00 Description: Consumer sustainability priorities are shifting as health, cost, and circularity reshape how Americans shop, according to NIQ Green Gauge insights. Content: Each Earth Day offers consumers and brands a moment to take stock of sustainability efforts and the distance still to go. Economic pressure over the past several years has complicated that reflection. NIQ Consumer Life’s Green Gauge builds on more than 30 years of tracking how consumers connect sustainability with everyday purchasing decisions. While interest in health, weather impacts, and circularity continues to grow, concern for climate change and pollution has softened. In 2025, climate change ranked 9th and environmental pollution 17th among 24 societal concerns – both declining in rank from the previous year. However, Gen Z continues to prioritize these issues more highly, in line with their above-average sense of social responsibility. The new reality of consumer-led sustainability While climate concern has declined, other concerns grew from 2024-2025, including natural disasters (+4 points) and over-consumption (+5 points).  Additionally, consumers view sustainability through the lens of personal health more often, with rising concerns about chemicals in food (+8 points from 2022-2025) and manufacturing (+7 points). Trust in health-related product claims is high, with 63% of consumers believing them, led by Gen Z and Millennials at 68%.  While enthusiasm for environmental preservation has cooled since its 2021 peak, it remains higher than pre-pandemic levels. For many, sustainability now shows up as a well-being choice rather than an environmental statement. More than a quarter of consumers… -------------------------------------------------------------------------------- Title: The State of Omnichannel Grocery Shopping in America | NIQ URL: https://develop.nielseniq.com/global/en/insights/education/2026/the-state-of-omnichannel-grocery-shopping-in-america/ Type: Insight Published: 2026-04-21T15:01:19+00:00 Modified: 2026-04-22T13:00:56+00:00 Description: Explore how shoppers engage across digital and physical grocery channels. Insights from Digital Engagement Transforms Grocery Shopping 2026 by NIQ and FMI. Content: Fact #1: Emerging technology powers in-store and online shopping Food retailers are incorporating a wide array of technology into their organizations to enhance shopper experiences and engagement. In-store examples include mobile checkout systems, smart carts and foodservice ordering and delivery. Retail media networks are prime examples of technology to drive discovery and trial. Retailers are also improving their ecommerce platforms to enable benefits, including enhanced speed and filtering. Fact #2: Online grocery sales continue to advance  The projection is for continued advances in grocery omnichannel sales — across physical stores and ecommerce — between 2026 and 2028. While stores currently represent about 80% of grocery-related sales, ecommerce will drive most of the growth, according to an NIQ analysis. Total U.S. online grocery sales are projected to reach $452 billion by 2028. Fact #3: Categories vary in ecommerce adoption journeys for grocery Digital maturity varies by category. For example, vitamins/beauty is advanced in ecommerce, while fresh (meat/vegetables) remains in-store-led.  Fact #4: Social Media selling is fueling discovery and impulse Social commerce adoption is growing, especially for Gen Z. TikTok Shop and Instagram are emerging conversion points, and brands have opportunities to integrate social into discovery-to-checkout journeys. Discover What’s Shaping the Future of… -------------------------------------------------------------------------------- Title: Hablemos claro: ¿Qué está cambiando en los lácteos? URL: https://develop.nielseniq.com/global/es/insights/analysis/2026/hablemos-claro-que-esta-cambiando-en-los-lacteos/ Type: Insight Published: 2026-04-21T12:04:16+00:00 Modified: 2026-05-25T18:42:46+00:00 Description: Descubre las nuevas tendencias y cambios que están transformando el mercado de productos lácteos en España. Content: Consumidor más exigente, categorías en transformación y nuevos momentos de consumo El mercado lácteo en España está entrando en una nueva etapa. El consumidor es más reflexivo, selectivo y exigente: busca propuestas de valor claras, experiencias integradas y bienestar, mientras controla el gasto y pasa más tiempo en casa. La salud sigue siendo central, pero evoluciona hacia equilibrio, naturalidad y placer. Descubre cómo está cambiando el shopper, qué categorías están ganando (y perdiendo) relevancia, y por qué el futuro del lácteo ya no va solo de producto, sino de propósito y momentos de consumo. Lo que está cambiando en Lácteos Se identifican grandes tendencias que están redefiniendo el sector en España: Descubre cómo está evolucionando realmente el sector de Lácteos, qué dinámicas están impulsando el crecimiento hoy y qué tendencias marcarán el futuro inmediato para marcas y retailers. El consumidor ha cambiado Más cautela en el gasto, foco en salud y mayor exigencia en el valor de cada compra. La salud evoluciona De nutrición y control a equilibrio, naturalidad y placer. Las motivaciones se transforman rápido. Ganadores y perdedores Yogures, bebidas vegetales, quesos y mantequilla lideran el crecimiento; la leche pierde centralidad. Innovación en momentos de consumo Desayuno, cocina, conveniencia,… -------------------------------------------------------------------------------- Title: NIQ Perspective: Buzz Worthy: The High Rise of THC Beverages URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-buzz-worthy-the-high-rise-of-thc-beverages/ Type: Insight Published: 2026-04-20T14:46:20+00:00 Modified: 2026-04-20T15:14:26+00:00 Description: Explore THC beverages growth in mainstream retail as sales surge 135%, interest expands beyond users, and liquor and convenience lead adoption channels. Content: Book a Strategy Call  This Perspective uncovers how THC beverages are performing in mainstream retail and where growth is concentrating by channel, format, and dosage. With sales up 135% year over year and interest extending beyond current users, understanding this category now is critical for portfolio and channel strategy. Get in contact Why it matters   THC beverages are emerging as a distinct, incremental beverage category, creating new demand while reshaping shopper behavior across alcohol-adjacent retail.  Download The Perspective THC beverages reached $239M In the latest 52 weeks, growing 135% year over year, signaling real momentum beyond early experimentation. Consumer demand extends well beyond current users With 50% of U.S. adults interested in trying cannabis-infused beverages. Growth is concentrating in familiar formats and channels With low-to-mid dose products and liquor and convenience leading adoption. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “THC beverages are emerging as a new adjacency to BevAl. Suppliers and retailers need to understand where these products fit within consumer repertoires and occasions. The drinks… -------------------------------------------------------------------------------- Title: Cosa raccontano i dati sui nuovi modi di abitare degli italiani URL: https://develop.nielseniq.com/global/it/insights/analysis/2026/quando-la-casa-diventa-un-progetto-vivo-cosa-ci-raccontano-i-dati-sui-nuovi-modi-di-abitare-degli-italiani/ Type: Insight Published: 2026-04-20T14:33:05+00:00 Modified: 2026-04-20T15:52:01+00:00 Description: Gli insight NIQ Sinottica raccontano come il modo di vivere la casa cambia profondamente con l’età e con le responsabilità. Content: La casa non è più uno spazio statico, ma un progetto vivo che evolve con le persone e riflette stili di vita, valori e bisogni in continuo cambiamento. Design e tecnologia assumono significati diversi lungo le fasi della vita: dalla sperimentazione identitaria dei più giovani, alla funzionalità quotidiana, fino a scelte stabili e responsabili. Per aziende di arredo ed elettrodomestici, progettare oggi significa creare sistemi ed esperienze capaci di adattarsi nel tempo, mettendo davvero il consumatore al centro. La casa oggi non è più solo uno spazio da arredare. È un progetto vivo, che cambia nel tempo insieme a chi lo abita. I dati NielsenIQ mostrano come i consumatori italiani stiano ridefinendo il significato dell’abitare: mobili ed elettrodomestici non sono più oggetti statici, ma elementi che accompagnano le persone lungo percorsi di vita diversi, adattandosi a bisogni, valori e stili sempre più dinamici. In questo scenario, design e tecnologia smettono di essere semplici attributi di prodotto e diventano leve relazionali, capaci di creare coerenza, continuità e valore nel tempo. Abitare lungo le fasi della vita: da spazio creativo a scelta consapevole Gli insight Sinottica raccontano come il modo di vivere la casa cambia profondamente con l’età e con le responsabilità.… -------------------------------------------------------------------------------- Title: How do we encourage children to read more? URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/encouraging-children-to-read/ Type: Insight Published: 2026-04-20T11:53:25+00:00 Modified: 2026-05-25T21:16:41+00:00 Description: Our annual UK Children’s Book Consumer study reveals how reading fits into 0–17s’ lives and what factors encourage them to choose books. Content: As a National Year of Reading in the UK, 2026 is of course all about people of all ages reading more, ideally from as young as possible to foster a lifelong love of books and create lasting habits. Fittingly, our annual Understanding the UK Children’s Book Consumer study is designed to deliver insights into how to boost reading among 0-17s and to understand how books fit into their lives alongside other leisure activities. We even have a question that covers what would encourage more reading for 0-17s, and the 2025 results showed that more interesting books and routine remain the top factors, followed by rewards, parental enjoyment and relatable characters/circumstances. Over the past couple of years, more interesting books has increased in potential, along with rewards, friends reading more, books linked to TV/films/video games and more books by celebrities/people liked.  That will vary by age, interests, level of enthusiasm for reading and many other factors, and one interesting split to look at is preference for fiction vs non-fiction. For those 0-17s that slightly/much prefer fiction books, routine pulls ahead of more interesting books and is especially more pronounced compared to those that prefer non-fiction. The fiction crowd is also more likely to be encouraged by parents showing enjoyment and relatable characters/circumstances, both at 20%, ahead of rewards, restricting TV and more time to read at school. On the other hand,… -------------------------------------------------------------------------------- Title: Launch Fast, Learn Faster: Are you reading the early signals before your product launch falls behind? URL: https://develop.nielseniq.com/global/en/insights/report/2026/launch-fast-learn-faster/ Type: Insight Published: 2026-04-20T09:22:13+00:00 Modified: 2026-06-08T12:01:08+00:00 Description: Read our new European Report to discover why measuring Early Innovation Performance matters more than ever to FMCG companies. Content: Launch Fast, Learn Faster: Are you reading the early signals before your product launch falls behind? Download the European Report Thanks for downloading NIQ Report - New Product Development - West Europe Analysis Download the Country Report Thanks for downloading NIQ Report - New Product Development - Country Analysis Why accessing Early Innovation Performance matters for Brands and Retailers. Across Europe, the innovation engine is running faster than ever. New products are launched every day, competition for physical and digital space is intensifying, and both brands and private labels are moving fast to capture increasingly fragmented consumer needs. In 2025 alone, more than 3,500 new brands and sub‑brands were launched across the United Kingdom, Germany, France, Italy and Spain. Yet, only one third of them were able to reach 1% of households. In a context where assortment is under pressure and activation windows are tightening, retailers must make harder decisions, faster — while manufacturers face a shrinking opportunity to prove that a new product truly resonates with consumers and deserves to stay. Still, areas of opportunity and growth remain amid this emotional battleground. In this analytical assessment of the state of consumers, we’ll help equip you to win with cautious… -------------------------------------------------------------------------------- Title: K-Beauty Goes Global URL: https://develop.nielseniq.com/global/en/insights/report/2026/k-beauty-goes-global/ Type: Insight Published: 2026-04-16T16:41:26+00:00 Modified: 2026-05-25T19:30:58+00:00 Description: K-Beauty’s Global Takeover explores how Korean beauty is reshaping global beauty growth - from innovation and ingredients to channels and retail models. Content: K-Beauty Goes Global K-Beauty’s Global Takeover explores how Korean beauty is reshaping global beauty growth - from innovation and ingredients to channels and retail models. Using NielsenIQ data and case studies, the report highlights where momentum is building and how brands are responding.  The report covers: Global scaling of K-Beauty trends High growth markets, categories, and formats Brand and retail case studies Strategic pathways for competing in a K-Beauty influenced market Access the full report Resources Select the resources you would like to download. K Beauty goes global report -------------------------------------------------------------------------------- Title: NIQ Perspective: The Weekend That Sets The Season URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-the-weekend-that-sets-the-season/ Type: Insight Published: 2026-04-16T15:52:06+00:00 Modified: 2026-05-25T14:18:42+00:00 Description: Clear signals on how Memorial Day planning, protein-led baskets, and channel choices shape summer food and beverage demand. Content: Book a Strategy Call  Clear indicators on how Memorial Day planning, protein-led baskets, and channel choices shape summer food and beverage demand. Early-season execution decisions now determine summer share, as shoppers plan ahead and favor channels that reduce friction. Get in contact Why it matters   Memorial Day reveals how CPG brands can win the entire summer by simplifying execution, not by discounting harder:  Download The Perspective Protein anchors summer baskets Fresh meat drives the occasion, influencing volume, mix, and cross‑category attachment beyond the holiday weekend. Execution beats price Shoppers are ready to spend, but friction in planning and preparation is the biggest barrier to growth. Channels follow confidence  Club and online are gaining share because they make value, quality, and hosting success feel certain. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “Memorial Day reminds us that food is still one of the most powerful ways people connect with each other. Shoppers are prioritizing connection and celebration, and they’re rewarding retailers and manufacturers that make those… -------------------------------------------------------------------------------- Title: Unlocking Growth in Wearable Tech URL: https://develop.nielseniq.com/global/en/insights/report/2026/unlocking-growth-in-wearable-tech/ Type: Insight Published: 2026-04-16T13:53:23+00:00 Modified: 2026-04-20T16:57:08+00:00 Description: Unlocking Growth in Wearable Tech - NIQ: The global wearables market is entering a new era of growth. Explore NIQ. Content: The Next Era of Wearable Tech Starts Now The global wearables market is entering a new era of growth. From smartwatches and fitness trackers to AI-powered smart glasses and emerging healthtech wearables, consumer expectations are evolving—and so are the opportunities for brands and retailers ready to lead. In this exclusive NielsenIQ report, we decode the signals shaping the future of wearable tech and outline a clear Path to Impact for sustainable growth. Download the report Resources Select the resources you would like to download. Unlocking Growth In Wearables Technology NIQ 2026 Why it matters   Wearables are no longer niche. They’re becoming everyday essentials—spanning fitness, wellness, entertainment, productivity, and beyond. 65% of adults are wearable owners or intenders This signals a massive addressable market. Smartwatches currently dominate ownership But the next wave of wearable tech growth lies ahead. Smart rings and smart glasses are emerging categories They show significantly higher interest than current ownership, especially among Gen Z and Millennials. The question isn’t if wearables will grow, it’s where to focus, how to differentiate, and how to convert demand into impact. Ready to Unlock the Next Wave of Growth?  The future of wearable tech is being shaped right now. Get… -------------------------------------------------------------------------------- Title: Life Insurance 2030: Why Decision Quality Will Define the Next Phase of Growth in India URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/life-insurance-2030-why-decision-quality-will-define-the-next-phase-of-growth-in-india-2/ Type: Insight Published: 2026-04-15T15:29:31+00:00 Modified: 2026-04-21T13:53:44+00:00 Description: Life Insurance 2030: Why Decision Quality Will Define the Next Phase of Growth in India - NIQ. Explore NIQ. Content: This report reveals why India’s life insurance market continues to grow in premiums while protection penetration stagnates. Using NIQ consumer insights, it uncovers the real barriers slowing adoption and upgrades - not awareness or access, but the quality of decisions consumers are able to make. The analysis focuses on: The four decision gaps limiting penetration: trust, adequacy, guidance, and value Why clarity converts while complexity delays action How consumer confidence shapes purchase, upgrade, and persistency outcomes The key shifts insurers must make to compete through 2030 Built for insurance, strategy, and commercial teams, the report helps reshape growth strategies around decision confidence to drive deeper, more sustainable market expansion. Read the full report  Resources Select the resources you would like to download. Life Insurance 2030 Report -------------------------------------------------------------------------------- Title: Map of the Month: NIQ Purchasing Power, Germany, Austria, Switzerland 2026 URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/map-of-the-month-niq-purchasing-power-germany-austria-switzerland-2026/ Type: Insight Published: 2026-04-15T08:10:27+00:00 Modified: 2026-04-15T08:10:33+00:00 Description: Our Geomarketing Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria, and Switzerland in 2026. Content: Our Geomarketing Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria, and Switzerland in 2026. With an average per capita purchasing power of 54,730 euros, Swiss once again have significantly more financial resources available for consumption and savings in 2026 than the population in the neighboring German-speaking countries. In Austria, per capita purchasing power amounts to 31,454 euros, while Germans have an average of 31,193 euros at their disposal. However, pronounced differences are evident not only between countries but also within each nation, where spending potential in some cases varies considerably from region to region. In Switzerland, the district of Hoefe leads the ranking by a wide margin, with residents having an average of 144,630 euros per capita at their disposal. This is nearly 3.6 times the purchasing power of the weakest district, Entlebuch, where the figure stands at 39,980 euros. In Austria, Vienna’s 1st district (inner city) tops the ranking with a per capita purchasing power of 44,096 euros, while Vienna’s 20th district (Brigittenau) occupies the bottom position with 24,720 euros. In Germany, the district of Starnberg ranks first with a spending potential of 42,751 euros, while Gelsenkirchen comes in last with… -------------------------------------------------------------------------------- Title: Bild des Monats: NIQ Kaufkraft, Deutschland, Österreich, Schweiz 2026 URL: https://develop.nielseniq.com/global/de/insights/infographic/2026/bild-des-monats-niq-kaufkraft-deutschland-osterreich-schweiz-2026/ Type: Insight Published: 2026-04-15T07:28:45+00:00 Modified: 2026-05-25T21:16:35+00:00 Description: Das Geomarketing Bild des Monats für April zeigt die regionale Verteilung der Kaufkraft 2026 in Deutschland, Österreich und der Schweiz. Content: Das Geomarketing Bild des Monats für April zeigt die regionale Verteilung der Kaufkraft in Deutschland, Österreich und der Schweiz im Jahr 2026. Mit einer durchschnittlichen Pro-Kopf-Kaufkraft von 54.730 Euro verfügen die Schweizer auch 2026 wieder über deutlich mehr finanzielle Mittel für Konsum und Sparen als die Bevölkerung in den deutschsprachigen Nachbarländern. In Österreich liegt die Pro-Kopf-Kaufkraft bei 31.454 Euro, während den Deutschen im Durchschnitt 31.193 Euro zur Verfügung stehen. Doch nicht nur zwischen den Ländern zeigen sich klare Unterschiede – auch innerhalb der jeweiligen Nationen variiert das Ausgabepotenzial teils erheblich von Region zu Region. In der Schweiz nimmt der Bezirk Höfe mit großem Abstand den Spitzenplatz ein: Dort stehen den Einwohnern durchschnittlich 144.630 Euro pro Kopf zur Verfügung. Das entspricht nahezu dem 3,6‑Fachen der Kaufkraft im kaufkraftschwächsten Wahlkreis Entlebuch, wo der Wert bei 39.980 Euro liegt. In Österreich führt der 1. Wiener Bezirk (Innere Stadt) mit einer Pro-Kopf-Kaufkraft von 44.096 Euro das Ranking an. Am unteren Ende der Skala steht der 20. Wiener Bezirk (Brigittenau) mit 24.720 Euro. In Deutschland belegt der Landkreis Starnberg mit einem Ausgabepotenzial von 42.751 Euro den ersten Platz, während Gelsenkirchen mit 24.538 Euro pro Einwohner auf dem letzten Platz liegt. Karte als hochauflösendes JPG herunterladen...… -------------------------------------------------------------------------------- Title: Best Joytitude Brand Italy 2026 URL: https://develop.nielseniq.com/global/it/insights/report/2026/best-joytitude-brand-italy-2026/ Type: Insight Published: 2026-04-14T23:00:00+00:00 Modified: 2026-04-14T15:28:25+00:00 Description: Best Joytitude Brand Italy 2026 - NIQ: Scopri i brand italiani che generano maggiore coinvolgimento. Scopri NIQ. Content: Best Joytitude Brand Italy 2026 ← Torna a Best Brands Best Joytitude Brand La classifica speciale dell’edizione 2026 di Best Brands premia i brand maggiormente in grado di trasmettere al consumatore speranza, fiducia, desiderio e immaginazione. Quattro le dimensioni cardine considerate nella misurazione dei Joytitude Brand (declinate in 8 diversi item):   Capacità di generare entusiasmo e ottimismo  Capacità di generare benessere fisico e mentale  Capacità di far star bene con gli altri  Capacità di fare sentire importante il consumatore   1. 61.5 POINTS 2. 60.3 POINTS 3. 58.6 POINTS 4. 58.5 POINTS 5. 58.4 POINTS 6. 58.3 POINTS 7. 56.5 POINTS 8. 55.9 POINTS 9. 55.5 POINTS 10. 54.4 POINTS Metodologia: Campione di 5.000 persone, rappresentative della popolazione italiana, intervistate con dialogatore (tablet interattivo) su Panel proprietario NIQ. Periodo di rilevazione: novembre/dicembre 2025. In totale 50 categorie merceologiche/settori considerati. I 300 brand in test sono stati preselezionati in base alla loro quota di mercato nella categoria/settore di appartenenza (soglia minima 5%). I dati di mercato relativi ai brand in test provengono dai seguenti panel: Sinottica©, NIQ Consumer Panel e NIQ Retail & Technology Panel.  NIQ offre alle aziende una guida completa e senza pari, che spazia dai panel di dati al monitoraggio del brand, dai modelli di pricing alle analisi dei trend. I nostri studi forniscono alle aziende gli strumenti per valutare la forza… -------------------------------------------------------------------------------- Title: Best Growth Brand Italy 2026 URL: https://develop.nielseniq.com/global/it/insights/report/2026/best-growth-brand-italy-2026/ Type: Insight Published: 2026-04-14T23:00:00+00:00 Modified: 2026-05-25T21:16:12+00:00 Description: Best Growth Brand Italy 2026 - NIQ: Scopri i brand italiani con la maggiore crescita nel report Best. Scopri NIQ. Content: Best Growth Brand Italy 2026 ← Torna a Best Brands Best Growth Brand Classifica Top 10 brand nella categoria Best Growth Brand 2026 1. 64.6 POINTS Details [infogram id="9a40695c-4a4c-483f-95e1-a3437c8c5d34" prefix="Ett" format="interactive" title="1. Best Growth Brand - IT - NintendoSwitch"] 2. 38.0 POINTS Details [infogram id="faee49a8-0242-43a6-8d9c-dfe37df3f18c" prefix="Qb3" format="interactive" title="2. Best Growth Brand - IT - L'ANGELICA"] 3. 35.9 POINTS Details [infogram id="d896294d-dfd1-44ab-b6e9-84b15bdf5647" prefix="Jrt" format="interactive" title="3. Best Growth Brand - IT - PRIMA ASSICURAZIONI"] 4. 29.2 POINTS Details [infogram id="6d99d8fc-8e0e-46a8-9d38-a5853fbd9dec" prefix="uzV" format="interactive" title="4. Best Growth Brand - IT - Elmex"] 5. 28.3 POINTS Details [infogram id="39bc7d19-cb9f-486c-9db7-bc7e8c88e5a2" prefix="Ifp" format="interactive" title="5. Best Growth Brand - IT - Elvive"] 6. 25.5 POINTS Details [infogram id="cbe20c48-2bca-41d1-aad4-0fa4e570d61a" prefix="NF6" format="interactive" title="6. Best Growth Brand - IT - FageTotal"] 7. 21.7 POINTS Details [infogram id="0d09bf08-0806-485e-93d1-bdabf596ffc3" prefix="sBY" format="interactive" title="7. Best Growth Brand - IT - OralB"] 8. 21.6 POINTS Details [infogram id="25aa06f4-cb36-4534-acb7-f2c2186b079c" prefix="mG3" format="interactive" title="8. Best Growth Brand - IT - Fanta"] 9. 16.9 POINTS Details [infogram id="c42c913a-dcbb-4096-a2c2-d25008b7c38e" prefix="UXs" format="interactive" title="9. Best Growth Brand - IT - Loacker"] 10. 14.7 POINTS Details [infogram id="f8bb8d15-2a56-4be8-9dbe-9b9f4588ab15" prefix="VK0" format="interactive" title="10. Best Growth Brand - IT - Campari"] -------------------------------------------------------------------------------- Title: Best Service Brand Italy 2026 URL: https://develop.nielseniq.com/global/it/insights/report/2026/best-service-brand-italy-2026/ Type: Insight Published: 2026-04-14T23:00:00+00:00 Modified: 2026-04-14T15:27:18+00:00 Description: Best Service Brand Italy 2026 - NIQ: Scopri i migliori brand italiani per qualit� del servizio nel. Scopri NIQ. Content: Best Service Brand Italy 2026 ← Torna a Best Brands Best Service Brand Classifica Top 10 brand nella categoria Best Service Brand 2026  1. 100 POINTS Details [infogram id="b7dc65c9-0e68-47d4-a2ef-b6f457f99fa6" prefix="AnD" format="interactive" title="1. Best Service Brand - IT - Amazon"] 2. 71.4 POINTS Details [infogram id="5503037f-c7eb-426f-a918-9d24fac767d9" prefix="ZeN" format="interactive" title="2. Best Service Brand - IT - Booking"] 3. 66.1 POINTS Details [infogram id="82257c7e-0cbe-43de-9f2d-5d1d4ef3bbb1" prefix="DJk" format="interactive" title="3. Best Service Brand - IT - Mediaworld"] 4. 55.9 POINTS Details [infogram id="d0a9602c-224f-438a-a0ac-6d7938234c49" prefix="AUj" format="interactive" title="4. Best Service Brand - IT - Unieuro"] 5. 54.6 POINTS Details [infogram id="a8e6e478-773d-40f4-ae0c-638192968f7c" prefix="EzN" format="interactive" title="5. Best Service Brand - IT - Conad"] 6. 49.2 POINTS Details [infogram id="2b64b499-690c-47f0-8735-c8dffc6b2511" prefix="2YV" format="interactive" title="6. Best Service Brand - IT - INTESA SANPAOLO"] 7. 48.0 POINTS Details [infogram id="e72cbb4e-a15a-4355-b2fb-255047cb1eac" prefix="YO6" format="interactive" title="7. Best Service Brand - IT - Eurospin"] 8. 41.8 POINTS Details [infogram id="ae7358fd-dad0-41ac-b4af-da8f958d771e" prefix="Tf3" format="interactive" title="8. Best Service Brand - IT - Vodafone"] 9. 41.4 POINTS Details [infogram id="2576ac3e-5bae-40bd-a7dc-0105ce7a8126" prefix="TYE" format="interactive" title="9. Best Service Brand - IT - TIM"] 10. 40.7 POINTS Details [infogram id="018bf244-96ff-4120-b77a-789645b3174e" prefix="p26" format="interactive" title="10. Best Service Brand - IT - ESSELUNGA"] -------------------------------------------------------------------------------- Title: Best Product Brand Italy 2026  URL: https://develop.nielseniq.com/global/it/insights/report/2026/best-product-brand-italy-2026/ Type: Insight Published: 2026-04-14T23:00:00+00:00 Modified: 2026-05-25T21:16:10+00:00 Description: Best Product Brand Italy 2026 - NIQ: Scopri i brand italiani premiati per innovazione e qualit�. Scopri NIQ. Content: Best Product Brand Italy 2026 ← Torna a Best Brands Best Product Brand Classifica Top 10 brand nella categoria Best Product Brand 2026 1. 94.0 POINTS Details [infogram id="be9e175d-2afe-4931-a397-040801cef26a" prefix="dKJ" format="interactive" title="1. Best Product Brand - IT - Lego"] 2. 83.7 POINTS Details [infogram id="49615d46-d686-49a5-8f64-37f66d977d29" prefix="4wR" format="interactive" title="2. Best Product Brand - IT - Samsung"] 3. 82.6 POINTS Details [infogram id="685c6f13-4fcf-480f-bd09-41dba0ff1b11" prefix="Jns" format="interactive" title="3. Best Product Brand - IT - Kinder"] 4. 81.8 POINTS Details [infogram id="ed1dde67-dd88-4396-b0f1-78ace6f54a08" prefix="jmA" format="interactive" title="4. Best Product Brand - IT - CocaCola"] 5. 81.2 POINTS Details [infogram id="5ca67bac-1b40-4d49-a0a2-c18717ba8b98" prefix="l39" format="interactive" title="5. Best Product Brand - IT - Nutella"] 6. 77.2 POINTS Details [infogram id="f0533e05-fa83-4a94-bc7f-ec26356167c0" prefix="6F2" format="interactive" title="6. Best Product Brand - IT - MulinoBianco"] 7. 76.2 POINTS Details [infogram id="96821a84-3a47-4fe7-b977-9ca19d81489f" prefix="nDA" format="interactive" title="7. Best Product Brand - IT - Nike"] 8. 71.3 POINTS Details [infogram id="39d6da9b-5b1f-448e-95e4-0942f49930e5" prefix="1sr" format="interactive" title="8. Best Product Brand - IT - PlayStation"] 9. 70.5 POINTS Details [infogram id="a4dc7974-22ff-4cd4-b76a-0ffc4563d33c" prefix="zWe" format="interactive" title="9. Best Product Brand - IT - RioMare"] 10. 70.2 POINTS Details [infogram id="7340dabb-bf9c-4355-bcda-ad902c6b0a45" prefix="Ilc" format="interactive" title="10. Best Product Brand - IT - Dove"] -------------------------------------------------------------------------------- Title: Best Brands Italy 2026  URL: https://develop.nielseniq.com/global/it/insights/report/2026/best-brands-italy-2026/ Type: Insight Published: 2026-04-14T23:00:00+00:00 Modified: 2026-05-25T21:16:09+00:00 Description: Best Brands Italy 2026 - NIQ: Scopri i migliori brand italiani nel report Best Brands Italy 2026 di. Scopri NIQ. Content: Best Brands Italy CLASSIFICHE 2026 I vincitori dell’undicesima edizione di Best Brands Italia sono stati annunciati lo scorso 14 aprile nel corso della serata di presentazione delle classifiche, svoltasi negli studi Rai di via Mecenate a Milano.  Partendo dall’osservazione dell’intero panorama delle Marche presenti sul mercato italiano, Best Brands analizza sia la forza dei Brand - sulla base di dati economici come la quota di mercato e il posizionamento di prezzo – sia il loro portato emotivo ed esperienziale, attraverso una ricerca in single source realizzata da NIQ che ha coinvolto quest’anno 5.000 consumatori, per un totale di 15.000 valutazioni.  Grazie a un algoritmo esclusivo, nato dalla collaborazione fra NIQ e Serviceplan, la dimensione razionale e quella emozionale vengono integrate per restituire una fotografia attendibile dei Brand più scelti e più amati dagli Italiani.  Come vengono individuati i Best Brand e quali sono le dimensioni sottostanti a ciascuna classifica? Scopri le Top 10 dell’edizione 2026 e approfondisci la metodologia utilizzata. Best Product Brand  → Best Service Brand  → Best Growth Brand → Best Joytitude Brand  → Vuoi approfondire i risultati? Vuoi approfondire i risultati dell’indagine Best Brands o vuoi capire come possiamo supportarti nell’analisi del tuo Brand? Clicca sul bottone qui sotto e compila il form per inviarci la tua richiesta. Ti contatteremo con una proposta personalizzata in base alle tue esigenze.  Richiedi maggiori informazioni -------------------------------------------------------------------------------- Title: US On-Premise momentum builds in 2026 URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/us-on-premise-momentum-builds-in-2026/ Type: Insight Published: 2026-04-14T12:00:00+00:00 Modified: 2026-05-25T18:07:51+00:00 Description: New opportunities are emerging for drink manufacturers prepared to align portfolio, activation and innovation strategies with changing consumer behavior. Content: On-Premise visitation: A solid base for growth The On Premise remains an integral part of US drinking culture, with consumer engagement holding steady across food and drink occasions. In the past month, 78% of consumers had been out to eat, while 48% had gone out specifically for a drink, showing only minor movement versus February and reinforcing a stable visitation baseline.  Looking ahead, intent remains equally robust. 78% plan to go out to eat and 45% plan to go out for a drink in the next month, signalling sustained footfall as the market moves into spring and early summer. Importantly for suppliers, nearly one in four consumers (23%) expect to visit more frequently than last month, outweighing those planning to reduce visits.  What are they drinking? Beer continues to dominate, with 41% of On-Premise visitors consuming beer in the past month, followed by cocktails (27%) and table wine (24%). That said, experimentation remains high: 36% of consumers tried a new drink when eating or drinking out, rising to 58% among Gen Z and Millennials. Beer and cocktails are the most common “new drink” choices, reinforcing the importance of innovation and visible menu placement in these categories.  Consistent visitation and high trial rates create a strong environment for NPD, limited-time offers and menu-led… -------------------------------------------------------------------------------- Title: Korea On Premise Consumer Pulse Report: March 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/korea-on-premise-consumer-pulse-report-march-2026/ Type: Insight Published: 2026-04-13T09:36:15+00:00 Modified: 2026-05-25T21:16:31+00:00 Description: Korea On Premise Consumer Pulse Report: March 2026 - NIQ: Tried and trusted within the global. Explore NIQ. Content: Tried and trusted within the global beverage alcohol (BevAl) industry, NIQ powered by CGA intelligence’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels. These reports provide beverage suppliers, manufacturers, and operators with critical data and insights derived from our best-in-class tools. Why should you download this Report? + Tailor Strategies for Success: Leverage insights into On Premise consumer visitation and consumption patterns to refine your distribution channels and brand strategies, ensuring they resonate with your target audience. + Make Data-Driven Decisions: Utilize up-to-date sales velocity trends and performance metrics to identify areas for improvement and capitalize on emerging opportunities, positioning your business for growth. + Stay Ahead of Consumer Trends: Gain a competitive edge by understanding evolving consumer preferences and behaviors to adjust your marketing tactics and product offerings, maximizing engagement and loyalty. + Identify New Growth Opportunities: Discover fresh opportunities within the beverage and hospitality industry, enabling you to innovate and expand your market presence. Download the Latest Pulse Report Now!Stay updated with the latest Pulse Reports! We regularly update our Pulse Reports to bring you the most current insights. While the page may reference a specific month, the report you download… -------------------------------------------------------------------------------- Title: The Rise of Chinese Brands in Europe: URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/the-rise-of-chinese-brands-in-europe/ Type: Insight Published: 2026-04-13T06:37:08+00:00 Modified: 2026-04-13T06:37:15+00:00 Description: As Chinese brands accelerate their expansion across Europe, it re-creates the rules of how brand equity is built. Content: For decades, established European brands benefited from a powerful, often unspoken advantage: trust. Heritage, origin, and scale acted as shortcuts in consumers’ decision-making. Quality was assumed. Relevance was rarely questioned. That era is ending. Western Europe, representing 36% of FMCG and 27% of T&D total global sales, has become the largest growth engine for Chinese brands. As Chinese brands accelerate their expansion across Europe, they are not simply increasing competition. They are reshaping how brands are perceived, evaluated, and chosen. The real disruption is not price alone. It is redefining how brand equity is built. From inherited equity to earned relevance Brand equity was once cumulative. Years, sometimes generations, of presence created familiarity and reassurance. Today, consumers grant far less benefit of the doubt. NIQ insights from the Automotive sector illustrate this shift clearly. In 2024, Chinese OEMs were no longer testing Europe quietly. At the Paris Motor Show, China was the most represented country, with a wave of brands from established names to new EV challengers, signaling long-term commitment to the European market. This visibility matters: it reframes Chinese brands from outsiders to credible alternatives. And this shift isn’t limited to automotive. Across Tech & Durables, Chinese brands are… -------------------------------------------------------------------------------- Title: Draft: Homepage hero banners URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/draft-homepage-hero-banner-languages/ Type: Insight Published: 2026-04-10T17:37:34+00:00 Modified: 2026-04-27T14:29:19+00:00 Description: Does your business understand today's consumer? People are changing how they shop, but NIQ consumer intelligence reveals how people choose, so your company can adapt it's strategy and stay ahead.… Content: Does your business understand today's consumer? People are changing how they shop, but NIQ consumer intelligence reveals how people choose, so your company can adapt it's strategy and stay ahead. Reach today's consumer ¿Entiende tu empresa al consumidor actual? La IA está cambiando la forma en que las personas compran, pero la inteligencia del consumidor de NIQ revela cómo eligen, para que tu marca pueda adaptar su estrategia y mantenerse a la vanguardia. Llega al consumidor actual Versteht Ihr Unternehmen den heutigen Verbraucher? KI verändert die Art, wie Menschen einkaufen. Doch die Konsumentenintelligenz von NIQ zeigt, wie Menschen Entscheidungen treffen, damit deine Marke ihre Strategie anpassen und voraus bleiben kann. Erreichen Sie den heutigen Verbraucher Votre entreprise comprend‑elle le consommateur d’aujourd’hui ? L’IA transforme la façon dont les consommateurs font leurs achats. Et la connaissance consommateurs de NielsenIQ révèle comment ils effectuent leurs choix. Ainsi, votre marque peut adapter sa stratégie et garder une longueur d’avance. Touchez le consommateur d’aujourd’hui La tua azienda comprende il consumatore di oggi? L’IA sta cambiando il modo in cui le persone fanno acquisti. Ma grazie alla consumer intelligence di NIQ è possibile capire anche come scelgono, così da aiutare il tuo brand di adattare la… -------------------------------------------------------------------------------- Title: High fibre, high sales: How to attract fibre-conscious consumers URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/high-fibre-high-sales-how-to-attract-fibre-conscious-consumers/ Type: Insight Published: 2026-04-10T13:53:45+00:00 Modified: 2026-05-25T14:46:48+00:00 Description: As consumers grow increasingly aware of the benefits of fibre-rich diets, expert new research from NIQ reveals how foodservice businesses can capitalise. Content: NIQ’s new Food Insights 2026 report, packed with analysis of the latest trends in out-of-home eating to help suppliers and venues grow sales, shows nine in ten (91%) consumers are now aware of the benefits of high-fibre foods. But with interest soaring, all On-Premise operators need to understand the latest preferences and adapt menus and promotions accordingly. Content What’s the opportunity?  Fibre’s appeal makes a material difference to consumers’ lifestyles. More than a quarter say they already follow a high-fibre diet, and their awareness is impacting the way they assess menus. There are sizeable opportunities to capture even more fibre-conscious consumers. Nearly three in four consumers are interested to try this kind of diet in the future, while only 8% are unaware of the advantages. But there’s a lot of work to be done to turn these curious consumers into purchasers. Currently, just 4% say they opt for fibre-rich menu items every time or most times, while two thirds do so either occasionally (50%), rarely (15%) or never (2%). For now at least, fibre is a secondary consideration in menu selection rather than a priority. The challenge of educating consumers  For suppliers and venues who want to drive more people towards fibrous items, the first… -------------------------------------------------------------------------------- Title: How Consumers Are Reframing the Big Night Out  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-where-and-when-of-the-high-tempo-occasion-in-2026/ Type: Insight Published: 2026-04-10T13:28:35+00:00 Modified: 2026-05-25T16:07:05+00:00 Description: The locations and timings of high tempo occasions in Britain’s On-Premise are shifting at pace, NIQ’s 2026 High Tempo Report reveals. Content: Lifestyle changes, rising costs, moderation, new venue types and many more factors have dramatically reshaped out-of-home habits. But with the number of consumers who typically enjoy high tempo occasions rising by 2 percentage points year-on-year, these visits are still vital contributors to trading for pubs, bars, nightclubs and suppliers. Understanding where and when people are going for these occasions is the first step to capturing their attention, and the High Tempo Report is packed with insights for securing a competitive advantage. Content The return of the club? Those insights include expert analysis of people’s venue selections. Nightclubs, for many years a core part of the high tempo occasion, have struggled for footfall in recent years, and NIQ’s Hospitality Market Monitor shows their numbers have halved since the end of 2019. But could they be coming back into favour? More than a third (37%) of consumers say they use clubs for high tempo occasions now, which is 8 percentage points more than a year ago. Meanwhile, numbers visiting bars or late-night bars for these occasions have risen by 4 percentage points to 37%. However, while clubs and bars are attracting more consumers, some of those visitors are spending less time there.… -------------------------------------------------------------------------------- Title: Category Strategy for High-Value Occasions: Turning Big Days into Bigger Returns  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/bigger-days-better-sales-how-to-win-on-the-key-on-premise-dates/ Type: Insight Published: 2026-04-10T08:12:36+00:00 Modified: 2026-05-25T18:51:47+00:00 Description: With big public occasions increasing their share of Britain’s On-Premise sales, NIQ’s research reveals the scale of the opportunities and how to seize them. Content: Content Three key occasions  Three national days in the first four months of the year—Valentine’s Day, Mother’s Day and St Patrick’s Day—have proved the reach of big events. According to NIQ’s latest On Premise Consumer Pulse Report, two in five (40%) consumers planned to visit pubs, bars, restaurants or similar venues for Mother’s Day, while well over a quarter (29%) intended to go out for St Patrick’s Day. These two occasions followed Valentine’s Day, when 17% of consumers said they visited the On-Premise.  The Pulse research shows why it’s more important than ever for operators and suppliers to capitalise on big days. Three in five consumers are either severely affected (19%) or moderately affected (42%) by rising costs, and average On-Premise spend fell month-on-month in February. With consumer spending and operating costs under such heavy pressure, it’s crucial to attract people when they have a treat and celebratory mindset.  What consumers want on big days  Understanding exactly what consumers want from these big occasions, and where they are going, is key to winning their spend. Valentine’s Day is one of the biggest days of the year for restaurants, and they welcomed nearly half (45%) of those who went out to celebrate. Nearly half (46%) of couples chose the early evening slot (5pm to 8pm) for their meals. Celebrations on Mother’s Day also tend to be led by food. Around three… -------------------------------------------------------------------------------- Title: Foodservice Price Index February 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/foodservice-price-index-february-2026/ Type: Insight Published: 2026-04-10T07:30:14+00:00 Modified: 2026-04-10T07:30:21+00:00 Description: Foodservice Price Index February 2026 - NIQ: The exclusive Foodservice Price Index is jointly. Explore NIQ. Content: Food and drink prices in the hospitality sector recorded a minor month-on-month decline of -0.2% in February, bringing the Foodservice Price Index (FPI) to 152.6. This slight easing builds upon the stabilisation seen in January, providing further short-term relief to operators following the intense inflationary spikes of late 2025. The exclusive Foodservice Price Index is produced by Prestige Purchasing and NIQ, using foodservice data drawn from 10.7m transactions per month. It contains myriad insights and information pertinent to the foodservice sector and is essential reading for anyone seeking to keep ahead of price trends and understand why they occur. More information on specific categories is available on a subscription basis. For further information, contact Prestige Purchasing on 01908 222678 or stuart.read@prestige-purchasing.com. Download report Resources Select the resources you would like to download. NIQ Foodservice Price Index Snapshot February 2026 By clicking submit below, you consent to allow NIQ to store and process the personal information submitted above to provide you related content or service requested. You may unsubscribe from NIQ communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy. -------------------------------------------------------------------------------- Title: NIQ Consumer Outlook: Guide to 2026 URL: https://develop.nielseniq.com/global/ja/insights/report/2026/consumer-outlook-guide-to-2026/ Type: Insight Published: 2026-04-10T01:08:31+00:00 Modified: 2026-05-26T11:30:06+00:00 Description: The data-driven insights in our consumer outlook for 2026 show CPG brands how to adapt to evolving consumer behavior and market volatility Content: 2026年に向けた戦略ガイドへようこそ 「慎重さ」が新たな常態に 2025年の世界的な見通しでは、消費行動が「慎重」から「意図的」へと移行しました。2026年においては、継続的な変動が消費者の心理に根強い慎重さを深く刻み込み、それが消費行動に影響を及ぼしています。 それでも、この感情的な戦場の中にも、機会と成長の領域は残されています。本レポートでは、消費者の現状を分析し、今後12～18ヶ月、そしてそれ以降においても、慎重でありながらも希望を抱く消費者を味方につけ、成功を収めるための知見を提供します。 NIQの「Consumer Outlook」レポートは、常に調査データと購買データを融合させ、可能な限り包括的な展望を提供しています。本レポートでは、消費者の言動のギャップや、小売業界に影響を与える変革要因を明らかにします。 慎重さが「ニューノーマル」となっているかもしれませんが、当社の『Consumer Outlook: Guide to 2026』は、メーカーや小売業者に対し、今後1年間に待ち受けるあらゆる変化に単に追随するだけでなく、先手を打つために必要な洞察と実践的な知見を提供します。 マルタ・サイハン＝ボウルズ NIQ 最高コミュニケーション責任者兼グローバル・マーケティングCOE責任者 略歴 マルタ・サイハン＝ボウルズは、NIQの最高コミュニケーション責任者兼グローバル・マーケティングCOE責任者です。実績あるマーケティングおよびコミュニケーションのリーダーであるマルタは、データに基づく厳格なアプローチと、人々を魅了し、関与させ、最終的に測定可能な成長を促進する革新的なキャンペーンへの独自のこだわりを通じて、チームを長期的な顧客成功へと導くことを専門としています。 グローバル・マーケティング COE の責任者として、彼女は NIQ のグローバルチームを率い、コミュニケーションおよびソート・リーダーシップの取り組みを統合することで、小売および製造業の経営幹部層に向けた変革的な価値の創出を推進しています。 主なポイント 消費者は変動性に麻痺している——自信は錯覚に過ぎない。買い物客は 絶え間ないショックに適応しており、経済的な実情は変わっていないにもかかわらず、より自信を持っているように感じている。インフレ、日々の支出、借入コストは依然として家計を圧迫しており、変動性はリーダーが計画を立てる上で考慮すべき半恒常的な状態となっている。 消費は意図的なもの――すべての購入にはその価値が求められる。買い物客は、信頼、パーソナライゼーション、利便性を提供する小売業者やブランドを支持する。ESGやサステナビリティはもはや必須条件であり、現代の消費者は、生活を簡素化し、自身の価値観と合致する具体的なメリットを求めている。 価格戦略の時代はひとまず終わった。消費者は 資金を使い果たしており、さらなる値上げを受け入れることはない。成長は販売数量にかかっている。限られた自由裁量支出を最大限に活用できるよう、品揃えの最適化、イノベーション、プライベートブランド戦略を通じて、来店機会と購入金額を拡大することが求められる。 小売業者は新たなメディア界の巨頭となった。リテール・メディア・ネットワーク（RMN）は、店頭、アプリ、そしてあらゆるデジタル接点においてショッピングと広告を融合させ、コマースのあり方を再構築している。消費者にとって、RMNはパーソナライゼーション、利便性、ロイヤリティ報酬といった真の利益をもたらす一方で、小売業者やメーカーには事業拡大のあり方を再考することを迫っている。 プライベートブランドは依然として顧客ロイヤルティを高める手段である。ストアブランドはもはや「安価な選択肢」ではない。多くの場合、買い物客が妥協することなく最高の価値を見出せる場所であり、小売業者に利益率をもたらす一方で、ナショナルブランドに対し、依然として消費者の買い物かごにふさわしい存在であることを証明するよう圧力をかけている。 原材料価格の変動が、消費者第一のイノベーションを後押ししています。ココアから卵、コーヒー豆に至るまでの原材料価格の変動は、製品の再配合を余儀なくさせていますが、同時に新たな可能性も開いています。代替品（例えば、味や品質を犠牲にしないヴィーガン向け卵代替品など）を迅速に導入できるメーカーは、手頃な価格、機能性、そして信頼を同時に提供することができます。 シームレス・コマースが次のフロンティアだ。ソーシャル コマース、クイックコマース、RMN（レディ・メイド・ネットワーク）が一つに融合しつつある。 消費者は、摩擦がなく、パーソナライズされ、即座に利用できるショッピング経路を期待しており、小売業者やメーカーに対し、あらゆる場所で、かつ同時に提供するというハードルが高まっている。 後で読みたいですか？ レポート全文をダウンロード ダウンロードありがとうございます 『コンシューマー・アウトルック・レポート：2026年へのガイド』（PDF、4.3 MB） レポート全文を読む 第1章：消費者の現状と経済の不確実性 家計の経済状況には、すでに支出への慎重さが定着している インフレに起因する節約志向は薄れつつあるものの、消費者は再びの「再調整」を警戒している。所得層や地域を問わず、経済・政治の変動が消費者の慎重な姿勢を後押ししている。 長期的な安定性への信頼が低い中、消費者は変動性を「ニューノーマル」として受け入れている。彼らは手頃な価格と同様に、ブランドに感情的な安心感を求めている。 消費者の経済状況は昨年とほぼ変わらないものの、自身の状況に対する認識は大幅に改善している。 世界の消費者の30％が、1年前よりも経済状況が改善したと回答しており、これは2024年7月時点から0.4ポイント 上昇している 32.8%が 、過去1年間で経済状況が悪化したと回答しており 、これは2024年7月時点から0.6%増加している 1回の買い物あたりの支出額は4米ドル（1世帯あたり1回の買い物につき36米ドル） 1世帯あたりの買い物回数は年1回（1世帯あたり年間約294回） 世界の消費者心理は前年比で比較的横ばい 2025年に「1年前より経済状況が改善した」と回答した消費者の割合は、2024年上半期の調査結果と一貫していた。「悪化した」と回答した世界の消費者は、わずかに（0.6%）増加した。 楽観ムードの回復が遅れている市場である米国でさえ、「1年前よりはるかに悪化した」と答えた回答者の数は、2024年7月から現在にかけて半数以下に減少し、わずか8.5%となった。米国におけるこうした前向きな変化により、FMCG（日用消費財）製品の平均支出額は4%増加した。しかし、1回の買い物あたりの平均購入品数はほぼ横ばいのままである。 1年前と比べて、ご家庭の経済状況は良くなりましたか、それとも悪くなりましたか？ 出典：NIQ 2025年消費者見通し調査（過去の調査との比較）。質問：「1年前と比べて、ご家庭の経済状況は良くなりましたか、それとも悪くなりましたか？」注：中国では、質問文が「支出の管理」に関する変化を反映しています。 「悪化した」と回答した消費者のうち、大多数（73％）は、生活費の上昇が経済状況の悪化の原因だと考えています。 景気減速（39％）と雇用の不安定さ（30％）も、この消費者心理に影響を与える主要な要因です。消費者は（昨年と比較して）これらすべての圧力からわずかな安堵感を感じていると報告していますが、「地政学的紛争」の影響を懸念する人の割合は12％から14％に上昇しました。 過去1年間で北米や欧州連合（EU）の多くの市場において楽観的な見方が高まったものの、インドや中国といった他の主要市場と比較すると、これらの市場では依然として「生活が厳しくなった」と感じる消費者が多い。トルコ、チリ、オーストラリアも引き続き苦境にあり、2025年には（2024年と比較して）より多くの消費者が「生活が厳しくなった」と感じている。 経済状況に対する楽観度は地域や国によって大きく異なる 出典：NIQ 2025年消費者見通し調査。質問：「1年前と比べて、ご家庭の経済状況は良くなりましたか、それとも悪くなりましたか？」注：中国では、質問文が「支出の管理」に関する変化を反映している。 2026年の消費動向を左右する最大の懸念事項 出典：NIQ 2025年消費者見通し調査 インフレは世界中の消費者にとって依然として課題であり、食料価格の上昇や景気後退の可能性について深い懸念を抱き続けている。 昨年報告された通り、消費者は公共料金、生活水準、雇用の安定について懸念を抱いています。消費は続いているものの、高止まりする物価、関税、高金利が継続しているため、消費者は厳しい選択を迫られ続けています。 消費者の懸念事項の多くは前年比で比較的横ばいでしたが、2026年に向けての全体的なランキングにはいくつかの顕著な変化が見られます。昨年、消費者は地球温暖化や環境問題への懸念が高まっていると報告し、この懸念事項は第4位にランクインしました。今年はかろうじてトップ10入りを果たし、第9位となりました。 一方で、国際紛争や戦争への懸念は5位から2位へと上昇し、わずか1年前から 9ポイント上昇しました。政治的混乱も7位でトップ10入りしており、昨年比で2.4ポイント上昇しています。地政学的紛争が継続・激化している中、特にそうした紛争が深刻な経済的影響をもたらしていることを考えれば、これらの問題が最大の関心事となっているのは驚くことではありません。 世界の消費者にとって注目すべき朗報となり得るのは、国際通貨基金（IMF）が、世界のインフレ率が2025年の4.2％から2026年には3.6％へと鈍化すると予測している点だ。 IMFはまた、世界のGDP成長率が2025年に3％、2026年に3.1％に達すると予測している。世界的な市場の不確実性を考慮すれば、これらの数値が確実であるとは言い難いが、消費者の不安にもかかわらず、金融情勢は緩和に向かっていることを示唆している。 消費の牽引要因 インフレの複合的な影響 消費財（CPG）のインフレ率は、2023年初頭から2024年にかけて毎月鈍化しましたが、一部の地域では依然として世界平均を上回っていました。特に、2024年5月から2025年5月にかけて、0.3%の上昇幅で再び緩やかに上昇し始めています。 CPG業界の現状を「Taking a Full View™」で捉える 昨年約8%低下した後、CPGのインフレ率は前年比で徐々に上昇し始めています。 出典：等価ボリューム（Eq Vol）ベースの価格変動率、2025年5月対前年同月の月次データ。CPG総計は、58カ国における225の固定カテゴリー群を対象に算出。売上高は米ドル建てで表示。   消費者は引き続きインフレの影響を感じており、2023年に100ドルで済んだものが、現在は106ドルかかっています。世界的なインフレ率は2022～2023年のピーク時から劇的に低下しましたが、2025年6月時点で、ラテンアメリカなどの地域では6.6%のインフレ率を記録しており、これは当時3%を下回っていた世界平均の2倍以上でした。 物価の高騰は消費者の財布を圧迫しており、我々が長期的な回復期にあることを裏付けています 出典：NIQ Global Strategic Planner、54市場、等量価格変動率（%）、2025年6月15日終了の直近52週間、前期比。米ドル建て。 今年は（2024年と比較して）多くの指標が好転しているものの、関税問題やそれが消費財（CPG）のコストに与える影響という未解決の課題が、2026年に向けてさらなる不確実性を生み出している。 世界経済の成長は続いているが、2026年に向けて減速の兆しが見られる 出典：NIQ Global Strategic Planner、54市場、Eq Vol価格変動率、2025年6月15日終了の直近52週間、前期比。米ドル建て。 世界のFMCG動向、2024年対2025年： 売上高成長率： 3.5% 販売数量の伸び： 0.9% 世界の消費財（CPG）市場全体を見ると、2024年から2025年にかけての売上高成長率は、前期間と比較して鈍化している。しかし、依然として3.5%を維持している。販売数量の伸びは、2023年から2024年にかけての期間と同水準を維持している。 欧州とアフリカではインフレ圧力が緩和されたことで売上高の伸びが鈍化していますが、ラテンアメリカでは高インフレが市場の売上高10.4%増を牽引しています。 カテゴリー別価格上昇率の世界ヒートマップ 価格は依然として高水準にあるものの、2025年にはいくつかのカテゴリーでインフレが鈍化した。 出典：NIQ Global Strategic Planner、等量ベース価格変化率（%）、2025年6月15日終了の直近52週間、前年比。米ドル建て。 この購入カテゴリー別のグローバル・ヒートマップは、店舗内の多くのカテゴリーでインフレが鈍化したことを裏付けていますが、店舗内のいくつかの主要分野では、今年のFMCG全体の平均である 2.6%を上回る水準で依然としてインフレが続いています。 2025年には、ヘルスケア（ 5.4%）、菓子・スナック（ 4.9%）、ノンアルコール飲料（ 3.6%）が最も高いインフレ率を記録しました。 しかし、今年のデータは全体像の一部に過ぎず、昨年と比較してどのカテゴリーがインフレ緩和の恩恵を最も受けたかを理解することが重要です。 2025年にインフレ鈍化による最も大きな好影響を受けたカテゴリーは、ペットフード（0.5％： 2024年の6.5％から低下）、ホームケア（1.8％：2024年の7.6％から低下）、ヘルス＆ビューティー（2.1％：2024年の6.0％から低下）でした。 2025年のFMCG（日用消費財）の平均価格上昇率は2.6％（2024年の4.1％から低下）となる見込みであり、ブランドや小売業者は、価値成長の鈍化を相殺するために販売数量の拡大を戦略的に推進する必要があります。 カテゴリー別販売数量成長率の世界ヒートマップ 販売数量の伸びは、引き続きヘルス＆ビューティーおよび生鮮食品が好調 出典：NIQ Global Strategic Planner、等価数量（Eq Vol）の変化率、2025年6月15日終了の直近52週間、前年比。米ドル建て。 1年前と比較した販売数量の伸びを見ると、より全体像が把握できます。FMCG（日用消費財）全体の販売数量の変化 （-0.9%）は前年（-0.8%）とほぼ同水準ですが、紙製品とアルコールは引き続きマイナス成長となっています。2025年に最も大きな販売数量の伸びを見せたのは、ヘルス＆ビューティー（ +2.1%）と生鮮食品（ +1.7%）です。 インフレおよび販売数量の最高値・最低値に関する地域ごとの特徴 出典：NIQ Global Strategic Planner、等価数量（Eq Vol）の変化率および等価数量価格の変化率、2025年6月15日終了の直近52週間、前年比。米ドル建て。 この市場レベルの分析は、成長の機会につながる地域ごとの微妙な違いを明らかにします。 NIQのグローバル小売測定サービスは 、カテゴリーレベルでの市場のギャップや成長機会の特定を支援します。例えば、ヘルスケア分野では、欧州、アジア太平洋、アフリカ全域でインフレに牽引された成長が見られます。このカテゴリーにおいて販売数量が大幅に増加した唯一の市場はラテンアメリカですが、同地域ではヘルスケア製品の価格が10％近く下落しています。 2025年の経済格差 消費者の経済的安心感は引き続き高まっています。 出典：NIQ 2025年消費者見通し調査（2022年、2023年、2024年上半期の消費者見通し調査と比較、中国を除く）。質問：過去数年間の出来事が、ご家庭の全体的な経済状況にどのような影響を与えたか、以下のうち最も当てはまるものはどれですか？ NIQの社会経済的消費者セグメントは、消費者が自身の経済的安定をどのように認識しているか（収入や貯蓄能力への最近の影響を含む）を特定するための貴重なツールであり続けています。また、時間の経過に伴う意識の変化を追跡することで、世界的な出来事が一般消費者にどのような影響を与えているかについて、マクロ的な視点を提供します。 31% 調査対象となった世界の消費者の31％が、2025年には経済的に影響を受けていないか、あるいは好調であると回答しており、2024年の27％から増加しています 「自信がある」と回答する消費者の数は年々増加しており、 2023年から現在にかけて10%増加しています 。これは、より多くの消費者が比較的経済的に安定していると感じており、支出水準も一定に保ち続けていることを示しています。しかし、「慎重」な消費者の数は約40%で、比較的横ばいの状態が続いています。 高まる自信が、徐々に消費行動を変えつつある 消費者は、追加の収入源を確保することでリスクを分散させ続けている。 出典：NIQ 2025年消費者見通し調査 上述した「経済格差」の各セグメントにおいて、慎重な楽観論が継続しています。こうした楽観論があるにもかかわらず、消費者はまだ安心感を持てていません。賃金上昇は横ばい状態が続いており、AIの導入が雇用市場に混乱をもたらし、物価も依然として高止まりしているからです。実際、回答者の半数以上（60%）が、本業以外の追加収入源を積極的に探していると答えています。 この数値は昨年より4%減少しているものの、信頼感の回復が容易ではないことを裏付けている。また、「Thrivers（好調層）」が「Rebounders（回復層）」と同様に他の収入源を探す傾向にあることも興味深く、これは「最も恵まれた」消費者でさえも根底に悲観論を抱いていることを示唆している。 現在の生活水準を維持するために個人債務を増やす可能性が高いと答えた人は、わずか2％減少したに過ぎない。「現状維持派」と「苦戦派」のグループでは、新たな債務を負う意欲の低下が最も顕著だった。これらの人々、特に「苦戦派」の多くは、金利が依然として高い状況下でさらなる債務を抱えることに警戒感を抱いているか、あるいは信用枠を使い果たしている可能性がある。 昨年と同数の消費者（36%）が、「生涯のうちに（他者から）より多くの資産を相続する可能性が高い」と回答した。 おそらく驚くことではないが、回答は世代間で大きく異なっている。高齢層の消費者は、生涯でより多くの資産を相続する可能性は低いと考えている（ベビーブーマー世代の61％、ジェネレーションX世代の45％）一方、ミレニアル世代の3分の1とジェネレーションZ世代の29％が同様の見解を持っている。 生涯のうちに（他者から）より多くの資産を相続する可能性は、どの程度あると思いますか？ 出典：NIQ 2025年消費者見通し調査 世代別のインサイトをもっと知りたいですか？ 「Xファクター」：ジェネレーションXが静かに数兆ドル規模の消費支出を牽引している実態 Spend Z：グローバルレポート 2026年、消費者は多くの日用品よりも生活必需品を優先する見込み また、2026年に向けた消費者の支出意向についても調査を行いました。その結果は、今後12ヶ月間に消費者が何に（そしてどこで）支出すると考えているかに基づく「シェア・オブ・ウォレット」データです。 例えば、世界の消費者は外食、家庭外での娯楽、フードデリバリーへの支出を2025年に向けての傾向と同様に、引き続き削減していくことが分かりました。しかし、保険、医療、家庭内娯楽、住宅への支出は同水準を維持する計画であり、これはメーカーや小売業者に対し、これまで生活必需品（すなわちコアライフ）の支出に充てられていた自由裁量資金からの成長は期待すべきではないという明確なシグナルを送っています。 今年の顕著な変化として、公共料金や食料品・日用品などのカテゴリーで支出増加を見込む消費者の数が減少している点が挙げられます。これは、消費者がこれらの主要分野の価格が安定しつつあると認識しているか、あるいは企業が短期的な値上げの余地を使い果たしたと見ているためと考えられます。 今後12ヶ月間の支出意向 また、各支出カテゴリーにおいて、支出を増やす予定の層と削減する予定の層との純増減についても分析しました。これにより、消費財（CPG）業界に影響を与える可能性のある重要なマインドセットの変化を明らかにすることができます。 2026年については、「影響を受けた」カテゴリー（外食・娯楽や衣類・アパレルなど）の多くにおいて、支出意向に 変化は見られません。 一方で、変化が見られるのは「好影響を受けた」カテゴリー（公共料金や食料品・日用品など）です。 例えば、公共料金の支出意向の純増率は15％となっています（2024年は18.9％）。同様に、食料品・日用品も8％に低下しています（昨年は12.2％）。一方、生鮮食品、健康・ウェルネス、生肉、乳製品については、支出を減らす計画の消費者が増えています。 2026年、消費者は引き続き「譲れない」必須支出を優先する意向 こうした必須支出には、公共料金、教育費、医療費、家賃・住宅ローンが含まれます。 出典：NIQ 2025年消費者見通し調査。支出の変化は、「支出を増やす」と回答した割合から「支出を減らす」と回答した割合を差し引いて算出。 オムニショッパーのデータ分析が示す成長分野 米国などの主要市場において、NIQの拡張オムニショッパーデータは 、この前向きな消費者心理が支出に明確な影響を与えていることを 証明しています。 米国の世帯あたりの年間支出額は 主要部門全体で増加しており、特にヘルス＆ビューティー製品（ 8%）、ベビーケア（ 7%）、食品（ 4%）、ペットケア（ 4%）、家庭用ケア製品（ 3%）で顕著です。  ヘルス＆ビューティー製品の購入頻度は高まっており、 購入者1人あたりの購入回数は前年比4.9％増となっています。ベビーケア製品の購入回数は5.6％増、ペットケア製品の購入回数は3.6％増となっています。 一方、食品・飲料の購入回数は横ばいとなっています。しかし、食品・飲料製品の年間世帯あたり購入額 は7,127ドルと、他の主要部門を大幅に上回っています。これは、購入頻度が非常に高いことに起因しており、12ヶ月間で平均227回の買い物で食品・飲料製品が購入されています。 参考までに、これに次いで購入額が最も高いのはヘルス＆ビューティー製品で、 1世帯あたり年間1,784ドル 、年間購入回数は約83回となっています。 1回の買い物あたりの支出額を見ると、家庭用品が最も低く（1回あたり 約16ドル）、食品・飲料が最も高い（1回あたり約31ドル）となっています。 「シンプルさ」こそが新たなプレミアム… -------------------------------------------------------------------------------- Title: Mother’s Day Confectionery Trends: What Drives Growth and Gifting Decisions URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/mothers-day-confectionery-trends-what-drives-growth-and-gifting-decisions/ Type: Insight Published: 2026-04-09T22:03:02+00:00 Modified: 2026-05-25T19:19:29+00:00 Description: Mother’s Day shows how CPG brands can protect premium growth by delivering emotional clarity, not more choice. Content: Book a Strategy Call  This one-pager reveals how emotional certainty, assortment clarity, and premium execution sustain confectionery growth despite pricing pressure.  Mother’s Day spend is concentrating now on brands that simplify choice and elevate meaning, which will outperform competitors. Get in contact Why it matters   Mother’s Day shows how CPG brands can protect premium growth by delivering emotional clarity, not more choice.  Download The Perspective Emotion drives conversion Chocolate remains the safest, most trusted gift, offering emotional certainty shoppers are willing to pay for. Premium is shifting channels Club and ecommerce are gaining share by making premium feel accessible, curated, and confidently chosen. Simpler assortments sell more Clear, gift‑coded selections reduce choice anxiety and outperform broad, price‑led displays at retail. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  "Mother’s Day exposes a hard truth for the industry: consumers haven’t stopped spending-they’ve stopped tolerating anything that feels generic. Demand is concentrating around moments that deliver emotional certainty, rewarding brands and retailers that simplify choice and elevate meaning rather than chase volume.… -------------------------------------------------------------------------------- Title: Winning Flavours: What’s Driving Snacking Innovation in India  URL: https://develop.nielseniq.com/global/en/insights/report/2026/winning-flavours-whats-driving-snacking-innovation-in-india/ Type: Insight Published: 2026-04-09T15:04:50+00:00 Modified: 2026-05-25T16:04:52+00:00 Description: This report decodes how India’s snacking landscape is evolving, based on detailed analysis of flavour preferences across consumer cohorts. Content: Winning Flavours: What’s Driving Snacking Innovation in India Which flavours are actually driving consumer preference—and what should you launch next?  This report decodes how India’s snacking landscape is evolving, based on detailed analysis of flavour preferences across consumer cohorts and product formats.  Inside, you’ll discover:  The top-performing flavours across categories—and how preferences differ by Gen Z and Millennials    Why local favourites like Chaat Masala and Tikka Masala continue to anchor growth    How global and fusion flavours (e.g. Peri Peri, Mexican, Korean) are gaining traction    The rise of bold, experimental taste profiles driven by younger consumers    How nostalgia and innovation are combining to shape new product formats    Emerging signals around heat, citrus, and umami as the next wave of flavour innovation    Built for marketing, innovation, and category teams, this report provides a clear view of how to align product development, positioning, and portfolio strategy with evolving consumer tastes.  Download the report to identify the flavours and formats most likely to win in India’s next wave of snacking growth.  Download the Report Resources Select the resources you would like to download. Winning Flavours 2026 -------------------------------------------------------------------------------- Title: El nuevo escenario del mercado de bebidas en España URL: https://develop.nielseniq.com/global/es/insights/analysis/2026/el-nuevo-escenario-del-mercado-de-bebidas-en-espana/ Type: Insight Published: 2026-04-09T12:54:57+00:00 Modified: 2026-05-25T15:33:30+00:00 Description: El nuevo escenario del mercado de bebidas en España - NIQ: Conoce las tendencias y cambios que est�n. Descúbrelo. Content: Crecer en bebidas: moderación, polarización y nuevas motivaciones. El mercado de Bebidas en España está atravesando una transformación profunda. El entorno económico incierto, la cautela en el gasto y la búsqueda de bienestar están redefiniendo las reglas del juego. Hoy, el sector evoluciona entre dos grandes canales (On Trade y Off Trade) con tendencias divergentes, y un consumidor cada vez más consciente, moderado y exigente. Descubre cómo están cambiando los hábitos de consumo, qué categorías y tendencias están impulsando el crecimiento y qué implicaciones tiene este nuevo escenario para marcas y retailers. Lo que está cambiando en Bebidas Se identifican seis grandes tendencias que están redefiniendo el sector en España: Descubre cómo está evolucionando realmente el sector de Bebidas, qué dinámicas están impulsando el crecimiento hoy y qué tendencias marcarán el futuro inmediato para marcas y retailers. Moderación y control del gasto El consumidor reduce visitas y consumo en hostelería, priorizando experiencias y valor. La búsqueda de conveniencia y salud impulsa nuevas dinámicas. Polarización de canales On Trade y Off Trade muestran evoluciones opuestas, con Off Trade siguiendo el patrón de FMCG y On Trade sufriendo por la moderación. Salud y conveniencia Las bebidas sin alcohol, funcionales y energéticas impulsan… -------------------------------------------------------------------------------- Title: Getting the Recipe Right for the On-Premise Cocktail Opportunity URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/getting-the-recipe-right-for-the-on-premise-cocktail-opportunity/ Type: Insight Published: 2026-04-09T05:56:20+00:00 Modified: 2026-05-25T19:31:41+00:00 Description: Getting the Recipe Right for the On-Premise Cocktail Opportunity - NIQ: At a time when the global. Explore NIQ. Content: While the On Premise is undeniably facing challenging trading conditions, there are pockets of growth that are helping businesses across the sector navigate the current climate more successfully. Cocktails, in particular, are demonstrating notable resilience in the face of these headwinds, supporting venue revenues and enabling spirits brands to retain – and in some cases even grow – market share. Given the category’s rising strategic importance, NIQ has invested significant resources in analysing the category’s performance across multiple markets. This range of complementary data sources allows us to build a holistic view of the global and local cocktail landscape which can in turn help businesses develop more focused, evidence-based cocktail strategies.  In France, our tracking of consumption patterns indicates that the cocktail market has reached a steady state, with one in three consumers now ordering them when out. But there are also encouraging signs of further growth, as nearly one in four reports increasing their cocktail consumption. Importantly, these tend to be loyal consumers. One in two orders a cocktail every time, or almost every time, they go out. This demonstrates that once a brand or venue wins them over, this audience is highly likely to represent valuable repeat business.  We notice a similar trend in Britain, with cocktail drinkers representing a highly valuable group to target, particularly the younger cohort, whose… -------------------------------------------------------------------------------- Title: Webinar: A Perspective on Wellness URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/webinar-a-perspective-on-wellness/ Type: Insight Published: 2026-04-08T21:26:49+00:00 Modified: 2026-05-25T18:55:54+00:00 Description: Explore how technology, regulation and consumer expectations are reshaping the future of the wellness industry. Content: A Perspective on Wellness  On-Demand Webinar Webinar description Consumers continue to redefine what wellness means to them and how they prioritize it, increasingly changing expectations for brands and retailers.  As economic pressures, new technologies, and shifting regulations reshape wellness, the marketplace is entering a new era of transformation.  Join NIQ’ Sherry Frey for an insight-rich session that uncovers how today’s wellness consumers are (and aren’t) managing their own health, navigating the evolving retail landscape, and making more conscious, values-driven choices. Using NIQ’s Full View™, this session will break down the trends influencing demand across wellness categories and the implications for brands and retailers planning their next moves.  Whether you’re in CPG, retail, ecommerce, or innovation, this session provides a consumer-first perspective on the future of wellness—and the actionable insights you need to unlock value in a rapidly evolving market. Access the Recording Here Resources Click here to watch Access the Report Here Resources Click here to download Featured Speaker: Sherry Frey Vice President, Total Wellness As Vice President of Total Wellness at NielsenIQ (NIQ), Sherry Frey brings more than three decades of industry experience, helping clients across the fresh, CPG, and wellness industries navigate evolving consumer behaviors and market dynamics. She combines forward-thinking insights with practical strategies, empowering brands to stay ahead in an increasingly wellness-conscious world.​ With a background in market research, innovation, and consulting, Sherry… -------------------------------------------------------------------------------- Title: Turning Up the Volume Online URL: https://develop.nielseniq.com/global/en/insights/report/2026/turning-up-the-volume-online/ Type: Insight Published: 2026-04-08T17:43:45+00:00 Modified: 2026-04-09T17:48:00+00:00 Description: Turning Up the Volume Online: Discover the omnichannel growth signals report revealing how shoppers. Explore NIQ. Content: Where is online volume growth coming from - and how can you capture it?   This report breaks down the key drivers shaping digital growth across categories, with a focus on:  Which channels are driving volume gains in metro markets    Where incremental growth is coming from across online platforms    How new product launches are contributing to online performance    The key trends shaping innovation and the 2026 outlook  Designed for commercial and category teams, this report helps you prioritize the right channels, optimize launch strategies, and align decisions to accelerate online growth. Download the full report Resources Select the resources you would like to download. Turning Up the Volume Online -------------------------------------------------------------------------------- Title: Temperature State: Food Trends & Shopper Behavior by Category URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/introducing-temperature-state-a-new-omni-lens-for-food/ Type: Insight Published: 2026-04-07T22:05:53+00:00 Modified: 2026-07-14T14:08:32+00:00 Description: Discover how Temperature State reveals food shopping trends, shopper switching, and growth across shelf stable, fresh, refrigerated, and frozen categories. Content: Introducing Temperature State: An Omni Lens for Food Shoppers choose food by temperature state—Fresh, Frozen, Refrigerated, or Shelf Stable—across in-store and online channels, and those decisions shape broader consumer behavior trends across U.S. retailers. Until now, there has not been a single, comparable way to measure those choices consistently across banners, fulfillment models, and retail environments. NIQ Expanded Omnishopper’s Temperature State closes that gap with an omni-consistent view of shopper insights that helps retailers and manufacturers quantify missions, substitution, and cross-channel movement. In practice, Temperature State reveals who is buying, what they are switching to and from, and where dollars are leaking—so teams can make better decisions on assortment, space, pricing, promotion, and activation.  First in a series: Temperature State raises new questions—so we’re publishing a short series on the most debated topics in U.S. food retail. This launch article focuses on Grocery Center Store (Shelf Stable)—separating facts from assumptions about what’s driving sales.  Coming next: Article 2: Amazon same-day delivery update.   How Temperature State Works  Temperature State groups Grocery Food purchases into four easy-to-read temperature forms—Shelf Stable, Fresh, Refrigerated, and Frozen—using a single, consistent approach across in-store and online transactions (including both UPC-coded and random-weight items).  Three Center Store Myths Temperature State Finally Busts Myth 1 — "Center Store is a… -------------------------------------------------------------------------------- Title: Pulse of the Impulse – Unwrapping APAC Snacking Momentum  URL: https://develop.nielseniq.com/global/en/insights/report/2026/pulse-of-the-impulse-unwrapping-apac-snacking-momentum/ Type: Insight Published: 2026-04-07T21:47:51+00:00 Modified: 2026-04-17T13:23:15+00:00 Description: Unlock APAC snacking opportunities with NIQ’s latest insights on flavor trends, digital discovery, and the future of Snacks & Confectionery. Content: APAC’s Snacking & Confectionery Growth is Dependent on Innovation   Snacks and Confectionery growth across APAC has stalled as overall consumption declines. Yet beneath the surface, momentum hasn’t disappeared—it has shifted. In 2025, 100% of category growth came from insurgent brands, many less than two years old. Thousands of launches enter the market each year, but only those that move fast, feel relevant, and deliver something meaningfully different are winning. Innovation is no longer optional. It is the engine of category growth. Notably, all of the industry’s 1.2% growth came from insurgent brands - half from brands launched in 2025, and the rest from launches introduced in 2024.  Importance of The Snacking Formula: Taste, Texture and Identity When choosing a snack, 34% of consumers say taste and enjoyment matter most. Taste still rules—but what “great taste” means is evolving. Consumers across APAC are rewarding brands that: Champion local flavours and regional pride Layer bold textures for multi‑sensory impact Offer snacks that feel expressive, not generic A powerful East‑to‑East flavour movement is reshaping innovation across Asia, replacing the old West‑to‑East playbook. Paired with unexpected textures, everyday snacks are becoming memorable moments. The right taste and texture strategy doesn’t just win attention. It unlocks incremental growth. Learn how the right Innovation and snacking formula… -------------------------------------------------------------------------------- Title: A new era for vision correction: Lessons from the global optics market  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/a-new-era-for-vision-correction/ Type: Insight Published: 2026-04-07T14:54:00+00:00 Modified: 2026-05-25T15:44:51+00:00 Description: Explore global optics market trends shaping 2026, from myopia management and smart glasses to premium lenses and online growth. Content: As the optics market enters a new era defined by innovation and shifting consumer needs, it is clear that personal health remains at the forefront of purchasing decisions.  Brendan Dowd, from consumer intelligence company NielsenIQ (NIQ), writes that global market data for 2025 provides insight into what to expect in 2026.  This article was featured in the April issue of mivision. This edition brings together the latest clinical insights, industry developments, and expert perspectives from across optometry and ophthalmology, helping readers stay informed on the innovations shaping eye care today. Visit here Even as global economic headwinds intensify, consumers continue to prioritise personal wellness, NIQ data shows. Globally, 30% of consumers say they feel better off financially than a year ago, yet 32% still feel worse – creating a cautious but stable environment for health-related purchases.  Global gross domestic product (GDP) forecasts for 2025 heading into 2026 were relatively stable, though heightened trade tensions and policy uncertainty have led to weaker consumer confidence globally in 2025. Within this climate, integrated analytics from NIQ and global market research company GfK provide a stabilising lens, offering the world’s most comprehensive views of consumer behaviour. For optics specifically, NIQ’s global lens tracking serves as a critical benchmark for understanding how the category is evolving… -------------------------------------------------------------------------------- Title: The new financial reality: How Filipino Consumers are spending, saving, and banking in 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/the-new-financial-reality-how-filipino-consumers-are-spending-saving-and-banking-in-2026/ Type: Insight Published: 2026-04-06T22:13:17+00:00 Modified: 2026-04-07T12:37:26+00:00 Description: How Filipino consumers are spending, saving, and banking in 2026, and what it means for growth in a volatile economic landscape. Content: Key Takeaways Filipino consumers are cautious but still spending - intentionally Economic volatility, slower GDP growth (4.4% in FY2025), and corruption-driven uncertainty are pushing households to prioritize essentials, grow savings, and demand value, convenience, and security from banks. Digital adoption is near-universal, but usage is shallow 99% of Filipinos shopped online in the past six months, yet only 52% actively use mobile banking apps, 29% use Internet Banking. Consumers want digital services that are fast, easy, secure, and human-supported. Value now means “worth it,” not just cheap Low prices still matter, but value-for-money, convenience, and personalized experiences increasingly drive choice—especially in banking and payments. What is shaping the new Filipino financial mindset? Filipino consumer confidence is fragile because macro uncertainty feels personal GDP growth slowed to 4.4% in FY2025, driven mainly by a sharp pullback in government capital formation and weaker government consumption. Let’s break it down. Corruption scandals in 2025 stalled infrastructure projects. This reduced jobs, delayed income flows, and weakened business confidence. As a result, consumer confidence indices turned negative in Q4’25, with concerns centered on corruption, inflation, and lower household income. Why does inflation still feel painful—even when it’s slowing? Inflation is lower, but prices are still… -------------------------------------------------------------------------------- Title: Beauty in 2026: Global shifts. Local realities. Real growth URL: https://develop.nielseniq.com/global/en/insights/report/2026/beauty-in-2026-global-shifts-local-realities-real-growth/ Type: Insight Published: 2026-04-06T14:09:31+00:00 Modified: 2026-04-09T12:10:05+00:00 Description: Global Beauty Views 2026 brings together expert insights from 20 key beauty markets, offering a data led view of how consumer preferences are evolving. Content: Report Beauty in 2026: Global shifts. Local realities. Real growth Download the full report Resources Thank you for your interest. You can now download the report below. Global Beauty Views 2026 Full Report Global Beauty Views 2026: Data-Driven Trends & Local Success Drivers  Global Beauty Views 2026 brings together expert insights from 20 key beauty markets, offering a data-led view of how consumer preferences, routines, and buying behaviour are evolving across the world. The report captures how global pressures—such as inflation, digital acceleration, and shifting cultural values—are reshaping beauty, while highlighting the local nuance that defines success in each market.  Key report highlights include:  Coverage of 20 influential beauty markets, including the US, China, India, Brazil, South Korea, Germany, and the UK   Deep analysis of how economic pressure and inflation are reshaping beauty routines globally   The growing global influence of K-Beauty as a benchmark for efficacy and formulation   Strong acceleration of e-commerce and digital-first discovery, with global beauty e-commerce value sales growing +18% in 2025, far outpacing offline growth  Ready to explore more global beauty insights? Learn More Beauty in 2026 is shaped by global forces but defined locally. Success will come to brands that move beyond chasing trends and truly understand people—how they live, what they value,… -------------------------------------------------------------------------------- Title: From Stores to Ecosystems: Beverage Alcohol Growth with TDLinx URL: https://develop.nielseniq.com/global/en/insights/education/2026/beverage-alcohol-ecosystems-growth-tdlinx/ Type: Insight Published: 2026-04-02T20:43:25+00:00 Modified: 2026-05-25T21:16:07+00:00 Description: Discover how beverage alcohol brands unlock growth by moving from store‑level planning to connected retail ecosystems. Content: In an increasingly fragmented regulatory environment, state‑by‑state alcohol‑by‑volume (ABV) rules are shaping what beverage alcohol products can be sold—and where. For fast‑growing categories like ready‑to‑drink (RTD) cocktails, low‑proof spirits, and moderated beer and wine, imprecision at the store level can mean missed opportunities, compliance risk, or costly missteps. Store‑Level ABV Intelligence for Smarter, Compliant Growth NIQ’s TDLinx ABV Table delivers the industry’s first store‑level ABV threshold intelligence, embedded directly within TDLinx’s universal retail and on‑premise location database. Covering grocery, liquor, convenience, drug, wholesale clubs, and mass merchandisers across 15 key states, the ABV Table maps exact beer, wine, and spirits ABV limits at the individual outlet level—paired with regulatory context and channel‑specific guidance. Whether you’re a supplier ensuring compliant shipments, a distributor navigating Utah’s strict beer caps or Pennsylvania’s expanded RTD allowances, or a brand identifying white space for innovation in Texas grocery or Florida mass channels, the ABV Table transforms regulatory complexity into a competitive advantage. Gain store-level insights with TDLinx to boost store performance, improve retail execution, and support smarter location-based strategies. Learn more Turning Regulatory Complexity Into Growth Intelligence The surge in RTD and low‑ABV innovation has exposed a major gap in traditional regulatory planning. State‑level summaries often… -------------------------------------------------------------------------------- Title: TDLinx Relationship Table: Unlock Hidden Retail Ecosystems URL: https://develop.nielseniq.com/global/en/insights/education/2026/tdlinx-relationship-table-hidden-retail-ecosystems/ Type: Insight Published: 2026-04-01T23:10:37+00:00 Modified: 2026-05-25T21:15:21+00:00 Description: Discover how the TDLinx Relationship Table maps connected retail ecosystems to drive smarter growth and activation. Content: Today’s retail and on‑premise environments are no longer standalone stores. They are complex, interconnected ecosystems—where a single airport, casino, hotel, or supercenter can seamlessly connect grocery, liquor, dining, lodging, and convenience within one high‑traffic footprint. What is the TDLinx Relationship Table? NIQ’s new TDLinx Relationship Table brings these hidden connections to light for the first time. By mapping relationships across trade classes and formats, it reveals how locations truly operate in the real world—whether that’s a grocery store with an attached liquor outlet, a casino with embedded bars and retail, or a hotel serving as the hub for multiple dining, nightlife, and convenience venues. Gain store-level insights with TDLinx to boost store performance, improve retail execution, and support smarter location-based strategies. Learn more Unlocking New Growth Through Connected Location Intelligence This powerful enhancement to NIQ’s industry‑leading TDLinx location database enables FMCG/CPG and BevAl brands, retailers, brokers, and marketers to move beyond single‑store thinking. With relationship intelligence, teams can uncover cross‑promotion opportunities, optimize multi‑format sales routes, identify white space within complex ecosystems, and activate coordinated, ecosystem‑wide strategies that drive incremental distribution, larger baskets, and increased revenue. Read the full article to see real‑world examples of how leading teams are using relationship intelligence… -------------------------------------------------------------------------------- Title: Redefinindo a inovação em CPG para um crescimento incremental URL: https://develop.nielseniq.com/global/pt/insights/analysis/2026/geracao-z-sazonalidade-saudabilidade-e-consumo-no-lar-moldam-as-tendencias-da-copa-em-2026/ Type: Insight Published: 2026-04-01T20:07:19+00:00 Modified: 2026-05-25T19:17:54+00:00 Description: Geração Z, saudabilidade e consumo no lar moldam as principais tendências de consumo para a Copa de 2026. Content: Cenário 2026 que ditará o consumo durante a Copa Macroeconomia: inflação acumulada no primeiro trimestre de 2026 ainda é maior versus mesmo período em 2022, no entanto, há uma queda na taxa de desemprego (11,1% em 2022 vs. 5,2% em 2026) e o fim dos impactos da pandemia reduziu a incerteza do consumidor. Esse ambiente mais estável tende a estimular o consumo e favorecer decisões de compra relacionadas ao evento. Saudabilidade: consumo de algumas categorias está crescendo devido à busca pela melhor saúde e mudança no estilo de vida. Geração Z: geração mais engajada com o Mundial, que consome conteúdos multiplataforma e que compra tanto no físico quanto no online. Acompanhar as preferências desta geração e inovações da jornada de compra online torna-se essencial para o sucesso da indústria e do varejo. Consumo dentro do lar: devido ao horário e às datas dos jogos da Copa, além da situação econômica e climática, o consumo dentro do lar tende a ser mais forte no evento deste ano. Sazonalidade: A junção entre Copa + inverno + Festa Junina + férias forma uma “super estação de consumo” que gera tanto previsibilidade quanto grandes oportunidades de ativação integrada. Tendência de bebidas zero é expoente… -------------------------------------------------------------------------------- Title: Wellness is no longer a category. It is the architecture of modern living URL: https://develop.nielseniq.com/global/en/insights/report/2026/wellness-is-no-longer-a-category-it-is-the-architecture-of-modern-living/ Type: Insight Published: 2026-04-01T18:30:54+00:00 Modified: 2026-07-01T07:34:33+00:00 Description: Wellness architecture is reshaping how consumers decide, shop, and live. Wellness is no longer a category. It is the system guiding modern behavior. Content: Wellness has crossed a threshold. What was once niche, aspirational, or corrective has become structural. Today, wellness defines how consumers evaluate products, retailers, systems, and brands. It is no longer about what is removed. It is about what works.  This shift is not philosophical nor aspirational, but quite observable across consumer behavior, spending, and technology. And it is accelerating.   From Avoidance to Optimization   Wellness used to mean less. Less sugar. Less fat. Less indulgence. That era is ending.  Consumers now pursue addition and impact. More protein, fiber, adaptogens, cognitive support. They expect every bite, sip, and daily ritual to contribute to physical resilience, mental performance, and quality of life.  Measurement is evolving with that expectation. Wellness is no longer judged by absence or compliance, but by effectiveness.   What does this product help me achieve today?  How does it support my health span?  Does it work?  This redefinition is reshaping food, beverage, beauty, household, and personal care simultaneously. The boundaries between them are dissolving because consumer goals are shared across categories.  Design Your Wellness Strategy for What Comes Next Connect with an NIQ wellness expert to understand consumer behavior and where growth is pooling across categories and channels Connect with our experts The Consumer Is Now the System   Consumers increasingly act… -------------------------------------------------------------------------------- Title: Time to notice Gen X: The generation still pouring on the BevAl basket  URL: https://develop.nielseniq.com/global/en/insights/report/2026/time-to-notice-gen-x-the-generation-still-pouring-on-the-beval-basket/ Type: Insight Published: 2026-04-01T15:40:21+00:00 Modified: 2026-04-08T18:29:03+00:00 Description: Gen X beverage alcohol spending continues to anchor category value. Learn how brands can win Gen X through wine, value-plus cues, and occasions. Content: For a category searching for its next cork-popping growth, the answer may already be on the shelf.  While industry conversation continues to swirl around what younger legal age consumers might do next, Gen X is already doing the work. Quietly. Reliably. And at a meaningful scale.  This is not a future-facing cohort. It is today’s transaction.  Follow the Money (Then Pour the Occasion)   Globally, Gen X drove an estimated $15.2 trillion in total spending in 2025. Within Beverage Alcohol, they account for 26 percent of total alcohol dollars worldwide and an even larger 27 percent of global wine spend.  That is not fad behavior or trial-led curiosity. That is consistent, repeat purchasing from a cohort that understands value and knows when it is worth paying for.  And that context matters, because alcohol is not growing its way out of this moment.  No Rising Tide, Just Smarter Sailing   Across regions, Beverage Alcohol remains under pressure. Off-premise declines persist in North America, Europe, and Asia Pacific, while on-premise performance varies by occasion and geography. The days of broad-based recovery are behind us.  The game now is not volume at all costs. It is winning the right buyers, in the right places, for the right occasions.  Gen X is already there.  Turn Gen X insight into action Book a consultation with our BevAl experts and uncork where the… -------------------------------------------------------------------------------- Title: Who You Test With Can Make or Break Innovation Decisions URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/who-you-test-with-can-make-or-break-your-innovation-decisio/ Type: Insight Published: 2026-04-01T09:36:50+00:00 Modified: 2026-05-25T16:57:12+00:00 Description: Testing with a narrow “target” feels efficient, but who you test with is one of the most consequential choices in innovation decisions. Content: In innovation testing, one question comes up consistently: Should we test with our target segment, or with a broader audience? On the surface, the answer feels obvious. After all, innovations are designed with someone in mind. Surely, testing with the “right” consumer target sharpens insights and reduces noise. Yet, decades of innovation evidence suggest the opposite. When testing focuses on a narrow target, it does not refine results; it often distorts them. The Hidden Risk of Testing Among ‘Targets’ Target audiences are, by definition, familiar. They already buy your category; most have your brand in their repertoire; they understand and respond well to your marketing language. That familiarity can inflate appeal, overstate potential, and mask real barriers to adoption. Successful innovation, however, does not generate growth by playing within a finite pool of target consumers. The evidence-based tenets of marketing science show that innovations often derive significant portions of volume outside their target by reaching lighter buyers, occasional users, considering future entrants, and unexpected usage occasions. When testing is confined to a predefined target, that expansion potential disappears from both the analysis and innovation planning – leaving money on the table. Why Broad Samples Are More Predictive of In Market… -------------------------------------------------------------------------------- Title: Geomarketing compendium: Purchasing power for food and related items - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/free-compendium-niq-purchasing-power-for-food-and-related-items/ Type: Insight Published: 2026-04-01T08:20:56+00:00 Modified: 2026-05-25T16:50:04+00:00 Description: How is purchasing power for food and related items distributed within 17 different countries? Find out in our free map compendium. Content: How is purchasing power for food and related items distributed within different countries across the world? Find out in our free compendium with maps for 17 countries. Download the compendium NIQ compendium How is the purchasing power for food and related items distributed regionally across 17 countries? Find out in our free compendium: Download the compendium Download our free compendium with 17 illustrative maps and find out how purchasing power for food and related items is regionally distributed. The international NIQ Purchasing Power for Retail Product Lines dataset reveals the regional purchasing power potential for many individual product lines: 1. Food and related items 1.1 food 1.2 alcohol-free beverages 1.3 alcoholic beverages 1.4 tobacco products 2. Health and hygiene products 3. Clothing 4. Shoes, leathergoods 5. Furnishings 6. Household products, glass, porcelain 7. Electrical household appliances 8.-11. Consumer electronics, information technology and photography 12. Watches, jewelry 13. Books, stationery 14.-15. Sporting goods, hobbies and recreation 16. Home improvement items Knowing about the regional distribution of spending potential for your product line allows you to tailor your sales and marketing endeavors according to the consumer preferences of particular regions. The resulting insights give you a decisive competitive advantage for all location-related… -------------------------------------------------------------------------------- Title: Business Confidence Survey URL: https://develop.nielseniq.com/global/en/insights/report/2026/business-confidence-survey/ Type: Insight Published: 2026-04-01T08:00:00+00:00 Modified: 2026-05-25T19:15:19+00:00 Description: Business Confidence Survey - NIQ: The biggest lever of growth in the On Premise isn’t flavour, format. Explore NIQ. Content: The exclusive poll reveals 51% of leaders feel confident about prospects for their business over the next 12 months. This is a steady recovery from a five-year low of 26% in October 2025, and reflects solid December trading as well as greater economic certainty.   The number of leaders feeling optimistic about the future of hospitality in general also bounced back, from 13% in late 2025 to 31% in the latest poll. Both confidence metrics are now at their highest points since mid-2024, but they remain well below pre-COVID levels. . Download the report to read more. Download the report Resources Select the resources you would like to download. Business Confidence Survey Feb26 -------------------------------------------------------------------------------- Title: Webinar - Client Academy Episode 2: Growth Beyond the Core URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/client-academy-growth-beyond-the-core/ Type: Insight Published: 2026-03-31T19:44:09+00:00 Modified: 2026-05-18T07:26:20+00:00 Description: Discover how brands are identifying new occasions, entry points and reasons to buy, and turning category expansion into measurable growth. Content: If growth feels harder than ever, it’s because many brands are chasing it in the same places, with the same levers, and expecting different results. Loyalty, frequency and portfolio optimisation can only go so far when categories themselves are under pressure. The brands that are still winning are doing something different: they’re redefining where demand comes from. What will you learn? In this webinar, we challenge some of the most common assumptions about growth and explore: Why many well‑researched growth strategies still fail to deliver What actually drives sustainable growth across categories today Why expanding participation matters more than squeezing existing buyers How leading brands are creating relevance beyond traditional category boundaries Drawing on data, proven frameworks and real‑world examples, we’ll show how brands are identifying new occasions, entry points and reasons to buy, and turning category expansion into measurable growth. This session is for marketers who want to move beyond incremental gains, rethink where future demand will come from, and make more confident growth bets in an increasingly constrained environment. Webinar overview: Request the recording Resources Select the resources you would like to download. Client academy episode 2 season 2, (Recording) Date: May 13th, 2026 , 11AM CET Presented by: Kellie… -------------------------------------------------------------------------------- Title: NIQ Pulso Latam URL: https://develop.nielseniq.com/global/es/insights/analysis/2026/niq-pulso-mensual-latam-descargar/ Type: Insight Published: 2026-03-31T14:08:06+00:00 Modified: 2026-05-25T21:16:03+00:00 Description: NIQ Pulso Latam: Descubre tendencias ocultas y oportunidades de crecimiento con el Pulso Mensual LATAM. Descúbrelo. Content: Descargue la versión de su país NIQ Pulso Mensual Colombia Descargar NIQ Pulso Mensual Ecuador Descargar NIQ Pulso Mensual Perú Descargar NIQ Pulso Mensual Perú Descargar NIQ Pulso Mensual Puerto Rico Descargar NIQ Pulso Mensual República Dominicana Descargar Producto Sales and Trade Hub Convierta la información del canal indirecto en acciones estratégicas con una plataforma que permite a los equipos de Ventas, Trade Marketing y Marketing anticipar desafíos, mejorar la ejecución y potenciar los resultados. Explorar ahora -------------------------------------------------------------------------------- Title: NIQ Perspective: How TikTok Shop Is Reshaping Beauty eCommerce in the U.S. URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-how-tiktok-shop-is-reshaping-beauty-ecommerce-in-the-u-s/ Type: Insight Published: 2026-03-31T13:44:40+00:00 Modified: 2026-05-25T18:06:17+00:00 Description: This perspective reveals how TikTok Shop became the #4 U.S. Health and Beauty eCommerce retailer, driven by discovery-led shopping behaviors. Content: Book a Strategy Call  This perspective reveals how TikTok Shop became the #4 U.S. Health and Beauty eCommerce retailer, driven by discovery-led shopping behaviors. With sales surpassing $4.4B and household penetration nearing 10%, brands must act now to capture this fast-scaling demand channel.  Get in contact Why it matters   Health and Beauty brands are facing a fundamental shift as social commerce moves from experimentation to material revenue impact.   Download The Perspective TikTok Shop Health and Beauty sales grew 84% year over year Making it the platform’s largest and fastest-growing category Nearly 10% of U.S. households shop TikTok Shop Spending $118 annually and purchasing 3 to 4 times per year. Vitamins, skin care, and fragrance dominate sales Redefining where and how beauty discovery converts to purchase. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “TikTok Shop continues its unrelenting growth, now ranking as the #4 US ecommerce retailer across health and beauty. What's most impressive is that it took them less than 3 years to achieve this. This growth represents a real shift… -------------------------------------------------------------------------------- Title: Life Insurance 2030: Why Decision Quality Will Define the Next Phase of Growth in India  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/life-insurance-2030-why-decision-quality-will-define-the-next-phase-of-growth-in-india/ Type: Insight Published: 2026-03-30T16:00:38+00:00 Modified: 2026-04-01T13:08:14+00:00 Description: India’s life insurance market continues to grow in value - but not in reach. This widening gap highlights a structural issue. Content: India’s life insurance market continues to grow in value - but not in reach. In FY25, premium income increased 6.7% to ₹8.86 lakh crore, even as life insurance penetration declined for the third consecutive year to 2.7% of GDP, down from 3.2% in FY22. Overall insurance penetration remained flat at 3.7%, while new individual life policies fell 7.39%, signaling that fewer households are entering - or meaningfully upgrading within - the category.  This widening gap highlights a structural issue. The market is scaling financially, but it is not deepening protection across the population. NIQ analysis points to a critical insight: the challenge is not awareness, product availability, or distribution reach. It is the quality of decisions consumers are being supported to make.  A Market Growing Without Deepening  India is now the 10th largest life insurance market globally by premium, yet insurance density remains low at USD 97 (life: USD 72), compared with a global average of USD 943 (life: USD 388). This disparity has persisted despite years of distribution expansion, regulatory reform, and rising incomes.  Initiatives such as higher FDI openness and the rollout of Bima Sugam are expected to reduce friction and improve transparency. However, easier access alone has not translated into higher penetration. Growth accelerates only when purchase and upgrade decisions feel clear, credible, and worth acting on The Four Decisions Holding Back Penetration  NIQ consumer evidence shows… -------------------------------------------------------------------------------- Title: Winning the Australian Omnichannel Liquor Shopper: Purchasing & Consumption Trends for 2026 URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/winning-the-australian-omnichannel-liquor-shopper-purchasing-consumption-trends-for-2026/ Type: Insight Published: 2026-03-30T14:24:23+00:00 Modified: 2026-03-31T23:19:03+00:00 Description: Omnichannel liquor purchasing is reshaping alcohol growth in Australia, as brands balance retail, on-premise, online and experience-led channels Content: Liquor purchasing is the most omnichannel it has ever been. Consumers now flow across traditional on-premise, off-premise retail, digital platforms, and experience-led spaces more seamlessly than ever.  This creates huge opportunity but also intense fragmentation for suppliers trying to understand where their category is winning or losing, and critically, where to invest next.  For brands, the challenge is not to “be everywhere” but rather to show up in the right places to meet the needs and motivations of their current and future consumers.  Winning in today’s landscape requires: continuously tracking where consumers are buying, drinking, and consuming  understanding how channels compete, complement, and reinforce each other  developing a channel strategy that adapts as occasions shift  The consumer evidence behind this is compelling, NIQ’s OPUS report tells us: The consumer evidence behind this is compelling, NIQ’s OPUS report tells us:  60% of Australians say they seek out brands they try in on-premise venues when later shopping in retail stores.  43% say they have purchased a drink in retail or on-premise directly because they saw it on social media or online.  Discovery, trial, and replenishment are now interconnected, and channel strategy must reflect this.  Retail Remains The Cornerstone, But Faces Continued Pressure Retail still anchors the liquor category, but engagement is softening. NIQ’s Omni shopper data highlights:  69.4% of… -------------------------------------------------------------------------------- Title: From Risk to Reward: Trust, Choice, and Growth in an Allergen-Aware Market  URL: https://develop.nielseniq.com/global/en/insights/report/2026/from-risk-to-reward-trust-choice-and-growth-in-an-allergen-aware-market/ Type: Insight Published: 2026-03-27T21:44:44+00:00 Modified: 2026-05-25T14:56:44+00:00 Description: Allergen‑aware shoppers are reshaping food retail. Learn where demand is growing, where gaps exist, and how brands can win trust and loyalty. Content: Food allergies and intolerances now influence how millions of households shop, spend, and choose brands. These shoppers are not niche. They buy more food and beverage overall and consistently lean toward products they trust to meet their needs. Yet for many, the shopping experience still feels risky, confusing, and limiting. The next generation of food shopping is allergen-aware  The findings in this report show where gaps exist today and where brands can act to win loyalty with a fast-growing, high-value shopper group by making it easier to shop with confidence.  Younger consumers are at the center of this shift. Gen Z reports the highest rates of common allergies and intolerances and is already shaping demand through their purchasing behavior. They expect clarity, transparency, and confidence on the shelf and online. As their spending power grows, these expectations will increasingly define what winning assortments look like.  Ready to act on these insights?  Connect with one of our experts to identify where you can win with allergen‑aware shoppers. Talk to an expert A market that is not keeping pace   Allergen-free options are harder to find than they were just a few years ago, even as interest remains strong. Price premiums remain a real barrier, and many shoppers feel overwhelmed trying to decode labels or confirm product safety. These incidences of friction often stop a purchase before it… -------------------------------------------------------------------------------- Title: The Whiskey Playbook: From Highlands to Highballs URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/the-whiskey-playbook-from-highlands-to-highballs/ Type: Insight Published: 2026-03-27T16:25:46+00:00 Modified: 2026-03-27T16:26:53+00:00 Description: Discover how whiskey trends are evolving across APAC markets and reshaping the On-Premise landscape. Content: The Asia Pacific On-Premise is steadily resetting the stage for whiskey and not in a one-size-fits-all way. Across South Korea, Japan, The Philippines, Singapore, Australia, and China, consumers and bartenders are reshaping the category through distinct serve preferences, new premium cues, and format innovation.  For brand owners, the opportunity is twofold: show up where the drink is actually consumed (and recommended) and tailor the story to how each market signals value.  Stay ahead in Whiskey – align your brand with the trends shaping the future of the category. Download our latest infographic to discover the opportunities and nuances across Asia-pacific markets. Download now Resources Select the resources you would like to download. APAC Whiskey Playbook Infographic -------------------------------------------------------------------------------- Title: Sunshine and St Patrick help drinks sales spring back to life URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/sunshine-and-st-patrick-help-drinks-sales-spring-back-to-life/ Type: Insight Published: 2026-03-27T12:08:34+00:00 Modified: 2026-05-25T17:09:21+00:00 Description: A long overdue spell of warm weather and a bumper St Patrick’s Day helped to revive On Premise drinks sales in mid-March. Content: NIQ’s Daily Drinks Tracker shows average sales in managed venues in the week to Saturday 21 March were 6.4% ahead of the same period in 2025. This made it the best performing week of 2026 so far.  Trading was boosted by sunny weather in many parts of the country, with sales up by 22.8% on Wednesday 18 March. Higher temperatures then gave operators and suppliers their strongest weekend since Christmas by a long way, as average revenue rose 4.8% and 9.4% on Friday 20 and Saturday 21 March respectively.  Sunshine also enhanced St Patrick’s Day, which has grown in popularity as a celebratory occasion in recent years. Sales on Tuesday 17 March soared 51.5% above the same Tuesday in 2025, as consumers flocked to pubs and bars for Irish-themed celebrations. It contributed to growth for nearly all drinks categories across the week, with wine (up 12.4%), soft drinks (up 13.7%), beer (up 5.3%) and cider (up 9.9%) all comfortably outpacing inflation.  The bumper week is a welcome return to growth for drinks sales after negative comparisons in seven of the first ten weeks of this year. The previous week, to Saturday 14 March, had seen sales drop 2.7% behind the equivalent period in 2025, as wet and grey weather continued. This also dampened down modest uplifts to sales provided by Mother’s Day, when sales were 3.5% behind the same occasion in 2025, and by the final round of fixtures in rugby’s Six Nations.  Rachel Weller, CGA by NIQ’s commercial lead, UK… -------------------------------------------------------------------------------- Title: The ever-changing pub  URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/the-ever-changing-pub/ Type: Insight Published: 2026-03-27T12:03:49+00:00 Modified: 2026-05-25T18:13:35+00:00 Description: The ever-changing pub - NIQ: When is a pub not a pub? That was the title of a session at the 2026. Explore NIQ. Content: The pub is one of Britain’s great institutions. It’s where consumers go to socialise, relax and celebrate, and where memories are made. And despite relentless challenges to both spending and costs in recent years, pubs remain a core component of hospitality. NIQ’s Hospitality Market Monitor reveals there were 35,214 community, high street and food pubs around Britain at the end of 2025, which means they make up well over a third of the country’s licensed premises.  A sturdy sector  Contrary to some opinions, pubs have been a relatively resilient sector in recent years. NIQ’s data shows channels including casual dining, restaurants and nightclubs have all seen sharper falls in site numbers than pubs since COVID. While consumers’ spending has been under severe pressure, sales trends for managed pub groups have also been reasonable. The NIQ RSM Hospitality Business Tracker shows they have outperformed restaurants for like-for-like growth for 15 months in a row.  But economic headwinds and changing consumer habits have brought significant changes to pubs. While the managed sector has been durable, thousands of community pubs have been lost, and thousands more have evolved. Traditional impressions of the pub—drink-led, community-focused, brewery-tied and historical—still apply in many cases, but they also need updating.   The changing face of the pub  For one thing, the model of pubs is changing fast. Leased and tenanted segments have been in decline for a sustained… -------------------------------------------------------------------------------- Title: Translate content URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/translate-content/ Type: Insight Published: 2026-03-26T22:32:28+00:00 Modified: 2026-03-26T22:33:20+00:00 Description: Toonaangevende videometingen met behulp van innovatieve technologie en hoogwaardige panels Gebruik de wereldwijde industriestandaard om het gedrag van het publiek vast te leggen en de effectiviteit van advertenties te vergroten… Content: Toonaangevende videometingen met behulp van innovatieve technologie en hoogwaardige panels Gebruik de wereldwijde industriestandaard om het gedrag van het publiek vast te leggen en de effectiviteit van advertenties te vergroten met de videomeetoplossingen van GfK Neem contact op Oplossingen / Totale videometing Oplossingen Neem contact op Verkrijg de inzichten die u nodig hebt om uw doelgroep te meten Sommigen hadden misschien voorzien dat televisie zou verdwijnen ten gunste van digitale media, maar niets is minder waar. Vandaag de dag blijft televisie de aandacht trekken en enorme advertentiebudgetten aantrekken voor wereldwijde merken. Media-eigenaren, omroepnetwerken en hun zenders, plus adverteerders en hun bureaus hebben nauwkeurige kijkcijfers nodig om strategische en tactische beslissingen te nemen. De oplossingen van GfK voor het meten van videokijkers bieden al decennialang de gouden standaard. Met onze toonaangevende oplossingen kunnen alle spelers: Campagnes te plannen en te adverteren met een maximaal bereik Onafhankelijke, objectieve metingen te gebruiken om de effectiviteit van reclamecampagnes aan te tonen Programmeringsbeslissingen te nemen op basis van kijkcijfermetingen per seconde Campagnes nauwkeurig te richten met behulp van een diepgaande analyse van de samenstelling van het publiek Effectieve strategieën te ontwikkelen om kijkers te winnen en te behouden door inzicht in hun kijkgedrag 3,1 miljoen… -------------------------------------------------------------------------------- Title: Agentic Commerce and AI in CPG: The New Growth Frontier URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/ab-test-blocks-the-new-growth-frontier/ Type: Insight Published: 2026-03-26T19:28:46+00:00 Modified: 2026-03-26T19:48:57+00:00 Description: Learn how AI, agentic commerce, and LLM discovery are reshaping CPG growth—and how brands can win with consumer-led innovation. Content: A welcome from The consumer packaged goods (CPG) industry is undergoing a profound transformation—perhaps the most significant in decades. Artificial intelligence (AI), agentic commerce, and large language model (LLM) product discovery are rewriting the rules of growth at extraordinary speed. The New Growth Frontier: How AI and agentic commerce tilt the scales toward challenger brands, a collaboration between NIQ and Kearney, explores what this transition means—and what brands of all sizes need to know to get ahead. For years, competitive advantage has been shaped by scale: think bigger budgets, broader distribution, and robust R&D pipelines, for example. But AI-democratized capabilities and new search and discovery pathways have made it possible for today’s emerging brands to innovate, test, and reach consumers with a level of precision and speed that wasn’t previously possible for them. Large manufacturers, meanwhile, are facing increasing pressure to reinvent the very systems that sustained their leadership.  This moment is more than another wave of digital transformation. It’s a structural reset of how consumers decide, discover, and buy—and importantly, how brands are evaluated by the algorithms influencing those decisions.  For large, established brands, go-to levers like mergers and acquisitions are no longer enough. Legacy players must reinvigorate innovation pipelines and compete for visibility in an environment where agents now reward the most relevant answer—not the biggest media budget. Those who can modernize their operating models, apply AI with strategic intent, and embrace the speed and adaptability that have propelled emerging brands… -------------------------------------------------------------------------------- Title: Kaufkraft-Kompass 2026: Wie konsumstark ist Deutschland? URL: https://develop.nielseniq.com/global/de/insights/events/2026/webinar-kaufkraft-kompass-2026-wie-konsumstark-ist-deutschland/ Type: Insight Published: 2026-03-26T14:44:54+00:00 Modified: 2026-05-25T21:14:36+00:00 Description: Erfahren Sie im On-Demand-Webinar, wie es um die Kaufkraft der Deutschen steht, wer wo wie viel Geld hat und was regionale Trends sind. Content: Die Kaufkraft als Motor des Konsums! Die Kaufkraft ist der zentrale Wirtschaftsfaktor, der die Konsummöglichkeiten der Bevölkerung eines Landes widerspiegelt. Wer viel hat, kann sich viel leisten. Wer weniger hat, versucht mit limitierten Mitteln möglichst gut über die Runden zu kommen. Damit wirkt sich die Kaufkraft unmittelbar auf Konsumpräferenzen, die Marktentwicklung von Produktkategorien und die Wachstumschancen von Herstellern und Händlern aus. Doch wie steht es um die Kaufkraft der Deutschen? Wer hat wo wie viel? Das Webinar bietet einen kompakten Überblick über die Kaufkraft 2026 in Deutschland. Erfahren Sie im On-Demand-Webinar alles Wichtige rund um die Kaufkraft: Kaufkraft – was ist das?Begrifflichkeiten, Definitionen & Abgrenzungen Die Kaufkraft der Deutschen im europäischen KontextEinordnung & Vergleich Kaufkraft 2026 in DeutschlandEntwicklung, regionale Trends, Gewinner & Verlierer  Schauen Sie sich jetzt das Webinar an! Zum Webinar Vielen Dank für Ihr Interesse! Schauen Sie sich jetzt das On-Demand-Webinar und eine PDF-Zusammenfassung der Inhalte an: On-Demand-Webinar PDF-Download Referent Filip Vojtech+49 911 395 2619filip.vojtech@nielseniq.com NIQ Marktdaten NIQ Marktdaten bieten regionalisierte Informationen zu Endverbrauchern, Handel und Gewerbe für eine Vielzahl von Märkten und helfen Ihnen dabei, Ihre Märkte, Umsätze und Standorte objektiv zu beurteilen – und das bis auf feinräumige Ebenen wie Postleitzahlen, Gemeinden oder sogar Straßenabschnitte. Erfahren Sie mehr -------------------------------------------------------------------------------- Title: The Future of Premium: Navigating consumer trade-offs with confidence URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-future-of-premium-navigation-consumer-trade-offs-with-confidence/ Type: Insight Published: 2026-03-26T14:20:14+00:00 Modified: 2026-05-25T16:37:30+00:00 Description: The Future of Premium: Navigating consumer trade-offs with confidence - NIQ: Learn how consumers. Explore NIQ. Content: As premiumisation is redefined, how can suppliers adapt premium portfolios and continue to win? NIQ revealed essential insights in an exclusive webinar, ‘The Future of Premium: Navigating Consumer Trade-offs with Confidence’. The webinar explored: Defining “premium” today The premium beverage landscape — performance shifts and drivers Why premium isn’t dead — where it still outperforms Who is the premium consumer Planning to win — in‑outlet execution and bartender advocacy New realities of Premiumisation Watch the webinar, now available on-demand Watch now The Future of Premium [embed]https://nielseniq.wistia.com/medias/7eqthzlklg[/embed] Here are ten of the top takeaways from the webinar 1 Most consumers choose quality over quantity…  NIQ’s global REACH research shows how many consumers take a ‘less is more’ approach to their drinks spending. Asked about their intentions with a set amount of money, two thirds (66%) say they would buy one or two high quality or luxury drinks—2 percentage points more than in 2024—while just 9% would choose four or five cheaper ones.   2 … But premium spend has been squeezed  While consumers are eager to spend, persistently high inflation has compromised their ability to do so in recent years. In the EMEA region, more than a quarter of On-Premise visitors intended to reduce their On-Premise spend due to rising costs. Meanwhile, significant numbers switched to lower-priced alternatives in the Off-Premise, where the value of premium… -------------------------------------------------------------------------------- Title: 2026 World Cup: How can brands drive sales based on consumer sentiment?  URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/how-brands-can-learn-from-the-olympics-to-drive-sales-during-the-2026-world-cup/ Type: Insight Published: 2026-03-26T13:58:55+00:00 Modified: 2026-05-15T16:50:52+00:00 Description: 2026 World Cup: How can brands drive sales based on consumer sentiment? - NIQ: The 2026 FIFA World. Explore NIQ. Content: What the 2026 World Cup means for consumer behavior  NIQ’s World Cup Hub helps marketers uncover high-value moments, optimize media, and measure real sponsorship impact across the full tournament cycle  Learn what Olympic insights revealed about consumer viewing and brand influence  The 2026 FIFA World Cup will be one of the largest cultural and commercial events of the decade — bringing together millions of fans across North America and generating massive shifts in how people watch, celebrate, shop, and engage with brands. For marketers, the opportunity is huge — but so is the complexity.  Major global sporting events reshape consumer behavior in ways that aren’t always intuitive. These viewing moments vary widely depending on audience, setting, and match importance, and they often create consumption spikes that brands must be ready to capture.  To help brands navigate this landscape, NIQ has launched the World Cup Hub, a unified, evidence-based insights program built to decode the most meaningful moments of the tournament and translate them into actionable commercial strategies.  What early World Cup insights reveal — and why it matters now   The World Cup will create its own economy of attention and consumption. In our pre-event World Cup reports tracking US and Canadian audiences, we found highly social and active viewing plans:  Over… -------------------------------------------------------------------------------- Title: Tech convenience vs the human touch in hospitality URL: https://develop.nielseniq.com/global/en/insights/report/2026/tech-convenience-vs-the-human-touch-in-hospitality/ Type: Insight Published: 2026-03-26T11:44:11+00:00 Modified: 2026-03-26T11:44:16+00:00 Description: Tech convenience vs the human touch in hospitality - NIQ: The biggest lever of growth in the On. Explore NIQ. Content: The latest GO Technology report in partnership with Zonal, shows nearly half (48%) of consumers think human interactions are the most critical factor in their hospitality experiences, +19pp vs a similar survey in 2023. This growth may partly reflect staffing changes that many operators have had to make following the immense pressure on their labour costs in recent years, which has reminded some guests of the importance of human engagement when they eat and drink out. But while people matter, technology is now at the core of hospitality journeys as well. Just over half (52%) say either that technology enables and enhances great experiences, or that it is a blend of the digital and human that provides the best visits. This desire for a combination of the two shows how guests want tech to slot into their experiences with no friction. The report explores many more crucial areas into how consumers are redefining the balance between human interaction and digital touchpoints, including age and demographic preferences, hospitality payment trends, tipping methods, and improvements. Download the full report to read more. Download the report Resources Select the resources you would like to download. GO Technology People vs Tech March 2026 -------------------------------------------------------------------------------- Title: Spring Starts Here: How Shoppers Plan Home Upgrades URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/spring-starts-here-home-upgrades/ Type: Insight Published: 2026-03-26T09:54:55+00:00 Modified: 2026-03-30T20:34:50+00:00 Description: See how shoppers are planning spring home projects—from DIY and outdoor upgrades to smart tech—and where brands can win this season. Content: Book a Strategy Call  This Perspective uncovers where spring upgrade demand is forming, how DIY and pro decisions split, and why outdoor projects matter now. It equips teams to capture seasonal demand by meeting shoppers at the right project, channel, and decision moment. Get in contact Why it matters   Spring 2026 upgrades reveal where shoppers are spending, how they choose retailers, and when they rely on brands for guidance. Download The Perspective Outdoor projects lead spring demand Shoppers prioritize yards, landscaping, and exterior upgrades, creating clear seasonal growth opportunities. DIY confidence is rising, with selective pro help Owners mix DIY and professional support, while renters lean more heavily into DIY projects. Smart home benefits drive conversion Energy savings, safety, and convenience are the top motivations shaping upgrade decisions. Home improvement leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “For retailers and brands looking to connect with home upgrade shoppers, this points to an opportunity. Anchor your spring storytelling in specific projects, provide decision support when… -------------------------------------------------------------------------------- Title: Designing for Demand During Uncertainty: FMCG Growth Insights URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/designing-demand-during-uncertainty/ Type: Insight Published: 2026-03-26T09:31:23+00:00 Modified: 2026-03-30T20:38:05+00:00 Description: Explore how inflation, global conflict, and shopper caution are reshaping food and beverage demand, trips, and value decisions. Content: Book a Strategy Call  Uncover how rising uncertainty is changing shopper decision making, trip behavior, and demand stability across food and beverage. As caution replaces impulse, brands must rethink value, execution, and retailer collaboration to protect trips and basket share. Get in contact Why it matters   Uncertainty does not eliminate demand. It compresses it, delays it, and redistributes it unevenly across categories and channels. Download The Perspective Shoppers are becoming more deliberate Raising the bar for relevance, value clarity, and confidence at the shelf. Gas prices and transportation costs are pulling dollars from the basket Accelerating pressure on discretionary and fresh categories. Retailer manufacturer collaboration It is now critical infrastructure for stabilizing demand and earning shopper trust. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “When uncertainty rises, the shopper demands simpler decisions and more predictable experiences. That elevates the retailer’s role as a curator of value and stability, and it fundamentally changes the brand’s role from demand driver to execution partner. Brands that… -------------------------------------------------------------------------------- Title: The Credibility Economy: How Trust Is Reshaping FMCG Growth URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/credibility-economy-fmcg-growth/ Type: Insight Published: 2026-03-26T09:19:22+00:00 Modified: 2026-05-25T16:59:57+00:00 Description: Discover how trust, verification, and third‑party validation are reshaping FMCG growth, pricing, and shelf performance. Content: Book a Strategy Call  This perspective reveals how credibility has become a commercial driver, reshaping shopper decisions across food and beverage categories. As scrutiny accelerates through guidelines, apps, and verification, brands without a response risk lost share and relevance. Get in contact Why it matters   Credibility is shifting from a brand attribute to an operating requirement with real financial consequences for CPG companies. Download The Perspective Trust now determines shelf performance Shoppers increasingly rely on government guidance, health professionals, and third-party apps to validate product choices. Scrutiny is expanding beyond niche concerns Glyphosate and microplastic anxiety now cut across everyday categories, exposing unprepared portfolios to risk. Algorithms are becoming gatekeepers Scan apps influence purchase, putting low-scoring products back and redefining who controls credibility at shelf. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “Food is entering a credibility cycle with real financial consequences. Companies that invest now in transparency, defensible data, and claim discipline will shape relevance as scrutiny accelerates through the decade. Those… -------------------------------------------------------------------------------- Title: From Aisle to Algorithms: International consumer in the age of Agentic AI  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/from-aisle-to-algorithms-international-consumer-in-the-age-of-agentic-ai/ Type: Insight Published: 2026-03-25T17:36:14+00:00 Modified: 2026-05-27T13:12:04+00:00 Description: Intentional consumers, AI-powered journeys, and shifting value expectations are reshaping the Tech & Durables landscape. Content: Tech & Durables (T&D) is entering a new phase defined by intentional consumers and accelerated digital transformation. After years of economic and supply‑chain disruptions, shoppers have become more value‑driven, selective, and digitally empowered across every step of the journey.  Between FY 2025, global T&D turnover climbed to 857 Bil (+5% YOY), signaling not just recovery but a shift toward smarter, research‑led purchasing powered by AI and omnichannel discovery. As consumers adopt agentic AI tools and demand clarity, trust, and convenience, brands must evolve to meet expectations shaped by data, transparency, and seamless digital engagement. The Rise of the Intentional, Value‑Centric Consumer Consumers are no longer passive participants in the purchase journey. They are informed, empowered, and strategic.  Since 2019, average T&D prices have risen +26.2%, shaped by supply volatility and premiumization trends. Yet consumers are not chasing the lowest price, they are seeking trust, durability, convenience, and long-term value.   35% of annual TCG revenue in key categories comes from top 7 promotional events held across 15 weeks.  Consumers want clarity, confidence, and convenience throughout their journey. Omnichannel research, verified reviews, warranties, and post‑purchase support increasingly define trust.  Value seeking goes mainstream, consumer choosing refurbish products over new products   “Consumers’ intentions are shaped by whoever provides the simplest, clearest, most credible path to decision‑making.” Nevin… -------------------------------------------------------------------------------- Title: Alimentación en España URL: https://develop.nielseniq.com/global/es/insights/report/2026/alimentacion-en-espana/ Type: Insight Published: 2026-03-25T14:39:09+00:00 Modified: 2026-05-25T14:03:33+00:00 Description: Analiza las tendencias y oportunidades clave del sector de alimentación en España con insights de NielsenIQ. Content: Un mercado con consumidores más exigentes El mercado de la Alimentación en España sigue siendo uno de los principales motores del gran consumo, aportando crecimiento incluso tras varios años de volatilidad. Sin embargo, este crecimiento responde hoy a nuevas dinámicas: mayor frecuencia de compra, cestas más pequeñas, un consumidor más consciente y una demanda cada vez más polarizada entre salud, conveniencia e indulgencia. Descubre cómo está evolucionando realmente la Alimentación en España, qué categorías y tendencias están impulsando el crecimiento y qué implicaciones tiene este nuevo escenario para marcas y retailers. Qué está impulsando hoy el crecimiento en Alimentación Se identifican tres grandes ejes que están redefiniendo el sector en España: Descubre cómo está evolucionando realmente el sector de la Alimentación, qué dinámicas están impulsando el crecimiento hoy y qué tendencias marcarán el futuro inmediato para marcas y retailers. Más visitas, pero cestas más pequeñas La frecuencia de compra se consolida como el principal motor del crecimiento en Alimentación, con más actos de compra al mes y un mayor control del gasto por ocasión. Un consumidor más consciente y exigente La salud, la nutrición y el bienestar forman parte ya del día a día, impulsando categorías como proteína, dietéticos, kéfir… -------------------------------------------------------------------------------- Title: Pet Care 2026: Still on the Leash, Not on the Chopping Block URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/pet-care-2026-still-on-the-leash-not-on-the-chopping-block/ Type: Insight Published: 2026-03-25T14:05:25+00:00 Modified: 2026-03-31T23:11:16+00:00 Description: Pet Industry Outlook 2026 reveals how cautious pet parents are redefining value, reshaping channels, and driving growth across premium, wellness, and cat care. Content: Pet parents are heading into 2026 with vigilance, not retreat. Essentials remain protected, even as households tighten elsewhere. Value is being redefined through intentional strategies that preserve care standards, while the marketplace fragments by channel role, species mix, and tier. Growth is concentrating, and it is rewarding brands and retailers that remove friction and deliver confidence, fast. Paws Before Wallets: How Pet Parents Are Rewriting Value  Across categories, consumers show restraint. In pet care, commitment holds. Pet parents continue to signal that they will sacrifice for themselves before compromising their pets’ needs. They are buying in bulk, delaying non-essentials, seeking deals more often, and cutting back selectively on services, while remaining loyal to trusted brands.  But deal seeking comes at a cost. Fatigue from constant price checking is growing, and time pressure is intensifying. Simplicity, clarity, and reliability are no longer nice to have. They are value drivers.  Turn pet parent intent into smarter strategy  Connect with our experts Where the Tail Is Wagging: Growth Is Getting More Selective  Total Pet Care reached $91.8B, with online growth far outpacing in-store performance. While nearly two-thirds of Pet Food still sells in-store, share continues to shift online across food, supplies, and treatments.  Momentum is not evenly distributed. Premium and super premium food… -------------------------------------------------------------------------------- Title: The Future of Premium webinar URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/the-future-of-premium-webinar/ Type: Insight Published: 2026-03-25T12:32:40+00:00 Modified: 2026-05-25T18:39:48+00:00 Description: Explore how shifting consumer expectations are reshaping the future of premium On-Premise drinks brands. Content: Navigating consumer trade-offs with confidence Premium brands have been a vital driver of drinks sales for years, but dynamics are changing fast. While consumers remain willing to trade up for elevated experiences, economic challenges have dented their disposable incomes and confidence. With their spend and choices becoming more considered and intentional, the premium segment faces mounting competition from more mainstream brands. As premiumisation is redefined, how can suppliers adapt premium portfolios and continue to win? NIQ reveals essential insights in an exclusive webinar, ‘The Future of Premium: Navigating Consumer Trade-offs with Confidence’. What we'll discuss: Defining 'premium' today The premium beverage landscape - performance shifts and drivers Why premium isn't dead - where it still outperforms Who is the premium consumer Planning to win - in-outlet execution and bartender advocacy What You’ll learn in this on-demand webinar Get an inside look at how Ask Arthur streamlines your workflows from start to finish. In this short on‑demand webinar, we walk through the essentials so you can get the most out of every feature. What we'll discuss: Introduction to Arthur Using Arthur on Templates Arthur’s Signals and Choosing One to Continue Your Workflows Context Carry to New Templates Concluding and Summarizing Workflows… -------------------------------------------------------------------------------- Title: Consumer Outlook: Consumption trends and future forecasts URL: https://develop.nielseniq.com/global/en/insights/hubs/2026/consumer-outlook/ Type: Insight Published: 2026-03-24T22:01:19+00:00 Modified: 2026-05-15T22:48:37+00:00 Description: NIQ’s annual global survey and analysis reveals how consumers think, feel, and spend so you can plan for demand shifts and growth in the year ahead. Content: Consumer Outlook:Consumption trends and future forecasts NIQ’s annual global survey and analysis reveals how consumers think, feel, and spend so you can plan for demand shifts and growth in the year ahead. Read latest report You need clarity to navigate a consumer landscape full of uncertainty. We can provide it. NIQ’s Consumer Outlook report helps CPG and Tech & Durables leaders understand the pressures shaping purchase decisions—value, trust, convenience, and channel behaviors. Powered by NIQ's Full View™ and an annual survey of tens of thousands of consumers around the world. Consumer Outlook translates change into clear commercial actions for manufacturers and retailers.  Read latest report Talk to our experts Consumer Outlook: Guide to 2026  The most important consumer shifts and consumption trends and what they mean for growth strategies.  Related insights Explore the latest content tied to NIQ’s most recent Consumer Outlook report. Trends over time Revisit past Consumer Outlook reports to see how consumer attitudes have evolved in recent years. How NIQ can help: Our Solutions NIQ delivers a trusted, comprehensive view of consumer buying behavior, unlocking new growth opportunities. Through cloud-based platforms, advanced analytics, and AI-driven insights, The Full View™ helps brands and retailers understand what consumers buy, why they buy it, and what to do next. Customer experiences… -------------------------------------------------------------------------------- Title: Why Consumers Say One Thing and Do Another - Say-Do Gap- NIQ URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/consumer-say-do-gap/ Type: Insight Published: 2026-03-24T08:55:24+00:00 Modified: 2026-03-24T08:55:30+00:00 Description: Why Consumers Say One Thing and Do Another - Say-Do Gap- NIQ: Explore the growing gap between what. Explore NIQ. Content: Ask consumers what they plan to buy, how they will behave, or which brands they prefer, and you will almost always get a confident answer. Watch what actually happens in market, and the story often looks very different.  And we are not even touching on the frequency of purchase. This disconnect, commonly labelled the “say–do gap”, has become one of the most debated challenges in FMCG. It is frequently cited as proof that consumer research is unreliable, that stated intent can’t be trusted, or that traditional insights are no longer fit for purpose. But that conclusion misses the point. The say–do gap is not a flaw in consumers. It is a signal about how decisions are really made and about how data needs to be designed, interpreted, and connected to reality. The myth of the “honest consumer” Consumers are not lying when they tell us what they intend to do. In fact, most are answering honestly, based on the information, emotions, and context available to them at that moment. The problem is that real-world purchasing rarely happens at that same moment, or under those same conditions. Price changes. Promotions intervene. Availability shifts. Habits override intentions. Social context matters. Cognitive shortcuts… -------------------------------------------------------------------------------- Title: Delivering the power of AI in a platform you can trust URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/ask-arthur-on-demand-webinar/ Type: Insight Published: 2026-03-24T08:26:41+00:00 Modified: 2026-05-29T16:12:59+00:00 Description: Ask Arthur on-demand webinar - NIQ: Unlock the full power of Ask Arthur with our comprehensive. Explore NIQ. Content: Delivering the power of AI in a platform you can trust Premium Value That Converts at Shelf Unlock the full power of Ask Arthur with our comprehensive on‑demand webinar designed for teams who want to streamline their processes and maximize productivity. Whether you're new to Arthur or looking to advance your skills, this session walks you step‑by‑step through the key features that elevate your workflow experience. Get an inside look at how Ask Arthur streamlines your workflows from start to finish. In this short on‑demand webinar, we walk through the essentials so you can get the most out of every feature. What we'll discuss: Introduction to Arthur Using Arthur on Templates Arthur’s Signals and Choosing One to Continue Your Workflows Context Carry to New Templates Concluding and Summarizing Workflows Defining the Beta‑Phase Period Download the on-demand webinar below or see more info on Ask Arthur here What You’ll learn in this on-demand webinar Get an inside look at how Ask Arthur streamlines your workflows from start to finish. In this short on‑demand webinar, we walk through the essentials so you can get the most out of every feature. What we'll discuss: Introduction to Arthur Using Arthur on Templates Arthur’s Signals… -------------------------------------------------------------------------------- Title: NIQ Pulso Latam URL: https://develop.nielseniq.com/global/es/insights/analysis/2026/niq-pulso-mensual-latam/ Type: Insight Published: 2026-03-23T19:47:20+00:00 Modified: 2026-05-25T21:15:41+00:00 Description: NIQ Pulso Latam: Descubra tend�ncias ocultas do varejo e comportamento do consumidor com o Pulso LATAM. Descúbrelo. Content: Descargue la versión de su país NIQ Pulso Mensual Colombia Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Colombia NIQ Pulso Mensual Ecuador Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Ecuador NIQ Pulso Mensual Perú Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual México NIQ Pulso Mensual Perú Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Perú NIQ Pulso Mensual Puerto Rico Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Puerto Rico NIQ Pulso Mensual Republica Dominicana Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual República Dominicana Producto Sales and Trade Hub Convierta la información del canal indirecto en acciones estratégicas con una plataforma que permite a los equipos de Ventas, Trade Marketing y Marketing anticipar desafíos, mejorar la ejecución y potenciar los resultados. Saber más !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '423745613070206'); fbq('track', 'PageView'); _linkedin_partner_id = "2806"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); (function(l) { if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])}; window.lintrk.q=[]} var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(window.lintrk); document.addEventListener("DOMContentLoaded", () => { const buttons = document.querySelectorAll("button, input[type='button'], input[type='submit']"); buttons.forEach(btn => { if (btn.textContent.trim().toLowerCase() === "Enviar" || btn.value?.trim().toLowerCase() ===… -------------------------------------------------------------------------------- Title: NIQ Perspective: How Women Are Reshaping Food and Beverage Growth  URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-how-women-are-reshaping-food-and-beverage-growth/ Type: Insight Published: 2026-03-20T15:00:34+00:00 Modified: 2026-03-20T20:03:46+00:00 Description: This Perspective reveals how women are redefining value, trip behavior, and health priorities across food and beverage. Content: Book a Strategy Call  This Perspective reveals how women are redefining value, trip behavior, and health priorities across food and beverage. As inflation reshapes routines, brands must adapt now to win repeat trips, justify price, and sustain growth. Get in contact Why it matters   Women now control the growth levers in food and beverage, forcing CPG brands to rethink value, health, and channel strategy.  Download The Perspective Women are prioritizing value that is clear, credible, and immediately justified, raising the bar for pricing and premium.  Higher trip frequency among women creates more chances to win, shifting growth from big baskets to everyday relevance.  Health and protein are becoming routine needs, expanding opportunity for brands that integrate function into daily consumption.  CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “Women are raising the bar for what earns a place in the basket. As spend concentrates around offerings that deliver immediate justification and everyday relevance, especially in health, the growth model shifts toward consistency over spikes. Repeatability, clarity, and usefulness… -------------------------------------------------------------------------------- Title: From Stadium to Sofa: How Immersive Product Content Builds Brand Loyalty During the World Cup 2026  URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/how-immersive-product-content-builds-brand-loyalty-during-the-fifa-world-cup-2026/ Type: Insight Published: 2026-03-20T13:46:58+00:00 Modified: 2026-05-25T18:18:29+00:00 Description: Immersive product content helps CPG and tech brands win World Cup shoppers by building trust, boosting conversion, and powering AI‑driven shopping experiences. Content: Why richer digital shopping experiences help CPG and Tech & Durables brands win shoppers during major sporting moments like the World Cup in 2026.   Every major sporting event brings the same familiar rituals: snacks on the table, friends around the TV, anticipatory tension rising as kickoff nears. But before fans settle into their sofas, a different kind of preparation is taking place: they’re researching, comparing and purchasing a variety of products online.  In these moments, brands aren’t just competing on price or availability. They’re competing for shoppers’ confidence. And confidence is built through one thing: high‑quality, immersive product content that is prepared for the future; including AI and agentic shopping.   For the first time, the FIFA World Cup is moving to North America, and that shift brings new opportunities for brands across the globe, but particularly in Canada, Mexico and the United States. With 16 host cities, and 48 different national teams competing, this brings not only a chance to spotlight North American food, beverages and products on the international stage, but also brings opportunities for world flavors to proliferate in American grocery stores.   As the summer approaches, both CPG and Tech & Durables brands have a unique opportunity to turn passive browsers into loyal, repeat customers. The secret lies in elevating the digital product experience.  What Fans Want from the 2026 World Cup Experience- the Living Room Stadium  The World Cup transforms homes into mini‑stadiums.… -------------------------------------------------------------------------------- Title: The iced drinks opportunity five insights shaping demand URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-iced-drinks-opportunity-five-insights-shaping-demand/ Type: Insight Published: 2026-03-19T15:38:21+00:00 Modified: 2026-05-25T15:51:29+00:00 Description: Iced beverages are experiencing growth, with younger, high‑spending consumers driving rising demand for iced coffee and tea. Content: Content NIQ’s Hot Beverages 2026 report, powered by CGA intelligence, is packed with essential intelligence on consumers’ habits and preferences that can fuel successful strategies across iced categories. It reveals accelerating take-up, with nearly a third of consumers now drinking iced coffee out-of-home—a 5 percentage point increase in just 12 months. There is similar momentum in iced tea, where consumption levels have jumped 6 percentage points year-on-year to 25%. Here are five insights to help businesses gain even more traction in 2026.  1. A young and high-spending market  NIQ’s demographic data shows iced drinks consumers are among the On-Premise’s most valuable guests. Those who buy iced tea spend an average of £175 per month on eating and drinking out, compared to £130 among all consumers. 53% of them are aged 18 to 34, which is an over-indexing of 19 percentage points. Iced drink buyers are also more likely than average to be city residents and parents.  2. A thirst for innovation Iced drink consumers are ready to switch up their choices. They are partly influenced by the weather, as more than two thirds of iced coffee drinkers say their selections change depending on the season. There’s strong appetite for innovation too, with well over a third of all consumers agreeing they more likely to experiment with flavours in iced coffees or teas. Venues need to be ready to satisfy this thirst for different offerings, and there is… -------------------------------------------------------------------------------- Title: NIQ’s Longstanding Relationship With Reckitt Drives Faster Innovation, Go-To-Market, and Customer-Centricity  URL: https://develop.nielseniq.com/global/kr/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/ Type: Insight Published: 2026-03-18T20:17:59+00:00 Modified: 2026-05-25T21:15:39+00:00 Description: NIQ와 함께 혁신 여정을 가속화하세요: AI 솔루션, 예측 인사이트, 그리고 전 세계 전문가는 브랜드의 성장과 소비자 만족을 지원합니다. Content: NIQ는 Reckitt Plc의 오랜 혁신 파트너로서 자부심을 느낍니다. 최근 우리는 인사이트 최고 책임자(Chief Insights Officer)인 일레인 로드리고(Elaine Rodrigo) 박사와 만나, 양사의 지속적인 협력 관계를 되짚어보고 NIQ의 BASES AI 스크리너가 어떻게 Reckitt가 그 어느 때보다 빠르게 소비자들에게 영향력 있는 새로운 혁신을 선보일 수 있도록 돕고 있는지 살펴보았습니다. Reckitt 소개 Reckitt는 건강, 위생 및 영양 분야의 글로벌 리더로, Dettol, Lysol, Finish, Durex, Nurofen, Gaviscon, Enfamil과 같은 브랜드를 통해 수백만 가정의 신뢰를 받고 있습니다. 영국에 본사를 둔 이 회사는 190여 개국에서 사업을 운영하며, 더 깨끗하고 건강한 생활을 지원하는 과학 기반의 제품을 제공하는 데 주력하고 있습니다. [embed]https://nielseniq.wistia.com/medias/ay3f04oaj3[/embed] NIQ, 고객 중심 혁신 기업으로서 레킷을 지원한 지 20년 이상 기념 NIQ와 레킷의 협력 관계가 22년 전으로 거슬러 올라가는 배경과, 그동안 우리가 어떻게 레킷의 과제 해결과 비즈니스 문제 해결을 위해 헌신적인 파트너 역할을 해왔는지 살펴봅니다. 로드리고 박사는 레킷이 소비자 데이터를 활용하여 고객 중심 비전을 실현하는 방법과, 조직 내에서 데이터 기반 의사결정을 장려하는 방식을 공유합니다. AI의 과제: 혁신을 더 빠르게 시장에 출시하기 로드리고 박사는 레킷의 AI 여정이 어떻게 고객 중심 비전을 뒷받침하는지 설명하고, 뛰어난 데이터 품질과 소비자 가치 및 선호도를 신뢰할 수 있게 반영한다는 점을 이유로 닐슨IQ의 BASES AI 스크리너를 선택한 배경을 밝힙니다. BASES AI 기반 혁신 검증 도구를 도입함으로써 레킷은 새로운 아이디어를 더 빠르게 평가할 수 있게… -------------------------------------------------------------------------------- Title: FMCG em Portugal URL: https://develop.nielseniq.com/global/pt/insights/report/2026/fmcg-em-portugal/ Type: Insight Published: 2026-03-18T10:22:52+00:00 Modified: 2026-03-18T12:52:59+00:00 Description: Descubre las claves del crecimiento en 2026 a través de la visión integral Full View que ofrece NielsenIQ. Content: Um mercado que cresce… mas de outra forma 2025 foi um ano de aceleração de crescimento em volumes, num contexto de inflação mais estabilizada. A inflação abrandou, os volumes voltaram a crescer e o mercado respirou, com um consumidor mais positivo. No entanto, o consumo não voltou ao “normal”. Mudou de forma mais estrutural. O que vemos hoje é um consumidor mais intencional, um retalho em reconfiguração e categorias a reagir a novas prioridades: conveniência, saúde, valor real e influência cultural. Se 2025 foi sobre “estabilizar”, 2026 vai ser sobre escolher bem onde apostar, especialmente num contexto de instabilidade mundial. O que 2025 nos mostrou (e como isso prepara 2026) Identificam-se três grandes eixos a marcar o mercado e a preparar o terreno para 2026: Descubra como o setor de FMCG está realmente a evoluir, que dinâmicas estão a impulsionar o crescimento hoje e que tendências irão marcar o futuro imediato para marcas e retalhistas. 2025 em resumo: inflação mais estável e crescimento com foco em volume Os dados do ano mostram estabilização do contexto inflacionário e um mercado mais suportado por volume, com crescimento no FMCG em Portugal.Ainda assim, o consumo mantém-se intencional e poupar continua a ser uma… -------------------------------------------------------------------------------- Title: Guida Beauty NIQ: la più completa fotografia del mercato Beauty in Italia URL: https://develop.nielseniq.com/global/it/insights/report/2026/guida-beauty-niq-la-piu-completa-fotografia-del-mercato-beauty-in-italia/ Type: Insight Published: 2026-03-17T17:32:38+00:00 Modified: 2026-06-09T09:22:52+00:00 Description: Guida Beauty NIQ: la più completa fotografia del mercato Beauty in Italia - NIQ: Applicando al settore. Scopri NIQ. Content: Guida Beauty NIQ NIQ lancia la nuova guida per leggere, comprendere e far crescere il mercato Beauty in Italia Scarica la presentazione della Guida Beauty Grazie per l'interesse dimostrato. Clicca sul link qui sotto e scarica il documento. Presentazione Guida Beauty NIQ / Una visione integrata del mercato Beauty in Italia Il mercato Beauty evolve rapidamente: nuovi canali, modelli distributivi sempre più articolati, consumatori difficili da intercettare con letture parziali.In questo contesto, prendere decisioni efficaci richiede una visione completa, affidabile e condivisa del mercato. La Guida Beauty NIQ nasce per rispondere a questa esigenza: uno strumento pensato per offrire la fotografia più completa del mercato Beauty in Italia, supportando aziende e operatori nella definizione di strategie più mirate, misurabili e orientate alla crescita. Applicando al settore Beauty l’approccio Full View di NIQ, la Guida Beauty integra dati provenienti da più fonti per restituire una lettura trasversale e coerente di tutti i canali di vendita. Il risultato è una comprensione approfondita di: Come si distribuisce il mercato, Dove si generano le opportunità Quali leve attivare per migliorare performance e copertura. Il valore di una vista Beauty omni‑canale Full View della categoria L’integrazione di dati e directory dei punti vendita consente di… -------------------------------------------------------------------------------- Title: NIQ Pulso Latam URL: https://develop.nielseniq.com/global/pt/insights/analysis/2026/niq-pulso-mensual-latam-es/ Type: Insight Published: 2026-03-17T15:38:22+00:00 Modified: 2026-05-25T21:15:35+00:00 Description: NIQ Pulso Latam: O Pulso Mensal LATAM revela tend�ncias de consumo e oportunidades estrat�gicas para. Descubra NIQ. Content: Descargue la versión de su país NIQ Pulso Mensual Colombia Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Colombia NIQ Pulso Mensual Ecuador Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Ecuador NIQ Pulso Mensual Perú Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual México NIQ Pulso Mensual Perú Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Perú NIQ Pulso Mensual Puerto Rico Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Puerto Rico NIQ Pulso Mensual Republica Dominicana Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual República Dominicana Producto Sales and Trade Hub Convierta la información del canal indirecto en acciones estratégicas con una plataforma que permite a los equipos de Ventas, Trade Marketing y Marketing anticipar desafíos, mejorar la ejecución y potenciar los resultados. Saber más -------------------------------------------------------------------------------- Title: Brand Equity em 2026: Construa uma Marca Forte para o Crescimento URL: https://develop.nielseniq.com/global/pt/insights/education/2026/how-to-build-brand-equity-that-converts-into-sales/ Type: Insight Published: 2026-03-17T14:51:21+00:00 Modified: 2026-05-25T21:15:34+00:00 Description: Você está construindo um brand equity que gera o “sim automático” nos consumidores e transforma a força da marca em vendas, participação de mercado e poder de precificação em 2026? Content: A atenção é abundante. O desejo pela marca é escasso. Se a sua marca desaparecesse amanhã tanto das prateleiras quanto das buscas, os consumidores perceberiam, se importariam e a procurariam ativamentre? Ou simplesmente iriam dar de ombros, escolher um concorrente e seguir em frente? Essas perguntas importam mais em 2026 do que importaram nas últimas décadas. Nosso relatório mais recente, CMO Outlook: Guide to 2026, explora como diretores de marketing (CMOs) e líderes de marca estão enfrentando problemas sem respostas fáceis — como a pressão por ativações de curto prazo que impulsionam os resultados deste ano (e não do próximo) em detrimento da construção de marca de longo prazo. Embora descontos, promoções e rajadas de publicidade hipersegmentada consigam elevar vendas e entregar resultados imediatos e mensuráveis, eles raramente constroem preferência de marca duradoura e podem corroer o poder de precificação ao longo do tempo. Existe também uma armadilha: a ativação funciona melhor quando há brand equity pré-existente para apoiar. Sem essa base, você acaba gastando mais para obter menos — e o resultado final não cresce. Errar o equilíbrio entre ativação de curto prazo e crescimento de longo prazo pode significar anos tentando recuperar o terreno perdido. Acertar esse equilíbrio… -------------------------------------------------------------------------------- Title: Brand Equity en 2026: Construye una Marca Fuerte para el Crecimiento URL: https://develop.nielseniq.com/global/es/insights/education/2026/how-to-build-brand-equity-that-converts-into-sales/ Type: Insight Published: 2026-03-17T13:57:50+00:00 Modified: 2026-03-17T17:58:11+00:00 Description: ¿Estás construyendo un brand equity que genere el “sí automático” en los consumidores y que convierta la fortaleza de la marca en ventas, participación de mercado y poder de precios en 2026? Content: La atención es abundante. El deseo por las marcas es escaso.  Si tu marca desapareciera mañana, tanto de los estantes como de los resultados de búsqueda, ¿los compradores lo notarían, les importaría y la buscarían activamente? ¿O simplemente se encogerían de hombros, elegirían a un competidor y seguirían adelante? Estas preguntas importan más en 2026 que en cualquier otro momento de las últimas décadas. Nuestro informe reciente, CMO Outlook: Guide to 2026, explora cómo los directores de marketing (CMOs) y líderes de marca están enfrentándose a problemas sin respuestas fáciles, como la presión hacia la activación a corto plazo que impulsa los ingresos de este año (en lugar del próximo), por encima de la construcción de marca a largo plazo. Aunque los descuentos, promociones y ráfagas de publicidad hipersegmentada pueden aumentar las ventas y ofrecer resultados inmediatos y medibles,rara vez construyen una preferencia de marca duradera y pueden erosionar el poder de fijación de precios con el tiempo. También existe una trampa: la activación funciona mejor cuando puede apoyarse en una base de valor de marca ya existente. Sin esa base de brand equity, se termina gastando más para obtener menos, y el resultado final no crece. Equivocarse en el equilibrio… -------------------------------------------------------------------------------- Title: Fewer Occasions, Higher Expectations: - GLP1 Innovations - NIQ URL: https://develop.nielseniq.com/global/en/insights/education/2026/fewer-occasions-higher-expectations-glp1/ Type: Insight Published: 2026-03-17T09:53:38+00:00 Modified: 2026-04-03T07:20:49+00:00 Description: GLP‑1 is shrinking consumption occasions. FMCG growth now depends on higher value, clearer purpose and satisfaction per moment. Content: GLP‑1 medicines are forcing FMCG leaders to confront a fundamental question: what happens to growth when appetite can no longer be assumed? While early debate has focused on which categories are “most at risk,” there has been a more profound shift: not in what consumers buy, but in how deliberately they choose. As appetite becomes regulated, fewer decisions happen on autopilot. The pattern cuts across categories, but the logic is consistent- fewer occasions, higher expectations. Frequency is under pressure; meaning is not Many FMCG categories have historically relied on frequency: daily snacks, routine treats, default drinks. GLP‑1 challenges this model by disrupting automatic consumption and increasing “moment scrutiny.” There is a recurring behavioral pattern: Products bought “by habit” face greater scrutiny Default choices lose ground to considered ones Consumers ask (often subconsciously): Do I really want this right now? This shows up differently by category, for example: Snacks must justify the moment, not just the craving Confectionery must earn its treat status rather than rely on routine Alcohol must anchor itself in occasion, experience or moderation cues The pressure point is not relevance; it is repeatability without purpose. The innovation shift: from “more newness” to “more value per occasion” One… -------------------------------------------------------------------------------- Title: URL: https://develop.nielseniq.com/global/en/insights/education/2026/595743/ Type: Insight Published: 2026-03-17T08:14:39+00:00 Modified: 2026-05-25T18:19:36+00:00 Description: - NIQ: Access NIQ educational insights and expert analysis on evolving retail and consumer trends. Explore NIQ. Content: Аналитика, охватывающая весь мир Практические данные об омниканальности. Изобретательные специалисты, которые меняют мир. Футуристические технологии, умножающие силу данных. И все это благодаря 100-летнему опыту. Подробнее о NielsenIQ ▶ -------------------------------------------------------------------------------- Title: NIQ Perspective: Good for you, built for the planet.  URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-good-for-you-built-for-the-planet/ Type: Insight Published: 2026-03-16T15:51:12+00:00 Modified: 2026-05-25T15:23:31+00:00 Description: Good-for-you sustainable food and beverage growth insights show how health and planet claims drive FMCG demand, pricing power, and brand choice. Content: Book a Strategy Call  This Perspective reveals how converging wellness and sustainability preferences are shifting category performance, pack claims, and pricing dynamics in Food & Beverage. With budgets tight and scrutiny high, brands must prove functional benefits and planet‑positive value to defend share and margins. Get in contact Why it matters   For CPG leaders, the “good for me, good for the planet” promise now decides who wins at shelf and search.  Download The Perspective Claims that convert Pair personal wellness benefits with sustainability cues to lift consideration and defend premium. Keep benefits obvious and verifiable. Value without compromise Offer affordable “better-for-you” formats as shoppers balance health goals and price sensitivity across grocery, snacks, and beverages. Proof over posture Translate purpose into proof with simple labels, credible certifications, and pack storytelling that performs instore and online. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “Regenerative agriculture is rapidly becoming a growth and risk story at the same time—premiumization when it’s proven, vulnerability when it’s vague. What’s being underestimated is how fast consumers are… -------------------------------------------------------------------------------- Title: Presente y futuro de la Belleza en España URL: https://develop.nielseniq.com/global/es/insights/report/2026/presente-y-futuro-de-la-belleza-en-espana/ Type: Insight Published: 2026-03-13T15:49:58+00:00 Modified: 2026-05-25T16:46:00+00:00 Description: Presente y futuro de la Belleza en España - NIQ: Explora las tendencias actuales y futuras que est�n. Descúbrelo. Content: Claves para crecer en un mercado cada vez más exigente El mercado de la Belleza en España sigue demostrando una capacidad única para crecer, incluso en un entorno económico marcado por la incertidumbre. Sin embargo, ese crecimiento ya no es homogéneo ni automático: responde a un consumidor más selectivo, a nuevas búsquedas de valor y a una transformación acelerada de los canales y de la experiencia de compra. Descubre cómo está evolucionando realmente el sector de la Belleza, qué dinámicas están impulsando el crecimiento hoy y qué tendencias marcarán el futuro inmediato para marcas y retailers. Lo que está cambiando en Belleza Se identifican tres grandes ejes que están redefiniendo el sector en España: Descubre cómo está evolucionando realmente el sector de la Belleza, qué dinámicas están impulsando el crecimiento hoy y qué tendencias marcarán el futuro inmediato para marcas y retailers. La Belleza como refugio emocional Incluso bajo presión económica, la Belleza mantiene su papel como categoría prioritaria, impulsada por la búsqueda de bienestar, cuidado personal y pequeños momentos de indulgencia. Un mercado cada vez más polarizado Conviven dinámicas distintas: desde el crecimiento del lujo accesible y categorías premium asequibles, hasta propuestas claramente orientadas al bienestar, la funcionalidad y… -------------------------------------------------------------------------------- Title: State of the North in Hospitality URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/state-of-the-north-in-hospitality/ Type: Insight Published: 2026-03-13T14:59:00+00:00 Modified: 2026-03-13T13:06:52+00:00 Description: The North of England remains full of opportunities for hospitality suppliers and operators despite tough market conditions. Content: Content That was among the messages from a session led by NIQ’s Karl Chessell at the recent Northern Restaurant & Bar show in Manchester. While the confidence of leaders and consumers alike has been sapped lately, trends have often been more positive than in the South and people remain eager to eat and drink out when they can. Here are five takeaways from 'The State of the North’ session. 1 Northern site numbers stable  NIQ’s Hospitality Market Monitor shows Northern regions of England recorded a drop of just 0.1% in licensed premises in 2025. With trading conditions so challenging, this represents a solid performance, and it’s fractionally better than the 0.2% decline for Britain as a whole last year. City centres including Liverpool (+1.5%) and Manchester (+1.1%) have even achieved growth. The headline numbers also cover rapid churn in the North, and although there were 1,026 site closures in 2025, there were also 994 new openings—a sign that entrepreneurs and investors continue to stream into hospitality.   2 Higher-than-average confidence This resilience has prompted leaders to start 2026 with very cautious confidence. The latest Business Confidence Survey from NIQ and Sona shows just over a quarter (27%) of leaders feel optimistic about prospects for their business over the next 12 months—a historically low figure but 7 percentage points higher than Britain’s hospitality leaders as a whole. 3 Enduring appeal of big nights out NIQ’s consumer data has shown a steady move towards early dayparts for eating and drinking out, but the picture is slightly different in the North. A third (33%)… -------------------------------------------------------------------------------- Title: What GLP-1s mean for hospitality URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/what-glp-1s-mean-for-hospitality/ Type: Insight Published: 2026-03-13T14:59:00+00:00 Modified: 2026-05-25T14:55:07+00:00 Description: As medicines like GLP‑1s move into the mainstream, they’re quietly reshaping the way people eat, drink and experience hospitality. Content: According to NIQ’s latest On-Premise User Survey (OPUS), 5% of adults in Britain are currently using weight loss drugs, while a further 9% have used them in the past year and another 5% have done so before that. In other words, nearly one in five people has engaged with GLP-1s at some time.   Usage is tilted towards older consumers. Just over half (53%) of users are aged 25 to 44, while 37% are 45 or older and only one in ten (10%) are 24 or younger. Crucially for hospitality, users also tend to be regular visitors to pubs, bars and restaurants. Well over half (57%) go out for food at least once a week - 20 percentage points more than average, and 48% drink out at the same rate. What it means for the On- and Off-Premise This indicates that some of hospitality’s most engaged consumers are modifying their diets. Nearly all (95%) GLP-1 users say their weight loss medicines have impacted their behaviour in some way, and 29% of them are either drinking less alcohol than before or drinking more slowly. Meanwhile, NIQ’s Consumer Panel shows households with a user are typically spending about 5% less on FMCG. These changes have major implications for how people allocate their spending. More than a quarter of GLP-1 users say they are ordering more nutritious dishes (29%) or choosing lower-calorie options (28%) now. Nearly as many are skipping starters or desserts (28%) or ordering starters or small plates instead… -------------------------------------------------------------------------------- Title: Soft start to Spring for drinks sales  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/soft-start-to-spring-for-drinks-sales/ Type: Insight Published: 2026-03-13T14:59:00+00:00 Modified: 2026-05-25T15:50:14+00:00 Description: Damp weather and patchy consumer confidence is holding down drinks sales as Spring begins, NIQ’s Daily Drinks Tracker shows. Content: The week to Saturday 7 March saw average sales in managed venues slip 6.4% behind the same week in 2025. Over the seven days before that, to Saturday 28 February, sales dropped 1.5% year-on-year.   Following strong Christmas trading, On-Premise sales have been more challenging in early 2026, with growth in only two of the first nine weeks of the year. Footfall has been held down by sustained periods of rain in many parts of the country, alongside hesitant spending.   Sales were down year-on-year on each of the first seven days of March. Conditions were particularly difficult at the weekend despite the benefits of Six Nations rugby fixtures, with rain pushing down comparatives to -7.9% and -12.1% on Friday and Saturday (6 and 7 March).     Long Alcoholic Drinks (LADs) have generally performed slightly better than other categories so far this year. Beer sales were down year-on-year by 1.2% and 4.8% in the weeks to 28 February and 7 March respectively, while cider dropped 1.4% and 8.2%. Soft drinks (down 1.1% and 9.8%) and wine (down 3.5% and 7.4%) were both negative as well. Spirits (down 9.8% and 12.1%) experienced the most challenging conditions of all.  Rachel Weller, NIQ’s commercial lead, UK & Ireland, said: “The wet and grey weather of early 2026 has made it hard for pubs, bars and restaurants to tempt people out of home, and it’s clear that many consumers continue to keep a very close eye on their spending. Operators and suppliers will now… -------------------------------------------------------------------------------- Title: Unlocking mixed drinks and spritz potential URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/unlocking-mixed-drinks-and-spritz-potential/ Type: Insight Published: 2026-03-13T14:59:00+00:00 Modified: 2026-05-25T18:27:56+00:00 Description: Unlocking mixed drinks and spritz potential: In a challenging spirits market, the spritz provides an. Explore NIQ. Content: Content After several years of steady growth, the Aperol Spritz has become Britain’s most popular cocktail. It attracted 13.6% of all cocktail spending in the third quarter of 2025—a very sharp increase of 3.7 percentage from the same period in 2024. The growth means it has overtaken both Sex on the Beach and Pornstar Martini as the nation’s biggest cocktail in volume terms. NIQ’s new Mixed Drinks Report provides more essential insights into this dynamic part of the market, helping pinpoint opportunities and sharpen category strategies.  Here are just six of the top takeaways. 1. An affluent and loyal base  Spritz drinkers are some of the On-Premise’s most valuable users. Three in five (59%) of them visit at least weekly, and they spend an average of £121 a week in the On-Premise. They are loyal to the spritz too, with a quarter (19%) choosing one every time or most times they go out—though there remains plenty of potential to increase the frequency of more occasional drinkers. 2. A gateway for new cocktail drinkers The spritz is a particularly appealing mixed drinks option for men and older consumers. Well over a third (38%) of drinkers are male, which is 5 percentage points more the average among all cocktail consumers. 9% of them are aged 65+, compared to 5% of all cocktail drinkers. This indicates that some drinkers are experiencing mixed drinks for the first time when they… -------------------------------------------------------------------------------- Title: Draft: AI URL: https://develop.nielseniq.com/global/en/insights/report/2026/draft-ai/ Type: Insight Published: 2026-03-13T14:43:10+00:00 Modified: 2026-03-15T18:34:21+00:00 Description: I am fickle, so you better be fast. Find the insight.Change the game. Intelligence is powerful. AI makes it unstoppable.  At NIQ, artificial intelligence transforms the world’s most complete consumer data… Content: I am fickle, so you better be fast. Find the insight.Change the game. Intelligence is powerful. AI makes it unstoppable.  At NIQ, artificial intelligence transforms the world’s most complete consumer data into faster insights, smarter decisions, and measurable growth. By combining trusted market measurement with advanced AI, NIQ helps organizations move from analysis to action at unprecedented speed.  AI Built for Consumer Intelligence  AI is only as powerful as the data behind it. NIQ combines the industry’s most trusted consumer data with advanced artificial intelligence to create a new generation of insights and analytics.  Our AI capabilities are designed specifically for consumer markets, helping organizations understand shoppers, anticipate demand, and respond to change faster than ever.  The result is intelligence that doesn’t just explain the past. It reveals what happens next.  The Full View™ of Consumers Understanding consumers requires more than isolated data. NIQ delivers the Full View™ of consumer and market dynamics by combining market measurement, consumer behavior insights, advanced analytics, and AI-powered technology. This integrated intelligence reveals:  What is happening in the market Why it is happening in consumer behavior What to do next to capture growth The result is intelligence that turns complexity into direction.   [embed]https://nielseniq.wistia.com/medias/deyf51islj[/embed] The World’s Leading Consumer Intelligence Company  NIQ captures trillions of consumer data signals every… -------------------------------------------------------------------------------- Title: Draft: Activation Landing Page URL: https://develop.nielseniq.com/global/en/insights/report/2026/draft-activation-landing-page/ Type: Insight Published: 2026-03-13T14:25:23+00:00 Modified: 2026-03-16T14:44:49+00:00 Description: My visit to the store.Any logic to it? Find the insight.Change the game. Insight only matters if it drives action. NIQ Activation transforms intelligence into measurable growth. By connecting deep consumer… Content: My visit to the store.Any logic to it? Find the insight.Change the game. Insight only matters if it drives action. NIQ Activation transforms intelligence into measurable growth. By connecting deep consumer understanding with predictive analytics and execution tools, NIQ helps organizations move from insight to impact.  Turn Intelligence Into Action  Today’s markets move quickly. Consumers shift priorities, channels evolve, and competition accelerates. Winning organizations don’t just understand change. They act on it. NIQ Activation connects consumer intelligence with the tools needed to innovate faster, execute smarter, and capture growth opportunities across the entire business. From innovation and pricing to media performance and retail execution, NIQ helps turn intelligence into action.  The Full View™ of Consumers Understanding consumers requires more than isolated data. NIQ delivers the Full View™ of consumer and market dynamics by combining market measurement, consumer behavior insights, advanced analytics, and AI-powered technology. This integrated intelligence reveals:  What is happening in the market Why it is happening in consumer behavior What to do next to capture growth The result is intelligence that turns complexity into direction.   [embed]https://nielseniq.wistia.com/medias/deyf51islj[/embed] The World’s Leading Consumer Intelligence Company  NIQ captures trillions of consumer data signals every week across retailers, channels, and industries. This unmatched data ecosystem connects point-of-sale transactions, e-commerce activity, consumer panels, product attributes, and economic… -------------------------------------------------------------------------------- Title: Draft: Intelligence Landing Page URL: https://develop.nielseniq.com/global/en/insights/report/2026/draft-intelligence-landing-page/ Type: Insight Published: 2026-03-13T13:42:13+00:00 Modified: 2026-03-15T18:34:18+00:00 Description: What we say and what we do,don't always match up. Find the insight.Change the game. Markets are moving faster than ever. Consumers are changing even faster. To stay ahead, organizations need more… Content: What we say and what we do,don't always match up. Find the insight.Change the game. Markets are moving faster than ever. Consumers are changing even faster. To stay ahead, organizations need more than data. They need intelligence.  NIQ delivers the world’s leading consumer intelligence platform, combining cross channel measurement, consumer behavior insights, and AI-powered analytics to reveal what’s happening in the marketplace, and what happens next.  Understand Consumers Across Every Channel  Consumers don’t shop in a straight line anymore. They move fluidly across retailers, devices, and channels throughout the path to purchase. Understanding these journeys requires a connected view of the market. NIQ delivers comprehensive omnichannel measurement, combining unified consumer data from both digital and physical retail environments. This approach generates powerful online and offline insights that reveal how consumers discover, evaluate, and buy products across the entire marketplace.  The Full View™ of Consumers Understanding consumers requires more than isolated data. NIQ delivers the Full View™ of consumer and market dynamics by combining market measurement, consumer behavior insights, advanced analytics, and AI-powered technology. This integrated intelligence reveals:  What is happening in the market Why it is happening in consumer behavior What to do next to capture growth The result is intelligence that turns complexity into direction.   [embed]https://nielseniq.wistia.com/medias/deyf51islj[/embed] The World’s Leading Consumer Intelligence Company  NIQ captures trillions of consumer data signals every week across retailers, channels, and… -------------------------------------------------------------------------------- Title: Key dates that shift footfall, spend and trial for alcoholic beverages URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/key-dates-that-shift-footfall-spend-and-trial-for-alcoholic-beverages/ Type: Insight Published: 2026-03-13T13:31:22+00:00 Modified: 2026-05-25T18:25:06+00:00 Description: Key dates that shift footfall, spend and trial for alcoholic beverages - NIQ: In the US, certain. Explore NIQ. Content: Upcoming occasions in particular – March Madness, St Patrick’s Day, Easter Weekend and Summer visitation – stand out as foundational demand drivers. Each moment carries distinct consumer motivations, occasion-driven footfall, generational skews and category opportunities.   March Madness: The month-long momentum builder  Nearly 1 in 3 consumers plan to visit bars and restaurants to watch March Madness, but the generational split shows just how energizing this tournament is among younger cohorts. 51% of Gen Z, and 45% of Millennials intend to go out for games, compared with 27% of Gen X and just 12% of Boomers. Weekly visitation patterns reinforce this energy, with Friday and Saturday popular days to visit bars and restaurants, driving footfall spikes on tournament days.  The multi-week structure of the tournament provides repeated engagement opportunities in the coming weeks, ideal for rotating promotions and visit-frequency incentives.  St Patrick’s Day St Patrick’s Day remains a flagship On-Premise moment, with 32% of consumers planning to visit bars and restaurants. Younger generations again lead the way, and traffic spans the full day, building from brunch into happy hour (40%), early evening (49%) and continuing late into the night. Preferred venues include sports bars (34%), neighborhood bars (27%) and Irish pubs (26%).  Drinks that drive the occasion include Beer, dominating the day as the top drink category (47%), followed by Whiskey, soft drinks, Vodka and… -------------------------------------------------------------------------------- Title: The UK Book Consumer 2025  URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/the-uk-book-consumer-2025/ Type: Insight Published: 2026-03-13T12:12:31+00:00 Modified: 2026-03-17T15:06:42+00:00 Description: Ahead of our Books and Consumers seminar, we unpack key insights from 2025 research, revealing trends across demographics, genres and formats. Content: Our 2025 roundup post explored the ups and downs of the UK print book market in the latest year, but in this digital age, that’s only part of the story, with e-books and audiobooks making up about a third of overall book purchases, according to the results of our monthly Books & Consumers survey. Steve Bohme will reveal the full-year results for the print and digital book markets at the UK Book Consumer presentation on 15 April, along with delving into who was buying more books in 2025 and how they were finding and buying those books, but let’s see how things are looking as of November.  Overall book purchases were down about 2% in January to November 2025 vs 2024, although within that, audiobooks posted growth, with the format projected to hit its highest level on record once again. The continued audiobook growth is stemming from both male and female consumers, across younger and older segments, but the types of audiobooks being bought more vary by group. Male and female consumers both under and over 45 were buying more fiction audiobooks in 2025 but with a more significant increase coming from male consumers, while women under 45 increased their non-fiction audiobook consumption. For children’s & YA audiobooks, women aged 45+ contributed the largest boost,… -------------------------------------------------------------------------------- Title: Digital Shelf 2026: How Shopper Behavior Is Changing URL: https://develop.nielseniq.com/global/en/insights/education/2026/digital-shelf-anchor-of-omnichannel-success/ Type: Insight Published: 2026-03-13T00:17:03+00:00 Modified: 2026-05-25T21:15:28+00:00 Description: Explore how the digital shelf landscape is evolving as shoppers rely on search, reviews, and AI to guide product decisions. Content: The Digital Shelf is Becoming the Center of the Shopper Experience Across retail, nearly every part of the shopper journey now connects to the digital shelf. Once focused on ecommerce listings, it has expanded into a core influence point that shapes awareness, comparison, and conversion across all channels. Several trends are driving this shift: Online channels represent roughly three quarters of CPG dollar growth, elevating the importance of digital touchpoints across categories. A growing share of U.S. retail sales includes digitally influenced moments, even for purchases completed in physical stores. Shoppers frequently check reviews, availability, and price from their phones while standing in the aisle. The digital shelf has become the environment where decisions take shape, regardless of checkout location. Why Digital Shelf Signals Matter More Than Ever Traditional shelf levers - placement, facings, pack strategy, and price - remain essential. Today, shopper expectations extend well beyond these fundamentals. Brands increasingly compete through factors such as: Search visibility across retailer apps, marketplaces, and social platforms Ratings and reviews Completeness and clarity of product information Imagery and content quality Availability indicators and fulfillment speed Price visibility Relevance to specific missions or needs These digital signals shape whether a shopper sees a product as trustworthy, relevant,… -------------------------------------------------------------------------------- Title: Best Experience Brand Belgium 2026 - NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-experience-brand-belgium-2026/ Type: Insight Published: 2026-03-12T21:30:00+00:00 Modified: 2026-07-14T08:29:55+00:00 Description: Best Experience Brand award is a new award of the Best Brand Research, specifically included for 2026. Discover the winner of 2026! Content: Best Experience Brand Belgium 2025 ← Back to Best Brands Best Experience Brand Best Experience Brand award is a new award of the Best Brand Research, specifically included for 2026. As the demands being placed on brand management are huge, classic differentiation by product or price is no longer enough. At a time in which brands are battling it out for attention and loyalty, experiences are the key to success. Yet brand experiences are so much more than individual touchpoints: they are the sum of all interactions that result in a consistent, relevant and emotional overall picture. Brand succeed when they offer more than just visibility – i.e. relevance, consistency and noticeable benefits.The causal model that helps us determine the Best Experience Brand combines seven dimensions in one benchmark: Experience Quality (Social), Momentum, Emotional Imprint, Connection, Optimism/Purpose and Resilience are also included in the model. 1. Screen Technology (TV) 96.5 POINTS 2. Personal Care Products 92.2 POINTS 3. Cookies 90.0 POINTS 4. Frozen Desserts 87.9 POINTS 5. Powered gardening  87.8 POINTS 6. Personal care Appliances 87.0 POINTS 7. Powered gardening  86.8 POINTS 8. Spreads, Sauces & Condiments 84.6 POINTS 9. Home care 84.4 POINTS 10. Retail Electro 83.9 POINTS Do… -------------------------------------------------------------------------------- Title: Best Overall Brand Belgium 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-overall-brand-belgium-2026/ Type: Insight Published: 2026-03-12T21:30:00+00:00 Modified: 2026-05-25T21:15:18+00:00 Description: Best Overall Brand Belgium 2026 - NIQ: Find out more about the Top 10 highest ranking brands in. Explore NIQ. Content: Best Overall Brand Belgium 2025 ← Back to Best Brands Best Brand Overall The Top 10 highest ranking brands in the award category Best Brand Overall based on their Share of Wallet and Share of Soul scores from the Best Brand Research. 1. Screen Technology (TV) 99.5 POINTS Details [infogram id="18b79b5e-796d-4965-92a8-0ccb21f7800f" prefix="tPy" format="interactive" title="1: Best Brands Overall - BE - Samsung"] 2. Cookies 85.5 POINTS Details [infogram id="e99a020a-9c77-4b5a-a29b-993d8b017087" prefix="Lns" format="interactive" title="2: Best Brands Overall - BE - Lotus"] 3. Frozen Desserts 84.5 POINTS Details [infogram id="93234b3f-bb70-45aa-9017-ba128bad79db" prefix="KdD" format="interactive" title="3: Best Brands Overall - BE - Magnum"] 4. Powered gardening 80.5 POINTS Details [infogram id="4d9fb3a7-71f5-4832-b289-1ce827e488ad" prefix="s0Y" format="interactive" title="4: Best Brands Overall - BE - Bosch"] 5. Spreads, Sauces & Condiments 80.5 POINTS Details [infogram id="c251644c-95b4-4ca0-982a-a22742a69e24" prefix="5fk" format="interactive" title="5: Best Brands Overall - BE - Devos & Lemmens"] 6. Coffee 79.6 POINTS Details [infogram id="dbe5d744-e2f1-4c72-9abd-eb77614a732f" prefix="SgO" format="interactive" title="6: Best Brands Overall - BE - Douwe Egberts"] 7. Personal care appliances 79.2 POINTS Details [infogram id="3bd5bde2-66a2-4ea1-b169-19946745879f" prefix="KFn" format="interactive" title="7: Best Brands Overall - BE - Philips"] 8. Sport & Energy drinks 77.8 POINTS Details [infogram id="a48a8271-a023-4e95-bfcd-8b3f6a06dfd4" prefix="Dbn" format="interactive" title="8: Best Brands Overall - BE - Red Bull"] 9. E-Bikes 75.3 POINTS Details [infogram… -------------------------------------------------------------------------------- Title: Best Product Brand Belgium 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-product-brand-belgium-2026/ Type: Insight Published: 2026-03-12T21:30:00+00:00 Modified: 2026-05-26T18:23:53+00:00 Description: Discover top brands ranked by consumer loyalty and performance metrics using NielsenIQ's latest insights. Content: Best Product Brand Belgium 2025 ← Back to Best Brands Best Product Brand Ranking of the Top 3 brands for Best Product Brand in each category, based on their Share of Wallet and Share of Soul scores from the Best Brand Research. Automotive 1. 63.5 POINTS Details [infogram id="28d046e9-42d9-43ee-9d81-0a9fa172007b" prefix="xTZ" format="interactive" title="1: Best Product Brand - Auto - BE - BMW"] 2. 61.7 POINTS Details [infogram id="07034b46-7539-4c9e-8632-f9ca43e7c028" prefix="nxd" format="interactive" title="2: Best Product Brand - Auto - BE - Volkswagen"] 3. 60.9 POINTS Details [infogram id="619cc6d5-0f23-4547-991c-cece3fe17dae" prefix="73G" format="interactive" title="3: Best Product Brand - Auto - BE - Audi"] Other Details 4. Mercedes-Benz5. Toyota6. Volvo7. Dacia8. Skoda9. Peugeot10. Kia Coffee 1. 79.6 POINTS Details [infogram id="dcf1c505-37c9-44d5-ba8d-95885fce701f" prefix="RPE" format="interactive" title="1 Best Product Brand - Coffee - BE - Douwe Egberts"] 2. 44.8 POINTS Details [infogram id="f45a1c30-9d58-49bc-b882-94e159204f86" prefix="ES5" format="interactive" title="2. Best Product Brand - Coffee - BE - NESCAFÉ Dolce Gusto"] 3. 42.6 POINTS Details [infogram id="c79fe6b7-bf85-45cb-aea8-ced6acfa3618" prefix="B07" format="interactive" title="3. Best Product Brand - Coffee - BE - Lavazza"] Other Details 4. Nespresso5. NESCAFÉ6. Starbucks7. SENSEO8. Rombouts9. illy10. Charles Liégeois Cookies 1. 85.5 POINTS Details [infogram id="982e1ed8-4369-4ecf-8ed2-83a4baeb72cc" prefix="hiP" format="interactive" title="1. Best Product Brand - Cookies - BE - Lotus"] 2. 57.7 POINTS Details [infogram… -------------------------------------------------------------------------------- Title: Best Brands Belgium 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-brands-belgium-2026/ Type: Insight Published: 2026-03-12T21:30:00+00:00 Modified: 2026-05-25T21:15:17+00:00 Description: Best Brands Belgium 2026 - NIQ: Discover Belgium�s strongest and most successful brands in the Best. Explore NIQ. Content: Best Brands Belgium 2025 Category overview On 12 March 2026, the best brands of 2025 in Belgium were awarded the Best Brands awards by Serviceplan and NielsenIQ. Best Brands – these are the brands that are commercially successful and trigger certain emotions: brands that shine, that stick in the mind of consumers and are associated with innovation and positive experiences. At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success. How do we determine a Best Brand based on data? Explore each of the award categories below and find out! You can find the press release of the event here. Best Brands Overall → Best Product Brand → Best Experience Brand → Do you want to take a deep dive into the results? If you'd like a deeper analysis and brand comparison, you can request a deep dive report for a small… -------------------------------------------------------------------------------- Title: NIQ Pulso Latam URL: https://develop.nielseniq.com/global/pt/insights/analysis/2026/niq-pulso-mensual-latam/ Type: Insight Published: 2026-03-11T20:52:55+00:00 Modified: 2026-04-07T23:40:24+00:00 Description: Descubra tendências ocultas do varejo e comportamento do consumidor com o Pulso LATAM da NIQ. Content: Descargue la versión de su país NIQ Pulso Mensual Colombia Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Colombia NIQ Pulso Mensual Ecuador Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Ecuador NIQ Pulso Mensual Perú Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual México NIQ Pulso Mensual Perú Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Perú NIQ Pulso Mensual Puerto Rico Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Puerto Rico NIQ Pulso Mensual Republica Dominicana Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual República Dominicana Producto Sales and Trade Hub Convierta la información del canal indirecto en acciones estratégicas con una plataforma que permite a los equipos de Ventas, Trade Marketing y Marketing anticipar desafíos, mejorar la ejecución y potenciar los resultados. Saber más -------------------------------------------------------------------------------- Title: O duradouro relacionamento da NIQ com a Reckitt impulsiona uma inovação mais rápida, um go‑to‑market mais ágil e um maior foco no cliente  URL: https://develop.nielseniq.com/global/pt/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/ Type: Insight Published: 2026-03-11T20:32:30+00:00 Modified: 2026-03-31T13:06:12+00:00 Description: O duradouro relacionamento da NIQ com a Reckitt impulsiona uma inovação mais rápida, um go‑to‑market. Descubra NIQ. Content: A NIQ tem orgulho de ser um parceiro de inovação de longa data da Reckitt Plc. Recentemente conversamos com a Dra. Elaine Rodrigo, Chief Insights Officer, para refletir sobre nossa colaboração duradoura e explorar como o BASES AI Screener da NIQ está ajudando a Reckitt a levar inovações de grande impacto aos consumidores mais rápido do que nunca. Sobre a Reckitt A Reckitt é líder global em saúde, higiene e nutrição, reconhecida por milhões de lares por marcas como Dettol, Lysol, Finish, Durex, Nurofen, Gaviscon e Enfamil. Com sede no Reino Unido, a empresa atua em mais de 190 países e se concentra em oferecer produtos baseados em ciência que promovem uma vida mais limpa e mais saudável. [embed]https://nielseniq.wistia.com/medias/xp7hb05x44[/embed] A NIQ celebra mais de 20 anos apoiando a Reckitt como uma inovadora centrada no cliente    Explicamos como o relacionamento NIQ‑Reckitt começou há 22 anos e como temos sido um parceiro dedicado para enfrentar desafios e questões de negócios ao longo desse período. A Dra. Rodrigo mostra como a Reckitt utiliza dados de consumidores para viabilizar suas ambições de centralidade no cliente e como ela promove a tomada de decisões orientada por dados dentro da organização. The AI Challenge: Getting Innovations… -------------------------------------------------------------------------------- Title: NIQ 与利洁时长期的合作关系推动了更快速的创新、更快的上市进程以及更强的以消费者为中心的战略 URL: https://develop.nielseniq.com/global/zh/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/ Type: Insight Published: 2026-03-11T20:22:27+00:00 Modified: 2026-03-31T13:06:13+00:00 Description: NIQ 与利洁时长期的合作关系推动了更快速的创新、更快的上市进程以及更强的以消费者为中心的战略 - NIQ: 借助 NIQ 加速您的创新旅程：AI. Explore NIQ. Content: NIQ 很自豪能够成为利洁时（Reckitt Plc）的长期创新合作伙伴。我们最近与首席洞察官 Elaine Rodrigo 博士进行了交流，回顾双方持久的合作，并探讨 NIQ 的 BASES AI 筛选工具如何帮助利洁时以前所未有的速度将有影响力的创新带给消费者。 关于利洁时 利洁时是全球健康、卫生和营养领域的领导者，深受数百万家庭信赖，旗下品牌包括滴露（Dettol）、来苏尔（Lysol）、Finish、杜蕾斯（Durex）、诺洛芬（Nurofen）、Gaviscon 和 Enfamil。公司总部位于英国，在 190 多个国家运营，专注于提供以科学为基础的产品，助力更洁净、更健康的生活 [embed]https://nielseniq.wistia.com/medias/8p7op57aqz[/embed] NIQ 庆祝支持利洁时超过 20 年，助其成为以消费者为中心的创新者     我们讨论了 NIQ 与利洁时的合作关系可追溯至 22 年前，以及在此期间我们如何始终作为值得信赖的合作伙伴，共同应对挑战和业务问题。 Rodrigo 博士分享了利洁时如何利用消费者数据实现其以消费者为中心的目标，以及她如何在组织内部推动以数据为依据的决策。 The AI Challenge: Getting Innovations To Market Faster Dr. Rodrigo outlines how Reckitt’s AI journey supports its customer centric ambition and explains the decision to choose NielsenIQ’s BASES AI Screener for its superior data quality and reliable reflection of consumer values and preferences.  Integrating the BASES AI powered innovation validation tool allows Reckitt to assess new ideas faster, helping marketing teams move from insight to winning concepts in far less time. The BASES AI Screener enables early learning, rapid iteration, and faster optimization [embed]https://nielseniq.wistia.com/medias/6oiox1pwb7[/embed]  “The whole idea of being innovative while putting consumers at the heart of what we do ...[is] so that we can bring our best kind of solutions... to consumers.”  Dr. Elaine Rodrigo, Chief Insights Officer, Reckitt Plc  AI 挑战：更快将创新推向市场 Rodrigo 博士概述了利洁时的 AI 旅程如何支撑其以消费者为中心的目标，并解释了之所以选择 NielsenIQ 的 BASES AI 筛选工具，是因为其卓越的数据质量以及对消费者价值观和偏好的可靠反映。 集成由 BASES AI 驱动的创新验证工具，使利洁时能够更快评估新想法，帮助营销团队在更短时间内从洞察走向制胜概念。BASES AI Screener 促进早期学习、快速迭代以及更快的优化 [embed]https://nielseniq.wistia.com/medias/ijf0u6uicr[/embed]  “在我们所做的一切中将消费者置于核心，同时保持创新的整体理念……[就是] 我们能够把我们最好的解决方案……带给消费者。” Dr. Elaine Rodrigo, Chief Insights Officer, Reckitt Plc  NIQ 的差异化优势 Rodrigo 博士阐述了 NIQ 的 AI 解决方案如何提供其他依赖“合成受访者”的市场方案所不具备的独特优势：NIQ 的 BASES AI Screener 不仅纳入了关于消费者偏好、动机及其他持续数据的最新更新，还整合了 NIQ 的零售管理销售数据（Retail Management Sales）。 This ensures that Clients benefit from insights that are validated and reinforced by actual sales behavior.  The data model… -------------------------------------------------------------------------------- Title: La lunga collaborazione tra NIQ e Reckitt favorisce un’innovazione più rapida, un go‑to‑market più veloce e una maggiore centralità del cliente URL: https://develop.nielseniq.com/global/it/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/ Type: Insight Published: 2026-03-11T20:12:15+00:00 Modified: 2026-03-12T13:57:05+00:00 Description: Accelera il tuo percorso di innovazione con NIQ: soluzioni di IA, insight predittivi e specialisti globali che aiutano i brand a crescere e a conquistare i consumatori. Content: NIQ è orgogliosa di essere un partner di innovazione di lunga data di Reckitt Plc. Di recente ci siamo confrontati con la dott.ssa Elaine Rodrigo, Chief Insights Officer, per riflettere sulla nostra collaborazione duratura ed esplorare come il BASES AI Screener di NIQ stia aiutando Reckitt a portare innovazioni ad alto impatto ai consumatori più rapidamente che mai. Informazioni su Reckitt Reckitt è un leader globale nella salute, nell’igiene e nella nutrizione, riconosciuto da milioni di famiglie per marchi come Dettol, Lysol, Finish, Durex, Nurofen, Gaviscon ed Enfamil. Con sede nel Regno Unito, l’azienda opera in oltre 190 paesi e si concentra su prodotti supportati dalla scienza che favoriscono uno stile di vita più pulito e più sano. [embed]https://nielseniq.wistia.com/medias/s64ubbiv0n[/embed] NIQ celebra oltre 20 anni di supporto a Reckitt come innovatore orientato al cliente    Spieghiamo come la relazione tra NIQ e Reckitt risalga a 22 anni fa e come siamo stati un partner impegnato nell’affrontare sfide e questioni di business in tutto questo periodo. La dott.ssa Rodrigo illustra come Reckitt sfrutta i dati dei consumatori per abilitare le sue ambizioni di centralità del cliente e come promuove le decisioni basate sui dati all’interno dell’organizzazione. The AI Challenge: Getting Innovations To Market… -------------------------------------------------------------------------------- Title: La relation de longue date entre NielsenIQ et Reckitt stimule une innovation plus rapide, une mise sur le marché accélérée et une approche plus centrée sur le client URL: https://develop.nielseniq.com/global/fr/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/ Type: Insight Published: 2026-03-11T19:56:51+00:00 Modified: 2026-03-12T13:57:47+00:00 Description: Accélérez votre parcours d’innovation avec NIQ : des solutions d’IA, des insights prédictifs et des spécialistes internationaux qui aident les marques à se développer et à ravir les consommateurs. Content: NielsenIQ est fière d’être un partenaire d’innovation de longue date de Reckitt Plc. Nous nous sommes récemment entretenus avec la Dre Elaine Rodrigo, Chief Insights Officer, pour revenir sur notre collaboration durable et explorer comment le BASES AI Screener de NielsenIQ aide Reckitt à apporter aux consommateurs des innovations percutantes plus rapidement que jamais. À propos de Reckitt Reckitt est un leader mondial de la santé, de l’hygiène et de la nutrition, reconnu par des millions de foyers pour des marques telles que Dettol, Lysol, Finish, Durex, Nurofen, Gaviscon et Enfamil. Basée au Royaume‑Uni, l’entreprise opère dans plus de 190 pays et se concentre sur des produits fondés sur la science qui favorisent une vie plus propre et plus saine. [embed]https://nielseniq.wistia.com/medias/s64ubbiv0n[/embed] NielsenIQ célèbre plus de 20 ans de soutien à Reckitt en tant qu’innovateur centré sur le client    Nous expliquons comment la relation NielsenIQ‑Reckitt remonte à 22 ans et comment nous avons été un partenaire engagé pour relever les défis et répondre aux questions business durant cette période. La Dre Rodrigo partage la manière dont Reckitt exploite les données consommateurs pour soutenir ses ambitions centrées sur le client et comment elle promeut la prise de décision fondée sur les données… -------------------------------------------------------------------------------- Title: Die langjährige Beziehung zwischen NIQ und Reckitt fördert schnellere Innovationen, schnellere Markteinführungen und eine stärkere Kundenorientierung URL: https://develop.nielseniq.com/global/de/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/ Type: Insight Published: 2026-03-11T19:44:08+00:00 Modified: 2026-03-12T13:58:30+00:00 Description: Beschleunigen Sie Ihre Innovationsreise mit NIQ: KI‑Lösungen, prädiktive Insights und globale Spezialisten, die Marken dabei unterstützen, zu wachsen und Verbraucher zu begeistern. Content: NIQ ist stolz darauf, ein langjähriger Innovationspartner von Reckitt Plc zu sein. Kürzlich haben wir uns mit Dr. Elaine Rodrigo, Chief Insights Officer, zusammengesetzt, um über unsere anhaltende Zusammenarbeit nachzudenken und zu erkunden, wie der BASES AI Screener von NIQ Reckitt dabei unterstützt, wirkungsvolle neue Innovationen schneller denn je zu den Verbrauchern zu bringen.  Über Reckitt Reckitt ist ein globaler Marktführer in den Bereichen Gesundheit, Hygiene und Ernährung und genießt das Vertrauen von Millionen Haushalten mit Marken wie Dettol, Lysol, Finish, Durex, Nurofen, Gaviscon und Enfamil. Das Unternehmen mit Hauptsitz im Vereinigten Königreich ist in mehr als 190 Ländern tätig und konzentriert sich auf wissenschaftlich fundierte Produkte, die ein saubereres und gesünderes Leben fördern.  [embed]https://nielseniq.wistia.com/medias/s64ubbiv0n[/embed] NIQ feiert über 20 Jahre Unterstützung für Reckitt als kundenorientierten Innovator    Wir erörtern, wie die Beziehung zwischen NIQ und Reckitt 22 Jahre zurückreicht und wie wir in dieser Zeit ein engagierter Partner bei der Bewältigung von Herausforderungen und geschäftlichen Fragestellungen waren. Dr. Rodrigo erläutert, wie Reckitt Verbraucherdaten nutzt, um seine kundenorientierten Ambitionen zu ermöglichen, und wie sie datengestützte Entscheidungsfindung innerhalb der Organisation fördert. The AI Challenge: Getting Innovations To Market Faster Dr. Rodrigo outlines how Reckitt’s AI journey supports its customer centric ambition and explains the decision… -------------------------------------------------------------------------------- Title: La prolongada relación de NIQ con Reckitt impulsa una innovación más rápida, una salida al mercado más eficiente y una mayor orientación al cliente URL: https://develop.nielseniq.com/global/es/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/ Type: Insight Published: 2026-03-11T19:23:15+00:00 Modified: 2026-03-31T13:06:54+00:00 Description: La prolongada relación de NIQ con Reckitt impulsa una innovación más rápida, una salida al mercado más. Descúbrelo. Content: NIQ se enorgullece de ser un socio de innovación de larga data de Reckitt Plc. Recientemente conversamos con la Dra. Elaine Rodrigo, Directora de Insights, para reflexionar sobre nuestra colaboración continua y explorar cómo BASES AI Screener de NIQ está ayudando a Reckitt a llevar nuevas innovaciones de alto impacto a los consumidores más rápido que nunca. Acerca de Reckitt Reckitt es un líder global en salud, higiene y nutrición, confiado por millones de hogares con marcas como Dettol, Lysol, Finish, Durex, Nurofen, Gaviscon y Enfamil. Con sede en el Reino Unido, la compañía opera en más de 190 países y se centra en ofrecer productos respaldados por la ciencia que promueven una vida más limpia y saludable. [embed]https://nielseniq.wistia.com/medias/njje4cc4r3[/embed] NIQ celebra más de 20 años apoyando a Reckitt como un innovador centrado en el cliente    Analizamos cómo la relación NIQ‑Reckitt se remonta a 22 años y cómo hemos sido un socio comprometido para abordar desafíos y cuestiones de negocio durante ese tiempo.  La Dra. Rodrigo comparte cómo Reckitt aprovecha los datos de los consumidores para habilitar sus ambiciones centradas en el cliente y cómo promueve la toma de decisiones basada en datos dentro de la organización.  The AI Challenge: Getting… -------------------------------------------------------------------------------- Title: Creating Your Pathway to Growth URL: https://develop.nielseniq.com/global/en/insights/report/2026/creating-your-pathway-to-growth/ Type: Insight Published: 2026-03-11T16:01:16+00:00 Modified: 2026-05-25T16:46:09+00:00 Description: Creating Your Pathway to Growth - NIQ: The FMCG landscape enters 2026 marked by both resilience and a. Explore NIQ. Content: The FMCG landscape enters 2026 marked by both resilience and a new layer of complexity. While categories continue to operate in a climate of cautious consumer spending, the way people navigate choices is expanding beyond traditional boundaries.   Consumers are adopting broader repertoires, fluidly moving across categories in search of solutions that meet their needs, fit their budgets, and deliver genuine value. In this environment, growth no longer comes from defending established territory—it comes from understanding how category lines are blurring, where new occasions emerge, and how brands can create fresh entry points to spark demand.  Success now hinges on expanding relevance—showing up in more moments, solving more jobs, and competing across a wider set of alternatives than ever before. Brands must be discoverable where consumers actually make decisions, compelling in the occasions that matter, and unmistakably clear in the value they offer.  Amid shifting economic pressures, evolving behaviors, and an increasingly horizontal competitive landscape, the brands that embrace a more expansive view of their category—and act with focus and agility—will unlock the next wave of FMCG growth.  To view the full report, please complete the form below. Resources Select the resources you would like to download. Creating Your Pathway to Growth NIQ -------------------------------------------------------------------------------- Title: Como o avanço das bets exige novas estratégias de marcas e varejistas URL: https://develop.nielseniq.com/global/pt/insights/analysis/2026/bets-entram-no-orcamento-familiar-e-pressionam-o-consumo-o-novo-retrato-do-shopper-brasileiro/ Type: Insight Published: 2026-03-11T15:57:24+00:00 Modified: 2026-05-25T14:53:10+00:00 Description: As apostas online impactam o orçamento familiar e transformam o comportamento do shopper brasileiro em 2026. Content: 26,3% dos lares participaram de jogos de apostas em 2025 Estudo inédito da NielsenIQ Brasil revelou que 26,3% dos domicílios fizeram algum tipo de aposta no ano, mostrando que as bets ganharam espaço nos gastos dos lares em 2025. Entre esses lares, 49% enxergam a prática como uma forma de obter renda extra. De acordo com a pesquisa, 10% dos lares apostadores admitem substituir algum gasto devido às apostas. Dentre eles, 47% apontam que a categoria de alimentos perde espaço, enquanto 45,3% dizem que as apostas impactam mais as contas fixas (água, luz, internet). A principal estratégia adotada pelos consumidores apostadores para acomodar esse novo gasto é reduzir a quantidade de itens comprados — 60% das categorias registraram diminuição no volume adquirido. “Já havíamos identificado que apostar se tornou uma prática popular e comum na rotina do consumidor brasileiro. Agora, os números apontam também a dimensão que essa prática está tomando dentro dos gastos do domicílio e na renda dos apostadores.” Gabriel Fagundes, Líder de Insights para Indústria, NielsenIQ Modalidades e perfil As principais modalidades de apostas adotadas pelo brasileiro são a Mega-Sena e o Jogo do Tigrinho, indicados por 15,8% e 7,7% dos lares apostadores, respectivamente. O jogo do… -------------------------------------------------------------------------------- Title: Webinar: How Industry Leaders Are Scaling the Refurbish Market URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/webinar-how-industry-leaders-are-scaling-the-refurbish-market/ Type: Insight Published: 2026-03-11T14:59:00+00:00 Modified: 2026-05-25T21:15:22+00:00 Description: As consumer demand for affordable and sustainable options accelerates, refurbished products are moving from the margins into the core of business strategy. Content: How Industry Leaders Are Scaling the Refurbish Market: Webinar Consumer behavior, device lifecycles, and value perceptions are changing fast. This on‑demand webinar brings together experts from Vodafone, Recommerce, and Back Market to unpack the trends driving refurbish growth - and how leading players are responding. Watch now Thanks for your interest! Here you go... Watch the webinar and contact your NIQ team to discuss about T&D industry trends. [embed]https://nielseniq.wistia.com/medias/rfud3fyu49[/embed] Webinar description Refurbish is no longer a niche - it’s a fast‑growing commercial opportunity As consumer demand for affordable and sustainable options accelerates, refurbished products are moving from the margins into the core of business strategy. Industry leaders are rethinking how refurbish can drive incremental revenue, margin resilience, and long‑term customer loyalty.   In this expert‑led webinar, senior leaders from across the refurbish ecosystem explore:  The size and trajectory of the refurbish market - and why momentum is accelerating  How consumer perceptions and buying behavior are evolving  Where the real growth opportunities lie today, and what’s next  Learn how leading players are operationalizing refurbish at scale and embedding it into long‑term strategies. Missed the live discussion? Watch industry leaders unpack what’s driving refurbish adoption today - and what it takes to scale responsibly as the market accelerates. Watch now Thanks for your interest! Here you… -------------------------------------------------------------------------------- Title: rum in the us: where growth still lives and how to capture it URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/rum-in-the-us-where-growth-still-lives-and-how-to-capture-it/ Type: Insight Published: 2026-03-11T13:36:28+00:00 Modified: 2026-05-25T19:47:40+00:00 Description: rum in the us: where growth still lives and how to capture it: Rum is facing headwinds in its. Explore NIQ. Content: Content The Rum category in the US is navigating a complex landscape – one shaped by moderation trends, economic pressure, shifting consumer values and an increasingly premium-orientated marketplace. It’s a category challenged in its mainstream core, yet full of untapped opportunity in premium segments, younger drinker engagement and state-level pockets of resilience.   The bigger picture  The US beverage alcohol market across the On- and Off-Premise reached $222 billion in the latest 52 weeks*, down -1.1% from the year prior – an environment shared by moderation, macro-economic strain, and shifting demographics. Almost half (49%) of this spend still runs through the On-Premise, emphasizing its continued influence on brand building and trade momentum.   Spirits sales performance varied by channel, On-Premise (+1.3%), In-store (-0.3%), Online (+1.3%), click and collect (+15%) and delivered (-1%). This fragmentation highlights the need for a channel-specific strategy, with Rum in particular, where the story diverges dramatically by segment.  .   Rum today: Declining in the mainstream, growing at the edges Across Total On-Premise spirits, Rum’s share slipped to 8.8%, down 0.4pp, with value (-2.3%) and volume (-6.8%) declining. Rum was outperformed by value-positive categories like Tequila, Whiskey and Vodka, highlighting a competitive context where brands must work harder to justify space on the backbar and inclusion in cocktail programs.   Light Rum, often the chosen base for mainstream cocktails, lost the most… -------------------------------------------------------------------------------- Title: Solving the Omni Challenge – How Can Brands Win in an AI‑Driven, Fragmented Commerce World URL: https://develop.nielseniq.com/global/en/insights/report/2026/solving-the-omni-challenge-how-brands-win-in-an-ai-driven-fragmented-commerce-world/ Type: Insight Published: 2026-03-11T13:00:00+00:00 Modified: 2026-05-25T15:11:11+00:00 Description: Solving the Omni Challenge – How Can Brands Win in an AI‑Driven, Fragmented Commerce World - NIQ. Explore NIQ. Content: Key Highlights Why today’s AI‑driven, omnichannel landscape requires complete, consistent product content  How fragmented commerce ecosystems impact visibility, trust, and shopper decisions  What brands must do to ensure products are discoverable by both people and AI  The Omni Challenge Has Arrived Shoppers no longer follow linear, channel-specific paths. Instead, they move fluidly across retailers, marketplaces, social platforms and AI assistants. Visibility is earned, not guaranteed and brands face new levels of complexity across evert touchpoint.   Success is dependent on accurate, transparent and consistent product information everywhere a shopper might encounter the brand. A missing image or outdated attribute can lead to lost sales, abandoned baskets and damaged trust. Layered on top of this are increasing retailer requirements, rapidly evolving social commerce tools and AI systems that shape product discovery in ways that brands cannot afford to ignore.   Fragmentation isn’t slowing down, it is accelerating.   This is the omni challenge:   The urgent need for brands to manage, optimize and activate complete product content everywhere commerce happens. All at the speed that todays shoppers expect and the precision that AI algorithms demand.  Download the full guide    Equip For Victory  Solving the omni challenge isn’t just about responding to today's challenges, it is about investing in tomorrow's possibilities.   Winning in this environment requires more than meeting individual retailer specifications; it demands a unified source of product truth that ensures accuracy, consistency, and speed… -------------------------------------------------------------------------------- Title: Europe’s On-Premise: The shifts shaping a resilient horeca culture  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/europes-on-premise-the-shifts-shaping-a-resilient-horeca-culture/ Type: Insight Published: 2026-03-11T09:17:04+00:00 Modified: 2026-03-11T13:48:40+00:00 Description: Europe's On-Premise: The shifts shaping a resilient horeca culture - NIQ: Europe’s rich food and. Explore NIQ. Content: The enduring appeal of the European On-Premise   Europe has long dominated global hospitality rankings, topping accolades such as the renowned Michelin Guide with countless starred fine-dining restaurants. Similarly, Europe claims nearly half of the entries on the coveted World’s 50 Best Bars list. Emerging European cities (recently Tirana and Bratislava) regularly join the chart, underscoring the vibrancy and dynamism of the continent’s bar scene. Admittedly, new venues from alternative hospitality markets – from Brazil to Singapore – are increasingly featured in these rankings too. Yet, rather than a decline in European relevance, they demonstrate the enduring appeal of the European On-Premise lifestyle and its influence on societies around the world.   In recent years, a range of global and regional challenges – from inflation to rising energy costs – have negatively impacted the sector with reduced visits to bars, pubs, and restaurants. But Europeans’ desire to drink and eat out has not faded. Three out of five people still rely heavily on the On-Premise as part of their lifestyle, with a striking 15% saying they would feel lost without it.   The daytime night out While brands and operators can be confident that the continent’s strong connection to the On-Premise is unlikely to weaken any time soon, recognising the current challenging climate is essential to assessing strategies effectively.… -------------------------------------------------------------------------------- Title: Map of the Month: Single Households, Germany 2025 URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/map-of-the-month-single-households-germany-2025/ Type: Insight Published: 2026-03-11T08:51:47+00:00 Modified: 2026-03-11T08:51:54+00:00 Description: Our Geomarketing Map of the Month for March shows the regional distribution of single households in Germany in 2025. Content: Our Geomarketing Map of the Month for March shows the regional distribution of single households in Germany in 2025. According to the latest NIQ study on demographics, single-person households are the most common household type in Germany, accounting for 41.60 percent, followed by multi-person households without children (31.25 percent) and multi-person households with children (27.15 percent). The highest share of single households is recorded in the urban district of Regensburg, where 55.91 percent of all households are inhabited by only one person. Bielefeld, with 41.65 percent, lies almost exactly at the national average. The lowest share of single-person households can be found in the district of Cloppenburg, where they make up only 31.29 percent of all households. Download the map in high-resolution JPG format... The map may be freely distributed and reproduced if the following attribution is included: "Illustration: NIQ Geomarketing". Further insights into NIQ Geomarketing's market data offering can be found here. -------------------------------------------------------------------------------- Title: Bild des Monats: Singlehaushalte, Deutschland 2025 URL: https://develop.nielseniq.com/global/de/insights/infographic/2026/bild-des-monats-singlehaushalte-deutschland-2025/ Type: Insight Published: 2026-03-11T08:01:52+00:00 Modified: 2026-03-11T08:01:57+00:00 Description: Das Geomarketing Bild des Monats für März zeigt die regionale Verteilung von Singlehaushalten in Deutschland im Jahr 2025. Content: Das Geomarketing Bild des Monats für März zeigt die regionale Verteilung von Singlehaushalten in Deutschland im Jahr 2025. Laut den aktuellen NIQ Bevölkerungsstrukturdaten sind Singlehaushalte mit einem Anteil von 41,60 Prozent der häufigste Haushaltstyp in Deutschland, gefolgt von den Mehrpersonenhaushalten ohne Kinder (31,25 Prozent) und den Mehrpersonenhaushalten mit Kindern (27,15 Prozent). Den höchsten Anteil an Einpersonenhaushalten verzeichnet der Stadtkreis Regensburg, wo in 55,91 Prozent aller Haushalte nur eine Person lebt. Bielefeld liegt mit 41,65 Prozent nahezu exakt auf dem bundesweiten Durchschnitt. Prozentual die wenigsten Singlehaushalte finden sich hingegen im Landkreis Cloppenburg, wo diese lediglich 31,29 Prozent aller Haushalte ausmachen. Karte als hochauflösendes JPG herunterladen... Weitere Ergebnisse der Studie zu den Bevölkerungsstrukturdaten 2025 für Deutschland gibt es in unserer Pressemitteilung vom 18.02.2026. Alle Bilder sind zur Veröffentlichung freigegeben. Bitte geben Sie als Quelle "Grafik: NIQ Geomarketing" an. Weitere Insights von NIQ Geomarketing finden Sie hier. -------------------------------------------------------------------------------- Title: Draft: Brand Landing Page URL: https://develop.nielseniq.com/global/en/insights/report/2026/draft-brand-landing-page/ Type: Insight Published: 2026-03-10T17:12:12+00:00 Modified: 2026-03-15T18:34:23+00:00 Description: Follow me, stay ahead. Find the insight.Change the game. The world’s markets move at the speed of consumers. To win, organizations must understand what people buy, why they buy it, and… Content: Follow me, stay ahead. Find the insight.Change the game. The world’s markets move at the speed of consumers. To win, organizations must understand what people buy, why they buy it, and what they will do next. NIQ is the world’s leading consumer intelligence company, delivering the most complete and clear understanding of consumers and markets. The Full View of Consumers Understanding consumers requires more than isolated data. NIQ delivers the Full View™ of consumer and market dynamics by combining market measurement, consumer behavior insights, advanced analytics, and AI-powered technology. This integrated intelligence reveals:  What is happening in the market Why it is happening in consumer behavior What to do next to capture growth The result is intelligence that turns complexity into direction.   The Full View™ of Consumers Understanding consumers requires more than isolated data. NIQ delivers the Full View™ of consumer and market dynamics by combining market measurement, consumer behavior insights, advanced analytics, and AI-powered technology. This integrated intelligence reveals:  What is happening in the market Why it is happening in consumer behavior What to do next to capture growth The result is intelligence that turns complexity into direction.   [embed]https://nielseniq.wistia.com/medias/deyf51islj[/embed] The World’s Leading Consumer Intelligence Company  NIQ captures trillions of consumer data signals every week across retailers, channels, and industries. This unmatched… -------------------------------------------------------------------------------- Title: The New Rules of Relevance: Eight Predictions That Will Redefine CPG Growth in a Rapidly Shifting Marketplace URL: https://develop.nielseniq.com/global/en/insights/report/2026/the-new-rules-of-relevance-eight-predictions-that-will-redefine-cpg-growth-in-a-rapidly-shifting-marketplace/ Type: Insight Published: 2026-03-10T17:10:56+00:00 Modified: 2026-05-25T21:15:22+00:00 Description: Discover the top 2026 CPG Shopper Predictions and learn how shifting expectations, smaller households and evolving value demands will shape growth. Content: This year’s Predictions Report brings forward some of the most urgent shopper dynamics shaping the future of CPG. Here are the signals that matter, distilled into bold direction for the next five years.  Shoppers are transforming faster than brands can react Economic pressure is splitting demand in two, with a consumer group upgrading their baskets and another doubling down on value. At the same time, consumers are limiting waste and buying only what they know they will use. Stock-up behavior is fading. Traditional assumptions such as “new shoppers will replace old ones” no longer hold. Gen X and Boomers represent 133 million people in the US Gen X and Boomers are entering smaller household stages that fundamentally rewrite purchase patterns. In nine years, the youngest Gen Xers will be 55 and firmly in empty nester territory. These shifts demand a reset in pack sizes, pricing architecture, and how brands enable consumption rather than storage. Shoppers also expect more from brands Authenticity, transparency, and brand storytelling influence decisions more than heritage. This opens the door for emerging and mid-sized brands that deliver ingredient integrity, originality, and real connection. Against this backdrop, CPG faces multiple headwinds. Volume growth is under pressure. Store brands… -------------------------------------------------------------------------------- Title: The Sound That Sells: URL: https://develop.nielseniq.com/global/en/insights/education/2026/sound-that-sells-audio-advertising/ Type: Insight Published: 2026-03-10T10:44:56+00:00 Modified: 2026-05-25T18:58:58+00:00 Description: Audio advertising enable listeners to “see” the brand on their own terms and activates memory, emotion, and intent. Content: In a media world dominated by screens, audio often feels like the quiet cousin of video. Yet neuroscience tells a very different story. When consumers listen, their brains don’t switch off but rather lean in. Audio doesn’t just fill space; it activates memory, emotion, and intent in ways that visual clutter often can’t. NIQ’s neuro-based research shows that audio advertising creates a uniquely personal experience. Without visuals to anchor interpretation, listeners build their own mental imagery, turning a brand story into something deeply individual. This “theater of the mind” isn’t a creative metaphor; it’s a measurable cognitive response that drives engagement and brand resonance. Why the brain responds so strongly to audio Using EEG, NIQ directly measures how audio advertising engages the brain systems linked to Emotional Motivation, Attention Processing, Memory Activation, and ultimately Action Intent (a measure of behavioral change predictive of in-market performance). Unlike traditional recall or stated metrics, these signals capture implicit reactions, what consumers feel and process before they can rationalize it. In one example study, we see that a 15 second radio ad delivered strong action intent, driven primarily by high memory activation. Familiar music cues, rooted in the brand’s historical advertising, triggered recognition and… -------------------------------------------------------------------------------- Title: 국내 온라인 펫푸드 시장 트렌드 – 한국 이커머스 뉴스레터 2026년 3월 URL: https://develop.nielseniq.com/global/kr/insights/report/2026/ecom-insight-series-2026q1-petfood/ Type: Insight Published: 2026-03-10T08:06:52+00:00 Modified: 2026-05-25T21:15:20+00:00 Description: 국내 냉동 식품 제품 이커머스 시장의 최신 트렌드를 확인하세요. 만두, 냉동 패티, 냉동까스 , 냉동 피자, 냉동 후라이 등의 냉동식품 카테고리 온라인 판매 동향과 채널별 판매 트렌드, Top 3 브랜드를 한눈에 파악할 수 있는 리포트를 제공합니다. Content: 프리미엄과 맞춤영양이 주도하는 온라인 펫푸드 시장 반려동물 식품은 프리미엄·기능성·그레인프리·맞춤영양 중심으로 고도화되며, 온라인 채널에서의 구매 비중이 빠르게 확대되고 있습니다. 소비자들은 건강·영양·원료를 중심으로 더욱 까다로운 기준으로 브랜드를 선택하고, 정기구독·AI 기반 추천 등 디지털 소비 행태도 강화되고 있습니다. 이와 함께 건식·습식·기능성 제품군 간의 성장 격차, 채널별 브랜드 점유 변화, 반려동물 유형별 소비 패턴 차이가 뚜렷해지며 시장 구조가 빠르게 재편되고 있습니다. 이에 따라 브랜드들은 데이터 기반의 정교한 전략 수립과 채널별 맞춤 대응이 요구되고 있습니다. 데이터로 보는 펫푸드 시장의 판도 변화 (리포트 통해 더 자세한 내용과 수치를 확인하실 수 있습니다.) 전체 온라인 펫푸드 시장은 성장세를 유지했지만, 두 자릿수 성장을 보인 강아지 사료와는 달리 고양이 사료는 역성장을 기록했습니다. 강아지•고양이 사료 모두 건식 사료가 카테고리 성장의 핵심 동력으로 나타났습니다. 주요 채널에서 프리미엄 브랜드가 판매 Top 1을 차지, 전체 카테고리 성장을 주도하고 있습니다. 더 알고 싶다면? 리포트를 다운로드하세요! 리포트를 다운로드 하고 다음을 바로 확인하세요. 펫푸드 카테고리의 전체 성장률과 강아지 사료의 전년 대비 성장 폭은 어떻게 달라졌을까요? 강아지/고양이 사료의 건식 사료 비중과 전년 대비 성장률은 어떤 차이를 보였을까요? 채널별로 가장 많이 판매된 브랜드 Top 순위는 무엇이며, 카테고리별로는 어떤 차이가 있을까요? 각 세그먼트에서 가장 빠르게 성장한 SKU Top 3는 무엇일까요? 여기에 더해, 최신 이커머스 리테일러 변화는 어떤 방향으로 흘러가고 있을까요? 리포트 다운로드 Resources Select the resources you would like to… -------------------------------------------------------------------------------- Title: Draft: Brand Campaign Blocks URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/draft-brand-campaign-blocks/ Type: Insight Published: 2026-03-09T19:40:34+00:00 Modified: 2026-04-10T14:24:12+00:00 Description: I love going to the store, but I buy everything online. Does your business know today’s consumer? NIQ offers a complete view of consumer buying behavior, so brands can move… Content: I love going to the store, but I buy everything online. Does your business know today’s consumer? NIQ offers a complete view of consumer buying behavior, so brands can move with confidence and stay ahead. Get the Full View™ of consumers The who, what and where of me. Does your business know today’s consumer? NIQ offers a complete view of consumer buying behavior, so brands can move with confidence and stay ahead. Get the Full View™ of consumers I've pretty much outsourced my entire shopping list to ChatGPT. Does your business know today’s consumer? NIQ offers a complete view of consumer buying behavior, so brands can move with confidence and stay ahead. Get the Full View™ of consumers ChatGPT knows me, do you? AI is changing how people shop, but NIQ's consumer intelligence reveals how people choose, so your brand can adapt its strategy and stay ahead. Meet today's AI Shopper -------------------------------------------------------------------------------- Title: Expo West 2026: Key Trends in Food, Beverage & Wellness URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/expo-west-2026-trends/ Type: Insight Published: 2026-03-09T16:35:17+00:00 Modified: 2026-03-09T16:35:24+00:00 Description: Uncover the biggest Expo West 2026 trends, from high‑protein foods and fiber‑forward wellness to GLP‑1‑aligned products, mushroom drinks, and date innovations. Content: Ingredient Breakthroughs Reshaping 2026 The Protein Arms Race Protein continued its upward trajectory, appearing in categories that historically had little reason to feature it. We saw protein integrated into savory snacks, pantry staples, beverages, and even indulgent categories, signaling that shoppers increasingly prioritize foods that contribute to satiety and metabolic stability. This expansion aligns with reporting that protein remains a major innovation driver as consumers (especially those influenced by GLP‑1 usage) gravitate toward foods that help them feel fuller, longer. Ingredient suppliers reinforced the trend through new formulations designed to deliver protein without compromising taste or texture, such as high‑clarity shakes and hybrid beverages combining protein with digestive support. Fiber Becomes the Co-Star Fiber, once an underemphasized nutrient, took a prominent role across categories. Expo West showcased prebiotic‑enhanced beverages, fiber‑rich snacks, and better‑for‑you baked goods, reflecting consumers’ shifting focus toward digestion, fullness, and microbiome health. These patterns echo reporting that positions fiber as the next major functional frontier. Dairy and yogurt brands further amplified this movement with probiotic and prebiotic claims that tied gut health to daily eating habits. Dates Become the Superfood of the Year Dates emerged as one of the most multifaceted ingredients on the floor. Their presence spanned syrups, confections,… -------------------------------------------------------------------------------- Title: NIQ Perspective: Growth Challenges as U.S. Population Stalls URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-growth-challenges-as-u-s-population-stalls/ Type: Insight Published: 2026-03-06T13:36:40+00:00 Modified: 2026-05-25T14:48:03+00:00 Description: This Perspective reveals how stalled population growth is creating structural demand headwinds across Home, Family & Baby categories. Content: Book a Strategy Call  This Perspective reveals how stalled population growth is creating structural demand headwinds across Home, Family & Baby categories. Understanding these shifts is urgent as online-first competitors gain traction and larger digital baskets increase the cost of missed trips. Get in contact Why it matters   A slowing population and rapid digital migration are reshaping category demand. Brands must adapt quickly—focusing on retention, stronger digital engagement, and smarter portfolio choices—to avoid losing share in a more competitive, online‑driven marketplace. Download The Perspective Stalled population growth Driven by declining births and lower immigration—will suppress long‑term category demand, requiring smarter retention and portfolio strategy. Rapid migration to online purchasing  Raises competitive pressure as disruptor brands build loyalty faster across digital touchpoints. Larger online basket sizes  Mean every missed digital interaction results in disproportionately higher lost revenue for brands.  CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “As population growth in the U.S. stalls, home, family, and baby categories face structural, not cyclical, headwinds that… -------------------------------------------------------------------------------- Title: Year of the Horse: A New Growth Frontier in Pet Care | NIQ URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/year-of-the-horse-pet-care-growth/ Type: Insight Published: 2026-03-06T08:15:37+00:00 Modified: 2026-03-13T14:22:48+00:00 Description: Horse care is on the rise. Explore buyer growth and market shifts shaping the Year of the Horse in pet care. Content: Book a Strategy Call  Our latest NIQ Perspective uncovers why horse buyers now outpace owners, and why fast‑moving wellness and channel shifts demand action now. Discover how expanding demand beyond horse owners is fueling category growth and why delaying action risks missed share. Get in contact Why it matters   Horse is emerging as a meaningful growth driver in pet care, with expanding demand, shifting channels, and wellness‑led categories creating new revenue opportunities for brands and retailers. Download The Perspective Demand extends beyond ownership Horse product buyers now far exceed horse owners, expanding the addressable market and changing how brands should size growth opportunities. Physical retail remains critical In‑store drives the majority of horse sales, with Farm & Feed leading, making channel strategy and retail partnerships essential to winning share. Wellness is where growth concentrates Supplements, food, and fast‑growing pet medicine are fueling category gains, signaling where innovation and investment deliver the strongest returns. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “We’re entering a new era where… -------------------------------------------------------------------------------- Title: Where Culture Meets Care: Inside Today’s Black Beauty Landscape URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/black-beauty-landscape-culture-meets-care/ Type: Insight Published: 2026-03-05T21:17:18+00:00 Modified: 2026-03-11T15:29:51+00:00 Description: Black beauty consumers are reshaping the U.S. beauty market with strong digital engagement, premium category growth, and a focus on authenticity and care. Content: A Shifting Landscape in Black Beauty Spending Black beauty consumers continue to shape the U.S. beauty landscape through both cultural influence and purchasing power. Overall beauty spending among Black consumers grew 9%, reaching $16.2 billion in the past year. However, this growth is lagging behind the total U.S. beauty market. Economic pressures—including the lingering effects of the federal government shutdown—slowed momentum, especially in categories where consumers often struggle to find products that meet their needs.  Despite this, several core segments remain resilient.  Fragrance and hand & body lotion continue to deliver growth and maintain momentum even as other categories soften.  Where Self-Expression and Care Drive Category Strength   Within total beauty and personal care, Black consumers represent 12.8% of dollar sales and 13.1% of buyers. But a closer look at category behavior reveals several areas where Black consumers continue to over-index—particularly categories grounded in self-expression, sensory indulgence, and holistic care.  Leading categories include:  Fragrance (perfumes, body sprays, premium scents)  Bath & shower (artisanal soaps, shower accessories)  Body care (targeted solutions such as eczema, stretch marks, and intensive hydration formulas)  Luxe beauty is an especially fast-growing space, with many of the top accelerating products in premium fragrance, skincare, and cosmetics. Ingredient preferences are evolving too: while staples like shea butter remain foundational, consumers are increasingly drawn to emerging “new naturals” such as argan oil, eucalyptus oil, and a wider range of botanicals. This shift signals an… -------------------------------------------------------------------------------- Title: Insight Summit España 2026 - NIQ URL: https://develop.nielseniq.com/global/es/events/2026/insight-summit-portugal-2026/ Type: Event Published: 2026-07-20T14:20:43+00:00 Modified: 2026-07-20T14:21:33+00:00 Description: Inscríbete ahora para el Insight Summit España 2026 y transforma la complejidad en oportunidades de negocio únicas. Content: NIQ Insight Summit España 2026 Beyond Averages. Beyond Now. Martes 16 junio | 9:30-14:00Truss Madrid, Movistar ArenaC. de Jorge Juan, 99, Salamanca, 28009 Madrid Registrate Gratis NIQ Insight Summit 2026 Find the insight. Change the game. Quarta-feira 28 outubro | 9:30-15:00 (horas a confirmar)Monsantos Registrate Gratis Inscripciones cerradas. Hemos alcanzado la capacidad máxima del evento. NIQ Insight Summit 2026 O Insight Summit 2026 surge num momento decisivo para o mercado. Num contexto que evolui mais rapidamente do que nunca, marcado pela volatilidade, pela transformação dos hábitos de consumo e pelo impacto da tecnologia, 2026 apresenta-se como um ponto de viragem para as empresas que pretendem liderar o crescimento. Esta primeira edição do NIQ Insight Summit Portugal oferecerá uma visão clara e acionável para transformar a complexidade em oportunidades reais de negócio. Um encontro exclusivo onde iremos analisar a evolução do consumidor, a transformação do retalho e da jornada de compra, o papel da inteligência artificial na tomada de decisões e a influência do contexto económico nas escolhas de consumo. Através da análise de dados, de insights estratégicos e da experiência de especialistas da NIQ e de empresas convidadas, iremos aprofundar os grandes temas que estão a redefinir o mercado: Novas… -------------------------------------------------------------------------------- Title: NielsenIQ at IFA 2026 - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/nielseniq-at-ifa-2026/ Type: Event Published: 2026-07-20T13:26:59+00:00 Modified: 2026-07-20T13:35:19+00:00 Description: Explore the future of consumer tech with NIQ at IFA 2026. Discover key trends, data insights, and innovation shaping tomorrow’s market. Content: Meet NIQ at IFA 2026 - IFA Global Insight partner Sept. 4-8, 2026 | Berlin Book a meeting Join NIQ at IFA in Berlin (Sept. 4-8, 2026) alongside global leaders Global leaders from consumer tech and retail  Our Panorama lounge is available to xxxxxxxxxxxxxxxxx  June 24–25 | Level 1, Room #1.41 Our presence – What to expect at IFA Placeholder Placeholder xxx Placeholder xxx Placeholder xx Placeholder xxx Why It Matters  IFA brings together the most influential voices in tech and durables. NIQ is proud to be at the center of this conversation—helping businesses navigate complexity with clarity. Whether you're launching a new product, entering a new market, or optimizing your portfolio, NIQ’s intelligence is your competitive edge.  Connect with NIQ powered by GfK intelligence at IFA Join us at IFA 2026 to explore how NIQ can help you find your next big opportunity. Visit our Lounge (Panorama Room Hall 6.3), attend our sessions, and meet the experts shaping the future of tech and durables. Because growth isn’t just about what’s now—it’s about what’s next.   Book a meeting NIQ on stage NielsenIQ leaders will be on-site throughout the event and available for discussion Perry James Perry James  SVP, Global Tech & Durables  Perry is… -------------------------------------------------------------------------------- Title: NIQ Design Impact Awards 2026 URL: https://develop.nielseniq.com/global/pt/events/2026/niq-design-impact-awards-2026/ Type: Event Published: 2026-07-17T21:37:56+00:00 Modified: 2026-07-17T21:38:09+00:00 Description: Redesigns de embalagem que geraram um impacto real nos negócios, transformando a percepção do consumidor e o sucesso no mercado.qa Content: Brasil NIQ Design Impact Awards 2026 12 de agosto 2026 | 10am SP Potencializando o ROI com o design de embalagens Sobre os NIQ Design Impact Awards 2026 Webinar Designs de embalagens que estão gerando impacto nos negócios O packaging é muito mais do que um ponto de contato: é uma das ferramentas mais poderosas para construir marcas e gerar crescimento em vendas. Nesta sessão, a NIQ celebra os redesigns de embalagens que alcançaram um impacto real nos negócios, transformando a percepção do consumidor e elevando o desempenho no mercado. Convidamos você a descobrir os cases vencedores e entender o que as marcas que estão fazendo a diferença em design de packaging estão realizando. Registre-se e aprenda com os vencedores aqui Quais decisões criativas impulsionaram o crescimento? Como o redesign influenciou a escolha do shopper? Quais aprendizados você pode aplicar à sua própria estratégia de marca? Vencedores dos NIQ Design Impact Awards 2025 Parabéns aos vencedores da 8ª edição dos NIQ Design Impact Awards! Esses redesigns de embalagens ao redor do mundo geraram benefícios significativos para suas marcas e é um prazer, como todos os anos, apresentá-los aqui. Conheça os vencedores de 2026 Speaker: Karen Honda SA&I LATAM Innovation Practice… -------------------------------------------------------------------------------- Title: China’s $900B Live Commerce Market Rivals US E-Commerce URL: https://develop.nielseniq.com/global/en/news-center/2026/chinas-900b-live-commerce-market-now-approaches-us-e-commerce-scale/ Type: News Center Post Published: 2026-07-17T17:04:51+00:00 Modified: 2026-07-17T17:09:34+00:00 Description: NIQ reveals how live commerce, social commerce, and quick commerce are reshaping global retail growth. Content: The consumer habits reshaping global retail were built in the East — and most Western shoppers haven't yet adopted them. NIQ report shows that brands still treating live, social, and quick commerce as "emerging" risk being left behind. Chicago, 17 July 2026 — The center of gravity in global retail has shifted East. The formats now driving the fastest growth in global retail (live shopping, social commerce, and delivery in minutes) were pioneered and scaled in Asia, and most Western consumers have yet to adopt them. According to NIQ (NYSE: NIQ), a leading consumer intelligence company, in its global report The Commerce Revolution: Where East Meets West, the gap between East and West is still vast. The scale is already substantial. China's live-commerce market alone was worth roughly $900 billion in 2025, approaching the size of the entire US e-commerce market, according to market data cited in the report. Yet 68% of consumers in North America and 67% in Europe have never once bought a product through social media, and roughly two-thirds have never used quick commerce. As APAC races ahead, now accounting for nearly 55% of all global e-commerce, Western brands and retailers that keep treating these channels as… -------------------------------------------------------------------------------- Title: NIQ Design Impact Awards 2026 URL: https://develop.nielseniq.com/global/es/events/2026/niq-design-impact-awards-2026/ Type: Event Published: 2026-07-16T17:35:26+00:00 Modified: 2026-07-17T22:16:06+00:00 Description: Rediseños de empaque que han logrado un impacto real en el negocio, transformando la percepeción del consumidor y el éxito en el mercado. Content: América Latina NIQ Design Impact Awards 2026 12 de agosto 2026 | 9am MX - 10am CO - 12pm AR Impulsando el ROI a través del diseño de empaques. Acerca de los NIQ Design Impact Awards 2026 Webinar Diseños de empaques que están generando impacto en el negocio El packaging es mucho más que un punto de contacto: es una de las herramientas más poderosas para construir marcas y generar crecimiento en ventas. En esta sesión, desde NIQ celebramos los rediseños de empaque que han logrado un impacto real en el negocio, transformando la percepción del consumidor y elevando el desempeño en el mercado. Te invitamos a descubrir los casos ganadores y entender qué están haciendo las marcas que están marcando la diferencia en diseño de packaging. Regístrate y aprende de los ganadores aquí ¿Qué decisiones creativas impulsaron el crecimiento? ¿Cómo logró el rediseño influir en la elección del shopper? ¿Qué aprendizajes puedes aplicar a tu propia estrategia de marca? Ganadores de los NIQ Design Impact Awards 2025 ¡Felicitaciones a los ganadores de la 8va edición de los NIQ Design Impact Awards! Estos rediseños de empaque de todo el mundo generaron importantes beneficios para sus marcas y nos emociona, como… -------------------------------------------------------------------------------- Title: Webinar: The Future of Commerce in UK URL: https://develop.nielseniq.com/global/en/events/2026/webinar-the-future-of-commerce-niq/ Type: Event Published: 2026-07-15T20:47:22+00:00 Modified: 2026-07-20T13:35:30+00:00 Description: Join our webinar to discover how commerce is evolving across FMCG and Tech & Durables and the potential for future growth Content: The Future of Commerce: where your future growth will come from in UK retail On-demand Webinar July 14th, 10 am GMT Watch on demand Resources Select the resources you would like to download. Webinar Recording Webinar description UK retail is heading into a new era, defined by accelerating eCommerce growth, AI integration and shifts in generational spending power. In this webinar, we explore how commerce is evolving across FMCG and Tech & Durables and the potential for future growth in the next 5 to 10 years. Hear from our experts as they uncover and discuss: How eCommerce is controlling growth – explore the dominant channel for Tech and Durables and the growth engine for FMCG The rise of new retail battlegrounds – get up to speed on the rapid growth of marketplaces, social commerce and rapid delivery Preparing for agentic commerce – understand how online content could make or break your success in an AI-powered path to purchase The next generation’s expectations – younger shoppers will control more retail spending in the next 5-10 years – are you ready to meet their demands? How Eastern advancements could drift into Western retail – see exclusive NIQ insights from the Asian market… -------------------------------------------------------------------------------- Title: K-Beauty Goes Global: Sales Surge 53% - NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/k-beauty-goes-global-sales-surge-53-as-korean-innovation-reshapes-beauty-growth/ Type: News Center Post Published: 2026-07-15T15:23:10+00:00 Modified: 2026-07-16T13:16:38+00:00 Description: NIQ finds K-Beauty sales surged 53% globally as Korean brands drive innovation, social commerce and beauty growth. Content: New NIQ data shows K-Beauty value sales rose 53% year-over-year and 131% over two years, underscoring how regional beauty trends, social commerce and ingredient-led innovation are reshaping global beauty growth. CHICAGO, July 15 — NIQ (NYSE: NIQ), a global leader in consumer intelligence, today released new findings showing K-Beauty has become a rapidly growing global beauty segment, with value sales up 53% year-over-year and 131% over the past two years. The data points to a broader shift in beauty growth, as regional innovation, social commerce and digitally driven consumer demand increasingly shape what scales globally. In its latest report, K-Beauty Goes Global, NIQ shows how Korean beauty is reshaping consumer expectations, accelerating innovation cycles and redefining competitive dynamics across the global beauty market. What began as a culturally driven trend now offers a broader signal about the future of beauty: regional trends are increasingly driving global opportunity, and brands need timely intelligence to know which signals will scale next. Key findings Global growth: K-Beauty value sales rose 53% year-over-year and 131% over two years, underscoring rapid international expansion. Social commerce acceleration: According to data published by TikTok Shop, searches for K‑Beauty on the platform increased by 125% in the UK… -------------------------------------------------------------------------------- Title: NIQ Benelux Masterclass IFA 2026 URL: https://develop.nielseniq.com/global/en/events/2026/niq-benelux-masterclass-ifa-2026/ Type: Event Published: 2026-07-15T11:01:50+00:00 Modified: 2026-07-20T13:04:08+00:00 Description: Join us on 7 September at IFA 2026 in Berlin where we'll share the latest insights on the trends reshaping the future of retail Content: NIQ Benelux Masterclass @IFA Retail Disrupted: Winning in the New Commerce Landscape How Amazon, TikTok, and Agentic AI Are Redefining Growth in Tech & Durables in the Benelux  7 September 2026 , Panorama Lounge, Berlin Messe @IFA Berlin Register NIQ Benelux Masterclass @IFA Retail Disrupted: Winning in the New Commerce Landscape. How Amazon, TikTok, and Agentic AI Are Redefining Growth in Tech & Durables in the Benelux  7 September 2026 , Panarama Lounge, Berlin Messe @IFA Berlin Register NIQ Benelux Masterclass How Amazon, TikTok, and Agentic AI Are Redefining Growth in Tech & Durables in the Benelux  The Tech & Durables landscape is evolving at unprecedented speed. Shifting demand patterns, category performance, and macroeconomic pressure have already reshaped the market across segments, but that’s only part of the story.  At the same time, a new wave of disruptors is redefining how products are discovered, evaluated, and purchased. From Amazon’s increased investments in our region to emerging players like TikTok Shop and Joybuy, platform dynamics are accelerating fragmentation, and opportunity. Layer in the rise of AI-driven decision-making and agentic commerce, and the traditional customer journey is being fundamentally rewritten.  During our session at IFA Berlin on Monday September 7th, we bring together the latest NIQ insights to provide a true “state of the nation” for Tech & Durables.   We will unpack:  H1 performance across key Tech… -------------------------------------------------------------------------------- Title: Next Gen Commerce- CEO Event URL: https://develop.nielseniq.com/global/en/events/2026/ceo-event-jeddah-ksa-2026/ Type: Event Published: 2026-07-15T06:46:17+00:00 Modified: 2026-07-15T07:02:13+00:00 Description: Join NIQ's exclusive CEO gathering for an in-depth look at the forces shaping the Kingdom's consumer and retail landscape. Content: CEO Event Next Gen Commerce: The Growth Imperative Register Now 21 October 2026Galleria JeddahJeddah, KSA What to expect from the event? As Saudi Arabia's marketplace continues to evolve amid shifting consumer expectations, economic uncertainty, and regional geopolitical developments, business leaders are being challenged to rethink how they drive growth in a changing environment. Join NIQ's exclusive CEO gathering for an in-depth look at the forces shaping the Kingdom's consumer and retail landscape. Through NIQ's latest market intelligence and expert insights, attendees will gain a deeper understanding of: The New Consumer Reality – how changing consumer sentiment, priorities, and spending behaviors are reshaping demand. FMCG, Technology & Durables Market Shifts – the trends, opportunities, and challenges influencing market performance. Smarter Commercial Strategies for Growth – how pricing, promotions, innovation, and channel evolution can help businesses capture emerging opportunities. This invitation-only gathering offers a unique opportunity for CEOs and senior executives to exchange perspectives with industry peers, gain actionable insights, and prepare for the next phase of market evolution in Saudi Arabia. Event details Event date: 21 October 2026 Event venue: Galleria Jeddah (location map) (By invitation only)  Register Now -------------------------------------------------------------------------------- Title: Retail Pricing Analytics - NIQ URL: https://develop.nielseniq.com/global/en/products/retail-pricing-analytics/ Type: Product Published: 2026-07-14T22:28:06+00:00 Modified: 2026-07-16T19:54:17+00:00 Description: Optimize pricing, promotions, and price perception with a complete view of market pricing, customer response, and competition. Content: Retail Pricing Analytics Optimize pricing, promotions, and price perception with the industry's most complete view of market pricing, customer response, and competitive dynamics. Book a demo Products Get in touch From guesswork to confident decisions Retail pricing and promotion decisions have never been more complex. Inflation, shifting shopper behavior, private label growth, competitive disruption, and economic uncertainty are forcing retailers to make critical pricing decisions every day. Yet many retailers still rely on fragmented data, scraped pricing information, internal assumptions, and disconnected processes. NIQ Retail Pricing Analytics changes that. By combining retailer POS data with NIQ's unparalleled view of market pricing, promotions, and shopper behavior, retailers gain the market truth needed to understand where to compete, how customers respond, and which actions will drive the greatest business impact. See the market. Understand the customer. Act with confidence. Retail Pricing Analytics delivers a complete pricing and promotion decision system built on capabilities competitors simply cannot replicate. Complete market truth Go beyond web scraping and limited audits with comprehensive visibility into real market pricing, promotions, and competitive dynamics. Customer response intelligence Understand how shoppers actually respond to pricing and promotional changes through observed market behavior and elasticity-driven insights. Explainable decisions Move from… -------------------------------------------------------------------------------- Title: Evento Sinottica 50 | NIQ URL: https://develop.nielseniq.com/global/it/events/2026/evento-sinottica-50/ Type: Event Published: 2026-07-14T13:53:35+00:00 Modified: 2026-07-16T14:25:06+00:00 Description: Next Starts Now. Un evento speciale per scoprire come Sinottica continua ad evolvere per interpretare il cambiamento e anticipare il futuro. Content: Sinottica: Next 50 Starts Now Giovedì 10 Settembre | Ore 15:00 -19:00 Monterosa 91 - Viale Monterosa 91, Milano Registrati subito Next Starts Now Ogni scelta lascia una traccia. Quello che le persone acquistano, guardano, ascoltano e condividono racconta chi siamo oggi e anticipa chi saremo domani. Da 50 anni l'Italia invia segnali. E da 50 anni Sinottica aiuta aziende e brand a interpretarli, trasformando dati e comportamenti in insight che supportano le loro strategie. Cinquant'anni di osservazione continua hanno costruito un patrimonio unico di conoscenza su persone, consumi, media e stili di vita. Una prospettiva che, ieri come oggi, aiuta aziende e brand a leggere la complessità del presente e riconoscere i segnali che stanno già disegnando il futuro. Per guardare insieme ai prossimi cambiamenti, NIQ organizza Sinottica: Next 50 Starts Now, un evento esclusivo dedicato alle trasformazioni che hanno ridefinito il nostro Paese dal 1976 a oggi e alle nuove sfide che attendono consumatori, media e brand. Attraverso insight, testimonianze e casi concreti, ripercorreremo l'evoluzione della società italiana, ascolteremo le esperienze di aziende che hanno trasformato la conoscenza dei consumatori in azioni concrete ed esploreremo le dinamiche che stanno ridefinendo il rapporto tra persone, media, tecnologia e comunicazione.… -------------------------------------------------------------------------------- Title: Next Gen Commerce- CEO Event URL: https://develop.nielseniq.com/global/en/events/2026/ceo-event-riyadh-ksa-2026/ Type: Event Published: 2026-07-14T13:49:59+00:00 Modified: 2026-07-14T13:50:14+00:00 Description: Join NIQ's exclusive CEO gathering for an in-depth look at the forces shaping the Kingdom's consumer and retail landscape. Content: CEO Event Next Gen Commerce: The Growth Imperative Register Now 19 October 2026Narcissus Hotel and SPA RiyadhRiyadh, KSA What to expect from the event? As Saudi Arabia's marketplace continues to evolve amid shifting consumer expectations, economic uncertainty, and regional geopolitical developments, business leaders are being challenged to rethink how they drive growth in a changing environment. Join NIQ's exclusive CEO gathering for an in-depth look at the forces shaping the Kingdom's consumer and retail landscape. Through NIQ's latest market intelligence and expert insights, attendees will gain a deeper understanding of: The New Consumer Reality – how changing consumer sentiment, priorities, and spending behaviors are reshaping demand. FMCG, Technology & Durables Market Shifts – the trends, opportunities, and challenges influencing market performance. Smarter Commercial Strategies for Growth – how pricing, promotions, innovation, and channel evolution can help businesses capture emerging opportunities. This invitation-only gathering offers a unique opportunity for CEOs and senior executives to exchange perspectives with industry peers, gain actionable insights, and prepare for the next phase of market evolution in Saudi Arabia. Event details Event date: 19 October 2026 Event venue: Narcissus Hotel and SPA, Riyadh (location map) (By invitation only)  Register Now -------------------------------------------------------------------------------- Title: NIQ Cadence - NIQ URL: https://develop.nielseniq.com/global/en/products/niq-cadence/ Type: Product Published: 2026-07-14T13:22:13+00:00 Modified: 2026-07-14T13:34:57+00:00 Description: Turn marketing complexity into action with NIQ Cadence, the AI-powered operating system for marketing effectiveness. Content: NIQ Cadence Turn marketing complexity into confident action. NIQ Cadence is a compound AI operating system that unifies data, intelligence, analytics, and decision support into a single, always-on environment. By bringing together NIQ's global data assets, AI-powered measurement, and marketing expertise, NIQ Cadence helps marketers move from insights to action faster, optimize investments with confidence, and drive measurable business impact. Request a demo Solutions / NIQ Cadence Solutions Get in touch Move Beyond Reports. Operate with Continuous Intelligence. Modern marketing teams face a common challenge: more channels, more data, and more pressure to prove ROI. Yet too many organizations still rely on disconnected tools, siloed datasets, and periodic reporting cycles that slow decision-making. NIQ Cadence replaces fragmented measurement with a unified operating system built for continuous marketing effectiveness. It connects data, models, knowledge, and AI agents into a single workflow that monitors performance, identifies opportunities, and delivers actionable, always-on recommendations. The result: marketers can make smarter decisions, optimize budgets faster, and maximize ROI with greater confidence. [embed]https://fast.wistia.com/embed/medias/oe3uuik3wz/swatch[/embed] How NIQ Cadence Works Three moves. One continuous rhythm. Stream: Bring signals together from across your marketing ecosystem into a continuously refreshed intelligence layer. One view of performance, with no manual stitching. Measure:… -------------------------------------------------------------------------------- Title: Rising Costs Hit Hospitality Leaders' Confidence | NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/hospitalitys-confidence-dips-again-as-fresh-costs-strengthen-case-for-support/ Type: News Center Post Published: 2026-07-13T09:06:01+00:00 Modified: 2026-07-13T09:08:31+00:00 Description: NIQ and Zonal reveal falling hospitality confidence as rising costs, weak spending and tax pressures hit leaders. Content: Rising costs hit hospitality leaders’ confidence The confidence of hospitality’s leaders has tumbled amid fears about operating costs and consumer spending, the latest Business Confidence Survey from NIQ and Zonal reveals.  The exclusive poll shows only 37% of leaders feel optimistic about prospects for their business over the next 12 months. It is a sharp drop from the figure of 51% in February, when operators were feeling upbeat after robust Christmas and New Year trading. The number of leaders feeling optimistic about the future of hospitality in general also fell over the second quarter – by 10 percentage points to 21%.  The research highlights particular fragility in the independent hospitality sector. Just 16% of leaders of single-site operators are optimistic about the prospects for their business in the next year.  The hits to confidence are partly a result of conflict in the Middle East and resulting shocks to fuel prices, which raised fresh fears of inflation in key areas of hospitality. They also reflect British consumers’ weak confidence, which has reached its lowest level since 2023, according to the GfK Consumer Confidence Barometer.  The Business Confidence Survey shows the immediate impacts of slower spending in hospitality. More than a third (36%) of leaders say their revenue in the latest quarter fell year-on-year – the highest number since the start of 2024. Higher costs have meanwhile squeezed margins, with 34% of leaders reporting lower profits.  Inflationary pressures are set to intensify, the Survey indicates. More than four in five (82%) leaders say they are concerned about higher food and drink prices in the next 12 months, while three… -------------------------------------------------------------------------------- Title: Un café con las tendencias del consumo en Uruguay URL: https://develop.nielseniq.com/global/es/events/2026/un-cafe-con-las-tendencias-del-consumo-en-uruguay/ Type: Event Published: 2026-07-08T19:12:25+00:00 Modified: 2026-07-09T15:16:10+00:00 Description: Te invitamos a compartir un café con las tendencias del consumo en Uruguay, un espacio diseñado para conectar e intercambiar ideas. Content: Evento NIQ Uruguay Un café con las tendencias del consumo en Uruguay 13 de agosto 2026, 9:30 am | Montevideo, Uruguay Regístrate aquí Acerca del evento En un mundo cada vez más digital, creemos que las mejores conversaciones siguen ocurriendo cara a cara. Por eso, te invitamos a compartir un café con las tendencias del consumo en Uruguay, un espacio diseñado para conectar, intercambiar ideas y conocer las oportunidades que están transformando el mercado. Porque la información es poder, pero entenderla y convertirla en acción es lo que marca la diferencia. Te esperamos para compartir un café, una conversación valiosa y una nueva perspectiva sobre el mercado uruguayo. Regístrate en el siguiente botón. *Recuerda que solo aceptaremos 2 personas por empresa y tendremos un cupo limitado. Aparta tu lugar aquí Nuestras expertas Paula Patronelli SMB South Cone Leader Conectemos Florencia Waissmann SMB Hunter Argentina Conectemos Luna Oliveira Sales Development Representative Conectemos ¿Cómo podemos ayudarte? Si deseas más información sobre nuestro evento, deseas agendar algún espacio o alguna información adicional, deja tus datos a continuación. Recuerda incluir toda la información relevante en el campo de "Mensaje". Contáctanos -------------------------------------------------------------------------------- Title: IFA 2026 Side Event - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/ifa-2026-side-event/ Type: Event Published: 2026-07-08T15:56:12+00:00 Modified: 2026-07-09T16:16:47+00:00 Description: Join us for an exclusive NIQ side event for emerging and mid-size Tech & Durables brands, live from IFA Berlin.  Content: The Intelligence Edge: How Emerging Tech Brands Compete and Win An exclusive NIQ side event for emerging and mid-size Tech & Durables brands, live from IFA Berlin.  September 4th, 12:30-14:30 at the NIQ Panorama Room  Secure your spot today Why Attend  Join NIQ's experts as we explore the latest 2026 Tech & Durables market trends, hear how real challenger brands are winning share against category giants, and how AI levels the playing field.  An exclusive opportunity to network with peers and category experts before finalizing your 2027 strategies. Secure your spot today Opening Overview  2026 T&D Market Pulse: Where the growth is, and how to translate intelligence into action through AI-driven and decision-ready insights Closing Session Spotlight on Channels & Supply Chain Trends Panel Discussion How Challenger Brands Win Market Share Without an Enterprise Budget Networking Connect with NIQ experts and peer brands  Join Our Exclusive IFA 2026 Side Event September 4th, 12:30-14:30 at the NIQ Panorama Room  Don’t miss the opportunity to meet our top experts and join our sessions as we explore how data-driven intelligence can unlock new growth opportunities   Secure your spot today Resources Select the resources you would like to download. NIQ AI Audiences One Sheet -------------------------------------------------------------------------------- Title: Drogerien greifen Supermärkte im Lebensmittelgeschäft an URL: https://develop.nielseniq.com/global/de/news-center/2026/drogeriemarkte-werden-im-lebensmittelgeschaft-zur-konkurrenz-fur-supermarkte/ Type: News Center Post Published: 2026-07-08T06:47:10+00:00 Modified: 2026-07-08T06:47:20+00:00 Description: Drogeriemärkte erweitern ihr Lebensmittelangebot und werden damit zunehmend zur Konkurrenz für klassische Supermärkte. ( Content: Nuremberg, 8 Juli, 2026 — Immer mehr Verbraucher kaufen Lebensmittel im Drogeriemarkt. Drogeriemärkte erzielten laut aktuellen NIQ Consumer Panel Daten im Geschäftsjahr 2025 mit 6,6 Prozent das stärkste Umsatzwachstum aller stationären Lebensmitteleinzelhändler. Rund ein Drittel dieses Wachstums entfiel auf Lebensmittelkategorien. Der Zuwachs kommt dabei nicht nur von bestehenden Kunden: In fast allen Kategorien gewinnen Drogeriemärkte neue Käuferhaushalte hinzu, die dort bislang keine Lebensmittel gekauft hatten. Damit werden Drogeriemärkte zu einer wachsenden Konkurrenz für Supermärkte und Discounter. Wie konkret dieser Wettbewerb bereits ist, zeigt der Blick auf abwandernde Käufe: Fast 70 Prozent der Lebensmittelpackungen, die Lebensmittelhändler durch einen Wechsel der Einkaufsstätte verloren, wurden anschließend in Drogeriemärkten gekauft. Und das, obwohl der klassische Lebensmittelhandel zuletzt stärker auf Promotions gesetzt hat. Drogeriemärkte bauen ihr Lebensmittelangebot sichtbar aus. 2025 entfielen 17,8 Prozent ihres Umsatzes auf Lebensmittel, 2,3 Prozentpunkte mehr als 2021. Die Regalpräsenz stieg im selben Zeitraum nur um 1,1 Punkte auf 17,9 Prozent. Das deutet auf eine vor allem nachfragegetriebene Entwicklung hin. Auch die Warengruppen zeigen den Trend: Unter den zehn Kategorien mit dem stärksten prozentualen Umsatzwachstum im Drogeriemarkt stammen neun aus dem Lebensmittelbereich. Besonders stark wuchsen Backwaren mit 29,1 Prozent, Trockenfertigprodukte mit 16,4 Prozent und Süßwaren mit 13,3 Prozent. Der Erfolg der… -------------------------------------------------------------------------------- Title: NIQ and Lula Commerce Partner for AI-Ready Ecommerce URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-product-intelligence-and-lula-commerce-collaborate-to-accelerate-digital-commerce-for-convenience-retailers/ Type: News Center Post Published: 2026-07-07T14:11:17+00:00 Modified: 2026-07-07T14:18:53+00:00 Description: NIQ and Lula Commerce simplify ecommerce with trusted product content, AI-ready data, and faster launches. Content: Collaboration combines NIQ’s Product Intelligence capabilities, built on Brandbank’s trusted product content, data, and intelligence, with Lula Commerce’s AI-powered platform to accelerate smarter, AI-ready digital commerce for convenience retailers Chicago, July 7, 2026 — NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced a strategic collaboration with Lula Commerce, an AI-powered ecommerce platform built to help retailers launch and scale digital commerce quickly and easily. The collaboration brings together two critical building blocks of successful ecommerce: trusted, complete product content and easy to launch, branded digital commerce experiences, making it simpler for convenience retailers to get online faster, meet shopper expectations, and unlock more value from their digital ecosystems. This collaboration reflects NIQ’s broader Product Intelligence strategy, a foundational pillar within its Connected Content suite, designed to power how products are understood, discovered, and selected across digital and AI-driven commerce environments. Lula Commerce helps retailers rapidly launch and operate an e-commerce experience, connecting them to the world’s largest third-party delivery service providers (DSPs) and building them a first-party ordering channel within their own app and website. Retailers fulfill all orders from one platform with Lula handling tasks like analyzing and selecting locations, communicating with DSPs, and digitizing store… -------------------------------------------------------------------------------- Title: Insight Summit Greece 2026 URL: https://develop.nielseniq.com/global/en/events/2026/insight-summit-greece-2026/ Type: Event Published: 2026-07-06T08:41:54+00:00 Modified: 2026-07-09T14:15:48+00:00 Description: Join us for NIQ's Insights Summit, where we explore how brands can thrive in an increasingly complex and fast-changing market. Content: NIQ Insight Summit Greece 2026 Powered by Insights.Driven to Growth. 23 September 2026 | 15:00 – 19:30Ploes Floating Venue P. Ioannou Avgeri 175 61 Palaio Faliro (Location Map) REGISTER NOW Unlock Sustainable Growth at the NielsenIQ Insight Summit Join us for an exclusive Insights Summit by NielsenIQ, where we explore how brands can thrive in an increasingly complex and fast-changing market. Discover the forces reshaping consumer behavior and commerce—and learn how leading brands are turning disruption into competitive advantage. Through real-world examples, we’ll showcase how to uncover new growth opportunities, optimize sales and marketing, and strengthen brand strategy. Designed for forward-thinking leaders, this highly practical experience combines data, expert insights, and proven approaches to help you move faster, smarter, and with confidence. Turn consumer understanding into clear decisions—and decisions into growth. NIQ Insight Summit Greece 2026 Event details Event date: 23 September 2026 Event venue: Ploes Floating Venue P. Ioannou Avgeri 175 61 Palaio Faliro (location map) (By invitation only)  REGISTER NOW -------------------------------------------------------------------------------- Title: Foodservice Price Index URL: https://develop.nielseniq.com/global/en/news-center/2026/foodservice-inflation-stabilises-in-may-as-pressures-ease-in-key-categories/ Type: News Center Post Published: 2026-07-03T08:00:00+00:00 Modified: 2026-07-02T14:06:18+00:00 Description: Food and drink prices in the hospitality sector rose by 0.2% month-on-month in April, Foodservice Price Index reveals. Content: Foodservice price index May: Food and drink prices in the hospitality sector eased by 0.1% month-on-month in May, according to the latest Foodservice Price Index from NIQ and Prestige Purchasing.  The fractional deflationary movement brings a measure of stability after an uptick in inflation in April. It demonstrates the continued resilience of UK supply chains in absorbing uncertainty in global commodities.  May’s most significant downward price movements came in fresh produce, dairy, and oils. The vegetables category continued a deflationary trend, after the transition to peak European growing conditions improved supply volumes for salads, leafy crops and outdoor produce.  There was also an easing of prices in the milk, cheese, and eggs category, driven by robust domestic farmgate milk production and intense retail competition, which anchored costs despite fluctuations in global dairy demand. Similarly, the oils and fats category recorded a modest decline, reflecting a notable softening in international palm and soybean oil markets due to weaker global import demand.  However, inflationary pressures continue to affect several other areas of food and drink. Items like soft drinks, jam, syrups and chocolate have been affected by challenges in global sugar markets, including firmer crude oil prices and expectations that a larger proportion of Brazil’s sugarcane crop will be diverted towards ethanol production rather than sugar exports.  The coffee, tea, and cocoa category also inflated in May, as irregular rainfall patterns and low stock levels sustained elevated pricing for coffee out of Brazil and… -------------------------------------------------------------------------------- Title: NIQ Retail Summit 2026: Adapt, Optimize, & Grow URL: https://develop.nielseniq.com/global/en/events/2026/nielseniq-retail-summit-2026-adapt-optimize-grow/ Type: Event Published: 2026-07-02T15:35:14+00:00 Modified: 2026-07-14T13:59:36+00:00 Description: Join the NIQ Retail Summit 2026 to discover key consumer trends, market insights, and data-driven strategies for FMCG and T&D retailers. Content: NielsenIQ Retail Summit 2026: Adapt, Optimize, & Grow Wednesday, 29 July 2026 08.30 AM – 05:00 PM Jakarta Time Online (with Registration) This event will be conducted in Bahasa Indonesia Register now Resources Watch on demand here Event description In today’s fast-changing market, where uncertainty has become the new normal, retailers must adapt faster, act smarter, and lead with confidence. Shifting consumer habits, evolving purchase behavior, and growing market complexity mean that traditional ways of doing business are no longer enough. At NielsenIQ Retail Summit 2026, we bring together thought leaders, data experts, and industry players to help you optimize opportunities in the era of uncertainty. Backed by real data and powerful insights, this summit will help FMCG and T&D retailers uncover untapped growth, navigate disruption, and build winning strategies for the future. Whether you're a category leader or an emerging player, this summit will equip you with the tools and insights to act boldly and grow sustainably. Join us on Wednesday, 29 July 2026, from 08.30 AM to 05:00 PM. Jakarta Time. Available online with prior registration.  Don’t miss the momentum. Join the conversation shaping the future of Indonesian retail.  Register now Resources Watch on demand here *Your participation is subject to confirmation   -------------------------------------------------------------------------------- Title: Troy Treangen - Chief AI & Product Officer URL: https://develop.nielseniq.com/global/en/about-us/troy-treangen/ Type: About Us Page Published: 2026-07-01T17:36:00+00:00 Modified: 2026-07-01T17:36:05+00:00 Description: Meet Troy Treangen, the Chief AI and Product Officer driving innovation at NIQ with over 30 years of experience. Content: Troy Treangen Chief AI and Product Officer AboutAbout Troy Treangen is a product and technology executive with more than 30 years of experience driving innovation across the consumer packaged goods industry. As Chief AI & Product Officer at NIQ, he leads a global agenda spanning product, AI, data, and strategic partnerships. At the center of NIQ’s AI transformation, Troy is building the company’s enterprise AI capabilities and leading the development of agentic commerce products that combine NIQ’s proprietary retail intelligence with emerging AI. His work helps clients move from insight to action faster and more effectively, while also shaping NIQ’s AI product strategy, risk governance, and competitive positioning as the company strengthens its leadership in commerce intelligence. Prior to his current role, Troy held senior leadership positions at NIQ, Nielsen, Deloitte, IRI, and Conagra Brands, where he consistently paired deep technology expertise with commercial impact. He began his career with a degree in computer science and has spent three decades turning emerging technologies into measurable business results. More about usMore about us NielsenIQ News click Diversity & Inclusion click Careers click -------------------------------------------------------------------------------- Title: Ruth Ducena — Chief Legal Officer | NIQ URL: https://develop.nielseniq.com/global/en/about-us/ruth-ducena/ Type: About Us Page Published: 2026-07-01T17:24:23+00:00 Modified: 2026-07-01T21:46:57+00:00 Description: Learn about Ruth Ducena, NIQ's Chief Legal Officer, and her impact on global legal strategies and corporate governance. Content: Ruth Ducena Chief Legal Officer AboutAbout Ruth Ducena is NIQ's Chief Legal Officer and Corporate Secretary. She leads the company's global legal organization and serves as a strategic advisor to the Board of Directors and executive leadership team. She oversees the legal, governance, regulatory, and compliance matters that enable NIQ's operations across more than 90 countries. Since joining NIQ in 2018, Ruth has played a central role in NIQ's strategic evolution, serving as a trusted legal advisor and strategic business partner during several of its defining milestones, including Advent International's acquisition of the company, the combination with GfK, and NIQ's IPO. Known for her pragmatic approach and commercial judgment, Ruth partners closely with business leaders to enable growth and manage risk. She is committed to building a modern, high-performing legal organization that combines legal excellence with commercial judgment to help the business innovate, grow, and create long-term value. Before joining NIQ, Ruth was a corporate attorney in the New York office of a leading global Magic Circle law firm, where she advised public and private companies on sophisticated domestic and cross-border mergers and acquisitions, strategic partnerships, financings, and other complex corporate transactions. Before beginning her legal career, she was an… -------------------------------------------------------------------------------- Title: K-Beauty effect in Italy - double digit growth globally URL: https://develop.nielseniq.com/global/it/news-center/2026/effetto-k-beauty-secondo-niq-crescita-a-doppia-cifra-globale-e-italia-sul-podio-europeo-nellonline/ Type: News Center Post Published: 2026-07-01T13:40:20+00:00 Modified: 2026-07-01T16:04:21+00:00 Description: K-Beauty efffect: according to NIQ, double-digit global growth and Italy on the European podium in online growth Content: • A livello globale, cresce il valore della cosmesi coreana rispetto al 2025 (+53%). Un incremento che interessa tutte le principali aree geografiche: America Latina (+135%), Medio Oriente (+76% nell’e-commerce), Europa occidentale (+58%) e Nord America (+53%);• A incoraggiare la crescita, i prodotti più accessibili come formulazioni detergenti (+72%) e idratanti (46%) che favoriscono l’instaurarsi di beauty routine più strutturate e consolidate;• È l’online il canale dove la K-Beauty prospera. Solo per il segmento skincare, a livello europeo, sul podio proprio il mercato tricolore con una penetrazione che è passata dal 9% al 21% negli ultimi 3 anni e il valore generato dalle vendite complessive è pari all’83%;• Il 12% delle famiglie italiane compra cosmesi coreana con una media di 3 unità per atto; ad effettuare gli acquisti gli under36 che rappresentano il 43% degli acquirenti. Milano, 30 giugno 2026 — BB Cream, fondotinta cushion e maschere in tessuto (sheet masks). Questi sono solo alcuni dei prodotti iconici – entrati de facto nei rituali di bellezza dei consumatori di tutto il mondo – derivanti dalla K-Beauty. Un fenomeno ormai di portata globale che ha visto rafforzare il proprio ruolo di protagonista nel panorama beauty, capace di attrarre consumatori in mercati… -------------------------------------------------------------------------------- Title: NIQ Acquires Flywheel Business in China and Southeast Asia URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-completes-acquisition-of-flywheels-china-and-southeast-asia-ecommerce-data-insights-business-expanding-digital-commerce-intelligence-capabilities/ Type: News Center Post Published: 2026-07-01T11:00:00+00:00 Modified: 2026-06-30T17:24:47+00:00 Description: NIQ expands digital commerce intelligence in China and Southeast Asia through its acquisition of Flywheel’s data business. Content: International expansion helps advertisers target audiences based on local consumer demand CHICAGO (July 1, 2026) — NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced that it has completed the acquisition of Flywheel’s China and Southeast Asia eCommerce Data & Insights business. The acquired business operates in China under the YiMian (“一面”) brand and is a leading provider of eCommerce, social commerce, and digital shelf solutions. The acquisition expands NIQ’s capabilities across China and Southeast Asia and strengthens its ability to measure and understand consumer behavior across retail, eCommerce, social commerce, and digital environments — advancing NIQ’s mission to deliver The Full View™, the most complete understanding of consumer behavior across online and offline channels. It also enhances NIQ’s data and analytics foundation by expanding access to rich digital commerce signals that support the development of more advanced analytics and AI-powered solutions. By bringing together NIQ’s global intelligence, analytics, and retail measurement capabilities with the acquired business’ rich digital commerce data and expertise, NIQ will offer clients a more connected view of performance across marketplaces, social commerce, and the digital shelf. This will help clients improve visibility into pricing, assortment, availability, content quality, and competitive positioning, while making faster,… -------------------------------------------------------------------------------- Title: Not all Markets Snack Alike  - Webinar - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/not-all-markets-snack-alike/ Type: Event Published: 2026-06-29T17:49:56+00:00 Modified: 2026-06-29T19:22:48+00:00 Description: Find out where the future of snacking is emerging—identify fast‑growing markets, shifting behaviors, and turn geography into opportunity Content: Not All Markets Snack Alike Find Your Next Local Growth Opportunity  September 9th, 1:30 pm Eastern Live Webcast:  Register now Webcast Overview Americans don't snack the same way across the country, and the future of snacking isn't emerging at the same pace everywhere. The consumer shifts reshaping the category, from greater focus on health and wellness and evolving definitions of indulgence to AI-driven discovery and changing purchase behaviors, are accelerating in some communities and lagging in others.  Building on the themes explored in NIQ's Snackonomics 4.0 series, this session goes beyond the national story to uncover where the future of snacking is emerging first. Using NIQ Precision Solutions, we'll identify the local markets driving category change, pinpoint where demand is building fastest, and show how geography can become a competitive advantage for brands and retailers seeking growth.  Understanding who  is changing is only half the story. The next advantage comes from knowing where.  Register now Session Roadmap Insights That Build, Quarter by Quarter Q1: Global Wearables Landscape Q2: Consumer Behavior Deep Dive Q3: Future Opportunities (co-created) Q4: What’s Next — Innovation & Emerging Tech Featured Presenters Patti Marshman-GoldblattVice President, LocalizationNielsenIQ Sharon SkurnacGlobal SVP, Route to Market AnalyticsNielsenIQ Meet the Session Leaders Nick Stacey International Retail DirectorŌURA… -------------------------------------------------------------------------------- Title: From Market Strategy to Store-Level Precision - Webinar - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/from-market-strategy-to-store-level-precision/ Type: Event Published: 2026-06-29T15:51:39+00:00 Modified: 2026-06-30T13:45:04+00:00 Description: Join this NIQ webinar to see how manufacturers turn localization into action, driving better shelf execution with store-level precision. Content: From Market Strategy to Store-Level Precision: Activating Localization at the Shelf July 29th, 12 PM EDT Live Webcast:  Register now Webcast Overview In today's retail reality, market-level strategies are no longer enough to win at the shelf.  NIQ's From Market Strategy to Store-Level Precision session explores how leading manufacturers are turning localization from strategy into action.  While localization has become a staple of industry conversations, most organizations still struggle to operationalize it at scale. Yet 80% of consumers want localized experiences, while fewer than half receive them, according to McKinsey. Research also shows that a comprehensive localization strategy can deliver a 3:1 ROI.  Learn how connecting localized opportunity identification with store-specific assortment and execution decisions enables faster decision-making, sharper focus on high-potential stores, and more effective execution at the shelf.  Discover how NIQ helps close the gap between strategy and shelf, replacing fragmented tools and one-size-fits-all recommendations with store-level precision at scale.  In this session, we'll explore:  How to identify the preferences and needs of your unique consumers  How to uncover where those consumers live and shop  How to prioritize the right stores for localized activation  How to create assortments, merchandising, and media experiences that resonate locally  How to connect insights and execution to drive measurable business impact  Register now Session… -------------------------------------------------------------------------------- Title: June Total Till Release - UK URL: https://develop.nielseniq.com/global/en/news-center/2026/one-in-three-western-consumers-now-buy-products-discovered-on-social-platforms-as-ai-reshapes-commerce-according-to-niq/ Type: News Center Post Published: 2026-06-26T08:00:00+00:00 Modified: 2026-07-14T14:08:53+00:00 Description: ​​​​Supermarket growth cools after end of May heatwave while World Cup fever drives surge in online and promotional spending. Content: New insights presented at CGF highlight how AI is accelerating the convergence of global commerce models—reshaping growth strategies for brands and retailers  Vienna, 26 June 2026 — NIQ (NYSE: NIQ), a leading consumer intelligence company, today revealed new analysis presented at The Consumer Goods Forum (CGF) Global Summit showing that nearly one in three consumers in Western markets now purchase products they first discover on social platforms, as artificial intelligence (AI) and emerging commerce models accelerate a shift toward discovery-led commerce. Presented by Emilie Darolles, President, West Europe, NIQ, the findings highlight a fundamental shift in how consumers discover, evaluate, and purchase products—blurring traditional geographic, channel, and operational boundaries. New growth engine: commerce models scaling from East to West NIQ’s latest global insights show that live, social, and quick commerce models—long scaled across Asia—are now a significant driver of incremental digital growth globally, as these formats expand rapidly into Western markets. At the same time, AI is no longer just influencing commerce—it is beginning to shape and increasingly determine what consumers buy, transforming product discovery into a more automated, data-driven process. A widening—and closing—adoption gap Despite this acceleration, adoption of emerging commerce models in Western markets remains uneven. Around two-thirds… -------------------------------------------------------------------------------- Title: Café & Insights URL: https://develop.nielseniq.com/global/es/events/2026/cafe-and-insights/ Type: Event Published: 2026-06-26T00:01:59+00:00 Modified: 2026-07-13T20:26:31+00:00 Description: En un entorno donde las relaciones y la confianza marcan la diferencia, creemos que nada sustituye el valor de la presencialidad. Content: NielsenIQ México Café & Insights Martes, 28 de julio | Polanco, CDMX Regístrate aquí Café & Insights (NUEVA FECHA) En un entorno donde las relaciones y la confianza marcan la diferencia, creemos que nada sustituye el valor de la presencialidad. Por eso, queremos invitarte a un espacio en nuestras oficinas de NIQ en Ciudad de México, donde podremos conocernos frente a frente, generar conversaciones de valor e intercambiar ideas que impulsen el crecimiento de tu negocio. Este encuentro está diseñado para que descubras, de forma clara y cercana, cómo nuestras soluciones pueden acompañar a empresas en crecimiento a tomar decisiones más inteligentes, con modelos accesibles y enfocados en resultados. Durante la sesión, te llevaremos a través de un overview de Macro-Canastos e industrias, compartiremos un caso de éxito que refleja el impacto real de nuestras soluciones, y exploraremos qué es MarketTrack, sus principales capacidades y una demo de Discover en acción. Todo en un formato dinámico, pensado para resolver tus principales retos y mostrarte el valor concreto que NIQ puede aportar desde el primer momento. 👉 Regístrate ahora y asegura tu lugar, contamos con cupo limitado. Esta es tu oportunidad de conocer de primera mano cómo NIQ puede convertirse en… -------------------------------------------------------------------------------- Title: NielsenIQ en Electronic & Home Argentina 2026 URL: https://develop.nielseniq.com/global/en/events/2026/nielseniq-en-electronics-and-home-argentina-2026/ Type: Event Published: 2026-06-24T23:33:38+00:00 Modified: 2026-06-25T19:16:05+00:00 Description: Es un espacio diseñado para generar nuevas alianzas, descubrir productos innovadores y fortalecer su red comercial dentro de este sector. Content: NielsenIQ enElectronics & Home 2026 29 de junio al 1 de julio - Stand A22 La Rural | Buenos Aires, Argentina Contáctanos para más información Sobre el evento ¡Acompáñanos en Electronics & Home Argentina 2026! Con más de 1600 marcas, 700 expositores y 40.000 visitantes, Electronics Home impulsa desde hace más de 20 años alianzas estratégicas, innovación y networking en un solo lugar. Es un espacio diseñado para generar nuevas alianzas, descubrir productos innovadores y fortalecer su red comercial dentro de este sector. Visítanos en el stand A22 y descubre Full View™ ¡Te esperamos! Agenda una reunión con un especialista Conoce a nuestra speaker Milagros Bin Líder Customer Success Retail Conecta con Milagros Resultados y Tendencias del Mundo Mobile Miércoles, 1ro de julio - 15:00 Exploraremos un panorama integral del mercado mobile, destacando indicadores clave de desempeño, evolución de la demanda y dinámicas de crecimiento en categorías como smartphones y dispositivos conectados, junto con un análisis del comportamiento del consumidor y los factores que están impulsando la adopción y renovación tecnológica, con el objetivo de identificar oportunidades estratégicas en un ecosistema cada vez más competitivo y centrado en el uso de dispositivos móviles. Soluciones para cada necesidad NielsenIQ para Tech… -------------------------------------------------------------------------------- Title: Insight Summit Benelux 2026 - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/insight-summit-benelux-2026/ Type: Event Published: 2026-06-24T15:04:36+00:00 Modified: 2026-07-02T15:03:55+00:00 Description: Sign up now for NIQ Insight Summit Benelux 2026 and transform complexity into unique business opportunities. Content: NIQ Insight Summit España 2026 Beyond Averages. Beyond Now. Martes 16 junio | 9:30-14:00Truss Madrid, Movistar ArenaC. de Jorge Juan, 99, Salamanca, 28009 Madrid Registrate Gratis NIQ Insight Summit 2026 Intelligence that moves commerce. Tuesday 6 October | 10:30 -17:00Conference Center High Tech Campus, Eindhoven, The Netherlands Register Thank you for registering! You will shortly receive a confirmation email from us. Below you can download the Calendar Invite. Download Calendar Invite NIQ Insight Summit 2026 The NIQ Insight Summit 2026 comes at a pivotal moment for the market. In an environment that is evolving faster than ever, marked by volatility, changing consumer habits, and the impact of technology, 2026 is shaping up to be a turning point for companies that want to lead growth. After many successful editions held in the Netherlands and Belgium, we are bringing together both markets for the first time in one unified Insight Summit Benelux, creating a unique opportunity to join forces, exchange perspectives, and unlock insights across both markets. By combining expertise and learnings from across the region, attendees will benefit from a broader view, richer discussions, and stronger networking opportunities. This NIQ Insight Summit Benelux will offer a clear and actionable perspective to… -------------------------------------------------------------------------------- Title: Webinar: Unlock Growth with Precision URL: https://develop.nielseniq.com/global/en/events/2026/webinar-unlock-growth-with-precision/ Type: Event Published: 2026-06-24T09:04:38+00:00 Modified: 2026-07-15T06:36:16+00:00 Description: National averages and regional views can mask what truly matters. The most valuable growth is happening at the micro-market level. Content: Webinar Find the Growth Others are Missing Unlock Growth with Precision Watch the replay Resources Select the resources you would like to download. Unlock Growth with Precision About This Webinar Across EEMEA and India, opportunities are no longer evenly distributed. National averages and regional views can mask what truly matters. The reality? The most valuable growth is happening at the micro-market level. This webinar was designed to help you uncover hidden growth pockets and turn insight into action. In this replay, we show you how to move beyond broad views and zoom into granular, high-impact opportunities. You’ll learn how to: ✅ Identify high-potential growth pocketsPinpoint the specific locations and segments driving disproportionate growth ✅ Improve distribution and executionEnsure your products are available where demand is strongest ✅ Optimize launches and investmentsAllocate resources more effectively with data-backed precision ✅ Turn strategy into targeted actionTranslate insights into clear, localized execution plans Watch the replay Resources Select the resources you would like to download. Unlock Growth with Precision Who Should Watch  This webinar is designed for forward-thinking leaders across: Sales & Commercial Strategy Category Management Revenue Growth Management (RGM) Supply Chain & Distribution Marketing & Brand Strategy If you're responsible for driving growth,… -------------------------------------------------------------------------------- Title: NIQ Retail Audit Privacy Notice URL: https://develop.nielseniq.com/global/en/legal/niq-retail-audit-privacy-notice/ Type: Legal Page Published: 2026-06-24T07:47:35+00:00 Modified: 2026-06-24T07:47:48+00:00 Description: NIQ Retail Audit Privacy Notice Last changed: 23 June 2026 As the controller of personal data processed about you, (“NielsenIQ”, "NIQ," "we," or "us") is committed to protecting your privacy… Content: NIQ Retail Audit Privacy Notice Last changed: 23 June 2026 As the controller of personal data processed about you, (“NielsenIQ”, "NIQ," "we," or "us") is committed to protecting your privacy and handling your personal data in an open and transparent manner. This Privacy Notice applies to how NIQ collects, uses, stores, transfers and processes your personal data in connection with the incentives and rewards for your contributions and participation in the NIQ Retail Manual Audit Incentive Management Program. This notice also describes your choices and legal rights in relation to such personal data. Where we refer to personal data below, we mean any information relating to an identified or identifiable living persons. We may need to amend or update this Privacy Notice from time to time. Therefore, please read this Privacy Notice which may be found at https://develop.nielseniq.com/global/en/legal/privacy-policy  at regular intervals.       I.            Controller and How to Contact Us  For the purposes of this Privacy Notice, the controller is set out in the Annex to this notice. Information about NielsenIQ’s full group of companies, one or more of which may process your personal data, can be found here and here. If you have questions about this Privacy Notice or how… -------------------------------------------------------------------------------- Title: NIQ at Summer Fancy Food 2026 URL: https://develop.nielseniq.com/global/en/events/2026/summer-fancy-food-2026/ Type: Event Published: 2026-06-23T13:10:33+00:00 Modified: 2026-06-29T16:04:09+00:00 Description: Discover Global/En/Events//Summer Fancy Food insights, trends, and analytics from NielsenIQ to make smarter decisions. Content: Summer Fancy Food 2026 June 28th - June 30th New York City, New York Visit us at Booth #1137 Speak with an NIQ Expert Get the Full View of the Industry with NIQ Grow your business with NIQ solutions that provide the Full View of the specialty food market and consumer insights at a price that fits your needs. Whether you are new to the rapidly growing industry or a seasoned veteran, NIQ offers a wide range of solutions that can help you: Increase ROI Win over more retailers Optimize pricing and promotions Drive product innovation Strengthen shopper loyalty Even better, NIQ's flexible pricing model is designed for both emerging and established brands looking to accelerate growth without eating up their budget. See NIQ on Stage The New Rules of the New Retail Era Sunday, June 28, 2026 - 1:00 PM to 1:30 PMMain Stage This isn't our grandparents' (or our parents') retail landscape. CPG brands must build trust, operate with a digital-first mindset, and cultivate authentic consumer communities to stay relevant. Emerging and specialty brands are leading this transformation, redefining how growth is achieved across categories. Grounded in an understanding of the major forces reshaping retail, this session will lay… -------------------------------------------------------------------------------- Title: June Total Till Release - UK URL: https://develop.nielseniq.com/global/en/news-center/2026/supermarket-growth-cools-after-end-of-may-heatwave-while-world-cup-fever-drives-surge-in-online-and-promotional-spending/ Type: News Center Post Published: 2026-06-23T07:40:38+00:00 Modified: 2026-06-23T08:39:59+00:00 Description: ​​​​Supermarket growth cools after end of May heatwave while World Cup fever drives surge in online and promotional spending. Content: Warmer weather and start of the World Cup created a boost in rapid delivery, which saw its highest share of online sales (12.8%) this year  Promotional sales increased to 25% of FMCG purchases (up from 23.5%), with online rising to 29% as shoppers continued to prioritise value and convenience  Online share of FMCG spend increases (+9.3%) while sales in the Convenience channel return to growth  London, 23rd June 2026: Total Till sales at UK supermarkets rose (+4.6%) in the four weeks ending 13th June, improving from +4.2% in the previous period, reveals new data released today by NielsenIQ (NIQ). This was primarily driven by the end of May heatwave, when sales growth at the Grocery Multiples increased (+6.3%) in the two weeks ending 30th May, unit growth rose (+2.5%) and spend per visit was up (+2.3%).  However, NIQ data reveals that in the following two weeks to 13th June, sales growth slowed sharply (+0.4%), while unit growth fell (-1.7%), as cooler and wetter weather discouraged spending. Shoppers spent £490m less during these two weeks compared with the previous fortnight1. This is also reflected in consumer confidence remaining unchanged at -23, with shoppers continuing to hold a negative outlook on their personal circumstances.   Boost in promotional spending and online FMCG  In the four week period, promotional… -------------------------------------------------------------------------------- Title: NIQ Detailhandel Publikation URL: https://develop.nielseniq.com/global/de/news-center/2026/niq-publikation-detailhandel-schweiz-2026/ Type: News Center Post Published: 2026-06-23T06:54:43+00:00 Modified: 2026-06-23T06:54:57+00:00 Description: Learn about the Retail in Switzerland in 2025, focusing on sales figures and strategic adjustments by retailers. Content: Der Schweizer Detailhandel blickt auf ein herausforderndes Jahr zurück Root – 23. Juni 2026Im Jahr 2025 wurde ein Gesamtumsatz von 104.7 Milliarden Schweizer Franken erzielt – ein Wachstum von 1.0 Prozent. Während der Food-Bereich um 2.1 Prozent zulegte, verzeichnete der Non-Food-Sektor einen Rückgang von 2.7 Prozent.  Das Marktumfeld war geprägt von intensivem Preiswettbewerb bei Discountern und Supermärkten, dem Markteintritt internationaler Anbieter wie Rossmann und Action sowie anhaltenden Diskussionen rund um Temu und Shein.  Zahlreiche Handelsunternehmen richteten ihre Strategien neu aus und stärkten ihr Kerngeschäft. Auch im Onlinehandel rückte eine klare Positionierung zunehmend in den Fokus.  Detailhandel Schweiz 2025 Im Lebensmittel-Detailhandel setzte sich das Wachstum auch 2025 fort. Die Umsätze im Food-Sektor stiegen gegenüber dem Vorjahr um 2.1 Prozent. Nachdem die Anzahl der Verkaufsstellen seit 2000 um fast 29% zurück gegangen ist, sehen wir aktuell wieder ein Wachstum der Filialen – getrieben durch die Expansion von Discountern und Grossverteilern.  Silke Volejnik, Retail Leader NielsenIQ Switzerland ordnet ein: «Der aktuelle Ausbau des Filialnetzes im Lebensmittel-Detailhandel trägt dem anhaltenden Trend zu einer steigenden Anzahl kleinerer Einkäufe Rechnung.»  Der Non-Food-Bereich verzeichnete 2025 einen Umsatzrückgang von 2.7 Prozent, nach einer Stagnation von Minus 0.1 Prozent im Vorjahr. Das Marktgeschehen wurde dabei massgeblich durch strukturelle Veränderungen geprägt: Im Zuge des Verkaufs ihrer Fachmärkte trennte sich die Migros von mehreren Geschäftsbereichen. So wurde Bike World per März 2025 an Thömus veräussert, OBI Schweiz im April 2025 an… -------------------------------------------------------------------------------- Title: CEO Dinner 2026 - Poland URL: https://develop.nielseniq.com/global/en/events/2026/poland-ceo-dinner-2026/ Type: Event Published: 2026-06-23T06:00:19+00:00 Modified: 2026-06-23T06:09:42+00:00 Description: The session will focus on practical approaches to evolving operating models, sharpening value creation, and identifying growth Content: NIQ Poland CEO Dinner The Resilience Agenda: Leading Under Market Pressure 22 September 2026Belvedere RestaurantWarsaw, Poland Starts at 18:00 Register What to expect from the event? This invitation-only CSuite gathering brings together industry leaders from the FMCG and T&D sectors to exchange perspectives on how they are approaching growth in this environment—what they are doing differently, where they are seeing momentum, and how they are positioning their organizations for what comes next. The session will focus on practical approaches to evolving operating models, sharpening value creation, and identifying where the next pockets of growth are emerging. Through a series of sessions and a dynamic panel discussion, this event is designed to give decision-makers the strategic lens and confidence needed to navigate what’s next with intention and advantage. Event details Event date: 22 September 2026 Event venue: Belvedere Restaurant, Warsaw, Poland  (location map) (By invitation only)  Register -------------------------------------------------------------------------------- Title: 動画視聴データ分析サービスShowlabs提供開始 - NIQ URL: https://develop.nielseniq.com/global/ja/news-center/2026/%e3%82%b0%e3%83%ad%e3%83%bc%e3%83%90%e3%83%ab%e3%81%aa%e5%8b%95%e7%94%bb%e9%85%8d%e4%bf%a1%e5%b8%82%e5%a0%b4%e3%82%92%e6%a8%aa%e6%96%ad%e5%8f%af%e8%a6%96%e5%8c%96niq-gfk-japan%e3%80%81%e6%97%a5/ Type: News Center Post Published: 2026-06-22T15:28:18+00:00 Modified: 2026-06-22T23:58:35+00:00 Description: NIQ/GfK Japanが日本市場に最適化した動画視聴データ分析サービス「Showlabs」を提供開始。グローバル動画配信市場の可視化を実現。 Content: ― PlumResearch社と協業：主要グローバル/アニメ専門ストリーミングサービス・7カ国を横断し、匿名化された実視聴ログに基づき、コンテンツ企画・評価・海外展開の意思決定を支援 ― 消費者インテリジェンス分野のリーディングカンパニーであるNielsenIQ（NYSE：NIQ）およびNIQ傘下のGfKは本日、日本において「Showlabs」の提供開始を発表しました。Showlabsは、動画視聴に関する分析ソリューションであり、コンテンツ制作者、配信事業者、権利保有者が、ストリーミングプラットフォームや国際市場を横断した視聴者行動をより深く理解できるよう設計されています。 グローバルなストリーミング業界における競争が激化し、視聴行動が複数のプラットフォームに分散する中、コンテンツ企業には、より迅速かつ的確な意思決定が求められています。アニメやエンターテインメントコンテンツが世界的な評価を高めている日本では、市場をまたいだ視聴行動の理解が、クリエイティブおよびビジネスの両面においてますます重要になっています。 NIQ日本法人 代表取締役社長の秦英之は次のように述べています。「動画視聴の環境が大きく変化し、日本のコンテンツが国外でも注目度が上がっている中で、コンテンツ制作や企画判断の現場では、これまで以上に多角的な視点が求められています。一方で、データはあくまで判断を支える材料であり、長年現場で培われてきた知見やクリエイティブな視点が最も重要であることに変わりはありません。 『Showlabs』 は、そうした現場の判断を尊重しながら、企画や検討の過程に客観的な視聴データを無理なく取り入れられるサービスです。NIQ/GfKは本サービスを通じて、映像制作会社や幅広いコンテンツホルダーの皆さまの意思決定を支援し、日本の映像コンテンツ市場全体の価値向上、迅速な海外市場における認知拡大に貢献していきたいと考えています。」 ■ グローバルな視聴トレンドの可視性を高める Plum Research S.A. によって開発された Showlabs は、Netflix、Prime Video、Disney+、Crunchyroll における視聴トレンドを横断的に分析するソリューションです。日本、米国、フランス、ブラジル、韓国、台湾、インドの7市場を対象としています。視聴データと市場比較分析を通じて、コンテンツ企画、編成戦略、視聴者評価、海外展開の取り組みを支援します。 従来のアンケート調査やオンラインのトレンド分析手法とは異なり、Showlabs は、匿名化された視聴ログデータに、各国の人口統計やプラットフォームシェアの動向を反映したモデリングを行うことで、視聴者が実際に何を視聴しているのか、また国やストリーミングサービスごとに視聴トレンドがどのように異なるのかを、より包括的に把握することができます。 本プラットフォームでは、タイトル、ジャンル、国、ストリーミングサービス別の分析が可能で、利用者は以下のような分析を行うことができます。 -ジャンル別・作品別ランキングを通じた市場トレンドの把握-クロス視聴分析による、シリーズ展開や世界観設計のヒント-国・プラットフォーム別の視聴行動分析によるパフォーマンス評価-海外展開やプラットフォームとの配信戦略検討における客観的指標の提供 ■より賢明なコンテンツ意思決定を支援 データに基づくインサイトをコンテンツ企画および評価プロセスに組み込むことで、Showlabs は、初期開発段階から編成、国際配信戦略に至るまで、エンターテインメント業界全体における、より的確な意思決定を支援します。 本ソリューションは、制作会社、配信事業者、放送局、コンテンツ権利保有者、広告主など、映像コンテンツの企画・開発・編成に関わる幅広いユーザーを対象に設計されています。 Plum Research S.A. のCEOであるウカシュ・ジェジオルスキは次のように述べています。「PlumResearchでは、より多くのクリエイターやコンテンツ企業がストリーミング視聴に関するインサイトにアクセスできるようにすることを目的として Showlabs を開発しました。日本市場において NIQ と協業し、国際的な視聴トレンドに対するより深い洞察を求める企業を支援できることを嬉しく思います。」 NIQ は日本において、デモトライアルや業界向けワークショップの開催を予定しており、参加者は実データを用いたユースケースを通じて本プラットフォームを体験することができます。 Showlabs プラットフォームの代表的なスクリーンショットは参考用として掲載されています。追加のビジュアルおよび製品情報はウェブサイトで提供しています。 NIQについて NielsenIQ（NYSE：NIQ）は、消費者購買行動に関する最も包括的かつ信頼性の高い理解を提供する、消費者インテリジェンス分野のリーディングカンパニーです。比類のないグローバルデータ基盤と、詳細な消費者・小売測定、さらに数十年にわたるAIモデリングの専門知識を組み合わせることで、複雑なデータを確信ある意思決定へと変える意思決定システムを構築しています。NIQ は90か国以上で事業を展開し、世界人口の約82%、および約7.4兆ドルに相当する世界の消費者支出をカバーしています。クラウドベースのプラットフォーム、高度な分析、AI主導のインサイトを通じて「The Full View™」を提供し、消費者が何を、なぜ購入し、次に何をすべきかを明らかにします。詳細は www.niq.com をご覧ください。 本リリースに関するお問い合わせ先： NIQ/GfK Japan, Entertainment, LifestyleSanae Okazaki | 岡﨑 早苗sanae.okazaki@nielseniq.com 未来予想に関する記述 本プレスリリースに含まれる、日本におけるShowlabsの提供開始に関する記述には、消費者行動、市場動向、業界動向に関する将来予想が含まれる場合があります。これらの記述は、現時点で入手可能なデータ、過去の傾向、各種前提条件に基づく見通しを反映したものです。「予想する」「見込む」「想定する」「信じる」「予測する」などの表現は、未来予想に関する記述を示すことを意図しています。これらの記述は未来の結果を保証するものではなく、消費者嗜好の変化、経済状況、技術革新、競争環境の変化など、固有の不確実性を伴います。実際の結果は、記載または示唆された内容と大きく異なる可能性があります。当社は、法令で義務付けられる場合を除き、未来予想に関する記述を更新する義務を負いません。記載されている製品名および会社名は、其々の所有者の商標または登録商標です。それらの使用は、提携関係や承認を示すものではありません。 PlumResearchについて PlumResearchはAmpere Analysisの傘下企業であり、グローバルなエンターテインメント市場に対して信頼性の高い詳細データを提供するポーランドの分析会社です。Plumは独自の特許取得済みの手法によってストリーミングの視聴者測定を先駆的に実現し、「Showlabs」ソリューションを通じて75以上の市場にサービスを提供しています。 PDFまたは画像はこちらからダウンロードいただけます  □　プレスリリースPDF  □　画像 画像1 画像2 画像3 画像4 -------------------------------------------------------------------------------- Title: NIQ Expands GeoPurchase Audiences Globally - NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-expands-geopurchase-audiences-globally-unlocking-growth-opportunities-for-marketers-in-poland-belgium-mexico-and-indonesia/ Type: News Center Post Published: 2026-06-22T09:55:00+00:00 Modified: 2026-06-18T23:18:33+00:00 Description: NIQ (NYSE: NIQ) today announced the expansion of its GeoPurchase audiences into four countries, extending its purchase-based, geo-targeted audiences. Content: International expansion helps advertisers target audiences based on local consumer demand Chicago – June 22, 2026 – NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the expansion of its GeoPurchase audiences into Poland, Belgium, Mexico, and Indonesia, extending its purchase-based, geo-targeted audiences to new international markets. As privacy regulations tighten and identifiers like cookies decline, marketers need new ways to reach high‑value consumers at scale. NIQ’s GeoPurchase Audiences address this challenge by helping marketers identify and target consumers based on demand, not just demographics. GeoPurchase audiences help marketers pinpoint geographic areas where consumers are most likely to purchase specific FMCG categories, brands, or sub-brands, so media investments can concentrate where retail opportunities are strongest. By focusing investments in priority locations, marketers can connect with the audiences that matter in the markets with the greatest opportunity. As a result, GeoPurchase audiences help marketers improve media efficiency by turning local demand signals into actionable market insights that can be used to support growth or defend market share in competitive markets. NIQ leverages purchase-based signals from a broad network of retailers in local markets, providing The Full View™ of category demand and shopper behavior across channels, enabling more accurate planning and… -------------------------------------------------------------------------------- Title: At-home sales growth in May | NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/restaurants-bounce-back-to-real-terms-at-home-sales-growth-in-may/ Type: News Center Post Published: 2026-06-22T08:00:00+00:00 Modified: 2026-06-22T07:58:56+00:00 Description: Restaurants achieved their best organic growth in delivery and takeaway sales in 18 months in May, NIQ Hospitality at Home Tracker shows. Content: At-Home sales in May: Restaurants achieved their best organic growth in delivery and takeaway sales in 18 months in May, the latest NIQ Hospitality at Home Tracker reveals.  The month saw Britain’s leading restaurant groups push at-home revenue 4.0% ahead of May 2025. The figure is just above the country’s current rate of inflation, as measured by the Consumer Prices Index, and follows four successive months of sub-inflation growth. It is the Tracker’s highest figure since November 2024, with the prospect of another boost from the men’s football World Cup in June and July.  The Tracker, powered by CGA intelligence, shows May’s growth was driven by delivery sales, which jumped by 8.9% on a like-for-like basis. Deliveries now account for 14.2 pence in every pound that consumers spend with restaurants—a sharp increase from only 10.9 pence two years ago in May 2024.   The popularity of restaurants’ at-home offers has been accelerated further by the rollout of delivery services across the country. Total delivery sales growth—including from new restaurants, or ones where deliveries have been launched for the first time—reached 16.3% in May. By contrast, revenue from takeaways and click-and-collect orders tumbled by 7.8% last month. Takeaways have now fallen for 14 straight months as more and more consumers migrate to the ease of direct-to-door deliveries from third-party providers.   Karl Chessell, Director - Hospitality Operators and Food, EMEA at NIQ, said: “After an exceptionally challenging start to 2026 for… -------------------------------------------------------------------------------- Title: NIQ at Consumer Goods Forum 2026 Vienna - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/consumer-goods-forum-2026-niq/ Type: Event Published: 2026-06-19T16:33:41+00:00 Modified: 2026-06-24T15:05:43+00:00 Description: The Consumer Goods Forum Global Summit 2026 will be held at the Austrian Center Vienna (ACV) in Vienna, Austria.25 June 2026 Content: Meet NIQ at the Consumer Goods Forum 2026 June 23 - 26, 2026 | Austrian Center Vienna (ACV) in Vienna, Austria. Join NIQ at CGF in Vienna (June 23–26) alongside global leaders in CPG and retail. Exchange ideas, explore new growth strategies, and engage with NIQ experts on Commerce Intelligence—our approach to unifying product, consumer, and retailer data into AI-powered systems that are redefining how global commerce operates. A private meeting space is available to discuss your priorities and explore opportunities with NIQ. June 24–25 | Level 1, Room #1.41 Meet with NIQ New to CGF? Explore the full event agenda and details Special Session The Commerce Revolution : Where East Meets West Thursday, June 25, 4:30–5:20pm CEST | The Evolving Consumer Stage [embed]https://nielseniq.wistia.com/s/h1dm3dkyxxcxv02[/embed] Commerce is being reshaped by two powerful forces: the East is leading innovation in social and fast commerce, while the West dominates data-rich retail media ecosystems. AI is now accelerating their convergence—transforming how consumers discover and how brands win. The commerce revolution is here – where East meets West. Are you ready? Download the full report Thanks for your interest. The Commerce Revolution: Where East Meets West (PDF, 8.5 MB) This session will give you a… -------------------------------------------------------------------------------- Title: Agentic Commerce is Here - Webinar - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/agentic-commerce-is-here/ Type: Event Published: 2026-06-19T16:26:31+00:00 Modified: 2026-07-08T17:36:45+00:00 Description: Join NielsenIQ and Advantage Solutions to explore the growing “speed gap” between consumer behavior and enterprise action. Content: Agentic Commerce is Here How AI Is Rewiring Retail Decision-Making Join NielsenIQ and Advantage Solutions to explore the growing “speed gap” between consumer behavior and enterprise action, and what it means for merchandising, pricing, and growth. Live Webcast: August 20, 2026 at 2PM (ET) Register now Webcast Overview Shoppers are evolving faster than ever, driven by AI, real-time expectations, and new paths to purchase.  Yet, many retail decisions are still stuck in slower cycles. Join NielsenIQ and Advantage Solutions to explore the growing “speed gap” between consumer behavior and enterprise action, and what it means for merchandising, pricing, and growth. You’ll learn how agentic commerce, predictive decisioning, and connected data are reshaping retail, and what leading brands and retailers are doing right now to keep up and win. Join us to discover How shopper behavior is accelerating, and where traditional decision models are falling behind  What “agentic commerce” means in practice and how AI is reshaping decisions end-to-end  Where the biggest opportunities exist across product, price, promotion, and placement  How to connect data, insights, and execution to move at the speed of the shopper  The real cost of inaction, and the playbook top performers are using to stay ahead  Register now Session Roadmap… -------------------------------------------------------------------------------- Title: Consumer Confidence June URL: https://develop.nielseniq.com/global/en/news-center/2026/consumer-confidence-stay-at-23-in-june/ Type: News Center Post Published: 2026-06-19T07:35:32+00:00 Modified: 2026-07-14T14:08:51+00:00 Description: Consumer confidence declined in February amid rising concerns over inflation and household finances. Content: Young adults lose confidence, and optimism fades in higher-income groups London, June 19 th, 2026 – GfK’s long-running Consumer Confidence Index was unchanged at -23 in June. One measure was up, two were down and two were the same, compared to last month’s announcement. These are the current findings of the GfK Consumer Confidence Barometer (CCB) powered by NIM. The CCB has been published jointly by GfK and the Nuremberg Institute for Market Decisions (NIM), the founder of GfK, since October 2023. Neil Bellamy, Consumer Insights Director at GfK, an NIQ Company, says: " Consumer confidence remains unchanged in June at -23. Views on personal finances going forward are flat at -2, and the backwards-looking measures of personal finances and the economy are both slightly down, reflecting the sense that things have been extremely tough over the last year for so many. The only value to increase is for the wider economy in the next 12 months, up two points from -38 to -36. The lack of movement in the headline figure is misleading as, beneath the surface, there are new signs that confidence is weakening. The biggest fall this month is among those aged 16 to 29, traditionally one of the most… -------------------------------------------------------------------------------- Title: NIQ & Ogury Collaborate to Enhance Media Planning and Audience Strategy URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-and-ogury-collaborate-to-enhance-media-planning-and-audience-strategy-with-geopurchase-insights/ Type: News Center Post Published: 2026-06-18T11:00:00+00:00 Modified: 2026-06-17T19:58:15+00:00 Description: NIQ (NYSE: NIQ), today announced a new collaboration with Ogury, the global AdTech company powered by Persona Intelligence. Content: New initiative brings real-world retail purchase signals into Ogury’s Persona Intelligence Engine to deliver deeper, privacy preserving insights across North America and Europe NEW YORK and PARIS, June 18, 2026 — NIQ (NYSE: NIQ), the world’s leading consumer intelligence company, today announced a new collaboration with Ogury, the global AdTech company powered by Persona Intelligence. Through the collaboration, Ogury will integrate NIQ’s GeoPurchase data into its Persona Intelligence Engine, strengthening audience planning, media activation, and strategic insights for marketers. NIQ delivers world-leading retail intelligence, capturing actual purchase data at the product level across key retailers around the world. Through this collaboration, NIQ is providing GeoPurchase insights at scale across France, Germany, Spain, Italy, the UK, as well as the United States and Canada, bringing a new layer of real-world retail purchase behavior into Ogury’s Persona Intelligence Engine. Combined with Ogury’s audience-first data model—which brings together observed behaviours, declared intents, and deterministic signals—these insights help create rich, multi-dimensional personas informed by actual purchasing patterns, giving marketers a more complete understanding of the audiences most relevant to their brand and campaign objectives. The collaboration and the enhanced Ogury personas are built on aggregated and anonymized insights. Through these insights, marketers gain a… -------------------------------------------------------------------------------- Title: NIQ Introduces NIQ Cadence for Marketers' Needs - NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-introduces-niq-cadence-a-compound-ai-operating-system-for-marketing-effectiveness/ Type: News Center Post Published: 2026-06-17T10:00:00+00:00 Modified: 2026-06-18T13:48:09+00:00 Description: NielsenIQ (NYSE: NIQ) today introduced NIQ Cadence, a compound AI operating system built to change how organizations measure marketing performance. Content: One system unifies NIQ’s global data, models, and knowledge so marketers move from insight to impact faster, with deeper intelligence, at scale. CHICAGO (June 17, 2026) - NIQ (NYSE: NIQ), a global leader in consumer intelligence, today introduced NIQ Cadence, a compound AI operating system built to change how organizations measure marketing performance, optimize budgets, and act on what the data tells them. NIQ Cadence brings data and intelligence into one continuous environment, moving marketers off fragmented reports and onto a single system that empowers decision making. Marketing has never been more complex. Channels keep multiplying, data sits in silos, and the pressure to prove ROI keeps climbing. As a result, most teams still stitch insight and action together by hand, losing time and confidence at every handoff. NIQ Cadence closes that gap with one system where measurement and decision-making finally run together. “Marketing leaders don’t need more reports. They need a better rhythm,” said Jason Tate, General Manager of Marketing Effectiveness at NIQ. “NIQ Cadence moves organizations beyond disconnected data, siloed tools, and disparate insights to a system that translates signals into clear recommendations and measurable impact.” A new operating system for marketing effectiveness NIQ Cadence is built for… -------------------------------------------------------------------------------- Title: Austria Beauty Retail Coverage - NIQ URL: https://develop.nielseniq.com/global/de/news-center/2026/digitale-und-ki-gestutzte-kaufprozesse-pragen-den-osterreichischen-prestige-beauty-markt/ Type: News Center Post Published: 2026-06-17T08:04:38+00:00 Modified: 2026-06-17T08:04:49+00:00 Description: Austria’s largest prestige beauty measurement combining online and in-store data in one trusted, unified market view. Content: Online wächst schneller als der stationäre Handel Wien, 17. Juni 2026 – Mit dem Aufbau des neuen Prestige Einzelhandels-Panels schafft NielsenIQ (NIQ) erstmals eine Datenbasis für den österreichischen Prestige‑Beauty‑Markt. Das Panel liefert detaillierte Einblicke in Kaufverhalten, Marktdynamiken und Vertriebskanäle im Premium‑und Luxussegment – und ermöglicht damit eine deutlich präzisere Analyse dieses stark wachsenden Marktes. Erste Auswertungen zeigen deutlich, dass der Online-Handel im Prestige-Beauty-Segment weiter an strategischer Relevanz gewinnt und den stationären Vertrieb in seiner Wachstumsdynamik klar übertrifft. Digitale Touchpoints, KI-gestützte Produktempfehlungen sowie die fortschreitende Verzahnung von Online- und Offline-Kanälen prägen das Kaufverhalten in Österreich zunehmend. Während global der E‑Commerce als zentraler Wachstumstreiber wirkt, zeigt sich in Österreich vor allem eine Verschiebung der Kaufentscheidung in digitale Kanäle. KonsumentInnen informieren sich verstärkt online, nutzen digitale oder KI‑basierte Empfehlungen und legen ihre Präferenzen häufig bereits fest, bevor der Kauf online oder im stationären Handel erfolgt. Österreich: Prestige Beauty im Spannungsfeld von Online‑Wachstum und stationärer Stärke Der österreichische Prestige‑Beauty‑Markt zählt zu den dynamischsten Segmenten im Einzelhandel. Gleichzeitig ist er weiterhin stark stationär geprägt. Um diese komplexe Marktsituation konsistent abzubilden, bietet NielsenIQ mit dem Prestige Panel Austria einen vollständig integrierten Blick auf den Markt – stationär und online in einer einheitlichen Datenbasis. Das Panel basiert… -------------------------------------------------------------------------------- Title: Einzelhandelskaufkraft in Europa URL: https://develop.nielseniq.com/global/de/news-center/2026/einzelhandelskaufkraft-in-europa-deutschland-unter-dem-durchschnitt-regionale-unterschiede-bleiben-gross/ Type: News Center Post Published: 2026-06-17T07:24:21+00:00 Modified: 2026-06-17T13:16:57+00:00 Description: Die Einzelhandelskaufkraft in Europa beträgt im Schnitt 6.714 Euro pro Einwohner; Deutschland liegt mit 6.226 Euro pro Kopf leicht darunter. Content: PDF-Download NIQ Einzelhandelskaufkraft Europa ist ab sofort verfügbar Bruchsal, 17. Juni 2026 – Deutschland ist einer der größten Einzelhandelsmärkte Europas, liegt bei der Einzelhandelskaufkraft pro Kopf jedoch unter dem europäischen Durchschnitt. Das zeigt die neue Studie „NIQ Einzelhandelskaufkraft Europa“. Demnach beträgt die durchschnittliche Einzelhandelskaufkraft in Europa 6.714 Euro pro Einwohner, während Deutschland mit 6.226 Euro pro Kopf leicht darunter liegt. Insgesamt zeigt die Studie erhebliche Unterschiede zwischen den 25 untersuchten europäischen Ländern – sowohl auf nationaler als auch auf regionaler Ebene. In den 25 von der Studie erfassten europäischen Ländern stehen den Verbrauchern insgesamt rund 3,5 Billionen Euro für Ausgaben im Einzelhandel zur Verfügung. Spitzenreiter ist Luxemburg mit 12.518 Euro pro Kopf und damit mehr als 86 Prozent über dem europäischen Durchschnitt. Auf den Rängen zwei und drei folgen die Schweiz mit 12.080 Euro und Dänemark mit 9.452 Euro pro Einwohner. Mit 6.226 Euro liegt Deutschland rund 7 Prozent unter dem Durchschnitt. Filip Vojtech, Einzelhandelsexperte im Bereich Geomarketing von NIQ, erklärt: „Nord- und westeuropäische Länder dominieren die oberen Plätze des Rankings. Gleichzeitig liegen einige der volumenstärksten Einzelhandelsmärkte Europas beim Pro-Kopf-Wert unter dem europäischen Durchschnitt. So haben Deutschland, Spanien und Italien trotz ihrer hohen Gesamtmarktvolumina alle eine unterdurchschnittliche Einzelhandelskaufkraft. Das zeigt,… -------------------------------------------------------------------------------- Title: Retail purchasing power in Europe URL: https://develop.nielseniq.com/global/en/news-center/2026/retail-purchasing-power-in-europe-wide-gaps-persist-across-countries-and-regions/ Type: News Center Post Published: 2026-06-17T07:22:17+00:00 Modified: 2026-07-14T14:08:49+00:00 Description: The average retail purchasing power across Europe amounts to 6,714 euros per capita, with Luxembourg topping the ranking at 12,518 euros. Content: PDF download NIQ Retail Purchasing Power Europe is now available Bruchsal, Germany, June 17, 2026 – Luxembourg tops the ranking for retail purchasing power in Europe. NIQ’s new study on retail purchasing power in Europe shows that average spending potential across the continent amounts to 6,714 euros per capita. However, there are significant differences between the 25 countries included in the study. With 12,518 euros per capita, Luxembourg clearly leads the ranking, while Serbia records the lowest retail spending potential. In addition to these national differences, the study also reveals pronounced disparities within countries at the regional level. In total, consumers in the 25 European countries covered by the study have nearly 3.5 trillion euros available for retail spending. This corresponds to an average of 6,714 euros per capita. Luxembourg stands out with more than 86 percent above this European average, followed by Switzerland with 12,080 euros per capita and Denmark with 9,452 euros. Filip Vojtech, retail expert in NIQ’s geomarketing department, explains: “Northern and Western European countries dominate the upper part of the ranking. However, several of Europe’s largest retail markets fall slightly below the continental average in per capita terms. Germany, Spain and Italy all sit under the… -------------------------------------------------------------------------------- Title: Modest May for Hospitality Groups | NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/modest-may-for-hospitality-groups-as-consumers-keep-lid-on-spending/ Type: News Center Post Published: 2026-06-17T07:00:00+00:00 Modified: 2026-06-16T19:24:35+00:00 Description: Britain’s leading hospitality groups grew their like-for-like sales by 0.4% in May, according to NIQ RSM Hospitality Business Tracker. Content: Hospitality Business Tracker May 2026 Sales growth falls behind inflation for 13th straight month    Sunny Bank Holiday weekend moves pub groups up 1.1% Restaurants grow 0.5% but bars drop 6.1%  Britain’s leading hospitality groups grew their like-for-like sales by 0.4% in May, according to the latest NIQ RSM Hospitality Business Tracker.  It marks just the second month of growth for the sector in 2026, reflecting an ongoing squeeze on consumers’ disposable incomes amid rising costs. Groups’ year-on-year growth has now been below the UK’s rate of inflation, as measured by the Consumer Prices Index, for 13 consecutive months.   The Tracker, which is produced by NIQ, powered by CGA intelligence, in association with RSM, shows pubs were the best performing hospitality channel in May. A burst of warm weather over the late Bank Holiday weekend towards the end of the month brought consumers out to beer gardens and terraces, and helped pub groups to finish the month with sales 1.1% ahead of May 2025.  Growth for managed restaurants was slower at 0.5%. It represents a fifth positive month out of six for the restaurant sector after a very challenging 2025, though operators continue to face inflation in many key costs as well as a tightening of spending on eating out. Meanwhile year-on-year sales in the bar sector slipped by 6.1%—the worst figure since early 2025.  Despite the challenges, some hospitality groups continue to open new sites, the NIQ RSM Hospitality Business Tracker shows. On a total sales basis—including at venues opened in the last 12 months—sales rose by 3.9% in May—slightly ahead of the… -------------------------------------------------------------------------------- Title: Find Your Next Growth Opportunity — Before Your Competitors Do (Delhi)  URL: https://develop.nielseniq.com/global/en/events/2026/find-your-next-growth-opportunity-before-your-competitors-do-delhi/ Type: Event Published: 2026-06-16T15:16:53+00:00 Modified: 2026-06-16T17:27:23+00:00 Description: Growth in India isn’t slowing — it’s becoming harder to capture. Demand is fragmenting across consumers, channels, and occasions. Content: Find Your Next Growth Opportunity — Before Your Competitors Do  Date & Venue: Delhi | 16 July 2026 9:00 AM – 12:30 PM Radisson, Udyog Vihar, Gurgaon Register now Resources Watch on demand here Join Us for an Exclusive Leadership Session Growth in India isn’t slowing — it’s becoming harder to capture. Demand is fragmenting across consumers, channels, and occasions.Most brands see the opportunity — but struggle to focus, prioritize, and scale. The real challenge isn’t effort — it’s knowing where to play and how to win A focused, high-impact discussion designed to help you:  Pinpoint where your category’s next growth will come from  Identify high-impact opportunities worth investing in  Apply a proven framework to unlock and scale demand  Translate strategy into measurable, consistent outcomes  What You’ll Walk Away With A clear view of your category’s growth hotspots  A practical way to separate category vs. share growth opportunities  A structured framework to prioritize your next growth bets  A modern segmentation approach built for precision + scale  A sharper lens on customer experience as a growth driver  Event Details  Delhi Date: July 16, 2026Venue: Radisson, Udyog Vihar, Gurgaon (Hall: Rose Part 1) 9:00 am: Registrations with networking breakfast9:30 am: NIQ Sessions12:30 pm: Networking lunch Register now Resources… -------------------------------------------------------------------------------- Title: NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-and-mri-simmons-announce-expansion-of-relationship-with-cadent-to-power-advanced-audience-targeting/ Type: News Center Post Published: 2026-06-16T13:59:25+00:00 Modified: 2026-06-16T14:06:10+00:00 Description: NIQ (NYSE: NIQ), MRI‑Simmons, and Cadent today announced an expansion of their relationship to help advertisers through the Cadent Platform. Content: Chicago, June 16, 2026 – NIQ (NYSE: NIQ), MRI‑Simmons, and Cadent today announced an expansion of their relationship to help advertisers plan and activate precise, insight-driven audiences through the Cadent Platform. The collaboration distributes audiences informed by NIQ’s omnichannel purchase‑based insights alongside audiences derived from MRI‑Simmons’ consumer research through the Cadent Platform to support more effective audience targeting across channels, platforms, and devices. As advertisers navigate fragmented media environments, many are looking for more reliable ways to connect what consumers buy, how they behave, and where they can be reached. But inconsistent audience definitions and disconnected activation workflows often make it difficult to turn insight into measurable campaign performance. As part of the expanded relationship, audiences informed by NIQ’s omnichannel shopping and digital purchase insights will be made available for distribution and activation through the Cadent Platform, alongside an expanded taxonomy of audiences based on MRI-Simmons research driven insights. These complementary audiences will help advertisers better understand consumer behavior, identify high‑value segments, and execute campaigns with greater confidence across today’s fragmented media landscape. “Marketers are challenged with an increasingly disjointed and complex media landscape, making it harder to unify ad activation and measurement across disparate channels," said Jason Attanasio, VP,… -------------------------------------------------------------------------------- Title: NIQ Launches Showlabs for Global Streaming Analysis URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-launches-showlabs-in-japan-to-help-content-companies-understand-global-streaming-audiences/ Type: News Center Post Published: 2026-06-16T12:44:11+00:00 Modified: 2026-06-23T00:01:59+00:00 Description: NIQ  today announced the launch of Showlabs in Japan, a video viewing analytics solution designed to help better understand audience behavior Content: Supporting smarter content planning, audience evaluation, and international expansion through cross-platform viewing intelligence across Netflix, Prime Video, Disney+, and Crunchyroll and seven markets TOKYO, June 16, 2026 — NIQ, powered by GfK intelligence, a leading consumer intelligence company, today announced the launch of Showlabs in Japan, a video viewing analytics solution designed to help content creators, distributors, and rights holders better understand audience behavior across streaming platforms and international markets. As competition within the global streaming industry intensifies and viewing behavior continues to diversify across streaming platforms, content companies are under growing pressure to make faster and more informed decisions. In Japan, where anime and entertainment content continue to gain global recognition, understanding cross-market viewing behavior has become increasingly important for both creative and commercial strategy. The launch expands NIQ's portfolio of intelligence solutions that help organizations turn complex audience and consumer data into more confident business decisions. “As viewing environments continue to evolve and Japanese content gains increasing attention overseas, creators and decision-makers are being asked to adopt more multifaceted perspectives than ever before. At the same time, data is only a tool to support judgment—the expertise and creative insight developed through years of on-the-ground experience remain paramount,” said Hideyuki Hata,… -------------------------------------------------------------------------------- Title: NIQ and Unlimitail Collaboration on retail media URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-and-unlimitail-collaborate-to-deliver-the-next-generation-of-omnichannel-retail-media-insights-measurement-across-retailers-and-countries/ Type: News Center Post Published: 2026-06-16T10:09:09+00:00 Modified: 2026-06-16T12:24:16+00:00 Description: NIQ and Unlimitail Collaborate to Deliver the next Generation of omnichannel Retail Media Insights & Measurement. Content: Enabling advertisers to prove ROI across retailers, markets, and channels with interoperable, AI-powered measurement Chicago and Paris (June 16, 2026) — Retail media investment is accelerating globally, with 67% of CMOs planning to increase spending on retail media networks (RMNs) in 2026. Yet only 53% believe today's RMNs provide adequate measurement and attribution capabilities, highlighting a critical gap in proving true business impact across retailers and markets.* Today, NIQ (NYSE: NIQ), a leading consumer intelligence company, and Unlimitail, a leading retail media network, announced a strategic collaboration designed to help brands and retailers unlock a new era of retail media accountability through advanced measurement, consumer insights, interoperable data infrastructure, and AI-powered analytics. This collaboration will combine Unlimitail's extensive retail media network, which spans 21 countries, 35 retailers, more than 120 retailer websites, and over 250 million loyalty cardholders, with NIQ's industry-leading measurement, analytics, and consumer intelligence capabilities. Together, the companies will help advertisers move beyond campaign metrics to understand the true business impact of retail media investments while unlocking deeper consumer and category insights and gaining a consistent view of performance across retailers, markets, and channels. As commerce and media continue to converge, brands are under increasing pressure to connect… -------------------------------------------------------------------------------- Title: Find Your Next Growth Opportunity — Before Your Competitors Do (Mumbai)  URL: https://develop.nielseniq.com/global/en/events/2026/find-your-next-growth-opportunity-before-your-competitors-do-mumbai/ Type: Event Published: 2026-06-12T14:17:05+00:00 Modified: 2026-06-16T17:25:37+00:00 Description: Growth in India isn’t slowing — it’s becoming harder to capture. Join Us for an Exclusive Leadership Session Content: Find Your Next Growth Opportunity — Before Your Competitors Do  Date & Venue: Mumbai | 14 July 2026 9:00 AM – 12:30 PM Jio Convention, BKC  Register now Resources Watch on demand here Join Us for an Exclusive Leadership Session Growth in India isn’t slowing — it’s becoming harder to capture. Demand is fragmenting across consumers, channels, and occasions.Most brands see the opportunity — but struggle to focus, prioritize, and scale. The real challenge isn’t effort — it’s knowing where to play and how to win A focused, high-impact discussion designed to help you:  Pinpoint where your category’s next growth will come from  Identify high-impact opportunities worth investing in  Apply a proven framework to unlock and scale demand  Translate strategy into measurable, consistent outcomes  What You’ll Walk Away With A clear view of your category’s growth hotspots  A practical way to separate category vs. share growth opportunities  A structured framework to prioritize your next growth bets  A modern segmentation approach built for precision + scale  A sharper lens on customer experience as a growth driver  Event Details  Mumbai Date: July 14, 2026Venue: Jio Convention Center, BKC(Meeting Room No. 104 A&B) 9:00 am: Registrations with networking breakfast9:30 am: NIQ Sessions12:30 pm: Networking lunch Register now Resources Watch on… -------------------------------------------------------------------------------- Title: NIQ and AHLA reveal beverage opportunities in US hotels- NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-and-ahla-reveal-scale-of-beverage-growth-opportunities-in-u-s-hotels/ Type: News Center Post Published: 2026-06-12T10:05:15+00:00 Modified: 2026-06-12T10:05:28+00:00 Description: New study highlights rising domestic travel & strong in-hotel beverage demand, with soft drinks, coffee, and beer leading guest preferences Content: Hotel Beverage Study 2026 Chicago, June 11, 2026 — NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, reveals  increased interest in domestic tourism is creating significant growth potential for United States beverage suppliers in hotels, according to the new Hotel Beverage Study 2026. The exclusive report – produced by NIQ, powered by CGA intelligence, in collaboration with the American Hotel and Lodging Association (AHLA) – reveals growth in demand for domestic travel is sharper than interest in international travel.  The Hotel Beverage Study 2026 includes insights into hotel users’ behavior and ways for beverage suppliers and hotel operators to collaborate for mutual growth. It combines NIQ’s market research with deep expertise from the AHLA Food & Beverage Committee and its members. Research is based on an in-depth survey of 5,000 U.S. hotel visitors using a wide variety of hotel types, including more than 50 leading brands.  Demand for beverages in U.S. hotels remains high, the report shows. Soft drinks are the most popular category for consumption, with nearly half (47%) of travelers expecting to purchase them in hotels over the next 12 months. A wide range of other popular non-alcoholic choices include hot coffee (40%), bottled water (31%), and fruit juices (29%). Meanwhile, beer (32%), wine (29%), and cocktails (27%) are the three most wanted alcoholic categories.  “Hotels are powerful places for beverage suppliers to generate trial and build brands, and an uptick in domestic tourism in 2026 will open up some exciting new opportunities over the remainder of 2026,” said Mike Rende, Client Solutions Manager Americas – On-Premise at NIQ. “With… -------------------------------------------------------------------------------- Title: Cotto Wins NIQ’s 2026 Founders Pitch Slam URL: https://develop.nielseniq.com/global/en/news-center/2026/cotto-wins-niqs-2026-founders-pitch-slam-securing-more-than-750000-growth-support/ Type: News Center Post Published: 2026-06-10T22:18:39+00:00 Modified: 2026-06-10T22:56:30+00:00 Description: Cotto named the 2026 champion. Won a grand prize consisting of a total prize package valued at more than $750,000, including a $50,000 cash award. Content: Five Finalists Competed Live Before a Panel of Judges at NIQ’s Annual Signature Event for Retail, Manufacturing, Tech, and Media Leadership San Antonio (June 10, 2026) — NIQ (NYSE: NIQ), a global leader in consumer intelligence, announced the winner of its fourth annual Founders Pitch Slam competition, held on the mainstage at NIQ’s C360 event. The five finalists—Craftmix, Cotto, ESW Beauty, Lumen, and Rotten—competed for a grand prize consisting of a total prize package valued at more than $750,000, including a $50,000 cash award and additional in‑kind components, with Cotto named the 2026 champion. The competition comes at a time when emerging consumer brands are navigating a rapidly evolving retail landscape shaped by changing consumer expectations, digital commerce, and increasing competition for shelf space and attention. While great products remain essential, long-term success increasingly depends on understanding consumers and acting on market signals quickly. Through the Founders Pitch Slam, NIQ helps emerging brands accelerate growth with the insights, expertise, and industry connections needed to compete in today’s consumer marketplace. Founded by Kendall Kransdorf, Cotto is a line of high-protein dips made with whipped cottage cheese that reimagine classic flavors for everyday snacking. By blending out the curds, Cotto delivers smooth, savory dips… -------------------------------------------------------------------------------- Title: AI-Driven Upgrade Cycle Expected to Fuel 8% Telecom Growth - NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/ai-driven-upgrade-cycle-expected-to-fuel-8-telecom-growth/ Type: News Center Post Published: 2026-06-10T14:48:31+00:00 Modified: 2026-06-10T14:50:34+00:00 Description: NIQ today released its 2026 Smartphone Forecast showing that an AI-driven upgrade cycle is expected to fuel 8% growth in the global telecom sector in 2026. Content: On-device AI, ecosystem integration and premium innovation reshape global smart demand CHICAGO, June 10, 2026 — NIQ (NYSE: NIQ), a global leader in consumer intelligence, today released its 2026 Smartphone Forecast showing that an AI-driven upgrade cycle is expected to fuel 8% growth in the global telecom sector in 2026. As manufacturers accelerate investment in on-device AI and connected device ecosystems, consumers are increasingly prioritizing intelligence functionality, seamless integration, and premium experiences when choosing their next smartphone. The forecast suggests relatively stable conditions across the broader technology and durables market, with growth increasingly concentrated in premium segments. Europe is showing early signs of a new replacement cycle after two weaker years, while China is showing signals of modest growth despite subsidy rollbacks and a challenging comparison base. Insights from Mobile World Congress 2026 suggest a broader industry shift: smartphones are evolving from standalone communication devices into intelligent platforms that connect and orchestrate consumers’ digital lives across wearables, home technology, mobility services, and AI-powered applications. "Smartphones in 2026 are moving beyond connectivity and specifications toward intelligence and orchestration,” said Anastasia Bourneli, VP, Global Mobile Network, NIQ. “NIQ data indicates continued momentum toward premium, AI-enabled products that deliver meaningful gains in convenience,… -------------------------------------------------------------------------------- Title: NIQ Sets Launch for Full View of Beauty Channel and Amazon 3P URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-sets-launch-for-full-view-of-beauty-channel-and-introduces-amazon-3p-measurement/ Type: News Center Post Published: 2026-06-09T22:45:54+00:00 Modified: 2026-06-10T01:28:27+00:00 Description: NIQ today announced the upcoming launch of NIQ’s Full View of Beauty Channel and introduced Amazon 3P marketplace measurement in the U.S. Content: New capabilities announced at C360 expand visibility across the beauty landscape San Antonio (June 9, 2026) – NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the upcoming launch of NIQ’s Full View of Beauty Channel and introduced Amazon third-party (3P) marketplace measurement in the U.S., both set to roll out later this year. Together, these offerings mark a major step forward in delivering the most comprehensive, unified view of the global beauty category. Beauty is one of the fastest evolving and most fragmented categories in retail, spanning mass, prestige, specialty, and digital marketplaces. As consumer journeys increasingly shift across these channels, brands and retailers need a single, integrated view of performance. By expanding coverage across retail, prestige, and digital, including the addition of Amazon 3P, NIQ’s Full View of Beauty Channel will unlock unprecedented transparency, helping clients compete more effectively in a complex and dynamic market. Set to launch in Q4, the Full View of Beauty Channel will combine NIQ’s measurement across grocery, drug, and mass retail with leading beauty retailers including Ulta Beauty, Sephora, Sally Beauty, and other specialty and department store retailers. The offering will be further complemented by NIQ’s advanced measurement of Amazon’s first-party… -------------------------------------------------------------------------------- Title: NIQ (NYSE: NIQ) Unveils Six New AI-Powered Capabilities at C360, Executing on Its Vision for Agentic Commerce AI Product & Capabilities URL: https://develop.nielseniq.com/global/en/news-center/2026/unveils-six-new-ai-powered-capabilities-at-c360-executing-on-its-vision-for-agentic-commerce-ai-product-capabilities/ Type: News Center Post Published: 2026-06-09T19:50:08+00:00 Modified: 2026-06-09T20:16:38+00:00 Description: New capabilities help organizations operationalize trusted market intelligence across enterprise AI environments and workflows, while preparing for the future of agentic commerce. SAN ANTONIO, June 9, 2026 — NielsenIQ (NYSE: NIQ) today unveiled six… Content: New capabilities help organizations operationalize trusted market intelligence across enterprise AI environments and workflows, while preparing for the future of agentic commerce. SAN ANTONIO, June 9, 2026 — NielsenIQ (NYSE: NIQ) today unveiled six new AI-powered capabilities at C360, the company's flagship client and industry event, marking a major milestone in the execution of NIQ’s AI strategy. The new capabilities help brands, retailers, and other organizations operationalize trusted market intelligence across enterprise workflows, AI environments, and the emerging world of agentic commerce.  NIQ’s AI value creation strategy is built on two foundational principles:   Delivering The Full View™: Combining the industry’s broadest and deepest datasets, advanced AI models, and rich content to help organizations unlock actionable insights and drive AI innovation at scale.  Enabling AI-Powered Capabilities: Delivering trusted intelligence and proprietary IP through NIQ’s advanced AI applications, assistants, and agents embedded within client workflows and enterprise environments.  Together, these principles reinforce NIQ’s position as the trusted intelligence infrastructure powering the future of commerce.  “Clients are looking for access to trusted, granular intelligence in whatever way works best for them,” said Troy Treangen, Chief Product Officer at NIQ. “Whether through NIQ applications, AI assistants such as NIQ Optiq, connected enterprise workflows, or governed integrations with leading AI technologies such as ChatGPT, Claude, and future frontier models, our new capabilities are designed to meet clients where they are and help them access NIQ’s trusted, proprietary market intelligence seamlessly and securely wherever decisions are made.”  Accelerating AI Innovation to Serve Clients  The following capabilities, announced at C360, are the first wave of AI innovations enabled by NIQ’s trusted data and intelligence:   NIQ Connected Content: Helping clients manage, activate, and optimize product, availability, and preference intelligence across commerce ecosystems.  NIQ Optiq: Our next-generation insights assistant and agent experience, bringing trusted market intelligence directly into decision-making.  NIQ Optiq Mobile: Extending trusted intelligence directly into mobile decision-making environments. … -------------------------------------------------------------------------------- Title: NIQ Appoints Tire Industry Veteran for Tire Industry Retail Panel URL: https://develop.nielseniq.com/global/en/news-center/2026/nielseniq-appoints-tire-industry-veteran-john-gamauf-as-senior-advisor-for-u-s-tire-industry-retail-panel/ Type: News Center Post Published: 2026-06-09T15:00:00+00:00 Modified: 2026-06-09T15:28:01+00:00 Description: NIQ today announced that beginning June 5th, 2026, John Gamauf has returned to NIQ as a senior advisor for the U.S. Tire Industry Retail Panel Content: John Gamauf joins NielsenIQ as senior advisor to the U.S Tire Industry Retail Panel New York, NY — June 9th, 2026— NielsenIQ (NIQ), a leader in consumer intelligence, today announced that beginning June 9th, 2026, John Gamauf has returned to NIQ as a senior advisor for the U.S. Tire Industry Retail Panel, further strengthening NIQ’s expertise and capabilities in the tire and automotive aftermarket sectors. Gamauf—known across the industry as “Johnny G”—brings more than 50 years of experience in the North American tire industry. He began his career on the ground floor as a service technician at Firestone before rising through sales and leadership roles during a nearly four-decade tenure at Bridgestone/Firestone. Among his senior leadership positions, he served as President, Consumer Replacement Tires for Bridgestone/Firestone North America, where he oversaw passenger and light truck tire sales and marketing across the U.S. and Canada. Throughout his career, Gamauf has played a pivotal role in shaping the modern tire retail landscape, including helping establish Bridgestone’s Affiliated Dealer Program and leading during critical industry moments such as the Ford–Firestone recall. He was inducted into the Tire Industry Hall of Fame in 2011 in recognition of his significant contributions and enduring impact. Following… -------------------------------------------------------------------------------- Title: NIQ Indonesia Executive Summit 2026 - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/niq-indonesia-executive-summit-2026/ Type: Event Published: 2026-06-09T14:56:36+00:00 Modified: 2026-07-10T15:51:38+00:00 Description: This session will provide forward-looking perspectives on how shifts in Indonesia’s economic landscape are reshaping retail consumption. Content: NIQ Indonesia Executive Summit 2026 Navigating Uncertainty with Greater Clarity and Confidence  Tuesday, 14 July 2026  09.30 – 13.00 WIB (Registration starts at 09.00 WIB)  Ayana Midplaza Hotel, Jakarta  About the Event This exclusive session will provide forward-looking perspectives on how shifts in Indonesia’s economic landscape, evolving geopolitical dynamics, and changing consumer behaviour are reshaping retail consumption. Gain the insights needed to navigate today’s uncertainty with greater clarity and confidence, and make more informed, strategic decisions for your business. What we will explore: The State of Today’s Consumer A clear view of Indonesia’s current economic environment and its impact on consumer sentiment, behaviour, and spending.  Implications for Business Performance How macroeconomic factors including fuel price increases are translating into real demand and volume impact, with FMCG category projections and scenario-based outlooks.  Redefining Strategic Priorities How changing consumer behaviour and emerging channels such as social and quick commerce are reshaping the consumer journey and what this means for your marketing and promotion strategies.  We look forward to welcoming you to an engaging and insightful discussion. Contact us Resources Click here to download "Thank you for your interest. Registration for this event is now closed. Please contact us for any questions. -------------------------------------------------------------------------------- Title: NIQ BASES AI Product Developer Privacy Notice URL: https://develop.nielseniq.com/global/th/legal/niq-bases-ai-product-developer-privacy-notice/ Type: Legal Page Published: 2026-06-09T02:45:03+00:00 Modified: 2026-06-09T02:45:06+00:00 Description: Discover Global/En/Legal/Niq Bases Ai Product Developer Privacy Notice insights, trends, and analytics from NielsenIQ to make smarter decisions. Content: ประกาศความเป็นส่วนตัวสำหรับผู้พัฒนาผลิตภัณฑ์ AI ของ NIQ Bases  ประกาศความเป็นส่วนตัวนี้มีผลบังคับใช้และมีผลตั้งแต่วันที่ 16 กันยายน 2568 สำหรับผู้เข้าร่วมการสำรวจรายใหม่   ขอบคุณที่ตกลงเข้าร่วมการวิจัยตลาดของเรา BASES AI Product Developer เป็นโปรแกรมวิจัยตลาดด้านประสาทสัมผัส โดยมุ่งเน้นศึกษาเป็นหลักในด้านรสชาติและกลิ่นของอาหาร รวมทั้งผลิตภัณฑ์ประเภทอื่นๆ แต่ไม่จำกัดเฉพาะเพียงเท่านั้น เรายังดำเนินการดูแล Panel ที่ผู้บริโภคลงทะเบียนกับเราในการเข้าร่วมตอบแบบสำรวจเป็นประจำ และเรายังทำการสำรวจเฉพาะกิจภายในกลุ่มสมาชิกของ Panel ที่ได้รับเชิญให้เข้าร่วมการศึกษาในสถานที่ที่จัดขึ้น   ประกาศความเป็นส่วนตัวฉบับนี้ ("ประกาศ") อธิบายถึงวิธีที่ Nielsen Consumer LLC ("NielsenIQ", "NIQ", "เรา" หรือ "พวกเรา") ในฐานะผู้ควบคุมข้อมูลส่วนบุคคลและจัดการข้อมูลส่วนบุคคลที่เราเก็บรวบรวม รวมทั้งสิทธิที่คุณอาจมีเหนือข้อมูลนี้ เราเก็บรวบรวมข้อมูลทั้งจากความพยายามในการสรรหาผู้เข้าร่วม และการเข้าร่วมอย่างสมัครใจของคุณใน "แบบสำรวจ" ของเราผ่านทางอีเมล อุปกรณ์ส่วนตัว หรืออุปกรณ์ที่ให้ไว้ แอปพลิเคชันมือถือที่จัดหาโดย NIQ ("แอป") หรือผ่านการโต้ตอบแบบตัวต่อตัวกับเรา (รวมเรียกว่า "แพลตฟอร์มของเรา")  NIQ เป็นส่วนหนึ่งของกลุ่มบริษัทที่ระบุไว้ที่นี่ ซึ่งรวมกันเป็น "กลุ่มบริษัท NIQ" ประกาศนี้ไม่ครอบคลุมถึงผลิตภัณฑ์หรือบริการอื่นใดที่เป็นของ NielsenIQ หรือบุคคลที่สามอื่นใดที่คุณอาจมีการติดต่อด้วย สหรัฐอเมริกา: ประกาศเกี่ยวกับข้อมูลสุขภาพของเราเป็นส่วนเสริมของประกาศนี้และอธิบายแนวปฏิบัติด้านความเป็นส่วนตัวของเราที่เกี่ยวข้องกับข้อมูลสุขภาพของผู้บริโภค   เมื่อท่านเข้าร่วมการสำรวจแบบเฉพาะกิจของเรา เราจะเรียกท่านว่า "ผู้ตอบแบบสอบถาม" และหากท่านเป็นสมาชิกของการสำรวจที่จัดขึ้นเป็นประจำ เราจะเรียกท่านว่า "ผู้ร่วมสำรวจ" และจะใช้คำเรียกดังกล่าวตลอดประกาศฉบับนี้ ในฐานะผู้ตอบแบบสอบถาม ท่านจะใช้แท็บเล็ตพีซีที่เราจัดเตรียมไว้ให้หรืออุปกรณ์ที่ศูนย์วิจัยตลาดที่ได้รับมอบหมายจัดหาให้ เพื่อกรอกแบบสำรวจ ในฐานะผู้ตอบแบบสอบถามหรือผู้ร่วมอภิปราย คุณจะถูกขอให้บันทึกความประทับใจทางประสาทสัมผัสของคุณผ่านแอปพลิเคชัน ข้อกำหนดทั้งหมดในประกาศนี้ที่เกี่ยวข้องกับข้อมูลกิจกรรมทางอินเทอร์เน็ตหรือเครือข่ายอิเล็กทรอนิกส์ รวมถึงข้อมูลตำแหน่งทางกายภาพ จะใช้กับคุณเฉพาะในกรณีที่คุณเป็นผู้ตอบแบบสอบถามหรือผู้ร่วมอภิปรายที่ติดตั้งแอปพลิเคชันบนอุปกรณ์มือถือส่วนตัวของคุณเท่านั้น   ในประกาศนี้ "ข้อมูลส่วนบุคคล" หมายถึง ข้อมูลใด ๆ ที่เกี่ยวข้องกับบุคคลที่ถูกระบุตัวตนหรือสามารถระบุตัวตนได้ (บุคคลที่สามารถระบุตัวตนได้โดยตรงหรือโดยอ้อม โดยอ้างอิงจากข้อมูลระบุตัวตน) คำนี้ยังรวมถึง "ข้อมูลส่วนบุคคล" หรือคำที่คล้ายกันตามที่กำหนดไว้ในกฎหมายที่เกี่ยวข้อง    เมื่อเราอ้างถึง "ข้อมูลส่วนบุคคลที่ละเอียดอ่อน" หมายถึง ข้อมูลส่วนบุคคลที่เปิดเผยเรื่องส่วนตัวของบุคคล ซึ่งหากเปิดเผยอาจนำไปสู่การขโมยข้อมูลส่วนบุคคล การฉ้อโกง หรือความเสียหายร้ายแรงต่อบุคคลนั้น คำนี้ยังรวมถึง "ข้อมูลส่วนบุคคลประเภทพิเศษ" หรือคำที่คล้ายกันตามที่กำหนดไว้ในกฎหมายที่เกี่ยวข้อง   ประกาศเกี่ยวกับการเก็บรวบรวมข้อมูลส่วนบุคคล   ประกาศการเก็บรวบรวมข้อมูลฉบับนี้ให้ข้อมูลสำคัญเกี่ยวกับแนวปฏิบัติด้านความเป็นส่วนตัวของเรา: หมวดหมู่ของข้อมูลส่วนบุคคลที่เราเก็บรวบรวม; วิธีที่เราได้รับ, แบ่งปัน, และรักษาข้อมูลส่วนบุคคล; และวิธีที่คุณสามารถสั่งให้ NIQ หยุดการแบ่งปันข้อมูลส่วนบุคคลของคุณ   เพื่อความโปร่งใส โปรดทราบว่าเราไม่ใช้ชื่อ ที่อยู่ หรือข้อมูลที่สามารถระบุตัวตนได้โดยตรงใดๆ ที่คุณให้กับเราเพื่อวัตถุประสงค์ทางการตลาดหรือการขายโดยตรงกับคุณ เราไม่เคยแบ่งปันข้อมูลที่สามารถระบุตัวตนนี้กับผู้ทำการตลาดทางโทรศัพท์ และเราไม่อนุญาตให้ลูกค้าทางธุรกิจของเราใช้ข้อมูลนี้เพื่อวัตถุประสงค์ทางการตลาดหรือการขายโดยตรงกับคุณ    เราอาจเก็บรวบรวมข้อมูลส่วนบุคคลประเภทต่อไปนี้ผ่านแบบสำรวจของเรา (ซึ่งเรียกว่า "ข้อมูลแบบสำรวจ" ของคุณ):  ตัวระบุโดยตรง เช่น ชื่อของคุณ หมายเลขโทรศัพท์ ที่อยู่อีเมล ประเทศ  ข้อมูลประชากร เช่น อายุ เพศ และภาษา  พฤติกรรม ความชอบ และข้อมูลเชิงพาณิชย์   "ข้อมูลพฤติกรรม" หมายถึง เมื่อใด ทำไม หรืออย่างไรที่คุณทำสิ่งต่าง ๆ เช่น ความถี่ที่คุณซื้อของชำ หรือความถี่ที่คุณใช้คอมพิวเตอร์ โทรทัศน์ หรืออินเทอร์เน็ต   "ข้อมูลความชอบ" หมายถึง ตัวเลือกที่คุณเลือก เช่น ซีเรียลอาหารเช้าที่คุณซื้อ สถานีที่คุณฟังหรือดู หรือเว็บไซต์ที่คุณเข้าชม   "ข้อมูลเชิงพาณิชย์" คือสินค้าหรือบริการที่คุณได้ซื้อ แสดงความสนใจ หรือให้ข้อเสนอแนะเกี่ยวกับ วิธีการชำระเงินและกำลังซื้อของคุณ ความไวต่อราคา และความเต็มใจที่จะจ่ายสำหรับสินค้าและบริการเฉพาะ  ข้อมูลกิจกรรมทางอินเทอร์เน็ตหรือเครือข่ายอิเล็กทรอนิกส์อื่น ๆ (ของผู้ร่วมสำรวจหรือผู้ตอบแบบสอบถามที่ติดตั้งแอปพลิเคชันบนอุปกรณ์ส่วนตัวของตน) เราจะทำการรวบรวมข้อมูลระบุตัวตนของอุปกรณ์โดยอัตโนมัติ เช่น ที่อยู่ไอพี (Internet Protocol หรือ "ไอพี") และข้อมูลระบุตัวตนอื่นๆ ที่เก็บไว้ในคุกกี้และเทคโนโลยีที่คล้ายกัน หากคุณใช้แอป เราอาจเก็บรวบรวมข้อมูลเกี่ยวกับหน้าที่คุณเยี่ยมชมและระยะเวลาที่คุณใช้แอป ข้อมูลการกรอกแบบฟอร์ม สถานะการแจ้งเตือนแบบพุช ประเภทของเบราว์เซอร์ ประเภทของอุปกรณ์ ระบบปฏิบัติการ และผู้ให้บริการเครือข่าย    แอปของเราใช้ Sentry สำหรับการตรวจสอบข้อผิดพลาด และจะเก็บรวบรวมข้อมูลส่วนบุคคลบางส่วนที่จำกัด รวมถึงข้อมูลระบุตัวตนและข้อมูลเกี่ยวกับกิจกรรมของคุณในแอปของเราในกรณีที่เกิดข้อขัดข้อง     ข้อมูลทางการเงิน หากคุณเข้าร่วมในฐานะผู้ตอบแบบสอบถามหรือผู้ร่วมอภิปรายที่มีสิทธิ์ได้รับแรงจูงใจทางการเงิน เราอาจเก็บรวบรวมข้อมูลบัญชีทางการเงินของคุณ (หมายเลขบัญชีธนาคารและหมายเลขเส้นทางธนาคาร) หมายเลขประกันสังคมของคุณ หรือข้อมูลที่เกี่ยวข้องกับภาษีอื่นๆ (ขึ้นอยู่กับความต้องการของเขตอำนาจท้องถิ่น)   ข้อมูลตำแหน่งที่ตั้งโดยประมาณ (ของผู้ตอบแบบสอบถามหรือผู้เข้าร่วมกลุ่มที่ติดตั้งแอปพลิเคชันบนอุปกรณ์ส่วนตัว) เช่น เมือง ภูมิภาค หรือประเทศของคุณ โดยอ้างอิงจากที่อยู่ IP ของคุณ หรือข้อมูล GPS ที่ไม่แม่นยำจากโทรศัพท์ส่วนตัวของคุณ (หากคุณเข้าร่วมในฐานะผู้เข้าร่วมกลุ่ม)  ข้อมูลส่วนบุคคลที่ละเอียดอ่อน หากเปิดเผยในคำตอบของคุณในแบบสำรวจ เช่น เชื้อชาติ ความเชื่อทางศาสนาหรือปรัชญา ข้อจำกัดด้านอาหาร หรือพฤติกรรมการสูบบุหรี่หรือสูบบุหรี่ไฟฟ้า   ลักษณะการจำแนกประเภทที่ได้รับการคุ้มครอง (ภายใต้กฎหมายของรัฐหรือรัฐบาลกลางของสหรัฐอเมริกา) หากเปิดเผยในคำตอบของคุณในแบบสำรวจ เช่น อายุ เชื้อชาติ เพศ หรือรสนิยมทางเพศของคุณ   การอนุมานเกี่ยวกับความสนใจของคุณในการซื้อผลิตภัณฑ์หรือบริการบางประเภท โดยอิงจากข้อมูลส่วนบุคคลที่ระบุไว้ข้างต้น   เราเก็บรวบรวมและประมวลผลข้อมูลการสำรวจเพื่อสร้างข้อมูลเชิงลึกทางการตลาดหลากหลายรูปแบบสำหรับลูกค้าของเรา ซึ่งช่วยให้พวกเขาเข้าใจตลาดและลูกค้าที่มีศักยภาพ นอกจากนี้ เรายังจำเป็นต้องประมวลผลข้อมูลส่วนบุคคลของคุณเพื่อให้คุณเข้าถึงแพลตฟอร์มของเรา โดยเฉพาะแอปพลิเคชันของเรา   โปรดมั่นใจว่าข้อมูลส่วนบุคคลที่สามารถระบุตัวตนของคุณได้โดยตรงจะไม่ถูกนำไปใช้เพื่อกำหนดเป้าหมายหรือขายให้กับคุณ และเราไม่อนุญาตให้ลูกค้าของเราทำเช่นนั้น สำหรับผู้เข้าร่วมจากสหรัฐอเมริกา: เราอาจ "ขาย" หรือ "แบ่งปัน" (ตามที่คำเหล่านี้ถูกกำหนดไว้ในกฎหมายของสหรัฐอเมริกาที่เกี่ยวข้อง) ข้อมูลการสำรวจบางประเภทให้กับลูกค้า เช่น ธุรกิจอีคอมเมิร์ซ บริษัทการลงทุน แบรนด์ผู้บริโภค บริษัทสื่อ และนายหน้าข้อมูล เราอาจใช้ข้อมูลของคุณเพื่อวัตถุประสงค์ที่อธิบายให้คุณทราบในขณะเก็บรวบรวมข้อมูล เช่น เพื่อสื่อสารกับคุณหรือตอบข้อสงสัยของคุณ ในบางครั้ง เราอาจรวมข้อมูลการสำรวจกับเครื่องมือวิจัยและข้อมูลจากแหล่งอื่น แต่เราจะไม่ใช้ข้อมูลการสำรวจของคุณเพื่อโฆษณา โปรโมต หรือทำการตลาดสินค้าหรือบริการของบุคคลที่สามแก่คุณ เราอาจ "ขาย" หรือ "แบ่งปัน" (ตามที่คำเหล่านี้ถูกกำหนดไว้ในกฎหมายที่เกี่ยวข้อง) ข้อมูลรวมเกี่ยวกับบุคคลที่มีอายุต่ำกว่าเกณฑ์บรรลุนิติภาวะ (ตามความแตกต่างของอายุในเขตอำนาจศาลท้องถิ่น) ได้เฉพาะหลังจากได้รับความยินยอมจากผู้ปกครองหรือผู้ดูแลเท่านั้น  สิทธิความเป็นส่วนตัว ตามกฎหมายที่เกี่ยวข้อง คุณอาจมีสิทธิบางประการเกี่ยวกับข้อมูลการสำรวจของคุณ และคุณสามารถเลือกที่จะไม่เข้าร่วมหรือถอนความยินยอมในการประมวลผลข้อมูลและการขายของเราได้ตลอดเวลา หากคุณต้องการที่จะใช้สิทธิใดๆ ของคุณ โปรดไปที่ สิทธิความเป็นส่วนตัวของคุณ ซึ่งตั้งอยู่ที่ส่วนท้ายของหน้าจอเข้าสู่ระบบแอปพลิเคชัน คุณอาจเลือกเปิดใช้งานสัญญาณผ่านเบราว์เซอร์ที่สื่อสารความชอบของคุณโดยอัตโนมัติ เช่น Global Privacy Control (GPC) ในกรณีที่ต้องการ เราจะประมวลผลสัญญาณ GPC เป็นคำขอเพื่อไม่เข้าร่วมการขายผ่านเว็บไซต์ ในปัจจุบัน เราไม่สามารถใช้สัญญาณความชอบในการไม่เข้าร่วมเพื่อไม่เข้าร่วมการขายผ่านแอปพลิเคชันของเราได้  การเก็บรักษา: เราจะเก็บรักษาข้อมูลการสำรวจของคุณไว้ตราบเท่าที่จำเป็นอย่างสมเหตุสมผลเพื่อบรรลุวัตถุประสงค์ที่ระบุไว้ในประกาศนี้ หรือเพื่อปฏิบัติตามข้อผูกพันทางกฎหมายของเรา แก้ไขข้อพิพาท และบังคับใช้ข้อตกลงของเรา ระยะเวลาการเก็บรักษาข้อมูลของเราสะท้อนถึงปัจจัยหลายประการ รวมถึงความสัมพันธ์ของเรากับผู้ตอบแบบสำรวจ ผู้ใช้ผลิตภัณฑ์และบริการของเรา ลักษณะและความอ่อนไหวของข้อมูล และสิ่งที่จำเป็นและเหมาะสมอย่างสมเหตุสมผลในการให้บริการและปรับปรุงธุรกิจของเรา ภายใต้ข้อกำหนดการปฏิบัติตามข้อกำหนดของเรา ระยะเวลาการเก็บรักษาอาจมีการเปลี่ยนแปลงได้หากคุณ… -------------------------------------------------------------------------------- Title: NIQ BASES AI Product Developer Privacy Notice URL: https://develop.nielseniq.com/global/kr/legal/niq-bases-ai-product-developer-privacy-notice/ Type: Legal Page Published: 2026-06-09T02:42:26+00:00 Modified: 2026-06-09T02:42:29+00:00 Description: Discover Global/En/Legal/Niq Bases Ai Product Developer Privacy Notice insights, trends, and analytics from NielsenIQ to make smarter decisions. Content: NIQ AI 제품 개발자 개인정보 처리방침  본 개인정보 처리방침은 2025년 9월 16일부터 신규 설문조사 참가자에게 적용되며, 해당 날짜를 발효일로 합니다.   당사의 시장 조사에 참여해 주셔서 감사합니다. BASES AI Product Developer는 주로(단, 이에 국한되지는 않음) 식품 및 기타 제품의 맛과 냄새에 중점을 둔 감각적 시장 조사 프로그램입니다. 당사는 소비자가 정기적으로 연구에 참여하기 위해 등록하는 패널을 운영하며, 특정 장소에서 일회성 연구에 참여하도록 초청받은 제3자 패널 회원들을 대상으로 임시 설문조사를 실시합니다.   본 개인정보 처리방침(이하 “방침”)은 데이터 관리자인 Nielsen Consumer LLC(이하 “NielsenIQ”, “NIQ”, “당사” 또는 “우리”)가 수집한 개인정보를 어떻게 처리하는지, 그리고 귀하가 해당 정보에 대해 가질 수 있는 권리에 대해 설명합니다. 당사는 모집 활동의 일환으로, 그리고 귀하가 이메일, 개인 기기 또는 제공된 기기, NIQ가 제공하는 모바일 애플리케이션(이하 “앱”) 또는 대면 상호작용(총칭하여 “플랫폼”)을 통해 당사의 “설문조사”에 자발적으로 참여함으로써 데이터를 수집합니다.  NIQ는 여기에 나열된 기업 그룹에 속하며, 이들 기업은 함께 “NIQ 그룹”을 구성합니다. 본 고지는 NielsenIQ가 소유한 다른 제품이나 서비스, 또는 귀하가 상호 작용할 수 있는 기타 제3자에게는 적용되지 않습니다. 미국: 당사의 건강 데이터 고지는 본 고지를 보완하며, 소비자 건강 데이터와 관련된 당사의 개인정보 처리 방침을 설명합니다.   당사의 비정기 설문조사에 참여할 경우, 귀하를 “응답자”라고 칭하며, 정기 설문조사 회원인 경우 귀하를 “패널”이라고 칭하며 본 고지서 전반에 걸쳐 이러한 용어를 사용합니다. 응답자로서 귀하는 일반적으로 당사 또는 지정된 시장 조사 기관이 제공하는 태블릿 PC를 사용하여 설문조사를 완료하게 됩니다. 응답자 또는 패널리스트로서 귀하는 앱을 사용하여 감각적 인상을 기록하도록 요청받게 됩니다. 인터넷 또는 전자 네트워크 활동 데이터 및 물리적 위치 데이터와 관련된 본 고지의 모든 조항은 귀하가 응답자 또는 패널리스트로서 개인 모바일 기기에 앱을 설치한 경우에만 귀하에게 적용됩니다.   본 고지문에서 “개인정보”란 식별된 개인 또는 식별 가능한 개인(식별자를 참조하여 직간접적으로 식별될 수 있는 자)과 관련된 모든 정보를 의미합니다. 이 용어에는 “개인 데이터” 또는 관련 법률에 정의된 유사한 용어도 포함됩니다.    “민감한 개인정보”란 개인의 사적인 사안을 드러내는 개인정보로서, 공개될 경우 신원 도용, 사기 또는 개인에게 중대한 피해를 초래할 수 있는 정보를 의미합니다. 이 용어에는 “특별 범주 개인정보” 또는 관련 법률에 정의된 유사한 용어도 포함됩니다.   개인정보 수집 시 고지   본 수집 시 고지문은 당사의 개인정보 처리 방침에 관한 주요 정보를 제공합니다. 여기에는 당사가 수집하는 개인정보의 범주, 개인정보의 수집·공유·관리 방법, 그리고 NIQ에 귀하의 개인정보 공유 중단을 요청하는 방법이 포함됩니다.   투명성을 위해, 당사는 귀하가 당사에 제공한 성명, 주소 또는 기타 직접 식별 가능한 정보를 귀하를 대상으로 한 직접 마케팅이나 판매 목적으로 사용하지 않음을 알려드립니다. 당사는 이러한 식별 정보를 텔레마케터와 공유하지 않으며, 당사의 비즈니스 고객이 이를 귀하를 대상으로 한 직접 마케팅이나 판매에 사용하는 것을  허용하지 않습니다.    당사는 설문조사를 통해 다음과 같은 범주의 개인정보(귀하의 “설문조사 데이터”)를 수집할 수 있습니다:  이름, 전화번호, 이메일 주소, 국가와 같은 직접 식별 정보  연령, 성별, 언어와 같은 인구통계학적 정보  행동, 선호도 및 상업적 데이터   “행동 데이터”에는 식료품을 구매하는 빈도나 컴퓨터, 텔레비전, 인터넷을 사용하는 빈도와 같이 귀하가 특정 행동을 언제, 왜, 어떻게 하는지가 포함됩니다.   “선호도 데이터”란 귀하가 구매하는 아침 시리얼, 청취하거나 시청하는 방송국, 방문하는 웹사이트 등 귀하가 내리는 선택을 의미합니다.   "상업적 데이터"는 귀하가 구매하거나 관심을 보였거나 피드백을 제공한 제품 또는 서비스, 귀하의 결제 수단 및 구매력, 가격 민감도, 특정 제품 및 서비스에 대한 지불 의향 등을 의미합니다.  인터넷 또는 기타 전자 네트워크 활동 데이터(개인 기기에 앱을 설치한 패널 또는 응답자의 경우)의 경우, 당사는 인터넷 프로토콜(“IP”) 주소와 같은 기기 식별자, 그리고 쿠키 및 유사 기술에 저장된 식별자 및 기타 정보를 자동으로 수집합니다. 귀하가 앱을 사용하는 경우, 당사는 귀하가 방문한 페이지 및 앱 사용 시간, 양식 필드 입력 내용, 푸시 알림 상태, 브라우저 유형, 기기 유형, 운영 체제 및 통신사에  관한 정보를 수집할 수 있습니다.    당사의 앱은 오류 모니터링을 위해 Sentry를 사용하며, 오작동 발생 시 식별자 및 앱 내 활동에 대한 정보를 포함한 일부 제한된 개인정보를 수집합니다.     금융 데이터: 귀하가 금전적 인센티브를 받을 자격이 있는 응답자 또는 패널로 참여하는 경우, 당사는 귀하의 금융 계좌 정보(은행 계좌 및 라우팅 번호), 사회 보장 번호 또는 기타 세금 관련 정보(현지 관할권 요건에 따름)를 수집할 수 있습니다.   대략적인 위치 데이터(개인 기기에 앱을 설치한 응답자 또는 패널의 경우): IP 주소를 기반으로 한 귀하의 도시, 지역 또는 국가, 또는 귀하의 개인 휴대폰의 비정밀 GPS 정보(패널로 참여하는 경우).  설문 응답에 포함된 경우의 민감한 개인정보(인종, 종교적 또는 철학적 신념, 식이 제한, 흡연 또는 전자담배 사용 습관 등).   설문조사 응답을 통해 드러난 (미국 주법 또는 연방법상) 보호 대상 분류 특성(예: 연령, 인종, 성별, 성적 지향 등).   상기 나열된 개인정보 범주 중 어느 하나를 바탕으로 특정 유형의 제품 또는 서비스 구매에 대한 귀하의 관심도에 대한 추론.   당사는 고객을 위해 다양한 시장 조사 통찰력을 도출하기 위해 설문조사 데이터를 수집 및 처리하며, 이를 통해 고객이 시장과 잠재 고객을 이해하는 데 도움을 드립니다. 또한 당사는 귀하에게 당사 플랫폼, 특히 앱에 대한 접근 권한을 제공하기 위해 귀하의 개인정보를 처리해야 합니다.   귀하의 직접 식별 가능한 개인정보는 귀하를 대상으로 한 마케팅이나 판매에 사용되지 않으며, 당사는 고객사가 이를 행하는 것도 허용하지 않으니 안심하시기 바랍니다.  미국 참가자 대상: 당사는 전자상거래 기업, 투자 회사, 소비자 브랜드, 미디어 기업 및 데이터 브로커와 같은 고객사에 일부 유형의 설문조사 데이터를 (관련 미국 법률에 정의된 바에 따라) “판매”하거나 “공유”할 수 있습니다. 당사는 귀하와 소통하거나 귀하의 문의에 응답하는 등, 수집 시점에 귀하에게 설명된 목적으로 귀하의 데이터를 사용할 수 있습니다. 때때로 당사는 설문조사 데이터를 연구 도구 및 다른 출처의 데이터와 결합할 수 있으나, 귀하의 설문조사 데이터를 사용하여 제3자의 상품이나 서비스를 귀하에게 광고, 홍보 또는 마케팅하지는 않습니다. 당사는 부모 또는 보호자의 동의를 얻은 후에만 법정 성년 연령 미만의 개인(지역 관할권의 연령 차이에 따름)에 대한 집계된 정보를 “판매”하거나 “공유”(해당 용어는 관련 법률에 정의된 바에 따름)할 수 있습니다.  개인정보 권리. 관련 법률에 따라 귀하는 귀하의 설문조사에 대한 특정 권리를 가질 수 있으며, 당사의 데이터 처리 및 판매에 대한 동의를 언제든지 철회하거나 거부할 수 있습니다. 귀하의 권리 중 하나 이상을 행사하고자 하는 경우, 앱 로그인 화면 하단에 위치한 '귀하의 개인정보 권리'로 이동해 주십시오. 또한 Global Privacy Control(GPC)과 같이 귀하의 선호 사항을 자동으로 전달하는 브라우저 기반 신호를 활성화할 수도 있습니다. 필요한 경우, 당사는 GPC 신호를 웹사이트를 통한 판매 거부 요청으로 처리할 것입니다. 현재 당사는 옵트아웃 선호 신호를 사용하여 앱을 통한 판매에서 귀하를 제외할 수 없습니다.  보존 기간: 당사는 본 고지서에 명시된 목적을 달성하거나, 법적 의무를 준수하고, 분쟁을 해결하며, 계약을 이행하는 데 합리적으로 필요한 기간 동안 귀하의 설문조사 데이터를 보존합니다. 당사의 데이터 보존 기간은 설문 응답자, 제품 및 서비스 이용자와의 관계, 데이터의 성격 및 민감도, 그리고 당사의 사업을 제공하고 개선하는 데 합리적으로 필요하고 비례적인 수준 등 여러 요소를 반영합니다. 당사의 규정 준수 요건에 따라, 귀하, 당사의 고객 또는 제3자 설문 조사 소유자가 귀하의 개인정보 삭제를 요청하거나, 당사가 귀하의 식별 정보를 제거하여 데이터를 집계, 익명화 또는 비식별화하는 경우 보존 기간은 변경될 수 있습니다.   당사의 개인정보 수집 및 이용 방법   당사는 귀하가 당사에 직접 제공하는 개인정보와 귀하가 당사의 디지털 플랫폼을 방문할 때 자동으로 수집되는 개인정보를 수집합니다.      귀하가 제공하는 정보  당사는 귀하가 응답자 또는 패널로 참여할 때 개인정보를 수집합니다. 예를 들어, 당사는 귀하가 앱에 로그인할 때 사용하는 이메일 주소를 수집합니다.   귀하가 당사에 직접 공유하는 데이터를 처리하는 법적 근거는 귀하의 동의입니다. 여기에는 소셜 미디어 모집을 통해 참여를 등록할 때, 쿠키 기본 설정을 선택할 때, 설문조사 응답에 정보를 공유할 때 등이 포함됩니다. 당사는 이 개인정보를 다음과 같은 사업 및 상업적 목적으로 사용합니다:   당사의 설문조사, 플랫폼, 제품, 서비스 및 사업을 운영, 유지 및 개선하기 위함  설문조사 참여 자격을 갖춘 응답자 및 패널에게 재정적 인센티브를 제공하기 위함  고객사를 위한 보고서, 유사 타겟층 및 판매 예측을 생성 및 제공하기 위함  당사의 분석 및 인사이트와 함께 고객 및 제품별 보고서를 작성 및 제공하기 위함   귀하의 소비자 제품 선호도에 관한 가명 처리되거나 비식별화된 데이터 세트를 생성 및 제공하기 위함  귀하(당사의 응답자 및 패널)가 직접 마케팅 또는 영업 목적으로 표적화되지 않도록 보장하기 위함  분석, 인사이트, 제품 개발, 시장 동향 및/또는 연구를 위해  당사가 자동으로 수집하는 정보   당사는 데이터 처리 계약에 따라 Functional Software, Inc.의 Sentry 서비스를 사용하여 앱 오류를 모니터링합니다. 앱 오류가 발생하는 경우, 당사는 기기 제조사 및 모델, 운영 체제 및 버전, 사용 가능한 메모리, 화면 해상도, 인터넷 연결 유형… -------------------------------------------------------------------------------- Title: Permacrisis en Ecuador, EDICIÓN GUAYAQUIL: URL: https://develop.nielseniq.com/global/es/events/2026/permacrisis-en-ecuador-guayaquil/ Type: Event Published: 2026-06-08T23:44:49+00:00 Modified: 2026-06-19T00:01:01+00:00 Description: Permacrisis en Ecuador - NIQ: Descubre cómo la permacrisis impacta el consumo y retail en Ecuador. Descúbrelo. Content: NielsenIQ Ecuador Permacrisis en Ecuador - Guayaquil Decisiones Clave en un Entorno de Incertidumbre Permanente 19 de junio | Guayaquil Registro cerrado Permacrisis en Ecuador, EDICIÓN GUAYAQUIL: Decisiones Clave en un Entorno de Incertidumbre Permanente En nuestra empresa creemos que, incluso en los contextos más desafiantes, existen oportunidades para crecer y liderar. Por eso, queremos invitarte a “Permacrisis en Ecuador EDICIÓN GUAYAQUIL: Decisiones Clave en un Entorno de Incertidumbre Permanente”, un evento exclusivo diseñado para líderes que buscan anticiparse al mercado y tomar decisiones más estratégicas. Durante este encuentro, compartiremos insights clave, data de consumo y tendencias relevantes que te ayudarán a fortalecer tus decisiones de precios, portafolio y Category Management, en medio de un entorno económico retador. Juntos exploraremos cómo transformar la incertidumbre en una verdadera palanca de crecimiento y ventaja competitiva. 👉Te esperamos el viernes 19 de junio en la Universidad del Rio, de 9:00 am. Te compartiremos más detalles del lugar en el correo de confirmación una vez te hayas registrado. Recuerda que esta invitación es intransferible y limitada a 2 personas por empresa. Confirma tu asistencia Asegura tu lugar completando el formulario a continuación. Recuerda que la invitación es personal e intransferible. Registro cerrado Conoce al… -------------------------------------------------------------------------------- Title: NIQ en Electronic Homes Mx 2026 URL: https://develop.nielseniq.com/global/en/events/2026/niq-en-electronic-homes-mx-2026/ Type: Event Published: 2026-06-08T23:08:28+00:00 Modified: 2026-06-16T19:51:04+00:00 Description: Es un espacio diseñado para generar nuevas alianzas, descubrir productos innovadores y fortalecer su red comercial dentro de este sector. Content: NielsenIQ enElectronics & Home 2026 15 al 17 junio 2026 Centro Banamex | CDMX Platica con nosotros | Let’s connect Sobre el evento | About the event ¡Acompáñenos en Electronics Home México 2026! | Join us at Electronics Home Mexico 2026! Con más de 1,600 marcas, 700 expositores y 40,000 visitantes, Electronics Home impulsa desde hace más de 20 años alianzas estratégicas, innovación y networking en un solo lugar. With over 1,600 brands, 700 exhibitors, and 40,000 visitors, Electronics Home has been driving strategic partnerships, innovation, and networking in one place for more than 20 years. Es un espacio diseñado para generar nuevas alianzas, descubrir productos innovadores y fortalecer su red comercial dentro de este sector. It’s a space designed to build new partnerships, discover innovative products, and strengthen your commercial network within the industry. Visítenos y descubra Full View™ ¡Lo esperamos! Visit us and discover Full View™. We look forward to seeing you there! Agende una reunión con un especialista | Book a meeting with a specialist Conozca a nuestros speakers | Meet our speakers Ponencia | Session: Contracción vs. Oportunidad: Cómo el E-commerce y las Grandes Temporalidades Mueven el Mercado de Tech & Durables en México Contraction vs.… -------------------------------------------------------------------------------- Title: NIQ Product Intelligence Expands with New GDSN Capability - NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-product-intelligence-expands-with-new-gdsn-capability-to-deliver-a-single-product-record-across-supply-chain-and-agentic-commerce-ecosystems/ Type: News Center Post Published: 2026-06-08T11:51:31+00:00 Modified: 2026-06-16T13:38:45+00:00 Description: NIQ), a global leader in consumer intelligence, today announced a new Global Data Synchronization Network (GDSN) Content: Built on Brandbank’s trusted product content, the new capability extends Product Intelligence by enabling brands to synchronize, validate, and activate trusted product record across supply chain, retail, ecommerce, and emerging agentic commerce Chicago, June 8, 2026 – NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced a new Global Data Synchronization Network (GDSN) capability within NIQ Product Intelligence, extending the ability to create, govern, and activate a single product record across supply chains, digital commerce, and enabling AI-powered shopping environments. The capability is designed to move GDSN participation beyond basic compliance and into measurable business performance at scale.  Built on Brandbank’s global product content expertise and NIQ Product Intelligence, the new capability enables brands and retailers to synchronize, validate, and distribute trusted product data through a single workflow. Organizations can now create one governed product record and activate it across retailer networks, digital shelves, supply chain partners, and agentic commerce environments.  By connecting GS1-aligned product data and rich consumer-facing product content, NIQ helps brands bridge the gap between operational compliance and commercial performance. As AI-powered discovery and agent-led commerce reshape how products are found and purchased, accurate and connected product data is becoming a critical product advantage.  This unified record also enables structured product data to flow directly into AI‑powered recommendation engines, search experiences, and agent‑led shopping interactions without requiring rework or manual enrichment. The GDSN capability ensures… -------------------------------------------------------------------------------- Title: Deliveries rise, takeaways fall in April   URL: https://develop.nielseniq.com/global/en/news-center/2026/deliveries-rise-takeaways-fall-to-leave-restaurants-at-home-sales-static-in-april/ Type: News Center Post Published: 2026-06-05T08:00:00+00:00 Modified: 2026-06-04T14:48:43+00:00 Description: Britain’s top restaurant groups achieved modest year-on-year growth of 1.5% in delivery and takeaway sales in April, the NIQ reveals. Content: At Home sales in April: Britain’s top restaurant groups achieved modest year-on-year growth of 1.5% in delivery and takeaway sales in April, the latest NIQ Hospitality at Home Tracker reveals.  The Tracker, powered by CGA intelligence, has now recorded four straight months of sub-inflation increases in like-for-like sales. It follows a squeeze on discretionary spending that has been tightened by the war in the Middle East, which is raising the prospect of further rises in households’ energy costs and interest rates.  The Tracker shows a sharp contrast in the performance of deliveries and takeaways in 2026. Restaurants’ like-for-like delivery sales were 5.7% higher in April than in the same month last year, but revenue from takeaways and click-and-collect orders fell by 5.9%. It is the 13th consecutive month of negative numbers for pick-up sales.  The ongoing migration between the two methods means deliveries now attract 12.7 pence in every pound spent with restaurants—well over double the value of takeaways at 5.1 pence.  While the overall trend is flat, the rollout of delivery operations means restaurants are generating more substantial growth on a total sales basis. Adding in new restaurants, or ones where deliveries and takeaways have been launched for the first time, the NIQ Hospitality at Home Tracker shows groups achieved year-on-year growth of 10.7% in April.  Karl Chessell, director - hospitality operators and food, EMEA at NIQ, said: “In the context of a tough trading environment, stable like-for-like at-home sales is a reasonable performance from restaurants. However, with so many operating costs still… -------------------------------------------------------------------------------- Title: Beauty E-commerce 2026: The new rules of growth - NIQ URL: https://develop.nielseniq.com/global/en/beauty-e-commerce-2026-the-new-rules-of-growth-file/ Type: Page Published: 2026-06-04T23:19:35+00:00 Modified: 2026-06-04T23:23:59+00:00 Description: Explore the future of Beauty E-commerce 2026 and discover trends shaping the industry in the coming years. Content: NIQ Digital Purchases_03062026_Webinar Beauty 2026Download -------------------------------------------------------------------------------- Title: 2026 C360 Breakout Sessions | NIQ URL: https://develop.nielseniq.com/global/en/events/2026/2026-c360-breakout-sessions/ Type: Event Published: 2026-06-04T19:28:20+00:00 Modified: 2026-06-23T20:01:48+00:00 Description: C360 2026 brings industry leaders together to discuss innovation, data and the future of consumer insights. Content: 2026 C360 Breakout Sessions Click the session links below to learn more and download the presentation. Have an all-access password? Click here Beyond the Click: Mastering Incrementality Measurement for Retail Media ROI  Learn more Beyond the Click: Mastering Incrementality Measurement for Retail Media ROI  Retail media is the fastest‑growing advertising channel, yet many brands still struggle to answer the question: “Did this ad drive sales that wouldn’t have happened otherwise?” This session demystifies incrementality measurement, which is the gold standard for proving retail media impact, by breaking down the most effective methodologies- from matched‑market testing to synthetic controls. We’ll explore how leading brands use data to boost targeting efficiency and share clear frameworks for optimizing investment across an increasingly fragmented retail media landscape. Attendees will leave with a sharper understanding of how to turn incrementality into meaningful, measurable ROI. No presentation available   Fueling a Data‑Driven Culture: Empowering Every Decision Maker  Learn more Fueling a Data‑Driven Culture: Empowering Every Decision Maker  Building a truly data‑driven organization goes beyond tools it requires aligning teams around shared KPIs, consistent market insights, and a common language of data literacy. This session tackles the biggest obstacles to creating a data‑savvy culture and offers practical, actionable guidance through a proven… -------------------------------------------------------------------------------- Title: Wearables Market Dynamics & Growth Opportunities for ŌURA URL: https://develop.nielseniq.com/global/en/events/2026/wearables-market-dynamics-growth-opportunities-for-oura/ Type: Event Published: 2026-06-03T21:23:32+00:00 Modified: 2026-06-10T14:25:44+00:00 Description: You are invited to attend this exclusive, expert-led master session, co-presented by NielsenIQ and Oura Health Content: Wearables Market Dynamics & Growth Opportunities Virtual Session for ŌURA You are invited to attend this expert-led master session designed exclusively for ŌURA. Presented by NielsenIQ, this session will help you stay ahead of global trends, understand evolving consumers, and uncover new growth opportunities. Free. Virtual. Built for ŌURA.  Date: Monday, July 6th  8:00 AM PT (US - California)  11:00 AM ET (US - New York)  4:00 PM UK Reserve your spot today Resources Click here to download Meet the Session Leaders Nick Stacey International Retail DirectorŌURA Mariana Torres-Lastra Global Account DirectorNielsenIQ Sarah Bartz Director, Global Strategic InsightsNielsenIQ David Kauffman Global CSM LeadNielsenIQ Why Attend The Future of Wearables Is Moving Fast—So Should You From AI-driven health platforms to explosive category growth, the wearable space is evolving at unprecedented speed. The opportunity? Equip yourself with the insights needed to lead, not follow. This session will equip you to: Stay ahead of global wearable and health tech trends Decode shifting consumer behaviors Identify regional growth opportunities Align with future-forward innovation strategies Reserve your spot today Resources Click here to download What You’ll Experience A Masterclass Series Designed for Impact Join a powerful learning experience built to scale knowledge across ŌURA teams worldwide.… -------------------------------------------------------------------------------- Title: NIQ Wins 2026 Snowflake Partner of the Year - NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-named-2026-retail-consumer-goods-snowflake-product-partner-of-the-year/ Type: News Center Post Published: 2026-06-03T11:00:00+00:00 Modified: 2026-06-02T16:02:57+00:00 Description: Award recognizes NIQ’s scalable commerce intelligence, data enrichment, and measurement solutions built on Snowflake’s AI Data Cloud Content: Award recognizes NIQ’s scalable commerce intelligence, data enrichment, and measurement solutions built on Snowflake’s AI Data Cloud CHICAGO (June 2, 2026) — NielsenIQ (NYSE:NIQ) today announced that it has been named the 2026 Retail & Consumer Goods Snowflake Product Partner of the Year award recipient by Snowflake, the AI Data Cloud company. NIQ was recognized for its achievements at Snowflake’s annual user conference, Snowflake Summit 26, for delivering scalable, cloud-native solutions on Snowflake that enable retailers, brands, and media partners to securely enrich data, measure performance, and unlock more precise, actionable commerce intelligence. Through Snowflake’s AI Data Cloud, NIQ helps joint customers collaborate across organizations, activate high-value data assets, and power advanced measurement while maintaining strong governance and data privacy controls. By embedding NIQ’s AI-driven data, models, and harmonization capabilities within Snowflake, customers can unify fragmented datasets into a trusted, scalable foundation for AI. This makes it easier to operationalize AI-powered decision-making and move faster from insight to action. “Our integration with Snowflake has fundamentally changed how our customers access and activate commerce intelligence at scale,” said Mohit Kapoor, Chief Technology Officer at NIQ. “By building our data platforms and clean-room-enabled measurement solutions on Snowflake, we help brands and retailers… -------------------------------------------------------------------------------- Title: NIQ Business Breakfast IFA 2026 URL: https://develop.nielseniq.com/global/de/events/2026/niq-business-breakfast-ifa-2026/ Type: Event Published: 2026-06-03T08:45:26+00:00 Modified: 2026-06-03T08:45:32+00:00 Description: Join us on 5 September at IFA 2026 in Berlin for learning about the latest trends and opportunities in the TCG market. Content: NIQ Business Breakfast Reset 2026: Disruption, neue Player und die Zukunft der Tech-Industrie. 05. September 2026 , IFA Berlin Jetzt anmelden NIQ Business Breakfast at IFA 2026 Die globalen Rahmenbedingungen verändern die Tech-Industrie spürbar: Ein schwächelndes Konsumklima, geopolitische Unsicherheiten und steigender Preisdruck prägen Märkte und Kaufverhalten. Auch der Tech & Consumer Goods (TCG) Markt zeigt erste Anzeichen von Abschwächung – während gleichzeitig preisaggressive Anbieter an Bedeutung gewinnen und den Wettbewerb weiter verschärfen. Doch die Disruption kommt nicht nur aus der Makroperspektive: Neue Player im Handel verändern grundlegend, wie Produkte entdeckt, vermarktet und verkauft werden. Social Commerce, globale Marktplätze und digitale Giganten – insbesondere aus Asien – gewinnen massiv an Einfluss und verschieben etablierte Systeme. Gleichzeitig nutzen auch Hersteller diese digitalen Kanäle zunehmend direkt, um Endkunden zu erreichen und ihre Marktposition neu zu definieren. Was bedeutet dieser „Reset“ konkret für etablierte Hersteller, Händler und neue Marktteilnehmer? Bei unserem diesjährigen Breakfast Briefing diskutieren Expertinnen und Experten von NIQ sowie Vertreter aus Handel und Industrie über die Implikationen dieses Wandels – und über die Chancen, die sich daraus ergeben. Bitte denken Sie daran, dass für die Teilnahme an diesem Event ein gültiges IFA-Ticket erforderlich ist. Geben Sie bei der Registrierung die Art Ihres Tickets an, damit wir… -------------------------------------------------------------------------------- Title: Foodservice Price Index URL: https://develop.nielseniq.com/global/en/news-center/2026/foodservice-price-inflation-edges-up-as-global-energy-pressures-intensify/ Type: News Center Post Published: 2026-06-03T07:26:39+00:00 Modified: 2026-06-03T07:30:39+00:00 Description: Food and drink prices in the hospitality sector rose by 0.2% month-on-month in April, Foodservice Price Index reveals. Content: Foodservice price inflation April: Food and drink prices in the hospitality sector rose by 0.2% month-on-month in April, the latest Foodservice Price Index from NIQ and Prestige Purchasing reveals. It marks a return to inflation after a brief period of relief on domestic costs led to deflation in March. April’s figures indicate that geopolitical issues, high crude oil prices and tightening key commodities are exerting a renewed upward force on UK wholesale markets. Meanwhile the protective buffer of forward contracts for businesses in the UK is beginning to wear thin.   Inflationary pressure was most keenly felt in categories of the Index that are highly exposed to energy, complex logistics and climate volatility. Seafood, fresh produce and beverages all recorded notable cost increases, driven by factors ranging from stringent quota limitations and energy-intensive protected cropping to tightening global harvests.  Some other areas of the Foodservice Price Index, including dairy and domestic proteins, were better insulated from inflation by robust local supply and tactical supplier discounting. However, these pockets of relief are increasingly overshadowed by a structurally tight global supply chain. Shaun Allen, CEO of Prestige Purchasing, said: “The return to month-on-month inflation in April confirms our previous warnings that the deflationary dip we saw in March was a temporary pause rather than a permanent correction. With global crude oil prices plateauing at elevated levels following recent geopolitical shocks, the cost of manufacturing, packaging, and logistics is steadily creeping back up. While UK supply… -------------------------------------------------------------------------------- Title: Agentic Commerce Tracker: AI Adoption Trends | NIQ URL: https://develop.nielseniq.com/global/en/products/niq-agentic-commerce-tracker/ Type: Product Published: 2026-06-02T19:42:31+00:00 Modified: 2026-07-07T19:44:15+00:00 Description: NIQ's Agentic Commerce Tracker measures how AI influences U.S. shoppers and purchasing decisions through a monthly, evidence-based survey. Content: NIQ Agentic Commerce Tracker Track the shift from AI-assisted discovery to AI-led purchasing. The Agentic Commerce Tracker reveals how consumers adopt, trust, and delegate decisions to AI helping brands stay competitive as commerce becomes increasingly automated. Talk to an expert Products / NIQ Agentic Commerce Tracker Products Get in touch Track how AI is reshaping the path to purchase The Agentic Commerce Tracker is a recurring, evidence-based study designed to help brands, retailers, and platforms navigate the rise of AI-driven purchasing. With continuous insights into consumer behavior and decision-making, you can: Measure adoption & growth: Understand who is using agentic commerce and how quickly it’s scaling. Map platforms & ecosystems: Identify where AI-driven commerce is happening from ChatGPT to Amazon to Google AI and emerging players. Track decision control: See how much influence AI has, from recommendations to fully autonomous purchasing. Analyze category dynamics: Determine which categories are shifting fastest and where resistance remains. Decode trust & data drivers: Learn what builds consumer confidence in AI and what holds it back. Gain a competitive edge as AI reshapes decision-making Agentic commerce isn’t just a new channel, it fundamentally changes how purchase decisions are made. As AI increasingly filters options and… -------------------------------------------------------------------------------- Title: E-commerce Unlocked URL: https://develop.nielseniq.com/global/es/events/2026/evento-ecommerce-unlocked-mexico/ Type: Event Published: 2026-06-02T17:52:02+00:00 Modified: 2026-06-25T21:09:39+00:00 Description: Evento a líderes del e-commerce de la industria y retail. Explore las tendencias del canal online y Agentic Commerce. Content: Evento E-commerce Unlocked Las nuevas reglas de compra Fecha: 23 de junio de 2026 Hora: 06:00 - 10:00 pm Lugar: Hotel Andaz | Salón Atenea Aguascalientes 158, Hipódromo Condesa Solicita una reunión con un especialista Gracias por acompañarnos en NIQ E-commerce Unlocked: Las nuevas reglas de compra Nuestro evento exclusivo reunió a líderes de distintas industrias para abrir una conversación relevante sobre la evolución del e-commerce y los desafíos actuales del canal en un entorno cada vez más omnicanal y dinámico. Durante la sesión compartimos perspectivas globales, regionales y de México, abordando cómo el shopper está redefiniendo su forma de comprar y cómo la inteligencia artificial está transformando el proceso de decisión, pasando de journeys lineales a interacciones más dinámicas y en tiempo real. También exploramos el rol crítico del digital shelf, donde la visibilidad, el contenido y la disponibilidad definen hoy la conversión, y complementamos la conversación con un panel de líderes de la industria que compartieron aprendizajes desde la operación, así como un espacio de networking para continuar el intercambio entre pares. Accede y descarga la presentación completa del evento Descarga AQUÍ Mx_NIQ Ecommerce Unlocked Las nuevas reglas de compra_vEXTDownload Acerca del evento Hoy, las marcas tienen una… -------------------------------------------------------------------------------- Title: E-commerce Unlocked URL: https://develop.nielseniq.com/global/pt/events/2026/evento-ecommerce-unlocked/ Type: Event Published: 2026-06-02T16:29:34+00:00 Modified: 2026-06-26T17:48:04+00:00 Description: Evento a líderes de e-commerce da indústria e varejo. Explore as tendências do canal online e Agentic Commerce. Content: Evento E-commerce Unlocked As Novas Regras de Compras As novas regras de compras no canal online Atualmente as marcas têm uma oportunidade única de redefinir o que significa oferecer experiências omnichannel completas na era da inteligência artificial. Jornadas de compras memoráveis não são construídas apenas no ponto de venda, mas também por meio de operações inteligentes, rich data e o uso de agentes que conduzem decisões em tempo real. Na ocasião, exploraremos o panorama do e-commerce na América Latina e no Brasil, bem como as principais tendências globais em Inteligência Artificial, Social, Content e Agentic Commerce e o que realmente está funcionando hoje no ecossistema omnichannel. Conheça as nossas soluçõesConheça as nossas soluções NIQ Digital Shelf Visão 360º das análises das prateleiras digitais baseadas em IA, cobrindo de forma completa as necessidades do e-commerce: Digital Shelf: Pesquisa e visibilidade; apelo do produto (imagens, títulos, descrições) e avaliações e comentários. Localização: disponibilidade, participação de sortimento, preços e promoções. E-Retail Media: share of voice, campanhas de mídia, calendário, biblioteca. Solicitar mais informações NIQ Digital Purchases Uma poderosa plataforma de dados de e-commerce – alimentada pelo maior painel de consumidores online do mundo – fornece dados e insights de tickets compras digitais para ajudar… -------------------------------------------------------------------------------- Title: NIQ Launches Connected Content to Power AI-Driven Commerce URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-launches-connected-content-to-power-ai-driven-commerce/ Type: News Center Post Published: 2026-06-02T13:37:59+00:00 Modified: 2026-06-05T09:56:24+00:00 Description: New solution structures fragmented product data to power AI-driven discovery, recommendations, and agentic commerce. Content: New solution structures and enriches fragmented product data to help brands and retailers fuel AI discovery, recommendations, and agentic commerce Chicago, June 2, 2026 – NielsenIQ (NYSE: NIQ) today announced the launch of NIQ Connected Content, a new solution designed to help retailers and brands transform fragmented product data into structured, interoperable intelligence that fuels AI-driven commerce. As AI increasingly shapes how consumers discover, evaluate, and purchase products, the quality and completeness of product data have become a defining competitive advantage. In AI-mediated commerce environments, products that lack structured, enriched, and machine-readable data risk becoming invisible to recommendation engines, AI assistants, and autonomous purchasing agents. NIQ Connected Content addresses this challenge by creating a unified product intelligence layer that standardizes attributes, resolves product identity across systems, and enriches product data at scale, enabling AI systems to better understand, match, recommend, and surface products across digital and physical commerce channels. For example, a traditional keyword search may only surface products containing exact terms like “protein snack” or “low-alcohol drinks.” AI-driven commerce experiences require a much deeper understanding of consumer intent and context, helping consumers discover products through nuanced requests such as “a healthy chocolate brownie alternative that still feels indulgent,” “a… -------------------------------------------------------------------------------- Title: Connected Content  - NIQ URL: https://develop.nielseniq.com/global/en/solutions/connected-content/ Type: Solution Published: 2026-06-01T17:16:42+00:00 Modified: 2026-06-30T17:43:42+00:00 Description: Turn fragmented product and consumer data into connected intelligence that powers discovery, smarter decisions, and commerce growth. Content: Connected Content Transforms fragmented product, consumer, and availability data into structured, connected intelligence that drives discovery, decisioning, and performance across every commerce experience. Talk to an expert Solutions / Connected Content Solutions Get in touch From digital shelves to AI recommendations, content is the foundation that determines how your products are understood, discovered, and chosen. NIQ Connected Content is a unified intelligence layer for modern commerce, transforming fragmented data into structured, interoperable, and connected intelligence that powers: E-commerce performance  Digital shelf optimization Catalog creation and optimization Retail execution and merchandising AI-driven discovery and recommendation Trend intelligence and activation Performance and feedback loops It brings together three essential layers of intelligence into one connected system: Product, Consumer, and Store.  Our Connected Content solutions Product Intelligence: Transform fragmented product data into a structured, enriched, and interoperable foundation that improves discoverability, consistency, and performance across ecommerce, retail, and emerging AI-driven Consumer Intelligence: Understand what consumers want, why they choose, and how behavior is evolving by connecting purchase, intent, and contextual signals across the entire shopper journey. Store Intelligence: Ensure products can be found and fulfilled in real time by connecting inventory, location, and fulfillment data to enable accurate, timely, and frictionless commerce execution. Why NIQ 2.2M… -------------------------------------------------------------------------------- Title: Consumer Panel Services Privacy Notice URL: https://develop.nielseniq.com/global/en/legal/privacy/consumer-panel-services-privacy-notice/ Type: Legal Page Published: 2026-06-01T16:24:47+00:00 Modified: 2026-06-01T16:24:53+00:00 Description: NIQ CONSUMER PANEL SERVICES PRIVACY NOTICE June 1, 2026 For decades, NIQ has set the standard for global market and consumer insight research, using representative population samples to inform our… Content: NIQ CONSUMER PANEL SERVICES PRIVACY NOTICE June 1, 2026 For decades, NIQ has set the standard for global market and consumer insight research, using representative population samples to inform our customers – including manufacturers, retailers, digital platform operators, non-profits, and governments – about what consumers watch, listen to, and buy, how consumers use on-demand platforms as well as their preferences and behaviors. Participation in the NIQ Consumer Panel (the “Panel”) helps us create our consumer insight solutions that, in turn, help our customers understand consumers’ usage patterns, purchasing decisions, shape product offerings, and refine programming and advertising content. In this Privacy Notice (“Notice”), “NIQ” (“we,” “our,” or “us”) refers to the NIQ data controller processing Personal Information related to your or your household’s Panel participation or use of our Platforms. Click here to identify and learn more about the controller for the country in which you reside. These companies together form the “NIQ Group.” This Notice describes how we use, share, and process the Personal Information we collect through our “Platforms,” including: the Panel, Panel websites (each a “Website”), any NIQ-provided tablet device or scanner (a “Scanner”), and the Nielsen Consumer Panel mobile application (the “App”). Regarding your interactions with… -------------------------------------------------------------------------------- Title: Gen Alpha’s: Understanding the Beauty Consumers of Tomorrow URL: https://develop.nielseniq.com/global/en/events/2026/gen-alphas-world-understanding-the-beauty-consumers-of-tomorrow/ Type: Event Published: 2026-06-01T15:26:44+00:00 Modified: 2026-06-01T18:11:55+00:00 Description: Explore Gen Alpha’s impact on beauty with new NIQ insights—discover their values, expectations, and how brands can win with the next generation of consumers. Content: Gen Alpha’s World: Understanding the Beauty Consumers of Tomorrow Webinar Join us Tuesday, August 4th at 12:00 PM Eastern Register to attend Webinar description Gen Alpha consumers are already rewriting the rules of beauty, offering an early window into how the next generation will discover brands, shape trends, and make purchasing decisions. In this session, we unveil new NielsenIQ research to explore what matters most to Gen Alpha, including what they expect from brands and retailers, and how their digitally native and values-driven mindset is reshaping engagement. From personalization and self-expression to the platforms and creators guiding their choices, this session will reveal what Gen Alpha foreshadows about the future consumer and how brands can prepare for their impact. Register to attend Featured Speakers Anna Mayo Vice President, Beauty & Personal Care NielsenIQ As a Vice President of NielsenIQ’s (NIQ) Beauty Vertical, Anna Mayo is a recognized thought leader in the beauty and personal care retailing space. With over 12 years at NIQ, Anna has helped shape the narrative around evolving consumer behavior, guiding some of the world’s largest CPG brands through trends, disruptions, and opportunities in the global beauty landscape. NIQ’s beauty and personal care insights span 90 global… -------------------------------------------------------------------------------- Title: C-Suite Club 2026 - AI for Impact | NIQ URL: https://develop.nielseniq.com/global/fr/events/2026/c-suite-club-2026/ Type: Event Published: 2026-06-01T15:10:44+00:00 Modified: 2026-06-01T15:10:50+00:00 Description: Soirée Insights et Networking exclusive réunissant enseignes et marques leaders du marché Grande conso et Tech-Durables Content: C-Suite Club 2026 | AI for Impact Jeudi 8 octobre Galerie Vivienne - Paris II | A partir de 18h30 JE RESERVE MA PLACE Merci : votre inscription est validée ! Vous recevrez un email de confirmation contenant toutes les informations pratiques. D’ici là, vous pouvez bloquer vos agendas en téléchargeant le fichier adéquat ci-dessous Google Outlook Rejoignez les leaders du marché pour une soirée "AI for Impact" & Networking Explorez les enjeux techniques et impacts business de l'IA - classique et generative - sur votre activité et le comportement des consommateurs lors d'une keynote "AI for Impact" Échangez entre pairs, grandes marques, distributeurs et opérateurs télécoms, leaders des marchés Grande Consommation et Biens techniques / durables au cours d'une dégustation de domaines d'exception Détectez vos leviers d'optimisation Prix / Promo et vos Win-Back Shoppers avec nos plateformes Discover et gfknewron Déroulé de votre soirée A partir de 18h30 : accueil 19h : début de la dégustation commentée 20h : keynote AI for Impact jusqu'à 21h30 : explorations AI, Insights & Vins. Découvrez des pépites, côté business avec Discover et gfknewron, et côté appellations confidentielles avec notre oenologue. 22h : touches sucrées et derniers échanges JE M’INSCRIS Merci : votre inscription est validée ! Vous… -------------------------------------------------------------------------------- Title:  Insight Summit India - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/insight-summit-india/ Type: Event Published: 2026-05-29T15:50:19+00:00 Modified: 2026-07-20T15:30:41+00:00 Description: Join NIQ India Insights Summit to explore future consumer behavior, commerce, AI & innovation for leaders driving growth. Content:  Insight Summit – India  Built for the future Date: Aug 21, 2026 | 3 pm onwards​ Venue: JW Marriott, Juhu, Mumbai Register now Event starts00Days00Hours00Minutes00Seconds Insight Summit India Aug 21, 2026 Register now Join us in Mumbai, JW Marriott, on Aug 21, 2026 ​ Additional event and agenda details coming soon How to Lead in a World That Never Stands Still  Consumer markets are moving faster than organizations can adapt.  AI is reshaping how decisions get made. Commerce is fragmenting across channels. Consumer expectations are evolving in real time. And growth is becoming harder to predict - and harder to sustain.  The leaders who will define the next decade won’t simply respond to change. They’ll build organizations designed for continuous reinvention.  The NIQ India Insights Summit brings together senior leaders across FMCG, retail, e-commerce, strategy, insights, and innovation to explore what’s next for growth in India.  Through bold conversations, future-focused perspectives, and real-world case studies, the summit will examine how businesses can lead with confidence in an environment that never stands still.  Register now Agenda The Future Consumer  12:00 PM – 6:00 PM Registration   3:30 PM – 4:30 PM NIQ Showcase 4:30 PM – 6:00 PM Welcome & Opening Keynote 6:00 PM – 10:00 PM Opening Reception & Dinner  Tuesday, June 9  8:00 AM – 9:00 AM Breakfast* 9:00 AM – 12:30 PM Mainstage 12:30 PM – 1:30 PM Lunch* 1:30 PM – 2:15 PM Mainstage 2:30 PM – 5:30 PM… -------------------------------------------------------------------------------- Title: Gondola Day 2026: Insights on Consumer Trends URL: https://develop.nielseniq.com/global/en/events/2026/gondola-day-2026/ Type: Event Published: 2026-05-29T15:24:56+00:00 Modified: 2026-05-29T16:28:53+00:00 Description: Explore key insights from Gondola Day 2026. Stay updated on how consumer behavior is evolving with AI and social trends. Content: Gondola Day 2026 This page is your gateway to all the highlights, insights, and inspiration we shared at our event. Relive the moments, revisit the ideas, and keep the conversation going, everything you need is right here. How Social & Agentic Commerce Are Reshaping the Customer Journey  Understanding the shopper is no longer straightforward. What was once a set of predictable touchpoints has become an always-on, fragmented journey across stores, e-commerce, and social media. Social platform trends now shape both inspiration and transactions, while AI recommendations increasingly guide shopping decisions. Looking ahead, the future of agentic commerce points to a world where AI can even execute purchases on behalf of consumers.  In our session at Gondola Day 2026, we explored how these shifts are reshaping the consumer landscape and redefining how brands connect with their audiences  Download the slides of our live stage session Download Resources Select the resource to download. The Next Click - How Social & Agentic Commerce Are Reshaping the Customer Journey Digital Commerce One partner from digital measurement to activation. Fuel your omnichannel retail strategy with NIQ, the world’s largest consumer intelligence provider. Learn more about Digital Commerce Ask Arthur Harness the full power of NIQ… -------------------------------------------------------------------------------- Title: Conférence Shopper - Oct.2026 | NIQ URL: https://develop.nielseniq.com/global/fr/events/2026/conference-shopper-oct-2026/ Type: Event Published: 2026-05-29T14:50:14+00:00 Modified: 2026-05-29T15:09:09+00:00 Description: Connaissez-vous vraiment vos cibles Shoppers? Rendez-vous en octobre prochain pour explorer tout le potentiel d'une audience clé en PGC FLS Content: Conférence Shopper Jeudi 15 octobre 2026 | 9h30 | Paris XVI JE RESERVE MA PLACE Merci : votre inscription est validée ! Vous recevrez un email de confirmation contenant toutes les informations pratiques. Bloquez vos agendas en téléchargeant le fichier adéquat ci-dessous Google Outlook Décryptez les attentes et comportements d'achat d'une cible Shoppers à haut potentiel Après avoir décrypté les profils à Petits revenus, les Seniors, les Foyers réduits ou encore la Gen Z, quelle sera la prochaine cible consommateur explorée par nos experts ? Rendez-vous fin juin pour la révélation du thème . Agenda Jeudi 15 octobre 9h - Accueil autour d’un petit-déjeuner* 9h30 - Conférence 11h - Temps d’échanges autour de boissons et gourmandises* afin de : Prolonger la discussion avec vos pairs et nos experts Consommateurs Bénéficier d’une démo personnalisée des nouvelles fonctionnalités Assortiment et Impact promotions de la plateforme NIQ Discover 12h - Fin de l’événement JE RESERVE MA PLACE Merci : votre inscription est validée ! Vous recevrez sous peu un email de confirmation contenant toutes les informations pratiques. Bloquez vos agendas en téléchargeant le fichier adéquat ci-dessous Google Outlook Explorez les nouvelles fonctionnalités NIQ Discover Profitez de l'événement pour rencontrer nos experts et bénéficier… -------------------------------------------------------------------------------- Title: Inspiration Lunch Paris 2026 | NIQ URL: https://develop.nielseniq.com/global/fr/events/2026/inspiration-lunch-2026/ Type: Event Published: 2026-05-29T14:12:51+00:00 Modified: 2026-07-09T14:08:27+00:00 Description: 5ème édition de notre déjeuner exclusif dédié aux expertises Strategic Analytics & Consumer Intelligence organisé au Windo Skybar Content: Inspiration Lunch Jeudi 24 septembre 2026 Windo Skybar | Porte Maillot Paris XVII A partir de 12h Je réserve ma place (soumis à validation) Merci de votre demande Compte tenu de la dimension exclusive de cet événement, nous sommes vigilants à l'adéquation entre les contenus proposés et le profil des participants, en privilégiant nos clients et partenaires. Ainsi, nous vous adresserons une confirmation définitive de participation mi-Septembre. Une 5ème édition sur le thème "Comprendre, Explorer, Croître" Septembre représente un moment clé pour transformer vos ambitions en résultats concrets. Face à la multiplication des priorités et à l’accélération des cycles de décision, disposer d'insights ne suffit plus. De même qu'utiliser la dernière technologie ne doit pas être une fin en soi... Dans cette perspective, nous vous proposons de prendre de la hauteur lors de l'Inspiration Lunch 2026. Un événement exclusif dans un cadre d'exception, pour Comprendre, Explorer, Croître avec l'appui des Strategic Analytics & Consumer Insights. À travers un programme animé, nous mettrons en lumière des solutions, méthodologies et approches encore peu exploitées, au-delà des discours dogmatiques all-tech, pour répondre à des objectifs simples et clairs, au service de vos ambitions : * Comprendre son marché et son activité* Explorer de… -------------------------------------------------------------------------------- Title: Decoding the fashion e-commerce market in 2026  URL: https://develop.nielseniq.com/global/en/events/2026/decoding-the-fashion-e-commerce-market-in-2026/ Type: Event Published: 2026-05-28T20:15:13+00:00 Modified: 2026-06-08T14:52:28+00:00 Description: Europe’s fashion e-commerce market is entering a new chapter. Ultra-fast fashion, social commerce, and AI-powered discovery are reshaping online shopping. Content: Decoding the fashion e-commerce market in 2026  Who’s Winning, Who’s Disrupting, What’s Next?  Date Time: 24 June, 10 am CEST Register now Webinar description Europe’s fashion e‑commerce market is entering a new chapter. Ultra-fast fashion, social commerce, and now AI-powered discovery are not just reshaping the market, they’re transforming how people choose and shop online.  With extended promotional periods, viral trends, and rising consumer expectations, the competitive landscape is evolving fast, pushing brands to build deeper connections with customers to stay ahead of the curve.  Drawing on exclusive NIQ Digital Purchases insights from millions of real online shoppers across Europe, this webinar will unpack the key dynamics shaping fashion e‑commerce today, and what they signal for tomorrow. From e-consumer deep-dives, main trading moments to the growing size of Activewear, we’ll explore the trends redefining how consumers purchase  fashion online.  What you’ll learn In this session, we will explore:   The state of the market: a comprehensive overview of Europe’s fashion e‑commerce landscape, key players, and growth dynamics.   Category performance deep‑dive: how footwear and activewear are driving momentum and reshaping consumer demand.   Evolving customer segments: from sport enthusiasts to luxury buyers -  who’s driving growth and how their purchase habits are shifting   Key trading moments: insights from Black Friday 2025 – what to expect for 2026?   Register now NIQ Speakers Ismail El Ouardirhi Sales Director at NielsenIQ… -------------------------------------------------------------------------------- Title: Quirks NYC 2026 - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/quirks-nyc-2026/ Type: Event Published: 2026-05-28T20:00:35+00:00 Modified: 2026-07-17T14:39:59+00:00 Description: Join us at Quirks NY 2026 to discuss how NIQ can help your brand reach its full potential. Book time with our experts at the NIQ booth Content: Quirks NYC 2026 July 28th - 30th | Javits Center NYC    Visit us at booth #946 Book an expert session Resources Click here to download Book a meeting: NIQ at Quirks 2026: Ready to elevate your innovation strategy?   Join us at Quirks NY 2026 to discuss how NIQ can help your brand reach its full potential   Need a focused, curated discussion? Book time with our experts at the NIQ booth to learn how you can plan smarter, and grow stronger.   Book an expert session Resources Click here to download NIQ on stage: How AI agents are rewriting the path to purchase Speaker: Krystal Dawson  Date: July 30th Time: 12:00-12:30 pm  Room 5 As the path to purchase rapidly evolves, shoppers are increasingly delegating discovery, comparison, and decision-making to AI-powered agents. In this new era of agentic commerce, personalization is no longer about targeting messages to people; it’s about ensuring products are clearly understood, trusted, and chosen by machines acting on consumers’ behalf. This session explores how AI is disrupting the digital shelf, reshaping how brands and retailers show up. NIQ has been monitoring North America shifts in consumer behavior and attitudes toward the role AI plays in shopping and will present key findings and marketing implications… -------------------------------------------------------------------------------- Title: Emerce E-Commerce Live! 2026 | NIQ URL: https://develop.nielseniq.com/global/en/events/2026/emerce-e-commerce-live-2026/ Type: Event Published: 2026-05-28T17:16:38+00:00 Modified: 2026-05-29T13:34:06+00:00 Description: Download the content of the presentation 'E‑commerce in 2026 & beyond' of Jeroen Blank and Niek van Leeuwen at Emerce E-commerce Live! Content: Emerce E-Commerce Live! 2026 Donderdag 28 mei 2026, Beurs van Berlage Amsterdam Download de slides Click here to go to the event content E‑commerce in 2026 & beyond: shoppergedrag, AI en groei Hoe ziet e‑commerce in 2026 er écht uit en welke trends bepalen de markt daarna? Jeroen en Niek delen de nieuwste inzichten van NIQ – powered by GfK Intelligence. Welke productcategorieën groeien het hardst, hoe verandert shoppergedrag door prijsdruk en AI‑gestuurde keuzes en welke strategische gevolgen hebben de opkomst van Chinese platforms in Europa? Krijg concrete handvatten: waar liggen kansen, welke trends mag je niet missen en hoe vertaal je veranderend consumentengedrag naar directe actie en resultaat in e‑commerce. Sprekers Jeroen BlankSenior Retail Consultant NIQ Niek van LeeuwenEcommerce Lead Benelux NIQ -------------------------------------------------------------------------------- Title: PowerUp your Retailer Meetings at IDDBA with NIQ URL: https://develop.nielseniq.com/global/en/events/2026/iddba-2026/ Type: Event Published: 2026-05-28T16:23:45+00:00 Modified: 2026-05-28T19:37:40+00:00 Description: IDDBA 2026 - NIQ is heading to IDDBA! Visit our booth to explore cutting-edge insights and power up your retailer meetings. Content: IDDBA 2026 Win the store where it matters most: Fresh Stop by and see us at booth #855 June 7-9, Orlando, FL Connect with an Expert Retailers with a strong fresh perimeter drive larger baskets and more frequent trips—making dairy, deli, and bakery critical to growth. NIQ is investing in next-generation fresh data to give you the most granular, actionable insights in the market. Fresh isn’t just a department—it’s a growth engine. Retailers that lead in fresh categories like dairy, deli, and bakery consistently outperform with bigger baskets and more trips. That’s why NIQ is doubling down on fresh data, delivering unmatched granularity and precision so you can make smarter decisions where it counts most. Why Fresh Matters The fresh perimeter is where shopper decisions happen. Strong execution in dairy, deli, and bakery doesn’t just drive sales—it increases trip frequency and basket size across the entire store. NIQ’s Investment in Fresh We’re transforming how fresh categories are measured and understood. Our enhanced data delivers: Unmatched granularity down to the most detailed product and store levels Comprehensive coverage across key fresh categories Actionable insights to optimize assortment, pricing, and promotions The Advantage With NIQ’s fresh data, you can: Identify growth opportunities… -------------------------------------------------------------------------------- Title: Trust and Experience Are Reshaping Prestige Beauty Retail, NIQ Finds URL: https://develop.nielseniq.com/global/en/news-center/2026/trust-and-experience-are-reshaping-prestige-beauty-retail-niq-finds/ Type: News Center Post Published: 2026-05-28T13:31:31+00:00 Modified: 2026-05-28T17:41:35+00:00 Description: NIQ a global leader in consumer intelligence, today released new findings showing that trust, emotional engagement, and seamless shopping experiences are increasingly shaping how U.S. consumers choose where to shop for prestige beauty. Content: NIQ research shows shoppers increasingly prioritize trust, rewards, convenience, and seamless shopping experiences CHICAGO (May 28, 2026) — NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today released new findings showing that trust, emotional engagement, and seamless shopping experiences are increasingly shaping how U.S. consumers choose where to shop for prestige beauty. The research indicates that while premium products remain essential, shoppers are increasingly differentiating retailers based on how rewarding, inspiring, and frictionless the overall experience feels across physical and digital channels. The findings highlight a new competitive dynamic in Prestige beauty, underscoring that Prestige beauty shoppers are far from one size fits all. While trust remains a consistent driver across channels, shoppers prioritize different needs depending on where they shop, from elevated experiences in Prestige retail to value and simplicity in Mainstream retail and convenience-led discovery online. Key findings from the Prestige Beauty Choice Advisor study include: In the study, “trust” and “me-time” appeal rank as the #1 driver, with shoppers favoring retailers they enjoy and would recommendPrestige: Elevated Experiences and Emotional Connection Prestige: Elevated Experiences and Emotional Connection Shoppers expect quality at Prestige retailers, making product no longer a differentiator. They are seeking experiences that feel indulgent,… -------------------------------------------------------------------------------- Title: NIQ BASES AI Product Developer Privacy Notice URL: https://develop.nielseniq.com/global/ro/legal/niq-bases-ai-product-developer-privacy-notice/ Type: Legal Page Published: 2026-05-27T21:57:49+00:00 Modified: 2026-06-09T02:31:41+00:00 Description: Discover Global/En/Legal/Niq Bases Ai Product Developer Privacy Notice insights, trends, and analytics from NielsenIQ to make smarter decisions. Content: BASES AI Product Developer – Notificare privind confidențialitatea  Această Notificare privind confidențialitatea este aplicabilă și intră în vigoare la data de 16 septembrie 2025 pentru noii participanți la sondaj.   Vă mulțumim că ați acceptat să participați la studiul nostru de piață. BASES AI Product Developer este un program de cercetare de piață senzorială, axat în principal, dar nu exclusiv, pe gustul și mirosul alimentelor și al altor tipuri de produse. Operăm paneluri în care consumatorii se înregistrează la noi pentru a participa la studii în mod regulat și realizăm sondaje ad hoc în rândul membrilor panelurilor terțe părți care sunt invitați să participe la studii punctuale într-o locație centrală.  Prezenta Notificare privind confidențialitatea („Notificare”) descrie modul în care Nielsen Consumer LLC („NielsenIQ”, „NIQ”, „noi” sau „nouă”), în calitate de operator de date, gestionează informațiile personale pe care le colectăm și drepturile pe care le puteți avea asupra acestor informații. Colectăm date ca parte a eforturilor noastre de recrutare și a participării dvs. voluntare la „Sondajele” noastre prin e-mail, dispozitive personale sau furnizate, o aplicație mobilă furnizată de NIQ („Aplicația”) sau prin interacțiunile noastre personale (denumite colectiv „Platformele” noastre).  NIQ aparține grupului de companii enumerate aici, care împreună formează „Grupul NIQ”. Prezenta Notificare nu se aplică niciunui alt produs sau serviciu deținut de NielsenIQ sau de orice altă terță parte cu care puteți interacționa. SUA: Notificarea noastră privind datele de sănătate completează prezenta Notificare și descrie practicile noastre de confidențialitate în ceea ce privește datele de sănătate ale consumatorilor.   Când participați la sondajele noastre ad hoc, vă numim „respondent”, iar dacă sunteți membru al sondajelor noastre recurente, vă numim „membru al panelului” și facem astfel de referiri pe tot parcursul prezentei Notificări. În calitate de respondent, veți utiliza de obicei o tabletă PC furnizată de noi sau de o instituție de cercetare de piață desemnată pentru a completa sondajele. În calitate de respondent sau participant la sondaj, vi se va cere să documentați impresiile dvs. senzoriale utilizând aplicația. Toate prevederile din această Notificare referitoare la datele privind activitatea pe internet sau în rețeaua electronică, precum și datele privind locația fizică vă privesc numai în situațiile în care, în calitate de respondent sau participant la sondaj, instalați aplicația pe dispozitivul dvs. mobil personal.   În prezenta Notificare, „Informații personale” înseamnă orice informații referitoare la o persoană identificată sau identificabilă (o persoană care poate fi identificată, direct sau indirect, prin referire la un identificator). Termenul include, de asemenea, „Date personale” sau termeni similari, astfel cum sunt definiți în legislația aplicabilă.  Când ne referim la „Informații personale sensibile”, ne referim la Informații personale care dezvăluie aspecte private ale unei persoane care, dacă sunt divulgate, ar putea duce la furtul identității, fraudă sau prejudicii semnificative pentru o persoană. Termenul include, de asemenea, „Informații personale din categorii speciale” sau termeni similari, astfel cum sunt definiți în legislația aplicabilă.   Notificare la colectarea informațiilor personale   Această Notificare privind colectarea datelor oferă câteva informații cheie despre practicile noastre de confidențialitate: categoriile de informații personale pe care le colectăm; modul în care obținem, partajăm și păstrăm informațiile personale; și modul în care puteți solicita NIQ să înceteze partajarea informațiilor dvs. personale.   Din motive de transparență, vă rugăm să rețineți că nu utilizăm numele, adresa sau orice informații direct identificabile pe care ni le furnizați în scopuri de marketing direct sau de vânzare către dvs. Nu partajăm niciodată aceste informații identificabile cu agenții de telemarketing și nu permitem clienților noștri comerciali să le utilizeze în scopuri de marketing direct sau de vânzare către dvs.    Putem colecta următoarele categorii de informații personale prin intermediul sondajelor noastre (datele dvs. din sondaje):  Identificatori direcți, cum ar fi numele, numărul de telefon, adresa de e-mail, țara  Informații demografice, cum ar fi vârsta, sexul și limba  Date privind comportamentul, preferințele și date comerciale   „Datele comportamentale” includ când, de ce sau cum faceți anumite lucruri, cum ar fi frecvența cu care faceți cumpărături sau cât de des utilizați computerul, televizorul sau internetul.   „Datele privind preferințele” se referă la alegerile pe care le faceți, cum ar fi ce cereale pentru micul dejun cumpărați, ce posturi de radio ascultați sau ce canale de televiziune urmăriți sau ce site-uri web vizitați.   „Datele comerciale” sunt produsele sau serviciile pe care le-ați achiziționat, pentru care ați manifestat interes sau pentru care ați oferit feedback, metodele de plată și puterea de cumpărare, sensibilitatea la preț și disponibilitatea de a plăti pentru anumite produse și servicii.  Date privind activitatea pe internet sau alte rețele electronice (ale participanților la sondaje sau respondenților care instalează aplicația pe dispozitivele lor personale), colectăm automat identificatori de dispozitive, cum ar fi adresa IP (Internet Protocol), identificatori și alte informații stocate în cookie-uri și tehnologii similare. Dacă utilizați aplicația, putem colecta informații referitoare la paginile pe care le vizitați și la timpul petrecut utilizând aplicația, câmpurile completate în formulare, starea notificărilor push, tipul de browser, tipul de dispozitiv, sistemul de operare și operatorul de telefonie mobilă.    Aplicația noastră utilizează Sentry pentru monitorizarea erorilor și colectează unele informații personale limitate, inclusiv identificatori și informații despre activitatea dvs. în aplicația noastră în caz de defecțiuni.     Date financiare: dacă participați ca respondent sau membru al unui panel eligibil pentru un stimulent financiar, putem colecta informații despre contul dvs. financiar (cont bancar și număr de rutare), numărul dvs. de asigurare socială sau alte informații fiscale (sub rezerva cerințelor jurisdicționale locale).   Date aproximative de localizare (ale respondenților sau membrilor panelului care instalează aplicația pe dispozitivele lor personale), cum ar fi orașul, regiunea sau țara dvs. pe baza adresei dvs. IP sau informațiile GPS imprecisă ale telefonului dvs. personal (dacă participați ca membru al panelului).  Informații personale sensibile, dacă sunt dezvăluite în răspunsurile dvs. la sondaj, cum ar fi etnia, convingerile religioase sau filozofice, restricțiile alimentare sau obiceiurile de fumat sau vapat.   Caracteristici protejate de clasificare (în conformitate cu legislația statală sau federală a SUA), dacă sunt dezvăluite în răspunsurile dvs. la sondaj, cum ar fi vârsta, rasa, sexul sau orientarea sexuală.   Concluzii, bazate pe oricare dintre categoriile de informații personale enumerate mai sus, cu privire la interesul dvs. de a achiziționa anumite tipuri de produse sau servicii.   Colectăm și prelucrăm datele din sondaj pentru a crea o serie de informații de cercetare de piață pentru clienții noștri, care îi ajută să înțeleagă piețele și clienții potențiali. De asemenea, trebuie să prelucrăm informațiile dvs. personale pentru a vă oferi acces la platformele noastre, în special la aplicația noastră.   Fiți siguri că informațiile dvs. personale direct identificabile nu sunt utilizate pentru a vă viza sau a vă vinde produse și nici nu permitem clienților noștri să facă acest lucru. Pentru participanții din SUA: Putem „vinde” sau „partaja” (așa cum sunt definiți acești termeni în legislația aplicabilă din SUA) anumite tipuri de date din sondaje către clienți, cum ar fi întreprinderi de comerț electronic, companii de investiții, mărci de consum, companii media și brokeri de date. Putem utiliza datele dvs. în alt mod în scopul descris în momentul colectării, cum ar fi pentru a comunica cu dvs. sau pentru a răspunde la întrebările dvs. Uneori combinăm datele din sondaje cu instrumente de cercetare și date din alte surse, dar nu utilizăm datele dvs. din sondaje pentru a vă promova, comercializa sau vinde bunuri sau servicii ale unor terți. Putem „vinde” sau „partaja” (așa cum sunt definiți acești termeni în legislația aplicabilă) informații agregate despre persoane minore (sub rezerva diferențelor de vârstă jurisdicționale locale) numai după obținerea consimțământului părinților sau tutorilor.  Drepturi de confidențialitate. În conformitate cu legislația aplicabilă, puteți avea anumite drepturi asupra datelor dvs. din sondaj și puteți renunța oricând sau vă puteți retrage consimțământul pentru prelucrarea și vânzarea datelor dvs. Dacă sunteți interesat să vă exercitați unul sau mai multe dintre drepturile dvs., vă rugăm să accesați secțiunea Drepturile dvs. de confidențialitate, situată în partea de jos a ecranului de conectare al aplicației. De asemenea, puteți alege să activați un semnal bazat pe browser care comunică automat preferințele dvs., cum ar fi Global Privacy Control (GPC). Acolo unde este necesar, vom procesa semnalul GPC ca o solicitare de renunțare la vânzări prin intermediul site-ului web.  În prezent, nu putem utiliza semnalele de preferință de renunțare pentru a vă renunța la vânzări prin intermediul aplicației noastre.  Păstrare: Vom păstra datele dvs. din sondaj atât timp cât este necesar în mod rezonabil pentru a îndeplini scopurile descrise în această Notificare sau pentru a ne respecta obligațiile legale, a rezolva litigiile și a aplica acordurile noastre. Perioada de păstrare a datelor noastre reflectă mai mulți factori, inclusiv relația noastră cu respondenții sondajului, utilizatorii produselor și serviciilor noastre, natura și sensibilitatea datelor, precum și ceea ce este rezonabil necesar și proporțional pentru a furniza și îmbunătăți activitatea noastră. Sub rezerva cerințelor noastre de conformitate, perioadele de păstrare pot fi modificate dacă dvs., clienții noștri sau proprietarii de sondaje terți solicitați ștergerea informațiilor dvs. personale sau dacă agregăm, anonimizăm sau deidentificăm datele prin eliminarea informațiilor dvs. de identificare.   CUM COLECTĂM… -------------------------------------------------------------------------------- Title: NIQ BASES AI Product Developer Privacy Notice URL: https://develop.nielseniq.com/global/es-latam/legal/niq-bases-ai-product-developer-privacy-notice/ Type: Legal Page Published: 2026-05-27T21:54:45+00:00 Modified: 2026-06-09T02:37:55+00:00 Description: Discover Global/En/Legal/Niq Bases Ai Product Developer Privacy Notice insights, trends, and analytics from NielsenIQ to make smarter decisions. Content: Aviso de privacidad de NIQ AI Product Developer   Este Aviso de privacidad es aplicable y tiene una fecha de vigencia a partir del 16 de septiembre de 2025 para nuevos participantes de encuestas.    Gracias por participar en nuestra investigación de mercado. BASES AI Product Developer es un programa de investigación de mercado sensorial que se centra principalmente, pero no exclusivamente, en el sabor y el aroma de los alimentos y otros productos. Organizamos paneles donde los consumidores se registran para participar en estudios de forma regular, y realizamos encuestas puntuales entre miembros de paneles externos, invitados a participar en estudios puntuales en una ubicación central.  Este Aviso de Privacidad (“Aviso”) describe cómo Nielsen Consumer LLC (“NielsenIQ”, “NIQ”, “nosotros”) actúa como responsable del tratamiento y gestiona la Información Personal que recopilamos, así como los derechos que usted puede tener sobre dicha información. Recopilamos datos como parte de nuestros esfuerzos de reclutamiento y de su participación voluntaria en nuestras “Encuestas” mediante correo electrónico, dispositivos personales o provistos, una aplicación móvil proporcionada por NIQ (la “App”), o mediante interacciones en persona (colectivamente, nuestras “Plataformas”).  NIQ pertenece al grupo de empresas que se enumeran aquí, que en conjunto forman el "Grupo NIQ". Este Aviso no se aplica a ningún otro producto o… -------------------------------------------------------------------------------- Title: NIQ at Cannes 2026 URL: https://develop.nielseniq.com/global/en/events/2026/nielseniq-at-cannes-lions-2026/ Type: Event Published: 2026-05-27T17:31:57+00:00 Modified: 2026-06-17T03:26:18+00:00 Description: NIQ at Cannes 2026: Join the NIQ team at Cannes 2026. Explore NIQ. Content: Join NIQ in Cannes!  From audience intelligence to media optimization, NIQ is helping marketers navigate the evolving advertising landscape with confidence. Visit us in Cannes at our cabana for conversations, insights, and connections designed to move the industry forward Book a visit at our Cabana Visit us on Cabana Row! Cabana 1 Monday, June 22nd: 9:00 am – 4:00 pm Tuesday, June 23rd: 9:00 am – 5:00 pm Wednesday, June 24th: 9:00 am – 7:00 pm Thursday, June 25th: 12:00 pm - 7:00 pm Connect with NIQ @Cannes Lions Cocktails, Anyone? Join us Monday, June 22 from 4pm - 6pm for our kickoff cocktail hour on the Croisette. RSVP through your NIQ/MRI-Simmonsrepresentative to secure your spot. Bounce-Back Brunch Join us Thursday, June 25 from 10 am to noon for our wellness brunch on the Croisette. RSVP through your NIQ/MRI-Simmons representative to secure your spot. Book A Meeting Need a focused, curated discussion? Book time with our experts to know how to act faster, plan smarter, and grow stronger. Book a visit at our Cabana Rendezvous with our Attendees Jim Peck Chief Executive Officer Liz Buchanan President, North America Emilie Darolles NIQ West Europe President Josh Pisano General Manager, Global Media Maureen Stapleton Global Commercial Leader, Media Division Mike Merna Head… -------------------------------------------------------------------------------- Title: Weak sentiment and cool weather slow post-Easter growth ahead of potential World Cup uplift URL: https://develop.nielseniq.com/global/en/news-center/2026/weak-sentiment-and-cool-weather-slow-post-easter-growth-ahead-of-potential-world-cup-uplift/ Type: News Center Post Published: 2026-05-27T16:35:45+00:00 Modified: 2026-07-14T14:08:47+00:00 Description: Spending stalls post-Easter as shoppers anticipate summer deals - NIQ: Total Till sales at UK. Explore NIQ. Content: Shoppers feel the impact of cost of living, now reflected in weak demand and slow supermarket growth in the last four weeks ending 16th May Ocado (+15.1%), M&S (+11.8%) and Lidl (+9.3%) remain the fastest growing retailers, while Asda (-4.7%) continues to see a decline in sales Retailers gear up for FIFA World Cup 2026 boost - as shoppers opt for indulgent treats - and less alcohol - to get them through the later kick-off London, 27 May, 2026: Total Till sales at UK supermarkets rose (+4.2%) in the four weeks ending 16th May, boosted by a strong week ending 25th April (+9.1%), and helped by comparing against a weaker period after Easter last year, reveals new data released today by NielsenIQ (NIQ). However, NIQ data shows that growth over the following three weeks weakened, with growth across the industry slowing even further (+0.2%)1. This period saw the weakest growth so far this year, reflecting the wider cost of living concerns of shoppers with higher fuel costs and council tax, and continued weak Consumer Confidence which improved only slightly in April (-23 from -25)2. Despite this, shopping occasions saw a positive uplift (+1.4%) with the impact of food inflation stable, with… -------------------------------------------------------------------------------- Title: Before the Rush: Predictive Strategies for Black Friday 2026 URL: https://develop.nielseniq.com/global/en/events/2026/before-the-rush-predictive-strategies-for-black-friday-2026/ Type: Event Published: 2026-05-27T16:07:51+00:00 Modified: 2026-07-06T14:34:04+00:00 Description: Forecast earlier, plan smarter for Peak Season 2026. Join NIQ experts to uncover demand, pricing and margin strategies before Black Friday. Content: On-demand Webinar  Before the Rush: Predictive Strategies for Black Friday 2026 The decisions shaping November are happening now Access the On-demand Webinar About this event  Peak season is no longer won during Black Friday - it’s decided months in advance. In 2026, the rules have changed: Early signals are shaping demand before the peak, FIFA 2026 World Cup is pulling forward Q4 sales and reshaping category performance, price pressure and promotion intensity are increasing across the full H2 cycle and the shifting demand patterns. Yet many brands are still planning too late. This exclusive NIQ webinar brings together industry leaders to explore how top performers are forecasting earlier, aligning strategy across the H2 calendar, and protecting margin before the market moves. What to expect   A predictive view of November Arc 2026 - including early demand signals and category shifts How leading brands are locking in strategy before H2 budgets are finalised The role of data and forecasting in anticipating demand, optimizing pricing, and improving timing Real-world perspectives on what actually drives performance in today’s peak season Why attend If you’re responsible for growth, revenue, or commercial strategy, this session will help you identify demand shifts before competitors react, reduce margin… -------------------------------------------------------------------------------- Title: NIQ Launches Survey Groups to Connect Consumer Sentiment with Real Purchase Behavior  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-launches-survey-groups-to-connect-consumer-sentiment-with-real-purchase-behavior/ Type: News Center Post Published: 2026-05-27T11:16:17+00:00 Modified: 2026-07-14T14:08:46+00:00 Description: New AI-enabled solution replaces fragmented tools with simulation-driven pricing and promotion decisions before execution  Content: New integrated capability connects consumer sentiment with real-world purchase data, enabling more confident, action‑driven decisions CHICAGO, May 27, 2026 – NIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the launch of Survey Groups in NIQ Discover, a new capability that enables brands and retailers to understand not just what is changing in the market, but why. Available immediately within NIQ Discover, Survey Groups build on NIQ Panel Surveys by linking attitudinal insights to real-world purchase behavior from NIQ’s consumer panels—helping clients uncover the motivations behind performance shifts, identify opportunity gaps, and act with greater confidence in an increasingly complex consumer landscape. What’s New: Survey Groups in Discover Survey Groups make NIQ Panel Survey insights easier to access, analyze, and activate within existing workflows. By grouping survey responses with purchase behavior, clients can: Analyze key consumer segments with greater precision Understand the drivers behind brand and category performance Identify barriers to purchase and causes of brand or category lapsing Surface emerging growth opportunities rooted in real behavior Create self-serve analyses directly within Discover Why It Matters: Moving Beyond Claimed Behavior As consumer decision‑making becomes more fragmented and unpredictable, traditional surveys often based solely on claimed behavior can fall… -------------------------------------------------------------------------------- Title: The new premium India is emerging elsewhere.  URL: https://develop.nielseniq.com/global/en/info/the-new-premium-india-is-emerging-elsewhere/ Type: Info Page Published: 2026-05-26T14:48:09+00:00 Modified: 2026-05-26T14:48:29+00:00 Description: India’s next premium smartphone growth markets are emerging beyond the traditional metro strongholds.  Cities like Raipur, Mysore, Varanasi, Pondicherry, Bhiwandi and Nanded are increasingly reshaping where premium demand is accelerating offline.  This reflects a broader structural shift in how premium demand is evolving across India - one that requires a more connected view of the market. Content:  The new premium India is emerging elsewhere.  The market is changing in ways traditional visibility signals may not fully Download the executive snapshot   Resources Select the resources you would like to download. Google Pixel POV A custom executive view of India’s evolving premium smartphone landscape  The geography of premium demand is changing.  India’s next premium smartphone growth markets are emerging beyond the traditional metro strongholds.   Cities like Raipur, Mysore, Varanasi, Pondicherry, Bhiwandi and Nanded are increasingly reshaping where premium demand is accelerating offline.  This reflects a broader structural shift in how premium demand is evolving across India - one that requires a more connected view of the market.  What traditional visibility signals may not fully capture.  Digital intelligence provides powerful visibility into consumer intent and engagement.  But understanding where premium demand is truly accelerating requires a broader market view.   Known Demand Signals   Digital visibility  Search intent  E-commerce trends  Attribution  App engagement  Online behavior  Emerging Demand Signals  Offline market visibility  Emerging premium clusters  Retail acceleration  Competitive shifts  Distribution gaps  Channel-level demand movement  The next distribution advantage is being built now.  Trade investments, retail expansion and competitive positioning are evolving rapidly across India’s emerging premium markets.   The brands that establish visibility and presence early will become significantly harder to displace later.  Understanding where the market… -------------------------------------------------------------------------------- Title: Marketing Mix Modeling URL: https://develop.nielseniq.com/global/pt/solutions/marketing-mix-modeling/ Type: Solution Published: 2026-05-26T13:51:18+00:00 Modified: 2026-05-26T19:59:56+00:00 Description: Marketing Mix Modeling - NIQ: Simplifique a eficácia da mídia e maximize cada investimento em marketing. Explore a NIQ. Content: Marketing, mídia e personalização Medição Marketing Mix Modeling Otimize a eficácia da mídia e faça com que cada investimento em marketing valha a pena Agende uma demonstração Visão geralVisão geral Você sabe quais investimentos em marketing geram o maior ROI? O NIQ Marketing Mix Modeling permite que você demonstre a força do seu impacto comercial, com base na confiabilidade dos dados exclusivos da NIQ no nível das lojas, e obtenha a amplitude, a profundidade e o equilíbrio necessários para medir e otimizar o impacto. Especialização e consultoria Ferramenta de otimização Algoritmos de dados granulares DescriçãoDescrição [embed]https://nielseniq.wistia.com/medias/z25ipn5917[/embed] Faça seus investimentos em mídia valerem a pena Ao reunir medições de bens de consumo rápido (CPG), tecnologia e bens duráveis, oferecemos uma visão holística e completa da loja. Os dados exclusivos da NIQ no nível da loja permitem maior profundidade e amplitude em nossos modelos, gerando resultados confiáveis e baseados em fatos para que você possa determinar quais alavancas acionar. Resultados Resultados 02_Elements/Icons/ArrowRight [TK -- PRECISA DE IMAGEM, ESTE É UM ESPAÇO RESERVADO PARA ESTE TEXTO] Reestruturações bem-sucedidas tendem a ter utilizado pesquisa prévia antes do redesenho 41% dos consumidores continuarão a comprar um produto devido ao seu design. Principais recursosPrincipais características 1… -------------------------------------------------------------------------------- Title: Marketing Mix Modeling URL: https://develop.nielseniq.com/global/es/solutions/marketing-mix-modeling/ Type: Solution Published: 2026-05-26T13:45:59+00:00 Modified: 2026-05-26T19:59:57+00:00 Description: Marketing Mix - NIQ: Optimice la efectividad de los medios y haga que cada inversión en marketing cuente. Descubra NIQ. Content: Marketing, medios de comunicación y personalización Medición Marketing Mix Modeling Optimice la eficacia de los medios y aproveche al máximo cada inversión en marketing Reserva una demostración Descripción General Descripción General ¿Sabe qué inversiones en marketing ofrecen el mayor retorno de la inversión? NIQ Marketing Mix Modeling le permite demostrar la solidez de su impacto comercial, basándose en la fiabilidad de los datos a nivel de tienda propios de NIQ, y obtener la amplitud, profundidad y equilibrio que necesita para medir y optimizar el impacto. Experiencia y consultoría Herramienta de optimización Algoritmos de datos granulares DescripciónDescripción [embed]https://nielseniq.wistia.com/medias/z25ipn5917[/embed] Saque el máximo partido a sus inversiones en medios Al combinar la medición de productos de consumo (CPG), tecnología y bienes duraderos, ofrecemos una visión holística y completa de la tienda. Los datos a nivel de tienda exclusivos de NIQ aportan mayor profundidad y amplitud a nuestros modelos, lo que permite obtener resultados fiables y basados en hechos para que pueda determinar qué palancas accionar. Resultados Resultados 02_Elements/Icons/ArrowRight [TK -- SE NECESITA IMAGEN, ESTO ES UN MARCADOR DE POSICIÓN PARA ESTE TEXTO] Las remodelaciones exitosas suelen haber utilizado estudios previos antes del rediseño. El 41 % de los compradores seguirá comprando un producto… -------------------------------------------------------------------------------- Title: Insight Summit Switzerland 2026 URL: https://develop.nielseniq.com/global/en/events/2026/insight-summit-switzerland-2026/ Type: Event Published: 2026-05-26T08:57:43+00:00 Modified: 2026-06-10T14:29:41+00:00 Description: Join us for the Insight Summit Switzerland 2026 to discover key market opportunities and strategies for sustainable growth. Content: NIQ Insight Summit 2026 Intelligence that moves commerce. 23. September | 14:30 – 19:00Loft Zürich, Bahnhofstrasse 63 Jetzt anmelden Vielen Dank für Ihre Anmeldung! Sie erhalten in Kürze eine Bestätigung via E-Mail von uns.Hier können Sie sich den Termin in Ihren Outlook Kalender herunterladen. Download Outlook Kalender Während Märkte sich neu sortieren, entstehen Chancen, die nur wenige früh genug erkennen. Neue Technologien und Bedürfnisse verschieben Grenzen – schneller, als viele Unternehmen reagieren können. Die spannendsten Marktchancen entstehen dort, wo sich die Spielregeln verändern. 2026 ist der entscheidende Moment – stellen Sie die Weichen für morgen. Erkennen Sie Veränderungen früh und definieren Sie die Spielregeln für Ihr Unternehmen und nachhaltiges Wachstum neu. Der NIQ Insight Summit Switzerland liefert Orientierung und zeigt, wie Sie trotz schwierigem Umfeld wachsen können. In unserem exklusiven Event beleuchten wir unter anderem die sich wandelnden Konsumentenbedürfnisse, die Transformation von Handel und Shopper Journey oder den strategischen Einsatz von Künstlicher Intelligenz. Gemeinsam mit NIQ Expertinnen und Experten und weiteren führenden Marken und Händlern fokussieren wir uns auf zentrale Zukunftsthemen. In der Agenda finden Sie einen kleinen Vorgeschmack: NIQ Insight Summit Switzerland 2026 Agenda Welcoming & Registration 14:30 – 15:00 Intelligence that moves commerce. Find the next Opportunity 15:10 – 15:35 Philipp Berger, NIQ… -------------------------------------------------------------------------------- Title: ​​Konsumklima: Sinkflug vorerst gestoppt​ URL: https://develop.nielseniq.com/global/de/news-center/2026/konsumklima-sinkflug-vorerst-gestoppt/ Type: News Center Post Published: 2026-05-22T06:00:00+00:00 Modified: 2026-05-25T14:22:28+00:00 Description: Das Konsumklima in Deutschland verschlechtert sich weiter durch wirtschaftliche Unsicherheit und Kaufzur�ckhaltung. Content: Nürnberg, 22. Mai 2026 – Die Verbraucherstimmung gibt in diesem Monat nicht weiter nach und erholt sich moderat um 3,3 Punkte. Nichtsdestotrotz liegt der Indikator nach den Erwartungen der Verbraucher für Juni bei -29,3 Punkten (Vormonat revidiert: 33,1 Punkte) und damit vergleichsweise niedrig. Die Einkommenserwartungen, die sich mit Beginn des Irankrieges deutlich eingetrübt hatten, fallen aktuell merklich positiver aus als im April. Die Anschaffungsneigung bleibt trotz leichtem Anstieg weiter verhalten und die Sparneigung ist erneut leicht rückläufig. Dies zeigen die aktuellen Ergebnisse des NIM Konsumklimas powered by GfK.  Deutliche Erholung der Einkommenserwartungen  Die Einkommenserwartungen der Verbraucher, die zuletzt signifikant eingebrochen waren, erholen sich in diesem Monat spürbar und liegen nun bei -13,0 Punkten. Dies ist ein Plus von 11,4 Punkten im Vergleich zum Vormonat. Da der Konflikt im Nahen Osten bislang nicht weiter eskaliert ist, scheint ein Teil der geopolitischen Unsicherheit inzwischen in den Erwartungen der Verbraucher eingepreist zu sein. Gleichzeitig deuten politische Signale auf mögliche Entlastungsmaßnahmen hin. Dies dürfte dazu beigetragen haben, dass sich die Einkommenserwartungen der privaten Haushalte aufgehellt haben. Insgesamt bleibt der Indikator im Vergleich zum Vor-Krisen-Niveau jedoch deutlich im pessimistischen Bereich.  „Die Verbraucherstimmung beendet, zumindest für den Moment, ihren Sinkflug und erholt sich in diesem Monat wieder etwas“, erklärt Rolf Bürkl, Head of Consumer Climate beim NIM. „Neben den deutlich verbesserten Einkommensaussichten stützen eine rückläufige Sparneigung sowie eine leicht zunehmende Anschaffungsneigung derzeit das Konsumklima. Die Belastungen durch den Konflikt im Nahen Osten bleiben aber in der Grundtendenz bestehen und sind im Konsumklima weiterhin sichtbar.“ Anschaffungsneigung bleibt verhalten   Die Anschaffungsneigung verbessert sich um 1,2 Punkte im Vergleich zum letzten Monat und liegt nun bei -13,2 Punkten. Der Indikator, der… -------------------------------------------------------------------------------- Title: Evolve app privacy notice URL: https://develop.nielseniq.com/global/en/legal/evolve-app-privacy-notice/ Type: Legal Page Published: 2026-05-22T00:56:56+00:00 Modified: 2026-05-26T18:29:53+00:00 Description: Leverage detailed consumer data insights from NielsenIQ to drive smarter decisions and accelerate business growth. Content: Evolve app privacy notice Please select your panel and language: AskGfK Austria Datenschutzhinweise (Version: 1.00, 20.03.2018)  Wie wir Ihre personenbezogenen Daten schützen Ihre personenbezogenen Daten gehören Ihnen! Sie haben das Recht zu erfahren, wer welche Arten von personenbezogenen Daten über Sie erhebt und wie diese Daten genutzt werden. GfK Austria GmbH („GfK“, „wir“, „uns“, „unser/e“) ist für die Verarbeitung der personenbezogenen Daten von Teilnehmern („Sie“, „Ihr/e“, „Panel-Teilnehmer“) am askgfk Onlinepanel (das „Panel“) verantwortlich. GfK ist Teil einer globalen Organisation (die „GfK-Gruppe“), bestehend aus mehreren Unternehmen innerhalb und außerhalb der Europäischen Union. Wir verarbeiten Ihre personenbezogenen Daten gemäß dieser Datenschutzrichtlinie in Übereinstimmung mit den Bestimmungen der Einwilligungserklärung. Unsere Verarbeitung Ihrer personenbezogenen Daten Ganz allgemein gesprochen studieren wir als Marktforschungsunternehmen die Einstellungen von Menschen zu Produkten und Marken sowie das Konsum- und Kaufverhalten insgesamt. Wir legen die Ergebnisse unserer Studien unseren Auftraggebern in einer Form vor, die eine persönliche Erkennung Ihrer Person nicht zulässt. Personenbezogene Daten, die Sie uns mitteilen, wenn Sie sich zur Teilnahme am Panel anmelden, werden streng von anderen Daten, die wir im Verlauf von Marktforschungsaktivitäten über Sie erheben, getrennt. Wir speichern Ihre personenbezogenen Daten nur so lange, wie dies erforderlich ist, um den Zweck des Panels zu erfüllen.… -------------------------------------------------------------------------------- Title: ​​​​Consumer confidence up two points in May to -23​  URL: https://develop.nielseniq.com/global/en/news-center/2026/consumer-confidence-up-two-points-in-may-to-23/ Type: News Center Post Published: 2026-05-21T23:01:00+00:00 Modified: 2026-06-02T15:54:34+00:00 Description: Consumer confidence declined in February amid rising concerns over inflation and household finances. Content: A slightly improved mood in May but clear challenges ahead    London, May 22nd, 2026 – GfK’s long-running Consumer Confidence Index increased two points to -23 in May. Four measures were up and one was down, compared to last month’s announcement. These are the current findings of the GfK Consumer Confidence Barometer (CCB) powered by NIM. The CCB has been published jointly by GfK and the Nuremberg Institute for Market Decisions (NIM), the founder of GfK, since October 2023.  Neil Bellamy, Consumer Insights Director at GfK, an NIQ Company, says: “Consumers appear to be in a more generous mood in May, with a two-point increase in the headline score and improving perceptions of both personal finances and the wider economy.  In contrast, there is a drop in major purchase intentions, with this measure down two points to -20 in May, its lowest level since January 2025. Key income groups are recording more worrying major purchase scores. For those earning £14,500 to £24,999, for example, the May score is -33, a 19-point fall below the -14 seen in April. Similarly, there is also a steep fall within the average household income group (£35,000 to £49,999), with a 10-point drop from -17 to -27. Clearly, for specific groups of consumers, the impact of cost-of-living pressures are acute. Moreover, our savings measure – down by the unusually high amount of 10 points –… -------------------------------------------------------------------------------- Title: Brand Trust & AI: Recalibrating Consumer Purchase Decisions  URL: https://develop.nielseniq.com/global/en/events/2026/brand-trust-ai-recalibrating-consumer-purchase-decisions/ Type: Event Published: 2026-05-21T16:13:51+00:00 Modified: 2026-05-25T15:25:29+00:00 Description: Vietnam FMCG 2026 insights: decode consumer shifts, retail dynamics and how data powers smarter decisions to drive confident, sustainable growth. Content: Event Brand Trust & AI: Recalibrating Consumer Purchase Decisions 11 June 2026 8 am - 12 pm The Reverie Saigon Hotel, 22-36 Nguyen Hue (Nguyen Hue Gate), Sai Gon ward, Ho Chi Minh city, Vietnam Register now What to expect from the event? In a world where unpredictability is the new normal, winning in FMCG requires more than speed, it demands clarity, discipline, and smarter decisions. Today’s consumers are spending with greater intent, carefully weighing value, availability, and price at every step. Brands that cannot keep pace risk losing relevance. This session brings a clear lens on what’s changing - and what to do next. We will decode how evolving consumer pressures and retail dynamics are reshaping Vietnam’s FMCG landscape, and where the real growth opportunities lie. At the heart of it is a critical truth: the power of data fuels the power of brands - turning insights into precise, confident actions. In an unpredictable environment, those who leverage data effectively can respond faster, communicate value stronger, and win more consistently. You’ll walk away with practical, actionable strategies to navigate 2026 with confidence - grounded in insights, built for impact. Beyond up-to-date insights, this is a space to exchange perspectives, challenge assumptions,… -------------------------------------------------------------------------------- Title: AI in Ecommerce & Agentic Commerce Solutions | NIQ URL: https://develop.nielseniq.com/global/kr/solutions/market-measurement/agentic-commerce/ Type: Solution Published: 2026-05-21T13:53:24+00:00 Modified: 2026-07-08T17:04:17+00:00 Description: Discover NIQ AI in ecommerce solutions & agentic commerce intelligence with trusted data, product discovery, measurement. Content: 에이전틱 커머스 NIQ는 에이전틱 커머스의 기반이 되는 인텔리전스 인프라를 구축하고 있습니다. 신뢰할 수 있는 데이터, 객관적인 측정, 실제 환경에서의 검증을 바탕으로 AI 기반의 제품 탐색, 의사 결정 및 구매 과정을 지원합니다. 전문가와 상담하기 AI는 글로벌 커머스의 운영 기반이 되고 있습니다 NIQ는 이러한 시스템의 기반이 되는 인텔리전스가 정확하고 완전하며, 소비자의 구매 방식, 이용 가능한 제품, 시장의 운영 방식을 반영하는 실제 행동에 근거하도록 보장합니다. 그러나 업계 전반에 걸쳐 이러한 변화를 뒷받침하는 데 필요한 데이터와 측정 기준은 여전히 불완전합니다. 제품 데이터는 일관성이 없고, 실제 구매 행동은 파편화되어 있으며, 재고 신호는 신뢰할 수 없고, 측정 기준은 객관성이 부족합니다. 이러한 격차는 AI 기반 커머스의 정확성, 신뢰도 및 확장성을 제한하며, 제품이 제대로 노출되고 추천될지, 아니면 완전히 간과될지를 결정짓는 요인이 될 수 있습니다. NIQ 커머스 랩 소개 NIQ 커머스 랩(NIQ Commerce Lab)은 NIQ의 AI 전략 핵심 축인 '커머스 인텔리전스(Commerce Intelligence)'를 발전시킬 것입니다. 커머스 인텔리전스는 시장 형성에 영향을 미치는 모든 신호(제품, 소비자, 소매업체 데이터)를 통합하여, 복잡한 역학을 이해하고 이전에는 불가능했던 AI 기반 의사결정을 가능하게 하는 NIQ의 접근 방식입니다. 이러한 기능들은 AI 시스템이 근사치에서 정밀도로 나아갈 수 있도록 하는 인텔리전스 계층을 형성하도록 설계되었습니다. NIQ는 커머스 랩을 통해 커머스 인텔리전스를 대규모로 실현하는 데 필요한 다음과 같은 6가지 상호 연결된 기회를 다룰 예정입니다: 선호도 인텔리전스(Preference Intelligence): 소비자가 원하는 바를 파악 제품… -------------------------------------------------------------------------------- Title: ​​Der neue Gatekeeper beim Einkauf: die KI entscheidet zunehmend mit ​​ URL: https://develop.nielseniq.com/global/de/news-center/2026/der-neue-gatekeeper-beim-einkauf-die-ki-entscheidet-zunehmend-mit/ Type: News Center Post Published: 2026-05-21T08:00:00+00:00 Modified: 2026-05-26T18:07:55+00:00 Description: Optimize pricing and promotions with expert strategies to boost profits and sales performance with NielsenIQ now. Content: NIQ-Daten zu KI beim Einkaufs- und Rechercheverhalten  Nürnberg, 21. Mai 2026 – Ob neuer Laptop, Smartwatch oder Spielekonsole: Wer heute vor einer größeren Anschaffung steht, vergleicht nicht mehr nur Preise auf den entsprechenden Internetportalen oder liest Kundenbewertungen. Immer häufiger wird auch generative KI zum Einkaufsberater. In Deutschland nutzen bereits 8 Prozent der Online-Recherchierenden AI Search, also Anwendungen wie ChatGPT oder Gemini, um sich vor dem Kauf eines neuen Produkts zu informieren.  Besonders stark ist die KI-Nutzung laut NIQ-Daten in erklärungsbedürftigen oder teureren Produktkategorien bei denen der Kaufentscheidungsprozess der Verbraucher ohnehin bereits komplexer ist. Zum Beispiel bei mobilen Computern, Spielekonsolen und Wearables wie Smartwatches oder Fitness-Trackern liegt der Anteil der KI-gestützten Online-Recherche jeweils bei 13 Prozent. Bei Tablets sind es 12 Prozent, bei Haarstyling-Geräten und Fernsehgeräten jeweils 9 Prozent.  „Gerade bei komplexeren oder teureren Anschaffungen beobachten wir, dass Konsumenten KI zunehmend wie einen persönlichen Einkaufsberater nutzen“, erklärt Julia Kalkowski, Expertin für technische Konsumgüter bei NIQ. „Viele lassen sich Produkte vergleichen, Unterschiede erklären oder passende Angebote zusammenstellen.“  ChatGPT dominiert die KI-Produktsuche   In der KI-gestützten Produktsuche liegt ChatGPT vorn: 84 Prozent der Nutzer von AI Search im Tech & Durables Bereich greifen auf die Plattform zurück. Mit Abstand folgt die Gemini App (22 Prozent. Andere KI-Angebote wie Copilot, Perplexity oder Meta AI spielen bislang eine… -------------------------------------------------------------------------------- Title: El gasto total en bienes de gran consumo creció un 5,6% en el primer trimestre de este año, según NIQ   URL: https://develop.nielseniq.com/global/es-eu/news-center/2026/el-gasto-total-en-bienes-de-gran-consumo-crecio-un-56-en-el-primer-trimestre-de-este-ano-segun-niq/ Type: News Center Post Published: 2026-05-21T08:00:00+00:00 Modified: 2026-05-20T16:29:52+00:00 Description: A pesar de que en este periodo comenzaron las tensiones geopolíticas, no se han observado alzas significativas de precio, aunque sí un pico de acaparamiento.      Madrid, 21 de mayo de 2026. El sector del gran consumo en nuestro país continúa con… Content: A pesar de que en este periodo comenzaron las tensiones geopolíticas, no se han observado alzas significativas de precio, aunque sí un pico de acaparamiento.      Madrid, 21 de mayo de 2026. El sector del gran consumo en nuestro país continúa con la senda de crecimiento registrada en los últimos años y así las ventas en las cestas de la compra españolas en el primer trimestre de 2026 se incrementaron un 5,6% frente al mismo periodo del año anterior, favorecidas por la demanda que se elevó un 2,3%, mientras que el precio promedio alcanzó una subida del 3,2%, según El Observatorio del Gran Consumo del primer trimestre, publicado por NIQ y que recoge los datos reales de venta en todos los canales (hipermercados, supermercados, tiendas tradicionales, especialistas, perfumerías, estaciones de servicio y el canal online) en España.  Este dinamismo del primer trimestre viene explicado por la continuación en la tendencia adoptada por los consumidores de comprar con más frecuencia, en concreto un 10,1% más de actos de compra respecto a cierre de marzo del año pasado, aunque con menos unidades en la cesta, que ve como descienden en un 6,8%.  Como hecho coyuntural relevante ocurrido en este trimestre hay que mencionar el inicio de la tensión geopolítica (el 28 de febrero) y aunque eso ha provocado una subida en el IPC, aún no se ha reflejado su impacto en los… -------------------------------------------------------------------------------- Title: The Adaptive Paradigm: Competing in an Inflationary and AI-Powered Marketplace URL: https://develop.nielseniq.com/global/en/events/2026/the-adaptive-paradigm-competing-in-an-inflationary-and-ai-powered-marketplace/ Type: Event Published: 2026-05-20T20:47:16+00:00 Modified: 2026-05-25T15:10:48+00:00 Description: Explore how inflation is reshaping Filipino consumers and learn data-driven, AI-powered strategies to optimize pricing, promotions, and growth in 2026. Content: Event The Adaptive Paradigm: Competing in an Inflationary and AI-Powered Marketplace Thursday, 25 June 2026 8:30 am-12 pm 7/F Ballroom, Marco Polo Hotel, Meralco Avenue and Sapphire Rd, Ortigas Centre, Pasig City, Philippines. Register now What to expect from the event? In the Philippines, inflation isn’t just a headline - it’s reshaping how consumers spend, switch, and prioritize. Essentials take center stage; brand loyalty is tested, and every peso matters more than ever. For FMCG players, the challenge is clear: protect growth while navigating shrinking wallets and rising costs. This event takes you directly into that reality. Starting with the latest Philippines 2026: Market & Consumer Outlook, we decode how inflation is changing Filipino consumer behavior, and what it means for demand, value perception, and brand choice. But insight alone isn’t enough. How do you truly adapt when shoppers trade down, delay purchases, or seek promotions more aggressively? Through practical perspectives, explore how to optimize pricing, promotions, balancing competitiveness with profitability. Learn how leading players are using store-level data and machine learning to identify real volume drivers, refine timing, and maximize ROI in a highly price-sensitive market. As volatility becomes the norm, agility becomes your edge. Discover how AI enables… -------------------------------------------------------------------------------- Title: Digital Advisory Council Italy 17° edizione | NIQ URL: https://develop.nielseniq.com/global/en/events/2026/niq-digital-advisory-council-17-edizione-2026/ Type: Event Published: 2026-05-20T13:32:23+00:00 Modified: 2026-06-12T10:42:03+00:00 Description: Pronto a rivoluzionare il tuo e-commerce? Partecipa all'edizione 2026 del Digital Advisory Council di NIQ il prossimo 16 giugno Content: NIQ Digital Advisory Council Italy 17° Edizione 2026 Martedì 16 giugno, ore 9:30 NIQ Office - Via Tortona 33, Milano  Registrati subito In un contesto in cui l’eCommerce evolve verso piattaforme sempre più orientate alla ricerca e alla decisione, le aziende devono ripensare il proprio approccio al canale online.Non basta più leggere la performance del digital shelf: è necessario integrare dati retail, shopper insight e product intelligence per guidare assortimento, visibilità e crescita. Questi temi saranno al centro della XVII edizione del Digital Advisory Council, promossa da NielsenIQ, in programma martedì 16 giugno 2026, a partire nella sede NIQ di Via Tortona 33, Milano. L’iniziativa rappresenta un momento di confronto riservato dedicato a chi sta guidando la crescita del canale online, offrendo una prospettiva aggiornata sull’evoluzione dell’eCommerce e le principali leve per il category management digitale. Nel corso dell’incontro avremo il piacere di ospitare: Guillaume Coudry, NIQ Western Europe eCommerce Leader di NIQ, che condividerà una lettura internazionale del mercato e delle aree di accelerazione per il contesto italiano Chryssa Asmatzi, NIQ CATMAN Trainer Senior Manager di NIQ, che approfondirà il ruolo sempre più strategico degli attributi di prodotto nella gestione delle categorie online. Roberto Liscia, Presidente NetComm con un… -------------------------------------------------------------------------------- Title: Rising costs and rain hold down hospitality spending in April URL: https://develop.nielseniq.com/global/en/news-center/2026/rising-costs-and-rain-hold-down-hospitality-spending-in-april/ Type: News Center Post Published: 2026-05-20T08:00:00+00:00 Modified: 2026-05-25T21:17:41+00:00 Description: Dismal weather and cautious spending stunted managed hospitality groups’ growth in February, the latest NIQ RSM Hospitality Business Tracker reveals. Content: Groups’ like-for-like sales slip 0.4% from April 2025    Restaurants’ sales edge up 0.1%, pubs drop 0.2%  New openings not enough for real-terms growth  Britain’s leading hospitality groups saw like-for-like sales fall by 0.4% in April as consumers tightened their spending, the latest NIQ RSM Hospitality Business Tracker reveals. It is the third month of negative growth out of four for the Tracker, which is produced by NIQ, powered by CGA intelligence, in association with RSM. It continues a challenging start to 2026 for managed groups, with businesses and individuals alike facing relentless pressure on costs.  Restaurants and pubs flat, bars sharply down  The restaurant and pub sectors were both broadly flat in April, the Tracker shows. Restaurants’ sales were 0.1% ahead of the same month in 2025—a marked downturn from March, when they achieved growth of 2.5%—while pubs’ sales fell by 0.2%.   This is the first negative month for pubs since the start of last year, reflecting tough comparisons with a sunny and warm April in 2025. Cooler and wetter weather left pub gardens and terraces in some parts of the country empty last month, including over the crucial Easter weekend.  Meanwhile the bar sector continued a long run of soft trading, with like-for-like sales dropping by 5.8% to make April the weakest month since October. Recent bar closures from operators including Revolution and Brewdog have highlighted the heavy pressure… -------------------------------------------------------------------------------- Title: Contract caterers cook up double-digit growth in strong first quarter of 2026 URL: https://develop.nielseniq.com/global/en/news-center/2026/contract-caterers-cook-up-double-digit-growth-in-strong-first-quarter-of-2026/ Type: News Center Post Published: 2026-05-19T09:00:00+00:00 Modified: 2026-05-18T14:54:48+00:00 Description: Britain’s leading contract caterers have started 2026 with inflation-beating sales growth, the latest Contract Catering Tracker reveals. Content: Britain’s leading contract caterers have started 2026 with inflation-beating sales growth, the latest Contract Catering Tracker reveals.  The Tracker, which is produced by NIQ, powered by CGA intelligence, and supported by Bidfood and UKHospitality, shows sales from January to March were 10.5% ahead of the same period in 2025—more than three times the country’s rate of inflation during that period.   It continues momentum from a very strong 2025, in which contract caterers achieved year-growth above 8% in all four quarters. Leading groups have now increased sales year-on-year in every quarter since mid-2021, when venues were reopening after COVID-19 restrictions. Groups’ MAT growth—for sales over the last 12 months compared to the prior 12 months—now stands at 10.7%.   The Contract Catering Tracker shows first-quarter growth was partly driven by a 4.0% increase in the number of outlets served by Britain’s leading operators between March 2025 and March 2026. However, the majority of the increase was organic, with sales rising sharply at many of contract caterers’ sites in the private and public sectors.  The Contract Catering Tracker from NIQ, Bidfood and UKHospitality aggregates sales from leading operators to provide quarterly reports with year-on-year analysis. It offers businesses a valuable benchmarking tool to measure performance across various metrics and market groupings, and participants in the Tracker receive additional analysis in return for their contributions.   Karl Chessell, director - hospitality operators and food, EMEA at NIQ, said: “Contract catering has been a hugely impressive success story in recent years, and 16… -------------------------------------------------------------------------------- Title: Umsatz im österreichischen Lebensmittel- und Drogeriefachhandel wächst auf 32,1 Milliarden Euro URL: https://develop.nielseniq.com/global/de/news-center/2026/umsatz-im-osterreichischen-lebensmittel-und-drogeriefachhandel-wachst-auf-321-milliarden-euro-geschaftsanzahl/ Type: News Center Post Published: 2026-05-19T07:47:39+00:00 Modified: 2026-05-25T16:56:35+00:00 Description: Learn about the growth in AT consumer shopping habits in 2025, highlighting key figures in food retail and drugstore sectors. Content: NielsenIQ Strukturdaten für Österreich Wien, 19. Mai 2026 – Die österreichischen KonsumentInnen gaben im Jahr 2025 32,1 Milliarden Euro für Produkte des täglichen Bedarfs in Lebensmittel- und Drogeriegeschäften aus. Dies wurde bei der jährlichen Strukturdatenerhebung von NielsenIQ, der „Volkszählung im Lebensmitteleinzel- und Drogeriefachhandel“, konstatiert. In absoluten Zahlen entspricht diese Entwicklung einem Plus von 0,9 Milliarden Euro (+3,1 Prozent) im Vergleich zum Jahr 2024. Der Lebensmitteleinzelhandel (LEH) und Drogeriefachhandel (DFH) setzt 2025 32,1 Milliarden Euro um Die Anzahl der Geschäfte im LEH bleibt weiterhin rückläufig Verbrauchermärkte (>1.000 Quadratmeter Verkaufsfläche) treiben das Wachstum im LEH Der DFH entwickelt sich dynamischer und erreicht 2,8 Millarden Euro Umsatz Im Rahmen der jährlichen Strukturdatenerhebung für den österreichischen Lebensmitteleinzel- und Drogeriefachhandel, erhebt NielsenIQ einmal im Jahr umfangreiche Informationen zu Kennzahlen wie beispielsweise Umsatz, Standorten und Verkaufsflächen der teilnehmenden Handelsorganisationen. Daraus ergibt sich für das Jahr 2025 das Bild, dass der österreichische Totalmarkt, bestehend aus dem Lebensmitteleinzelhandel inklusive Diskonter (LEH inkl. H/L) sowie dem Drogeriefachhandel (DFH), ein nominales Wachstum von 3,1 Prozent verzeichnete. Im selben Zeitraum betrug die Inflationsrate in Österreich laut Statistik Austria 3,6 Prozent. Damit blieb die Branchenentwicklung unterhalb der Teuerungsrate, was inflationsbereinigt einem leichten realen Rückgang entspricht. Marktanteile für das Gesamtjahr 2025 vs. 2024… -------------------------------------------------------------------------------- Title: Linkontro 2026 – In un contesto di bassa fedeltà, ogni visita è un momento competitivo: a vincere la precisione assortimentale   URL: https://develop.nielseniq.com/global/it/news-center/2026/linkontro-2026-in-un-contesto-di-bassa-fedelta-ogni-visita-e-un-momento-competitivo-a-vincere-la-precisione-assortimentale/ Type: News Center Post Published: 2026-05-18T12:26:14+00:00 Modified: 2026-05-25T21:17:41+00:00 Description: I vincitori dell'11ª edizione saranno annunciati il 14 aprile negli Studi Rai di via Mecenate a Milano. Content: Assortimenti, fedeltà e coopetition: come industria e distribuzione possono costruire crescita duratura in un mercato che cambia Assortimenti sempre più ampi, scelte più selettive: lo shopper chiede rilevanza, non abbondanza La fedeltà non è più una rendita: nasce da assortimenti mirati, coerenza di formato e risposta puntuale alle shopping mission Cagliari, 16 maggio 2026 – Si è conclusa oggi l’edizione 2026 de Linkontro, l’evento di riferimento per il mondo del Largo Consumo organizzato da NielsenIQ, che ha riunito presso la storica sede Forte Village Resort di Santa Margherita di Pula (CA) i principali protagonisti di industria e distribuzione per tre giornate di confronto sui cambiamenti strutturali che stanno ridisegnando il mercato. Enzo Frasio, Amministratore Delegato di NielsenIQ Italia: “Lo scenario è più che mai complesso: tensioni geopolitiche, inflazione che si riaffaccia, tecnologie che rivoluzionano i modelli di business e consumi sempre più frammentati e mutevoli. Alcune aziende reagiscono meglio di altre, e sono quelle che hanno avuto il coraggio di immaginare il futuro, pur nella fatica del presente, investendo nelle persone, nelle tecnologie, e che hanno coltivato la cultura d’impresa anche nei momenti di pressione. Sono quelle che non hanno visto nell’incertezza un muro, ma una base su cui costruire il futuro, in cui le… -------------------------------------------------------------------------------- Title: Oslo 2026 Spaceman and Shelf Insights URL: https://develop.nielseniq.com/global/en/events/2026/oslo-2026-spaceman-and-shelf-insights/ Type: Event Published: 2026-05-17T11:40:03+00:00 Modified: 2026-05-25T18:18:11+00:00 Description: Oslo 2026 Spaceman and Shelf Insights - NIQ: Explore shelf optimization and retail space insights at. Explore NIQ. Content: NIQ Strategic Analytics & Insights presents Spaceman and Shelf Insights Venue:  Scotsman, Karl Johans gate 35, Oslo Date: Wednesday, 10 June 2026  Time: 11:30 – 17:00h By Invite only Register now Welcome to a summer lunch and afternoon with the Spaceman team and peers from across the industry. Together, we’ll explore shelf elasticity, what happens when shelf dynamics shift, and products are added or removed, and how these changes impact performance. We’ll also look at how AI is transforming the way we generate and act on insights, unlocking smarter, faster ways to optimize shelves and drive in-store success. During the session, we will share key highlights from our roadmap, alongside a forward-looking perspective on what’s ahead for 2026 and beyond. In addition, we’ll present the latest consumer and shopper insights across the Nordics, with a special focus on Norway. We’ll close the day with a fun activity, followed by drinks and plenty of time for relaxed networking. Agenda 11:30 – 12:00 | Welcome & introduction – The Dynamic Shelf and why it matters 12:00 – 12:45 | Lunch 12:45 – 14:15 | Leveraging AI to gain shelf insights 14:15 – 14:30 | Networking break 14:30 – 15:00 | Roadmap highlights (2025–2026 and beyond) 15:00 – 15:30 | Market outlook – Nordics… -------------------------------------------------------------------------------- Title: AI in Ecommerce & Agentic Commerce Solutions | NIQ URL: https://develop.nielseniq.com/global/ja/solutions/market-measurement/agentic-commerce/ Type: Solution Published: 2026-05-16T00:39:23+00:00 Modified: 2026-05-21T15:03:41+00:00 Description: ??????? NIQ ??? agentic commerce ? ecommerce ???????? ???????? AI-??????? ? ???????? ????????? ?????. Content: エージェント型コマース NIQは、エージェント型コマースを支えるインテリジェンスインフラを構築しています。信頼性の高いデータ、客観的な測定、実世界での検証を通じて、AI主導の商品発見、意思決定、購買を推進します。 専門家にご相談ください AIはグローバルコマースの基盤となりつつあります NIQは、これらのシステムの基盤となるインテリジェンスが正確かつ完全であり、消費者の購買行動、入手可能な商品、市場の仕組みといった実世界の行動に基づいていることを保証します。 しかし業界全体を見渡すと、この変革を支えるために必要なデータや測定手法は依然として不完全なままです。商品データは一貫性を欠き、実世界の購買行動は断片的で、在庫状況のシグナルは信頼性が低く、測定には客観性が欠けています。こうしたギャップは、AI主導のコマースの精度、信頼性、拡張性を制限するだけでなく、商品が適切に表示され、推奨されるか、あるいは完全に見過ごされてしまうかを左右する要因となり得ます。 NIQコマースラボのご紹介 NIQ Commerce Labは、NIQのAI戦略の中核をなす「コマース・インテリジェンス」を推進します。 コマース・インテリジェンスとは、市場を形作るあらゆるシグナル（製品、消費者、小売業者のデータ）を統合し、複雑なダイナミクスを理解し、これまで実現不可能だったAI主導の意思決定を可能にするNIQ独自のアプローチです。 これらの機能を組み合わせることで、AIシステムが「近似」から「精度」へと進化することを可能にするインテリジェンス層を形成するよう設計されています。 NIQはCommerce Labを通じて、Commerce Intelligenceを大規模に実現するために必要な、相互に関連する6つの機会に取り組んでいきます。それらは以下の通りです： プレファレンス・インテリジェンス：消費者が何を求めているかを理解する プロダクト・インテリジェンス：製品が正確に表現されるようにする 在庫インテリジェンス：レコメンデーションと実世界の在庫を連携させる 購入検証：実際に購入された商品の確認 チャネル測定：客観的なパフォーマンスとROIの確立 最適化インテリジェンス：継続的な改善を実現する NIQの強み グローバル規模でコマース・インテリジェンスを構築するために必要なデータインフラ、小売業者とのネットワーク、そして中立性を兼ね備えている企業は他にありません。 独自のデータインフラ NIQは、商取引が行われるほぼすべての国にある数千の小売業者からPOS取引データを取り込むデータパイプラインを運用しています。これは、関連する時間軸内において、いかなるプラットフォーム、小売業者、新規参入者も再現できない技術資産です。 大規模な構造化商品知識 NIQの製品カタログは、2億2,000万点のユニークな商品アイテムを網羅し、90億の属性情報で強化されています。これらは、継続的に稼働する数千のAIモデルによって生成・維持されています。これは、AIエージェントが消費者の意図を特定の商品に紐付けるために不可欠なシステムです。 クローズドループ測定 NIQは、プラットフォーム、チャネル、小売業者を横断する行動データを、検証済みの購入結果と結びつけます。これは、この業界が機能するために不可欠な測定インフラであり、取引に商業的利害関係を持つプラットフォームでは、これを信頼性を持って提供することはできません。 中立かつ優位性のあるテクノロジーパートナー 小売事業、広告プラットフォーム、チャネル間の競合を持たない独立した第三者として、NIQは市場が必要とするデータを参加者が信頼して預けられる唯一のインフラプロバイダーです。 NIQの強み グローバル規模でコマース・インテリジェンスを構築するために必要なデータインフラ、小売業者との関係、そして中立性を兼ね備えている企業は、他にありません。 独自のデータインフラ NIQは、商取引が行われるほぼすべての国において、数千の小売業者からPOS取引データを取り込むデータパイプラインを運用しています。これは、関連する時間軸内において、いかなるプラットフォーム、小売業者、あるいは新規参入者によっても再現不可能な技術資産です。 構造化された商品知識 NIQの商品カタログは、2億2,000万点のユニークな商品アイテムを網羅し、90億の属性情報で強化されています。これらは、継続的に稼働する数千のAIモデルによって生成・維持されています。これは、AIエージェントが消費者の意図を特定の商品に紐付けるために不可欠なシステムです。 クローズドループ測定 標準 NIQは、プラットフォーム、チャネル、小売業者を横断する行動データを、検証済みの購入結果と結びつけます。これは、この業界が機能するために不可欠な測定インフラであり、取引に商業的利害関係を持つプラットフォームでは、これを信頼性を持って提供することはできません。 中立的なテクノロジーパートナー 小売事業、広告プラットフォーム、チャネル間の競合を持たない独立した第三者として、NIQは市場が必要とするデータを参加者が信頼して預けられる唯一のインフラプロバイダーです。 コマースの次なる段階を実現 AIが購買決定に影響を与え、実行するようになるにつれ、データは信頼の基盤となります。 NIQコマースラボは、以下の役割を果たすインテリジェンスインフラとして機能します： 新たなコマースのシグナルや意思決定要因を特定する コマース向けの新たなデータおよび測定機能の開発 パイロットプログラムを実施し、主体的な購買行動を解明する AIおよびコマースのエコシステム全体で連携し、加速を図る AIコマースのための新たな業界標準を確立する 成長を牽引するインテリジェンス NIQは、組織が市場を理解し、ビジネス全体にわたる機会を捉えて行動できるよう支援します。当社のソリューションは、以下の5つの主要分野において、インサイトと実行を結びつけます： オムニチャネル測定 業界で最も包括的な小売測定ソリューションを活用し、実店舗とオンラインチャネルを横断した市場パフォーマンスを把握します。 消費者行動とインサイト 消費者がどのように考え、買い物し、意思決定を行うかを解明し、購買行動の背後にある動機を明らかにします。 イノベーション・インテリジェンス コンセプトテスト、予測分析、および予測インサイトを通じて、成功する製品イノベーションを形作ります。 ブランド・メディア データ駆動型の知見を活用し、ブランド戦略、広告効果、マーケティング投資を最適化します。 アナリティクス＆アクティベーション 予測分析と意思決定ツールを活用し、よりスマートな価格設定、プロモーション、流通、および実行を推進します。 これらすべての機能により、知見を成長へと転換します。 NIQ、AI主導型コマースのためのデータおよび測定基盤を構築する「Commerce Lab」を立ち上げ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla aliquam ligula eu euismod sodales. Nam tristique aliquet sapien, vel vulputate magna dignissim eget. Pellentesque sodales enim arcu. Donec ultrices vel velit vel vehicula. Mauris facilisis suscipit ante. Integer et sapien pharetra, faucibus libero quis, blandit tellus. Aenean id purus eu magna auctor varius a nec turpis. 続きを読む NIQ、Commerce Labを立ち上げ AIはグローバルコマースの基盤となりつつあります。Commerce Labは、その背後にある知見を提供します。 プレスリリースを読む 関連インサイト よくある質問 エージェント型コマースとは？ エージェント型コマースとは、消費者や企業の代わりに商品を探索し、選択肢を評価し、購買決定を下す、あるいはそれに影響を与えることができる、AI駆動型のシステムやエージェントを指します。これは、手動による検索や閲覧から、自動化された意図主導型のコマース体験への移行を表しています。 コマース・インテリジェンスとは何ですか？ コマース・インテリジェンスとは、市場を形成するあらゆるシグナル（製品、消費者、小売業者のデータ）を統合し、複雑なダイナミクスを理解して、これまで実現不可能だったAI主導の意思決定を可能にする、NIQの新しいアプローチです。 これには、業界でしばしば「エージェント型コマース」と呼ばれる概念が含まれますが、その範囲はクイックコマース、ソーシャルコマース、その他の新興チャネルにまで及びます。これらのチャネルでは、AIが製品の発見、評価、購入の方法を形作る共通の基盤となりつつあります。 AI主導型コマースは、従来のEコマースとどう異なるのでしょうか？ AI主導型、あるいは「エージェント型コマース」においては、AIシステムやエージェントが、商品の発見、選択、購入の意思決定にますます影響を与えたり、実行したりするようになっています。これにより、消費者がブランドやプラットフォームと関わる方法が変わり、検索や閲覧から、自動化された意図主導型のレコメンデーションや取引へと移行しています。 NIQコマース・インテリジェンス・ラボは、コマース・インテリジェンス・ラボを通じてどのような課題を解決しているのでしょうか？ NIQは、この変革を推進する一連の相互連携したインテリジェンス機能の機会を推進しています： 嗜好インテリジェンス： 消費者が誰であり、何を求めているかを理解する プロダクト・インテリジェンス：商品が適切に提示され、発見されやすい状態を確保する 在庫インテリジェンス：レコメンデーションと在庫・フルフィルメントを連携させる 購入検証：チャネルを横断して購入された商品を検証する チャネル測定：パフォーマンスとROIの基準を確立する 最適化インテリジェンス：コマースのライフサイクル全体にわたる継続的な改善を実現する なぜAI主導のコマースには新たな測定基準が必要なのか？ AIシステムが取引に影響を与え、実行し始めるにつれ、従来のデジタル指標だけではもはや不十分です。経営意思決定者は、新たなチャネルに予算や注力を移す前に、パフォーマンスを理解し、ROIを検証し、プラットフォームやチャネルを横断して結果を比較するために、客観的な第三者による測定を必要としています。これなしでは、AI主導型コマースの導入は限定的なものにとどまるでしょう。 NIQはどのようにAI主導型コマースを実現するのか？ NIQは、以下を提供することでAI主導のコマースを実現します： 実世界の取引データ 人口統計や行動と連動した深い消費者インサイト ユーザーの意図に正確にマッチングさせるための豊富な商品データと属性 独立した第三者による測定およびROI検証 これらの機能により、AIシステムが正確かつ完全で信頼性の高い情報に基づいて動作することが保証されます。 NIQが他のデータやAIプロバイダーと異なる点はどこにあるのでしょうか？ グローバルな規模、グラウンドトゥルースの取引データ、深い消費者インサイト、そして独立した測定を兼ね備えている企業は他にありません。NIQは、コマースが実際にどのように機能しているかについて、中立的かつ信頼できる視点を提供します。これは、AIシステムを駆動し、エコシステム全体のパフォーマンスを検証するために不可欠です。 AI主導のコマースはビジネスにどのような影響を与えるのでしょうか？ AI主導のコマースは、まだ完全には理解されていない新たな方法で、消費者の購買プロセスを変えつつあります。現時点で分かっているのは、それが企業の以下の取り組みの在り方を変えるということです： 消費者にリーチし、影響を与える方法 製品の発見と品揃えの最適化 パフォーマンスとROIの測定 マーケティングおよびメディア費用の配分 AI主導の意思決定環境に適応した企業は、競争に勝ち抜き、成長するためのより有利な立場に立つことになるでしょう。 コマースの未来において、NIQの役割とは？ NIQは、AI主導のコマースを支える「コマース・インテリジェンス」の基盤を構築しています。NIQは、Commerce Intelligence Labおよびグローバルなデータ資産を通じて、AI主導の世界において、コマースがいかに測定、最適化、拡大されていくかを定義する一助となっています。 -------------------------------------------------------------------------------- Title: AI in Ecommerce & Agentic Commerce Solutions | NIQ URL: https://develop.nielseniq.com/global/ru/solutions/market-measurement/agentic-commerce/ Type: Solution Published: 2026-05-16T00:35:37+00:00 Modified: 2026-05-16T02:39:40+00:00 Description: Решения NIQ для agentic commerce и ecommerce помогают получать AI-инсайты и улучшать аналитику рынка. Content: Агентная коммерция NIQ создает интеллектуальную инфраструктуру, на которой основана агентская коммерция, — обеспечивая поиск продуктов, принятие решений и покупки на основе искусственного интеллекта с помощью надежных данных, объективных измерений и проверки в реальных условиях. Поговорите с экспертом ИИ становится операционным уровнем глобальной коммерции NIQ гарантирует, что аналитика, лежащая в основе этих систем, является точной, полной и основанной на реальном поведении — отражая то, как покупают потребители, какие продукты доступны и как функционируют рынки. Однако в отрасли данные и показатели, необходимые для поддержки этого сдвига, остаются неполными. Данные о продуктах несогласованны, реальные покупательские привычки фрагментированы, сигналы о наличии товаров ненадежны, а оценкам не хватает объективности. Эти пробелы ограничивают точность, доверие и масштабируемость коммерции на базе ИИ — и могут определять, будут ли продукты представлены, рекомендованы или полностью проигнорированы. Представляем NIQ Commerce Lab NIQ Commerce Lab будет развивать один из основных столпов стратегии NIQ в области ИИ: Commerce Intelligence. Commerce Intelligence — это подход NIQ, направленный на объединение всего спектра сигналов, формирующих рынок — данных о продуктах, потребителях и розничных продавцах — в единую систему, способную понимать сложную динамику и обеспечивать принятие решений на основе ИИ, которые ранее были недостижимы. В совокупности эти возможности призваны сформировать интеллектуальный слой, позволяющий системам ИИ перейти… -------------------------------------------------------------------------------- Title: AI in Ecommerce & Agentic Commerce Solutions | NIQ URL: https://develop.nielseniq.com/global/pt/solutions/market-measurement/agentic-commerce/ Type: Solution Published: 2026-05-16T00:33:13+00:00 Modified: 2026-05-16T02:24:55+00:00 Description: Descubra soluções de IA e agentic commerce da NIQ para ecommerce, medição de mercado e insights avançados. Content: Comércio Agente A NIQ está construindo a infraestrutura de inteligência da qual o comércio agencial depende — impulsionando a descoberta, a tomada de decisões e a compra de produtos orientadas por IA com dados confiáveis, medições objetivas e validação no mundo real. Fale com um especialista A IA está se tornando a camada operacional do comércio global A NIQ garante que a inteligência por trás desses sistemas seja precisa, completa e fundamentada no comportamento do mundo real — refletindo como os consumidores compram, quais produtos estão disponíveis e como os mercados operam. Em todo o setor, no entanto, os dados e as medições necessários para apoiar essa mudança permanecem incompletos. Os dados de produtos são inconsistentes, o comportamento de compra no mundo real é fragmentado, os sinais de disponibilidade não são confiáveis e as medições carecem de objetividade. Essas lacunas limitam a precisão, a confiança e a escalabilidade do comércio impulsionado por IA — e podem determinar se os produtos são representados, recomendados ou totalmente ignorados. Apresentando o NIQ Commerce Lab O NIQ Commerce Lab impulsionará um pilar central da estratégia de IA da NIQ: a Inteligência de Comércio. A Inteligência Comercial é a abordagem da NIQ para reunir toda… -------------------------------------------------------------------------------- Title: NIQ a Linkontro: meno italiani, più valore. Come cambiano consumi e famiglie   URL: https://develop.nielseniq.com/global/it/news-center/2026/niq-a-linkontro-meno-italiani-piu-valore-come-cambiano-consumi-e-famiglie/ Type: News Center Post Published: 2026-05-15T12:04:07+00:00 Modified: 2026-05-25T21:17:39+00:00 Description: NIQ a Linkontro: meno italiani, più valore. Come cambiano consumi e famiglie - NIQ: NIQ esplora. Scopri NIQ. Content: Natalità ai minimi (1,14 figli per donna) e popolazione in calo sotto i 55 milioni al 2050: meno volumi, più selettività dei consumi  Oltre il 37% delle famiglie è unipersonale e il 25% della popolazione ha più di 65 anni: cambia la struttura della domanda  Le famiglie senza figli guidano il valore, mentre quelle con figli concentrano la spesa nei bisogni essenziali  Benessere, tempo e tecnologia diventano i tre driver chiave dei consumi futuri  Milano, 15 maggio 2026 – In Italia diminuisce e invecchia la popolazione, ma cambiano soprattutto le famiglie e il modo di consumare. È questa la fotografia scattata dall’analisi presentata da Matteo Bonù, Food Industry Leader di NielsenIQ e Letizia Mencarini, Professoressa dell’Università Bocconi a Linkontro 2026, che integra dinamiche demografiche e comportamenti dei consumatori per interpretare il futuro del largo consumo.  Nel 2025, l’Italia segna nuovi record demografici: la fecondità scende a 1,14 figli per donna, con 355 mila nascite, mentre l’età media al parto sale a 32,7 anni. Parallelamente cresce il numero di famiglie unipersonali, che raggiungono il 37,1% del totale, e aumenta l’incidenza della popolazione anziana, con 1 italiano su 4 over 65.   Un equilibrio sempre più fragile, che si traduce anche in una riduzione della popolazione: dai 58,9 milioni del 2025 si scenderà i 55 milioni entro il 2050.   Demografia e consumi: meno volumi, più valore  Il cambiamento demografico ha un impatto diretto… -------------------------------------------------------------------------------- Title: NIQ a Linkontro: il 2026 nella Grande Distribuzione è l’anno delle scelte URL: https://develop.nielseniq.com/global/it/news-center/2026/niq-a-linkontro-il-2026-nella-grande-distribuzione-e-lanno-delle-scelte/ Type: News Center Post Published: 2026-05-15T08:07:22+00:00 Modified: 2026-05-25T21:17:38+00:00 Description: NIQ a Linkontro: il 2026 nella Grande Distribuzione è l’anno delle scelte - NIQ: NIQ analizza le sfide. Scopri NIQ. Content: In Italia, i consumi si mantengono solidi sul fronte del valore, ma diventano più frammentati, selettivi e guidati dalla ricerca di convenienza e qualità.  Nel 2025, il Totale Largo Consumo Confezionato raggiunge i 117,1 miliardi di euro, così ripartiti: 88,7 mld al Food & Beverage; 15,6 mld al Personal Care; 8 mld al Home Care; 4,8 mld al Pet.   Nei primi 4 mesi del 2026, il Totale Negozio (omnicanale) cresce a valore del +2,6%, con il Largo Consumo Confezionato (LCC) a +1,9%;  L’e‑commerce accelera a +13,6% a valore, mentre rallentano i Tech&Durables con un (-1,2%), segnale di una maggiore selettività degli acquisti.  Cagliari, 14 maggio 2026 – È in occasione de Linkontro, l’evento di riferimento in Italia per il mondo del Largo Consumo, che NielsenIQ fornisce una panoramica esaustiva dei consumi tricolore, in una fase di mercato solo apparentemente stabile. L’edizione del 2026 registra la presenza di quasi 700 manager e 245 aziende tra industria e grande distribuzione accolti nella storica location del convegno, ovvero il Forte Village Resort di Santa Margherita di Pula (CA).  L’appuntamento pone al centro della discussione uno dei settori portanti dell’economia italiana, il Largo Consumo che, nel contesto attuale, continua a rappresentare una voce prioritaria nel budget delle famiglie, pur all’interno di scelte sempre più attente e ponderate. Nei primi quattro mesi del 2026 (Gen-Apr), il mercato registra un trend positivo a valore che si riflette nel Totale Negozio (+2,6%) e del +1,9% del Largo Consumo Confezionato (LCC). Spicca l’e‑commerce con +13,6%, mentre dinamiche… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/tr/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-05-15T00:59:05+00:00 Modified: 2026-05-25T21:17:37+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: Baca pemberitahuan privasi NielsenIQ untuk. Explore NIQ. Content: NIQ Stratejik Analitik ve İçgörüler Gizlilik Bildirimi  Bu Gizlilik Bildirimi yeni anket katılımcıları için 15 Ekim 2025 itibaren  geçerldır.   Pazar araştırması çalışmamıza katılmayı kabul ettiğiniz için teşekkür ederiz. NielsenIQ, onlarca yıldır pazar ve tüketici içgörü araştırmalarında Global standartları belirlemektedir. İçgörülerimiz, nüfus temsili örneklemlere  dayanır ve müşterilerimizin (örneğin üreticiler, perakendeciler, medya şirketleri, kâr amacı gütmeyen kuruluşlar ve hükümetler) tüketicilerin ne izlediğini, neyi dinlediğini ve satın aldığı hakkında bilgi edinmesine yardımcı olur. Bu çalışmaya katılımınız, şirketlerin davranışlarınızı ve tercihlerinizi anlamalarına yardımcı olur ve bu da genellikle daha iyi tüketici ürünleri ve hizmetleri sunmalarına yardımcı olur.    Bu Gizlilik Bildirimi ("Bildirim"), veri sorumlusu olarak Nielsen Consumer LLC'nin ("NielsenIQ," "NIQ," "biz" veya "biz"), topladığımız Kişisel Bilgileri nasıl ele aldığını ve bu bilgiler üzerindeki sahip olabileceğiniz hakları tanımlar. Sizinle çevrimiçi ve çevrimdışı etkileşimlerimiz aracılığıyla web sitelerimiz veya sohbet botlarımız ("Platformlarımız") üzere, yüz yüze veya telefonla, işe alım çalışmalarımızın bir parçası olarak ve anket çalışmalarımıza ("Anketler") gönüllü katılımınız yoluyla veri topluyoruz. Bu Bildirim boyunca, sizi Anket "katılımcısı" olarak adlandırıyoruz. Anketlerimize katılmak her zaman gönüllüdür.   Bu Gizlilik Bildirimi ("Bildirim"), veri sorumlusu olarak Nielsen Consumer LLC'nin ("NielsenIQ", "NIQ", "biz" veya "bize") topladığımız Kişisel Bilgileri nasıl işlediğini ve bu bilgiler üzerindeki haklarınızı açıklamaktadır. Verilerinizi, araştırma kapsamında  toplama çabalarımızın bir parçası olarak web sitelerimiz veya chatbotlarımız ("Platformlarımız") aracılığıyla, şahsen veya telefonla gerçekleştirdiğimiz çevrimiçi ve çevrimdışı etkileşimlerimiz ve anket çalışmalarımıza ("Anketler") gönüllü katılımınız  sayesinde topluyoruz. Bu Bildirim boyunca sizden Anket "katılımcısı" olarak bahsedeceğiz. Anketlerimize katılım her zaman gönüllülük esasına dayanmaktadır.  NIQ, burada listelenen ve birlikte "NIQ Grubu"nu oluşturan şirketler grubuna aittir . Bu Bildirim, NielsenIQ'ya ait diğer ürün veya hizmetler için veya etkileşimde bulunabileceğiniz diğer üçüncü taraflar için geçerli değildir.    Bu Bildirimde "Kişisel Bilgi", kimliği belirli veya belirlenebilir (kimliği doğrudan veya dolaylı olarak tanımlayıcı referans yoluyla tespit edilebilen) gerçek kişilere ait her türlü bilgi anlamına gelir. Bu terim ayrıca "Kişisel Veriler" veya geçerli yasada tanımlanan benzer terimleri de kapsar.    "Hassas Kişisel Bilgiler" dediğimizde, , gerçek kişinin özel konularını açığa çıkaranve ve ifşa edilmesi halinde kimlik hırsızlığına, dolandırıcılığa veya bir kişiye ciddi zarar vermeye yol açabilecek Kişisel Bilgiler anlamına gelir. Bu terim ayrıca "Özel Nitelikli Kişisel Bilgileri" veya geçerli yasada tanımlanan benzer terimleri de kapsar.   __________________________________________________________________________________________________________  Kişisel Bilgilerin Toplama Anında Bildirim  Bu Toplama Bildirimi, gizlilik uygulamalarımız hakkında bazı önemli bilgiler sunar: topladığımız Kişisel Bilgi kategorileri; Kişisel Bilgileri nasıl edindiğiz, paylaştığımız ve muhafaza ettiğimiz; ve NIQ'ya Kişisel Bilgilerinizi paylaşımını nasıl durdurabileceğinizi açıklar.  Şeffaflık amacıyla, adınızı, adresinizi veya bize sağladığınız doğrudan tanımlanabilir bilgileri doğrudan pazarlama veya satış amacıyla kullanmadığımızı lütfen unutmayın. Bu tanımlanabilir bilgileri telepazarlamacılar ile asla paylaşmıyoruz ve ticari müşterilerimizin doğrudan pazarlama veya satış için kullanmalarına izin vermiyoruz.  Anketlerimiz aracılığıyla aşağıdaki Kişisel Bilgi kategorilerini (sizin "Anket Verileriniz") toplayabiliriz:  Adınız, doğum yılınız, telefon numaranız, ev adresiniz, e-posta adresiniz, mediyet durumunuz, yaşınız, hane büyüklüğünüz veya Facebook veya X gibi üçüncü taraf bir hizmetle Ankete katılmayı kabul ederseniz sosyal medya hesabınızda saklanan belirli profil bilgileri gibi veriler.  Davranış, Tercih ve Ticari Veriler.   "Davranış Verisi", ne zaman, neden veya nasıl yaptığınızı içerir; örneğin ne sıklıkla market alışverişi yaptığınız veya bilgisayarınızı, televizyonunuzu veya interneti ne sıklıkla kullandığınız gibi.   "Tercih Verisi", hangi kahvaltı kahvaltılık gevreğini satın aldığınız, hangi radyo istasyonlarını dinlediğiniz veya izlediğiniz ya da ziyaret ettiğiniz web siteleri gibi yaptığınız tercihler  anlamına gelir.   "Ticari Veriler", satın aldığınız, ilgi gösterdiğiniz veya geri bildirim verdiğiniz ürün veya hizmetler, ödeme yöntemleriniz ve satın alma gücünüz, fiyat hassasiyetiniz ve belirli ürün ve hizmetler için ödeme isteğinizdir.  Mesleki veya istihdamla ilgili Veriler, mesleğiniz , sektörünüz, unvanınız, gelir aralığınız ve eğitim geçmişiniz  gibi verilerInternet veya Diğer Elektronik Ağ Faliyet Verileri ziyaret ettiğiniz platformlarımızın sayfaları, her sayfayı görüntülemek için harcadığınız zaman, form alanı girişleri, IP adresi, anlık bildiri durumu, cihaz bilgileri, işletim sistemi ve sürüm, tarayıcı türü ve dili gibi internet veya diğer çerezlerle ilgili bilgiler gibiverileri.  Platformlarımıza ve Anketlerimize erişmek için kullandığınız cihaza atanan IP adresine göre şehiriniz, bölgeniz veya ülkeniz  gibi Yaklaşık Konum Verileri.  Duyusal, Ses, Elektronik, Görsel veya Benzer Etkileşim Verileri; sesli veya video kayıtlı odak/Fokus grubuna, yüz yüze veya çevrimiçi görüşmeye veya benzer toplantıya katılıyorsanız, veya göndermek, yüklemek veya iletmek istediğiniz fotoğraf, video veya görüntü gibi herhangi bir içerik veya materyal varsa.  Anket yanıtlarınızda ortaya çıkarsa siyasi görüşleriniz, dini veya felsefi inançlarınız, diyet kısıtlamalarınız veya sigara veya elektronik sigara kullanımı  gibi Hassas Kişisel Bilgiler.  Biyometrik veriler: Bazı araştırmalarda, açık rızanızla, bir düğmeye basmanız, bir nesneyi tutmanız veya bir video ya da görseli izlemeniz istendiğinde, web kameranız aracılığıyla göz hareketleriniz (göz izleme/eye‑tracking) ölçülebilir. Ölçülen göz hareketleri doğal göz hareketlerinizdir ve ek bir çaba gerektirmez. Yüzünüzün videosu kaydedilmez; gözlerinizin veya yüzünüzün görüntüleri alınmaz. Bireysel göz izleme verileri üçüncü taraflarla paylaşılmayacaktır.  İlgili yargı alanına bağlı olarak, göz hareketleri dünya çapında çeşitli gizlilik yasaları kapsamında biyometrik veri olarak değerlendirilebilir.  Biyometrik veri, bir bireyin biyometrik tanımlayıcılarına dayanan belirli kişisel bilgiler anlamına gelir. Göz izleme verileri belirli bir kişiyi tanımlamak için kullanılamasa da, bazı ülkelerde yine de ek yasal korumaya tabi olabilir. Birden fazla kişinin aynı içerikle etkileşime girerken ortak görüntüleme kalıplarını anlamak amacıyla göz hareketi verileri analiz edildiğinde, bu işleme bazı gizlilik yasaları kapsamında “biyometrik sınıflandırma” olarak kabul edilebilir. Bu işleme yalnızca toplulaştırılmış istatistiksel içgörüler üretmekle sınırlıdır. Bireyler hakkında herhangi bir karar verilmesine yol açmaz. Bu nedenle bireylerin hak ve özgürlükleri üzerinde olumsuz bir etkisi yoktur ve bireyler üzerinde herhangi bir olumsuz sonuç doğurmaz.  Göz izleme verileriniz, erişimi sınırlı güvenli sunucularda toplanacak ve saklanacaktır. Verileriniz yalnızca anonimleştirilmiş bir katılımcı koduyla ilişkilendirilecek ve kişisel olarak tanımlanabilir bilgilerinizden ayrı şekilde saklanacaktır. Biyometrik verileriniz, çalışmaya katılımınız tamamlandıktan sonra makul bir süre içinde, ancak bu süre hiçbir koşulda on iki (12) ayı aşmamak üzere kalıcı olarak silinecektir. Biyometrik verileriniz müşteri veya diğer üçüncü taraflarla bireysel düzeyde paylaşılmayacaktır. Müşterilerimize yalnızca toplulaştırılmış istatistiksel raporlar sunulur.  Koruma Alan Sınıflandırma Özellikleri  (ABD Eyalet veya Federal yasaları kapsamında), anket yanıtlarınızda ortaya çıkarsa, yaşınız, ırkınız, cinsiyetiniz, cinsel yöneliminiz veya medeni durumunuz gibi.  Finansal bilgiler: Araştırmamıza katılımınız karşılığında finansal bir ödül aktarabilmek için, biz veya görevlendirdiğimiz veri işleyenler banka bilgilerinizi talep edebiliriz.   Yukarıda listelenen Kişisel Bilgi kategorilerinden herhangi birine dayanarak, belirli ürün veya hizmet türlerini satın alma ilginizle ilgili çıkarımlar.   Emin olun, doğrudan tanımlanabilir kişisel verileriniz sizi hedef almak veya size satış yapmak için kullanılmaz, ayrıca müşterilerimizin bunu yapmasına izin vermiyoruz.  Toplama sırasında size aksi şekilde açıklanmadıkça (örneğin, müşterilerimize sesli veya video geri bildirim paylaşmaya rıza veriyorsanız) genellikle e-ticaret işletmeleri, yatırım şirketleri, tüketici markaları, medya şirketleri ve veri aracıları gibi müşterilerimize anonimleştirilmiş veya toplulaştırılmış veriler sağlariz; Reşit olmayanlarına (yerel  yasaların arasındaki yaş farklılıklarına bağlı olarak)  ait (anonimleştirilmiş) toplulaştırılmış bilgileri ancak ebeveynlerden veya vasilerden onay alındıktan sonra "satabilir" veya "paylaşabiliriz" (bu terimler geçerli yasalarda tanımlandığı gibi).  Gizlilik Hakları: Geçerli yasalara uygun olarak, Anket Verileriniz üzerinde belirli haklarınız olabilir ve veri işleme ve satışlarımıza onayınızı her zaman geri çekebilir veya geri çekebilirsiniz. Haklarınızı kullanmak için lütfen Gizlilik Haklarınız sayfasına geçin. Ayrıca, tercihlerinizi otomatik olarak ileten tarayıcı tabanlı bir sinyali etkinleştirmeyi seçebilirsiniz; örneğin Küresel Gizlilik Kontrolü (GPC). Gerekirse, GPC sinyalini web sitesi üzerinden satıştan çekilme talebi olarak işleyeceğiz.   Saklama: Anket Verilerinizi, bu Bildirimde tanımlanan amaçları yerine getirmek veya yasal yükümlülüklerimize uymak, anlaşmazlıkları çözmek ve anlaşmalarımızı uygulamak için makul ölçüde gerekli olduğu sürece saklayacağız. Veri saklama süremiz, Anket katılımcılarımızla olan ilişkimiz, Platformlarımızın kullanıcıları, verilerin niteliği ve hassasiyeti ile işimizi sağlamak ve geliştirmek için makul olarak gerekli ve orantılı olan faktörleri yansıtmaktadır. Uyum gereksinimlerimize tabi, siz, müşterilerimiz veya üçüncü taraf panel sahipleri Kişisel Bilgilerinizin silinmesini talep ederse veya v  erileri birleştirirsek, anonimleştirirsek veya kimlik bilgilerinizi kaldırarak kimlik dışı bırakırsak, saklama süreleri değişebilir.   KIŞISEL BILGILERINIZI NASIL TOPLADIĞIMIZ VE KULLANDIĞIMIZ   (a) Doğrudan bize sağladığınız Bilgileri; (b) Platformlarımızı ziyaret ettiğinizde otomatik olarak; ve (c) üçüncü taraflardan sağlanan Kişisel Bilgileri topluyoruz.  Sağladığınız Bilgiler  Müşterilerimiz için çeşitli pazar araştırması içgörüleri oluşturmak amacıyla öncelikle Anket Verilerini işliyoruz. Özellikle, demografik verilerinizi (bir nüfusun özelliklerine dair istatistiksel bilgiler), davranışlarınız ve tercihlerinizle ilgili verileri ve sağladığınız diğer verileri kullanarak, şirketlerin sizin gibi tüketicilerin ürünlerine nasıl tepki verebileceğini, bir ürünün piyasadaki başarı olasılığını, bir ürünü iyileştirme fırsatlarının olup olmadığını anlamalarına yardımcı oluruz,  ve bir ürünü nasıl pazarlayacağını, tüketicilerle etkili iletişim kuracağını anlatır.   Bizimle doğrudan paylaştığınız verileri hukuki işleme sebeplerimiz, sosyal medya katılım sürecimiz aracılığıyla kayıt yaptırdığınızda, çerez tercihlerinizi seçtiğinizde ve Anket yanıtlarınızda fotoğraf, kayıt ve Hassas Kişisel Bilgiler paylaştığınızda dahil olmak üzere sizin verdiğiniz rizadır. Bu Kişisel Bilgileri aşağıdaki ticari ve iş amaçları için kullanıyoruz:   Anketlerimizi, Platformlarımızı, Ürünlerimizi, Hizmetlerimizi ve İşimizi işletmek, sürdürmek ve geliştirmek  Modellenmiş verilere dayanarak müşterilerimize raporlar, hedef kitleler ve satış tahminleri oluşturmak ve sağlamak. "Modellenmiş veriler", demografik ve davranışsal özelliklere (cinsiyet, yaş ve satın alma alışkanlıkları gibi) dayalı projeksiyonları içerir; bu projeksiyonlar örneklem mantığı ile bir grup insana bakılır ve benzer özelliklere veya tercihlere sahip kişilerin ne almak isteyeceğini tahmin eder.    Bu raporlar perakende satış ölçümü ve analiziyle ilgilidir; ürün reklamcılığı ve pazarlama stratejileri ve araçları; kampanya etkinliği; tüketici tercihleri ve talepleri; ürün yeniliği ve geliştirme; tüketici satın alma kararları, geçmişleri ve davranışları; rakip ve piyasa analizi; ve tedarik zinciri yönetimi.  Müşteri ve ürün özel raporların yanı sıra analizlerimiz ve içgörülerimiz oluşturmak ve sunmak   Bir video araştırma Anketine katılıyorsanız, videonuzu, sesinizi veya görselinizi raporlarımızda paylaşabilir veya müşteriye gönderdiğiniz videolara erişim sağlayabiliriz. Bu, müşterinin ürünü kullanırken gerçek zamanlı tepkilerinizi gözlemlemesini sağlar ve bu da ürünün başarısına yönelik riskleri ortaya çıkarmaya yardımcı olabilir. Bu durumlarda, müşteriler sözleşme gereği verileri yalnızca pazar araştırması için kullanmaya ve amaçlar yerine getirildiğinde verileri silmekle yükümlüdür.    Bazen Yapay Zeka (YZ) teknolojisini kullanan sentetik Anketler oluşturmak ve analiz etmek  Bu esasen, tüketicileri daha verimli anlamak için bireylerden (sizin gibi) toplanan veriler üzerine eğitilmiş bir bilgisayar modelid YZ  kullanabiliyor, ardından daha geleneksel insan tabanlı Anketler aracılığıyla en iyi seçenekleri doğrulayabiliriz. Aksini belirtilmediğiz sürece genellikle üçüncü tarafların Anket Verilerinizle YZ teknolojilerini eğitmesine izin vermiyoruz..  Müşterilerimizin yürüttüğü reklam kampanyalarının etkinliğini ölçmek  Sizin (ktılımcılarımızın) doğrudan pazarlama veya satış amaçları için hedef alınmadığından emin olmak için  Analitik, içgörüler, ürün geliştirme ve pazar dinamikleri ve/veya araştırma için  Otomatik olarak Topladığımız Bilgiler  Biz ve hizmet sağlayıcılarımız, Anketlerimiz, Platformlarımız ve işletmemizle bağlantılı olarak çerezler ve diğer takip teknolojileri kullanabiliriz. Platformlarımızı nasıl kullandığınıza dair bilgi toplamak için çerezler, etiketler, SDK'lar (yazılım geliştirme kiti) veya betikler (yazılım kodları) gibi çeşitli teknolojiler kullanabiliriz. Bu, tarayıcınız veya cihazınız hakkında bilgileri içerir; yaklaşık coğrafi konum; ve Platformların kullanımı (örneğin, ziyaret ettiğiniz web sitemizdeki sayfalar ve onları ne kadar süre boyunca gezdiğiniz). Otomatik olarak topladığımız verileri işleme hukuki sebeplerimiz, bir pazar araştırma şirketi ve bir platform operatörü olarak Anket yanıtlarımızın yüksek kalitesini korumak, işimizi yürütmek ve korumak (dolandırıcılık tespiti dahil) ve Anket sitemizi size en etkili şekilde sunmak için meşru menfaatlerimiz dayanmaktadır. Zorunlu olmayan çerez verileri sizin izninizle işlenir.  Bu teknolojiler, sizi diğer kullanıcılardan ayırmak, site gezintisini daha verimli hale getirmek, tercihlerinizi hatırlamaya yardımcı olmak, gezinme deneyiminizi geliştirmek ve Platformlarımızın kullanımı, güvenliği ve işlevselliğini geliştirmek için tarayıcınızda veya cihazlarınızda bilgilere erişir veya depolar.   Takip teknolojileri ve bu bilgiler üzerinde sahip olabileceğiniz haklar hakkında daha fazla bilgi için, ilgili Platformdaki Çerez Bildirimimizi ziyaret edin. Cookie ayarlarınızı ayarlamak için, Platform altbilgisinde bulunan kurabiye (çerez?) bannerında "Your Cookie Choices" seçeneğini seçin.   Üçüncü Taraf Kaynaklardan Alınan Bilgiler … -------------------------------------------------------------------------------- Title: BASES AI Screener URL: https://develop.nielseniq.com/global/pt/products/bases-ai-screener/ Type: Product Published: 2026-05-14T23:02:15+00:00 Modified: 2026-05-25T21:17:19+00:00 Description: Leve o poder da IA para as etapas iniciais da sua jornada de inovação com o BASES AI Screener da NIQ. Content: BASES AI Screener Screening de novas ideias e conceitos em minutos Saiba mais Products Entre em contato Acelere a inovação com IA, dados e expertise A inovação está avançando mais rápido do que nunca, e acompanhar significa tomar as decisões certas mais cedo, com mais confiança e eficiência. O BASES AI Screener foi projetado para atender a essa necessidade, combinando AI de ponta, com dados de consumo exclusivos e confiáveis da NIQ e dados comportamentais que representam as tendências e comportamentos atuais do consumidor para avaliar grandes volumes de ideias em estágio inicial de forma rápida e eficaz. Essa ferramenta dinâmica oferece insights instantâneos e acionáveis, permitindo entender não só quais ideias de produtos priorizar, mas também como melhorá-las desde o início. Construído para escala e apoiado pelos dados comportamentais mais robustos do setor, o BASES AI Screener transforma a forma como a inovação é triada, priorizada e refinada, trazendo clareza e confiança para as etapas iniciais do desenvolvimento do produto. Descrição do ProdutoDescrição do Produto Utilizando os robustos dados de transações e modelos de linguagem da NIQ, treinados com o comportamento real do consumidor, o BASES AI Screener simula as respostas dos consumidores para fornecer feedback inicial sobre ideias… -------------------------------------------------------------------------------- Title: BASES AI Screener URL: https://develop.nielseniq.com/global/es/products/bases-ai-screener/ Type: Product Published: 2026-05-14T22:52:25+00:00 Modified: 2026-05-14T22:52:30+00:00 Description: Impulsa el poder de la IA en las primeras etapas de tu proceso de innovación con BASES AI Screener de NIQ. Content: BASES AI Screener Evalúe y seleccione nuevas ideas y conceptos de productos en minutos. Conozca más Products Contáctenos Acelera la innovación con IA, datos y experiencia La innovación avanza más rápido que nunca, y mantenerse al día significa tomar las decisiones correctas antes, con mayor confianza y eficiencia. BASES AI Screener está diseñado para satisfacer esa necesidad, combinando IA de vanguardia con los datos de consumo exclusivos y confiables de NIQ, que representan las tendencias y los comportamientos constantemente actualizados del consumidor, para evaluar grandes volúmenes de ideas en fase inicial de forma rápida y eficaz. Esta herramienta dinámica ofrece insights instantáneos y accionables, permitiendo entender no solo cuáles ideas de productos priorizar, sino también cómo mejorarlas desde el inicio.  Diseñado para escalar y respaldado por los datos de comportamiento más robustos de la industria, BASES AI Screener transforma la forma en que se filtra, prioriza y refina la innovación, aportando claridad y confianza a las primeras etapas de desarrollo del producto. Descripción del productoDescripción del producto Aprovechando los robustos datos de transacciones de NIQ y los modelos de lenguaje entrenados en el comportamiento real del consumidor, BASES AI Screener simula las respuestas de los consumidores para proporcionar retroalimentación temprana… -------------------------------------------------------------------------------- Title: IA per l’e‑commerce e il commercio agentico | NIQ URL: https://develop.nielseniq.com/global/it/solutions/market-measurement/agentic-commerce/ Type: Solution Published: 2026-05-14T14:21:06+00:00 Modified: 2026-05-21T14:53:18+00:00 Description: Scopri le soluzioni di IA di NIQ per l’e‑commerce e il commercio agentico, con dati affidabili, scoperta dei prodotti, misurazione e insight basati sull’IA. Content: Agentic Commerce NIQ sta costruendo l'infrastruttura di intelligence su cui si basa il commercio agentico, potenziando la scoperta dei prodotti, il processo decisionale e l'acquisto guidati dall'IA con dati affidabili, misurazioni oggettive e validazione nel mondo reale. Parla con un esperto L'IA sta diventando il livello operativo del commercio globale NIQ garantisce che l'intelligenza alla base di questi sistemi sia accurata, completa e fondata sul comportamento nel mondo reale, riflettendo come i consumatori acquistano, quali prodotti sono disponibili e come operano i mercati. In tutto il settore, tuttavia, i dati e le misurazioni necessari a supportare questo cambiamento rimangono incompleti. I dati sui prodotti sono incoerenti, il comportamento di acquisto nel mondo reale è frammentato, i segnali di disponibilità sono inaffidabili e le misurazioni mancano di obiettività. Queste lacune limitano l'accuratezza, l'affidabilità e la scalabilità del commercio basato sull'intelligenza artificiale e possono determinare se i prodotti vengono rappresentati, raccomandati o completamente ignorati. Presentazione del NIQ Commerce Lab Il NIQ Commerce Lab promuoverà un pilastro fondamentale della strategia di IA di NIQ: la Commerce Intelligence. La Commerce Intelligence è l'approccio di NIQ volto a riunire l'intera gamma di segnali che plasmano il mercato (dati relativi a prodotti, consumatori e rivenditori) in… -------------------------------------------------------------------------------- Title: KI für E‑Commerce & agentischen Handel | NIQ URL: https://develop.nielseniq.com/global/de/solutions/market-measurement/agentic-commerce/ Type: Solution Published: 2026-05-14T14:15:05+00:00 Modified: 2026-05-21T14:46:53+00:00 Description: Entdecken Sie die KI‑Lösungen von NIQ für E‑Commerce und agentischen Handel – mit vertrauenswürdigen Daten, Produktsuche, Messung und KI‑gestützten Insights. Content: Agentic Commerce NIQ baut die intelligente Infrastruktur auf, auf der Agentic Commerce basiert – und unterstützt KI-gesteuerte Produktsuche, Entscheidungsfindung und Kaufprozesse mit vertrauenswürdigen Daten, objektiven Messungen und Validierung in der Praxis. Sprechen Sie mit einem Experten KI wird zur operativen Grundlage des globalen Handels NIQ stellt sicher, dass die Intelligenz hinter diesen Systemen genau, vollständig und im realen Verhalten verankert ist – und widerspiegelt, wie Verbraucher kaufen, welche Produkte verfügbar sind und wie Märkte funktionieren. Branchenweit sind die Daten und Messungen, die zur Unterstützung dieses Wandels erforderlich sind, jedoch nach wie vor unvollständig. Produktdaten sind inkonsistent, das reale Kaufverhalten ist fragmentiert, Verfügbarkeitssignale sind unzuverlässig und den Messungen mangelt es an Objektivität. Diese Lücken schränken die Genauigkeit, das Vertrauen und die Skalierbarkeit des KI-gesteuerten Handels ein – und können darüber entscheiden, ob Produkte präsentiert, empfohlen oder gänzlich übersehen werden. Vorstellung des NIQ Commerce Lab Das NIQ Commerce Lab wird eine zentrale Säule der KI-Strategie von NIQ vorantreiben: Commerce Intelligence. Commerce Intelligence ist der Ansatz von NIQ, die gesamte Bandbreite der Signale, die den Markt prägen – Produkt-, Verbraucher- und Händlerdaten – in einem einheitlichen System zusammenzuführen, das komplexe Dynamiken verstehen und KI-gesteuerte Entscheidungen ermöglichen kann, die zuvor unerreichbar waren. Zusammen bilden… -------------------------------------------------------------------------------- Title: IA pour l’e‑commerce et le commerce agentique | NIQ URL: https://develop.nielseniq.com/global/fr/solutions/market-measurement/agentic-commerce/ Type: Solution Published: 2026-05-14T14:08:12+00:00 Modified: 2026-05-26T18:31:02+00:00 Description: Discover AI-powered eCommerce solutions with reliable data, product insights, and analytics from NielsenIQ. Content: Agentic Commerce NielsenIQ met en place l'infrastructure intelligente sur laquelle repose le commerce agentique, en facilitant la découverte de produits, la prise de décision et l'achat grâce à l'IA, à partir de données fiables, de mesures objectives et de validations concrètes. Discutez avec un expert L'IA est en train de devenir la couche opérationnelle du commerce mondial NielsenIQ garantit que l'intelligence derrière ces systèmes est précise, complète et ancrée dans les comportements réels, reflétant la manière dont les consommateurs achètent, les produits disponibles et le fonctionnement des marchés. Dans l'ensemble du secteur, cependant, les données et les mesures nécessaires pour soutenir cette évolution restent incomplètes. Les données sur les produits sont incohérentes, les comportements d'achat réels sont fragmentés, les signaux de disponibilité ne sont pas fiables et les mesures manquent d'objectivité. Ces lacunes limitent la précision, la fiabilité et l'évolutivité du commerce piloté par l'IA – et peuvent déterminer si les produits sont représentés, recommandés ou complètement ignorés. Présentation du NielsenIQ Commerce Lab Le NielsenIQ Commerce Lab fera progresser un pilier central de la stratégie IA de NielsenIQ : la Commerce Intelligence. La Commerce Intelligence est l'approche de NielsenIQ visant à rassembler l'ensemble des signaux qui façonnent le marché –… -------------------------------------------------------------------------------- Title: IA para Ecommerce y Comercio Agéntico | NIQ URL: https://develop.nielseniq.com/global/es/solutions/market-measurement/agentic-commerce/ Type: Solution Published: 2026-05-14T13:57:44+00:00 Modified: 2026-05-26T18:31:50+00:00 Description: Discover AI-driven eCommerce solutions with analytics, insights, and reliable data to drive growth strategies. Content: Agentic Commerce NIQ está construyendo la infraestructura de inteligencia en la que se basa el comercio agentivo, impulsando el descubrimiento de productos, la toma de decisiones y las compras basados en IA con datos fiables, mediciones objetivas y validación en el mundo real. Hable con un experto La IA se está convirtiendo en la capa operativa del comercio global NIQ garantiza que la inteligencia que hay detrás de estos sistemas sea precisa, completa y se base en el comportamiento del mundo real, reflejando cómo compran los consumidores, qué productos están disponibles y cómo funcionan los mercados. Sin embargo, en todo el sector, los datos y las mediciones necesarios para respaldar este cambio siguen siendo incompletos. Los datos de los productos son inconsistentes, el comportamiento de compra en el mundo real está fragmentado, las señales de disponibilidad son poco fiables y las mediciones carecen de objetividad. Estas carencias limitan la precisión, la confianza y la escalabilidad del comercio impulsado por la IA, y pueden determinar si los productos se representan, se recomiendan o se pasan por alto por completo. Presentamos el NIQ Commerce Lab El NIQ Commerce Lab impulsará uno de los pilares fundamentales de la estrategia de IA de NIQ:… -------------------------------------------------------------------------------- Title: NIQ Announces First Quarter 2026 Results That Exceed Expectations  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-announces-first-quarter-2026-results-that-exceed-expectations/ Type: News Center Post Published: 2026-05-14T11:00:00+00:00 Modified: 2026-06-16T13:33:27+00:00 Description: NIQ a leading global consumer intelligence company, today announced financial results for the first quarter ended March 31, 2026. Content: Exceeded Revenue, Adjusted EBITDA, and Adjusted EPS guidance  Delivered 11.1% reported revenue growth, or 5.1% growth in organic constant currency ("OCC"), led by 9.3% Americas OCC growth   Generated 5.1% Intelligence OCC revenue growth and 5.3% Activation OCC revenue growth  Net loss attributable to NIQ improved by $29.7 million year-over-year, while Adjusted net income improved by $47.9 million, resulting in positive Adjusted net income of $43.4 million   Grew Adjusted EBITDA 19.1% and expanded Adjusted EBITDA margin by 150 bps to 21.0%   Reaffirmed full year 2026 financial guidance of 5.0% to 5.3% OCC revenue growth, 23.5% - 23.8% Adjusted EBITDA margin, and $235.0M to $250.0M of levered free cash flow  CHICAGO, May 14, 2026 – NIQ Global Intelligence plc (NYSE: NIQ) (the “Company”, or “NIQ”), a leading global consumer intelligence company, today announced financial results for the first quarter ended March 31, 2026.    First Quarter 2026 Results   Revenue:  Total revenue grew 11.1% year-over-year to $1,072.7 million. OCC revenue grew 5.1%, led by Americas and EMEA, which grew 9.3% and 4.6%, respectively. Intelligence revenue (as reported) grew 10.9%, or 5.1% in OCC. Activation revenue growth (as reported) reaccelerated to 12.0%, or 5.3% growth in OCC. Annualized Intelligence Subscription revenue grew 5.9% to $2,933.6 million with 104% Intelligence Subscription Net Dollar Retention and 99% Gross Dollar… -------------------------------------------------------------------------------- Title: NIQ Brand & Media Business Breakfast – June 10, 2026  URL: https://develop.nielseniq.com/global/en/events/2026/niq-brand-media-business-breakfast-june-10-2026/ Type: Event Published: 2026-05-13T12:59:55+00:00 Modified: 2026-05-15T13:24:12+00:00 Description: NIQ Brand & Media Business Breakfast - June 10, 2026 - NIQ: Join NIQ�s Brand & Media Business. Explore NIQ. Content: NIQ Business Breakfast 10 czerwca Inflancka 4b, Warsaw Zapraszamy na Brand & Media Business Breakfast 10 czerwca w biurze NIQ (Inflancka 4b, Warszawa). Start o 10:00, zapraszamy od 9:30 na kawę i networking. Mamy nadzieję, że będzie to inspirująca okazja do wymiany perspektyw oraz poznania praktycznych podejść do budowania efektywności działań marketingowych i mediowych. Register now -------------------------------------------------------------------------------- Title: Geopolitical shocks threaten severe inflation after foodservice prices dip in March   URL: https://develop.nielseniq.com/global/en/news-center/2026/geopolitical-shocks-threaten-severe-inflation-after-foodservice-prices-dip-in-march/ Type: News Center Post Published: 2026-05-13T09:00:00+00:00 Modified: 2026-05-25T21:17:09+00:00 Description: Geopolitical shocks threaten severe inflation after foodservice prices dip in March - NIQ: Food and. Explore NIQ. Content: Food and drink prices in the hospitality sector fell by 1.4% month-on-month in March, according to the latest Foodservice Price Index from NIQ and Prestige Purchasing. However, this easing is likely to represent momentary respite rather than sustained relief, as conflicts and energy shocks threaten to drive cost increases in the coming months.  Deflation in March was largely driven by the delayed transmission of costs in UK supply chains. Favourable seasonal transitions for fresh vegetables and effective forward-buying strategies in categories of the Index including Oils & Fats and Dairy have temporarily shielded the domestic market from broader global volatility. However, with many international markets now volatile, global benchmarks across all major commodity groups, like cereals, meat, dairy, vegetable oils and sugar, are now rising simultaneously.  Conflict in the Near East has also triggered a massive spike in global crude oil prices. The energy shock is expected to be a catalyst for high inflation across the foodservice sector, with high oil prices rapidly driving up freight, packaging, agricultural inputs and energy-intensive manufacturing costs. This threatens to erase domestic deflation in the UK and dramatically inflate wholesale prices as we move towards the Summer. Shaun Allen, CEO of Prestige Purchasing, said: “While a 1.4% drop in the Index provides some welcome, short-term relief, operators must not be lulled into a false sense of security. We are currently in the eye of the storm. The reality is that global food commodities are rising across the board, and the geopolitical situation in the Near East has sent energy markets… -------------------------------------------------------------------------------- Title: Rearchitecting Growth Strategies - CEO Event URL: https://develop.nielseniq.com/global/en/events/2026/ceo-event-dubai-uae-2026/ Type: Event Published: 2026-05-13T06:19:45+00:00 Modified: 2026-06-17T06:30:57+00:00 Description: CEO Event Dubai, UAE 2026 - NIQ: Exclusive CSuite CEO event in Dubai exploring growth strategies in a. Explore NIQ. Content: CEO Event Re-architecting Growth Strategies in a Shifting Market Register Now 18 June 2026One&Only Royal MirageDubai, UAE What to expect from the event? Growth in today’s market is being shaped by evolving geopolitical realities, shifting trade flows, and changing demand patterns—creating new opportunities for those ready to move early. This invitation-only CSuite gathering brings together industry leaders from the FMCG and T&D sectors to exchange perspectives on how they are approaching growth in this environment—what they are doing differently, where they are seeing momentum, and how they are positioning their organizations for what comes next. The session will focus on practical approaches to evolving operating models, sharpening value creation, and identifying where the next pockets of growth are emerging. Through a series of sessions and a dynamic panel discussion, this event is designed to give decision-makers the strategic lens and confidence needed to navigate what’s next with intention and advantage. Agenda 09:30 - 10:00 Registration & Coffee 10:00 - 10:20 Rebuilding the Architecture of Your Strategy 10:20 - 10:40 Middle East Consumer: Disrupted, but not Derailed 10:40 - 11:10 Revenue Growth in a Promo-Driven Landscape: unlocking Pricing & Retail Insights 11:10 - 11:30 Consumer to Macro: Finding the Edge in a… -------------------------------------------------------------------------------- Title: Beauty E-commerce 2026: The New Rules of Growth  URL: https://develop.nielseniq.com/global/en/events/2026/beauty-e-commerce-2026-the-new-rules-of-growth/ Type: Event Published: 2026-05-13T00:48:59+00:00 Modified: 2026-06-18T15:50:59+00:00 Description: Beauty E-commerce 2026: The New Rules of Growth - NIQ: Explore India’s beauty market outlook for 2026. Explore NIQ. Content: Beauty E-commerce 2026: The New Rules of Growth Who’s Winning, Who’s Disrupting, What’s Next?  On-demand Webinar  Watch now Webinar description Europe’s online beauty market has entered a new phase. Platform disruption, shifting shopper behaviours and new retail models are redefining how consumers discover, evaluate and buy beauty – and the new rules required to win.  Drawing on exclusive NIQ Digital Purchases insights from 5M+ real online shoppers across Europe, this webinar will deliver a data-driven perspective on the key disruptors and trends redefining the market, and what they mean for prestige beauty brands.   What you’ll learn In this session, we will explore:   Europe’s online beauty market evolution: from changing consumer behaviours to key players.   Platform disruption in beauty e‑commerce: from fast‑growing specialists like Primor to new models such as TikTok Shop.   The trends redefining online beauty demand: the rise of dupes, clean beauty, and the growing influence of K‑Beauty.   Watch now NIQ Speakers Claire Marty Global Client Leader, Beauty Vertical, NielsenIQ Agathe  Apollin Beauty Sales Lead, Western Europe, NielsenIQ Guest Speakers Mariangela Figlia CMI Business Partner -------------------------------------------------------------------------------- Title: Winning Share of Throat: The On‑Premise Opportunity in India  URL: https://develop.nielseniq.com/global/en/events/2026/winning-share-of-throat-the-on-premise-opportunity-in-india/ Type: Event Published: 2026-05-12T19:57:40+00:00 Modified: 2026-06-02T19:47:35+00:00 Description: Winning Share of Throat: The On‑Premise Opportunity in India - NIQ: India's beverage industry is at. Explore NIQ. Content: Event Winning Share of Throat: The On‑Premise Opportunity in India June 4th, 2026 Venue: Taj City Centre, Gurugram Register now About this event  India's beverage industry is at an inflection point. New consumption occasions, shifting on-premises dynamics, and evolving consumer behaviour are redefining where growth will come from - and which brands will be ready for it.  This exclusive NIQ evening brings together senior leaders from India's alcoBev and beverage industry for an evidence-led conversation on the market forces, data gaps, and structural shifts that will determine competitive advantage over the next three to five years.  Alcobev is where on-premises innovation moves first in India. This evening uses it as the lens - but the insights on consumer occasions, channel behaviour, and market maturity apply across the beverage landscape.  Venue: Taj City Centre, Gurugram Register now Agenda 6:00 – 6:10 PM- India Alcobev at an Inflection Point: Market Forces Redefining the Next Growth Phase 6:10 - 6:45 PM- Global On‑Premise Trends & What’s Structurally Changing in India - CGA introduction 6:45 – 7:05 PM- Pegs to Posts: Alcohol spiking up our Content & Experience 7:05 - 7:30 PM- 'Tap'ping into your consumers: how the brain views a beverage brand 7:30 - 7:40 PM-Understanding India’s Alcobev… -------------------------------------------------------------------------------- Title: Snackonomics 4.0 URL: https://develop.nielseniq.com/global/en/events/2026/snackonomics-4-0/ Type: Event Published: 2026-05-12T16:17:05+00:00 Modified: 2026-06-30T18:12:05+00:00 Description: Snackonomics 4.0 - NIQ: Join Snackonomics 4.0, a two-part webinar series exploring the future of snacking. Explore NIQ. Content: Webinar Series Snackonomics 4.0 A two-part webinar series Snackonomics 4.0 (Part I) Now Available On-Demand Building on the conversation coming out of Sweets & Snacks, this session takes a renewed look at the forces reshaping the snacking landscape today. Snacking has moved into a more deliberate and scrutinized era, shaped by years of disruption that have permanently shifted consumer expectations.   Consumers are navigating rising prices, wellness ambitions, and information overload, leading to more intentional choices that balance hunger, health, and emotional needs. Technology is accelerating this shift, with apps, social platforms, and AI increasingly influencing discovery, trust, and even purchase decisions before brands or retailers can intervene.  In this environment, both brands and retailers face higher stakes, as every product must justify its place through clear value, credible benefits, and alignment with evolving consumer standards. What you'll learn: Discover how years of disruption have permanently reshaped snacking behavior, with consumers moving away from autopilot and toward more deliberate decisions driven by price pressure, health goals, and emotional needs.  Understand how technology—from social media to third-party apps and AI—is redefining discovery, trust, and purchase decisions, often influencing what makes it into the basket before brands or retailers have a chance to… -------------------------------------------------------------------------------- Title: MRI-Simmons Launches Streaming + Local Study to Unlock Deeper Consumer Insights Across 205 U.S. Markets URL: https://develop.nielseniq.com/global/en/news-center/2026/mri-simmons-launches-streaming-local-study-to-unlock-deeper-consumer-insights-across-205-u-s-markets/ Type: News Center Post Published: 2026-05-12T13:02:30+00:00 Modified: 2026-05-12T13:02:32+00:00 Description: MRI-Simmons Launches Streaming + Local Study to Unlock Deeper Consumer Insights Across 205 U.S. Explore NIQ. Content: The new study combines cord-cutting profiles and media consumption habits to help advertisers optimize their local media strategies. NEW YORK, May 12, 2026 — In a step forward for local media planning, MRI-Simmons has launched a new Streaming + Local Study, offering advertisers comprehensive insights into evolving media habits and other consumer behaviors across 205 local U.S. markets. The Streaming + Local Study combines insights from two core MRI-Simmons studies; Cord Evolution and Local Flex. Cord Evolution examines why and how viewers shift from traditional TV to streaming platforms, and tracks viewing behaviors across more than 180 streaming services. Local Flex provides hyper-local insights into more than 8,000 brands and 1,000 psychographic and attitudinal traits that can be analyzed at the ZIP code, county, DMA, or custom regions. Local Flex also contains insights into consumers’ use of different media platforms, including TV, print, and radio. MRI-Simmons' Streaming + Local Study provides local media owners and marketers with deeper insights into the media and technology habits of consumers, empowering advertisers to identify effective local media strategies – particularly in smaller markets. In particular, the new study features: Streaming insights across 205 leading local markets for marketers and media owners to identify… -------------------------------------------------------------------------------- Title: AI Data Platform for Business: Growth, Intelligence & Decisions URL: https://develop.nielseniq.com/global/en/solutions/technology/ Type: Solution Published: 2026-05-07T20:27:44+00:00 Modified: 2026-06-09T14:08:42+00:00 Description: Discover how NIQ’s AI-data platform connects trusted data, business context, and AI-powered tools to help teams move faster and make better decisions. Content: The data and AI platform that powers every decision Talk to an expert NIQ connects trusted data, AI, and business context so your teams can move faster, inside the workflows that matter most.  90%+ proprietary product, consumer, and retailer data  One connected intelligence layer + platform  $7.4T global consumer spend covered  28k AI models in production daily  NIQ delivers intelligence to clients wherever their workflows live. If you want answers in an application, or data flowing into your own systems, or decisions embedded in autonomous workflows at machine speed, NIQ supports it. [embed]https://fast.wistia.com/embed/medias/m7t9mhpq42/swatch[/embed] Testimonials Find success like our thousands of clients and partners worldwide “For Hisense, our partnership with NIQ is far more than access to market data – it’s the foundation for building trusted local collaborations and unlocking sustainable growth in key regions.”Jerry Liu, Chairman Hisense VIDAA “NielsenIQ’s insights gave us the clarity and agility we needed to lead in Gaming and Premium segments. Their data-driven approach was instrumental in shaping our strategy and driving results.”Michael Miklus, 4P Manager CZ.SK “This tool, along with the POS reports you share with us, also helps us create price elasticity studies, as well as customer‑specific price analyses, helping us better understand the market and its evolution” Javier… -------------------------------------------------------------------------------- Title: AI Workflow Automation for Business Decisions & Processes URL: https://develop.nielseniq.com/global/en/solutions/platforms/ Type: Solution Published: 2026-05-07T15:24:10+00:00 Modified: 2026-07-14T14:14:35+00:00 Description: Learn how AI workflow automation helps teams move from manual analysis to faster decisions, smarter execution, and better business outcomes. Content: Where intelligence becomes action Insights don’t drive growth. Decisions do. NIQ’s platform connects data, AI, and business context into a single intelligence layer powering multiple applications wherever you need them. Talk to an expert From insight to execution  AI is disrupting how your teams get work done: From manual analysis to automated insights  From static reports to continuous optimization   From human decisions to AI-orchestrated workflows AI is embedded across every workflow in the NIQ platform. From category management to media, digital shelf to pricing, AI continuously identifies opportunities, optimizes decisions, and automates execution. What used to take weeks now happens in minutes, and at a level of precision legacy approaches couldn’t achieve.   Explore AI at NIQ Why it matters AI is raising expectations, from faster decisions to greater precision. But speed alone isn’t enough. Without trusted data, contextual understanding, and integrated workflows, AI producers answer, but not outcomes. NIQ’s platform ensures intelligence is: Grounded in real data   Interpreted with business context  Delivered directly into decision workflows  Built around real decisions  NIQ’s platform connects trusted data to the moments where choices get made. Each workflow is powered by the same underlying system, combining data, AI, and domain expertise—helping teams move with speed, clarity, and confidence Growth & Strategy: identify opportunities and… -------------------------------------------------------------------------------- Title: Draft beer beats packaged in US On-Premise as consumers chase better flavor and value  URL: https://develop.nielseniq.com/global/en/news-center/2026/draft-beer-beats-packaged-in-us-on-premise-as-consumers-chase-better-flavor-and-value/ Type: News Center Post Published: 2026-05-07T15:21:06+00:00 Modified: 2026-05-25T21:17:05+00:00 Description: Draft beer outperformed packaged beer in US venues as consumers prioritized taste, quality and value. Content: Chicago, May 7, 2026 — NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, and Draftline Technologies reveal Draft now generates more than half of beer volumes in the US On-Premise thanks to interest in its taste and value.  NIQ data for Quality on Tap: The Draft Beer Report, which published today, indicates that draft attracts 53.1% of all sales by volume—an increase of 2 percentage points in just two years. Its share of sales by value now stands at 49.9%, meaning it is set to overtake bottles or cans for dollar spend in US bars, restaurants and other venues.  The Draft Beer Report includes expert insights from NIQ and Draftline about key trends in draft beer and reasons for its appeal. Three in five (59%) draft drinkers say they choose it for its superior taste, while two in five (42%) like its greater freshness over packaged alternatives. Nearly a quarter (23%), and 30% of Millennials, choose draft because it delivers better value for money.  Draft’s increasing share of beer sales is also the result of an increase in number of certain venue types, with the number of neighborhood bars and sports bars that offer it rising year-on-year. The new research also sets out the full value to venues of draft, which delivers double the average value velocity in outlets where it is stocked alongside packaged beers.  Additionally, draft beers’ popularity is being led by consumer demand for imported brands, the report shows. Dollar sales of these jumped by 8.1% in 2025, while packaged imports dropped 6.8%. Other key insights from the 2026 Draft Beer Report include:  Drinkers of draft beer spend an average of $45 more per month than… -------------------------------------------------------------------------------- Title: Total Market Measurement with NielsenIQ & The CPG Guys Podcast URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-the-cpg-guys-podcast-total-market-measurement/ Type: News Center Post Published: 2026-05-07T14:17:06+00:00 Modified: 2026-05-25T19:33:52+00:00 Description: Total Market Measurement with NielsenIQ & The CPG Guys Podcast: The CPG Guys are joined by Kim Cox. Explore NIQ. Content: Welcome to Episode 15 of the NIQ + The CPG Guys Podcast Series! https://open.spotify.com/show/1JYSwXc9FN5TbHKeKCK0Xd Listen to the episode on other podcast platforms The CPG Guys are joined in this episode by Kim Cox, Managing Director NA Omnichannel Intelligence Solutions & Richard Pereira, Regional Product Leader, NA at NielsenIQ. Tune in to explore how retail measurement is undergoing dramatic transformation driven by omnichannel behaviors, AI adoption, evolving retailer data strategies, and the rapid growth of ecommerce and club channels.  Meet the Speakers Kim CoxManaging Director, eCommerce at NielsenIQ Richard PereiraRegional Product LeaderNielsenIQ Interested in Learning More? Book a consultation to get expert insights, learn more about the Full View™, and see how we can help you take your brand to the next level. Schedule a Call Get the Full View™ with NIQ Speak with a data expert today to get the most accurate and actionable CPG insights. Get the Full View Today -------------------------------------------------------------------------------- Title: MRI-Simmons and Experian Expand Collaboration to Bring Research-Based Audiences to Experian’s Data Marketplace URL: https://develop.nielseniq.com/global/en/news-center/2026/mri-simmons-and-experian-expand-collaboration-to-bring-research-based-audiences-to-experians-data-marketplace/ Type: News Center Post Published: 2026-05-07T12:27:06+00:00 Modified: 2026-05-07T12:42:35+00:00 Description: MRI-Simmons and Experian Expand Collaboration to Bring Research-Based Audiences to Experian’s Data. Explore NIQ. Content: By translating MRI‑Simmons’ nationally representative consumer research into modeled audiences, the collaboration helps marketers turn consumer motivations, attitudes, and behaviors into scalable, media‑ready audiences. New York, NY — May 7, 2026 — MRI‑Simmons today announced an expanded partnership with Experian, a leading global data and technology company, to bring audience segments built from MRI‑Simmons’ nationally representative consumer research to Experian’s data marketplace. Through this collaboration, advertisers, agencies, and media owners can access audiences grounded in MRI‑Simmons’ consumer insights and activate them at scale via Experian’s platform and extensive distribution network. Experian clients now have access to a wide selection of MRI‑Simmons audience segments that capture the motivations, attitudes, and behaviors influencing consumer choices. These segments are based on MRI‑Simmons’ national consumer study and scaled using Experian’s advanced modeling capabilities, applying research‑driven modeling to extend insights across broader audiences. Marketers can activate these audiences through Experian Curated Deals, which combine data, identity, inventory, and intelligent optimization to improve advertising efficiency. This offering creates a seamless path from audience planning to activation by aligning MRI‑Simmons‑informed segments with the most relevant media environments. “By expanding our collaboration with Experian, we’re enabling marketers to tap into richer insights and deliver more impactful campaigns,” said Joshua Pisano, General… -------------------------------------------------------------------------------- Title: Data Foundation for AI: Trusted Data for Better Decisions - NIQ URL: https://develop.nielseniq.com/global/en/solutions/data-and-connectivity/ Type: Solution Published: 2026-05-06T22:52:10+00:00 Modified: 2026-05-25T21:17:04+00:00 Description: Discover how NIQ’s data foundation powers AI-ready data, governance, integration, and trusted intelligence for confident business decisions. Content: The data foundation behind every decision  AI can generate answers. Only trusted data can ensure they’re right. NIQ captures how the world actually shops at the level of detail required to power real decisions. Talk to an expert Why trusted intelligence matters  In an AI-driven world:  Incomplete data Invisible products Small accuracy gaps Long-term meaningful variance  Poor structure Unreliable decisions Weak governance scaled errors NIQ ensures that AI operates on complete, accurate, and trusted intelligence, end to end.  Explore AI at NIQ What we measure Clean, global, longitudinal data — the foundation everything downstream depends on. 122 trillion data records Omnichannel 7-15 x more accurate Product coding with NIQ LLM compared to ChatGPT 33 AI-related patents Since 2015 and 15+ papers published at top AI conferences 85% fewer manual reports Generated since 2023 thanks to AI automation.  What we measure  Clean, global, longitudinal data — the foundation everything downstream depends on. Omnichannel Retail measurement across the global commerce footprint ✓ 90+ Countries ✓ 8.9K+ retailers ✓ $7.4T spend covered ✓ 4T records/week Content Product reference data, normalized and enriched at scale ✓ 246M+ product items ✓ 10B+ total attributes Consumer Who buys what, and why - projected to population truth ✓ 5.5M Panelists ✓ 50+ countries Use case specific Specialized datasets for innovation, pricing & incrementality ✓ 22K+Products… -------------------------------------------------------------------------------- Title: NIQ and GOcxm Launch Motivations IQ, Helping Brands Decode the “why” Behind Consumer Behavior URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-and-gocxm-launch-motivations-iq-helping-brands-decode-the-why-behind-consumer-behavior/ Type: News Center Post Published: 2026-05-06T22:47:43+00:00 Modified: 2026-07-14T14:08:44+00:00 Description: NIQ and GOcxm Launch Motivations IQ, Helping Brands Decode the "why" Behind Consumer Behavior - NIQ. Explore NIQ. Content: New offering combines NIQ’s trusted shopper and panel data with GOcxm’s behavioral science and AI to uncover the motivations behind purchase, loyalty, and growth   TORONTO, May 7, 2026 –  NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and GOcxm, a leading provider of retail execution and consumer engagement solutions for global CPG brands, today announced availability of Motivations IQ to the Canadian market. At a time when brands face mounting pressure to justify marketing spend alongside increasingly fragmented shopper behavior, this new capability will close a gap in consumer intelligence, helping brands, retailers, and category teams move beyond traditional measurement to understand not just what consumers do, but why they do it. For years, organizations have relied on market, panel, and shopper data to measure consumer patterns such as what they buy, where they shop, and how behavior changes across channels. With Motivations IQ, retailers can now add a critical missing layer: why consumers choose, stay loyal, switch, advocate, or disengage. By combining NIQ’s rich shopper, panel, and syndicated intelligence with GOcxm’s proven motivational model, behavioral science expertise, and AI-powered analysis, the collaboration gives clients a more complete picture of customer choices and a clearer path to action. This pairing helps brands uncover… -------------------------------------------------------------------------------- Title: NIQ Brandbank and RangeMe Advance Wellness Product Discovery URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-brandbank-and-rangeme-advance-wellness-product-discovery/ Type: News Center Post Published: 2026-05-06T13:09:34+00:00 Modified: 2026-05-25T21:17:03+00:00 Description: NIQ Brandbank and RangeMe Advance Wellness Product Discovery - NIQ: NielsenIQ today announced an. Explore NIQ. Content: Expanded integration brings verified wellness and functional attribute data into RangeMe, enabling faster, more confident product discovery for retail buyers.   CHICAGO, May 6, 2026 – NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced an expanded integration between NIQ Brandbank and RangeMe, a leading online platform that streamlines new product discovery and sourcing between suppliers and retailers. The integration supports retailers in discovering emerging products, wellness‑forward attributes, and fast‑growing functional trends. The enhancement brings expanded verified product data into the RangeMe platform, helping retail buyers identify innovation with greater speed and clarity. As shoppers increasingly look for foods, beverages, and everyday products that deliver benefits beyond basic nutrition, retailers are under pressure to quickly pinpoint items that meet very specific consumer needs. Verified attribute data has become central to that process. The growth in shoppers searching for functional products underscores the importance of high‑quality, enriched product information that supports accurate discovery and confident decision‑making. With this latest expansion, RangeMe now surfaces a broader set of wellness and functional attributes powered by NIQ Brandbank’s validated data. Through it, retail buyers can: Filter for high interest segments, including High‑Protein, Probiotics & Prebiotics, No Added Sugar / Low Sugar, and GLP‑1 Friendly… -------------------------------------------------------------------------------- Title: NIQ Launches AI-Powered Platform to Help Brands Test Pricing Decisions Before They Go to Market  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-launches-ai-powered-platform-to-help-brands-test-pricing-decisions-before-they-go-to-market/ Type: News Center Post Published: 2026-05-06T11:00:00+00:00 Modified: 2026-05-25T21:17:00+00:00 Description: New AI-enabled solution replaces fragmented tools with simulation-driven pricing and promotion decisions before execution  Content: New AI-enabled solution replaces fragmented tools with simulation-driven pricing and promotion decisions before execution CHICAGO, May 6, 2026 – As manufacturers face mounting pressure to protect margins, justify trade spend, and respond faster to shifting consumer demand, NIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the commercial launch of  Price & Promo Optimizer, a next‑generation, AI‑enabled Revenue Growth Management (RGM) platform built to fundamentally change how pricing and promotion decisions are made. Today, many pricing and promotion decisions are still made across disconnected tools, manual workflows, and siloed teams—slowing execution, increasing risk, and limiting the ability to validate strategies before they reach the market. Price & Promo Optimizer replaces this fragmented approach with a united platform that brings pricing, promotion, and trade strategy into a single workflow. Powered by NIQ’s trusted store‑level measurement data and advanced analytical models, Price & Promo Optimizer enables category managers, RGM leaders, marketing, and commercial teams to simulate scenarios, quantify trade‑offs, and understand the impact of decisions on volume, revenue, margin, and category performance, before they enter retailer negotiations or go to market. “Pricing and promotion decisions have become one of the most critical growth levers for manufacturers, yet too many teams are still forced to make those calls… -------------------------------------------------------------------------------- Title: Hisense delivers 38% sales uplift in Western Europe markets with NIQ’s AI-powered market intelligence   URL: https://develop.nielseniq.com/global/en/news-center/2026/hisense-delivers-38-sales-uplift-in-westerneurope-markets-with-niqs-ai-powered-market-intelligence/ Type: News Center Post Published: 2026-05-06T08:05:22+00:00 Modified: 2026-05-06T08:05:27+00:00 Description: Hisense delivers 38% sales uplift in Western Europe markets with NIQ’s AI-powered market intelligence. Explore NIQ. Content: NIQ insights drive international expansion and measurable growth for Hisense across key global markets  CHICAGO (May 6, 2026) — NIQ (NYSE: NIQ), a global leader in consumer intelligence, today shared new learnings from its long-standing collaboration with Hisense, a leading global brand in home appliances and smart technologies. Using NIQ’s AI‑powered market intelligence, Hisense has accelerated international expansion, improved local market decision-making, and delivered measurable growth across more than 20 key markets and 12+ categories. The case study demonstrates how AI‑driven insights help global brands move faster, localize better, and compete more effectively in complex markets. As Hisense expanded internationally, it faced rising complexity across global markets. Consumer preferences differed sharply across regions such as Western Europe, Eastern Europe, and Latin America, making a one‑size‑fits‑all approach ineffective. The Challenge: NIQ’s AI‑powered intelligence delivered the local market depth needed to guide investment, refine product positioning, and identify the features that mattered most in each market. By embedding NIQ insights into day‑to‑day decision‑making, Hisense shifted from retrospective reporting to faster, more proactive action--anticipating demand, aligning inventory with distributors, and adjusting pricing as market conditions evolved.  Key Results for Hisense: +18% CAGR in overseas revenue including TV and household appliances (2015–2024) 38% year‑on‑year TV value growth in Western… -------------------------------------------------------------------------------- Title: ​​Une étude NielsenIQ révèle de nouvelles règles du commerce : l’IA commence à décider de ce que les consommateurs achètent   URL: https://develop.nielseniq.com/global/fr/news-center/2026/une-etude-nielseniq-revele-de-nouvelles-regles-du-commerce-lia-commence-a-decider-de-ce-que-les-consommateurs-achetent/ Type: News Center Post Published: 2026-05-05T16:48:33+00:00 Modified: 2026-05-18T16:50:07+00:00 Description: ​​Une étude NielsenIQ révèle de nouvelles règles du commerce : l’IA commence à décider de ce que. Découvrez NIQ. Content:    ​ ​  Le dernier rapport mondial de NIQ — The Commerce Revolution: Where East Meets West — analyse comment le commerce “intelligent” aide marques, distributeurs et plateformes à naviguer dans un paysage mondial en rapide convergence L’IA devient rapidement l’acheteur, et non plus seulement un outil — transformant la manière dont les produits sont découverts, sélectionnés et achetés. La prochaine vague de croissance du retail ne viendra pas de l’e‑commerce traditionnel, mais des modèles de commerce live, social, instantané et piloté par l’IA, qui s’étendent de l’Est vers l’Ouest.Paris, France, le 4 mai 2026 — NielsenIQ (NYSE : NIQ) dévoile son nouveau rapport mondial, The Commerce Revolution: Where East Meets West, qui examine comment l’innovation portée par l’Asie et les modèles occidentaux de monétisation via les médias retail entrent en convergence pour redéfinir le commerce mondial. Le rapport montre que le commerce live, social et instantané (quick commerce) — déjà largement déployé en Asie — génère aujourd’hui l’essentiel de la croissance digitale incrémentale à l’échelle mondiale, tandis que les marchés occidentaux accélèrent leur adoption à mesure que ces formats s’adaptent localement.Dans le même temps, les réseaux de médias retail (Retail Media Networks, RMN) se hissent parmi les canaux publicitaires à la… -------------------------------------------------------------------------------- Title: 42% of Consumers Now Use AI Tools to Shop, NIQ Data Shows  URL: https://develop.nielseniq.com/global/en/news-center/2026/42-of-consumers-now-use-ai-tools-to-shop-niq-data-shows/ Type: News Center Post Published: 2026-05-05T13:12:16+00:00 Modified: 2026-07-14T14:08:43+00:00 Description: New research reveals how AI is influencing product discovery, comparison, and selection, offering early insight into the behaviors behind agentic commerce. Content: New research reveals how AI is influencing product discovery, comparison, and selection, offering early insight into the behaviors behind agentic commerce Chicago, May 5, 2026 – Following its recent report on the rise of agentic commerce, NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today released new data showing that AI is becoming embedded in how consumers shop—providing one of the first clear, data-backed views into how this shift is taking place in practice.  NIQ’s findings show that AI is influencing how consumers evaluate options, compare products, find the best pricing or discounts, and narrow choices before making a purchase. Rather than fully automating decisions, AI is a guiding influence, reshaping the path to purchase while consumers remain in control.   AI adoption is already taking hold across the shopping journey, with consumers engaging at varying levels of involvement. Key findings from the new research include:   42% of consumers have used at least one AI tool to shop within the past month  17% have used AI for product recommendations   10% have used a voice assistant to purchase and/or reorder items  19% use a subscribe or auto-replenish feature for repeat purchases  10% have engaged with an AI-powered shopping assistant  5% have used fully autonomous AI agents to place orders on their behalf  Together, these behaviors show that while fully autonomous shopping remains limited, AI-assisted decision-making is becoming a mainstream part of how consumers shop.  “We are witnessing the early stages… -------------------------------------------------------------------------------- Title: NIQ Expo ANTAD 2026 URL: https://develop.nielseniq.com/global/en/events/2026/niq-expo-antad-2026/ Type: Event Published: 2026-05-05T06:17:29+00:00 Modified: 2026-05-13T17:19:24+00:00 Description: NIQ Expo ANTAD 2026 - NIQ: Join NielsenIQ at Expo ANTAD 2026 to explore retail trends, innovation and. Explore NIQ. Content: NielsenIQ enExpo ANTAD 2026 19 al 21 de mayo 2026 Centro de Exposiciones Expo GuadalajaraGuadalajara, Jalisco. México. Stand 2371 Platica con nosotros Acerca del evento Te esperamos en Expo ANTAD 2026 Expo ANTAD es el punto de encuentro clave para las marcas, retailers y fabricantes que buscan anticiparse al mercado y acelerar su crecimiento. Una plataforma única para conectar con líderes de la industria, descubrir tendencias accionables y convertir la información en decisiones de negocio. Por eso, NIQ no podía faltar. Contamos con la experiencia y el conocimiento necesarios para ofrecer el Full View™ del retail en México, combinando la mejor lectura del comportamiento de compra del consumidor con una visión profunda de categorías, canales y dinámicas competitivas. Visítanos en el stand 2371 y descubre cómo entender con total claridad tu mercado desde una sola visión integrada, revelando oportunidades reales de crecimiento en un entorno cada vez más competitivo. Agenda un espacio con un experto NIQ Conferencia NielsenIQ en ANTAD 2026 Diana Mejía, Retail Vertical Director NielsenIQ México Conecta aquí con Diana Presentación disponible próximamente El consumo en México: Cómo ganar en año de IEPS y Fútbol Miércoles 20 de mayo | 9:00 am | Salón Master 1 En 2026,… -------------------------------------------------------------------------------- Title: Price & Promo Optimizer URL: https://develop.nielseniq.com/global/en/products/price-promo-optimizer/ Type: Product Published: 2026-05-04T17:52:56+00:00 Modified: 2026-06-17T14:57:59+00:00 Description: Optimize pricing and trade promotions with NIQ Price & Promo Optimizer. Simulate scenarios, protect margins, and book a demo today. Content: Price & Promo Optimizer Optimize pricing and trade promotion decisions with confidence. NIQ Price & Promo Optimizer brings price elasticity modeling, promotional effectiveness, and trade spend scenario planning together in one AI‑enabled platform—so manufacturers can drive growth, protect margins, and win retailer conversations. Request a demo Products / Price & Promo Optimizer Products Get in touch From disconnected tools to connected decisions Most manufacturers still manage pricing and trade promotions across fragmented systems, manual workflows, and delayed analysis. That slows decision-making and increases risk at every step. Price & Promo Optimizer brings everything together in one place—so teams can move faster, align decisions, and act with confidence. With Price & Promo Optimizer, manufacturers can: Simulate pricing and promotion scenarios before going to market to understand volume, revenue, margin, and category impact. Optimize trade spend across retailers and mechanics using item‑ and account‑level elasticity models. Align RGM, sales, marketing, and finance teams around a single, trusted source of truth. Strengthen retailer conversations and joint business planning with data‑backed, scenario‑ based recommendations Solution Overview & Demo Solution Overview & Demo [embed]https://nielseniq.wistia.com/s/nk5k8gz0hqc09k4[/embed] Built for today’s pricing reality  Cost pressures, retailer expectations, and shopper price sensitivity have fundamentally changed how pricing and promotion decisions… -------------------------------------------------------------------------------- Title: NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-research-reveals-new-rules-of-commerce-ai-agents-are-beginning-to-decide-what-consumers-buy/ Type: News Center Post Published: 2026-05-04T10:00:00+00:00 Modified: 2026-06-29T17:03:21+00:00 Description: NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy - NIQ. Explore NIQ. Content: NIQ’s latest global report—The Commerce Revolution: Where East Meets West—examines how commerce intelligence is helping brands, retailers, and platforms navigate a rapidly converging global landscape  AI is rapidly becoming the buyer, not just the tool—reshaping how products are discovered, chosen, and purchased  The next wave of retail growth isn’t coming from traditional e‑commerce, but from live, social, quick, and AI‑driven commerce models scaling from East to West  CHICAGO (May 4, 2026) — NielsenIQ (NYSE: NIQ) has announced the release of its new global report, The Commerce Revolution: Where East Meets West, which examines how Eastern-led commerce innovation and Western retail media monetization are colliding to reshape global consumer commerce.   The report finds live, social, and quick commerce—long scaled across Asia—now drive most incremental digital growth worldwide, while Western markets accelerate adoption as these formats localize. At the same time, retail media networks (RMNs) have become one of the fastest‑growing advertising channels globally, with US retail media ad spend projected to reach $107.6 billion (USD) in 2026.  Beyond this, the report finds that previously siloed operational functions of sellers are beginning to blur boundaries. Payment platforms and rapid fulfillment models from the East are converging with the monetization models born in the West, setting the stage for a singular global commerce model that unifies digital channels, consumer markets and operational functions. Key findings from the report include:  Emerging channels are scaling fast. Live, social, and… -------------------------------------------------------------------------------- Title: Global Beauty Edit Executive Brief April 2026 URL: https://develop.nielseniq.com/global/en/global-beauty-edit-executive-brief-april-2026-2/ Type: Page Published: 2026-04-30T17:20:37+00:00 Modified: 2026-05-25T16:41:33+00:00 Description: Global Beauty Edit Executive Brief April 2026 - NIQ: NielsenIQ is your home for complete consumer. Explore NIQ. Content: Global Beauty Edit - Executive Brief - April 2026Download -------------------------------------------------------------------------------- Title: NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration/ Type: News Center Post Published: 2026-04-30T16:09:08+00:00 Modified: 2026-04-30T21:31:44+00:00 Description: NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration - NIQ: Chicago, April 30, 2026 —. Explore NIQ. Content: Ulta Beauty Selects NIQ as Primary Beauty Insights Panel Provider, Expands Sales Data into NIQ’s Full View™ of Beauty Channel Chicago, April 30, 2026 — NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Ulta Beauty, the largest U.S. specialty beauty retailer, today announced a strategic data sharing collaboration to expand industry visibility into the U.S. beauty marketplace and strengthen decision‑making for brands and retailers.  Under the agreement, Ulta Beauty will share sales data for inclusion in NIQ’s forthcoming Full View™ of Beauty channel, significantly enhancing omnichannel measurement across prestige and mass beauty and wellness. In addition, Ulta Beauty will leverage NIQ as a primary beauty insights panel provider, using NIQ’s Omnishopper and Digital Purchases solutions to support enterprise‑wide insights and analytics. The collaboration brings together Ulta Beauty’s scale, leadership, and deep consumer connection with NIQ’s industry‑leading measurement and behavioral intelligence, delivering a more complete, actionable understanding of how beauty consumers shop brands, categories, and channels.  NIQ’s Full View™ of Beauty integrates retail measurement with consumer-level insights to provide a comprehensive view of what consumers buy, where they shop, and why. Ulta Beauty’s participation further expands coverage and depth within the channel, sharpening visibility into beauty, one of retail’s most dynamic and influential categories.   As Ulta Beauty’s primary beauty insights panel provider, NIQ will power shopper insights through Omnishopper, which reflects consumers’ total trip behavior across online and offline environments as captured by the world’s largest consumer panel with 250,000 highly engaged panelists. This is complemented by Digital Purchases, which… -------------------------------------------------------------------------------- Title: ​​Besser als neu? Refurbished-Produkte gewinnen spürbar an Marktanteil   URL: https://develop.nielseniq.com/global/de/news-center/2026/besser-als-neu-refurbished-produkte-gewinnen-spurbar-an-marktanteil/ Type: News Center Post Published: 2026-04-30T07:30:00+00:00 Modified: 2026-04-29T13:08:25+00:00 Description: ​​Besser als neu? Refurbished-Produkte gewinnen spürbar an Marktanteil - NIQ. Jetzt entdecken. Content:    ​ ​  Nürnberg, 30. April 2026 – Der Markt für Refurbished-Produkte wächst nicht nur stark, sondern verschiebt zunehmend die Kräfteverhältnisse im Elektronikmarkt. Wiederaufbereitete Smartphones, Tablets, Wearables und Notebooks erzielten 2025 im Vergleich zum Vorjahr Wachstumsraten von jeweils über 30 Prozent in Umsatz und Absatz und entwickelten sich damit deutlich dynamischer als Neugeräte. Besonders umwelt- und preisbewusste Käufergruppen treiben diesen Trend an, doch auch Regularien wie die EU-Richtlinie „Right to Repair“ beeinflussen den Markt. Während der Absatz von Neugeräten im Smartphone-Markt 2025 um 5 Prozent zurückging (Umsatz: –3 Prozent), legten refurbished Smartphones deutlich zu: Der Absatz stieg um 38 Prozent, der Umsatz um 36 Prozent. Und im ersten Quartal 2026 legten die Absatzzahlen sogar um 39,4 Prozent gegenüber des selben Zeitraums 2025 zu. In den übrigen Kategorien zeigt sich ein ähnliches Bild. Refurbished Wearables verzeichneten letztes Jahr ein Absatzwachstum von 53 Prozent und ein Umsatzplus von 49 Prozent. Tablets folgten mit +46 Prozent im Absatz und +42 Prozent im Umsatz, Laptops mit +45 Prozent im Absatz und +31 Prozent im Umsatz (jeweils Januar bis Dezember 2025 im Vergleich zum Vorjahreszeitraum). Auch im ersten Quartal 2026 steigt der Umsatz weiter. Insgesamt verzeichnet der Refurbished-Markt ein Umsatzplus von 47,9 Prozent gegenüber Q1 2025 – ein klares Indiz dafür, dass der Trend sich weiterhin positiv entwickelt.   Parallel zum Wachstum gewinnt das Refurbished-Segment auch innerhalb… -------------------------------------------------------------------------------- Title: Restaurants’ at-home growth below inflation in March as consumers count their costs URL: https://develop.nielseniq.com/global/en/news-center/2026/restaurants-at-home-growth-below-inflation-in-march-as-consumers-count-their-costs/ Type: News Center Post Published: 2026-04-30T07:00:00+00:00 Modified: 2026-05-25T21:16:57+00:00 Description: Restaurants' at-home growth below inflation in March as consumers count their costs - NIQ: British. Explore NIQ. Content: British restaurant groups recorded a third consecutive month of below-inflation organic growth in at-home sales in March, the latest NIQ Hospitality at Home Tracker reveals.  The Tracker, powered by CGA intelligence, shows like-for-like sales across the month were only 1.9% ahead of March 2025. After modest growth of 2.7% and 0.1% in January and February respectively, it suggests many consumers have been keeping a close eye on their spending in early 2026. Their confidence is likely to fall further as households anticipate the impact on many energy-related costs of the ongoing uncertainty in the Middle East.  The new Hospitality at Home Tracker highlights consumers’ ongoing migration from takeaways to the convenience of deliveries. Restaurants’ delivery sales in March were 6.3% ahead of March 2025 on a like-for-like basis, but the value of takeaway and click-and-collect orders fell by 8.6%. This was the 12th successive month of negative numbers. It means that takeaways generated 5.1% of spending with restaurants in March, while deliveries accounted for 13.5%.  More positively, there are signs that some consumers have switched from at-home ordering to eating out as the weather improves. The separate NIQ RSM Hospitality Business Tracker indicates a modest year-on-year increase in restaurant groups’ dine-in sales in March.  Trends are also much better on a total sales basis. Adding in new restaurants, or ones where deliveries and takeaways have been launched for the first time, year-on-year growth reached 11.8% in March.  Karl Chessell, Director - Hospitality Operators and Food, EMEA at NIQ, said: “Whether eating out or ordering in, consumers have clearly been putting a tight lid on their spending in… -------------------------------------------------------------------------------- Title: NIQ Markt Monitor Schweiz 1. Quartal 2026 URL: https://develop.nielseniq.com/global/de/news-center/2026/niq-markt-monitor-schweiz-1-quartal-2026/ Type: News Center Post Published: 2026-04-30T06:47:01+00:00 Modified: 2026-05-25T16:58:12+00:00 Description: NIQ Markt Monitor Schweiz 1. Quartal 2026 - NIQ: Explore the latest developments in the Swiss DIY. Jetzt entdecken. Content: Schweizer Detailhandel wächst zum 1. Quartal Root – 30. April 2026Laut NIQ Markt Monitor stieg der Umsatz im Vergleich zum Vorjahr um 2.7 Prozent. Der Bereich Food/Nearfood verzeichnete ein Plus von 3.2 Prozent, der Nonfood-Sektor entwickelte sich ebenfalls positiv mit 1.8 Prozent. Der Schweizer Detailhandel wächst im 1. Quartal 2026. Gleichzeitig bleibt die Konsumentenstimmung tief und liegt im März 2026 gemäss Bundesamt für Statistik (BfS) mit −43 Punkten unter dem Vorjahresniveau. Dies zeigt sich im Detailhandel in einer weiterhin zurückhaltenden Konsumneigung, mit einem Fokus auf selektive und bedarfsorientierte Käufe. Die wechselhaften Witterungsbedingungen im ersten Quartal 2026 führten zudem zu einer uneinheitlichen saisonalen Nachfrageentwicklung. Die Teuerungsrate stieg laut Bundesamt für Statistik (BfS) im März 2026 um +0.2 Prozent im Vergleich zum Vorjahresmonat. Silke Volejnik, Retail Leader NielsenIQ Switzerland erklärt: „Der FMCG‑Markt zeigt im ersten Quartal 2026 ein solides Wachstum, mit klaren Wachstumsimpulsen im Food‑ und Frischbereich. Gleichzeitig bleibt das Konsumverhalten differenziert, da Preis- und Mengeneffekte die Entwicklung je nach Kategorie unterschiedlich prägen.“ Im Vergleich zum Vorjahresquartal weist der Bereich Food im ersten Quartal 2026 ein solides Umsatzwachstum aus. Dieses wird sowohl durch einen positiven Preiseffekt als auch durch eine steigende Absatzmenge getragen. Süsswaren und Snacks weisen erneut die deutlichste Wachstumsdynamik auf, getrieben… -------------------------------------------------------------------------------- Title: Beyond the Tread Europe: Decoding Q1 2026 Tyre Market Signals and What Comes Next  URL: https://develop.nielseniq.com/global/en/events/2026/beyond-the-tread-europe-decoding-q1-2026-tyre-market-signals-and-what-comes-next/ Type: Event Published: 2026-04-29T21:21:52+00:00 Modified: 2026-06-12T14:06:13+00:00 Description: In this  webinar, we will provide a clear, data-driven overview of the latest developments in the European tire and automotive markets, focusing on Q1 2026 performance and emerging trends. Content: Beyond the Tread Europe: Decoding Q1 2026 Tyre Market Signals and What Comes Next   Webinar Watch On-Demand Here Resources Watch on demand here Webinar description The European tyre and automotive markets continue to evolve in 2026, shaped by changing consumer demand, economic uncertainty, and dynamic competitive shifts.Join NielsenIQ for a focused webinar exploring the latest Q1 2026 insights and key trends across the European tire and automotive landscape.In this session, our experts deliver a data-driven overview of current market performance, highlighting shifts in demand across vehicle and tyre categories, key movements in market share and the impact of consumer sentiment and economic conditions. We will also look ahead to the rest of 2026, outlining key opportunities and challenges to help manufacturers, retailers, and automotive brands stay ahead in a rapidly changing market. What We Covered  Access the Session Resources Watch on demand here Q1 2026 Tyre Market PerformanceAn overview of market performance and key market share movements across Europe. Consumer Sentiment & Economic ImpactHow current economic conditions are influencing consumer confidence, buying behavior, and demand. Vehicle Trends & Demand SignalsKey shifts in vehicle preferences and the demand signals shaping tire and automotive markets. Looking Ahead to 2026An outlook on opportunities and challenges… -------------------------------------------------------------------------------- Title: Desayuno ANTAD URL: https://develop.nielseniq.com/global/es/events/2026/desayuno-antad/ Type: Event Published: 2026-04-29T19:26:45+00:00 Modified: 2026-05-20T23:11:10+00:00 Description: Desayuno ANTAD - NIQ: Acompáñanos en un desayuno exclusivo en Guadalajara, México, el 21 de mayo a las. Descúbrelo. Content: NielsenIQ México Desayuno ANTAD 21 de mayo | Guadalajara, México El registro quedó cerrado Desayuno ANTAD 2026 Acompáñanos en un desayuno exclusivo en Guadalajara, México, el 21 de mayo a las 8:30 a.m., donde presentaremos las principales tendencias de consumo en México en un contexto de crisis permanente. Será un espacio cercano y ejecutivo para entender cómo están cambiando las decisiones de los consumidores y qué implicaciones tienen estos cambios para las marcas y los negocios. Durante la sesión, tendremos la oportunidad de intercambiar ideas, conversar sobre insights clave y dialogar con nuestros expertos en datos, en un ambiente diseñado para la reflexión estratégica y la conversación abierta entre pares. Te esperamos para compartir un desayuno y una conversación relevante que aporte claridad y perspectiva en un entorno cada vez más desafiante. Te compartiremos más detalles de la ubicación en el correo de confirmación una vez te hayas registrado con tu correo corporativo. Recuerda que esta invitación es intransferible, limitada a 2 personas por empresa y no permitiremos el acceso sin registro previo. Confirma tu asistencia Asegura tu lugar completando el formulario a continuación. Recuerda que la invitación es personal e intransferible. El registro quedó cerrado Conoce al equipo NielsenIQ… -------------------------------------------------------------------------------- Title: Pricing Power in Gaming | URL: https://develop.nielseniq.com/global/en/events/2026/pricing-power-in-gaming-what-gamer-choice-reveals-about-willingness-to-pay/ Type: Event Published: 2026-04-29T16:44:57+00:00 Modified: 2026-06-02T18:41:20+00:00 Description: Learn how gamer choice shapes pricing power. Discover what willingness to pay reveals about demand, competition, and launch risk. Content: Pricing Power in Gaming: What Gamer Choice Reveals About Willingness to Pay Webinar Date: June 2nd 2026 | 2 pm ET  Watch the on-demand presentation here Click here to watch Uncover how gamer choice drives pricing power across franchises, genres, platforms, and audience segments   Learn which titles earn a place in gamers’ consideration sets—and what that means for pricing, demand, and launch risk   Gain evidence‑based insights from large‑scale choice modeling to benchmark existing and upcoming game releases  Webinar description Game pricing is approaching a critical tipping point. As development costs rise, competition intensifies, and gamer expectations evolve, understanding how consumers choose between titles—and what they are truly willing to pay—has never been more important. Knowing which games can confidently lead on price, and which must follow or differentiate differently, is now a strategic requirement for publishers and developers alike.  In this webinar, NIQ’s BASES team will present a synthesized view of insights from a large-scale choice modeling study of 1,500 U.S. gamers aged 14+, covering 90 existing and 30 upcoming video game titles across major consoles and PC.  You’ll learn how consumer consideration and willingness to pay vary by title, franchise, genre, platform, and audience segment, and how pricing power is directly linked to how games compete… -------------------------------------------------------------------------------- Title: Why Forecasting Accuracy is a C-Suite Growth & Risk Discipline URL: https://develop.nielseniq.com/global/en/events/2026/why-forecasting-accuracy-is-a-c-suite-growth-risk-discipline/ Type: Event Published: 2026-04-29T16:11:13+00:00 Modified: 2026-05-28T17:34:21+00:00 Description: Accurate forecasting is now a C-suite discipline. Learn how demand-based forecasting reduces risk and drives sustainable innovation growth. Content: Why Forecasting Accuracy is a C-Suite Growth & Risk Discipline Webinar On-Demand Access the report Resources Click Here to Download Learn why forecasting accuracy is now a C-suite mandate for managing growth  Discover how objective, demand-based forecasting improves ROI across launch cycles  See how execution delivers innovation growth  Webinar description Innovation remains one of the most powerful drivers of total business growth—yet achieving consistent top performance can be a challenge when discipline is not adhered to. Fewer than one in ten companies are growing innovation sales year over year, and only about half of innovations sustain growth into their second year. This performance gap is not due to a lack of ideas, but to misaligned assumptions, inconsistent metrics, and insufficient forecasting rigor. In an environment defined by tighter budgets, faster cycles, and greater execution risk, accurate objective forecasting is no longer a planning input, but a core capability for protecting capital, managing risk, and delivering sustainable growth.  In today’s environment, forecasting inaccuracies create financial and strategic risk: misallocated capital, excess or constrained supply, underperforming ROI, and lost credibility with retailers and investors. With retailers demanding verified incremental growth and e‑commerce exposing weak launches immediately, the old “learn after launch” model no longer applies.  This webinar explores why accurate, demand‑based… -------------------------------------------------------------------------------- Title: NIQ Launches Precision Solutions to Transform Localized Growth Strategies  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-launches-precision-solutions-to-transform-localized-growth-strategies/ Type: News Center Post Published: 2026-04-29T13:34:11+00:00 Modified: 2026-04-29T15:26:04+00:00 Description: New integrated solution combines AI-enabled analytics with NIQ’s data assets to help brands and retailers drive targeted, measurable growth Content: New integrated solution combines AI-enabled analytics with NIQ’s data assets to help brands and retailers drive targeted, measurable growth CHICAGO, April 29, 2026 – NIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the launch of Precision Solutions in the United States, a new integrated solution designed to help brands and retailers make more precise, localized decisions that drive growth.  As shopper behavior becomes more fragmented and varies significantly by location, many organizations struggle to move beyond broad, market-level strategies. This often leads to inefficient spend, missed opportunities, and difficulty proving return on investment.  Precision Solutions helps solve this by enabling a more targeted, localized approach to growth for brands and retailers.  The solution combines NIQ’s retail measurement data, consumer panel data, and advanced analytics into a single platform that allows organizations to identify where growth is happening, target the right opportunities, test strategies in-market, and measure results with confidence.  “For brands, growth today is no longer about doing more everywhere. It is about taking the right actions in the right places,” said Kim Cox, Managing Director, NIQ. “Precision Solutions gives teams the clarity to see where demand truly exists, the confidence to prioritize the stores that matter most, and the evidence to act decisively. When execution is guided by local… -------------------------------------------------------------------------------- Title: Spending stalls post-Easter as shoppers anticipate summer deals URL: https://develop.nielseniq.com/global/en/news-center/2026/spending-stalls-post-easter-as-shoppers-anticipate-summer-deals/ Type: News Center Post Published: 2026-04-29T08:45:36+00:00 Modified: 2026-05-25T18:29:45+00:00 Description: Spending stalls post-Easter as shoppers anticipate summer deals - NIQ: Total Till sales at UK. Explore NIQ. Content: Shoppers remain cautious ahead of the summer months as seasonal offers increase to 26% of sales An earlier than usual Easter resulted in a decline in unit sales (-3.6%) and visits (-4.7%) over the four weeks Ocado (+14%), Lidl (+8.7% ) and M&S (+6.8%) remain the fastest growing retailers, while Asda (-3.9%) and Co-op (-1.5%) saw a decline in sales London, 29th April 2026: Total Till sales at the UK major supermarkets were down (-0.2%) in the four weeks to 18th April after a surge in sales over the Easter bank holiday (+15.4%) according to new data released today by NielsenIQ (NIQ). Following earlier than usual Easter and Mothering Sunday offers, value sales then declined (-11.8%) during the week ending 18th April compared to Easter week 2025, due to both falling earlier in the calendar year by comparison.1 Across all channels, including convenience stores, shoppers spent a total of £16.9b (-2.1%) in the period with sales across the wider convenience channel particularly weak with a decline of -2.9%. Unit sales also declined (-3.6%) over the four-week period partly due to less supermarket visits (-4.7%). Online remained the fastest growing channel with sales growth accelerating to +6.1%. To help demand, retailers also focussed on seasonal… -------------------------------------------------------------------------------- Title: Suikertaks zet koopgedrag op scherp: consument kiest bewuster en let meer op prijs URL: https://develop.nielseniq.com/global/nl/news-center/2026/suikertaks-zet-koopgedrag-op-scherp-consument-kiest-bewuster-en-let-meer-op-prijs/ Type: News Center Post Published: 2026-04-28T06:00:00+00:00 Modified: 2026-04-26T20:18:11+00:00 Description: Suikervrije producten winnen snel terrein in Nederlandse supermarkten en een voorgenomen suikertaks zal deze ontwikkeling verder versnellen. Content: Amstelveen, 28 april 2026 -  Suikervrije producten winnen snel terrein in Nederlandse supermarkten en een voorgenomen suikertaks zal deze ontwikkeling verder versnellen. Dat blijkt uit een consumentenonderzoek onder ruim 10.000 Nederlanders naar koopgedrag rond suikerhoudende producten. De resultaten laten zien dat niet alleen het aanbod verandert, maar ook de manier waarop consumenten hun keuzes maken. Suikerreductie als beleidsprioriteit Sinds het Preventieakkoord in 2018 is suikerreductie een belangrijk speerpunt voor overheid, fabrikanten en retailers. Het huidige kabinet heeft bovendien het voornemen uitgesproken om vanaf 2030 een extra belasting in te voeren op producten met meer dan 6 procent suiker. Deze maatregel zou niet beperkt blijven tot frisdrank, maar ook andere voorverpakte producten raken. Groei van suikervrij in diverse categorieën De impact van deze ontwikkelingen is nu al zichtbaar. In (fris)dranken groeit het aandeel suikervrije producten structureel. Ook buiten dranken, zoals in kauwgom en koude sauzen, is suikervrij de norm of sterk groeiend. Consumenten die online kopen laten daarbij een bovengemiddelde voorkeur voor suikervrije varianten zien. Tegelijkertijd bestaan er duidelijke regionale verschillen: niet elke provincie of stad adopteert suikervrij in hetzelfde tempo. Consument let op suikergehalte én prijs Uit het onderzoek blijkt dat ongeveer 30 procent van de Nederlanders bij aankoop redelijk… -------------------------------------------------------------------------------- Title: Activate Perú con SPSA URL: https://develop.nielseniq.com/global/en/events/2026/activate-peru-con-spsa/ Type: Event Published: 2026-04-27T19:38:12+00:00 Modified: 2026-06-09T17:14:22+00:00 Description: En este evento de lanzamiento para Perú se presentará cómo Super Food Holding RADAR by NIQ se integra al ecosistema de Super Food Holding S.A, la cadena de supermercados más grande del país, y empresa 100% de capital peruano y parte del Grupo Intercorp, permitiendo una toma de decisiones más alineada a la operación real del mercado. Content: Super Food Holding RADAR by NIQ: La nueva forma de tomar decisionesen el retail Peruano Junio 12, 2026 Oficinas Super Food Holding | Piso 6 | Rooftop Calle Morelli 181 – San Borja, Lima, Perú. 9:00 a.m. a 12:00 p.m. RSVP Evento exclusivo por invitaciónInvitación limitada a selección de 1 persona por empresa Haz click aquí y regístrate para confirmar tu asistencia Cuando el retail más grande del país y los fabricantes toman decisiones sobre una misma fuente de datos, el impacto es inmediato. Super Food Holding RADAR by NIQ permite que fabricantes y Super Food Holding S.A, el ecosistema multiformato más grande del país, con más de 1500 tiendas a nivel nacional en sus distintos formatos (supermercados, hard discount, cash & carry, y ecommerce), operen con información compartida, actualizada y accionable, alineada a la realidad del negocio, para reaccionar en tiempo real y priorizar lo que realmente mueve ventas, rentabilidad y ejecución. Sobre el evento Super Food Holding RADAR by NIQ es la plataforma de NIQ diseñada para democratizar y activar la información clave del negocio entre fabricantes y retailers. En este evento de lanzamiento para Perú se presentará cómo Super Food Holding RADAR by NIQ se integra al… -------------------------------------------------------------------------------- Title: NIQ Announces Programming and Keynote Speakers for Annual C360 Conference  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-announces-programming-and-keynote-speakers-for-annual-c360-conference/ Type: News Center Post Published: 2026-04-27T17:07:24+00:00 Modified: 2026-06-02T15:53:42+00:00 Description: NIQ Announces Programming and Keynote Speakers for Annual C360 Conference - NIQ: This year’s event. Explore NIQ. Content: Industry Visionaries Gary Vaynerchuk and Shelly Palmer to Headline Three-Day Event in San Antonio  CHICAGO, April 27, 2026 – NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, will host its annual C360 event, June 8–11, 2026, at the JW Marriott San Antonio Hill Country Resort & Spa in San Antonio, Texas. This year’s event centers around the theme “Built for the Future,” reflecting NIQ’s commitment to helping brands and retailers lead in a world that is moving faster than ever and build genuine organizational readiness for what comes next.  NIQ’s annual signature event will bring together leaders across retail, manufacturing, tech, and media for keynote presentations, expert-led breakout sessions, and real-world case studies. As AI reshapes the digital shelf and consumer behavior grows more fragmented, C360 2026 is designed to give attendees the tools and perspective to make better decisions faster, and with greater confidence.  The curated main stage speaker lineup will reflect the depth and diversity of thinking C360 is known for, and includes two visionary keynote speakers:  Gary Vaynerchuk, Entrepreneur, Chairman of VaynerX, and CEO of VaynerMedia  Shelly Palmer, Professor at Syracuse University and leader in AI and technology  “C360 is built to challenge conventional thinking and bring forward the ideas, innovations, and perspectives shaping the future of our industry,” said Liz Buchanan, President of North America, NIQ. “We are at a pivotal inflection point,… -------------------------------------------------------------------------------- Title: Liderazgo en resiliencia: Cómo prosperar ante cambios permanentes URL: https://develop.nielseniq.com/global/es/events/2026/liderazgo-en-resiliencia-como-prosperar-ante-cambios-permanentes/ Type: Event Published: 2026-04-27T16:21:00+00:00 Modified: 2026-05-27T23:32:57+00:00 Description: Liderazgo en resiliencia: Cómo prosperar ante cambios permanentes - NIQ: Te invitamos a acompañarnos. Descúbrelo. Content: NielsenIQ Chile Liderazgo en resiliencia: Cómo prosperar ante cambios permanentes 26 de mayo | Chile Mandar mensaje Fotografías de nuestro evento Liderazgo en resiliencia: Cómo prosperar ante cambios permanentes Decidir crecimiento en un contexto de consumo más racional El consumidor no dejó de comprar: está decidiendo con más criterio. Prioriza, ajusta y redefine qué marcas, categorías y propuestas de valor merecen su gasto. “Liderazgo en resiliencia: cómo prosperar ante cambios permanentes”, fue un espacio diseñado para líderes que necesitan tomar mejores decisiones en contextos de transformación continua. A partir de aprendizajes clave de nuestros estudios sobre consumo y organizaciones en tiempos de incertidumbre constante, exploraremos cómo leer antes los cambios del consumidor y qué implicancias estratégicas tienen hoy para pricing, portafolio, foco comercial y asignación de recursos. 👉 Un encuentro ejecutivo, basado en evidencia, para reducir ruido, ganar claridad y convertir el contexto en oportunidades reales de crecimiento. Contáctanos para conocer más de NIQ Chile Asegura tu lugar completando el formulario a continuación. Recuerda que la invitación es personal e intransferible. Mandar mensaje Conoce al equipo NielsenIQ Chile que estará en el evento Cynthia Carrasco Manager de Nuevos Negocios, NIQ Conectemos Antonio Roque Homescan Associate Manager, NIQ Conectemos Tihare Moya… -------------------------------------------------------------------------------- Title: Hospitality loses three sites a day in tough first quarter of 2026 URL: https://develop.nielseniq.com/global/en/news-center/2026/hospitality-loses-three-sites-a-day-in-tough-first-quarter-of-2026/ Type: News Center Post Published: 2026-04-27T13:00:00+00:00 Modified: 2026-04-27T07:51:24+00:00 Description: Britain’s hospitality sector lost three venues a day during a difficult first quarter marked by rising pressures. Content: Soaring costs for businesses and consumers led to a 0.3% drop in Britain’s number of licensed premises in the first quarter of 2026, the latest Hospitality Market Monitor reveals.   The report from NIQ, powered by CGA intelligence, shows there were 98,609 outlets at the end of March 2026—305 fewer than in December 2025, and an average of 3.4 net closures per day. It is a second successive quarter-on-quarter drop and suggests that momentum of closures in hospitality is starting to build.  The latest business failures follow relentless inflation in essential areas for hospitality including labour, energy and food and drink, alongside fragile consumer confidence about spending. Ongoing conflicts in the Middle East are likely to trigger further price rises in energy-reliant areas in the short to medium term.  NIQ’s research suggests none of hospitality’s main channels were able to record growth in the first quarter. The casual dining restaurant sector has had a particularly difficult start to 2026, with outlet numbers falling by 0.9% in three months. Bars have also been particularly affected by consumers’ cuts in discretionary spending.   The latest edition of NIQ’s Hospitality Market Monitor also provides expert analysis of Britain’s accommodation sector, which has shown above-average resilience in recent years. Outlet numbers in the licensed hotel segment has grown year-on-year and is only 4.7% smaller than it was at the pre-COVID benchmark of March 2020, compared to a 14.3% drop in all outlets. With some household budgets for holidays running low, and more increases… -------------------------------------------------------------------------------- Title: NIQ analizza le performance di TikTok  Shop a un anno dal lancio in Italia  URL: https://develop.nielseniq.com/global/it/news-center/2026/niq-analizza-le-performance-di-tiktok-shop-a-un-anno-dal-lancio-in-italia/ Type: News Center Post Published: 2026-04-27T09:15:00+00:00 Modified: 2026-04-27T09:15:06+00:00 Description: NIQ analizza le performance di TikTok Shop a un anno dal lancio in Italia - NIQ: NIQ analizza trend. Scopri NIQ. Content: NIQ delinea i tratti del nuovo player nel mercato dell’eCommerce nazionale. A un anno dal lancio, quasi 1 e-shopper su 5 lo ha già utilizzato: utenti più attivi della media, offerta sempre più ampia e un pubblico trasversale che va oltre la Gen Z.  Milano, 27 aprile 2026 – Sbarcato in Italia un anno fa, TikTok shop nel Bel Paese registra una rapida diffusione iniziale, superiore alla media europea. A delineare il quadro è NielsenIQ (NIQ) con i suoi dati aggiornati1 provenienti dal Digital Purchases e-commerce consumer panel. Monitorando le performance del canale, si osserva che TikTok Shop sia stato utilizzato da quasi 1 e-shopper su 5 e che occupa la quattordicesima posizione come player e-commerce sul mercato nazionale in base al fatturato.  Nella fotografia scattata da NIQ, sono rientrati anche parametri che hanno tracciato quanto e come i consumatori in Italia acquistano su TikTok Shop. Innanzitutto, in Italia, la frequenza di acquisto si attesta attualmente a 2,7 transazioni all'anno, contro le 8,9 del Regno Unito. Questo divario riflette i diversi livelli di maturità del mercato del commercio via piattaforma, che risulta più sviluppato nel Regno Unito, grazie anche al lancio anticipato di TikTok Shop.  Ad essere rilevato anche lo scontrino medio, che si attesta a 24,5€, mantenendosi in linea con gli altri mercati coinvolti nello studio – a “pesare” di più in Europa quello tedesco con 30.3€. In aggiunta, la quota di portafoglio per il mercato tricolore corrisponde a 4,4% (vs. 9,5% in Regno Unito).  “Nel contesto di un e‑commerce italiano sempre più maturo e in crescita - +9,1% a valore nel Largo Consumo nel 2025, i nostri… -------------------------------------------------------------------------------- Title: Salud, comodidad y comercio electrónico: NIQ revela los 10 factores impulsores del mercado alimentario español en 2026  URL: https://develop.nielseniq.com/global/es-eu/news-center/2026/salud-comodidad-y-comercio-electronico-niq-revela-los-10-factores-impulsores-del-mercado-alimentario-espanol-en-2026/ Type: News Center Post Published: 2026-04-27T09:00:00+00:00 Modified: 2026-04-23T09:44:06+00:00 Description: Salud, comodidad y comercio electrónico: NIQ revela los 10 factores impulsores del mercado. Explore NIQ. Content: La alimentación con intención, el cuidado integral, el control del peso, los productos deportivos, las alternativas saludables, los básicos reinventados, los envases transparentes, la innovación disruptiva o el auge del e-commerce, son tendencias que ya despuntaron en 2025 pero que protagonizan el comportamiento de este año.     Madrid, 27 de abril de 2026. NIQ ha presentado su último análisis “El mercado de la alimentación en España: crecimiento, hábitos y oportunidades en un mercado en estabilización”, donde se refleja que la alimentación es un sector que continúa siendo el principal motor del Gran Consumo y que encara 2026 con un consumidor más activo, más informado con nuevas prioridades de compra y marcado por dos aspectos fundamentales: la conveniencia y la salud.   En este sentido, hay que resaltar que la sección de productos de alimentación fue la responsable del 69% del crecimiento de las ventas totales de la cesta de gran consumo, alcanzando una cifra de 58.582 millones de euros y registrando un crecimiento del 4,6% durante el pasado año 2025, respecto al año anterior. Esta tendencia sigue en progresión durante los primeros compases de este año, con un peso del 67% y una cifra de las ventas en valor de 14.814 millones de euros en el primer trimestre, lo que supone un aumento del 5,2%, respecto al mismo periodo de 2025, con… -------------------------------------------------------------------------------- Title: ​​Konsumklima im Sinkflug​ URL: https://develop.nielseniq.com/global/de/news-center/2026/konsumklima-im-sinkflug/ Type: News Center Post Published: 2026-04-27T06:06:00+00:00 Modified: 2026-04-24T13:53:22+00:00 Description: ​​Konsumklima im Sinkflug​ - NIQ: Nürnberg, 19. Dezember 2025 – Am Jahresende zeigt sich die. Jetzt entdecken. Content: Nürnberg, 27. April 2026 – Die Verbraucherstimmung gibt infolge des Iran-Kriegs abermals nach: Der Konsumklima-Indikator sinkt den Erwartungen der Verbraucher nach für Mai 2026 nochmals deutlicher als im Vormonat. Er weist nun -33,3 Punkte auf, und ist damit im Vergleich zum Vormonat (revidiert -28,1 Punkte) um weitere 5,2 Punkte gesunken. Besonders trüben sich die Einkommenserwartungen ein, aber auch die Anschaffungsneigung fällt merklich pessimistischer aus. Die Sparneigung geht indes leicht zurück, bleibt aber auf hohem Niveau. Dies zeigen die aktuellen Ergebnisse des NIM Konsumklimas powered by GfK, das seit Oktober 2023 gemeinsam vom Nürnberg Institut für Marktentscheidungen (NIM), Gründer der GfK und NIQ/GfK herausgegeben wird.  Einbruch der Einkommenserwartungen Die Einkommenserwartungen der Verbraucher, die bereits letzten Monat deutlich nachgegeben haben, brechen im April um weitere 18,1 Punkte ein und liegen nun bei -24,4 Punkten. Wie im letzten Monat spielen die abgekühlten Konjunkturerwartungen und die anziehenden Preiserwartungen eine entscheidende Rolle für diese Entwicklung. Eine Langfristanalyse des NIM zeigt: Die Einkommenserwartungen sind eng mit der von den Verbrauchern erwarteten Inflation verknüpft. Effekte zwischen den Inflationserwartungen der Verbraucher und Anschaffungs- bzw. Sparneigung zeigen sich leicht zeitversetzt und fallen geringer aus.1  Anschaffungsneigung sinkt, Sparneigung ist nahezu unverändert   Die Anschaffungsneigung zeigt in diesem Monat einen Rückgang um 3,5 Punkte auf -14,4 Punkte. Dies markiert im längerfristigen Vergleich ein Zwei-Jahres-Tief.   Die Sparneigung, die angibt, ob es die Menschen angesichts der allgemeinen Wirtschaftslage derzeit für ratsam halten, zu sparen, zeigt einen leichten Rückgang und liegt mit einem Minus von 2,4 Punkten auf einem nach wie vor hohen Niveau (16,1 Punkte).  „Die Verbraucherstimmung gibt nochmal deutlicher stärker nach als im Vormonat und liegt nun bei -33,3 Punkten. Dies ist der niedrigste Wert seit Februar 2023“, erklärt Rolf Bürkl, Head of Consumer Climate beim NIM. „Die Einkommenserwartungen brechen infolge der gestiegenen Inflation… -------------------------------------------------------------------------------- Title: How Health, Regulation, and Longevity are Reshaping Canadian FMCG Demand URL: https://develop.nielseniq.com/global/en/events/2026/how-health-regulation-and-longevity-are-reshaping-canadian-fmcg-demand/ Type: Event Published: 2026-04-24T17:24:22+00:00 Modified: 2026-05-25T19:40:46+00:00 Description: Data‑driven webinar on Canadian health and wellness trends—front‑of‑pack labels, gut health, and healthy aging linked to real buying behaviour. Content: How Health, Regulation, and Longevity are Reshaping Canadian FMCG Demand On-Demand Watch the Session Here Resources Click Here to Watch Canadian consumers’ relationship with health and wellness is undergoing a fundamental shift See how regulation, functional health, and longevity priorities are reshaping Canadian FMCG demand   Connect what Canadians say about health and wellness with what they actually buy   Get an early look at where health‑driven disruption is happening now, and where the next growth opportunities exist  For FMCG brands and retailers, understanding not just what consumers say, but how they actually shop is critical to navigating this evolving landscape.  Join us for a 60‑minute insights webinar that uniquely connects original consumer survey research with real‑world purchasing behaviour and retail measurement data. Together, these perspectives reveal how Canadians are responding across three distinct—but deeply interconnected—dimensions of health and wellness.  This session offers a focused preview of findings from three standalone research reports, each available separately for deeper exploration.  What We Covered: Front‑of‑Pack (FOP) Nutrition Symbols  With Canada’s FOP nutrition labeling now in effect, mandatory warnings for high fat, sugar, and sodium are beginning to reshape shopper behavior. We’ll examine rising awareness of FOP symbols, which categories are most disrupted, how FOP‑labeled products perform versus non‑FOP alternatives, and early evidence of purchase shifting. Gut Health  Gut… -------------------------------------------------------------------------------- Title: Webinar: Health on the Shelf URL: https://develop.nielseniq.com/global/en/events/2026/health-on-the-shelf-western-europe-webinar/ Type: Event Published: 2026-04-24T17:12:53+00:00 Modified: 2026-06-18T15:50:37+00:00 Description: Join our webinar to discover what product attributes matter the most to European Consumers in the FMCG Industry. Content: Health on the Shelf: Product Attributes That Matter Most across Western Europe On-demand Webinar May 28th, 12 pm CET, 11 am GMT Watch on demand Resources Select the resources you would like to download. Webinar Recording Webinar description Conscious consumerism is no longer a niche trend — it is reshaping consumer behaviour, brand competition and retail strategies across Western Europe.  From personal wellbeing to planetary impact, consumers in 2026 are making increasingly deliberate choices. These decisions are fuelled by weight-loss medication, longevity goals, more active lifestyles, and a growing expectation for food, beverage, and Personal Care products that are ethical, sustainable and locally sourced.  At the same time, brands are facing intensified pressure from own-label ranges and fast-moving challenger brands, while retailers expand shelf space and leverage digital influence to respond to evolving health and sustainability expectations.  But what really drives choice at the moment of purchase?  Which product attributes are European consumers actively searching for when shopping for FMCG brands — and how do those expectations translate into real buying behaviour?  As health and sustainability become core decision drivers, understanding what consumers say they want versus what they actually buy and consume has become critical for FMCG and Personal Care manufacturers and retailers alike.  Join our experts for a free Webinar as they unpack fresh, data-driven insights on:  What are the emerging product attributes driving growth across European… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/cs/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-04-24T16:12:59+00:00 Modified: 2026-05-06T14:22:22+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ. Content: Oznámení o ochraně osobních údajů společnosti NIQ Strategic Analytics and Insights  Toto oznámení o ochraně osobních údajů platí pro nové účastníky průzkumu a nabývá účinnosti dnem 16. ledna 2026.  Děkujeme, že jste souhlasili s účastí v našem průzkumu trhu. Společnost NielsenIQ již desítky let udává globální standardy v oblasti průzkumu trhu a spotřebitelských trendů. Naše poznatky vycházejí z reprezentativních vzorků populace a pomáhají našim klientům (např. výrobcům, maloobchodníkům, mediálním společnostem, neziskovým organizacím a vládním orgánům) zjistit, co spotřebitelé sledují, poslouchají a kupují. Vaše účast v tomto průzkumu pomáhá společnostem porozumět vašemu chování a preferencím, což jim často pomáhá poskytovat lepší spotřebitelské produkty a služby.    Toto oznámení o ochraně osobních údajů („oznámení“) popisuje, jak společnost Nielsen Consumer LLC („NielsenIQ“, „NIQ“, „my“ nebo „nás“), jako správce údajů, nakládá s osobními údaji, které shromažďujeme, a jaká práva můžete mít ohledně těchto údajů. Údaje shromažďujeme prostřednictvím našich online a offline interakcí s vámi prostřednictvím našich webových stránek nebo chatbotů (naše „platformy“), osobně nebo telefonicky v rámci náborových aktivit a vaší dobrovolné účasti v jakémkoli z našich průzkumů („průzkumy“). V tomto oznámení vás označujeme jako „účastníka“ průzkumu. Účast v našich průzkumech je vždy dobrovolná.  Společnost NIQ patří do skupiny společností uvedených zde, které společně tvoří „skupinu NIQ“. Toto oznámení se nevztahuje na… -------------------------------------------------------------------------------- Title: NIQ Insights: Asia Pacific Consumers Redefine Value Amid Ongoing Uncertainty URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-insights-asia-pacific-consumers-redefine-value-amid-ongoing-uncertainty/ Type: News Center Post Published: 2026-04-24T13:21:03+00:00 Modified: 2026-05-25T21:16:45+00:00 Description: NIQ Insights: Asia Pacific Consumers Redefine Value Amid Ongoing Uncertainty - NIQ: With uncertainty. Explore NIQ. Content: NIQ insights outline a multi-phase framework to help FMCG brands navigate ongoing uncertainty and evolving consumer expectations in Asia Pacific. With uncertainty persisting, Asia Pacific consumers are managing spending more intentionally underscoring the need for FMCG brands to focus on availability, pricing discipline, and clear value communication. Singapore, April 27, 2026 — NielsenIQ (NYSE: NIQ), a leader in consumer intelligence, today shares new insights on how FMCG brands can navigate ongoing uncertainty and evolving consumer expectations in Asia Pacific, based on its latest thought leadership, Beyond Oil Shocks: FMCG Strategies in an Uncertain World. Across Asia Pacific, uncertainty is no longer episodic. It is structural. Ongoing geopolitical tensions, cost pressures, and shifting demand patterns are reinforcing more intentional, value-driven consumer behavior rather than triggering sudden change. “This is not about any single event. It is about the reality that unpredictability is here to stay,” said Craig Houliston, APAC Above Market and Insights Lead at NIQ. “Brands that understand how pressures evolve over time will be better equipped to respond with clarity and precision.”     Multi-phase reality for FMCG brands NIQ outlines a multi‑phase framework to help FMCG brands navigate ongoing uncertainty and operate in a more complex and prolonged disruption… -------------------------------------------------------------------------------- Title: Restaurants return to growth in March but hospitality’s cost fears mount  URL: https://develop.nielseniq.com/global/en/news-center/2026/restaurants-return-to-growth-in-march-but-hospitalitys-cost-fears-mount/ Type: News Center Post Published: 2026-04-24T07:00:00+00:00 Modified: 2026-05-25T21:16:47+00:00 Description: Restaurants returned to growth in March despite rising operational costs and cautious consumer spending. Content: Restaurants' like-for-like sales rise 2.5% from March 2025 Pubs' sales only 0.2% up and bars drop 2.6% Openings push hospitality's total sales growth above inflation Britain’s restaurant groups finished a difficult first quarter with modest like-for-like growth in March, the new NIQ RSM Hospitality Business Tracker reveals.  The Tracker—produced by NIQ, powered by CGA intelligence, in association with RSM—shows restaurants’ sales in the month were 2.5% ahead of March 2025. It is a welcome sign of consumers’ readiness to eat out, especially on big occasions like Mother’s Day.  Pub groups meanwhile achieved a like-for-like increase of only 0.2% in March, despite a boost from St Patrick’s Day celebrations in the middle of the month. It was the first time that restaurants have outpaced pubs for growth for 16 months. Managed bars saw trading fall by 2.6% year-on-year, while there was marginal growth of 0.9% in the on-the-go segment.  When channels are combined, Britain’s leading managed hospitality groups achieved like-for-like growth of 0.9% in March. While this is a better performance than either January or February, it is well below Britain’s recent rate of inflation.  January or February, it is well below Britain’s recent rate of inflation. New openings deliver growth but cost fears build  The NIQ RSM Hospitality Business Tracker also indicates the continued cautious expansion of managed groups. On a total sales basis—including at venues launched by hospitality groups in the last 12 months—their sales rose 4.3%—just ahead of inflation. NIQ’s recent Business Confidence Survey with Zonal… -------------------------------------------------------------------------------- Title: NIQ and INTAGE HD Partner to Expand Retail Measurement Across Japan and Global Markets URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-and-intage-partner-to-expand-retail-measurement-across-japan-and-global-markets/ Type: News Center Post Published: 2026-04-24T02:00:00+00:00 Modified: 2026-04-22T15:16:36+00:00 Description: NIQ and INTAGE HD Partner to Expand Retail Measurement Across Japan and Global Markets - NIQ: Through. Explore NIQ. Content: Tokyo, JAPAN, April 24, 2026 — NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and INTAGE HOLDINGS Inc. (hereafter "INTAGE HD"), a leading market research company in Japan, today announced a mutual sales partnership to expand access to retail measurement insights between Japan and global markets. Through the collaboration, NIQ and INTAGE HD bring together complementary strengths— INTAGE HD’s deep local retail store panel data and insights into the Japanese domestic market, and NIQ’s global and regional retail store panel data and insights into various international markets—to enable better comparison and understanding of market performance and trends across countries and regions. This collaboration enhances both companies’ ability to support clients with more consistent and comparable insights, helping clients unlock growth opportunities across markets. The collaboration enables global clients to access INTAGE HD’s nationwide retail store panel data in Japan (SRI+ and SRI+EC) to support market entry and expansion. NIQ's network will enable smoother access to data and insights on the Japanese market. At the same time, clients in Japan will gain access to NIQ’s global Retail Measurement Services (RMS), covering more than 100 countries and regions, supporting international growth. “Clients today are increasingly looking for a more complete and connected… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/sv/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-04-24T00:27:56+00:00 Modified: 2026-05-06T14:38:52+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ. Content: NIQ Strategic Analytics and Insights – Integritetspolicy  Denna integritetspolicy gäller från och med den 16 januari 2026 för nya deltagare i undersökningen.  Tack för att du har gått med på att delta i vår marknadsundersökning. I årtionden har NielsenIQ satt den globala standarden för marknads- och konsumentundersökningar. Våra insikter baseras på representativa urval av befolkningen och hjälper våra kunder (t.ex. tillverkare, återförsäljare, mediebolag, ideella organisationer och myndigheter) att få kunskap om vad konsumenter tittar på, lyssnar på och köper. Ditt deltagande i denna undersökning hjälper företag att förstå ditt beteende och dina preferenser, vilket ofta hjälper dem att tillhandahålla bättre konsumentprodukter och tjänster.    Denna integritetspolicy (”Policy”) beskriver hur Nielsen Consumer LLC (”NielsenIQ”, ”NIQ”, ”vi” eller ”oss”), i egenskap av personuppgiftsansvarig, hanterar de personuppgifter vi samlar in och de rättigheter du kan ha avseende dessa uppgifter. Vi samlar in data genom våra interaktioner med dig online och offline via våra webbplatser eller chattbottar (våra ”plattformar”), personligen eller via telefon som en del av rekryteringsinsatser och ditt frivilliga deltagande i någon av våra undersökningar (”undersökningar”). I denna policy hänvisar vi till dig som en ”deltagare” i undersökningen. Deltagande i våra undersökningar är alltid frivilligt.  NIQ tillhör den grupp av företag som anges här, vilka tillsammans bildar ”NIQ-gruppen”. Detta meddelande gäller inte för någon… -------------------------------------------------------------------------------- Title: How Car Buying is Changing in Eastern Europe & Türkiye URL: https://develop.nielseniq.com/global/en/events/2026/from-ownership-to-intention-how-car-buying-is-changing-in-eastern-europe-turkiye/ Type: Event Published: 2026-04-23T23:31:34+00:00 Modified: 2026-06-22T12:22:14+00:00 Description: Today’s auto consumer is undergoing rapid change, from rising used car demand to evolving ownership patterns and declining brand loyalty. Content: Webinar From Ownership to Intention How Car Buying is Changing in Eastern Europe & Turkiye Now Available On-Demand Watch the recording Resources Select the resources you would like to download. Webinar: From Ownership to Intention: How Car Buying is Changing in Eastern Europe & Türkiye About This Webinar Today’s auto consumer is undergoing rapid change — from rising used car demand to evolving household ownership patterns and declining brand loyalty. In this replay, we uncover what’s driving these behavioral shifts and what they mean for OEMs, importers, dealers, and fleet managers. The session explores how ownership models, purchase intentions, and loyalty are evolving, and what the data reveals about the future of car buying in Eastern Europe. Understanding these shifts is critical for staying ahead of market disruption. Watch the recording Resources Select the resources you would like to download. Webinar: From Ownership to Intention: How Car Buying is Changing in Eastern Europe & Türkiye Who Should Watch  Original Equipment Manufacturers (OEM) marketing leaders   Product planners  Dealer networks  Fleet managers  Leasing companies … and anyone looking to understand how consumer behavior is transforming the region's automotive industry.  What to Expect   Market Reality Check  New vs. Used vs. Company Cars Brand Loyalty &… -------------------------------------------------------------------------------- Title: ​​​​​​Consumer confidence score down four points in April to -25 URL: https://develop.nielseniq.com/global/en/news-center/2026/consumer-confidence-score-down-four-points-in-april-to-25/ Type: News Center Post Published: 2026-04-23T23:01:00+00:00 Modified: 2026-06-02T15:55:19+00:00 Description: Consumer confidence dropped sharply in April as financial pressures and economic uncertainty intensified. Content: With the third monthly fall in confidence in a row, consumers are getting the jitters    London, April 24th, 2026 – GfK’s long-running Consumer Confidence Index fell four points to -25 in April. Four measures were down and one was flat, compared to last month’s announcement. These are the current findings of the GfK Consumer Confidence Barometer (CCB) powered by NIM. The CCB has been published jointly by GfK and the Nuremberg Institute for Market Decisions (NIM), the founder of GfK, since October 2023.    Neil Bellamy, Consumer Insights Director at GfK, an NIQ Company, says: “Consumers really do have the jitters now. The anxiety we saw last month has deepened with a four-point fall in April’s consumer confidence headline score to -25. It is a year since we last saw a monthly drop of this size, and we have to go back to October 2023 to find the last time consumer confidence was lower. The biggest declines are in perceptions of the UK economy, with an eight-point slide in views on the economic picture over the last 12 months, and a six-point fall in the forward-looking measure to -43, its lowest level since February 2023. Consumers were arguably resilient about their personal finances in March, but this month’s finance measures, looking back a year (-11) and looking forward (-4), have seen significant slides. Everyone is grappling with rapid price rises,… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/sk/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-04-23T22:39:39+00:00 Modified: 2026-05-06T14:36:35+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ. Content: Oznámenie o ochrane osobných údajov spoločnosti NIQ Strategic Analytics and Insights  Toto oznámenie o ochrane osobných údajov platí pre nových účastníkov prieskumu a nadobúda účinnosť 16. januára 2026.  Ďakujeme, že ste súhlasili s účasťou v našom prieskume trhu. Spoločnosť NielsenIQ už desaťročia stanovuje globálny štandard v oblasti prieskumu trhu a spotrebiteľského správania. Naše poznatky vychádzajú z reprezentatívnych vzoriek populácie a pomáhajú našim klientom (napr. výrobcom, maloobchodníkom, mediálnym spoločnostiam, neziskovým organizáciám a vládam) zistiť, čo spotrebitelia sledujú, počúvajú a kupujú. Vaša účasť v tomto prieskume pomáha spoločnostiam pochopiť vaše správanie a preferencie, čo im často pomáha poskytovať lepšie spotrebiteľské produkty a služby.    Toto oznámenie o ochrane osobných údajov („Oznámenie“) opisuje, ako spoločnosť Nielsen Consumer LLC („NielsenIQ“, „NIQ“, „my“ alebo „nás“), ako správca údajov, nakladá s osobnými údajmi, ktoré zhromažďujeme, a aké práva môžete mať v súvislosti s týmito informáciami. Údaje zbierame prostredníctvom našich online a offline interakcií s vami cez naše webové stránky alebo chatboty (naše „Platformy“), osobne alebo telefonicky v rámci náborových aktivít a vašej dobrovoľnej účasti v akomkoľvek z našich prieskumov („Prieskumy“). V tomto Oznámení sa na vás odvolávame ako na „účastníka“ prieskumu. Účasť v našich prieskumoch je vždy dobrovoľná.  Spoločnosť NIQ patrí do skupiny spoločností uvedených tu, ktoré spolu tvoria „skupinu NIQ“. Toto oznámenie sa nevzťahuje na žiadny iný produkt alebo službu vo vlastníctve spoločnosti NielsenIQ ani žiadnej inej tretej… -------------------------------------------------------------------------------- Title: NIQ Launches Commerce Lab to Build the Data and Measurement Layer for AI-Driven Commerce URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-launches-commerce-lab-to-build-the-data-and-measurement-layer-for-ai-driven-commerce/ Type: News Center Post Published: 2026-04-23T13:24:10+00:00 Modified: 2026-06-05T09:53:02+00:00 Description: NielsenIQ (NYSE: NIQ) today announced the launch of NIQ Commerce Lab, where the company is building the technology infrastructure for AI-driven commerce.  Content: CHICAGO (April 23, 2026) – NielsenIQ (NYSE: NIQ) today announced the launch of NIQ Commerce Lab, where the company is building the technology infrastructure for AI-driven commerce. The Lab will develop the data platforms, APIs, and measurement systems that power how products are discovered, evaluated, and purchased in AI-mediated environments.  This includes what the industry often refers to as agentic commerce, but extends across quick commerce, social commerce, and other emerging channels—where AI is becoming the common layer shaping how consumers navigate choices and how decisions are made in real time.  AI systems are rapidly moving from supporting decisions to making them—playing an increasingly central role in how commerce operates. Their effectiveness depends on the intelligence behind them.  AI is Becoming the Operating Layer of Global Commerce  NIQ ensures that the intelligence behind these systems is accurate, complete, and grounded in real-world behavior—reflecting how consumers actually buy, what products are really available, and how markets operate.  Across the industry, however, the data and measurement required to support this shift remains incomplete. Product data is inconsistent, real-world purchasing behavior is fragmented, availability signals are unreliable, and measurement lacks objectivity. These gaps limit the accuracy, trust, and scalability of AI-driven commerce—and can determine whether products are represented, recommended, or overlooked entirely.  Building the Intelligence Layer for Agentic Commerce  The NIQ Commerce Lab will advance a core pillar of NIQ’s AI strategy: Commerce Intelligence.  Commerce Intelligence is NIQ’s approach to bringing together the full range of signals that shape the market—product,… -------------------------------------------------------------------------------- Title: AI in Ecommerce & Agentic Commerce Solutions | NIQ URL: https://develop.nielseniq.com/global/en/solutions/market-measurement/agentic-commerce/ Type: Solution Published: 2026-04-22T20:12:03+00:00 Modified: 2026-07-07T19:40:12+00:00 Description: See how NIQ's agentic commerce solutions help you stay visible and measurable as AI reshapes product discovery and purchase. Content: Agentic Commerce for the AI Era of Retail NIQ is building the intelligence infrastructure that agentic commerce depends on - powering AI-driven product discovery, decisioning, and purchasing with trusted data, objective measurement, and real-world validation.  Talk to an expert AI is becoming the operating layer of global commerce NIQ ensures that the intelligence behind these systems is accurate, complete, and grounded in real-world behavior - reflecting how consumers buy, what products are available, and how markets operate. Across the industry, however, the data and measurement required to support this shift remains incomplete. Product data is inconsistent, real-world purchasing behavior is fragmented, availability signals are unreliable, and measurement lacks objectivity. These gaps limit the accuracy, trust, and scalability of AI-driven commerce - and can determine whether products are represented, recommended, or overlooked entirely. Introducing the NIQ Commerce Lab The NIQ Commerce Lab will advance a core pillar of NIQ’s AI strategy: Commerce Intelligence.  Commerce Intelligence is NIQ’s approach to bringing together the full range of signals that shape the market - product, consumer, and retailer data - into a unified system that can understand complex dynamics and power AI-driven decisions that were previously out of reach. Together, these capabilities are designed… -------------------------------------------------------------------------------- Title: Online Grocery Sales Power Omnichannel Growth as Market Poised to Reach $452 Billion by 2028 URL: https://develop.nielseniq.com/global/en/news-center/2026/online-grocery-sales-power-omnichannel-growth-as-market-poised-to-reach-452-billion-by-2028/ Type: News Center Post Published: 2026-04-22T19:20:39+00:00 Modified: 2026-04-22T19:20:43+00:00 Description: Online Grocery Sales Power Omnichannel Growth as Market Poised to Reach $452 Billion by 2028 - NIQ. Explore NIQ. Content: The Food Industry Association and NIQ unveil the latest ecommerce report ARLINGTON, VA, April 22, 2026 — FMI–The Food Industry Association and NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, find that grocery shopping is no longer a choice between store and screen, but instead a seamless blend of both in the latest Digital Engagement Transforms Grocery Shopping 2026 report. With omnichannel behaviors as the new normal, total U.S. online grocery sales will reach $452 billion by 2028, making ecommerce a primary engine of grocery progress.  The report finds that ecommerce now drives nearly three-quarters of total grocery dollar growth. In 2025 alone, online sales contributed close to 75% of total grocery dollar growth, while in-store sales remained relatively stable.   "Ecommerce is poised for extensive growth,” said Jack O’Leary, director of ecommerce strategic insights for NIQ. “With online grocery sales increasing at a projected 11.6% annual rate through 2028 and already accounting for about one-fifth of total grocery spending, success now hinges on how well retailers connect digital and physical experiences into one cohesive journey.”  Food represents one of the largest opportunities for category expansion within ecommerce. While food purchases remain primarily store-led, online food sales jumped nearly 19% in 2025. The report finds that without ecommerce, many grocery categories would post flat or declining sales, reinforcing the role of digital as a competitive lever rather than a complementary add-on.  “Omnichannel shopping is now the norm for most households,” said Steve Markenson, vice president, research… -------------------------------------------------------------------------------- Title: Precision Solutions  URL: https://develop.nielseniq.com/global/en/products/precision-solutions/ Type: Product Published: 2026-04-22T17:53:51+00:00 Modified: 2026-05-07T21:54:14+00:00 Description: End‑to‑end localization analytics built on NIQ’s most robust retail, consumer, and shopper data—empowering smarter, faster, store‑level growth decisions.  Content: Precision Solutions End‑to‑end localization analytics built on NIQ’s most robust retail, consumer, and shopper data—empowering smarter, faster, store‑level growth decisions.  Request a demo Solutions / Precision Solutions Solutions Get in touch Identify, test, and optimize growth at the local level. With Precision Solutions, you can win local demand by:  Identifying high‑potential markets, neighborhoods, and stores  Pinpointing the shoppers and buyers that drive growth  Testing executions in‑market to prove what works before scaling  Optimizing assortment, pricing, promotions, and activation with confidence  [embed]https://fast.wistia.com/embed/medias/nou5ye4aak/swatch[/embed] Built for today’s shift from mass strategies to micro growth, Precision Solutions replaces fragmented tools with a single, integrated platform that turns local insight into measurable action.  Why choose Precision Solutions? Growth no longer happens in the averages—it happens locally.  Focus commercial investments on the highest value stores, markets, and shoppers—rather than spreading spend evenly. Validate strategies through in‑market testing and proven measurement before committing budget at scale. Optimize execution using predictive modeling to maximize ROI and minimize risk.  Localized growth analytics designed to turn insight into action—store by store. Start today See the NIQ Difference Built on NIQ’s trusted data and engineered for real‑world execution Unmatched integration of retail, consumer, and shopper data—grounded in NIQ’s global measurement leadership.  Rigorously validated through in market testing and side by side comparisons to ensure accuracy and confidence. … -------------------------------------------------------------------------------- Title: From Complex to Connected: Making Commerce Data AI‑Ready  URL: https://develop.nielseniq.com/global/en/events/2026/from-complex-to-connected-making-commerce-data-ai-ready/ Type: Event Published: 2026-04-22T15:11:09+00:00 Modified: 2026-05-25T15:08:30+00:00 Description: From Complex to Connected: Making Commerce Data AI‑Ready - NIQ: Now available on demand, this. Explore NIQ. Content: Podcast | From Complex to Connected: Making Commerce Data AI‑Ready   Now Available On-Demand Watch the recording Resources Select the resources you would like to download. Podcast recording: From Complex to Connected: Making Commerce Data AI‑Ready   About This Podcast Now available on demand, this LinkedIn Live session hosted by The FMCG Guys and featuring experts from NIQ and Henkel dives into one of the most critical enablers of AI‑driven commerce success: connected, high‑quality commerce data. As brands face an explosion of data across offline, online, retail media, and digital shelf environments, this conversation cuts through the hype to focus on the real work required to make data usable, actionable, and AI‑ready. The experts explore why data abundance does not equal data advantage, how fragmentation and complexity are slowing decision‑making, and what foundations brands must build to unlock AI’s true commercial impact from measurement to activation. Watch the recording Resources Select the resources you would like to download. Podcast recording: From Complex to Connected: Making Commerce Data AI‑Ready   What You’ll Learn From Data Abundance to Data Usefulness  Why having more data no longer guarantees better decisions  The challenge of complexity across omni‑commerce data sources  How connectivity transforms fragmented data into actionable intelligence  Why… -------------------------------------------------------------------------------- Title: NIQ and Stirista Announce Collaboration to Advance Privacy-Safe Audience Solutions  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-and-stirista-announce-collaboration-to-advance-privacy-safe-audience-solutions/ Type: News Center Post Published: 2026-04-21T15:39:21+00:00 Modified: 2026-04-21T15:40:16+00:00 Description: NIQ and Stirista Announce Collaboration to Advance Privacy-Safe Audience Solutions - NIQ: Through the. Explore NIQ. Content: Relationship aligns purchase-based intelligence with data-driven activation capabilities to support more effective advertising planning and activation  CHICAGO (April 21, 2026) — NIQ, a leading consumer intelligence company, and Stirista, a provider of identity‑driven marketing solutions, today announced a strategic collaboration to develop new audience solutions, media planning capabilities, and activation use cases for advertisers and brands. Through the relationship, NIQ and Stirista will enhance their abilities to develop robust audience definitions, improve campaign planning, and support marketing performance across channels. The collaboration also enables marketers to harness modeled intent data and purchase-based insights to activate campaigns through Stirista’s platform. As part of the relationship, NIQ will use insights informed by the collaboration with Stirista to advance its consumer research and analytics, strengthening how it supports audience design and planning. Specifically, Stirista will contribute privacy‑safe consumer insights related to mobile device usage, professional status, and digital media consumption. Informed by these insights, NIQ will enhance its audience design and segmentation capabilities within its privacy‑safe consumer framework. “Today’s advertisers need to move seamlessly from insight to action without compromising privacy,” said Josh Pisano, General Manager of Global Media, NIQ. “By combining NIQ’s intelligence with Stirista’s activation platform, we’re enabling brands to plan smarter and activate with greater… -------------------------------------------------------------------------------- Title: Webinar | Agentic Commerce Transforms the Path to Purchase URL: https://develop.nielseniq.com/global/en/events/2026/the-new-shape-of-shopping-agentic-commerce-path-to-purchase/ Type: Event Published: 2026-04-20T15:27:51+00:00 Modified: 2026-07-07T15:04:29+00:00 Description: Webinar | Agentic Commerce Transforms the Path to Purchase: Learn how agentic commerce is creating a. Explore NIQ. Content: The New Shape of Shopping: How Agentic Commerce Transforms the Path to Purchase Webinar June 25th, 2026 1:00 PM ET Watch the Recording & Download the Presentation Resources Select the resources you would like to download. The New Shape of Shopping - Webinar Recording The New Shape of Shopping - Webinar Presentation Webinar description Agentic commerce is creating a new rhythm in the way people shop. Instead of starting with broad searches and long product lists, more decisions are forming through guided interactions and context‑aware prompts. This shift changes where influence happens and how quickly a shopper moves from curiosity to choice. This session examines how this new rhythm affects brands and consumers alike. We explore the emerging journey shapes, the moments where guidance replaces searching, and the opportunities for brands to show up in meaningful, helpful ways as the path to purchase continues to evolve. Watch the Recording & Download the Presentation Resources Select the resources you would like to download. The New Shape of Shopping - Webinar Recording The New Shape of Shopping - Webinar Presentation Featured Speaker: Jack O’Leary Director, E-Commerce Strategic Thought Leadership  NielsenIQ Jack brings over a decade of expertise in digital commerce. During his career, Jack has… -------------------------------------------------------------------------------- Title: Insight Summit Austria 2026 URL: https://develop.nielseniq.com/global/en/events/2026/insight-summit-austria-2026/ Type: Event Published: 2026-04-20T14:06:51+00:00 Modified: 2026-06-10T08:02:39+00:00 Description: Join us for the Insight Summit Austria 2026 to discover key market opportunities and strategies for sustainable growth. Content: NIQ Insight Summit 2026 Intelligence that moves commerce. 15. September | 14:30 – 19:00k47 Wien Jetzt anmelden Vielen Dank für Ihre Anmeldung! Sie erhalten in Kürze eine Bestätigung via E-Mail von uns.Hier können Sie sich den Termin in Ihren Outlook Kalender herunterladen. Download Outlook Kalender Während Märkte sich neu sortieren, entstehen Chancen, die nur wenige früh genug erkennen. Neue Technologien und Bedürfnisse verschieben Grenzen – schneller, als viele Unternehmen reagieren können. Die spannendsten Marktchancen entstehen dort, wo sich die Spielregeln verändern. 2026 ist der entscheidende Moment – stellen Sie die Weichen für morgen. Erkennen Sie Veränderungen früh und definieren Sie die Spielregeln für Ihr Unternehmen und nachhaltiges Wachstum neu. Der NIQ Insight Summit Austria liefert Orientierung und zeigt, wie Sie trotz schwierigem Umfeld wachsen können. In unserem exklusiven Event beleuchten wir unter anderem die sich wandelnden Konsumentenbedürfnisse, die Transformation von Handel und Shopper Journey oder den strategischen Einsatz von Künstlicher Intelligenz. Gemeinsam mit NIQ Expertinnen und Experten, World Data Lab und weiteren führenden Marken und Händlern fokussieren wir uns auf zentrale Zukunftsthemen – hier ein kleiner Vorgeschmack:Keynote World Data Lab: The Next 100 Million: How Consumer Class expansion in Europe will redefine brands. NIQ Insight Summit Austria 2026 Agenda Welcoming & Registration 14:30 – 15:00 Intelligence… -------------------------------------------------------------------------------- Title: NIQ Brandbank and Prodx Unite to Advance Retail Personalization  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-brandbank-and-prodx-unite-to-advance-retail-personalization/ Type: News Center Post Published: 2026-04-20T14:03:35+00:00 Modified: 2026-04-20T14:14:41+00:00 Description: NIQ Brandbank and Prodx Unite to Advance Retail Personalization - NIQ: As retailers face growing. Explore NIQ. Content: Collaboration unifies product content and real-time data to help retailers deliver smarter digital shopping experiences Chicago, April 20, 2026 — NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced a strategic collaboration between NIQ Brandbank and Prodx to deliver a unified, end‑to‑end data foundation that transforms how U.S. retailers power digital shopping experiences. As retailers face growing pressure to deliver more relevant, seamless online experiences, the collaboration enables faster activation of high-quality product data across search, discovery and retail media. It also reflects NIQ’s broader strategy to help clients turn complex data into actionable, AI-enabled decisioning systems. The collaboration brings together NIQ Brandbank’s standardized product content with Prodx's enriched, highly structured data, creating a unified solution designed to support more intelligent and personalized digital shopping experiences. Through this collaboration, retailers gain access to a comprehensive data ecosystem that enables: Standardized and enriched product content ready for activation Faster deployment via real-time APIs Improved search, discovery, and recommendations Stronger retail media performance and shopper conversion “This collaboration represents a significant step forward for retailers seeking to deliver more meaningful and frictionless digital shopping experiences,” said Steve Burdett, Global Group Commercial Director, NIQ Brandbank. “By combining NIQ Brandbank’s trusted product… -------------------------------------------------------------------------------- Title: Sweets & Snacks 2026 URL: https://develop.nielseniq.com/global/en/events/2026/sweets-and-snacks-2026/ Type: Event Published: 2026-04-18T19:07:00+00:00 Modified: 2026-05-25T14:07:20+00:00 Description: Meet NIQ at the 2026 Sweets & Snacks show and hear from our experts on the data, trends, and strategies driving category success. Content: Sweets & Snacks 2026 Welcome, Sweets & Snacks Exhibitors and Guests Visit us at Booth #6504 May 19-21 | Las Vegas, NV Speak with an NIQ Expert Get the Full View of the Industry with NIQ Grow your business with NIQ solutions that provide the Full View of the sweets & snacking industry market and consumer insights at a price that fits your needs. Whether you are new to the rapidly growing industry or a seasoned veteran, NIQ offers a wide range of solutions that can help you: Increase ROI Win over more retailers Optimize pricing and promotions Drive product innovation Strengthen shopper loyalty Even better, NIQ's flexible pricing model is designed for both emerging and established brands looking to accelerate growth without eating up their budget. See NIQ on Stage May 19th | 11:00 AM EST Snack Shift: Cravings, Wellness, and the Rise of Purposeful Snacking Snacking has become all about fueling modern lifestyles, and today’s consumers want snacks that deliver bold flavor, real function, and feel-good benefits.  ​ Explore how shifting consumer priorities are changing what people snack on, when they snack, and why. We’ll examine how new formats, functional ingredients, beverages, and DIY options are blurring category lines and creating fresh opportunities for innovation. Whether you’re launching a better-for-you product or reimagining… -------------------------------------------------------------------------------- Title: NIQ BASES AI Product Developer Privacy Notice URL: https://develop.nielseniq.com/global/zh/legal/niq-bases-ai-product-developer-privacy-notice/ Type: Legal Page Published: 2026-04-17T13:50:01+00:00 Modified: 2026-06-09T02:33:42+00:00 Description: Discover NIQ Bases Ai Product Developer Privacy Notice insights, trends, and analytics from NielsenIQ to make smarter decisions. Content: NIQ BASES AI 新品加速器隐私声明  本隐私声明适用于新的调查受访者，生效日期为2025年9月16日。  感谢您同意参与我们的市场调查研究。BASES AI 新品加速器是一个感官测评市场调查方案，主要测评的是食品及其他产品的味道和香气（但不限于此）。我们运营受访者固定样本组（以下针对AI 新品加速器简称“测评小组”），消费者可注册参与定期调查项目；我们也会在第三方固定样本组成员中开展个案研究项目，邀请其在指定地点参加一次性调查。  本隐私声明（以下简称“本声明”）描述了 Nielsen Consumer LLC （以下简称“NielsenIQ”、“NIQ”或“我们”）作为数据控制者如何处理我们收集的个人信息，以及您对这些信息可能拥有的权利。我们通过电子邮件、个人设备或NIQ提供的设备、NIQ提供的移动应用程序（“APP”）或我们的当面互动（统称我们的“平台”）收集数据，作为招募工作的一部分，以及您自愿参与我们“调查”的一部分。  NIQ属于此处列出的公司集团，这些公司共同组成“NIQ集团”。本声明不适用于 NielsenIQ 所拥有的任何其他产品或服务，或您可能与之互动的任何其他第三方。美国：我们的《健康数据声明》是本声明的补充，描述了我们与消费者健康数据相关的隐私实践。   当您参与我们的个案研究项目时，我们称您为“受访者”；如果您是定期调查项目的成员，我们称您为 “测评小组成员”，并在本声明中沿用上述称谓。作为受访者，您通常需使用我们或指定市场调查机构提供的平板电脑完成调查。作为受访者或测评小组成员，您将被要求使用我们的专门 APP 记录您的感官体验。本声明中涉及互联网或电子网络活动数据以及物理位置数据的所有条款，仅在您作为受访者或测评小组成员将 APP 安装在个人移动设备时适用。  在本声明中，“个人信息”指与已识别或可识别的个人（可通过参考标识符直接或间接识别的个人）有关的任何信息。该术语还包括“个人数据”或适用法律中定义的类似术语。    当我们提及“敏感个人信息”时，它是指揭示个人隐私事项的个人信息，一旦披露，可能导致身份盗用、欺诈或对个人造成重大伤害。该术语还包括“特殊类别个人信息”或适用法律中定义的类似术语。   收集个人信息时的声明   本“收集个人信息时的声明”提供有关我们隐私惯例的一些关键信息：我们收集的个人信息类别；我们如何获取、共享和维护个人信息；以及您如何指示 NIQ 停止共享您的个人信息。   为透明起见，请注意我们不会将您的姓名、地址或您提供给我们的任何可直接识别的信息用于对您的直接营销或销售目的。我们从不与电话营销人员共享这些可识别信息，也不允许我们的企业客户将这些信息用于对您的直接营销或销售。   我们可能会通过调查收集以下类别的个人信息（您的“调查数据”）：  直接识别信息，例如您的姓名、电话号码、电子邮箱地址、国家或地区；  人口统计数据，例如您的年龄、性别和语言；  行为、偏好及商业数据：  “行为数据”包括您做事情的时间、原因或方式，例如您购物的频率或您使用电脑、看电视或互联网的频率。  “偏好数据”指您所做的选择，如您购买的早餐谷物、收听或收看的电台/电视台或访问的网站。  “商业数据”指您购买过哪些产品或服务、对哪些产品或服务感兴趣或提供过哪些反馈意见、您的付款方式和购买力、您对特定产品和服务的价格敏感度和支付意愿。  互联网或其他电子网络活动数据（适用于在个人设备上安装 APP 的测评小组成员或受访者），我们将自动收集设备标识符，例如互联网协议（“IP”）地址，以及存储在 Cookie 和类似技术中的标识符和其他信息。如果您使用 APP，我们可能会收集与使用行为相关的以下信息：您访问的页面、使用 App 的时长、表单字段输入内容、推送通知状态、浏览器类型、设备类型、操作系统及运营商信息。    我们的 APP 使用 Sentry 线上平台进行错误监控，在出现故障时收集有限的个人信息，包括标识符及您在 APP 中的活动相关信息。  个人财务数据：如您作为受访者或测评小组成员符合经济激励（如礼金、礼品卡等）的领取条件，我们可能会收集您的财务账户信息（银行账户及相关识别信息）或其他税务相关信息（依照当地法律规定）。  大致位置数据（适用于在个人设备上安装 App 的受访者或测评小组成员），例如基于您的 IP 地址得出您所在的城市、区域或国家/地区，或您的个人手机所提供的非精确 GPS 信息（如您作为测评小组成员参与我们的项目）。  敏感个人信息（如果在您的调查回答中披露），例如您的种族、宗教或哲学信仰、饮食限制，或吸烟或电子烟使用习惯。   受保护的分类特征 （根据美国州法律或联邦法律），如果在您的调查回答中披露，例如您的年龄、种族、性别或性取向。   根据上述任何个人信息类别，推断您对购买特定类型产品或服务的兴趣。   我们收集并处理调查数据，为客户提供各类市场研究洞察，从而帮助他们更好地了解市场和潜在消费者。我们还需要处理您的个人信息，以便为您提供访问我们平台（尤其是我们的 APP）的权限。  。请放心，我们不会使用可识别您身份的个人信息对您进行定向广告或直接营销，也不允许我们的客户这样做 . 对于美国受访者：我们可能会向我们的客户（如电子商务企业、投资公司、消费品牌、媒体公司和数据经纪人）“出售”或“共享”（根据美国适用法律对这些术语的定义）某些类型的调查数据。我们可能会将您的数据用于收集时所告知的特定目的，例如与您进行沟通或回应您的询问。有时我们可能会将调查数据与研究工具及其他来源的数据进行整合，但不会将您的调查数据用于向您进行宣传、推广或推销第三方商品或服务。只有在获得父母或监护人的同意后，我们才会“出售”或“共享”（根据适用法律对这些术语的定义）汇总的未满法定年龄（受当地司法管辖区年龄差异的限制）的个人信息。  隐私权：根据适用法律，您可能对您的调查数据拥有某些权利，您可以随时选择退出或撤销对我们数据处理和销售的同意。如您希望行使您的一项或多项权利，请浏览“您的隐私权”，该链接也位于 APP 登录界面底部。您也可以选择启用基于浏览器的信号来自动传达您的偏好，例如全球隐私控制（GPC）。如有需要，我们会将 GPC 信号作为退出网站销售的请求进行处理。目前，我们无法通过退出偏好信号使您在 APP 中选择退出个人信息的出售。  数据保存期限 ：，如您、我们的客户或第三方调查委托方要求删除您的个人信息，或我们通过删除可识别您的信息对数据进行汇总、匿名化或去标识化处理，。 我们将在实现本声明所述目的或履行法律义务、解决争议和执行协议所合理必要的期限内保存您的调查数据。我们的数据保存期限会综合考虑多项因素，包括我们与调查受访者的关系及产品和服务用户之间的关系、数据的性质和敏感性，以及提供和改进业务所需的合理性和必要性。在符合法律及合规要求的前提下，如果您、我们的客户或第三方调查委托方要求删除您的个人信息，或者我们通过删除您的身份识别信息对数据进行汇总、匿名化或去身份化处理，相关数据的保存期限可能会相应调整。   我们如何收集和使用您的个人信息  我们收集的个人信息包括您直接提供给我们的信息，以及您访问我们的数字平台时我们自动收集的信息。     您提供的信息  当您作为受访者或测评小组成员参与调查时，我们将收集您的个人信息。例如，我们会收集您用于登录我们 APP 的电子邮箱地址。  我们处理您直接与我们分享的数据的法律依据是您的同意，包括当您通过我们的社交媒体招募注册参与时、当您选择您的 Cookie 偏好时，以及您在调查回答中分享信息时。我们将个人信息用于以下业务和商业目的：  运营、维护和改进我们的调查、平台、产品、服务和业务；  向符合条件的受访者和测评小组成员提供参与调查的奖励或经济激励；  为我们的客户创建并提供报告、相似虚拟受众和销售预测；  创建并提供针对客户和产品的报告以及我们的分析和见解；  创建并提供关于您消费产品偏好的假名化或去标识化数据集；  确保您（我们的受访者和测评小组成员）不会成为直接营销或销售的目标对象；  用于分析、洞察、产品开发以及市场动态和/或研究。  我们自动收集的信息   我们根据数据处理协议，使用 Functional Software, Inc. 提供的 Sentry 服务来监控 APP 错误。如发生 APP 错误，我们将接收技术参数，如设备品牌及型号、操作系统及版本、可用内存、屏幕分辨率、网络连接类型以及 IP 地址。我们处理自动收集数据的法律依据是基于我们作为市场调研公司和平台运营商的合法权益，以保持高质量的调查功能和调查回答，开展和保护我们的业务（包括欺诈检测），并以最有效的方式向您提供我们的调查网站。非必要的 Cookie 数据会在您同意的情况下进行处理。  目前，APP 不使用 Cookie 或类似的互联网技术。如果未来发生变化，我们将发布 Cookie 声明，并提供有关任何非必要 Cookie 或类似技术在您的设备上存储或读取数据的知情选择。请注意，这仅适用于您在个人智能手机或平板电脑上安装 APP 的情况，不适用于您在个案研究项目中使用我们或市场调查机构提供的设备。  个人信息的其他用途  除上述用途外，我们还在适用法律允许的范围内，将各类来源的个人信息用于商业和业务目的：  通过我们的平台与您沟通，例如通过聊天机器人、消息或通知，以回应您的询问、验证或澄清您的回答、向您发送调查信息或我们政策的更新，或邀请您参与其他调查活动；  管理调查并评估您的参与资格；  监控、保护并维护我们的调查、平台、产品、服务和业务的安全；  遵守适用法律和法规，并对有关个人信息的合法请求做出回应；  进行公司重组、销售和业务交易，在这些交易中，我们所持有的信息属于转让资产或与交易相关的信息；  保护我们的权利、隐私、安全、财产和/或他人的权利；  在收集信息时向您解释或征得您的同意，以实现任何其他目的。  我们处理这些数据的依据包括：我们履行法律义务的法律必要性；我们作为市场调研公司的合法权益，以保持我们调查回答的高质量，并开展和保护我们的业务；以及在必要时征得您的同意。  我们如何披露您的个人信息  我们可能会出于本声明所述目的（根据适用法律）向以下方面披露您的个人信息：  我们的客户和其他市场调研公司：我们会向我们的一些客户或其他公司提供有关受访者和测评小组成员的调查数据以及从这些调查数据中得出的数据。当您注册参加由其他公司（“固定样本组所有方”）运营的调查，并随后被选中参与 NIQ 调查时，我们也可能向固定样本组所有方提供信息，以确认您完成了调查。  我们的关联公司：包括我们的母公司及其在此处列出的子公司，即 NIQ 集团。  我们向关联公司提供数据，用于运营支持、合作研发计划、企业风险管理，并确保我们的做法保持一致。例如，位于另一个国家或地区的关联公司可能会提供后台支持或托管我们的数据系统，或者根据您的所在地将查询转给最有能力响应您请求的关联公司。  我们的服务提供商：我们会将数据披露给为我们提供业务、专业或技术支持服务的服务提供商，帮助我们运营业务和调查，或代表我们管理活动，例如提供网站或应用程序托管或数据匹配服务的公司。我们还可能与服务提供商合作进行调查招募、奖励、激励、抽奖或用于产品开发目的。  在某些情况下，我们可能会向以下方面披露您的各类个人信息：   政府、监管和公共机构。我们可能会向政府和执法机构披露您的个人信息，以履行法律或监管义务或要求（包括您居住国以外的要求）。    作为公司交易一部分的相关第三方。如果我们的业务、资产或股票的全部或任何部分发生重组、合并、出售、合资、转让、转移或其他处置（包括与破产或类似程序有关的处置），我们可能会向某些第三方，例如收购实体及其顾问，披露或转移您的个人信息。   其他第三方。我们可能会根据您的指示或经您同意向其他第三方披露您的个人信息。此外，我们可能会在必要或适当的情况下披露您的数据，以便（a）遵守适用法律；（b）执行我们的条款和条件；（c）保护和审计我们的运营；（d）保护我们的权利、隐私、安全或财产，和/或您或他人的权利、隐私、安全或财产；以及（e）允许我们寻求可用的补救措施或限制我们可能遭受的损失。    此外，我们可能会出于其他原因披露您的个人信息，我们在收集信息时或披露您的数据之前会说明这些原因。    在披露个人信息时，我们会采取合同、技术和组织措施，旨在将接收方的使用限制在符合本声明和适用法律的特定目的范围内。   在适用法律允许的范围内，我们可能会对个人信息进行去标识化、匿名化或汇总，从而使所使用的数据不存在重新识别出您身份的可能性。此类去标识化数据将不再被视为个人信息。一旦去标识化，我们将不试图重新识别数据，并通过实施严格的技术和组织措施以及合同措施，确保第三方遵守同样的不重新识别承诺，从而确保数据不会被重新识别。我们对去标识化、匿名化或汇总信息的使用和披露不受本声明约束。      自动决策、用户画像与用户画像人工智能  我们可能使用自动化流程推断您的信息，为客户的产品概念或宣传广告评估创建相似虚拟受众，并使用筛选问题平衡调查样本。例如，如果您所在的社会人口群体（性别、年龄组、地区等）已完全代表您的情况，则可能不会邀请您参与调查，您也没有资格获得奖励或经济激励。在这些活动构成自动化决策或用户画像的情况下，我们会以公平和无歧视的方式进行。请注意，我们不会根据用户画像对您做出法律或类似的重大决定，例如决定接受或拒绝您的求职请求。    我们的自动化处理集成了生成式人工智能（AI）功能，以帮助更高效地处理、分析和汇总调查回答并确定关键主题。我们可能会使用您的汇总数据来训练我们的人工智能技术和大型语言模型（LLM），同时对个别回答进行保密。这些模型可以预测消费者的反应、测试新概念并指导有针对性的研究，从而减少重复大规模研究的需要，同时确保人类继续参与研究。  NIQ 始终坚持以负责任、合乎道德和安全的方式应用人工智能技术和机器学习，以增强和发展我们的业务、调查和平台。所有人工智能辅助分析均由我们的团队进行审查，以确保准确性和公平性。任何涉及人工智能的处理均按照数据保护原则进行，包括数据最小化和透明度，并且我们的部署和使用须遵守适用法律以及NIQ的人工智能安全政策和指导原则。    数据授权和经济激励  您的数据授权和调查参与。您同意本声明并在我们的调查中或调查之前提供任何必要的同意，即授权我们访问和处理您的个人信息。您没有义务提供您的个人信息，并且可以随时选择退出/撤销对我们处理信息的同意。如果无法访问您的个人信息，我们可能不会要求您完成调查，您也可能没有资格获得任何奖励或经济激励。  NIQ 处理您的个人信息主要基于您的同意和自愿参与我们的调查。如果您是与我们签订自由职业协议的测评小组成员，该协议的履行构成处理您个人信息的法律依据。  礼金奖励声明：您的意见很重要，我们对此表示感谢！  您的意见对我们很重要，您的个人信息也很重要。这就是我们在您参与调查时提供奖励的原因，也是我们对您付出的时间和见解表示感谢的方式。  当您分享您的反馈时，您在帮助我们更好地了解人们的需求——从购物习惯到个人偏好。这有助于我们改进产品、创造新产品，并与客户建立更牢固的关系。  虽然我们没有为您的个人信息指定具体的货币价值，但我们提供的奖励反映了您的意见所带来的价值——与收集数据和提供奖励计划的成本相平衡。您获得的奖励金额可能因调查和您所在的地区而异，但我们始终感谢您的贡献。  感谢您帮助我们成长，也让我们能够回报您！  选择同意：我们邀请受访者和测评小组成员（如您）参与我们的调查,对于某些调查，受访者在完成调查后可能会获得奖励或礼金激励。  撤销同意：您可以随时撤销同意，只需退出我们的平台、选择不提交调查或通过您的隐私权撤销同意即可。  隐私权和选择  参与我们的调查始终是自愿的，这意味着您可以选择是否提供所要求的任何数据，并可以随时退出调查。如果您停止参与，我们将根据适用法律（除某些例外情况外），继续处理您在参与期间我们收集的数据，除非您另行提出要求。  您可能拥有与您的个人信息相关的某些权利，包括以下权利：   查阅并复制您的个人信息（包括获取相关副本） 。除非您的要求被证明是不可能实现的或需要付出过多努力才能实现，您可以要求我们提供一份隐私报告，详细说明我们所保存的有关您的个人信息以及这样做的目的。在某些情况下，您可以要求我们将您的个人信息转给另一家机构或直接转给您，但在任何12个月内，我们可能不会被要求对您“了解”或访问特定个人信息的请求做出超过两次的回应。   索取第三方接收者名单，但我们无需提供 NIQ 集团客户的姓名或其他商业秘密。  更正或纠正我们所保存的关于您的不准确个人信息，但须经适当核实。   删除或擦除，但某些情况除外。如果不同时删除您的调查账户，我们可能无法删除您的数据。    在特定情况下限制个人信息处理 。这包括限制使用或披露您的敏感个人信息的权利。   在特定情况下，您有权要求终止基于合法利益进行的个人信息处理。 。我们将不再处理您的个人信息，除非我们能证明处理信息的正当理由高于您的利益，或者是为了建立、行使或捍卫法律索赔。   退出销售、共享或定向广告（根据适用法律的规定）。  此外，我们将把通过GPC发送的请求视为有效请求，即选择退出出售或共享与该浏览器和我们与该浏览器相关联的任何消费者档案相关联的个人信息。如果您使用不同的浏览器或浏览器配置文件，您可能需要在每个浏览器或配置文件上启用信号。目前，我们无法通过退出偏好信号使您在 APP 中选择退出个人信息的销售。  选择退出完全基于自动处理（包括对您产生法律效力或对类似重大影响的个人资料分析）做出决定的自动处理或个人资料分析。提醒您，我们不会出于上述目的处理您的个人信息。  在我们将同意作为法律依据的情况下，随时撤销同意，并在未来生效。  指定一名经授权的代理人代您行事。只有您本人或经合法授权代表您的人，才能提交与您的个人信息相关的请求。代理人可能需要通过书面签署文件证明您已授权他们代表您行事。  授权必须以书面形式签署，书面文件必须指明代理人的身份，并说明他们有权提出何种请求。您的代理人在提出申请时必须附上此书面文件副本或有效授权书的副本。NIQ 集团保留直接要求您确认代理人有权提出此类请求的权利，或要求提供识别您身份所需的其他信息的权利。  上诉或投诉：如果涉嫌违反适用的数据保护法，您可以直接向我们就我们的决定提出上诉，或向您（美国）所在州的总检察长或监管机构提出投诉。    我们支持并协助您行使自己的权利。任何时候，您都可以从我们的网站（或我们 APP 的“设置”菜单）上选择“您的隐私权”，或发送电子邮件至connect.privacy@nielseniq.com，要求或主张上述任何权利。  在回复您的请求之前，我们可能会采取措施确认您的身份，向您询问一系列有关您以前与我们互动的问题。我们将努力在适用的法定期限内作出回复，并在需要额外时间时通知您。如果您认为您的隐私权受到侵犯，请联系我们或监管机构。如果我们无法确认您的身份（或代理人提出请求的授权），或无法确认我们保存的个人信息与您有关，我们可能会拒绝您的请求（退出请求除外）。   如果您决定行使隐私权，我们不会对您区别对待。   个人信息的转移  由于我们业务的国际性质，我们可能有必要将您的个人信息传输至 NIQ 集团内的其他公司以及您所在司法管辖区之外的第三方，这些司法管辖区可能不具备您所在司法管辖区所享有的数据保护水平（“第三国”）。例如，这可能导致个人权利的执行受阻、对进一步处理缺乏控制以及当地政府的访问。   在 NIQ 集团内部，我们已与相关传输机制（欧盟委员会标准合同条款）签订了集团内部数据传输协议，并制定了额外的保障措施，以确保在将您的个人信息传输至第三国时对其提供充分的保护。   如果我们将您的个人信息转让给第三国的其他接收方，我们将确保您的个人信息受到您所在司法管辖区认可的适当保障措施（例如，通过签订欧盟委员会的标准合同条款或通过我们业务合作伙伴具有约束力的公司规则）以及必要的补充措施的保护。您可以联系我们，获取我们的传输机制副本。   儿童个人信息  我们深知保护儿童隐私的重要性。因此我们的政策是，在适用法律和市场调研行业行为准则要求的情况下，未经事先征得父母或监护人同意，我们绝不会有意收集或保存任何未达法定年龄（受当地司法管辖区年龄差异的限制）人的个人信息。  如果我们的调查旨在研究儿童，未成年儿童可能会参与某些调查，本声明的所有规定将适用于任何年龄（18岁以下）儿童的个人信息。如果我们发现我们在未经适当同意的情况下收集或接收了儿童的个人信息，我们将删除该个人信息或采取其他措施以遵守适用法律。  数据安全和外部链接  我们实施全面的信息安全计划，采取行政、物理和技术保障措施，以维护您信息的保密性、完整性和可访问性。但是，由于互联网上的信息传输并非绝对安全，我们无法保证您的信息安全。  我们的数字平台可能会有第三方网站和服务的链接，这些网站和服务的隐私政策可能与我们的不同。我们不对这些第三方网站和服务的做法负责。我们建议您查看这些网站和服务的隐私信息，以进一步了解它们的做法。  本声明的修订  我们保留随时更改、修改、添加、删除或以其他方式修订本声明部分内容的权利，例如，随着我们调查的发展和演变，为了遵守法律要求，或为了应对我们业务实践中的变化。届时，我们将在我们的平台和调查中发布修订后的《声明》。在张贴这些条款的变更后，如果您继续使用我们的平台并参与我们的调查，则表示您承认这些变更。如果我们对《声明》进行了重大变更，我们将向您发出适当通知，并更新《声明》顶部的日期。    如何联系我们  如果您对本《声明》、我们的隐私保护措施和对您个人信息的保护，或本《声明》中所述您可享有的隐私权和选择有任何问题或疑虑，您可以通过以下方式联系我们：  隐私表单 您的隐私权 电子邮箱 connect.privacy@nielseniq.com 数据控制方 Nielsen Consumer LLC 或在您的调查中另有说明者 美国邮政地址 NielsenIQ, 200 W Jackson Blvd, Chicago, IL 60606, USA, Attn: Legal Dept. 欧盟邮政地址 NielsenIQ, 3-5 Sophie-Germain-Str, Nuremberg 90443, Germany, Attn: Legal Dept. 数据保护官 HewardMills Ltd.，77 Farringdon Road, London, EC1M 3JU, United Kingdom  Attn: NIQ 隐私团队 niq@hewardmills.com   -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights T&D Fringe Festival London 2026 URL: https://develop.nielseniq.com/global/en/events/2026/strategic-analytics-insights-techanddurables-fringe-festival-london-2026/ Type: Event Published: 2026-04-17T12:55:41+00:00 Modified: 2026-06-08T06:42:39+00:00 Description: Immersive event designed for T&D leaders who want to rethink how growth is built across innovation, brand, media, pricing and analytics Content: NIQ Strategic Analytics & Insights presents Fringe Festival for Tech & Durables and Retail Industry Venue: Blue Fin Building London Date: Wednesday, 3 June 2026  Time: Starting at 9:30 am This event has now passed Choose Your Path to Growth. Inspired by the spirit of the Edinburgh Fringe Festival, our NIQ Fringe Festival is designed to stimulate bold thinking and fresh perspectives. The event offers a dynamic, interactive, and immersive experience. This is not a traditional conference.It’s a choose‑your‑own‑agenda insights festival, where you move freely between sessions, ideas, and conversations that matter most to your business. Join us for a day of exclusive insights, stimulating discussions, and unmatched networking opportunities organized by our Strategic Analytics & Insights team and pick from 8 sessions available. Come for a whole day or just half a day! Together, let’s unlock the path to real growth. Agenda 09:30 - 10:00 : Registration, Coffee and Networking   10:00 - 10:45 : First round of Sessions 11:00 - 11:45 : Second round of Sessions 12:00 - 13:30 : Lunch Break & Networking 13:30 - 14:15 : Third round of Sessions 14:30 - 15:15 : Fourth round of Sessions 15:15 - 16:30 : Networking This event has now… -------------------------------------------------------------------------------- Title: Insight Summit España 2026 - NIQ URL: https://develop.nielseniq.com/global/es/events/2026/insight-summit-espana-2026/ Type: Event Published: 2026-04-16T18:26:48+00:00 Modified: 2026-06-11T22:55:19+00:00 Description: Inscríbete ahora para el Insight Summit España 2026 y transforma la complejidad en oportunidades de negocio únicas. Content: NIQ Insight Summit España 2026 Beyond Averages. Beyond Now. Martes 16 junio | 9:30-14:00Truss Madrid, Movistar ArenaC. de Jorge Juan, 99, Salamanca, 28009 Madrid Registrate Gratis NIQ Insight Summit 2026 Find the insight. Change the game. Martes 16 junio | 9:30-15:00Truss Madrid, Movistar Arena Registrate Gratis Inscripciones cerradas. Hemos alcanzado la capacidad máxima del evento. NIQ Insight Summit 2026 Insight Summit 2026 nace en un momento clave para el mercado. En un entorno que avanza más rápido que nunca —marcado por la volatilidad, la transformación de los hábitos de consumo y el impacto de la tecnología—, 2026 se presenta como un punto de inflexión para las compañías que quieren liderar el crecimiento. Esta primera edición del NIQ Insight Summit España ofrecerá una visión clara y accionable para transformar la complejidad en oportunidades reales de negocio. Un encuentro exclusivo donde analizaremos la evolución del consumidor, la transformación del retail y del shopper journey, el papel de la inteligencia artificial en la toma de decisiones y la influencia del contexto económico en las elecciones de compra. A través del análisis de datos, insights estratégicos y la experiencia de expertos de NIQ y empresas invitadas, profundizaremos en los grandes temas que están redefiniendo… -------------------------------------------------------------------------------- Title: Webinar: Find Your Pathway to Growth. Why category dynamics should shape every growth decision. URL: https://develop.nielseniq.com/global/en/events/2026/webinar-find-new-routes-to-demand-penetration-and-sustainable-growth/ Type: Event Published: 2026-04-16T16:16:44+00:00 Modified: 2026-06-18T15:59:55+00:00 Description: Webinar: Find Your Pathway to Growth. Why category dynamics should shape every growth decision. . Explore NIQ. Content: On-demand Webinar Find Your Pathway To Growth Why category dynamics should shape every growth decision Watch now Webinar description Find Your Pathway to Growth Why category dynamics should shape every growth decision Growth is harder than ever. Where you play now matters more than how hard you compete. Join NIQ for a thought‑provoking webinar that reframes growth away from short‑term tactics and toward category‑led, demand‑creating strategies. Drawing on proven research and real‑world examples, we’ll show why category dynamics, not brand ambition, should be your starting point for growth. What You’ll Learn   In this On-demand  webinar, you will discover how to:   Diagnose whether you’re swimming in a crowded pool or an expansive ocean Understand why growth is driven by category momentum Choose the right growth moves for your market reality Find growth beyond familiar category boundaries Whether your category is booming, flat, or in decline, this session will give you a clear, practical framework to identify where real growth can come from, and how to unlock it with confidence. Watch now to discover your pathway to growth. Watch now Meet the Speakers Rachel Thompson Senior Director, Global Product Leadership Gillian O’Sullivan Executive Director, Consumer Insights -------------------------------------------------------------------------------- Title: Finding the Next Big Growth Driver -SA&I Nuremberg URL: https://develop.nielseniq.com/global/en/events/2026/event-finding-the-next-big-growth-driver/ Type: Event Published: 2026-04-16T11:30:11+00:00 Modified: 2026-05-19T08:23:28+00:00 Description: Join us on May 19th in our NIQ Nuremberg office for Finding the Next Big Growth Driver: Supercharge Ideation for Bigger and Better innovations Content: Make your innovations work: Supercharge your innovations for bigger and better launches 19 May 2026 | 10:00 - 14:00 | Nuremberg By invite only In today’s Tech & Durables landscape, good ideas are harder to find and even harder to scale. The contribution of innovation-led value sales has declined from 71% to 63% while consumer behaviour continues to evolve at lightning speed. We explore how to sharpen, test and localise Tech & Durable innovations using an agile, AI‑powered Map–Test–Learn approach. Gain practical frameworks and real‑world guidance to turn product ideas into compelling propositions and derisk launches. Fast-tracking innovation in a world of shrinking timelines Join us for NIQs masterclass combining expert presentation and hands-on group workshop to find out how to make innovations relevant, compelling, and commercially successful. We will focus on: Sharpening, testing, and localizing HQ innovations   Translating product features into clear, credible claims and narratives Fast map–test–learn approach to reduce risk and increase launch effectiveness Wherever you are in your innovation journey, this session will help you optimize the outcome for a real-world success. Who should join? This workshop is ideal for Tech & Durables: Marketing & brand managers Innovation & R&D partners Insights professionals Product owners looking… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/fi/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-04-16T00:26:09+00:00 Modified: 2026-04-16T00:26:12+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ. Content: NIQ Strategic Analytics and Insightsin tietosuojailmoitus  Tämä tietosuojailmoitus on voimassa ja tulee voimaan 16. tammikuuta 2026 alkaen uusille kyselytutkimuksen osallistujille.  Kiitos, että suostuit osallistumaan markkinatutkimukseemme. NielsenIQ on  jo vuosikymmenten ajan asettanut maailmanlaajuisen standardin markkina- ja kuluttajatutkimuksille. Tutkimustuloksemme perustuvat edustaviin otoksiin väestöstä ja auttavat asiakkaitamme (esim. valmistajia, jälleenmyyjiä, mediayhtiöitä, voittoa tavoittelemattomia organisaatioita ja hallituksia) saamaan tietoa siitä, mitä kuluttajat katsovat, kuuntelevat ja ostavat. Osallistumisesi tähän tutkimukseen auttaa yrityksiä ymmärtämään käyttäytymistäsi ja mieltymyksiäsi, mikä usein auttaa niitä tarjoamaan parempia kuluttajatuotteita ja -palveluita.    Tässä tietosuojailmoituksessa (”Ilmoitus”) kuvataan, miten Nielsen Consumer LLC (”NielsenIQ”, ”NIQ”, ”me” tai ”meitä”), tietojen rekisterinpitäjänä, käsittelee keräämiämme henkilötietoja ja mitä oikeuksia sinulla voi olla näihin tietoihin. Keräämme tietoja verkko- ja offline-vuorovaikutuksissamme kanssasi verkkosivustojemme tai chatbottien (”alustamme”) kautta, henkilökohtaisesti tai puhelimitse osana rekrytointitoimia ja vapaaehtoista osallistumistasi mihin tahansa tutkimuksiimme (”tutkimukset”). Tässä ilmoituksessa viittaamme sinuun tutkimuksen ”osallistujana”. Osallistuminen tutkimuksiimme on aina vapaaehtoista.  NIQ kuuluu tässä lueteltuun yritysryhmään, joka yhdessä muodostaa ”NIQ-ryhmän”. Tämä ilmoitus ei koske muita NielsenIQ:n tai muiden kolmansien osapuolten omistamia tuotteita tai palveluita, joiden kanssa saatat olla tekemisissä. Yhdysvallat: Terveystietoilmoituksemme täydentää tätä ilmoitusta ja kuvaa tietosuojakäytäntöjämme kuluttajien terveystietojen osalta.   Tässä ilmoituksessa ”henkilötiedot” tarkoittavat mitä tahansa tietoja, jotka liittyvät tunnistettuun tai tunnistettavissa olevaan henkilöön (henkilöön, joka voidaan tunnistaa suoraan tai epäsuorasti tunnisteen avulla). Termi sisältää myös ”henkilökohtaiset tiedot” tai vastaavat termit, sellaisina kuin ne… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/ceb/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-04-16T00:24:46+00:00 Modified: 2026-05-06T14:19:23+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ. Content: Pahibalo sa Pagkapribado sa NIQ Strategic Analytics and Insights  Kini nga Pahibalo sa Pagkapribado epektibo sugod Enero 16, 2026, alang sa mga bag-ong partisipante sa survey.  Salamat sa imong pag-uyon sa pag-apil sa among pagtuon sa panukiduki sa merkado. Sulod sa daghang dekada, ang NielsenIQ nagtukod sa global nga pamantayan alang sa panukiduki sa panabot sa merkado ug konsumidor. Ang among mga panabot gibase sa representatibo nga mga sampol sa populasyon ug makatabang sa among mga kliyente (pananglitan, mga tiggama, mga retailer, mga kompanya sa media, mga nonprofit, ug mga gobyerno) nga mahibal-an unsa ang ginatan-aw, ginapaminaw, ug ginapalit sa mga konsumidor. Ang imong pag-apil niining pagtuona makatabang sa mga kompanya nga masabtan ang imong mga pamatasan ug mga gusto, nga kasagaran makatabang kanila sa paghatag og mas maayong mga produkto ug serbisyo sa konsumidor.    Kini nga Pahibalo sa Pagkapribado ("Pahibalo") naghulagway kung giunsa sa Nielsen Consumer LLC ("NielsenIQ," "NIQ," "kami," o "kamo"), isip tagdumala sa datos, pagdumala sa Personal nga Impormasyon nga among gikolekta ug sa mga katungod nga imong mahimo ibabaw niini nga impormasyon. Nagkolekta kami og datos pinaagi sa among online ug offline nga interaksyon kanimo pinaagi sa among mga website o chatbot (among "Platforms"), personal, o sa telepono isip kabahin sa… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/my/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-04-16T00:22:17+00:00 Modified: 2026-05-06T14:18:35+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ. Content: NIQ မဟာဗျူဟာဆိုင်ရာ ခွဲခြမ်းစိတ်ဖြာခြင်းနှင့် အမြင်များ ပုဂ္ဂိုလ်ရေးအချက်အလက် ကာကွယ်ရေး အသိပေးချက်  ဤ ကိုယ်ရေးအချက်အလက်ကာကွယ်ရေး အသိပေးချက်သည် စစ်တမ်းများတွင်ပါဝင်သူအသစ်များအတွက် ၂၀၂၆ ခုနှစ် ဇန်နဝါရီ ၁၆ ရက်မှ စတင် အကျုံးဝင်ပါသည်။  ကျွန်ုပ်တို့၏ စျေးကွက်သုတေသနလေ့လာမှုတွင် ပါဝင်ရန် သဘောတူပေးသည့်အတွက် ကျေးဇူးတင်ပါသည်။ နှစ်ပေါင်းများစွာကတည်းက NielsenIQ သည် စျေးကွက်နှင့် စားသုံးသူနားလည်မှုသုတေသနအတွက် ကမ္ဘာလုံးဆိုင်ရာ စံချိန်ကို သတ်မှတ်ခဲ့ပါသည်။ ကျွန်ုပ်တို့၏ နားလည်မှုများသည် လူဦးရေကို ကိုယ်စားပြုသည့် နမူနာများအပေါ် အခြေခံကာ ထုတ်လုပ်သူများ၊ လက်လီရောင်းချသူများ၊ မီဒီယာကုမ္ပဏီများ၊ အကျိုးမဲ့အဖွဲ့အစည်းများနှင့် အစိုးရများကဲ့သို့သော ဖောက်သည်များအား စားသုံးသူများ ဘာတွေကြည့်ရှု၊ ဘာတွေ နားထောင်၊ ဘာတွေ ဝယ်ယူကြသည်ကို သိရှိနားလည်နိုင်ရန် ကူညီပံ့ပိုးပါသည်။ ဤလေ့လာမှုတွင် သင်ပါဝင်ခြင်းဖြင့် ကုမ္ပဏီများသည် သင့်အပြုအမူများနှင့် ကြိုက်နှစ်သက်ချက်များကို နားလည်သဘောပေါက်နိုင်ပြီး ထိုအချက်များက စားသုံးသူထုတ်ကုန်များနှင့် ဝန်ဆောင်မှုများကို ပိုမိုကောင်းမွန်စွာ ပံ့ပိုးပေးနိုင်ရန် ကူညီပံ့ပိုးပါသည်။   ဤ ကိုယ်ရေးအချက်အလက် ကာကွယ်ရေး အသိပေးချက် ("အသိပေးချက်") တွင် ဒေတာထိန်းချုပ်သူဖြစ်သည့် Nielsen Consumer LLC ("NielsenIQ," "NIQ," "ကျွန်ုပ်တို့" သို့မဟုတ် "ကျွန်ုပ်တို့") သည် ကျွန်ုပ်တို့ စုဆောင်းသည့် ကိုယ်ရေးအချက်အလက်များကို မည်သို့ ကိုင်တွယ်ဆောင်ရွက်သည်နှင့် ဤအချက်အလက်များအပေါ် သင်ပိုင်ဆိုင်နိုင်သည့် အခွင့်အရေးများကို ဖော်ပြထားသည်။ ကျွန်ုပ်တို့သည် ဝဘ်ဆိုဒ်များ သို့မဟုတ် ချတ်ဘော့များ ("Platforms") များကိုအသုံးပြု၍၊ လူကိုယ်တိုင် တွေ့ဆုံခြင်း သို့မဟုတ် ဖုန်းခေါ်ဆိုခြင်း စသည့် သင်နှင့် အွန်လိုင်းနှင့် အော့ဖ်လိုင်း ဆက်သွယ်မှုများမှတဆင့်၊ စစ်တမ်း("Surveys") ဖြေဆိုရန်ဖိတ်ခေါ်ခြင်း နှင့် သင်၏ ဆန္ဒအလျောက် စစ်တမ်းများတွင်ပါဝင်ခြင်း တို့မှတဆင့် ဒေတာများကို စုဆောင်းပါသည်။ ဤကြေညာချက်တစ်လျှောက်လုံးတွင် သင်အား စစ်တမ်း "ပါဝင်သူ" ဟု ခေါ်ဆိုပါသည်။ ကျွန်ုပ်တို့၏ စစ်တမ်းများတွင် ပါဝင်ခြင်းသည် အမြဲ ဆန္ဒလွှတ်လပ်စွာ ပါဝင်ခြင်း ဖြစ်ပါသည်။  NIQ သည် ဤစာရင်းတွင် ဖော်ပြထားသည့် ကုမ္ပဏီအုပ်စုများထဲမှ တစ်ခုဖြစ်ပြီး၊ ၎င်းတို့အားလုံးကို "NIQ Group" ဟု ခေါ်သည်။ ဤကြေညာချက်သည် NielsenIQ ပိုင်ဆိုင်သည့် အခြားထုတ်ကုန်များ သို့မဟုတ် ဝန်ဆောင်မှုများနှင့် သင်ဆက်သွယ်နိုင်သည့် တတိယပါတီများ၏ ထုတ်ကုန်များ သို့မဟုတ် ဝန်ဆောင်မှုများတွင် မသက်ဆိုင်ပါ။ USA: OurHealth Data Notice သည် ဤကြေညာချက်ကို ဖြည့်စွက်ကာ စားသုံးသူကျန်းမာရေးဒေတာနှင့် ပတ်သက်သည့် ကျွန်ုပ်တို့၏ ကိုယ်ရေးအချက်အလက်ကာကွယ်မှု လုပ်ထုံးလုပ်နည်းများကို ဖော်ပြထားသည်။   ဤကြေညာချက်တွင် "ကိုယ်ရေးအချက်အလက်" ဆိုသည်မှာ သတ်မှတ်ထားသော သို့မဟုတ် သတ်မှတ်နိုင်သော တစ်ဦးချင်း (တိုက်ရိုက် သို့မဟုတ် တိုက်ရိုက်မဟုတ်ပေမယ့် အမှတ်အသားတစ်ခုဖြင့် သတ်မှတ်နိုင်သူ) နှင့် ဆက်စပ်သည့် မည်သည့်အချက်အလက်ကိုမဆို ဆိုလိုသည်။ ဤအသုံးအနှုန်းတွင် "ကိုယ်ရေးဒေတာ" သို့မဟုတ် သက်ဆိုင်ရာ ဥပဒေများတွင် သတ်မှတ်ထားသည့် ဆင်တူအသုံးအနှုန်းများပါဝင်သည်။    "ထိခိုက်လွယ်သော ကိုယ်ရေးအချက်အလက်" ဟု ဆိုသည်မှာ တစ်ဦးချင်း၏ ကိုယ်ပိုင်အရေးကြီးကိစ္စများကို ဖော်ပြသည့် ကိုယ်ရေးအချက်အလက်ဖြစ်ပြီး ထိုအချက်အလက်များ ထွက်ပေါက်ပါက အထောက်အထားခိုးယူခြင်း၊ လိမ်လည်မှု သို့မဟုတ် တစ်ဦးချင်းအား ထိခိုက်နစ်နာမှု ဖြစ်စေနိုင်သည်။ ဤသတ်မှတ်ချက်တွင် "အထူးအမျိုးအစား ကိုယ်ရေးအချက်အလက်" သို့မဟုတ် သက်ဆိုင်ရာ ဥပဒေတွင် သတ်မှတ်ထားသည့် ဆင်တူအသုံးအနှုန်းများပါဝင်သည်။   __________________________________________________________________________________________________________  ပုဂ္ဂိုလ်ရေးအချက်အလက် စုဆောင်းခြင်းအကြောင်း အသိပေးချက်   ဤ စုဆောင်းမှုအသိပေးချက်တွင် ကျွန်ုပ်တို့၏ ကိုယ်ရေးကိုယ်တာကာကွယ်ထိန်းသိမ်းမှုဆိုင်ရာ အဓိက လုပ်ထုံးလုပ်နည်း အချက်အလက်များ ပါဝင်ပါသည်။ ၎င်းတွင် ကျွန်ုပ်တို့ စုဆောင်းသည့် ကိုယ်ရေးအချက်အလက်အမျိုးအစားများ၊ ကိုယ်ရေးအချက်အလက်များကို မည်သို့ ရယူ၊ မျှဝေ နှင့် ထိန်းသိမ်းကြောင်း၊ နှင့် သင်၏ ကိုယ်ရေးအချက်အလက်များကို မျှဝေခြင်း ရပ်ဆိုင်းရန် NIQ ကို မည်သို့ ညွှန်ကြားနိုင်ကြောင်း ပါဝင်ပါသည်။   ပွင့်လင်းမြင်သာမှုအတွက် သတိပြုပါ၊ ကျွန်ုပ်တို့သည် သင့်အမည်၊ လိပ်စာ သို့မဟုတ် တိုက်ရိုက်သိရှိနိုင်သည့် အချက်အလက်များကို တိုက်ရိုက်စျေးကွက်ရှာဖွေရေး သို့မဟုတ် ရောင်းအားမြှင့်တင်ရေးအတွက် မအသုံးပြုပါ။ ဤအချက်အလက်များကို တယ်လီမားကက်တာများနှင့် မမျှဝေသလို ကျွန်ုပ်တို့၏ စီးပွားရေးဖောက်သည်များအားလည်း သင့်ထံ တိုက်ရိုက်စျေးကွက်ရှာဖွေရေး သို့မဟုတ် ရောင်းအားမြှင့်တင်ရေးအတွက် အသုံးပြုခွင့် မပေးပါ။    ကျွန်ုပ်တို့သည် စစ်တမ်းများမှတဆင့် အောက်ပါ အမျိုးအစားများပါဝင်သည့် ကိုယ်ရေးအချက်အလက်များကို စုဆောင်းနိုင်ပါသည် ("သင့်စစ်တမ်းဒေတာ"):  အထောက်အမှတ်ပြုသတင်းအချက်အလက်များ၊ ဥပမာ သင့်အမည်၊ မွေးနှစ်၊ ဖုန်းနံပါတ်၊ နေအိမ်လိပ်စာ၊ အီးမေးလ်လိပ်စာ၊ အိမ်ထောင်ရေးအခြေအနေ၊ အသက်၊ မိသားစုအရွယ်အစား၊ သို့မဟုတ် သင်၏ လူမှုမီဒီယာပလက်ဖောင်းအကောင့်တွင် သိမ်းဆည်းထားသည့် အချို့သော ကိုယ်ရေးအကျဉ်းသတင်းအချက်အလက်များသည် Facebook သို့မဟုတ် X ကဲ့သို့ တတိယပါတီဝန်ဆောင်မှုများမှတဆင့် စစ်တမ်းတစ်ခုတွင် ပါဝင်ရန် သဘောတူပါက စုဆောင်းခံရနိုင်ပါသည်။  အပြုအမူ၊ ကြိုက်နှစ်သက်ချက်နှင့် စီးပွားရေးဆိုင်ရာ ဒေတာ။  "အပြုအမူဒေတာ" ဆိုသည်မှာ သင် ဘယ်အချိန်၊ ဘာကြောင့် သို့မဟုတ် ဘယ်လို လုပ်ဆောင်သည်ဆိုတာကို ဖော်ပြသည့် ဒေတာဖြစ်ပြီး ဥပမာအားဖြင့် သင် စားသောက်ကုန်ပစ္စည်းများကို ဘယ်နှစ်ကြိမ် ဝယ်ယူသည်၊ ကွန်ပျူတာ၊ တီဗွီ သို့မဟုတ် အင်တာနက်ကို ဘယ်နှစ်ကြိမ် အသုံးပြုသည် စသည်တို့ ပါဝင်သည်။  " ရွေးချယ်မှုဆိုင်ရာ ဒေတာမျာ" ဆိုသည်မှာ သင်ရွေးချယ်သည့် အရာများဖြစ်ပြီး ဥပမာ မနက်စာအဖြစ် ဘယ် cereal များ ဝယ်ယူသည်၊ ဘယ် ရေဒီယိုစတေးရှင်းများ သို့မဟုတ် တီဗွီချန်နယ်များ နားထောင်/ကြည့်ရှုသည်၊ သို့မဟုတ် ဘယ် ဝက်ဘ်ဆိုဒ်များသို့ ဝင်ရောက်ကြည့်ရှုသည် ဆိုသည့် ရွေးချယ်မှုများ ဖြစ်သည်။  စီးပွားရေးဆိုင်ရာ ဒေတာများ ဆိုသည်မှာ သင်ဝယ်ယူခဲ့သော သို့မဟုတ် စိတ်ဝင်စားခဲ့သော ကုန်ပစ္စည်းများ သို့မဟုတ် ဝန်ဆောင်မှုများ၊ သင့်ငွေပေးချေမှုနည်းလမ်းများနှင့် ဝယ်ယူနိုင်စွမ်း၊ သင့်စျေးနှုန်းထိခိုက်မှုနှင့် အထူးကုန်ပစ္စည်းများနှင့် ဝန်ဆောင်မှုများအတွက် ပေးချေရန် ဆန္ဒရှိမှုတို့ကို ဆိုလိုသည်။  ပရော်ဖက်ရှင်နယ် သို့မဟုတ် အလုပ်အကိုင်ဆိုင်ရာ ဒေတာများ၊ ဥပမာ သင့်အလုပ်အကိုင်၊ လုပ်ငန်းကဏ္ဍ၊ ရာထူး၊ ဝင်ငွေအကွာအဝေးနှင့် ပညာရေးနောက်ခံ။  အင်တာနက် သို့မဟုတ် အခြား အီလက်ထရွန်နစ် ကွန်ယက် လှုပ်ရှားမှု ဒေတာများ၊ ဥပမာ ကျွန်ုပ်တို့၏ ပလက်ဖောင်းများတွင် သင်လည်ပတ်သည့် စာမျက်နှာများ၊ စာမျက်နှာတစ်ခုချင်းစီကို ကြည့်ရှုသည့် အချိန်ကြာမြင့်မှု၊ ဖောင်ဖြည့်သွင်းမှုများ၊ IP လိပ်စာ၊ push notification အခြေအနေ၊ စက်ပစ္စည်းအချက်အလက်များ၊ လည်ပတ်ရေးစနစ်နှင့် ဗားရှင်း၊ browser အမျိုးအစားနှင့် ဘာသာစကား၊ နှင့် cookie ဆိုင်ရာ အခြားအချက်အလက်များ။  ခန့်မှန်းထားသော တည်နေရာဒေတာ၊ ဥပမာ သင့်မြို့၊ ဒေသ သို့မဟုတ် နိုင်ငံကို သင်အသုံးပြုသော စက်ပစ္စည်းအား ပလက်ဖောင်းများနှင့် စစ်တမ်းများသို့ ဝင်ရောက်ရာတွင် သတ်မှတ်ထားသည့် IP လိပ်စာအပေါ် အခြေခံ၍ ခန့်မှန်းထားသည်။   အာရုံခံ၊ အသံ၊ အီလက်ထရွန်နစ်၊ မြင်ကွင်း သို့မဟုတ် ဆင်တူထိတွေ့ဆက်ဆံမှု ဒေတာများ၊ သင်သည် အသံ သို့မဟုတ် ဗီဒီယို မှတ်တမ်းတင်ထားသော အာရုံစူးစိုက်အုပ်စုဆွေးနွေးပွဲ၊ ကိုယ်တိုင် သို့မဟုတ် အွန်လိုင်း တွေ့ဆုံမေးမြန်းပွဲ သို့မဟုတ် ဆင်တူအစည်းအဝေးများတွင် ပါဝင်ပါက၊ သို့မဟုတ် ဓာတ်ပုံများ၊ ဗီဒီယိုများ သို့မဟုတ် ပုံရိပ်များကဲ့သို့ သင်ရွေးချယ်တင်သွင်း၊ တင်ပို့ သို့မဟုတ် ပို့ဆောင်သည့် မည်သည့် အကြောင်းအရာ သို့မဟုတ် ပစ္စည်းများမဆို။  ဇီဝဗေဒဆိုင်ရာဒေတာ : အချို့သော သုတေသနများအတွက် သင့်ထုတ်ဖော်သဘောတူချက်ဖြင့် ခလုတ်တစ်ခုနှိပ်ရန်၊ ပစ္စည်းတစ်ခုကို ကိုင်တွယ်ရန် သို့မဟုတ် ဗီဒီယို သို့မဟုတ် ပုံတစ်ပုံကြည့်ရန် တောင်းဆိုသောအခါ ကျွန်ုပ်တို့သည် သင့်ဝက်ဘ်ကင်မရာမှတဆင့် မျက်စိလှုပ်ရှားမှု (eye-tracking) ကို တိုင်းတာနိုင်ပါသည်။ တိုင်းတာသည့် မျက်စိလှုပ်ရှားမှုများမှာ သင့်သဘာဝမျက်စိလှုပ်ရှားမှုများဖြစ်ပြီး ထပ်ဆောင်းအားထုတ်ရန် မလိုအပ်ပါ။ ကျွန်ုပ်တို့သည် သင့်မျက်နှာဗီဒီယို မှတ်တမ်းတင်ခြင်းမပြု၊ မျက်စိဓာတ်ပုံများ သို့မဟုတ် မျက်နှာဓာတ်ပုံများ မယူပါ။ တစ်ဦးချင်းစီ၏ မျက်စိလှုပ်ရှားမှုဒေတာများကို တတိယပါတီများနှင့် မမျှဝေပါဘူး။  သက်ဆိုင်ရာ ဥပဒေရေးရာ နယ်ပယ်အပေါ် မူတည်၍ ကမ္ဘာတစ်ဝှမ်းရှိ ကိုယ်ရေးကိုယ်တာ သီးသန့်ဥပဒေများအချို့တွင် မျက်စိလှုပ်ရှားမှုများကို ဘိုင်ယိုမက်ထရစ် ဒေတာအဖြစ် သတ်မှတ်ထားသည်။  ဇီဝဗေဒဆိုင်ရာ ဒေတာများ ဆိုသည်မှာ တစ်ဦးချင်း၏ ကိုယ်ပိုင်အချက်အလက်များကို ကိုယ်ပိုင်အထောက်အထားများအပေါ် အခြေခံ၍ ရယူထားသည့် အချက်အလက်များကို ဆိုလိုသည်။ မျက်စိလှုပ်ရှားမှုဒေတာသည် တစ်ဦးချင်းကို တိတိကျကျ မဖော်ထုတ်နိုင်ပေမယ့် တချို့နိုင်ငံများတွင် ထပ်မံ ဥပဒေရေးရာ ကာကွယ်မှုများ ခံရနိုင်သည်။   မျက်စိလှုပ်ရှားမှုဒေတာကို တစ်ခုတည်းသော အကြောင်းအရာနှင့် ဆက်သွယ်နေသည့် လူအများကြား ကြည့်ရှုမှုပုံစံများကို နားလည်ရန် ခွဲခြမ်းစိတ်ဖြာသည့်အခါ ဤလုပ်ငန်းစဉ်ကို တချို့ ကိုယ်ရေးကိုယ်တာဥပဒေများအရ ဇီဝဗေဒဆိုင်ရာ အမျိုးအစားခွဲခြားခြင်း ဟု သတ်မှတ်နိုင်သည်။ ဤလုပ်ငန်းစဉ်သည် စုစုပေါင်းစာရင်းဇယားအမြင်များသာ ထုတ်လုပ်ရန် ကန့်သတ်ထားပြီး တစ်ဦးချင်းစီအပေါ် ဆုံးဖြတ်ချက်များ မဖြစ်ပေါ်စေပါဘူး။  ထို့ကြောင့် တစ်ဦးချင်း၏ အခွင့်အရေး သို့မဟုတ် လွတ်လပ်ခွင့်များကို ထိခိုက်စေခြင်းမရှိဘဲ မည်သည့် အနုတ်ဆိုးသက်ရောက်မှုမျှ မဖြစ်ပေါ်စေပါဘူး။ သင့်မျက်စိလှုပ်ရှားမှုဒေတာကို လုံခြုံစိတ်ချစွာ ဝင်ရောက်ခွင့်ကန့်သတ်ထားသော ဆာဗာများတွင် စုဆောင်းသိမ်းဆည်းမည်။ သင့်ဒေတာကို ကိုယ်ပိုင်အချက်အလက် မပါဝင်သော ပါဝင်သူကုဒ်ဖြင့်သာ ဆက်စပ်ထားပြီး ကိုယ်ပိုင်အချက်အလက်များနှင့် သီးခြားသိမ်းဆည်းမည်။ သင့်ဘိုင်ယိုမက်ထရစ်ဒေတာကို သုတေသနတွင် ပါဝင်ပြီးနောက် သင့်တော်သည့် အချိန်အတွင်း (၁၂) လမကျော်မီ အပြီးအပိုင် ဖျက်ပစ်မည်။ သင့်ဘိုင်ယိုမက်ထရစ်ဒေတာကို တစ်ဦးချင်းအဆင့်တွင် ဖောက်သည်များ သို့မဟုတ် အခြားတတိယပါတီများနှင့် မမျှဝေပါဘူး။ ကျွန်ုပ်တို့၏ ဖောက်သည်များသည် စုစုပေါင်းစာရင်းအင်းအစီရင်ခံစာများကိုသာ လက်ခံရရှိပါသည်။  သင့်စစ်တမ်းဖြေကြားချက်များတွင် ဖော်ပြပါက နိုင်ငံရေးအမြင်များ၊ ဘာသာရေး သို့မဟုတ် သဘောတရားဆိုင်ရာ ယုံကြည်ချက်များ၊ အစားအစာကန့်သတ်ချက်များ၊ သောက်သုံးခြင်း သို့မဟုတ် ဗေ့ပင်သုံးစွဲခြင်းဆိုင်ရာ အသုံးပြုမှုများကဲ့သို့ အထူးထိခိုက်လွယ်သော ကိုယ်ရေးအချက်အလက်များ။   ကာကွယ်ထားသော အမျိုးအစား သတ်မှတ်ချက်များ (အမေရိကန် ပြည်ထောင်စု ပြည်နယ် သို့မဟုတ် ဖက်ဒရယ် ဥပဒေအောက်တွင်) သင့်စစ်တမ်းဖြေကြားချက်များတွင် ဖော်ပြပါက၊ ဥပမာ အသက်၊ လူမျိုး၊ လိင်၊ လိင်ဆိုင်ရာ ဦးတည်ချက် သို့မဟုတ် အိမ်ထောင်ရေးအခြေအနေ။   ဘဏ္ဍာရေးဆိုင်ရာ အချက်အလက်များ: ကျွန်ုပ်တို့ သို့မဟုတ် ကျွန်ုပ်တို့ ခန့်အပ်ထားသော ဒေတာစီမံခန့်ခွဲသူများသည် သင့်သုတေသနပါဝင်မှုအတွက် ငွေကြေးဆုချီးမြှင့်ရန် သင့်ဘဏ်အချက်အလက်များကို တောင်းဆိုနိုင်ပါသည်။  အထက်ဖော်ပြထားသည့် ကိုယ်ရေးအချက်အလက်အမျိုးအစားများအပေါ် အခြေခံ၍ သင်သည် ထုတ်ကုန် သို့မဟုတ် ဝန်ဆောင်မှုအမျိုးအစားတစ်ချို့ကို ဝယ်ယူလိုစိတ်ရှိခြင်းအပေါ် ခန့်မှန်းချက်များ။   စိတ်ချယုံကြည်ပါ၊ သင့်ကို တိုက်ရိုက်သိရှိနိုင်သော ကိုယ်ရေးအချက်အလက်များကို သင့်အား ပစ်မှတ်ထားရန် သို့မဟုတ် ရောင်းချရန် မသုံးပါ၊ ထိုကဲ့သို့ လုပ်ခွင့်ကိုလည်း ကျွန်ုပ်တို့၏ ဖောက်သည်များအား မပေးပါ။   အမေရိကန်ပါဝင်သူများအတွက်: ကျွန်ုပ်တို့သည် သက်ဆိုင်ရာ အမေရိကန်ဥပဒေတွင် သတ်မှတ်ထားသည့် "ရောင်းချခြင်း" သို့မဟုတ် "မျှဝေခြင်း" ဆိုသည့် စကားလုံးများအရ အချို့သော ဒေတာအမျိုးအစားများကို တတိယပါတီများထံ ရောင်းချခြင်း သို့မဟုတ် မျှဝေခြင်း ပြုလုပ်နိုင်ပါသည်။ ကျွန်ုပ်တို့သည် ပုံမှန်အားဖြင့် အမည်အတုပြု (pseudonymized) သို့မဟုတ် စုစုပေါင်း (aggregated) ဒေတာများကို e-commerce စီးပွားရေးလုပ်ငန်းများ၊ ရင်းနှီးမြှုပ်နှံမှုကုမ္ပဏီများ၊ စားသုံးသူအမှတ်တံဆိပ်များ၊ မီဒီယာကုမ္ပဏီများနှင့် ဒေတာအကျိုးဆောင်များကဲ့သို့သော ဖောက်သည်များထံ ပေးပို့ပါသည်။ ဒေတာစုဆောင်းချိန်တွင် သင့်အား အခြားနည်းဖြင့် ဖော်ပြထားခြင်းမရှိပါက (ဥပမာ၊ သင်သည် အသံ သို့မဟုတ် ဗီဒီယို တုံ့ပြန်ချက်များကို ကျွန်ုပ်တို့၏ ဖောက်သည်များနှင့် မျှဝေရန် သဘောတူပါက)။ ကျွန်ုပ်တို့သည် သက်ဆိုင်ရာ ဥပဒေတွင် သတ်မှတ်ထားသည့်အတိုင်း အသက်မပြည့်သူများ (ဒေသဆိုင်ရာ ဥပဒေအရ အသက်ကွာခြားချက်များ ရှိနိုင်ပါသည်) အကြောင်း ပေါင်းစပ်သတင်းအချက်အလက်များကို မိဘများ သို့မဟုတ် ထိန်းသိမ်းသူများ၏ သဘောတူညီချက် ရရှိပြီးနောက်သာ "ရောင်းချ" သို့မဟုတ် "မျှဝေ" နိုင်ပါသည်။  ကိုယ်ရေးအချက်အလက်အခွင့်အရေးများ: သက်ဆိုင်ရာ ဥပဒေအရ သင်သည် သင့်စစ်တမ်းဒေတာပေါ်တွင် အချို့သော အခွင့်အရေးများ ရှိနိုင်ပြီး၊ မည်သည့်အချိန်တွင်မဆို ကျွန်ုပ်တို့၏ ဒေတာစီမံခန့်ခွဲမှုနှင့် ရောင်းချမှုများမှ ထွက်ခွာခြင်း သို့မဟုတ် သဘောတူညီချက်ကို နုတ်ယူနိုင်ပါသည်။ သင့်အခွင့်အရေးများကို အသုံးပြုလိုပါက 'သင့်ကိုယ်ရေးအချက်အလက်အခွင့်အရေးများ' သို့ သွားပါ။ သင်သည် Global Privacy Control (GPC) ကဲ့သို့ သင့်ရွေးချယ်မှုများကို အလိုအလျောက် ဆက်သွယ်ပေးနိုင်သည့် browser-based signal ကိုလည်း ဖွင့်ရန် ရွေးချယ်နိုင်ပါသည်။ လိုအပ်သည့်အခါ ကျွန်ုပ်တို့သည် GPC signal ကို ဝက်ဘ်ဆိုဒ်မှ အရောင်းမှ ထွက်ရန် တောင်းဆိုချက်အဖြစ် ဆောင်ရွက်ပါမည်။   သိမ်းဆည်းခြင်း: ဤကြေညာချက်တွင် ဖော်ပြထားသည့် ရည်ရွယ်ချက်များ ပြည့်မီရန်၊ ဥပဒေရေးရာ တာဝန်များကို လိုက်နာရန်၊ အငြင်းပွားမှုများကို ဖြေရှင်းရန်နှင့် ကျွန်ုပ်တို့၏ သဘောတူညီချက်များကို အကောင်အထည်ဖော်ရန် လိုအပ်သည့် ကာလအထိ သင့်စစ်တမ်းဒေတာကို သိမ်းဆည်းထားမည်။ ကျွန်ုပ်တို့၏ ဒေတာသိမ်းဆည်းကာလသည် စစ်တမ်းပါဝင်သူများနှင့် ကျွန်ုပ်တို့၏ ဆက်ဆံရေး၊ ပလက်ဖောင်းအသုံးပြုသူများ၊ ဒေတာ၏ သဘောနှင့် ထိခိုက်လွယ်မှု၊ နှင့် ကျွန်ုပ်တို့၏ စီးပွားရေးလုပ်ငန်းကို ပံ့ပိုးတိုးတက်စေရန် လိုအပ်သည့် သင့်တော်မှုများစသည့် အချက်များစွာကို အခြေခံထားပါသည်။ ကျွန်ုပ်တို့၏ လိုက်နာရမည့် တာဝန်များအရ၊ သင်၊ ကျွန်ုပ်တို့၏ ဖောက်သည်များ၊ သို့မဟုတ် တတိယပါတီ ပန်နယ်ပိုင်ရှင်များမှ သင့်ကိုယ်ရေးအချက်အလက်များကို ဖျက်ပစ်ရန် တောင်းဆိုပါက၊ သို့မဟုတ် ကျွန်ုပ်တို့မှ သင့်ကိုယ်ရေးအချက်အလက်များကို ဖယ်ရှား၍ ဒေတာကို စုစည်း၊ အမည်မဖော်၊ သို့မဟုတ် မှတ်သားချက်မဲ့အောင် ပြုလုပ်ပါက သိမ်းဆည်းကာလများကို ပြောင်းလဲနိုင်ပါသည်။   ၁။ ကျွန်ုပ်တို့ သင့်ကိုယ်ရေးအချက်အလက်များကို မည်သို့ စုဆောင်း၍ အသုံးပြုသည်   ကျွန်ုပ်တို့သည် ကိုယ်ရေးအချက်အလက်များကို (က) သင်မှ တိုက်ရိုက်ပေးပို့သည့်အချက်အလက်များ၊ (ခ) သင် ကျွန်ုပ်တို့၏ ပလက်ဖောင်းများကို ဝင်ရောက်ကြည့်ရှုသည့်အခါ အလိုအလျောက် စုဆောင်းသည့်အချက်အလက်များနှင့် (ဂ) တတိယပါတီများထံမှ စုဆောင်းပါသည်။      A. သင်ပေးပို့သော အချက်အလက်များ  ကျွန်ုပ်တို့သည် အဓိကအားဖြင့် စစ်တမ်းဒေတာများကို ပြုလုပ်ကာ ဖောက်သည်များအတွက် စျေးကွက်သုတေသန အမြင်မျိုးစုံ ဖန်တီးပေးပါသည်။ အထူးသဖြင့် ကျွန်ုပ်တို့သည် သင့်လူဦးရေဆိုင်ရာဒေတာ (လူဦးရေအုပ်စု၏ လက္ခဏာများအကြောင်း စာရင်းအင်းဆိုင်ရာ အချက်အလက်များ)၊ သင့်အပြုအမူနှင့် ကြိုက်နှစ်သက်မှုဆိုင်ရာဒေတာများနှင့် သင်ပေးပို့သည့် အခြားဒေတာများကို အသုံးပြုပြီး ကုမ္ပဏီများအား သင့်ကဲ့သို့ စားသုံးသူများသည် ထုတ်ကုန်များအပေါ် မည်သို့ တုံ့ပြန်နိုင်မည်၊ ထုတ်ကုန်တစ်ခု၏ စျေးကွက်တွင် အောင်မြင်နိုင်ခြေ၊ ထုတ်ကုန်တိုးတက်အောင် ပြုလုပ်နိုင်မည့် အခွင့်အလမ်းများ ရှိ/မရှိနှင့် ထုတ်ကုန်ကို မည်သို့ စျေးကွက်ထဲသို့ ထိုးထွင်းမိတ်ဆက်ကာ စားသုံးသူများနှင့် ထိထိရောက်ရောက် ဆက်သွယ်နိုင်မည်ကို နားလည်စေရန် ကူညီပံ့ပိုးပါသည်။  သင်က ကျွန်ုပ်တို့ထံ တိုက်ရိုက် မျှဝေသော ဒေတာကို ဆောင်ရွက်ရန် ကျွန်ုပ်တို့၏ ဥပဒေရေးရာ အခြေခံချက်မှာ သင့်သဘောတူညီချက်ဖြစ်ပါသည်။ ၎င်းတွင် ကျွန်ုပ်တို့၏ လူမှုမီဒီယာမှတဆင့် ပါဝင်ရန် မှတ်ပုံတင်သည့်အခါ၊ သင့် cookie ရွေးချယ်မှုများကို သတ်မှတ်သည့်အခါ၊ စစ်တမ်းဖြေကြားချက်များတွင် ဓာတ်ပုံများ၊ အသံမှတ်တမ်းများနှင့် ကိုယ်ရေးအချက်အလက်ထိခိုက်နိုင်သည့် အချက်အလက်များကို မျှဝေသည့်အခါတို့ ပါဝင်သည်။ ကျွန်ုပ်တို့သည် ဤ ကိုယ်ရေးအချက်အလက်များကို အောက်ပါ စီးပွားရေးနှင့် ကုန်သွယ်ရေး ရည်ရွယ်ချက်များအတွက် အသုံးပြုပါသည်။  ကျွန်ုပ်တို့၏ စစ်တမ်းများ၊ ပလက်ဖောင်းများ၊ ထုတ်ကုန်များ၊ ဝန်ဆောင်မှုများနှင့် စီးပွားရေးလုပ်ငန်းကို လည်ပတ်၊ ထိန်းသိမ်းနှင့် တိုးတက်အောင် ဆောင်ရွက်ရန်  မော်ဒယ်ဒေတာအပေါ် အခြေခံ၍ ကျွန်ုပ်တို့၏ ဖောက်သည်များအတွက် အစီရင်ခံစာများ၊ ပရိသတ်စာရင်းများနှင့် အရောင်းခန့်မှန်းချက်များကို ဖန်တီးထောက်ပံ့ပေးရန်။ "မော်ဒယ်ဒေတာ" ဆိုသည်မှာ လူဦးရေဆိုင်ရာနှင့် အပြုအမူဆိုင်ရာ လက္ခဏာများ (ဥပမာ – လိင်၊ အသက်၊ ဝယ်ယူမှုအလေ့အထ) အပေါ် အခြေခံ၍ နမူနာအုပ်စုတစ်စုကို လေ့လာကာ ထိုလက္ခဏာများ သို့မဟုတ် ကြိုက်နှစ်သက်မှုများ ဆင်တူသည့် လူများ ဘာဝယ်လိုကြမည်ကို ခန့်မှန်းထားသည့် ဒေတာများကို ဆိုလိုသည်။  ဤအစီရင်ခံစာများသည် လက်လီအရောင်းတိုင်းတာခြင်းနှင့် ခွဲခြမ်းစိတ်ဖြာခြင်း၊ ထုတ်ကုန်ကြော်ငြာနှင့် စျေးကွက်ရှာဖွေရေး မဟာဗျူဟာများနှင့် ကိရိယာများ၊ ကြော်ငြာအစီအစဉ်ထိရောက်မှု၊ စားသုံးသူနှစ်သက်ချက်များနှင့် တောင်းဆိုချက်များ၊ ထုတ်ကုန်တီထွင်ဆန်းသစ်ခြင်းနှင့် ဖွံ့ဖြိုးတိုးတက်ရေး၊ စားသုံးသူဝယ်ယူဆုံးဖြတ်ချက်များ၊ သမိုင်းကြောင်းနှင့် အပြုအမူများ၊ ပြိုင်ဘက်နှင့် စျေးကွက်ခွဲခြမ်းစိတ်ဖြာခြင်း၊ ထောက်ပံ့ရေးကွင်းစနစ် စီမံခန့်ခွဲမှုတို့နှင့် သက်ဆိုင်ပါသည်။  ဖောက်သည်နှင့် ထုတ်ကုန်အထူးပြု အစီရင်ခံစာများ၊ ကျွန်ုပ်တို့၏ ခွဲခြမ်းစိတ်ဖြာချက်များနှင့် အတွေးအမြင်များကို ဖန်တီးထုတ်ပေးရန်  သင်သည် ဗီဒီယိုသုတေသန စစ်တမ်းတစ်ခုတွင် ပါဝင်ပါက ကျွန်ုပ်တို့သည် သင့်ဗီဒီယို၊ အသံ သို့မဟုတ် ပုံကို ကျွန်ုပ်တို့၏ အစီရင်ခံစာများတွင် မျှဝေနိုင်ပြီး သင်တင်သွင်းထားသည့် ဗီဒီယိုများအား ဖောက်သည်ထံ ဝင်ရောက်ကြည့်ရှုခွင့် ပေးနိုင်ပါသည်။ ဤနည်းဖြင့် ဖောက်သည်သည် သင်ထုတ်ကုန်ကို အသုံးပြုနေစဉ် သင့်တုံ့ပြန်မှုများကို တိုက်ရိုက် ကြည့်ရှုနိုင်ပြီး ထုတ်ကုန်အောင်မြင်မှုအတွက် ဖြစ်နိုင်သော အန္တရာယ်များကို ရှာဖွေတွေ့ရှိနိုင်ပါသည်။ ဤကိစ္စများတွင် ဖောက်သည်များသည် သဘောတူစာချုပ်အရ အဆိုပါ ဒေတာများကို အတွင်းပိုင်း စျေးကွက်သုတေသနအတွက်သာ အသုံးပြုရန်နှင့် ရည်ရွယ်ချက်များ ပြီးမြောက်သည့်အခါ ဖျက်ပစ်ရန် တာဝန်ယူထားပါသည်။    တုန့်ပြန်မှုများ ဖန်တီး၍ ခွဲခြမ်းစိတ်ဖြာရန်၊ တခါတလေ အတုဉာဏ် (AI) နည်းပညာကို အသုံးပြု၍  ဤသည်မှာ သင့်ကဲ့သို့သော တစ်ဦးချင်းစီ၏ စုစည်းထားသော ဒေတာများဖြင့် သင်ယူလေ့ကျင့်ထားသော ကွန်ပျူတာမော်ဒယ်တစ်ခုဖြစ်ပြီး စားသုံးသူများကို ပိုမိုထိရောက်စွာ နားလည်ရန် အသုံးပြုသည်။ ကျွန်ုပ်တို့သည် AI ကို အသုံးပြု၍ လူအုပ်စုအမျိုးမျိုးသည် ဖြစ်နိုင်သော အခြေအနေများတွင် မည်သို့ တုံ့ပြန်နိုင်မည်ကို မော်ဒယ်ဖြင့် ခန့်မှန်းကာ ထို့နောက် ရိုးရာ လူအခြေပြု စစ်တမ်းများဖြင့် အကောင်းဆုံး ရွေးချယ်စရာများကို အတည်ပြုနိုင်သည်။ ပုံမှန်အားဖြင့် ကျွန်ုပ်တို့သည် သင့်အား အခြားအကြံဉာဏ် မပေးပါက တတိယပါတီများအား သင့်စစ်တမ်းဒေတာဖြင့် ၎င်းတို့၏ AI နည်းပညာများကို သင်ယူလေ့ကျင့်ခွင့် မပေးပါ။  ကျွန်ုပ်တို့၏ဖောက်သည်များ ဆောင်ရွက်သော ကြော်ငြာလှုပ်ရှားမှုများ၏ ထိရောက်မှုကို တိုင်းတာရန်  သင်(ကျွန်ုပ်တို့၏ပါဝင်သူများ)ကို တိုက်ရိုက်စျေးကွက်ရှာဖွေရေး သို့မဟုတ် အရောင်းရည်ရွယ်ချက်များအတွက် ပစ်မှတ်မခံရစေရန် သေချာစေရန်  ခွဲခြမ်းစိတ်ဖြာခြင်း၊ အတွေးအမြင်ရရှိခြင်း၊ ထုတ်ကုန်ဖွံ့ဖြိုးတိုးတက်ရေးနှင့် စျေးကွက်လှုပ်ရှားမှုများနှင့်/သို့မဟုတ် သုတေသနအတွက်  B. ကျွန်ုပ်တို့ အလိုအလျောက် စုဆောင်းသည့် အချက်အလက်များ   ကျွန်ုပ်တို့နှင့် ကျွန်ုပ်တို့၏ ဝန်ဆောင်မှုပေးသူများသည် စစ်တမ်းများ၊ ပလက်ဖောင်းများနှင့် ကျွန်ုပ်တို့၏ လုပ်ငန်းဆောင်ရွက်မှုများနှင့် ဆက်စပ်၍ ကူကစ်များနှင့် အခြား လိုက်လံစောင့်ကြည့်နည်းပညာများကို အသုံးပြုနိုင်ပါသည်။ ကျွန်ုပ်တို့သည် သင့်ပလက်ဖောင်းအသုံးပြုပုံအကြောင်း အချက်အလက်များကို စုဆောင်းရန် ကူကစ်များ၊ တက်များ၊ SDK များ သို့မဟုတ် စကရစ်ပ်များကဲ့သို့ နည်းပညာမျိုးစုံကို အသုံးပြုနိုင်ပါသည်။ ဤအချက်အလက်များတွင် သင့်ဘရောက်ဇာ သို့မဟုတ် စက်ပစ္စည်းအကြောင်း အချက်အလက်များ၊ ခန့်မှန်းထားသော ဒေသဆိုင်ရာ တည်နေရာနှင့် ပလက်ဖောင်းအသုံးပြုမှု (ဥပမာ၊ သင်လည်ပတ်သော ကျွန်ုပ်တို့၏ ဝက်ဘ်ဆိုက် စာမျက်နှာများနှင့် ထိုစာမျက်နှာများကို ကြည့်ရှုရာတွင် သုံးစွဲသည့် အချိန်) တို့ ပါဝင်ပါသည်။ ကျွန်ုပ်တို့ အလိုအလျောက် စုဆောင်းသည့် ဒေတာကို ဆောင်ရွက်ရာတွင် ကျွန်ုပ်တို့၏ တရားဝင် အကျိုးစီးပွားများအပေါ် အခြေခံထားပါသည်။ ၎င်းတွင် စျေးကွက်သုတေသန ကုမ္ပဏီနှင့် ပလက်ဖောင်း လည်ပတ်သူတစ်ဦးအနေဖြင့် စစ်တမ်းတုံ့ပြန်ချက်များ၏ အရည်အသွေးမြင့်မားမှုကို ထိန်းသိမ်းရန်၊ ကျွန်ုပ်တို့၏ လုပ်ငန်းကို ဆောင်ရွက်ကာ ကာကွယ်ရန် (လိမ်လည်မှု ရှာဖွေရေး အပါအဝင်) နှင့် သင့်အား ကျွန်ုပ်တို့၏ စစ်တမ်းဆိုဒ်ကို အထိရောက်ဆုံး ပံ့ပိုးပေးရန် ရည်ရွယ်ပါသည်။ မရှိမဖြစ်မဟုတ်သော ကူကစ်ဒေတာများကို သင့် သဘောတူညီချက်ဖြင့်သာ ဆောင်ရွက်ပါသည်။  ဤနည်းပညာများသည် သင့်ဘရောက်ဇာ သို့မဟုတ် စက်ပစ္စည်းများတွင် သတင်းအချက်အလက်များကို ဝင်ရောက်ကြည့်ရှုခြင်း သို့မဟုတ် သိမ်းဆည်းခြင်းဖြင့် သင့်ကို အခြားအသုံးပြုသူများနှင့် ခွဲခြားနိုင်ရန်၊ ဆိုက်လည်ပတ်မှုကို ပိုမိုထိရောက်စေရန်၊ သင့်နှစ်သက်ရာများကို မှတ်မိကူညီပေးရန်၊ သင့်ဘရောက်ဇင်းအတွေ့အကြုံကို မြှင့်တင်ပေးရန်နှင့် ကျွန်ုပ်တို့၏ ပလက်ဖောင်းများ၏ အသုံးပြုမှု၊ လုံခြုံရေးနှင့် လုပ်ဆောင်နိုင်မှုများကို တိုးတက်ကောင်းမွန်စေရန် အသုံးပြုသည်။  လိုက်လံမှတ်သားခြင်းနည်းပညာများနှင့် ဤအချက်အလက်များပေါ်တွင် သင်ပိုင်ဆိုင်နိုင်သည့် အခွင့်အရေးများအကြောင်း ပိုမိုသိရှိလိုပါက သက်ဆိုင်ရာ ပလက်ဖောင်းပေါ်ရှိ ကျွန်ုပ်တို့၏ Cookie အသိပေးချက်ကို ကြည့်ရှုပါ။ သင့် cookie ဆက်တင်များကို ပြင်ဆင်ရန် ပလက်ဖောင်းအောက်ခြေတွင် တွေ့ရသည့် cookie ဘန်နာပေါ်ရှိ "သင့် Cookie ရွေးချယ်မှုများ" ကို ရွေးပါ။  C. တတိယပါတီအရင်းအမြစ်များမှ ရရှိသော အချက်အလက်များ   သက်ဆိုင်ရာတွင် ကျွန်ုပ်တို့သည် သင့်ထံမှ ရရှိသော ဒေတာကို အခြားအရင်းအမြစ်များမှ ရရှိသော ဒေတာများနှင့် ပေါင်းစပ်နိုင်ပြီး ဤကြေညာချက်တွင် ဖော်ပြထားသည့် ရည်ရွယ်ချက်များအတွက်သာ အသုံးပြုမည်ဖြစ်သည်။ ကျွန်ုပ်တို့သည် စျေးကွက်သုတေသနကုမ္ပဏီတစ်ခုအဖြစ် စစ်တမ်းဖြေကြားချက်များ၏ အရည်အသွေးမြင့်မားမှုကို ထိန်းသိမ်းရန်နှင့် လိုအပ်သည့်အခါ သင့်သဘောတူညီချက်ဖြင့် ဥပဒေရေးရာ အကျိုးစီးပွားများအပေါ် အခြေခံကာ ဤဒေတာများကို ဆန်းစစ်စီမံဆောင်ရွက်ပါသည်။  သင်အား "တတိယပါတီ ပန်နယ်" အဖွဲ့ဝင်အဖြစ် ကျွန်ုပ်တို့၏ စစ်တမ်းသို့ ဖိတ်ခေါ်ပါက၊ ကျွန်ုပ်တို့သည် သင့်နာမည် သို့မဟုတ် ဆက်သွယ်ရန် အချက်အလက်ကဲ့သို့ တိုက်ရိုက် သတ်မှတ်နိုင်သည့် အချက်အလက်များကို မရရှိပါ။ ထိုအစား တတိယပါတီ ပန်နယ်ကို ကိုးကားရန် အသုံးပြုသည့် တစ်ဦးချင်း အထူးသတ်မှတ်နံပါတ်ကိုသာ ရရှိပါသည်။ စစ်တမ်းတစ်ခု သို့မဟုတ် တုံ့ပြန်ချက်တစ်ခုနှင့် ပတ်သက်၍ မေးမြန်းလိုပါက၊ ကျွန်ုပ်တို့ကဲ့သို့သော ကုမ္ပဏီများမှ ပေးအပ်သည့် သုတေသနများတွင် ပါဝင်ရန် သင့်ဆန္ဒကို အတည်ပြုရာတွင်လည်း ဤကိုးကားနံပါတ်ကို အသုံးပြုပါသည်။   တချို့အခါတွင် ကျွန်ုပ်တို့သည် ပါဝင်သူများ ရှာဖွေရေးနှင့်/သို့မဟုတ် အွန်လိုင်းမေးခွန်းစာရွက်များ ပရိုဂရမ်ရေးဆွဲရာတွင် ကူညီရန် တတိယပါတီများကို တာဝန်ပေးနိုင်ပါသည်။ ထို့အပြင် တိုက်ရိုက်ဆွေးနွေးမှုများ၊ ဗီဒီယိုနှင့်/သို့မဟုတ် အသံမှတ်တမ်းတင်ခြင်းများအတွက် တတိယပါတီ၏ အွန်လိုင်း ပလက်ဖောင်းများကိုလည်း အသုံးပြုနိုင်ပါသည်။ ဤအခါများတွင် ပါဝင်သူများသည် မိမိတို့ မှတ်ပုံတင်ထားသည့် panel vendor မှ ထုတ်ပြန်ထားသည့် ကိုယ်ရေးကိုယ်တာလုံခြုံရေးဆိုင်ရာ အသိပေးချက်များအတိုင်း လိုက်နာရမည်ဖြစ်ပါသည်။   တခါတလေ ကျွန်ုပ်တို့၏ ဖောက်သည်များက ပါဝင်သူများ၏ ဆက်သွယ်ရန် အချက်အလက်များကို ပေးပို့နိုင်ပါသည်။ ဖောက်သည်ထံမှ သင့်ဆက်သွယ်ရန် အချက်အလက်ကို လက်ခံရရှိပါက ဖောက်သည်သည် သင့်ဒေတာကို ထိန်းချုပ်ခွင့်ရှိပြီး NIQ သည် ဤဆက်သွယ်ရန် အချက်အလက်များ (နှင့် အထူးအခြေအနေများတွင် ဤလေ့လာမှုများအတွင်း ပါဝင်သူများထံမှ စုဆောင်းထားသည့် ဒေတာများ) ကို ဖောက်သည်၏ ညွှန်ကြားချက်များအတိုင်း တင်းကြပ်စွာ လုပ်ဆောင်သည့် ဝန်ဆောင်မှုပေးသူ (ဒေတာလုပ်ဆောင်သူ) အဖြစ်သာ ဆောင်ရွက်ပါသည်။    D. ကိုယ်ရေးအချက်အလက်များကို အခြားအသုံးပြုမှုများ  အထက်ဖော်ပြထားသည့် အသုံးပြုမှုများအပြင်၊ ကျွန်ုပ်တို့သည် သက်ဆိုင်ရာ ဥပဒေအရ ခွင့်ပြုထားသည့် အတိုင်း အရင်းအမြစ်အမျိုးအစားအားလုံးမှ ကိုယ်ရေးအချက်အလက်များကို စီးပွားရေးနှင့် လုပ်ငန်းဆိုင်ရာ ရည်ရွယ်ချက်များအတွက် အသုံးပြုပါသည်။  ဘော့များ(bot)၊ ဖုန်းခေါ်ဆိုမှု၊ အီးမေးလ်၊ မက်ဆေ့ခ်ျ သို့မဟုတ် စာတိုက်ပို့ခြင်းကဲ့သို့သော နည်းလမ်းများဖြင့် သင့်နှင့် ဆက်သွယ်ရန်၊ သင့်မေးမြန်းချက်များကို ဖြေကြားရန်၊ သင့်တုံ့ပြန်ချက်များကို အတည်ပြု သို့မဟုတ် ရှင်းလင်းရန်၊ စစ်တမ်းဆိုင်ရာ သတင်းအချက်အလက်များ သို့မဟုတ် ကျွန်ုပ်တို့၏ မူဝါဒအသစ်ပြောင်းလဲမှုများကို ပို့ရန်၊ သို့မဟုတ် ထပ်မံ စစ်တမ်းများတွင် ပါဝင်ရန် ဖိတ်ခေါ်ရန်  စစ်တမ်းများကို စီမံခန့်ခွဲရန်နှင့် သင်၏ ပါဝင်ခွင့်ရှိမှုကို သုံးသပ်ရန်    ကျွန်ုပ်တို့၏ စစ်တမ်းများ၊ ပလက်ဖောင်းများ၊ ထုတ်ကုန်များ၊ ဝန်ဆောင်မှုများနှင့် စီးပွားရေးလုပ်ငန်းများ၏ လုံခြုံရေးကို စောင့်ကြည့်ကာကွယ်ထိန်းသိမ်းရန်  သက်ဆိုင်ရာ ဥပဒေများနှင့် စည်းမျဉ်းစည်းကမ်းများကို လိုက်နာရန်နှင့် ကိုယ်ရေးအချက်အလက်များအတွက် တရားဝင် တောင်းဆိုချက်များကို ဖြေကြားရန်  ကျွန်ုပ်တို့ထိန်းသိမ်းထားသော အချက်အလက်များသည် လွှဲပြောင်းပို့သည့် ပိုင်ဆိုင်မှုများထဲတွင် ပါဝင်ခြင်း သို့မဟုတ် ကုမ္ပဏီပြန်လည်ဖွဲ့စည်းခြင်း၊ ရောင်းချခြင်းနှင့် စီးပွားရေးဆိုင်ရာ ကူးသန်းရောင်းဝယ်မှုများတွင် ဆက်စပ်အသုံးပြုရန်  ကျွန်ုပ်တို့၏အခွင့်အရေး၊ ကိုယ်ရေးကိုယ်တာသီးသန့်ခွင့်၊ လုံခြုံရေး၊ ပိုင်ဆိုင်မှုနှင့်/သို့မဟုတ် အခြားသူများ၏အခွင့်အရေးများကိုကာကွယ်ရန်  အချက်အလက်စုဆောင်းချိန်တွင် သင်သဘောတူညီထားသော သင့်အား ရှင်းပြထားသည့် အခြားရည်ရွယ်ချက်များ ပြည့်မီရန်  ကျွန်ုပ်တို့သည် ဥပဒေရေးရာ တာဝန်များကိုလိုက်နာရန် ဥပဒေရေးရာလိုအပ်ချက်များအပေါ် အခြေခံကာ၊ စျေးကွက်သုတေသနကုမ္ပဏီတစ်ခုအနေဖြင့် စစ်တမ်းတုံ့ပြန်ချက်များ၏ အရည်အသွေးမြင့်မားမှုကို ထိန်းသိမ်းကာ ကျွန်ုပ်တို့၏ စီးပွားရေးလုပ်ငန်းကို ဆောင်ရွက်ကာ ကာကွယ်ရန် တရားဝင်အကျိုးစီးပွားများအပေါ် အခြေခံကာ၊ လိုအပ်သည့်အခါ သင့်သဘောတူညီချက်ဖြင့် ဤဒေတာကို ဆောင်ရွက်ပါသည်။  2. ကျွန်ုပ်တို့ သင့်ကိုယ်ရေးအချက်အလက်များကို မည်သို့ ထုတ်ဖော်ကြေညာသနည်း    ကျွန်ုပ်တို့သည် သင့်ကိုယ်ရေးအချက်အလက်များကို (သက်ဆိုင်ရာ ဥပဒေအရ) ဤကြေညာချက်တွင် ဖော်ပြထားသည့် ရည်ရွယ်ချက်များအတွက် ထုတ်ဖော်နိုင်ပါသည်။  ကျွန်ုပ်တို့၏ ဖောက်သည်များနှင့် အခြား စျေးကွက်သုတေသန ကုမ္ပဏီများ။ ကျွန်ုပ်တို့သည် ပါဝင်သူများ၏ စစ်တမ်းဒေတာနှင့် ထိုဒေတာမှ ထုတ်ယူထားသည့် အချက်အလက်များကို ဖောက်သည်တချို့ သို့မဟုတ် အခြားကုမ္ပဏီများထံ ပေးပို့ပါသည်။ သင်သည် အခြားကုမ္ပဏီ ("Panel Owner") မှ စီမံခန့်ခွဲသော panel တစ်ခုတွင် ပါဝင်ရန် မှတ်ပုံတင်ပြီး နောက်ပိုင်း NIQ စစ်တမ်းတစ်ခုတွင် ပါဝင်ရန် ရွေးချယ်ခံရပါက၊ သင် စစ်တမ်းကို ပြီးမြောက်ကြောင်း အတည်ပြုရန်နှင့် အွန်လိုင်း စစ်တမ်းများအတွက် ထပ်မံထည့်သွင်းခြင်းကာကွယ်ခြင်းနှင့် အရည်အသွေး စစ်ဆေးခြင်း ရည်ရွယ်ချက်များအတွက် ပါဝင်သူများ၏ IP လိပ်စာများကို Panel Owner နှင့် တစ်ခါတရံ မျှဝေပေးနိုင်ပါသည်။  ကျွန်ုပ်တို့၏ ကော်ပိုရေးရှင်း ဆက်စပ်ကုမ္ပဏီများတွင် မိခင်ကုမ္ပဏီနှင့် ဤတွင် ဖော်ပြထားသည့် ၎င်း၏ သားကုမ္ပဏီများဖြစ်သည့် NIQ Group ပါဝင်သည်။ ကျွန်ုပ်တို့သည် လုပ်ငန်းလည်ပတ်မှုဆိုင်ရာများ၊ ပူးပေါင်းသုတေသနနှင့် ဖွံ့ဖြိုးတိုးတက်ရေး လုပ်ငန်းစဉ်များ၊ စီးပွားရေးအန္တရာယ် စီမံခန့်ခွဲမှုနှင့် ကျွန်ုပ်တို့၏ လုပ်ထုံးလုပ်နည်းများတွင် တစ်ပြေးတည်းတူညီမှုရှိစေရန်အတွက် ဆက်စပ်ကုမ္ပဏီများထံ ဒေတာများကို ပေးပို့ပါသည်။ ဥပမာအားဖြင့် နိုင်ငံခြားရှိ ဆက်စပ်ကုမ္ပဏီတစ်ခုက နောက်ခံပံ့ပိုးမှုပေးခြင်း၊ ကျွန်ုပ်တို့၏ ဒေတာစနစ်များကို ဟိုစ့်(host)ပေးခြင်း သို့မဟုတ် သင်ရှိရာဒေသအလိုက် သင့်တောင်းဆိုချက်များကို အကောင်းဆုံးဝန်ဆောင်မှုပေးနိုင်မည့် ကျွန်ုပ်တို့၏ လုပ်ငန်းခွဲများ သို့မဟုတ် ဆက်စပ်ကုမ္ပဏီများကို လွှဲပြောင်းပေးပို့သွားမည်ဖြစ်ပါသည်။  ကျွန်ုပ်တို့၏ ဝန်ဆောင်မှုပေးသူများ။ ကျွန်ုပ်တို့သည် စီးပွားရေး၊ ပရော်ဖက်ရှင်နယ် သို့မဟုတ် နည်းပညာဆိုင်ရာ ထောက်ပံ့မှုများ ပေးသည့် ဝန်ဆောင်မှုပေးသူများထံ ဒေတာများကို ဖော်ပြပေးပါသည်။ ၎င်းတို့သည် ကျွန်ုပ်တို့၏ စီးပွားရေးလုပ်ငန်းနှင့် စစ်တမ်းများ (Surveys) ကို လည်ပတ်ရန်၊ ကျွန်ုပ်တို့အတွက် လှုပ်ရှားမှုများကို စီမံခန့်ခွဲရန် ကူညီပေးပြီး၊ ဥပမာ ဝက်ဘ်ဆိုဒ် သို့မဟုတ် အက်ပ်လီကေးရှင်း ဟိုစ့်ခြင်း၊ ဒေတာကိုက်ညီစေရေး ဝန်ဆောင်မှုများ ပေးသည့် ကုမ္ပဏီများ ပါဝင်သည်။ ထို့အပြင် စစ်တမ်းအတွက် လူရွေးချယ်ခြင်း၊ ဆုချီးမြှင့်ခြင်း၊ လှုံ့ဆော်ခြင်း၊ မဲနှိုက်ဆုများ သို့မဟုတ် ထုတ်ကုန်ဖွံ့ဖြိုးရေး ရည်ရွယ်ချက်များအတွက်လည်း ဝန်ဆောင်မှုပေးသူများနှင့် ပူးပေါင်းဆောင်ရွက်နိုင်ပါသည်။  အချို့အခြေအနေများတွင် ကျွန်ုပ်တို့သည် သင့်ကိုယ်ရေးအချက်အလက်အမျိုးအစားများကို အောက်ပါအဖွဲ့အစည်းများထံ ထုတ်ဖော်နိုင်ပါသည်။   အစိုးရ၊ စည်းကမ်းထိန်းသိမ်းရေးနှင့် ပြည်သူ့အာဏာပိုင်များ။ ဥပဒေရေးရာ သို့မဟုတ် စည်းကမ်းဆိုင်ရာ တာဝန်များ သို့မဟုတ် တောင်းဆိုချက်များ (သင့်နေထိုင်ရာနိုင်ငံပြင်ပမှ တောင်းဆိုချက်များပါဝင်သည်) ကိုလိုက်နာရန်အတွက် သင့်ကိုယ်ရေးအချက်အလက်များကို အစိုးရနှင့် ဥပဒေကာကွယ်ရေးအာဏာပိုင်များထံ ဖော်ပြနိုင်ပါသည်။    ကုမ္ပဏီဆိုင်ရာ ကူးသန်းရောင်းဝယ်မှု၏ တစ်စိတ်တစ်ပိုင်းအဖြစ် သက်ဆိုင်ရာ တတိယပါတီများ။ ကျွန်ုပ်တို့၏ စီးပွားရေးလုပ်ငန်း၊ ပိုင်ဆိုင်မှုများ သို့မဟုတ် ရှယ်ယာများ၏ အားလုံး သို့မဟုတ် တစ်စိတ်တစ်ပိုင်းကို ပြန်လည်ဖွဲ့စည်းခြင်း၊ ပေါင်းစည်းခြင်း၊ ရောင်းချခြင်း၊ ပူးပေါင်းလုပ်ငန်းတည်ထောင်ခြင်း၊ တာဝန်လွှဲပြောင်းခြင်း၊ သယ်ယူပို့ဆောင်ခြင်း သို့မဟုတ် အခြားနည်းဖြင့် ချမှတ်ခြင်း (အကြွေးမကျေမှု သို့မဟုတ် ဆင်တူဖြစ်စဉ်များနှင့် ဆက်စပ်၍) ဖြစ်ပါက၊ ဝယ်ယူမည့် အဖွဲ့အစည်းနှင့် ၎င်း၏ အကြံပေးများကဲ့သို့ သတ်မှတ်ထားသော တတိယပါတီများထံ သင့်ကိုယ်ရေးအချက်အလက်များကို ဖော်ပြ သို့မဟုတ် လွှဲပြောင်းနိုင်ပါသည်။   အခြား တတိယပါတီများ။ ကျွန်ုပ်တို့သည် သင့်ညွှန်ကြားချက် သို့မဟုတ် သဘောတူညီချက်အရ သင့်ကိုယ်ရေးအချက်အလက်များကို အခြား တတိယပါတီများထံ ဖော်ပြနိုင်ပါသည်။ ထို့အပြင်၊ အောက်ပါအကြောင်းများအတွက် လိုအပ်သလို သင့်ဒေတာကို ဖော်ထုတ်နိုင်ပါသည်–   (a) သက်ဆိုင်ရာ ဥပဒေများကို လိုက်နာရန်   (b) ကျွန်ုပ်တို့၏ စည်းမျဉ်းစည်းကမ်းများကို အကောင်အထည်ဖော်ရန်   (c) ကျွန်ုပ်တို့၏ လုပ်ငန်းဆောင်တာများကို ကာကွယ်စစ်ဆေးရန်   (d) ကျွန်ုပ်တို့၏ မူပိုင်ခွင့်များ၊ ကိုယ်ရေးကိုယ်တာသီးသန့်ခွင့်၊ လုံခြုံရေး သို့မဟုတ် ပိုင်ဆိုင်မှုများနှင့် သင့် သို့မဟုတ် အခြားသူများ၏ အခွင့်အရေးများကို  ကာကွယ်ရန်   (e) ရရှိနိုင်သည့် ဖြေရှင်းနည်းများကို ရှာဖွေရန် သို့မဟုတ် ကျွန်ုပ်တို့ ခံရနိုင်သည့် ပျက်စီးဆုံးရှုံးမှုများကို ကန့်သတ်ရန်    ထို့အပြင်၊ သင့်ကိုယ်ရေးအချက်အလက်များကို အခြားအကြောင်းအရာများအတွက်လည်း ဖော်ပြနိုင်ပြီး၊ ထိုအချက်အလက်များကို စုဆောင်းသည့်အချိန် သို့မဟုတ် ဖော်ပြမည့်အချိန်တွင် ရှင်းလင်းဖော်ပြပါမည်။    ကျွန်ုပ်တို့သည် ကိုယ်ရေးအချက်အလက်များကို ထုတ်ဖော်ရာတွင် ဤကြေညာချက်နှင့် သက်ဆိုင်ရာ ဥပဒေများနှင့် ကိုက်ညီသည့် သတ်မှတ်ထားသော ရည်ရွယ်ချက်များအတွက်သာ အသုံးပြုနိုင်ရန် သဘောတူစာချုပ်ဆိုင်ရာ၊ နည်းပညာဆိုင်ရာနှင့် အဖွဲ့အစည်းဆိုင်ရာ ကာကွယ်ထိန်းသိမ်းမှုများကို ဆောင်ရွက်ပါသည်။  ဥပဒေအရ ခွင့်ပြုထားသည့် အတိုင်း ကျွန်ုပ်တို့သည် ကိုယ်ရေးအချက်အလက်များကို မူလပိုင်ရှင်အား ပြန်လည်သိရှိနိုင်ခြင်း မဖြစ်အောင် အချက်အလက်ဖျက်ခြင်း၊ အမည်မဖော်ခြင်း သို့မဟုတ် စုစည်းခြင်း ပြုလုပ်နိုင်ပါသည်။ ထိုအချက်အလက်ဖျက်ထားသော ဒေတာများကိုတော့ ကိုယ်ရေးအချက်အလက်အဖြစ် မယူဆတော့ပါ။ အချက်အလက်ဖျက်ပြီးနောက် ကျွန်ုပ်တို့သည် ထိုဒေတာကို ပြန်လည်သိရှိရန် ကြိုးပမ်းမည်မဟုတ်ဘဲ၊ တတိယပါတီများမှလည်း ပြန်လည်သိရှိခြင်း မဖြစ်စေရန် နည်းပညာဆိုင်ရာ၊ အဖွဲ့အစည်းဆိုင်ရာနှင့် စာချုပ်ဆိုင်ရာ တင်းကြပ်သော ကာကွယ်မှုများကို အကောင်အထည်ဖော်ကာ ထိန်းသိမ်းပါသည်။ ကျွန်ုပ်တို့၏ deidentified၊ anonymized သို့မဟုတ် စုစည်းထားသည့် အချက်အလက်များကို အသုံးပြုခြင်းနှင့် ထုတ်ဖော်ခြင်းသည် ဤ အသိပေးချက်ဖြင့် မထိန်းချုပ်ပါ။      ၃။ အလိုအလျောက်ဆုံးဖြတ်ခြင်း၊ ပရိုဖိုင်ရေးဆွဲခြင်းနှင့် အတုဉာဏ်ပညာ  ကျွန်ုပ်တို့၏ စစ်တမ်းများကို စီမံခန့်ခွဲရာတွင် အလိုအလျောက်လုပ်ငန်းစဉ်များကို အသုံးပြုနိုင်ပြီး၊ ၎င်းတွင် ပါဝင်သူများအကြောင်း အချက်အလက် ခန့်မှန်းခြင်း သို့မဟုတ် စစ်တမ်းနမူနာများကို ညီမျှအောင် စကရင်မေးခွန်းများ အသုံးပြုခြင်းတို့ ပါဝင်သည်။ ဥပမာအားဖြင့် သင့် လူမှု-စီးပွားရေးအုပ်စု (လိင်၊ အသက်အုပ်စု၊ ဒေသ စသည်) ကို ပြည့်စုံစွာ ကိုယ်စားပြုထားပါက သင်အား ပါဝင်ရန် မမေးမြန်းနိုင်သလို ဆုကြေးများ သို့မဟုတ် ငွေကြေးအကျိုးခံစားခွင့်များ ရရှိရန် အရည်အချင်းမပြည့်မီနိုင်ပါ။ ဤ လှုပ်ရှားမှုများသည် အလိုအလျောက်ဆုံးဖြတ်ချက်ချခြင်း သို့မဟုတ် ပရိုဖိုင်ရေးခြင်းအဖြစ် သတ်မှတ်နိုင်ပါက ကျွန်ုပ်တို့သည် တရားမျှတစွာနှင့် ခွဲခြားဆက်ဆံမှုမရှိဘဲ ဆောင်ရွက်ပါသည်။ သတိပြုရန်၊ ပရိုဖိုင်ရေးခြင်းအပေါ် အခြေခံ၍ သင့်အလုပ်လျှောက်ထားမှုကို လက်ခံ/ငြင်းဆိုခြင်းကဲ့သို့ ဥပဒေရေးရာ သို့မဟုတ် အရေးပါသော ဆုံးဖြတ်ချက်များကို ကျွန်ုပ်တို့ မပြုလုပ်ပါ။    ကျွန်ုပ်တို့၏ အလိုအလျောက် ဆောင်ရွက်မှုတွင် Generative Artificial Intelligence (AI) စွမ်းဆောင်ရည်များကို ပေါင်းစပ်ထားပြီး စစ်တမ်းဖြေကြားချက်များကို ပိုမိုထိရောက်စွာ ဆန်းစစ်၊ ခွဲခြမ်းစိတ်ဖြာနှင့် အကျဉ်းချုပ်နိုင်ရန်နှင့် အဓိက ခေါင်းစဉ်များကို ဖော်ထုတ်နိုင်ရန် ကူညီပံ့ပိုးပေးပါသည်။ ကျွန်ုပ်တို့သည် သင့်စုစည်းထားသော ဒေတာများကို ကျွန်ုပ်တို့၏ AI နည်းပညာနှင့် ကြီးမားသော ဘာသာစကား မော်ဒယ်များ (LLMs) ကို လေ့ကျင့်ရန် အသုံးပြုနိုင်ပြီး တစ်ဦးချင်း ဖြေကြားချက်များကို လုံခြုံစိတ်ချစွာ ထိန်းသိမ်းထားမည်ဖြစ်သည်။ ဤမော်ဒယ်များသည် စားသုံးသူ တုံ့ပြန်မှုများကို ခန့်မှန်းခြင်း၊ အတွေးအသစ်များကို စမ်းသပ်ခြင်းနှင့် ရည်ရွယ်ထားသည့် သုတေသနများကို ဦးတည်ညွှန်ပြခြင်းတို့ကို ဆောင်ရွက်ကာ ထပ်ခါထပ်ခါ ကျင်းပရမည့် ကြီးမားသော သုတေသနများ လိုအပ်မှုကို လျော့နည်းစေပြီး သုတေသနတွင် လူသားများ ပါဝင်မှုကို ဆက်လက်အာမခံပေးပါသည်။  NIQ သည် ကျွန်ုပ်တို့၏ စီးပွားရေးလုပ်ငန်း၊ စစ်တမ်းများနှင့် ပလက်ဖောင်းများကို တိုးတက်ကောင်းမွန်စေရန်နှင့် ဖွံ့ဖြိုးတိုးတက်စေရန် AI နည်းပညာနှင့် စက်သင်ယူမှု (machine learning) ကို တာဝန်ယူမှု၊ ကျင့်ဝတ်နှင့် လုံခြုံမှုတို့နှင့်အညီ အသုံးပြုရန် တင်းကျပ်စွာ ကတိပြုထားပါသည်။ AI ဖြင့် ကူညီပံ့ပိုးသည့် သုံးသပ်ချက်အားလုံးကို တိကျမှန်ကန်မှုနှင့် တရားမျှတမှုရှိစေရန် ကျွန်ုပ်တို့၏ အဖွဲ့မှ ပြန်လည်သုံးသပ်ပါသည်။ AI ပါဝင်သည့် မည်သည့် လုပ်ငန်းစဉ်မျှကိုမဆို ဒေတာကာကွယ်ရေး မူဝါဒများ (ဥပမာ - ဒေတာလျှော့ချခြင်း၊ ထင်ရှားရှင်းလင်းခြင်း) နှင့် ကိုက်ညီအောင် ဆောင်ရွက်ပြီး၊ ၎င်းတို့ကို အသုံးချခြင်းနှင့် အသုံးပြုခြင်းသည် သက်ဆိုင်ရာ ဥပဒေများနှင့် NIQ ၏ AI လုံခြုံရေး မူဝါဒများနှင့် လမ်းညွှန်မူများအောက်တွင် ဖြစ်ပါသည်။    ၄. ဒေတာခွင့်ပြုချက်များနှင့် ငွေကြေးအကျိုးခံစားခွင့်များ   သင့်ဒေတာခွင့်ပြုချက်များနှင့် စစ်တမ်းပါဝင်ဆောင်ရွက်ခြင်း။ ဤကြေညာချက်ကို သဘောတူပြီး ကျွန်ုပ်တို့၏ စစ်တမ်းများတွင် လိုအပ်သည့် ခွင့်ပြုချက်များကို စစ်တမ်းမပြုလုပ်မီ သို့မဟုတ် ပြုလုပ်စဉ် ပေးခြင်းဖြင့် သင့်ကိုယ်ရေးအချက်အလက်များကို ဝင်ရောက်ကြည့်ရှုခြင်းနှင့် ဆက်လက်ဆောင်ရွက်ခွင့်ပြုပါသည်။ သင့်ကိုယ်ရေးအချက်အလက်များကို ပေးရန် မလိုအပ်ပါ၊ မည်သည့်အချိန်တွင်မဆို ခွင့်ပြုချက်ကို နုတ်ယူ၍ ဆောင်ရွက်မှုမှ ထွက်ခွာနိုင်ပါသည်။ သင့်ကိုယ်ရေးအချက်အလက်များ မရရှိပါက စစ်တမ်းတစ်ခုကို ဖြည့်စွက်ရန် မတောင်းခံနိုင်သလို ဆုကြေးများ သို့မဟုတ် ငွေကြေးဆုကြေးများ ရယူခွင့်မရရှိနိုင်ပါ။  NIQ သည် သင့်ကိုယ်ရေးအချက်အလက်များကို အဓိကအားဖြင့် သင့်သဘောတူညီချက်နှင့်… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/bn/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-04-16T00:17:09+00:00 Modified: 2026-05-06T14:16:44+00:00 Description: Strategic Analytics & Insights Privacy 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Content: এনআইকিউ স্ট্র্যাটেজিক অ্যানালিটিক্স অ্যান্ড ইনসাইটস গোপনীয়তা বিজ্ঞপ্তি  এই গোপনীয়তা বিজ্ঞপ্তিটি নতুন জরিপ অংশগ্রহণকারীদের জন্য ১৬ জানুয়ারি, ২০২৬ থেকে প্রযোজ্য এবং কার্যকর।  আমাদের বাজার গবেষণা অধ্যয়নে অংশগ্রহণের জন্য আপনাকে ধন্যবাদ। দশকের পর দশক ধরে, NielsenIQ বাজার ও ভোক্তা অন্তর্দৃষ্টি গবেষণার জন্য বিশ্বব্যাপী মান নির্ধারণ করে আসছে। আমাদের অন্তর্দৃষ্টি জনসংখ্যার প্রতিনিধিত্বমূলক নমুনাগুলির উপর ভিত্তি করে এবং আমাদের ক্লায়েন্টদের (যেমন: প্রস্তুতকারক, খুচরা বিক্রেতা, মিডিয়া কোম্পানি, অলাভজনক সংস্থা এবং সরকার) ভোক্তারা কী দেখেন, কী শোনেন এবং কী কিনেন তা জানতে সাহায্য করে। এই গবেষণায় আপনার অংশগ্রহণ কোম্পানিগুলিকে আপনার আচরণ ও পছন্দগুলি বুঝতে সাহায্য করে, যা প্রায়ই তাদের আরও ভালো ভোক্তা পণ্য ও সেবা প্রদান করতে সহায়তা করে।    এই গোপনীয়তা বিজ্ঞপ্তি ("বিজ্ঞপ্তি") বর্ণনা করে কীভাবে Nielsen Consumer LLC ("NielsenIQ," "NIQ," "আমরা," বা "আমাদের"), ডেটা নিয়ন্ত্রক হিসেবে, আমরা যে ব্যক্তিগত তথ্য সংগ্রহ করি তা পরিচালনা করে এবং এই তথ্যের উপর আপনার যে অধিকার থাকতে পারে তা। আমরা আমাদের ওয়েবসাইট বা চ্যাটবট (আমাদের "প্ল্যাটফর্ম") এর মাধ্যমে, ব্যক্তিগতভাবে বা ফোনে আমাদের অনলাইন এবং অফলাইন মিথস্ক্রিয়ার মাধ্যমে, নিয়োগ প্রচেষ্টার অংশ হিসেবে এবং আমাদের যেকোনো জরিপ অধ্যয়নে ("জরিপ") আপনার স্বেচ্ছায় অংশগ্রহণের মাধ্যমে ডেটা সংগ্রহ করি। এই বিজ্ঞপ্তি জুড়ে, আমরা আপনাকে একজন জরিপ "অংশগ্রহণকারী" হিসেবে উল্লেখ করি। আমাদের জরিপে অংশগ্রহণ সবসময় স্বেচ্ছামূলক।  NIQ এখানে তালিকাভুক্ত কোম্পানিগুলির গ্রুপের অন্তর্গত, যারা সম্মিলিতভাবে "NIQ গ্রুপ" গঠন করে। এই বিজ্ঞপ্তিটি NielsenIQ-এর মালিকানাধীন অন্য কোনো পণ্য বা পরিষেবা বা আপনি যে কোনো তৃতীয় পক্ষের সাথে যোগাযোগ করেন তার ক্ষেত্রে প্রযোজ্য নয়। USA: OurHealth Data Notice এই বিজ্ঞপ্তির পরিপূরক এবং ভোক্তা স্বাস্থ্য ডেটা সম্পর্কিত আমাদের গোপনীয়তা অনুশীলনগুলি বর্ণনা করে।   এই বিজ্ঞপ্তিতে, "ব্যক্তিগত তথ্য" বলতে চিহ্নিত বা চিহ্নিতযোগ্য কোনো ব্যক্তির (যাকে সরাসরি বা পরোক্ষভাবে কোনো শনাক্তকারী দ্বারা চিহ্নিত করা যায়) সম্পর্কিত যেকোনো তথ্যকে বোঝায়। এই পরিভাষায় "ব্যক্তিগত ডেটা" বা প্রযোজ্য আইনে সংজ্ঞায়িত অনুরূপ শব্দও অন্তর্ভুক্ত।    যখন আমরা "সংবেদনশীল ব্যক্তিগত তথ্য" উল্লেখ করি, তখন এর অর্থ এমন ব্যক্তিগত তথ্য যা একজন ব্যক্তির ব্যক্তিগত বিষয় প্রকাশ করে, যা প্রকাশ পেলে পরিচয় চুরি, প্রতারণা বা ব্যক্তির প্রতি গুরুতর ক্ষতি ঘটাতে পারে। এই পরিভাষায় "বিশেষ শ্রেণির ব্যক্তিগত তথ্য" বা প্রযোজ্য আইনে সংজ্ঞায়িত অনুরূপ শব্দও অন্তর্ভুক্ত।   __________________________________________________________________________________________________________  ব্যক্তিগত তথ্য সংগ্রহের বিজ্ঞপ্তি   এই সংগ্রহ সংক্রান্ত বিজ্ঞপ্তিটি আমাদের গোপনীয়তা অনুশীলন সম্পর্কে কিছু গুরুত্বপূর্ণ তথ্য প্রদান করে: আমরা যে ব্যক্তিগত তথ্যের বিভাগ সংগ্রহ করি; কীভাবে আমরা সংবেদনশীল ব্যক্তিগত তথ্য প্রাপ্তি, শেয়ার এবং সংরক্ষণ করি; এবং কীভাবে আপনি NIQ-কে আপনার ব্যক্তিগত তথ্য শেয়ার বন্ধ করতে নির্দেশ দিতে পারেন।   স্বচ্ছতার স্বার্থে, দয়া করে লক্ষ্য করুন যে আমরা আপনার নাম, ঠিকানা বা আপনি আমাদের যে কোনো সরাসরি সনাক্তযোগ্য তথ্য প্রদান করেন তা সরাসরি বিপণন বা বিক্রয়ের উদ্দেশ্যে ব্যবহার করি না। আমরা কখনই এই সনাক্তযোগ্য তথ্য টেলিমার্কেটারদের সাথে শেয়ার করি না, এবং আমাদের ব্যবসায়িক ক্লায়েন্টদেরও এটি আপনার কাছে সরাসরি বিপণন বা বিক্রয়ের জন্য ব্যবহার করার অনুমতি দিই না।    আমরা আমাদের জরিপের মাধ্যমে নিম্নলিখিত বিভাগগুলির ব্যক্তিগত তথ্য সংগ্রহ করতে পারি (আপনার "জরিপ ডেটা"):  পরিচয়কারী তথ্য, যেমন আপনার নাম, জন্ম বছর, ফোন নম্বর, বাড়ি ঠিকানা, ইমেইল ঠিকানা, বিবাহিত অবস্থা, বয়স, পরিবারের সদস্য সংখ্যা, অথবা আপনার সামাজিক যোগাযোগ মাধ্যম প্ল্যাটফর্ম অ্যাকাউন্টে সংরক্ষিত কিছু প্রোফাইল তথ্য, যদি আপনি ফেসবুক বা X-এর মতো তৃতীয় পক্ষের সেবার মাধ্যমে কোনো সার্ভেতে অংশগ্রহণের জন্য সম্মতি দেন।  আচরণ, পছন্দ এবং বাণিজ্যিক তথ্য।  "আচরণগত তথ্য" এর মধ্যে রয়েছে কখন, কেন বা কীভাবে আপনি কিছু কাজ করেন, যেমন আপনি কত ঘনঘন মুদি কেনাকাটা করেন বা আপনার কম্পিউটার, টেলিভিশন বা ইন্টারনেট কত ঘনঘন ব্যবহার করেন।  "Preference Data" বলতে আপনার পছন্দগুলো বোঝায়, যেমন আপনি কোন ব্রেকফাস্ট সিরিয়াল কিনেন, কোন স্টেশন শুনেন বা দেখেন, অথবা কোন ওয়েবসাইট পরিদর্শন করেন।  "বাণিজ্যিক তথ্য" বলতে বোঝায় আপনি কোন পণ্য বা সেবা ক্রয় করেছেন, কোনগুলিতে আগ্রহ দেখিয়েছেন বা মতামত দিয়েছেন, আপনার অর্থপ্রদানের পদ্ধতি ও ক্রয়ক্ষমতা, আপনার মূল্য সংবেদনশীলতা এবং নির্দিষ্ট পণ্য ও সেবার জন্য অর্থ প্রদানের ইচ্ছা।  পেশাগত বা কর্মসংস্থান-সংক্রান্ত তথ্য, যেমন আপনার পেশা, শিল্প, পদবী, আয়সীমা এবং শিক্ষাগত পটভূমি।  ইন্টারনেট বা অন্যান্য ইলেকট্রনিক নেটওয়ার্ক কার্যকলাপের ডেটা, যেমন আপনি আমাদের প্ল্যাটফর্মের যে পৃষ্ঠাগুলো পরিদর্শন করেন, প্রতিটি পৃষ্ঠা দেখার সময় আপনি যে সময় ব্যয় করেন, ফর্ম ফিল্ড এন্ট্রি, আইপি ঠিকানা, পুশ নোটিফিকেশন স্ট্যাটাস, ডিভাইস তথ্য, অপারেটিং সিস্টেম ও সংস্করণ, ব্রাউজার ধরন ও ভাষা, এবং অন্যান্য কুকি-সংক্রান্ত তথ্য।  আপনার প্ল্যাটফর্ম এবং সার্ভে অ্যাক্সেস করার জন্য ব্যবহৃত ডিভাইসে বরাদ্দকৃত আইপি ঠিকানার ভিত্তিতে আপনার শহর, অঞ্চল বা দেশ সম্পর্কিত আনুমানিক অবস্থান তথ্য।   সংবেদনশীল, অডিও, ইলেকট্রনিক, ভিজ্যুয়াল বা অনুরূপ ইন্টারঅ্যাকশন ডেটা, যদি আপনি অডিও বা ভিডিও রেকর্ডকৃত ফোকাস গ্রুপ, ব্যক্তিগত বা অনলাইন সাক্ষাৎকার বা অনুরূপ মিটিং-এ অংশগ্রহণ করেন, অথবা ফটো, ভিডিও বা চিত্রের মতো যে কোনো বিষয়বস্তু বা উপাদান জমা, আপলোড বা প্রেরণ করেন।  বায়োমেট্রিক ডেটা : কিছু গবেষণার জন্য, আপনার স্পষ্ট সম্মতিতে, যখন আপনাকে একটি বোতাম চাপতে, কোনো বস্তু ধরতে বা একটি ভিডিও বা ছবি দেখতে বলা হবে, তখন আমরা আপনার ওয়েবক্যামের মাধ্যমে আপনার চোখের গতিবিধি (আই-ট্র্যাকিং) পরিমাপ করতে পারি। পরিমাপকৃত চোখের গতিবিধি আপনার স্বাভাবিক চোখের গতিবিধিই এবং এর জন্য কোনো অতিরিক্ত প্রচেষ্টার প্রয়োজন নেই। আমরা আপনার মুখের ভিডিও রেকর্ড করি না এবং আপনার চোখ বা মুখের ছবিও তুলি না। ব্যক্তিগত আই-ট্র্যাকিং ডেটা তৃতীয় পক্ষের সাথে শেয়ার করা হবে না।  প্রযোজ্য আইনগত এলাকার ভিত্তিতে, বিশ্বব্যাপী বিভিন্ন গোপনীয়তা আইনে চোখের গতিবিধিকে বায়োমেট্রিক ডেটা হিসেবে গণ্য করা হয়। বায়োমেট্রিক ডেটা বলতে একজন ব্যক্তির বায়োমেট্রিক শনাক্তকারীর উপর ভিত্তি করে কিছু ব্যক্তিগত তথ্যকে বোঝায়। যদিও আই-ট্র্যাকিং ডেটা কোনো নির্দিষ্ট ব্যক্তিকে শনাক্ত করতে ব্যবহার করা যায় না, তবুও কিছু দেশে এটি অতিরিক্ত আইনি সুরক্ষার আওতায় পড়তে পারে।   যেখানে চোখের নড়াচড়ার ডেটা একই বিষয়বস্তুর সাথে মিথস্ক্রিয়া করা একাধিক ব্যক্তির মধ্যে সাধারণ দেখার ধরণ বোঝার জন্য বিশ্লেষণ করা হয়, সেখানে এই প্রক্রিয়াকরণকে কিছু গোপনীয়তা আইনের অধীনে "বায়োমেট্রিক শ্রেণিবদ্ধকরণ" হিসেবে বিবেচনা করা যেতে পারে। এই প্রক্রিয়াকরণ শুধুমাত্র সম্মিলিত পরিসংখ্যানগত অন্তর্দৃষ্টি তৈরিতে সীমাবদ্ধ। এর ফলে কোনো ব্যক্তির বিষয়ে সিদ্ধান্ত নেওয়া হয় না।  অতএব এটি কোনো ব্যক্তির অধিকার বা স্বাধীনতাকে নেতিবাচকভাবে প্রভাবিত করে না এবং ব্যক্তিদের ওপর কোনো নেতিবাচক প্রভাব ফেলে না। আপনার চোখ-ট্র্যাকিং ডেটা সীমিত প্রবেশাধিকার সম্পন্ন নিরাপদ সার্ভারে সংগ্রহ ও সংরক্ষণ করা হবে। আপনার ডেটা শুধুমাত্র একটি অজ্ঞাতপরিচয় অংশগ্রহণকারী কোডের সাথে যুক্ত থাকবে এবং এটি আপনার ব্যক্তিগত শনাক্তযোগ্য তথ্যের থেকে পৃথকভাবে সংরক্ষণ করা হবে। আপনার বায়োমেট্রিক ডেটা গবেষণায় আপনার অংশগ্রহণের সমাপ্তির পর একটি যুক্তিসঙ্গত সময়ের মধ্যে স্থায়ীভাবে মুছে ফেলা হবে, যা উক্ত তারিখ থেকে সর্বোচ্চ বারো (12) মাস অতিক্রম করবে না। আপনার বায়োমেট্রিক তথ্য ব্যক্তিগত পর্যায়ে গ্রাহক বা অন্য কোনো তৃতীয় পক্ষের সাথে শেয়ার করা হবে না। আমাদের গ্রাহকরা শুধুমাত্র একত্রিত পরিসংখ্যানগত প্রতিবেদনই পাবেন।  সংবেদনশীল ব্যক্তিগত তথ্য, যদি আপনার জরিপের উত্তরে প্রকাশ পায়, যেমন আপনার রাজনৈতিক মতামত, ধর্মীয় বা দার্শনিক বিশ্বাস, খাদ্য সংক্রান্ত বিধিনিষেধ, বা ধূমপান বা ভেপিং ব্যবহার।   সুরক্ষিত শ্রেণিবদ্ধ বৈশিষ্ট্য (মার্কিন রাজ্য বা ফেডারেল আইন অনুযায়ী), যদি আপনার জরিপের উত্তরে প্রকাশ পায়, যেমন আপনার বয়স, জাতি, লিঙ্গ, যৌন অভিমুখিতা বা বৈবাহিক অবস্থা।   আর্থিক তথ্য: আমরা বা আমাদের মনোনীত ডেটা প্রসেসররা আমাদের গবেষণায় আপনার অংশগ্রহণের জন্য আর্থিক পুরস্কার স্থানান্তর করার উদ্দেশ্যে আপনার ব্যাংক বিবরণ জানতে চাইতে পারে।  উপরোক্ত ব্যক্তিগত তথ্যের যেকোনো বিভাগের ভিত্তিতে আপনার নির্দিষ্ট ধরনের পণ্য বা সেবা কেনার আগ্রহের বিষয়ে অনুমান।   নিশ্চিন্ত থাকুন, আপনার সরাসরি শনাক্তযোগ্য ব্যক্তিগত তথ্য আপনাকে লক্ষ্যবস্তু করতে বা আপনাকে বিক্রি করতে ব্যবহার করা হয় না, এবং আমরা আমাদের ক্লায়েন্টদেরও তা করতে দিই না।   যুক্তরাষ্ট্রের অংশগ্রহণকারীদের জন্য: আমরা প্রযোজ্য মার্কিন আইনে সংজ্ঞায়িত "বিক্রি" বা "শেয়ার" (যেমন ওই শব্দগুলো সংজ্ঞায়িত হয়েছে) হিসেবে কিছু ধরনের তথ্য তৃতীয় পক্ষের কাছে বিক্রি বা শেয়ার করতে পারি। আমরা সাধারণত আমাদের ক্লায়েন্টদের—যেমন ই-কমার্স ব্যবসা, বিনিয়োগ কোম্পানি, ভোক্তা ব্র্যান্ড, মিডিয়া কোম্পানি এবং ডেটা ব্রোকারদের—ছদ্মনামকৃত বা সমষ্টিগত তথ্য সরবরাহ করি, যদি সংগ্রহের সময় আপনাকে অন্যভাবে জানানো না হয় (উদাহরণস্বরূপ, আপনি যদি আমাদের ক্লায়েন্টদের সাথে অডিও বা ভিডিও প্রতিক্রিয়া শেয়ার করতে সম্মতি দেন)। আমরা প্রযোজ্য আইনে সংজ্ঞায়িত "বিক্রি" বা "শেয়ার" শব্দ অনুযায়ী, প্রাপ্তবয়স্কতার বয়সের নিচে থাকা ব্যক্তিদের (স্থানীয় এখতিয়ারের বয়স পার্থক্যের সাপেক্ষে) সম্মিলিত তথ্য শুধুমাত্র অভিভাবক বা পিতামাতার সম্মতি পাওয়ার পরই বিক্রি বা শেয়ার করতে পারি।  গোপনীয়তার অধিকার: প্রযোজ্য আইন অনুযায়ী, আপনার সার্ভে ডেটার উপর আপনার কিছু অধিকার থাকতে পারে, এবং আপনি সর্বদা আমাদের ডেটা প্রক্রিয়াকরণ ও বিক্রয় থেকে অপ্ট আউট বা আপনার সম্মতি প্রত্যাহার করতে পারেন। আপনার অধিকার প্রয়োগ করতে, অনুগ্রহ করে 'আপনার গোপনীয়তার অধিকার' এ যান। আপনি ব্রাউজার-ভিত্তিক একটি সংকেত সক্রিয় করতেও বেছে নিতে পারেন যা স্বয়ংক্রিয়ভাবে আপনার পছন্দগুলি জানায়, যেমন গ্লোবাল প্রাইভেসি কন্ট্রোল (GPC)। যেখানে প্রয়োজন, আমরা GPC সংকেতটিকে ওয়েবসাইটের মাধ্যমে বিক্রয় থেকে অপ্ট-আউটের অনুরোধ হিসেবে প্রক্রিয়া করব।   সংরক্ষণ: আমরা আপনার সার্ভে ডেটা ততক্ষণ সংরক্ষণ করব যতক্ষণ এই বিজ্ঞপ্তিতে বর্ণিত উদ্দেশ্যগুলি পূরণ করতে, আমাদের আইনি বাধ্যবাধকতা পালন করতে, বিরোধ নিষ্পত্তি করতে এবং আমাদের চুক্তিগুলি কার্যকর করতে যুক্তিসঙ্গতভাবে প্রয়োজন। আমাদের তথ্য সংরক্ষণকাল বিভিন্ন কারণের উপর নির্ভর করে, যার মধ্যে রয়েছে আমাদের জরিপ অংশগ্রহণকারীদের সাথে আমাদের সম্পর্ক, আমাদের প্ল্যাটফর্মের ব্যবহারকারীরা, তথ্যের প্রকৃতি ও সংবেদনশীলতা, এবং আমাদের ব্যবসা প্রদান ও উন্নত করতে যা যুক্তিসঙ্গতভাবে প্রয়োজনীয় ও অনুপাতসঙ্গত। আমাদের সম্মতি সংক্রান্ত প্রয়োজনীয়তার সাপেক্ষে, যদি আপনি, আমাদের ক্লায়েন্টরা, বা তৃতীয় পক্ষের প্যানেল মালিকরা আপনার ব্যক্তিগত তথ্যের মুছে ফেলার অনুরোধ করেন, অথবা আমরা আপনার শনাক্তকারী তথ্য অপসারণ করে তথ্যকে একত্রিত, অজ্ঞাতনামা, বা শনাক্তহীন করি, তাহলে সংরক্ষণকাল পরিবর্তিত হতে পারে।   ১. আমরা কীভাবে আপনার ব্যক্তিগত তথ্য সংগ্রহ ও ব্যবহার করি   আমরা ব্যক্তিগত তথ্য সংগ্রহ করি (ক) যা আপনি সরাসরি আমাদের প্রদান করেন; (খ) যখন আপনি আমাদের প্ল্যাটফর্ম পরিদর্শন করেন তখন স্বয়ংক্রিয়ভাবে; এবং (গ) তৃতীয় পক্ষ থেকে।      ক. আপনি যে তথ্য প্রদান করেন  আমরা প্রধানত সার্ভে ডেটা প্রক্রিয়া করি যাতে আমাদের ক্লায়েন্টদের জন্য বিভিন্ন ধরনের বাজার গবেষণা অন্তর্দৃষ্টি তৈরি করা যায়। বিশেষ করে, আমরা আপনার জনসংখ্যাগত তথ্য (জনসংখ্যার বৈশিষ্ট্য সম্পর্কিত পরিসংখ্যানগত তথ্য), আপনার আচরণ ও পছন্দ সম্পর্কিত তথ্য, এবং আপনি যে অন্যান্য তথ্য প্রদান করেন তা ব্যবহার করি যাতে কোম্পানিগুলো, অন্যান্য বিষয়ের পাশাপাশি, বুঝতে পারে আপনার মতো ভোক্তারা তাদের পণ্যের প্রতি কীভাবে প্রতিক্রিয়া দেখাতে পারে, বাজারে কোনো পণ্যের সফলতার সম্ভাবনা কতটুকু, কোনো পণ্য উন্নত করার সুযোগ আছে কিনা, এবং কীভাবে পণ্য বিপণন করতে হবে ও ভোক্তাদের সাথে কার্যকরভাবে যোগাযোগ স্থাপন করতে হবে।  আপনি সরাসরি আমাদের সাথে যে তথ্য শেয়ার করেন তা প্রক্রিয়াকরণের আমাদের আইনগত ভিত্তি হলো আপনার সম্মতি, যেমন যখন আপনি আমাদের সোশ্যাল মিডিয়া নিয়োগের মাধ্যমে অংশগ্রহণ করতে নিবন্ধন করেন, যখন আপনি আপনার কুকি পছন্দ নির্বাচন করেন, এবং যখন আপনি আপনার জরিপের উত্তরে ছবি, রেকর্ডিং এবং সংবেদনশীল ব্যক্তিগত তথ্য শেয়ার করেন। আমরা এই ব্যক্তিগত তথ্য নিম্নলিখিত ব্যবসায়িক ও বাণিজ্যিক উদ্দেশ্যে ব্যবহার করি:  আমাদের সার্ভে, প্ল্যাটফর্ম, পণ্য, সেবা এবং ব্যবসা পরিচালনা, রক্ষণাবেক্ষণ ও উন্নতির জন্য  মডেলকৃত ডেটার ভিত্তিতে আমাদের ক্লায়েন্টদের জন্য প্রতিবেদন, শ্রোতা এবং বিক্রয় পূর্বাভাস তৈরি ও প্রদান করা। "মডেলকৃত ডেটা" বলতে জনসংখ্যাগত ও আচরণগত বৈশিষ্ট্য (যেমন লিঙ্গ, বয়স এবং ক্রয়ের অভ্যাস) অনুযায়ী তৈরি পূর্বাভাসকে বোঝায়, যা একটি নমুনা গোষ্ঠীর দিকে তাকিয়ে একই বৈশিষ্ট্য বা পছন্দসম্পন্ন মানুষ কী কিনতে চায় তা অনুমান করে।  এই রিপোর্টগুলি খুচরা বিক্রয় পরিমাপ ও বিশ্লেষণ; পণ্য বিজ্ঞাপন ও বিপণন কৌশল ও সরঞ্জাম; প্রচারণার কার্যকারিতা; ভোক্তা পছন্দ ও চাহিদা; পণ্য উদ্ভাবন ও উন্নয়ন; ভোক্তা ক্রয় সিদ্ধান্ত, ইতিহাস ও আচরণ; প্রতিযোগী ও বাজার বিশ্লেষণ; এবং সরবরাহ শৃঙ্খলা ব্যবস্থাপনা সম্পর্কিত।  ক্লায়েন্ট- এবং পণ্য-নির্দিষ্ট প্রতিবেদন তৈরি ও প্রদান করার জন্য, আমাদের বিশ্লেষণ ও অন্তর্দৃষ্টি সহ  যদি আপনি কোনো ভিডিও গবেষণা সার্ভে-তে অংশগ্রহণ করেন, আমরা আমাদের রিপোর্টে আপনার ভিডিও, অডিও বা ছবি শেয়ার করতে পারি অথবা ক্লায়েন্টকে আপনি জমা দেওয়া ভিডিওগুলিতে অ্যাক্সেস প্রদান করতে পারি। এতে ক্লায়েন্ট আপনার পণ্য ব্যবহার করার সময় আপনার বাস্তব-সময় প্রতিক্রিয়াগুলি পর্যবেক্ষণ করতে পারে, যা পণ্যের সাফল্যের ঝুঁকিগুলি উদঘাটনে সহায়তা করতে পারে। এই ক্ষেত্রে, ক্লায়েন্টরা চুক্তিবদ্ধভাবে বাধ্য থাকে যে তারা এই ডেটা শুধুমাত্র অভ্যন্তরীণ বাজার গবেষণার জন্য ব্যবহার করবে এবং উদ্দেশ্য পূরণ হলে এটি মুছে ফেলবে।    কৃত্রিম জরিপ তৈরি ও বিশ্লেষণের জন্য, যা কখনও কখনও কৃত্রিম বুদ্ধিমত্তা (AI) প্রযুক্তি ব্যবহার করে  এটি মূলত একটি কম্পিউটার মডেল যা ব্যক্তিদের (আপনার মতো) একত্রিত তথ্য দিয়ে প্রশিক্ষিত, যাতে ভোক্তাদের আরও দক্ষতার সাথে বোঝা যায়। আমরা AI ব্যবহার করে বিভিন্ন গোষ্ঠীর মানুষ সম্ভাব্য পরিস্থিতিতে কীভাবে প্রতিক্রিয়া দেখাবে তা অনুকরণ করতে পারি, এবং তারপর ঐতিহ্যগত মানব-ভিত্তিক জরিপের মাধ্যমে সেরা বিকল্পগুলি যাচাই করতে পারি। আমরা সাধারণত তৃতীয় পক্ষকে আপনার জরিপ ডেটা ব্যবহার করে তাদের AI প্রযুক্তি প্রশিক্ষণ দিতে দিই না, যদি না আমরা আপনাকে অন্যথায় পরামর্শ দিই।  আমাদের ক্লায়েন্টদের পরিচালিত বিজ্ঞাপন প্রচারণার কার্যকারিতা পরিমাপ করা  আপনি (আমাদের অংশগ্রহণকারী) সরাসরি বিপণন বা বিক্রয় উদ্দেশ্যে লক্ষ্যবস্তু না হন তা নিশ্চিত করতে  বিশ্লেষণ, অন্তর্দৃষ্টি, পণ্য উন্নয়ন, এবং বাজার গতিশীলতা এবং/অথবা গবেষণার জন্য  B. আমরা স্বয়ংক্রিয়ভাবে সংগ্রহ করা তথ্য   আমরা এবং আমাদের সেবা প্রদানকারীরা আমাদের জরিপ, প্ল্যাটফর্ম এবং ব্যবসা পরিচালনার সাথে সম্পর্কিত কুকিজ ও অন্যান্য ট্র্যাকিং প্রযুক্তি ব্যবহার করতে পারি। আমরা বিভিন্ন প্রযুক্তি যেমন কুকিজ, ট্যাগ, SDK বা স্ক্রিপ্ট ব্যবহার করে আপনি কীভাবে আমাদের প্ল্যাটফর্ম ব্যবহার করেন সে সম্পর্কে তথ্য সংগ্রহ করতে পারি। এতে আপনার ব্রাউজার বা ডিভাইস সম্পর্কিত তথ্য; আনুমানিক ভৌগোলিক অবস্থান; এবং প্ল্যাটফর্ম ব্যবহারের তথ্য (যেমন, আপনি আমাদের ওয়েবসাইটের কোন পৃষ্ঠাগুলো দেখেন এবং সেগুলো ব্রাউজ করতে কতক্ষণ সময় ব্যয় করেন) অন্তর্ভুক্ত রয়েছে। আমরা স্বয়ংক্রিয়ভাবে সংগ্রহকৃত ডেটা প্রক্রিয়াকরণের আইনি ভিত্তি হলো একটি বাজার গবেষণা সংস্থা এবং একটি প্ল্যাটফর্ম অপারেটর হিসেবে আমাদের বৈধ স্বার্থ, যা আমাদের সার্ভে প্রতিক্রিয়ার উচ্চ গুণমান বজায় রাখতে, আমাদের ব্যবসা পরিচালনা ও সুরক্ষা করতে (প্রতারণা সনাক্তকরণসহ), এবং আপনাকে আমাদের সার্ভে সাইট সবচেয়ে কার্যকরভাবে প্রদান করতে সহায়তা করে। অ-প্রয়োজনীয় কুকি ডেটা আপনার সম্মতিতে প্রক্রিয়াকৃত হয়।  এই প্রযুক্তিগুলি আপনার ব্রাউজারে বা আপনার ডিভাইসে তথ্য অ্যাক্সেস এবং/অথবা সংরক্ষণ করে, যাতে আপনাকে অন্যান্য ব্যবহারকারীদের থেকে পৃথক করা যায়, আপনার সাইটে নেভিগেশন আরও কার্যকর করা যায়, আপনার পছন্দগুলি মনে রাখতে সাহায্য করে, আপনার ব্রাউজিং অভিজ্ঞতা উন্নত করে, এবং আমাদের প্ল্যাটফর্মগুলির ব্যবহার, নিরাপত্তা ও কার্যকারিতা উন্নত করে।  ট্র্যাকিং প্রযুক্তি এবং এই তথ্য সম্পর্কিত আপনার অধিকার সম্পর্কে আরও তথ্যের জন্য, সংশ্লিষ্ট প্ল্যাটফর্মে আমাদের কুকি বিজ্ঞপ্তি দেখুন। আপনার কুকি সেটিংস সামঞ্জস্য করতে, প্ল্যাটফর্মের ফুটারে অবস্থিত কুকি ব্যানারে "আপনার কুকি পছন্দসমূহ" নির্বাচন করুন।  C. তৃতীয় পক্ষের উৎস থেকে তথ্য   যেখানে প্রযোজ্য, আমরা আপনার কাছ থেকে প্রাপ্ত তথ্য অন্যান্য উৎস থেকে প্রাপ্ত তথ্যের সাথে একত্রিত করতে পারি এবং এটি শুধুমাত্র এই বিজ্ঞপ্তিতে বর্ণিত উদ্দেশ্যগুলির জন্য ব্যবহার করব। আমরা এই তথ্য প্রক্রিয়া করি একটি বাজার গবেষণা সংস্থা হিসেবে আমাদের বৈধ স্বার্থের ভিত্তিতে, যাতে আমাদের জরিপের প্রতিক্রিয়ার উচ্চ গুণমান বজায় রাখা যায় এবং প্রয়োজনে আপনার সম্মতি নিয়ে।  যদি আপনাকে "তৃতীয় পক্ষের প্যানেল"-এর সদস্য হিসেবে আমাদের সার্ভে-তে আমন্ত্রণ জানানো হয়, তাহলে সাধারণত আমরা আপনার সরাসরি সনাক্তযোগ্য তথ্য, যেমন নাম বা যোগাযোগের তথ্য, গ্রহণ করি না; পরিবর্তে, আমরা একটি ব্যক্তিগত সনাক্তকরণ নম্বর পাই যা আমরা তৃতীয় পক্ষের প্যানেলের রেফারেন্স হিসেবে ব্যবহার করি। যদি কোনো নির্দিষ্ট প্রশ্নাবলী বা প্রতিক্রিয়া সম্পর্কে প্রশ্ন থাকে এবং আমাদের মতো কোম্পানিগুলির দ্বারা প্রস্তাবিত স্টাডিজে অংশগ্রহণের আপনার ইচ্ছা নিশ্চিত করার সময় আমরা এই রেফারেন্স নম্বরটি ব্যবহার করি।   কিছু ক্ষেত্রে, আমরা অংশগ্রহণকারীদের খুঁজে পেতে এবং/অথবা আমাদের অনলাইন প্রশ্নাবলী প্রোগ্রাম করতে তৃতীয় পক্ষকে কমিশন করতে পারি। আমরা লাইভ কথোপকথন, ভিডিও এবং/অথবা অডিও রেকর্ডিংয়ের জন্য তৃতীয় পক্ষের অনলাইন ই প্ল্যাটফর্মও ব্যবহার করতে পারি। এই ক্ষেত্রে, অংশগ্রহণকারীরা সেই প্যানেল বিক্রেতার দ্বারা প্রদত্ত গোপনীয়তা-সংক্রান্ত বিজ্ঞপ্তিগুলির আওতায় পড়বেন, যার সাথে তারা নিবন্ধিত।   কখনও কখনও আমাদের ক্লায়েন্টরা অংশগ্রহণকারীদের যোগাযোগের তথ্য প্রদান করে। যদি আমরা কোনো ক্লায়েন্টের কাছ থেকে আপনার যোগাযোগের তথ্য পাই, তাহলে ক্লায়েন্টই আপনার ডেটার নিয়ন্ত্রণে থাকে এবং NIQ এই যোগাযোগের তথ্যের (এবং বিশেষ ক্ষেত্রে এই স্টাডিগুলোর সময় অংশগ্রহণকারীদের কাছ থেকে সংগৃহীত ডেটার) একটি পরিষেবা প্রদানকারী (ডেটা প্রসেসর) হিসেবে ক্লায়েন্টের নির্দেশনা অনুযায়ী কাজ করে।    D. ব্যক্তিগত তথ্যের অন্যান্য ব্যবহার  উপরোক্ত ব্যবহারের পাশাপাশি, প্রযোজ্য আইন অনুযায়ী অনুমোদিত সীমার মধ্যে আমরা সকল শ্রেণীর উৎস থেকে প্রাপ্ত ব্যক্তিগত তথ্য এই বাণিজ্যিক ও ব্যবসায়িক উদ্দেশ্যে ব্যবহার করি:  আপনার সাথে যোগাযোগ করার জন্য, যেমন বট, ফোন, ইমেইল, মেসেজিং বা ডাকযোগে, আপনার অনুসন্ধানের উত্তর দিতে, আপনার প্রতিক্রিয়া যাচাই বা স্পষ্ট করতে, আপনাকে জরিপ সংক্রান্ত তথ্য বা আমাদের নীতিগুলির আপডেট পাঠাতে, অথবা অতিরিক্ত জরিপে অংশগ্রহণের জন্য আপনাকে আমন্ত্রণ জানাতে  জরিপ পরিচালনা এবং অংশগ্রহণে আপনার যোগ্যতা নির্ধারণের জন্য    আমাদের জরিপ, প্ল্যাটফর্ম, পণ্য, সেবা এবং ব্যবসার নিরাপত্তা পর্যবেক্ষণ, সুরক্ষা এবং রক্ষণাবেক্ষণ করার জন্য  প্রযোজ্য আইন ও বিধিমালা মেনে চলা এবং ব্যক্তিগত তথ্যের জন্য আইনানুগ অনুরোধে সাড়া দেওয়া  কোম্পানির পুনর্গঠন, বিক্রয় এবং ব্যবসায়িক লেনদেন সম্পাদনের জন্য, যেখানে আমাদের কাছে থাকা তথ্য স্থানান্তরিত সম্পদের মধ্যে রয়েছে বা লেনদেনের সাথে অন্যথায় প্রাসঙ্গিক  আমাদের অধিকার, গোপনীয়তা, নিরাপত্তা, সম্পত্তি এবং/অথবা অন্যদের অধিকার সুরক্ষিত রাখতে  সংগ্রহের সময় আপনাকে জানানো অন্য কোনো উদ্দেশ্য পূরণ করতে বা আপনার সম্মতিতে  আমরা এই তথ্য প্রক্রিয়া করি আইনি বাধ্যবাধকতা পালন করার আইনগত প্রয়োজনীয়তার ভিত্তিতে, একটি বাজার গবেষণা সংস্থা হিসেবে আমাদের বৈধ স্বার্থের ভিত্তিতে যাতে আমাদের জরিপের প্রতিক্রিয়ার উচ্চমান বজায় রাখা যায় এবং আমাদের ব্যবসা পরিচালনা ও সুরক্ষা করা যায়, এবং প্রয়োজনে আপনার সম্মতিতে।  ২. আমরা কীভাবে আপনার ব্যক্তিগত তথ্য প্রকাশ করি    আমরা এই বিজ্ঞপ্তিতে বর্ণিত উদ্দেশ্যগুলির জন্য (প্রযোজ্য আইন অনুযায়ী) আপনার ব্যক্তিগত তথ্য প্রকাশ করতে পারি:  আমাদের ক্লায়েন্ট এবং অন্যান্য মার্কেট রিসার্চ কোম্পানি। আমরা আমাদের অংশগ্রহণকারীদের জরিপ ডেটা সম্পর্কে এবং সেখান থেকে প্রাপ্ত তথ্য আমাদের কিছু ক্লায়েন্ট বা অন্যান্য কোম্পানিকে প্রদান করি। যখন আপনি অন্য কোনো কোম্পানি (যাকে "প্যানেল মালিক" বলা হয়) পরিচালিত একটি প্যানেলে অংশগ্রহণ করতে নিবন্ধন করেন এবং পরবর্তীতে NIQ জরিপে অংশগ্রহণের জন্য নির্বাচিত হন, তখন আমরা প্যানেল মালিককে আপনার জরিপ সম্পন্ন হওয়ার বিষয়টি নিশ্চিত করতে তথ্য প্রদান করতে পারি এবং অনলাইন জরিপের ক্ষেত্রে, ডুপ্লিকেশন সনাক্তকরণ ও গুণগত মান যাচাইয়ের উদ্দেশ্যে সময়ে সময়ে অংশগ্রহণকারীদের আইপি ঠিকানা প্যানেল মালিকের সাথে শেয়ার করতে পারি।  আমাদের কর্পোরেট সহযোগী প্রতিষ্ঠানসমূহ, যার মধ্যে রয়েছে আমাদের মূল প্রতিষ্ঠান এবং এখানে তালিকাভুক্ত এর সহযোগী প্রতিষ্ঠানসমূহ, NIQ গ্রুপ। আমরা আমাদের সহযোগী প্রতিষ্ঠানগুলোকে অপারেশনাল সহায়তা, যৌথ গবেষণা ও উন্নয়ন উদ্যোগ, এন্টারপ্রাইজ ঝুঁকি ব্যবস্থাপনা এবং আমাদের কার্যক্রমে সামঞ্জস্যতা নিশ্চিত করার জন্য তথ্য প্রদান করি। উদাহরণস্বরূপ, অন্য কোনো দেশে অবস্থিত একটি সহযোগী প্রতিষ্ঠান ব্যাকএন্ড সহায়তা প্রদান করতে পারে বা আমাদের ডেটা সিস্টেম হোস্ট করতে পারে, অথবা আপনার অবস্থান অনুযায়ী আপনার অনুরোধে সাড়া দিতে সবচেয়ে উপযুক্ত সহযোগী প্রতিষ্ঠানের কাছে অনুসন্ধানগুলো পাঠানো হতে পারে।  আমাদের সেবা প্রদানকারীরা। আমরা আমাদের সেবা প্রদানকারীদের কাছে তথ্য প্রকাশ করি যারা আমাদের ব্যবসায়িক, পেশাদার বা প্রযুক্তিগত সহায়তা সেবা প্রদান করে, আমাদের ব্যবসা এবং জরিপ পরিচালনায় সহায়তা করে, অথবা আমাদের পক্ষে কার্যক্রম পরিচালনা করে, যেমন ওয়েবসাইট বা অ্যাপ্লিকেশন হোস্টিং বা ডেটা মিলানোর সেবা প্রদানকারী কোম্পানিগুলো। আমরা জরিপ নিয়োগ, পুরস্কার, প্রণোদনা, সুইপস্টেকস, বা পণ্য উন্নয়ন উদ্দেশ্যেও সেবা প্রদানকারীদের সাথে কাজ করতে পারি।  কিছু নির্দিষ্ট পরিস্থিতিতে, আমরা আপনার ব্যক্তিগত তথ্যের প্রতিটি বিভাগ নিম্নলিখিতদের কাছে প্রকাশ করতে পারি:   সরকারি, নিয়ন্ত্রক ও জনসাধারণ কর্তৃপক্ষ। আমরা আইনি বা নিয়ন্ত্রক বাধ্যবাধকতা বা অনুরোধ (আপনার বসবাসের দেশের বাইরে থেকেও) মেনে চলার জন্য আপনার ব্যক্তিগত তথ্য সরকারি ও আইন প্রয়োগকারী কর্তৃপক্ষের কাছে প্রকাশ করতে পারি।    কোম্পানিগত লেনদেনের অংশ হিসেবে প্রাসঙ্গিক তৃতীয় পক্ষ। আমাদের ব্যবসা, সম্পদ বা স্টকের সব বা কোনো অংশের পুনর্গঠন, একীভূতকরণ, বিক্রয়, যৌথ উদ্যোগ, বরাদ্দ, স্থানান্তর বা অন্য কোনো নিষ্পত্তি (দেউলিয়া বা অনুরূপ প্রক্রিয়ার সাথে সম্পর্কিত) হলে, আমরা আপনার ব্যক্তিগত তথ্য কিছু তৃতীয় পক্ষের কাছে প্রকাশ বা স্থানান্তর করতে পারি, যেমন অধিগ্রহণকারী সংস্থা এবং তার উপদেষ্টাদের কাছে।   অন্যান্য তৃতীয় পক্ষ। আমরা আপনার নির্দেশনা বা সম্মতি সাপেক্ষে আপনার ব্যক্তিগত তথ্য অন্যান্য তৃতীয় পক্ষের কাছে প্রকাশ করতে পারি। অতিরিক্তভাবে, আমরা আপনার তথ্য প্রয়োজনীয় বা উপযুক্ত মনে করলে প্রকাশ করতে পারি: (ক) প্রযোজ্য আইন মেনে চলার জন্য; (খ) আমাদের শর্তাবলী প্রয়োগ করার জন্য; (গ) আমাদের কার্যক্রম রক্ষা ও নিরীক্ষণের জন্য; (ঘ) আমাদের এবং/অথবা আপনার বা অন্যদের অধিকার, গোপনীয়তা, নিরাপত্তা বা সম্পত্তি  রক্ষার জন্য; এবং (ঙ) আমাদের প্রাপ্য প্রতিকার অনুসরণ বা আমরা যে কোনো ক্ষতির সম্মুখীন হতে পারি তা সীমিত করার জন্য।    এছাড়াও, আমরা অন্যান্য কারণে আপনার ব্যক্তিগত তথ্য প্রকাশ করতে পারি, যা তথ্য সংগ্রহের সময় বা আপনার তথ্য প্রকাশের পূর্বে আমরা বর্ণনা করব।    যখন আমরা ব্যক্তিগত তথ্য প্রকাশ করি, আমরা চুক্তিভিত্তিক, প্রযুক্তিগত এবং সাংগঠনিক ব্যবস্থা গ্রহণ করি যা প্রাপকদের ব্যবহারকে এই বিজ্ঞপ্তির সাথে সামঞ্জস্যপূর্ণ এবং প্রযোজ্য আইন অনুযায়ী নির্দিষ্ট উদ্দেশ্যে সীমাবদ্ধ করার জন্য ডিজাইন করা হয়েছে।  প্রযোজ্য আইন অনুযায়ী যতদূর অনুমোদিত, আমরা ব্যক্তিগত তথ্যকে এমনভাবে শনাক্তমুক্ত, অজ্ঞাতনামা বা সমষ্টিগত করতে পারি যাতে ব্যবহৃত তথ্য থেকে আপনাকে পুনরায় শনাক্ত করার কোনো যুক্তিসঙ্গত সম্ভাবনা না থাকে। এমন শনাক্তমুক্ত তথ্য আর ব্যক্তিগত তথ্য হিসেবে গণ্য হবে না। একবার শনাক্তমুক্ত করার পর, আমরা তথ্য পুনরায় শনাক্ত করার চেষ্টা করি না এবং কঠোর প্রযুক্তিগত, সাংগঠনিক ও চুক্তিভিত্তিক ব্যবস্থা বাস্তবায়নের মাধ্যমে নিশ্চিত করি যে তৃতীয় পক্ষগুলিও একই পুনরায় শনাক্তকরণবিরোধী প্রতিশ্রুতি মেনে চলে। আমাদের অ-পরিচিতিযুক্ত, ছদ্মনামকৃত বা সমষ্টিগত তথ্যের ব্যবহার ও প্রকাশ এই বিজ্ঞপ্তির আওতায় পড়ে না।      ৩. স্বয়ংক্রিয় সিদ্ধান্ত গ্রহণ, প্রোফাইলিং, এবং কৃত্রিম বুদ্ধিমত্তা  স্বয়ংক্রিয় প্রক্রিয়াগুলি আমাদের জরিপ পরিচালনায় ব্যবহার করা হতে পারে, যার মধ্যে অংশগ্রহণকারীদের সম্পর্কে তথ্য অনুমান করা বা জরিপ নমুনাগুলিকে ভারসাম্যপূর্ণ করতে স্ক্রিনিং প্রশ্নাবলী ব্যবহার করা অন্তর্ভুক্ত। উদাহরণস্বরূপ, যদি আপনার সামাজিক-জনসংখ্যাগত গোষ্ঠী (লিঙ্গ, বয়স গ্রুপ, অঞ্চল ইত্যাদি) সম্পূর্ণরূপে প্রতিনিধিত্ব করা হয়, তাহলে আপনাকে অংশগ্রহণ করতে বলা নাও হতে পারে বা পুরস্কার বা আর্থিক প্রণোদনার জন্য যোগ্য হতে নাও পারেন। যতদূর এই কার্যক্রমগুলো স্বয়ংক্রিয় সিদ্ধান্ত গ্রহণ বা প্রোফাইলিং গঠন করে, আমরা তা ন্যায্য ও বৈষম্যহীনভাবে করি। উল্লেখ্য, আমরা প্রোফাইলিংয়ের ভিত্তিতে আপনার সম্পর্কে কোনো আইনগত বা অনুরূপভাবে গুরুত্বপূর্ণ সিদ্ধান্ত নেই, যেমন চাকরির আবেদন গ্রহণের বা প্রত্যাখ্যানের সিদ্ধান্ত।    আমাদের স্বয়ংক্রিয় প্রক্রিয়াকরণে জেনারেটিভ আর্টিফিশিয়াল ইন্টেলিজেন্স (AI) ক্ষমতা সংযুক্ত রয়েছে, যা জরিপের উত্তরগুলি আরও দক্ষতার সাথে প্রক্রিয়া, বিশ্লেষণ এবং সারসংক্ষেপ করতে এবং মূল বিষয়গুলি সনাক্ত করতে সহায়তা করে। আমরা ব্যক্তিগত উত্তরগুলি গোপনীয় রেখে আমাদের AI প্রযুক্তি এবং লার্জ ল্যাঙ্গুয়েজ মডেল (LLMs) প্রশিক্ষণের জন্য আপনার একত্রিত ডেটা ব্যবহার করতে পারি। এই মডেলগুলি ভোক্তা প্রতিক্রিয়া পূর্বাভাস দেয়, নতুন ধারণা পরীক্ষা করে এবং লক্ষ্যযুক্ত গবেষণাকে নির্দেশনা দেয়, যা বারবার বৃহৎ-পর্যায়ের গবেষণার প্রয়োজনীয়তা কমিয়ে আনে এবং একই সাথে গবেষণায় মানুষের অংশগ্রহণ নিশ্চিত করে।  NIQ আমাদের ব্যবসা, সার্ভে এবং প্ল্যাটফর্মগুলিকে উন্নত ও বিকশিত করতে AI প্রযুক্তি এবং মেশিন লার্নিং-এর দায়িত্বশীল, নৈতিক এবং নিরাপদ প্রয়োগের প্রতি দৃঢ় প্রতিশ্রুতি বজায় রাখে। সঠিকতা এবং ন্যায্যতা নিশ্চিত করতে আমাদের দল সমস্ত AI-সহায়িত বিশ্লেষণ পর্যালোচনা করে। AI-সংক্রান্ত যেকোনো প্রক্রিয়াকরণ ডেটা সুরক্ষা নীতির সাথে সামঞ্জস্য রেখে পরিচালিত হয়, যার মধ্যে রয়েছে ডেটা হ্রাসকরণ এবং স্বচ্ছতা, এবং আমাদের মোতায়েন এবং ব্যবহার প্রযোজ্য আইন এবং NIQ-এর AI নিরাপত্তা নীতি ও নির্দেশক নীতিমালার অধীন।    ৪. ডেটা অনুমোদন এবং আর্থিক প্রণোদনা   আপনার ডেটা অনুমোদন এবং জরিপে অংশগ্রহণ। এই বিজ্ঞপ্তিটি গ্রহণ করে এবং আমাদের জরিপগুলিতে প্রয়োজনীয় সম্মতি প্রদান করে আপনি আমাদের আপনার ব্যক্তিগত তথ্য অ্যাক্সেস এবং প্রক্রিয়া করার অনুমতি দিচ্ছেন। আপনাকে আপনার ব্যক্তিগত তথ্য প্রদান করতে বাধ্য করা হবে না এবং যে কোনো সময় আপনি আমাদের প্রক্রিয়াকরণ থেকে অপ্ট-আউট/সম্মতি প্রত্যাহার করতে পারবেন। আপনার ব্যক্তিগত তথ্যের অ্যাক্সেস ছাড়া, আপনাকে জরিপ পূরণ করতে বলা নাও হতে পারে এবং আপনি কোনো পুরস্কার বা আর্থিক প্রণোদনার জন্য যোগ্য নাও হতে পারেন।  NIQ আপনার ব্যক্তিগত তথ্য প্রধানত আপনার সম্মতি এবং আমাদের গবেষণায় স্বেচ্ছায় অংশগ্রহণের ভিত্তিতে প্রক্রিয়া করে। একটি গবেষণায় অংশগ্রহণের মাধ্যমে, আপনি আপনার তথ্য একটি তথ্যের পুলে যোগ করছেন, যেখান থেকে ব্যাপক অংশগ্রহণকারীর পরিসংখ্যান তৈরি করা হয়। এই পরিসংখ্যানগুলি বিভিন্ন কোম্পানি মূল্য নির্ধারণ, বিজ্ঞাপন, পণ্য বিপণন এবং অন্যান্য গুরুত্বপূর্ণ ব্যবসায়িক সিদ্ধান্ত গ্রহণের জন্য ব্যবহার করে।  আর্থিক প্রণোদনা সংক্রান্ত বিজ্ঞপ্তি: আপনার কণ্ঠস্বর গুরুত্বপূর্ণ — এবং এর জন্য আমরা আপনাকে ধন্যবাদ জানাই!  আপনার মতামত গুরুত্বপূর্ণ, এবং আপনার ব্যক্তিগত তথ্যও গুরুত্বপূর্ণ। এজন্যই আমরা যখন আপনি আমাদের সার্ভেতে অংশগ্রহণ করেন তখন পুরস্কার প্রদান করি – এটি আপনার সময় এবং অন্তর্দৃষ্টির জন্য ধন্যবাদ জানানোর আমাদের উপায়। সাধারণত, আপনার আর্থিক প্রণোদনা তৃতীয় পক্ষের প্যানেল মালিক দ্বারা পরিচালিত হয়; যদি NIQ সেগুলি পরিচালনা করে, তবে নিম্নলিখিত শর্তাবলী প্রযোজ্য হবে।  যখন আপনি আপনার মতামত শেয়ার করেন, তখন আপনি আমাদেরকে আরও ভালোভাবে বুঝতে সাহায্য করেন মানুষ কী চায় – কেনাকাটার অভ্যাস থেকে ব্যক্তিগত পছন্দ পর্যন্ত। এটি আমাদেরকে আমাদের পণ্য উন্নত করতে, নতুন পণ্য তৈরি করতে এবং আমাদের ক্লায়েন্টদের সাথে আরও দৃঢ় সম্পর্ক গড়ে তুলতে সাহায্য করে।  যদিও আমরা আপনার ব্যক্তিগত তথ্যের জন্য কোনো নির্দিষ্ট মুদ্রা মূল্য নির্ধারণ করি না, আমরা যে পুরস্কার দিই তা আপনার ইনপুটের মূল্যকে প্রতিফলিত করে – যা ডেটা সংগ্রহের খরচ এবং ইনসেনটিভ প্রোগ্রাম পরিচালনার খরচের সাথে সামঞ্জস্যপূর্ণ। আপনি যে পরিমাণ পাবেন তা জরিপ এবং আপনার অবস্থানের উপর নির্ভর করে পরিবর্তিত হতে পারে, তবে আপনার অবদান সবসময়ই প্রশংসিত।  আমাদের বৃদ্ধি করতে সাহায্য করার জন্য ধন্যবাদ – এবং বিনিময়ে আপনাকে ধন্যবাদ জানানোর সুযোগ দেওয়ার জন্যও!  অপ্ট-ইন সম্মতি: আমরা অংশগ্রহণকারীদের (আপনার মতো) আমাদের সার্ভেতে অংশগ্রহণের জন্য আমন্ত্রণ জানাই – এবং কিছু সার্ভের ক্ষেত্রে, অংশগ্রহণকারীরা সম্পন্ন করার পর পুরস্কার বা আর্থিক প্রণোদনা পেতে পারেন।  সম্মতি প্রত্যাহার: সার্ভে অংশগ্রহণকারীরা যে কোনো সময় তাদের সম্মতি প্রত্যাহার করতে পারেন, কেবল তাদের ব্রাউজার থেকে বেরিয়ে এসে বা সার্ভে জমা না দেওয়ার সিদ্ধান্ত নিয়ে।  ৫. গোপনীয়তা অধিকার এবং পছন্দসমূহ   গুরুত্বপূর্ণ: যদি আপনি কোনো তৃতীয় পক্ষের প্যানেলের সদস্য হিসেবে NIQ সার্ভেতে অংশগ্রহণ করে থাকেন, তাহলে আমরা সম্ভবত আপনার নাম বা ইমেইল ঠিকানা ব্যবহার করে আপনাকে শনাক্ত করতে পারব না, কারণ আমরা সাধারণত তৃতীয় পক্ষের প্যানেল মালিক থেকে আপনার শনাক্তকারী তথ্য পাই না। অতএব, আপনার সার্ভে ডেটার সাথে সম্পর্কিত আপনার গোপনীয়তা অধিকার প্রয়োগ করতে, আমরা আপনার প্যানেল মালিকের সাথে যোগাযোগ করার পরামর্শ দিচ্ছি, যিনি আপনার বরাদ্দকৃত শনাক্তকরণ নম্বর উল্লেখ করে আপনার অনুরোধটি ছদ্মনামকৃত ফর্মে -এ আমাদের কাছে পাঠাতে পারবেন, যা আমাদের আপনার অধিকার অনুযায়ী আপনার সার্ভে ডেটা খুঁজে পেতে এবং তা কার্যকর করতে সক্ষম করবে।   Nielsen Consumer LLC, অথবা আপনার সার্ভের শুরুতে উল্লেখিত NIQ কোম্পানি হল আপনার কাছ থেকে বা আপনার সম্পর্কে সংগৃহীত ব্যক্তিগত তথ্যের নিয়ন্ত্রক। আমাদের গবেষণায় অংশগ্রহণ সম্পূর্ণরূপে স্বেচ্ছামূলক, যার অর্থ আপনি অনুরোধকৃত যেকোনো তথ্য প্রদান করবেন কিনা তা নিজে নির্ধারণ করতে পারেন এবং যে কোনো সময় গবেষণায় অংশগ্রহণ বন্ধ করতে পারেন। যদি আপনি অংশগ্রহণ বন্ধ করেন, তবুও আমরা আপনার অংশগ্রহণকালীন সংগৃহীত তথ্য প্রক্রিয়া চালিয়ে যাব। প্রযোজ্য আইন অনুযায়ী (এবং কিছু ব্যতিক্রম সাপেক্ষে), আপনার ব্যক্তিগত তথ্যের বিষয়ে আপনার কিছু অধিকার থাকতে পারে, যার মধ্যে রয়েছে:   আপনার ব্যক্তিগত তথ্য অ্যাক্সেস করা (সহজে বহনযোগ্য ফরম্যাটে একটি অনুলিপি সহ)। আপনি একটি গোপনীয়তা প্রতিবেদন অনুরোধ করতে পারেন, যাতে আমরা আপনার সম্পর্কে যে ব্যক্তিগত তথ্য সংরক্ষণ করি এবং তা করার উদ্দেশ্যগুলি বিস্তারিতভাবে উল্লেখ থাকবে, যদি না আপনার অনুরোধ পূরণ করা অসম্ভব প্রমাণিত হয় বা তা অসামঞ্জস্যপূর্ণ প্রচেষ্টা দাবি করে। নির্দিষ্ট শর্তাবলীর অধীনে, আপনি অনুরোধ করতে পারেন যে আমরা আপনার ব্যক্তিগত তথ্য অন্য কোনো সংস্থায় বা সরাসরি আপনাকে স্থানান্তর করি, তবে আমরা কোনো ১২-মাসের সময়সীমার মধ্যে নির্দিষ্ট ব্যক্তিগত তথ্যের "জানার" বা অ্যাক্সেসের অনুরোধে দুইবারের বেশি সাড়া দিতে বাধ্য নাও হতে পারি।   তৃতীয় পক্ষের প্রাপকদের একটি তালিকা অনুরোধ করুন, যদিও আমরা NIQ গ্রুপের ক্লায়েন্টদের নাম বা অন্যান্য ব্যবসায়িক গোপনীয়তা প্রকাশ করতে বাধ্য নই।  আপনার সম্পর্কে আমাদের কাছে থাকা ভুল ব্যক্তিগত তথ্য যথাযথ যাচাই-বাছাই সাপেক্ষে সংশোধন বা সঠিকীকরণ।   মুছে ফেলা বা অপসারণ, কিছু ব্যতিক্রম সাপেক্ষে। আমরা আপনার সার্ভে অ্যাকাউন্ট মুছে না ফেলে আপনার ডেটা মুছে ফেলতে অক্ষম হতে পারি।    নির্দিষ্ট শর্তে প্রক্রিয়াকরণ সীমিত বা সীমাবদ্ধ করুন। এতে আপনার সংবেদনশীল ব্যক্তিগত তথ্যের ব্যবহার বা প্রকাশ সীমিত করার অধিকার অন্তর্ভুক্ত।   আমাদের বৈধ স্বার্থের ভিত্তিতে প্রক্রিয়াকরণের বিরুদ্ধে আপত্তি জানানো, নির্দিষ্ট শর্তাবলীর অধীনে। আমরা আর আপনার ব্যক্তিগত তথ্য প্রক্রিয়া করব না যদি না আমরা প্রক্রিয়াকরণের জন্য এমন জোরালো বৈধ কারণ দেখাতে পারি যা আপনার স্বার্থকে ছাড়িয়ে যায় অথবা আইনি দাবি প্রতিষ্ঠা, অনুশীলন বা প্রতিরক্ষার জন্য প্রয়োজনীয়।   বিক্রি, শেয়ারিং, বা লক্ষ্যভিত্তিক বিজ্ঞাপনে অপ্ট আউট (প্রযোজ্য আইন অনুযায়ী সংজ্ঞায়িত)। স্মরণ করিয়ে দিতে চাই, আমরা আপনার ব্যক্তিগত তথ্য আপনাকে লক্ষ্যভিত্তিক বিজ্ঞাপন দেখানোর জন্য ব্যবহার করি না, এবং আমাদের ক্লায়েন্টদেরও তা করার অনুমতি দিই না।  এছাড়াও, আমরা GPC-এর মাধ্যমে প্রেরিত অনুরোধগুলোকে সেই ব্রাউজার এবং এর সাথে যুক্ত যেকোনো ভোক্তা প্রোফাইলের ব্যক্তিগত তথ্য বিক্রি বা শেয়ার থেকে অপ্ট আউট করার বৈধ অনুরোধ হিসেবে গণ্য করব। যদি আপনি বিভিন্ন ব্রাউজার বা ব্রাউজার প্রোফাইল ব্যবহার করেন, তাহলে প্রতিটি ব্রাউজার বা প্রোফাইলে এই সিগন্যাল সক্রিয় করতে হতে পারে।  স্বয়ংক্রিয় প্রক্রিয়াকরণ বা প্রোফাইলিং থেকে অপ্ট আউট করুন, যার ফলে শুধুমাত্র স্বয়ংক্রিয় প্রক্রিয়াকরণের উপর ভিত্তি করে কোনো সিদ্ধান্ত নেওয়া হয়, যার মধ্যে এমন প্রোফাইলিংও রয়েছে যা আপনার সম্পর্কে আইনগত প্রভাব ফেলে বা অনুরূপভাবে আপনাকে উল্লেখযোগ্যভাবে প্রভাবিত করে। স্মরণ করিয়ে দিতে চাই, আমরা এই উদ্দেশ্যে আপনার ব্যক্তিগত তথ্য প্রক্রিয়া করি না।   যেখানে আমরা সম্মতিকে আইনি ভিত্তি হিসেবে ব্যবহার করি, সেখানে ভবিষ্যৎ কার্যকরতার জন্য যে কোনো সময় সম্মতি প্রত্যাহার করুন।  আপনার পক্ষে একজন অনুমোদিত এজেন্ট মনোনীত করুন। শুধুমাত্র আপনি নিজে বা আপনার পক্ষে আইনগতভাবে অনুমোদিত কেউই আপনার ব্যক্তিগত তথ্যের সাথে সম্পর্কিত অনুরোধ জমা দিতে পারবেন। এজেন্টদের লিখিত ও স্বাক্ষরিত নথিপত্রের মাধ্যমে প্রমাণ করতে হতে পারে যে আপনি তাদের আপনার পক্ষে কাজ করার জন্য অনুমোদন করেছেন।  অনুমোদন লিখিত ও স্বাক্ষরিত হতে হবে, এবং লেখায় এজেন্টকে সনাক্ত করতে হবে এবং তারা কী অনুরোধ করতে অনুমোদিত তা ব্যাখ্যা করতে হবে। আপনার এজেন্টকে অনুরোধের সাথে এই লেখার একটি অনুলিপি বা একটি বৈধ ক্ষমতাপত্রের অনুলিপি সংযুক্ত করতে হবে। NIQ গ্রুপ সরাসরি আপনার কাছ থেকে নিশ্চিতকরণ চাওয়ার অধিকার সংরক্ষণ করে, যাতে নিশ্চিত হওয়া যায় যে এজেন্ট এমন অনুরোধ করার জন্য অনুমোদিত, অথবা আপনাকে সনাক্ত করার জন্য প্রয়োজনীয় অতিরিক্ত তথ্য চাওয়ার অধিকার রাখে।  প্রযোজ্য ডেটা সুরক্ষা আইন লঙ্ঘনের সন্দেহে  আপিল বা অভিযোগ দায়ের: যদি প্রযোজ্য ডেটা সুরক্ষা আইন লঙ্ঘনের সন্দেহ হয়, আপনি সরাসরি আমাদের সিদ্ধান্তের বিরুদ্ধে আপিল করতে পারেন অথবা আপনার (যুক্তরাষ্ট্রের) রাজ্য অ্যাটর্নি জেনারেলের কাছে বা কোনো তত্ত্বাবধায়ক কর্তৃপক্ষের কাছে অভিযোগ দায়ের করতে পারেন।    আমরা আপনার অধিকার প্রয়োগে ক্ষমতায়ন ও সমর্থন করি। যে কোনো সময়, আপনি আমাদের ওয়েবসাইটে 'আপনার গোপনীয়তা অধিকার' নির্বাচন করে অথবাconnect.privacy@nielseniq.com  -এ ইমেইল করে উপরের তালিকাভুক্ত যে কোনো অধিকার অনুরোধ বা দাবি করতে পারেন।    আপনার অনুরোধের জবাব দেওয়ার আগে আমরা আপনার পরিচয় নিশ্চিত করার জন্য আমাদের সাথে আপনার পূর্ববর্তী মিথস্ক্রিয়া সম্পর্কে কয়েকটি প্রশ্ন করতে পারি। আমরা প্রযোজ্য আইনগত সময়সীমার মধ্যে সাড়া দেওয়ার চেষ্টা করব এবং যদি আমাদের অতিরিক্ত সময়ের প্রয়োজন হয় তবে আপনাকে জানিয়ে দেব। আপনি যদি মনে করেন আপনার গোপনীয়তা অধিকার লঙ্ঘিত হয়েছে, অনুগ্রহ করে আমাদের বা তত্ত্বাবধায়ক কর্তৃপক্ষের সাথে যোগাযোগ করুন। আমরা (অপ্ট-আউট অনুরোধ ব্যতীত) কোনো অনুরোধ প্রত্যাখ্যান করতে পারি যদি আমরা আপনার পরিচয় (অথবা অনুরোধ করার জন্য এজেন্টের কর্তৃত্ব) নিশ্চিত করতে না পারি অথবা আমরা সংরক্ষণকৃত ব্যক্তিগত তথ্য আপনার সাথে সম্পর্কিত কিনা তা নিশ্চিত করতে না পারি।   আপনি যদি আপনার গোপনীয়তা অধিকার প্রয়োগ করার সিদ্ধান্ত নেন, আমরা আপনার বিরুদ্ধে কোনো বৈষম্য করব না।   ৬. ব্যক্তিগত তথ্যের স্থানান্তর   আমাদের ব্যবসার আন্তর্জাতিক প্রকৃতির কারণে, আমাদের জন্য আপনার ব্যক্তিগত তথ্য NIQ গ্রুপের অন্যান্য কোম্পানি এবং আপনার বাসস্থানের এখতিয়ারের বাইরে এমন তৃতীয় পক্ষদের কাছে স্থানান্তর করা প্রয়োজন হতে পারে, যারা আপনার এখতিয়ারে উপভোগ করা ডেটা সুরক্ষার স্তর নাও থাকতে পারে ("তৃতীয় দেশসমূহ")। উদাহরণস্বরূপ, এর ফলে ব্যক্তিদের অধিকার প্রয়োগে বাধা, পরবর্তী প্রক্রিয়াকরণে নিয়ন্ত্রণের অভাব এবং রাষ্ট্রীয় কর্তৃপক্ষের দ্বারা তথ্যপ্রাপ্তি ঘটতে পারে।   NIQ গ্রুপের মধ্যে, আমরা প্রাসঙ্গিক স্থানান্তর প্রক্রিয়া (ইউরোপীয় কমিশনের স্ট্যান্ডার্ড চুক্তিবদ্ধ ধারা) এবং অতিরিক্ত সুরক্ষা ব্যবস্থা সহ একটি আন্তঃগ্রুপ ডেটা স্থানান্তর চুক্তি সম্পাদন করেছি, যাতে তৃতীয় দেশে আপনার ব্যক্তিগত তথ্য স্থানান্তর করার সময় যথাযথ সুরক্ষা নিশ্চিত হয়।   যতদূর আমরা আপনার ব্যক্তিগত তথ্য তৃতীয় দেশের অন্যান্য প্রাপকদের কাছে স্থানান্তর করি, আমরা নিশ্চিত করি যে আপনার ব্যক্তিগত তথ্য আপনার এখতিয়ারে স্বীকৃত পর্যাপ্ত সুরক্ষামূলক ব্যবস্থা (উদাহরণস্বরূপ, ইউরোপীয় কমিশনের মানসম্মত চুক্তিভিত্তিক ধারাগুলি সম্পন্ন করে বা আমাদের ব্যবসায়িক অংশীদারদের বাধ্যতামূলক কর্পোরেট নিয়মের মাধ্যমে) এবং প্রয়োজনীয় অতিরিক্ত ব্যবস্থার মাধ্যমে সুরক্ষিত থাকবে। আপনি আমাদের স্থানান্তর ব্যবস্থার একটি অনুলিপি পেতে আমাদের সাথে যোগাযোগ করতে পারেন।   ৭. শিশুদের ব্যক্তিগত তথ্য  আমরা শিশুদের গোপনীয়তা রক্ষার গুরুত্ব বুঝি, এবং আমাদের নীতি হল, প্রযোজ্য আইন ও বাজার গবেষণা শিল্পের আচরণবিধি অনুযায়ী প্রয়োজনীয় ক্ষেত্রে অভিভাবকের সম্মতি ছাড়া কখনোই কোনো প্রাপ্তবয়স্কতার সীমার নিচে থাকা ব্যক্তির ব্যক্তিগত তথ্য সংগ্রহ বা সংরক্ষণ না করা।  যদি আমাদের জরিপে শিশুদের অধ্যয়ন করার চেষ্টা করা হয়, তবে নাবালক শিশুরা কিছু জরিপে অংশগ্রহণ করতে পারে এবং এই বিজ্ঞপ্তির সমস্ত বিধান যে কোনো বয়সের (১৮ বছর পর্যন্ত) শিশুদের ব্যক্তিগত তথ্যের ক্ষেত্রে প্রযোজ্য হবে। যদি আমরা জানতে পারি যে আমরা যথাযথ সম্মতি ছাড়া কোনো শিশুর কাছ থেকে ব্যক্তিগত তথ্য সংগ্রহ বা গ্রহণ করেছি, তাহলে আমরা সেই ব্যক্তিগত তথ্য মুছে ফেলব বা প্রযোজ্য আইন মেনে চলার জন্য অন্যান্য পদক্ষেপ নেব। আমরা কেবলমাত্র অভিভাবকদের সম্মতি পাওয়ার পরেই প্রাপ্তবয়স্কতার বয়সের নিচে থাকা ব্যক্তিদের ছদ্মনামকৃত তথ্য বিক্রি বা শেয়ার (যেমনটি প্রযোজ্য আইনে সংজ্ঞায়িত) করতে পারি।  ৮. ডেটা সুরক্ষা এবং বাহ্যিক লিঙ্ক  আমরা প্রশাসনিক, শারীরিক এবং প্রযুক্তিগত সুরক্ষামূলক ব্যবস্থা সহ একটি ব্যাপক তথ্য নিরাপত্তা কর্মসূচি বজায় রাখি যাতে আপনার তথ্যের গোপনীয়তা, অখণ্ডতা এবং প্রবেশযোগ্যতা রক্ষা করা যায়। তবে, ইন্টারনেটের মাধ্যমে তথ্যের কোনো প্রেরণই সম্পূর্ণরূপে নিরাপদ নয়, তাই আমরা আপনার তথ্যের নিরাপত্তার নিশ্চয়তা দিতে পারি না।  আমাদের সার্ভে এবং প্ল্যাটফর্মে তৃতীয় পক্ষের সাইট ও সেবার লিঙ্ক থাকতে পারে, যেগুলির গোপনীয়তা নীতি আমাদের নীতির থেকে ভিন্ন হতে পারে। আমরা এসব তৃতীয় পক্ষের সাইট ও সেবার অনুশীলনের জন্য দায়ী নই। আমরা আপনাকে তাদের অনুশীলন সম্পর্কে আরও জানতে তাদের গোপনীয়তা তথ্য পর্যালোচনা করতে উৎসাহিত করি।  ৯. এই বিজ্ঞপ্তির সংশোধনসমূহ  আমরা যে কোনো সময় এই বিজ্ঞপ্তির অংশ পরিবর্তন, সংশোধন, সংযোজন, অপসারণ বা অন্য কোনোভাবে পুনর্বিবেচনা করার অধিকার সংরক্ষণ করি; উদাহরণস্বরূপ, আমাদের জরিপগুলি বিকাশ ও পরিবর্তনের সাথে, আইনি প্রয়োজনীয়তা পূরণে বা আমাদের ব্যবসায়িক অনুশীলনে পরিবর্তনগুলি মোকাবেলায়। যখন আমরা তা করব, তখন সংশোধিত বিজ্ঞপ্তিটি আমাদের প্ল্যাটফর্ম এবং জরিপগুলিতে পোস্ট করব। এই শর্তাবলীতে পরিবর্তনগুলি পোস্ট করার পর আপনি আমাদের প্ল্যাটফর্ম ব্যবহার অব্যাহত রাখলে এবং আমাদের জরিপে অংশগ্রহণ করলে, তা নির্দেশ করে যে আপনি এই পরিবর্তনগুলি স্বীকার করেছেন। যদি আমরা বিজ্ঞপ্তিটি কোনো গুরুত্বপূর্ণভাবে পরিবর্তন করি, আমরা আপনাকে যথাযথভাবে অবহিত করব এবং বিজ্ঞপ্তির শীর্ষে তারিখটি আপডেট করব।    ১০. আমাদের সাথে যোগাযোগ করার উপায়  যদি আপনার এই বিজ্ঞপ্তি, আমাদের গোপনীয়তা অনুশীলন এবং আপনার ব্যক্তিগত তথ্যের সুরক্ষা, অথবা এই বিজ্ঞপ্তিতে বর্ণিত আপনার গোপনীয়তা অধিকার ও পছন্দসমূহ সম্পর্কে কোনো প্রশ্ন বা উদ্বেগ থাকে, তাহলে আপনি নিম্নলিখিত উপায়ে আমাদের সাথে যোগাযোগ করতে পারেন:  গোপনীয়তা অধিকার ওয়েবফর্ম আপনার গোপনীয়তা অধিকার ইমেইল connect.privacy@nielseniq.com ডেটা নিয়ন্ত্রক নিলসেন কনজিউমার এলএলসি, অথবা আপনার সার্ভেতে অন্যথায় চিহ্নিত মার্কিন ডাকযোগে মেইল NielsenIQ, 200 ডব্লিউ জ্যাকসন বুলেভার্ড, শিকাগো, আইএল 60606, মার্কিন যুক্তরাষ্ট্র, মনোযোগ: আইনি বিভাগ। ইইউ ডাকযোগে মেইল NielsenIQ, 3-5 Sophie-Germain-Str, Nuremberg 90443, Germany, Attn: Legal Dept. ডেটা সুরক্ষা কর্মকর্তা হিউয়ার্ডমিলস লিমিটেড, ৭৭ ফ্যারিংডন রোড, লন্ডন, EC1M 3JU, যুক্তরাজ্য যত্নঃ NIQ গোপনীয়তা niq@hewardmills.com  -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: 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Content: এনআইকিউ ষ্ট্ৰেটেজিক এনালিটিক্স এণ্ড ইনচাইট্‌ছ গোপনীয়তাৰ জাননী  এই গোপনীয়তাৰ জাননীখন নতুন সমীক্ষাত অংশগ্ৰহণকাৰীসকলৰ বাবে ১৬ জানুৱাৰী, ২০২৬ তাৰিখৰ পৰা প্ৰযোজ্য আৰু কাৰ্যকৰী হ'ব।  আমাৰ বজাৰ গৱেষণা অধ্যয়নত অংশগ্ৰহণ কৰিবলৈ সন্মত হোৱাৰ বাবে ধন্যবাদ। দশক দশক ধৰি, NielsenIQ-এ বজাৰ আৰু উপভোক্তা অন্তৰ্দৃষ্টি গৱেষণাৰ বাবে বিশ্বব্যাপী মানদণ্ড নিৰ্ধাৰণ কৰি আহিছে। আমাৰ অন্তৰ্দৃষ্টি জনসংখ্যাৰ প্ৰতিনিধি নমুনাৰ ওপৰত ভিত্তি কৰি তৈয়াৰ কৰা হয় আৰু ই আমাৰ গ্ৰাহকসকলক (যেনে, নিৰ্মাতা, খুচুৰা বিক্ৰেতা, মিডিয়া কোম্পানী, অলাভজনক সংস্থা আৰু চৰকাৰ) উপভোক্তাসকলে কি চায়, শুনে, আৰু কিনে সেই বিষয়ে জানিবলৈ সহায় কৰে। এই অধ্যয়নত আপোনাৰ অংশগ্ৰহণে কোম্পানীবোৰক আপোনাৰ আচৰণ আৰু পছন্দসমূহ বুজাত সহায় কৰে, যিটোৱে তেওঁলোকক প্ৰায়ে উন্নত উপভোক্তা সামগ্ৰী আৰু সেৱা প্ৰদান কৰাত সহায় কৰে।    এই গোপনীয়তা জাননী ("জাননী")-ত বৰ্ণনা কৰা হৈছে যে নিলচেন কনজিউমাৰ এলএলচি ("নিলচেনআইকিউ," "এনআইকিউ," "আমি," বা "আমাক")-এ, ডেটা নিয়ন্ত্ৰক হিচাপে, আমি সংগ্ৰহ কৰা ব্যক্তিগত তথ্য কেনেদৰে পৰিচালনা কৰে আৰু এই তথ্যৰ ওপৰত আপোনাৰ থকা অধিকাৰসমূহ কি কি। আমি আমাৰ ৱেবছাইট বা চেটবটৰ জৰিয়তে (আমাৰ "প্লেটফৰ্ম") আপোনাৰ সৈতে হোৱা অনলাইন আৰু অফলাইন বাৰ্তালাপৰ জৰিয়তে, ব্যক্তিগতভাৱে, বা ফোনৰ জৰিয়তে নিযুক্তিৰ প্ৰচেষ্টাৰ অংশ হিচাপে আৰু আমাৰ যিকোনো সমীক্ষা অধ্যয়নত ("সমীক্ষা") আপোনাৰ স্বেচ্ছামূলক অংশগ্ৰহণৰ জৰিয়তে তথ্য সংগ্ৰহ কৰোঁ। এই জাননীখনত, আমি আপোনাক সমীক্ষাৰ "অংশগ্ৰহণকাৰী" বুলি উল্লেখ কৰিছোঁ। আমাৰ সমীক্ষাত অংশগ্ৰহণ কৰাটো সদায় স্বেচ্ছামূলক।  NIQ ইয়াত তালিকাভুক্ত কোম্পানীসমূহৰ গোটটোৰ অন্তৰ্ভুক্ত, যিয়ে মিলি "NIQ Group" গঠন কৰে।… -------------------------------------------------------------------------------- Title: Permacrisis en Ecuador URL: https://develop.nielseniq.com/global/es/events/2026/permacrisis-en-ecuador/ Type: Event Published: 2026-04-15T21:40:46+00:00 Modified: 2026-05-25T14:13:30+00:00 Description: Permacrisis en Ecuador - NIQ: Descubre c�mo la permacrisis impacta el consumo y retail en Ecuador. Descúbrelo. Content: NielsenIQ Ecuador Permacrisis en Ecuador Decisiones Clave en un Entorno de Incertidumbre Permanente 13 de mayo | Quito, Ecuador. El registro quedó cerrado Permacrisis en Ecuador: Decisiones Clave en un Entorno de Incertidumbre Permanente En nuestra empresa creemos que, incluso en los contextos más desafiantes, existen oportunidades para crecer y liderar. Por eso, queremos invitarte a “Permacrisis en Ecuador: Decisiones Clave en un Entorno de Incertidumbre Permanente”, un evento exclusivo diseñado para líderes que buscan anticiparse al mercado y tomar decisiones más estratégicas. Durante este encuentro, compartiremos insights clave, data de consumo y tendencias relevantes que te ayudarán a fortalecer tus decisiones de precios, portafolio y Category Management, en medio de un entorno económico retador. Juntos exploraremos cómo transformar la incertidumbre en una verdadera palanca de crecimiento y ventaja competitiva. 👉Te esperamos el 13 de mayo en la Universidad de San Francisco de Quito, de 8:30 am. Te compartiremos más detalles en el correo de confirmación una vez te hayas registrado. Recuerda que esta invitación es intransferible y limitada a 2 personas por empresa. Confirma tu asistencia Asegura tu lugar completando el formulario a continuación. Recuerda que la invitación es personal e intransferible. El registro quedó cerrado Conoce al equipo… -------------------------------------------------------------------------------- Title:  NIQ Brandbank at GS1 Connect 2026 URL: https://develop.nielseniq.com/global/en/events/2026/niq-brandbank-at-gs1-connect-2026/ Type: Event Published: 2026-04-15T18:33:17+00:00 Modified: 2026-05-25T21:16:37+00:00 Description: NIQ Brandbank at GS1 Connect 2026 - NIQ: Meet NIQ Brandbank at GS1 Connect and discover how the NIQ. Explore NIQ. Content: Meet NIQ Brandbank at GS1 Connect 2026 June 9 – 11  The Cosmopolitan of Las Vegas  Book a meeting One Product Record. Every Experience.   Meet NIQ Brandbank at GS1 Connect and discover how the NIQ Full View™ delivers one harmonized product record that performs across every supply‑chain system and shopper touchpoint. From GS1 alignment to experience‑ready content, we’re helping brands and retailers unlock accuracy, efficiency, and better product experiences everywhere. Connect with NIQ Brandbank at GS1 Connect Let's meet up Meet our experts and see the NIQ Full View™ in action. Learn how one harmonized product record can upgrade your entire product content ecosystem. Book a meeting Visit our booth  Whether you're looking to streamline item setup, strengthen retailer partnerships, or deliver accurate, trusted content everywhere shoppers engage, you’ll find the answers at booth #210. Meet the NIQ Brandbank Team  Connect with our NIQ Brandbank experts who are shaping the future of product content.  Beau ArcherSenior Director US Retail  Josh Walker Vice President US  Ashley HowellSales Enablement Leader  Matt Gomolchak Associate Director Customer Onboarding  06 NONE NONE click 06 NONE NONE click Related InsightsRelated Insights Powering Growth: How FreshDirect Leverages Data & Supplier Collaboration  Win with Price & Promotion Win at retail: creating… -------------------------------------------------------------------------------- Title: Supply chain analytics UPDATE URL: https://develop.nielseniq.com/global/en/products/supply-chain-analytics-update/ Type: Product Published: 2026-04-15T14:06:42+00:00 Modified: 2026-04-15T16:10:43+00:00 Description: Supply Chain Analytics From forecast to shelf - diagnose, predict, and collaboratively activate to maximize availability and sales. See a demo Products / Supply Chain Analytics Products Get in touch… Content: Supply Chain Analytics From forecast to shelf - diagnose, predict, and collaboratively activate to maximize availability and sales. See a demo Products / Supply Chain Analytics Products Get in touch Turn supply chain complexity into reliable on‑shelf performance Retailers don’t win by reacting to supply chain issues after they hit the shelf. They win by anticipating risk, prioritizing what matters most, and acting early - at scale, in collaboration with their suppliers. NIQ Activate Supply Chain Analytics connects demand signals, inventory, supplier performance, and on‑shelf execution in one collaborative platform - so retailers and suppliers can protect availability, reduce lost sales, and improve operational performance across every node of the supply chain. 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By combining… -------------------------------------------------------------------------------- Title: Webinar: RGM Excellence: From Strategy to Growth in FMCG URL: https://develop.nielseniq.com/global/en/events/2026/webinar-rgm-excellence-from-strategy-to-growth-in-fmcg/ Type: Event Published: 2026-04-14T16:40:32+00:00 Modified: 2026-05-25T19:29:27+00:00 Description: This webinar will explore how best-in-class Revenue Growth Management (RGM) strategies help brands unlock sustainable growth through smarter pricing. Content: RGM Excellence: From Strategy to Growth in FMCG  On-demand Webinar Watch Now Webinar description FMCG leaders are navigating volatile costs, evolving consumer trade-offs, and increasing profitability complexity. This webinar will explore how best-in-class Revenue Growth Management (RGM) strategies help brands unlock sustainable growth through smarter pricing, assortment and promotional decisions. Attendees will gain practical insights and a global perspective on how leading FMCG players are activating RGM today. What you'll Learn: How inflation, volatility, and shifting shopper behaviors are redefining FMCG growth Why one-size-fits-all RGM strategies no longer work across markets and channels How to reframe affordability through smarter pricing, promotions, and pack architecture What’s changing on shelf, including the growing influence of private labels and assortment reshaping How precision-led RGM practices can drive sustainable, profitable growth in uncertain times Meet the Speakers Carlotta Crespi Global RGM Commercial Strategy Amrita Srivastava Global Practice Lead, LPO, SA&I -------------------------------------------------------------------------------- Title: NIQ | Digital Shelf Summit 2026 URL: https://develop.nielseniq.com/global/en/events/2026/digital-shelf-summit-2026/ Type: Event Published: 2026-04-13T18:06:50+00:00 Modified: 2026-06-05T09:55:08+00:00 Description: Explore digital commerce at Digital Shelf Summit 2026 with NIQ. Measure performance, understand shoppers, and optimize activation across channels. Content: Digital Shelf Summit 2026 NIQ Delivers the Full View of Digital Commerce  May 4th - 6th, 2026 Atlanta, GA Connect with an Expert See performance. Understand shoppers. Optimize activation. Grow everywhere.   Brands are managing more channels, data sources, and signals than ever. NIQ brings them together into one unified view of performance, giving teams clarify across search, product content, digital shelf health, retail media, marketplaces, and real consumer behavior.  Measure your digital performance See sales and share performance, including online marketplaces click Track online consumer behavior & causals Understand who your online consumer is, what drives there decisions, and where they shop click Optimize search performance & discoverability Analyze online search and packaging trends to ensure your product is always available and easy to find click Activate marketing & e-retail media strategies Boost sales by delivering personalized digital campaigns that integrate with retailer media networks and automation tools. click Analyze & optimization your digital shelf Decrease out-of-stocks and overspending, and optimize assortment, with store and item-level digital shelf analytics. click See NIQ on Stage May 5th, 2026 @ 3:45 PM The New Shape of Shopping: How Agentic Commerce Transforms the Path to Purchase Magnificent 1 Agentic commerce is creating a… -------------------------------------------------------------------------------- Title: The Omni Exchange: Executive Dinner London   URL: https://develop.nielseniq.com/global/en/events/2026/the-omni-exchange-executive-dinner-london/ Type: Event Published: 2026-04-10T14:21:14+00:00 Modified: 2026-05-13T08:58:56+00:00 Description: An  exclusive opportunity to connect, share perspectives, and explore  what’s  unfolding across Omni Commerce Content: The Omni Exchange: Executive Dinner   By invitation only Date: 13th May, 2026 Venue:  Langan’s Brasserie, Mayfair, Stratton Street, Mayfair, W1J 8LB Time: 6:30 pm - 9:30 pm Event description Date: 13th May, 2026 Time: 6:30 pm - 9:30 pm Venue: Langan’s Brasserie, Mayfair, Stratton Street, Mayfair, W1J 8LB An  exclusive opportunity to connect, share perspectives, and explore  what’s  unfolding across Omni Commerce   The Omni Exchange is NIQ’s invitation-only executive dinner series designed for a small group of leaders we value across FMCG, Tech & Durables, Beauty, BevAL and Retail. In partnership with The FMCG Guys, this dinner creates a relaxed environment where NIQ shares our latest views on what’s changing across the Omni landscape — with space for easy, informal conversation around the table. This isn’t a formal session or a structured discussion.   It’s simply a chance to meet leaders from the industry, enjoy good  food , and exchange perspectives on the shifts shaping the next chapter of commerce. Throughout the evening, NIQ will share fresh insight into:   The digital shelf and omnichannel performance   Retail media’s evolving role and ROI challenges   AI’s impact on retail, assortment, and measurement   What  we’re  tracking globally as we move into 2026       Our goal is straightforward:  Bring together a small circle of leaders for a warm, insight-rich evening —… -------------------------------------------------------------------------------- Title: Retail 2026: Gestionar el espacio en tienda en la era de la Inteligencia Artificial  URL: https://develop.nielseniq.com/global/en/events/2026/retail-2026-gestionar-el-espacio-en-tienda-en-la-era-de-la-inteligencia-artificial/ Type: Event Published: 2026-04-10T10:55:42+00:00 Modified: 2026-05-25T21:16:11+00:00 Description: Retail 2026: Gestionar el espacio en tienda en la era de la Inteligencia Artificial - NIQ: Explore. Explore NIQ. Content: Encuentro Retailers Retail 2026: Gestionar el espacio en tienda en la era de la Inteligencia Artificial  Fecha y hora: 12 de mayo, 2026 09:45 - 14:00 Lugar: NIQ EspañaSalvador de Madariaga 1, Planta 8Madrid 28027 Registrate Click here to go to the event content Resumen Únete a nuestro evento exclusivo para retailers donde analizaremos el momento actual del mercado y del consumidor en España. Descubre cómo la Inteligencia Artificial está influyendo en el merchandising actual. Compartiremos casos prácticos de implantación de Spaceman, basados en experiencias reales de clientes.  Profundizaremos en el análisis de layouts y en cómo optimizar el rendimiento del espacio comercial en un entorno de gran transformación (ready to eat, crecimiento de beauty, e-commerce). Una oportunidad única para inspirarte, aprender y mantenerte a la vanguardia del retail.  Lo que aprenderá: Perspectivas del mercado: Comprender la situación actual y las tendencias clave que configuran el mercado del gran consumo español.  Caso Real de Automatización de planogramas  Inteligencia Artificial: ¿Cómo está influyendo en merchandising?  Nuevas funcionalidades en Spaceman basadas en IA.  Optimización del espacio en tienda: análisis de lay outs para maximizar el beneficio   Registrate Click here to go to the event content Conoce a los ponentes Elena Alonso Ayala Strategic Analytics & Insights Business Partner, Iberia Comenzó su carrera como consultora de merchandising, colaborando con los fabricantes y distribuidores más activos en el sector. en optimización de surtidos y mejora de las implantaciones. Durante los… -------------------------------------------------------------------------------- Title: Foodservice inflation dips slightly in February, but geopolitical risks loom large URL: https://develop.nielseniq.com/global/en/news-center/2026/foodservice-inflation-dips-slightly-in-february-but-geopolitical-riska-loom-large/ Type: News Center Post Published: 2026-04-10T07:31:47+00:00 Modified: 2026-05-25T21:16:30+00:00 Description: Foodservice inflation dips slightly in February, but geopolitical risks loom large - NIQ: Food and. Explore NIQ. Content: Food and drink prices in the foodservice sector recorded a minor month-on-month decline of -0.2% in February, the latest Foodservice Price Index from NIQ and Prestige Purchasing reveals.  The slight easing builds on a stabilisation of prices in January, bringing respite to hospitality after inflationary spikes in late 2025. Downward movement in February was driven by significant cooling in major categories including Milk, Cheese & Eggs, where prices fell month-on-month after improved European milk availability and softer demand for cheese. The Oils & Fats category also continued to moderate while Coffee, Tea & Cocoa prices were reduced by the unwinding of extreme cocoa price inflation, as global supply expectations and market surpluses rose. Other categories of the Foodservice Price Index including Mineral Water, Soft Drinks & Juices and Meat & Poultry remained broadly flat in February. Stable packaging costs and softer global sugar inputs helped to offset any significant upward movement in beverage prices, while the meat sector balanced tight domestic beef availability against softer global pork values. However, short-term relief in inflation is heavily overshadowed by the escalating global geopolitical situation. The recent closure of the Strait of Hormuz has triggered a sharp rise in crude oil prices, generating significant concern for future inflation. The sudden spike in energy costs threatens to rapidly drive up costs of manufacturing, packaging and distribution across the entire supply chain, potentially reversing the recent easing of prices recorded by the Index. More upward pressures remain elsewhere in the basket. Prices in the Bread & Cereal category rose as global wheat markets reacted to frost damage… -------------------------------------------------------------------------------- Title: Boost Your Marketing Strategy with NIQ Brand & Media Solutions URL: https://develop.nielseniq.com/global/ja/solutions/brand-and-media/ Type: Solution Published: 2026-04-10T00:44:02+00:00 Modified: 2026-06-29T16:48:10+00:00 Description: Enhance your media strategy with NielsenIQ's innovative brand and media solutions for driving business growth. Content: ブランド＆メディア 強力なブランドを構築し、マーケティングと広告の効果を向上させます。 専門家に相談する ソリューション/ ブランド＆メディア ソリューション お問い合わせ マーケティング・リーダーにとって、成長を実現できるかどうかは、変化にも耐えうる強靭なブランドを構築できるかどうかにかかっています。また、効果的なマーケティング戦略やアクティベーションを通じて、このブランド力を継続的に強化し、活用しなければなりません。 NIQのブランド＆メディア・ソリューションは、消費者をブランドとマーケティング戦略の中心に据えたデータと専門知識で、このすべてを達成するお手伝いをします。業界をリードするNIQのソリューション・スイートは、ブランドとメディア戦略のパフォーマンスを総合的に把握し、その情報を実用的なインサイトに変換します。パーソナライゼーションと商品発見力を活用した効果的でシームレスな広告戦略により、消費者にクラス最高のショッピング体験を提供することができます。 ブランド＆メディアソリューション ブランド戦略 消費者とつながり、ブランド力を高め、ブランド・プレミアムを促進するブランド戦略を成功に導きます。 クリック マーケティング効果 クリエイティブ・インパクトを最大化し、優れたクリエイティブ・コンテンツを最適なクロスメディアミックスと組み合わせることで、強力なメディア戦略との整合性を図り、市場の潜在力を最大限に引き出します。 クリック オーディエンスとパーソナライゼーション パーソナライズされたショッパー体験を創造し、適切なオーディエンスに合わせたオファーを定義します。 クリック セグメンテーション、ターゲティング、ポジショニング 最も価値のある消費者セグメントに焦点を当て、彼らが最も価値を置くものを中心とした勝利の提案を通じて彼らの需要を活性化し、マーケティング戦略とメディア戦略の両方を強化します。 クリック 商品コンテンツ 買い物客がオンラインや店頭で商品を発見できるようサポートします。 クリック なぜNIQなのか 58% 優れた広告戦略によって強力な消費者体験を生み出しているブランドは、市場シェアが58%高いと報告されています。 42% 42%の消費者は、自分の信念、価値観、理想に訴求するブランドのみを購入しており、明確なマーケティング戦略が不可欠である。 30% ブランド力に起因する平均収益は30％で、データドリブンなメディア戦略が直接影響 ケーススタディ 多様な市場におけるブランド戦略の最適化 インタースポーツはGfKと提携し、ブランド戦略を最適化しています。 続きを読む ケーススタディ 重要なビジネス課題に答える強力なパートナーシップ イケア・オーストリアはGfKのあらゆるソリューションを活用し、非常に競争の激しい分野で事業を展開しています。 続きを読む eBook 魅力的なブランドを構築し、活性化し、アピールする ブランドパフォーマンスと市場の現実をリンクさせ、商業的成功へのブランド努力の真の貢献を明らかにすることで、ビジネス全体をブランドの後ろ盾にしましょう。 より多くの需要を生み出し、より多くの価値を提供する強力なブランドを構築する秘訣をご覧ください。 eBookをダウンロード リソース ダウンロードしたいリソースを選択してください。 ブランドeブック 注目の製品 NIQブランドアーキテクト 消費者とつながり、ブランド力を高め、優れたブランド体験を提供するブランド戦略を成功に導きましょう。 詳細を確認 注目のソリューション NIQ BASES優れたクリエイティブは競争力です。 徹底的な最適化と検証からコンパクトでアジャイルなものまで、NIQ BASESはあらゆる広告から基礎的でスケーラブルな学習を提供します。 詳細を確認 クリストフ・フレヒェン - グローバルマーケティングゼネラルマネージャーインタースポーツ・インターナショナル・コーポレーション (IIC)GfKブランドアーキテクトは、ターゲットオーディエンスによって私たちのブランドがどのように認識されているか、そして消費者の期待や嗜好が時間の経過とともにどのように変化しているかについての強力な消費者インサイトを提供してくれる上で非常に貴重でした。得られたインサイトは、ブランド、マーケティング、小売、カテゴリ管理に取り組んでいる国内外のチームを含め、組織全体で非常に感謝されています。すべての結果がダッシュボードで簡単かつ直感的に使用できることが重要でした。これにより、チームや市場全体で迅速に結論を引き出すことができ、必要なところでGfKによるコンサルティングとサポートを受けることができました。 ネスプレッソ今日すべての企業が直面している課題は、顧客をよりよく理解することです。顧客はブランドが自分を知っていることを期待しており、その知識を使用して意味のあるコンテンツやサービスを提供することを求めています。顧客は各ブランドとのインタラクションが忘れがたい経験であることを期待しているため、彼らが共に創造することを可能にする価値のあるコンテンツを提供することが非常に重要です。また、すべてのことが迅速かつ簡単であることも期待されています。消費者は常にブランドメッセージや他の刺激にさらされているため、彼らの購入決定は感情的および合理的な側面の組み合わせを表しています。したがって、消費者がどのブランドを好むかに影響を与えるすべての要因を理解することが不可欠です。GfKの新しいブランドフレームワークは、まさにこれを実現するのに役立ちました。このアプローチを使用することで、私たちは 購入決定 がどのように行われるのか、特に消費者がどのようにブランドを切り替えるのか、その理由をよりよく理解しました。ブランドアーキテクトは新しい洞察を提供し、私たちがより個別化された体験を開発するのに役立ち、最終的にはNespressoの顧客とのエンゲージメントを高め、彼らの生涯価値を創造するのに貢献しました。 NIQのソリューション検索 ネスプレッソの革新的な製品をご覧ください。 さらに詳しく -------------------------------------------------------------------------------- Title: Enhance Product Strategy with Development Solutions URL: https://develop.nielseniq.com/global/ja/solutions/innovation/ Type: Solution Published: 2026-04-10T00:41:16+00:00 Modified: 2026-07-07T16:38:35+00:00 Description: Drive innovation and streamline your business with Product Development solutions. Improve brand perception and marketing ROI. Content: イノベーション 業界最高水準のアナリティクスと次世代テクノロジーを活用して、製品イノベーションを開発し、最適化しましょう。 専門家に相談する ソリューション/ イノベーション ソリューション お問い合わせ 成功するイノベーションは、偶然ではなく予測可能です。NIQは、ブランドや小売業者が顧客を深く理解するための、実用的なインサイトと最先端のテクノロジーを提供します。顧客が何を語り、どう考え、どのような行動をとる可能性があるかを把握することで、より迅速かつ柔軟な商品戦略やイノベーションの意思決定を支援します。 NIQのイノベーションソリューションは、NIQ BASESの専門家による知見を活かし、ブランドが「ホワイトスペース」を見極め、魅力的な価値提案を構築し、製品体験を最適化し、ROIの高いマーケティング施策を市場やカテゴリーを問わず展開できるよう支援します。データに基づく製品開発インサイトを統合することで、ブランドは競争力をさらに強化できます。 私たちは、高度な予測分析、業界で最も厳密かつ信頼性の高い神経科学、独自のベンチマークデータ、専門家のアドバイス、そして最新のアジャイル技術を組み合わせ、製品ライフサイクル全体にわたって市場の結果を予測できるようにします。 イノベーション・ソリューション 製品イノベーション 高度に予測可能で、市場で検証された消費者インサイトにより、テスト、改良、再発明を行うことで、成長と製品開発を促進します。 クリック パッケージデザイン ショッパージャーニー全体にわたってインパクトのあるパッケージを作成し、より広範な製品戦略との整合性を確保します。 クリック Ask Arthur NIQ Ask Arthurは、データ探索と活用の展望を再定義するGenAIツールです。 クリック 人工知能 人工知能とは何か？ クリック なぜNIQなのか 市場の成果を予測する NIQのイノベーション・コンサルティングとソリューションは、市場での成果を予測するために検証されたツールの基盤の上に構築されています。 専門家との連携 40年以上にわたり、当社のイノベーション専門チームは、新製品の発売評価と最適化において業界のゴールドスタンダードとしての役割を果たしてきました。80以上の市場で、30万件を超える新製品をあらゆるタイプのローンチにわたり研究してきた実績があります。 最先端テクノロジーへのアクセス NIQは、90カ国、2,100万店舗、数兆レコードに及ぶ小売・製造業のお客様に、人工知能（AI）と機械学習（ML）を活用した実用的なインサイトを提供します。 ケーススタディ BASESクライアントサクセスストーリー BASESのイノベーションとリノベーション・ソリューションで、クライアントがどのように目覚ましい成功を収めているのか、アイデア、製品、アクティベーションにわたるベストプラクティスの実例をご覧ください。 続きを読む プレスリリース NIQ BASES AI Screenerを発表：ハイパーイノベーション時代のCPGブランドの成功を支援 今日のイノベーターの進化するニーズに応えるため、NIQはGenerative AI (GenAI)を活用したリアルタイムのアイデアスクリーニングプラットフォームBASES AI Screenerを発表しました。 続きを読む 注目ソリューション NIQ BASES広告 BASESの最適化された広告により、広告主導の売上が最大20%向上します。 詳細を確認 注目のソリューション NIQ BASES パック＆デザイン 強力なパッケージを開発し、市場におけるパックの可能性を予測します。 詳細を確認 -------------------------------------------------------------------------------- Title: Consumer buying behavior & shopper insights solutions from NIQ URL: https://develop.nielseniq.com/global/ja/solutions/buying-behavior/ Type: Solution Published: 2026-04-10T00:39:17+00:00 Modified: 2026-05-26T11:23:17+00:00 Description: Gain valuable shopper insights with our customer behavior analysis tools. Enhance your strategy and boost sales. Discover more today! Content: 購買行動 ターゲット顧客がどのように考え、行動し、購入するかを理解するために、チャネルを横断してターゲット顧客を発見します。 専門家に相談する ソリューション/消費者行動とインサイト / 購買行動 市場測定 お問い合わせ オムニチャネルにおける消費者の購買行動を理解することは、新規顧客の獲得や既存顧客の成長に向けた戦略の指針となります。NIQは、時系列でのトレンドや行動の変化を診断し、消費者の行動とその理由を結びつけるお手伝いをします。 業界をリードする方法論とデータサイエンスを駆使したNIQの購買行動ソリューションにより、世界中のブランドや小売業者は、顧客インサイト、コンバージョン、リテンションを高めるための強力な戦略を開発することができます。最新の代表的な消費者パネルと、10年にわたるショッパートレンドの視点に基づいたカスタムリサーチ調査機能、そしてそれらを統合するアナリティクスにより、チャネルや業種を問わず、消費者やショッパーの行動、態度、デモグラフィック、ロイヤルティをきめ細かく理解することができます。 購買行動ソリューションでは、以下のことが可能です： 1 オンラインと店舗のチャネルを横断して、ショッパーの購買行動、購買促進要因、購買のきっかけを追跡します。 2 主要な購買層におけるブランド・パフォーマンスを追跡し、シェア・オブ・ウォレットを高める。 3 買い物客が他のチャネルに移ったり、他のブランドに移ったりする可能性のある場所を特定する。 4 買い物客の視点から小売店の業績を測定し、何が人々の店舗選択の原動力となっているかを理解する。 ケーススタディ gfknewronコンシューマーに根ざした戦略的イニシアチブの構築とサポート HPは、GfKのコンシューマーインテリジェンスを活用して、短期的な戦術的行動と戦略的な中長期的意思決定を行っています。 続きを読む 注目のソリューション ホームスキャン 25カ国25万世帯以上の消費者行動を追跡、診断、分析します。 詳細を確認 注目のソリューション gfknewronコンシューマー ターゲットとする消費者の購買行動を詳細に調査することで、適切な消費者にリーチし、ブランドを最前線に位置づける方法を知ることができます。市場データと照合された調査インプットという、消費者知識の究極の組み合わせから作業します。 詳細を確認 NIQソリューション検索 NIQの革新的な製品をご覧ください。 詳細を見る -------------------------------------------------------------------------------- Title: Understanding Consumer Insights and Buying Behavior Trends URL: https://develop.nielseniq.com/global/ja/solutions/consumer-behavior-and-insights/ Type: Solution Published: 2026-04-10T00:38:34+00:00 Modified: 2026-06-03T19:59:16+00:00 Description: Understand consumer behavior trends and insights to drive smarter marketing strategies. Analyze purchase behavior for better results. Content: 消費者行動とインサイト 購買、クリック、トレンド、そしてその背後にある動機を通して、消費者や買い物客を理解する。 専門家に相談する ソリューション/ 消費者行動とインサイト ソリューション お問い合わせ 顧客体験がブランドを際立たせるオムニチャネル・ショッピングの急増に伴い、顧客はオンラインとオフラインのシームレスなやり取りから、よりパーソナライズされたブランドとのやり取りまで、自分の都合に合わせて自由に買い物ができることを期待しています。世界有数の消費者インテリジェンス企業であるNIQは、深い消費者インサイトを通じて、購買の背後にある人々を把握し、彼らの進化するニーズに対応できるようにします。 NIQの消費者行動・インサイト・ソリューション・スイートでは、業界で最も包括的かつ代表的な消費者パネル、調査、カスタム・リサーチ、消費者分析に裏打ちされた確かな意思決定を行うことができます。 消費者インサイトと購買行動のFull View™（フルビュー）により、消費者が誰なのか、どのような買い物をするのか、何を買うのか、なぜ買うのかが一目瞭然となり、需要の変化をより的確に予測し、適切な商品を適切な顧客に適切なチャネルを通じて適切なタイミングで提供することができます。 消費者行動＆インサイト・ソリューション 購買行動 データ主導型の消費者購買行動分析により、ターゲットとなる顧客がどのように考え、行動し、購入するかをチャネル横断的に把握します。 クリック 消費者動向 センチメントや価値観からマインドセットや行動まで、今日の消費者トレンドに基づいて明日の戦略を構築します。 クリック カスタマージャーニー 消費パターンや購入パターンなど、消費者の購買行動を完全に読み取ることで、カスタマージャーニーを理解し、最適化します。 クリック 消費者ランドスケープとセグメンテーション 人々を戦略の中心に据えましょう：実用的な消費者インサイトを活用し、適切なタイミングで適切な人々をターゲットにすることで、ブランドを成長させます。 クリック NIQが選ばれる理由 600,000 世界中の60万世帯を対象に、消費者の購買行動を追跡、診断、分析します。 23カ国 23カ国の広範な消費者パネルをカバーし、ターゲット市場の詳細なデータを収集します。 GfKコンシューマー・ライフ 25カ国で消費者インサイトと行動を結びつける最大かつ最も長期にわたるインサイト調査。 GfKニューロン テック・耐久消費財市場最大のグローバルバイヤー調査によるプラットフォーム「GfKニューロン・コンシューマー」 ケーススタディ ニールセンIQとフレッシュマーケットが新たな協力関係を構築、小売測定とショッパーインサイトを強化 詳細を見る ケーススタディ 競争が激化するオン・オフラインの両方で顧客を獲得するために、CPG企業は画一的なアプローチではなく、正確なターゲティングとパーソナライゼーションを行う必要があります。 続きを読む レポート 中間年の消費者展望2025年への指針 消費者支出と成長機会に関する未来に焦点を当てた洞察 成長を促進し、支出を獲得するための消費者心理に基づく6つの戦略 続きを読む 注目のソリューション 消費者パネル買い物客の360度ビューで戦略を策定。 詳細を確認 注目のソリューション 消費者パネル ターゲットとする消費者の購買行動を掘り下げることで、適切な消費者にリーチし、消費者の頭の片隅にあなたのブランドを位置づける方法を知ることができます。市場データと照合された調査インプットという、消費者知識の究極の組み合わせから作業を進めます。 詳細を確認 NIQソリューション検索 NIQの革新的な製品をご覧ください。 詳細を見る -------------------------------------------------------------------------------- Title: NIQ’s GTDC Summit EMEA 2026 URL: https://develop.nielseniq.com/global/en/events/2026/niqs-gtdc-summit-emea-2026/ Type: Event Published: 2026-04-09T23:43:36+00:00 Modified: 2026-05-25T21:16:13+00:00 Description: NIQ's GTDC Summit EMEA 2026 - NIQ: Join NIQ�s GTDC Summit EMEA 2026 to explore technology. Explore NIQ. Content: NIQ at GTDC Summit EMEA 2026 Access NIQ's Distribution & Sustainability Insights at GTDC Summit EMEA 2026  April 13-15, 2026 Grand Hotel Huis ter Duin, Noordwijk The Netherlands Download presentations About the Event The GTDC Summit EMEA is a cornerstone leadership event for the technology distribution ecosystem, bringing together C‑level and senior executives from global IT vendors and distributors across EMEA. The summit provides a high‑level platform for:  Strategic discussions on distribution challenges and opportunities  Executive networking and pre‑arranged one‑to‑one meetings  Focused sessions on industry transformation topics, including sustainability   Want to know more about GTDC? Visit Website NIQ's VIP Event Briefing  As the global market expert for Tech & Durables, NIQ will contribute thought leadership to the 2026 agenda with dedicated sessions focused on sustainability, circularity, and real buyer behavior in the IT market. By combining distribution sell‑through intelligence with Point‑of‑Sale (POS) insights, NIQ delivers a complete view of how sustainability claims translate into measurable market impact across channels. NIQ Session Highlights  Sustainability Session: Latest Tech Market Dynamics in Sustainability & Circular Economy   Presented by Tatjana Wismeth, Head of Distribution & Supply Chain Intelligence, NIQ  In this session, NIQ will present the latest insights on how sustainability and circularity in IT products have evolved over the past two years. The presentation explores how key sustainability attributes, such as energy efficiency, recycled materials, repairability, and refurbished or second‑life products, are being tracked, valued,… -------------------------------------------------------------------------------- Title: NIQ debuts Growth Pathways: transforming how Brands Create Growth  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-debuts-growth-pathways-transforming-how-brands-create-growth/ Type: News Center Post Published: 2026-04-09T12:57:54+00:00 Modified: 2026-07-08T07:42:44+00:00 Description: NIQ debuts Growth Pathways: transforming how Brands Create Growth - NIQ: NIQ debuts Growth Pathways. Explore NIQ. Content: New offering delivers strategic framework and purpose‑built solutions that enable brands to identify and activate untapped growth opportunities CHICAGO (April 9, 2026) —NIQ (NYSE: NIQ), a global leader in consumer intelligence, announces the launch of NIQ Growth Pathways, a next‑generation insights and analytics offering that modernizes traditional research and gives business leaders and marketers a clearer and structured route for category and brand growth. By integrating qualitative and quantitative research with NIQ’s industry‑leading performance data, Growth Pathways delivers a connected view of how consumers think, feel, and act. In today’s shifting consumer landscape, where global CPG volume growth has stagnated at under 1% annually, brand marketers need clarity on where to source demand, which opportunities matter most, and how to focus resources that will accelerate penetration and strengthen brand preference. Traditional strategies no longer meet the needs of today’s environment, as consumer behavior evolves and market dynamics grow increasingly complex. NIQ’s Growth Pathways creates a growth relevant roadmap relevant for your brand and your market context, by linking your current performance reality – your actual sales performance, with consumer insights and future performance projections, into an expedited and actionable roadmap to achieve market growth. Fast AI enabled qualitative research at scale reveals the real,… -------------------------------------------------------------------------------- Title: NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem/ Type: News Center Post Published: 2026-04-08T13:04:38+00:00 Modified: 2026-04-08T13:04:44+00:00 Description: NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across. Explore NIQ. Content: Relationship enables advertisers with local audience segments based on real‑world purchase behaviors CHICAGO (April 8, 2026) —NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced a new collaboration with Adsquare, a global location intelligence platform, to make NIQ’s GeoPurchase audience segments available within the Adsquare platform for privacy‑safe activation across Europe and North America. The relationship provides advertisers with NIQ‑built GeoPurchase segments informed by industry‑leading CPG purchase insights, enabling more precise planning and targeting across cross‑screen and digital out‑of‑home (DOOH) campaigns. NIQ’s GeoPurchase audiences are derived from anonymized, local purchase insights that reflect real‑world shopping behaviors across a wide variety of categories and retailers—not lookalike or proxy audiences. Within Adsquare’s platform, these audience segments are enriched by location‑intelligent tools that help advertisers plan and activate programmatic campaigns with precision and efficiency—reaching consumers in the right places and moments while preserving privacy. Marketers can access hundreds of NIQ GeoPurchase segments across dozens of CPG categories in Adsquare’s OnePlatform, OOH Planner, and existing DSP integrations. Segments will be available in top European markets, Canada, and the United States. “Our collaboration with Adsquare sets a new benchmark for performance‑driven marketing. By combining NIQ GeoPurchase audiences with Adsquare’s location intelligence, we’re enabling marketers to use real‑world performance signals to make sharper media decisions and… -------------------------------------------------------------------------------- Title: NIQ reveals Australia’s Ready to Drink sales are soaring to new heights URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-reveals-australias-ready-to-drink-sales-are-soaring-to-new-heights/ Type: News Center Post Published: 2026-04-08T08:29:31+00:00 Modified: 2026-04-08T08:29:36+00:00 Description: NIQ reveals sales of alcoholic Ready to Drink (RTD) beverages in Australia’s On-Premise have leapt by more than a third in just two years. Content: Sydney, April 8, 2026 — NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence reveals sales of alcoholic Ready to Drink (RTD) beverages in Australia’s On-Premise have leapt by more than a third in just two years.  The analysis highlights RTDs generated $2.5 billion of spending in 2025—12% up from 2024 and 35% more than in 2023. The stellar performance has made it the fastest growing category in the country’s licensed sector, and the third largest category by value across Beer, Cider, Spirits. RTDs now attract 15 cents in every dollar spent on drinks in Australia’s On-Premise, compared to 12 cents in 2023.  The figures are revealed in fresh RTD analysis that has just been added to NIQ’s On Premise Measurement (OPM) solution, which provides comprehensive insights into all beverage categories across Australia.  The service offers extensive breakdowns of RTD sales, which totalled around 198 million serves in 2025. Just over half (53%) of sales were from draught lines, while packaged items accounted for 47%. Draught sales have soared by 57% in two years—more than three times the 17% growth in the packaged segment. Meanwhile vodka remains the dominant spirit, making up nearly half (48%) of all RTD sales. Whiskey-based RTDs attracted a 27% share.  NIQ’s OPM analysis is enhanced by consumer research that sets out the demographics and preferences of RTD purchasers. This reveals that younger adults dominate the segment, with nearly half (46%) of RTD consumers aged 18 to 34. While these adults tend to choose RTDs based on vodka, whiskey and gin,… -------------------------------------------------------------------------------- Title: Kaufkraft 2026: Schweiz vor Deutschland und Österreich | NIQ URL: https://develop.nielseniq.com/global/de/news-center/2026/niq-studie-zur-kaufkraft-2026-oesterreich-und-deutschland-eng-beieinander-schweiz-mit-grossem-vorsprung/ Type: News Center Post Published: 2026-04-08T06:15:40+00:00 Modified: 2026-04-08T07:40:48+00:00 Description: Auch 2026 liegen die Schweizer bei der Kaufkraft im deutschsprachigen Raum deutlich vor den Österreichern und Deutschen. Content: PDF-Download Regionalisierte NIQ Kaufkraftdaten für die Schweiz, Österreich und Deutschland Bruchsal, 8. April 2026 – Auch im Jahr 2026 liegen die Schweizer bei der Kaufkraft im deutschsprachigen Raum wieder auf Platz eins. Mit einer durchschnittlichen Pro‑Kopf‑Kaufkraft von 54.730 Euro steht ihnen deutlich mehr Geld für Konsum und Sparen zur Verfügung als den Österreichern mit 31.454 Euro und den Deutschen mit 31.193 Euro. Die aktuellen Kaufkraftstudien 2026 von NIQ Geomarketing verdeutlichen zudem, dass sich das Ausgabepotenzial nicht nur zwischen den Ländern, sondern auch innerhalb der jeweiligen Nationen regional stark unterscheidet. Innerhalb der DACH‑Region weist jedoch Deutschland das stärkste Kaufkraftwachstum auf. Gegenüber dem revidierten Vorjahreswert steigt das verfügbare Nettoeinkommen der Schweizer und Österreicher 2026 nominal um 2,5 Prozent, während Deutschland mit 5,0 Prozent eine rund doppelt so hohe Zuwachsrate verzeichnet. Die größte absolute Kaufkraftsumme entfällt auf Deutschland mit 2.607,0 Milliarden Euro, gefolgt von der Schweiz mit 495,4 Milliarden Euro (ohne Liechtenstein) und Österreich mit 290,0 Milliarden Euro. Carsten Buchart, Experte im Bereich Geomarketing von NIQ, kommentiert: „Während Deutschland 2026 mit einem nominalen Plus von 5,0 Prozent das stärkste Wachstum der Pro‑Kopf‑Kaufkraft in der DACH‑Region verzeichnet, legen Österreich und die Schweiz mit jeweils 2,5 Prozent moderater zu. Spannend ist jedoch eine feinräumigere Betrachtung:… -------------------------------------------------------------------------------- Title: Sun Pacific Unlocks New Insights Through NIQ Collaboration  URL: https://develop.nielseniq.com/global/en/news-center/2026/sun-pacific-unlocks-new-insights-through-niq-collaboration/ Type: News Center Post Published: 2026-04-07T13:52:38+00:00 Modified: 2026-04-07T16:06:56+00:00 Description: Agreement Enables Sun Pacific to Decode How Shoppers Buy Produce Across Product Categories, Accelerating Growth Opportunities. Content: Agreement Enables Sun Pacific to Decode How Shoppers Buy Produce Across Product Categories, Accelerating Growth Opportunities Chicago, April 07, 2026 — NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Sun Pacific, a California-based grower, packer, and shipper of premium fresh fruit, known for iconic brands including Cuties® Mandarins and Mighties® Kiwi, today announced a new agreement, leveraging NIQ’s retail measurement and analytics capabilities to help drive growth and expand Sun Pacific’s presence across the produce department.   NIQ will help Sun Pacific accelerate growth by delivering deep, data-driven insights into shopper behavior, seasonal patterns, and competitive performance across fresh produce categories. Through its consumer panel, NIQ will assist Sun Pacific to identify unmet consumer needs by region and retailer, optimize assortment decisions, and help to translate insights into actionable growth opportunities across citrus, mandarins, kiwi, and table grapes.   “We’re excited to collaborate with NIQ to unlock deeper consumer insights and better understand how shoppers navigate the produce aisle,” said Sarah Deaton, Director of Marketing, Sun Pacific. “These learnings will help us strengthen our brands, better support our retail partners and uncover new opportunities for growth.”  Through this agreement, Sun Pacific will gain access to:  Granular shopper segmentation across in-store and e-commerce channels  Retailer-specific insights to inform category strategy and collaboration  Actionable reporting and cross‑functional insights combining national and regional consumer and category trends   “The collaboration with Sun Pacific will bring the full strength of NIQ’s retailer measurement and consumer panel solutions to their team,” said Brandon Galindo, Managing Director, NIQ. “Together, we’ll deliver a clearer understanding of shopper behavior and category performance—particularly in produce, where affordability,… -------------------------------------------------------------------------------- Title: Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research  URL: https://develop.nielseniq.com/global/en/news-center/2026/reckitt-accelerates-innovation-with-niq-ai-insights/ Type: News Center Post Published: 2026-04-07T11:51:26+00:00 Modified: 2026-05-25T21:16:08+00:00 Description: Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research - NIQ. Explore NIQ. Content: Case Study shows faster development and stronger performing concepts CHICAGO (April 7, 2026) — NIQ (NYSE: NIQ), a global leader in consumer intelligence, today shared new results from Reckitt’s use of NIQ BASES AI Screener, demonstrating how AI-powered insights and synthetic data are transforming innovation speed and effectiveness. The case study highlights how Reckitt has accelerated concept development while improving performance outcomes—bringing more relevant products to market, faster. As companies face growing pressure to innovate quickly in an increasingly complex consumer landscape, traditional research and development cycles can slow decision-making. Reckitt’s adoption of AI-powered screening reflects a broader shift toward predictive, data-driven innovation—where teams can test, refine, and optimize ideas before investing in physical development.  Key Results from Reckitt’s Use of NIQ BASES AI Screener: 70% faster insight generation, reducing timelines from weeks to hours 2–3x higher concept performance compared with prior human-developed benchmarks Up to 65% reduction in research timelines and 50% lower research costs 75% fewer physical prototypes required, accelerating speed to market Synthetic personas based on NIQ's proprietary consumer behavioral data and validated against human-tested concepts, enabling more reliable and regularly refreshed predictions “AI is helping us do what we’ve always wanted—to learn early, fail fast, and optimize quickly,” said… -------------------------------------------------------------------------------- Title: CMO Event, Turkiye – 2026 URL: https://develop.nielseniq.com/global/en/events/2026/cmo-event-turkiye-2026/ Type: Event Published: 2026-04-07T08:18:16+00:00 Modified: 2026-06-08T13:44:35+00:00 Description: CMO Event, Turkiye - 2026 - NIQ: Gain a sharper perspective on Türkiye’s rapidly evolving consumer. Explore NIQ. Content: CMO Event, Türkiye Venue: Wyndham Grand Istanbul Levent Date: 21st of May 2026 Time: 08:30 a.m. - 01:00 p.m. Register Now Insight to Impact: CMO Event Join NielsenIQ for an exclusive, CMO‑level gathering dedicated to understanding the forces redefining FMCG performance in 2026 and beyond. As consumer expectations evolve at unprecedented speed, brands face shifting behaviors, fragmented demand patterns, and new value‑creation pathways. Through Strategic Analytics & Insights (SAI), NIQ integrates advanced analytics, innovation foresight, and deep consumer intelligence to help leaders pinpoint what’s changing, where growth is moving, and how to act decisively. Gain a sharper perspective on Türkiye’s rapidly evolving consumer landscape, uncover emerging behavioral shifts, and explore data‑driven strategies that empower smarter decisions, stronger brands, and sustainable growth in an increasingly complex market. Agenda 08:30 - 09:00 Registration & Network 09:00 - 09:05 Welcome note by Didem Şekerel Erdoğan 09:05 - 09:15 AI Transformation and Ask Arthur Launch by Didem Şekerel Erdoğan and Sevliay Saruhanoğlu 09:15 - 09:30 Building Resilient Growth in an Unpredictable World by Nur Serenli 09:30 - 09:50 2025 Market Trends, Insights & Foresights by Didem Şekerel Erdoğan and Yanki Yalcin 09:50 - 10:15 How to Accelerate Growth in a Turbulent Environment: Growth Pathways… -------------------------------------------------------------------------------- Title: NielsenIQ Umsatzbarometer vorläufige Marktanteile 2025 URL: https://develop.nielseniq.com/global/de/news-center/2026/nielseniq-umsatzbarometer-vorlaufige-marktanteile-2025/ Type: News Center Post Published: 2026-04-03T06:58:27+00:00 Modified: 2026-04-03T06:58:32+00:00 Description: Explore how AT consumer shopping habits are reshaping food retail in the UK and boosting FMCG sales UK-wide. Content: NielsenIQ Umsatzbarometer für Österreich Wien, 3. April 2026 – Nach zuletzt unterschiedlich veröffentlichten Angaben zu Marktanteilen im österreichischen Lebensmittelhandel stellt NielsenIQ mit dem Umsatzbarometer die vorläufigen Marktanteile für das Gesamtjahr 2025 bereit. Die ausgewiesenen Daten basieren auf einer einheitlichen Definition des All‑Commodity‑Umsatzes und berücksichtigen jüngste Service‑Ergänzungen sowie rückwirkende Anpassungen. Sie dienen damit als transparente und verlässliche Referenz für die Marktentwicklung in Österreich. Die finalen Marktanteile werden im Zuge der Strukturdatenerhebung erfasst. In den vergangenen Wochen wurden in unterschiedlichen Medien abweichende Angaben zu Händler‑Marktanteilen publiziert, welche nicht mit NielsenIQ erhobenen Zahlen übereinstimmen. Zudem gab es in den letzten Wochen Ergänzungen und Anpassungen beim Dateninput seitens bestimmter teilnehmenden Handelspartner, welche fortlaufend aber auch auch rückwirkend im Service vorgenommen wurden und teilweise zu Neubewertungen in den Marktanteilen führen. Im Folgenden werden diese Marktanteile dargestellt, welche im NielsenIQ Umsatzbarometer erhoben werden und eine verlässliche Referenz für den Markt bilden. Marktanteile für das Gesamtjahr 2025 vs. 2024 nach rückwirkender Anpassung Im Jahr 2025 lag die Inflationsrate in Österreich gemäß Statistik Austria bei 3,6 Prozent. Der österreichische Lebensmittelhandel inkl. Discounter (LEH inkl. H/L) konnte im selben Zeitraum nominell um 2,9 Prozent wachsen. Damit blieb die Branchenentwicklung unterhalb der Inflationsrate, was inflationsbereinigt einem leichten realen Rückgang entspricht.… -------------------------------------------------------------------------------- Title: MRI-Simmons and TransUnion Expand Access to Premium Audience Segments in the TruAudience® Data Marketplace URL: https://develop.nielseniq.com/global/en/news-center/2026/mri-simmons-and-transunion-expand-access-to-premium-audience-segments-in-the-truaudience-data-marketplace/ Type: News Center Post Published: 2026-04-02T13:33:53+00:00 Modified: 2026-04-02T13:39:18+00:00 Description: MRI-Simmons and TransUnion Expand Access to Premium Audience Segments in the TruAudience® Data. Explore NIQ. Content: Relationship expands marketers’ ability to plan and activate high‑quality, research‑driven audiences across the streaming and omnichannel ecosystem NEW YORK—April 2, 2026 —MRI‑Simmons today announced an expansion of its relationship with TransUnion (NYSE: TRU) to provide advertisers, agencies, and publishers access to a broader taxonomy of premium, research‑driven audience segments through the TruAudience® Data Marketplace. With the expanded relationship, marketers can tap into thousands of syndicated audience segments modeled using insights derived from MRI‑Simmons’ industry‑leading consumer research. This includes psychographic profiles, lifestyle and leisure behaviors, brand preferences, and media consumption habits. Drawn from one of the most comprehensive and representative studies of American consumers, these segments support audience planning and analysis across the full omnichannel ecosystem, helping marketers better understand high‑value consumer groups. Beyond the extensive library of syndicated segments available in the TruAudience® Data Marketplace, brands can also work with MRI‑Simmons to design custom audience definitions informed by specific objectives and research‑driven insights. These audience definitions can then be brought to life through TransUnion’s TruAudience® platform, enabling flexible activation across channels. “The TruAudience® Data Marketplace continues to grow as a trusted hub for premium audiences, and showcasing MRI‑Simmons’ research‑derived, modeled segments is a natural extension of that vision,” said Anna… -------------------------------------------------------------------------------- Title: Webinar: How Brand Tracking Is Letting You Down URL: https://develop.nielseniq.com/global/en/events/2026/webinar-how-brand-tracking-is-letting-you-down-and-why-it-doesnt-need-to/ Type: Event Published: 2026-04-02T11:52:44+00:00 Modified: 2026-07-08T07:37:35+00:00 Description: Traditional brand tracking isn’t built for today’s consumer reality and old metrics create blind spots and miss what truly drives growth. Content: Webinar How Brand Tracking Is Letting You Down — And Why It Doesn’t Need To Available on-demand now Watch now Join us for a live webinar examining the consumer and market signals that are most relevant right now and how brands and retailers can interpret them with greater confidence. Webinar description Traditional brand tracking  isn’t built for today’s consumer reality. In a world shaped by economic pressure, shifting value expectations, and blurred brand differentiation, old metrics create blind spots — and miss what truly drives growth.   In this  webinar session, NIQ brand experts Trevor Godman, Stacy Bereck , and Eric Wagatha  reveal a smarter, more predictive way to measure brand health — one that reflects how people actually choose and what drives revenue today.   What You’ll Learn   The new consumer landscape A fast snapshot of the forces reshaping choice — from cautious spending to intentional premiumization and the rising importance of trust and value.  Why traditional brand tracking fails      We break down the core gaps: weak prediction of sales, outdated funnel logic, limited view on pricing power, and little guidance on what to do next.   A modern, actionable approach     Discover the three essentials of effective brand tracking today:   Identify the perceptions that truly drive equity   Measure brand strength in a way that reflects both volume and  value  … -------------------------------------------------------------------------------- Title: NIQ Launches Ask Arthur Chat to Expand Access to Consumer Insights Through AI  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-launches-ask-arthur-chat-to-expand-access-to-consumer-insights-through-ai/ Type: News Center Post Published: 2026-04-01T14:02:20+00:00 Modified: 2026-05-25T21:16:05+00:00 Description: Ask Arthur Chat represents a strategic step in NIQ’s continued investment in AI-driven innovation, enabling broader access to its data. Content: CHICAGO (April 1, 2026) — As demand grows for faster, more accessible insights across the retail and consumer goods industries, NielsenIQ (NIQ), a global leader in consumer intelligence, today announced the launch of Ask Arthur Chat, an AI-powered conversational interface designed to expand how clients access and use insights derived from NIQ data.  Ask Arthur Chat represents a strategic step in NIQ’s continued investment in AI-driven innovation, enabling broader access to its data and creating new pathways for client engagement, particularly among small and medium-sized businesses (SMBs).   A new way to access NIQ data  Ask Arthur Chat allows users to ask natural-language questions about product performance, market trends, and category dynamics, and receive clear, direct answers instantly—without requiring advanced analytics expertise or navigating complex tools.  Unlike general-purpose AI tools, Ask Arthur Chat draws on NIQ’s trusted, comprehensive consumer and retail datasets, ensuring that responses are grounded in verified data and designed for real-world business decision-making.  “Ask Arthur Chat expands how we bring NIQ to market,” said Troy Treangen, Chief Product Officer at NIQ. “By combining AI with our trusted datasets, we are making insights more accessible while creating new opportunities to engage clients and support their growth.”  Expanding access and engagement  Ask Arthur Chat introduces a new, lower-friction entry point into NIQ’s ecosystem, particularly for SMB clients, while remaining valuable across the broader client base for those who require fast,… -------------------------------------------------------------------------------- Title: Shoppers spend big: £17m boost from Mothering Sunday and early Easter build up   URL: https://develop.nielseniq.com/global/en/news-center/2026/shoppers-spend-big-17bn-boost-from-mothering-sunday-and-early-easter-build-up/ Type: News Center Post Published: 2026-04-01T09:47:27+00:00 Modified: 2026-05-25T21:16:04+00:00 Description: Shoppers spend big: £17m boost from Mothering Sunday and early Easter build up - NIQ: Seasonal events. Explore NIQ. Content: Spring weather saw shoppers spending more at major UK supermarkets, with sales up +9.3% (w/e 14th March).  Earlier than usual Easter offers accounted for 24% of sales purchased on promotion, which is ahead of this time last year.  Ocado was the fastest growing retailer (+15%), ahead of Lidl (+9,7%) and M&S (+9.2%), while Morrisons (+2.7%) improved sales growth.  London, 1st April 2026: Total Till sales at UK major supermarkets grew (+4.3%) in the last four weeks ending 21st March, following subdued (+3.3%) growth in February, according to new data released today by NielsenIQ (NIQ). This growth is due to Mothering Sunday falling two weeks earlier in the calendar than last year and shoppers getting a head start on Easter shopping.  The week before Mothering Sunday, ending 14th March, saw a brief interlude of warm Spring weather, which coincided with a surge in sales (+9.3%) at the major UK supermarkets and contributed to an extra £17 million of spend as UK shoppers splashed out on gifts. 1  The data shows that the frequency of visits to stores was down for the second month running (-1.1% YoY). This is reflected in online shopping behaviours as e-commerce remains the fastest growing channel with value sales growth accelerating (+10.6%)2 and market share increasing to 13.9%.   Celebrating events like… -------------------------------------------------------------------------------- Title: Hospitality leaders’ confidence steadies but costs weaken small businesses URL: https://develop.nielseniq.com/global/en/news-center/2026/hospitality-leaders-confidence-steadies-but-costs-weaken-small-businesses/ Type: News Center Post Published: 2026-04-01T08:00:00+00:00 Modified: 2026-03-31T13:36:11+00:00 Description: Hospitality leaders remain cautious about the future despite a steady level of optimism in early 2026. Content: Hospitality leaders remain cautious about the future despite a steady level of optimism in early 2026, according to the latest Business Confidence Survey from NIQ, powered by CGA intelligence, and Zonal.  The exclusive poll reveals 51% of leaders feel confident about prospects for their business over the next 12 months. This is a steady recovery from a five-year low of 26% in October 2025, and reflects solid December trading as well as greater economic certainty.   The number of leaders feeling optimistic about the future of hospitality in general also bounced back, from 13% in late 2025 to 31% in the latest poll. Both confidence metrics are now at their highest points since mid-2024, but they remain well below pre-COVID levels.   Sales and profits rise after festive flurry  The Business Confidence Survey from NIQ and Zonal shows how leaders have been boosted by the strong end to 2025 for both sales and profits. Two thirds (66%) say their business’ fourth-quarter revenue had increased year-on-year—20 percentage points more than in the third-quarter—while only 18% recorded a decline. More than two fifths (43%) achieved higher profits and 30% saw them fall.  Cost challenges hold down confidence  Improved profitability suggests hospitality businesses are coming to terms with sharp increases to their costs that were imposed in 2025. However, many leaders remain worried about the impact of further inflation. Nearly nine in ten (88%) say increased employment costs are a concern for 2026, and nearly three quarters are concerned about food and drink inflation (73%) and business rates (71%).  Other taxes, energy prices and property costs are among many more causes of concern for… -------------------------------------------------------------------------------- Title: Global Beauty Market Grows 10% as AI and E-commerce Reshape Consumer Buying URL: https://develop.nielseniq.com/global/en/news-center/2026/online-sales-outpace-in-store-by-6x-as-digital-first-and-ai-influenced-commerce-accelerates-globally/ Type: News Center Post Published: 2026-04-01T06:26:57+00:00 Modified: 2026-04-01T06:27:03+00:00 Description: Global Beauty Market Grows 10% as AI and E-commerce Reshape Consumer Buying - NIQ: NIQ today. Explore NIQ. Content: Online sales outpace in-store by 6x as digital-first and AI-influenced commerce accelerates globally CHICAGO (March 31, 2026) —NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today released its State of Beauty 2026 report, showing the global beauty market grew 10% year-on-year, with E-commerce expanding six times faster than in-store sales. The findings highlight a rapid shift to digital-first, AI-influenced commerce across key global markets As consumer expectations evolve toward convenience, personalization, and seamless digital experiences, beauty brands are under increasing pressure to adapt. From AI-powered product discovery to social commerce and livestream shopping, the path to purchase is becoming more dynamic—requiring brands to move faster and engage consumers across an increasingly complex ecosystem. Key Findings from State Of Beauty 2026 report:  Global beauty sales grew 10% year-over-year, driven by strong digital acceleration  E-commerce is growing 6x faster than in-store sales, reshaping channel strategies 49% of consumers are willing to pay more for locally made products, reflecting rising demand for authenticity and trust 52% will pay a premium for convenience, as time-saving solutions drive purchase decisions 63% of consumers prioritize mental wellness, signaling continued expansion of holistic beauty “Beauty is entering a new phase of growth defined by both resilience and… -------------------------------------------------------------------------------- Title: Evento Full View Brasil | NIQ URL: https://develop.nielseniq.com/global/pt/events/2026/niq-full-view-brasil/ Type: Event Published: 2026-03-31T18:49:01+00:00 Modified: 2026-06-12T12:31:46+00:00 Description: Evento NielsenIQ Full View 2026 - “A versão curta de uma longa história: as forças por trás da queda de volume” Content: Evento NIQ Full View 2026 Evento voltado a líderes dos setores de FMCG, Tecnologia e Duráveis. Conheça as nossas soluçõesConheça as nossas soluções NIQ BASES Inovação mais rápida com AI: screening em minutos e tracking contínuo. BASES AI Screener: Screening de novas ideias e ​conceitos em minutos​. Innovation Measurement: Insights instantâneos de inovação em apenas alguns​cliques​. Solicitar mais informações NIQ Censor Visibilidade diária do sell-through e estoque: decisões mais inteligentes no canal distribuidor.  Solicitar mais informações NIQ E-commerce Mais assertividade no canal online: conheça o shopper e acompanhe a execução. Digital Shelf: Visão 360º que cobre de forma completa as necessidades ​do e-commerce para​marcas e varejo​ Solicitar mais informações NIQ Marketing Mix e Neuro Copa 2026: menos desperdício e mais ROI com neurociência e atribuição de mídia NIQ Ad Effectiveness: Maximize o impacto dos seus anúncios​ Marketing Mix: Mais ROI com atribuição de mídia. Neurociência: ROI de publicidade mais forte e sem desperdício.  Solicitar mais informações NIQ Trade Dimensions + Captare Identifique onde crescer, priorize PDVs e maximize vendas no canal distribuidor. NIQ Trade Dimensions: Identifique oportunidades no ponto de venda. NIQ Captare: Priorize os PDVs certos. Solicitar mais informações Evento NielsenIQ Full View 2026 O maior evento da NielsenIQ Brasil está de volta!No NIQ Full View 2026,… -------------------------------------------------------------------------------- Title: MRI-Simmons and NIQ Join Proximic by Comscore’s Data Partner Network to Deliver Scalable, Privacy-Centric Audience Solutions URL: https://develop.nielseniq.com/global/en/news-center/2026/mri-simmons-and-niq-join-proximic-by-comscores-data-partner-network-to-deliver-scalable-privacy-centric-audience-solutions/ Type: News Center Post Published: 2026-03-31T15:38:40+00:00 Modified: 2026-03-31T15:38:59+00:00 Description: MRI-Simmons and NIQ Join Proximic by Comscore’s Data Partner Network to Deliver Scalable. Explore NIQ. Content: Collaboration enables marketers to harness trusted consumer insights from MRI-Simmons and NIQ for privacy-first contextual activation NEW YORK—March 31, 2026 — MRI-Simmons, a joint venture majority‑owned by NIQ, is a leading provider of consumer insights and advanced advertising solutions, and NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced that they have joined Comscore’s Data Partner Network, a new initiative that enables data providers to transform ID-based datasets into scalable, privacy-forward contextual audiences using Proximic’s proprietary predictive technology. Proximic by Comscore launched the Data Partner Network to bring ID-free targeting to the media ecosystem—empowering advertisers to reach consumers at scale, publishers to unlock smarter monetization, and data providers to future-proof their business. MRI-Simmons and NIQ now join the Data Partner Network, collaborating with Proximic to inform contextual targeting segments using research-driven audience insights, which are made available through leading programmatic platforms. By providing contextual targeting solutions based on MRI-Simmons' comprehensive consumer research and NIQ’s shopping insights and retail data, the two companies are serving the evolving needs of the marketplace by helping marketers find high-value audiences at scale while adhering to strict privacy standards. “The new Data Partner Network enables the use of MRI‑Simmons and NIQ audience intelligence within… -------------------------------------------------------------------------------- Title: Meer online productaankopen, minder uitgaven aan reizen en evenementen in 2025 URL: https://develop.nielseniq.com/global/nl/news-center/2026/meer-online-productaankopen-minder-uitgaven-aan-reizen-en-evenementen-in-2025/ Type: News Center Post Published: 2026-03-31T05:00:00+00:00 Modified: 2026-05-25T16:31:47+00:00 Description: Meer online productaankopen, minder uitgaven aan reizen en evenementen in 2025 - NIQ: Nederlandse. Explore NIQ. Content: Amstelveen, 31 maart 2026 - Nederlandse consumenten hebben in 2026 € 35,7 miljard online uitgegeven, een afname van 1% t.o.v. 2024. Het aantal online aankopen is 347 miljoen, evenals in 2024. 13% van de online bestedingen en aankopen gaat naar buitenlandse webshops, goed voor € 4,5 miljard (+2% t.o.v. 2024) en 45 miljoen aankopen (+9%). Dit blijkt uit de nieuwste cijfers van de Thuiswinkel Markt Monitor, het onderzoek naar online consumentenbestedingen in Nederland. Dit onderzoek wordt uitgevoerd door NielsenIQ in opdracht van Thuiswinkel.org en Retail Insiders en in samenwerking met PostNL en Betaalvereniging Nederland. Dienstensector krimpt voor het eerst sinds 2021 Voor het eerst sinds 2021 laat de dienstensector een daling zien, zowel in online aankopen (-11%) als bestedingen (-5%). Tickets voor attracties en evenementen dalen het meest in zowel bestedingen (- 12%) als het aantal aankopen (-14%). Met name concerten, festivals en sportevenementen laten een terugval zien ten opzichte van eerdere jaren. Ook in de reiscategorieën nemen de online aankopen af. De bestedingen aan losse vliegtickets en accommodaties dalen met 2% en pakketreizen met 4%. Het aantal aankopen daalt sterker, met respectievelijk 9% en 8%. “Na enkele jaren van groei zien we dat de vraag naar diensten wat afkoelt. Dat is niet alleen… -------------------------------------------------------------------------------- Title: Perfect Shelf – Merchandising with Space Management Application URL: https://develop.nielseniq.com/global/en/client-learning/perfect-shelf-merchandising-with-space-management-application/ Type: Client Learning Page Published: 2026-03-30T23:04:02+00:00 Modified: 2026-03-30T23:06:44+00:00 Description: Perfect Shelf - Merchandising with Space Management Application - NIQ: We’re unrelenting in our. Explore NIQ. Content: Category Management Workshops Perfect Shelf - Merchandising with Space Management Application Book a seat During the workshop, you will: Deep dive into the micro space management tactic​​ Learn how to use shopper mission, shopper profile, and category strategy for better merchandising​​ Optimize your space efficiency and minimize out-of-stocks​ Work on a real case in Spaceman​ Book a seat Agenda What is Category Management? What benefits it brings to companies and shoppers Category Management Process Retailer & Supplier strategies and collaborations The process Introduction Space Management Introduction in the context of Category ManagementWhat is it and why is it important? Category DefinitionBlueprint creation linked to Shopper Decision Tree. Adjacent categories and Impact to blueprint creation Category Roles and Shelf implementationEase of navigation. Allocate the appropriate space for the category linked to optimum assortment.Follow shopper profiles and missions. Category assessment and block creationEnsure fair share according to segment and brand importance Operations ManagementMinimize out of stockOptimize the replenishment process Consider logistics and other restrictions Shopper AssistanceEase of navigationProduct availabilityPleasant shopping environment creation Category Strategy and product placementShopper assistance and influence. Increase traffic, profit, loyalty Shopper InfluenceDrive shoppers to strategic productsProduct placement, space allocation and visual elementsNew products, Private Label, Promotions Who should attend?… -------------------------------------------------------------------------------- Title: Omnichannel Category Management URL: https://develop.nielseniq.com/global/en/client-learning/omnichannel-category-management/ Type: Client Learning Page Published: 2026-03-30T20:51:41+00:00 Modified: 2026-05-25T21:16:02+00:00 Description: Explore key strategies in our workshop. Learn how to manage categories effectively to streamline your omnichannel retail efforts. Content: Omnichannel Category Management < Back to Category Management Workshops Win in Today’s Retail Landscape with Omnichannel Category Management. Shoppers no longer stick to one channel - they research on mobile, browse in-store, and purchase wherever it’s most convenient. Traditional category management simply doesn’t capture this complexity. You will learn how to: Apply Category Management principles across channels for consistent assortment, pricing, and promotions. Create and follow an umbrella Strategy linked to the positioning & target shopper, using the KPIs & Dashboards Identify opportunities by tracking the shopper journey and monitoring performance Move from Strategy to Tactics and their implementation and execution Book a seat AgendaAgenda Day 1 Introduction What is omnichannel and why do we talk about it? Category Management: the essence of the process Organizational structures for omnichannel companies Umbrella Strategy Positioning and target shopper Shopper needs and missions: which of them are we solving? What instruments and channels will help us do that? Priorities: where will we focus and put most of our efforts? Partnerships: who will help us achieve the goal faster and more efficiently? Assessment and Target setting: Business assessment Shopper path to purchase assessment KPIs & Scorecards: how do we choose KPIs and create a… -------------------------------------------------------------------------------- Title: Fast, Deep, and Human: How AI Is Rewriting the Rules of Qualitative Research   URL: https://develop.nielseniq.com/global/en/events/2026/fast-deep-and-human-how-ai-is-rewriting-the-rules-of-qualitative-research/ Type: Event Published: 2026-03-30T20:39:57+00:00 Modified: 2026-05-25T18:20:35+00:00 Description: AI is transforming qualitative research by delivering richer, more honest consumer insights in a fraction of the time. Content: On-Demand Webinar Fast, Deep, and Human: How AI Is Rewriting the Rules of Qualitative Research Including -- Case Study on US Consumer Sentiment Watch now Webinar description AI is transforming qualitative research by delivering richer, more honest consumer insights in a fraction of the time.  Our clients benefit from ever faster speed-to-insight.   NIQ’s AI-Powered Qualitative Research platform combines AI-driven interviews, multimedia responses, and expert consultation to complete deep qualitative work in days, not weeks—with respondents often giving more open and candid feedback to AI than to human moderators.    This webinar showcases how the NIQ AI-powered qualitative research is delivering human, in-depth insights – at speed, using our 2026 U.S. Consumer Vibe Check as a real-world example.    NIQ’s 2026 U.S Consumer Vibe Check was recently conducted and encompassed an AI-moderated 20-minute interviews with 125 consumers.  From this study, we captured emotional nuance from video and voice responses and delivered insightful analysis in just two weeks. What You’ll Learn   How AI-driven interviews accelerate learning and amplify human voices    Why AI-enabled qual produces deeper, more emotionally honest insights   How the Vibe Check study demonstrates the speed-to-insight advantage   Practical ways to integrate AI-powered qualitative methods into your research roadmap   Watch now Meet the Speakers Joe Goyder Global Head of Qualitative Research​  Joey Doney Head of Qualitative Research, North America​ -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/pt-br/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-03-30T18:04:56+00:00 Modified: 2026-05-06T14:33:58+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ. Content: Aviso de Privacidade do NielsenIQ Strategic Analytics and Insights  Este Aviso de Privacidade é aplicável e tem uma data de vigência a partir de 15 de outubro de 2025, para novos participantes da pesquisa.  Obrigado por concordar em participar de nosso estudo de pesquisa de mercado. Durante décadas, a NielsenIQ definiu o padrão global para pesquisas de mercado e de percepção do consumidor. Nossos insights são baseados em amostras representativas da população e ajudam nossos clientes (por exemplo, fabricantes, varejistas, empresas de mídia, organizações sem fins lucrativos e governos) a saber o que os consumidores assistem, ouvem e compram. Sua participação neste estudo ajuda as empresas a entender seus comportamentos e preferências, o que geralmente as ajuda a oferecer melhores produtos e serviços ao consumidor.   Este Aviso de Privacidade ("Aviso") descreve como a Nielsen Consumer LLC ("NielsenIQ", "NIQ", "nós" ou "nos"), como controladora de dados, trata as Informações Pessoais que coletamos e os direitos que você pode ter sobre essas informações. Coletamos dados por meio de nossas interações on-line e off-line com você por meio de nossos sites ou chatbots (nossas "Plataformas"), pessoalmente ou por telefone como parte dos esforços de recrutamento e sua participação voluntária em qualquer um de nossos estudos… -------------------------------------------------------------------------------- Title: NIQ Redefines Packaging Intelligence with Monthly, Harmonized Global Performance Visibility  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-redefines-packaging-intelligence-with-monthly-harmonized-global-performance-visibility/ Type: News Center Post Published: 2026-03-27T10:00:00+00:00 Modified: 2026-05-25T21:16:01+00:00 Description: NIQ, today announced the launch of its Packaging Strategic Planner Global (SPG) Solution, the first harmonized global platform for packaging performance. Content: NIQ’s new solution brings unprecedented clarity into package types, materials, and true consumption across markets, closing critical industry gaps CHICAGO (March 27, 2026) — NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the launch of its Packaging Strategic Planner Global (SPG) Solution, the first harmonized global platform to deliver monthly visibility into packaging performance across materials, formats, and pack configurations.    As packaging innovation accelerates, many organizations continue to rely on fragmented or annual data to inform packaging decisions. The Packaging SPG Solution closes this gap by providing real-time data delivered monthly across regions, enabling brands and packaging partners to uncover trends, grow revenue, and strengthen relationships with CPG and retail partners. Key Highlights:  New monthly global packaging tracking capability  Coverage across 200+ categories  Visibility into 30+ package types and 20 package materials  10+ markets at launch, expanding to 30 by the end of 2026  Introduction of NIQ’s exclusive EQ2 metric, multiplying units by number in pack to reflect true consumption  “The pace of packaging change has increased significantly, from material innovation to pack-size diversification,” said Matt Trask, SVP of Global Packaging at NIQ. “With monthly, harmonized visibility and our EQ2 metric, we’re closing long‑standing data gaps and empowering partners to make smarter decisions, innovate with confidence, and unlock new growth across markets worldwide.”   The new EQ2 metric provides a more accurate understanding of packaging performance by accounting for actual volume movement rather than… -------------------------------------------------------------------------------- Title: Restaurants’ delivery rollouts boost at-home sales as takeaways tumble URL: https://develop.nielseniq.com/global/en/news-center/2026/restaurants-delivery-rollouts-boost-at-home-sales-as-takeaways-tumble/ Type: News Center Post Published: 2026-03-27T07:00:00+00:00 Modified: 2026-05-25T18:51:30+00:00 Description: New delivery offers helped restaurants to strong at-home sales growth in February despite a sharp drop in takeaways Content: New delivery offers helped restaurants to strong at-home sales growth in February despite a sharp drop in takeaways, the latest NIQ Hospitality at Home Tracker reveals.  The Tracker, powered by CGA intelligence, reveals delivery sales rose 4.7% from the same month in 2025. The figure is well above Britain’s current rate of inflation and follows a 7.4% increase in January. February’s sales were boosted by wet weather that kept people at home in many parts of the country, and by hesitant consumer confidence that may have led some to reduce their spending on eating out.   Restaurant groups have accelerated growth by extending their delivery offers and partnerships with third party platforms. February’s total delivery sales—including at restaurants opened in the last 12 months, or ones where deliveries have been introduced for the first time—were 11.8% ahead of the same month last year.   The convenience of deliveries and the rollout of new operations have impacted takeaways, and sales in this channel have dropped sharply in recent years. Restaurants’ revenue from takeaways and click-and-collect orders fell by 11.1% on a like-for-like basis in February—an 11th negative month in a row. Takeaways generated only 4.9% of spending with restaurants during the month, while deliveries attracted 13.1%.  The NIQ Hospitality at Home Tracker shows the twin trends of growth in deliveries and downward movement in takeaways kept restaurants’ organic at-home sales virtually flat in February, rising just 0.1% on a like-for-like basis. However, the speed of delivery rollouts raised total at-home growth to 10.0%.  Karl Chessell, director… -------------------------------------------------------------------------------- Title: ​​​​​​Consumer confidence down two points in March​  URL: https://develop.nielseniq.com/global/en/news-center/2026/consumer-confidence-down-two-points-in-march/ Type: News Center Post Published: 2026-03-27T00:05:00+00:00 Modified: 2026-06-02T15:54:56+00:00 Description: UK consumer confidence weakened in March as economic concerns continued to affect household sentiment. Content: Expectations of further sharp price rises are driving a ripple of fear among consumers    London, March 27th, 2026 – GfK’s long-running Consumer Confidence Index was down two points to -21 in March. Three measures were down, one was up and one was flat, compared to last month’s announcement. These are the current findings of the GfK Consumer Confidence Barometer (CCB) powered by NIM. The CCB has been published jointly by GfK and the Nuremberg Institute for Market Decisions (NIM), the founder of GfK, since October 2023.   Neil Bellamy, Consumer Insights Director at GfK, an NIQ Company, says: “A ripple of fear is spreading as is evident from the six-point fall in perceptions of the General Economic Situation over the next 12 months, and also in the four-point drop in the Major Purchase Index. People simply do not feel the economy is robust enough to ride out the knock-on effects from the Middle East conflict. Moreover, the decline in purchasing intentions, coupled with a six-point rise in the Savings Index, indicates people are holding on to their money and avoiding making major purchases while they wait to see what the medium-term impact of the conflict will be. There are two major concerns for the future. First, the UK will need to adopt a careful and balanced response to the wider volatility we have seen since the end of February. Second, with growing concerns… -------------------------------------------------------------------------------- Title: Cultural Inclusion at Work: More Than Celebrations – an NIQ Diversity Equity Inclusion Podcast URL: https://develop.nielseniq.com/global/en/news-center/2026/cultural-inclusion-at-work-more-than-celebrations-an-niq-diversity-equity-inclusion-podcast/ Type: News Center Post Published: 2026-03-26T21:37:31+00:00 Modified: 2026-06-10T17:10:53+00:00 Description: Cultural Inclusion at Work: More Than Celebrations – an NIQ Diversity Equity Inclusion Podcast - NIQ. Explore NIQ. Content: Cultural Inclusion at Work: More Than Celebrations – an NIQ Diversity Equity Inclusion Podcast In this episode of My Story, Our Voices, NIQ leaders and colleagues explore what meaningful cultural inclusion really looks like—beyond celebrations—through personal stories, practical insights, and thoughtful conversations about language, food, identity, and belonging in everyday work life. ​ Leave a comment​ More Episodes Aritra Kanjilal (He/They) Kolkata, India Product Director, Innovation • Product Aritra Kanjilal, a Product Director at NIQ SAI Innovation with 15 years of experience, specializes in guiding CPG brands from concept to market using his strategic foresight and analytical acumen developed through a solid grounding in Statistics. Currently leading an AI-enabled platform for measuring new product performance and spearheading generative AI initiatives, Aritra also promotes LGBT+ inclusion as the APAC Pride ERG Lead for NIQ,recognized as an OUTstanding Global Top 5 LGBT+ Future Leader in 2022. click Maria Rakla Dubai, United Arab Emirates BI & Customer Support Leader for the EEMEA region Maria Rakla is a BI & Customer Support Leader for the EEMEA region, currently based in Dubai. With a career rooted in analytics, customer advocacy, and regional collaboration, she enjoys connecting data with real‑world outcomes. She's been working for the last 20+ years.  Maria is passionate about culture, inclusion, and sharing stories that highlight the human side of… -------------------------------------------------------------------------------- Title: TWINT führt zum dritten Mal in Folge das Swiss Reputation Ranking an – Rega bleibt Nummer 1 bei den Non-Profit-Organisationen URL: https://develop.nielseniq.com/global/de/news-center/2026/twint-fuhrt-zum-dritten-mal-in-folge-das-swiss-reputation-ranking-an-rega-bleibt-nummer-1-bei-den-non-profit-organisationen/ Type: News Center Post Published: 2026-03-26T15:00:00+00:00 Modified: 2026-05-25T19:25:16+00:00 Description: TWINT führt zum dritten Mal in Folge das Swiss Reputation Ranking an - Rega bleibt Nummer 1 bei. Jetzt entdecken. Content: Root – 26. März 2026Der NIQ Business Reflector feiert 2026 sein 20‑jähriges Jubiläum. Die Studie bewertet einmal jährlich die Reputation der bedeutendsten Schweizer Unternehmen sowie der bekanntesten Non‑Profit‑Organisationen (NPO). Auch in diesem Jahr bestätigt sich die Spitzenstellung zweier starker Schweizer Marken: TWINT belegt erneut den ersten Platz im Swiss Reputation Ranking der Unternehmen und führt das Ranking damit zum dritten Mal in Folge an. Gleichzeitig behauptet sich die Schweizerische Rettungsflugwacht Rega bei den Non‑Profit‑Organisationen zum neunten Mal in Folge als reputationsstärkste Organisation der Schweiz. Jens Plath, CMO TWINT, sagt zu dem Ergebnis: «Die erneute Spitzenposition im Swiss Reputation Ranking bestätigt, dass Vertrauen und Relevanz die Basis einer starken Marke sind. Besonders freut uns die hohe Identifikation der Schweizer Bevölkerung mit TWINT.»Dr. Anja Reimer NIQ, erläutert den Erfolg: «TWINT wird als absolutes Top-Unternehmen gesehen, das bessere Leistungen anbietet als andere Unternehmen der Branche und sich positiv abhebt. Es ist abermals auch das Unternehmen, mit dem sich die Schweizer am meisten identifizieren können. Insbesondere Frauen und junge Personen unter 30 Jahren bewerten das Unternehmen sehr gut.» Auf Rang zwei folgt erneut Zweifel, das insbesondere bei jüngeren Konsumentinnen und Konsumenten sehr hohe Reputationswerte erzielt. Migros verbessert sich um einen Rang und belegt Platz… -------------------------------------------------------------------------------- Title: Podcast | Agentic Commerce: From Search to Conversations   URL: https://develop.nielseniq.com/global/en/events/2026/podcast-agentic-commerce-from-search-to-conversations/ Type: Event Published: 2026-03-26T14:45:30+00:00 Modified: 2026-06-05T09:42:50+00:00 Description:  NIQ and L’Oréal — dives deep into one of the most transformative shifts shaping digital commerce today: Agentic Commerce.   Content: Podcast | Agentic Commerce: From Search to Conversations    Now Available On-Demand Watch the recording Resources Select the resources you would like to download. Podcast recording: Agentic Commerce: From Search to Conversations About This Podcast Now available on demand, this LinkedIn Live session hosted by The FMCG Guys and featuring experts from NIQ  and  L’Oréal  — dives deep into one of the most transformative shifts shaping digital commerce today: Agentic Commerce.   From the evolution of AI in shopping to the implications for brands, retailers, and consumers, this conversation explores how commerce is moving from search-based interactions to trusted, AI-driven conversations.   The experts unpack the real meaning of agentic commerce, the layers of AI  assisted  journeys, organizational readiness, the role of digital shelf, and how brands must adapt to stay visible and recommended in an AI mediated world.  Watch the recording Resources Select the resources you would like to download. Podcast recording: Agentic Commerce: From Search to Conversations What You’ll Learn Understanding Agentic Commerce The three layers of AI in commerce:  AI Assisted, AI Mediated, and Agentic   How consumer behaviour is shifting from active searching to delegating decisions   Why trust is becoming the new currency of commerce   The Strategic Impact on Brands & Retailers   How agentic commerce changes marketing, content, UX, and product discoverability   The risk of AI-driven invisibility if content… -------------------------------------------------------------------------------- Title: Trade Shows (Asistencia) Brasil URL: https://develop.nielseniq.com/global/es/events/2026/trade-shows-asistencia-brasil/ Type: Event Published: 2026-03-26T13:55:53+00:00 Modified: 2026-03-26T14:48:16+00:00 Description: Leads Academia Experience Trade Marketing Summit Animal Health Expo ABRADILAN SRE NIS APRAS ANUGA Content: Leads Academia Experience Trade Marketing Summit Animal Health Expo ABRADILAN SRE NIS APRAS ANUGA -------------------------------------------------------------------------------- Title: Insight Summit Poland 2026 URL: https://develop.nielseniq.com/global/en/events/2026/insight-summit-poland-2026/ Type: Event Published: 2026-03-26T11:35:30+00:00 Modified: 2026-05-22T13:48:39+00:00 Description: Żyjemy w świecie, w którym stabilny wzrost staje się wyzwaniem dla każdej marki. Zmieniający się konsument, presja cenowa, rosnące koszty dotarcia i coraz bardziej złożone ścieżki zakupowe sprawiają, że dotychczasowe strategie nie wystarczają. Content: NIQ Insight Pulse Poland 2026 Powered by Insights. Driven to Growth. 27 maja 2026 | 9:00 – 15:00Miejsce: Restauracja Nine’s ZAREJESTRUJ SIĘ Żyjemy w świecie, w którym stabilny wzrost staje się wyzwaniem dla każdej marki. Zmieniający się konsument, presja cenowa, rosnące koszty dotarcia i coraz bardziej złożone ścieżki zakupowe sprawiają, że dotychczasowe strategie nie wystarczają. Tworzymy wydarzenie, które pomoże Ci odnaleźć kierunek wśród nadmiaru informacji i rynkowych impulsów. Zapraszamy na spotkanie, podczas którego pokażemy, jak różne zjawiska rynkowe przekładają się na konkretne decyzje, a te napędzają wzrost. Podczas konferencji pokażemy, jak spojrzeć na Twój biznes z nowych perspektyw: konsumenta, produktu, komunikacji i sprzedaży.To będzie maksymalnie praktyczne doświadczenie dla liderów, którzy chcą działać szybciej, mądrzej i pewniej w niepewnych czasach. Dołącz i zobacz, jak Insights mogą stać się Twoją przewagą. Już wkrótce przedstawimy szczegółową agendę.Na razie zapisz datę 27 maja 2026 i miejsce Restauracja Nine’s oraz koniecznie zapisz się na listę uczestników spotkania.Do zobaczenia! NIQ Insight Pulse Poland 2026 Agenda Welcoming and networking 9:00 – 10:00 Powitanie oraz wspólna kawa Prezentacje - Część 1: Insights to understanding the new retail and consumer reality 10:00 – 11:15 (10.00-10.20) Insights to Understand the Shift: Jak zmienia się rynek, konsument i retail i co… -------------------------------------------------------------------------------- Title: ​​Konsumklima: Iran-Krieg drückt Verbraucherstimmung​ URL: https://develop.nielseniq.com/global/de/news-center/2026/konsumklima-iran-krieg-druckt-verbraucherstimmung/ Type: News Center Post Published: 2026-03-26T07:00:00+00:00 Modified: 2026-05-25T14:41:04+00:00 Description: ​​Konsumklima: Iran-Krieg drückt Verbraucherstimmung​ - NIQ: Nürnberg, 19. Dezember 2025 – Am. Jetzt entdecken. Content: Nürnberg, 26. März 2026 – Der Iran-Krieg belastet die Verbraucherstimmung. Der Konsumklima-Indikator sinkt den Erwartungen der Verbraucher nach für April 2026 auf -28,0 Punkte. Dies ist im Vergleich zum Vormonat (revidiert -24,8 Punkte) ein Minus von 3,2 Punkten. Während bei der Anschaffungsneigung und der Sparneigung in diesem Monat noch keine starken Effekte zu erkennen sind, trüben sich die Einkommenserwartungen infolge der Inflationsängste spürbar ein. Dies zeigen die aktuellen Ergebnisse des NIM Konsumklimas powered by GfK, das seit Oktober 2023 gemeinsam vom Nürnberg Institut für Marktentscheidungen (NIM), Gründer der GfK und NIQ/GfK herausgegeben wird. Deutlicher Rückgang der Einkommenserwartungen Die Einkommenserwartungen der Verbraucher, die seit Beginn des Jahres wieder im Plus lagen, gehen um 12,6 Punkte stark zurück und liegen wieder im pessimistischen Bereich (-6,3 Punkte). Diese Entwicklung dürfte zum einen von der deutlichen Eintrübung der Konjunkturerwartungen getrieben sein. Zum anderen führen die gestiegenen Energiepreise zu Inflationsängsten in der Bevölkerung, was die Preiserwartungen massiv steigen lässt.   Anschaffungsneigung und Sparneigung zeigen noch keine Effekte   Die Anschaffungsneigung bleibt davon in diesem Monat noch weitgehend unberührt und zeigt mit einem Stand von -10,9 Punkten nur moderate Verluste im Vergleich zum Vormonat. Und auch die Sparneigung, die im Februar einen neuen Höchststand seit 2008 erreichte, stabilisiert sich vorerst im März auf einem sehr hohen Niveau von 18,5 Punkten.    „Mit dem Rückgang auf -28 Punkte zeigt sich eine spürbare Eintrübung des Konsumklimas. Zwar reagieren die Anschaffungsneigung und die Sparneigung im Moment noch wenig auf die geopolitischen Ereignisse im Iran, aber die Verbraucher erwarten, dass die Inflation durch die gestiegenen Energiepreise wieder anzieht, und die wirtschaftliche Erholung erneut gebremst wird“, erklärt Rolf Bürkl, Head of Consumer… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/ja/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-03-26T02:21:32+00:00 Modified: 2026-05-06T14:30:15+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. 詳しくはこちら。 Content: ニールセンIQ　Strategic Analytics and Insights　プライバシー通知  本プライバシー通知（以下「本通知」といいます）は、2025年10月15日付で発効し、新規アンケート参加者に適用されます。  本調査へのご参加に同意いただき、ありがとうございます。当社のインサイトは、代表性のある一般消費者サンプルに基づき、当社のクライアント（例: メーカー、小売業者、メディア企業、非営利団体、政府機関）に、消費者が何を視聴し、何を聴き、何を購入しているかを理解するための情報を提供しています。本調査への皆さまのご協力は、企業が皆さまの行動や嗜好を理解することに役立ち、その結果として、より良い消費者向け製品やサービスの提供につながることが多々あります。  本プライバシー通知（以下「通知」）は、Nielsen Consumer LLC（以下「ニールセンIQ」「NIQ」「当社」）が、データ管理者として取得・処理する個人情報の取扱い方針および、お客様が保有する権利について明確に説明するものです。当社は、ウェブサイト、チャットボット（以下「プラットフォーム」）を通じたオンラインでのやりとりの他、対面や電話でのオフラインのやり取り、リクルート活動、並びに任意でご参加いただく各種調査（以下「調査」）を通じて、皆さまから個人情報を収集します。本通知では、皆さまのことを調査の「参加者」と呼びます。これらの調査への参加は常に任意です。  ニールセンIQは、こちら に記載された関連会社群（以下 「NIQグループ」）に属しています。本通知は、ニールセンIQが提供するその他の製品やサービス、または、皆さまが利用する可能性のある第三者の製品やサービスには適用されません。米国: 健康データに関しては、別途「Health Data Notice」が本通知を補足し、当社における健康データの取扱い方針を説明します。  本通知において「個人情報」とは、特定の個人を識別できる、または識別し得る情報を意味します。法律上、「個人データ」等の同義語が使用される場合もこれを含みます。  「要配慮個人情報」とは、個人の私的事項を明らかにする情報であり、漏えいした場合になりすましや詐欺、または個人に重大な不利益をもたらすおそれのあるものを指します。この用語には、適用される法令で定義する「特別カテゴリーの個人情報」など、これに類する用語も含まれます。  __________________________________________________________________________________________________________  個人情報の収集に関する通知  本「収集に関する通知」では、当社のプライバシー実務に関する主要な情報を提供します。すなわち、当社が収集する個人情報のカテゴリ、取得方法、共有・保持の方針、ならびにお客様が当社に対し情報の共有停止を指示する手段について説明します。  まず明確にしておきますが、当社はお客様の氏名、住所、またはその他の直接識別可能な情報を、マーケティングや営業目的のために使用することはありません。また、当社はお客様の識別情報を電話勧誘業者やマーケティング目的の第三者と共有することもありません。  当社は、調査を通じて、以下のカテゴリの個人情報（以下「調査データ」）を収集することがあります。  識別情報: 氏名、生年、電話番号、住所、電子メールアドレス、婚姻状況、年齢、世帯人数、または第三者サービス（例: Facebook、X（旧Twitter） ）を通じて調査に参加する場合に利用されるソーシャルメディアアカウント上のプロフィール情報。  行動・嗜好・商業データ  「行動データ」は、いつ・なぜ・どのように行動するかに関する情報であり、たとえば食料品をどれくらいの頻度で買い物するか、またパソコン、テレビ、インターネットをどの程度利用するかといった行動パターンを含みます。  「嗜好データ」は、購入する朝食用シリアル、視聴・聴取する番組や局、閲覧するウェブサイトなど、皆さまが選択する内容を意味します。  「商業データ」は、購入したり関心を示したり、フィードバックを提供した製品・サービスに関する情報、支払い方法や購買力、価格感度、さらには特定の製品・サービスに対する支払い意思などを含みます。  職業・雇用関連データ: 職業、業種、職位、所得水準、学歴など。  インターネットまたは電子ネットワーク活動データ: プラットフォーム上で閲覧したページ、その閲覧時間、フォーム入力情報、IPアドレス、プッシュ通知の設定状況、デバイス情報、OSとそのバージョン、ブラウザの種類と言語、そしてその他のCookie関連情報など。  おおよその位置情報: プラットフォームや調査へのアクセスにおける使用デバイスのIPアドレスに基づく都市、地域、国などの情報。  感覚・音声・電子・映像、またはこれらに類する相互作用データ: たとえば録音・録画されるフォーカスグループや対面・オンラインでのインタビューなどに参加した場合に取得される音声・映像データ、または写真や動画など、参加者が提出・アップロード・送信するコンテンツが該当します。  バイオメトリクスデータ: 一部の調査では、皆さまの明確な同意に基づき、ボタン操作、物体の操作、または動画・画像の閲覧をお願いする際に、ウェブカメラを利用して眼球の動きを測定（アイトラッキング）する場合があります。測定される眼球運動は自然なものであり、追加の操作や努力を必要としません。当社は、皆さまの顔の動画を記録したり、眼や顔の画像を撮影したりすることはありません。また、個々のアイトラッキングデータが第三者と共有されることもありません。適用される法域によっては、眼球運動が各国のプライバシー法においてバイオメトリクスデータとして扱われる場合があります。バイオメトリクスデータとは、個人のバイオメトリクス識別子に基づく一定の個人データを意味します。アイトラッキングデータ自体は特定の個人を識別するために使用できませんが、国によっては追加の法的保護の対象となることがあります。複数の参加者が同じコンテンツに接触した際の共通的な視聴パターンを分析する目的で眼球運動データを処理する場合、この処理は一部のプライバシー法上「バイオメトリクス認証」に該当する可能性があります。しかし、この処理は集計された統計的インサイトの生成に限定されており、個人に関する判断を行うことはありません。そのため、個人の権利や自由に不利益を及ぼしたり、個人に対して悪影響を与えることはありません。皆さまのアイトラッキングデータは、アクセスが制限された安全なサーバーに収集・保管されます。データは匿名化された参加者コードと関連付けられ、識別可能な個人情報とは分離して保存されます。生体データは、調査参加の完了後、合理的な期間内（ただし完了日から最長 12 か月以内）に恒久的に削除されます。生体データが個人単位でクライアントまたは第三者に提供されることはありません。クライアントには集計された統計レポートのみが提供されます。  要配慮個人情報: 政治的意見、宗教的・哲学的信条、食事制限、喫煙や電子たばこの使用など、調査の回答中に明らかにされる可能性のある情報。  保護対象分類特性（米国の州法または連邦法に基づく）: たとえば調査への回答に含まれた場合の年齢、人種、性別、性的指向、婚姻状況などが該当します  推定データ: 上記の個人情報カテゴリに基づき、特定の製品やサービスの購入に対する興味について導かれる推定。  財務情報: 調査へのご参加に対する謝礼をお支払いするため、当社または当社が任命したデータ処理者は、皆さまの銀行口座情報の提供をお願いする場合があります。  皆さまを直接識別できる個人データがターゲティングや販売目的に利用されることはありません。またそのような利用をクライアントに許可することもありませんのでご安心ください。米国の参加者向け: 当社は、適用される米国法に定義される「販売」または「共有」に該当する形で、一部のデータを第三者に提供する場合があります。当社は通常、電子商取引企業、投資会社、消費者向けブランド、メディア企業、データ仲介業者などのクライアントに対し、仮名化または集計されたデータのみを提供します（たとえば、皆さまが音声または映像によるフィードバックをクライアントと共有することに同意された場合など、収集時点で別途説明がある場合を除きます）。また、未成年者（各地域で定められる成年年齢未満の個人）に関する集計情報を、適用法に定める「販売」または「共有」に該当する形で第三者に提供する場合は、必ず事前に保護者の同意を取得します。  プライバシー権: 適用される法令に基づき、皆さまはご自身の調査データに関して一定の権利を有しており、当社によるデータの処理や販売について、いつでもオプトアウトしたり、同意を撤回したりすることができます。これらの権利を行使するには、Your Privacy Rightsにアクセスしてください。また、プライバシーに関する選択をブラウザが自動的に送信する仕組み（例: Global Privacy Control、以下 “GPC” ）を有効にすることもできます。法令により義務付けられている場合、当社は GPCシグナルを、ウェブサイト経由で出された販売のオプトアウト要求として扱います。  データの保存期間: 当社は、本通知に記載された目的を達成するため、または法的義務の遵守、紛争の解決、契約の履行のために必要な範囲で、皆さまの調査データを合理的に必要な期間保持します。当社のデータ保存期間は、調査参加者やプラットフォーム利用者との関係性、データの性質および機微性、また当社の事業提供・改善のために合理的に必要かつ相当と判断される範囲など、複数の要素を考慮して設定されています。法令上の要件を踏まえた上で、保存期間は、皆さま、クライアント、または第三者パネルの運営者から皆さまの個人情報の削除が要求された場合、あるいは当社がデータを識別子の削除により集計化、匿名化、または非識別化した場合に、変更されることがあります。  個人情報の収集および利用方法  当社は、以下のような個人情報を収集します。 (a) 皆さまから直接ご提供いただくもの (b) 当社プラットフォームを利用する際に自動的に収集されるもの (c) 第三者から提供されるもの   皆さまから直接提供いただく情報  当社は主に、調査データをクライアント向けのさまざまな市場調査報告書を作成するために処理します。具体的には、人口統計データ（人口の特徴に関する統計的情報）、行動データ、嗜好データ、その他ご提供いただいたデータを活用し、企業が以下の内容を理解するのに役立てています。 • 消費者が製品にどのように反応するか • 製品が市場で成功する可能性 • 製品に改善や改良の余地があるかどうか • 製品の最適なマーケティング方法や、消費者と効果的にコミュニケーションをとる方法  当社が皆さまから直接ご提供いただいたデータを処理する法的根拠は、皆さまの同意です。この同意には、たとえばソーシャルメディアを通じて参加登録を行う場合、Cookie設定を選択する場合、または調査の中で写真・録音・要配慮個人情報を共有いただく場合などが含まれます。これらの個人情報は、当社の事業運営や商業的な目的のために、以下の目的で利用されます。  調査・プラットフォーム・製品・サービスおよび事業の運営・維持・改善  クライアント向けの報告書、オーディエンス分析、販売予測の作成（モデル化データを含む） モデル化データとは、人口統計および行動特性（例: 性別、年齢、購買習慣）に基づき、類似する人々がどのような製品を購入しそうかを予測する推計データをいいます。  これらの報告書は、小売販売の測定および分析、製品の広告・マーケティング戦略およびツール、キャンペーン効果測定、消費者の嗜好および需要、製品のイノベーションおよび開発、購買決定・購買履歴・購買行動、競合および市場分析、ならびにサプライチェーン管理に関するものです。  当社の分析およびインサイトとともに、クライアントや製品固有の報告書を作成し、提供するため。  ビデオ調査に参加する場合、当社はお客様の映像・音声・画像をクライアントに共有することがあります。この際、クライアントは契約上、社内での市場調査のためのみに使用し、目的達成後に削除する義務を負います。  人工知能（AI）技術を用いることもある合成調査を作成・分析するため。  当社は、さまざまな属性のグループが想定シナリオにどのように反応するかをAIでシミュレーションし、従来の調査手法を通じて最適な選択肢を検証することがあります。別途その旨をご案内する場合を除き、当社は通常、皆さまの調査データを用いて第三者がAI技術を学習させることを許可していません。  クライアントが実施する広告キャンペーンの効果を測定するため。  参加者である皆さまが、ダイレクトマーケティングや販売目的のターゲティングを受けることがないようにするため。  分析、インサイトの提供、製品開発、ならびに市場動向および／または市場調査のため。  自動的に収集される情報  当社および当社のサービスプロバイダーは、調査、プラットフォーム、ならびに業務運営に関連して、Cookieその他のトラッキング技術を使用して情報を自動的に収集することがあります。当社は、Cookie、タグ、SDK、スクリプトなどの技術を用いて、プラットフォーム利用状況を把握します。これには、ブラウザやデバイスに関する情報、おおよその位置情報、閲覧したページや閲覧時間、アクセス履歴などが含まれます。当社が自動的に収集するデータを処理する法的根拠は、当社の正当な利益に基づきます。当社は、市場調査会社およびプラットフォーム運営者として、調査品質の維持、不正検知、事業の遂行・保護、ならびにサービス提供の最適化を目的としてデータを処理します。非必須Cookieデータについては、皆さまの同意に基づいて処理されます。  これらの技術は、ブラウザやデバイスに情報をアクセス・保存し、ユーザーの識別、サイト内のナビゲーション効率化、設定の記憶、ならびに当社プラットフォームのセキュリティおよび機能性の向上のために利用されます。  Cookieおよびトラッキング技術に関する詳細は、各プラットフォームの ”Cookie Notice” をご参照ください。Cookie設定は、Cookieバナー上の および プラットフォーム下部にある 「Your Cookie Choices」 から変更できます。  第三者から提供される情報  当社は、必要に応じて、皆さまにご提供いただくデータを他の情報源から取得したデータと統合し、本通知に記載された目的のみに利用することがあります。このようなデータ処理は、高品質な調査の回答を維持するという市場調査会社としての正当な利益に基づき、また必要に応じて皆さまの同意を得て行われます。  「第三者パネル」のメンバーとして皆さまが当社の調査に招待されている場合、当社は通常、皆さまの氏名や連絡先情報など、直接識別できる情報を受け取りません。その代わり、個別識別番号のみを受け取り、第三者パネルとの紐づけに使用します。この番号は、特定の調査票や回答内容に関して確認が必要な場合や、当社のような企業が提供する調査への参加意思を確認する際に参照します。  当社は、調査参加者のリクルートやアンケート画面のプログラミングを第三者に委託することがあります。また、ライブ会話や録音・録画を行う第三者のオンラインプラットフォームを利用する場合があります。この場合、参加者はパネルベンダーが提供するプライバシー通知にも従う必要があります。  クライアントから参加者の連絡先情報を直接ご提供いただくことがあります。クライアントから皆さまのご連絡先の提供を受けた場合、当該データの管理主体は引き続きクライアントです。当社は、この連絡先情報（さらに、特別なケースでは、当該調査の過程で参加者から収集されたデータ）について、クライアントからの指示に厳格に従い、サービス提供者（データ処理者）として取り扱います。  個人情報のその他の利用  当社は、上記で説明した利用目的に加え、適用法で認められる範囲で、本通知で定める目的のために、あらゆる情報源から取得した個人情報を、以下の商業上および事業上の目的のために利用します。  ボット、電話、メール、メッセージ、郵送などを通じて皆さまと連絡を取り、皆さまからのお問い合わせに回答し、回答内容を確認または明確化し、調査に関する情報やポリシー更新をお送りしたり、追加の調査への参加をご案内するため。  調査を管理し、参加資格を評価するため。  当社の調査、プラットフォーム、製品、サービスおよび事業の安全性を監視・保護・維持するため。  適用される法令・規制を遵守し、個人情報に関する法的な要求に対応するため。  企業再編、売却、その他の事業取引を実行する際に、当社が保有する情報が移転資産の一部となる場合、または当該取引に関連する場合のため。  当社や他の方々の権利、プライバシー、安全、財産を保護するため。  収集時点で説明されたその他の目的、または皆さまの同意に基づく目的を達成するため。  このようなデータ処理は、法的義務を遵守するための法的必要性や、高品質な調査の回答を維持して当社の事業を遂行・保護するという市場調査会社としての正当な利益に基づき、また必要に応じて皆さまの同意を得て行われます。   個人情報の開示方法  当社は、以下に記載する目的のために適用法に従い個人情報を開示することがあります。  クライアントおよび他の市場調査会社 参加者の調査データやその派生データを、一部のクライアントまたは他社に提供することがあります。他社（パネル運営者）が運営するパネルに登録し、その後ニールセンIQの調査の参加者に選ばれた場合、当社は、調査完了の確認のためにパネル運営者へ情報を提供することがあります。また、オンライン調査の場合には、重複排除・品質確認を目的として、必要に応じて参加者のIPアドレスをパネル運営者と共有することがあります。  グループ内の関連会社 関連会社（親会社およびその子会社で構成されるNIQグループ）に対して、当社は、業務サポート、共同研究開発の取り組み、リスク管理、ならびに運用方針の一貫性を担保するためにデータを提供しています。たとえば、他国の関連会社がバックエンド業務を支援したり、データシステムをホストしたり、お住まいの地域に応じて皆さまからのご質問を最とも適した関連会社に振り分けたりする場合があります。  サービスプロバイダー 当社は、業務・専門・技術サポートを提供したり、当社に変わって各種業務を実施するサービスプロバイダーにデータを開示することがあります。たとえばウェブサイトやアプリケーションのホスティング、データマッチングを提供する企業などが該当します。また、調査対象者のリクルート、報酬やインセンティブの提供、製品開発目的などのために、サービスプロバイダーと連携する場合があります。  特定の状況において、当社は以下の主体に、皆さまの個人情報の各カテゴリを開示する場合があります。  政府・規制当局 当社は、法令遵守または法的要請に基づき、政府機関または法執行当局へ個人情報を開示する場合があります（皆さまの居住国以外の法域からの要請を含みます）。  企業再編・取引関連の第三者 事業再編、合併、売却、合弁、譲渡、移転、または当社の事業・資産・株式の全部または一部のその他の処分（破産手続き等を含む）が行われる場合、取得企業者その助言者などの第三者に、皆さまの個人情報を開示または移転することがあります。  その他の第三者 皆さまの指示または同意に基づき、個人情報を第三者に開示する場合があります。また、以下の目的で必要または適切と判断される場合にも個人情報を開示することがあります。 (a) 適用される法令を遵守するため (b) 当社の利用規約の遂行または執行のため (c) 当社の業務の保護及び監査のため (d) 当社または皆さま、もしくはその他の個人の権利、プライバシー、安全、財産を保護するため (e) 当社が利用可能な救済手段を追求するため、または当社が被りうる被害を最小限にとどめるため  また、必要に応じて、個人情報をほかの目的で開示する場合があり、その際には情報の収集時または開示前に、その理由を説明します。  当社は、個人情報の開示に際し、契約上および技術的・組織的措置を講じ、受領者が本通知に適合した目的のみに利用するよう制限します。  適用法で認められる範囲で、当社は個人情報を非識別化、匿名化または集計処理し、使用されるデータから皆さまを再識別できる合理的可能性がない状態に加工することがあります。このように非識別化されたデータは、もはや個人情報とはみなされません。一度非識別化を行った後、当社は再識別を試みることはありません。また、厳格な技術的・組織的管理措置および契約上の措置を実施し、第三者にも同様の再識別禁止義務を課すことで、再識別されることがないよう対策を講じています。当社による非識別化・匿名化・集計処理された情報の利用および開示については、本通知の適用対象とはなりません。  自動処理・プロファイリングおよびAI利用  当社は、アンケート運営において自動化された処理プロセスを使用する場合があります。これには、参加者情報の推定やスクリーニング質問によるサンプル構成の調整が含まれます。たとえば、特定の社会人口学的属性（性別、年齢層、地域など）が既に十分に代表されている場合、当該グループの参加者は調査対象外となることがあります。これらの処理は、公平かつ非差別的な方法で実施され、法律上または同等の重要な影響を与える決定（例: 雇用の可否等の判断）には用いられません。  当社の自動処理は、生成型人工知能（AI）や大規模言語モデル（LLM）を統合し、調査回答の処理・分析・ようやくを効率化し、主要テーマの抽出を支援します。また、個人が特定されないように集約化したデータを用いて、AI技術やLLMを学習させることがありますが、個々の回答が特定されることはありません。これらのモデルは、消費者の反応を予測し、新しいアイデアの検証やターゲットリサーチの設計を支援し、大規模調査を繰り返し実施する必要性を軽減し、人間による関与を維持します。  当社はAI技術および機械学習を責任ある・倫理的かつ安全な方法で適用することに強くコミットしており、これらを当社の事業・調査・プラットフォームの高度化と進化のために活用しています。また、AIが支援するすべての分析については、人間のチームがレビューを行い、その正確性と公平性を確保しています。AI を用いたあらゆるデータ処理は、データ最小化および透明性を含むデータ保護原則に従って実施されます。また、当社による AI の導入および利用は、適用される法令および NIQ’s AI Safety Policies and Guiding Principles（NIQ の AI 安全性に関する方針および指針）に基づいて管理されています。  データ利用の同意および金銭的報酬  データへのアクセス許可と調査への参加 本通知への同意および調査前または調査時に必要な同意を提供することにより、皆さまは当社に個人情報へアクセスし処理することを認可するものとします。参加は任意であり、皆さまは当社によりデータ処理について、いつでもオプトアウトしたり、同意を撤回したりすることができます。ただし、個人情報にアクセスできない場合、当社から調査のご案内を差し上げられないことや、報酬・インセンティブの対象外となることがあります。  当社は、主として皆さまの同意および自主的な参加に基づいて個人情報を処理します。調査に参加することで、皆さまのデータは、広範な参加者統計を作成するためのデータ群に組み込まれます。これらの統計は、多様な企業によって、価格設定、広告、販売戦略や商品企画などの重要な事業判断に広く活用されます。  報酬に関する通知: あなたの声は重要です — ご協力に感謝いたします。  あなたのご意見はもちろん、個人情報も大切なものです。そのため当社では、調査へのご参加に対する感謝の気持ちとして、報酬やインセンティブを提供する場合があります。通常、これらの報酬は第三者パネル運営者を通じて管理されますが、当社が直接管理・支払いを行う場合には、以下の事項が適用されます。  アンケートに参加しフィードバックをご提供いただくことで、皆さまは、買い物週間から個人の嗜好まで、人々が何を求めているのかを当社がより深く理解する手助けをしてくださっています。こうした理解は、既存製品の改善や新製品の開発、さらにはクライアントとの関係強化にもつながっています。  当社は、皆さまの個人情報そのものに金銭的価値を付与しているわけではありませんが、データ収集やインセンティブ運営にかかるコストと、皆さまのご意見がもたらす価値とのバランスを踏まえて報酬を設定されます。報酬額は調査内容や地域により異なることがありますが、皆さまからのご貢献には常に感謝しています。  私たちの成長にご協力いただき、そしてそのお礼をお届けする機会をくださり、ありがとうございます。  オプトイン同意: 　当社は、皆さま（調査参加者）を調査にご招待し、一部の調査では、回答を完了すると報酬やインセンティブを受け取ることができます  同意の撤回: 　調査参加者は、ブラウザを閉じる、または調査を送信しないことでいつでも同意を撤回できます。  プライバシー権と選択肢  重要: 皆さまが第三者パネルのメンバーとして調査に参加されている場合、当社は通常、氏名やメールアドレスなどの識別情報を受け取らないため、これらによって皆さまを特定できない可能性が高いです。そのため、調査データに関するプライバシー権を行使する際は、パネル運営者にご連絡ください。パネル運営者は、皆さまに割り当てられた識別番号を用いて仮名化された形でリクエストを当社に送信でき、これにより当社が皆さまの調査データを特定し、権利行使のご要請に対応することが可能になります。  Nielsen Consumer LLC または調査冒頭で特定された NIQグループの会社が、皆さまから取得した、または皆さまに関する個人情報のデータ管理者となります。当社の調査への参加は常に任意であり、要求されたデータを提供するかどうか、また調査からいつでも離脱するかどうかは、皆さまご自身が選択できます。なお、参加を終了された場合でも、当社は、参加期間中に収集したデータについては引き続き処理を行います。  適用される法令に基づき（一定の例外が認められる場合を含みます）、皆さまにはご自身の個人情報に関して、以下の権利を有する場合があります。  ご自身の個人情報へアクセスする権利（持ち運び可能な形式のコピーも含む）: 当社が保持する個人情報の内容および利用目的を記載したプライバシーレポートを請求することができます。ただし、対応が不可能である場合や、過度の負担を伴う場合には、当社が対応できないことがあります。さらに、一定の条件の下で、当社が保持する個人情報の他の組織への転送、または皆さまご自身への直接転送を請求することができます。なお、「知る権利」やアクセス請求への対応は、12か月間に2回を超えて応答する義務を負わない場合があります。  第三者提供先の一覧を請求する権利: 第三者提供先の一覧を請求することができます。ただし、当社は NIQ グループのクライアント名やその他の営業秘密について、開示する義務を負いません。  訂正や修正する権利: 当社が保持する不正確な個人情報について、適切な本人確認を経たうえで、訂正または修正を求めることができます。  削除する権利: 法令上の例外を除き、当社が保持する個人情報の削除を求めることができます。ただし、データを削除するためには、調査アカウントもあわせて削除しなければならない場合があります。  処理を制限する権利: 一定の条件の下で、当社による個人情報の処理を制限するよう求めることができます。これには、要配慮個人情報の利用や開示の制限を求める権利も含まれます。  処理の異議を申し立てる権利: 当社の正当な利益に基づく処理について、一定の条件の下で異議を申し立てることができます。この場合、当社は、皆さまの利益よりも優先される正当な理由を当社が示せる場合、または法的請求の確立・行使・防御に必要な場合を除き、当社は皆さまの個人情報の処理を継続しません。  「販売」または「共有」、および適用法で定義されるターゲティング広告に対するオプトアウトの権利: 法令で定義される「販売」や「共有」、またターゲティング広告の目的での個人情報の利用について、オプトアウトすることができます。なお、当社は皆さまの個人情報をターゲティング広告のために利用することはなく、クライアントにもそのような利用を許可していません。  また、GPC を通じて送信されたリクエストについては、当社はそのブラウザに紐づく個人情報および当社が当該ブラウザと関連付けている消費者プロファイルに対する販売または共有のオプトアウト要求として有効なものとして取り扱います。複数のブラウザやブラウザプロファイルを使用されている場合は、各ブラウザまたはプロファイルごとに GPC シグナルを有効にする必要があります。  自動化された処理のみに基づく決定（プロファイリングを含み、法的効果を生じさせるか、または同様に重大な影響を及ぼすもの）に対するオプトアウトの権利: このような自動処理に基づく決定について、処理を拒否することができます。なお、当社はこれらの目的で皆さまの個人情報を処理することはありません。  同意を撤回する権利: 当社が同意を法的根拠として処理を行っている場合、皆さまはいつでも同意を撤回することができ、その撤回は将来に向けて効力を持ちます。  代理人を指定する権利: 法的に権限を付与した代理人を通じて、個人情報に関する各種請求を行うことができます。代理人は、皆さまが代理行為を許可したことを示す、署名入りの書面を提示するよう求められることがあります。  代理人への権限付与は書面によって行う必要があり、その書面には、代理人の氏名（または名称）および代理人が行うことを許可されたリクエストの内容を明示し、署名がなされていなければなりません。代理人は、当該リクエストに、この書面のコピーまたは有効な委任状のコピーを添付する必要があります。NIQ グループは、代理人がそのようなリクエストを行う権限を有していることを確認するために、ご本人に直接確認を求める権利、またはご本人を識別するために必要な追加情報を要求する権利を留保します。  苦情を申し立てる権利: 適用されるデータ保護法に違反している疑いがある場合、当社の決定に対して異議を申し立てることができます。また、米国内の場合はお住まいの州の司法長官や、その他の監督当局に苦情を申し立てることもできます。  私たちは、皆さまがご自身の権利を行使できるよう、適切な支援と配慮をもって対応します。上記の権利はいつでも、当社ウェブサイトの Your Privacy Rights からご請求いただくか、 connect.privacy@nielseniq.com まで電子メールでご連絡いただくことで行使できます。  当社は、お寄せいただいたリクエストに対応する前に、過去の当社とのやり取りに関するいくつかの質問を行うなどして、皆さまの本人確認を行う場合があります。また、適用される法令で定められた期限内での対応に努め、追加の時間が必要となる場合には、その旨をお知らせします。皆さまのプライバシー権が侵害されたとお考えの場合は、当社または監督機関にご連絡ください。なお、オプトアウトのリクエストを除き、皆さまの本人確認（または代理人が行う場合は代理権の確認）ができない場合、または当社が保有する個人情報が皆さまに関連するものであることを確認できない場合には、当社は、リクエストに応じられないことがあります。  当社は、これらの権利行使に対して差別的取扱いを行いません。  個人情報の国外移転  当社は国際的に事業を展開しているため、皆さまの個人情報を、居住国以外に所在するNIQグループ会社や、十分なデータ保護水準を有しない可能性のある第三国の第三者に転送する場合があります。このような移転に伴い、個人の権利行使が困難になる、追加の処理に対する管理が及ばなくなる、または国家当局によるアクセスの可能性が生じることがあります。  NIQグループ内では、社内データ転送契約を締結しており、その中で欧州委員会の標準契約条項（SCC）などの適切な移転メカニズムと、追加的な技術的・組織的保護措置を導入しています。これにより、第三国へ個人情報を移転する際にも、十分な保護水準が確保されるようにしています。  第三国の受領者に皆さまの個人情報を移転する場合、当社は、皆さまの法域で認められている適切な保護措置（例: 欧州委員会の標準契約条項（SCC）の締結、または事業パートナーによる拘束的企業準則（BCR）の適用）および必要に応じて補完的な措置を講じることで、個人情報が適切に保護されるよう確保します。当社が採用している移転メカニズムの写しをご希望の場合は、当社までお問い合わせください。   児童の個人情報  当社は、児童（未成年者）のプライバシーを保護することの重要性を認識しており、適用される法令および市場調査業界の行動規範に従って必要な場合を除き、保護者の同意なしに未成年者から個人情報を収集または保持することはありません。  当社の調査が児童を対象とする場合には、未成年の参加者が調査に参加することがあり、その場合は本通知のすべての規定が、児童（最高18歳まで）に関する個人情報にも適用されます。また、適切な同意を得ずに児童の情報を取得したことが判明した場合、当社は速やかに当該情報を削除するか、または適用法に従って必要な措置を講じます。法令で定義される販売または共有に該当する形で未成年者に関する仮名化された情報を提供するのは、保護者の同意があるときに限ります。  データセキュリティおよび外部リンク  当社は、個人情報の機密性・完全性・可用性を確保するため、管理的・物理的・技術的保護措置を実施しています。ただし、インターネット上の通信は完全な安全性を保証できないため、情報送信には一定のリスクが伴います。  当社プラットフォームには、第三者のウェブサイトまたはサービスへのリンクが含まれる場合があります。これらは当社の管理下にはなく、それぞれ独自のプライバシーポリシーが適用されます。当社は、第三者サイトの運用について責任を負いません。各社の取扱いについて詳しく知るために、それぞれのプライバシー情報をご確認いただくことをお勧めします。  改訂と通知  当社は、調査の進化・変更、法令上の要件、または当社の事業慣行の変更に対応するため、本通知の内容をいつでも変更・修正・追加・削除する権利を有します。改訂が行われた場合、改訂後の通知は、当社プラットフォームおよび調査上に掲載されます。改訂後に当社プラットフォームを継続利用したり調査に参加したりすることで、皆さまは当該変更を承諾したものとみなされます。なお、本通知に重要な変更が加えられた場合には、適切な方法で皆様に通知するとともに、本通知冒頭の日付を更新します。  お問い合わせ先  本通知の内容、当社のプライバシー実務および個人情報の保護、または本通知で説明している皆さまのプライバシー権や選択肢に関してご質問やご懸念がある場合は、以下の方法で当社までご連絡ください。  Privacy Rights Webform ウェブフォーム Your Privacy Rights Email 電子メール connect.privacy@nielseniq.com Data Controller データ管理者 Nielsen Consumer LLC または皆さまの調査の中で別途指定されている名称 US Postal Mail 郵送（米国） NielsenIQ, 200 W Jackson Blvd, Chicago, IL 60606,  USA,  Attn: Legal Dept. EU Postal Mail 郵送（EU） NielsenIQ, 3-5 Sophie-Germain-Str, Nuremberg 90443,  Germany,  Attn: Legal Dept. Data Protection Officer データ保護オフィサー HewardMills Ltd., 77 Farringdon Road, London, EC1M 3JU,  United Kingdom Attn: NIQ Privacy niq@hewardmills.com  Translations are provided as additional resources to increase accessibility, however, please note that the official document for reference… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/mr/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-03-26T02:19:05+00:00 Modified: 2026-05-06T14:32:52+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. 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Content: NIQ स्ट्रॅटेजिक अ‍ॅनालिटिक्स अँड इनसाइट्स गोपनीयता सूचना  ही गोपनीयता सूचना नवीन सर्वेक्षण सहभागींसाठी १६ जानेवारी २०२६ पासून लागू आहे.  आमच्या बाजार संशोधन अभ्यासात सहभागी होण्यास सहमती दिल्याबद्दल धन्यवाद. दशके भर, NielsenIQ ने बाजार आणि ग्राहक अंतर्दृष्टी संशोधनासाठी जागतिक मानक स्थापित केले आहे. आमच्या अंतर्दृष्टी लोकसंख्येच्या प्रतिनिधी नमुन्यांवर आधारित आहेत आणि आमच्या ग्राहकांना (उदा. उत्पादक, किरकोळ विक्रेते, मीडिया कंपन्या, ना-नफा संस्था आणि सरकार) ग्राहक काय पाहतात, काय ऐकतात आणि काय खरेदी करतात हे जाणून घेण्यास मदत करतात. या अभ्यासातील तुमची सहभाग कंपन्यांना तुमच्या वर्तन आणि पसंतींना समजून घेण्यास मदत करते, ज्यामुळे त्यांना अनेकदा उत्तम ग्राहक उत्पादने आणि सेवा प्रदान करण्यात मदत होते.    ही गोपनीयता सूचना ("सूचना") वर्णन करते की डेटा नियंत्रक म्हणून Nielsen Consumer LLC ("NielsenIQ," "NIQ," "आम्ही," किंवा "आम्हाला") आम्ही गोळा केलेली वैयक्तिक माहिती कशी हाताळते आणि या माहितीवर आपल्याला असलेल्या अधिकारांबद्दल. आम्ही आमच्या वेबसाइट्स किंवा चॅटबॉट्स ("आमचे प्लॅटफॉर्म्स") द्वारे, प्रत्यक्ष भेटून किंवा फोनवर आमच्याशी होणाऱ्या तुमच्या ऑनलाइन आणि ऑफलाइन संवादातून, भरती प्रयत्नांच्या भाग म्हणून आणि आमच्या कोणत्याही सर्वेक्षण अभ्यासात ("सर्वेक्षण") तुमच्या स्वैच्छिक सहभागाद्वारे डेटा गोळा करतो. या संपूर्ण सूचनेत, आम्ही तुम्हाला सर्वेक्षण "सहभागी" म्हणून संबोधतो. आमच्या सर्वेक्षणांमध्ये सहभागी होणे नेहमीच स्वैच्छिक असते.  NIQ येथे सूचीबद्ध कंपन्यांच्या गटात येते, ज्या एकत्रितपणे "NIQ ग्रुप" तयार करतात. ही सूचना NielsenIQ च्या मालकीच्या इतर कोणत्याही उत्पादन किंवा सेवेवर किंवा आपण संवाद साधू… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/gu/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-03-26T02:16:40+00:00 Modified: 2026-05-06T14:27:44+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. 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Content: NIQ સ્ટ્રેટેજિક એનાલિટિક્સ એન્ડ ઇન્સાઇટ્સ ગોપનીયતા સૂચના  આ ગોપનીયતા સૂચના નવા સર્વે ભાગીદારો માટે લાગુ પડે છે અને તેની અસરકારક તારીખ 16 જાન્યુઆરી, 2026 છે.  અમારા બજાર સંશોધન અભ્યાસમાં ભાગ લેવા માટે સંમત થવા બદલ આભાર. દાયકાઓથી, NielsenIQ એ બજાર અને ગ્રાહક સમજણ સંશોધન માટે વૈશ્વિક ધોરણ સ્થાપિત કર્યું છે. અમારી સમજણો વસ્તીના પ્રતિનિધિ નમૂનાઓ પર આધારિત છે અને અમારા ક્લાયન્ટોને (જેમ કે, ઉત્પાદકો, રિટેલર્સ, મીડિયા કંપનીઓ, ગેરલાભકારી સંસ્થાઓ અને સરકારો) ગ્રાહકો શું જુએ છે, શું સાંભળે છે, અને શું ખરીદે છે તે અંગે જાણવા માટે મદદ કરે છે. આ અભ્યાસમાં તમારો સહભાગિપણું કંપનીઓને તમારા વર્તન અને પસંદગીઓને સમજવામાં મદદ કરે છે, જે ઘણીવાર તેમને વધુ સારા ગ્રાહક ઉત્પાદનો અને સેવાઓ પ્રદાન કરવામાં મદદ કરે છે.    આ ગોપનીયતા સૂચના ("સૂચના") વર્ણવે છે કે ડેટા નિયંત્રક તરીકે, Nielsen Consumer LLC ("NielsenIQ," "NIQ," "અમે," અથવા "અમને") અમે એકત્રિત કરેલી વ્યક્તિગત માહિતીને કેવી રીતે સંભાળે છે અને આ માહિતી પર તમને કયા અધિકારો હોઈ શકે છે. અમે અમારી વેબસાઇટ્સ અથવા ચેટબોટ્સ ("અમારા પ્લેટફોર્મ્સ") દ્વારા, વ્યક્તિગત રીતે, અથવા ફોન દ્વારા, ભરતી પ્રયાસોના ભાગરૂપે અને અમારા કોઈપણ સર્વે અભ્યાસોમાં ("સર્વેક્ષણો") તમારા સ્વૈચ્છિક ભાગીદારી દ્વારા તમારા સાથેની અમારી ઑનલાઇન અને ઑફલાઇન ક્રિયાપ્રતિક્રિયાઓ દ્વારા ડેટા એકત્રિત કરીએ છીએ. આ સંપૂર્ણ સૂચનામાં, અમે તમને સર્વે "ભાગીદાર" તરીકે સંદર્ભિત કરીએ છીએ. અમારા સર્વેક્ષણોમાં ભાગ લેવું હંમેશા… -------------------------------------------------------------------------------- Title: Grow Your Market Share with Comprehensive Market Analysis URL: https://develop.nielseniq.com/global/ja/solutions/market-measurement/ Type: Solution Published: 2026-03-26T02:07:41+00:00 Modified: 2026-06-04T17:13:05+00:00 Description: Enhance market share with data-driven market analysis. NielsenIQ delivers precise insights to help businesses grow across industries. Content: 市場測定 カテゴリー、チャネル、グローバル市場全体のパフォーマンスを把握し、ビジネスと市場シェアを拡大しましょう。 以下から業種を選択し、弊社の専門家にご相談ください。 FMCG & その他 耐久消費財 ソリューション/ 市場測定 ソリューション お問い合わせ 成功するブランドや小売企業は、課題や機会から次の大きな動きまで、全体像を理解しています。世界最大のコンシューマー・インテリジェンス・プロバイダーであるGfKは、店頭、オンライン、そして世界各地の市場に関する明確なFull View™（フルビュー）を提供することで、お客様の全体像の把握と成長をサポートします。 NIQとGfKの統合により、当社の市場測定ソリューションは、CPGおよびハイテク・耐久消費財の分野において、他の追随を許さないグローバルなカバレッジを提供します。消費者がどこで買い物をし、どのようなメディアを消費し、どのようなキーワードで検索しているのかを包括的に把握することで、トレンドを理解し、市場シェアの拡大が現在どこで起こっているのか、また明日どこで新たなビジネスチャンスを見出すべきなのかを正確に特定するための貴重な市場分析が可能になります。 当社の市場測定ソリューションと専門知識により、パフォーマンスを理解し、実行可能な市場分析によってプランニングを改善し、ビジネスの成長戦略を最適化する方法について、詳細をご覧ください。 市場測定ソリューション オムニチャネルコマース 製品、カテゴリー、ブランド、小売業者、競合他社のパフォーマンスに関する詳細な洞察にアクセスし、市場シェア戦略の改善を支援します。 クリック 成長戦略 データ主導の市場分析を通じて、国や地域全体でブランドやカテゴリーに何が起きているかを評価し、他市場での拡大機会を特定します。 クリック 市場動向 市場シェア、製品、検索データの詳細なインサイトにより、消費者トレンドを先取りし、その動向を追跡します。 クリック エージェンティック・コマース AI駆動型およびエージェント型コマースが、商品発見、購買意思決定、そして実世界でのパフォーマンスに与える影響を理解し、測定し、検証します。 クリック なぜNIQなのか 90カ国 世界有数の消費者情報プロバイダーであり、世界の消費支出720億ドルを測定しています。 21.300万店舗 1,400以上のカテゴリーにまたがる1億6,200万もの商品を把握し、コード化し、管理しています。 82,000のオンライン加盟店 毎日600億のデータポイントを収集し、1,500以上の属性を追跡して、オムニチャネルのインサイトを提供しています。 500万人のパネリスト 匿名化されたパッシブな方法で、電子レシートのデータを徹底的に収集します。 ケーススタディ 新製品の立ち上げから1ヶ月で140万ドル - ゴールデンモンキーのストーリー パートナーになろう 注目のプロダクト 小売測定サービス（RMS） 包括的なCPG市場測定ソリューションで、小売およびe-tail市場におけるパフォーマンスとトレンドデータを信頼しましょう。 今すぐソリューションを導入しましょう 注目のプロダクト gfknewronマーケットで適切な機会を創出。 gfknewronの製品ポートフォリオ分析と戦略ツールで、技術・耐久消費財ビジネスを強化しましょう。 今すぐソリューションを導入しましょう NIQプロダクト検索 革新的な製品ラインアップをご覧いただき、Full View™の可能性を引き出しましょう 詳細を見る -------------------------------------------------------------------------------- Title: NIQ Sessions 2026 Peru URL: https://develop.nielseniq.com/global/es/events/2026/niq-sessions-2026-peru/ Type: Event Published: 2026-03-25T22:08:47+00:00 Modified: 2026-05-25T16:25:57+00:00 Description: NIQ Sessions 2026 Peru - NIQ: Acompáñanos en NIQ Sessions: El rol de la proximidad en el consumo, un. Descúbrelo. Content: Fotografías del evento Acerca del evento NIQ Sessions: El rol de la proximidad en el consumo, un espacio diseñado para entender el presente del consumo y tomar decisiones que construyan el crecimiento futuro. Hoy, Perú muestra bases macroeconómicas sólidas, con un crecimiento del PBI proyectado, inflación controlada y un consumo que vuelve a activarse. Sin embargo, los datos son claros: el crecimiento ya no es automático. El consumidor peruano es más racional, optimiza cada compra y prioriza el valor, la accesibilidad y la conveniencia. Entender estos cambios no es opcional, es clave para ganar en el mercado. En este evento compartimos insights exclusivos que revelan cómo están evolucionando las categorías FMCG, qué canales están liderando el crecimiento —como discounters y conveniencia— y cómo los diferentes niveles socioeconómicos están redefiniendo sus decisiones de compra. Hablar con un especialista Soluciones para cada necesidad NielsenIQ para PyMEs Responde a preguntas como: ¿Cuáles son las tendencias en mi categoría? ¿Qué canales funcionan realmente para mi producto? ¿El precio de mis productos es el precio adecuado en el mercado? ¿Es mi producto suficientemente innovador? ¡Conoce más de NIQ para PyMES en Perú! Nuestros expertos Maria Fe Andaluz SMB Peru Leader Conectemos Maria Joaquina Ríos SMB… -------------------------------------------------------------------------------- Title: Meet Our Leaders: Guiding NielsenIQ Towards Innovation URL: https://develop.nielseniq.com/global/ja/about-us/leadership/ Type: About Us Page Published: 2026-03-25T21:52:46+00:00 Modified: 2026-05-25T21:15:58+00:00 Description: Discover Global/Ru/About Us/Leadership insights, trends, and analytics from NielsenIQ to make smarter decisions. Content: リーダーシップ 当社について私たちについて 取締役会 クリック NIQニュース クリック 採用情報 クリック -------------------------------------------------------------------------------- Title: Events at NielsenIQ URL: https://develop.nielseniq.com/global/ja/events/ Type: Event Published: 2026-03-25T21:50:47+00:00 Modified: 2026-05-07T16:06:32+00:00 Description: Explore upcoming events, webinars and conferences hosted by NielsenIQ. Join us for insights, networking, and data-driven sessions. Content: Events at NielsenIQ -------------------------------------------------------------------------------- Title: Diversity, Equity and Inclusion - NIQ URL: https://develop.nielseniq.com/global/ja/about-us/diversity-equity-and-inclusion/ Type: About Us Page Published: 2026-03-25T21:48:56+00:00 Modified: 2026-07-06T17:31:56+00:00 Description: Diversity, Equity and Inclusion - NIQ: NielsenIQ's century-old legacy holds diversity and inclustion at. 詳しくはこちら。 Content: ダイバーシティ、エクイティ、インクルージョン 100年以上にわたる当社の伝統は、多様性とインクルージョンをその中核に据えています。社員一人ひとりが自分らしくいられる環境こそが、私たちの成功につながります。 概要概要 多様性が重要な理由 「私たちは、世界に真の変化をもたらすことを目指しています。地域社会を支援し、クライアントが世界中の多様な消費者を理解できるよう導くと同時に、当社をすべての人にとって素晴らしい職場にすることです。私たちは、背景、考え方、意見の多様性が尊重され、奨励され、促進されるインクルーシブな文化を追求しています。そうすることで、社員が自分らしくあり、自信を持ってNielsenIQの文化に貢献できるようになるのです」 受賞歴受賞歴 シンガポール・ビジネス・レビュー マネジメント・エクセレンス・アワード 2025 - ダイバーシティ＆インクルージョン・イニシアチブ・オブ・ザ・イヤー（コンサルティング部門）  ニールセンIQ（シンガポール）Pte Ltdは、シンガポール・ビジネス・レビュー・マネジメント・エクセレンス・アワード2025において、「ダイバーシティ＆インクルージョン・イニシアチブ・オブ・ザ・イヤー（コンサルティング部門）」を受賞しました。この受賞は、支援を必要とする地元の団体や個人を支援するために60件の有意義な善意の行動を実施したニールセンIQの「SG60コミュニティ・プログラム」の成功を称えるものであり、インクルージョンと社会的インパクトへの取り組みをさらに強化するものです。  HR Asia「アジアで働きがいのある企業アワード2025」  ニールセンIQシンガポールは、「HR Asia Best Companies to Work for in Asia Awards 2025」を受賞しました。これは、当社の高い従業員エンゲージメント、ダイバーシティ＆インクルージョンへの取り組み、革新的な人事実践、そしてグローバルなベストプラクティスと現地の文化的期待とのバランスを保つ能力が評価されたものです。  ナショナル・ボランティア＆フィランソロピー・センター（NVPC） - チャンピオン・オブ・グッド賞  ニールセンIQシンガポールは、シンガポールのナショナル・ボランティア＆フィランソロピー・センター（NVPC）より、最高栄誉である「Champion of Good」賞を受賞しました。これは、企業の社会的責任に対する同社の並外れた取り組みと、地域社会へのプラスの影響が評価されたものです。 LEAD Network NIQは、2023年にLEAD NetworkのDE&I成熟度ベンチマークにおいて、インクルージョン成熟度の最高レベルを獲得しました。 Avtar & Seramount NIQは、AvtarおよびSeramountによる「Most Inclusive Companies Index」において、「2023年インドの女性にとって最も働きやすい企業100社」の一つに選出され、「インクルージョンの模範（Exemplar of Inclusion）」として表彰されました。 Race Equality Matters 2023年、当社はRace Equality Mattersより「Bronze Trailblazer」の認定を受けました。 障がい者インクルージョン 「Disability Equality Index」の評価を経て、2022年「障がい者インクルージョンにおけるベスト・プレイス・トゥ・ワーク」に選出されました。 インド職場平等指数（IWEI） NIQは、IWEIより2023年度LGBTインクルージョン部門の「ゴールド・エンプロイヤー」に選出されたわずか28社のうちの1社です。 Henpicked 2023年、NIQは更年期に配慮した職場として認定されました。 Great Places to Work 2024年、NIQインドは「Great Place to Work」に選出されました National Diversity Council NIQは2023年、「ラティーノ系リーダーのためのトップ・エンプロイヤー」に選出されました。 ポッドキャストポッドキャスト マイ・ストーリー・アワー・ヴォイセス 「My Story, Our Voices」は、ダイバーシティ、エクイティ、インクルージョン（DEI）を称えるポッドキャストです。これは、NIQの「Me & Youシリーズ」の重要な柱となるもので、従業員が自身のストーリーを語り、同僚の経験をより深く理解するための安全な場を提供することを目的としたDEI学習シリーズです。これらのストーリーを皆さんと共有することで、オープンな対話が奨励され、従業員が透明性を持って勇気を持って重要なトピックについて議論できる文化を築くことができます。 こちらから聴く 注目の番組注目の番組 NielsenIQ University より多様で公平なCPG業界の実現に向けた取り組みの一環として、NielsenIQは、卒業後のキャリアを早期に軌道に乗せるための、大学生向けデータ分析トレーニングプログラムを提供しています。 詳細はこちら 取り組みの詳細取り組み 継続的なエンパワーメント 社員は、当社に在籍する全期間を通じて、一体感を持ち、力を発揮できると感じられる必要があります。私たちは、人材、文化、そして説明責任の実践という3つの主要な分野に、インクルーシブな方針を組み込んでいます。 人材 グローバルな多様性確保の採用候補者リストの義務化など、当社の多様な採用慣行は、あらゆるレベルでの多様性を高めるために不可欠です。 文化 600名を超えるリーダーが、より高いインクルージョンと平等を実現するために障壁を取り除く、各地域のインクルージョン・インパクト・チームを率いています。 説明責任 上級リーダーは、各自が率いる組織の多様性に対して責任を負っており、年次業績評価プロセスにはD&I（ダイバーシティ＆インクルージョン）の評価基準が組み込まれています。 当社の代表的なプログラム当社の代表的なプログラム 当社の代表的なプログラム 当社は、インクルーシブな文化を促進する3つの主要なグローバルプログラムを立ち上げました。これらのプログラムは、従業員がそれぞれの背景や経験の多様性を活かし、ビジネスに真のインパクトをもたらす機会を提供します。 従業員リソースグループ 当社が事業を展開する83カ国で9つの従業員リソースグループが活動しており、2,500名以上の従業員がメンバーとして参加しています。さらに、600名以上のリーダーが「インクルージョン・インパクト・チーム」に参加し、各市場におけるD&I戦略の策定を支援しています。 クリック クリック 「Me & You」シリーズ このプレミアムDEI学習シリーズは、NIQが代表する多様な背景やアイデンティティを浮き彫りにしつつ、社員が自身の人生に影響を与えたストーリーを共有する場を提供します。本シリーズは、社会的弱者層の声を重視し、その声を広めることで、公平で包摂的な職場環境を築くという当社の約束を推進するものです。 クリック クリック アフィニティ・マンスの祝典 毎月、そして年間を通じての多くの重要な記念日には、ブラック・ヒストリー・マンス、プライド・マンス、国際女性デーなど、各アフィニティ・グループに関連した祝賀行事や啓発活動が行われます。 クリック インクルージョン・デザイン・ラボ 世界中のさまざまな部門に所属する社員がチームを組み、定められたイノベーションプロセスを用いて、私たちが共有するコミュニティが直面する課題の解決策を考案する機会が設けられています。 クリック クリック Instagramでこのプロフィールを表示 NIQ(@nielseniq) • Instagramの写真と動画 -------------------------------------------------------------------------------- Title: About us - The Full View - NIQ URL: https://develop.nielseniq.com/global/ja/about-us/ Type: About Us Page Published: 2026-03-25T21:44:36+00:00 Modified: 2026-07-06T16:52:49+00:00 Description: About us - The Full View - NIQ: NielsenIQ has been the industry leader in CPG market research and. 詳しくはこちら。 Content: 世界をリードする消費者インテリジェンス企業 ⌄ 私たちは「Full View™」を提供します 成長への新たな道筋を明らかにする、消費者の購買行動に関する世界で最も包括的かつ明確な知見。 最もロバストかつ詳細な購買者データと、AIを活用した予測分析ソリューションを組み合わせることで... 当社のソリューションについて NIQはクライアントに 何が起きているか（）、なぜ起きているか（）、そして次に何をすべきかを示します。 その仕組みをご覧ください 私たちは、市場シェアという概念を 一世紀 前に定義しました... …それ以来、私たちは消費者インテリジェンス業界をリードし続けています。 年号にカーソルを合わせて、その軌跡をご覧ください！ [infogram id="f67cfcc6-00e6-47dc-a93e-7e6e0d9d6a15" prefix="gkG" format="interactive" title="当社の沿革"] NIQとGfKの統合について詳しく見る ウォルマート、ケンビュー、コカ・コーラといった企業が、過去100年にわたりNIQを信頼し、比類のないグローバルな顧客インサイトを提供し続けてきた理由をご覧ください。 [embed]https://nielseniq.wistia.com/medias/1xh0iy3t05[/embed] 当社の多様なチームは、共通の 原則 顧客中心主義 戦略と意思決定の中心にお客様の成功を据えます。 勝利へのドライブ 私たちの仕事において、常に最高のものを目指すのに情熱を注ぎます。 結果に対する責任 一つのチームとして、責任を持ち、課題を解決し、成果を届けます。 誠実さを貫きます 誇りを持てる文化を築きます。 迅速に適応する 変化を私たちの競争優位性にする。 私たちと一緒に働きませんか 私たちは、消費者のショッピングに関するあらゆる疑問が、ボタンひとつで解決できる未来を描いています。消費者が何を求めているかを世界に示すために、ぜひ一緒に取り組みましょう！ 採用情報 会社ニュース リーダーシップ 公平な代表性が、私たちの評価基準と企業文化の根幹を成しています。 NIQにおけるダイバーシティとインクルージョン -------------------------------------------------------------------------------- Title: Corporate Citizenship at NIQ URL: https://develop.nielseniq.com/global/ja/about-us/corporate-citizenship/ Type: About Us Page Published: 2026-03-25T21:35:04+00:00 Modified: 2026-05-26T10:45:47+00:00 Description: Learn how NIQ advances sustainability and community through ESG practices—from climate & food equity to global volunteerism and responsible supply chains. Content: 企業の社会的責任 NIQでは、バリューチェーン全体における環境、社会、ガバナンス（ESG）に関する主要なリスクと機会を適切に管理し、地域社会や環境に良い影響を与え、持続可能な成長を実現することで、模範となる企業を目指しています。 「People & Planet」プログラム 当社は「People & Planetプログラム」を通じて、従業員が協力し合い、地域社会や環境に還元するよう促すことで、意義とつながりを重視する企業文化を継続的に向上させています。このプログラムには以下の4つの柱があります： 関連 ダイバーシティ、エクイティ、インクルージョン 食の公平性 NIQデータを通じて先駆的な知見を提供し、栄養価の高い食品へのアクセスを拡大するとともに、食の公平性を促進する人道支援イニシアチブを支援します。 気候正義 企業活動が気候に与える影響について、すべてのステークホルダーに対して透明性を確保し、重要な気候関連リスクの軽減に取り組みます。 教育 すべての学習者が持続可能な開発を推進するために必要な知識とスキルを確実に習得できるよう、関連する取り組みを支援します。 経済的エンパワーメント 包摂的かつ持続可能な経済成長と、すべての人々のための働きがいのある人間らしい仕事を促進します。労働市場における女性の完全かつ実効的な参加を確保します。 ピープル＆プラネット・デー 私たちが毎年実施する「ピープル＆プラネット・デー」は、従業員が団結し、つながりを深め、地域社会に貢献することを奨励する取り組みです。2024年には第3回「ピープル＆プラネット・デー」を開催し、13,500名以上の従業員が参加しました。私たちは共に、550を超える活動を通じて81,000時間以上の奉仕活動を行い、従業員主導の募金活動を通じて約118,000ドルを集めました。 すべての活動は、NIQの4つの社会的インパクトの柱——食の公平性、教育、経済的エンパワーメント、気候正義——に沿ったものであり、これらはすべて国連の持続可能な開発目標（SDGs）を支援するものです。 13,500 参加者総数 550 対面およびオンライン活動の総数 118,000ドル 従業員による募金総額 インフォグラフィックを拡大 [embed]https://nielseniq.wistia.com/medias/otz7omgt9h[/embed] ESG報告 ESG進捗報告書 2025 リソース ダウンロードしたいリソースを選択してください。 ESG進捗報告書 2025 *2024年の進捗状況を掲載 ESG進捗報告書 2023 リソース ダウンロードしたいリソースを選択してください。 ESG進捗報告書 2023 過去のESGレポート 2022 リソース ダウンロードしたいリソースを選択してください。 ESGレポート2022 方針と声明 過去のポリシーおよび声明 NIQ行動規範 現代の奴隷制に関する声明 人権に関する声明 サプライヤー行動規範 炭素排出量の検証 NIQは、自社の炭素排出量を測定・検証することで、脱炭素化への取り組みに向けた第一歩を踏み出したことを誇りに思います。 2021年の認証書を見る 2022年の認証書を見る 2023年の証明書を見る 2024年の認証書を見る 受賞歴・表彰一覧すべての受賞・表彰 2025年 CDP「B」（マネジメント）賞 2025年 CDP「B」賞（経営部門） 2024年 持続可能性への取り組み サステナビリティに関するインサイトを入手 グローバル・サステナビリティ・ハブ -------------------------------------------------------------------------------- Title: From Smart to Intelligent: Inside the UK Smart Home of 2026 URL: https://develop.nielseniq.com/global/en/events/2026/from-smart-to-intelligent-inside-the-uk-smart-home-of-2026/ Type: Event Published: 2026-03-25T10:40:25+00:00 Modified: 2026-05-25T14:56:51+00:00 Description: Join our experts to get a complete understanding of the UK Smart Home landscape in 2026. Watch the webinar recording now! Content: From Smart to Intelligent: Inside the UK Smart Home of 2026 Live webinar recording Watch the recording Resources Select the resources you would like to download. Smart Home Webinar Recording Webinar description Date: March 25th Join our experts to discover how Artificial Intelligence is reshaping the UK Smart Home landscape. For more than a decade, NIQ’s UK Smart Home Report has been a trusted benchmark for understanding consumer familiarity with, interest in, and adoption of smart home technologies. As AI drives a new wave of innovation, this year’s edition offers an even deeper perspective into how consumers perceive and interact with the rapidly evolving smart home ecosystem. In this exclusive webinar, our experts will guide you through the latest insights, connecting consumer perceptions with real market performance to reveal opportunities that matter. What you will learn:​  The most relevant Smart Home trends and how consumer behaviors are shifting. How consumers perceive AI-driven devices and intelligent functionalities. Key opportunities for brands and retailers in a fast-growing category. Don't miss this opportunity! Watch the recording Resources Select the resources you would like to download. Smart Home Webinar Recording Our participants Christopher Purnell NIQ Associate Director Simru Sonmez-Erbil NIQ Insight Consultant -------------------------------------------------------------------------------- Title: RegioGraph 2026 now available URL: https://develop.nielseniq.com/global/en/news-center/2026/regiograph-2026-now-available/ Type: News Center Post Published: 2026-03-25T09:00:51+00:00 Modified: 2026-05-25T21:15:40+00:00 Description: NIQ Geomarketing is now delivering the latest version of its geomarketing software RegioGraph, including new features and 2026 geodata. Content: PDF download NIQ Geomarketing releases update of its geomarketing software Bruchsal, Germany, March 25, 2026 – NIQ Geomarketing is now delivering the latest version of its geomarketing software RegioGraph. In addition to up-to-date maps and market potential data as of 2026, RegioGraph 2026 offers a wide range of new features. Users benefit from a simplified user interface, a newly introduced analyses series function, extended export options, and a completely revised user manual designed to enable faster onboarding. RegioGraph enables users to visualize customers, target groups, and market potential on up-to-date digital maps and to analyze them directly using integrated, highly granular NIQ Purchasing Power 2026 data. The software provides decision-makers in expansion, sales, marketing, and controlling with a reliable basis for identifying new market opportunities, highlighting regional differences, and optimizing sales or location structures in a well-founded manner. Companies across all industries therefore gain an intuitive, powerful all-in-one solution for spatial analysis tasks – ranging from market and target group analyses to territory and location planning and strategic expansion. Denise Zubak, expert in NIQ’s Geomarketing solution area, comments: “In a world where data is becoming increasingly important, RegioGraph has been helping our customers for 35 years now to precisely identify… -------------------------------------------------------------------------------- Title: RegioGraph 2026 ab sofort verfügbar URL: https://develop.nielseniq.com/global/de/news-center/2026/regiograph-2026-ab-sofort-verfuegbar/ Type: News Center Post Published: 2026-03-25T08:21:44+00:00 Modified: 2026-05-25T21:15:39+00:00 Description: Ab sofort liefert NIQ Geomarketing mit RegioGraph 2026 die neueste Version der bewährten Geomarketing-Software aus. Content: PDF-Download NIQ Geomarketing veröffentlicht Update der Geomarketing-Software Bruchsal, 25. März 2026 – Ab sofort liefert NIQ Geomarketing die neueste Version der bewährten Geomarketing-Software RegioGraph aus. RegioGraph 2026 bietet neben aktuellen Karten und Potenzialdaten auf Stand 2026 zahlreiche Neuerungen. Anwender profitieren unter anderem von einer vereinfachten Benutzeroberfläche, einer neu eingeführten Analyse‑Serienfunktion, erweiterten Exportmöglichkeiten sowie einem komplett überarbeiteten Handbuch für einen schnelleren Einstieg in die Software. RegioGraph ermöglicht es, Kunden, Zielgruppen und Marktpotenziale auf aktuellen digitalen Karten abzubilden und mit integrierten, feinräumigen Potenzialdaten wie der NIQ Kaufkraft 2026 direkt zu analysieren. Entscheidern aus Expansion, Vertrieb, Marketing und Controlling liefert die Software damit eine zuverlässige Grundlage, um neue Marktchancen zu erkennen, regionale Unterschiede sichtbar zu machen und Vertriebs- oder Standortstrukturen fundiert zu optimieren. Unternehmen aller Branchen erhalten somit eine intuitiv bedienbare, leistungsstarke Komplettlösung für alle raumbezogenen Fragestellungen, die von Markt- und Zielgruppenanalysen über die Gebiets‑ und Standortplanung bis hin zur strategischen Expansion reichen. Denise Zubak, NIQ-Expertin im Bereich Geomarketing, kommentiert: „In einer Welt, in der Daten immer schneller an Bedeutung gewinnen, unterstützt RegioGraph unsere Kunden seit inzwischen 35 Jahren dabei, Marktpotenziale präzise zu erkennen und fundierte Entscheidungen auf einer soliden räumlichen Grundlage zu treffen. Ob bei der Optimierung von Vertriebsgebieten, der Bewertung von… -------------------------------------------------------------------------------- Title: demo - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/demo/ Type: Insight Published: 2026-08-04T11:26:49+00:00 Modified: 2026-08-04T12:04:59+00:00 Description: wdf da adsjd dhhsa sdajfdajf fjfdfjfd fdjjfdjjfd kjfdjjfd dfjjf fdjjf fdjjf fdjfdj fdjjfdjjfd dfjjdfj djdnfjf jdjfdjfdjjfdj Content: demo Featured ProductBrand strategyNIQ Brand ArchitectDevelop successful brand strategies...Let’s Partner upTag 2Title 2Desc 2LearnTag 3Title 3Desc 3ExploreTag 4Title 4Desc 4Start -------------------------------------------------------------------------------- Title: sa - NIQ URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/2e1/ Type: Insight Published: 2026-08-03T12:38:05+00:00 Modified: 2026-08-03T12:38:10+00:00 Description: zxcqweeeeeeeeeeeeeeeeeeeeeeeeqwwwwwwwwwwwwwwwwwwwwwwwwwwwqeqweeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeewqwewqeweqwqweqweqweqw Content: ewqsa -------------------------------------------------------------------------------- Title: MSD Test Page - NIQ MSD Test Page URL: https://develop.nielseniq.com/global/en/insights/education/2026/msd-test-page/ Type: Insight Published: 2026-07-24T11:46:03+00:00 Modified: 2026-07-27T12:06:41+00:00 Description: MSD Test PageMSD Test PageMSD Test PageMSD Test PageMSD Test PageMSD Test PageMSD Test PageMSD Test PagMSD Test Page Content: MSD Datalayer Improvements English Contact us Portuguese Demo Request English Standard Request for More Info form short (CAPTCHA) Copy Unsubscribe form Copy -------------------------------------------------------------------------------- Title: Byzzer Landing Page- NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/byzzer-landing-page-updates/ Type: Insight Published: 2026-07-23T10:35:31+00:00 Modified: 2026-07-23T10:35:37+00:00 Description: Byzzer Landing Page - Updates Byzzer Landing Page - UpdatesByzzer Landing Page - Updates Byzzer Landing Page - Updates Content: Power Up with Byzzer Start With the Right Questions & Make Your Three Free Reports Count Not sure which report to pull first? Power Up is a free guided session that helps you start with the questions that matter most, find the right reports, and make he most of your three free pulls. Start With Your Questions Bring the challenge or decision you are working through. Are you growing or just keeping up? Who is gaining momentum in your category? Where could your next growth opportunity be? We'll help you narrow your priorities into one other two questions that can lead to action. Find the Right Reports Get guidance on the Byzzer platform and understand which reports can best address your questions. Whether you need to compare competitors, evaluate category performance, or identify areas of growth, you'll know which report to use before spending a free pull. Pull With a Plan Know what to look for when you open your reports and how the information can support your next decision. You'll leave with a clearer path for using your Byzzer insights - whether you are planning for growth, evaluating performance, or preparing for a retailer conversation. Create your free account,… -------------------------------------------------------------------------------- Title: Warm Weather and Football Lift Drinks Sales to 2026 High URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/englands-world-cup-run-powers-on-premise-drinks-sales/ Type: Insight Published: 2026-07-17T13:55:00+00:00 Modified: 2026-07-17T13:00:44+00:00 Description: A combination of the heatwave and the World Cup helped drinks sales to very strong growth in the final week of June. Content: The Tracker, powered by CGA intelligence, shows average sales in managed venues leapt by 62.4% year-on-year on Wednesday 1 July, the day of England’s knock-out match against the Democratic Republic of the Congo.  This was followed by a 37.4% gain on Sunday 5 July, the day before England’s last-16 match with Mexico, as consumers headed to pubs and bars ahead of a 3am kick-off. There was a more muted increase of 3.6% on Monday 6 July, after most fans headed home for the game itself, which didn’t start until 3am.  There was another World Cup bounce on Saturday 11 July, when England’s quarter-final against Norway had a more pub-friendly start time of 10pm. Drinks sales jumped by 32.6% as fans filled venues long before the kick-off.  Interest in the football has had a halo effect over the last few weeks, with other tournament matchdays delivering smaller but significant spikes. Hot weather has also packed out pubs and bars with outdoor spaces on non-matchdays.  The football meant total sales in the week to Saturday 11 July finished 10.2% ahead of the same period in July 2025. This is the second-best performance of the year so far, after a 14.7% hike in the week to Saturday 27 June, which coincided with England’s group stage fixtures and a heatwave. However, these two weeks were interrupted by a softer spell of trading in the seven days to 4 July, when sales… -------------------------------------------------------------------------------- Title: Restaurant Value Perceptions in 2026 | NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/why-value-matters-more-than-ever-for-restaurants/ Type: Insight Published: 2026-07-17T07:27:31+00:00 Modified: 2026-07-17T07:50:55+00:00 Description: Explore NIQ insights on restaurant value, pricing and how operators can meet changing guest expectations. Content: How restaurants can get ahead in the race for value   Inflationary impacts  The Foodservice Price Index from NIQ and Prestige Purchasing highlights the full scale of inflation in hospitality in recent years. It recorded double-digit increases in food and drink prices in the aftermath of COVID-19, and while inflation has eased since then, it has outpaced increases in many other areas of consumers’ spending. Compound inflation since mid-2022 now tops 30%, or in other words, food and drink prices for hospitality have risen by nearly a third in just four years. This has inevitably forced pubs, bars and restaurants to raise their menu prices. NIQ’s Trading Index shows the average price of a main in restaurants has risen from around £11 in 2022 to just below £12.50 now. But while food establishments raised their prices just above the rate of food inflation for most of 2025, they have held down increases below those of the Index so far in 2026. This is partly the result of efficiencies that businesses have managed to achieve in some operational areas.  The new normal in value  High inflation means consumers have increased their outgoings in nearly all parts of their lives. In early 2022 guests were spending an average of £25.35 per head in restaurants, but the figure has since risen by nearly £5 to £30.08 in 2026. Some people have cut back on their orders or gone out less often to account for these price increases, but while 42% still eat out weekly, this is well below pre-COVID figures.  The post-pandemic spike in meal… -------------------------------------------------------------------------------- Title: How Mediterranean On-Premise Is Evolving | NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/seizing-the-mediterranean-summer/ Type: Insight Published: 2026-07-17T06:33:12+00:00 Modified: 2026-07-17T07:46:51+00:00 Description: Explore NIQ insights on Mediterranean On-Premise trends, from all-day dining to cocktails and shifting habits. Content: The Mediterranean's renown culinary heritage presents significant opportunities for the On Premise sector, but shifting consumer habits and mounting economic pressures mean it must continue to adapt to ensure future success. George Argyropoulos, Managing Director EMEA at NIQ, explores the trends, categories, and evolving cultural factors that businesses must understand to navigate change and drive sustainable growth.  How the Mediterranean On-Premise is evolving The Mediterranean eating and drinking out culture is constantly evolving. While upholding the region’s renowned gastronomic heritage, bars, cafés, bistros and tavernas continue to adapt to shifting social habits and changing consumer needs - it is no surprise that the region is home to 15 of the World’s 50 Best Bars, a ranking that celebrates some of the world’s most innovative and forward-thinking cocktail venues. As mounting economic pressures place growing strain on both the industry and consumers, now more than ever the On Premise must pay close attention to emerging trends to adapt accordingly and ensure long-term viability.  Our Outlet Index provides a valuable lens to this end. This is a comprehensive database that maps and segments all On Premise outlets across the market. One of the most significant shifts it highlights is the rise of all-day dining. Consumers are increasingly choosing to eat… -------------------------------------------------------------------------------- Title: Prime Day 2026 Recap: Key Amazon Shopper Trends | NIQ URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/prime-day-2026-recap-amazon-shopper-value-trends/ Type: Insight Published: 2026-07-15T17:18:06+00:00 Modified: 2026-07-15T17:21:07+00:00 Description: Prime Day 2026 recap: how value shoppers, Home & Kitchen wins, and Amazon's online spend share are reshaping CPG and retail strategy. Content: Book a Strategy Call  Uncover how shopper value preferences, category leadership shifts, and peak-hour engagement reshaped Amazon's Prime Day 2026 performance. Four-day Prime Day events are now the norm, and value-driven shoppers are rewriting how brands plan promotions and media. Book a call Why it matters   Prime Day 2026 confirmed that major eCommerce events reshape shopper behavior across the entire online market, well beyond Amazon itself. For CPG and FMCG brands, the results point to a clear shift in how shoppers spend, what they buy, and where growth is emerging. Download the Perspective Resources Select the resources you would like to download. Prime Day Recap 2026 Shoppers prioritized value: Items under $15 gained share year over year while purchases above $500 declined, pulling average order value down to $57.50 from $63.50 in 2025. Category leadership shifted: Home & Kitchen overtook Health & Beauty as the top Prime Day category at 18.3% of sales, and Dog Food & Treats broke into the top ten item types, showing continued Pet category momentum. Amazon held share, but the wider market lifted too: Amazon captured 68% of online spend during Prime Day versus 51% year-to-date, while TikTok Shop posted double- and triple-digit daily… -------------------------------------------------------------------------------- Title: The Invisible Shopper: What Retail Data Isn’t Telling You URL: https://develop.nielseniq.com/global/en/insights/report/2026/the-invisible-shopper-what-retail-data-isnt-telling-you/ Type: Insight Published: 2026-07-15T00:25:07+00:00 Modified: 2026-07-15T00:30:10+00:00 Description: See what retail data misses: total market intelligence reveals 5 blind spots costing you loyal shoppers and unclaimed revenue Content: Report  The Invisible Shopper: What Retail Data Isn’t Telling You Loyalty programmes, POS platforms, and CRM tools were built to track the shoppers who've already committed. They were never built to catch the ones quietly walking away. The Invisible Shopper maps five blind spots hiding inside your retail data and what total market intelligence does about each one. Download the report Thanks for downloading The Invisible Shopper Report The loyal shopper built modern retail. That foundation is shifting.  For decades, the loyal shopper – the customer who returns week after week and consolidates spend with a single retailer has been retailers most valuable asset. Lower acquisition cost, higher lifetime value, and a disproportionate share of revenue all flow from that one relationship. Retaining it was the central organizing principle of retail strategy. That principle is under real pressure. The forces reshaping shopper behaviour, hard discounters going mainstream, channel proliferation, a cost-of-living environment that's made price comparison reflexive, and the normalization of shopping across multiple retailers are structural, not cyclical. The shopper who once did their entire week's shop in one place now runs a small portfolio of retailers, each handling a different mission, category, or occasion. The Invisible Shopper names… -------------------------------------------------------------------------------- Title: Beauty’s Prime Day Results 2026 - NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/beautys-prime-day-results-2026/ Type: Insight Published: 2026-07-14T16:16:00+00:00 Modified: 2026-07-17T14:54:01+00:00 Description: Discover Prime Day 2026 shaped beauty e-commerce in Europe: shopper behavior, category trends, brand performance and growth opportunities. Content: Report Beauty’s Prime Day Results 2026 Exclusive insights into how Amazon’s four-day Prime Day event reshaped the European beauty market. Download the report Resources Select the resources you would like to download Beauty’s Prime Day Results June 2026 How did Prime Day reshape beauty ecommerce in Europe? Amazon's four-day Prime Day event continues to be one of the most influential moments in the ecommerce calendar. For beauty brands, it creates a unique opportunity to understand changing shopper behavior, emerging category trends, and the strategies driving marketplace growth. In this latest NielsenIQ analysis, we explore how Prime Day 2026 impacted the beauty landscape across key European markets, uncovering the brands, products, and consumer trends that stood out during one of the year's biggest retail events. Download the report to discover the trends shaping beauty performance during Prime Day 2026 Download the report Resources Select the resources you would like to download Beauty’s Prime Day Results June 2026 What's Inside the Report?  Prime Day's Beauty Ecommerce Impact Discover how Amazon's June 2026 Prime Day shaped beauty sales, shopper engagement, and marketplace performance. The Consumers and Categories Driving Growth Explore who shopped during the event, when they spent, and which beauty categories gained… -------------------------------------------------------------------------------- Title: Webinar - AI Powered Innovation Systems URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/webinar-unlocking-the-next-growth-frontier/ Type: Insight Published: 2026-07-13T11:50:23+00:00 Modified: 2026-07-13T11:50:36+00:00 Description: Webinar on how emotion works in advertising, why it matters for brand growth, and how to better measure the feelings that trigger action Content: FMCG growth is increasingly driven by smarter innovation, not more innovation. With 80% of brands experiencing declining sales also losing penetration, the challenge isn't launching more products, it's identifying and scaling the innovations that win new shoppers.   Join NIQ experts to explore how AI is transforming the innovation journey. From identifying unmet consumer needs and generating stronger ideas to optimizing products, forecasting performance and scaling winning innovations. We'll also examine why trusted data remains the foundation of successful AI adoption and sustainable growth.  What will you learn? Consumers in the Age of AI: Understand how consumers are integrating AI into their daily lives, shopping journeys and product discovery processes, and what this means for brands.  How AI is Accelerating Innovation and Growth: Learn how AI is helping FMCG companies identify opportunities faster, develop stronger concepts, optimize products, enhance forecasting and post-launch tracking.  Trustworthy AI: Risk or Opportunity? Discover why high-quality, trusted data is essential for reliable AI outcomes, better decision-making and sustainable innovation success.  Webinar overview: Register now Date: August 27th | 11:00am CET  Presented by: Barbara Garcia, NIQ Strategic Analytics & Insights -------------------------------------------------------------------------------- Title: Silver Economy webinar on-demand Italia | NIQ URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/silver-economy-webinar-on-demand-italia-niq/ Type: Insight Published: 2026-07-13T10:52:07+00:00 Modified: 2026-07-13T14:22:01+00:00 Description: Webinar sulla Silver Economy di NIQ: trend, comportamenti d'acquisto e opportunità di crescita legate ai consumatori Over 55 in Italia. Content: Over 55: il segmento che cresce, spende e che non puoi ignorare. Dati e strategie per cogliere l'opportunità della Silver Economy La Silver Economy non è più una tendenza futura: è una realtà che sta già trasformando il mercato e i comportamenti di consumo. Comprendere come evolvono bisogni, aspettative e processi decisionali degli Over 55 è oggi fondamentale per costruire strategie efficaci e orientate alla crescita. In Italia, i Senior rappresentano già oggi il motore della crescita: negli ultimi tre anni hanno contribuito al 78% della crescita del Grocery e generano oltre il 50% degli acquisti a valore. Ma il fenomeno va ben oltre il Largo Consumo. Gli Over 55 stanno ridefinendo la domanda anche in settori chiave come Tecnologia, Mobilità, Travel & Leisure, Sicurezza e Salute. Con il nostro webinar on demand potrai approfondire il potenziale di un target che sta già trainando i consumi e che nei prossimi anni avrà un peso sempre più rilevante in ogni settore. Nel webinar scoprirai come: Interpretare la Silver Economy come una leva trasversale di crescita, non solo come un segmento demografico Individuare le opportunità più concrete nei settori della Tecnologia, della Mobilità, del Travel e dei Servizi alla persona Comprendere quali… -------------------------------------------------------------------------------- Title: Renovation works best before it’s needed URL: https://develop.nielseniq.com/global/en/insights/education/2026/renovation-works-best-before-its-needed/ Type: Insight Published: 2026-07-13T07:45:37+00:00 Modified: 2026-07-13T07:45:48+00:00 Description: 60% of restages initiated during decline do not recover from their downward trend- when should brands renovate to deliver the greatest impact Content: In FMCG, renovation is often triggered by a visible signal: declining sales, share pressure, or a growing sense that the brand is losing relevance. It’s a familiar pattern, but it’s also where many brands put themselves at a disadvantage. In our previous article, Where product renovation fits in the growth equation we explored why product renovation works and why it is often misread. In this piece, we turn to a different but equally critical question: when should brands renovate to deliver the greatest impact? In practice, declining sales are typically the first point at which action is taken, yet they are also one of the latest signals available. By the time performance starts to shift, underlying dynamics have often been changing for some time: buyer engagement has weakened, alternatives have become more attractive, or the brand has simply become less distinctive. The result is that renovation is asked to do more than it was ever designed to do. Waiting makes the challenge harder When renovation is triggered late, the nature of the problem changes. Instead of refining a strong proposition, brands are often trying to reverse momentum. That typically requires: Larger changes to the product or positioning Greater investment to… -------------------------------------------------------------------------------- Title: The Accountability Era of Snacking - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-accountability-era-of-snacking/ Type: Insight Published: 2026-07-10T18:34:24+00:00 Modified: 2026-07-15T15:29:39+00:00 Description: Download the report and discover the consumer, health, technology, and value trends reshaping snacking in 2026. Content: The Accountability Era of Snacking Seventy percent of snack shoppers who use ingredient-scanning apps require a minimum product score of 51 out of 100 or higher before they will buy. For brands and retailers alike, that statistic captures a fundamental shift: consumers are no longer snacking on autopilot. For decades, snacking thrived on habit, impulse, convenience, and the occasional craving. Those forces still matter. Hunger remains the top reason consumers snack, cited by 55% of shoppers. Yet today's snack decision carries far more scrutiny than it once did. Pleasure, indulgence, reward, health goals, affordability, ingredient quality, and digital influence now compete for attention every time a purchase is made. The backdrop is hard to ignore. Forty-six percent of consumers say inflation has caused them to buy snacks less often, while 38% are reducing impulse purchases. At the same time, snack prices have climbed sharply, with total snack unit prices up 16.5% versus a year ago. The result is a consumer who is increasingly deliberate. Health has become one of the most powerful forces shaping the category. More than half of consumers intentionally choose snacks that support health and wellness multiple times per week. Nutrition outranks taste, convenience, branding, packaging, and… -------------------------------------------------------------------------------- Title: The AI Beauty Advisor Era Has Arrived: are you ready? URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-ai-beauty-advisor-era-has-arrived-is-your-product-content-ready/ Type: Insight Published: 2026-07-10T16:22:47+00:00 Modified: 2026-07-14T13:58:22+00:00 Description: Winning the Algorithmic Shelf: Discover how AI is reshaping beauty discovery and why product content is critical for visibility. Content: For years, beauty brands have been focused on winning the search result, the social feed, or the physical shelf. Today, a new gatekeeper is emerging, and it is changing the way shoppers discover products. Artificial intelligence is rapidly becoming a trusted beauty advisor. According to NIQ research, more than half of shoppers are interested in using AI-powered tools to help manage their shopping journeys, while 49% have already received beauty product recommendations from generative AI platforms such as ChatGPT, Claude, Gemini, and Copilot. This shift may seem subtle today, but its implications for brands are profound. As AI becomes increasingly embedded into shopping experiences, product discovery is moving away from traditional browsing and towards personalized recommendations powered by algorithms. The question for beauty brands is no longer whether AI will influence purchase decisions. The question is whether AI can understand your products well enough to recommend them. From Endless Choice to Curated Recommendations   In a physical beauty store, shoppers can browse dozens of brands and hundreds of products. Online, the choice narrows, but consumers still have access to multiple pages of search results. AI changes that dynamic completely. As highlighted in our latest report Content That Converts: Beauty Edition… -------------------------------------------------------------------------------- Title: NIQ Perspective: Premium Growth in Home, Family and Baby URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-premium-growth-in-home-family-and-baby/ Type: Insight Published: 2026-07-09T22:56:48+00:00 Modified: 2026-07-13T18:14:28+00:00 Description: Discover how premiumization drives growth in Home, Family and Baby through performance, safety and sustainability. Content: NIQ Perspective: Premium Growth in Home, Family and Baby Book a Strategy Call  Uncover the attributes, channels, and consumer groups driving premium growth across Home, Family, and Baby. With limited population growth, premiumization is becoming a critical path to sustainable dollar growth. Get in contact Why it matters   Digital channels are becoming increasingly important for premium product discovery and sales Download The Perspective Premiumization Premiumization is driving category growth as consumers prioritize safety, performance, and sustainability benefits. Attributes Identify the product attributes most strongly associated with premium growth across major categories. Demographics Learn which demographic groups are over-indexing on premium purchases and category engagement. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “Premiumization in home, family, and baby is a structural shift. Consumers are trading up because they see real value in products that are safer, greener, and perform better. The brands that win will be the ones that make premium feel justified versus indulgent.”  -Darren Seifer VP, Thought Leadership Home, Family & Baby,… -------------------------------------------------------------------------------- Title: NIQ Perspective: Retailer Preferences & Store Choice Trends URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-retailer-preferences-and-store-choice-trends/ Type: Insight Published: 2026-07-09T22:39:35+00:00 Modified: 2026-07-14T12:37:57+00:00 Description: Explore retailer preference trends, store choice shifts, and how inflation is reshaping FMCG shopping behavior. Content: NIQ Perspective: Retailer Preferences and Store Choice Trends Book a Strategy Call  Explore how inflation, spending pressure, and trip missions are reshaping retailer choice and cross-shopping behaviors. Winning retailers are aligning assortment, pricing, and value propositions to increasingly deliberate shopping decisions. Get in contact Why it matters   Better-for-you products continue to justify premium spending across retail channels. Download The Perspective Store choice is becoming more mission-driven as shoppers balance value, quality, and budget constraints. Understand how shoppers across income groups are trading up and down based on category priorities. Learn why brand loyalty is becoming more conditional  as AI reduces uncertainty around switching. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Why meet with NIQ?   In a short session with our team, we’ll take a closer look at your category and business priorities and help you identify the most relevant insights, tools, or next steps for your needs. Whether you're exploring the findings from this Perspective or evaluating broader growth opportunities, our experts will point you toward the right path forward.  Contact Us -------------------------------------------------------------------------------- Title: NIQ Perspective: How AI Is Reshaping FMCG Product Choice URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-how-ai-is-reshaping-fmcg-product-choice/ Type: Insight Published: 2026-07-09T22:21:43+00:00 Modified: 2026-07-14T12:36:38+00:00 Description: Learn how AI is changing FMCG product selection, basket optimization, and brand consideration across shopper journeys. Content: NIQ Perspective: How AI Is Reshaping FMCG Product Choice Book a Strategy Call  Discover how AI is influencing product discovery, basket building, and brand consideration across FMCG categories. As shoppers delegate more decisions to AI, brands and retailers risk losing influence before shelf evaluation begins. Get in contact Why it matters   AI-driven basket optimization creates new opportunities for conversion and basket growth. Download The Perspective AI is shifting demand formation upstream, changing how products qualify for consideration and purchase. Understand which product attributes AI prioritizes when evaluating food and beverage products. Learn why brand loyalty is becoming more conditional  as AI reduces uncertainty around switching. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “AI is shifting FMCG toward performance-driven demand. My prediction is that retailer AI agents will increasingly build baskets with more private label while nudging shoppers toward better outcomes with small spend increases. By connecting small increments of spend to meaningful improvements, retailers will expand baskets even in budget-conscious journeys.”  -Chris Costagli… -------------------------------------------------------------------------------- Title: A Tale of Two Consumers | NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/a-tale-of-two-consumers-the-polarized-mindsets-reshaping-global-consumption/ Type: Insight Published: 2026-07-09T16:25:47+00:00 Modified: 2026-07-09T22:09:10+00:00 Description: NIQ and World Data Lab’s cross-generational playbook to help manufacturers and retailers capture spend in 2026 and beyond Content: A Tale of Two Consumers: The polarized mindsets reshaping global consumption NIQ and World Data Lab’s cross-generational playbook to help manufacturers and retailers capture spend in 2026 and beyond Understand your consumers A welcome from NIQ and World Data Lab Marta Cyhan-Bowles Linkedin Profile Chief Communications & Marketing Officer, NIQ  & Wolfgang Fengler Linkedin Profile Co-founder & CEO, World Data Lab  There’s a new consumer reality unfolding. Across generations, consumers are moving fluidly between two purchasing mindsets: upgrading when a product earns its place through trust, relevance, performance, or convenience, and trading down when it doesn’t. While our data shows the pressure is most visible in the middle of the market, the implications reach every brand and retailer competing for a place in global baskets.  Read full message+ These mindsets shouldn’t be mistaken for a simple split between consumers who can spend and consumers who can’t, however. The implications are far more significant: Consumers across generations, income levels, and markets are willing to trade up when a product earns the premium, and they’re just as willing to trade down when that value is unclear. For brands and retailers, the status quo is no longer a safe place to stand.  A… -------------------------------------------------------------------------------- Title: AI Product Discovery: Intent and Data in Commerce | NIQ URL: https://develop.nielseniq.com/global/en/insights/education/2026/how-ai-is-reshaping-product-discovery-evaluation-and-selection/ Type: Insight Published: 2026-07-07T20:27:06+00:00 Modified: 2026-07-08T20:43:29+00:00 Description: AI product discovery is reshaping how shoppers find and evaluate products. See how intent and signals are changing decisions. Content: Discovery is Already Influencing How Consumers Shop AI adoption in shopping is no longer theoretical. Consumers are already using these tools to inform decisions, with 42% of US shoppers reporting use in the past month and 68% saying they have considered it.1 This growing usage signals the early stages of AI product discovery, where consumers are relying on these tools to find, compare, and narrow down options. What matters is how these tools are being used. Most of today’s activity sits in the research phase. Shoppers are asking AI to find products, compare options, summarize reviews, and narrow down choices.   That behavior is important because it sits upstream of conversion. It is where consideration is formed and where brands are made the shortlist or filtered out.  The motivations behind usage reinforce this. Consumers are turning to AI to save money, save time, and make better decisions.  (NIQ AI Monthly Tracker)   Trust is Shaping How Far Adoption Goes While usage is growing, it is still governed by clear boundaries. Consumers are selective about when and how they engage with AI tools, and trust plays a central role. Security, transparency, and ease of use are the strongest drivers of increased adoption.… -------------------------------------------------------------------------------- Title: Gen Z Drinking Habits: What BevAl Brands Need to Know URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/gen-z-and-beval-how-brands-can-meet-the-needs-of-todays-generation/ Type: Insight Published: 2026-07-07T13:51:24+00:00 Modified: 2026-07-09T08:09:42+00:00 Description: Gen Z is a powerful force in BevAl, driving growth while reshaping consumption through cost awareness and wellness priorities. Content: Cracking the Gen Z BevAl Code It’s hard to overstate the importance of Gen Z to BevAl. This cohort – comprising those born between 1997 and 2012 – is the largest generation ever, with 2 billion consumers that make up 25% of the world’s population. It’s predicted that by 2030, they will overtake the Baby Boomer generation for spending.  Crucially for suppliers and operators, Gen Z also loves the On-Premise. NIQ’s global REACH research reveals that seven in ten (70%) eat or drink out at least weekly, which is significantly higher than generations like Boomers (43%) and Gen X (56%). Gen Z’s proportion of weekly visitors is even higher in key markets like Britain (78%) and Italy (80%).  Engagement is set to rise even further. Well over a third (37%) of Gen Z plan to increase their On-Premise visits over the next 12 months – nearly double the number (19%) who plan to go out less. However, global economic uncertainty means this generation also face some big challenges. Four in five (81%) of them say they have noticed an increase in the cost of living over the past year, which has sharpened their focus on price and led to changes in their choices of venues and drinks that are vital for suppliers and manufacturers to know.  The moderation mega-movement As well as facing financial pressures, Gen Z are more sharply focused… -------------------------------------------------------------------------------- Title: Signals of Demand: BevAl Market Transition | NIQ Perspective URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-signals-of-demand-mature-markets-in-transition-not-decline/ Type: Insight Published: 2026-07-06T14:02:20+00:00 Modified: 2026-07-15T16:57:16+00:00 Description: Download the NIQ Perspective to understand how price, RTDs, occasions, and non-alcoholic growth are reshaping global beverage alcohol. Content: NIQ Perspective: Signals of Demand: Mature markets in transition, not decline Download The Perspective Resources Select the resources you would like to download. NIQ BevAl Perspective Signals of Demand Contact Our experts Resources Select the resources you would like to download. NIQ BevAl Perspective Signals of Demand Volume Pressure, RTD Growth and the Future of Beverage Alcohol This perspective reveals global beverage alcohol value is up +3.5%, but volume is down -2.1%. Mature markets aren't declining, they're transitioning.   RTDs are driving real volume growth, On-Premise spend is consolidating around fewer, pricier occasions, and non-alcoholic beverages continues to outpace alcohol.  Why it matters   Manufacturers relying on price alone risk missing where actual volume growth, and competitive advantage, is shifting.  Download The Perspective Resources Select the resources you would like to download. NIQ BevAl Perspective Signals of Demand Total global beverages delivered +4.0% value growth in the year to Q4 2025  With non-alcoholic beverages doing the heavy lifting vs alcoholic  Average monthly consumer spend in the On-Premise is holding at $127  Willingness to pay more for quality is increasing  RTDs and pre-mix alcohol driving positive volume growth in Off-Premise  Formats and consumption occasions aligning to how consumers want to drink today  Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it… -------------------------------------------------------------------------------- Title: Warm Weather and Football Lift Drinks Sales to 2026 High URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/warm-weather-and-football-lift-drinks-sales-to-2026-high/ Type: Insight Published: 2026-07-03T12:49:27+00:00 Modified: 2026-07-03T12:49:47+00:00 Description: A combination of the heatwave and the World Cup helped drinks sales to very strong growth in the final week of June. Content: NIQ’s Daily Drinks Tracker, powered by CGA intelligence, reveals average sales in managed venues in the week to Saturday 27 June were 14.7% higher than in the equivalent period in 2025. It is by far the best performance of 2026 so far.  Soaring temperatures across Britain meant pub gardens and bar terraces were packed for much of the week. Sales rocketed by 38.4% on Sunday 21 June as the heatwave moved in, and they were up by 8.8% the following day (Monday 22 June).  The next day (Tuesday 23 June) brought the added boost of England’s World Cup fixture against Ghana. While the match ended in a disappointing draw, it drove millions of fans into pubs and bars, and drinks sales soared 71.8% above the same day in June 2025. The day of England’s final game in the group stages of the World Cup (Saturday 27 June) delivered a more modest uplift of 10.0%. Footfall on this day may have been weakened by the later kick-off of this fixture, by the fact that England had already qualified for the knock-out stages, and by uncomfortably high temperatures, which kept some people away from pubs and bars.  The heat and the World Cup both worked to the advantage of Long Alcoholic Drinks (LAD) categories. Sales of beer and cider in the last week… -------------------------------------------------------------------------------- Title: Foodservice Price Index May 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/foodservice-price-index-may-2026/ Type: Insight Published: 2026-07-02T13:32:51+00:00 Modified: 2026-07-02T13:33:12+00:00 Description: Food and drink prices in the hospitality sector eased by 0.1% month-on-month in May, Foodservice Price Index reveals. Content: Foodservice inflation stabilises in May as pressures ease in key categories  The Food Service Price Index reached 150.5 in May 2026, recording a slight month-on-month deflationary movement of 0.1%. Following the 0.2% increase observed in April, this fractional easing indicates a broadly stabilising market environment as UK operators continue to navigate complex global headwinds. The exclusive Foodservice Price Index is produced by Prestige Purchasing and NIQ, using foodservice data drawn from 10.7m transactions per month. It contains myriad insights and information pertinent to the foodservice sector and is essential reading for anyone seeking to keep ahead of price trends and understand why they occur. More information on specific categories is available on a subscription basis. For further information, contact Prestige Purchasing on 01908 222678 or stuart.read@prestige-purchasing.com. Download report Resources Select the resources you would like to download. NIQ Foodservice Price Index Snapshot May 2026 By clicking submit below, you consent to allow NIQ to store and process the personal information submitted above to provide you related content or service requested. You may unsubscribe from NIQ communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy. -------------------------------------------------------------------------------- Title: How BevAl Brands Can Win During the World Cup - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/how-beval-brands-can-win-during-the-world-cup/ Type: Insight Published: 2026-07-02T13:05:58+00:00 Modified: 2026-07-03T13:11:59+00:00 Description: NIQ research reveals how brands and operators can reap huge sales from the FIFA World Cup – but only if they adapt Content: Score big in the On-Premise this World Cup NIQ research reveals how brands and operators can reap huge sales from the FIFA World Cup – but only if they adapt to fast-changing consumer needs and the timing of games. All to play for  NIQ’s latest Homescan data reveals nearly half (48%) of British households plan to watch at least some matches – a sign of the enduring nationwide appeal of the World Cup. This is slightly higher than the level of interest (45%) at the last major football tournament, the Euros in 2024. Businesses will also benefit from the length of the 2026 competition, which at seven weeks and 104 games is the biggest ever.  There is strong demand for the World Cup In the On-Premise as well. NIQ’s recent Go Technology research with Zonal shows one in six (17%) consumers plans to watch a game in a hospitality venue, and 25% of these are likely to buy more drinks than usual. While watch-at-home levels will be very high, pubs and bars can tempt people out by highlighting their special atmosphere and sociability.   Rising to the time zone challenge  However, engagement with this tournament is altered by the timing of games. Some fixtures, including England’s early matches, will kick off in the late evening, which makes them ideal for BevAl spending. But many other games are being played in the early hours of the morning, which means some consumers will be catching up later rather than watching live.  NIQ’s early World Cup sales data… -------------------------------------------------------------------------------- Title: Hospitality and Hormuz: Impact of rising oil prices URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/hospitality-and-hormuz-how-rising-oil-prices-impact-the-on-premise/ Type: Insight Published: 2026-07-02T08:02:21+00:00 Modified: 2026-07-02T08:02:40+00:00 Description: Rising oil prices, driven by global energy tensions, are placing added pressure on consumers’ disposable income Content: Hospitality Feels the Oil Price Shock For consumers and businesses alike, energy has been a critical pressure point in 2026. After a period of relative stability in fuel prices in late 2025 and early 2026, conditions dramatically changed in early March when the Strait of Hormuz, through which roughly 20% of global oil supply passes, was effectively closed. Since then, Iran’s restrictions on passage and the suspension of transit by major carriers have hit oil stocks and driven up prices around the world.   This has had major implications for British consumers. Data from PetrolPrices.com shows the cost of petrol and diesel jumped by 20% and 36% respectively in just six weeks between the start of March and mid-April, and these hikes have had a big impact on household budgets. NIQ’s Consumer Pulse reveals that three in five (61%) people reported at least a ‘moderate’ cost-of-living impact in April – 8 percentage points more than a year earlier. The figure was even higher at 65% in the London and South East regions, which are often more insulated from economic shocks.  What it means for hospitality Consumers’ concerns have quickly filtered through to On-Premise spending. In London and the South East, the number of consumers visiting at least once a week fell from 65% in December 2025 to 50% in March. Across Britain, only 46% were visiting weekly in April, one of the lowest levels of frequency in the past 12 months.  Among those going out less often, more than two thirds (70%) said it was because of increases to the cost of living, 5 percentage points more than a… -------------------------------------------------------------------------------- Title: Universal stories, international voices: translated fiction in the UK  URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/translated-fiction-in-the-uk/ Type: Insight Published: 2026-07-01T14:55:54+00:00 Modified: 2026-07-02T08:18:13+00:00 Description: Explore the rise of translated fiction in the UK, with sales booming and bestsellers making waves in the literary scene. Content: In a previous post, we looked at 2025’s international bestsellers, many of which originated in English and then went on to global success. That literary pipeline goes both ways, and popular books translated into English can give us further insight into the stories that transcend borders and languages. Increasingly transcend, in fact, as translated fiction is having a string of good years in the UK, with physical book sales experiencing double-digit percent growth in 2025, to £40m spent on 3.7m books. The bestsellers for 2026 so far are tracking ahead of those at the mid-year mark in 2025, making another positive year likely.  Among those bestsellers, shown above, we have a mix of newer names to the English-language market as well as those with whom readers in the UK have long familiarised themselves. Five different languages are featured in the top ten books this year, and while Japanese titles account for half, the top two are of Swedish origin, led by Lisa Ridzén’s debut title When the Cranes Fly South, with Norwegian, French and Russian also represented. Half of the authors in the top ten also had books in the 2025 top ten (Asako Yuzuki, Fyodor Dostoyevsky, Toshikazu Kawaguchi, Uketsu and Jacqueline Harpman), although now Yuzuki has two books in the mix and Uketsu’s top title is a newer release.   So who is behind this sustained interest in international fiction? According to our Books & Consumers monthly survey, readers of… -------------------------------------------------------------------------------- Title: The New Commerce Operating System | NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/joint-value-creation-the-new-commerce-operating-system-2/ Type: Insight Published: 2026-06-30T20:21:00+00:00 Modified: 2026-07-08T15:27:38+00:00 Description: Commerce is entering a critical new phase. AI now sits inside the act of purchase, reshaping how decisions are made, and who makes them. Content: Report Joint Value Creation: The New Commerce Operating System  Commerce is being rebuilt at the point of decision. AI now participates directly in how products are chosen, compared, and purchased. This shift sits on top of two decades of structural change across consumers, retailers, and partnerships. The result is a new operating system for commerce and a different set of rules for growth.  Download full report Thanks for your interest. The Commerce Revolution: Where East Meets West (PDF, 8.5 MB) Joint Value Creation: The New Commerce Operating System  Commerce is entering a critical new phase. AI now sits inside the act of purchase, reshaping how decisions are made, and who makes them.  But this shift did not begin with AI. It’s the latest chapter in a transformation that’s been underway for two decades: the digitization of purchasing.  Digitization has rewritten how consumers behave, how retailers make money, and how brands and retailers work together. Agentic AI accelerates that arc and introduces a new participant into the system.  Understanding this sequence is essential. The industry is not facing isolated disruptions. It is experiencing a chain reaction that is still unfolding. Drawing on years advising global CPG and retail leaders, a clear pattern is emerging:… -------------------------------------------------------------------------------- Title: Influencer radar - NIQ URL: https://develop.nielseniq.com/global/de/insights/report/2026/niq-influencer-radar-2026/ Type: Insight Published: 2026-06-30T12:37:14+00:00 Modified: 2026-07-01T13:43:06+00:00 Description: Erkunden Sie Influencer-Marketing und seinen Einfluss auf Vertrauen und Kaufentscheidungen: Kontaktieren Sie uns für den kompletten Bericht! Content: Influencer Marketing ist aus dem Marketing-Mix vieler Unternehmen nicht mehr wegzudenken. Doch was macht Influencer heute tatsächlich glaubwürdig? Welche Rolle spielen sie entlang der Customer Journey? Und wie stark beeinflussen sie Kaufentscheidungen wirklich? Der Influencer Radar 2026 liefert fundierte Antworten auf diese Fragen. Basierend auf einer repräsentativen Studie unter 1.000 Befragten in Österreich zeigt die Analyse, wie Konsumenten Influencer wahrnehmen, welche Plattformen relevant sind und welche Faktoren über Vertrauen und Wirkung entscheiden. Die Ergebnisse machen deutlich: Influencer Marketing funktioniert – allerdings nach anderen Regeln als häufig angenommen. Was die Studie zeigt   Social Media ist längst fester Bestandteil des Alltags. 92 % der Österreicher nutzen soziale Netzwerke zumindest gelegentlich, rund jede zweite Person sogar mehrmals täglich. Doch die hohe Nutzung führt nicht automatisch zu Käufen: Mehr als die Hälfte der Befragten hat in den vergangenen Monaten kein Produkt aufgrund einer Influencer-Empfehlung gekauft. Gleichzeitig entwickelt sich die Rolle von Influencern. Nur wenige Konsumenten sehen sie primär als Werbeträger. Deutlich häufiger werden sie als Content Creator, Inspirationsquelle oder Meinungsführer wahrgenommen. Der Influencer Radar 2026 zeigt: Wie Konsumenten Influencer heute wahrnehmen Welche Plattformen die größte Relevanz besitzen Welche Faktoren Vertrauen und Glaubwürdigkeit fördern Wie Influencer entlang der Customer Journey wirken Welche Strategien Marken… -------------------------------------------------------------------------------- Title: Where product renovation fits in the growth equation URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/where-fmcg-product-renovation-fits-in-the-growth-equation/ Type: Insight Published: 2026-06-29T09:13:49+00:00 Modified: 2026-06-29T09:14:03+00:00 Description: Why renovation rarely drives growth alone and how better testing helps connect proposition changes to real-world commercial impact. Content: For many brands in the FMCG world, product renovation sits somewhere between necessity and opportunity: a way to stay relevant without taking the full risk of launching something new. It’s a sensible strategy. And more often than not, it works. But the way product renovation is framed inside organizations hasn’t quite caught up with the reality of how it performs. A quiet shift in what success looks like When we look closely at how product renovation decisions are made, a consistent pattern emerges. The winning option is rarely framed as a bold leap forward. Instead, it is often described as something that can “replace current” with “minimal risk” and “no downside.” That might not sound exciting, but it is often exactly what the business needs. Product renovation, in practice, is one of the most reliable ways to protect brand equity, retain loyal buyers, and ensure continuity in changing markets. And increasingly, the best-performing organizations are recognizing that this reliability is not accidental. It is the result of disciplined, evidence-based evaluation frameworks that are designed to separate signal from noise. What product renovation is designed to do At its core, renovation is a precision tool. Frameworks that evaluate relaunch performance are… -------------------------------------------------------------------------------- Title: How to earn the travel dollar URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/how-to-earn-the-travel-dollar-insights-from-niqs-hotel-beverage-study/ Type: Insight Published: 2026-06-26T13:47:40+00:00 Modified: 2026-06-26T14:25:26+00:00 Description: BevAl brands have significant headroom for growth in US hotels if they can adapt to changing needs and pull the right sales levers Content: The Hotel channel is evolving, and strategies must evolve with it BevAl brands have significant headroom for growth in US hotels if they can adapt to changing needs and pull the right sales levers, NIQ’s Hotel Beverage Study 2026 reveals. The Hotel Beverage study 2026 equips alcohol manufacturers with a clear, actionable understanding of how consumer needs differ across hotel contexts and where brands can add the most value. By enabling more effective collaboration between suppliers and operators, it helps manufacturers unlock incremental guest spend, strengthen brand relevance, and ensure the right products show up in the right moments. The outcome is a win-win; enhanced guest experiences and improved commercial performance. The exclusive report – produced by NIQ, powered by CGA intelligence, in collaboration with the American Hotel and Lodging Association (AHLA) – provides in-depth analysis of consumers’ hotel visitation and beverage behavior across all key touchpoints and all major chains. Its survey of more than 5,000 hotel visitors highlights the value of the market in 2026 and beyond, with more than a quarter (29%) planning to visit US hotels more often in the next 12 months – triple the number (9%) who will stay less frequently.  Interest is even higher among younger demographics like Gen Z and Millennials, who are more likely to… -------------------------------------------------------------------------------- Title: Webinar - Del Ad al Shop: La realidad del impacto de Media  URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/from-advertising-to-shop-mmm/ Type: Insight Published: 2026-06-26T07:40:53+00:00 Modified: 2026-07-14T09:43:15+00:00 Description: With multiple platforms, inconsistent metrics, and growing reliance on attribution models, are you measuring what drives business growth Content: En el actual entorno mediático, cada vez más fragmentado y dinámico, los profesionales del marketing se enfrentan a una presión creciente para demostrar el impacto real de sus inversiones.  Sin embargo, con múltiples plataformas, métricas inconsistentes y una creciente dependencia de modelos de atribución, surge una pregunta clave: ¿estás midiendo realmente lo que impulsa el crecimiento del negocio?  En un mundo de “muchos pequeños impactos”, el éxito pasa por entender cómo cada punto de contacto contribuye al crecimiento.  Esta sesión, que se impartirá en español e inglés, te ofrecerá insights prácticos para ayudarte a pasar de métricas fragmentadas a una toma de decisiones clara y basada en datos.  ¿Qué aprenderás? El estado actual del mercado en España  Por qué métricas tradicionales como el ROAS pueden resultar engañosas  Cómo medir la incrementalidad y el impacto real de los medios  La realidad del Retail Media y de la medición en entornos cerrados  Las mejores prácticas para medir la eficacia de influencers y creadores de contenido  Descubre NIQ Cadence, una plataforma de efectividad del marketing impulsada por IA  Resumen: Regístrate aquí  Fecha: 23 de julio de 2026, 11:00 h CET Presentado por: Ángeles Zabaleta, Melissende Hauchecorne y Marco Copelli, NIQ Strategic Analytics & Insights -------------------------------------------------------------------------------- Title: India’s EV Inflection Point Is Here - NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/indias-ev-inflection-point-is-here/ Type: Insight Published: 2026-06-25T13:45:02+00:00 Modified: 2026-06-26T13:11:57+00:00 Description: Explore India’s EV inflection point with NIQ’s report—uncover consumer trends, adoption barriers & charging challenges Content: Summary: At just ~4.2% penetration against a ~30% ambition by 2030, the challenge is no longer awareness—it is conversion at scale. The Constraint Has Shifted  The barrier is no longer the product.  Consumers are interested. Technology has matured. Options exist. What’s missing is trust in the ecosystem.  For every EV buyer today, many more potemtial customers drop off— not due to lack of intent, but due to uncertainty around ownership experience.  Download the full report Resources Select the resources you would like to download. Charing Ahead Full Report What’s Holding Adoption Back This report uncovers why strong intent is not translating into purchases:  The real bottlenecks go beyond upfront cost  Charging experience emerges as the critical make-or-break moment  Trust gaps persist across infrastructure, reliability, and usability  What This Report Reveals Why EV adoption is plateauing despite rising interest  The true barriers to conversion—and why price is only part of the story  What EV buyers value most—and what nearly stopped them from purchasing  How the end-to-end charging journey shapes perception and adoption  The trigger points that can unlock the next wave of growth  Get the Full View of India’s EV adoption Download the report to understand what it will take to move India from intent to scale.  Download the full report Resources Select the resources you would… -------------------------------------------------------------------------------- Title: Reckit case study revamp URL: https://develop.nielseniq.com/global/en/insights/report/2026/reckit-case-study-revamp/ Type: Insight Published: 2026-06-25T13:29:27+00:00 Modified: 2026-06-25T13:29:57+00:00 Description: Success Story NIQ’s longstanding relationship with Reckitt drives faster Innovation, Go-To-Market, and Customer-Centricity Learn how NIQ enabled faster innovation and smarter decisions. Talk to our experts NIQ is proud to… Content: Success Story NIQ’s longstanding relationship with Reckitt drives faster Innovation, Go-To-Market, and Customer-Centricity Learn how NIQ enabled faster innovation and smarter decisions. Talk to our experts NIQ is proud to be a longstanding innovation partner to Reckitt Plc. We recently sat down with Dr. Elaine Rodrigo, Chief Insights Officer, to reflect on our enduring collaboration and explore how NIQ’s BASES AI Screener is helping Reckitt bring impactful new innovations to consumers faster than ever before.  Driving Faster, More Consumer-Centric Innovation How NIQ empowers Reckitt to accelerate innovation, reduce time-to-market, and put consumers at the center of every decision. 70% faster insight generation helping teams move from idea to action faster Up to 65% shorter research cycles accelerating speed-to-market for innovation 50% reduction in research costs increasing agility without compromising quality 2–3x stronger concept performance powered by predictive AI consumer insights [embed]https://nielseniq.wistia.com/medias/s64ubbiv0n[/embed] NIQ Celebrates Over 20 Years of Supporting Reckitt As A Customer-Centric Innovator     We discuss how the NIQ-Reckitt relationship goes back 22 years and how we have been a committed partner in addressing challenges and business questions during that time.  Dr. Rodrigo shares how Reckitt leverages consumer data to enable its customer-centric ambitions and how she promotes data-driven decision-making within the organization.  Talk To Our Innovation Team Reckitt has… -------------------------------------------------------------------------------- Title: Italy On Premise Consumer Pulse Report URL: https://develop.nielseniq.com/global/en/insights/report/2026/italy-on-premise-consumer-pulse-report-may-2026/ Type: Insight Published: 2026-06-25T08:51:19+00:00 Modified: 2026-06-25T08:53:38+00:00 Description: Italy On Premise Consumer Pulse Report: May 2025 - NIQ Content: The pulse of the Italian On Premise in May Tried and trusted within the global beverage alcohol (BevAl) industry, NIQ’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels. These reports provide beverage suppliers, manufacturers, and operators with critical data and insights derived from our best-in-class tools. Why should you download this Report? + Tailor Strategies for Success: Leverage insights into On Premise consumer visitation and consumption patterns to refine your distribution channels and brand strategies, ensuring they resonate with your target audience. + Make Data-Driven Decisions: Utilize up-to-date sales velocity trends and performance metrics to identify areas for improvement and capitalize on emerging opportunities, positioning your business for growth. + Stay Ahead of Consumer Trends: Gain a competitive edge by understanding evolving consumer preferences and behaviors to adjust your marketing tactics and product offerings, maximizing engagement and loyalty. + Identify New Growth Opportunities: Discover fresh opportunities within the beverage and hospitality industry, enabling you to innovate and expand your market presence. Download the Latest Pulse Report Now! Stay updated with the latest Pulse Reports We regularly update our Pulse Reports to bring you the most current insights. While the page may reference a… -------------------------------------------------------------------------------- Title: Rapport la consommation des français en CHR: Mai 2026 URL: https://develop.nielseniq.com/global/fr/insights/report/2026/rapport-pulse-sur-la-consommation-des-francais-en-chr-mai-2026/ Type: Insight Published: 2026-06-25T08:43:54+00:00 Modified: 2026-06-25T08:58:47+00:00 Description: Analysez les habitudes de consommation des Français dans les cafés, hôtels et restaurants en Mai 2026. Content: Pulse Mai 2026 Les rapports mensuels Pulse de NielsenIQ, auant fait leurs preuves dans l'industrie mondiale des boissons alcoolisées, permettent de prendre rapidement la température des bars, des restaurants, et autres canaux de distribution de boissons alcoolisées en hors domicile. Ces rapports fournissent aux fournisseurs, aux fabricants et aux exploitants des données critiques et des informations issues de nos meilleurs outils. Pourquoi télécharger ce rapport ? + Des stratégies clés pour réussir : Exploitez les informations sur les habitudes de visite et de consommation des visiteurs du CHR pour affiner vos stratégies de marque sur les différents circuits, en veillant à ce qu'elles atteignent votre public cible. + Prendre des décisions fondées sur des données : Utilisez les tendances de vitesse de vente et les mesures de performance les plus récentes pour identifier les domaines à améliorer et capitaliser sur les opportunités émergentes, afin de positionner votre entreprise sur la voie de la croissance. + Gardez une longueur d'avance sur les tendances de consommation : Obtenez un avantage concurrentiel en comprenant l'évolution des préférences et des comportements des consommateurs afin d'adapter vos tactiques de marketing et vos offres de produits, en maximisant l'engagement et la fidélité. + Identifier de nouvelles… -------------------------------------------------------------------------------- Title: Korea On Premise Consumer Pulse Report: May 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/korea-on-premise-consumer-pulse-report-june-2026/ Type: Insight Published: 2026-06-25T08:42:15+00:00 Modified: 2026-06-25T08:54:15+00:00 Description: Korea On Premise Consumer Pulse Report: May 2026 - NIQ: Tried and trusted within the global. Explore NIQ. Content: Monthly Pulse of On-Premise in South Korea Tried and trusted within the global beverage alcohol (BevAl) industry, NIQ powered by CGA intelligence’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels. These reports provide beverage suppliers, manufacturers, and operators with critical data and insights derived from our best-in-class tools. Why should you download this Report? + Tailor Strategies for Success: Leverage insights into On Premise consumer visitation and consumption patterns to refine your distribution channels and brand strategies, ensuring they resonate with your target audience. + Make Data-Driven Decisions: Utilize up-to-date sales velocity trends and performance metrics to identify areas for improvement and capitalize on emerging opportunities, positioning your business for growth. + Stay Ahead of Consumer Trends: Gain a competitive edge by understanding evolving consumer preferences and behaviors to adjust your marketing tactics and product offerings, maximizing engagement and loyalty. + Identify New Growth Opportunities: Discover fresh opportunities within the beverage and hospitality industry, enabling you to innovate and expand your market presence. Download the Latest Pulse Report Now!Stay updated with the latest Pulse Reports! We regularly update our Pulse Reports to bring you the most current insights. While the page may reference… -------------------------------------------------------------------------------- Title: France On Premise Consumer Pulse Report: May 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/france-on-premise-consumer-pulse-report-may-2026/ Type: Insight Published: 2026-06-25T08:41:53+00:00 Modified: 2026-06-25T08:54:18+00:00 Description: France On Premise Consumer Pulse Report: May 2026 - NIQ: Discover On-Premise consumer trends in. Explore NIQ. Content: The pulse of the French On Premise in May Tried and trusted within the global beverage alcohol (BevAl) industry, NIQ’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels. These reports provide beverage suppliers, manufacturers, and operators with critical data and insights derived from our best-in-class tools. Why should you download this Report? + Tailor Strategies for Success: Leverage insights into On Premise consumer visitation and consumption patterns to refine your distribution channels and brand strategies, ensuring they resonate with your target audience. + Make Data-Driven Decisions: Utilize up-to-date sales velocity trends and performance metrics to identify areas for improvement and capitalize on emerging opportunities, positioning your business for growth. + Stay Ahead of Consumer Trends: Gain a competitive edge by understanding evolving consumer preferences and behaviors to adjust your marketing tactics and product offerings, maximizing engagement and loyalty. + Identify New Growth Opportunities: Discover fresh opportunities within the beverage and hospitality industry, enabling you to innovate and expand your market presence. Download the Latest Pulse Report Now! We regularly update our Pulse Reports to bring you the most current insights. While the page may reference a specific month, the report you download will… -------------------------------------------------------------------------------- Title: Map of the Month: NIQ Retail Purchasing Power, Europe 2025 URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/map-of-the-month-niq-retail-purchasing-power-europe-2025/ Type: Insight Published: 2026-06-24T07:58:49+00:00 Modified: 2026-06-24T08:11:40+00:00 Description: Our Geomarketing Map of the Month for June shows the regional distribution of retail purchasing power in Europe in 2025. Content: Our Geomarketing Map of the Month for June shows the regional distribution of retail purchasing power in Europe in 2025. Retail-relevant purchasing power in Europe averages 6,714 euros per capita. However, the 25 European countries analyzed show significant differences in retail spending: At 12,518 euros per capita, Luxembourg residents spend the most in retail, followed by Switzerland (12,080 euros) and Denmark (9,452 euros). Serbia ranks last, where people spend an average of 3,849 euros per capita in retail. Beyond national averages, purchasing power also varies considerably at the regional level. In many countries, capital cities and major metropolitan areas significantly outperform their surrounding regions. In France, for example, Paris reaches 12,944 euros per capita, while the neighboring Seine-Saint-Denis records only 6,314 euros – less than half the value of the capital. Download the map in high-resolution JPG format... Further insights on retail purchasing power in Europe can be found in our recent press release. The map may be freely distributed and reproduced if the following attribution is included: "Illustration: NIQ Geomarketing". Further insights into NIQ Geomarketing's market data offering can be found here. -------------------------------------------------------------------------------- Title: Bild des Monats: NIQ Einzelhandelskaufkraft, Europa 2025 URL: https://develop.nielseniq.com/global/de/insights/infographic/2026/bild-des-monats-niq-einzelhandelskaufkraft-europa-2025/ Type: Insight Published: 2026-06-24T07:11:50+00:00 Modified: 2026-06-24T07:12:03+00:00 Description: Das Geomarketing Bild des Monats für Juni zeigt die regionale Verteilung der Einzelhandelskaufkraft in Europa im Jahr 2025. Content: Das Geomarketing Bild des Monats für Juni zeigt die regionale Verteilung der Einzelhandelskaufkraft in Europa im Jahr 2025. Die einzelhandelsrelevante Kaufkraft in Europa liegt durchschnittlich bei 6.714 Euro pro Kopf. Allerdings weisen die 25 untersuchten europäischen Länder deutliche Unterschiede auf, was die Retail-Ausgaben betrifft: Mit 12.518 Euro pro Kopf geben die Luxemburger am meisten Geld im Einzelhandel aus, gefolgt von den Schweizern (12.080 Euro) und den Dänen (9.452 Euro). Auf dem letzten Platz liegt Serbien: Dort geben die Menschen im Schnitt 3.849 Euro pro Kopf im Einzelhandel aus. Über nationale Durchschnittswerte hinaus variiert die Kaufkraft auch auf regionaler Ebene erheblich. In vielen Ländern schneiden Hauptstädte und große Ballungsräume deutlich besser ab als ihre umliegenden Regionen. In Frankreich erreicht Paris beispielsweise 12.944 Euro pro Kopf, während das benachbarte Seine-Saint-Denis lediglich 6.314 Euro verzeichnet – weniger als die Hälfte des Wertes der Hauptstadt. Karte als hochauflösendes JPG herunterladen... Weitere Ergebnisse zur Einzelhandelskaufkraft in Europa gibt es in unserer Pressemitteilung vom 17.06.2026. Alle Bilder sind zur Veröffentlichung freigegeben. Bitte geben Sie als Quelle "Grafik: NIQ Geomarketing" an. Weitere Insights von NIQ Geomarketing finden Sie hier. -------------------------------------------------------------------------------- Title: Independence Day Shopping Trends 2026 - NIQ URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/independence-day-2026-celebration-basket-trends/ Type: Insight Published: 2026-06-23T15:27:00+00:00 Modified: 2026-06-30T12:34:05+00:00 Description: Independence Day shopping is shifting toward value, purpose, and smaller gatherings, reshaping food and beverage choices across the US. Content: Book a Strategy Call  Understand how Independence Day drives spikes in food, beverage, and grilling categories across retail and on-premise occasions. Seasonal demand peaks require precise execution to capture sales and meet shifting consumer needs during high-volume holiday periods. Book a call Why it matters   Independence Day is a key seasonal driver for FMCG growth, creating concentrated demand across food, beverage, and celebration-led occasions. Download the Perspective Sales Boost holiday driven occasions boost sales in core categories like beer, snacks, and grilling essentials, increasing basket size and spend. Shopper Behavior shopper behavior shifts toward bulk buying, promotions, and event focused purchasing across retail and ecommerce channels. How to win Winning requires aligned assortment, pricing, and activation strategies to capture short term spikes and build long term loyalty. Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  "Consumers in the US continue to raise the bar on what earns a place in the basket. Independence Day staples still matter, but persistent cost pressures on categories like beef, the rise of functional soft drinks, and a shift toward fewer and smaller gatherings are reshaping how shoppers prioritize… -------------------------------------------------------------------------------- Title: Social Commerce Trends in Food and Beverage URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/social-commerce-food-beverage-impulse-buying/ Type: Insight Published: 2026-06-23T15:16:01+00:00 Modified: 2026-06-24T13:18:46+00:00 Description: Social commerce is reshaping impulse buying as social platforms drive food and beverage discovery and influence shopper decisions Content: Book a Strategy Call  Discover how social platforms are influencing snacking occasions, product discovery, and purchase decisions across digital and retail channels. Social commerce is accelerating demand shifts, requiring brands to adapt quickly to capture attention and convert emerging trends into sales. Book a call Why it matters   Social commerce is reshaping snack discovery and demand, requiring brands to rethink how they engage consumers across digital touchpoints. Download the Perspective Consumer behavior is shifting toward impulse driven purchases influenced by content, creators, and real time trends across platforms. Snacking occasions are evolving with new formats, flavors, and products gaining traction through social amplification. Winning requires alignment across content, assortment, and retail execution to convert digital engagement into measurable growth. Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  "Social commerce is fundamentally changing how brands compete for relevance. In the future, competitive set analysis will extend far beyond traditional retail because consumers are discovering products through algorithms that surface innovation faster than shelves ever could. The next billion-dollar brand may build loyalty, trial, and scale before most major manufacturers even realize they exist." - Chris… -------------------------------------------------------------------------------- Title: Functional Beverage Trends in Non-Alcoholic Drinks URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/functional-beverage-trends-non-alcoholic-drinks/ Type: Insight Published: 2026-06-23T15:07:25+00:00 Modified: 2026-06-24T13:21:14+00:00 Description: Functional beverage trends are reshaping non-alcoholic drinks as consumers seek energy, hydration and wellness benefits in everyday choices. Content: Book a Strategy Call  Understand how consumer demand for health-focused benefits is reshaping beverage choices across hydration, energy, and functional wellness segments Rapid category growth and shifting expectations require brands to act now to stay competitive in a wellness-driven market. Book a call Why it matters   Functional beverages are reshaping the beverage landscape as consumers shift toward drinks that deliver measurable health and wellness benefits. Download the Perspective Demand is expanding across energy, hydration, gut health, and immunity, creating new opportunities for growth and premiumization. Innovation is driving differentiation Innovation in ingredients, formats, and claims is driving differentiation and accelerating competition across the category. Success Measures Success depends on aligning product, messaging, and execution with evolving consumer expectations for transparency, convenience, and performance. Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  "Consumers are becoming far more intentional about what earns a place in their routine, and beverages are no exception. What stands out to me is that this is no longer just about hydration or wellness positioning. Increasingly, consumers are looking at beverages as tools to support energy, focus, mood, recovery, and even alcohol-free… -------------------------------------------------------------------------------- Title: Asian Spirits and Soju Growth Opportunities in Beverage Alcohol - NIQ URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-asian-spirits-and-soju-growth-opportunities-in-beverage-alcohol/ Type: Insight Published: 2026-06-23T14:55:21+00:00 Modified: 2026-06-23T15:36:43+00:00 Description: Soju growth in the United States is creating new opportunities for beverage alcohol brands through expanding distribution, trial, and consumer demand. Content: Book a Strategy Call  Uncover the drivers behind Soju growth, retail expansion, shopper adoption, and innovation opportunities. Asian Spirits are outperforming broader beverage alcohol trends, creating new avenues for category growth. Get in contact Why it matters   Soju is emerging as a high-growth segment with expanding distribution, trial, and consumer relevance. Download The Perspective Identify opportunities to expand portfolios and innovation efforts within the growing Soju category. Understand where Soju is gaining shelf space and attracting new consumers across channels. Learn how younger multicultural shoppers are shaping future beverage alcohol demand. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “As East meets West across the Beverage Alcohol landscape, rising interest in Asian spirits and Beer is fueling Soju’s emergence among U.S. consumers. Its diverse flavors and experiential appeal are resonating with younger, multicultural drinkers, positing Soju as a key player in the next wave of global BevAl trends.”  -Kaleigh Theriault Director, BevAl Thought Leadership NielsenIQ Why meet with NIQ?   In a short session with… -------------------------------------------------------------------------------- Title: Impact of Rising Gas Prices on Grocery Demand and Pricing - NIQ URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-impact-of-rising-gas-prices-on-grocery-demand-and-pricing/ Type: Insight Published: 2026-06-23T14:33:52+00:00 Modified: 2026-06-23T15:36:59+00:00 Description: Rising gas prices and grocery demand are closely linked. Learn how fuel costs shape consumer spending, pricing decisions, and category performance. Content: Book a Strategy Call  Explores how rising gas prices affect grocery inflation, consumer behavior, pricing sensitivity, and demand patterns. Fuel costs can quickly pressure household budgets, making pricing, promotion, and forecasting decisions more critical. Get in contact Why it matters   Rising fuel costs can alter purchasing behavior, increase price sensitivity, and create new risks for growth strategies. Download The Perspective Understand how fuel-driven inflation can impact category pricing and consumer demand over time. Assess pricing risks as shoppers become more value-focused and responsive to price increases. Plan assortment, promotion, and activation strategies that protect volume and improve efficiency. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Why meet with NIQ?   In a short session with our team, we’ll take a closer look at your category and business priorities and help you identify the most relevant insights, tools, or next steps for your needs. Whether you're exploring the findings from this Perspective or evaluating broader growth opportunities, our experts will point you toward the right path forward.  Contact Us -------------------------------------------------------------------------------- Title: NIQ Perspective: Immigration Changes Rewriting Growth for U.S. CPG URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-immigration-changes-rewriting-growth-for-u-s-cpg/ Type: Insight Published: 2026-06-23T14:12:54+00:00 Modified: 2026-06-23T15:31:08+00:00 Description: Immigration impact on U.S. CPG growth is reshaping household formation, buyer expansion, and long-term demand planning for manufacturers and retailers. Content: Book a Strategy Call  Uncover how slowing immigration affects household growth, category demand, regional performance, and long-term CPG volume outlooks. Population growth is nearing stagnation, raising the stakes for pricing, innovation, assortment, and market investment decisions.  Get in contact Why it matters   Slower immigration is changing the foundation of CPG growth across categories, channels, and geographies.  Download The Perspective Evaluate which categories Price tiers, and SKUs face the greatest exposure as buyer growth slows. Identify regional markets where demand growth is decelerating And market prioritization becomes critical. Prepare for an aging population And fewer family-forming households with stronger portfolio strategies. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Why meet with NIQ?   In a short session with our team, we’ll take a closer look at your category and business priorities and help you identify the most relevant insights, tools, or next steps for your needs. Whether you're exploring the findings from this Perspective or evaluating broader growth opportunities, our experts will point you toward the right path forward.  Contact Us -------------------------------------------------------------------------------- Title: Content that Converts: The Beauty Edition  URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/content-that-converts-the-beauty-edition/ Type: Insight Published: 2026-06-22T21:04:59+00:00 Modified: 2026-06-23T13:52:36+00:00 Description: Discover beauty content trends 2026 in this report covering AI-driven discovery, social commerce, and high-converting product pages for growth. Content: Commentary Content that Converts: The Beauty Edition Discover how leading brands are winning in a world of social commerce, AI-driven discovery, and hyper-demanding beauty shoppers. Download the report The Beauty Landscape in 2026 The beauty industry is evolving faster than ever. Shoppers are navigating economic pressure, embracing new technologies, and demanding richer, more transparent experiences across every channel. At the same time, the path to purchase is being reshaped by social commerce, AI-driven recommendations, and omnichannel journeys, where content is no longer optional; it’s critical. This report explores the key trends redefining beauty in 2026 and how brands can deliver the product content today’s shoppers expect. What’s inside   Your essential guide to beauty content in 2026  This report explores the trends and strategies shaping the future of beauty content, including:   Global beauty trends  The continued rise of e-commerce and omnichannel shopping  How wellness, self-care, and premiumization are reshaping demand  Why beauty is becoming a lifestyle category  Shopper behavior shifts  How consumers are balancing value with indulgence  The growing role of social platforms in discovery and purchase  Why transparency, trust, and convenience matter more than ever  AI & the new path to purchase  How AI is transforming product discovery and recommendations  Why… -------------------------------------------------------------------------------- Title: Rainbow Homes 2026 | Consumo LGBTQIA+ URL: https://develop.nielseniq.com/global/pt/insights/report/2026/rainbow-homes/ Type: Insight Published: 2026-06-22T18:03:00+00:00 Modified: 2026-06-24T14:37:50+00:00 Description: Rainbow Homes 2026 - NIQ: Saiba quem são, onde estão, o que consomem e qual o perfil dos domicílios. Descubra NIQ. Content: Rainbow Homes 2026 Solicitar cotação do estudo Um recorte nos domicílios brasileiros com integrantes LGBTQIA+ Você provavelmente já viu dados públicos que contextualizavam parte das características e realidade da população LGBTQIA+, mas pouco conhece sobre os hábitos de consumo dessa parcela da população. Nesta 6ª edição do Rainbow Homes, reunimos, a partir do nosso painel de lares NIQ Homescan e de consumidores online, informações preciosas sobre quem são, onde estão, o que consomem e qual o perfil dos domicílios brasileiros que contam com, pelo menos, um membro da comunidade LGBTQIA+. Além disso, como as marcas se destacam e constroem engajamento com esse público. Preencha o formulário ao lado para entrar em contato com um de nossos especialistas e obter uma cotação do estudo. Um comentário do time PRIDEUm comentário do time PRIDE Inicialmente idealizado pelos associados internos da NIQ, que fazem parte do grupo de afinidade PRIDE, o estudo passou, a partir de 2022, a ser compartilhado com o mercado brasileiro, reforçando a importância de gerar impacto real para a comunidade LGBTQIA+. Desde então, mantivemos o compromisso de destinar 100% da receita arrecadada a ONGs que apoiam e acolhem a comunidade em todo o país. Ao longo das edições, o Rainbow Homes… -------------------------------------------------------------------------------- Title: Turn Pricing Volatility into Growth - NIQ URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/turn-pricing-volatility-into-growth-advantage/ Type: Insight Published: 2026-06-22T17:16:23+00:00 Modified: 2026-07-06T19:55:29+00:00 Description: NIQ leaders share how to turn complexity into a competitive edge through smarter, more precise, and proactive revenue growth management. Content: Expert Discussion Turn Pricing Volatility into Growth Advantage NIQ Expert Perspectives on navigating inflation, shifting shopper behavior, and smarter pricing and promotion decisions in uncertain times.  30 min watch Watch now Resources Select the resources you would like to download. Watch video- Turn Pricing Volatility into Growth Advantage Volatility is redefining pricing decisions. Are you keeping up? Watch now Resources Select the resources you would like to download. Watch video- Turn Pricing Volatility into Growth Advantage Inflation, global disruptions, and rapidly shifting consumer behavior are forcing commercial leaders to rethink long-standing pricing strategies. Traditional approaches are no longer enough—and the risk of getting it wrong has never been higher. In this exclusive expert discussion, NIQ leaders share how to turn today’s complexity into a competitive edge through smarter, more precise, and more proactive revenue growth management. Our Pricing & Promotion Expert Speakers  Carlotta Crespi  Global RGM Commercial Strategy  Steve Zurek VP of Thought Leadership, Category and Shopper Insights   Register to access the full discussion and learn how to deploy a confident and effective pricing strategy in the current macroeconomic environment.   Watch now Resources Select the resources you would like to download. Watch video- Turn Pricing Volatility into Growth Advantage Why Watch Pricing success today is no longer driven by… -------------------------------------------------------------------------------- Title: event-registration-test URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/event-registration-test/ Type: Insight Published: 2026-06-22T15:24:45+00:00 Modified: 2026-06-22T21:20:57+00:00 Description: event-registration-test. event-registration-test. event-registration-test. event-registration-test. event-registration-test Content: Event Registration Test Option 1 Option 2 -------------------------------------------------------------------------------- Title: Korea On Premise Consumer Pulse Report: April 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/korea-on-premise-consumer-pulse-report-may-2026/ Type: Insight Published: 2026-06-22T15:17:20+00:00 Modified: 2026-06-22T15:17:35+00:00 Description: Korea On Premise Consumer Pulse Report: March 2026 - NIQ: Tried and trusted within the global. Explore NIQ. Content: Monthly Pulse of On-Premise in South Korea Tried and trusted within the global beverage alcohol (BevAl) industry, NIQ powered by CGA intelligence’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels. These reports provide beverage suppliers, manufacturers, and operators with critical data and insights derived from our best-in-class tools. Why should you download this Report? + Tailor Strategies for Success: Leverage insights into On Premise consumer visitation and consumption patterns to refine your distribution channels and brand strategies, ensuring they resonate with your target audience. + Make Data-Driven Decisions: Utilize up-to-date sales velocity trends and performance metrics to identify areas for improvement and capitalize on emerging opportunities, positioning your business for growth. + Stay Ahead of Consumer Trends: Gain a competitive edge by understanding evolving consumer preferences and behaviors to adjust your marketing tactics and product offerings, maximizing engagement and loyalty. + Identify New Growth Opportunities: Discover fresh opportunities within the beverage and hospitality industry, enabling you to innovate and expand your market presence. Download the Latest Pulse Report Now!Stay updated with the latest Pulse Reports! We regularly update our Pulse Reports to bring you the most current insights. While the page may reference… -------------------------------------------------------------------------------- Title: Winning with RTDs URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/unlocking-the-rtd-opportunity/ Type: Insight Published: 2026-06-19T13:35:02+00:00 Modified: 2026-06-19T13:38:09+00:00 Description: Brands have multi-million pound opportunities in RTD products in Britain’s On-Premise if they can pinpoint where to play and how to win. Content: Win with RTD's Brands have multi-million pound opportunities in Ready to Drink (RTD) products in Britain’s On-Premise if they can pinpoint where to play and how to win.  NIQ’s On Premise Measurement data shows the growing size of the prize in the category, with sales by value rising 2.6% to nearly £200m in the 12 months to late 2025. This was a comfortable outperformance of the BevAl market as a whole despite a 4.5% drop in distribution. Average rate of sale (RoS) leapt by 7.4% as more and more consumers embraced the category.   Ready to drink, ready to grow   However, the market is still significantly less developed than in countries like Australia, where more than half of consumers buy RTDs and sales attract 14% of spending in the Long Alcoholic Drinks (LAD) and spirits categories. Suppliers have made a compelling case for the quality and convenience of RTDs in Australia, and the category is now well established in multiple channels, with the flexibility to meet a variety of need states and occasions.  In Britain, by contrast, products are under-leveraged, poorly positioned or rarely listed in the On-Premise, and are too often seen as a retail-only proposition. As a result, they earn just 0.9% of LAD and spirits spending. If they were to increase that share to 3.5% - still only a quarter of Australia’s figure – it would mean an incremental £645m in sales.   A lucrative audience  The demographics of RTD consumers provide even more evidence of the value of this category. NIQ’s BrandTrack research shows how they skew towards younger adults, with two thirds (69%) aged 18 to… -------------------------------------------------------------------------------- Title: Sunshine takes drinks sales back to growth in late May - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/mixed-weather-brings-soft-start-to-june-for-drinks-sales/ Type: Insight Published: 2026-06-19T11:23:12+00:00 Modified: 2026-06-19T11:23:25+00:00 Description: Sunny weather, a Bank Holiday weekend and big football matches all helped to lift the On-Premise to modest growth in drinks sales Content: NIQ’s exclusive Daily Drinks Tracker, powered by CGA intelligence, shows sales in the week to Saturday 6 June were 1.5% down on the equivalent period in 2025. Over the following week to Saturday 13 June, the gap widened to leave trading 5.1% behind last year.   It is a disappointing reversal to a better fortnight in the second half of May, when sales finished just ahead year-on-year. The Daily Drinks Tracker has now recorded negative growth in 15 of the first 23 weeks of 2026. It leaves pubs, bars and suppliers pinning hopes on brighter weather and a boost from the men’s football World Cup in the rest of June and July.  Sales in the first week of June trended in line with the weather, with bursts of sunshine in some places boosting daily takings before cooler and wetter weather moved in to dampen footfall. The periods of higher temperatures made it a good week for soft drinks, with sales up 3.0% year-on-year, and a reasonable one for cider (up 0.9%) and beer (down 0.2%) as consumers sought refreshment.  The second week of the month was impacted by tough comparisons with a sunny mid-June in 2025. This hampered sales of beer (down 3.1%), cider (down 9.4%) and soft drinks (down 5.0%).   It was a much more negative fortnight for spirits (down by 8.7% and 9.7%) and wine (down by 4.7% and 6.3%). However, the week… -------------------------------------------------------------------------------- Title: Naughty or Nice? Is Your Christmas Product Content Ready for the Retail Rush - NIQ URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/naughty-or-nice-is-your-christmas-product-content-ready-for-the-retail-rush/ Type: Insight Published: 2026-06-19T01:51:07+00:00 Modified: 2026-06-25T12:58:51+00:00 Description: Get Christmas product content readiness right with content health scores, images, and AI-ready data to boost visibility, conversions, and sales. Content: When the festive season approaches this year, shoppers will be making their lists AND checking them twice. The reality is, Christmas comes quickly in the world of product content. And it’s not just shoppers under pressure. For brands and retailers, this is one of the most critical trading moments of the year, where product content can directly influence visibility, conversion, and revenue, making NOW the time to get ahead.  On today’s digital shelf, your product pages are your storefront, and increasingly, they’re also your data source for AI-driven discovery.  Just like Santa’s list, your content tends to fall into one of two categories:  The Nice List — complete, accurate, high-performing product content  The Naughty List — content gaps, inconsistencies, and missed opportunities  But beyond festive fun, there’s now a growing practical need for richer, optimized product content, supported by measurable benchmarks like content health scoring.  Why content health matters more than ever Content quality is no longer subjective. With the rise of AI-powered search, retailer algorithms, and digital shelf competition, content health has become a performance metric.  A strong content health score reflects:  Completeness of product attributes  Quality and coverage of imagery  Accuracy and timeliness of data  Consistency across retailers and channels  And during peak periods like Christmas when shoppers are moving faster and comparing more, even small gaps can have an outsized impact.  The nice list: Content that converts (and… -------------------------------------------------------------------------------- Title: Health and Wellness Consumer Trends 2026 | NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/health-and-wellness-consumer-trends-the-rise-of-the-self-directed-health-consumer/ Type: Insight Published: 2026-06-18T19:16:13+00:00 Modified: 2026-06-24T13:48:26+00:00 Description: Explore health and wellness consumer trends around ingredient transparency, functional nutrition, personalization, GLP-1s, AI, and wearables Content: Health & Wellness in 2026: Winning the self-directed, results-driven consumer  The rise of the self-directed Health & Wellness consumer  Health & Wellness growth is increasingly being shaped by consumers rather than brands. Many of today’s health consumers are self-directed, intentional, and informed, seeking more agency over daily and long-term health decisions.   This mindset shift is reshaping how people evaluate health and wellness products. They’re prioritizing functional benefits, ingredient transparency, and personalized fit over brand familiarity alone. As a result, decisions are increasingly being made at the attribute and outcome level, accelerating disruption and opening the door for challenger brands to compete with—and even outperform—established players.   This shift is playing out across Health & Wellness—from nutrition and functional food to weight management, health technology, and wearables. Trends such as protein optimization, gut health, and feature-rich wearables are all expressions of a broader health consumer behavior shift, not standalone phenomena.  The next phase of Health & Wellness growth is likely to be shaped by how well brands translate these evolving consumer expectations into products that deliver clear, personalized outcomes.  “Health and wellness in the minds of consumers is becoming less about what they buy, but rather how they buy. Brands should design for consumers’ need states, not product categories,… -------------------------------------------------------------------------------- Title: Smart Beauty Starts Here | NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/smart-beauty-starts-here/ Type: Insight Published: 2026-06-18T12:00:00+00:00 Modified: 2026-06-18T13:37:00+00:00 Description: Gen Alpha AI beauty discovery insights from NielsenIQ and Ulta Beauty show how AI, personalization shape next-gen shopping Content: Nearly half of consumers already receive beauty recommendations from generative AI. At the same time, e-commerce is growing 6x faster than in-store, and global beauty sales continue to expand at a double-digit pace.A new generation is coming of age in this environment: digitally fluent, highly informed, and redefining how beauty is discovered, evaluated, and experienced. Gen Alpha is blending AI-powered exploration with real-world interaction, setting new expectations for personalization, trust, and engagement across every touchpoint.To better understand this shift, NielsenIQ partnered with Ulta Beauty to deliver “Smart Beauty: AI, Personalization & the Gen Alpha Consumer,” a new study exploring how Gen Alpha is navigating beauty in an increasingly AI-driven world, and what it means for the future of growth. Uncover how AI, personalization, and real-world experiences are converging to shape the future of beauty retail. Download the report This is a hybrid-first generation, blending AI-powered discovery with in-person exploration, at scale. A New Generation Is Rewriting the Rules  Gen Alpha is not choosing between digital and physical. Instead, they use both. 78% discover beauty online 77% rely on real-world validation Majority still prefer to shop in-store across categories AI Is Fueling Faster, Smarter Beauty Discovery  The rise of AI is changing how… -------------------------------------------------------------------------------- Title: Webinar - The Feeling That Sells: URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/webinar-emotion-the-hidden-driver-of-advertising-effectiveness/ Type: Insight Published: 2026-06-18T07:52:56+00:00 Modified: 2026-07-16T12:59:13+00:00 Description: Webinar on how emotion works in advertising, why it matters for brand growth, and how to better measure the feelings that trigger action Content: AI is changing the economics of advertising by making creative faster and cheaper to produce. But more creative does not automatically mean more effective creative. As brands scale production, the ability to understand whether an ad truly connects emotionally (at both a conscious and unconscious level) becomes a critical advantage. Join NIQ for a science-backed look at how emotion works in advertising, why it matters for brand growth, and how marketers can better measure the feelings that trigger action. Effective emotional advertising is not about adding jokes, puppies or babies. It’s about understanding what makes people lean in, remember and act. What will you learn? How emotion works as a motivational system in the brain: not simply as stated liking or positive sentiment. Why traditional copy testing can understate the value of emotional advertising. Why there is no one-size-fits-all formula for emotion, and how brands can build connection through the right mix of intrinsic human cues, processing fluency and learned associations. How AI-generated creative creates new effectiveness risks and why implicit measurement matters more in an AI-enabled creative world. Webinar overview: Request the recording Resources Select the resources you would like to download. The Feeling that sells webinar, (Recording) Date: July 16th, 2026 ,… -------------------------------------------------------------------------------- Title: NIQ Seasonal Audiences: Methodology URL: https://develop.nielseniq.com/global/en/insights/report/2026/niq-seasonal-audiences-methodology/ Type: Insight Published: 2026-06-16T18:18:10+00:00 Modified: 2026-07-02T20:05:41+00:00 Description: NIQ Seasonal Audiences are designed to help advertisers capitalize on predictable, time‑bound consumer demand. Content: NIQ Seasonal Audiences are designed to help advertisers capitalize on predictable, time‑bound consumer demand. These audiences enable more efficient and timely marketing by aligning media activation with demonstrated seasonal purchasing behaviors. A Different Approach to Seasonal Audiences Seasonal Audiences consist of individuals who exhibit a higher‑than‑baseline propensity to purchase a specific category or brand during defined periods of the year. At NIQ, these propensities are identified through a five‑year historical time‑series analysis of transaction data, allowing us to isolate consistent and recurring seasonal purchase patterns rather than one‑off or short‑term behaviors. These audiences are especially well‑suited for: Seasonal promotions Event‑based or holiday marketing Time‑limited incentives and offers   Real-world examples  Seasonal Audiences capture consumers whose purchasing behavior reliably aligns with calendar‑driven needs, such as: Families or students preparing for spring break travel Shoppers purchasing swimwear, patio furniture, or grilling products ahead of the summer season Holiday buyers engaging during Black Friday or Cyber Monday NIQ identifies these shoppers before and during peak demand windows, enabling advertisers to connect with them using relevant, time‑sensitive messaging. Why time series analysis matters Traditional propensity audiences often focus on recency or frequency of past purchases, which are effective for always‑on or evergreen marketing strategies.… -------------------------------------------------------------------------------- Title: Why Asia’s bartenders hold the keys to unlock sales URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/why-asias-bartenders-hold-the-keys-to-unlock-sales/ Type: Insight Published: 2026-06-16T10:47:12+00:00 Modified: 2026-06-16T10:47:26+00:00 Description: Bartenders are vital drivers of sales growth in Asia’s dynamic premium bar sector, NIQ’s research shows how brands can leverage their power Content: The power behind the bar   Bartenders are vital drivers of sales growth in Asia’s dynamic premium bar sector – and NIQ’s research shows how brands can leverage their power.   Those were among the takeaways from a panel session at the recent VinExpo Asia, hosted by James Phillips, NIQ’s Head of On-Premise APAC, with four top bar leaders and partners: Scott Conchar of Jebsen, Stefano Bussi of The Aubrey in Hong Kong, Cynthia Wong of Pony & Plume in Macau, and Lukas Ratchenberger of Montana and Bar Leone in Hong Kong. Asia’s vibrant bar scene  NIQ’s recent REACH surveys have shown that Asia is home to many of the world’s most dynamic On-Premise sectors, with widespread signs that consumers here plan to increase their spending and visits in 2026. In Hong Kong, nearly nine in ten (87%) consumers go out to eat or drink at least weekly – 27 percentage points more than the global average and the second highest frequency anywhere in the world. To add to this as a global hub for tourism the panel discussed ongoing increases to inbound Hong Kong visitors as local consumption has moved to mainland China.  Strong demand has led to stellar growth in Asia’s premium bar scene. The APAC region is home to 13 of the venues on The World’s 50 Best Bars list in 2025, including the overall winner, Bar Leone. Ratchenberger and other panellists agreed on the growing vibrancy of the local bar industry, which is attracting more and more of the world’s most renowned professionals and is being… -------------------------------------------------------------------------------- Title: Consumer 360°: o que está impactando o consumo URL: https://develop.nielseniq.com/global/pt/insights/analysis/2026/consumer360-inadimplencia-e-custo-de-vida-impactando-no-consumo/ Type: Insight Published: 2026-06-15T14:36:43+00:00 Modified: 2026-06-16T12:10:36+00:00 Description: Queda de importância nos gastos com FMCG e despesas com dívidas e contas reduzem espaço de lazer e alimentação fora de casa. Content: Despesas com dívidas e contas reduzem espaço de lazer e alimentação fora de casa O consumidor reduziu os gastos com Bens de Consumo de Giro Rápido (FMCG, sigla em inglês) em 0,5p.p. em 2025 na comparação com o ano anterior, segundo o relatório Consumer 360º. A tendência de queda se mantém desde 2024, quando houve retração de 1,2 ponto percentual na cesta. Os gastos com dívidas e contas são a principal causa da pressão sobre o consumidor. O direcionamento do orçamento dos lares para Contas da Casa aumentou 0,2 p.p. em 2025, em relação ao ano anterior. Saúde e outras dívidas cresceram 0,4p.p. na mesma comparação. Atualmente, 74,6% dos lares não se sentem confortáveis com sua situação financeira, enquanto apenas 25,4% se dizem confortáveis. Apesar de haver melhoras na economia, com crescimento do Produto Interno Bruto (PIB) e diminuição do desemprego e da inflação, ainda vemos o consumidor muito cauteloso em função da alta inadimplência e dos custos de vida, sobretudo de habitação. Categorias que mais perdem e ganham importância Nesse contexto, os principais segmentos que perderam importância nos lares foram Lazer e Alimentação Fora de Casa, com quedas de 0,4p.p. e 0,2p.p., respectivamente, na comparação entre 2025 e 2024.… -------------------------------------------------------------------------------- Title: Prime Day 2026: Competitive Strategy for CPG | NIQ URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-prime-day-2026-pricing-timing-and-competitive-strategy-for-cpg/ Type: Insight Published: 2026-06-15T14:13:05+00:00 Modified: 2026-06-19T13:44:22+00:00 Description: Prepare for earlier Prime Day with pricing, promotion and media strategies that drive profitable growth. Content: Book a Strategy Call  Understand how earlier timing, pricing dynamics, and category trends will shape Prime Day 2026 performance across CPG and ecommerce.  Act now to align pricing, promotions, and media as competition intensifies and preparation windows shorten ahead of the June event.  Book a call Why it matters   Earlier Prime Day timing and evolving pricing dynamics are reshaping how CPG brands compete and win ecommerce demand.  Download the Perspective Resources Select the resources you would like to download. Prime Day Arrives Earlier Prime Day shifts to June, compressing planning cycles and limiting ability to preempt promotions across competing retailers.  Deeper discounts do not guarantee growth, requiring disciplined pricing and portfolio level promotion strategies to drive performance.  Competition intensifies across channels, requiring coordinated pricing, media, and digital shelf execution to capture demand. Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  "Prime Day requires earlier planning, disciplined pricing, and sustained media support across the full event. Promotions should be applied thoughtfully across the portfolio, considering competitive promotions across channels. Brands should also ensure digital shelf readiness, with content, availability, and visibility optimized to capture demand during key shopping periods."… -------------------------------------------------------------------------------- Title: As 5 forças que atuam na queda de volume no consumo URL: https://develop.nielseniq.com/global/pt/insights/analysis/2026/as-cinco-forcas-que-atuam-na-queda-de-volume/ Type: Insight Published: 2026-06-11T19:26:09+00:00 Modified: 2026-06-11T20:22:39+00:00 Description: Análise Full View 2026 destaca as 5 forças que, combinadas, estão por trás da queda de volume no consumo brasileiro. Content: A análise inédita Full View 2026 destaca como inflação de alimentos, endividamento, estratégias de economia, mudanças no consumo dentro e fora do lar, avanço do e-commerce e repriorização de gastos, com a inserção de bets e medicamentos à base de GLP-1 na disputa pelo bolso do consumidor, vêm redefinindo o consumo no país. A NIQ Brasil apresentou o estudo inédito “Full View 2026: As 5 forças por trás da queda de volume” no evento anual de mesmo nome, que reuniu líderes da indústria e varejo, em São Paulo. Segundo o levantamento, a desaceleração não é resultado de uma única causa, mas da combinação de diferentes pressões que vêm alterando a forma como o brasileiro organiza seu orçamento e suas decisões de compra. Baixe grátis o sumário executivo da análise Full View 2026 Baixar Acesse o material Análise Full View 2026 - Sumário Executivo 5 forças por trás da queda de volume no consumo brasileiro Endividamento e custo de vida elevado O movimento de retração ganhou força nos últimos anos. Em 2024, 20% das categorias retraíram em volume versus 2023; em 2025, esse percentual subiu para 50%; e, entre o primeiro quarter de 2026 e 2025, chegou a 70%. Entre os… -------------------------------------------------------------------------------- Title: Boissons sans alcool / à faible teneur en alcool au Canada - NIQ URL: https://develop.nielseniq.com/global/fr/insights/analysis/2026/boissons-sans-alcool-a-faible-teneur-en-alcool-au-canada-au-dela-des-occasions-du-mois-sans-alcool/ Type: Insight Published: 2026-06-11T16:57:09+00:00 Modified: 2026-06-12T15:17:12+00:00 Description: Les boissons sans alcool et à faible teneur en alcool au Canada stimulent une croissance tout au long de l’année. Découvrez les tendances, les évolutions de la modération et les nouvelles opportunités pour les marques. Content: Depuis plusieurs années, les boissons sans alcool et à faible teneur en alcool sont fortement associées à des comportements saisonniers comme le Dry January ou le Défi 28 jours sans alcool. Or, les données récentes démontrent que cette perception ne reflète plus la réalité. Au Canada, la catégorie No/Low Alcohol (NOLO) évolue désormais en véritable moteur de croissance à l’année, portée par l’évolution des habitudes de consommation, la diversification des occasions d’usage et une redéfinition fondamentale de la modération. La catégorie a atteint 222 M$ en ventes annuelles, poursuivant une trajectoire de croissance soutenue depuis trois ans. La progression demeure robuste, avec des hausses à deux chiffres en valeur en 2024 et 2025, et un élan qui se maintient en 2026. Cette performance constante indique que le NOLO n’est plus un segment de niche lié à des résolutions ponctuelles, mais qu’il s’intègre progressivement dans la consommation quotidienne. D’une tendance saisonnière à une consommation au quotidien   L’un des changements les plus marquants est la diminution de la saisonnalité. Bien que janvier et février continuent de susciter de l’intérêt, les données hebdomadaires montrent que les ventes de boissons NOLO sont encore plus élevées durant les mois d’été, avec des pointes additionnelles… -------------------------------------------------------------------------------- Title: No/Low Alcohol Drinks in Canada - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/no-low-alcohol-drinks-in-canada-moving-beyond-dry-month-occasions/ Type: Insight Published: 2026-06-11T16:30:32+00:00 Modified: 2026-06-12T15:19:04+00:00 Description: No/Low Alcohol Drinks in Canada are driving year-round growth. Discover trends, moderation shifts, and new opportunities for brands. Content: For years, non-alcoholic and low-alcohol beverages have been closely associated with seasonal behaviors like Dry January or Dry February. But new data shows that this perception no longer reflects reality. In Canada, the No/Low Alcohol (NOLO) category is evolving into a year-round growth engine, driven by shifting consumer habits, broader usage occasions, and a fundamental reframing of moderation. The category has reached  $222M in annual sales, continuing a steady upward trajectory over the past three years. Growth remains robust, with double-digit value increases in 2024 and 2025, and continued momentum into 2026. This sustained performance signals that NOLO is no longer a niche segment driven by temporary behavioral resets, and it is becoming embedded in everyday consumption. From Seasonal Trend to Everyday Consumption   One of the clearest shifts is the move away from seasonality. While January and February still generate interest, weekly sales data shows that NOLO beverages are now performing even better during summer months, with additional peaks during the holiday season in December.  This pattern highlights a critical change: consumers are adopting NOLO beverages as part of social and lifestyle occasions throughout the year, not just during health-driven resolutions. The growth in holiday consumption further reinforces that these products… -------------------------------------------------------------------------------- Title: Beauty Decoded: KSA Edition 2026 - NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/beauty-decoded-ksa-edition-2026/ Type: Insight Published: 2026-06-11T15:16:57+00:00 Modified: 2026-07-02T14:45:56+00:00 Description: Beauty in Saudi Arabia is becoming a more intentional, informed, and routine-driven category. Download the report. Content: [embed]https://nielseniq.wistia.com/s/u9o0qepd9440xjr[/embed] Report Summary: Beauty in Saudi Arabia is becoming more intentional, informed, and routine-led, with consumers actively shaping how they discover, evaluate, and use products across categories. This report provides a holistic view of that journey—from daily routines to the fluid path to purchase across online and offline channels. It highlights the influence of content, experts, and peers, and explores the distinct roles beauty categories play, from functional care to self-expression. It also uncovers what drives confidence and loyalty today, revealing that while access is high, true differentiation remains limited—creating opportunity for brands to stand out. With clear insights on unmet needs and future opportunities, this report helps brands better engage consumers, reduce friction, and elevate the overall beauty experience in Saudi Arabia. Access the Preview Report Download the Report Resources KSA Beauty Decoded Report Preview Table of Contents Understanding the Saudi Beauty Consumer How beauty is defined, emotional and functional roles, and the importance of routines and discipline in daily life  Category Influencers & Trends Key sources of influence (social media, experts, peers), trend adoption behaviors, and evolving expectations across categories  Channel Roles & Shopping Dynamics How consumers navigate the purchase journey, the role of planning vs impulse, and how different channels… -------------------------------------------------------------------------------- Title: Geopolitics Is Now on the Shelf URL: https://develop.nielseniq.com/global/en/insights/report/2026/geopolitics-is-now-on-the-shelf/ Type: Insight Published: 2026-06-11T14:28:14+00:00 Modified: 2026-06-12T13:35:53+00:00 Description: Geopolitical shifts are rewriting the dynamics of supply, pricing, and consumer preference—faster than most organizations can react. Content: Geopolitics Is Now on the Shelf   Global forces are no longer distant headlines—they’re shaping what consumers buy, trust, and choose every day. Understand what’s changing—and how to respond.  Download the Report Resources Geopolitics is showing on the shelf report The rules of demand are changing Geopolitical shifts are rewriting the dynamics of supply, pricing, and consumer preference—faster than most organizations can react. This report reveals how these forces are translating directly into what happens on the shelf—and what it means for your business. Inside, you’ll learn: How global instability is reshaping consumer decision-making in real time Where supply disruptions are creating new category leaders—and laggards Why loyalty is shifting toward local, trusted, and available brands What leading companies are doing to stay resilient and capture growth The biggest threat isn’t disruption—it’s misreading how fast consumer behavior is adapting to it.  Don’t react late. Lead early. Get the insights you need to navigate uncertainty and turn change into advantage. Download the Report Resources Geopolitics is showing on the shelf report -------------------------------------------------------------------------------- Title: Independent Bookshop Week 2026: A Celebration URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/independent-bookshop-week-2026/ Type: Insight Published: 2026-06-11T13:22:01+00:00 Modified: 2026-06-26T09:37:34+00:00 Description: Celebrate independent bookshop week 2026 and discover unique titles that support local authors and communities. Content: Every day is a good day to buy a book, and that’s especially true during Independent Bookshop Week! Indies are a vital part of the UK high street and the book market, supporting local communities and authors and boosting books beyond the usual bestsellers. Even just looking at the top books for 2026 so far (to the end of May, excluding World Book Day £1 editions), we can see how different the indie top titles are to the wider UK print market, with only two books overlapping: indie bestseller The Names by Florence Knapp has also reached fourth for the overall market, while The Seriously Epic Holiday of Lottie Brooks by Katie Kirby sits at sixth and seventh, respectively, in the two lists, as measured by NielsenIQ BookScan.  Outside of those, the wider UK market leans more into crime & thriller books, accounting for seven of the top ten spots, while the independent bookshop bestsellers are more historical and literary fiction, with a connecting thread of complicated relationships, familial or otherwise, as well as many prizes and plaudits. The indie bestsellers also feature a non-fiction book at fifth, Raising Hare by Chloe Dalton, extending our connecting thread to animal relationships as well.  Raising Hare does appear within the top ten non-fiction books of the year for the overall market, with the fiction, non-fiction and children’s lists for indies vs the total market shown below. The memoir… -------------------------------------------------------------------------------- Title: The New Blueprint for Brand Growth in Europe URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-new-blueprint-for-brand-growth-in-europe/ Type: Insight Published: 2026-06-11T11:59:11+00:00 Modified: 2026-06-11T12:01:22+00:00 Description: The latest NIQ “Best Brands"* European insights show the path to brand growth is becoming both clearer and more demanding. Content: Across Europe, the definition of brand performance is evolving. The latest NIQ “Best Brands"* European insights show a clear shift: the most successful brands are no longer those that excel in a single dimension. They are the ones that consistently balance commercial success with consumer resonance. At the heart of this shift lies a simple but powerful principle: brand performance is built on both Share of Market (economic performance) and Share of Soul (emotional connection). The brands that win are those that integrate the two, while adapting their approach to local realities. Across markets, four patterns consistently define Europe’s strongest brands Commercial performance and consumer perception now move together.The traditional trade-off between short-term results and long-term brand building is no longer viable. Leading brands demonstrate that commercial success and emotional strength reinforce each other, not compete. In a compressed, omnichannel world, what consumers feel about a brand increasingly determines what they do. Emotional connection is lived, not stated.Emotion has shifted from communication into experience. Consumers reward brands that deliver tangible, everyday value, from wellbeing and positivity to small moments that improve daily life. Abstract purpose is no longer enough; what matters is how brands show up in real moments.  Clarity… -------------------------------------------------------------------------------- Title: Webinar: From Data to Decisions: Mapping Consumer Potential Worldwide URL: https://develop.nielseniq.com/global/en/insights/events/2026/webinar-from-data-to-decisions-mapping-consumer-potential-worldwide/ Type: Insight Published: 2026-06-11T10:52:37+00:00 Modified: 2026-06-11T11:55:24+00:00 Description: Watch our webinar to discover how NIQ Geomarketing data reveals consumer demand, purchasing power, and demographics across global markets. Content: From Data to Decisions: Mapping Consumer Potential Worldwide How can consumer potential be accurately analyzed and compared across international markets? In this on-demand webinar, we provide a concise introduction to our international market datasets, primarily focusing on Retail Purchasing Power for Product Lines and Age Groups. You will learn how this data uncovers regional insights into consumer demand, spending capacity, and demographic structures across different geographies. Through practical use cases, we will demonstrate how NIQ Geomarketing data supports data-driven decision-making in an international context – from market assessment and location analysis to strategic planning. What you will learn: An overview of NIQ’s international geomarketing datasets on purchasing power and demographics How to interpret consumer potential by product line and age group Practical use cases for international market analysis How these insights enhance strategic and operational decision-making This webinar is designed for professionals in market intelligence, strategy, sales, marketing, and location planning who are looking to evaluate international markets using robust, data-driven insights. We hope you enjoy watching it! Watch the webinar Thank you for your interest! Watch the recording Download the PDF summary Speaker: Oliver Pape+49 911 395 4925oliver.pape@nielseniq.com Market data NIQ market data offer regionalized information on end consumers,… -------------------------------------------------------------------------------- Title: 2026 World Cup: How to win in the global On-Premise - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-2026-fifa-world-cup-how-brands-can-win-in-the-global-on-premise/ Type: Insight Published: 2026-06-11T05:56:41+00:00 Modified: 2026-06-11T06:19:45+00:00 Description: The 2026 FIFA World Cup brings big opportunities for beverage brands as consumers turn to the On-Premise for games. Anticipate needs and win Content: Score big in the On-Premise this World Cup NIQ’s latest REACH research, powered by CGA intelligence, reveals the huge potential of the tournament for suppliers and operators. Globally, more than a fifth (22%) of consumers plan to watch matches in pubs, bars or restaurants. The number rises to 26% of 18- to 34-year-olds, who are among the On-Premise’s most commercially attractive groups – and it’s even higher at nearly half of consumers in some territories. Men (25%) are more likely to visit venues than women (18%). These and more nuances mean that while interest in the World Cup is global, brands will need to take a localised approach to promotional strategies. It will be crucial to adapt to different levels of engagement by market, venue, category, pricing and other variables.  Why the On-Premise scores  REACH, which surveyed consumers in nearly 50 leading markets, shows how the On-Premise will deliver World Cup experiences that can’t be replicated anywhere else. Two thirds (66%) of those who will go out for games agree that watching in a bar feels more exciting than at home. The special atmosphere of venues creates powerful emotional connections, with shared experiences and energy that make them an ideal platform for brands to achieve trial, trade-ups and loyalty.  Giving the fans what they want  When choosing where to watch a match, many factors influence fans’ decisions, but pricing stands out as a key driver. Nearly two-thirds (62%) of global… -------------------------------------------------------------------------------- Title: America’s Summer 2026: Hotel Beverages Opportunity - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/americas-summer-2026-capitalising-the-hotel-beverages-opportunity/ Type: Insight Published: 2026-06-10T08:46:33+00:00 Modified: 2026-06-10T09:00:32+00:00 Description: The U.S. lodging sector has long been a vital outlet for the drinks industry, but its importance will only intensify in Summer 2026 Content: Getting America ready for summer 2026 The U.S. lodging sector has long been a vital outlet for the drinks industry, but its importance will only intensify in the months ahead, as summer travel, America’s 250th anniversary celebrations, and a packed slate of sporting events fuel demand. Drawing on insights from our most recent US Hotels Beverage Study 2025, the report explores key trends and consumer behaviours in the sector, highlighting the dynamics drinks manufacturers should understand to make the most of the peak travel season.  On the 4th of July this year, the United States will commemorate 250 years since the signing of the Declaration of Independence, an important milestone not only in the nation’s history, but in the broader course of the modern world. To celebrate the 250th anniversary, major festivities are expected across the country, from dedicated exhibitions to large-scale parades. Alongside this, the FIFA World Cup, kicking off slightly earlier and overlapping with these celebrations, is set to further amplify activity. Combined with the natural vigour of the summer season, these events are likely to represent a considerable opportunity for the drinks industry. NIQ’s upcoming Hotel Beverage Study 2026 – developed in partnership with the American Hotel & Lodging Association (AHLA), set to launch soon – offers actionable insights… -------------------------------------------------------------------------------- Title: Korea On Premise Consumer Pulse Report: April 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/korea-on-premise-consumer-pulse-report-april-2026/ Type: Insight Published: 2026-06-09T13:51:36+00:00 Modified: 2026-06-09T13:53:01+00:00 Description: Korea On Premise Consumer Pulse Report: March 2026 - NIQ: Tried and trusted within the global. Explore NIQ. Content: Monthly Pulse of On-Premise in South Korea Tried and trusted within the global beverage alcohol (BevAl) industry, NIQ powered by CGA intelligence’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels. These reports provide beverage suppliers, manufacturers, and operators with critical data and insights derived from our best-in-class tools. Why should you download this Report? + Tailor Strategies for Success: Leverage insights into On Premise consumer visitation and consumption patterns to refine your distribution channels and brand strategies, ensuring they resonate with your target audience. + Make Data-Driven Decisions: Utilize up-to-date sales velocity trends and performance metrics to identify areas for improvement and capitalize on emerging opportunities, positioning your business for growth. + Stay Ahead of Consumer Trends: Gain a competitive edge by understanding evolving consumer preferences and behaviors to adjust your marketing tactics and product offerings, maximizing engagement and loyalty. + Identify New Growth Opportunities: Discover fresh opportunities within the beverage and hospitality industry, enabling you to innovate and expand your market presence. Download the Latest Pulse Report Now!Stay updated with the latest Pulse Reports! We regularly update our Pulse Reports to bring you the most current insights. While the page may reference… -------------------------------------------------------------------------------- Title: REACH 2026 | NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/reach-2026/ Type: Insight Published: 2026-06-09T11:42:23+00:00 Modified: 2026-06-23T13:46:34+00:00 Description: REACH is a comprehensive global study of consumer behaviour across bars, restaurants, and hospitality venues. Content: Think Global. Win Local.   REACH is a comprehensive global study of consumer behaviour across bars, restaurants, and hospitality venues.Built on insights from 34,500 consumers across 46 markets, REACH delivers a powerful, data-driven view of how people engage with the On-Premise—what they drink, where they go, and why it matters. Designed for global consistency while capturing local nuance, REACH helps brands benchmarks performance, track evolving trends, and uncover the motivations behind every consumer decision. From drink choices and social occasions to moderation, health, and cost-of-living pressures, it decodes the full spectrum of modern out-of-home behaviour, so you can stay ahead of change. Today's On-Premise landscape is more connected and more complex than ever Consumer behaviours are shifting rapidly across markets, influenced by everything from economic pressures to wellness trends and social media. At the same time, local nuances remain critical: what drives choice in one country may not translate in another.REACH bridges this gap. It empowers beverage manufacturers to:• Build globally informed strategies grounded in local reality• Identify high-growth markets, occasions, and channels• Understand what drives brand choice and trade-up behaviour• Navigate emerging trends like moderation, accessible luxury, and AI-driven discovery With REACH, you’re not just reacting to change, you’re anticipating… -------------------------------------------------------------------------------- Title: Rapport la consommation des français en CHR: Avril 2026 URL: https://develop.nielseniq.com/global/fr/insights/report/2026/rapport-pulse-sur-la-consommation-des-francais-en-chr-avril-2026/ Type: Insight Published: 2026-06-08T16:29:29+00:00 Modified: 2026-06-09T04:35:25+00:00 Description: Analysez les habitudes de consommation des Français dans les cafés, hôtels et restaurants en avril 2026. Content: Pulse Avril 2026 Les rapports mensuels Pulse de NielsenIQ, auant fait leurs preuves dans l'industrie mondiale des boissons alcoolisées, permettent de prendre rapidement la température des bars, des restaurants, et autres canaux de distribution de boissons alcoolisées en hors domicile. Ces rapports fournissent aux fournisseurs, aux fabricants et aux exploitants des données critiques et des informations issues de nos meilleurs outils. Pourquoi télécharger ce rapport ? + Des stratégies clés pour réussir : Exploitez les informations sur les habitudes de visite et de consommation des visiteurs du CHR pour affiner vos stratégies de marque sur les différents circuits, en veillant à ce qu'elles atteignent votre public cible. + Prendre des décisions fondées sur des données : Utilisez les tendances de vitesse de vente et les mesures de performance les plus récentes pour identifier les domaines à améliorer et capitaliser sur les opportunités émergentes, afin de positionner votre entreprise sur la voie de la croissance. + Gardez une longueur d'avance sur les tendances de consommation : Obtenez un avantage concurrentiel en comprenant l'évolution des préférences et des comportements des consommateurs afin d'adapter vos tactiques de marketing et vos offres de produits, en maximisant l'engagement et la fidélité. + Identifier de nouvelles… -------------------------------------------------------------------------------- Title: France On Premise Consumer Pulse Report: April 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/france-on-premise-consumer-pulse-report-april-2026-1/ Type: Insight Published: 2026-06-08T15:59:55+00:00 Modified: 2026-06-08T16:32:50+00:00 Description: France On Premise Consumer Pulse Report: April 2026 - NIQ: Discover On-Premise consumer trends in. Explore NIQ. Content: The pulse of the French On Premise in April Tried and trusted within the global beverage alcohol (BevAl) industry, NIQ’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels. These reports provide beverage suppliers, manufacturers, and operators with critical data and insights derived from our best-in-class tools. Why should you download this Report? + Tailor Strategies for Success: Leverage insights into On Premise consumer visitation and consumption patterns to refine your distribution channels and brand strategies, ensuring they resonate with your target audience. + Make Data-Driven Decisions: Utilize up-to-date sales velocity trends and performance metrics to identify areas for improvement and capitalize on emerging opportunities, positioning your business for growth. + Stay Ahead of Consumer Trends: Gain a competitive edge by understanding evolving consumer preferences and behaviors to adjust your marketing tactics and product offerings, maximizing engagement and loyalty. + Identify New Growth Opportunities: Discover fresh opportunities within the beverage and hospitality industry, enabling you to innovate and expand your market presence. Download the Latest Pulse Report Now! We regularly update our Pulse Reports to bring you the most current insights. While the page may reference a specific month, the report you download will… -------------------------------------------------------------------------------- Title: How to win in Australia's Omnichannel | NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/how-to-win-in-australias-omnichannel/ Type: Insight Published: 2026-06-08T11:04:25+00:00 Modified: 2026-06-08T11:28:04+00:00 Description: The liquor landscape is being rapidly reshaped by omnichannel strategies that engage consumers across physical and digital channels Content: Webinar insights Insights from NIQ & The Drinks Association webinar Those were among the messages from an exclusive recent webinar that was packed with insights from NIQ’s suite of beverage alcohol research solutions, including Omnishopper, OPM, OPUS and REACH. Led by NIQ’s Industry Insights Lead for Beverage Alcohol Tom Graham with The Drinks Association CEO Georgia Lennon, it highlighted the need for consumer-centric campaigns that fulfil needs across retail, online and experience-led channels. Here are some of the top takeaways.   Headroom for online growth One of the biggest recent dynamics for brand owners has been the surging use of online platforms – not just for discovery but for sales. NIQ’s Omnishopper shows that while 73% and 68% of Australia’s consumers have purchased alcoholic drinks in the On-Premise and bricks-and-mortar retail respectively, only 9% have done so online.   Although online sales are rising fast, there’s still a lot of untapped growth potential – especially among younger adults, who currently under-index for online liquor sales. Value and range are both key to success in e-commerce, and brands need to understand exactly how they perform here. “There’s clear headroom for the online channel… it’s not a replacement for the On-Premise and retail, but an expansion of channel repertoires,” said Tom Graham at the webinar.   A complex interplay of channels  With digital touchpoints now so well established, it’s clear that no single channel wins alone in beverage alcohol. Instead, there’s a constant interaction, with each channel influencing others. For example, 43% of consumers have gone on… -------------------------------------------------------------------------------- Title: How Hospitality can win at the World Cup | NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/game-on-how-hospitality-can-win-at-the-world-cup/ Type: Insight Published: 2026-06-08T10:19:43+00:00 Modified: 2026-06-08T10:19:50+00:00 Description: Game On: New insights into consumers’ habits at big sporting occasions and the opportunities for pubs, bars and more Content: GO Technology Report June 2026 The latest GO Technology report in partnership with Zonal, shows that nearly ten million people plan to watch at least one game in a pub, bar or similar venue. It’s an enormous market that could deliver a much-needed boost to the sector in June and July, especially as fans tend to spend freely plan to stay longer and spend more in hospitality. A quarter (25%) of those who plan to go out for games say they are likely to order more drinks than usual, while similar numbers will arrive well before a game (27%) and / or stay after the final whistle (23%). NIQ’s EPoS data emphasises the difference that big sporting events can make to sales. At the last major men’s football tournament, the Euros in 2024, England’s three group stage games saw pubs and bars increase their takings by between 25% and 44% from the equivalent dates the previous year. Spikes tend to be even bigger if home nations progress deep into competitions. Average sales soared by 48% during England’s Euros semi-final in 2024, and by 59% on the day of the final against Spain. Download the full report to read more. Download… -------------------------------------------------------------------------------- Title: Joint Value Creation: The New Commerce Operating System URL: https://develop.nielseniq.com/global/en/insights/report/2026/joint-value-creation-the-new-commerce-operating-system/ Type: Insight Published: 2026-06-05T18:14:22+00:00 Modified: 2026-06-05T18:37:15+00:00 Description: Commerce is entering a critical new phase. AI now sits inside the act of purchase itself, reshaping how decisions are made and Content: Joint Value Creation: The New Commerce Operating System  Commerce is entering a critical new phase. AI now sits inside the act of purchase itself, reshaping how decisions are made and who makes them. But this shift did not start with AI. It is the latest development in a years-long transformation driven by the digitization of purchasing.  Over the past two decades, digitization has quietly rewritten how consumers behave, how retailers make money, and how brands and retailers work together. The arrival of agentic AI accelerates that arc and introduces a new participant into the system.  Understanding that sequence is essential. The industry is not facing isolated disruptions, but instead, it is experiencing a chain reaction that is still unfolding. Drawing on years advising global CPG and retail leaders, a consistent pattern is emerging: one that points to a fundamentally different set of capabilities required to compete.  Digitization Rewired the Consumer  Choice expanded dramatically. Digital shelves removed physical constraints, price transparency became standard, and switching costs approached zero.  The result is a new kind of shopper. Brand loyalty has declined by roughly 20 percent in the past two years. Consumers now move fluidly across brands, channels, and formats in search of value, relevance, or novelty.  Yet the divide between winners and the rest has widened. Brands that do build… -------------------------------------------------------------------------------- Title: Sunshine takes drinks sales back to growth in late May - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/sunshine-takes-drinks-sales-back-to-growth-in-late-may/ Type: Insight Published: 2026-06-05T12:59:00+00:00 Modified: 2026-06-05T10:07:29+00:00 Description: Sunny weather, a Bank Holiday weekend and big football matches all helped to lift the On-Premise to modest growth in drinks sales Content: The Tracker, powered by CGA intelligence, shows average sales in managed venues in the week to Saturday 23 May were 1.2% ahead of the same week in 2025. This was followed by a stellar increase of 11.5% increase over the next seven days to Saturday 30 May.  The second week’s growth marks a very encouraging end to the month for the On-Premise after a disappointing first half of May, when grey weather kept sales well behind the levels of 2025.  The Daily Drinks Tracker recorded strong year-on-year growth throughout the crucial Bank Holiday weekend, as temperatures soared in many parts of the country and consumers flocked to pub gardens and terraces. Sales rose by between 5.0% and 19.4% on each of the four days from Friday 22 to Monday 25 May.  Trading on Sunday 24 May was boosted further by the final round of games in the Premier League. Football gave sales another spike on Sunday 30 May, when the UEFA Champions League Final between Arsenal and Paris St Germain helped to drive sales 14.1% ahead of the same day in 2025. The powerful combination of sunshine, football and holidays made it an excellent fortnight for Long Alcoholic Drinks categories. Beer sales rose by 2.1% and 14.7% in the two weeks to 23 and 30 May respectively. Cider performed even better as consumers sought refreshment on hot days, rocketing by 8.9% and 50.2%. The heat also helped soft drinks… -------------------------------------------------------------------------------- Title: Hot Beverages Report 2026 - NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/hot-beverages-report-2026/ Type: Insight Published: 2026-06-05T07:54:03+00:00 Modified: 2026-06-05T07:58:13+00:00 Description: Unlock the full potential of hot beverages with this essential guide for foodservice and hospitality professionals Content: Supercharge your hot beverages strategy Unlock the full potential of hot beverages with this essential guide for foodservice and hospitality professionals, designed to deepen insight and fuel growth​ With key insights to support: Sales & Commercial​ Category & Insight​ Innovation & NPD​ C-Suite​ Topics included: | Who is the Dessert Consumer? | Innovative Desserts | Premium Desserts | Authentic Desserts Unpick the most common problems within the foodservice industry​ Gain performance insights​​​: Take a bird’s eye view on the hot beverage category to understand share of consumption as a mega category​ Understand the consumer​​​: Discover the demands of the consumer, from alternative milks to syrup flavourings to ensure you exceed expectations​ Discover optimum pricing​​​: Based on Van Westerndorp’s model, measure optimal price and limits to unlock sales with various demographics​ Secure your future​​​: Identify opportunities, occasions and key channels to support your winning hot beverage strategy for 2026​ Unlock the full potential of hot beverages NIQ’s Food Insights 2026 report series provides a comprehensive guide to key trends in out-of-home eating, it includes insights into consumers’ latest preferences, and deep dives into hot topics including technology, sustainability, plant-based eating and more.  Download more information about the Hot Beverages Report 2026. Access more information  Resources Select the resources you would like to download. Hot Beverages 2026… -------------------------------------------------------------------------------- Title: Desserts Spotlight Report 2026 - NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/desserts-spotlight-2026/ Type: Insight Published: 2026-06-05T07:37:59+00:00 Modified: 2026-06-05T08:05:44+00:00 Description: A comprehensive guide to future-proofing your dessert proposition, offering forward-thinking insights and actionable strategies Content: Win with Desserts An in‑depth guide to Out‑of‑Home desserts, delivering inspiration across innovative, premium, and authentic offerings to enhance your product portfolio​ With key insights to support: Sales & Commercial​ Category & Insight​ Innovation & NPD​ C-Suite​ Topics included: | Who is the Dessert Consumer? | Innovative Desserts | Premium Desserts | Authentic Desserts Unpick the most common problems within the desserts industry​ Understand the Out-Of-Home Desserts Consumer​​: Deep dive into how often consumers eat desserts when out, investigate influential factors and cross-examine consumer groups to fine tune your targeting​ Gain a bird's eye view of the desserts category​​: Understand share of consumption the total opportunity for 20+dessert categories and how that differentiates by demographic splits​ Explore opportunities within innovative, premium and authentic desserts​​: Explore current engagement in these spaces, forecast future behavioural changes and explore key drivers to ensure you stand out from a saturated market​ Inform a winning desserts strategy​​: Turn insights into action to strengthen your offering, outpace the competition, and lead the market with confidence​ Ready to win in desserts? NIQ’s Food Insights 2026 report series provides a comprehensive guide to key trends in out-of-home eating, it includes insights into consumers’ latest preferences, and deep dives into hot topics including technology, sustainability, plant-based eating and more.  Download… -------------------------------------------------------------------------------- Title: Food Insights Report 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/food-insights-2026/ Type: Insight Published: 2026-06-05T06:52:52+00:00 Modified: 2026-06-05T08:10:39+00:00 Description: A comprehensive guide to future-proofing your food proposition, offering forward-thinking insights and actionable strategies Content: A practical guide to keeping your Out-Of-Home food proposition fresh Food Insights 2026 offers a wide range of actionable data and expert analysis on many areas of out-of-home eating, to help suppliers and operators navigate market challenges and opportunities using a data-driven approach. The report includes consumers’ out-of-home habits, with insights and recommendations to help you adapt and thrive in an evolving landscape. Topics included: | Emerging food trends | Global trends | Balancing authenticity with innovation | On-the-go opportunities Unpick the most common problems within the foodservice industry​ Know where to focus and how to win​: Deep dive into how often consumers eat out, what channels they use, what occasions and meal courses they prefer, and how much they spend​. Be inspired by global cuisines​: Analyse the supply and popularity of global cuisines and explore opportunities to advanced saturated cuisines or capitalise on emerging opportunities​. Secure your future with a loyal customer base​: Recognise enduring consumer priorities within the industry, including sustainability, plant-based and insight into maintaining customer loyalty​. Tap into new opportunities for 2026​: Use insights to level up your offering by staying one step ahead of your competitors and maintain a competitive edge as market leaders​ Ready to supercharge… -------------------------------------------------------------------------------- Title: Ocean’s Halo Growth Story | NIQ URL: https://develop.nielseniq.com/global/en/insights/success-story/2026/oceans-halo-innovation-story/ Type: Insight Published: 2026-06-04T19:03:42+00:00 Modified: 2026-06-04T19:09:43+00:00 Description: Learn how Ocean’s Halo used NIQ Byzzer data to drive innovation, optimize packaging, grow at Walmart, and sustainable growth. Content: From Purpose‑Driven Vision to Data‑Backed Growth Co‑founded by Robert Mock, Ocean’s Halo has always been driven by purpose. With a deep commitment to sustainability, the brand made a bold early move—becoming the first in the category to remove plastic trays from its seaweed snack packaging. The decision resonated strongly with both consumers and retailers, reinforcing Ocean’s Halo’s values-led brand positioning. But as the business scaled, intuition alone was no longer enough. The team needed credible, granular data to validate decisions, tell a compelling retail story, and confidently fuel the next phase of growth.  “NIQ Byzzer has been a game changer for our organization, it  gave us the credibility and comprehensive data we needed to tell our story and make smarter decisions.” Winning at Walmart with Shopper-Led Innovation NIQ Byzzer | Walmart Total | T. Seaweed Snack & Brands | T. Units, $ Market Share and Velocity | Latest 52 Weeks w/e 01-03-2026 One of Ocean’s Halo’s most compelling growth stories is its collaboration with Walmart. Using NIQ data, the team identified emerging flavor trends and partnered with Walmart to launch exclusive seaweed snack SKUs tailored to shopper demand. At Walmart, Ocean's Halo represents approximately 95% of seaweed snack unit sales with… -------------------------------------------------------------------------------- Title: Pick n Pay Success Story - NIQ URL: https://develop.nielseniq.com/global/en/insights/success-story/2026/how-pick-n-pay-turned-supplier-collaboration-into-a-competitive-advantage/ Type: Insight Published: 2026-06-04T17:20:56+00:00 Modified: 2026-06-23T14:41:57+00:00 Description: Discover how Pick n Pay partnered with NIQ to build a data-driven insights ecosystem that delivers measurable value for retailers, Content: Success Story  How Pick n Pay Turned Supplier Collaboration into a Competitive Advantage Discover how Pick n Pay partnered with NIQ to build a data-driven insights ecosystem that delivers measurable value for retailers, suppliers, and shoppers alike. Download the full story here Thanks for downloading Pick n Pay Success Story The challenge From internal platform to proven partnership  For several years, Pick n Pay pursued an ambitious in-house approach to insight sharing. The intent was clear: give both commercial teams and supplier partners access to meaningful data. But without the infrastructure and specialist expertise to scale, adoption remained limited and the platform fell short of the business's ambitions. Recognizing this gap, Pick n Pay issued a formal RFP to identify a partner that could deliver not just technology, but a complete solution, one grounded in retail expertise and built for long-term, scalable collaboration. “NIQ stood out for the strength of their Activate platform, their retail expertise, and the way they showed up as a partner from day one.” Vincent Viviers, Executive Innovation & Digital Transformation, Pick n Pay The Right Platform, at the Right Moment What differentiated NIQ was the combination of best-practice retail expertise, strong delivery capabilities, a clear… -------------------------------------------------------------------------------- Title: Launch fast learn faster DRAFT URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/launch-fast-learn-faster-draft/ Type: Insight Published: 2026-06-04T16:26:14+00:00 Modified: 2026-06-04T16:26:52+00:00 Description: Launch Fast, Learn Faster: Are you reading the early signals before your product launch falls behind? Download the European Report Thanks for downloading NIQ Report - New Product Development -… Content: Launch Fast, Learn Faster: Are you reading the early signals before your product launch falls behind? Download the European Report Thanks for downloading NIQ Report - New Product Development - West Europe Analysis Download the Country Report Thanks for downloading NIQ Report - New Product Development - Country Analysis Why accessing Early Innovation Performance matters for Brands and Retailers. Across Europe, the innovation engine is running faster than ever. New products are launched every day, competition for physical and digital space is intensifying, and both brands and private labels are moving fast to capture increasingly fragmented consumer needs. In 2025 alone, more than 3,500 new brands and sub‑brands were launched across the United Kingdom, Germany, France, Italy and Spain. Yet, only one third of them were able to reach 1% of households. In a context where assortment is under pressure and activation windows are tightening, retailers must make harder decisions, faster — while manufacturers face a shrinking opportunity to prove that a new product truly resonates with consumers and deserves to stay. Still, areas of opportunity and growth remain amid this emotional battleground. In this analytical assessment of the state of consumers, we’ll help equip you to win with cautious… -------------------------------------------------------------------------------- Title: Santé intestinale et valeur du quotidien | NielsenIQ URL: https://develop.nielseniq.com/global/fr/insights/analysis/2026/beyond-the-label-gut-health-and-healthy-aging-redefine-everyday-value/ Type: Insight Published: 2026-06-03T14:09:48+00:00 Modified: 2026-06-11T16:45:37+00:00 Description: a santé intestinale et le vieillissement en bonne santé au Canada transforment la demande en produits d’épicerie. Content: L’étiquetage nutritionnel a rendu les compromis nutritionnels plus explicites. Aujourd’hui, les consommateurs canadiens vont plus loin, cherchant à comprendre comment l’alimentation contribue à leur bien-être à long terme. Deux tendances dominent cette évolution : la santé digestive et le bien vieillir. Elles traduisent toutes deux un changement plus large, où la santé devient continue, préventive et intégrée aux habitudes quotidiennes. La santé digestive s’impose comme priorité grand public   L’intérêt pour la santé digestive est désormais bien établi. Soixante-cinq pour cent des Canadiens la considèrent comme très importante, et 29 % la jugent importante. La compréhension progresse avec l’intérêt. Parmi ceux qui accordent une grande importance à la santé digestive, 30 % affirment bien maîtriser le concept. Les sources d’information sont révélatrices. Les professionnels de la santé arrivent en tête (51 %), suivis de l’entourage (30 %) et des influenceurs sur les réseaux sociaux (26 %). L’emballage joue un rôle, mais demeure secondaire. Lorsqu’il est question de passer à l’action, les Canadiens privilégient largement l’alimentation. La moitié estime que les approches basées sur les aliments sont les plus efficaces, contre seulement 8 % qui misent principalement sur les suppléments. Vous souhaitez identifier où ces tendances peuvent stimuler la croissance de… -------------------------------------------------------------------------------- Title: Gut Health and Healthy Aging Redefine Everyday Value - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/beyond-the-label-gut-health-and-healthy-aging-redefine-everyday-value/ Type: Insight Published: 2026-06-03T14:06:56+00:00 Modified: 2026-06-11T16:44:09+00:00 Description: Gut health and healthy aging Canada are reshaping grocery demand. Discover how these wellness trends are influencing shopper choices. Content: Front-of-pack has made nutritional trade-offs more explicit. Now, Canadian shoppers are moving deeper into how food supports long-term wellbeing. Two themes are leading this shift: gut health and healthy aging. Both reflect a broader transition in mindset, where health is continuous, preventative, and embedded in daily routines. Gut health moves into the mainstream   Interest in gut health is now firmly established. 65% of Canadians say gut health is very important, with another 29% saying it is important. Understanding deepens alongside importance. Among those who consider gut health very important, 30% say they are very familiar with the concept. What shapes this understanding is notable. Healthcare providers lead as the primary source of information at 51%, followed by 30% for friends and family and 26% for social media influencers. Packaging plays a role, but it is not dominant. When it comes to action, Canadians overwhelmingly look to food. Half believe food-based approaches are the most effective way to improve gut health, compared to just 8% who rely primarily on supplements. Want to identify where these trends can drive growth for your portfolio? Contact your NIQ team. Contact us A gap between intent and the shelf Consumption patterns show clear preferences.… -------------------------------------------------------------------------------- Title: Winning the Dessert Moment URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/winning-the-dessert-moment-what-consumers-crave-in-2026/ Type: Insight Published: 2026-06-03T10:24:15+00:00 Modified: 2026-06-05T07:55:46+00:00 Description: Suppliers and operators have some great opportunities to grow dessert sales in 2026 by delivering the right mix of indulgence and innovation Content: NIQ report reveals how to win in desserts  Suppliers and operators have some great opportunities to grow dessert sales in 2026 by delivering the right mix of indulgence and innovation. That’s among a wealth of takeaways from NIQ’s Dessert Spotlight Report 2026, a part of the Food Insights report series, which delivers expert in-depth analysis of key trends in desserts to help On-Premise businesses’ understand guests’ latest preferences.  The size of the prize  The research emphasises consumers’ desire to enjoy desserts, with over nine in ten typically ordering them when they eat out. This is a 3 percentage point increase year-on-year, despite significant pressure on people’s discretionary spending in the last 12 months. While some only choose desserts occasionally, a core cohort of a third of consumers – and nearly half of those aged 18 to 34 – say they order one every time or most times they enjoy a meal out.   This group of frequent dessert consumers is particularly valuable to the On-Premise. Nearly two thirds of them eat out weekly, which is 13 percentage points above average, and they spend £12.41 more per month on their out-of-home food and drink.   Treats, value and new tastes  What motivates these dessert lovers? The Desserts Spotlight Report 2026, powered by Food Insights, highlights treats as the top driver, with 55% of consumers citing a ‘deserved indulgence’ as a factor – a sharp year-on-year rise of 17 percentage points. The second priority is value for money, as guests with limited budgets want to be certain of achieving a good return on their spend.… -------------------------------------------------------------------------------- Title: Foodservice Price Index April 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/foodservice-price-index-april-2026/ Type: Insight Published: 2026-06-03T06:30:28+00:00 Modified: 2026-06-03T06:59:33+00:00 Description: Food and drink prices in the hospitality sector rose by 0.2% month-on-month in April, Foodservice Price Index reveals. Content: Energy and Supply Pressures Push UK Foodservice Costs Higher Again The Food Service Price Index reached 150.7 in April 2026, recording a month-on-month inflation rate of 0.2%. Following the sharp 1.4% deflationary drop witnessed in March, this modest upwind movement indicates that the temporary period of domestic cost relief has concluded. The exclusive Foodservice Price Index is produced by Prestige Purchasing and NIQ, using foodservice data drawn from 10.7m transactions per month. It contains myriad insights and information pertinent to the foodservice sector and is essential reading for anyone seeking to keep ahead of price trends and understand why they occur. More information on specific categories is available on a subscription basis. For further information, contact Prestige Purchasing on 01908 222678 or stuart.read@prestige-purchasing.com. Download report Resources Select the resources you would like to download. NIQ Foodservice Price Index Snapshot April 2026 By clicking submit below, you consent to allow NIQ to store and process the personal information submitted above to provide you related content or service requested. You may unsubscribe from NIQ communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy. -------------------------------------------------------------------------------- Title: Premium has a new price in Western Europe FMCG: Proof, not positioning URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/premium-has-a-new-price-in-west-europe-fmcg/ Type: Insight Published: 2026-06-01T09:41:51+00:00 Modified: 2026-06-01T09:41:56+00:00 Description: Discover the new rules of premium in West Europe FMCG, as consumers prioritize value, quality, and proven performance over brand positioning. Content: Across Western Europe, consumers are beginning to feel slightly less pessimistic than they did a year ago. Yet the pressure of everyday spending remains front of mind, with cost of living still the dominant concern for many. This creates a new kind of shopper: not one who simply trades down, but one who constantly evaluates whether something is worth trading up for. The result is a market that looks contradictory on the surface. Consumers are scrutinizing every purchase more carefully, yet they continue to spend on premium. Not out of habit, and not out of aspiration alone, but because certain products still earn their place. Premium has not disappeared. It has become selective. Premium+ now accounts for 28.2% of FMCG value in Western Europe and continues to grow (+4.1% year-on-year). This is the new paradox: consumers are trading down and trading up at the same time. Premium is becoming everyday Premium is no longer confined to indulgence or occasional treats. It is increasingly embedded in everyday consumption. The categories driving this shift tell the story clearly. Ambient food, fresh food, and personal care alone account for 61% of total premium growth. These are not special occasions, they are routine purchases.… -------------------------------------------------------------------------------- Title: Best Brands Poland 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-brands-poland-2026/ Type: Insight Published: 2026-05-30T00:42:27+00:00 Modified: 2026-06-02T23:36:11+00:00 Description: Best Brands recognizes brands that excel commercially and are innovative, memorable and trusted - and exclusively chosen by consumers! Content: Category overview On 7 May 2026, the Best Brands awards celebrated the strongest brands in Poland. Best Brands recognizes brands that excel commercially while building strong emotional connections with consumers – brands that are innovative, memorable, and trusted. The uniqueness of the ranking lies in its methodology: the winners are chosen exclusively by consumers. Based on an in-depth study conducted by NIQ, brands are evaluated using two criteria – their actual market performance and their popularity and relevance in the eyes of consumers. Discover how data determines Best Brand by exploring the award categories below. Best Brand Overall → Best Polish Brand → Best Home & Living Brand → Best Selfcare & Wellbeing Brand→ Best Marketing Communication Brand→ Best Retail Experience Brand → Would you like to take a deeper dive into the results? If you’re looking for in-depth analysis, brand-to-brand comparisons, or would like to learn more about your brand’s position in the Best Brands ranking, you can request a dedicated deep dive report for a small investment. Fill out the form and we’ll get in touch with a personalized proposal tailored to your needs. Yes, contact me for a deep dive -------------------------------------------------------------------------------- Title: Best Home & Living Brand – Poland 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-home-living-brand-poland-2026/ Type: Insight Published: 2026-05-30T00:32:41+00:00 Modified: 2026-05-30T00:50:46+00:00 Description: Best Home & Living Brand - Poland 2026 - NIQ: Discover Poland's top-performing brands in the Best Brands. Explore NIQ. Content: Best Home & Living Brand 2026 ← Back to Best Brands Best Home & Living Brand The Top 10 highest ranking brands in the award category Best Home & Living Brand. 1. 97.6 POINTS Details [infogram id="005a766e-40b9-41e5-a83a-3ba355487ead" prefix="m1l" format="interactive" title="1: Home & Living - IKEA"] 2. 93.8 POINTS Details [infogram id="4a10f4c0-1597-44d5-861c-20faec55c6bb" prefix="9wT" format="interactive" title="2: Home & Living - SAMSUNG"] 3. 79.6 POINTS Details [infogram id="977759f5-48c5-44e4-9b74-e7bb16ae5628" prefix="oCW" format="interactive" title="3: Home & Living - CASTORAMA"] 4. 75.1 POINTS Details [infogram id="9b3aa4f0-f9c7-4a5a-a600-c034807fcc7f" prefix="k1U" format="interactive" title="4: Home & Living - PHILIPS"] 5. 74.8 POINTS Details [infogram id="2b402237-234a-438c-94a9-073d5b63ec3e" prefix="KI6" format="interactive" title="5: Home & Living - LEROY MERLIN"] 6. 73.5 POINTS Details [infogram id="3d2f27b9-33d0-4f79-bcfa-932f5d6c4b85" prefix="ycO" format="interactive" title="6: Home & Living - ACTION"] 7. 72.8 POINTS Details [infogram id="88f22cf4-6127-43b4-8e37-1c5d043ca522" prefix="DaD" format="interactive" title="7: Home & Living - MAGNAT"] 8. 72.6 POINTS Details [infogram id="82583fd4-aa79-4d41-901e-670f450eea0c" prefix="P0g" format="interactive" title="8: Home & Living - DULUX"] 9. 68.9 POINTS Details [infogram id="13563ee8-5667-4d9b-9a41-a6db5b35f0ca" prefix="rvf" format="interactive" title="9: Home & Living - BOSCH"] 10. 67.2 POINTS Details [infogram id="ea61243b-8516-459b-a1af-93614acfdb40" prefix="533" format="interactive" title="10: Home & Living - PEPCO"] -------------------------------------------------------------------------------- Title: Best Polish Brand 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-polish-brand-2026/ Type: Insight Published: 2026-05-30T00:30:07+00:00 Modified: 2026-06-02T20:46:38+00:00 Description: Best Polish Brand 2026 - NIQ: Discover Poland's top-performing brands in the Best Brands. Explore NIQ. Content: Best Polish Brand 2026 ← Back to Best Brands Best Polish Brand 2026 The Top 10 highest ranking brands in the award category Best Polish Brand. 1. 95.3 POINTS Details [infogram id="e0614e91-a8b6-4b17-9f80-00c58ebceac9" prefix="tRi" format="interactive" title="1: Best Polish Brand - LUBELLA"] 2. 93.4 POINTS Details [infogram id="461af8b4-4cf4-424c-a987-7eaa39a60887" prefix="2tJ" format="interactive" title="2: Best Polish Brand - PZU"] 3. 89.6 POINTS Details [infogram id="94a93d23-fc41-4df1-90c2-40590f6cebd2" prefix="uHY" format="interactive" title="3: Best Polish Brand - INPOST"] 4. 86.4 POINTS Details [infogram id="3e9c705b-5f5e-4fd3-be65-8be06e4fe746" prefix="FRD" format="interactive" title="4: Best Polish Brand - LUDWIK"] 5. 85.3 POINTS Details [infogram id="ceb3f4d6-f1e0-4cfe-b3cc-9ea852c96e73" prefix="vxm" format="interactive" title="5: Best Polish Brand - E. WEDEL"] 6. 82.6 POINTS Details [infogram id="89a92879-e89f-4d03-a4ab-7137d05af9ae" prefix="XEh" format="interactive" title="6: Best Polish Brand - TARCZYŃSKI"] 7. 82.5 POINTS Details [infogram id="e93e6d22-6c0f-44c3-b3db-ef6a2cd447d4" prefix="SNC" format="interactive" title="7: Best Polish Brand - PIĄTNICA"] 8. 79.8 POINTS Details [infogram id="3aab8824-cfca-4d6f-a448-3d191967bb6f" prefix="0h3" format="interactive" title="8: Best Polish Brand - LAJKONIK"] 9. 79.7 POINTS Details [infogram id="78b8d66b-e66b-45c4-b46e-41db452d8afd" prefix="7WV" format="interactive" title="9: Best Polish Brand - TYMBARK"] 10. 76.9 POINTS Details [infogram id="a8c90e64-39ad-4b35-82d0-635705526503" prefix="4nB" format="interactive" title="10: Best Polish Brand - PKO BANK POLSKI"] -------------------------------------------------------------------------------- Title: Best Brands Poland Overall 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-brands-poland-overall-2026/ Type: Insight Published: 2026-05-30T00:27:34+00:00 Modified: 2026-05-30T00:27:42+00:00 Description: Best Brands Poland Overall 2026 - NIQ: Discover Poland's top-performing brands in the Best Brands. Explore NIQ. Content: Best Brands Poland Overall 2026 ← Back to Best Brands Best Brand Overall The Top 20 highest ranking brands in the award category Best Brand Overall  1. 92.4 POINTS Details [infogram id="b4dfdb7a-27d8-4c75-ac42-2dd9328144c1" prefix="gtq" format="interactive" title="1: Best Brands Overall - Lays"] 2. 90.1 POINTS Details [infogram id="d29b744d-a54b-42ad-904f-e8d44690fdd2" prefix="lCx" format="interactive" title="2: Best Brands Overall - Samsung"] 3. 90.0 POINTS Details [infogram id="6bc1dfbe-f085-44b9-ace1-b1f6bc16a194" prefix="D8b" format="interactive" title="3: Best Brands Overall - TARCZYŃSKI"] 4. 86.8 POINTS Details [infogram id="e1fa863e-9190-4ca6-a455-b23e555566cf" prefix="eQG" format="interactive" title="4: Best Brands Overall - LUBELLA"] 5. 84.9 POINTS Details [infogram id="12c36b17-a900-47fc-b181-97b6932a17f4" prefix="m97" format="interactive" title="5: Best Brands Overall - LIPTON"] 6. 83.1 POINTS Details [infogram id="ef8e7838-2a40-416d-9d7a-a50e99e5d21c" prefix="Xrj" format="interactive" title="6: Best Brands Overall - PIĄTNICA"] 7. 82.6 POINTS Details [infogram id="5ca62853-0d36-4c99-b068-b77d7b1c3d95" prefix="I7q" format="interactive" title="7: Best Brands Overall - WINIARY"] 8. 82.6 POINTS Details [infogram id="1d87cdde-2053-4560-9c35-0d0fb52102f0" prefix="4i3" format="interactive" title="8: Best Brands Overall - NIVEA"] 9. 82.1 POINTS Details [infogram id="e5add346-b64b-4cfe-a923-3506f388937d" prefix="W7d" format="interactive" title="9: Best Brands Overall - ŻYWIEC ZDRÓJ"] 10. 81.3 POINTS Details [infogram id="2ae79f25-4501-4f2d-a11c-20d9a0cf1275" prefix="y7y" format="interactive" title="10: Best Brands Overall - INPOST"] 11. 79.6 POINTS Details [infogram id="3a9ab81f-ce4a-4d1d-b3d8-79875322a46a" prefix="Wyq" format="interactive" title="11: Best Brands Overall - PZU"] 12. 79.0 POINTS Details [infogram id="2f8ca24a-1f68-467d-972c-9c711c59019c" prefix="eCe" format="interactive" title="12: Best Brands Overall - Persil"] 13. 77.4 POINTS Details [infogram id="00c1d43f-b12f-4375-b3a3-cd285ea6b428" prefix="7bZ"… -------------------------------------------------------------------------------- Title: Best Retail Experience Brand – Poland 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-retail-experience-brand-poland-2026/ Type: Insight Published: 2026-05-30T00:26:08+00:00 Modified: 2026-05-30T00:52:40+00:00 Description: Best Retail Experience Brand - Poland 2026 - NIQ: Discover Poland's top-performing brands in the Best Brands. Explore NIQ. Content: Best Retail Experience Brand - Poland 2026 ← Back to Best Brands Best Retail Experience Brand The Top 10 highest ranking brands in the award category Best Retail Experience Brand. 1. 100 POINTS Details [infogram id="fd46c460-a55c-4153-954c-cb0f4929e4a0" prefix="jOb" format="interactive" title="1: Retail Experience - ROSSMANN"] 2. 97.1 POINTS Details [infogram id="fccb3321-76a6-47fa-a328-0b3e8e683c7f" prefix="0Vh" format="interactive" title="2: Retail Experience - MEDIA EXPERT"] 3. 89.6 POINTS Details [infogram id="6843d53a-8e34-49d0-8fce-9242e7914eb9" prefix="kYw" format="interactive" title="3: Retail Experience - LEROY MERLIN"] 4. 88.3 POINTS Details [infogram id="b9bdcce1-147b-4555-aede-c3da4c59d42a" prefix="O4K" format="interactive" title="4: Retail Experience - Ikea"] 5. 88.1 POINTS Details [infogram id="c2321069-7a06-4625-9c6e-92488e6bc21e" prefix="BXE" format="interactive" title="5: Retail Experience - CASTORAMA"] 6. 87.1 POINTS Details [infogram id="fd235c0d-0046-4d19-a993-e99335494565" prefix="I46" format="interactive" title="6: Retail Experience - BIEDRONKA"] 7. 81.1 POINTS Details [infogram id="00990a7c-315f-40d8-817b-118e073048be" prefix="XUX" format="interactive" title="7: Retail Experience - LIDL"] 8. 76.1 POINTS Details [infogram id="a75c5498-2c10-4bf5-8dfc-4bbf43d22450" prefix="jw6" format="interactive" title="8: Retail Experience - HEBE"] 9. 75.7 POINTS Details [infogram id="0d3cbf5d-c7f0-477f-bcef-25140f3fb999" prefix="1Wk" format="interactive" title="9: Retail Experience - RTV EURO AGD"] 10. 68.2 POINTS Details [infogram id="48183b17-2306-46fa-910b-4ede5d8c50fa" prefix="BLh" format="interactive" title="10: Retail Experience - ACTION"] -------------------------------------------------------------------------------- Title: Best Marketing Communication Brand – Poland 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-marketing-communication-brand-poland-2026/ Type: Insight Published: 2026-05-30T00:07:13+00:00 Modified: 2026-05-30T00:52:00+00:00 Description: Best Marketing Communication Brand - Poland 2026 - NIQ: Discover Poland's top-performing brands in the Best Brands. Explore NIQ. Content: Best Marketing Communication Brand - Poland 2026 ← Back to Best Brands Best Marketing Communication Brand The Top 10 highest ranking brands in the award category Best Marketing Communication Brand. 1. 95.9 POINTS Details [infogram id="bcb38ca9-d394-4af2-8777-6502af15f64a" prefix="D68" format="interactive" title="1: Marketing Communication - MEDIA EXPERT"] 2. 93.2 POINTS Details [infogram id="0549ee2c-a4a8-48b3-95fe-c3f900a0e235" prefix="E17" format="interactive" title="2: Marketing Communication - SAMSUNG"] 3. 92.9 POINTS Details [infogram id="5e613856-efe0-4c37-a0ef-c634b3204a56" prefix="xC0" format="interactive" title="3: Marketing Communication - ROSSMANN"] 4. 86.7 POINTS Details [infogram id="83d1086a-7370-4b00-b037-8a3d7b54a18b" prefix="NHg" format="interactive" title="4: Marketing Communication - INPOST"] 5. 83.0 POINTS Details [infogram id="8901f1ba-3adf-4b9c-b4fb-7a6a90e1ca45" prefix="npK" format="interactive" title="5: Marketing Communication - TARCZYŃSKI"] 6. 82.4 POINTS Details [infogram id="ab42ad44-5570-40ed-a162-318956fc55a0" prefix="nMX" format="interactive" title="6: Marketing Communication - Coca Cola"] 7. 81.1 POINTS Details [infogram id="79a97434-75c8-4d11-b10f-25b8490c262b" prefix="zI8" format="interactive" title="7: Marketing Communication - Lubella"] 8. 80.7 POINTS Details [infogram id="c44087be-1af8-4490-9e8c-e0d90d667b56" prefix="cGM" format="interactive" title="8: Marketing Communication - Apple"] 9. 76.5 POINTS Details [infogram id="85a26f42-0f35-4997-85c9-f4c99d725638" prefix="boD" format="interactive" title="9: Marketing Communication - Lipton"] 10. 73.9 POINTS Details [infogram id="1e576851-2cc6-4f02-b0ab-9ce92b2cbd65" prefix="WSe" format="interactive" title="10: Marketing Communication - Nivea"] -------------------------------------------------------------------------------- Title: Best Selfcare & Wellbeing Brand – Poland 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-selfcare-wellbeing-brand-poland-2026/ Type: Insight Published: 2026-05-29T23:30:27+00:00 Modified: 2026-06-02T23:35:50+00:00 Description: Best Selfcare & Wellbeing Brand - Poland 2026 - NIQ: Discover Poland's top-performing brands in the Best Brands. Explore NIQ. Content: Best Selfcare & Wellbeing Brand - Poland 2026 ← Back to Best Brands Best Selfcare & Wellbeing Brand The Top 10 highest ranking brands in the award category Best Selfcare & Wellbeing Brand. 1. 83.2 POINTS Details [infogram id="58b81736-620b-41f0-8ea7-f9ac509d884c" prefix="Fdw" format="interactive" title="1: Selfcare & Wellbeing - NEBOA"] 2. 82.4 POINTS Details [infogram id="caec5274-492a-4968-ae34-1615196270a3" prefix="uCD" format="interactive" title="2: Selfcare & Wellbeing - ONLYBIO"] 3. 81.8 POINTS Details [infogram id="5d6bbfde-dca4-4fcb-82f2-2ecce16e6c09" prefix="wuG" format="interactive" title="3: Selfcare & Wellbeing - EVELINE"] 4. 69.9 POINTS Details [infogram id="090488fc-a1b9-48c3-bcd1-c7a64fbc392e" prefix="0vN" format="interactive" title="4: Selfcare & Wellbeing - BIG ACTIVE"] 5. 66.7 POINTS Details [infogram id="15728c05-bf1a-455a-b0e0-b793b57d75b6" prefix="UkU" format="interactive" title="5: Selfcare & Wellbeing - NIVEA"] 6. 63.6 POINTS Details [infogram id="cae90567-3d4d-47f4-a945-7b4758d8c8d3" prefix="VrO" format="interactive" title="6: Selfcare & Wellbeing - ŻYWIEC ZDRÓJ"] 7. 62.4 POINTS Details [infogram id="d8a9f7d2-223c-4e9e-a687-0c9aca0fa3e2" prefix="UDX" format="interactive" title="7: Selfcare & Wellbeing - ZIAJA"] 8. 61.9 POINTS Details [infogram id="752c0e32-6eae-4ca1-bb53-235394c5debf" prefix="NoJ" format="interactive" title="8: Selfcare & Wellbeing - OSHEE"] 9. 61.3 POINTS Details [infogram id="02248b4e-50a0-438a-8200-059df25d146a" prefix="pGf" format="interactive" title="9: Selfcare & Wellbeing - HERBAPOL"] 10. 61.1 POINTS Details [infogram id="85475f35-87dd-42cb-8016-d211eea70655" prefix="9eL" format="interactive" title="10: Selfcare & Wellbeing - TOŁPA"] -------------------------------------------------------------------------------- Title: Declining Volumes in the Dutch market: webinar URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/declining-volumes-in-the-dutch-market-webinar/ Type: Insight Published: 2026-05-29T10:00:01+00:00 Modified: 2026-06-10T12:49:23+00:00 Description: Explore how alcohol brands can win in a challenging Dutch beverage alcohol landscape and how to maximise major sports events Content: Why inaction isn't an option The Dutch alcoholic beverages market is facing mounting pressure. Rising costs, regulatory and geopolitical challenges, declining volumes, range rationalisation and shifting consumer behaviour are reshaping the market. As growth slows, many beer and spirits brands are rethinking portfolio strategies, performance targets and in-market activations. Yet opportunity remains.  In a market where volumes are shrinking, inaction is no longer an option. How are you capturing demand where it still exists – across the right channels, occasions and moments?  In this webinar, NIQ experts explore how alcohol brands can win in this challenging landscape through a deep dive into the On-Premise, supported by a Full View of On- and Off-Premise trends. Watch on-demand to uncover: How On- and Off‑Premise dynamics are shifting in the Netherlands What consumers expect during major sports events How to use connected data sources to boost sales and relevance What winning brands are doing to stay ahead Access the on-demand webinar Watch the webinar Declining Volumes in the Dutch market What You’ll learn in this on-demand webinar Get an inside look at how Ask Arthur streamlines your workflows from start to finish. In this short on‑demand webinar, we walk through the essentials so you can get… -------------------------------------------------------------------------------- Title: Consumer-led shift in Home, Family, Baby value | NIQ URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/home-family-baby-value-consumer-shift/ Type: Insight Published: 2026-05-28T13:54:39+00:00 Modified: 2026-05-28T13:54:43+00:00 Description: Consumers are redefining value in Home, Family and Baby through quality, efficiency, and trusted, durable choices. Content: Book a Strategy Call  Understand how changing shopper expectations are shaping value decisions across Home, Family, and Baby categories today. Brands that fail to adapt risk losing shoppers who now expect better quality, smarter options, and more confidence. Book a call Why it matters   Value is changing fast: Shoppers want better choices, not just lower prices, and expect more from every purchase. Download the Perspective Resources Select the resources you would like to download. Value in HFB perspective Shoppers are focusing on quality, trust, and ease of use, so brands need to clearly show why their products stand out Fewer shopping trips mean bigger baskets, making each decision more important and raising expectations on performance. Value-led channels and private labels are growing, increasing competition and pushing brands to stay relevant and competitive Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “Value has shifted from a pricing conversation to a confidence conversation. When trips are fewer and baskets are bigger, shoppers reward brands and retailers that remove doubt and reliably deliver, not those that simply cost less." -Darren Seifer VP, Thought Leadership Home, Family, &… -------------------------------------------------------------------------------- Title: La nouvelle ligne de front du choix: comment l’étiquetage en façade redéfinit l’épicerie au Canada URL: https://develop.nielseniq.com/global/fr/insights/analysis/2026/la-nouvelle-ligne-de-front-du-choix-comment-letiquetage-en-facade-redefinit-lepicerie-au-canada/ Type: Insight Published: 2026-05-27T13:57:07+00:00 Modified: 2026-05-28T17:26:59+00:00 Description:  L’étiquetage en face avant au Canada transforme les décisions d’achat en épicerie. Découvrez comment les étiquettes FOP influencent le comportement des consommateurs, les catégories de produits et la croissance des biens de consommation courante (CPG) Content: Le secteur de l’épicerie au Canada est entré dans une nouvelle phase, marquée par une plus grande discipline de consommation. Les prix des aliments continuent d’augmenter plus rapidement que ceux des produits non alimentaires, l’inflation alimentaire atteignant 4,7 %, comparativement à 2,1 % pour le non-alimentaire, tandis que les produits de grande consommation se maintiennent autour de 3,0 %. Parallèlement, les préoccupations en matière de santé demeurent élevées. Soixante-seize pour cent des Canadiens s’inquiètent de leurs futurs problèmes de santé, alors que 59 % identifient le coût comme principal obstacle à l’adoption de choix plus sains, suivis par le manque de motivation (28 %) et le manque de temps (24 %). C’est dans ce contexte que l’étiquetage nutritionnel en façade s’impose désormais pleinement. Une visibilité accrue, et en forte progression   Depuis janvier 2026, les produits dépassant certains seuils en sucre, sodium ou gras saturés doivent afficher un avertissement normalisé sur l’emballage. La sensibilisation des consommateurs a rapidement progressé. En quelques mois, 77 % des ménages reconnaissent maintenant ce symbole, soit une hausse de 24 points depuis décembre 2025. Mais les consommateurs ne se contentent pas de remarquer ces étiquettes, ils y réagissent. Le sucre demeure la principale préoccupation pour… -------------------------------------------------------------------------------- Title: The New Front Line of Choice: How Front-of-Pack Is Rewiring Canadian Grocery URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-new-front-line-of-choice-how-front-of-pack-is-rewiring-canadian-grocery/ Type: Insight Published: 2026-05-27T13:51:15+00:00 Modified: 2026-05-28T17:26:34+00:00 Description: Front-of-pack labeling Canada is reshaping grocery decisions. Learn how FOP labels are impacting shopper behavior, categories, and CPG growth. Content: Canadian grocery has entered a more disciplined era. Food prices continue to outpace non-food, with food inflation reaching 4.7% compared to 2.1% in non-food, and overall FMCG hovering around 3.0%. At the same time, health concerns have not eased. 76% of Canadians are concerned about future health problems, even as 59% cite cost as the primary barrier to making healthier choices, followed by motivation (28%) and time (24%). This is the environment into which front-of-pack labeling has fully arrived. Visibility at scale, and rising fast   Since January 2026, products exceeding thresholds in sugar, sodium, or saturated fat must carry a standardized front-of-pack warning. Consumer awareness has surged quickly. Within months, 77% of households recognize the front-of-pack symbol, up 24 points since December 2025. And they are not just noticing it. They are engaging with it. 77% cite sugar as their top concern, followed by 66% for sodium and 64% for saturated fat. Broader ingredient sensitivities also come into play, complicating reformulation decisions. Want to understand how front-of-pack is impacting your category and brand? Connect with our team to schedule a call Contact us Intentions point toward disruption Across categories, more than half of shoppers indicate they would change their… -------------------------------------------------------------------------------- Title: Why Winning Premium in Tech & Durables Is Harder Than It Looks URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/why-winning-premium-in-tech-durables-is-harder-than-it-looks/ Type: Insight Published: 2026-05-27T09:47:46+00:00 Modified: 2026-05-29T11:06:46+00:00 Description: Premium in Tech & Durables is getting harder to win. Explore consumer trends, premium strategy shifts, and market dynamics in Western Europe. Content: For years, premium has been treated as something steady in an otherwise volatile market. It might slow in tougher times, but it rarely comes into question. But the latest signals across Western Europe suggest something more fundamental is changing. Premium is not in decline, but the way it is won has shifted so significantly that past success is no longer a reliable guide. Growth is not coming from stronger demand. It comes from concentration: fewer decisions, carrying more weight. Premium hasn’t become less relevant; it has become harder to win. Fewer decisions, higher stakes The most important shift is behavioural. According to our recent survey across 7 West European markets, consumers are delaying upgrades, holding on to products longer, and approaching replacements with far greater scrutiny.  They are not necessarily spending less overall, but they are thinking much harder about where and why they spend. This creates a new kind of competitive environment. Brands are no longer competing for frequent purchase occasions. They are competing for fewer, higher-stakes moments and decisions that must feel fully justified. In this context, premium is no longer driven by volume. It is driven by conviction. From status to substance At the same time, the… -------------------------------------------------------------------------------- Title: Track the Economic Impact of Uncertainty - NIQ URL: https://develop.nielseniq.com/global/en/insights/hubs/2026/impact-of-economic-uncertainty/ Type: Insight Published: 2026-05-26T21:04:13+00:00 Modified: 2026-06-24T17:46:30+00:00 Description: Learn to track the economic impact of uncertainty and its effects on pricing, product availability, and spending behavior. Content: Track the Economic Impact of Uncertainty How geopolitical disruption is shaping consumer behavior, pricing, and retail performance. Talk to a local expert Contact Us Periods of instability and heightened uncertainty can create ripple effects across the global economy, from commodity pricing and product availability to changes in how consumers prioritize spending. NIQ helps organizations ground decisions in observable market behavior by continuously tracking how uncertainty is reflected in real‑world purchasing patterns, category performance, and retail dynamics. Through timely, region‑specific measurement, we equip teams to respond decisively as conditions evolve.  Global Insights Global Conflict Response Framework Shift from reactive firefighting to repeatable, data‑led decision making using NIQ Next's framework for responding to global conflict. Download report​ Resources Select the resources you would like to download. NIQ Next Conflict Response Framework How exposed are you to the disruptions in 2026? As disruptions within 2026 unfolds, disruption will be cumulative and uneven, not a single‑moment shock. Cost pressure, affordability constraints and behavioural shifts will play out at different speeds across markets and categories, creating multiple decision points rather than one reset. In this piece, we look at the patterns from the past and review strategies our customers can leverage as they navigate 2026. Download report​ Resources Select the resources you… -------------------------------------------------------------------------------- Title: Ask Arthur webinar on-demand Italia URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/ask-arthur-webinar-on-demand-italia/ Type: Insight Published: 2026-05-26T13:58:37+00:00 Modified: 2026-05-26T13:58:44+00:00 Description: Scopri il potenziale di Ask Arthur con il nostro webinar on demand, pensato per aiutare i team a semplificare i processi e aumentare la produttività. Content: Scopri il potenziale dell’AI su una piattaforma di cui ti puoi fidare Trasforma il valore dell’AI in risultati concreti, direttamente nei tuoi workflow Scopri tutto il potenziale di Ask Arthur con il nostro webinar on demand, pensato per i team che vogliono semplificare i processi, lavorare meglio sui dati e aumentare la produttività quotidiana. Che tu stia iniziando a utilizzare Arthur o voglia approfondirne le funzionalità più avanzate, questa sessione ti guiderà passo dopo passo attraverso le caratteristiche chiave che possono fare davvero la differenza nel lavoro di ogni giorno. Scopri da vicino come Ask Arthur supporta i tuoi workflow end-to-end, dall’analisi iniziale fino all’attivazione degli insight. In questo webinar on demand esploriamo gli elementi essenziali per aiutarti a ottenere il massimo da ogni funzionalità e integrare l’AI in modo concreto nelle attività quotidiane. Nel webinar scoprirai come: Comprendere cos’è Ask Arthur e come può supportare il tuo lavoro sui dati NIQ Utilizzare Ask Arthur all’interno dei template Sfruttare i Signals di Arthur, capendo cosa sono e come scegliere quello più adatto per proseguire l’analisi Mantenere il context carry dei workflow anche su nuovi template Costruire e chiudere workflow efficaci in modo più semplice Utilizzare Ask Arthur in Build a… -------------------------------------------------------------------------------- Title: India FMCG Quarterly Snapshot: Q1 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/india-fmcg-quarterly-snapshot-q1-2026/ Type: Insight Published: 2026-05-25T14:06:33+00:00 Modified: 2026-05-26T13:09:00+00:00 Description: Explore India’s FMCG trends in Q1’26, with insights on urban growth, e‑commerce disruption, pricing shifts, and evolving consumer demand dynamics. Content: Summary: India’s FMCG sector is entering a new phase - where growth is normalizing, demand patterns are shifting, and channel dynamics are being redefined. The NIQ India FMCG Quarterly Snapshot (JFM’26) delivers a comprehensive view of these evolving forces, helping businesses understand where growth is slowing, where it is accelerating, and what it means for strategy. Download the full report Resources Select the resources you would like to download. India FMCG Quarterly Snapshot: Q1 2026 What you’ll learn:  Macro signals:  Stable fundamentals with emerging demand caution Channel transformation: The rising role of modern trade and e‑commerce in driving incremental growth Rural vs. urban divergence:  Understanding  affordability stress and demand polarization Category pressures: Impact of commodity volatility and price-point disruption (₹5/₹10 packs) GST 2.0 impact:  Short-term disruption and evolving pricing dynamics Manufacturer landscape:  Diverging growth trajectories across small, mid, and large players Why this report matters India’s FMCG market is transitioning from broad-based expansion to selective, channel-led growth.  To stay ahead, businesses must:  Reassess demand drivers across urban and rural markets  Rebalance channel strategies toward high-growth platforms  Adapt pricing and pack architecture to shifting affordability dynamics  Get the Full View of FMCG in India Access the report to understand: where growth is normalizing, demand patterns are shifting, and channel dynamics are being redefined. Download… -------------------------------------------------------------------------------- Title: Dreame: From Product Innovation to Global Market Leadership  URL: https://develop.nielseniq.com/global/en/insights/success-story/2026/dreame-from-product-innovation-to-global-market-leadership/ Type: Insight Published: 2026-05-22T17:04:02+00:00 Modified: 2026-05-27T13:27:07+00:00 Description: How Dreame used NIQ's unified market intelligence to achieve 122% overseas revenue share growth and scale across 16 global SDA categories. Content: Innovation can scale faster than market clarity. As Dreame expanded overseas and across premium SDA categories, the brand needed a consistent view of consumer demand, price tiers, channels, and competitive intensity - market by market.   With NIQ’s unified market intelligence embedded into weekly decisions, Dreame accelerated lower‑risk expansion - driving 122% overseas revenue share growth (2021–2025) and disciplined growth across 16 SDA categories. From Innovation Breakthroughs to Scalable Global Growth  As Dreame expanded across regions and premium categories, market complexity increased. Pricing structures, channel dynamics, and consumer expectations varied significantly by market, raising the cost of slow or misaligned decisions. Dreame needed a unified, comparable view of global market reality—one that enabled faster, more predictive decisions while still acting with local precision. [embed]https://nielseniq.wistia.com/medias/qx6pw06ewt[/embed] The challenge: When innovation scales faster than markets can be understood Dreame's journey began with an engineering-first mindset and a relentless focus on innovation. As the brand expanded beyond its home market, overseas growth quickly became a major engine of success - but global expansion brought new complexity.  Markets differed sharply by price structure, channel mix, consumer expectations, and competitive intensity - especially in premium segments. Growth decisions carried higher stakes. Market differences became harder to compare. Speed without clarity risked… -------------------------------------------------------------------------------- Title: 5 Years Of Innovation Vitality Assessments - NIQ URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/5-years-of-innovation-vitality-assessments/ Type: Insight Published: 2026-05-22T14:46:44+00:00 Modified: 2026-07-08T14:25:52+00:00 Description: In this session, we’ll unpack five years of NIQ BASES learnings—revealing what separates high-performing innovators from the rest. Content: From Success vs. Failure to Vitality: A Smarter Way to Measure Innovation Powered by NIQ BASES Innovation Measurement Join NIQ BASES for a webinar revealing what we learned from analyzing 277,000+ innovations across 15 countries over 4+ years — and why "success vs. failure" is the wrong question to ask about your next launch. 52% of innovations grew sales in Year 2 vs. Year 1. Vitality is more attainable than you think — if you develop and measure it the right way. Register now Time: 10:00 AM CEST Date: August 27, 2026 Save my seat Time: 12:00 PM EDT Date: August 27, 2026 Save my seat The Problem We're Solving The Binary Is Broken For decades, manufacturers, retailers, and investors have judged innovation through a binary lens — did the launch succeed, or did it fail? But that framework collapses the moment you look at real-world performance: A binary "success/fail" framework no longer reflects how innovation actually performs in market.  Innovation metrics differ across retailers, manufacturers, and investors/analysts — and even within a single manufacturer, they differ by brand, category, and geography.  Innovations play different strategic roles. A "big bet" designed to disrupt a category cannot be judged the same way as a "quick hit" engineered to… -------------------------------------------------------------------------------- Title: Drinks sales dip again in grey May - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/drinks-sales-dip-again-in-grey-may/ Type: Insight Published: 2026-05-22T11:26:50+00:00 Modified: 2026-05-28T11:13:31+00:00 Description: Drive automotive innovation with predictive insights and consumer behavior data analysis from NielsenIQ now. Content: The Tracker, powered by CGA intelligence, shows average sales in managed venues in the week to Saturday 9 May were 3.1% behind the same period in 2025. This was followed by an even deeper loss of 10.2% in the following seven days to Saturday 16 May. The slow start to May means pubs, bars and suppliers have had negative growth in 13 of the first 19 weeks of 2026, and in four of the last five. Parts of Britain have faced sustained periods of wetter-than-usual weather this year, keeping drinkers at home when they might otherwise have gone out. Consumers’ spending has also been held back by mounting concerns about inflation in key household costs, which have worsened since the conflict in the Middle East drove up oil prices. The latest Daily Drinks Tracker shows sales were down on each of the 12 days from Tuesday 5 to Saturday 16 May. Brighter days of the fortnight coincided with warmer weather and important football fixtures including the Champions League Semi-finals and FA Cup Final. But in between those better spots, trading dropped by as much as double-digits on three straight days from Monday 11 to Wednesday 13 May. Football helped to make beer the best of the major drinks categories over… -------------------------------------------------------------------------------- Title: Almost three late-night hospitality closures every week, in last six years of pressure URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/almost-three-late-night-hospitality-closures-every-week-in-last-six-years-of-pressure/ Type: Insight Published: 2026-05-22T08:00:00+00:00 Modified: 2026-05-27T16:09:07+00:00 Description: Cost pressures, hesitant spending and changing consumer habits put relentless pressure on the late-night economy in 2025 Content: Britain’s late-night economy continues to shrink in the face of rising costs and changing consumer habits, according to the latest Night Time Economy Market Monitor. The Monitor—produced by NIQ, powered by CGA intelligence, and the Night Time Industries Association—shows the number of bars, clubs, casinos and similar late-night venues have fallen by 1.0% in the first quarter of 2026, and by 5.1% in the last 12 months. This sector has now contracted by 28.9% in the six years since the start of the COVID-19 pandemic in March 2020—equivalent to nearly three net closures every week for six years. NIQ data indicates that the late-night sector has been disproportionately affected by post-COVID challenges. Britain’s total number of licensed premises has dropped by 14.3% in six years, which means late-night venues have closed at more than twice the rate of hospitality as a whole. The contraction in the night time economy is the result of a powerful fusion of very high operating costs, weak consumer confidence, evolving leisure habits and poor late-night infrastructure. Challenges have been deepened in 2026 by the impacts of conflict in the Middle East for businesses and consumers alike. Late-night bars have been particularly hard hit recently, closing… -------------------------------------------------------------------------------- Title: Night Time Economy Market Monitor – May 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/night-time-economy-market-monitor-may-2026/ Type: Insight Published: 2026-05-22T08:00:00+00:00 Modified: 2026-05-26T17:56:35+00:00 Description: Discover how inflation is reshaping Dutch holiday plans and changing consumer behavior insights with NielsenIQ. Content: Britain’s late-night economy continues to shrink in the face of rising costs and changing consumer habits, according to the latest Night Time Economy Market Monitor.   The Monitor—produced by NIQ, powered by CGA intelligence, and the Night Time Industries Association—shows the number of bars, clubs, casinos and similar late-night venues have fallen by 1.0% in the first quarter of 2026, and by 5.1% in the last 12 months. This sector has now contracted by 28.9% in the six years since the start of the COVID-19 pandemic in March 2020—equivalent to nearly three net closures every week for six years.  The late-night sector has been disproportionately affected by post-COVID challenges. Britain’s total number of licensed premises has dropped by 14.3% in six years, which means late-night venues have closed at more than twice the rate of hospitality as a whole.  Download the latest report for more information. Download report Resources Select the resources you would like to download. NIQ NTIA Economy Market Monitor May 2026 -------------------------------------------------------------------------------- Title: Turning Up the Volume Online URL: https://develop.nielseniq.com/global/en/insights/report/2026/navigate-global-disruption-with-confidence/ Type: Insight Published: 2026-05-22T01:11:26+00:00 Modified: 2026-05-27T14:56:29+00:00 Description: Explore The NIQ Next Conflict Response Framework to navigate supply chain changes and make informed business decisions. Content: The NIQ Next Conflict Response Framework The current geopolitical conflict has reshaped global supply chains, energy markets, and consumer behavior— creating uncertainty across categories, channels, and regions.  The NIQ Next Conflict Response Framework is a practical, data‑led playbook designed to help FMCG and T&D leaders move beyond reactive firefighting and make faster, smarter decisions—now and next.  Access the full framework to understand what’s changing, what it means for your business, and how to respond with clarity and conviction. Download the framework now Resources Select the resources you would like to download. NIQ Next Conflict Response Framework Apr 2026 -------------------------------------------------------------------------------- Title: The Full View: Sweden Pet Industry URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/the-full-view-sweden-pet-industry/ Type: Insight Published: 2026-05-22T00:00:34+00:00 Modified: 2026-06-03T16:57:23+00:00 Description: Explore the Sweden Pet Industry and gain insights into channel performance across grocery, pharmacies, and pet specialists. Content: The Full View: Sweden Pet Industry The most comprehensive measurement of Pet Industry by adding Specialists operators both online and in-store, in one unified view. Get in touch Industries Get in touch Expanding visibility into Sweden’s pet market The Swedish pet market spans multiple retail formats, with sales distributed across grocery, service trade, pharmacies – and now the key pet specialists operators: Gaston, VetZoo, Arkenzoo, Zooplus, Granngården, Zoo, Dogman and Tinybuddy.se. Gaining a complete and consistent view across these channels requires broad high-quality measurement. The NIQ Sweden Pet measurement delivers a step‑change in visibility, bringing previously hidden sales into focus and enabling informed, confident decision‑making across the full pet ecosystem. Launching September 2026, this new index significantly expands NIQ’s pet coverage in Sweden, providing manufacturers and retailers with a more complete view of category performance across channels. Introduction  The Full View of Sweden’s Pet Market The Sweden Pet measurement brings together grocery, pet specialists, pharmacies and service trade to deliver unprecedented visibility across the total pet industry. The most complete Pet Market view Doubling coverage with leading Pet Specialists, delivering close to full market visibility across Sweden’s pet industry. click Unmatched granularity Detailed insight across categories, segments and price tiers – enabling clear trend tracking… -------------------------------------------------------------------------------- Title: Uber Eats: Powering Global Catalog Quality with NIQ Brandbank URL: https://develop.nielseniq.com/global/en/insights/success-story/2026/uber-eats-powering-global-catalog-quality-with-niq-brandbank/ Type: Insight Published: 2026-05-21T20:52:35+00:00 Modified: 2026-06-16T12:03:14+00:00 Description: Explore the Uber Eats NIQ Brandbank case study—how global catalog content was standardized to improve data quality, efficiency, and digital shelf experience. Content: Scaling catalog quality across markets As Uber Eats expanded globally, maintaining consistent, accurate, and complete product content became increasingly complex. Key challenges included:  Managing fragmented product data across regions   Improving inconsistent categorization and taxonomy standards   Filling gaps in product image and content coverage   Managing growing operational pressure to maintain quality at scale  These challenges could potentially impact both internal workflows and the end-user experience, making it harder to deliver a seamless and reliable digital storefront. The Solution: A partnership built on coverage, quality, and scale Uber Eats partnered with NIQ Brandbank to standardize and enhance product content across markets, beginning in the UK and expanding to the US, Canada, and globally.   Key elements of the solution included:  Comprehensive content coverage to close catalog gaps  High-quality product images and descriptions to improve shopper experience  Global taxonomy standardization to align categorization and reporting  Hands-on account management to support ongoing optimization  NIQ Brandbank became a core part of Uber Eats’ data ecosystem, ensuring product information remains complete, consistent, and continuously updated.  The Impact:   Driving efficiency, consistency, and better experiences  The partnership has delivered measurable improvements across multiple teams and markets:  Improved product completeness and consistency across regions  Highest content coverage achieved in the UK market  Operational efficiency  Reduced… -------------------------------------------------------------------------------- Title: The Festive Commerce Playbook: 12 Trends Driving E‑commerce Growth in India URL: https://develop.nielseniq.com/global/en/insights/report/2026/the-festive-commerce-playbook-12-trends-driving-e-commerce-growth-in-india/ Type: Insight Published: 2026-05-21T16:05:25+00:00 Modified: 2026-06-25T13:47:57+00:00 Description: Discover how festive and event-led moments are reshaping India’s e‑commerce growth, with insights on shopper behavior, premiumisation, and emerging trends. Content: Summary: India’s e‑commerce market is evolving rapidly - moving beyond episodic festive spikes to a more structural, always‑on growth engine. But festive still matters. In fact, it remains the single biggest value unlock moment - reshaping how consumers shop, upgrade, and spend. So, what’s driving growth today - and what will define the future? This NIQ thought leadership brings together data-backed insights on shopper behavior, category dynamics, and channel evolution to reveal how India’s e‑commerce ecosystem is transforming. From habit-led buying to event-driven spikes, the report breaks down the dual forces powering growth. Download the full report Resources Select the resources you would like to download. The Festive Commerce Playbook: 12 Trends Driving E‑commerce Growth in India  What you’ll learn:  E‑commerce growth is no longer driven by a single lever.  Habit loops (FMCG, Beauty) driving consistent demand  Event triggers (Mobiles, Electronics) driving scale spikes  Emerging markets and premiumization unlocking new value pools  Understanding this shift is critical to:  Plan for both peaks and base demand  Optimize category and channel strategies  Capture value across festive, events, and everyday consumption  Get the Full View of Festive Commerce  Access the report to understand: Where growth comes from, how consumers behave, and what brands need to do next.  Download the full report Resources Select the resources… -------------------------------------------------------------------------------- Title: Break Through to the Winners’ Side: India Edition URL: https://develop.nielseniq.com/global/en/insights/report/2026/break-through-to-the-winners-side-india-edition/ Type: Insight Published: 2026-05-21T15:55:27+00:00 Modified: 2026-05-22T15:17:18+00:00 Description: Discover how leading FMCG brands drive successful innovation with insights from NIQ BASES on breakthrough strategies, winning launches, and growth drivers. Content: Summary In a market defined by rapid change, evolving consumer needs, and rising competition, only a small fraction of innovations truly succeed. So what does it take to win in India? This report brings together winning innovation stories, data-backed insights, and proven strategies from India’s FMCG landscape. It reveals how leading brands are unlocking growth, creating new demand, and breaking through the clutter. Download the full report Resources Select the resources you would like to download. Break Through to the Winners’ Side: India Edition Report What you’ll learn:  What differentiates winning innovations in India  The 12 strategies driving breakthrough success  How to unlock new consumption occasions and unmet needs  Ways to build scale, repeat, and sustained growth  How to win in a disrupted, e‑commerce-first environment   In India’s fast-evolving FMCG market, incremental innovation is no longer enough. Winning brands are those that create disruption, not just respond to it.  Download the full report Resources Select the resources you would like to download. Break Through to the Winners’ Side: India Edition Report -------------------------------------------------------------------------------- Title: Webinar - Beyond Survival: Navigating Continuous Disruption with Smarter RGM URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/webinar-navigating-disruption-with-revenue-growth-management/ Type: Insight Published: 2026-05-20T15:45:28+00:00 Modified: 2026-06-30T09:05:45+00:00 Description: How to turn volatility into competitive advantage through smarter, more connected revenue growth management approaches. Content: Continuous disruption is now the context, not the exception. Growth hasn’t disappeared; it has shifted, as consumers prioritise value, enjoyment, health, and sustainability, reshaping demand and creating new pockets of opportunity and risk. For RGM leaders, the challenge is clear: move beyond reactive decision-making and make RGM a fully embedded, cross-functional capability, so the organisation can navigate complexity with precision and capture shifting growth opportunities. In this session, we’ll explore how to turn volatility into competitive advantage through smarter, more connected RGM approaches. What will you learn? Understanding the landscape, not just react Identify key performance drivers, including price and promotional elasticities, thresholds, and competitive gaps translating market shifts into clear actions. Explore “what-if” scenarios with confidence Leverage a single source of truth to simulate strategic levers and move from intuition to evidence-based decisions. Acting with precision and agility Build optimized, executable plans that shift teams from reactive adjustments to proactive decision-making. Build long term resilience Future-proof growth by optimizing portfolio architecture, pack and price strategies, and aligning with evolving consumer needs. Join our experts for an insightful session combining practical frameworks, real examples, and actionable recommendations to help you confidently operate in continuous disruption Whether you’re in RGM, marketing,… -------------------------------------------------------------------------------- Title: Why Sales Forecasting Matters More Than Ever In Innovation Planning URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/why-sales-forecasting-matters-more-than-ever-in-innovation-planning/ Type: Insight Published: 2026-05-20T14:04:48+00:00 Modified: 2026-05-26T18:27:25+00:00 Description: Improve innovation success with forecasting and data-driven planning strategies using NielsenIQ insights now. Content: What the 2026 World Cup means for consumer behavior  NIQ’s World Cup Hub helps marketers uncover high-value moments, optimize media, and measure real sponsorship impact across the full tournament cycle  Learn what Olympic insights revealed about consumer viewing and brand influence  Innovation growth presents strong opportunities, especially when supported by realistic, data-driven planning Sales forecasting brings teams together around a shared vision, enabling smarter investment, optimized production, and more confident decision-making In today’s competitive market, accurate forecasting empowers brands to move faster, reduce risk, and build stronger retailer partnerships Why Sales Forecasting Matters More Than Ever in Innovation Planning   Innovation has always been a powerful catalyst for growth, but today, the stakes are higher than ever. Across thousands of manufacturers in the U.S., LATAM and Europe, NIQ data shows that only 9% of companies grew their innovation sales last year, and just 51% of innovations managed to grow in Year 2. Despite the well‑established relationship between innovation growth and total company growth, most organizations continue to struggle with innovation performance, largely because they enter the market without the clarity, alignment, and realism that an accurate, objective forecast provides.  Forecasting is no longer just an analytical exercise; it is the foundation of best‑in‑class innovation planning.  The Reality: Innovation Growth Is Achievable, but Harder Than It Looks  Across… -------------------------------------------------------------------------------- Title: Winning National by Mastering Local URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/winning-national-by-mastering-local/ Type: Insight Published: 2026-05-20T13:26:07+00:00 Modified: 2026-06-02T13:09:53+00:00 Description: Learn how a localized growth strategy for emerging brands helps you scale smarter, target the right markets, and turn early traction into lasting growth. Content: For emerging brands, growth rarely arrives all at once. It builds gradually. A few high-performing stores. Early success in select cities. One neighborhood that begins to outperform expectations. That traction brings momentum. It also brings difficult decisions. Where should growth come from next? Which retailers deserve deeper investment? Which markets are ready to scale and which are not? This is where many challenger brands lose their edge. Expansion outpaces insight. Decisions rely on instinct or incomplete data. Resources stretch thin at precisely the moment discipline matters most. The growth challenge many brands discover too late   Early-stage brands rarely struggle because interest is lacking. They struggle because growth is pursued too broadly and too soon. Distribution expands ahead of demand. Promotions fail to resonate. National benchmarks mask strong local performance and hide areas of real opportunity. When budgets are limited, even a handful of missteps can stall momentum. Teams need clarity, not volume. They need answers that address the realities of growth. Where is demand already taking shape?Which stores are driving pull-through rather than relying on push?Which markets are ready for additional investment? Ready to scale smarter? Connect with our team to schedule a demo of how Precision Solutions can… -------------------------------------------------------------------------------- Title: From Omni to Intelligent: How AI is Shaping Content That Truly Connects URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/from-omni-to-intelligent-how-ai-is-shaping-content-that-truly-connects/ Type: Insight Published: 2026-05-19T19:51:07+00:00 Modified: 2026-06-02T22:16:16+00:00 Description: AI intelligent content in retail transforms the digital shelf, helping brands boost visibility, rankings, and shopper engagement with richer data. Content: The omnichannel era was just the beginning. As artificial intelligence rewrites the rules of consumer engagement, brands and retailers face a defining choice: evolve or be left behind. For the better part of a decade, "omnichannel" was the North Star of retail strategy. The goal was clear: show up everywhere your shopper might be - the supermarket shelf, the retailer app, the social feed, the voice assistant and deliver consistent, accurate, and compelling product content. It was an enormous operational undertaking, and the industry largely rose to meet it. Brands and retailers were at the heart of the transformation, ensuring that a shopper browsing online at midnight saw the same trusted information as one reading a label in the aisle the following morning. Consistency. Accuracy. Reach. The omnichannel model delivered on all three. Showing up everywhere is necessary but it is no longer sufficient. The rules have changed, and AI is reshaping what "good content" even means. The shift from omni to intelligent Omnichannel thinking was built around channels: managing the flow of content from brand to retailer to shopper across a number of touchpoints. Intelligent content is built around intent: understanding what a shopper needs at a precise moment… -------------------------------------------------------------------------------- Title: International Print Book Bestsellers Around the Globe - NIQ URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/international-bestsellers-in-2025/ Type: Insight Published: 2026-05-19T16:26:52+00:00 Modified: 2026-05-25T14:32:37+00:00 Description: Explore the latest trends in international print book bestsellers across 19 territories and discover what readers are enjoying. Content: Here at NIQ BookData, we collect print book sales data in 19 different territories (France, United Kingdom, Italy, Spain, Australia, Brazil, Poland, India, Netherlands, Belgium: Wallonia, Belgium: Flanders, Mexico, Switzerland: German language, Switzerland: Romandy, Portugal, Ireland, South Africa, Colombia, and New Zealand), and it’s always fascinating to dig into the differences and similarities between these markets, especially as online discovery connects readers around the world. One author that’s certainly connected a lot of readers is Freida McFadden, who had five of the top ten print books for 2025 across the territories we measure, based on combined sales for all editions and translations. The Housemaid was the runner-up in 2024 and managed to improve upon that in 2025, taking the overall top spot, with The Housemaid’s Secret moving up to second, from seventh in the previous year. They’re joined by The Housemaid is Watching and even novella The Housemaid’s Wedding, along with Never Lie from McFadden’s extensive list.   France played a significant role in those positions, contributing two-thirds of sales for the five McFadden titles altogether, more than double the country’s share of the total 2025 global market measure. One more title benefited from a large French share, Asterix in Lusitania, putting it at third in the global bestsellers, although it was also the overall bestseller for the year in Portugal and both Romandy and the German language Swiss market. The Secret of Secrets by Dan Brown wasn’t quite as concentrated in Europe as Asterix and McFadden’s books, with the broad split… -------------------------------------------------------------------------------- Title: Navigating South Korea’s On-Premise Opportunities URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/south-korea-on-premise-market-resilience-opportunities/ Type: Insight Published: 2026-05-19T08:59:00+00:00 Modified: 2026-05-15T16:05:57+00:00 Description: South Korea’s On-Premise sector is showing remarkable resilience in the face of ongoing economic pressures. Content: Economic pressure rises, but South Korea’s On Premise holds firm South Korea’s On-Premise sector is showing remarkable resilience in the face of ongoing economic pressures. Jaepil Sohn, NIQ Client Solution Director -South Korea, provides a comprehensive analysis of the market landscape, consumption patterns, and opportunities across channels, categories, and consumer behaviours, equipping suppliers, brands, and operators with the insights needed to develop strategies. In such a culturally influential market, the On-Premise industry displays strong health as well. Our research, including the OPUS and REACH surveys, show positive indicators for penetration: some 88% of consumers typically visit the On-Premise, up 2 percentage points (pp) versus one year ago and 3pp above the average of Asia-Pacific markets (APAC). Frequency is also high, with 61% of users visiting weekly (1pp above the global average), and spending is robust, too. The average monthly visitor spend is just under ₩255,000 (approximately $170), up 8pp year on year, with more than one in three people willing to trade up for a better-quality drink. The South Korean landscape, however, is not without its challenges. Total visitation to bars, cafés and restaurants is down 8.1% compared with one year ago, 2.7pp below the APAC average, and with only 18% of consumers… -------------------------------------------------------------------------------- Title: Panel Match Services: Unlock Better Data Linking & Consumer Insights URL: https://develop.nielseniq.com/global/en/insights/education/2026/panel-match-services/ Type: Insight Published: 2026-05-18T17:16:51+00:00 Modified: 2026-05-26T18:09:32+00:00 Description: Learn about panel match services with advanced data insights to improve accuracy and consumer research outcomes. Content: The CRM measurement challenge (and what’s often missing)  Retailers and manufacturers are investing heavily in first-party (1P) CRM data to power loyalty, personalization, promotions, and activation. But CRM and platform analytics typically reflect what customers do within a single environment. When those same customers shop across retailers and brands, teams can miss competitive overlap, whitespace opportunities, and off-platform outcomes, making it harder to separate true incrementality from shifted or displaced spend.  Why this is harder now: Shopping journeys are more fragmented across retailers, brands, and touchpoints, while CRM activation has become faster and more personalized. Measurement must keep up with shorter test-and-learn cycles, more precise targeting, and more complex shopping paths. That’s why connecting CRM to a more complete picture of shopping behavior matters.  A more complete approach to CRM measurement  NielsenIQ’s Panel Match Services connect a client’s 1P CRM to real-world shopping behavior—so teams can measure, learn, and activate with market context.  Panel Match is designed to deliver robust, actionable results by enabling teams to:   Leverage Omnishopper, the largest U.S. consumer panel, with access to billions of shopping trips. Delivers stable, projectable readouts with the depth to detect meaningful behavior differences (not just directional noise).  Connect behavior across retailers and brands. Reveals overlap, whitespace, and off-platform outcomes that single-environment analytics miss. Apply 1,700+ product and ingredient/claim… -------------------------------------------------------------------------------- Title: Why Traditional Brand Health Tracking Is Falling Behind URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/why-traditional-brand-health-tracking-is-falling-behind/ Type: Insight Published: 2026-05-17T12:39:34+00:00 Modified: 2026-07-08T07:31:18+00:00 Description: Brands face a fundamental shift: consumers still value brands, but they are far more selective about which ones earn their trust and wallet.  Content: In today’s market, brands face a fundamental shift: consumers still value brands, but they are far more selective about which ones earn their trust and wallet.  Under the pressure of inflation, economic uncertainty, and an overload of choice, decision-making has fundamentally changed. Shoppers are more deliberate, more flexible, and around 70% shop more carefully, with many switching between premium and budget options depending on the moment. This isn’t a temporary adjustment. It’s a reset in how decisions are made.  The growing disconnect between tracking and reality  While consumers have evolved, most brand health tracking has not.  For decades, marketers have relied on familiar metrics: awareness, consideration, preference, to assess brand performance. But these indicators increasingly struggle to explain real-world outcomes. Many organizations now face a persistent gap: strong tracker scores that fail to translate into growth.  The root issue is structural. Traditional brand tracking is built on a linear funnel logic, assuming consumers move predictably from awareness to purchase. Yet this is no longer how decisions are made.  Today’s journeys are fragmented, non-linear, and influenced across multiple touchpoints simultaneously. Consumers do not “progress” through stages; they navigate a dynamic set of trade-offs in real time and make contextual, trade-off-driven choices.   What brands really do today  In an environment of uncertainty and… -------------------------------------------------------------------------------- Title: Translate Content URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/dont-publish-translate-content/ Type: Insight Published: 2026-05-16T00:50:45+00:00 Modified: 2026-07-15T18:24:38+00:00 Description: Dont publish Dont publish Dont publish Dont publish Dont publish Dont publish Dont publish Dont publish Dont publish Dont publish Content: Cookie 及其他追踪技术 您的 Cookie 选择 1. 什么是 Cookie 和追踪技术？ Cookie 是您访问网站或移动应用程序时存储在您计算机上的小型数据文件 （统称“平台”）时，会与其他追踪技术（例如网络信标、像素、标签或 SDK）一同存储在您的计算机上，旨在使平台运行更高效，并提供有关您如何使用平台的报告信息（统称“Cookie”）。 我们可能会将 Cookie 用于记录保存及其他目的，以启用某些特性与功能，并收集有助于我们改进平台及更好地为您提供服务的额外数据。与许多其他平台类似，我们或我们的第三方广告和分析合作伙伴及服务提供商可能会使用 Cookie 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-------------------------------------------------------------------------------- Title: Visibility in the Age of AI: How Product Discovery Is Being Rewritten URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/visibility-in-the-age-of-ai-how-product-discovery-is-being-rewritten/ Type: Insight Published: 2026-05-14T23:30:52+00:00 Modified: 2026-06-03T22:02:10+00:00 Description: Visibility in the Age of AI: How Product Discovery Is Being Rewritten - NIQ: Explore how AI is. Explore NIQ. Content: Product discovery is entering a moment of tension. Artificial intelligence (AI) is rapidly disrupting the purchase journey at the very moment brands are competing harder than ever for attention, credibility, and conversion. As AI becomes more deeply embedded in how consumers gather and evaluate information, the stakes are rising for companies seeking to remain visible, relevant, and trusted. Fresh data from NIQ Consumer Life provides an up‑to‑date view of this evolving information landscape, shedding light on how consumers are engaging with AI today and what that means as expectations and behaviors continue to shift. From Curiosity to Confidence: Consumers Embrace AI AI is no longer a fringe feature of the digital experience. It’s quickly becoming a core layer of how consumers search, evaluate, and discover products. According to newly released data from NIQ Consumer Life, nearly six in ten U.S. consumers now rely on AI‑generated summaries at least some of the time when searching online and that share rises to about three quarters among Gen Z and Millennials. For some, especially younger generations, AI summaries not only shape first impressions, frame options, but can eliminate choices altogether by replacing deeper exploration. Roughly one in four Gen Z and Millennial consumers… -------------------------------------------------------------------------------- Title: Finding Stability in an Unstable Environment URL: https://develop.nielseniq.com/global/en/insights/report/2026/finding-stability-in-an-unstable-environment/ Type: Insight Published: 2026-05-14T13:48:53+00:00 Modified: 2026-05-25T15:55:43+00:00 Description: Explore how pricing, promotions, and pack architecture are reshaping FMCG growth in India amid inflation, GST 2.0, and changing consumer value behaviors. Content: Summary: India’s FMCG market is operating in a period of heightened volatility. Inflationary pressures, evolving consumer price sensitivity, GST 2.0 transitions, and shifting channel dynamics are reshaping how growth is delivered - and where value is captured or lost. NIQ’s Pricing and Promotion Thought Leadership – India Edition brings together data‑backed insights to help brands and retailers navigate this complexity. The report examines how Indian consumers are responding to price changes, promotions, and pack structures - and how these responses are influencing performance across categories and channels. Moving beyond headline price moves, the study highlights the growing importance of promotion effectiveness, price elasticity understanding, and price‑pack architecture in sustaining growth in a structurally cost‑conscious market. Download the full report Resources Select the resources you would like to download. Pricing & Promotion - India edition What you’ll learn:  How India’s FMCG growth has turned increasingly price‑led amid GST 2.0 and inflation pressures.   Which categories and channels are most sensitive to price changes - and which are not.   Why a large share of promotions fails to deliver true incremental value.   How Indian consumers are actively managing spend through trading down, bulk buying, and deal‑seeking.   Why price‑pack architecture is critical to protecting penetration and unlocking value growth.  As consumer behavior becomes more… -------------------------------------------------------------------------------- Title: India’s On‑Premise Opportunity: Trends, Growth & Consumer Shifts URL: https://develop.nielseniq.com/global/en/insights/report/2026/indias-on-premise-opportunity-trends-growth-consumer-shifts/ Type: Insight Published: 2026-05-14T13:34:30+00:00 Modified: 2026-05-25T18:30:13+00:00 Description: India’s On‑Premise Opportunity: Trends, Growth & Consumer Shifts - NIQ: Discover how India’s. Explore NIQ. Content: Nearly 7 in 10 Indian consumers visit restaurants, cafés, and bars at least once a quarter. Many do so weekly. On-premise is no longer a nice-to-have channel for beverage brands - it is where occasions are formed, where premiums are justified, and where brand preference is built before it shows up in retail data. Most brands are working with an incomplete picture of this channel. This report changes that. Access the full report and Insight Resources Select the resources you would like to download. India on-premise opportunity report What you will find inside:   Which occasions - food-led, drink-led, and event-led - actually drive spend, and how they differ across venue types  Where premiumization is real and where it is aspirational - and what that means for portfolio and pricing decisions  How channel dynamics differ across restaurants, bars, and cafés, and why a single on-premise strategy rarely works across all three  The outsized influence of bartenders and in-venue staff on consumer choice - and how to activate it  What frequency, experimentation, and occasion-based targeting look like in practice for brands winning in this market  Backed by NIQ's proprietary consumer research across India's on-premises landscape, this report gives brand and channel leaders the evidence to make smarter decisions - on where to invest, which occasions to own, and… -------------------------------------------------------------------------------- Title: Fiber: the next scalable growth engine for F&B? | NIQ URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/fiber-growth-engine-food-beverage-trends/ Type: Insight Published: 2026-05-14T13:11:07+00:00 Modified: 2026-05-21T14:32:51+00:00 Description: Fiber is driving growth in food and beverage, as consumers seek digestive health, convenience, and products that support everyday routines. Content: Book a Strategy Call  This Perspective uncovers why fiber demand is strong, but everyday consumption remains underdeveloped across Food and Beverage. Understanding how to shift fiber from intentional choice to routine behavior is critical to unlocking frequency and long-term growth. Book a call Why it matters   Understanding how to shift fiber from intentional choice to routine behavior is critical to unlocking frequency and long-term growth. Download the Perspective Resources Select the resources you would like to download. Fiber Growth perspective More than one-third of shoppers are actively trying to eat more fiber, yet usage remains tied to deliberate health decisions rather than routine habits. Most fiber dollars still come from low-gram products, while higher fiber formulations deliver stronger growth and clearer consumer value Fiber performs best when embedded into high-frequency categories like beverages and yogurt, where convenience supports repeat consumption. Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “More than one third of shoppers are actively trying to increase fiber intake, and fiber-stated products continue to outperform the broader Food and Beverage industry. Growing attention to digestive health and colorectal cancer is intensifying scrutiny… -------------------------------------------------------------------------------- Title: Men are re-engineering consumption around function | NIQ URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/men-consumption-functional-food-beverage-trends/ Type: Insight Published: 2026-05-14T10:11:19+00:00 Modified: 2026-05-14T13:01:00+00:00 Description: High-income men are reshaping food and beverage trends, prioritizing function, protein, and convenience over price and variety Content: Book a Strategy Call  This perspective reveals how men prioritize function, efficiency, and credibility when choosing food and beverages. Act now as growth concentrates among higher-income men and traditional volume drivers lose relevance fast. Book a call Why it matters   Men are reorganizing food and beverage decisions around daily utility, forcing brands to rethink value, assortment, and innovation. Download the Perspective Resources Select the resources you would like to download. How men are reshaping food and beverage growth around function Growth is increasingly driven By higher income men, reshaping pricing, pack architecture, and profit strategy. Functional benefits like protein, convenience, and clarity now outweigh promotion or brand breadth in purchase decisions. Beverages and AI-led Tools Are accelerating faster choice elimination, rewarding brands that prove usefulness instantly. Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “What stands out to me, as both a thought leader and a man, is how quickly I narrow my own choices when I shop. If a product doesn’t clearly explain what it does or why it’s worth my time, I move on without hesitation. Protein, functional beverages, and AI haven’t… -------------------------------------------------------------------------------- Title: The Black Friday Arc: Predictive Demand Signals for Consumer Tech Brands URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-black-friday-arc-predictive-demand-signals-for-consumer-tech-brands/ Type: Insight Published: 2026-05-13T16:12:49+00:00 Modified: 2026-05-25T21:17:11+00:00 Description: Predictive Black Friday insights for Consumer Tech brands. See which categories accelerate in November and how to plan smarter for peak season. Content: For the Tech & Durable (T&D) market, Black Friday is no longer a single day or even a single week - it's a Black Friday Arc of predictive demand signals. Key promotions (e.g. Black Friday, Singles' Day) are reinforcing November as the largest sales month in the T&D calendar - Black Friday week alone delivered +127% sales value vs. an average week in 2025, and the top 7 promotional events now account for 35% of full-year TCG sales (up from 10 weeks of activity in 2021 to 15 in 2025). Average prices during Black Friday month are higher than the annual average, indicating consumers are prioritizing premium products with stronger perceived value, rather than simply chasing the deepest discounts. Our forecasts highlight growth in Nov-26 to be most notable in Mobile computing category 112%, Deepfreeze category by 127% and for PTV category by 111%. Black Friday as a Predictive Signal - Not a One-Off For Consumer Tech brands, November performance increasingly forecasts:  Holiday season volume mix  Premium vs. entry-tier elasticity  Portfolio winners and laggards before Cyber Week  The strongest Black Friday-exposed categories often outperform well beyond the event itself, making early November data a critical planning input – not a post-mortem metric.… -------------------------------------------------------------------------------- Title: India’s Beauty Moment: Growth, Shifts & Strategies for 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/indias-beauty-moment-growth-shifts-strategies-for-2026/ Type: Insight Published: 2026-05-13T13:36:06+00:00 Modified: 2026-05-25T15:19:13+00:00 Description: India’s Beauty Moment: Growth, Shifts & Strategies for 2026 - NIQ: Explore India’s beauty market. Explore NIQ. Content: India’s beauty market is entering a powerful new phase of growth - driven by evolving consumer expectations, rapid channel shifts, and a redefinition of value.  Our latest thought leadership explores how beauty in India is transforming beyond traditional categories, with double-digit growth outpacing adjacent segments and new opportunities emerging across premiumization, wellness, and digital commerce.   From the rise of actives and naturals to the growing influence of e-commerce and social commerce, and the convergence of beauty and wellness, this report uncovers the key forces shaping the future of the industry.   Access the full report and Insight Resources Select the resources you would like to download. India’s Beauty Moment: Growth, Shifts & Strategies for 2026 What you’ll learn:  Why India is one of the fastest-growing beauty markets globally  How premiumization and affordability are redefining the value equation  The role of e-commerce, omnichannel, and digital-first brands in driving growth  Key trends like beauty-wellness convergence, AI-led experiences, and social commerce  Where the next wave of innovation and investment opportunities will emerge  Whether you’re a brand leader, retailer, or market strategist, this report provides a clear view of how to win in India’s dynamic beauty landscape.  Access the full report and Insight Resources Select the resources you would like to download. India’s Beauty Moment: Growth, Shifts & Strategies for 2026 -------------------------------------------------------------------------------- Title: La fórmula que impulsa Home Care URL: https://develop.nielseniq.com/global/es/insights/report/2026/la-formula-que-impulsa-home-care-marca-consumidor-y-retailers-en-sintonia/ Type: Insight Published: 2026-05-13T11:00:37+00:00 Modified: 2026-05-25T18:09:17+00:00 Description: Descubre cómo marcas, consumidores y retailers impulsan juntos el crecimiento del mercado Home Care. Content: El momento de Home Care El mercado de Home Care vive un momento de transformación. Cambian los hábitos de consumo, el equilibrio entre marca y distribución, el rol del precio y la promoción, y también los canales que conectan con el shopper. NielsenIQ analiza las claves que están marcando el crecimiento del sector en España, poniendo en sintonía a marca, consumidor y retailers para identificar dónde se genera valor hoy y cómo capturarlo mañana. Los grandes motores de cambio en el Home Care actual Se identifican tres grandes ejes que están redefiniendo el sector en España: Descubre cómo está evolucionando realmente el sector de Home Care en España, qué dinámicas están impulsando el crecimiento hoy y qué tendencias marcarán el futuro inmediato para marcas y retailers. Un consumidor más racional, pero que sigue valorando la calidad El consumidor pasa más tiempo en casa y es más consciente del gasto, lo que le lleva a priorizar la asequibilidad. Sin embargo, la calidad, la funcionalidad y la experiencia del producto siguen siendo determinantes en la decisión de compra dentro de Home Care. El crecimiento por la disponibilidad, la frecuencia y la promoción La demanda del mercado se mantiene resiliente gracias a más… -------------------------------------------------------------------------------- Title: Traditional Trade in South Africa URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/why-street-level-retail-visibility-matters-more-than-ever-in-south-africa/ Type: Insight Published: 2026-05-12T14:27:44+00:00 Modified: 2026-05-20T15:39:33+00:00 Description: Why Street‑Level Retail Visibility Matters More Than Ever in South Africa - NIQ: South Africa’s. Explore NIQ. Content: Ready to turn insights into action?   Book a call with our experts to explore how NIQ can help you unlock growth in traditional trade Contact Us South Africa has around 190,000 Traditional Trade outlets: spazas, independent grocers, liquor stores, taverns, and many others. Around R170 billion in FMCG sales moves through those outlets every year. The channel is growing faster than formal retail, and nearly 80% of South African households shop there regularly. Despite this, most FMCG strategies are still built around Modern Trade or outsourced to third-parties. The gap between where growth is happening and where attention is focused is exactly why some brands are losing ground. Growth in the channel doesn't mean growth for your brand Break Traditional Trade performance down by brand and you see dramatic variation. Within the same category, in the same period, some brands are growing strongly while competitors are flat or in decline. The channel is growing, but it is not lifting everyone. Part of the reason is structural, because Traditional Trade is a fundamentally more concentrated environment than Modern Trade: The Traditional Trade shelf is not what you're used to ▸  In one category in Modern Trade, around 41 SKUs account for 80% of… -------------------------------------------------------------------------------- Title: Foodservice Price Index March 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/foodservice-price-index-march-2026/ Type: Insight Published: 2026-05-12T11:18:24+00:00 Modified: 2026-05-12T11:19:10+00:00 Description: Foodservice Price Index March 2026 - NIQ: Analyze March 2026 foodservice price movements and. Explore NIQ. Content: The Food Service Price Index fell to 150.4 in March 2026, recording a sharp month on month decline of -1.4%. While this represents one of the strongest monthly deflationary movements in recent periods, it must be viewed as a momentary respite rather than a sustained market correction. The exclusive Foodservice Price Index is produced by Prestige Purchasing and NIQ, using foodservice data drawn from 10.7m transactions per month. It contains myriad insights and information pertinent to the foodservice sector and is essential reading for anyone seeking to keep ahead of price trends and understand why they occur. More information on specific categories is available on a subscription basis. For further information, contact Prestige Purchasing on 01908 222678 or stuart.read@prestige-purchasing.com. Download report Resources Select the resources you would like to download. NIQ Foodservice Price Index Snapshot March 2026 By clicking submit below, you consent to allow NIQ to store and process the personal information submitted above to provide you related content or service requested. You may unsubscribe from NIQ communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy. -------------------------------------------------------------------------------- Title: Webinar: RegioGraph Tips and Tricks URL: https://develop.nielseniq.com/global/en/insights/events/2026/webinar-regiograph-tips-and-tricks/ Type: Insight Published: 2026-05-12T10:03:29+00:00 Modified: 2026-05-12T09:54:56+00:00 Description: Watch our RegioGraph webinar and learn tips, shortcuts, and smart workflows to create professional maps faster and more efficiently. Content: RegioGraph Tips and Tricks: Work Faster, Map Smarter RegioGraph Tips and Tricks is a compact, hands-on on-demand webinar where we show you how to work with the geomarketing software faster and far more efficiently. Get to know RegioGraph and learn how to streamline your daily workflows, make smarter use of key features, and create clear, compelling maps in just a few clicks. Discover practical shortcuts, often-overlooked functionalities, and proven workflows that help you save time and get professional results with minimal effort. What you can look forward to: Practical tips you can apply immediately in your daily work Powerful features that are frequently overlooked but deliver significant time savings Simple ways to create professional, meaningful maps in no time This webinar is ideal for anyone who wants to get more out of RegioGraph and take their map creation to the next level. Watch the on-demand webinar now! Watch the webinar Thank you for your interest! Watch the on-demand webinar Speaker: Nicole Lahr+49 911 395 2617nicole.lahr@nielseniq.com RegioGraph RegioGraph is a geomarketing software with a wide range of analysis tools that allows you to visualize your business data on a digital map. Combined with the included NIQ purchasing power data, you gain… -------------------------------------------------------------------------------- Title: Winning in South Korea: Turning On-Premise pressure into brand growth URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/winning-in-south-korea-turning-on-premise-pressure-into-brand-growth/ Type: Insight Published: 2026-05-11T10:00:00+00:00 Modified: 2026-05-25T19:01:01+00:00 Description: Korea has rich potential for beverage brand growth despite pressure on consumers’ spending, with millennials and premium categories among the key targets. Content: Content The state of play in Korea's On-Premise NIQ’s unique combination of sources highlights Koreans’ passion for bars and restaurants. Nearly nine in ten (88%) consumers typically visit the On-Premise, and 61% do so weekly. Encouragingly, these numbers are up year-on-year, and they are also slightly ahead of global averages. Spending has risen too, by 8% to an average of ₩254,288 per month.  However, some Koreans are cutting back on their On-Premise visits as household costs are rising fast. Total visitation has dropped by 8.1% in the last year, and while nearly a fifth (18%) of consumers expect to go out more often over the next year, a higher number (22%) plan to go out less. Nearly three quarters (73%) say their disposable incomes have either fallen or stayed the same in the last 12 months.   Pressure on spending is being amplified by high inflation in businesses’ costs and heavy competition for consumers’ attention. This makes it vital for operators and suppliers to understand the latest trends in Korea’s market and grasp opportunities when they emerge.  Drinks categories: Ups and downs  The spending squeeze has pushed volumes of spirits and soju in 2025 to 10.6% below the levels of 2024, while beer was down by 8.1%. Some of these sales are shifting to at-home consumption, as Off-Premise volumes in these three categories have held up better. Bars and restaurants are vital platforms for influencing these Off-Premise sales, because 60% of consumers are… -------------------------------------------------------------------------------- Title: Space Planning Webinar - NIQ URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/spaceman-evolving-to-unlock-value/ Type: Insight Published: 2026-05-11T08:38:31+00:00 Modified: 2026-07-15T13:15:04+00:00 Description: Modernize space planning, reduce operational complexity or better understand the role of cloud and AI/ML in merchandising Content: Space planning teams are under pressure to move faster, collaborate better, and make decisions with greater confidence. At the same time, many organizations still face common barriers: complex local deployments, heavy IT dependency, fragmented data, manual workflows, and limited ability to scale automation and AI/ML across teams and markets.   In this webinar, we explore how Spaceman is evolving to help address these challenges through cloud deployment, centralized data, intelligent automation, and AI/ML-enabled capabilities. The session will focus on practical client needs: simplifying deployment, improving governance, reducing manual effort, enabling better collaboration, and creating a stronger foundation for future space planning innovation.   We will also share how cloud-based environments and AI/ML capabilities can support a more connected merchandising process, from planning to execution, compliance visibility, and smarter decision-making.   What you will learn If your organization is looking to modernize space planning, reduce operational complexity, improve collaboration, or better understand the role of cloud and AI/ML in merchandising, this session will provide a practical view of what is possible today and what is coming next.     Webinar overview: Date: 23rd June 2026 @ 11am CET   Presenters:  Sergio Hernando, Jonas Parmhed, and Jonathan Craven, NIQ Strategic Analytics and Insights Request the recording Resources Select the resources you would… -------------------------------------------------------------------------------- Title: Ocean’s Halo Growth Story: Innovating With NIQ Data URL: https://develop.nielseniq.com/global/en/insights/success-story/2026/oceans-halo-niq-data-growth-innovation/ Type: Insight Published: 2026-05-08T18:38:54+00:00 Modified: 2026-07-08T15:39:56+00:00 Description: Learn how Ocean’s Halo used NIQ Byzzer data to drive innovation, optimize packaging, and grow at Walmart. Content: From Purpose‑Driven Vision to Data‑Backed Growth Co‑founded by Robert Mock, Ocean’s Halo has always been driven by purpose. With a deep commitment to sustainability, the brand made a bold early move—becoming the first in the category to remove plastic trays from its seaweed snack packaging. The decision resonated strongly with both consumers and retailers, reinforcing Ocean’s Halo’s values-led brand positioning. But as the business scaled, intuition alone was no longer enough. The team needed credible, granular data to validate decisions, tell a compelling retail story, and confidently fuel the next phase of growth.  “NIQ Byzzer has been a game changer for our organization, it  gave us the credibility and comprehensive data we needed to tell our story and make smarter decisions.” Winning at Walmart with Shopper-Led Innovation NIQ Byzzer | Walmart Total | T. Seaweed Snack & Brands | T. Units, $ Market Share and Velocity | Latest 52 Weeks w/e 01-03-2026 One of Ocean’s Halo’s most compelling growth stories is its collaboration with Walmart. Using NIQ data, the team identified emerging flavor trends and partnered with Walmart to launch exclusive seaweed snack SKUs tailored to shopper demand. At Walmart from 2024–2025, Ocean’s Halo represents approximately 95% of seaweed snack unit sales, underscoring… -------------------------------------------------------------------------------- Title: Mixed April for drinks sales but LAD categories shine in the sun URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/mixed-april-for-drinks-sales-but-lad-categories-shine-in-the-sun/ Type: Insight Published: 2026-05-08T14:50:00+00:00 Modified: 2026-05-25T15:39:13+00:00 Description: Mixed April for drinks sales but LAD categories shine in the sun - NIQ: Brighter weather has helped. Explore NIQ. Content: Unsettled weather made it an up-and-down April for Britain’s pubs, bars and suppliers, according to NIQ’s latest Daily Drinks Tracker.   The Tracker, powered by CGA intelligence, shows average sales in managed venues in the week to Saturday 25 April were 4.1% ahead of the equivalent period in 2025. This positive performance coincided with a spell of warm and dry weather that brought many consumers out to pub gardens and terraces for the first time this year. However, that encouraging week was sandwiched by negative trading. Sales in the weeks to Saturday 18 April and Saturday 2 May were down year-on-year by 4.8% and 4.3% respectively. Both these weeks featured more mixed weather, including lower than usual temperatures in some parts of Britain that may have kept people inside.  Weekly comparisons in the Tracker are skewed by Easter, which fell early in April in 2026 but later in the month in 2025. However, the combined results suggest that taken as a whole, drinks sales were broadly flat year-on-year, with boosts from stronger days and public holidays offset by quieter periods.   April’s bursts of sunshine created good conditions for Long Alcoholic Drinks (LAD) categories at points in April. Beer sales in the week to 25 April were 7.1% ahead of 2025, while cider rocketed 19.2% as drinkers sought refreshment. Wine was the most consistent of the major categories, with sales rising by 2.9% and 1.1% in the weeks to Saturday 25 April and Saturday 2 May. Soft drinks were down in… -------------------------------------------------------------------------------- Title: How big sporting events boost drinks sales URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/how-big-sporting-events-boost-drinks-sales/ Type: Insight Published: 2026-05-08T14:50:00+00:00 Modified: 2026-05-25T18:37:35+00:00 Description: The 2026 Six Nations gave pubs, bars and suppliers a more limited sales uplift than in previous years, while stout and earlier dayparts felt the biggest boosts. Content: New insights from NIQ’s expert analysis of the rugby tournament’s impact on trading trends by matchday, category and daypart are revealed. While the benefit to sales was smaller this year, the data reveals the huge value of big sporting occasions to the On-Premise ahead of football’s FIFA World Cup in June and July.  Content Drinks sales: The final score  Across all Six Nations fixtures, total drinks sales by value were 4.1% lower than on the equivalent days in the 2025 tournament. This is broadly in line with NIQ data that shows the On-Premise battling for year-on-year growth in general this year, with many consumers keeping a tight lid on their spending.   A breakdown of sales shows there was growth on only three of the nine matchdays. Two of these came in the first fortnight, reflecting strong interest at the start of the tournament. Sales rose 3.9% on Saturday 7 February, when England, Scotland and Wales were all in action; and by 5.2% on Saturday 14 February, when England played Scotland in one of the tournament’s highest profile games. The second of these also benefited from Valentine’s Day, which sustained sales beyond the rugby.  However, growth tailed off towards the conclusion of the tournament – partly because England’s chances of winning the tournament soon ended. Sales on the last two matchdays on Saturday 7 and… -------------------------------------------------------------------------------- Title: Geomarketing compendium: NIQ Retail Purchasing Power - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/free-compendium-niq-retail-purchasing-power/ Type: Insight Published: 2026-05-08T08:45:27+00:00 Modified: 2026-05-08T08:45:34+00:00 Description: How is retail purchasing power regionally distributed within 28 different countries? Find out in our free map compendium. Content: How is retail purchasing power distributed within different countries across the world? Find out in our free compendium with maps for 28 countries. Download the compendium NIQ compendium How is retail purchasing power distributed regionally across 28 countries? Find out in our free compendium: Download the compendium Download our free compendium with 28 illustrative maps and find out how retail purchasing power is regionally distributed. NIQ Retail Purchasing Power refers to the portion of general purchasing power available for retail spending. The data reveals the composite demand potential for brick-and-mortar, online and mail-order retail for a given region. The purchasing power figures refer to consumers' places of residence rather than points of sale. Knowing about the regional distribution of spending potential allows you to tailor your sales and marketing endeavors according to the consumer preferences of particular regions. The resulting insights give you a decisive competitive advantage for all location-related decisions. Whether planning or evaluating locations, optimizing your direct marketing or managing your sales, NIQ Retail Purchasing Power comprises a value basis for your decisions in many countries across the world. Feel free to contact us for more information or a personalized consultation. T +49 911 395 2600geomarketing.gfk@smb.nielseniq.com -------------------------------------------------------------------------------- Title: NIQ Perspective: Gas Prices and the Delayed Cost Impact on Home, Family & Baby URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-gas-prices-and-the-delayed-cost-impact-on-home-family-baby/ Type: Insight Published: 2026-05-07T16:18:03+00:00 Modified: 2026-05-11T20:31:54+00:00 Description: Gas price impact on Home, Family and Baby categories extends beyond the pump. Learn how delayed inflation reshapes demand, pricing, and value strategy. Content: Book a Strategy Call  This perspective uncovers how gas price spikes create delayed inflation and demand shifts across Home, Family, and Baby. Fuel volatility is back, and the cost shock lingers.  Book a call Why it matters   When gas prices rise, the impact reaches far beyond fuel. For Home, Family, and Baby categories, the real pressure shows up later in budgets, baskets, and buying behavior. Download the Perspective Resources Select the resources you would like to download. Gas prices HFB perspective Gas price shocks do not end at the pump Home, Family, and Baby inflation peaks later and stays elevated longer. Household budget pressure Drives more planning, deal-seeking, private label adoption, and channel shifts without eroding essentials. Strong value architecture Clearer entry price points, and stock-up solutions help brands defend volume and loyalty. Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “Gas price volatility does not stop at the pump. The downstream impact on Home, Family, and Baby is delayed, sustained, and deeply tied to how families plan, budget, and manage essentials.”  -Darren Seifer Vice President, Thought Leadership, Home, Family & Baby, NielsenIQ   Why meet… -------------------------------------------------------------------------------- Title: La revolución de la comida lista para consumir URL: https://develop.nielseniq.com/global/es/insights/analysis/2026/la-revolucion-de-la-comida-lista-para-consumir/ Type: Insight Published: 2026-05-07T16:10:31+00:00 Modified: 2026-05-25T19:34:21+00:00 Description: La revolución de la comida lista para consumir - NIQ: Descubre c�mo la comida lista para consumir est�. Descúbrelo. Content: Hay cambios de consumo que llegan haciendo ruido… y otros que avanzan en silencio hasta que, de pronto, se vuelven inevitables. La comida lista para comer pertenece a este segundo grupo: ya no es un recurso puntual, sino una respuesta estructural a cómo vivimos, trabajamos y organizamos el día a día. El supermercado se consolida como una opción clara de restauración, con platos preparados y puntos calientes que han crecido un 11% en ventas respecto al año anterior (3.750 millones de euros). Este fenómeno responde a una transformación profunda en los hábitos de consumo, impulsada por la búsqueda de comodidad, ahorro de tiempo y adaptación a nuevas rutinas familiares. Estos y otros insights están disponibles en nuestro informe “Comida lista para consumir. Del súper a la mesa”. Completa el formulario abajo para descubrir cómo acceder al reporte. Penetración masiva y perfiles protagonistas El 82% de los hogares españoles compra comida preparada, y cuatro de cada diez recurren a ella más de una vez al mes. Los jóvenes y las familias con hijos pequeños lideran esta tendencia, con tasas de penetración que superan el 90%. Para estos perfiles, la comida lista para comer es mucho más que una solución rápida: es… -------------------------------------------------------------------------------- Title: Retailer Data to Value Maturity: From Insight to Action to Value URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/retailer-data-to-value-maturity-from-insight-to-action-to-value/ Type: Insight Published: 2026-05-06T15:26:48+00:00 Modified: 2026-05-25T14:24:26+00:00 Description: Retailer Data to Value Maturity: From Insight to Action to Value - NIQ: This on‑demand NIQ webinar. Explore NIQ. Content: Webinar Retailer Data to Value Maturity: From Insight to Action to Value Now Available On-Demand Retailers today generate vast volumes of sales and loyalty data — yet many still struggle to translate insights into consistent, measurable commercial outcomes.  This on‑demand NIQ webinar explores how retailers can progress along the Data‑to‑Value maturity journey, moving beyond insight generation to effective execution and real business impact.  Whether you joined the live session or missed it, this recording provides practical frameworks, best‑practice execution models, and real retailer examples you can apply to your own organization.  Watch the recording Resources Select the resources you would like to download. Webinar: Retailer Data to Value Maturity What You’ll Learn  In this session, NIQ experts cover:  The Retailer Data‑to‑Value Maturity Model and how to assess your current position  Execution styles, best practices, and common challenges retailers face  Why effectiveness is the foundation of successful data activation  How NIQ Activate enables Data‑to‑Value maturity, illustrated through a real use case  A customer success story demonstrating measurable outcomes  This session is practical and execution‑focused — designed to help retailers move from insight to action.  Watch the recording Resources Select the resources you would like to download. Webinar: Retailer Data to Value Maturity Meet Your Speakers  Lubomir Mechura Activate GTM Lead Hanan Cohen Activate Sales Engineering Lead Peter Kurucz Retail Analytics Lead Together, they bring hands‑on experience helping retailers across Eastern Europe,… -------------------------------------------------------------------------------- Title: Quality on Tap: How Draft Drives Occasions and Spend URL: https://develop.nielseniq.com/global/en/insights/report/2026/quality-on-tap-how-draft-drives-occasions-and-spend/ Type: Insight Published: 2026-05-06T10:15:00+00:00 Modified: 2026-05-06T11:25:47+00:00 Description: Discover why draft beer continues to drive spending, value perception and consumption in the US On-Premise market. Content: Draft now generates more than half of beer volumes in the US On-Premise thanks to interest in its taste and value, new research from NIQ and Draftline Technologies reveals.  Quality on Tap: The Draft Beer Report indicates that draft attracts 53.1% of all sales by volume, an increase of 2 percentage points in just two years. Its share of sales by value now stands at 49.9%, meaning it is set to overtake bottles or cans for dollar spend in US bars, restaurants and other venues.  The Draft Beer Report is packed with expert insights about key trends in draft beer and reasons for its appeal, including: Draft market snapshot Why Draft earns more Draft segments, imports and demographics Reasons why Beer drinkers choose Draft Draft: Occasions and Daypart dynamics Non-Alc beer on Draft A Retailer's guide on Draft maintenance Download the report to read more! Download report Resources Select the resources you would like to download. Quality on Tap: How Draft drives occasions and spend -------------------------------------------------------------------------------- Title: Map of the Month: Industry Density, Germany 2026 URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/map-of-the-month-industry-density-germany-2026/ Type: Insight Published: 2026-05-06T08:38:20+00:00 Modified: 2026-05-25T21:17:02+00:00 Description: Our Geomarketing Map of the Month for May shows the regional distribution of industry density in Germany in 2026. Content: Our Geomarketing Map of the Month for May shows the regional distribution of industry density in Germany in 2026. According to the latest NIQ Base Data, the industry density, i.e. the number of industrial employees per 1,000 inhabitants, is above average especially in the old federal states. By a wide margin, the district of Wolfsburg ranks first, with 465 out of every 1,000 residents employed in the industrial sector. The best-ranked district in eastern Germany is the Ilm-Kreis district, with 111 industrial employees per 1,000 inhabitants, placing it only 58th overall. By contrast, the German capital Berlin ranks just 379th out of all 400 urban and rural districts, with an industry density of 20. At the bottom of the ranking is the district of Potsdam, where industry density is the lowest at only 3 industrial employees per 1,000 inhabitants. Download the map in high-resolution JPG format... The map may be freely distributed and reproduced if the following attribution is included: "Illustration: NIQ Geomarketing". Further insights into NIQ Geomarketing's market data offering can be found here. -------------------------------------------------------------------------------- Title: Bild des Monats: Industriedichte, Deutschland 2026 URL: https://develop.nielseniq.com/global/de/insights/infographic/2026/bild-des-monats-industriedichte-deutschland-2026/ Type: Insight Published: 2026-05-06T07:37:13+00:00 Modified: 2026-05-25T21:17:01+00:00 Description: Das Geomarketing Bild des Monats für Mai zeigt die regionale Verteilung der Industriedichte in Deutschland im Jahr 2026. Content: Das Geomarketing Bild des Monats für Mai zeigt die regionale Verteilung der Industriedichte in Deutschland im Jahr 2026. Laut den aktuellen NIQ Basiszahlen ist die Industriedichte, also die Industriebeschäftigten je 1.000 Einwohner, vor allem in den alten Bundesländern überdurchschnittlich hoch. Mit Abstand auf dem ersten Platz liegt der Stadtkreis Wolfsburg, wo 465 von 1.000 Einwohnern in der Industrie beschäftigt sind. Der erste ostdeutsche Kreis ist mit dem Ilm-Kreis und 111 Industriebeschäftigten je 1.000 Einwohner erst auf Platz 58 zu finden, während die Bundeshauptstadt Berlin unter allen 400 Stadt- und Landkreisen mit einer Industriedichte von 20 lediglich auf Rang 379 liegt. Schlusslicht ist der Stadtkreis Potsdam, wo die Industriedichte mit nur 3 Industriebeschäftigten je 1.000 Einwohnern äußerst gering ausfällt. Karte als hochauflösendes JPG herunterladen... Alle Bilder sind zur Veröffentlichung freigegeben. Bitte geben Sie als Quelle "Grafik: NIQ Geomarketing" an. Weitere Insights von NIQ Geomarketing finden Sie hier. -------------------------------------------------------------------------------- Title: La K-Beauty au Canada : d’une tendance de niche à un levier stratégique de croissance  URL: https://develop.nielseniq.com/global/fr/insights/analysis/2026/la-k-beauty-au-canada-dune-tendance-de-niche-a-un-levier-strategique-de-croissance/ Type: Insight Published: 2026-05-05T14:31:51+00:00 Modified: 2026-05-25T16:39:42+00:00 Description: La K-Beauty au Canada : d’une tendance de niche à un levier stratégique de croissance - NIQ. Découvrez NIQ. Content: L’essor de la K-Beauty au Canada redéfinit déjà le paysage concurrentiel de l’industrie de la beauté. Longtemps confinées aux détaillants spécialisés et à une base d’adeptes précoces, les marques coréennes de soins de la peau sont désormais solidement implantées sur le marché canadien. Cette progression repose sur une forte croissance des ventes, une distribution élargie et une clientèle jeune et diversifiée à la recherche de soins performants à des prix accessibles. Selon les données de NielsenIQ, les ventes de K-Beauty au Canada ont atteint 164 millions de dollars en 2025, en hausse de 57 % par rapport à l’année précédente, surpassant largement la croissance globale du marché de la beauté. Cette dynamique place le Canada parmi les marchés de K-Beauty à la croissance la plus rapide à l’extérieur de l’Asie. Une croissance rapide et une empreinte de marques en expansion La croissance ne se limite pas à quelques marques phares. Si des noms bien établis comme Laneige, COSRX, Dr. Jart+ et Innisfree continuent d’afficher des gains à deux chiffres, ce sont les marques plus récentes et en forte accélération qui génèrent une part importante de la croissance incrémentielle grâce à l’expansion de leur distribution dans les canaux de masse, les… -------------------------------------------------------------------------------- Title: K‑Beauty in Canada: From Niche Trend to Strategic Growth Engine URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/k-beauty-in-canada-from-niche-trend-to-strategic-growth-engine/ Type: Insight Published: 2026-05-05T13:56:45+00:00 Modified: 2026-05-25T18:26:37+00:00 Description: K‑Beauty in Canada: From Niche Trend to Strategic Growth Engine - NIQ: Explore how K-Beauty is. Explore NIQ. Content: K‑Beauty’s rise in Canada is already reshaping the competitive landscape of the beauty industry. Once limited to specialty retailers and early adopters, Korean beauty brands are now firmly embedded in the Canadian market, driven by strong sales growth, expanded distribution and a young, diverse consumer base seeking performance‑driven skincare at accessible price points. According to NielsenIQ data, K‑Beauty sales in Canada reached $164 million in 2025, growing 57% year over year, significantly outpacing total beauty market growth. This momentum positions Canada as one of the fastest‑accelerating K‑Beauty markets outside Asia. Rapid Growth, Broadening Brand Footprint Growth is not limited to a handful of hero brands. While established names such as  Laneige, COSRX, Dr. Jart+ and Innisfree continue to post double‑digit gains, newer and fast‑scaling brands are driving incremental growth as they expand distribution across mass, beauty specialty and online channels. Brands including Beauty of Joseon, Skin1004, ma:nyo, Torriden and D’Alba Piedmont  recorded outsized growth in the past year, in some cases exceeding triple‑digit increases. Expanded availability — rather than price inflation — has been the primary growth lever, indicating that Canadian consumers are still in the discovery phase when it comes to the category. Distribution Sets K‑Beauty Apart From Prestige  K‑Beauty’s path to… -------------------------------------------------------------------------------- Title: Best Brands Austria 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-brands-austria-2026/ Type: Insight Published: 2026-05-05T13:46:01+00:00 Modified: 2026-05-25T15:53:56+00:00 Description: Explore the Best Brands Austria 2026 awards, recognizing brands that excel economically and emotionally in the consumer market. Content: Best Brands Austria 2026 Best Brands Austria Am 27. April 2026 wurden die Best Brands Awards 2026 in Wien von Serviceplan Group Austria, NielsenIQ, ProSiebenSat.1, PULS 4, Kronen Zeitung, RMS, Gewista, Weischer.Cinema Austria und Sacher verliehen. Ausgezeichnet wurden jene Marken, die nicht nur wirtschaftlich erfolgreich sind, sondern auch emotional überzeugen: Marken, die strahlen, im Gedächtnis der Konsument:innen bleiben und mit Innovation sowie positiven Erlebnissen verbunden werden. Das Besondere an Best Brands: Nicht die subjektive Meinung einer Jury entscheidet über die Gewinner, sondern ausschließlich die Konsument:innen selbst. Best Brands ist der einzige Marketingpreis für Marken, der auf einer repräsentativen empirischen Studie basiert. Die Studie wird von NIQ durchgeführt und misst die Markenstärke anhand zweier zentraler Kriterien: den tatsächlichen wirtschaftlichen Erfolg einer Marke sowie die psychologische Attraktivität in der Wahrnehmung der Konsument:innen – und damit die Basis für ihren zukünftigen Erfolg. Wie wird eine Best Brand datenbasiert ermittelt?Entdecken Sie die einzelnen Award‑Kategorien und erfahren Sie, wie auf Basis von Daten entschieden wird, welche Marken zu den Besten gehören. Hier finden Sie weitere Informationen zur Studie. Review 2026 Best Brands 2026 Interesse an einem Deep Dive in die Ergebnisse? Für eine tiefere Analyse und einen Markenvergleich können Sie einen Deep‑Dive‑Report anfordern.Formular ausfüllen –… -------------------------------------------------------------------------------- Title: Ciclo de vida del planograma – Crea el futuro que quieres    URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/ciclo-de-vida-del-planograma-crea-el-futuro-que-quieres/ Type: Insight Published: 2026-05-05T07:49:35+00:00 Modified: 2026-05-05T08:18:57+00:00 Description: Ciclo de vida del planograma – Crea el futuro que quieres - NIQ: Descubre c�mo optimizar y. Explore NIQ. Content: Únete a nosotros para una demostración del ciclo completo de vida de los planogramas con Planogram Life Cycle: la vía hacia una gestión de espacio más inteligente y eficiente.   Diseñado para retailers y fabricantes, tanto si ya utilizas Spaceman como si estás explorando herramientas avanzadas de gestión de espacio, esta sesión te llevará a través del ciclo de vida completo de creación de planogramas, automatización y optimización.   Nuestros expertos mostrarán cómo los conocimientos basados en datos y la automatización avanzada pueden transformar tu estrategia de merchandising y ayudarte a construir el futuro comercial que deseas.   ¿Qué aprenderás? Cómo el ciclo de vida del planograma y la automatización transforman el proceso de planogramas de principio a fin. Descubre cómo la creación automatizada de planogramas agiliza los flujos de trabajo, mejora la precisión y garantiza una ejecución coherente en tiendas y equipos.   Cómo identificar y aplicar oportunidades en el espacio disponible. Aprende cómo la analítica integrada detecta espacios en blanco, brechas de rendimiento y oportunidades de crecimiento a nivel de categoría, directamente a través de tu proceso de planogramas.   Cómo fortalecer tu estrategia de merchandising de principio a fin. Entiende cómo el entorno unificado de Spaceman mejora la el lineal, optimiza el surtido y simplifica tareas de merchandising, desde la creación hasta la ejecución y la validación.   Cómo una asignación de espacios más inteligente genera verdadero impacto. Explora ejemplos reales de cómo las organizaciones mejoran tanto los procesos como los ingresos… -------------------------------------------------------------------------------- Title: Greener Tails Ahead: Sustainability Gets Real in Pet Care URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/greener-tails-ahead-sustainability-gets-real-in-pet-care/ Type: Insight Published: 2026-05-04T22:11:12+00:00 Modified: 2026-05-05T14:04:15+00:00 Description: Sustainable Pet Care Trends reveal how packaging, ingredients, and transparency are reshaping growth as pet parents demand greener choices without compromise. Content: Sustainability in pet care has moved beyond promise and positioning. It is now a proven growth lever, but only when done with clarity and care.  Pet parents are actively trying to live more sustainably, and pet owners over index versus the general population. Certified sustainable pet care sales reached $2.6B, with strong growth across animal welfare, sustainable seafood, upcycled ingredients, and sustainable packaging. These claims consistently outperform the total pet care category, even as overall growth moderates. Sustainability, rather than slowing, is concentrating. But this is not a blank check moment. Cost pressure is real. Nearly three quarters of pet parents say the cost of owning a pet is higher than last year, and value still rules. Winning brands are not asking pet parents to choose between sustainability and affordability. They are making sustainability feel essential, intuitive, and worth it.  When pet parents think “green,” they think simple and actionable. Recyclable packaging. Recycled materials. Less waste. Nearly half of pet owners say the manufacturing stage matters most when judging environmental impact, yet confusing and crowded claims erode trust. Clear instructions and transparent sourcing build it. Simplification is emerging as the next competitive advantage.  Packaging sits at the center of this shift. Sustainable packaging is no longer just innovation. It is becoming compliance. With extended producer responsibility laws… -------------------------------------------------------------------------------- Title: From Trade Spend to Growth Engine: Why Disconnected Pricing Tools Are Costing Manufacturers More Than Time  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/from-trade-spend-to-growth-engine-why-disconnected-pricing-tools-are-costing-manufacturers-more-than-time/ Type: Insight Published: 2026-05-04T20:02:05+00:00 Modified: 2026-06-09T09:25:59+00:00 Description: From Trade Spend to Growth Engine: Why Disconnected Pricing Tools Are Costing Manufacturers More Than. Explore NIQ. Content: For most CPG manufacturers, trade spend is the second-largest line item and the least optimized. Promotional budgets get set by what happened last year. Pricing decisions get validated in spreadsheets that can't model cross-retailer dynamics. If scenario planning happens, it’s disconnected from the systems that finance, sales, and category teams use. When conditions shift, which they do constantly, the decisions that follow tend to be reactive and poorly informed.  The gap between manufacturers who can act on pricing data quickly and those who can't is widening. Speed is increasingly where competitive positioning gets made or lost.  What changed in CPG pricing, and why old playbooks don't hold   Between 2021 and 2023, CPG value sales climbed 13% while volume fell 6%, the gap sustained by price. By 2024, that dollar sales growth had dropped to a three-year low of 2.5%. Manufacturers that held prices through the inflationary period, through increases, pack-size adjustments, and selective promotion, have mostly exhausted those levers. What's left is the slower, harder work of rebuilding volume with shoppers who comparison-shop categories they used to buy on autopilot.  Private label has picked up durable share across multiple categories. Brand switching has become habitual for a generation of shoppers recalibrated by inflation. A price increase that might have held for two quarters now triggers volume loss within weeks. Pricing decisions that used to get reviewed quarterly need… -------------------------------------------------------------------------------- Title: Amazon Perishables: What the Data Shows URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/amazon-grocery-same-day-delivery-early-signals-in-perishables-performance/ Type: Insight Published: 2026-05-01T16:53:07+00:00 Modified: 2026-05-25T21:16:55+00:00 Description: Amazon's same-day grocery expansion is reshaping how shoppers buy perishables. See which categories are gaining traction and what's driving growth. Content: Understanding Perishables Performance More than six months after expanding same-day delivery, Amazon has made it easier for shoppers to buy Perishables (Fresh, Refrigerated, and Frozen). Early indicators suggest progress, though outcomes vary by category.   Second in a Series: Temperature State with an Omni Lens  This is the second article in a NielsenIQ series that uses Temperature State and the Omnishopper panel (our largest consumer panel) to explore key questions in U.S. food retail. The first installment focused on Grocery Center Store (Shelf Stable items) and separated perception from in-market results (Introducing Temperature State: A New Omni Lens for Food). Here, we look at what Amazon’s same-day delivery expansion signals for Perishables engagement Same-day delivery reduces friction for Perishables  On August 13, 2025, Amazon launched same-day grocery delivery across more than 1,000 U.S. cities, extending coverage to 2,300+ locations by December. The move directly addressed common barriers to buying Perishables online—tight delivery windows, a smoother cart experience, and order minimums.  Early indicators suggest progress. By year-end, Amazon reported that Fresh Fruit accounted for many of its top 10 best-selling grocery items [1]—suggesting that more shoppers are becoming comfortable buying select Perishables online. To put that progress in context, let’s start by looking at how Temperature State organizes grocery purchases.  How Temperature… -------------------------------------------------------------------------------- Title: The Asian Consumer: Nuance, Value, and the Next Dollar URL: https://develop.nielseniq.com/global/en/insights/education/2026/the-asian-consumer-nuance-value-and-the-next-dollar/ Type: Insight Published: 2026-05-01T13:05:07+00:00 Modified: 2026-05-25T17:06:38+00:00 Description: Asian American CPG purchasing behavior reveals how value, culture, and channel choice shape growth and loyalty for consumer packaged goods brands. Content: Asian Americans are one of the fastest-growing consumer segments in the U.S., but growth alone does not translate into automatic CPG wins. Behind the topline numbers sits a consumer whose purchasing behavior is shaped by immigration journeys, cultural continuity, economic caution, and a precise definition of value. For brands, relevance and loyalty are earned. Today, more than half of Asian Americans are immigrants, and nearly two-thirds speak a language other than English at home. Even among those born in the U.S., cultural ties remain strong and highly localized. Ethnicity-specific enclaves exist in every region, often sustaining distinct cuisines, shopping habits, and retail ecosystems far beyond traditional coastal markets. This is not a monolith, but a rich mosaic, and CPG strategies that flatten it risk missing the shelf entirely. Spending Power Meets Spending Restraint  Asian Americans over‑index in education and higher-income households, yet their total CPG spend trails the market. NIQ data shows Asian consumers spend less per buyer and shop fewer occasions than the total panel. The gap is not about the ability to spend, but about consumer intent.  Asian consumers are more cautious in today’s economy. Inflation, healthcare costs, global policy, and job security rank higher as concerns than other groups. In response, Asian households are more… -------------------------------------------------------------------------------- Title: Leading Through Uncertainty: Turning Volatility into Confident Decisions Across EEMEA  URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/leading-through-uncertainty-turning-volatility-into-confident-decisions-across-eemea/ Type: Insight Published: 2026-04-30T21:23:02+00:00 Modified: 2026-05-25T21:16:58+00:00 Description: Leading Through Uncertainty: Turning Volatility into Confident Decisions Across EEMEA - NIQ: NIQ Next. Explore NIQ. Content: Across Eastern Europe, the Middle East, and Africa, disruption is not a temporary phase—it is the business environment. Geopolitical conflict, economic volatility, supply insecurity, and rapidly shifting consumer behavior are redefining how markets operate and how growth decisions are made.  In these conditions, many organizations fall into reactive firefighting—responding to immediate issues without the clarity to distinguish short‑term noise from long‑term reality. Yet the most resilient companies across EEMEA are proving that even in unstable environments, better, faster decisions are possible.  The difference lies in visibility.  More info about NIQ Next here When Partial Views Fail, Full Visibility Wins  In conflict‑affected and high‑uncertainty markets, traditional data sources often tell an incomplete story. Sales declines may reflect availability constraints rather than weakening demand. Consumer shifts may be driven by forced substitution, not lost loyalty. Promotions may underperform simply because products are not on shelf.  NIQ Next Consulting — integrating NIQ’s full view capabilities—creates a single, connected reality. By linking what is selling, who is buying, and what is available, organizations gain the clarity needed to separate distortion from truth.  This level of insight is critical across EEMEA, where volatility, infrastructure gaps, and supply disruption can mask real growth opportunities—or exaggerate risks.  From Reaction to Repeatable Decision‑Making  Insight alone is not enough in uncertain environments. What leading organizations need… -------------------------------------------------------------------------------- Title: Beauty, Recalibrated: Inside Asian American Beauty Behavior URL: https://develop.nielseniq.com/global/en/insights/report/2026/the-asian-beauty-consumer/ Type: Insight Published: 2026-04-30T21:11:47+00:00 Modified: 2026-05-04T18:25:07+00:00 Description: Beauty, Recalibrated: Inside Asian American Beauty Behavior - NIQ: More than half of Asian Americans. Explore NIQ. Content: More than half of Asian Americans are immigrants—and nearly half have lived in the U.S. for over two decades—reshaping how culture, loyalty, and consumption evolve over time. Asian American consumers represent one of the most dynamic and complex growth segments in the U.S. market, shaped by cultural diversity, immigration experience, and a wide spread of income and education levels. While population growth and overall spending power remain strong, current economic pressures—including inflation, tariff anxiety, and global uncertainty—are influencing how this group prioritizes purchases. The result is a thoughtful, value‑conscious consumer who continues to spend, but with greater intention, fewer trips, and clearer expectations around quality, utility, and authenticity.  Growth Slows, Selectivity Rises in Asian Beauty Within beauty, Asian consumer spending is still growing +7.5%, but momentum has slowed relative to the total U.S. market, which is up +9.6%. Dollar growth has decelerated as shoppers react to higher prices and economic uncertainty, particularly in discretionary and luxury segments. Even so, beauty remains an important category, supported by higher‑than‑average spend per buyer, 13% higher compared to the average consumer. This reflects not a pullback from beauty altogether, but a recalibration—where consumers are more selective, consolidating purchases, and focusing on products that deliver proven performance and long‑term value. In fact, this shopper behavior is reflected in channel preferences for Asian consumers. This… -------------------------------------------------------------------------------- Title: Blocks for Pages URL: https://develop.nielseniq.com/global/en/insights/report/2026/blocks-for-pages/ Type: Insight Published: 2026-04-30T20:27:26+00:00 Modified: 2026-05-20T14:51:47+00:00 Description: Empowering CMOs to rise above the pressure, and lead what’s next  NIQ’s CMO Outlook: Guide to 2026 brings together the perspectives of marketing leaders worldwide to help CMOs find clarity… Content: Empowering CMOs to rise above the pressure, and lead what’s next  NIQ’s CMO Outlook: Guide to 2026 brings together the perspectives of marketing leaders worldwide to help CMOs find clarity in a landscape shaped by tighter budgets, rising expectations, fragmented data, and accelerating AI. Powered by NIQ’s Full View™, it highlights where to focus, strengthening brand resilience, elevating creative impact, connecting insights across channels, and moving with confidence through growing complexity. [embed]https://nielseniq.wistia.com/medias/0x4r3bts1v[/embed] How NIQ can help Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis a urna pretium, elementum turpis venenatis, sollicitudin velit. Pellentesque metus justo, pretium non erat ut, tempus vehicula sem. Sed suscipit venenatis laoreet. Curabitur ut faucibus massa. In efficitur sed magna eu dignissim. Duis sit amet elit luctus, euismod dolor ut, commodo odio. In tellus libero, finibus et nibh vitae, lacinia pharetra ante. Vestibulum eu orci lacinia, venenatis justo id, pellentesque ipsum. Etiam id sapien eget libero dapibus lacinia vitae quis elit. Donec dictum massa in sapien viverra, eu porta metus commodo. Sed magna mauris, commodo et sem non. You need clarity to navigate a consumer landscape full of uncertainty. We can provide it. NIQ’s Consumer Outlook report helps CPG and Tech & Durables leaders understand the… -------------------------------------------------------------------------------- Title: Retail 2030 Unleashed: Fetching the Future of Pet Stores  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/retail-2030-unleashed-fetching-the-future-of-pet-stores/ Type: Insight Published: 2026-04-30T18:29:08+00:00 Modified: 2026-05-01T15:08:03+00:00 Description: Pet Retail 2030 explores how pet stores are evolving into omnichannel hubs, experience centers, and fulfillment engines shaping the future of pet care shopping. Content: As pet care barrels toward 2030, the role of physical retail is shifting fast. It’s not moving away from relevance but taking steps toward responsibility. The data is clear: pet parents are shopping more fluidly across channels, but the most valuable shoppers are omni by design. Sixty-five percent of pet care buyers straddle in-store and online, accounting for nearly eighty-five percent of spend. Seamless commerce is not just a “nice-to-have,” but it is now the minimum baseline to a credible industry presence.  Online is gaining share across every pet category, yet stores still matter where immediacy, expertise, and reassurance are required. Nearly one-third of pet parents say immediate need blocks online shopping entirely. Young pet parents under 35 remain heavy in-store shoppers, especially in pet specialty. A clear indication of mission-based behavior.  Retail 2030 reshapes the pet store around three defining roles Fulfillment centers  Where speed wins. Same day pickup, local inventory, and micro fulfillment turn stores into competitive advantages. Product showrooms  Where AI compresses choice. As discovery shifts to mobile and agentic AI, visible assortment shrinks. The winners will be products that earn recommendation through clarity, relevance, and attributes. Pet plus owner experiences Where differentiation lives. Services, trusted people, and private brands give stores meaning beyond transactions. Experiences build loyalty in a world where products are increasingly commoditized. Pet parents are time constrained, value driven, and overloaded with information. The future favors retailers who… -------------------------------------------------------------------------------- Title: Drinks sales edge back to growth in early April but cost fears mount URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/drinks-sales-edge-back-to-growth-in-early-april-but-cost-fears-mount/ Type: Insight Published: 2026-04-30T14:36:51+00:00 Modified: 2026-05-25T14:15:52+00:00 Description: Drinks sales edge back to growth in early April but cost fears mount - NIQ: Brighter weather has. Explore NIQ. Content: NIQ’s Daily Drinks Tracker, powered by CGA intelligence, shows average sales in managed venues in the last full week of March, to Saturday 28 March, were down by 0.9% year-on-year. This was followed by a drop of 6.1% in the following seven days to Saturday 4 April—though comparisons were distorted by the boost of very warm weather and Mother’s Day celebrations during that week in 2025. The run-in to Easter was also hit by Storm Dave, which kept many people indoors over the start of the crucial long weekend.   However, the better weather that followed helped managed venues to recover some footfall in the week to Saturday 11 April. Average sales were 3.3% up year-on-year over these seven days—exactly the same as the UK’s rate of inflation in March, according to the Consumer Prices Index.   The three-week period continues the pattern of tough trading conditions and limited drinks sales growth for pubs, bars and suppliers in 2026. Consumers’ spending confidence has been sapped further by the effects of the war in the Middle East on the prices of their energy-related costs including petrol, food and drink.   The Daily Drinks Tracker shows soft drinks were the best performing segment in early April. Sales rose by 8.6% in the week to 11 April, suggesting that some consumers might be looking to save money by switching from alcoholic categories. Soft drinks performed notably better than both beer (up 3.3%) and cider (down 3.1%). Spirits dropped by 0.7%, though this represents an improvement on general trends this year.   Rachel Weller, NIQ powered by… -------------------------------------------------------------------------------- Title: Smart List Test URL: https://develop.nielseniq.com/global/en/insights/education/2026/smart-list-test/ Type: Insight Published: 2026-04-30T11:59:24+00:00 Modified: 2026-05-12T15:44:15+00:00 Description: Content: -------------------------------------------------------------------------------- Title: Canetas Emagrecedoras e o impacto no consumo brasileiro URL: https://develop.nielseniq.com/global/pt/insights/analysis/2026/como-as-canetas-emagrecedoras-estao-redesenhando-o-consumo-no-brasil/ Type: Insight Published: 2026-04-29T16:35:03+00:00 Modified: 2026-04-29T18:37:36+00:00 Description: Canetas Emagrecedoras e o impacto no consumo brasileiro: Entre os lares usuários de canetas. Descubra NIQ. Content: "Canetas emagrecedoras" já redefinem o orçamento e os hábitos de consumo dos brasileiros Um estudo inédito da NielsenIQ mostra que o impacto das "canetas emagrecedoras" já vai muito além da saúde e começa a se materializar de forma clara no orçamento dos consumidores brasileiros. Entre os lares que compram medicamentos injetáveis à base de GLP‑1, como essas “canetas”, 84% relatam impacto moderado a alto no orçamento mensal, enquanto 62,2% admitem ter despriorizado outros gastos para acomodar o custo do tratamento na rotina. Essa reorganização financeira se reflete diretamente nos hábitos de consumo. Quando questionados sobre quais despesas perderam espaço após o início do tratamento, “saídas a bares” lideram as citações, mencionadas por 62,3% dos respondentes. Na sequência aparecem gastos com Serviços (56,6%), Restaurantes (54,9%), Lazer (50,0%) e, em menor escala, Mercado (16,4%). Dentro de “Mercado”, o efeito também é perceptível. Bebidas alcoólicas despontam como a categoria mais despriorizada, seguida por Indulgências, Bebidas Não Alcoólicas, Básicos, Higiene Pessoal e Limpeza, indicando que o ajuste de orçamento atinge tanto itens discricionários quanto categorias do dia a dia. As mudanças no padrão alimentar acompanham esse movimento. Com a popularização do uso de GLP‑1, itens indulgentes perdem espaço: 76,9% dos entrevistados afirmam ter reduzido… -------------------------------------------------------------------------------- Title: Winning Where It Matters: Why Local Precision Is Now a Growth Imperative for CPG Brands URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/winning-where-it-matters-why-local-precision-is-now-a-growth-imperative-for-cpg-brands/ Type: Insight Published: 2026-04-29T05:43:00+00:00 Modified: 2026-05-14T23:10:01+00:00 Description: Winning Where It Matters: Why Local Precision Is Now a Growth Imperative for CPG Brands - NIQ: We’re. Explore NIQ. Content: Growth used to follow predictable patterns. Today, it doesn’t. Shoppers move fluidly between channels, retailers, and neighborhoods. Categories shift from month to month. And strategies built on national or regional averages increasingly miss the mark where it counts most: in the local markets where real buyers make real decisions. The brands winning in this new environment share one common capability: the ability to see, understand, and act on local demand with precision. That’s exactly what NIQ’s Precision Solutions was built to deliver. The Consumer Landscape Is Outrunning Traditional Planning   Consumer behavior is evolving faster than annual planning cycles can keep up. Preferences, values, and buying patterns are fragmenting across generations, income levels, and cultural groups. Meanwhile, shoppers are dispersing their spend across more banners, formats, and channels than ever before. Historically, CPG teams have kept pace by stitching together multiple disconnected datasets. But manual integration slows decisions and creates blind spots, especially when trying to identify where opportunity is emerging and why performance shifts from store to store. The consequences can be harsh.  Brands overinvest in low-yield areas and underinvest where growth is actually happening.  Why “Good Enough” National Planning No Longer Works Averages flatten what matters: Neighborhood-level differences in demographics and spending… -------------------------------------------------------------------------------- Title: Kick-Off Effect: How FIFA World Cup 2026 is Reshaping TV Sales Dynamics URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/kick-off-effect-how-fifa-world-cup-2026-is-reshaping-tv-sales-dynamics/ Type: Insight Published: 2026-04-28T17:32:32+00:00 Modified: 2026-04-30T18:13:42+00:00 Description: NIQ data reveals how FIFA World Cup 2026 will reshape global TV sales - peak timing, regional dynamics & the premium opportunity for T&D brands. Content: The FIFA World Cup 2026 is the largest tournament ever staged: 48 nations, 104 matches, and the longest schedule in the event’s history. For the Tech & Durables industry, it represents a once-every-four-years commercial window that brands cannot afford to misread.  Yet NIQ data tells a nuanced story: record scale on paper, structurally dampened impact in practice. Time-zone headwinds for Europe and Asia, decelerating FIFA sales cycles, and a challenging macro backdrop all complicate the picture. With NIQ’s global market intelligence across more than 40 countries’ TV panel markets, brands can move past the noise - identifying the real peak window, the right segments, and the regions where the opportunity is sharpest.  Why FIFA 2026 Demands a Different Playbook  Global consumer markets are dynamic and fragmented. A tournament that spans 48 countries and 104 matches creates an extraordinary breadth of demand signals - but not all demand is equal. Without granular, real-time intelligence, brands risk over-investing in markets where the uplift will be modest and under-capitalizing on the regions where it will be strongest.  For TV manufacturers, retailers, and media buyers, the challenge is the same: translate tournament excitement into sell-out momentum at the right time, in the right markets, at the right price points.  “FIFA 2026 is the biggest tournament on paper and the most… -------------------------------------------------------------------------------- Title: Global Advisory Board URL: https://develop.nielseniq.com/global/en/insights/report/2026/global-advisory-board/ Type: Insight Published: 2026-04-28T16:21:15+00:00 Modified: 2026-04-30T14:34:43+00:00 Description: All materials from our Global Advisory Board sessions are available here for your reference. Access presentations, reports, and supporting data curated for your review. Content: Global advisory board - April 2026 Your exclusive resource hub These assets are confidential and intended exclusively for Global Advisory Board members. Please do not distribute externally. Click any document below to download.  Value of Consumer   A proactive deep dive into where consumer wallets are going and how CPG brands will need to adapt. Download PDF Value of Intelligence  North America spotlight  Download PDF Value of Intelligence  China spotlight re-visit   Download PDF Value of Intelligence  The future of Consumer Intelligence.  Download PDF Value of Activation AI and Innovation  Download PDF Value of Activation  Turning data into commercial advantage Download PDF For more Information Contact us directly via email Contact us here -------------------------------------------------------------------------------- Title: Global Bartender Report 2026 URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/global-bartender-report-2026-how-to-win-behind-the-bar/ Type: Insight Published: 2026-04-28T10:48:35+00:00 Modified: 2026-06-22T10:56:13+00:00 Description: The global On‑Premise is a high‑engagement environment, with bartenders playing a pivotal role in shaping consumers’ drinks choices Content: The power behind the bar   Behind every great serve is a trusted voice and in the On‑Premise, that voice is the bartender. Bartender recommendations don’t just influence choice; they can make or break drinks brands. When a bartender reaches for one bottle over another, they’re signalling quality, confidence and credibility in a moment that truly matters. For consumers scanning a back bar, that suggestion can be the difference between defaulting to the familiar or trading up to something new. That’s why engaging frontline teams is so powerful. Bartenders aren’t passive distributors; they’re brand gatekeepers. Suppliers who invest in understanding what motivates them unlock meaningful advocacy. Training, smart incentives, and genuine relationship‑building are key levers that turn awareness into recommendation. Unlock bartender engagement | 88% of bartenders globally typically make a drinks recommendation every shift | 95% of bartenders say the guest will order that recommended drink most times or more BarSights is the largest study into hospitality professionals globally, surveying 1,750 hospitality professionals around the world, allowing for comprehensive insights into a crucial audience for you and your brands. The study is strengthened by working with bartender associations, through capturing high-quality responses from committed hospitality recipients. BarSights powers our Global… -------------------------------------------------------------------------------- Title: Path to Impact: Winning the Consumer Journey URL: https://develop.nielseniq.com/global/en/insights/multimedia/2026/path-to-impact-winning-the-consumer-journey/ Type: Insight Published: 2026-04-28T02:32:49+00:00 Modified: 2026-04-28T02:33:24+00:00 Description: Path to Impact: Winning the Consumer Journey Explore expert-led insights on evolving consumer expectations, strategies to win shoppers, optimize channels, and future-proof growth.    Subscribe Path to Impact: Winning the Consumer Journey  Consumer behavior… Content: Path to Impact: Winning the Consumer Journey Explore expert-led insights on evolving consumer expectations, strategies to win shoppers, optimize channels, and future-proof growth.    Subscribe Path to Impact: Winning the Consumer Journey  Consumer behavior is evolving faster than ever. From affordability and sustainability to omnichannel complexity and innovation, tech brands need actionable insights to stay ahead.  Path to Impact presents an expert-led video series designed to help you decode shopper motivations, map fragmented journeys, and build strategies that convert. Each episode delivers insights backed by NIQ data - giving you the clarity and confidence to act.  [embed]https://fast.wistia.com/embed/medias/hjdra3dwgl/swatch[/embed] Navigating Shifting Consumer Expectations  Discover what drives today’s shoppers and how to adapt your strategy.  Consumer expectations have transformed, and they’re not going back.   In this episode, Frank Landeck, Global Lead Tech & Durables - NIQ Next Consulting, explores what’s driving this shift and how brands can adapt to stay relevant.   You’ll discover why affordability is about perceived value, not just price, how sustainability has moved from niche to mainstream, and why convenience is now a baseline expectation.   Frank also unpacks how trust and simplicity are overtaking traditional drivers like brand prestige, and what this means for your messaging, product design, and retail approach.  Book a strategy session  More videos [embed]https://fast.wistia.com/embed/medias/hjdra3dwgl/swatch[/embed] Navigating Shifting Consumer Expectations Consumer expectations have transformed, and they’re not going back.    In this episode,… -------------------------------------------------------------------------------- Title: The Next Tech Reset: Inside the Shift to Intelligent Ecosystems URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-next-tech-reset-inside-the-shift-to-intelligent-ecosystems/ Type: Insight Published: 2026-04-27T22:19:01+00:00 Modified: 2026-06-01T17:54:04+00:00 Description: MWC 2026 highlights the shift to intelligent ecosystems. Key signals on agentic AI, on-device intelligence, and ecosystem-led innovation. Content: The Next Tech Reset: Inside the Shift to Intelligent Ecosystems MWC 2026 highlights the shift to intelligent ecosystems. Key signals on agentic AI, on-device intelligence, and ecosystem-led innovation.  Talk to an expert Driving performance through intelligent analytics The tech industry is entering a new era defined by intelligence and integration. At Mobile World Congress 2026, it was clear from the themes on display that this shift is rapidly reshaping how technology is designed and monetized. MWC has long served as a barometer for technology trends, and in 2026 it offered a clear message for industry leaders. Intelligence is now central to devices and platforms, and value is driven by connected ecosystems. This article highlights key signals for 2026 and onwards - agentic AI, on‑device intelligence, and ecosystem innovation - to guide leaders on technology strategy and competitive growth.  The Business Context: Why This Shift is Happening Now The signals from MWC 2026 reflect more than rapid technological progress - they point to mounting structural pressures across the device ecosystem. Rising component and memory costs are pushing prices up or forcing specification trade‑offs, especially in entry‑ and mid‑tier devices, accelerating the shift toward differentiation through software, intelligence, and experience rather than hardware alone.  At the same time, logistics and energy volatility continue to compress margins,… -------------------------------------------------------------------------------- Title: Agentic Commerce Insights | NIQ & DSI URL: https://develop.nielseniq.com/global/en/insights/education/2026/shelf-intelligence-ai-consumer-choice/ Type: Insight Published: 2026-04-27T15:41:58+00:00 Modified: 2026-07-03T09:33:48+00:00 Description: Explore early signals and emerging perspectives on agentic commerce, based on NIQ consumer research and DSI’s experience in AI adoption. Content: Early Signals of a Shift Toward Agentic Commerce AI is becoming a new layer of influence in commerce shaping how shoppers discover, evaluate, and choose products before they ever click “buy.” NIQ and the Digital Shelf Institute explore what that means for brands, the digital shelf, and the growing gap between shopper behavior and organizational readiness. For years, brands have competed to win search placement, optimize content, and drive conversion across retailer platforms. But the digital shelf is evolving. Today, consumers are increasingly turning to generative AI to research products, summarize reviews, compare options, and streamline decision-making along the path to purchase. NIQ and DSI research shows that 68% of consumers use generative AI at least monthly, 34% use it to research products, and 23% use it to summarize reviews. This is more than a technology trend, it signals a deeper shift in how choice is shaped online. As AI becomes part of the shopping journey, brands are no longer optimizing only for people and retailer algorithms. They are beginning to compete in an environment where AI also influences what gets surfaced, compared, and considered. This report explores that shift and the early movement toward agentic commerce, where AI takes… -------------------------------------------------------------------------------- Title: Hospitality Market Monitor | April 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/hospitality-market-monitor-april-2026/ Type: Insight Published: 2026-04-27T13:00:00+00:00 Modified: 2026-05-25T15:50:00+00:00 Description: Britain’s number of licensed premises dropped 0.3% in the first quarter of 2026, the latest Hospitality Market Monitor reveals. Content: Hospitality loses three sites a day in tough first quarter of 2026. Soaring costs for businesses and consumers led to a 0.3% drop in Britain’s number of licensed premises in the first quarter of 2026, the latest Hospitality Market Monitor reveals.   The report from NIQ, powered by CGA intelligence, shows there were 98,609 outlets at the end of March 2026—305 fewer than in December 2025, and an average of 3.4 net closures per day. It is a second successive quarter-on-quarter drop and suggests that momentum of closures in hospitality is starting to build.  Download the latest report for more information. Download report Resources Select the resources you would like to download. NIQ Hospitality Market Monitor April 2026 -------------------------------------------------------------------------------- Title: The Commerce Revolution: Where East Meets West | NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/commerce-trends-intelligence/ Type: Insight Published: 2026-04-27T11:49:41+00:00 Modified: 2026-07-14T14:08:34+00:00 Description: Explore consumer insights, buying behavior, and demand signals shaping global commerce across East and West retail markets. Content: Report The Commerce Revolution: Where East Meets West How Eastern platform innovations and Western retail media are converging to reshape the global commerce landscape—and defining commerce intelligence along the way Download full report Thanks for your interest. The Commerce Revolution: Where East Meets West (PDF, 8.5 MB) Download full report Thanks for your interest. The Commerce Revolution: Where East Meets West (PDF, 8.5 MB) Key takeaways  Commerce is evolving beyond channels but is benefiting from the infrastructure built to support channel-driven growth. It’s transitioning into an integrated system where consumer discovery, transaction, and fulfillment move as a unit.  The East’s and West’s paths are now running in parallel, forming complementary halves where the strength of each will fuel the next wave of growth for brands and retailers.  The fastest-growing “channels” (live commerce, social commerce, and quick commerce) no longer operate in silos. Consumers will increasingly expect these experiences to feel integrated and to guide them through a cohesive shopping journey.  A competitive edge will belong to brands that can leverage best-in-class data to operate within this unified system—transforming that data into commerce intelligence that shapes how demand is generated, captured, and measured.  A welcome from Marta Cyhan-Bowles Commerce is no longer evolving in channels—it’s being rebuilt as a connected… -------------------------------------------------------------------------------- Title: Category Killers: From Assortment to Experiences in 2026 URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/category-killers-from-assortment-to-experiences-in-2026/ Type: Insight Published: 2026-04-24T16:07:46+00:00 Modified: 2026-04-24T19:24:13+00:00 Description: Category killers have evolved. Discover how attribute‑led assortments, omnichannel design, and retail experiences drive growth in 2026. Content: Category Killers: From Assortment to Experiences in 2026  By Steve Zurek: VP of Thought Leadership, Category and Shopper Insights  Webinar Access the Session [embed]https://nielseniq.wistia.com/medias/qnhq3k4x03[/embed] Category killers have evolved: How attribute‑led portfolios and omnichannel design are driving growth today.   Experience that converts: Why Gen Z and Millennials pay for experiential retail—and how to deliver it.   From insight to action: Ten predictions turned into practical moves to modernize category strategy and prove incrementality. Webinar description Category killers aren’t dead, they’ve evolved. In this session hosted by CMA | SIMA, Steve Zurek explores how “category killer” retailers are reshaping growth through attribute-led portfolios, omnichannel journey design, and experiential retail that Gen Z and Millennials will pay for. We’ll unpack ten retail predictions and connect them to practical moves to help you advance your plans to modernize category strategy, prove incrementality, and future‑proof collaboration with retail partners.  Why Speak With an NIQ Strategist?   Turn these insights into concrete actions for your portfolio.   Identify the attributes, claims, and experiences that matter most to your shoppers.   Benchmark your digital + in-store experience against leading retailers.   Pinpoint the biggest growth opportunities across pricing, retail media, packaging, and journey design.   Talk to an Expert   Book a call with an agent and turn insights into action Contact us -------------------------------------------------------------------------------- Title: Beauty Retail Choices: How Shopper Priorities Shift Across Prestige, Mainstream, and Online Pure Play Retailers URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/beauty-retail-choices-how-prestige-shopper-priorities-shift-across-prestige-mainstream-and-online-pure-play-retailers/ Type: Insight Published: 2026-04-24T14:43:41+00:00 Modified: 2026-05-25T18:34:45+00:00 Description: Prestige beauty shoppers share trust as a foundation, but retailer choice shifts by channel—experience, value, and convenience drive growth. Content: Introduction Beauty shoppers are not one size fits all: Trust matters everywhere, but what drives choice changes by channel.   Different retailers, different expectations: Prestige, mainstream, and online each win on distinct emotional and functional needs.   Winning relevance requires nuance: Understanding these drivers is key to building loyalty.  Prestige Beauty shoppers are far from one size fits all. While trust remains the foundational driver across the beauty landscape, the needs consumers prioritize shift meaningfully depending on whether they are shopping prestige retailers, mainstream stores, or online pure play platforms. Understanding these nuances is critical for brands and retailers looking to win relevance and loyalty in an increasingly fragmented beauty ecosystem. We recently conducted a quantitative research study among prestige beauty shoppers, to understand what influences their choice of a retailer within 3 retailer types – Prestige retailers, Mainstream retailers and Online Pure-Play retailers. There are some key similarities across the three, and a few unique drivers of choice. Trust Is the Universal Starting Point  Among all three retailer types, trusted & recommended emerges as the single most important driver of retailer choice. Shoppers want reassurance that a retailer will deliver what it promises, whether that trust is built through brand authority, peer recommendations, a welcoming space… -------------------------------------------------------------------------------- Title: Why Ignoring TikTok Shop Is a Strategic Risk   URL: https://develop.nielseniq.com/global/en/insights/report/2026/why-ignoring-tiktok-shop-is-a-strategic-risk/ Type: Insight Published: 2026-04-24T14:21:14+00:00 Modified: 2026-05-25T15:27:32+00:00 Description: Discover why TikTok Shop is reshaping beauty commerce, driving incremental growth, and why brands that delay risk missing strategic opportunity. Content: Why Ignoring TikTok Shop Is a Strategic Risk   Social commerce is reshaping how beauty shoppers discover, decide, and purchase products—both within and beyond the platform. TikTok Shop brings discovery, validation, and purchase into a single native environment, accelerating impulse‑led buying and redefining the beauty path to purchase.   As TikTok Shop scales across Western markets, it is no longer an experimental channel. It is becoming a material driver of growth, attracting new shoppers, increasing category spend, and changing how brands win attention and conversion.   Download the report Resources Select the resources you would like to download. Why Ignoring TikTok Shop Is a Strategic Risk  Report Beauty Is the Engine of TikTok Shop Growth   Beauty sits firmly at the centre of TikTok Shop’s performance. Beauty categories represent 46% of total FMCG value sales on TikTok Shop, making it the platform’s most important vertical. Cosmetics, skincare, hair care, and fragrances continue to dominate shopper engagement and sales, reinforcing TikTok Shop’s position as a credible online beauty destination.   From Emerging Channel to Top Beauty Retailer   TikTok Shop has rapidly climbed the online beauty retail ranks across key Western markets. By Q1 2026, the platform ranked among the top online beauty retailers in the UK, Spain, Ireland, Germany, Italy, France, and the US—demonstrating its ability to compete… -------------------------------------------------------------------------------- Title: Driving Measurable ROI with TikTok: How Premium Beauty Brands Unlocked 186% Higher Returns  URL: https://develop.nielseniq.com/global/en/insights/success-story/2026/driving-measurable-roi-with-tiktok-how-premium-beauty-brands-unlocked-186-higher-returns/ Type: Insight Published: 2026-04-24T01:48:00+00:00 Modified: 2026-05-25T21:16:49+00:00 Description: Driving Measurable ROI with TikTok: How Premium Beauty Brands Unlocked 186% Higher Returns - NIQ. Explore NIQ. Content: Success Story Driving Measurable ROI with TikTok: How Premium Beauty Brands Unlocked 186% Higher Returns Talk to an expert A leading premium beauty advertiser in Central East Europe, operating in a highly competitive market where digital channels dominate consumer engagement. The brand targets beauty-conscious consumers who discover products through social platforms and make purchases both online and offline. The Challenge The client invested heavily in digital advertising but lacked clarity on TikTok’s true contribution to sales. Traditional attribution models focused on last-click metrics, ignoring TikTok’s role in early discovery – a key component of the importance of TikTok in the consumer path to purchase.   In fact, 80% of TikTok-driven conversions were missed by standard models. Marketing ROI was underreported, leading to suboptimal budget allocation.  The client needed a data-driven approach to justify spending and optimize media mix.  NIQ Approach: Media Mix Modeling   Holistic Measurement Plan: Integrated multiple data sources to capture full-funnel impact.  MMM Analysis: Quantified TikTok’s contribution to sales after controlling for seasonality and channel overlap.  Simulation & Optimization: Ran spend simulations to identify optimal investment levels without hitting saturation.  Why NIQ? Proven expertise in MMM and advanced analytics, and strategic insights tailored to client goals.  Key results:  NIQ’s MMM solution found that TikTok ROI was 186% higher than other digital channels. Based on that a recommendation of 20% increase in TikTok spend was… -------------------------------------------------------------------------------- Title: From the Pump to the Aisle: The Hidden Economics of Oil in CPG URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/from-the-pump-to-the-aisle-the-hidden-economics-of-oil-in-cpg/ Type: Insight Published: 2026-04-23T17:04:04+00:00 Modified: 2026-04-24T14:12:14+00:00 Description: Oil price impact on CPG brands is reshaping costs, pricing, and shopper behavior. See how NIQ helps brands navigate energy‑driven volatility. Content: Oil prices rarely show up as a line item on a store shelf, but for consumer-packaged goods, they quietly shape nearly every economic decision behind that price tag. From raw materials and packaging to transportation, manufacturing energy, and supply chain resilience, oil is embedded across the CPG value chain. At a moment when consumers remain acutely price sensitive after several years of inflation, renewed pressure from higher oil prices represents more than another cost variable. It is a risk factor that can quickly alter demand, mix, and brand loyalty. According to NielsenIQ, the consumer appetite for absorbing additional price increases remains limited, leaving manufacturers and retailers with little room to maneuver without consequences for volume and share. [1,2] Recent volatility in energy markets has pushed crude prices back into a range that historically coincides with renewed inflationary pressure across food, household, and personal care categories. History also shows that when oil price increases persist rather than reverse quickly, they tend to move alongside food prices and broader consumer inflation, reinforcing cost throughout the system rather than dissipating it. [3,4] For CPG leaders, oil prices are not a background macro indicator. Instead, they are a practical input shaping daily commercial decisions.… -------------------------------------------------------------------------------- Title: Winning in Premium: How Consumers Decide What’s Worth It URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/winning-in-premium-how-consumers-decide-whats-worth-it/ Type: Insight Published: 2026-04-23T15:15:36+00:00 Modified: 2026-04-23T17:50:08+00:00 Description: Winning in Premium: How Consumers Decide What’s Worth It - NIQ: Discover what drives premium purchase. Explore NIQ. Content: Premium has driven growth for years, but trade-offs are becoming more deliberate.  NIQ unpacked the latest signals in a recent webinar, ‘The Future of Premium: Navigating Consumer Trade-offs with Confidence.’  The webinar explored: Defining “premium” today The premium beverage landscape — performance shifts and drivers Why premium isn’t dead — where it still outperforms Who is the premium consumer Planning to win — in‑outlet execution and bartender advocacy Here are the key premium shifts explored in the webinar: New realities of Premiumisation Watch the webinar, now available on-demand Watch now The Future of Premium [embed]https://nielseniq.wistia.com/medias/7eqthzlklg[/embed] 1. The premium segment has been at the forefront of beverage development for many years Premium products have steadily increased their share of key beverage categories. While volumes of economy beers in the Off Premise have fallen, those of premium and super-premium brands have risen. Meanwhile in the On-Premise, NIQ’s global REACH research highlights consumers’ growing preference for quality over quantity. With a set amount of money, far more people would choose to buy one or two high quality drinks than four or five cheaper ones. [embed]https://develop.nielseniq.com/wp-content/uploads/sites/4/2026/04/Snippet-1-.mp4[/embed] 2. It’s not a surprise that premium is under pressure While the long-term premiumisation trends have been strong, the segment… -------------------------------------------------------------------------------- Title: Trust Is the New Price of Entry in the Wellness Economy  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/trust-is-the-new-price-of-entry-in-the-wellness-economy/ Type: Insight Published: 2026-04-21T17:37:55+00:00 Modified: 2026-05-25T21:16:44+00:00 Description: The wellness trust economy is reshaping conversion, shelf visibility, and growth. Trust is no longer optional. It determines who competes and wins. Content: Consumers are not pulling back from health. They are recalibrating who they trust. And that recalibration is reshaping conversion, loyalty, and shelf visibility across categories. Trust is no longer tied to emotional strings. Instead, it’s been reimagined as functional. Build Trust That Converts, Not Just Claims Schedule time with an NIQ wellness expert Contact us From Authority to Proof  Traditional signs of credibility are weakening. Legacy brands do not carry automatic trust. Institutional voices invite scrutiny. Transparency alone no longer persuades. What replaces it is proof. Data. Specificity. Personal relevance. Consumers increasingly validate claims through scanning apps, third party tools, and peer-informed experiences. Ingredient literacy is rising. Regulatory headlines amplify skepticism. Clean has become the baseline, not the differentiator. Trust now rests on a brand’s ability to demonstrate quality, consistency, and clarity in language consumers can verify for themselves. Curated Validation Wins The next wave of influence comes from personalized proof, not transparency as personality.  Consumers want guidance that reflects their body, their goals, and their constraints. AI-enabled curation, structured data, and targeted recommendations are becoming social capital. A brand that fits ‘my needs’ earns trust faster than one that speaks loudly.  Retailers are responding by curating assortments around transparency, ingredient quality, and functional outcomes.… -------------------------------------------------------------------------------- Title: Hotel Beverage Study 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/hotel-beverage-study-2026-turning-guest-behavior-into-growth/ Type: Insight Published: 2026-04-21T16:47:01+00:00 Modified: 2026-06-02T12:53:45+00:00 Description: Hotel operators revisit beverage programs frequently, but the suppliers who win are those who bring data-backed guidance, not just products. Content: The Hotel channel is evolving - strategies must evolve with it Hotel operators continuously reassess both the assortment and format of their beverage alcohol offerings to keep pace with shifting guest expectations across an increasingly diverse set of occasions. Preferences vary dramatically by trip purpose, property type, and where beverages are consumed, from bars and restaurants to rooms and amenity space. As a result, operators are looking to supplier partners for sharper insight and informed recommendations that help them optimize these complex decisions. The Hotel Beverage study 2026 equips alcohol manufacturers with a clear, actionable understanding of how consumer needs differ across hotel contexts and where brands can add the most value. By enabling more effective collaboration between suppliers and operators, it helps manufacturers unlock incremental guest spend, strengthen brand relevance, and ensure the right products show up in the right moments. The outcome is a win-win; enhanced guest experiences and improved commercial performance. Built with Hotels, not just about them The 2026 Study is developed in collaboration with the American Hotel & Lodging Association (AHLA) - the largest hotel association in the U.S, representing more than 32,000 lodging properties. This report reflects how Food & beverage leaders actually evaluate… -------------------------------------------------------------------------------- Title: Sustainability in Tension: What’s Next? URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/sustainability-in-tension-whats-next/ Type: Insight Published: 2026-04-21T16:32:03+00:00 Modified: 2026-05-25T21:16:43+00:00 Description: Consumer sustainability priorities are shifting as health, cost, and circularity reshape how Americans shop, according to NIQ Green Gauge insights. Content: Each Earth Day offers consumers and brands a moment to take stock of sustainability efforts and the distance still to go. Economic pressure over the past several years has complicated that reflection. NIQ Consumer Life’s Green Gauge builds on more than 30 years of tracking how consumers connect sustainability with everyday purchasing decisions. While interest in health, weather impacts, and circularity continues to grow, concern for climate change and pollution has softened. In 2025, climate change ranked 9th and environmental pollution 17th among 24 societal concerns – both declining in rank from the previous year. However, Gen Z continues to prioritize these issues more highly, in line with their above-average sense of social responsibility. The new reality of consumer-led sustainability While climate concern has declined, other concerns grew from 2024-2025, including natural disasters (+4 points) and over-consumption (+5 points).  Additionally, consumers view sustainability through the lens of personal health more often, with rising concerns about chemicals in food (+8 points from 2022-2025) and manufacturing (+7 points). Trust in health-related product claims is high, with 63% of consumers believing them, led by Gen Z and Millennials at 68%.  While enthusiasm for environmental preservation has cooled since its 2021 peak, it remains higher than pre-pandemic levels. For many, sustainability now shows up as a well-being choice rather than an environmental statement. More than a quarter of consumers… -------------------------------------------------------------------------------- Title: The State of Omnichannel Grocery Shopping in America | NIQ URL: https://develop.nielseniq.com/global/en/insights/education/2026/the-state-of-omnichannel-grocery-shopping-in-america/ Type: Insight Published: 2026-04-21T15:01:19+00:00 Modified: 2026-04-22T13:00:56+00:00 Description: Explore how shoppers engage across digital and physical grocery channels. Insights from Digital Engagement Transforms Grocery Shopping 2026 by NIQ and FMI. Content: Fact #1: Emerging technology powers in-store and online shopping Food retailers are incorporating a wide array of technology into their organizations to enhance shopper experiences and engagement. In-store examples include mobile checkout systems, smart carts and foodservice ordering and delivery. Retail media networks are prime examples of technology to drive discovery and trial. Retailers are also improving their ecommerce platforms to enable benefits, including enhanced speed and filtering. Fact #2: Online grocery sales continue to advance  The projection is for continued advances in grocery omnichannel sales — across physical stores and ecommerce — between 2026 and 2028. While stores currently represent about 80% of grocery-related sales, ecommerce will drive most of the growth, according to an NIQ analysis. Total U.S. online grocery sales are projected to reach $452 billion by 2028. Fact #3: Categories vary in ecommerce adoption journeys for grocery Digital maturity varies by category. For example, vitamins/beauty is advanced in ecommerce, while fresh (meat/vegetables) remains in-store-led.  Fact #4: Social Media selling is fueling discovery and impulse Social commerce adoption is growing, especially for Gen Z. TikTok Shop and Instagram are emerging conversion points, and brands have opportunities to integrate social into discovery-to-checkout journeys. Discover What’s Shaping the Future of… -------------------------------------------------------------------------------- Title: Hablemos claro: ¿Qué está cambiando en los lácteos? URL: https://develop.nielseniq.com/global/es/insights/analysis/2026/hablemos-claro-que-esta-cambiando-en-los-lacteos/ Type: Insight Published: 2026-04-21T12:04:16+00:00 Modified: 2026-05-25T18:42:46+00:00 Description: Descubre las nuevas tendencias y cambios que están transformando el mercado de productos lácteos en España. Content: Consumidor más exigente, categorías en transformación y nuevos momentos de consumo El mercado lácteo en España está entrando en una nueva etapa. El consumidor es más reflexivo, selectivo y exigente: busca propuestas de valor claras, experiencias integradas y bienestar, mientras controla el gasto y pasa más tiempo en casa. La salud sigue siendo central, pero evoluciona hacia equilibrio, naturalidad y placer. Descubre cómo está cambiando el shopper, qué categorías están ganando (y perdiendo) relevancia, y por qué el futuro del lácteo ya no va solo de producto, sino de propósito y momentos de consumo. Lo que está cambiando en Lácteos Se identifican grandes tendencias que están redefiniendo el sector en España: Descubre cómo está evolucionando realmente el sector de Lácteos, qué dinámicas están impulsando el crecimiento hoy y qué tendencias marcarán el futuro inmediato para marcas y retailers. El consumidor ha cambiado Más cautela en el gasto, foco en salud y mayor exigencia en el valor de cada compra. La salud evoluciona De nutrición y control a equilibrio, naturalidad y placer. Las motivaciones se transforman rápido. Ganadores y perdedores Yogures, bebidas vegetales, quesos y mantequilla lideran el crecimiento; la leche pierde centralidad. Innovación en momentos de consumo Desayuno, cocina, conveniencia,… -------------------------------------------------------------------------------- Title: NIQ Perspective: Buzz Worthy: The High Rise of THC Beverages URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-buzz-worthy-the-high-rise-of-thc-beverages/ Type: Insight Published: 2026-04-20T14:46:20+00:00 Modified: 2026-04-20T15:14:26+00:00 Description: Explore THC beverages growth in mainstream retail as sales surge 135%, interest expands beyond users, and liquor and convenience lead adoption channels. Content: Book a Strategy Call  This Perspective uncovers how THC beverages are performing in mainstream retail and where growth is concentrating by channel, format, and dosage. With sales up 135% year over year and interest extending beyond current users, understanding this category now is critical for portfolio and channel strategy. Get in contact Why it matters   THC beverages are emerging as a distinct, incremental beverage category, creating new demand while reshaping shopper behavior across alcohol-adjacent retail.  Download The Perspective THC beverages reached $239M In the latest 52 weeks, growing 135% year over year, signaling real momentum beyond early experimentation. Consumer demand extends well beyond current users With 50% of U.S. adults interested in trying cannabis-infused beverages. Growth is concentrating in familiar formats and channels With low-to-mid dose products and liquor and convenience leading adoption. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “THC beverages are emerging as a new adjacency to BevAl. Suppliers and retailers need to understand where these products fit within consumer repertoires and occasions. The drinks… -------------------------------------------------------------------------------- Title: Cosa raccontano i dati sui nuovi modi di abitare degli italiani URL: https://develop.nielseniq.com/global/it/insights/analysis/2026/quando-la-casa-diventa-un-progetto-vivo-cosa-ci-raccontano-i-dati-sui-nuovi-modi-di-abitare-degli-italiani/ Type: Insight Published: 2026-04-20T14:33:05+00:00 Modified: 2026-04-20T15:52:01+00:00 Description: Gli insight NIQ Sinottica raccontano come il modo di vivere la casa cambia profondamente con l’età e con le responsabilità. Content: La casa non è più uno spazio statico, ma un progetto vivo che evolve con le persone e riflette stili di vita, valori e bisogni in continuo cambiamento. Design e tecnologia assumono significati diversi lungo le fasi della vita: dalla sperimentazione identitaria dei più giovani, alla funzionalità quotidiana, fino a scelte stabili e responsabili. Per aziende di arredo ed elettrodomestici, progettare oggi significa creare sistemi ed esperienze capaci di adattarsi nel tempo, mettendo davvero il consumatore al centro. La casa oggi non è più solo uno spazio da arredare. È un progetto vivo, che cambia nel tempo insieme a chi lo abita. I dati NielsenIQ mostrano come i consumatori italiani stiano ridefinendo il significato dell’abitare: mobili ed elettrodomestici non sono più oggetti statici, ma elementi che accompagnano le persone lungo percorsi di vita diversi, adattandosi a bisogni, valori e stili sempre più dinamici. In questo scenario, design e tecnologia smettono di essere semplici attributi di prodotto e diventano leve relazionali, capaci di creare coerenza, continuità e valore nel tempo. Abitare lungo le fasi della vita: da spazio creativo a scelta consapevole Gli insight Sinottica raccontano come il modo di vivere la casa cambia profondamente con l’età e con le responsabilità.… -------------------------------------------------------------------------------- Title: How do we encourage children to read more? URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/encouraging-children-to-read/ Type: Insight Published: 2026-04-20T11:53:25+00:00 Modified: 2026-05-25T21:16:41+00:00 Description: Our annual UK Children’s Book Consumer study reveals how reading fits into 0–17s’ lives and what factors encourage them to choose books. Content: As a National Year of Reading in the UK, 2026 is of course all about people of all ages reading more, ideally from as young as possible to foster a lifelong love of books and create lasting habits. Fittingly, our annual Understanding the UK Children’s Book Consumer study is designed to deliver insights into how to boost reading among 0-17s and to understand how books fit into their lives alongside other leisure activities. We even have a question that covers what would encourage more reading for 0-17s, and the 2025 results showed that more interesting books and routine remain the top factors, followed by rewards, parental enjoyment and relatable characters/circumstances. Over the past couple of years, more interesting books has increased in potential, along with rewards, friends reading more, books linked to TV/films/video games and more books by celebrities/people liked.  That will vary by age, interests, level of enthusiasm for reading and many other factors, and one interesting split to look at is preference for fiction vs non-fiction. For those 0-17s that slightly/much prefer fiction books, routine pulls ahead of more interesting books and is especially more pronounced compared to those that prefer non-fiction. The fiction crowd is also more likely to be encouraged by parents showing enjoyment and relatable characters/circumstances, both at 20%, ahead of rewards, restricting TV and more time to read at school. On the other hand,… -------------------------------------------------------------------------------- Title: Launch Fast, Learn Faster: Are you reading the early signals before your product launch falls behind? URL: https://develop.nielseniq.com/global/en/insights/report/2026/launch-fast-learn-faster/ Type: Insight Published: 2026-04-20T09:22:13+00:00 Modified: 2026-06-08T12:01:08+00:00 Description: Read our new European Report to discover why measuring Early Innovation Performance matters more than ever to FMCG companies. Content: Launch Fast, Learn Faster: Are you reading the early signals before your product launch falls behind? Download the European Report Thanks for downloading NIQ Report - New Product Development - West Europe Analysis Download the Country Report Thanks for downloading NIQ Report - New Product Development - Country Analysis Why accessing Early Innovation Performance matters for Brands and Retailers. Across Europe, the innovation engine is running faster than ever. New products are launched every day, competition for physical and digital space is intensifying, and both brands and private labels are moving fast to capture increasingly fragmented consumer needs. In 2025 alone, more than 3,500 new brands and sub‑brands were launched across the United Kingdom, Germany, France, Italy and Spain. Yet, only one third of them were able to reach 1% of households. In a context where assortment is under pressure and activation windows are tightening, retailers must make harder decisions, faster — while manufacturers face a shrinking opportunity to prove that a new product truly resonates with consumers and deserves to stay. Still, areas of opportunity and growth remain amid this emotional battleground. In this analytical assessment of the state of consumers, we’ll help equip you to win with cautious… -------------------------------------------------------------------------------- Title: K-Beauty Goes Global URL: https://develop.nielseniq.com/global/en/insights/report/2026/k-beauty-goes-global/ Type: Insight Published: 2026-04-16T16:41:26+00:00 Modified: 2026-05-25T19:30:58+00:00 Description: K-Beauty’s Global Takeover explores how Korean beauty is reshaping global beauty growth - from innovation and ingredients to channels and retail models. Content: K-Beauty Goes Global K-Beauty’s Global Takeover explores how Korean beauty is reshaping global beauty growth - from innovation and ingredients to channels and retail models. Using NielsenIQ data and case studies, the report highlights where momentum is building and how brands are responding.  The report covers: Global scaling of K-Beauty trends High growth markets, categories, and formats Brand and retail case studies Strategic pathways for competing in a K-Beauty influenced market Access the full report Resources Select the resources you would like to download. K Beauty goes global report -------------------------------------------------------------------------------- Title: NIQ Perspective: The Weekend That Sets The Season URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-the-weekend-that-sets-the-season/ Type: Insight Published: 2026-04-16T15:52:06+00:00 Modified: 2026-05-25T14:18:42+00:00 Description: Clear signals on how Memorial Day planning, protein-led baskets, and channel choices shape summer food and beverage demand. Content: Book a Strategy Call  Clear indicators on how Memorial Day planning, protein-led baskets, and channel choices shape summer food and beverage demand. Early-season execution decisions now determine summer share, as shoppers plan ahead and favor channels that reduce friction. Get in contact Why it matters   Memorial Day reveals how CPG brands can win the entire summer by simplifying execution, not by discounting harder:  Download The Perspective Protein anchors summer baskets Fresh meat drives the occasion, influencing volume, mix, and cross‑category attachment beyond the holiday weekend. Execution beats price Shoppers are ready to spend, but friction in planning and preparation is the biggest barrier to growth. Channels follow confidence  Club and online are gaining share because they make value, quality, and hosting success feel certain. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “Memorial Day reminds us that food is still one of the most powerful ways people connect with each other. Shoppers are prioritizing connection and celebration, and they’re rewarding retailers and manufacturers that make those… -------------------------------------------------------------------------------- Title: Unlocking Growth in Wearable Tech URL: https://develop.nielseniq.com/global/en/insights/report/2026/unlocking-growth-in-wearable-tech/ Type: Insight Published: 2026-04-16T13:53:23+00:00 Modified: 2026-04-20T16:57:08+00:00 Description: Unlocking Growth in Wearable Tech - NIQ: The global wearables market is entering a new era of growth. Explore NIQ. Content: The Next Era of Wearable Tech Starts Now The global wearables market is entering a new era of growth. From smartwatches and fitness trackers to AI-powered smart glasses and emerging healthtech wearables, consumer expectations are evolving—and so are the opportunities for brands and retailers ready to lead. In this exclusive NielsenIQ report, we decode the signals shaping the future of wearable tech and outline a clear Path to Impact for sustainable growth. Download the report Resources Select the resources you would like to download. Unlocking Growth In Wearables Technology NIQ 2026 Why it matters   Wearables are no longer niche. They’re becoming everyday essentials—spanning fitness, wellness, entertainment, productivity, and beyond. 65% of adults are wearable owners or intenders This signals a massive addressable market. Smartwatches currently dominate ownership But the next wave of wearable tech growth lies ahead. Smart rings and smart glasses are emerging categories They show significantly higher interest than current ownership, especially among Gen Z and Millennials. The question isn’t if wearables will grow, it’s where to focus, how to differentiate, and how to convert demand into impact. Ready to Unlock the Next Wave of Growth?  The future of wearable tech is being shaped right now. Get… -------------------------------------------------------------------------------- Title: Life Insurance 2030: Why Decision Quality Will Define the Next Phase of Growth in India URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/life-insurance-2030-why-decision-quality-will-define-the-next-phase-of-growth-in-india-2/ Type: Insight Published: 2026-04-15T15:29:31+00:00 Modified: 2026-04-21T13:53:44+00:00 Description: Life Insurance 2030: Why Decision Quality Will Define the Next Phase of Growth in India - NIQ. Explore NIQ. Content: This report reveals why India’s life insurance market continues to grow in premiums while protection penetration stagnates. Using NIQ consumer insights, it uncovers the real barriers slowing adoption and upgrades - not awareness or access, but the quality of decisions consumers are able to make. The analysis focuses on: The four decision gaps limiting penetration: trust, adequacy, guidance, and value Why clarity converts while complexity delays action How consumer confidence shapes purchase, upgrade, and persistency outcomes The key shifts insurers must make to compete through 2030 Built for insurance, strategy, and commercial teams, the report helps reshape growth strategies around decision confidence to drive deeper, more sustainable market expansion. Read the full report  Resources Select the resources you would like to download. Life Insurance 2030 Report -------------------------------------------------------------------------------- Title: Map of the Month: NIQ Purchasing Power, Germany, Austria, Switzerland 2026 URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/map-of-the-month-niq-purchasing-power-germany-austria-switzerland-2026/ Type: Insight Published: 2026-04-15T08:10:27+00:00 Modified: 2026-04-15T08:10:33+00:00 Description: Our Geomarketing Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria, and Switzerland in 2026. Content: Our Geomarketing Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria, and Switzerland in 2026. With an average per capita purchasing power of 54,730 euros, Swiss once again have significantly more financial resources available for consumption and savings in 2026 than the population in the neighboring German-speaking countries. In Austria, per capita purchasing power amounts to 31,454 euros, while Germans have an average of 31,193 euros at their disposal. However, pronounced differences are evident not only between countries but also within each nation, where spending potential in some cases varies considerably from region to region. In Switzerland, the district of Hoefe leads the ranking by a wide margin, with residents having an average of 144,630 euros per capita at their disposal. This is nearly 3.6 times the purchasing power of the weakest district, Entlebuch, where the figure stands at 39,980 euros. In Austria, Vienna’s 1st district (inner city) tops the ranking with a per capita purchasing power of 44,096 euros, while Vienna’s 20th district (Brigittenau) occupies the bottom position with 24,720 euros. In Germany, the district of Starnberg ranks first with a spending potential of 42,751 euros, while Gelsenkirchen comes in last with… -------------------------------------------------------------------------------- Title: Bild des Monats: NIQ Kaufkraft, Deutschland, Österreich, Schweiz 2026 URL: https://develop.nielseniq.com/global/de/insights/infographic/2026/bild-des-monats-niq-kaufkraft-deutschland-osterreich-schweiz-2026/ Type: Insight Published: 2026-04-15T07:28:45+00:00 Modified: 2026-05-25T21:16:35+00:00 Description: Das Geomarketing Bild des Monats für April zeigt die regionale Verteilung der Kaufkraft 2026 in Deutschland, Österreich und der Schweiz. Content: Das Geomarketing Bild des Monats für April zeigt die regionale Verteilung der Kaufkraft in Deutschland, Österreich und der Schweiz im Jahr 2026. Mit einer durchschnittlichen Pro-Kopf-Kaufkraft von 54.730 Euro verfügen die Schweizer auch 2026 wieder über deutlich mehr finanzielle Mittel für Konsum und Sparen als die Bevölkerung in den deutschsprachigen Nachbarländern. In Österreich liegt die Pro-Kopf-Kaufkraft bei 31.454 Euro, während den Deutschen im Durchschnitt 31.193 Euro zur Verfügung stehen. Doch nicht nur zwischen den Ländern zeigen sich klare Unterschiede – auch innerhalb der jeweiligen Nationen variiert das Ausgabepotenzial teils erheblich von Region zu Region. In der Schweiz nimmt der Bezirk Höfe mit großem Abstand den Spitzenplatz ein: Dort stehen den Einwohnern durchschnittlich 144.630 Euro pro Kopf zur Verfügung. Das entspricht nahezu dem 3,6‑Fachen der Kaufkraft im kaufkraftschwächsten Wahlkreis Entlebuch, wo der Wert bei 39.980 Euro liegt. In Österreich führt der 1. Wiener Bezirk (Innere Stadt) mit einer Pro-Kopf-Kaufkraft von 44.096 Euro das Ranking an. Am unteren Ende der Skala steht der 20. Wiener Bezirk (Brigittenau) mit 24.720 Euro. In Deutschland belegt der Landkreis Starnberg mit einem Ausgabepotenzial von 42.751 Euro den ersten Platz, während Gelsenkirchen mit 24.538 Euro pro Einwohner auf dem letzten Platz liegt. Karte als hochauflösendes JPG herunterladen...… -------------------------------------------------------------------------------- Title: Best Joytitude Brand Italy 2026 URL: https://develop.nielseniq.com/global/it/insights/report/2026/best-joytitude-brand-italy-2026/ Type: Insight Published: 2026-04-14T23:00:00+00:00 Modified: 2026-04-14T15:28:25+00:00 Description: Best Joytitude Brand Italy 2026 - NIQ: Scopri i brand italiani che generano maggiore coinvolgimento. Scopri NIQ. Content: Best Joytitude Brand Italy 2026 ← Torna a Best Brands Best Joytitude Brand La classifica speciale dell’edizione 2026 di Best Brands premia i brand maggiormente in grado di trasmettere al consumatore speranza, fiducia, desiderio e immaginazione. Quattro le dimensioni cardine considerate nella misurazione dei Joytitude Brand (declinate in 8 diversi item):   Capacità di generare entusiasmo e ottimismo  Capacità di generare benessere fisico e mentale  Capacità di far star bene con gli altri  Capacità di fare sentire importante il consumatore   1. 61.5 POINTS 2. 60.3 POINTS 3. 58.6 POINTS 4. 58.5 POINTS 5. 58.4 POINTS 6. 58.3 POINTS 7. 56.5 POINTS 8. 55.9 POINTS 9. 55.5 POINTS 10. 54.4 POINTS Metodologia: Campione di 5.000 persone, rappresentative della popolazione italiana, intervistate con dialogatore (tablet interattivo) su Panel proprietario NIQ. Periodo di rilevazione: novembre/dicembre 2025. In totale 50 categorie merceologiche/settori considerati. I 300 brand in test sono stati preselezionati in base alla loro quota di mercato nella categoria/settore di appartenenza (soglia minima 5%). I dati di mercato relativi ai brand in test provengono dai seguenti panel: Sinottica©, NIQ Consumer Panel e NIQ Retail & Technology Panel.  NIQ offre alle aziende una guida completa e senza pari, che spazia dai panel di dati al monitoraggio del brand, dai modelli di pricing alle analisi dei trend. I nostri studi forniscono alle aziende gli strumenti per valutare la forza… -------------------------------------------------------------------------------- Title: Best Growth Brand Italy 2026 URL: https://develop.nielseniq.com/global/it/insights/report/2026/best-growth-brand-italy-2026/ Type: Insight Published: 2026-04-14T23:00:00+00:00 Modified: 2026-05-25T21:16:12+00:00 Description: Best Growth Brand Italy 2026 - NIQ: Scopri i brand italiani con la maggiore crescita nel report Best. Scopri NIQ. Content: Best Growth Brand Italy 2026 ← Torna a Best Brands Best Growth Brand Classifica Top 10 brand nella categoria Best Growth Brand 2026 1. 64.6 POINTS Details [infogram id="9a40695c-4a4c-483f-95e1-a3437c8c5d34" prefix="Ett" format="interactive" title="1. Best Growth Brand - IT - NintendoSwitch"] 2. 38.0 POINTS Details [infogram id="faee49a8-0242-43a6-8d9c-dfe37df3f18c" prefix="Qb3" format="interactive" title="2. Best Growth Brand - IT - L'ANGELICA"] 3. 35.9 POINTS Details [infogram id="d896294d-dfd1-44ab-b6e9-84b15bdf5647" prefix="Jrt" format="interactive" title="3. Best Growth Brand - IT - PRIMA ASSICURAZIONI"] 4. 29.2 POINTS Details [infogram id="6d99d8fc-8e0e-46a8-9d38-a5853fbd9dec" prefix="uzV" format="interactive" title="4. Best Growth Brand - IT - Elmex"] 5. 28.3 POINTS Details [infogram id="39bc7d19-cb9f-486c-9db7-bc7e8c88e5a2" prefix="Ifp" format="interactive" title="5. Best Growth Brand - IT - Elvive"] 6. 25.5 POINTS Details [infogram id="cbe20c48-2bca-41d1-aad4-0fa4e570d61a" prefix="NF6" format="interactive" title="6. Best Growth Brand - IT - FageTotal"] 7. 21.7 POINTS Details [infogram id="0d09bf08-0806-485e-93d1-bdabf596ffc3" prefix="sBY" format="interactive" title="7. Best Growth Brand - IT - OralB"] 8. 21.6 POINTS Details [infogram id="25aa06f4-cb36-4534-acb7-f2c2186b079c" prefix="mG3" format="interactive" title="8. Best Growth Brand - IT - Fanta"] 9. 16.9 POINTS Details [infogram id="c42c913a-dcbb-4096-a2c2-d25008b7c38e" prefix="UXs" format="interactive" title="9. Best Growth Brand - IT - Loacker"] 10. 14.7 POINTS Details [infogram id="f8bb8d15-2a56-4be8-9dbe-9b9f4588ab15" prefix="VK0" format="interactive" title="10. Best Growth Brand - IT - Campari"] -------------------------------------------------------------------------------- Title: Best Service Brand Italy 2026 URL: https://develop.nielseniq.com/global/it/insights/report/2026/best-service-brand-italy-2026/ Type: Insight Published: 2026-04-14T23:00:00+00:00 Modified: 2026-04-14T15:27:18+00:00 Description: Best Service Brand Italy 2026 - NIQ: Scopri i migliori brand italiani per qualit� del servizio nel. Scopri NIQ. Content: Best Service Brand Italy 2026 ← Torna a Best Brands Best Service Brand Classifica Top 10 brand nella categoria Best Service Brand 2026  1. 100 POINTS Details [infogram id="b7dc65c9-0e68-47d4-a2ef-b6f457f99fa6" prefix="AnD" format="interactive" title="1. Best Service Brand - IT - Amazon"] 2. 71.4 POINTS Details [infogram id="5503037f-c7eb-426f-a918-9d24fac767d9" prefix="ZeN" format="interactive" title="2. Best Service Brand - IT - Booking"] 3. 66.1 POINTS Details [infogram id="82257c7e-0cbe-43de-9f2d-5d1d4ef3bbb1" prefix="DJk" format="interactive" title="3. Best Service Brand - IT - Mediaworld"] 4. 55.9 POINTS Details [infogram id="d0a9602c-224f-438a-a0ac-6d7938234c49" prefix="AUj" format="interactive" title="4. Best Service Brand - IT - Unieuro"] 5. 54.6 POINTS Details [infogram id="a8e6e478-773d-40f4-ae0c-638192968f7c" prefix="EzN" format="interactive" title="5. Best Service Brand - IT - Conad"] 6. 49.2 POINTS Details [infogram id="2b64b499-690c-47f0-8735-c8dffc6b2511" prefix="2YV" format="interactive" title="6. Best Service Brand - IT - INTESA SANPAOLO"] 7. 48.0 POINTS Details [infogram id="e72cbb4e-a15a-4355-b2fb-255047cb1eac" prefix="YO6" format="interactive" title="7. Best Service Brand - IT - Eurospin"] 8. 41.8 POINTS Details [infogram id="ae7358fd-dad0-41ac-b4af-da8f958d771e" prefix="Tf3" format="interactive" title="8. Best Service Brand - IT - Vodafone"] 9. 41.4 POINTS Details [infogram id="2576ac3e-5bae-40bd-a7dc-0105ce7a8126" prefix="TYE" format="interactive" title="9. Best Service Brand - IT - TIM"] 10. 40.7 POINTS Details [infogram id="018bf244-96ff-4120-b77a-789645b3174e" prefix="p26" format="interactive" title="10. Best Service Brand - IT - ESSELUNGA"] -------------------------------------------------------------------------------- Title: Best Product Brand Italy 2026  URL: https://develop.nielseniq.com/global/it/insights/report/2026/best-product-brand-italy-2026/ Type: Insight Published: 2026-04-14T23:00:00+00:00 Modified: 2026-05-25T21:16:10+00:00 Description: Best Product Brand Italy 2026 - NIQ: Scopri i brand italiani premiati per innovazione e qualit�. Scopri NIQ. Content: Best Product Brand Italy 2026 ← Torna a Best Brands Best Product Brand Classifica Top 10 brand nella categoria Best Product Brand 2026 1. 94.0 POINTS Details [infogram id="be9e175d-2afe-4931-a397-040801cef26a" prefix="dKJ" format="interactive" title="1. Best Product Brand - IT - Lego"] 2. 83.7 POINTS Details [infogram id="49615d46-d686-49a5-8f64-37f66d977d29" prefix="4wR" format="interactive" title="2. Best Product Brand - IT - Samsung"] 3. 82.6 POINTS Details [infogram id="685c6f13-4fcf-480f-bd09-41dba0ff1b11" prefix="Jns" format="interactive" title="3. Best Product Brand - IT - Kinder"] 4. 81.8 POINTS Details [infogram id="ed1dde67-dd88-4396-b0f1-78ace6f54a08" prefix="jmA" format="interactive" title="4. Best Product Brand - IT - CocaCola"] 5. 81.2 POINTS Details [infogram id="5ca67bac-1b40-4d49-a0a2-c18717ba8b98" prefix="l39" format="interactive" title="5. Best Product Brand - IT - Nutella"] 6. 77.2 POINTS Details [infogram id="f0533e05-fa83-4a94-bc7f-ec26356167c0" prefix="6F2" format="interactive" title="6. Best Product Brand - IT - MulinoBianco"] 7. 76.2 POINTS Details [infogram id="96821a84-3a47-4fe7-b977-9ca19d81489f" prefix="nDA" format="interactive" title="7. Best Product Brand - IT - Nike"] 8. 71.3 POINTS Details [infogram id="39d6da9b-5b1f-448e-95e4-0942f49930e5" prefix="1sr" format="interactive" title="8. Best Product Brand - IT - PlayStation"] 9. 70.5 POINTS Details [infogram id="a4dc7974-22ff-4cd4-b76a-0ffc4563d33c" prefix="zWe" format="interactive" title="9. Best Product Brand - IT - RioMare"] 10. 70.2 POINTS Details [infogram id="7340dabb-bf9c-4355-bcda-ad902c6b0a45" prefix="Ilc" format="interactive" title="10. Best Product Brand - IT - Dove"] -------------------------------------------------------------------------------- Title: Best Brands Italy 2026  URL: https://develop.nielseniq.com/global/it/insights/report/2026/best-brands-italy-2026/ Type: Insight Published: 2026-04-14T23:00:00+00:00 Modified: 2026-05-25T21:16:09+00:00 Description: Best Brands Italy 2026 - NIQ: Scopri i migliori brand italiani nel report Best Brands Italy 2026 di. Scopri NIQ. Content: Best Brands Italy CLASSIFICHE 2026 I vincitori dell’undicesima edizione di Best Brands Italia sono stati annunciati lo scorso 14 aprile nel corso della serata di presentazione delle classifiche, svoltasi negli studi Rai di via Mecenate a Milano.  Partendo dall’osservazione dell’intero panorama delle Marche presenti sul mercato italiano, Best Brands analizza sia la forza dei Brand - sulla base di dati economici come la quota di mercato e il posizionamento di prezzo – sia il loro portato emotivo ed esperienziale, attraverso una ricerca in single source realizzata da NIQ che ha coinvolto quest’anno 5.000 consumatori, per un totale di 15.000 valutazioni.  Grazie a un algoritmo esclusivo, nato dalla collaborazione fra NIQ e Serviceplan, la dimensione razionale e quella emozionale vengono integrate per restituire una fotografia attendibile dei Brand più scelti e più amati dagli Italiani.  Come vengono individuati i Best Brand e quali sono le dimensioni sottostanti a ciascuna classifica? Scopri le Top 10 dell’edizione 2026 e approfondisci la metodologia utilizzata. Best Product Brand  → Best Service Brand  → Best Growth Brand → Best Joytitude Brand  → Vuoi approfondire i risultati? Vuoi approfondire i risultati dell’indagine Best Brands o vuoi capire come possiamo supportarti nell’analisi del tuo Brand? Clicca sul bottone qui sotto e compila il form per inviarci la tua richiesta. Ti contatteremo con una proposta personalizzata in base alle tue esigenze.  Richiedi maggiori informazioni -------------------------------------------------------------------------------- Title: US On-Premise momentum builds in 2026 URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/us-on-premise-momentum-builds-in-2026/ Type: Insight Published: 2026-04-14T12:00:00+00:00 Modified: 2026-05-25T18:07:51+00:00 Description: New opportunities are emerging for drink manufacturers prepared to align portfolio, activation and innovation strategies with changing consumer behavior. Content: On-Premise visitation: A solid base for growth The On Premise remains an integral part of US drinking culture, with consumer engagement holding steady across food and drink occasions. In the past month, 78% of consumers had been out to eat, while 48% had gone out specifically for a drink, showing only minor movement versus February and reinforcing a stable visitation baseline.  Looking ahead, intent remains equally robust. 78% plan to go out to eat and 45% plan to go out for a drink in the next month, signalling sustained footfall as the market moves into spring and early summer. Importantly for suppliers, nearly one in four consumers (23%) expect to visit more frequently than last month, outweighing those planning to reduce visits.  What are they drinking? Beer continues to dominate, with 41% of On-Premise visitors consuming beer in the past month, followed by cocktails (27%) and table wine (24%). That said, experimentation remains high: 36% of consumers tried a new drink when eating or drinking out, rising to 58% among Gen Z and Millennials. Beer and cocktails are the most common “new drink” choices, reinforcing the importance of innovation and visible menu placement in these categories.  Consistent visitation and high trial rates create a strong environment for NPD, limited-time offers and menu-led… -------------------------------------------------------------------------------- Title: Korea On Premise Consumer Pulse Report: March 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/korea-on-premise-consumer-pulse-report-march-2026/ Type: Insight Published: 2026-04-13T09:36:15+00:00 Modified: 2026-05-25T21:16:31+00:00 Description: Korea On Premise Consumer Pulse Report: March 2026 - NIQ: Tried and trusted within the global. Explore NIQ. Content: Tried and trusted within the global beverage alcohol (BevAl) industry, NIQ powered by CGA intelligence’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels. These reports provide beverage suppliers, manufacturers, and operators with critical data and insights derived from our best-in-class tools. Why should you download this Report? + Tailor Strategies for Success: Leverage insights into On Premise consumer visitation and consumption patterns to refine your distribution channels and brand strategies, ensuring they resonate with your target audience. + Make Data-Driven Decisions: Utilize up-to-date sales velocity trends and performance metrics to identify areas for improvement and capitalize on emerging opportunities, positioning your business for growth. + Stay Ahead of Consumer Trends: Gain a competitive edge by understanding evolving consumer preferences and behaviors to adjust your marketing tactics and product offerings, maximizing engagement and loyalty. + Identify New Growth Opportunities: Discover fresh opportunities within the beverage and hospitality industry, enabling you to innovate and expand your market presence. Download the Latest Pulse Report Now!Stay updated with the latest Pulse Reports! We regularly update our Pulse Reports to bring you the most current insights. While the page may reference a specific month, the report you download… -------------------------------------------------------------------------------- Title: The Rise of Chinese Brands in Europe: URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/the-rise-of-chinese-brands-in-europe/ Type: Insight Published: 2026-04-13T06:37:08+00:00 Modified: 2026-04-13T06:37:15+00:00 Description: As Chinese brands accelerate their expansion across Europe, it re-creates the rules of how brand equity is built. Content: For decades, established European brands benefited from a powerful, often unspoken advantage: trust. Heritage, origin, and scale acted as shortcuts in consumers’ decision-making. Quality was assumed. Relevance was rarely questioned. That era is ending. Western Europe, representing 36% of FMCG and 27% of T&D total global sales, has become the largest growth engine for Chinese brands. As Chinese brands accelerate their expansion across Europe, they are not simply increasing competition. They are reshaping how brands are perceived, evaluated, and chosen. The real disruption is not price alone. It is redefining how brand equity is built. From inherited equity to earned relevance Brand equity was once cumulative. Years, sometimes generations, of presence created familiarity and reassurance. Today, consumers grant far less benefit of the doubt. NIQ insights from the Automotive sector illustrate this shift clearly. In 2024, Chinese OEMs were no longer testing Europe quietly. At the Paris Motor Show, China was the most represented country, with a wave of brands from established names to new EV challengers, signaling long-term commitment to the European market. This visibility matters: it reframes Chinese brands from outsiders to credible alternatives. And this shift isn’t limited to automotive. Across Tech & Durables, Chinese brands are… -------------------------------------------------------------------------------- Title: Draft: Homepage hero banners URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/draft-homepage-hero-banner-languages/ Type: Insight Published: 2026-04-10T17:37:34+00:00 Modified: 2026-04-27T14:29:19+00:00 Description: Does your business understand today's consumer? People are changing how they shop, but NIQ consumer intelligence reveals how people choose, so your company can adapt it's strategy and stay ahead.… Content: Does your business understand today's consumer? People are changing how they shop, but NIQ consumer intelligence reveals how people choose, so your company can adapt it's strategy and stay ahead. Reach today's consumer ¿Entiende tu empresa al consumidor actual? La IA está cambiando la forma en que las personas compran, pero la inteligencia del consumidor de NIQ revela cómo eligen, para que tu marca pueda adaptar su estrategia y mantenerse a la vanguardia. Llega al consumidor actual Versteht Ihr Unternehmen den heutigen Verbraucher? KI verändert die Art, wie Menschen einkaufen. Doch die Konsumentenintelligenz von NIQ zeigt, wie Menschen Entscheidungen treffen, damit deine Marke ihre Strategie anpassen und voraus bleiben kann. Erreichen Sie den heutigen Verbraucher Votre entreprise comprend‑elle le consommateur d’aujourd’hui ? L’IA transforme la façon dont les consommateurs font leurs achats. Et la connaissance consommateurs de NielsenIQ révèle comment ils effectuent leurs choix. Ainsi, votre marque peut adapter sa stratégie et garder une longueur d’avance. Touchez le consommateur d’aujourd’hui La tua azienda comprende il consumatore di oggi? L’IA sta cambiando il modo in cui le persone fanno acquisti. Ma grazie alla consumer intelligence di NIQ è possibile capire anche come scelgono, così da aiutare il tuo brand di adattare la… -------------------------------------------------------------------------------- Title: High fibre, high sales: How to attract fibre-conscious consumers URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/high-fibre-high-sales-how-to-attract-fibre-conscious-consumers/ Type: Insight Published: 2026-04-10T13:53:45+00:00 Modified: 2026-05-25T14:46:48+00:00 Description: As consumers grow increasingly aware of the benefits of fibre-rich diets, expert new research from NIQ reveals how foodservice businesses can capitalise. Content: NIQ’s new Food Insights 2026 report, packed with analysis of the latest trends in out-of-home eating to help suppliers and venues grow sales, shows nine in ten (91%) consumers are now aware of the benefits of high-fibre foods. But with interest soaring, all On-Premise operators need to understand the latest preferences and adapt menus and promotions accordingly. Content What’s the opportunity?  Fibre’s appeal makes a material difference to consumers’ lifestyles. More than a quarter say they already follow a high-fibre diet, and their awareness is impacting the way they assess menus. There are sizeable opportunities to capture even more fibre-conscious consumers. Nearly three in four consumers are interested to try this kind of diet in the future, while only 8% are unaware of the advantages. But there’s a lot of work to be done to turn these curious consumers into purchasers. Currently, just 4% say they opt for fibre-rich menu items every time or most times, while two thirds do so either occasionally (50%), rarely (15%) or never (2%). For now at least, fibre is a secondary consideration in menu selection rather than a priority. The challenge of educating consumers  For suppliers and venues who want to drive more people towards fibrous items, the first… -------------------------------------------------------------------------------- Title: How Consumers Are Reframing the Big Night Out  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-where-and-when-of-the-high-tempo-occasion-in-2026/ Type: Insight Published: 2026-04-10T13:28:35+00:00 Modified: 2026-05-25T16:07:05+00:00 Description: The locations and timings of high tempo occasions in Britain’s On-Premise are shifting at pace, NIQ’s 2026 High Tempo Report reveals. Content: Lifestyle changes, rising costs, moderation, new venue types and many more factors have dramatically reshaped out-of-home habits. But with the number of consumers who typically enjoy high tempo occasions rising by 2 percentage points year-on-year, these visits are still vital contributors to trading for pubs, bars, nightclubs and suppliers. Understanding where and when people are going for these occasions is the first step to capturing their attention, and the High Tempo Report is packed with insights for securing a competitive advantage. Content The return of the club? Those insights include expert analysis of people’s venue selections. Nightclubs, for many years a core part of the high tempo occasion, have struggled for footfall in recent years, and NIQ’s Hospitality Market Monitor shows their numbers have halved since the end of 2019. But could they be coming back into favour? More than a third (37%) of consumers say they use clubs for high tempo occasions now, which is 8 percentage points more than a year ago. Meanwhile, numbers visiting bars or late-night bars for these occasions have risen by 4 percentage points to 37%. However, while clubs and bars are attracting more consumers, some of those visitors are spending less time there.… -------------------------------------------------------------------------------- Title: Category Strategy for High-Value Occasions: Turning Big Days into Bigger Returns  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/bigger-days-better-sales-how-to-win-on-the-key-on-premise-dates/ Type: Insight Published: 2026-04-10T08:12:36+00:00 Modified: 2026-05-25T18:51:47+00:00 Description: With big public occasions increasing their share of Britain’s On-Premise sales, NIQ’s research reveals the scale of the opportunities and how to seize them. Content: Content Three key occasions  Three national days in the first four months of the year—Valentine’s Day, Mother’s Day and St Patrick’s Day—have proved the reach of big events. According to NIQ’s latest On Premise Consumer Pulse Report, two in five (40%) consumers planned to visit pubs, bars, restaurants or similar venues for Mother’s Day, while well over a quarter (29%) intended to go out for St Patrick’s Day. These two occasions followed Valentine’s Day, when 17% of consumers said they visited the On-Premise.  The Pulse research shows why it’s more important than ever for operators and suppliers to capitalise on big days. Three in five consumers are either severely affected (19%) or moderately affected (42%) by rising costs, and average On-Premise spend fell month-on-month in February. With consumer spending and operating costs under such heavy pressure, it’s crucial to attract people when they have a treat and celebratory mindset.  What consumers want on big days  Understanding exactly what consumers want from these big occasions, and where they are going, is key to winning their spend. Valentine’s Day is one of the biggest days of the year for restaurants, and they welcomed nearly half (45%) of those who went out to celebrate. Nearly half (46%) of couples chose the early evening slot (5pm to 8pm) for their meals. Celebrations on Mother’s Day also tend to be led by food. Around three… -------------------------------------------------------------------------------- Title: Foodservice Price Index February 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/foodservice-price-index-february-2026/ Type: Insight Published: 2026-04-10T07:30:14+00:00 Modified: 2026-04-10T07:30:21+00:00 Description: Foodservice Price Index February 2026 - NIQ: The exclusive Foodservice Price Index is jointly. Explore NIQ. Content: Food and drink prices in the hospitality sector recorded a minor month-on-month decline of -0.2% in February, bringing the Foodservice Price Index (FPI) to 152.6. This slight easing builds upon the stabilisation seen in January, providing further short-term relief to operators following the intense inflationary spikes of late 2025. The exclusive Foodservice Price Index is produced by Prestige Purchasing and NIQ, using foodservice data drawn from 10.7m transactions per month. It contains myriad insights and information pertinent to the foodservice sector and is essential reading for anyone seeking to keep ahead of price trends and understand why they occur. More information on specific categories is available on a subscription basis. For further information, contact Prestige Purchasing on 01908 222678 or stuart.read@prestige-purchasing.com. Download report Resources Select the resources you would like to download. NIQ Foodservice Price Index Snapshot February 2026 By clicking submit below, you consent to allow NIQ to store and process the personal information submitted above to provide you related content or service requested. You may unsubscribe from NIQ communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy. -------------------------------------------------------------------------------- Title: NIQ Consumer Outlook: Guide to 2026 URL: https://develop.nielseniq.com/global/ja/insights/report/2026/consumer-outlook-guide-to-2026/ Type: Insight Published: 2026-04-10T01:08:31+00:00 Modified: 2026-05-26T11:30:06+00:00 Description: The data-driven insights in our consumer outlook for 2026 show CPG brands how to adapt to evolving consumer behavior and market volatility Content: 2026年に向けた戦略ガイドへようこそ 「慎重さ」が新たな常態に 2025年の世界的な見通しでは、消費行動が「慎重」から「意図的」へと移行しました。2026年においては、継続的な変動が消費者の心理に根強い慎重さを深く刻み込み、それが消費行動に影響を及ぼしています。 それでも、この感情的な戦場の中にも、機会と成長の領域は残されています。本レポートでは、消費者の現状を分析し、今後12～18ヶ月、そしてそれ以降においても、慎重でありながらも希望を抱く消費者を味方につけ、成功を収めるための知見を提供します。 NIQの「Consumer Outlook」レポートは、常に調査データと購買データを融合させ、可能な限り包括的な展望を提供しています。本レポートでは、消費者の言動のギャップや、小売業界に影響を与える変革要因を明らかにします。 慎重さが「ニューノーマル」となっているかもしれませんが、当社の『Consumer Outlook: Guide to 2026』は、メーカーや小売業者に対し、今後1年間に待ち受けるあらゆる変化に単に追随するだけでなく、先手を打つために必要な洞察と実践的な知見を提供します。 マルタ・サイハン＝ボウルズ NIQ 最高コミュニケーション責任者兼グローバル・マーケティングCOE責任者 略歴 マルタ・サイハン＝ボウルズは、NIQの最高コミュニケーション責任者兼グローバル・マーケティングCOE責任者です。実績あるマーケティングおよびコミュニケーションのリーダーであるマルタは、データに基づく厳格なアプローチと、人々を魅了し、関与させ、最終的に測定可能な成長を促進する革新的なキャンペーンへの独自のこだわりを通じて、チームを長期的な顧客成功へと導くことを専門としています。 グローバル・マーケティング COE の責任者として、彼女は NIQ のグローバルチームを率い、コミュニケーションおよびソート・リーダーシップの取り組みを統合することで、小売および製造業の経営幹部層に向けた変革的な価値の創出を推進しています。 主なポイント 消費者は変動性に麻痺している——自信は錯覚に過ぎない。買い物客は 絶え間ないショックに適応しており、経済的な実情は変わっていないにもかかわらず、より自信を持っているように感じている。インフレ、日々の支出、借入コストは依然として家計を圧迫しており、変動性はリーダーが計画を立てる上で考慮すべき半恒常的な状態となっている。 消費は意図的なもの――すべての購入にはその価値が求められる。買い物客は、信頼、パーソナライゼーション、利便性を提供する小売業者やブランドを支持する。ESGやサステナビリティはもはや必須条件であり、現代の消費者は、生活を簡素化し、自身の価値観と合致する具体的なメリットを求めている。 価格戦略の時代はひとまず終わった。消費者は 資金を使い果たしており、さらなる値上げを受け入れることはない。成長は販売数量にかかっている。限られた自由裁量支出を最大限に活用できるよう、品揃えの最適化、イノベーション、プライベートブランド戦略を通じて、来店機会と購入金額を拡大することが求められる。 小売業者は新たなメディア界の巨頭となった。リテール・メディア・ネットワーク（RMN）は、店頭、アプリ、そしてあらゆるデジタル接点においてショッピングと広告を融合させ、コマースのあり方を再構築している。消費者にとって、RMNはパーソナライゼーション、利便性、ロイヤリティ報酬といった真の利益をもたらす一方で、小売業者やメーカーには事業拡大のあり方を再考することを迫っている。 プライベートブランドは依然として顧客ロイヤルティを高める手段である。ストアブランドはもはや「安価な選択肢」ではない。多くの場合、買い物客が妥協することなく最高の価値を見出せる場所であり、小売業者に利益率をもたらす一方で、ナショナルブランドに対し、依然として消費者の買い物かごにふさわしい存在であることを証明するよう圧力をかけている。 原材料価格の変動が、消費者第一のイノベーションを後押ししています。ココアから卵、コーヒー豆に至るまでの原材料価格の変動は、製品の再配合を余儀なくさせていますが、同時に新たな可能性も開いています。代替品（例えば、味や品質を犠牲にしないヴィーガン向け卵代替品など）を迅速に導入できるメーカーは、手頃な価格、機能性、そして信頼を同時に提供することができます。 シームレス・コマースが次のフロンティアだ。ソーシャル コマース、クイックコマース、RMN（レディ・メイド・ネットワーク）が一つに融合しつつある。 消費者は、摩擦がなく、パーソナライズされ、即座に利用できるショッピング経路を期待しており、小売業者やメーカーに対し、あらゆる場所で、かつ同時に提供するというハードルが高まっている。 後で読みたいですか？ レポート全文をダウンロード ダウンロードありがとうございます 『コンシューマー・アウトルック・レポート：2026年へのガイド』（PDF、4.3 MB） レポート全文を読む 第1章：消費者の現状と経済の不確実性 家計の経済状況には、すでに支出への慎重さが定着している インフレに起因する節約志向は薄れつつあるものの、消費者は再びの「再調整」を警戒している。所得層や地域を問わず、経済・政治の変動が消費者の慎重な姿勢を後押ししている。 長期的な安定性への信頼が低い中、消費者は変動性を「ニューノーマル」として受け入れている。彼らは手頃な価格と同様に、ブランドに感情的な安心感を求めている。 消費者の経済状況は昨年とほぼ変わらないものの、自身の状況に対する認識は大幅に改善している。 世界の消費者の30％が、1年前よりも経済状況が改善したと回答しており、これは2024年7月時点から0.4ポイント 上昇している 32.8%が 、過去1年間で経済状況が悪化したと回答しており 、これは2024年7月時点から0.6%増加している 1回の買い物あたりの支出額は4米ドル（1世帯あたり1回の買い物につき36米ドル） 1世帯あたりの買い物回数は年1回（1世帯あたり年間約294回） 世界の消費者心理は前年比で比較的横ばい 2025年に「1年前より経済状況が改善した」と回答した消費者の割合は、2024年上半期の調査結果と一貫していた。「悪化した」と回答した世界の消費者は、わずかに（0.6%）増加した。 楽観ムードの回復が遅れている市場である米国でさえ、「1年前よりはるかに悪化した」と答えた回答者の数は、2024年7月から現在にかけて半数以下に減少し、わずか8.5%となった。米国におけるこうした前向きな変化により、FMCG（日用消費財）製品の平均支出額は4%増加した。しかし、1回の買い物あたりの平均購入品数はほぼ横ばいのままである。 1年前と比べて、ご家庭の経済状況は良くなりましたか、それとも悪くなりましたか？ 出典：NIQ 2025年消費者見通し調査（過去の調査との比較）。質問：「1年前と比べて、ご家庭の経済状況は良くなりましたか、それとも悪くなりましたか？」注：中国では、質問文が「支出の管理」に関する変化を反映しています。 「悪化した」と回答した消費者のうち、大多数（73％）は、生活費の上昇が経済状況の悪化の原因だと考えています。 景気減速（39％）と雇用の不安定さ（30％）も、この消費者心理に影響を与える主要な要因です。消費者は（昨年と比較して）これらすべての圧力からわずかな安堵感を感じていると報告していますが、「地政学的紛争」の影響を懸念する人の割合は12％から14％に上昇しました。 過去1年間で北米や欧州連合（EU）の多くの市場において楽観的な見方が高まったものの、インドや中国といった他の主要市場と比較すると、これらの市場では依然として「生活が厳しくなった」と感じる消費者が多い。トルコ、チリ、オーストラリアも引き続き苦境にあり、2025年には（2024年と比較して）より多くの消費者が「生活が厳しくなった」と感じている。 経済状況に対する楽観度は地域や国によって大きく異なる 出典：NIQ 2025年消費者見通し調査。質問：「1年前と比べて、ご家庭の経済状況は良くなりましたか、それとも悪くなりましたか？」注：中国では、質問文が「支出の管理」に関する変化を反映している。 2026年の消費動向を左右する最大の懸念事項 出典：NIQ 2025年消費者見通し調査 インフレは世界中の消費者にとって依然として課題であり、食料価格の上昇や景気後退の可能性について深い懸念を抱き続けている。 昨年報告された通り、消費者は公共料金、生活水準、雇用の安定について懸念を抱いています。消費は続いているものの、高止まりする物価、関税、高金利が継続しているため、消費者は厳しい選択を迫られ続けています。 消費者の懸念事項の多くは前年比で比較的横ばいでしたが、2026年に向けての全体的なランキングにはいくつかの顕著な変化が見られます。昨年、消費者は地球温暖化や環境問題への懸念が高まっていると報告し、この懸念事項は第4位にランクインしました。今年はかろうじてトップ10入りを果たし、第9位となりました。 一方で、国際紛争や戦争への懸念は5位から2位へと上昇し、わずか1年前から 9ポイント上昇しました。政治的混乱も7位でトップ10入りしており、昨年比で2.4ポイント上昇しています。地政学的紛争が継続・激化している中、特にそうした紛争が深刻な経済的影響をもたらしていることを考えれば、これらの問題が最大の関心事となっているのは驚くことではありません。 世界の消費者にとって注目すべき朗報となり得るのは、国際通貨基金（IMF）が、世界のインフレ率が2025年の4.2％から2026年には3.6％へと鈍化すると予測している点だ。 IMFはまた、世界のGDP成長率が2025年に3％、2026年に3.1％に達すると予測している。世界的な市場の不確実性を考慮すれば、これらの数値が確実であるとは言い難いが、消費者の不安にもかかわらず、金融情勢は緩和に向かっていることを示唆している。 消費の牽引要因 インフレの複合的な影響 消費財（CPG）のインフレ率は、2023年初頭から2024年にかけて毎月鈍化しましたが、一部の地域では依然として世界平均を上回っていました。特に、2024年5月から2025年5月にかけて、0.3%の上昇幅で再び緩やかに上昇し始めています。 CPG業界の現状を「Taking a Full View™」で捉える 昨年約8%低下した後、CPGのインフレ率は前年比で徐々に上昇し始めています。 出典：等価ボリューム（Eq Vol）ベースの価格変動率、2025年5月対前年同月の月次データ。CPG総計は、58カ国における225の固定カテゴリー群を対象に算出。売上高は米ドル建てで表示。   消費者は引き続きインフレの影響を感じており、2023年に100ドルで済んだものが、現在は106ドルかかっています。世界的なインフレ率は2022～2023年のピーク時から劇的に低下しましたが、2025年6月時点で、ラテンアメリカなどの地域では6.6%のインフレ率を記録しており、これは当時3%を下回っていた世界平均の2倍以上でした。 物価の高騰は消費者の財布を圧迫しており、我々が長期的な回復期にあることを裏付けています 出典：NIQ Global Strategic Planner、54市場、等量価格変動率（%）、2025年6月15日終了の直近52週間、前期比。米ドル建て。 今年は（2024年と比較して）多くの指標が好転しているものの、関税問題やそれが消費財（CPG）のコストに与える影響という未解決の課題が、2026年に向けてさらなる不確実性を生み出している。 世界経済の成長は続いているが、2026年に向けて減速の兆しが見られる 出典：NIQ Global Strategic Planner、54市場、Eq Vol価格変動率、2025年6月15日終了の直近52週間、前期比。米ドル建て。 世界のFMCG動向、2024年対2025年： 売上高成長率： 3.5% 販売数量の伸び： 0.9% 世界の消費財（CPG）市場全体を見ると、2024年から2025年にかけての売上高成長率は、前期間と比較して鈍化している。しかし、依然として3.5%を維持している。販売数量の伸びは、2023年から2024年にかけての期間と同水準を維持している。 欧州とアフリカではインフレ圧力が緩和されたことで売上高の伸びが鈍化していますが、ラテンアメリカでは高インフレが市場の売上高10.4%増を牽引しています。 カテゴリー別価格上昇率の世界ヒートマップ 価格は依然として高水準にあるものの、2025年にはいくつかのカテゴリーでインフレが鈍化した。 出典：NIQ Global Strategic Planner、等量ベース価格変化率（%）、2025年6月15日終了の直近52週間、前年比。米ドル建て。 この購入カテゴリー別のグローバル・ヒートマップは、店舗内の多くのカテゴリーでインフレが鈍化したことを裏付けていますが、店舗内のいくつかの主要分野では、今年のFMCG全体の平均である 2.6%を上回る水準で依然としてインフレが続いています。 2025年には、ヘルスケア（ 5.4%）、菓子・スナック（ 4.9%）、ノンアルコール飲料（ 3.6%）が最も高いインフレ率を記録しました。 しかし、今年のデータは全体像の一部に過ぎず、昨年と比較してどのカテゴリーがインフレ緩和の恩恵を最も受けたかを理解することが重要です。 2025年にインフレ鈍化による最も大きな好影響を受けたカテゴリーは、ペットフード（0.5％： 2024年の6.5％から低下）、ホームケア（1.8％：2024年の7.6％から低下）、ヘルス＆ビューティー（2.1％：2024年の6.0％から低下）でした。 2025年のFMCG（日用消費財）の平均価格上昇率は2.6％（2024年の4.1％から低下）となる見込みであり、ブランドや小売業者は、価値成長の鈍化を相殺するために販売数量の拡大を戦略的に推進する必要があります。 カテゴリー別販売数量成長率の世界ヒートマップ 販売数量の伸びは、引き続きヘルス＆ビューティーおよび生鮮食品が好調 出典：NIQ Global Strategic Planner、等価数量（Eq Vol）の変化率、2025年6月15日終了の直近52週間、前年比。米ドル建て。 1年前と比較した販売数量の伸びを見ると、より全体像が把握できます。FMCG（日用消費財）全体の販売数量の変化 （-0.9%）は前年（-0.8%）とほぼ同水準ですが、紙製品とアルコールは引き続きマイナス成長となっています。2025年に最も大きな販売数量の伸びを見せたのは、ヘルス＆ビューティー（ +2.1%）と生鮮食品（ +1.7%）です。 インフレおよび販売数量の最高値・最低値に関する地域ごとの特徴 出典：NIQ Global Strategic Planner、等価数量（Eq Vol）の変化率および等価数量価格の変化率、2025年6月15日終了の直近52週間、前年比。米ドル建て。 この市場レベルの分析は、成長の機会につながる地域ごとの微妙な違いを明らかにします。 NIQのグローバル小売測定サービスは 、カテゴリーレベルでの市場のギャップや成長機会の特定を支援します。例えば、ヘルスケア分野では、欧州、アジア太平洋、アフリカ全域でインフレに牽引された成長が見られます。このカテゴリーにおいて販売数量が大幅に増加した唯一の市場はラテンアメリカですが、同地域ではヘルスケア製品の価格が10％近く下落しています。 2025年の経済格差 消費者の経済的安心感は引き続き高まっています。 出典：NIQ 2025年消費者見通し調査（2022年、2023年、2024年上半期の消費者見通し調査と比較、中国を除く）。質問：過去数年間の出来事が、ご家庭の全体的な経済状況にどのような影響を与えたか、以下のうち最も当てはまるものはどれですか？ NIQの社会経済的消費者セグメントは、消費者が自身の経済的安定をどのように認識しているか（収入や貯蓄能力への最近の影響を含む）を特定するための貴重なツールであり続けています。また、時間の経過に伴う意識の変化を追跡することで、世界的な出来事が一般消費者にどのような影響を与えているかについて、マクロ的な視点を提供します。 31% 調査対象となった世界の消費者の31％が、2025年には経済的に影響を受けていないか、あるいは好調であると回答しており、2024年の27％から増加しています 「自信がある」と回答する消費者の数は年々増加しており、 2023年から現在にかけて10%増加しています 。これは、より多くの消費者が比較的経済的に安定していると感じており、支出水準も一定に保ち続けていることを示しています。しかし、「慎重」な消費者の数は約40%で、比較的横ばいの状態が続いています。 高まる自信が、徐々に消費行動を変えつつある 消費者は、追加の収入源を確保することでリスクを分散させ続けている。 出典：NIQ 2025年消費者見通し調査 上述した「経済格差」の各セグメントにおいて、慎重な楽観論が継続しています。こうした楽観論があるにもかかわらず、消費者はまだ安心感を持てていません。賃金上昇は横ばい状態が続いており、AIの導入が雇用市場に混乱をもたらし、物価も依然として高止まりしているからです。実際、回答者の半数以上（60%）が、本業以外の追加収入源を積極的に探していると答えています。 この数値は昨年より4%減少しているものの、信頼感の回復が容易ではないことを裏付けている。また、「Thrivers（好調層）」が「Rebounders（回復層）」と同様に他の収入源を探す傾向にあることも興味深く、これは「最も恵まれた」消費者でさえも根底に悲観論を抱いていることを示唆している。 現在の生活水準を維持するために個人債務を増やす可能性が高いと答えた人は、わずか2％減少したに過ぎない。「現状維持派」と「苦戦派」のグループでは、新たな債務を負う意欲の低下が最も顕著だった。これらの人々、特に「苦戦派」の多くは、金利が依然として高い状況下でさらなる債務を抱えることに警戒感を抱いているか、あるいは信用枠を使い果たしている可能性がある。 昨年と同数の消費者（36%）が、「生涯のうちに（他者から）より多くの資産を相続する可能性が高い」と回答した。 おそらく驚くことではないが、回答は世代間で大きく異なっている。高齢層の消費者は、生涯でより多くの資産を相続する可能性は低いと考えている（ベビーブーマー世代の61％、ジェネレーションX世代の45％）一方、ミレニアル世代の3分の1とジェネレーションZ世代の29％が同様の見解を持っている。 生涯のうちに（他者から）より多くの資産を相続する可能性は、どの程度あると思いますか？ 出典：NIQ 2025年消費者見通し調査 世代別のインサイトをもっと知りたいですか？ 「Xファクター」：ジェネレーションXが静かに数兆ドル規模の消費支出を牽引している実態 Spend Z：グローバルレポート 2026年、消費者は多くの日用品よりも生活必需品を優先する見込み また、2026年に向けた消費者の支出意向についても調査を行いました。その結果は、今後12ヶ月間に消費者が何に（そしてどこで）支出すると考えているかに基づく「シェア・オブ・ウォレット」データです。 例えば、世界の消費者は外食、家庭外での娯楽、フードデリバリーへの支出を2025年に向けての傾向と同様に、引き続き削減していくことが分かりました。しかし、保険、医療、家庭内娯楽、住宅への支出は同水準を維持する計画であり、これはメーカーや小売業者に対し、これまで生活必需品（すなわちコアライフ）の支出に充てられていた自由裁量資金からの成長は期待すべきではないという明確なシグナルを送っています。 今年の顕著な変化として、公共料金や食料品・日用品などのカテゴリーで支出増加を見込む消費者の数が減少している点が挙げられます。これは、消費者がこれらの主要分野の価格が安定しつつあると認識しているか、あるいは企業が短期的な値上げの余地を使い果たしたと見ているためと考えられます。 今後12ヶ月間の支出意向 また、各支出カテゴリーにおいて、支出を増やす予定の層と削減する予定の層との純増減についても分析しました。これにより、消費財（CPG）業界に影響を与える可能性のある重要なマインドセットの変化を明らかにすることができます。 2026年については、「影響を受けた」カテゴリー（外食・娯楽や衣類・アパレルなど）の多くにおいて、支出意向に 変化は見られません。 一方で、変化が見られるのは「好影響を受けた」カテゴリー（公共料金や食料品・日用品など）です。 例えば、公共料金の支出意向の純増率は15％となっています（2024年は18.9％）。同様に、食料品・日用品も8％に低下しています（昨年は12.2％）。一方、生鮮食品、健康・ウェルネス、生肉、乳製品については、支出を減らす計画の消費者が増えています。 2026年、消費者は引き続き「譲れない」必須支出を優先する意向 こうした必須支出には、公共料金、教育費、医療費、家賃・住宅ローンが含まれます。 出典：NIQ 2025年消費者見通し調査。支出の変化は、「支出を増やす」と回答した割合から「支出を減らす」と回答した割合を差し引いて算出。 オムニショッパーのデータ分析が示す成長分野 米国などの主要市場において、NIQの拡張オムニショッパーデータは 、この前向きな消費者心理が支出に明確な影響を与えていることを 証明しています。 米国の世帯あたりの年間支出額は 主要部門全体で増加しており、特にヘルス＆ビューティー製品（ 8%）、ベビーケア（ 7%）、食品（ 4%）、ペットケア（ 4%）、家庭用ケア製品（ 3%）で顕著です。  ヘルス＆ビューティー製品の購入頻度は高まっており、 購入者1人あたりの購入回数は前年比4.9％増となっています。ベビーケア製品の購入回数は5.6％増、ペットケア製品の購入回数は3.6％増となっています。 一方、食品・飲料の購入回数は横ばいとなっています。しかし、食品・飲料製品の年間世帯あたり購入額 は7,127ドルと、他の主要部門を大幅に上回っています。これは、購入頻度が非常に高いことに起因しており、12ヶ月間で平均227回の買い物で食品・飲料製品が購入されています。 参考までに、これに次いで購入額が最も高いのはヘルス＆ビューティー製品で、 1世帯あたり年間1,784ドル 、年間購入回数は約83回となっています。 1回の買い物あたりの支出額を見ると、家庭用品が最も低く（1回あたり 約16ドル）、食品・飲料が最も高い（1回あたり約31ドル）となっています。 「シンプルさ」こそが新たなプレミアム… -------------------------------------------------------------------------------- Title: Mother’s Day Confectionery Trends: What Drives Growth and Gifting Decisions URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/mothers-day-confectionery-trends-what-drives-growth-and-gifting-decisions/ Type: Insight Published: 2026-04-09T22:03:02+00:00 Modified: 2026-05-25T19:19:29+00:00 Description: Mother’s Day shows how CPG brands can protect premium growth by delivering emotional clarity, not more choice. Content: Book a Strategy Call  This one-pager reveals how emotional certainty, assortment clarity, and premium execution sustain confectionery growth despite pricing pressure.  Mother’s Day spend is concentrating now on brands that simplify choice and elevate meaning, which will outperform competitors. Get in contact Why it matters   Mother’s Day shows how CPG brands can protect premium growth by delivering emotional clarity, not more choice.  Download The Perspective Emotion drives conversion Chocolate remains the safest, most trusted gift, offering emotional certainty shoppers are willing to pay for. Premium is shifting channels Club and ecommerce are gaining share by making premium feel accessible, curated, and confidently chosen. Simpler assortments sell more Clear, gift‑coded selections reduce choice anxiety and outperform broad, price‑led displays at retail. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  "Mother’s Day exposes a hard truth for the industry: consumers haven’t stopped spending-they’ve stopped tolerating anything that feels generic. Demand is concentrating around moments that deliver emotional certainty, rewarding brands and retailers that simplify choice and elevate meaning rather than chase volume.… -------------------------------------------------------------------------------- Title: Winning Flavours: What’s Driving Snacking Innovation in India  URL: https://develop.nielseniq.com/global/en/insights/report/2026/winning-flavours-whats-driving-snacking-innovation-in-india/ Type: Insight Published: 2026-04-09T15:04:50+00:00 Modified: 2026-05-25T16:04:52+00:00 Description: This report decodes how India’s snacking landscape is evolving, based on detailed analysis of flavour preferences across consumer cohorts. Content: Winning Flavours: What’s Driving Snacking Innovation in India Which flavours are actually driving consumer preference—and what should you launch next?  This report decodes how India’s snacking landscape is evolving, based on detailed analysis of flavour preferences across consumer cohorts and product formats.  Inside, you’ll discover:  The top-performing flavours across categories—and how preferences differ by Gen Z and Millennials    Why local favourites like Chaat Masala and Tikka Masala continue to anchor growth    How global and fusion flavours (e.g. Peri Peri, Mexican, Korean) are gaining traction    The rise of bold, experimental taste profiles driven by younger consumers    How nostalgia and innovation are combining to shape new product formats    Emerging signals around heat, citrus, and umami as the next wave of flavour innovation    Built for marketing, innovation, and category teams, this report provides a clear view of how to align product development, positioning, and portfolio strategy with evolving consumer tastes.  Download the report to identify the flavours and formats most likely to win in India’s next wave of snacking growth.  Download the Report Resources Select the resources you would like to download. Winning Flavours 2026 -------------------------------------------------------------------------------- Title: El nuevo escenario del mercado de bebidas en España URL: https://develop.nielseniq.com/global/es/insights/analysis/2026/el-nuevo-escenario-del-mercado-de-bebidas-en-espana/ Type: Insight Published: 2026-04-09T12:54:57+00:00 Modified: 2026-05-25T15:33:30+00:00 Description: El nuevo escenario del mercado de bebidas en España - NIQ: Conoce las tendencias y cambios que est�n. Descúbrelo. Content: Crecer en bebidas: moderación, polarización y nuevas motivaciones. El mercado de Bebidas en España está atravesando una transformación profunda. El entorno económico incierto, la cautela en el gasto y la búsqueda de bienestar están redefiniendo las reglas del juego. Hoy, el sector evoluciona entre dos grandes canales (On Trade y Off Trade) con tendencias divergentes, y un consumidor cada vez más consciente, moderado y exigente. Descubre cómo están cambiando los hábitos de consumo, qué categorías y tendencias están impulsando el crecimiento y qué implicaciones tiene este nuevo escenario para marcas y retailers. Lo que está cambiando en Bebidas Se identifican seis grandes tendencias que están redefiniendo el sector en España: Descubre cómo está evolucionando realmente el sector de Bebidas, qué dinámicas están impulsando el crecimiento hoy y qué tendencias marcarán el futuro inmediato para marcas y retailers. Moderación y control del gasto El consumidor reduce visitas y consumo en hostelería, priorizando experiencias y valor. La búsqueda de conveniencia y salud impulsa nuevas dinámicas. Polarización de canales On Trade y Off Trade muestran evoluciones opuestas, con Off Trade siguiendo el patrón de FMCG y On Trade sufriendo por la moderación. Salud y conveniencia Las bebidas sin alcohol, funcionales y energéticas impulsan… -------------------------------------------------------------------------------- Title: Getting the Recipe Right for the On-Premise Cocktail Opportunity URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/getting-the-recipe-right-for-the-on-premise-cocktail-opportunity/ Type: Insight Published: 2026-04-09T05:56:20+00:00 Modified: 2026-05-25T19:31:41+00:00 Description: Getting the Recipe Right for the On-Premise Cocktail Opportunity - NIQ: At a time when the global. Explore NIQ. Content: While the On Premise is undeniably facing challenging trading conditions, there are pockets of growth that are helping businesses across the sector navigate the current climate more successfully. Cocktails, in particular, are demonstrating notable resilience in the face of these headwinds, supporting venue revenues and enabling spirits brands to retain – and in some cases even grow – market share. Given the category’s rising strategic importance, NIQ has invested significant resources in analysing the category’s performance across multiple markets. This range of complementary data sources allows us to build a holistic view of the global and local cocktail landscape which can in turn help businesses develop more focused, evidence-based cocktail strategies.  In France, our tracking of consumption patterns indicates that the cocktail market has reached a steady state, with one in three consumers now ordering them when out. But there are also encouraging signs of further growth, as nearly one in four reports increasing their cocktail consumption. Importantly, these tend to be loyal consumers. One in two orders a cocktail every time, or almost every time, they go out. This demonstrates that once a brand or venue wins them over, this audience is highly likely to represent valuable repeat business.  We notice a similar trend in Britain, with cocktail drinkers representing a highly valuable group to target, particularly the younger cohort, whose… -------------------------------------------------------------------------------- Title: Webinar: A Perspective on Wellness URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/webinar-a-perspective-on-wellness/ Type: Insight Published: 2026-04-08T21:26:49+00:00 Modified: 2026-05-25T18:55:54+00:00 Description: Explore how technology, regulation and consumer expectations are reshaping the future of the wellness industry. Content: A Perspective on Wellness  On-Demand Webinar Webinar description Consumers continue to redefine what wellness means to them and how they prioritize it, increasingly changing expectations for brands and retailers.  As economic pressures, new technologies, and shifting regulations reshape wellness, the marketplace is entering a new era of transformation.  Join NIQ’ Sherry Frey for an insight-rich session that uncovers how today’s wellness consumers are (and aren’t) managing their own health, navigating the evolving retail landscape, and making more conscious, values-driven choices. Using NIQ’s Full View™, this session will break down the trends influencing demand across wellness categories and the implications for brands and retailers planning their next moves.  Whether you’re in CPG, retail, ecommerce, or innovation, this session provides a consumer-first perspective on the future of wellness—and the actionable insights you need to unlock value in a rapidly evolving market. Access the Recording Here Resources Click here to watch Access the Report Here Resources Click here to download Featured Speaker: Sherry Frey Vice President, Total Wellness As Vice President of Total Wellness at NielsenIQ (NIQ), Sherry Frey brings more than three decades of industry experience, helping clients across the fresh, CPG, and wellness industries navigate evolving consumer behaviors and market dynamics. She combines forward-thinking insights with practical strategies, empowering brands to stay ahead in an increasingly wellness-conscious world.​ With a background in market research, innovation, and consulting, Sherry… -------------------------------------------------------------------------------- Title: Turning Up the Volume Online URL: https://develop.nielseniq.com/global/en/insights/report/2026/turning-up-the-volume-online/ Type: Insight Published: 2026-04-08T17:43:45+00:00 Modified: 2026-04-09T17:48:00+00:00 Description: Turning Up the Volume Online: Discover the omnichannel growth signals report revealing how shoppers. Explore NIQ. Content: Where is online volume growth coming from - and how can you capture it?   This report breaks down the key drivers shaping digital growth across categories, with a focus on:  Which channels are driving volume gains in metro markets    Where incremental growth is coming from across online platforms    How new product launches are contributing to online performance    The key trends shaping innovation and the 2026 outlook  Designed for commercial and category teams, this report helps you prioritize the right channels, optimize launch strategies, and align decisions to accelerate online growth. Download the full report Resources Select the resources you would like to download. Turning Up the Volume Online -------------------------------------------------------------------------------- Title: Temperature State: Food Trends & Shopper Behavior by Category URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/introducing-temperature-state-a-new-omni-lens-for-food/ Type: Insight Published: 2026-04-07T22:05:53+00:00 Modified: 2026-07-14T14:08:32+00:00 Description: Discover how Temperature State reveals food shopping trends, shopper switching, and growth across shelf stable, fresh, refrigerated, and frozen categories. Content: Introducing Temperature State: An Omni Lens for Food Shoppers choose food by temperature state—Fresh, Frozen, Refrigerated, or Shelf Stable—across in-store and online channels, and those decisions shape broader consumer behavior trends across U.S. retailers. Until now, there has not been a single, comparable way to measure those choices consistently across banners, fulfillment models, and retail environments. NIQ Expanded Omnishopper’s Temperature State closes that gap with an omni-consistent view of shopper insights that helps retailers and manufacturers quantify missions, substitution, and cross-channel movement. In practice, Temperature State reveals who is buying, what they are switching to and from, and where dollars are leaking—so teams can make better decisions on assortment, space, pricing, promotion, and activation.  First in a series: Temperature State raises new questions—so we’re publishing a short series on the most debated topics in U.S. food retail. This launch article focuses on Grocery Center Store (Shelf Stable)—separating facts from assumptions about what’s driving sales.  Coming next: Article 2: Amazon same-day delivery update.   How Temperature State Works  Temperature State groups Grocery Food purchases into four easy-to-read temperature forms—Shelf Stable, Fresh, Refrigerated, and Frozen—using a single, consistent approach across in-store and online transactions (including both UPC-coded and random-weight items).  Three Center Store Myths Temperature State Finally Busts Myth 1 — "Center Store is a… -------------------------------------------------------------------------------- Title: Pulse of the Impulse – Unwrapping APAC Snacking Momentum  URL: https://develop.nielseniq.com/global/en/insights/report/2026/pulse-of-the-impulse-unwrapping-apac-snacking-momentum/ Type: Insight Published: 2026-04-07T21:47:51+00:00 Modified: 2026-04-17T13:23:15+00:00 Description: Unlock APAC snacking opportunities with NIQ’s latest insights on flavor trends, digital discovery, and the future of Snacks & Confectionery. Content: APAC’s Snacking & Confectionery Growth is Dependent on Innovation   Snacks and Confectionery growth across APAC has stalled as overall consumption declines. Yet beneath the surface, momentum hasn’t disappeared—it has shifted. In 2025, 100% of category growth came from insurgent brands, many less than two years old. Thousands of launches enter the market each year, but only those that move fast, feel relevant, and deliver something meaningfully different are winning. Innovation is no longer optional. It is the engine of category growth. Notably, all of the industry’s 1.2% growth came from insurgent brands - half from brands launched in 2025, and the rest from launches introduced in 2024.  Importance of The Snacking Formula: Taste, Texture and Identity When choosing a snack, 34% of consumers say taste and enjoyment matter most. Taste still rules—but what “great taste” means is evolving. Consumers across APAC are rewarding brands that: Champion local flavours and regional pride Layer bold textures for multi‑sensory impact Offer snacks that feel expressive, not generic A powerful East‑to‑East flavour movement is reshaping innovation across Asia, replacing the old West‑to‑East playbook. Paired with unexpected textures, everyday snacks are becoming memorable moments. The right taste and texture strategy doesn’t just win attention. It unlocks incremental growth. Learn how the right Innovation and snacking formula… -------------------------------------------------------------------------------- Title: A new era for vision correction: Lessons from the global optics market  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/a-new-era-for-vision-correction/ Type: Insight Published: 2026-04-07T14:54:00+00:00 Modified: 2026-05-25T15:44:51+00:00 Description: Explore global optics market trends shaping 2026, from myopia management and smart glasses to premium lenses and online growth. Content: As the optics market enters a new era defined by innovation and shifting consumer needs, it is clear that personal health remains at the forefront of purchasing decisions.  Brendan Dowd, from consumer intelligence company NielsenIQ (NIQ), writes that global market data for 2025 provides insight into what to expect in 2026.  This article was featured in the April issue of mivision. This edition brings together the latest clinical insights, industry developments, and expert perspectives from across optometry and ophthalmology, helping readers stay informed on the innovations shaping eye care today. Visit here Even as global economic headwinds intensify, consumers continue to prioritise personal wellness, NIQ data shows. Globally, 30% of consumers say they feel better off financially than a year ago, yet 32% still feel worse – creating a cautious but stable environment for health-related purchases.  Global gross domestic product (GDP) forecasts for 2025 heading into 2026 were relatively stable, though heightened trade tensions and policy uncertainty have led to weaker consumer confidence globally in 2025. Within this climate, integrated analytics from NIQ and global market research company GfK provide a stabilising lens, offering the world’s most comprehensive views of consumer behaviour. For optics specifically, NIQ’s global lens tracking serves as a critical benchmark for understanding how the category is evolving… -------------------------------------------------------------------------------- Title: The new financial reality: How Filipino Consumers are spending, saving, and banking in 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/the-new-financial-reality-how-filipino-consumers-are-spending-saving-and-banking-in-2026/ Type: Insight Published: 2026-04-06T22:13:17+00:00 Modified: 2026-04-07T12:37:26+00:00 Description: How Filipino consumers are spending, saving, and banking in 2026, and what it means for growth in a volatile economic landscape. Content: Key Takeaways Filipino consumers are cautious but still spending - intentionally Economic volatility, slower GDP growth (4.4% in FY2025), and corruption-driven uncertainty are pushing households to prioritize essentials, grow savings, and demand value, convenience, and security from banks. Digital adoption is near-universal, but usage is shallow 99% of Filipinos shopped online in the past six months, yet only 52% actively use mobile banking apps, 29% use Internet Banking. Consumers want digital services that are fast, easy, secure, and human-supported. Value now means “worth it,” not just cheap Low prices still matter, but value-for-money, convenience, and personalized experiences increasingly drive choice—especially in banking and payments. What is shaping the new Filipino financial mindset? Filipino consumer confidence is fragile because macro uncertainty feels personal GDP growth slowed to 4.4% in FY2025, driven mainly by a sharp pullback in government capital formation and weaker government consumption. Let’s break it down. Corruption scandals in 2025 stalled infrastructure projects. This reduced jobs, delayed income flows, and weakened business confidence. As a result, consumer confidence indices turned negative in Q4’25, with concerns centered on corruption, inflation, and lower household income. Why does inflation still feel painful—even when it’s slowing? Inflation is lower, but prices are still… -------------------------------------------------------------------------------- Title: Beauty in 2026: Global shifts. Local realities. Real growth URL: https://develop.nielseniq.com/global/en/insights/report/2026/beauty-in-2026-global-shifts-local-realities-real-growth/ Type: Insight Published: 2026-04-06T14:09:31+00:00 Modified: 2026-04-09T12:10:05+00:00 Description: Global Beauty Views 2026 brings together expert insights from 20 key beauty markets, offering a data led view of how consumer preferences are evolving. Content: Report Beauty in 2026: Global shifts. Local realities. Real growth Download the full report Resources Thank you for your interest. You can now download the report below. Global Beauty Views 2026 Full Report Global Beauty Views 2026: Data-Driven Trends & Local Success Drivers  Global Beauty Views 2026 brings together expert insights from 20 key beauty markets, offering a data-led view of how consumer preferences, routines, and buying behaviour are evolving across the world. The report captures how global pressures—such as inflation, digital acceleration, and shifting cultural values—are reshaping beauty, while highlighting the local nuance that defines success in each market.  Key report highlights include:  Coverage of 20 influential beauty markets, including the US, China, India, Brazil, South Korea, Germany, and the UK   Deep analysis of how economic pressure and inflation are reshaping beauty routines globally   The growing global influence of K-Beauty as a benchmark for efficacy and formulation   Strong acceleration of e-commerce and digital-first discovery, with global beauty e-commerce value sales growing +18% in 2025, far outpacing offline growth  Ready to explore more global beauty insights? Learn More Beauty in 2026 is shaped by global forces but defined locally. Success will come to brands that move beyond chasing trends and truly understand people—how they live, what they value,… -------------------------------------------------------------------------------- Title: From Stores to Ecosystems: Beverage Alcohol Growth with TDLinx URL: https://develop.nielseniq.com/global/en/insights/education/2026/beverage-alcohol-ecosystems-growth-tdlinx/ Type: Insight Published: 2026-04-02T20:43:25+00:00 Modified: 2026-05-25T21:16:07+00:00 Description: Discover how beverage alcohol brands unlock growth by moving from store‑level planning to connected retail ecosystems. Content: In an increasingly fragmented regulatory environment, state‑by‑state alcohol‑by‑volume (ABV) rules are shaping what beverage alcohol products can be sold—and where. For fast‑growing categories like ready‑to‑drink (RTD) cocktails, low‑proof spirits, and moderated beer and wine, imprecision at the store level can mean missed opportunities, compliance risk, or costly missteps. Store‑Level ABV Intelligence for Smarter, Compliant Growth NIQ’s TDLinx ABV Table delivers the industry’s first store‑level ABV threshold intelligence, embedded directly within TDLinx’s universal retail and on‑premise location database. Covering grocery, liquor, convenience, drug, wholesale clubs, and mass merchandisers across 15 key states, the ABV Table maps exact beer, wine, and spirits ABV limits at the individual outlet level—paired with regulatory context and channel‑specific guidance. Whether you’re a supplier ensuring compliant shipments, a distributor navigating Utah’s strict beer caps or Pennsylvania’s expanded RTD allowances, or a brand identifying white space for innovation in Texas grocery or Florida mass channels, the ABV Table transforms regulatory complexity into a competitive advantage. Gain store-level insights with TDLinx to boost store performance, improve retail execution, and support smarter location-based strategies. Learn more Turning Regulatory Complexity Into Growth Intelligence The surge in RTD and low‑ABV innovation has exposed a major gap in traditional regulatory planning. State‑level summaries often… -------------------------------------------------------------------------------- Title: TDLinx Relationship Table: Unlock Hidden Retail Ecosystems URL: https://develop.nielseniq.com/global/en/insights/education/2026/tdlinx-relationship-table-hidden-retail-ecosystems/ Type: Insight Published: 2026-04-01T23:10:37+00:00 Modified: 2026-05-25T21:15:21+00:00 Description: Discover how the TDLinx Relationship Table maps connected retail ecosystems to drive smarter growth and activation. Content: Today’s retail and on‑premise environments are no longer standalone stores. They are complex, interconnected ecosystems—where a single airport, casino, hotel, or supercenter can seamlessly connect grocery, liquor, dining, lodging, and convenience within one high‑traffic footprint. What is the TDLinx Relationship Table? NIQ’s new TDLinx Relationship Table brings these hidden connections to light for the first time. By mapping relationships across trade classes and formats, it reveals how locations truly operate in the real world—whether that’s a grocery store with an attached liquor outlet, a casino with embedded bars and retail, or a hotel serving as the hub for multiple dining, nightlife, and convenience venues. Gain store-level insights with TDLinx to boost store performance, improve retail execution, and support smarter location-based strategies. Learn more Unlocking New Growth Through Connected Location Intelligence This powerful enhancement to NIQ’s industry‑leading TDLinx location database enables FMCG/CPG and BevAl brands, retailers, brokers, and marketers to move beyond single‑store thinking. With relationship intelligence, teams can uncover cross‑promotion opportunities, optimize multi‑format sales routes, identify white space within complex ecosystems, and activate coordinated, ecosystem‑wide strategies that drive incremental distribution, larger baskets, and increased revenue. Read the full article to see real‑world examples of how leading teams are using relationship intelligence… -------------------------------------------------------------------------------- Title: Redefinindo a inovação em CPG para um crescimento incremental URL: https://develop.nielseniq.com/global/pt/insights/analysis/2026/geracao-z-sazonalidade-saudabilidade-e-consumo-no-lar-moldam-as-tendencias-da-copa-em-2026/ Type: Insight Published: 2026-04-01T20:07:19+00:00 Modified: 2026-05-25T19:17:54+00:00 Description: Geração Z, saudabilidade e consumo no lar moldam as principais tendências de consumo para a Copa de 2026. Content: Cenário 2026 que ditará o consumo durante a Copa Macroeconomia: inflação acumulada no primeiro trimestre de 2026 ainda é maior versus mesmo período em 2022, no entanto, há uma queda na taxa de desemprego (11,1% em 2022 vs. 5,2% em 2026) e o fim dos impactos da pandemia reduziu a incerteza do consumidor. Esse ambiente mais estável tende a estimular o consumo e favorecer decisões de compra relacionadas ao evento. Saudabilidade: consumo de algumas categorias está crescendo devido à busca pela melhor saúde e mudança no estilo de vida. Geração Z: geração mais engajada com o Mundial, que consome conteúdos multiplataforma e que compra tanto no físico quanto no online. Acompanhar as preferências desta geração e inovações da jornada de compra online torna-se essencial para o sucesso da indústria e do varejo. Consumo dentro do lar: devido ao horário e às datas dos jogos da Copa, além da situação econômica e climática, o consumo dentro do lar tende a ser mais forte no evento deste ano. Sazonalidade: A junção entre Copa + inverno + Festa Junina + férias forma uma “super estação de consumo” que gera tanto previsibilidade quanto grandes oportunidades de ativação integrada. Tendência de bebidas zero é expoente… -------------------------------------------------------------------------------- Title: Wellness is no longer a category. It is the architecture of modern living URL: https://develop.nielseniq.com/global/en/insights/report/2026/wellness-is-no-longer-a-category-it-is-the-architecture-of-modern-living/ Type: Insight Published: 2026-04-01T18:30:54+00:00 Modified: 2026-07-01T07:34:33+00:00 Description: Wellness architecture is reshaping how consumers decide, shop, and live. Wellness is no longer a category. It is the system guiding modern behavior. Content: Wellness has crossed a threshold. What was once niche, aspirational, or corrective has become structural. Today, wellness defines how consumers evaluate products, retailers, systems, and brands. It is no longer about what is removed. It is about what works.  This shift is not philosophical nor aspirational, but quite observable across consumer behavior, spending, and technology. And it is accelerating.   From Avoidance to Optimization   Wellness used to mean less. Less sugar. Less fat. Less indulgence. That era is ending.  Consumers now pursue addition and impact. More protein, fiber, adaptogens, cognitive support. They expect every bite, sip, and daily ritual to contribute to physical resilience, mental performance, and quality of life.  Measurement is evolving with that expectation. Wellness is no longer judged by absence or compliance, but by effectiveness.   What does this product help me achieve today?  How does it support my health span?  Does it work?  This redefinition is reshaping food, beverage, beauty, household, and personal care simultaneously. The boundaries between them are dissolving because consumer goals are shared across categories.  Design Your Wellness Strategy for What Comes Next Connect with an NIQ wellness expert to understand consumer behavior and where growth is pooling across categories and channels Connect with our experts The Consumer Is Now the System   Consumers increasingly act… -------------------------------------------------------------------------------- Title: Time to notice Gen X: The generation still pouring on the BevAl basket  URL: https://develop.nielseniq.com/global/en/insights/report/2026/time-to-notice-gen-x-the-generation-still-pouring-on-the-beval-basket/ Type: Insight Published: 2026-04-01T15:40:21+00:00 Modified: 2026-04-08T18:29:03+00:00 Description: Gen X beverage alcohol spending continues to anchor category value. Learn how brands can win Gen X through wine, value-plus cues, and occasions. Content: For a category searching for its next cork-popping growth, the answer may already be on the shelf.  While industry conversation continues to swirl around what younger legal age consumers might do next, Gen X is already doing the work. Quietly. Reliably. And at a meaningful scale.  This is not a future-facing cohort. It is today’s transaction.  Follow the Money (Then Pour the Occasion)   Globally, Gen X drove an estimated $15.2 trillion in total spending in 2025. Within Beverage Alcohol, they account for 26 percent of total alcohol dollars worldwide and an even larger 27 percent of global wine spend.  That is not fad behavior or trial-led curiosity. That is consistent, repeat purchasing from a cohort that understands value and knows when it is worth paying for.  And that context matters, because alcohol is not growing its way out of this moment.  No Rising Tide, Just Smarter Sailing   Across regions, Beverage Alcohol remains under pressure. Off-premise declines persist in North America, Europe, and Asia Pacific, while on-premise performance varies by occasion and geography. The days of broad-based recovery are behind us.  The game now is not volume at all costs. It is winning the right buyers, in the right places, for the right occasions.  Gen X is already there.  Turn Gen X insight into action Book a consultation with our BevAl experts and uncork where the… -------------------------------------------------------------------------------- Title: Who You Test With Can Make or Break Innovation Decisions URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/who-you-test-with-can-make-or-break-your-innovation-decisio/ Type: Insight Published: 2026-04-01T09:36:50+00:00 Modified: 2026-05-25T16:57:12+00:00 Description: Testing with a narrow “target” feels efficient, but who you test with is one of the most consequential choices in innovation decisions. Content: In innovation testing, one question comes up consistently: Should we test with our target segment, or with a broader audience? On the surface, the answer feels obvious. After all, innovations are designed with someone in mind. Surely, testing with the “right” consumer target sharpens insights and reduces noise. Yet, decades of innovation evidence suggest the opposite. When testing focuses on a narrow target, it does not refine results; it often distorts them. The Hidden Risk of Testing Among ‘Targets’ Target audiences are, by definition, familiar. They already buy your category; most have your brand in their repertoire; they understand and respond well to your marketing language. That familiarity can inflate appeal, overstate potential, and mask real barriers to adoption. Successful innovation, however, does not generate growth by playing within a finite pool of target consumers. The evidence-based tenets of marketing science show that innovations often derive significant portions of volume outside their target by reaching lighter buyers, occasional users, considering future entrants, and unexpected usage occasions. When testing is confined to a predefined target, that expansion potential disappears from both the analysis and innovation planning – leaving money on the table. Why Broad Samples Are More Predictive of In Market… -------------------------------------------------------------------------------- Title: Geomarketing compendium: Purchasing power for food and related items - NIQ URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/free-compendium-niq-purchasing-power-for-food-and-related-items/ Type: Insight Published: 2026-04-01T08:20:56+00:00 Modified: 2026-05-25T16:50:04+00:00 Description: How is purchasing power for food and related items distributed within 17 different countries? Find out in our free map compendium. Content: How is purchasing power for food and related items distributed within different countries across the world? Find out in our free compendium with maps for 17 countries. Download the compendium NIQ compendium How is the purchasing power for food and related items distributed regionally across 17 countries? Find out in our free compendium: Download the compendium Download our free compendium with 17 illustrative maps and find out how purchasing power for food and related items is regionally distributed. The international NIQ Purchasing Power for Retail Product Lines dataset reveals the regional purchasing power potential for many individual product lines: 1. Food and related items 1.1 food 1.2 alcohol-free beverages 1.3 alcoholic beverages 1.4 tobacco products 2. Health and hygiene products 3. Clothing 4. Shoes, leathergoods 5. Furnishings 6. Household products, glass, porcelain 7. Electrical household appliances 8.-11. Consumer electronics, information technology and photography 12. Watches, jewelry 13. Books, stationery 14.-15. Sporting goods, hobbies and recreation 16. Home improvement items Knowing about the regional distribution of spending potential for your product line allows you to tailor your sales and marketing endeavors according to the consumer preferences of particular regions. The resulting insights give you a decisive competitive advantage for all location-related… -------------------------------------------------------------------------------- Title: Business Confidence Survey URL: https://develop.nielseniq.com/global/en/insights/report/2026/business-confidence-survey/ Type: Insight Published: 2026-04-01T08:00:00+00:00 Modified: 2026-05-25T19:15:19+00:00 Description: Business Confidence Survey - NIQ: The biggest lever of growth in the On Premise isn’t flavour, format. Explore NIQ. Content: The exclusive poll reveals 51% of leaders feel confident about prospects for their business over the next 12 months. This is a steady recovery from a five-year low of 26% in October 2025, and reflects solid December trading as well as greater economic certainty.   The number of leaders feeling optimistic about the future of hospitality in general also bounced back, from 13% in late 2025 to 31% in the latest poll. Both confidence metrics are now at their highest points since mid-2024, but they remain well below pre-COVID levels. . Download the report to read more. Download the report Resources Select the resources you would like to download. Business Confidence Survey Feb26 -------------------------------------------------------------------------------- Title: Webinar - Client Academy Episode 2: Growth Beyond the Core URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/client-academy-growth-beyond-the-core/ Type: Insight Published: 2026-03-31T19:44:09+00:00 Modified: 2026-05-18T07:26:20+00:00 Description: Discover how brands are identifying new occasions, entry points and reasons to buy, and turning category expansion into measurable growth. Content: If growth feels harder than ever, it’s because many brands are chasing it in the same places, with the same levers, and expecting different results. Loyalty, frequency and portfolio optimisation can only go so far when categories themselves are under pressure. The brands that are still winning are doing something different: they’re redefining where demand comes from. What will you learn? In this webinar, we challenge some of the most common assumptions about growth and explore: Why many well‑researched growth strategies still fail to deliver What actually drives sustainable growth across categories today Why expanding participation matters more than squeezing existing buyers How leading brands are creating relevance beyond traditional category boundaries Drawing on data, proven frameworks and real‑world examples, we’ll show how brands are identifying new occasions, entry points and reasons to buy, and turning category expansion into measurable growth. This session is for marketers who want to move beyond incremental gains, rethink where future demand will come from, and make more confident growth bets in an increasingly constrained environment. Webinar overview: Request the recording Resources Select the resources you would like to download. Client academy episode 2 season 2, (Recording) Date: May 13th, 2026 , 11AM CET Presented by: Kellie… -------------------------------------------------------------------------------- Title: NIQ Pulso Latam URL: https://develop.nielseniq.com/global/es/insights/analysis/2026/niq-pulso-mensual-latam-descargar/ Type: Insight Published: 2026-03-31T14:08:06+00:00 Modified: 2026-05-25T21:16:03+00:00 Description: NIQ Pulso Latam: Descubre tendencias ocultas y oportunidades de crecimiento con el Pulso Mensual LATAM. Descúbrelo. Content: Descargue la versión de su país NIQ Pulso Mensual Colombia Descargar NIQ Pulso Mensual Ecuador Descargar NIQ Pulso Mensual Perú Descargar NIQ Pulso Mensual Perú Descargar NIQ Pulso Mensual Puerto Rico Descargar NIQ Pulso Mensual República Dominicana Descargar Producto Sales and Trade Hub Convierta la información del canal indirecto en acciones estratégicas con una plataforma que permite a los equipos de Ventas, Trade Marketing y Marketing anticipar desafíos, mejorar la ejecución y potenciar los resultados. Explorar ahora -------------------------------------------------------------------------------- Title: NIQ Perspective: How TikTok Shop Is Reshaping Beauty eCommerce in the U.S. URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-how-tiktok-shop-is-reshaping-beauty-ecommerce-in-the-u-s/ Type: Insight Published: 2026-03-31T13:44:40+00:00 Modified: 2026-05-25T18:06:17+00:00 Description: This perspective reveals how TikTok Shop became the #4 U.S. Health and Beauty eCommerce retailer, driven by discovery-led shopping behaviors. Content: Book a Strategy Call  This perspective reveals how TikTok Shop became the #4 U.S. Health and Beauty eCommerce retailer, driven by discovery-led shopping behaviors. With sales surpassing $4.4B and household penetration nearing 10%, brands must act now to capture this fast-scaling demand channel.  Get in contact Why it matters   Health and Beauty brands are facing a fundamental shift as social commerce moves from experimentation to material revenue impact.   Download The Perspective TikTok Shop Health and Beauty sales grew 84% year over year Making it the platform’s largest and fastest-growing category Nearly 10% of U.S. households shop TikTok Shop Spending $118 annually and purchasing 3 to 4 times per year. Vitamins, skin care, and fragrance dominate sales Redefining where and how beauty discovery converts to purchase. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “TikTok Shop continues its unrelenting growth, now ranking as the #4 US ecommerce retailer across health and beauty. What's most impressive is that it took them less than 3 years to achieve this. This growth represents a real shift… -------------------------------------------------------------------------------- Title: Life Insurance 2030: Why Decision Quality Will Define the Next Phase of Growth in India  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/life-insurance-2030-why-decision-quality-will-define-the-next-phase-of-growth-in-india/ Type: Insight Published: 2026-03-30T16:00:38+00:00 Modified: 2026-04-01T13:08:14+00:00 Description: India’s life insurance market continues to grow in value - but not in reach. This widening gap highlights a structural issue. Content: India’s life insurance market continues to grow in value - but not in reach. In FY25, premium income increased 6.7% to ₹8.86 lakh crore, even as life insurance penetration declined for the third consecutive year to 2.7% of GDP, down from 3.2% in FY22. Overall insurance penetration remained flat at 3.7%, while new individual life policies fell 7.39%, signaling that fewer households are entering - or meaningfully upgrading within - the category.  This widening gap highlights a structural issue. The market is scaling financially, but it is not deepening protection across the population. NIQ analysis points to a critical insight: the challenge is not awareness, product availability, or distribution reach. It is the quality of decisions consumers are being supported to make.  A Market Growing Without Deepening  India is now the 10th largest life insurance market globally by premium, yet insurance density remains low at USD 97 (life: USD 72), compared with a global average of USD 943 (life: USD 388). This disparity has persisted despite years of distribution expansion, regulatory reform, and rising incomes.  Initiatives such as higher FDI openness and the rollout of Bima Sugam are expected to reduce friction and improve transparency. However, easier access alone has not translated into higher penetration. Growth accelerates only when purchase and upgrade decisions feel clear, credible, and worth acting on The Four Decisions Holding Back Penetration  NIQ consumer evidence shows… -------------------------------------------------------------------------------- Title: Winning the Australian Omnichannel Liquor Shopper: Purchasing & Consumption Trends for 2026 URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/winning-the-australian-omnichannel-liquor-shopper-purchasing-consumption-trends-for-2026/ Type: Insight Published: 2026-03-30T14:24:23+00:00 Modified: 2026-03-31T23:19:03+00:00 Description: Omnichannel liquor purchasing is reshaping alcohol growth in Australia, as brands balance retail, on-premise, online and experience-led channels Content: Liquor purchasing is the most omnichannel it has ever been. Consumers now flow across traditional on-premise, off-premise retail, digital platforms, and experience-led spaces more seamlessly than ever.  This creates huge opportunity but also intense fragmentation for suppliers trying to understand where their category is winning or losing, and critically, where to invest next.  For brands, the challenge is not to “be everywhere” but rather to show up in the right places to meet the needs and motivations of their current and future consumers.  Winning in today’s landscape requires: continuously tracking where consumers are buying, drinking, and consuming  understanding how channels compete, complement, and reinforce each other  developing a channel strategy that adapts as occasions shift  The consumer evidence behind this is compelling, NIQ’s OPUS report tells us: The consumer evidence behind this is compelling, NIQ’s OPUS report tells us:  60% of Australians say they seek out brands they try in on-premise venues when later shopping in retail stores.  43% say they have purchased a drink in retail or on-premise directly because they saw it on social media or online.  Discovery, trial, and replenishment are now interconnected, and channel strategy must reflect this.  Retail Remains The Cornerstone, But Faces Continued Pressure Retail still anchors the liquor category, but engagement is softening. NIQ’s Omni shopper data highlights:  69.4% of… -------------------------------------------------------------------------------- Title: From Risk to Reward: Trust, Choice, and Growth in an Allergen-Aware Market  URL: https://develop.nielseniq.com/global/en/insights/report/2026/from-risk-to-reward-trust-choice-and-growth-in-an-allergen-aware-market/ Type: Insight Published: 2026-03-27T21:44:44+00:00 Modified: 2026-05-25T14:56:44+00:00 Description: Allergen‑aware shoppers are reshaping food retail. Learn where demand is growing, where gaps exist, and how brands can win trust and loyalty. Content: Food allergies and intolerances now influence how millions of households shop, spend, and choose brands. These shoppers are not niche. They buy more food and beverage overall and consistently lean toward products they trust to meet their needs. Yet for many, the shopping experience still feels risky, confusing, and limiting. The next generation of food shopping is allergen-aware  The findings in this report show where gaps exist today and where brands can act to win loyalty with a fast-growing, high-value shopper group by making it easier to shop with confidence.  Younger consumers are at the center of this shift. Gen Z reports the highest rates of common allergies and intolerances and is already shaping demand through their purchasing behavior. They expect clarity, transparency, and confidence on the shelf and online. As their spending power grows, these expectations will increasingly define what winning assortments look like.  Ready to act on these insights?  Connect with one of our experts to identify where you can win with allergen‑aware shoppers. Talk to an expert A market that is not keeping pace   Allergen-free options are harder to find than they were just a few years ago, even as interest remains strong. Price premiums remain a real barrier, and many shoppers feel overwhelmed trying to decode labels or confirm product safety. These incidences of friction often stop a purchase before it… -------------------------------------------------------------------------------- Title: The Whiskey Playbook: From Highlands to Highballs URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/the-whiskey-playbook-from-highlands-to-highballs/ Type: Insight Published: 2026-03-27T16:25:46+00:00 Modified: 2026-03-27T16:26:53+00:00 Description: Discover how whiskey trends are evolving across APAC markets and reshaping the On-Premise landscape. Content: The Asia Pacific On-Premise is steadily resetting the stage for whiskey and not in a one-size-fits-all way. Across South Korea, Japan, The Philippines, Singapore, Australia, and China, consumers and bartenders are reshaping the category through distinct serve preferences, new premium cues, and format innovation.  For brand owners, the opportunity is twofold: show up where the drink is actually consumed (and recommended) and tailor the story to how each market signals value.  Stay ahead in Whiskey – align your brand with the trends shaping the future of the category. Download our latest infographic to discover the opportunities and nuances across Asia-pacific markets. Download now Resources Select the resources you would like to download. APAC Whiskey Playbook Infographic -------------------------------------------------------------------------------- Title: Sunshine and St Patrick help drinks sales spring back to life URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/sunshine-and-st-patrick-help-drinks-sales-spring-back-to-life/ Type: Insight Published: 2026-03-27T12:08:34+00:00 Modified: 2026-05-25T17:09:21+00:00 Description: A long overdue spell of warm weather and a bumper St Patrick’s Day helped to revive On Premise drinks sales in mid-March. Content: NIQ’s Daily Drinks Tracker shows average sales in managed venues in the week to Saturday 21 March were 6.4% ahead of the same period in 2025. This made it the best performing week of 2026 so far.  Trading was boosted by sunny weather in many parts of the country, with sales up by 22.8% on Wednesday 18 March. Higher temperatures then gave operators and suppliers their strongest weekend since Christmas by a long way, as average revenue rose 4.8% and 9.4% on Friday 20 and Saturday 21 March respectively.  Sunshine also enhanced St Patrick’s Day, which has grown in popularity as a celebratory occasion in recent years. Sales on Tuesday 17 March soared 51.5% above the same Tuesday in 2025, as consumers flocked to pubs and bars for Irish-themed celebrations. It contributed to growth for nearly all drinks categories across the week, with wine (up 12.4%), soft drinks (up 13.7%), beer (up 5.3%) and cider (up 9.9%) all comfortably outpacing inflation.  The bumper week is a welcome return to growth for drinks sales after negative comparisons in seven of the first ten weeks of this year. The previous week, to Saturday 14 March, had seen sales drop 2.7% behind the equivalent period in 2025, as wet and grey weather continued. This also dampened down modest uplifts to sales provided by Mother’s Day, when sales were 3.5% behind the same occasion in 2025, and by the final round of fixtures in rugby’s Six Nations.  Rachel Weller, CGA by NIQ’s commercial lead, UK… -------------------------------------------------------------------------------- Title: The ever-changing pub  URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/the-ever-changing-pub/ Type: Insight Published: 2026-03-27T12:03:49+00:00 Modified: 2026-05-25T18:13:35+00:00 Description: The ever-changing pub - NIQ: When is a pub not a pub? That was the title of a session at the 2026. Explore NIQ. Content: The pub is one of Britain’s great institutions. It’s where consumers go to socialise, relax and celebrate, and where memories are made. And despite relentless challenges to both spending and costs in recent years, pubs remain a core component of hospitality. NIQ’s Hospitality Market Monitor reveals there were 35,214 community, high street and food pubs around Britain at the end of 2025, which means they make up well over a third of the country’s licensed premises.  A sturdy sector  Contrary to some opinions, pubs have been a relatively resilient sector in recent years. NIQ’s data shows channels including casual dining, restaurants and nightclubs have all seen sharper falls in site numbers than pubs since COVID. While consumers’ spending has been under severe pressure, sales trends for managed pub groups have also been reasonable. The NIQ RSM Hospitality Business Tracker shows they have outperformed restaurants for like-for-like growth for 15 months in a row.  But economic headwinds and changing consumer habits have brought significant changes to pubs. While the managed sector has been durable, thousands of community pubs have been lost, and thousands more have evolved. Traditional impressions of the pub—drink-led, community-focused, brewery-tied and historical—still apply in many cases, but they also need updating.   The changing face of the pub  For one thing, the model of pubs is changing fast. Leased and tenanted segments have been in decline for a sustained… -------------------------------------------------------------------------------- Title: Translate content URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/translate-content/ Type: Insight Published: 2026-03-26T22:32:28+00:00 Modified: 2026-03-26T22:33:20+00:00 Description: Toonaangevende videometingen met behulp van innovatieve technologie en hoogwaardige panels Gebruik de wereldwijde industriestandaard om het gedrag van het publiek vast te leggen en de effectiviteit van advertenties te vergroten… Content: Toonaangevende videometingen met behulp van innovatieve technologie en hoogwaardige panels Gebruik de wereldwijde industriestandaard om het gedrag van het publiek vast te leggen en de effectiviteit van advertenties te vergroten met de videomeetoplossingen van GfK Neem contact op Oplossingen / Totale videometing Oplossingen Neem contact op Verkrijg de inzichten die u nodig hebt om uw doelgroep te meten Sommigen hadden misschien voorzien dat televisie zou verdwijnen ten gunste van digitale media, maar niets is minder waar. Vandaag de dag blijft televisie de aandacht trekken en enorme advertentiebudgetten aantrekken voor wereldwijde merken. Media-eigenaren, omroepnetwerken en hun zenders, plus adverteerders en hun bureaus hebben nauwkeurige kijkcijfers nodig om strategische en tactische beslissingen te nemen. De oplossingen van GfK voor het meten van videokijkers bieden al decennialang de gouden standaard. Met onze toonaangevende oplossingen kunnen alle spelers: Campagnes te plannen en te adverteren met een maximaal bereik Onafhankelijke, objectieve metingen te gebruiken om de effectiviteit van reclamecampagnes aan te tonen Programmeringsbeslissingen te nemen op basis van kijkcijfermetingen per seconde Campagnes nauwkeurig te richten met behulp van een diepgaande analyse van de samenstelling van het publiek Effectieve strategieën te ontwikkelen om kijkers te winnen en te behouden door inzicht in hun kijkgedrag 3,1 miljoen… -------------------------------------------------------------------------------- Title: Agentic Commerce and AI in CPG: The New Growth Frontier URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/ab-test-blocks-the-new-growth-frontier/ Type: Insight Published: 2026-03-26T19:28:46+00:00 Modified: 2026-03-26T19:48:57+00:00 Description: Learn how AI, agentic commerce, and LLM discovery are reshaping CPG growth—and how brands can win with consumer-led innovation. Content: A welcome from The consumer packaged goods (CPG) industry is undergoing a profound transformation—perhaps the most significant in decades. Artificial intelligence (AI), agentic commerce, and large language model (LLM) product discovery are rewriting the rules of growth at extraordinary speed. The New Growth Frontier: How AI and agentic commerce tilt the scales toward challenger brands, a collaboration between NIQ and Kearney, explores what this transition means—and what brands of all sizes need to know to get ahead. For years, competitive advantage has been shaped by scale: think bigger budgets, broader distribution, and robust R&D pipelines, for example. But AI-democratized capabilities and new search and discovery pathways have made it possible for today’s emerging brands to innovate, test, and reach consumers with a level of precision and speed that wasn’t previously possible for them. Large manufacturers, meanwhile, are facing increasing pressure to reinvent the very systems that sustained their leadership.  This moment is more than another wave of digital transformation. It’s a structural reset of how consumers decide, discover, and buy—and importantly, how brands are evaluated by the algorithms influencing those decisions.  For large, established brands, go-to levers like mergers and acquisitions are no longer enough. Legacy players must reinvigorate innovation pipelines and compete for visibility in an environment where agents now reward the most relevant answer—not the biggest media budget. Those who can modernize their operating models, apply AI with strategic intent, and embrace the speed and adaptability that have propelled emerging brands… -------------------------------------------------------------------------------- Title: Kaufkraft-Kompass 2026: Wie konsumstark ist Deutschland? URL: https://develop.nielseniq.com/global/de/insights/events/2026/webinar-kaufkraft-kompass-2026-wie-konsumstark-ist-deutschland/ Type: Insight Published: 2026-03-26T14:44:54+00:00 Modified: 2026-05-25T21:14:36+00:00 Description: Erfahren Sie im On-Demand-Webinar, wie es um die Kaufkraft der Deutschen steht, wer wo wie viel Geld hat und was regionale Trends sind. Content: Die Kaufkraft als Motor des Konsums! Die Kaufkraft ist der zentrale Wirtschaftsfaktor, der die Konsummöglichkeiten der Bevölkerung eines Landes widerspiegelt. Wer viel hat, kann sich viel leisten. Wer weniger hat, versucht mit limitierten Mitteln möglichst gut über die Runden zu kommen. Damit wirkt sich die Kaufkraft unmittelbar auf Konsumpräferenzen, die Marktentwicklung von Produktkategorien und die Wachstumschancen von Herstellern und Händlern aus. Doch wie steht es um die Kaufkraft der Deutschen? Wer hat wo wie viel? Das Webinar bietet einen kompakten Überblick über die Kaufkraft 2026 in Deutschland. Erfahren Sie im On-Demand-Webinar alles Wichtige rund um die Kaufkraft: Kaufkraft – was ist das?Begrifflichkeiten, Definitionen & Abgrenzungen Die Kaufkraft der Deutschen im europäischen KontextEinordnung & Vergleich Kaufkraft 2026 in DeutschlandEntwicklung, regionale Trends, Gewinner & Verlierer  Schauen Sie sich jetzt das Webinar an! Zum Webinar Vielen Dank für Ihr Interesse! Schauen Sie sich jetzt das On-Demand-Webinar und eine PDF-Zusammenfassung der Inhalte an: On-Demand-Webinar PDF-Download Referent Filip Vojtech+49 911 395 2619filip.vojtech@nielseniq.com NIQ Marktdaten NIQ Marktdaten bieten regionalisierte Informationen zu Endverbrauchern, Handel und Gewerbe für eine Vielzahl von Märkten und helfen Ihnen dabei, Ihre Märkte, Umsätze und Standorte objektiv zu beurteilen – und das bis auf feinräumige Ebenen wie Postleitzahlen, Gemeinden oder sogar Straßenabschnitte. Erfahren Sie mehr -------------------------------------------------------------------------------- Title: The Future of Premium: Navigating consumer trade-offs with confidence URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-future-of-premium-navigation-consumer-trade-offs-with-confidence/ Type: Insight Published: 2026-03-26T14:20:14+00:00 Modified: 2026-05-25T16:37:30+00:00 Description: The Future of Premium: Navigating consumer trade-offs with confidence - NIQ: Learn how consumers. Explore NIQ. Content: As premiumisation is redefined, how can suppliers adapt premium portfolios and continue to win? NIQ revealed essential insights in an exclusive webinar, ‘The Future of Premium: Navigating Consumer Trade-offs with Confidence’. The webinar explored: Defining “premium” today The premium beverage landscape — performance shifts and drivers Why premium isn’t dead — where it still outperforms Who is the premium consumer Planning to win — in‑outlet execution and bartender advocacy New realities of Premiumisation Watch the webinar, now available on-demand Watch now The Future of Premium [embed]https://nielseniq.wistia.com/medias/7eqthzlklg[/embed] Here are ten of the top takeaways from the webinar 1 Most consumers choose quality over quantity…  NIQ’s global REACH research shows how many consumers take a ‘less is more’ approach to their drinks spending. Asked about their intentions with a set amount of money, two thirds (66%) say they would buy one or two high quality or luxury drinks—2 percentage points more than in 2024—while just 9% would choose four or five cheaper ones.   2 … But premium spend has been squeezed  While consumers are eager to spend, persistently high inflation has compromised their ability to do so in recent years. In the EMEA region, more than a quarter of On-Premise visitors intended to reduce their On-Premise spend due to rising costs. Meanwhile, significant numbers switched to lower-priced alternatives in the Off-Premise, where the value of premium… -------------------------------------------------------------------------------- Title: 2026 World Cup: How can brands drive sales based on consumer sentiment?  URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/how-brands-can-learn-from-the-olympics-to-drive-sales-during-the-2026-world-cup/ Type: Insight Published: 2026-03-26T13:58:55+00:00 Modified: 2026-05-15T16:50:52+00:00 Description: 2026 World Cup: How can brands drive sales based on consumer sentiment? - NIQ: The 2026 FIFA World. Explore NIQ. Content: What the 2026 World Cup means for consumer behavior  NIQ’s World Cup Hub helps marketers uncover high-value moments, optimize media, and measure real sponsorship impact across the full tournament cycle  Learn what Olympic insights revealed about consumer viewing and brand influence  The 2026 FIFA World Cup will be one of the largest cultural and commercial events of the decade — bringing together millions of fans across North America and generating massive shifts in how people watch, celebrate, shop, and engage with brands. For marketers, the opportunity is huge — but so is the complexity.  Major global sporting events reshape consumer behavior in ways that aren’t always intuitive. These viewing moments vary widely depending on audience, setting, and match importance, and they often create consumption spikes that brands must be ready to capture.  To help brands navigate this landscape, NIQ has launched the World Cup Hub, a unified, evidence-based insights program built to decode the most meaningful moments of the tournament and translate them into actionable commercial strategies.  What early World Cup insights reveal — and why it matters now   The World Cup will create its own economy of attention and consumption. In our pre-event World Cup reports tracking US and Canadian audiences, we found highly social and active viewing plans:  Over… -------------------------------------------------------------------------------- Title: Tech convenience vs the human touch in hospitality URL: https://develop.nielseniq.com/global/en/insights/report/2026/tech-convenience-vs-the-human-touch-in-hospitality/ Type: Insight Published: 2026-03-26T11:44:11+00:00 Modified: 2026-03-26T11:44:16+00:00 Description: Tech convenience vs the human touch in hospitality - NIQ: The biggest lever of growth in the On. Explore NIQ. Content: The latest GO Technology report in partnership with Zonal, shows nearly half (48%) of consumers think human interactions are the most critical factor in their hospitality experiences, +19pp vs a similar survey in 2023. This growth may partly reflect staffing changes that many operators have had to make following the immense pressure on their labour costs in recent years, which has reminded some guests of the importance of human engagement when they eat and drink out. But while people matter, technology is now at the core of hospitality journeys as well. Just over half (52%) say either that technology enables and enhances great experiences, or that it is a blend of the digital and human that provides the best visits. This desire for a combination of the two shows how guests want tech to slot into their experiences with no friction. The report explores many more crucial areas into how consumers are redefining the balance between human interaction and digital touchpoints, including age and demographic preferences, hospitality payment trends, tipping methods, and improvements. Download the full report to read more. Download the report Resources Select the resources you would like to download. GO Technology People vs Tech March 2026 -------------------------------------------------------------------------------- Title: Spring Starts Here: How Shoppers Plan Home Upgrades URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/spring-starts-here-home-upgrades/ Type: Insight Published: 2026-03-26T09:54:55+00:00 Modified: 2026-03-30T20:34:50+00:00 Description: See how shoppers are planning spring home projects—from DIY and outdoor upgrades to smart tech—and where brands can win this season. Content: Book a Strategy Call  This Perspective uncovers where spring upgrade demand is forming, how DIY and pro decisions split, and why outdoor projects matter now. It equips teams to capture seasonal demand by meeting shoppers at the right project, channel, and decision moment. Get in contact Why it matters   Spring 2026 upgrades reveal where shoppers are spending, how they choose retailers, and when they rely on brands for guidance. Download The Perspective Outdoor projects lead spring demand Shoppers prioritize yards, landscaping, and exterior upgrades, creating clear seasonal growth opportunities. DIY confidence is rising, with selective pro help Owners mix DIY and professional support, while renters lean more heavily into DIY projects. Smart home benefits drive conversion Energy savings, safety, and convenience are the top motivations shaping upgrade decisions. Home improvement leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “For retailers and brands looking to connect with home upgrade shoppers, this points to an opportunity. Anchor your spring storytelling in specific projects, provide decision support when… -------------------------------------------------------------------------------- Title: Designing for Demand During Uncertainty: FMCG Growth Insights URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/designing-demand-during-uncertainty/ Type: Insight Published: 2026-03-26T09:31:23+00:00 Modified: 2026-03-30T20:38:05+00:00 Description: Explore how inflation, global conflict, and shopper caution are reshaping food and beverage demand, trips, and value decisions. Content: Book a Strategy Call  Uncover how rising uncertainty is changing shopper decision making, trip behavior, and demand stability across food and beverage. As caution replaces impulse, brands must rethink value, execution, and retailer collaboration to protect trips and basket share. Get in contact Why it matters   Uncertainty does not eliminate demand. It compresses it, delays it, and redistributes it unevenly across categories and channels. Download The Perspective Shoppers are becoming more deliberate Raising the bar for relevance, value clarity, and confidence at the shelf. Gas prices and transportation costs are pulling dollars from the basket Accelerating pressure on discretionary and fresh categories. Retailer manufacturer collaboration It is now critical infrastructure for stabilizing demand and earning shopper trust. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “When uncertainty rises, the shopper demands simpler decisions and more predictable experiences. That elevates the retailer’s role as a curator of value and stability, and it fundamentally changes the brand’s role from demand driver to execution partner. Brands that… -------------------------------------------------------------------------------- Title: The Credibility Economy: How Trust Is Reshaping FMCG Growth URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/credibility-economy-fmcg-growth/ Type: Insight Published: 2026-03-26T09:19:22+00:00 Modified: 2026-05-25T16:59:57+00:00 Description: Discover how trust, verification, and third‑party validation are reshaping FMCG growth, pricing, and shelf performance. Content: Book a Strategy Call  This perspective reveals how credibility has become a commercial driver, reshaping shopper decisions across food and beverage categories. As scrutiny accelerates through guidelines, apps, and verification, brands without a response risk lost share and relevance. Get in contact Why it matters   Credibility is shifting from a brand attribute to an operating requirement with real financial consequences for CPG companies. Download The Perspective Trust now determines shelf performance Shoppers increasingly rely on government guidance, health professionals, and third-party apps to validate product choices. Scrutiny is expanding beyond niche concerns Glyphosate and microplastic anxiety now cut across everyday categories, exposing unprepared portfolios to risk. Algorithms are becoming gatekeepers Scan apps influence purchase, putting low-scoring products back and redefining who controls credibility at shelf. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “Food is entering a credibility cycle with real financial consequences. Companies that invest now in transparency, defensible data, and claim discipline will shape relevance as scrutiny accelerates through the decade. Those… -------------------------------------------------------------------------------- Title: From Aisle to Algorithms: International consumer in the age of Agentic AI  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/from-aisle-to-algorithms-international-consumer-in-the-age-of-agentic-ai/ Type: Insight Published: 2026-03-25T17:36:14+00:00 Modified: 2026-05-27T13:12:04+00:00 Description: Intentional consumers, AI-powered journeys, and shifting value expectations are reshaping the Tech & Durables landscape. Content: Tech & Durables (T&D) is entering a new phase defined by intentional consumers and accelerated digital transformation. After years of economic and supply‑chain disruptions, shoppers have become more value‑driven, selective, and digitally empowered across every step of the journey.  Between FY 2025, global T&D turnover climbed to 857 Bil (+5% YOY), signaling not just recovery but a shift toward smarter, research‑led purchasing powered by AI and omnichannel discovery. As consumers adopt agentic AI tools and demand clarity, trust, and convenience, brands must evolve to meet expectations shaped by data, transparency, and seamless digital engagement. The Rise of the Intentional, Value‑Centric Consumer Consumers are no longer passive participants in the purchase journey. They are informed, empowered, and strategic.  Since 2019, average T&D prices have risen +26.2%, shaped by supply volatility and premiumization trends. Yet consumers are not chasing the lowest price, they are seeking trust, durability, convenience, and long-term value.   35% of annual TCG revenue in key categories comes from top 7 promotional events held across 15 weeks.  Consumers want clarity, confidence, and convenience throughout their journey. Omnichannel research, verified reviews, warranties, and post‑purchase support increasingly define trust.  Value seeking goes mainstream, consumer choosing refurbish products over new products   “Consumers’ intentions are shaped by whoever provides the simplest, clearest, most credible path to decision‑making.” Nevin… -------------------------------------------------------------------------------- Title: Alimentación en España URL: https://develop.nielseniq.com/global/es/insights/report/2026/alimentacion-en-espana/ Type: Insight Published: 2026-03-25T14:39:09+00:00 Modified: 2026-05-25T14:03:33+00:00 Description: Analiza las tendencias y oportunidades clave del sector de alimentación en España con insights de NielsenIQ. Content: Un mercado con consumidores más exigentes El mercado de la Alimentación en España sigue siendo uno de los principales motores del gran consumo, aportando crecimiento incluso tras varios años de volatilidad. Sin embargo, este crecimiento responde hoy a nuevas dinámicas: mayor frecuencia de compra, cestas más pequeñas, un consumidor más consciente y una demanda cada vez más polarizada entre salud, conveniencia e indulgencia. Descubre cómo está evolucionando realmente la Alimentación en España, qué categorías y tendencias están impulsando el crecimiento y qué implicaciones tiene este nuevo escenario para marcas y retailers. Qué está impulsando hoy el crecimiento en Alimentación Se identifican tres grandes ejes que están redefiniendo el sector en España: Descubre cómo está evolucionando realmente el sector de la Alimentación, qué dinámicas están impulsando el crecimiento hoy y qué tendencias marcarán el futuro inmediato para marcas y retailers. Más visitas, pero cestas más pequeñas La frecuencia de compra se consolida como el principal motor del crecimiento en Alimentación, con más actos de compra al mes y un mayor control del gasto por ocasión. Un consumidor más consciente y exigente La salud, la nutrición y el bienestar forman parte ya del día a día, impulsando categorías como proteína, dietéticos, kéfir… -------------------------------------------------------------------------------- Title: Pet Care 2026: Still on the Leash, Not on the Chopping Block URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/pet-care-2026-still-on-the-leash-not-on-the-chopping-block/ Type: Insight Published: 2026-03-25T14:05:25+00:00 Modified: 2026-03-31T23:11:16+00:00 Description: Pet Industry Outlook 2026 reveals how cautious pet parents are redefining value, reshaping channels, and driving growth across premium, wellness, and cat care. Content: Pet parents are heading into 2026 with vigilance, not retreat. Essentials remain protected, even as households tighten elsewhere. Value is being redefined through intentional strategies that preserve care standards, while the marketplace fragments by channel role, species mix, and tier. Growth is concentrating, and it is rewarding brands and retailers that remove friction and deliver confidence, fast. Paws Before Wallets: How Pet Parents Are Rewriting Value  Across categories, consumers show restraint. In pet care, commitment holds. Pet parents continue to signal that they will sacrifice for themselves before compromising their pets’ needs. They are buying in bulk, delaying non-essentials, seeking deals more often, and cutting back selectively on services, while remaining loyal to trusted brands.  But deal seeking comes at a cost. Fatigue from constant price checking is growing, and time pressure is intensifying. Simplicity, clarity, and reliability are no longer nice to have. They are value drivers.  Turn pet parent intent into smarter strategy  Connect with our experts Where the Tail Is Wagging: Growth Is Getting More Selective  Total Pet Care reached $91.8B, with online growth far outpacing in-store performance. While nearly two-thirds of Pet Food still sells in-store, share continues to shift online across food, supplies, and treatments.  Momentum is not evenly distributed. Premium and super premium food… -------------------------------------------------------------------------------- Title: The Future of Premium webinar URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/the-future-of-premium-webinar/ Type: Insight Published: 2026-03-25T12:32:40+00:00 Modified: 2026-05-25T18:39:48+00:00 Description: Explore how shifting consumer expectations are reshaping the future of premium On-Premise drinks brands. Content: Navigating consumer trade-offs with confidence Premium brands have been a vital driver of drinks sales for years, but dynamics are changing fast. While consumers remain willing to trade up for elevated experiences, economic challenges have dented their disposable incomes and confidence. With their spend and choices becoming more considered and intentional, the premium segment faces mounting competition from more mainstream brands. As premiumisation is redefined, how can suppliers adapt premium portfolios and continue to win? NIQ reveals essential insights in an exclusive webinar, ‘The Future of Premium: Navigating Consumer Trade-offs with Confidence’. What we'll discuss: Defining 'premium' today The premium beverage landscape - performance shifts and drivers Why premium isn't dead - where it still outperforms Who is the premium consumer Planning to win - in-outlet execution and bartender advocacy What You’ll learn in this on-demand webinar Get an inside look at how Ask Arthur streamlines your workflows from start to finish. In this short on‑demand webinar, we walk through the essentials so you can get the most out of every feature. What we'll discuss: Introduction to Arthur Using Arthur on Templates Arthur’s Signals and Choosing One to Continue Your Workflows Context Carry to New Templates Concluding and Summarizing Workflows… -------------------------------------------------------------------------------- Title: Consumer Outlook: Consumption trends and future forecasts URL: https://develop.nielseniq.com/global/en/insights/hubs/2026/consumer-outlook/ Type: Insight Published: 2026-03-24T22:01:19+00:00 Modified: 2026-05-15T22:48:37+00:00 Description: NIQ’s annual global survey and analysis reveals how consumers think, feel, and spend so you can plan for demand shifts and growth in the year ahead. Content: Consumer Outlook:Consumption trends and future forecasts NIQ’s annual global survey and analysis reveals how consumers think, feel, and spend so you can plan for demand shifts and growth in the year ahead. Read latest report You need clarity to navigate a consumer landscape full of uncertainty. We can provide it. NIQ’s Consumer Outlook report helps CPG and Tech & Durables leaders understand the pressures shaping purchase decisions—value, trust, convenience, and channel behaviors. Powered by NIQ's Full View™ and an annual survey of tens of thousands of consumers around the world. Consumer Outlook translates change into clear commercial actions for manufacturers and retailers.  Read latest report Talk to our experts Consumer Outlook: Guide to 2026  The most important consumer shifts and consumption trends and what they mean for growth strategies.  Related insights Explore the latest content tied to NIQ’s most recent Consumer Outlook report. Trends over time Revisit past Consumer Outlook reports to see how consumer attitudes have evolved in recent years. How NIQ can help: Our Solutions NIQ delivers a trusted, comprehensive view of consumer buying behavior, unlocking new growth opportunities. Through cloud-based platforms, advanced analytics, and AI-driven insights, The Full View™ helps brands and retailers understand what consumers buy, why they buy it, and what to do next. Customer experiences… -------------------------------------------------------------------------------- Title: Why Consumers Say One Thing and Do Another - Say-Do Gap- NIQ URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/consumer-say-do-gap/ Type: Insight Published: 2026-03-24T08:55:24+00:00 Modified: 2026-03-24T08:55:30+00:00 Description: Why Consumers Say One Thing and Do Another - Say-Do Gap- NIQ: Explore the growing gap between what. Explore NIQ. Content: Ask consumers what they plan to buy, how they will behave, or which brands they prefer, and you will almost always get a confident answer. Watch what actually happens in market, and the story often looks very different.  And we are not even touching on the frequency of purchase. This disconnect, commonly labelled the “say–do gap”, has become one of the most debated challenges in FMCG. It is frequently cited as proof that consumer research is unreliable, that stated intent can’t be trusted, or that traditional insights are no longer fit for purpose. But that conclusion misses the point. The say–do gap is not a flaw in consumers. It is a signal about how decisions are really made and about how data needs to be designed, interpreted, and connected to reality. The myth of the “honest consumer” Consumers are not lying when they tell us what they intend to do. In fact, most are answering honestly, based on the information, emotions, and context available to them at that moment. The problem is that real-world purchasing rarely happens at that same moment, or under those same conditions. Price changes. Promotions intervene. Availability shifts. Habits override intentions. Social context matters. Cognitive shortcuts… -------------------------------------------------------------------------------- Title: Delivering the power of AI in a platform you can trust URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/ask-arthur-on-demand-webinar/ Type: Insight Published: 2026-03-24T08:26:41+00:00 Modified: 2026-05-29T16:12:59+00:00 Description: Ask Arthur on-demand webinar - NIQ: Unlock the full power of Ask Arthur with our comprehensive. Explore NIQ. Content: Delivering the power of AI in a platform you can trust Premium Value That Converts at Shelf Unlock the full power of Ask Arthur with our comprehensive on‑demand webinar designed for teams who want to streamline their processes and maximize productivity. Whether you're new to Arthur or looking to advance your skills, this session walks you step‑by‑step through the key features that elevate your workflow experience. Get an inside look at how Ask Arthur streamlines your workflows from start to finish. In this short on‑demand webinar, we walk through the essentials so you can get the most out of every feature. What we'll discuss: Introduction to Arthur Using Arthur on Templates Arthur’s Signals and Choosing One to Continue Your Workflows Context Carry to New Templates Concluding and Summarizing Workflows Defining the Beta‑Phase Period Download the on-demand webinar below or see more info on Ask Arthur here What You’ll learn in this on-demand webinar Get an inside look at how Ask Arthur streamlines your workflows from start to finish. In this short on‑demand webinar, we walk through the essentials so you can get the most out of every feature. What we'll discuss: Introduction to Arthur Using Arthur on Templates Arthur’s Signals… -------------------------------------------------------------------------------- Title: NIQ Pulso Latam URL: https://develop.nielseniq.com/global/es/insights/analysis/2026/niq-pulso-mensual-latam/ Type: Insight Published: 2026-03-23T19:47:20+00:00 Modified: 2026-05-25T21:15:41+00:00 Description: NIQ Pulso Latam: Descubra tend�ncias ocultas do varejo e comportamento do consumidor com o Pulso LATAM. Descúbrelo. Content: Descargue la versión de su país NIQ Pulso Mensual Colombia Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Colombia NIQ Pulso Mensual Ecuador Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Ecuador NIQ Pulso Mensual Perú Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual México NIQ Pulso Mensual Perú Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Perú NIQ Pulso Mensual Puerto Rico Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Puerto Rico NIQ Pulso Mensual Republica Dominicana Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual República Dominicana Producto Sales and Trade Hub Convierta la información del canal indirecto en acciones estratégicas con una plataforma que permite a los equipos de Ventas, Trade Marketing y Marketing anticipar desafíos, mejorar la ejecución y potenciar los resultados. Saber más !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '423745613070206'); fbq('track', 'PageView'); _linkedin_partner_id = "2806"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); (function(l) { if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])}; window.lintrk.q=[]} var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(window.lintrk); document.addEventListener("DOMContentLoaded", () => { const buttons = document.querySelectorAll("button, input[type='button'], input[type='submit']"); buttons.forEach(btn => { if (btn.textContent.trim().toLowerCase() === "Enviar" || btn.value?.trim().toLowerCase() ===… -------------------------------------------------------------------------------- Title: NIQ Perspective: How Women Are Reshaping Food and Beverage Growth  URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-how-women-are-reshaping-food-and-beverage-growth/ Type: Insight Published: 2026-03-20T15:00:34+00:00 Modified: 2026-03-20T20:03:46+00:00 Description: This Perspective reveals how women are redefining value, trip behavior, and health priorities across food and beverage. Content: Book a Strategy Call  This Perspective reveals how women are redefining value, trip behavior, and health priorities across food and beverage. As inflation reshapes routines, brands must adapt now to win repeat trips, justify price, and sustain growth. Get in contact Why it matters   Women now control the growth levers in food and beverage, forcing CPG brands to rethink value, health, and channel strategy.  Download The Perspective Women are prioritizing value that is clear, credible, and immediately justified, raising the bar for pricing and premium.  Higher trip frequency among women creates more chances to win, shifting growth from big baskets to everyday relevance.  Health and protein are becoming routine needs, expanding opportunity for brands that integrate function into daily consumption.  CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “Women are raising the bar for what earns a place in the basket. As spend concentrates around offerings that deliver immediate justification and everyday relevance, especially in health, the growth model shifts toward consistency over spikes. Repeatability, clarity, and usefulness… -------------------------------------------------------------------------------- Title: From Stadium to Sofa: How Immersive Product Content Builds Brand Loyalty During the World Cup 2026  URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/how-immersive-product-content-builds-brand-loyalty-during-the-fifa-world-cup-2026/ Type: Insight Published: 2026-03-20T13:46:58+00:00 Modified: 2026-05-25T18:18:29+00:00 Description: Immersive product content helps CPG and tech brands win World Cup shoppers by building trust, boosting conversion, and powering AI‑driven shopping experiences. Content: Why richer digital shopping experiences help CPG and Tech & Durables brands win shoppers during major sporting moments like the World Cup in 2026.   Every major sporting event brings the same familiar rituals: snacks on the table, friends around the TV, anticipatory tension rising as kickoff nears. But before fans settle into their sofas, a different kind of preparation is taking place: they’re researching, comparing and purchasing a variety of products online.  In these moments, brands aren’t just competing on price or availability. They’re competing for shoppers’ confidence. And confidence is built through one thing: high‑quality, immersive product content that is prepared for the future; including AI and agentic shopping.   For the first time, the FIFA World Cup is moving to North America, and that shift brings new opportunities for brands across the globe, but particularly in Canada, Mexico and the United States. With 16 host cities, and 48 different national teams competing, this brings not only a chance to spotlight North American food, beverages and products on the international stage, but also brings opportunities for world flavors to proliferate in American grocery stores.   As the summer approaches, both CPG and Tech & Durables brands have a unique opportunity to turn passive browsers into loyal, repeat customers. The secret lies in elevating the digital product experience.  What Fans Want from the 2026 World Cup Experience- the Living Room Stadium  The World Cup transforms homes into mini‑stadiums.… -------------------------------------------------------------------------------- Title: The iced drinks opportunity five insights shaping demand URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/the-iced-drinks-opportunity-five-insights-shaping-demand/ Type: Insight Published: 2026-03-19T15:38:21+00:00 Modified: 2026-05-25T15:51:29+00:00 Description: Iced beverages are experiencing growth, with younger, high‑spending consumers driving rising demand for iced coffee and tea. Content: Content NIQ’s Hot Beverages 2026 report, powered by CGA intelligence, is packed with essential intelligence on consumers’ habits and preferences that can fuel successful strategies across iced categories. It reveals accelerating take-up, with nearly a third of consumers now drinking iced coffee out-of-home—a 5 percentage point increase in just 12 months. There is similar momentum in iced tea, where consumption levels have jumped 6 percentage points year-on-year to 25%. Here are five insights to help businesses gain even more traction in 2026.  1. A young and high-spending market  NIQ’s demographic data shows iced drinks consumers are among the On-Premise’s most valuable guests. Those who buy iced tea spend an average of £175 per month on eating and drinking out, compared to £130 among all consumers. 53% of them are aged 18 to 34, which is an over-indexing of 19 percentage points. Iced drink buyers are also more likely than average to be city residents and parents.  2. A thirst for innovation Iced drink consumers are ready to switch up their choices. They are partly influenced by the weather, as more than two thirds of iced coffee drinkers say their selections change depending on the season. There’s strong appetite for innovation too, with well over a third of all consumers agreeing they more likely to experiment with flavours in iced coffees or teas. Venues need to be ready to satisfy this thirst for different offerings, and there is… -------------------------------------------------------------------------------- Title: NIQ’s Longstanding Relationship With Reckitt Drives Faster Innovation, Go-To-Market, and Customer-Centricity  URL: https://develop.nielseniq.com/global/kr/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/ Type: Insight Published: 2026-03-18T20:17:59+00:00 Modified: 2026-05-25T21:15:39+00:00 Description: NIQ와 함께 혁신 여정을 가속화하세요: AI 솔루션, 예측 인사이트, 그리고 전 세계 전문가는 브랜드의 성장과 소비자 만족을 지원합니다. Content: NIQ는 Reckitt Plc의 오랜 혁신 파트너로서 자부심을 느낍니다. 최근 우리는 인사이트 최고 책임자(Chief Insights Officer)인 일레인 로드리고(Elaine Rodrigo) 박사와 만나, 양사의 지속적인 협력 관계를 되짚어보고 NIQ의 BASES AI 스크리너가 어떻게 Reckitt가 그 어느 때보다 빠르게 소비자들에게 영향력 있는 새로운 혁신을 선보일 수 있도록 돕고 있는지 살펴보았습니다. Reckitt 소개 Reckitt는 건강, 위생 및 영양 분야의 글로벌 리더로, Dettol, Lysol, Finish, Durex, Nurofen, Gaviscon, Enfamil과 같은 브랜드를 통해 수백만 가정의 신뢰를 받고 있습니다. 영국에 본사를 둔 이 회사는 190여 개국에서 사업을 운영하며, 더 깨끗하고 건강한 생활을 지원하는 과학 기반의 제품을 제공하는 데 주력하고 있습니다. [embed]https://nielseniq.wistia.com/medias/ay3f04oaj3[/embed] NIQ, 고객 중심 혁신 기업으로서 레킷을 지원한 지 20년 이상 기념 NIQ와 레킷의 협력 관계가 22년 전으로 거슬러 올라가는 배경과, 그동안 우리가 어떻게 레킷의 과제 해결과 비즈니스 문제 해결을 위해 헌신적인 파트너 역할을 해왔는지 살펴봅니다. 로드리고 박사는 레킷이 소비자 데이터를 활용하여 고객 중심 비전을 실현하는 방법과, 조직 내에서 데이터 기반 의사결정을 장려하는 방식을 공유합니다. AI의 과제: 혁신을 더 빠르게 시장에 출시하기 로드리고 박사는 레킷의 AI 여정이 어떻게 고객 중심 비전을 뒷받침하는지 설명하고, 뛰어난 데이터 품질과 소비자 가치 및 선호도를 신뢰할 수 있게 반영한다는 점을 이유로 닐슨IQ의 BASES AI 스크리너를 선택한 배경을 밝힙니다. BASES AI 기반 혁신 검증 도구를 도입함으로써 레킷은 새로운 아이디어를 더 빠르게 평가할 수 있게… -------------------------------------------------------------------------------- Title: FMCG em Portugal URL: https://develop.nielseniq.com/global/pt/insights/report/2026/fmcg-em-portugal/ Type: Insight Published: 2026-03-18T10:22:52+00:00 Modified: 2026-03-18T12:52:59+00:00 Description: Descubre las claves del crecimiento en 2026 a través de la visión integral Full View que ofrece NielsenIQ. Content: Um mercado que cresce… mas de outra forma 2025 foi um ano de aceleração de crescimento em volumes, num contexto de inflação mais estabilizada. A inflação abrandou, os volumes voltaram a crescer e o mercado respirou, com um consumidor mais positivo. No entanto, o consumo não voltou ao “normal”. Mudou de forma mais estrutural. O que vemos hoje é um consumidor mais intencional, um retalho em reconfiguração e categorias a reagir a novas prioridades: conveniência, saúde, valor real e influência cultural. Se 2025 foi sobre “estabilizar”, 2026 vai ser sobre escolher bem onde apostar, especialmente num contexto de instabilidade mundial. O que 2025 nos mostrou (e como isso prepara 2026) Identificam-se três grandes eixos a marcar o mercado e a preparar o terreno para 2026: Descubra como o setor de FMCG está realmente a evoluir, que dinâmicas estão a impulsionar o crescimento hoje e que tendências irão marcar o futuro imediato para marcas e retalhistas. 2025 em resumo: inflação mais estável e crescimento com foco em volume Os dados do ano mostram estabilização do contexto inflacionário e um mercado mais suportado por volume, com crescimento no FMCG em Portugal.Ainda assim, o consumo mantém-se intencional e poupar continua a ser uma… -------------------------------------------------------------------------------- Title: Guida Beauty NIQ: la più completa fotografia del mercato Beauty in Italia URL: https://develop.nielseniq.com/global/it/insights/report/2026/guida-beauty-niq-la-piu-completa-fotografia-del-mercato-beauty-in-italia/ Type: Insight Published: 2026-03-17T17:32:38+00:00 Modified: 2026-06-09T09:22:52+00:00 Description: Guida Beauty NIQ: la più completa fotografia del mercato Beauty in Italia - NIQ: Applicando al settore. Scopri NIQ. Content: Guida Beauty NIQ NIQ lancia la nuova guida per leggere, comprendere e far crescere il mercato Beauty in Italia Scarica la presentazione della Guida Beauty Grazie per l'interesse dimostrato. Clicca sul link qui sotto e scarica il documento. Presentazione Guida Beauty NIQ / Una visione integrata del mercato Beauty in Italia Il mercato Beauty evolve rapidamente: nuovi canali, modelli distributivi sempre più articolati, consumatori difficili da intercettare con letture parziali.In questo contesto, prendere decisioni efficaci richiede una visione completa, affidabile e condivisa del mercato. La Guida Beauty NIQ nasce per rispondere a questa esigenza: uno strumento pensato per offrire la fotografia più completa del mercato Beauty in Italia, supportando aziende e operatori nella definizione di strategie più mirate, misurabili e orientate alla crescita. Applicando al settore Beauty l’approccio Full View di NIQ, la Guida Beauty integra dati provenienti da più fonti per restituire una lettura trasversale e coerente di tutti i canali di vendita. Il risultato è una comprensione approfondita di: Come si distribuisce il mercato, Dove si generano le opportunità Quali leve attivare per migliorare performance e copertura. Il valore di una vista Beauty omni‑canale Full View della categoria L’integrazione di dati e directory dei punti vendita consente di… -------------------------------------------------------------------------------- Title: NIQ Pulso Latam URL: https://develop.nielseniq.com/global/pt/insights/analysis/2026/niq-pulso-mensual-latam-es/ Type: Insight Published: 2026-03-17T15:38:22+00:00 Modified: 2026-05-25T21:15:35+00:00 Description: NIQ Pulso Latam: O Pulso Mensal LATAM revela tend�ncias de consumo e oportunidades estrat�gicas para. Descubra NIQ. Content: Descargue la versión de su país NIQ Pulso Mensual Colombia Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Colombia NIQ Pulso Mensual Ecuador Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Ecuador NIQ Pulso Mensual Perú Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual México NIQ Pulso Mensual Perú Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Perú NIQ Pulso Mensual Puerto Rico Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Puerto Rico NIQ Pulso Mensual Republica Dominicana Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual República Dominicana Producto Sales and Trade Hub Convierta la información del canal indirecto en acciones estratégicas con una plataforma que permite a los equipos de Ventas, Trade Marketing y Marketing anticipar desafíos, mejorar la ejecución y potenciar los resultados. Saber más -------------------------------------------------------------------------------- Title: Brand Equity em 2026: Construa uma Marca Forte para o Crescimento URL: https://develop.nielseniq.com/global/pt/insights/education/2026/how-to-build-brand-equity-that-converts-into-sales/ Type: Insight Published: 2026-03-17T14:51:21+00:00 Modified: 2026-05-25T21:15:34+00:00 Description: Você está construindo um brand equity que gera o “sim automático” nos consumidores e transforma a força da marca em vendas, participação de mercado e poder de precificação em 2026? Content: A atenção é abundante. O desejo pela marca é escasso. Se a sua marca desaparecesse amanhã tanto das prateleiras quanto das buscas, os consumidores perceberiam, se importariam e a procurariam ativamentre? Ou simplesmente iriam dar de ombros, escolher um concorrente e seguir em frente? Essas perguntas importam mais em 2026 do que importaram nas últimas décadas. Nosso relatório mais recente, CMO Outlook: Guide to 2026, explora como diretores de marketing (CMOs) e líderes de marca estão enfrentando problemas sem respostas fáceis — como a pressão por ativações de curto prazo que impulsionam os resultados deste ano (e não do próximo) em detrimento da construção de marca de longo prazo. Embora descontos, promoções e rajadas de publicidade hipersegmentada consigam elevar vendas e entregar resultados imediatos e mensuráveis, eles raramente constroem preferência de marca duradoura e podem corroer o poder de precificação ao longo do tempo. Existe também uma armadilha: a ativação funciona melhor quando há brand equity pré-existente para apoiar. Sem essa base, você acaba gastando mais para obter menos — e o resultado final não cresce. Errar o equilíbrio entre ativação de curto prazo e crescimento de longo prazo pode significar anos tentando recuperar o terreno perdido. Acertar esse equilíbrio… -------------------------------------------------------------------------------- Title: Brand Equity en 2026: Construye una Marca Fuerte para el Crecimiento URL: https://develop.nielseniq.com/global/es/insights/education/2026/how-to-build-brand-equity-that-converts-into-sales/ Type: Insight Published: 2026-03-17T13:57:50+00:00 Modified: 2026-03-17T17:58:11+00:00 Description: ¿Estás construyendo un brand equity que genere el “sí automático” en los consumidores y que convierta la fortaleza de la marca en ventas, participación de mercado y poder de precios en 2026? Content: La atención es abundante. El deseo por las marcas es escaso.  Si tu marca desapareciera mañana, tanto de los estantes como de los resultados de búsqueda, ¿los compradores lo notarían, les importaría y la buscarían activamente? ¿O simplemente se encogerían de hombros, elegirían a un competidor y seguirían adelante? Estas preguntas importan más en 2026 que en cualquier otro momento de las últimas décadas. Nuestro informe reciente, CMO Outlook: Guide to 2026, explora cómo los directores de marketing (CMOs) y líderes de marca están enfrentándose a problemas sin respuestas fáciles, como la presión hacia la activación a corto plazo que impulsa los ingresos de este año (en lugar del próximo), por encima de la construcción de marca a largo plazo. Aunque los descuentos, promociones y ráfagas de publicidad hipersegmentada pueden aumentar las ventas y ofrecer resultados inmediatos y medibles,rara vez construyen una preferencia de marca duradera y pueden erosionar el poder de fijación de precios con el tiempo. También existe una trampa: la activación funciona mejor cuando puede apoyarse en una base de valor de marca ya existente. Sin esa base de brand equity, se termina gastando más para obtener menos, y el resultado final no crece. Equivocarse en el equilibrio… -------------------------------------------------------------------------------- Title: Fewer Occasions, Higher Expectations: - GLP1 Innovations - NIQ URL: https://develop.nielseniq.com/global/en/insights/education/2026/fewer-occasions-higher-expectations-glp1/ Type: Insight Published: 2026-03-17T09:53:38+00:00 Modified: 2026-04-03T07:20:49+00:00 Description: GLP‑1 is shrinking consumption occasions. FMCG growth now depends on higher value, clearer purpose and satisfaction per moment. Content: GLP‑1 medicines are forcing FMCG leaders to confront a fundamental question: what happens to growth when appetite can no longer be assumed? While early debate has focused on which categories are “most at risk,” there has been a more profound shift: not in what consumers buy, but in how deliberately they choose. As appetite becomes regulated, fewer decisions happen on autopilot. The pattern cuts across categories, but the logic is consistent- fewer occasions, higher expectations. Frequency is under pressure; meaning is not Many FMCG categories have historically relied on frequency: daily snacks, routine treats, default drinks. GLP‑1 challenges this model by disrupting automatic consumption and increasing “moment scrutiny.” There is a recurring behavioral pattern: Products bought “by habit” face greater scrutiny Default choices lose ground to considered ones Consumers ask (often subconsciously): Do I really want this right now? This shows up differently by category, for example: Snacks must justify the moment, not just the craving Confectionery must earn its treat status rather than rely on routine Alcohol must anchor itself in occasion, experience or moderation cues The pressure point is not relevance; it is repeatability without purpose. The innovation shift: from “more newness” to “more value per occasion” One… -------------------------------------------------------------------------------- Title: URL: https://develop.nielseniq.com/global/en/insights/education/2026/595743/ Type: Insight Published: 2026-03-17T08:14:39+00:00 Modified: 2026-05-25T18:19:36+00:00 Description: - NIQ: Access NIQ educational insights and expert analysis on evolving retail and consumer trends. Explore NIQ. Content: Аналитика, охватывающая весь мир Практические данные об омниканальности. Изобретательные специалисты, которые меняют мир. Футуристические технологии, умножающие силу данных. И все это благодаря 100-летнему опыту. Подробнее о NielsenIQ ▶ -------------------------------------------------------------------------------- Title: NIQ Perspective: Good for you, built for the planet.  URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-good-for-you-built-for-the-planet/ Type: Insight Published: 2026-03-16T15:51:12+00:00 Modified: 2026-05-25T15:23:31+00:00 Description: Good-for-you sustainable food and beverage growth insights show how health and planet claims drive FMCG demand, pricing power, and brand choice. Content: Book a Strategy Call  This Perspective reveals how converging wellness and sustainability preferences are shifting category performance, pack claims, and pricing dynamics in Food & Beverage. With budgets tight and scrutiny high, brands must prove functional benefits and planet‑positive value to defend share and margins. Get in contact Why it matters   For CPG leaders, the “good for me, good for the planet” promise now decides who wins at shelf and search.  Download The Perspective Claims that convert Pair personal wellness benefits with sustainability cues to lift consideration and defend premium. Keep benefits obvious and verifiable. Value without compromise Offer affordable “better-for-you” formats as shoppers balance health goals and price sensitivity across grocery, snacks, and beverages. Proof over posture Translate purpose into proof with simple labels, credible certifications, and pack storytelling that performs instore and online. CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “Regenerative agriculture is rapidly becoming a growth and risk story at the same time—premiumization when it’s proven, vulnerability when it’s vague. What’s being underestimated is how fast consumers are… -------------------------------------------------------------------------------- Title: Presente y futuro de la Belleza en España URL: https://develop.nielseniq.com/global/es/insights/report/2026/presente-y-futuro-de-la-belleza-en-espana/ Type: Insight Published: 2026-03-13T15:49:58+00:00 Modified: 2026-05-25T16:46:00+00:00 Description: Presente y futuro de la Belleza en España - NIQ: Explora las tendencias actuales y futuras que est�n. Descúbrelo. Content: Claves para crecer en un mercado cada vez más exigente El mercado de la Belleza en España sigue demostrando una capacidad única para crecer, incluso en un entorno económico marcado por la incertidumbre. Sin embargo, ese crecimiento ya no es homogéneo ni automático: responde a un consumidor más selectivo, a nuevas búsquedas de valor y a una transformación acelerada de los canales y de la experiencia de compra. Descubre cómo está evolucionando realmente el sector de la Belleza, qué dinámicas están impulsando el crecimiento hoy y qué tendencias marcarán el futuro inmediato para marcas y retailers. Lo que está cambiando en Belleza Se identifican tres grandes ejes que están redefiniendo el sector en España: Descubre cómo está evolucionando realmente el sector de la Belleza, qué dinámicas están impulsando el crecimiento hoy y qué tendencias marcarán el futuro inmediato para marcas y retailers. La Belleza como refugio emocional Incluso bajo presión económica, la Belleza mantiene su papel como categoría prioritaria, impulsada por la búsqueda de bienestar, cuidado personal y pequeños momentos de indulgencia. Un mercado cada vez más polarizado Conviven dinámicas distintas: desde el crecimiento del lujo accesible y categorías premium asequibles, hasta propuestas claramente orientadas al bienestar, la funcionalidad y… -------------------------------------------------------------------------------- Title: State of the North in Hospitality URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/state-of-the-north-in-hospitality/ Type: Insight Published: 2026-03-13T14:59:00+00:00 Modified: 2026-03-13T13:06:52+00:00 Description: The North of England remains full of opportunities for hospitality suppliers and operators despite tough market conditions. Content: Content That was among the messages from a session led by NIQ’s Karl Chessell at the recent Northern Restaurant & Bar show in Manchester. While the confidence of leaders and consumers alike has been sapped lately, trends have often been more positive than in the South and people remain eager to eat and drink out when they can. Here are five takeaways from 'The State of the North’ session. 1 Northern site numbers stable  NIQ’s Hospitality Market Monitor shows Northern regions of England recorded a drop of just 0.1% in licensed premises in 2025. With trading conditions so challenging, this represents a solid performance, and it’s fractionally better than the 0.2% decline for Britain as a whole last year. City centres including Liverpool (+1.5%) and Manchester (+1.1%) have even achieved growth. The headline numbers also cover rapid churn in the North, and although there were 1,026 site closures in 2025, there were also 994 new openings—a sign that entrepreneurs and investors continue to stream into hospitality.   2 Higher-than-average confidence This resilience has prompted leaders to start 2026 with very cautious confidence. The latest Business Confidence Survey from NIQ and Sona shows just over a quarter (27%) of leaders feel optimistic about prospects for their business over the next 12 months—a historically low figure but 7 percentage points higher than Britain’s hospitality leaders as a whole. 3 Enduring appeal of big nights out NIQ’s consumer data has shown a steady move towards early dayparts for eating and drinking out, but the picture is slightly different in the North. A third (33%)… -------------------------------------------------------------------------------- Title: What GLP-1s mean for hospitality URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/what-glp-1s-mean-for-hospitality/ Type: Insight Published: 2026-03-13T14:59:00+00:00 Modified: 2026-05-25T14:55:07+00:00 Description: As medicines like GLP‑1s move into the mainstream, they’re quietly reshaping the way people eat, drink and experience hospitality. Content: According to NIQ’s latest On-Premise User Survey (OPUS), 5% of adults in Britain are currently using weight loss drugs, while a further 9% have used them in the past year and another 5% have done so before that. In other words, nearly one in five people has engaged with GLP-1s at some time.   Usage is tilted towards older consumers. Just over half (53%) of users are aged 25 to 44, while 37% are 45 or older and only one in ten (10%) are 24 or younger. Crucially for hospitality, users also tend to be regular visitors to pubs, bars and restaurants. Well over half (57%) go out for food at least once a week - 20 percentage points more than average, and 48% drink out at the same rate. What it means for the On- and Off-Premise This indicates that some of hospitality’s most engaged consumers are modifying their diets. Nearly all (95%) GLP-1 users say their weight loss medicines have impacted their behaviour in some way, and 29% of them are either drinking less alcohol than before or drinking more slowly. Meanwhile, NIQ’s Consumer Panel shows households with a user are typically spending about 5% less on FMCG. These changes have major implications for how people allocate their spending. More than a quarter of GLP-1 users say they are ordering more nutritious dishes (29%) or choosing lower-calorie options (28%) now. Nearly as many are skipping starters or desserts (28%) or ordering starters or small plates instead… -------------------------------------------------------------------------------- Title: Soft start to Spring for drinks sales  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/soft-start-to-spring-for-drinks-sales/ Type: Insight Published: 2026-03-13T14:59:00+00:00 Modified: 2026-05-25T15:50:14+00:00 Description: Damp weather and patchy consumer confidence is holding down drinks sales as Spring begins, NIQ’s Daily Drinks Tracker shows. Content: The week to Saturday 7 March saw average sales in managed venues slip 6.4% behind the same week in 2025. Over the seven days before that, to Saturday 28 February, sales dropped 1.5% year-on-year.   Following strong Christmas trading, On-Premise sales have been more challenging in early 2026, with growth in only two of the first nine weeks of the year. Footfall has been held down by sustained periods of rain in many parts of the country, alongside hesitant spending.   Sales were down year-on-year on each of the first seven days of March. Conditions were particularly difficult at the weekend despite the benefits of Six Nations rugby fixtures, with rain pushing down comparatives to -7.9% and -12.1% on Friday and Saturday (6 and 7 March).     Long Alcoholic Drinks (LADs) have generally performed slightly better than other categories so far this year. Beer sales were down year-on-year by 1.2% and 4.8% in the weeks to 28 February and 7 March respectively, while cider dropped 1.4% and 8.2%. Soft drinks (down 1.1% and 9.8%) and wine (down 3.5% and 7.4%) were both negative as well. Spirits (down 9.8% and 12.1%) experienced the most challenging conditions of all.  Rachel Weller, NIQ’s commercial lead, UK & Ireland, said: “The wet and grey weather of early 2026 has made it hard for pubs, bars and restaurants to tempt people out of home, and it’s clear that many consumers continue to keep a very close eye on their spending. Operators and suppliers will now… -------------------------------------------------------------------------------- Title: Unlocking mixed drinks and spritz potential URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/unlocking-mixed-drinks-and-spritz-potential/ Type: Insight Published: 2026-03-13T14:59:00+00:00 Modified: 2026-05-25T18:27:56+00:00 Description: Unlocking mixed drinks and spritz potential: In a challenging spirits market, the spritz provides an. Explore NIQ. Content: Content After several years of steady growth, the Aperol Spritz has become Britain’s most popular cocktail. It attracted 13.6% of all cocktail spending in the third quarter of 2025—a very sharp increase of 3.7 percentage from the same period in 2024. The growth means it has overtaken both Sex on the Beach and Pornstar Martini as the nation’s biggest cocktail in volume terms. NIQ’s new Mixed Drinks Report provides more essential insights into this dynamic part of the market, helping pinpoint opportunities and sharpen category strategies.  Here are just six of the top takeaways. 1. An affluent and loyal base  Spritz drinkers are some of the On-Premise’s most valuable users. Three in five (59%) of them visit at least weekly, and they spend an average of £121 a week in the On-Premise. They are loyal to the spritz too, with a quarter (19%) choosing one every time or most times they go out—though there remains plenty of potential to increase the frequency of more occasional drinkers. 2. A gateway for new cocktail drinkers The spritz is a particularly appealing mixed drinks option for men and older consumers. Well over a third (38%) of drinkers are male, which is 5 percentage points more the average among all cocktail consumers. 9% of them are aged 65+, compared to 5% of all cocktail drinkers. This indicates that some drinkers are experiencing mixed drinks for the first time when they… -------------------------------------------------------------------------------- Title: Draft: AI URL: https://develop.nielseniq.com/global/en/insights/report/2026/draft-ai/ Type: Insight Published: 2026-03-13T14:43:10+00:00 Modified: 2026-03-15T18:34:21+00:00 Description: I am fickle, so you better be fast. Find the insight.Change the game. Intelligence is powerful. AI makes it unstoppable.  At NIQ, artificial intelligence transforms the world’s most complete consumer data… Content: I am fickle, so you better be fast. Find the insight.Change the game. Intelligence is powerful. AI makes it unstoppable.  At NIQ, artificial intelligence transforms the world’s most complete consumer data into faster insights, smarter decisions, and measurable growth. By combining trusted market measurement with advanced AI, NIQ helps organizations move from analysis to action at unprecedented speed.  AI Built for Consumer Intelligence  AI is only as powerful as the data behind it. NIQ combines the industry’s most trusted consumer data with advanced artificial intelligence to create a new generation of insights and analytics.  Our AI capabilities are designed specifically for consumer markets, helping organizations understand shoppers, anticipate demand, and respond to change faster than ever.  The result is intelligence that doesn’t just explain the past. It reveals what happens next.  The Full View™ of Consumers Understanding consumers requires more than isolated data. NIQ delivers the Full View™ of consumer and market dynamics by combining market measurement, consumer behavior insights, advanced analytics, and AI-powered technology. This integrated intelligence reveals:  What is happening in the market Why it is happening in consumer behavior What to do next to capture growth The result is intelligence that turns complexity into direction.   [embed]https://nielseniq.wistia.com/medias/deyf51islj[/embed] The World’s Leading Consumer Intelligence Company  NIQ captures trillions of consumer data signals every… -------------------------------------------------------------------------------- Title: Draft: Activation Landing Page URL: https://develop.nielseniq.com/global/en/insights/report/2026/draft-activation-landing-page/ Type: Insight Published: 2026-03-13T14:25:23+00:00 Modified: 2026-03-16T14:44:49+00:00 Description: My visit to the store.Any logic to it? Find the insight.Change the game. Insight only matters if it drives action. NIQ Activation transforms intelligence into measurable growth. By connecting deep consumer… Content: My visit to the store.Any logic to it? Find the insight.Change the game. Insight only matters if it drives action. NIQ Activation transforms intelligence into measurable growth. By connecting deep consumer understanding with predictive analytics and execution tools, NIQ helps organizations move from insight to impact.  Turn Intelligence Into Action  Today’s markets move quickly. Consumers shift priorities, channels evolve, and competition accelerates. Winning organizations don’t just understand change. They act on it. NIQ Activation connects consumer intelligence with the tools needed to innovate faster, execute smarter, and capture growth opportunities across the entire business. From innovation and pricing to media performance and retail execution, NIQ helps turn intelligence into action.  The Full View™ of Consumers Understanding consumers requires more than isolated data. NIQ delivers the Full View™ of consumer and market dynamics by combining market measurement, consumer behavior insights, advanced analytics, and AI-powered technology. This integrated intelligence reveals:  What is happening in the market Why it is happening in consumer behavior What to do next to capture growth The result is intelligence that turns complexity into direction.   [embed]https://nielseniq.wistia.com/medias/deyf51islj[/embed] The World’s Leading Consumer Intelligence Company  NIQ captures trillions of consumer data signals every week across retailers, channels, and industries. This unmatched data ecosystem connects point-of-sale transactions, e-commerce activity, consumer panels, product attributes, and economic… -------------------------------------------------------------------------------- Title: Draft: Intelligence Landing Page URL: https://develop.nielseniq.com/global/en/insights/report/2026/draft-intelligence-landing-page/ Type: Insight Published: 2026-03-13T13:42:13+00:00 Modified: 2026-03-15T18:34:18+00:00 Description: What we say and what we do,don't always match up. Find the insight.Change the game. Markets are moving faster than ever. Consumers are changing even faster. To stay ahead, organizations need more… Content: What we say and what we do,don't always match up. Find the insight.Change the game. Markets are moving faster than ever. Consumers are changing even faster. To stay ahead, organizations need more than data. They need intelligence.  NIQ delivers the world’s leading consumer intelligence platform, combining cross channel measurement, consumer behavior insights, and AI-powered analytics to reveal what’s happening in the marketplace, and what happens next.  Understand Consumers Across Every Channel  Consumers don’t shop in a straight line anymore. They move fluidly across retailers, devices, and channels throughout the path to purchase. Understanding these journeys requires a connected view of the market. NIQ delivers comprehensive omnichannel measurement, combining unified consumer data from both digital and physical retail environments. This approach generates powerful online and offline insights that reveal how consumers discover, evaluate, and buy products across the entire marketplace.  The Full View™ of Consumers Understanding consumers requires more than isolated data. NIQ delivers the Full View™ of consumer and market dynamics by combining market measurement, consumer behavior insights, advanced analytics, and AI-powered technology. This integrated intelligence reveals:  What is happening in the market Why it is happening in consumer behavior What to do next to capture growth The result is intelligence that turns complexity into direction.   [embed]https://nielseniq.wistia.com/medias/deyf51islj[/embed] The World’s Leading Consumer Intelligence Company  NIQ captures trillions of consumer data signals every week across retailers, channels, and… -------------------------------------------------------------------------------- Title: Key dates that shift footfall, spend and trial for alcoholic beverages URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/key-dates-that-shift-footfall-spend-and-trial-for-alcoholic-beverages/ Type: Insight Published: 2026-03-13T13:31:22+00:00 Modified: 2026-05-25T18:25:06+00:00 Description: Key dates that shift footfall, spend and trial for alcoholic beverages - NIQ: In the US, certain. Explore NIQ. Content: Upcoming occasions in particular – March Madness, St Patrick’s Day, Easter Weekend and Summer visitation – stand out as foundational demand drivers. Each moment carries distinct consumer motivations, occasion-driven footfall, generational skews and category opportunities.   March Madness: The month-long momentum builder  Nearly 1 in 3 consumers plan to visit bars and restaurants to watch March Madness, but the generational split shows just how energizing this tournament is among younger cohorts. 51% of Gen Z, and 45% of Millennials intend to go out for games, compared with 27% of Gen X and just 12% of Boomers. Weekly visitation patterns reinforce this energy, with Friday and Saturday popular days to visit bars and restaurants, driving footfall spikes on tournament days.  The multi-week structure of the tournament provides repeated engagement opportunities in the coming weeks, ideal for rotating promotions and visit-frequency incentives.  St Patrick’s Day St Patrick’s Day remains a flagship On-Premise moment, with 32% of consumers planning to visit bars and restaurants. Younger generations again lead the way, and traffic spans the full day, building from brunch into happy hour (40%), early evening (49%) and continuing late into the night. Preferred venues include sports bars (34%), neighborhood bars (27%) and Irish pubs (26%).  Drinks that drive the occasion include Beer, dominating the day as the top drink category (47%), followed by Whiskey, soft drinks, Vodka and… -------------------------------------------------------------------------------- Title: The UK Book Consumer 2025  URL: https://develop.nielseniq.com/global/en/insights/commentary/2026/the-uk-book-consumer-2025/ Type: Insight Published: 2026-03-13T12:12:31+00:00 Modified: 2026-03-17T15:06:42+00:00 Description: Ahead of our Books and Consumers seminar, we unpack key insights from 2025 research, revealing trends across demographics, genres and formats. Content: Our 2025 roundup post explored the ups and downs of the UK print book market in the latest year, but in this digital age, that’s only part of the story, with e-books and audiobooks making up about a third of overall book purchases, according to the results of our monthly Books & Consumers survey. Steve Bohme will reveal the full-year results for the print and digital book markets at the UK Book Consumer presentation on 15 April, along with delving into who was buying more books in 2025 and how they were finding and buying those books, but let’s see how things are looking as of November.  Overall book purchases were down about 2% in January to November 2025 vs 2024, although within that, audiobooks posted growth, with the format projected to hit its highest level on record once again. The continued audiobook growth is stemming from both male and female consumers, across younger and older segments, but the types of audiobooks being bought more vary by group. Male and female consumers both under and over 45 were buying more fiction audiobooks in 2025 but with a more significant increase coming from male consumers, while women under 45 increased their non-fiction audiobook consumption. For children’s & YA audiobooks, women aged 45+ contributed the largest boost,… -------------------------------------------------------------------------------- Title: Digital Shelf 2026: How Shopper Behavior Is Changing URL: https://develop.nielseniq.com/global/en/insights/education/2026/digital-shelf-anchor-of-omnichannel-success/ Type: Insight Published: 2026-03-13T00:17:03+00:00 Modified: 2026-05-25T21:15:28+00:00 Description: Explore how the digital shelf landscape is evolving as shoppers rely on search, reviews, and AI to guide product decisions. Content: The Digital Shelf is Becoming the Center of the Shopper Experience Across retail, nearly every part of the shopper journey now connects to the digital shelf. Once focused on ecommerce listings, it has expanded into a core influence point that shapes awareness, comparison, and conversion across all channels. Several trends are driving this shift: Online channels represent roughly three quarters of CPG dollar growth, elevating the importance of digital touchpoints across categories. A growing share of U.S. retail sales includes digitally influenced moments, even for purchases completed in physical stores. Shoppers frequently check reviews, availability, and price from their phones while standing in the aisle. The digital shelf has become the environment where decisions take shape, regardless of checkout location. Why Digital Shelf Signals Matter More Than Ever Traditional shelf levers - placement, facings, pack strategy, and price - remain essential. Today, shopper expectations extend well beyond these fundamentals. Brands increasingly compete through factors such as: Search visibility across retailer apps, marketplaces, and social platforms Ratings and reviews Completeness and clarity of product information Imagery and content quality Availability indicators and fulfillment speed Price visibility Relevance to specific missions or needs These digital signals shape whether a shopper sees a product as trustworthy, relevant,… -------------------------------------------------------------------------------- Title: Best Experience Brand Belgium 2026 - NIQ URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-experience-brand-belgium-2026/ Type: Insight Published: 2026-03-12T21:30:00+00:00 Modified: 2026-07-14T08:29:55+00:00 Description: Best Experience Brand award is a new award of the Best Brand Research, specifically included for 2026. Discover the winner of 2026! Content: Best Experience Brand Belgium 2025 ← Back to Best Brands Best Experience Brand Best Experience Brand award is a new award of the Best Brand Research, specifically included for 2026. As the demands being placed on brand management are huge, classic differentiation by product or price is no longer enough. At a time in which brands are battling it out for attention and loyalty, experiences are the key to success. Yet brand experiences are so much more than individual touchpoints: they are the sum of all interactions that result in a consistent, relevant and emotional overall picture. Brand succeed when they offer more than just visibility – i.e. relevance, consistency and noticeable benefits.The causal model that helps us determine the Best Experience Brand combines seven dimensions in one benchmark: Experience Quality (Social), Momentum, Emotional Imprint, Connection, Optimism/Purpose and Resilience are also included in the model. 1. Screen Technology (TV) 96.5 POINTS 2. Personal Care Products 92.2 POINTS 3. Cookies 90.0 POINTS 4. Frozen Desserts 87.9 POINTS 5. Powered gardening  87.8 POINTS 6. Personal care Appliances 87.0 POINTS 7. Powered gardening  86.8 POINTS 8. Spreads, Sauces & Condiments 84.6 POINTS 9. Home care 84.4 POINTS 10. Retail Electro 83.9 POINTS Do… -------------------------------------------------------------------------------- Title: Best Overall Brand Belgium 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-overall-brand-belgium-2026/ Type: Insight Published: 2026-03-12T21:30:00+00:00 Modified: 2026-05-25T21:15:18+00:00 Description: Best Overall Brand Belgium 2026 - NIQ: Find out more about the Top 10 highest ranking brands in. Explore NIQ. Content: Best Overall Brand Belgium 2025 ← Back to Best Brands Best Brand Overall The Top 10 highest ranking brands in the award category Best Brand Overall based on their Share of Wallet and Share of Soul scores from the Best Brand Research. 1. Screen Technology (TV) 99.5 POINTS Details [infogram id="18b79b5e-796d-4965-92a8-0ccb21f7800f" prefix="tPy" format="interactive" title="1: Best Brands Overall - BE - Samsung"] 2. Cookies 85.5 POINTS Details [infogram id="e99a020a-9c77-4b5a-a29b-993d8b017087" prefix="Lns" format="interactive" title="2: Best Brands Overall - BE - Lotus"] 3. Frozen Desserts 84.5 POINTS Details [infogram id="93234b3f-bb70-45aa-9017-ba128bad79db" prefix="KdD" format="interactive" title="3: Best Brands Overall - BE - Magnum"] 4. Powered gardening 80.5 POINTS Details [infogram id="4d9fb3a7-71f5-4832-b289-1ce827e488ad" prefix="s0Y" format="interactive" title="4: Best Brands Overall - BE - Bosch"] 5. Spreads, Sauces & Condiments 80.5 POINTS Details [infogram id="c251644c-95b4-4ca0-982a-a22742a69e24" prefix="5fk" format="interactive" title="5: Best Brands Overall - BE - Devos & Lemmens"] 6. Coffee 79.6 POINTS Details [infogram id="dbe5d744-e2f1-4c72-9abd-eb77614a732f" prefix="SgO" format="interactive" title="6: Best Brands Overall - BE - Douwe Egberts"] 7. Personal care appliances 79.2 POINTS Details [infogram id="3bd5bde2-66a2-4ea1-b169-19946745879f" prefix="KFn" format="interactive" title="7: Best Brands Overall - BE - Philips"] 8. Sport & Energy drinks 77.8 POINTS Details [infogram id="a48a8271-a023-4e95-bfcd-8b3f6a06dfd4" prefix="Dbn" format="interactive" title="8: Best Brands Overall - BE - Red Bull"] 9. E-Bikes 75.3 POINTS Details [infogram… -------------------------------------------------------------------------------- Title: Best Product Brand Belgium 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-product-brand-belgium-2026/ Type: Insight Published: 2026-03-12T21:30:00+00:00 Modified: 2026-05-26T18:23:53+00:00 Description: Discover top brands ranked by consumer loyalty and performance metrics using NielsenIQ's latest insights. Content: Best Product Brand Belgium 2025 ← Back to Best Brands Best Product Brand Ranking of the Top 3 brands for Best Product Brand in each category, based on their Share of Wallet and Share of Soul scores from the Best Brand Research. Automotive 1. 63.5 POINTS Details [infogram id="28d046e9-42d9-43ee-9d81-0a9fa172007b" prefix="xTZ" format="interactive" title="1: Best Product Brand - Auto - BE - BMW"] 2. 61.7 POINTS Details [infogram id="07034b46-7539-4c9e-8632-f9ca43e7c028" prefix="nxd" format="interactive" title="2: Best Product Brand - Auto - BE - Volkswagen"] 3. 60.9 POINTS Details [infogram id="619cc6d5-0f23-4547-991c-cece3fe17dae" prefix="73G" format="interactive" title="3: Best Product Brand - Auto - BE - Audi"] Other Details 4. Mercedes-Benz5. Toyota6. Volvo7. Dacia8. Skoda9. Peugeot10. Kia Coffee 1. 79.6 POINTS Details [infogram id="dcf1c505-37c9-44d5-ba8d-95885fce701f" prefix="RPE" format="interactive" title="1 Best Product Brand - Coffee - BE - Douwe Egberts"] 2. 44.8 POINTS Details [infogram id="f45a1c30-9d58-49bc-b882-94e159204f86" prefix="ES5" format="interactive" title="2. Best Product Brand - Coffee - BE - NESCAFÉ Dolce Gusto"] 3. 42.6 POINTS Details [infogram id="c79fe6b7-bf85-45cb-aea8-ced6acfa3618" prefix="B07" format="interactive" title="3. Best Product Brand - Coffee - BE - Lavazza"] Other Details 4. Nespresso5. NESCAFÉ6. Starbucks7. SENSEO8. Rombouts9. illy10. Charles Liégeois Cookies 1. 85.5 POINTS Details [infogram id="982e1ed8-4369-4ecf-8ed2-83a4baeb72cc" prefix="hiP" format="interactive" title="1. Best Product Brand - Cookies - BE - Lotus"] 2. 57.7 POINTS Details [infogram… -------------------------------------------------------------------------------- Title: Best Brands Belgium 2026 URL: https://develop.nielseniq.com/global/en/insights/report/2026/best-brands-belgium-2026/ Type: Insight Published: 2026-03-12T21:30:00+00:00 Modified: 2026-05-25T21:15:17+00:00 Description: Best Brands Belgium 2026 - NIQ: Discover Belgium�s strongest and most successful brands in the Best. Explore NIQ. Content: Best Brands Belgium 2025 Category overview On 12 March 2026, the best brands of 2025 in Belgium were awarded the Best Brands awards by Serviceplan and NielsenIQ. Best Brands – these are the brands that are commercially successful and trigger certain emotions: brands that shine, that stick in the mind of consumers and are associated with innovation and positive experiences. At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success. How do we determine a Best Brand based on data? Explore each of the award categories below and find out! You can find the press release of the event here. Best Brands Overall → Best Product Brand → Best Experience Brand → Do you want to take a deep dive into the results? If you'd like a deeper analysis and brand comparison, you can request a deep dive report for a small… -------------------------------------------------------------------------------- Title: NIQ Pulso Latam URL: https://develop.nielseniq.com/global/pt/insights/analysis/2026/niq-pulso-mensual-latam/ Type: Insight Published: 2026-03-11T20:52:55+00:00 Modified: 2026-04-07T23:40:24+00:00 Description: Descubra tendências ocultas do varejo e comportamento do consumidor com o Pulso LATAM da NIQ. Content: Descargue la versión de su país NIQ Pulso Mensual Colombia Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Colombia NIQ Pulso Mensual Ecuador Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Ecuador NIQ Pulso Mensual Perú Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual México NIQ Pulso Mensual Perú Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Perú NIQ Pulso Mensual Puerto Rico Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual Puerto Rico NIQ Pulso Mensual Republica Dominicana Download ¡Gracias! Haz click para acceder. NIQ Pulso Mensual República Dominicana Producto Sales and Trade Hub Convierta la información del canal indirecto en acciones estratégicas con una plataforma que permite a los equipos de Ventas, Trade Marketing y Marketing anticipar desafíos, mejorar la ejecución y potenciar los resultados. Saber más -------------------------------------------------------------------------------- Title: O duradouro relacionamento da NIQ com a Reckitt impulsiona uma inovação mais rápida, um go‑to‑market mais ágil e um maior foco no cliente  URL: https://develop.nielseniq.com/global/pt/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/ Type: Insight Published: 2026-03-11T20:32:30+00:00 Modified: 2026-03-31T13:06:12+00:00 Description: O duradouro relacionamento da NIQ com a Reckitt impulsiona uma inovação mais rápida, um go‑to‑market. Descubra NIQ. Content: A NIQ tem orgulho de ser um parceiro de inovação de longa data da Reckitt Plc. Recentemente conversamos com a Dra. Elaine Rodrigo, Chief Insights Officer, para refletir sobre nossa colaboração duradoura e explorar como o BASES AI Screener da NIQ está ajudando a Reckitt a levar inovações de grande impacto aos consumidores mais rápido do que nunca. Sobre a Reckitt A Reckitt é líder global em saúde, higiene e nutrição, reconhecida por milhões de lares por marcas como Dettol, Lysol, Finish, Durex, Nurofen, Gaviscon e Enfamil. Com sede no Reino Unido, a empresa atua em mais de 190 países e se concentra em oferecer produtos baseados em ciência que promovem uma vida mais limpa e mais saudável. [embed]https://nielseniq.wistia.com/medias/xp7hb05x44[/embed] A NIQ celebra mais de 20 anos apoiando a Reckitt como uma inovadora centrada no cliente    Explicamos como o relacionamento NIQ‑Reckitt começou há 22 anos e como temos sido um parceiro dedicado para enfrentar desafios e questões de negócios ao longo desse período. A Dra. Rodrigo mostra como a Reckitt utiliza dados de consumidores para viabilizar suas ambições de centralidade no cliente e como ela promove a tomada de decisões orientada por dados dentro da organização. The AI Challenge: Getting Innovations… -------------------------------------------------------------------------------- Title: NIQ 与利洁时长期的合作关系推动了更快速的创新、更快的上市进程以及更强的以消费者为中心的战略 URL: https://develop.nielseniq.com/global/zh/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/ Type: Insight Published: 2026-03-11T20:22:27+00:00 Modified: 2026-03-31T13:06:13+00:00 Description: NIQ 与利洁时长期的合作关系推动了更快速的创新、更快的上市进程以及更强的以消费者为中心的战略 - NIQ: 借助 NIQ 加速您的创新旅程：AI. Explore NIQ. Content: NIQ 很自豪能够成为利洁时（Reckitt Plc）的长期创新合作伙伴。我们最近与首席洞察官 Elaine Rodrigo 博士进行了交流，回顾双方持久的合作，并探讨 NIQ 的 BASES AI 筛选工具如何帮助利洁时以前所未有的速度将有影响力的创新带给消费者。 关于利洁时 利洁时是全球健康、卫生和营养领域的领导者，深受数百万家庭信赖，旗下品牌包括滴露（Dettol）、来苏尔（Lysol）、Finish、杜蕾斯（Durex）、诺洛芬（Nurofen）、Gaviscon 和 Enfamil。公司总部位于英国，在 190 多个国家运营，专注于提供以科学为基础的产品，助力更洁净、更健康的生活 [embed]https://nielseniq.wistia.com/medias/8p7op57aqz[/embed] NIQ 庆祝支持利洁时超过 20 年，助其成为以消费者为中心的创新者     我们讨论了 NIQ 与利洁时的合作关系可追溯至 22 年前，以及在此期间我们如何始终作为值得信赖的合作伙伴，共同应对挑战和业务问题。 Rodrigo 博士分享了利洁时如何利用消费者数据实现其以消费者为中心的目标，以及她如何在组织内部推动以数据为依据的决策。 The AI Challenge: Getting Innovations To Market Faster Dr. Rodrigo outlines how Reckitt’s AI journey supports its customer centric ambition and explains the decision to choose NielsenIQ’s BASES AI Screener for its superior data quality and reliable reflection of consumer values and preferences.  Integrating the BASES AI powered innovation validation tool allows Reckitt to assess new ideas faster, helping marketing teams move from insight to winning concepts in far less time. The BASES AI Screener enables early learning, rapid iteration, and faster optimization [embed]https://nielseniq.wistia.com/medias/6oiox1pwb7[/embed]  “The whole idea of being innovative while putting consumers at the heart of what we do ...[is] so that we can bring our best kind of solutions... to consumers.”  Dr. Elaine Rodrigo, Chief Insights Officer, Reckitt Plc  AI 挑战：更快将创新推向市场 Rodrigo 博士概述了利洁时的 AI 旅程如何支撑其以消费者为中心的目标，并解释了之所以选择 NielsenIQ 的 BASES AI 筛选工具，是因为其卓越的数据质量以及对消费者价值观和偏好的可靠反映。 集成由 BASES AI 驱动的创新验证工具，使利洁时能够更快评估新想法，帮助营销团队在更短时间内从洞察走向制胜概念。BASES AI Screener 促进早期学习、快速迭代以及更快的优化 [embed]https://nielseniq.wistia.com/medias/ijf0u6uicr[/embed]  “在我们所做的一切中将消费者置于核心，同时保持创新的整体理念……[就是] 我们能够把我们最好的解决方案……带给消费者。” Dr. Elaine Rodrigo, Chief Insights Officer, Reckitt Plc  NIQ 的差异化优势 Rodrigo 博士阐述了 NIQ 的 AI 解决方案如何提供其他依赖“合成受访者”的市场方案所不具备的独特优势：NIQ 的 BASES AI Screener 不仅纳入了关于消费者偏好、动机及其他持续数据的最新更新，还整合了 NIQ 的零售管理销售数据（Retail Management Sales）。 This ensures that Clients benefit from insights that are validated and reinforced by actual sales behavior.  The data model… -------------------------------------------------------------------------------- Title: La lunga collaborazione tra NIQ e Reckitt favorisce un’innovazione più rapida, un go‑to‑market più veloce e una maggiore centralità del cliente URL: https://develop.nielseniq.com/global/it/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/ Type: Insight Published: 2026-03-11T20:12:15+00:00 Modified: 2026-03-12T13:57:05+00:00 Description: Accelera il tuo percorso di innovazione con NIQ: soluzioni di IA, insight predittivi e specialisti globali che aiutano i brand a crescere e a conquistare i consumatori. Content: NIQ è orgogliosa di essere un partner di innovazione di lunga data di Reckitt Plc. Di recente ci siamo confrontati con la dott.ssa Elaine Rodrigo, Chief Insights Officer, per riflettere sulla nostra collaborazione duratura ed esplorare come il BASES AI Screener di NIQ stia aiutando Reckitt a portare innovazioni ad alto impatto ai consumatori più rapidamente che mai. Informazioni su Reckitt Reckitt è un leader globale nella salute, nell’igiene e nella nutrizione, riconosciuto da milioni di famiglie per marchi come Dettol, Lysol, Finish, Durex, Nurofen, Gaviscon ed Enfamil. Con sede nel Regno Unito, l’azienda opera in oltre 190 paesi e si concentra su prodotti supportati dalla scienza che favoriscono uno stile di vita più pulito e più sano. [embed]https://nielseniq.wistia.com/medias/s64ubbiv0n[/embed] NIQ celebra oltre 20 anni di supporto a Reckitt come innovatore orientato al cliente    Spieghiamo come la relazione tra NIQ e Reckitt risalga a 22 anni fa e come siamo stati un partner impegnato nell’affrontare sfide e questioni di business in tutto questo periodo. La dott.ssa Rodrigo illustra come Reckitt sfrutta i dati dei consumatori per abilitare le sue ambizioni di centralità del cliente e come promuove le decisioni basate sui dati all’interno dell’organizzazione. The AI Challenge: Getting Innovations To Market… -------------------------------------------------------------------------------- Title: La relation de longue date entre NielsenIQ et Reckitt stimule une innovation plus rapide, une mise sur le marché accélérée et une approche plus centrée sur le client URL: https://develop.nielseniq.com/global/fr/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/ Type: Insight Published: 2026-03-11T19:56:51+00:00 Modified: 2026-03-12T13:57:47+00:00 Description: Accélérez votre parcours d’innovation avec NIQ : des solutions d’IA, des insights prédictifs et des spécialistes internationaux qui aident les marques à se développer et à ravir les consommateurs. Content: NielsenIQ est fière d’être un partenaire d’innovation de longue date de Reckitt Plc. Nous nous sommes récemment entretenus avec la Dre Elaine Rodrigo, Chief Insights Officer, pour revenir sur notre collaboration durable et explorer comment le BASES AI Screener de NielsenIQ aide Reckitt à apporter aux consommateurs des innovations percutantes plus rapidement que jamais. À propos de Reckitt Reckitt est un leader mondial de la santé, de l’hygiène et de la nutrition, reconnu par des millions de foyers pour des marques telles que Dettol, Lysol, Finish, Durex, Nurofen, Gaviscon et Enfamil. Basée au Royaume‑Uni, l’entreprise opère dans plus de 190 pays et se concentre sur des produits fondés sur la science qui favorisent une vie plus propre et plus saine. [embed]https://nielseniq.wistia.com/medias/s64ubbiv0n[/embed] NielsenIQ célèbre plus de 20 ans de soutien à Reckitt en tant qu’innovateur centré sur le client    Nous expliquons comment la relation NielsenIQ‑Reckitt remonte à 22 ans et comment nous avons été un partenaire engagé pour relever les défis et répondre aux questions business durant cette période. La Dre Rodrigo partage la manière dont Reckitt exploite les données consommateurs pour soutenir ses ambitions centrées sur le client et comment elle promeut la prise de décision fondée sur les données… -------------------------------------------------------------------------------- Title: Die langjährige Beziehung zwischen NIQ und Reckitt fördert schnellere Innovationen, schnellere Markteinführungen und eine stärkere Kundenorientierung URL: https://develop.nielseniq.com/global/de/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/ Type: Insight Published: 2026-03-11T19:44:08+00:00 Modified: 2026-03-12T13:58:30+00:00 Description: Beschleunigen Sie Ihre Innovationsreise mit NIQ: KI‑Lösungen, prädiktive Insights und globale Spezialisten, die Marken dabei unterstützen, zu wachsen und Verbraucher zu begeistern. Content: NIQ ist stolz darauf, ein langjähriger Innovationspartner von Reckitt Plc zu sein. Kürzlich haben wir uns mit Dr. Elaine Rodrigo, Chief Insights Officer, zusammengesetzt, um über unsere anhaltende Zusammenarbeit nachzudenken und zu erkunden, wie der BASES AI Screener von NIQ Reckitt dabei unterstützt, wirkungsvolle neue Innovationen schneller denn je zu den Verbrauchern zu bringen.  Über Reckitt Reckitt ist ein globaler Marktführer in den Bereichen Gesundheit, Hygiene und Ernährung und genießt das Vertrauen von Millionen Haushalten mit Marken wie Dettol, Lysol, Finish, Durex, Nurofen, Gaviscon und Enfamil. Das Unternehmen mit Hauptsitz im Vereinigten Königreich ist in mehr als 190 Ländern tätig und konzentriert sich auf wissenschaftlich fundierte Produkte, die ein saubereres und gesünderes Leben fördern.  [embed]https://nielseniq.wistia.com/medias/s64ubbiv0n[/embed] NIQ feiert über 20 Jahre Unterstützung für Reckitt als kundenorientierten Innovator    Wir erörtern, wie die Beziehung zwischen NIQ und Reckitt 22 Jahre zurückreicht und wie wir in dieser Zeit ein engagierter Partner bei der Bewältigung von Herausforderungen und geschäftlichen Fragestellungen waren. Dr. Rodrigo erläutert, wie Reckitt Verbraucherdaten nutzt, um seine kundenorientierten Ambitionen zu ermöglichen, und wie sie datengestützte Entscheidungsfindung innerhalb der Organisation fördert. The AI Challenge: Getting Innovations To Market Faster Dr. Rodrigo outlines how Reckitt’s AI journey supports its customer centric ambition and explains the decision… -------------------------------------------------------------------------------- Title: La prolongada relación de NIQ con Reckitt impulsa una innovación más rápida, una salida al mercado más eficiente y una mayor orientación al cliente URL: https://develop.nielseniq.com/global/es/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/ Type: Insight Published: 2026-03-11T19:23:15+00:00 Modified: 2026-03-31T13:06:54+00:00 Description: La prolongada relación de NIQ con Reckitt impulsa una innovación más rápida, una salida al mercado más. Descúbrelo. Content: NIQ se enorgullece de ser un socio de innovación de larga data de Reckitt Plc. Recientemente conversamos con la Dra. Elaine Rodrigo, Directora de Insights, para reflexionar sobre nuestra colaboración continua y explorar cómo BASES AI Screener de NIQ está ayudando a Reckitt a llevar nuevas innovaciones de alto impacto a los consumidores más rápido que nunca. Acerca de Reckitt Reckitt es un líder global en salud, higiene y nutrición, confiado por millones de hogares con marcas como Dettol, Lysol, Finish, Durex, Nurofen, Gaviscon y Enfamil. Con sede en el Reino Unido, la compañía opera en más de 190 países y se centra en ofrecer productos respaldados por la ciencia que promueven una vida más limpia y saludable. [embed]https://nielseniq.wistia.com/medias/njje4cc4r3[/embed] NIQ celebra más de 20 años apoyando a Reckitt como un innovador centrado en el cliente    Analizamos cómo la relación NIQ‑Reckitt se remonta a 22 años y cómo hemos sido un socio comprometido para abordar desafíos y cuestiones de negocio durante ese tiempo.  La Dra. Rodrigo comparte cómo Reckitt aprovecha los datos de los consumidores para habilitar sus ambiciones centradas en el cliente y cómo promueve la toma de decisiones basada en datos dentro de la organización.  The AI Challenge: Getting… -------------------------------------------------------------------------------- Title: Creating Your Pathway to Growth URL: https://develop.nielseniq.com/global/en/insights/report/2026/creating-your-pathway-to-growth/ Type: Insight Published: 2026-03-11T16:01:16+00:00 Modified: 2026-05-25T16:46:09+00:00 Description: Creating Your Pathway to Growth - NIQ: The FMCG landscape enters 2026 marked by both resilience and a. Explore NIQ. Content: The FMCG landscape enters 2026 marked by both resilience and a new layer of complexity. While categories continue to operate in a climate of cautious consumer spending, the way people navigate choices is expanding beyond traditional boundaries.   Consumers are adopting broader repertoires, fluidly moving across categories in search of solutions that meet their needs, fit their budgets, and deliver genuine value. In this environment, growth no longer comes from defending established territory—it comes from understanding how category lines are blurring, where new occasions emerge, and how brands can create fresh entry points to spark demand.  Success now hinges on expanding relevance—showing up in more moments, solving more jobs, and competing across a wider set of alternatives than ever before. Brands must be discoverable where consumers actually make decisions, compelling in the occasions that matter, and unmistakably clear in the value they offer.  Amid shifting economic pressures, evolving behaviors, and an increasingly horizontal competitive landscape, the brands that embrace a more expansive view of their category—and act with focus and agility—will unlock the next wave of FMCG growth.  To view the full report, please complete the form below. Resources Select the resources you would like to download. Creating Your Pathway to Growth NIQ -------------------------------------------------------------------------------- Title: Como o avanço das bets exige novas estratégias de marcas e varejistas URL: https://develop.nielseniq.com/global/pt/insights/analysis/2026/bets-entram-no-orcamento-familiar-e-pressionam-o-consumo-o-novo-retrato-do-shopper-brasileiro/ Type: Insight Published: 2026-03-11T15:57:24+00:00 Modified: 2026-05-25T14:53:10+00:00 Description: As apostas online impactam o orçamento familiar e transformam o comportamento do shopper brasileiro em 2026. Content: 26,3% dos lares participaram de jogos de apostas em 2025 Estudo inédito da NielsenIQ Brasil revelou que 26,3% dos domicílios fizeram algum tipo de aposta no ano, mostrando que as bets ganharam espaço nos gastos dos lares em 2025. Entre esses lares, 49% enxergam a prática como uma forma de obter renda extra. De acordo com a pesquisa, 10% dos lares apostadores admitem substituir algum gasto devido às apostas. Dentre eles, 47% apontam que a categoria de alimentos perde espaço, enquanto 45,3% dizem que as apostas impactam mais as contas fixas (água, luz, internet). A principal estratégia adotada pelos consumidores apostadores para acomodar esse novo gasto é reduzir a quantidade de itens comprados — 60% das categorias registraram diminuição no volume adquirido. “Já havíamos identificado que apostar se tornou uma prática popular e comum na rotina do consumidor brasileiro. Agora, os números apontam também a dimensão que essa prática está tomando dentro dos gastos do domicílio e na renda dos apostadores.” Gabriel Fagundes, Líder de Insights para Indústria, NielsenIQ Modalidades e perfil As principais modalidades de apostas adotadas pelo brasileiro são a Mega-Sena e o Jogo do Tigrinho, indicados por 15,8% e 7,7% dos lares apostadores, respectivamente. O jogo do… -------------------------------------------------------------------------------- Title: Webinar: How Industry Leaders Are Scaling the Refurbish Market URL: https://develop.nielseniq.com/global/en/insights/webinar/2026/webinar-how-industry-leaders-are-scaling-the-refurbish-market/ Type: Insight Published: 2026-03-11T14:59:00+00:00 Modified: 2026-05-25T21:15:22+00:00 Description: As consumer demand for affordable and sustainable options accelerates, refurbished products are moving from the margins into the core of business strategy. Content: How Industry Leaders Are Scaling the Refurbish Market: Webinar Consumer behavior, device lifecycles, and value perceptions are changing fast. This on‑demand webinar brings together experts from Vodafone, Recommerce, and Back Market to unpack the trends driving refurbish growth - and how leading players are responding. Watch now Thanks for your interest! Here you go... Watch the webinar and contact your NIQ team to discuss about T&D industry trends. [embed]https://nielseniq.wistia.com/medias/rfud3fyu49[/embed] Webinar description Refurbish is no longer a niche - it’s a fast‑growing commercial opportunity As consumer demand for affordable and sustainable options accelerates, refurbished products are moving from the margins into the core of business strategy. Industry leaders are rethinking how refurbish can drive incremental revenue, margin resilience, and long‑term customer loyalty.   In this expert‑led webinar, senior leaders from across the refurbish ecosystem explore:  The size and trajectory of the refurbish market - and why momentum is accelerating  How consumer perceptions and buying behavior are evolving  Where the real growth opportunities lie today, and what’s next  Learn how leading players are operationalizing refurbish at scale and embedding it into long‑term strategies. Missed the live discussion? Watch industry leaders unpack what’s driving refurbish adoption today - and what it takes to scale responsibly as the market accelerates. Watch now Thanks for your interest! Here you… -------------------------------------------------------------------------------- Title: rum in the us: where growth still lives and how to capture it URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/rum-in-the-us-where-growth-still-lives-and-how-to-capture-it/ Type: Insight Published: 2026-03-11T13:36:28+00:00 Modified: 2026-05-25T19:47:40+00:00 Description: rum in the us: where growth still lives and how to capture it: Rum is facing headwinds in its. Explore NIQ. Content: Content The Rum category in the US is navigating a complex landscape – one shaped by moderation trends, economic pressure, shifting consumer values and an increasingly premium-orientated marketplace. It’s a category challenged in its mainstream core, yet full of untapped opportunity in premium segments, younger drinker engagement and state-level pockets of resilience.   The bigger picture  The US beverage alcohol market across the On- and Off-Premise reached $222 billion in the latest 52 weeks*, down -1.1% from the year prior – an environment shared by moderation, macro-economic strain, and shifting demographics. Almost half (49%) of this spend still runs through the On-Premise, emphasizing its continued influence on brand building and trade momentum.   Spirits sales performance varied by channel, On-Premise (+1.3%), In-store (-0.3%), Online (+1.3%), click and collect (+15%) and delivered (-1%). This fragmentation highlights the need for a channel-specific strategy, with Rum in particular, where the story diverges dramatically by segment.  .   Rum today: Declining in the mainstream, growing at the edges Across Total On-Premise spirits, Rum’s share slipped to 8.8%, down 0.4pp, with value (-2.3%) and volume (-6.8%) declining. Rum was outperformed by value-positive categories like Tequila, Whiskey and Vodka, highlighting a competitive context where brands must work harder to justify space on the backbar and inclusion in cocktail programs.   Light Rum, often the chosen base for mainstream cocktails, lost the most… -------------------------------------------------------------------------------- Title: Solving the Omni Challenge – How Can Brands Win in an AI‑Driven, Fragmented Commerce World URL: https://develop.nielseniq.com/global/en/insights/report/2026/solving-the-omni-challenge-how-brands-win-in-an-ai-driven-fragmented-commerce-world/ Type: Insight Published: 2026-03-11T13:00:00+00:00 Modified: 2026-05-25T15:11:11+00:00 Description: Solving the Omni Challenge – How Can Brands Win in an AI‑Driven, Fragmented Commerce World - NIQ. Explore NIQ. Content: Key Highlights Why today’s AI‑driven, omnichannel landscape requires complete, consistent product content  How fragmented commerce ecosystems impact visibility, trust, and shopper decisions  What brands must do to ensure products are discoverable by both people and AI  The Omni Challenge Has Arrived Shoppers no longer follow linear, channel-specific paths. Instead, they move fluidly across retailers, marketplaces, social platforms and AI assistants. Visibility is earned, not guaranteed and brands face new levels of complexity across evert touchpoint.   Success is dependent on accurate, transparent and consistent product information everywhere a shopper might encounter the brand. A missing image or outdated attribute can lead to lost sales, abandoned baskets and damaged trust. Layered on top of this are increasing retailer requirements, rapidly evolving social commerce tools and AI systems that shape product discovery in ways that brands cannot afford to ignore.   Fragmentation isn’t slowing down, it is accelerating.   This is the omni challenge:   The urgent need for brands to manage, optimize and activate complete product content everywhere commerce happens. All at the speed that todays shoppers expect and the precision that AI algorithms demand.  Download the full guide    Equip For Victory  Solving the omni challenge isn’t just about responding to today's challenges, it is about investing in tomorrow's possibilities.   Winning in this environment requires more than meeting individual retailer specifications; it demands a unified source of product truth that ensures accuracy, consistency, and speed… -------------------------------------------------------------------------------- Title: Europe’s On-Premise: The shifts shaping a resilient horeca culture  URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/europes-on-premise-the-shifts-shaping-a-resilient-horeca-culture/ Type: Insight Published: 2026-03-11T09:17:04+00:00 Modified: 2026-03-11T13:48:40+00:00 Description: Europe's On-Premise: The shifts shaping a resilient horeca culture - NIQ: Europe’s rich food and. Explore NIQ. Content: The enduring appeal of the European On-Premise   Europe has long dominated global hospitality rankings, topping accolades such as the renowned Michelin Guide with countless starred fine-dining restaurants. Similarly, Europe claims nearly half of the entries on the coveted World’s 50 Best Bars list. Emerging European cities (recently Tirana and Bratislava) regularly join the chart, underscoring the vibrancy and dynamism of the continent’s bar scene. Admittedly, new venues from alternative hospitality markets – from Brazil to Singapore – are increasingly featured in these rankings too. Yet, rather than a decline in European relevance, they demonstrate the enduring appeal of the European On-Premise lifestyle and its influence on societies around the world.   In recent years, a range of global and regional challenges – from inflation to rising energy costs – have negatively impacted the sector with reduced visits to bars, pubs, and restaurants. But Europeans’ desire to drink and eat out has not faded. Three out of five people still rely heavily on the On-Premise as part of their lifestyle, with a striking 15% saying they would feel lost without it.   The daytime night out While brands and operators can be confident that the continent’s strong connection to the On-Premise is unlikely to weaken any time soon, recognising the current challenging climate is essential to assessing strategies effectively.… -------------------------------------------------------------------------------- Title: Map of the Month: Single Households, Germany 2025 URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/map-of-the-month-single-households-germany-2025/ Type: Insight Published: 2026-03-11T08:51:47+00:00 Modified: 2026-03-11T08:51:54+00:00 Description: Our Geomarketing Map of the Month for March shows the regional distribution of single households in Germany in 2025. Content: Our Geomarketing Map of the Month for March shows the regional distribution of single households in Germany in 2025. According to the latest NIQ study on demographics, single-person households are the most common household type in Germany, accounting for 41.60 percent, followed by multi-person households without children (31.25 percent) and multi-person households with children (27.15 percent). The highest share of single households is recorded in the urban district of Regensburg, where 55.91 percent of all households are inhabited by only one person. Bielefeld, with 41.65 percent, lies almost exactly at the national average. The lowest share of single-person households can be found in the district of Cloppenburg, where they make up only 31.29 percent of all households. Download the map in high-resolution JPG format... The map may be freely distributed and reproduced if the following attribution is included: "Illustration: NIQ Geomarketing". Further insights into NIQ Geomarketing's market data offering can be found here. -------------------------------------------------------------------------------- Title: Bild des Monats: Singlehaushalte, Deutschland 2025 URL: https://develop.nielseniq.com/global/de/insights/infographic/2026/bild-des-monats-singlehaushalte-deutschland-2025/ Type: Insight Published: 2026-03-11T08:01:52+00:00 Modified: 2026-03-11T08:01:57+00:00 Description: Das Geomarketing Bild des Monats für März zeigt die regionale Verteilung von Singlehaushalten in Deutschland im Jahr 2025. Content: Das Geomarketing Bild des Monats für März zeigt die regionale Verteilung von Singlehaushalten in Deutschland im Jahr 2025. Laut den aktuellen NIQ Bevölkerungsstrukturdaten sind Singlehaushalte mit einem Anteil von 41,60 Prozent der häufigste Haushaltstyp in Deutschland, gefolgt von den Mehrpersonenhaushalten ohne Kinder (31,25 Prozent) und den Mehrpersonenhaushalten mit Kindern (27,15 Prozent). Den höchsten Anteil an Einpersonenhaushalten verzeichnet der Stadtkreis Regensburg, wo in 55,91 Prozent aller Haushalte nur eine Person lebt. Bielefeld liegt mit 41,65 Prozent nahezu exakt auf dem bundesweiten Durchschnitt. Prozentual die wenigsten Singlehaushalte finden sich hingegen im Landkreis Cloppenburg, wo diese lediglich 31,29 Prozent aller Haushalte ausmachen. Karte als hochauflösendes JPG herunterladen... Weitere Ergebnisse der Studie zu den Bevölkerungsstrukturdaten 2025 für Deutschland gibt es in unserer Pressemitteilung vom 18.02.2026. Alle Bilder sind zur Veröffentlichung freigegeben. Bitte geben Sie als Quelle "Grafik: NIQ Geomarketing" an. Weitere Insights von NIQ Geomarketing finden Sie hier. -------------------------------------------------------------------------------- Title: Draft: Brand Landing Page URL: https://develop.nielseniq.com/global/en/insights/report/2026/draft-brand-landing-page/ Type: Insight Published: 2026-03-10T17:12:12+00:00 Modified: 2026-03-15T18:34:23+00:00 Description: Follow me, stay ahead. Find the insight.Change the game. The world’s markets move at the speed of consumers. To win, organizations must understand what people buy, why they buy it, and… Content: Follow me, stay ahead. Find the insight.Change the game. The world’s markets move at the speed of consumers. To win, organizations must understand what people buy, why they buy it, and what they will do next. NIQ is the world’s leading consumer intelligence company, delivering the most complete and clear understanding of consumers and markets. The Full View of Consumers Understanding consumers requires more than isolated data. NIQ delivers the Full View™ of consumer and market dynamics by combining market measurement, consumer behavior insights, advanced analytics, and AI-powered technology. This integrated intelligence reveals:  What is happening in the market Why it is happening in consumer behavior What to do next to capture growth The result is intelligence that turns complexity into direction.   The Full View™ of Consumers Understanding consumers requires more than isolated data. NIQ delivers the Full View™ of consumer and market dynamics by combining market measurement, consumer behavior insights, advanced analytics, and AI-powered technology. This integrated intelligence reveals:  What is happening in the market Why it is happening in consumer behavior What to do next to capture growth The result is intelligence that turns complexity into direction.   [embed]https://nielseniq.wistia.com/medias/deyf51islj[/embed] The World’s Leading Consumer Intelligence Company  NIQ captures trillions of consumer data signals every week across retailers, channels, and industries. This unmatched… -------------------------------------------------------------------------------- Title: The New Rules of Relevance: Eight Predictions That Will Redefine CPG Growth in a Rapidly Shifting Marketplace URL: https://develop.nielseniq.com/global/en/insights/report/2026/the-new-rules-of-relevance-eight-predictions-that-will-redefine-cpg-growth-in-a-rapidly-shifting-marketplace/ Type: Insight Published: 2026-03-10T17:10:56+00:00 Modified: 2026-05-25T21:15:22+00:00 Description: Discover the top 2026 CPG Shopper Predictions and learn how shifting expectations, smaller households and evolving value demands will shape growth. Content: This year’s Predictions Report brings forward some of the most urgent shopper dynamics shaping the future of CPG. Here are the signals that matter, distilled into bold direction for the next five years.  Shoppers are transforming faster than brands can react Economic pressure is splitting demand in two, with a consumer group upgrading their baskets and another doubling down on value. At the same time, consumers are limiting waste and buying only what they know they will use. Stock-up behavior is fading. Traditional assumptions such as “new shoppers will replace old ones” no longer hold. Gen X and Boomers represent 133 million people in the US Gen X and Boomers are entering smaller household stages that fundamentally rewrite purchase patterns. In nine years, the youngest Gen Xers will be 55 and firmly in empty nester territory. These shifts demand a reset in pack sizes, pricing architecture, and how brands enable consumption rather than storage. Shoppers also expect more from brands Authenticity, transparency, and brand storytelling influence decisions more than heritage. This opens the door for emerging and mid-sized brands that deliver ingredient integrity, originality, and real connection. Against this backdrop, CPG faces multiple headwinds. Volume growth is under pressure. Store brands… -------------------------------------------------------------------------------- Title: The Sound That Sells: URL: https://develop.nielseniq.com/global/en/insights/education/2026/sound-that-sells-audio-advertising/ Type: Insight Published: 2026-03-10T10:44:56+00:00 Modified: 2026-05-25T18:58:58+00:00 Description: Audio advertising enable listeners to “see” the brand on their own terms and activates memory, emotion, and intent. Content: In a media world dominated by screens, audio often feels like the quiet cousin of video. Yet neuroscience tells a very different story. When consumers listen, their brains don’t switch off but rather lean in. Audio doesn’t just fill space; it activates memory, emotion, and intent in ways that visual clutter often can’t. NIQ’s neuro-based research shows that audio advertising creates a uniquely personal experience. Without visuals to anchor interpretation, listeners build their own mental imagery, turning a brand story into something deeply individual. This “theater of the mind” isn’t a creative metaphor; it’s a measurable cognitive response that drives engagement and brand resonance. Why the brain responds so strongly to audio Using EEG, NIQ directly measures how audio advertising engages the brain systems linked to Emotional Motivation, Attention Processing, Memory Activation, and ultimately Action Intent (a measure of behavioral change predictive of in-market performance). Unlike traditional recall or stated metrics, these signals capture implicit reactions, what consumers feel and process before they can rationalize it. In one example study, we see that a 15 second radio ad delivered strong action intent, driven primarily by high memory activation. Familiar music cues, rooted in the brand’s historical advertising, triggered recognition and… -------------------------------------------------------------------------------- Title: 국내 온라인 펫푸드 시장 트렌드 – 한국 이커머스 뉴스레터 2026년 3월 URL: https://develop.nielseniq.com/global/kr/insights/report/2026/ecom-insight-series-2026q1-petfood/ Type: Insight Published: 2026-03-10T08:06:52+00:00 Modified: 2026-05-25T21:15:20+00:00 Description: 국내 냉동 식품 제품 이커머스 시장의 최신 트렌드를 확인하세요. 만두, 냉동 패티, 냉동까스 , 냉동 피자, 냉동 후라이 등의 냉동식품 카테고리 온라인 판매 동향과 채널별 판매 트렌드, Top 3 브랜드를 한눈에 파악할 수 있는 리포트를 제공합니다. Content: 프리미엄과 맞춤영양이 주도하는 온라인 펫푸드 시장 반려동물 식품은 프리미엄·기능성·그레인프리·맞춤영양 중심으로 고도화되며, 온라인 채널에서의 구매 비중이 빠르게 확대되고 있습니다. 소비자들은 건강·영양·원료를 중심으로 더욱 까다로운 기준으로 브랜드를 선택하고, 정기구독·AI 기반 추천 등 디지털 소비 행태도 강화되고 있습니다. 이와 함께 건식·습식·기능성 제품군 간의 성장 격차, 채널별 브랜드 점유 변화, 반려동물 유형별 소비 패턴 차이가 뚜렷해지며 시장 구조가 빠르게 재편되고 있습니다. 이에 따라 브랜드들은 데이터 기반의 정교한 전략 수립과 채널별 맞춤 대응이 요구되고 있습니다. 데이터로 보는 펫푸드 시장의 판도 변화 (리포트 통해 더 자세한 내용과 수치를 확인하실 수 있습니다.) 전체 온라인 펫푸드 시장은 성장세를 유지했지만, 두 자릿수 성장을 보인 강아지 사료와는 달리 고양이 사료는 역성장을 기록했습니다. 강아지•고양이 사료 모두 건식 사료가 카테고리 성장의 핵심 동력으로 나타났습니다. 주요 채널에서 프리미엄 브랜드가 판매 Top 1을 차지, 전체 카테고리 성장을 주도하고 있습니다. 더 알고 싶다면? 리포트를 다운로드하세요! 리포트를 다운로드 하고 다음을 바로 확인하세요. 펫푸드 카테고리의 전체 성장률과 강아지 사료의 전년 대비 성장 폭은 어떻게 달라졌을까요? 강아지/고양이 사료의 건식 사료 비중과 전년 대비 성장률은 어떤 차이를 보였을까요? 채널별로 가장 많이 판매된 브랜드 Top 순위는 무엇이며, 카테고리별로는 어떤 차이가 있을까요? 각 세그먼트에서 가장 빠르게 성장한 SKU Top 3는 무엇일까요? 여기에 더해, 최신 이커머스 리테일러 변화는 어떤 방향으로 흘러가고 있을까요? 리포트 다운로드 Resources Select the resources you would like to… -------------------------------------------------------------------------------- Title: Draft: Brand Campaign Blocks URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/draft-brand-campaign-blocks/ Type: Insight Published: 2026-03-09T19:40:34+00:00 Modified: 2026-04-10T14:24:12+00:00 Description: I love going to the store, but I buy everything online. Does your business know today’s consumer? NIQ offers a complete view of consumer buying behavior, so brands can move… Content: I love going to the store, but I buy everything online. Does your business know today’s consumer? NIQ offers a complete view of consumer buying behavior, so brands can move with confidence and stay ahead. Get the Full View™ of consumers The who, what and where of me. Does your business know today’s consumer? NIQ offers a complete view of consumer buying behavior, so brands can move with confidence and stay ahead. Get the Full View™ of consumers I've pretty much outsourced my entire shopping list to ChatGPT. Does your business know today’s consumer? NIQ offers a complete view of consumer buying behavior, so brands can move with confidence and stay ahead. Get the Full View™ of consumers ChatGPT knows me, do you? AI is changing how people shop, but NIQ's consumer intelligence reveals how people choose, so your brand can adapt its strategy and stay ahead. Meet today's AI Shopper -------------------------------------------------------------------------------- Title: Expo West 2026: Key Trends in Food, Beverage & Wellness URL: https://develop.nielseniq.com/global/en/insights/analysis/2026/expo-west-2026-trends/ Type: Insight Published: 2026-03-09T16:35:17+00:00 Modified: 2026-03-09T16:35:24+00:00 Description: Uncover the biggest Expo West 2026 trends, from high‑protein foods and fiber‑forward wellness to GLP‑1‑aligned products, mushroom drinks, and date innovations. Content: Ingredient Breakthroughs Reshaping 2026 The Protein Arms Race Protein continued its upward trajectory, appearing in categories that historically had little reason to feature it. We saw protein integrated into savory snacks, pantry staples, beverages, and even indulgent categories, signaling that shoppers increasingly prioritize foods that contribute to satiety and metabolic stability. This expansion aligns with reporting that protein remains a major innovation driver as consumers (especially those influenced by GLP‑1 usage) gravitate toward foods that help them feel fuller, longer. Ingredient suppliers reinforced the trend through new formulations designed to deliver protein without compromising taste or texture, such as high‑clarity shakes and hybrid beverages combining protein with digestive support. Fiber Becomes the Co-Star Fiber, once an underemphasized nutrient, took a prominent role across categories. Expo West showcased prebiotic‑enhanced beverages, fiber‑rich snacks, and better‑for‑you baked goods, reflecting consumers’ shifting focus toward digestion, fullness, and microbiome health. These patterns echo reporting that positions fiber as the next major functional frontier. Dairy and yogurt brands further amplified this movement with probiotic and prebiotic claims that tied gut health to daily eating habits. Dates Become the Superfood of the Year Dates emerged as one of the most multifaceted ingredients on the floor. Their presence spanned syrups, confections,… -------------------------------------------------------------------------------- Title: NIQ Perspective: Growth Challenges as U.S. Population Stalls URL: https://develop.nielseniq.com/global/en/insights/infographic/2026/niq-perspective-growth-challenges-as-u-s-population-stalls/ Type: Insight Published: 2026-03-06T13:36:40+00:00 Modified: 2026-05-25T14:48:03+00:00 Description: This Perspective reveals how stalled population growth is creating structural demand headwinds across Home, Family & Baby categories. Content: Book a Strategy Call  This Perspective reveals how stalled population growth is creating structural demand headwinds across Home, Family & Baby categories. Understanding these shifts is urgent as online-first competitors gain traction and larger digital baskets increase the cost of missed trips. Get in contact Why it matters   A slowing population and rapid digital migration are reshaping category demand. Brands must adapt quickly—focusing on retention, stronger digital engagement, and smarter portfolio choices—to avoid losing share in a more competitive, online‑driven marketplace. Download The Perspective Stalled population growth Driven by declining births and lower immigration—will suppress long‑term category demand, requiring smarter retention and portfolio strategy. Rapid migration to online purchasing  Raises competitive pressure as disruptor brands build loyalty faster across digital touchpoints. Larger online basket sizes  Mean every missed digital interaction results in disproportionately higher lost revenue for brands.  CPG leaders who understand these shifts early gain a competitive edge.  Discuss what this means for your business Contact Us Insights From NIQ Thought Leaders Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.  “As population growth in the U.S. stalls, home, family, and baby categories face structural, not cyclical, headwinds that… -------------------------------------------------------------------------------- Title: 1 - NIQ URL: https://develop.nielseniq.com/global/en/edws/ Type: Page Published: 2026-08-03T12:36:45+00:00 Modified: 2026-08-03T12:36:50+00:00 Description: NielsenIQ is your home for complete consumer intelligence. Your partner in making critical decisions. Content: ad d -------------------------------------------------------------------------------- Title: demo - NIQ URL: https://develop.nielseniq.com/global/en/demo/ Type: Page Published: 2026-08-03T10:42:55+00:00 Modified: 2026-08-03T11:27:30+00:00 Description: NielsenIQ is your home for complete consumer intelligence. Your partner in making critical decisions. Your ultimate source of confidence. Content: demos s weBrand strategyNIQ Demowho knows Let’s Partner upTag 2Title 2Desc 2LearnTag 3Title 3Desc 3ExploreTag 4Title 4Desc 4StartNew TagNew TitleNew DescriptionClickNew TagNew TitleNew DescriptionClickNew TagNew TitleNew DescriptionClickNew TagNew TitleNew DescriptionClickNew TagNew TitleNew DescriptionClick -------------------------------------------------------------------------------- Title: Insight Summit España 2026 - NIQ URL: https://develop.nielseniq.com/global/es/events/2026/insight-summit-portugal-2026/ Type: Event Published: 2026-07-20T14:20:43+00:00 Modified: 2026-07-20T14:21:33+00:00 Description: Inscríbete ahora para el Insight Summit España 2026 y transforma la complejidad en oportunidades de negocio únicas. Content: NIQ Insight Summit España 2026 Beyond Averages. Beyond Now. Martes 16 junio | 9:30-14:00Truss Madrid, Movistar ArenaC. de Jorge Juan, 99, Salamanca, 28009 Madrid Registrate Gratis NIQ Insight Summit 2026 Find the insight. Change the game. Quarta-feira 28 outubro | 9:30-15:00 (horas a confirmar)Monsantos Registrate Gratis Inscripciones cerradas. Hemos alcanzado la capacidad máxima del evento. NIQ Insight Summit 2026 O Insight Summit 2026 surge num momento decisivo para o mercado. Num contexto que evolui mais rapidamente do que nunca, marcado pela volatilidade, pela transformação dos hábitos de consumo e pelo impacto da tecnologia, 2026 apresenta-se como um ponto de viragem para as empresas que pretendem liderar o crescimento. Esta primeira edição do NIQ Insight Summit Portugal oferecerá uma visão clara e acionável para transformar a complexidade em oportunidades reais de negócio. Um encontro exclusivo onde iremos analisar a evolução do consumidor, a transformação do retalho e da jornada de compra, o papel da inteligência artificial na tomada de decisões e a influência do contexto económico nas escolhas de consumo. Através da análise de dados, de insights estratégicos e da experiência de especialistas da NIQ e de empresas convidadas, iremos aprofundar os grandes temas que estão a redefinir o mercado: Novas… -------------------------------------------------------------------------------- Title: NielsenIQ at IFA 2026 - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/nielseniq-at-ifa-2026/ Type: Event Published: 2026-07-20T13:26:59+00:00 Modified: 2026-07-20T13:35:19+00:00 Description: Explore the future of consumer tech with NIQ at IFA 2026. Discover key trends, data insights, and innovation shaping tomorrow’s market. Content: Meet NIQ at IFA 2026 - IFA Global Insight partner Sept. 4-8, 2026 | Berlin Book a meeting Join NIQ at IFA in Berlin (Sept. 4-8, 2026) alongside global leaders Global leaders from consumer tech and retail  Our Panorama lounge is available to xxxxxxxxxxxxxxxxx  June 24–25 | Level 1, Room #1.41 Our presence – What to expect at IFA Placeholder Placeholder xxx Placeholder xxx Placeholder xx Placeholder xxx Why It Matters  IFA brings together the most influential voices in tech and durables. NIQ is proud to be at the center of this conversation—helping businesses navigate complexity with clarity. Whether you're launching a new product, entering a new market, or optimizing your portfolio, NIQ’s intelligence is your competitive edge.  Connect with NIQ powered by GfK intelligence at IFA Join us at IFA 2026 to explore how NIQ can help you find your next big opportunity. Visit our Lounge (Panorama Room Hall 6.3), attend our sessions, and meet the experts shaping the future of tech and durables. Because growth isn’t just about what’s now—it’s about what’s next.   Book a meeting NIQ on stage NielsenIQ leaders will be on-site throughout the event and available for discussion Perry James Perry James  SVP, Global Tech & Durables  Perry is… -------------------------------------------------------------------------------- Title: NIQ Design Impact Awards 2026 URL: https://develop.nielseniq.com/global/pt/events/2026/niq-design-impact-awards-2026/ Type: Event Published: 2026-07-17T21:37:56+00:00 Modified: 2026-07-17T21:38:09+00:00 Description: Redesigns de embalagem que geraram um impacto real nos negócios, transformando a percepção do consumidor e o sucesso no mercado.qa Content: Brasil NIQ Design Impact Awards 2026 12 de agosto 2026 | 10am SP Potencializando o ROI com o design de embalagens Sobre os NIQ Design Impact Awards 2026 Webinar Designs de embalagens que estão gerando impacto nos negócios O packaging é muito mais do que um ponto de contato: é uma das ferramentas mais poderosas para construir marcas e gerar crescimento em vendas. Nesta sessão, a NIQ celebra os redesigns de embalagens que alcançaram um impacto real nos negócios, transformando a percepção do consumidor e elevando o desempenho no mercado. Convidamos você a descobrir os cases vencedores e entender o que as marcas que estão fazendo a diferença em design de packaging estão realizando. Registre-se e aprenda com os vencedores aqui Quais decisões criativas impulsionaram o crescimento? Como o redesign influenciou a escolha do shopper? Quais aprendizados você pode aplicar à sua própria estratégia de marca? Vencedores dos NIQ Design Impact Awards 2025 Parabéns aos vencedores da 8ª edição dos NIQ Design Impact Awards! Esses redesigns de embalagens ao redor do mundo geraram benefícios significativos para suas marcas e é um prazer, como todos os anos, apresentá-los aqui. Conheça os vencedores de 2026 Speaker: Karen Honda SA&I LATAM Innovation Practice… -------------------------------------------------------------------------------- Title: China’s $900B Live Commerce Market Rivals US E-Commerce URL: https://develop.nielseniq.com/global/en/news-center/2026/chinas-900b-live-commerce-market-now-approaches-us-e-commerce-scale/ Type: News Center Post Published: 2026-07-17T17:04:51+00:00 Modified: 2026-07-17T17:09:34+00:00 Description: NIQ reveals how live commerce, social commerce, and quick commerce are reshaping global retail growth. Content: The consumer habits reshaping global retail were built in the East — and most Western shoppers haven't yet adopted them. NIQ report shows that brands still treating live, social, and quick commerce as "emerging" risk being left behind. Chicago, 17 July 2026 — The center of gravity in global retail has shifted East. The formats now driving the fastest growth in global retail (live shopping, social commerce, and delivery in minutes) were pioneered and scaled in Asia, and most Western consumers have yet to adopt them. According to NIQ (NYSE: NIQ), a leading consumer intelligence company, in its global report The Commerce Revolution: Where East Meets West, the gap between East and West is still vast. The scale is already substantial. China's live-commerce market alone was worth roughly $900 billion in 2025, approaching the size of the entire US e-commerce market, according to market data cited in the report. Yet 68% of consumers in North America and 67% in Europe have never once bought a product through social media, and roughly two-thirds have never used quick commerce. As APAC races ahead, now accounting for nearly 55% of all global e-commerce, Western brands and retailers that keep treating these channels as… -------------------------------------------------------------------------------- Title: NIQ Design Impact Awards 2026 URL: https://develop.nielseniq.com/global/es/events/2026/niq-design-impact-awards-2026/ Type: Event Published: 2026-07-16T17:35:26+00:00 Modified: 2026-07-17T22:16:06+00:00 Description: Rediseños de empaque que han logrado un impacto real en el negocio, transformando la percepeción del consumidor y el éxito en el mercado. Content: América Latina NIQ Design Impact Awards 2026 12 de agosto 2026 | 9am MX - 10am CO - 12pm AR Impulsando el ROI a través del diseño de empaques. Acerca de los NIQ Design Impact Awards 2026 Webinar Diseños de empaques que están generando impacto en el negocio El packaging es mucho más que un punto de contacto: es una de las herramientas más poderosas para construir marcas y generar crecimiento en ventas. En esta sesión, desde NIQ celebramos los rediseños de empaque que han logrado un impacto real en el negocio, transformando la percepción del consumidor y elevando el desempeño en el mercado. Te invitamos a descubrir los casos ganadores y entender qué están haciendo las marcas que están marcando la diferencia en diseño de packaging. Regístrate y aprende de los ganadores aquí ¿Qué decisiones creativas impulsaron el crecimiento? ¿Cómo logró el rediseño influir en la elección del shopper? ¿Qué aprendizajes puedes aplicar a tu propia estrategia de marca? Ganadores de los NIQ Design Impact Awards 2025 ¡Felicitaciones a los ganadores de la 8va edición de los NIQ Design Impact Awards! Estos rediseños de empaque de todo el mundo generaron importantes beneficios para sus marcas y nos emociona, como… -------------------------------------------------------------------------------- Title: Webinar: The Future of Commerce in UK URL: https://develop.nielseniq.com/global/en/events/2026/webinar-the-future-of-commerce-niq/ Type: Event Published: 2026-07-15T20:47:22+00:00 Modified: 2026-07-20T13:35:30+00:00 Description: Join our webinar to discover how commerce is evolving across FMCG and Tech & Durables and the potential for future growth Content: The Future of Commerce: where your future growth will come from in UK retail On-demand Webinar July 14th, 10 am GMT Watch on demand Resources Select the resources you would like to download. Webinar Recording Webinar description UK retail is heading into a new era, defined by accelerating eCommerce growth, AI integration and shifts in generational spending power. In this webinar, we explore how commerce is evolving across FMCG and Tech & Durables and the potential for future growth in the next 5 to 10 years. Hear from our experts as they uncover and discuss: How eCommerce is controlling growth – explore the dominant channel for Tech and Durables and the growth engine for FMCG The rise of new retail battlegrounds – get up to speed on the rapid growth of marketplaces, social commerce and rapid delivery Preparing for agentic commerce – understand how online content could make or break your success in an AI-powered path to purchase The next generation’s expectations – younger shoppers will control more retail spending in the next 5-10 years – are you ready to meet their demands? How Eastern advancements could drift into Western retail – see exclusive NIQ insights from the Asian market… -------------------------------------------------------------------------------- Title: K-Beauty Goes Global: Sales Surge 53% - NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/k-beauty-goes-global-sales-surge-53-as-korean-innovation-reshapes-beauty-growth/ Type: News Center Post Published: 2026-07-15T15:23:10+00:00 Modified: 2026-07-16T13:16:38+00:00 Description: NIQ finds K-Beauty sales surged 53% globally as Korean brands drive innovation, social commerce and beauty growth. Content: New NIQ data shows K-Beauty value sales rose 53% year-over-year and 131% over two years, underscoring how regional beauty trends, social commerce and ingredient-led innovation are reshaping global beauty growth. CHICAGO, July 15 — NIQ (NYSE: NIQ), a global leader in consumer intelligence, today released new findings showing K-Beauty has become a rapidly growing global beauty segment, with value sales up 53% year-over-year and 131% over the past two years. The data points to a broader shift in beauty growth, as regional innovation, social commerce and digitally driven consumer demand increasingly shape what scales globally. In its latest report, K-Beauty Goes Global, NIQ shows how Korean beauty is reshaping consumer expectations, accelerating innovation cycles and redefining competitive dynamics across the global beauty market. What began as a culturally driven trend now offers a broader signal about the future of beauty: regional trends are increasingly driving global opportunity, and brands need timely intelligence to know which signals will scale next. Key findings Global growth: K-Beauty value sales rose 53% year-over-year and 131% over two years, underscoring rapid international expansion. Social commerce acceleration: According to data published by TikTok Shop, searches for K‑Beauty on the platform increased by 125% in the UK… -------------------------------------------------------------------------------- Title: NIQ Benelux Masterclass IFA 2026 URL: https://develop.nielseniq.com/global/en/events/2026/niq-benelux-masterclass-ifa-2026/ Type: Event Published: 2026-07-15T11:01:50+00:00 Modified: 2026-07-20T13:04:08+00:00 Description: Join us on 7 September at IFA 2026 in Berlin where we'll share the latest insights on the trends reshaping the future of retail Content: NIQ Benelux Masterclass @IFA Retail Disrupted: Winning in the New Commerce Landscape How Amazon, TikTok, and Agentic AI Are Redefining Growth in Tech & Durables in the Benelux  7 September 2026 , Panorama Lounge, Berlin Messe @IFA Berlin Register NIQ Benelux Masterclass @IFA Retail Disrupted: Winning in the New Commerce Landscape. How Amazon, TikTok, and Agentic AI Are Redefining Growth in Tech & Durables in the Benelux  7 September 2026 , Panarama Lounge, Berlin Messe @IFA Berlin Register NIQ Benelux Masterclass How Amazon, TikTok, and Agentic AI Are Redefining Growth in Tech & Durables in the Benelux  The Tech & Durables landscape is evolving at unprecedented speed. Shifting demand patterns, category performance, and macroeconomic pressure have already reshaped the market across segments, but that’s only part of the story.  At the same time, a new wave of disruptors is redefining how products are discovered, evaluated, and purchased. From Amazon’s increased investments in our region to emerging players like TikTok Shop and Joybuy, platform dynamics are accelerating fragmentation, and opportunity. Layer in the rise of AI-driven decision-making and agentic commerce, and the traditional customer journey is being fundamentally rewritten.  During our session at IFA Berlin on Monday September 7th, we bring together the latest NIQ insights to provide a true “state of the nation” for Tech & Durables.   We will unpack:  H1 performance across key Tech… -------------------------------------------------------------------------------- Title: Next Gen Commerce- CEO Event URL: https://develop.nielseniq.com/global/en/events/2026/ceo-event-jeddah-ksa-2026/ Type: Event Published: 2026-07-15T06:46:17+00:00 Modified: 2026-07-15T07:02:13+00:00 Description: Join NIQ's exclusive CEO gathering for an in-depth look at the forces shaping the Kingdom's consumer and retail landscape. Content: CEO Event Next Gen Commerce: The Growth Imperative Register Now 21 October 2026Galleria JeddahJeddah, KSA What to expect from the event? As Saudi Arabia's marketplace continues to evolve amid shifting consumer expectations, economic uncertainty, and regional geopolitical developments, business leaders are being challenged to rethink how they drive growth in a changing environment. Join NIQ's exclusive CEO gathering for an in-depth look at the forces shaping the Kingdom's consumer and retail landscape. Through NIQ's latest market intelligence and expert insights, attendees will gain a deeper understanding of: The New Consumer Reality – how changing consumer sentiment, priorities, and spending behaviors are reshaping demand. FMCG, Technology & Durables Market Shifts – the trends, opportunities, and challenges influencing market performance. Smarter Commercial Strategies for Growth – how pricing, promotions, innovation, and channel evolution can help businesses capture emerging opportunities. This invitation-only gathering offers a unique opportunity for CEOs and senior executives to exchange perspectives with industry peers, gain actionable insights, and prepare for the next phase of market evolution in Saudi Arabia. Event details Event date: 21 October 2026 Event venue: Galleria Jeddah (location map) (By invitation only)  Register Now -------------------------------------------------------------------------------- Title: Retail Pricing Analytics - NIQ URL: https://develop.nielseniq.com/global/en/products/retail-pricing-analytics/ Type: Product Published: 2026-07-14T22:28:06+00:00 Modified: 2026-07-16T19:54:17+00:00 Description: Optimize pricing, promotions, and price perception with a complete view of market pricing, customer response, and competition. Content: Retail Pricing Analytics Optimize pricing, promotions, and price perception with the industry's most complete view of market pricing, customer response, and competitive dynamics. Book a demo Products Get in touch From guesswork to confident decisions Retail pricing and promotion decisions have never been more complex. Inflation, shifting shopper behavior, private label growth, competitive disruption, and economic uncertainty are forcing retailers to make critical pricing decisions every day. Yet many retailers still rely on fragmented data, scraped pricing information, internal assumptions, and disconnected processes. NIQ Retail Pricing Analytics changes that. By combining retailer POS data with NIQ's unparalleled view of market pricing, promotions, and shopper behavior, retailers gain the market truth needed to understand where to compete, how customers respond, and which actions will drive the greatest business impact. See the market. Understand the customer. Act with confidence. Retail Pricing Analytics delivers a complete pricing and promotion decision system built on capabilities competitors simply cannot replicate. Complete market truth Go beyond web scraping and limited audits with comprehensive visibility into real market pricing, promotions, and competitive dynamics. Customer response intelligence Understand how shoppers actually respond to pricing and promotional changes through observed market behavior and elasticity-driven insights. Explainable decisions Move from… -------------------------------------------------------------------------------- Title: Evento Sinottica 50 | NIQ URL: https://develop.nielseniq.com/global/it/events/2026/evento-sinottica-50/ Type: Event Published: 2026-07-14T13:53:35+00:00 Modified: 2026-07-16T14:25:06+00:00 Description: Next Starts Now. Un evento speciale per scoprire come Sinottica continua ad evolvere per interpretare il cambiamento e anticipare il futuro. Content: Sinottica: Next 50 Starts Now Giovedì 10 Settembre | Ore 15:00 -19:00 Monterosa 91 - Viale Monterosa 91, Milano Registrati subito Next Starts Now Ogni scelta lascia una traccia. Quello che le persone acquistano, guardano, ascoltano e condividono racconta chi siamo oggi e anticipa chi saremo domani. Da 50 anni l'Italia invia segnali. E da 50 anni Sinottica aiuta aziende e brand a interpretarli, trasformando dati e comportamenti in insight che supportano le loro strategie. Cinquant'anni di osservazione continua hanno costruito un patrimonio unico di conoscenza su persone, consumi, media e stili di vita. Una prospettiva che, ieri come oggi, aiuta aziende e brand a leggere la complessità del presente e riconoscere i segnali che stanno già disegnando il futuro. Per guardare insieme ai prossimi cambiamenti, NIQ organizza Sinottica: Next 50 Starts Now, un evento esclusivo dedicato alle trasformazioni che hanno ridefinito il nostro Paese dal 1976 a oggi e alle nuove sfide che attendono consumatori, media e brand. Attraverso insight, testimonianze e casi concreti, ripercorreremo l'evoluzione della società italiana, ascolteremo le esperienze di aziende che hanno trasformato la conoscenza dei consumatori in azioni concrete ed esploreremo le dinamiche che stanno ridefinendo il rapporto tra persone, media, tecnologia e comunicazione.… -------------------------------------------------------------------------------- Title: Next Gen Commerce- CEO Event URL: https://develop.nielseniq.com/global/en/events/2026/ceo-event-riyadh-ksa-2026/ Type: Event Published: 2026-07-14T13:49:59+00:00 Modified: 2026-07-14T13:50:14+00:00 Description: Join NIQ's exclusive CEO gathering for an in-depth look at the forces shaping the Kingdom's consumer and retail landscape. Content: CEO Event Next Gen Commerce: The Growth Imperative Register Now 19 October 2026Narcissus Hotel and SPA RiyadhRiyadh, KSA What to expect from the event? As Saudi Arabia's marketplace continues to evolve amid shifting consumer expectations, economic uncertainty, and regional geopolitical developments, business leaders are being challenged to rethink how they drive growth in a changing environment. Join NIQ's exclusive CEO gathering for an in-depth look at the forces shaping the Kingdom's consumer and retail landscape. Through NIQ's latest market intelligence and expert insights, attendees will gain a deeper understanding of: The New Consumer Reality – how changing consumer sentiment, priorities, and spending behaviors are reshaping demand. FMCG, Technology & Durables Market Shifts – the trends, opportunities, and challenges influencing market performance. Smarter Commercial Strategies for Growth – how pricing, promotions, innovation, and channel evolution can help businesses capture emerging opportunities. This invitation-only gathering offers a unique opportunity for CEOs and senior executives to exchange perspectives with industry peers, gain actionable insights, and prepare for the next phase of market evolution in Saudi Arabia. Event details Event date: 19 October 2026 Event venue: Narcissus Hotel and SPA, Riyadh (location map) (By invitation only)  Register Now -------------------------------------------------------------------------------- Title: NIQ Cadence - NIQ URL: https://develop.nielseniq.com/global/en/products/niq-cadence/ Type: Product Published: 2026-07-14T13:22:13+00:00 Modified: 2026-07-14T13:34:57+00:00 Description: Turn marketing complexity into action with NIQ Cadence, the AI-powered operating system for marketing effectiveness. Content: NIQ Cadence Turn marketing complexity into confident action. NIQ Cadence is a compound AI operating system that unifies data, intelligence, analytics, and decision support into a single, always-on environment. By bringing together NIQ's global data assets, AI-powered measurement, and marketing expertise, NIQ Cadence helps marketers move from insights to action faster, optimize investments with confidence, and drive measurable business impact. Request a demo Solutions / NIQ Cadence Solutions Get in touch Move Beyond Reports. Operate with Continuous Intelligence. Modern marketing teams face a common challenge: more channels, more data, and more pressure to prove ROI. Yet too many organizations still rely on disconnected tools, siloed datasets, and periodic reporting cycles that slow decision-making. NIQ Cadence replaces fragmented measurement with a unified operating system built for continuous marketing effectiveness. It connects data, models, knowledge, and AI agents into a single workflow that monitors performance, identifies opportunities, and delivers actionable, always-on recommendations. The result: marketers can make smarter decisions, optimize budgets faster, and maximize ROI with greater confidence. [embed]https://fast.wistia.com/embed/medias/oe3uuik3wz/swatch[/embed] How NIQ Cadence Works Three moves. One continuous rhythm. Stream: Bring signals together from across your marketing ecosystem into a continuously refreshed intelligence layer. One view of performance, with no manual stitching. Measure:… -------------------------------------------------------------------------------- Title: Rising Costs Hit Hospitality Leaders' Confidence | NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/hospitalitys-confidence-dips-again-as-fresh-costs-strengthen-case-for-support/ Type: News Center Post Published: 2026-07-13T09:06:01+00:00 Modified: 2026-07-13T09:08:31+00:00 Description: NIQ and Zonal reveal falling hospitality confidence as rising costs, weak spending and tax pressures hit leaders. Content: Rising costs hit hospitality leaders’ confidence The confidence of hospitality’s leaders has tumbled amid fears about operating costs and consumer spending, the latest Business Confidence Survey from NIQ and Zonal reveals.  The exclusive poll shows only 37% of leaders feel optimistic about prospects for their business over the next 12 months. It is a sharp drop from the figure of 51% in February, when operators were feeling upbeat after robust Christmas and New Year trading. The number of leaders feeling optimistic about the future of hospitality in general also fell over the second quarter – by 10 percentage points to 21%.  The research highlights particular fragility in the independent hospitality sector. Just 16% of leaders of single-site operators are optimistic about the prospects for their business in the next year.  The hits to confidence are partly a result of conflict in the Middle East and resulting shocks to fuel prices, which raised fresh fears of inflation in key areas of hospitality. They also reflect British consumers’ weak confidence, which has reached its lowest level since 2023, according to the GfK Consumer Confidence Barometer.  The Business Confidence Survey shows the immediate impacts of slower spending in hospitality. More than a third (36%) of leaders say their revenue in the latest quarter fell year-on-year – the highest number since the start of 2024. Higher costs have meanwhile squeezed margins, with 34% of leaders reporting lower profits.  Inflationary pressures are set to intensify, the Survey indicates. More than four in five (82%) leaders say they are concerned about higher food and drink prices in the next 12 months, while three… -------------------------------------------------------------------------------- Title: Un café con las tendencias del consumo en Uruguay URL: https://develop.nielseniq.com/global/es/events/2026/un-cafe-con-las-tendencias-del-consumo-en-uruguay/ Type: Event Published: 2026-07-08T19:12:25+00:00 Modified: 2026-07-09T15:16:10+00:00 Description: Te invitamos a compartir un café con las tendencias del consumo en Uruguay, un espacio diseñado para conectar e intercambiar ideas. Content: Evento NIQ Uruguay Un café con las tendencias del consumo en Uruguay 13 de agosto 2026, 9:30 am | Montevideo, Uruguay Regístrate aquí Acerca del evento En un mundo cada vez más digital, creemos que las mejores conversaciones siguen ocurriendo cara a cara. Por eso, te invitamos a compartir un café con las tendencias del consumo en Uruguay, un espacio diseñado para conectar, intercambiar ideas y conocer las oportunidades que están transformando el mercado. Porque la información es poder, pero entenderla y convertirla en acción es lo que marca la diferencia. Te esperamos para compartir un café, una conversación valiosa y una nueva perspectiva sobre el mercado uruguayo. Regístrate en el siguiente botón. *Recuerda que solo aceptaremos 2 personas por empresa y tendremos un cupo limitado. Aparta tu lugar aquí Nuestras expertas Paula Patronelli SMB South Cone Leader Conectemos Florencia Waissmann SMB Hunter Argentina Conectemos Luna Oliveira Sales Development Representative Conectemos ¿Cómo podemos ayudarte? Si deseas más información sobre nuestro evento, deseas agendar algún espacio o alguna información adicional, deja tus datos a continuación. Recuerda incluir toda la información relevante en el campo de "Mensaje". Contáctanos -------------------------------------------------------------------------------- Title: IFA 2026 Side Event - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/ifa-2026-side-event/ Type: Event Published: 2026-07-08T15:56:12+00:00 Modified: 2026-07-09T16:16:47+00:00 Description: Join us for an exclusive NIQ side event for emerging and mid-size Tech & Durables brands, live from IFA Berlin.  Content: The Intelligence Edge: How Emerging Tech Brands Compete and Win An exclusive NIQ side event for emerging and mid-size Tech & Durables brands, live from IFA Berlin.  September 4th, 12:30-14:30 at the NIQ Panorama Room  Secure your spot today Why Attend  Join NIQ's experts as we explore the latest 2026 Tech & Durables market trends, hear how real challenger brands are winning share against category giants, and how AI levels the playing field.  An exclusive opportunity to network with peers and category experts before finalizing your 2027 strategies. Secure your spot today Opening Overview  2026 T&D Market Pulse: Where the growth is, and how to translate intelligence into action through AI-driven and decision-ready insights Closing Session Spotlight on Channels & Supply Chain Trends Panel Discussion How Challenger Brands Win Market Share Without an Enterprise Budget Networking Connect with NIQ experts and peer brands  Join Our Exclusive IFA 2026 Side Event September 4th, 12:30-14:30 at the NIQ Panorama Room  Don’t miss the opportunity to meet our top experts and join our sessions as we explore how data-driven intelligence can unlock new growth opportunities   Secure your spot today Resources Select the resources you would like to download. NIQ AI Audiences One Sheet -------------------------------------------------------------------------------- Title: Drogerien greifen Supermärkte im Lebensmittelgeschäft an URL: https://develop.nielseniq.com/global/de/news-center/2026/drogeriemarkte-werden-im-lebensmittelgeschaft-zur-konkurrenz-fur-supermarkte/ Type: News Center Post Published: 2026-07-08T06:47:10+00:00 Modified: 2026-07-08T06:47:20+00:00 Description: Drogeriemärkte erweitern ihr Lebensmittelangebot und werden damit zunehmend zur Konkurrenz für klassische Supermärkte. ( Content: Nuremberg, 8 Juli, 2026 — Immer mehr Verbraucher kaufen Lebensmittel im Drogeriemarkt. Drogeriemärkte erzielten laut aktuellen NIQ Consumer Panel Daten im Geschäftsjahr 2025 mit 6,6 Prozent das stärkste Umsatzwachstum aller stationären Lebensmitteleinzelhändler. Rund ein Drittel dieses Wachstums entfiel auf Lebensmittelkategorien. Der Zuwachs kommt dabei nicht nur von bestehenden Kunden: In fast allen Kategorien gewinnen Drogeriemärkte neue Käuferhaushalte hinzu, die dort bislang keine Lebensmittel gekauft hatten. Damit werden Drogeriemärkte zu einer wachsenden Konkurrenz für Supermärkte und Discounter. Wie konkret dieser Wettbewerb bereits ist, zeigt der Blick auf abwandernde Käufe: Fast 70 Prozent der Lebensmittelpackungen, die Lebensmittelhändler durch einen Wechsel der Einkaufsstätte verloren, wurden anschließend in Drogeriemärkten gekauft. Und das, obwohl der klassische Lebensmittelhandel zuletzt stärker auf Promotions gesetzt hat. Drogeriemärkte bauen ihr Lebensmittelangebot sichtbar aus. 2025 entfielen 17,8 Prozent ihres Umsatzes auf Lebensmittel, 2,3 Prozentpunkte mehr als 2021. Die Regalpräsenz stieg im selben Zeitraum nur um 1,1 Punkte auf 17,9 Prozent. Das deutet auf eine vor allem nachfragegetriebene Entwicklung hin. Auch die Warengruppen zeigen den Trend: Unter den zehn Kategorien mit dem stärksten prozentualen Umsatzwachstum im Drogeriemarkt stammen neun aus dem Lebensmittelbereich. Besonders stark wuchsen Backwaren mit 29,1 Prozent, Trockenfertigprodukte mit 16,4 Prozent und Süßwaren mit 13,3 Prozent. Der Erfolg der… -------------------------------------------------------------------------------- Title: NIQ and Lula Commerce Partner for AI-Ready Ecommerce URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-product-intelligence-and-lula-commerce-collaborate-to-accelerate-digital-commerce-for-convenience-retailers/ Type: News Center Post Published: 2026-07-07T14:11:17+00:00 Modified: 2026-07-07T14:18:53+00:00 Description: NIQ and Lula Commerce simplify ecommerce with trusted product content, AI-ready data, and faster launches. Content: Collaboration combines NIQ’s Product Intelligence capabilities, built on Brandbank’s trusted product content, data, and intelligence, with Lula Commerce’s AI-powered platform to accelerate smarter, AI-ready digital commerce for convenience retailers Chicago, July 7, 2026 — NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced a strategic collaboration with Lula Commerce, an AI-powered ecommerce platform built to help retailers launch and scale digital commerce quickly and easily. The collaboration brings together two critical building blocks of successful ecommerce: trusted, complete product content and easy to launch, branded digital commerce experiences, making it simpler for convenience retailers to get online faster, meet shopper expectations, and unlock more value from their digital ecosystems. This collaboration reflects NIQ’s broader Product Intelligence strategy, a foundational pillar within its Connected Content suite, designed to power how products are understood, discovered, and selected across digital and AI-driven commerce environments. Lula Commerce helps retailers rapidly launch and operate an e-commerce experience, connecting them to the world’s largest third-party delivery service providers (DSPs) and building them a first-party ordering channel within their own app and website. Retailers fulfill all orders from one platform with Lula handling tasks like analyzing and selecting locations, communicating with DSPs, and digitizing store… -------------------------------------------------------------------------------- Title: Insight Summit Greece 2026 URL: https://develop.nielseniq.com/global/en/events/2026/insight-summit-greece-2026/ Type: Event Published: 2026-07-06T08:41:54+00:00 Modified: 2026-07-09T14:15:48+00:00 Description: Join us for NIQ's Insights Summit, where we explore how brands can thrive in an increasingly complex and fast-changing market. Content: NIQ Insight Summit Greece 2026 Powered by Insights.Driven to Growth. 23 September 2026 | 15:00 – 19:30Ploes Floating Venue P. Ioannou Avgeri 175 61 Palaio Faliro (Location Map) REGISTER NOW Unlock Sustainable Growth at the NielsenIQ Insight Summit Join us for an exclusive Insights Summit by NielsenIQ, where we explore how brands can thrive in an increasingly complex and fast-changing market. Discover the forces reshaping consumer behavior and commerce—and learn how leading brands are turning disruption into competitive advantage. Through real-world examples, we’ll showcase how to uncover new growth opportunities, optimize sales and marketing, and strengthen brand strategy. Designed for forward-thinking leaders, this highly practical experience combines data, expert insights, and proven approaches to help you move faster, smarter, and with confidence. Turn consumer understanding into clear decisions—and decisions into growth. NIQ Insight Summit Greece 2026 Event details Event date: 23 September 2026 Event venue: Ploes Floating Venue P. Ioannou Avgeri 175 61 Palaio Faliro (location map) (By invitation only)  REGISTER NOW -------------------------------------------------------------------------------- Title: Foodservice Price Index URL: https://develop.nielseniq.com/global/en/news-center/2026/foodservice-inflation-stabilises-in-may-as-pressures-ease-in-key-categories/ Type: News Center Post Published: 2026-07-03T08:00:00+00:00 Modified: 2026-07-02T14:06:18+00:00 Description: Food and drink prices in the hospitality sector rose by 0.2% month-on-month in April, Foodservice Price Index reveals. Content: Foodservice price index May: Food and drink prices in the hospitality sector eased by 0.1% month-on-month in May, according to the latest Foodservice Price Index from NIQ and Prestige Purchasing.  The fractional deflationary movement brings a measure of stability after an uptick in inflation in April. It demonstrates the continued resilience of UK supply chains in absorbing uncertainty in global commodities.  May’s most significant downward price movements came in fresh produce, dairy, and oils. The vegetables category continued a deflationary trend, after the transition to peak European growing conditions improved supply volumes for salads, leafy crops and outdoor produce.  There was also an easing of prices in the milk, cheese, and eggs category, driven by robust domestic farmgate milk production and intense retail competition, which anchored costs despite fluctuations in global dairy demand. Similarly, the oils and fats category recorded a modest decline, reflecting a notable softening in international palm and soybean oil markets due to weaker global import demand.  However, inflationary pressures continue to affect several other areas of food and drink. Items like soft drinks, jam, syrups and chocolate have been affected by challenges in global sugar markets, including firmer crude oil prices and expectations that a larger proportion of Brazil’s sugarcane crop will be diverted towards ethanol production rather than sugar exports.  The coffee, tea, and cocoa category also inflated in May, as irregular rainfall patterns and low stock levels sustained elevated pricing for coffee out of Brazil and… -------------------------------------------------------------------------------- Title: NIQ Retail Summit 2026: Adapt, Optimize, & Grow URL: https://develop.nielseniq.com/global/en/events/2026/nielseniq-retail-summit-2026-adapt-optimize-grow/ Type: Event Published: 2026-07-02T15:35:14+00:00 Modified: 2026-07-14T13:59:36+00:00 Description: Join the NIQ Retail Summit 2026 to discover key consumer trends, market insights, and data-driven strategies for FMCG and T&D retailers. Content: NielsenIQ Retail Summit 2026: Adapt, Optimize, & Grow Wednesday, 29 July 2026 08.30 AM – 05:00 PM Jakarta Time Online (with Registration) This event will be conducted in Bahasa Indonesia Register now Resources Watch on demand here Event description In today’s fast-changing market, where uncertainty has become the new normal, retailers must adapt faster, act smarter, and lead with confidence. Shifting consumer habits, evolving purchase behavior, and growing market complexity mean that traditional ways of doing business are no longer enough. At NielsenIQ Retail Summit 2026, we bring together thought leaders, data experts, and industry players to help you optimize opportunities in the era of uncertainty. Backed by real data and powerful insights, this summit will help FMCG and T&D retailers uncover untapped growth, navigate disruption, and build winning strategies for the future. Whether you're a category leader or an emerging player, this summit will equip you with the tools and insights to act boldly and grow sustainably. Join us on Wednesday, 29 July 2026, from 08.30 AM to 05:00 PM. Jakarta Time. Available online with prior registration.  Don’t miss the momentum. Join the conversation shaping the future of Indonesian retail.  Register now Resources Watch on demand here *Your participation is subject to confirmation   -------------------------------------------------------------------------------- Title: Troy Treangen - Chief AI & Product Officer URL: https://develop.nielseniq.com/global/en/about-us/troy-treangen/ Type: About Us Page Published: 2026-07-01T17:36:00+00:00 Modified: 2026-07-01T17:36:05+00:00 Description: Meet Troy Treangen, the Chief AI and Product Officer driving innovation at NIQ with over 30 years of experience. Content: Troy Treangen Chief AI and Product Officer AboutAbout Troy Treangen is a product and technology executive with more than 30 years of experience driving innovation across the consumer packaged goods industry. As Chief AI & Product Officer at NIQ, he leads a global agenda spanning product, AI, data, and strategic partnerships. At the center of NIQ’s AI transformation, Troy is building the company’s enterprise AI capabilities and leading the development of agentic commerce products that combine NIQ’s proprietary retail intelligence with emerging AI. His work helps clients move from insight to action faster and more effectively, while also shaping NIQ’s AI product strategy, risk governance, and competitive positioning as the company strengthens its leadership in commerce intelligence. Prior to his current role, Troy held senior leadership positions at NIQ, Nielsen, Deloitte, IRI, and Conagra Brands, where he consistently paired deep technology expertise with commercial impact. He began his career with a degree in computer science and has spent three decades turning emerging technologies into measurable business results. More about usMore about us NielsenIQ News click Diversity & Inclusion click Careers click -------------------------------------------------------------------------------- Title: Ruth Ducena — Chief Legal Officer | NIQ URL: https://develop.nielseniq.com/global/en/about-us/ruth-ducena/ Type: About Us Page Published: 2026-07-01T17:24:23+00:00 Modified: 2026-07-01T21:46:57+00:00 Description: Learn about Ruth Ducena, NIQ's Chief Legal Officer, and her impact on global legal strategies and corporate governance. Content: Ruth Ducena Chief Legal Officer AboutAbout Ruth Ducena is NIQ's Chief Legal Officer and Corporate Secretary. She leads the company's global legal organization and serves as a strategic advisor to the Board of Directors and executive leadership team. She oversees the legal, governance, regulatory, and compliance matters that enable NIQ's operations across more than 90 countries. Since joining NIQ in 2018, Ruth has played a central role in NIQ's strategic evolution, serving as a trusted legal advisor and strategic business partner during several of its defining milestones, including Advent International's acquisition of the company, the combination with GfK, and NIQ's IPO. Known for her pragmatic approach and commercial judgment, Ruth partners closely with business leaders to enable growth and manage risk. She is committed to building a modern, high-performing legal organization that combines legal excellence with commercial judgment to help the business innovate, grow, and create long-term value. Before joining NIQ, Ruth was a corporate attorney in the New York office of a leading global Magic Circle law firm, where she advised public and private companies on sophisticated domestic and cross-border mergers and acquisitions, strategic partnerships, financings, and other complex corporate transactions. Before beginning her legal career, she was an… -------------------------------------------------------------------------------- Title: K-Beauty effect in Italy - double digit growth globally URL: https://develop.nielseniq.com/global/it/news-center/2026/effetto-k-beauty-secondo-niq-crescita-a-doppia-cifra-globale-e-italia-sul-podio-europeo-nellonline/ Type: News Center Post Published: 2026-07-01T13:40:20+00:00 Modified: 2026-07-01T16:04:21+00:00 Description: K-Beauty efffect: according to NIQ, double-digit global growth and Italy on the European podium in online growth Content: • A livello globale, cresce il valore della cosmesi coreana rispetto al 2025 (+53%). Un incremento che interessa tutte le principali aree geografiche: America Latina (+135%), Medio Oriente (+76% nell’e-commerce), Europa occidentale (+58%) e Nord America (+53%);• A incoraggiare la crescita, i prodotti più accessibili come formulazioni detergenti (+72%) e idratanti (46%) che favoriscono l’instaurarsi di beauty routine più strutturate e consolidate;• È l’online il canale dove la K-Beauty prospera. Solo per il segmento skincare, a livello europeo, sul podio proprio il mercato tricolore con una penetrazione che è passata dal 9% al 21% negli ultimi 3 anni e il valore generato dalle vendite complessive è pari all’83%;• Il 12% delle famiglie italiane compra cosmesi coreana con una media di 3 unità per atto; ad effettuare gli acquisti gli under36 che rappresentano il 43% degli acquirenti. Milano, 30 giugno 2026 — BB Cream, fondotinta cushion e maschere in tessuto (sheet masks). Questi sono solo alcuni dei prodotti iconici – entrati de facto nei rituali di bellezza dei consumatori di tutto il mondo – derivanti dalla K-Beauty. Un fenomeno ormai di portata globale che ha visto rafforzare il proprio ruolo di protagonista nel panorama beauty, capace di attrarre consumatori in mercati… -------------------------------------------------------------------------------- Title: NIQ Acquires Flywheel Business in China and Southeast Asia URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-completes-acquisition-of-flywheels-china-and-southeast-asia-ecommerce-data-insights-business-expanding-digital-commerce-intelligence-capabilities/ Type: News Center Post Published: 2026-07-01T11:00:00+00:00 Modified: 2026-06-30T17:24:47+00:00 Description: NIQ expands digital commerce intelligence in China and Southeast Asia through its acquisition of Flywheel’s data business. Content: International expansion helps advertisers target audiences based on local consumer demand CHICAGO (July 1, 2026) — NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced that it has completed the acquisition of Flywheel’s China and Southeast Asia eCommerce Data & Insights business. The acquired business operates in China under the YiMian (“一面”) brand and is a leading provider of eCommerce, social commerce, and digital shelf solutions. The acquisition expands NIQ’s capabilities across China and Southeast Asia and strengthens its ability to measure and understand consumer behavior across retail, eCommerce, social commerce, and digital environments — advancing NIQ’s mission to deliver The Full View™, the most complete understanding of consumer behavior across online and offline channels. It also enhances NIQ’s data and analytics foundation by expanding access to rich digital commerce signals that support the development of more advanced analytics and AI-powered solutions. By bringing together NIQ’s global intelligence, analytics, and retail measurement capabilities with the acquired business’ rich digital commerce data and expertise, NIQ will offer clients a more connected view of performance across marketplaces, social commerce, and the digital shelf. This will help clients improve visibility into pricing, assortment, availability, content quality, and competitive positioning, while making faster,… -------------------------------------------------------------------------------- Title: Not all Markets Snack Alike  - Webinar - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/not-all-markets-snack-alike/ Type: Event Published: 2026-06-29T17:49:56+00:00 Modified: 2026-06-29T19:22:48+00:00 Description: Find out where the future of snacking is emerging—identify fast‑growing markets, shifting behaviors, and turn geography into opportunity Content: Not All Markets Snack Alike Find Your Next Local Growth Opportunity  September 9th, 1:30 pm Eastern Live Webcast:  Register now Webcast Overview Americans don't snack the same way across the country, and the future of snacking isn't emerging at the same pace everywhere. The consumer shifts reshaping the category, from greater focus on health and wellness and evolving definitions of indulgence to AI-driven discovery and changing purchase behaviors, are accelerating in some communities and lagging in others.  Building on the themes explored in NIQ's Snackonomics 4.0 series, this session goes beyond the national story to uncover where the future of snacking is emerging first. Using NIQ Precision Solutions, we'll identify the local markets driving category change, pinpoint where demand is building fastest, and show how geography can become a competitive advantage for brands and retailers seeking growth.  Understanding who  is changing is only half the story. The next advantage comes from knowing where.  Register now Session Roadmap Insights That Build, Quarter by Quarter Q1: Global Wearables Landscape Q2: Consumer Behavior Deep Dive Q3: Future Opportunities (co-created) Q4: What’s Next — Innovation & Emerging Tech Featured Presenters Patti Marshman-GoldblattVice President, LocalizationNielsenIQ Sharon SkurnacGlobal SVP, Route to Market AnalyticsNielsenIQ Meet the Session Leaders Nick Stacey International Retail DirectorŌURA… -------------------------------------------------------------------------------- Title: From Market Strategy to Store-Level Precision - Webinar - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/from-market-strategy-to-store-level-precision/ Type: Event Published: 2026-06-29T15:51:39+00:00 Modified: 2026-06-30T13:45:04+00:00 Description: Join this NIQ webinar to see how manufacturers turn localization into action, driving better shelf execution with store-level precision. Content: From Market Strategy to Store-Level Precision: Activating Localization at the Shelf July 29th, 12 PM EDT Live Webcast:  Register now Webcast Overview In today's retail reality, market-level strategies are no longer enough to win at the shelf.  NIQ's From Market Strategy to Store-Level Precision session explores how leading manufacturers are turning localization from strategy into action.  While localization has become a staple of industry conversations, most organizations still struggle to operationalize it at scale. Yet 80% of consumers want localized experiences, while fewer than half receive them, according to McKinsey. Research also shows that a comprehensive localization strategy can deliver a 3:1 ROI.  Learn how connecting localized opportunity identification with store-specific assortment and execution decisions enables faster decision-making, sharper focus on high-potential stores, and more effective execution at the shelf.  Discover how NIQ helps close the gap between strategy and shelf, replacing fragmented tools and one-size-fits-all recommendations with store-level precision at scale.  In this session, we'll explore:  How to identify the preferences and needs of your unique consumers  How to uncover where those consumers live and shop  How to prioritize the right stores for localized activation  How to create assortments, merchandising, and media experiences that resonate locally  How to connect insights and execution to drive measurable business impact  Register now Session… -------------------------------------------------------------------------------- Title: June Total Till Release - UK URL: https://develop.nielseniq.com/global/en/news-center/2026/one-in-three-western-consumers-now-buy-products-discovered-on-social-platforms-as-ai-reshapes-commerce-according-to-niq/ Type: News Center Post Published: 2026-06-26T08:00:00+00:00 Modified: 2026-07-14T14:08:53+00:00 Description: ​​​​Supermarket growth cools after end of May heatwave while World Cup fever drives surge in online and promotional spending. Content: New insights presented at CGF highlight how AI is accelerating the convergence of global commerce models—reshaping growth strategies for brands and retailers  Vienna, 26 June 2026 — NIQ (NYSE: NIQ), a leading consumer intelligence company, today revealed new analysis presented at The Consumer Goods Forum (CGF) Global Summit showing that nearly one in three consumers in Western markets now purchase products they first discover on social platforms, as artificial intelligence (AI) and emerging commerce models accelerate a shift toward discovery-led commerce. Presented by Emilie Darolles, President, West Europe, NIQ, the findings highlight a fundamental shift in how consumers discover, evaluate, and purchase products—blurring traditional geographic, channel, and operational boundaries. New growth engine: commerce models scaling from East to West NIQ’s latest global insights show that live, social, and quick commerce models—long scaled across Asia—are now a significant driver of incremental digital growth globally, as these formats expand rapidly into Western markets. At the same time, AI is no longer just influencing commerce—it is beginning to shape and increasingly determine what consumers buy, transforming product discovery into a more automated, data-driven process. A widening—and closing—adoption gap Despite this acceleration, adoption of emerging commerce models in Western markets remains uneven. Around two-thirds… -------------------------------------------------------------------------------- Title: Café & Insights URL: https://develop.nielseniq.com/global/es/events/2026/cafe-and-insights/ Type: Event Published: 2026-06-26T00:01:59+00:00 Modified: 2026-07-13T20:26:31+00:00 Description: En un entorno donde las relaciones y la confianza marcan la diferencia, creemos que nada sustituye el valor de la presencialidad. Content: NielsenIQ México Café & Insights Martes, 28 de julio | Polanco, CDMX Regístrate aquí Café & Insights (NUEVA FECHA) En un entorno donde las relaciones y la confianza marcan la diferencia, creemos que nada sustituye el valor de la presencialidad. Por eso, queremos invitarte a un espacio en nuestras oficinas de NIQ en Ciudad de México, donde podremos conocernos frente a frente, generar conversaciones de valor e intercambiar ideas que impulsen el crecimiento de tu negocio. Este encuentro está diseñado para que descubras, de forma clara y cercana, cómo nuestras soluciones pueden acompañar a empresas en crecimiento a tomar decisiones más inteligentes, con modelos accesibles y enfocados en resultados. Durante la sesión, te llevaremos a través de un overview de Macro-Canastos e industrias, compartiremos un caso de éxito que refleja el impacto real de nuestras soluciones, y exploraremos qué es MarketTrack, sus principales capacidades y una demo de Discover en acción. Todo en un formato dinámico, pensado para resolver tus principales retos y mostrarte el valor concreto que NIQ puede aportar desde el primer momento. 👉 Regístrate ahora y asegura tu lugar, contamos con cupo limitado. Esta es tu oportunidad de conocer de primera mano cómo NIQ puede convertirse en… -------------------------------------------------------------------------------- Title: NielsenIQ en Electronic & Home Argentina 2026 URL: https://develop.nielseniq.com/global/en/events/2026/nielseniq-en-electronics-and-home-argentina-2026/ Type: Event Published: 2026-06-24T23:33:38+00:00 Modified: 2026-06-25T19:16:05+00:00 Description: Es un espacio diseñado para generar nuevas alianzas, descubrir productos innovadores y fortalecer su red comercial dentro de este sector. Content: NielsenIQ enElectronics & Home 2026 29 de junio al 1 de julio - Stand A22 La Rural | Buenos Aires, Argentina Contáctanos para más información Sobre el evento ¡Acompáñanos en Electronics & Home Argentina 2026! Con más de 1600 marcas, 700 expositores y 40.000 visitantes, Electronics Home impulsa desde hace más de 20 años alianzas estratégicas, innovación y networking en un solo lugar. Es un espacio diseñado para generar nuevas alianzas, descubrir productos innovadores y fortalecer su red comercial dentro de este sector. Visítanos en el stand A22 y descubre Full View™ ¡Te esperamos! Agenda una reunión con un especialista Conoce a nuestra speaker Milagros Bin Líder Customer Success Retail Conecta con Milagros Resultados y Tendencias del Mundo Mobile Miércoles, 1ro de julio - 15:00 Exploraremos un panorama integral del mercado mobile, destacando indicadores clave de desempeño, evolución de la demanda y dinámicas de crecimiento en categorías como smartphones y dispositivos conectados, junto con un análisis del comportamiento del consumidor y los factores que están impulsando la adopción y renovación tecnológica, con el objetivo de identificar oportunidades estratégicas en un ecosistema cada vez más competitivo y centrado en el uso de dispositivos móviles. Soluciones para cada necesidad NielsenIQ para Tech… -------------------------------------------------------------------------------- Title: Insight Summit Benelux 2026 - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/insight-summit-benelux-2026/ Type: Event Published: 2026-06-24T15:04:36+00:00 Modified: 2026-07-02T15:03:55+00:00 Description: Sign up now for NIQ Insight Summit Benelux 2026 and transform complexity into unique business opportunities. Content: NIQ Insight Summit España 2026 Beyond Averages. Beyond Now. Martes 16 junio | 9:30-14:00Truss Madrid, Movistar ArenaC. de Jorge Juan, 99, Salamanca, 28009 Madrid Registrate Gratis NIQ Insight Summit 2026 Intelligence that moves commerce. Tuesday 6 October | 10:30 -17:00Conference Center High Tech Campus, Eindhoven, The Netherlands Register Thank you for registering! You will shortly receive a confirmation email from us. Below you can download the Calendar Invite. Download Calendar Invite NIQ Insight Summit 2026 The NIQ Insight Summit 2026 comes at a pivotal moment for the market. In an environment that is evolving faster than ever, marked by volatility, changing consumer habits, and the impact of technology, 2026 is shaping up to be a turning point for companies that want to lead growth. After many successful editions held in the Netherlands and Belgium, we are bringing together both markets for the first time in one unified Insight Summit Benelux, creating a unique opportunity to join forces, exchange perspectives, and unlock insights across both markets. By combining expertise and learnings from across the region, attendees will benefit from a broader view, richer discussions, and stronger networking opportunities. This NIQ Insight Summit Benelux will offer a clear and actionable perspective to… -------------------------------------------------------------------------------- Title: Webinar: Unlock Growth with Precision URL: https://develop.nielseniq.com/global/en/events/2026/webinar-unlock-growth-with-precision/ Type: Event Published: 2026-06-24T09:04:38+00:00 Modified: 2026-07-15T06:36:16+00:00 Description: National averages and regional views can mask what truly matters. The most valuable growth is happening at the micro-market level. Content: Webinar Find the Growth Others are Missing Unlock Growth with Precision Watch the replay Resources Select the resources you would like to download. Unlock Growth with Precision About This Webinar Across EEMEA and India, opportunities are no longer evenly distributed. National averages and regional views can mask what truly matters. The reality? The most valuable growth is happening at the micro-market level. This webinar was designed to help you uncover hidden growth pockets and turn insight into action. In this replay, we show you how to move beyond broad views and zoom into granular, high-impact opportunities. You’ll learn how to: ✅ Identify high-potential growth pocketsPinpoint the specific locations and segments driving disproportionate growth ✅ Improve distribution and executionEnsure your products are available where demand is strongest ✅ Optimize launches and investmentsAllocate resources more effectively with data-backed precision ✅ Turn strategy into targeted actionTranslate insights into clear, localized execution plans Watch the replay Resources Select the resources you would like to download. Unlock Growth with Precision Who Should Watch  This webinar is designed for forward-thinking leaders across: Sales & Commercial Strategy Category Management Revenue Growth Management (RGM) Supply Chain & Distribution Marketing & Brand Strategy If you're responsible for driving growth,… -------------------------------------------------------------------------------- Title: NIQ Retail Audit Privacy Notice URL: https://develop.nielseniq.com/global/en/legal/niq-retail-audit-privacy-notice/ Type: Legal Page Published: 2026-06-24T07:47:35+00:00 Modified: 2026-06-24T07:47:48+00:00 Description: NIQ Retail Audit Privacy Notice Last changed: 23 June 2026 As the controller of personal data processed about you, (“NielsenIQ”, "NIQ," "we," or "us") is committed to protecting your privacy… Content: NIQ Retail Audit Privacy Notice Last changed: 23 June 2026 As the controller of personal data processed about you, (“NielsenIQ”, "NIQ," "we," or "us") is committed to protecting your privacy and handling your personal data in an open and transparent manner. This Privacy Notice applies to how NIQ collects, uses, stores, transfers and processes your personal data in connection with the incentives and rewards for your contributions and participation in the NIQ Retail Manual Audit Incentive Management Program. This notice also describes your choices and legal rights in relation to such personal data. Where we refer to personal data below, we mean any information relating to an identified or identifiable living persons. We may need to amend or update this Privacy Notice from time to time. Therefore, please read this Privacy Notice which may be found at https://develop.nielseniq.com/global/en/legal/privacy-policy  at regular intervals.       I.            Controller and How to Contact Us  For the purposes of this Privacy Notice, the controller is set out in the Annex to this notice. Information about NielsenIQ’s full group of companies, one or more of which may process your personal data, can be found here and here. If you have questions about this Privacy Notice or how… -------------------------------------------------------------------------------- Title: NIQ at Summer Fancy Food 2026 URL: https://develop.nielseniq.com/global/en/events/2026/summer-fancy-food-2026/ Type: Event Published: 2026-06-23T13:10:33+00:00 Modified: 2026-06-29T16:04:09+00:00 Description: Discover Global/En/Events//Summer Fancy Food insights, trends, and analytics from NielsenIQ to make smarter decisions. Content: Summer Fancy Food 2026 June 28th - June 30th New York City, New York Visit us at Booth #1137 Speak with an NIQ Expert Get the Full View of the Industry with NIQ Grow your business with NIQ solutions that provide the Full View of the specialty food market and consumer insights at a price that fits your needs. Whether you are new to the rapidly growing industry or a seasoned veteran, NIQ offers a wide range of solutions that can help you: Increase ROI Win over more retailers Optimize pricing and promotions Drive product innovation Strengthen shopper loyalty Even better, NIQ's flexible pricing model is designed for both emerging and established brands looking to accelerate growth without eating up their budget. See NIQ on Stage The New Rules of the New Retail Era Sunday, June 28, 2026 - 1:00 PM to 1:30 PMMain Stage This isn't our grandparents' (or our parents') retail landscape. CPG brands must build trust, operate with a digital-first mindset, and cultivate authentic consumer communities to stay relevant. Emerging and specialty brands are leading this transformation, redefining how growth is achieved across categories. Grounded in an understanding of the major forces reshaping retail, this session will lay… -------------------------------------------------------------------------------- Title: June Total Till Release - UK URL: https://develop.nielseniq.com/global/en/news-center/2026/supermarket-growth-cools-after-end-of-may-heatwave-while-world-cup-fever-drives-surge-in-online-and-promotional-spending/ Type: News Center Post Published: 2026-06-23T07:40:38+00:00 Modified: 2026-06-23T08:39:59+00:00 Description: ​​​​Supermarket growth cools after end of May heatwave while World Cup fever drives surge in online and promotional spending. Content: Warmer weather and start of the World Cup created a boost in rapid delivery, which saw its highest share of online sales (12.8%) this year  Promotional sales increased to 25% of FMCG purchases (up from 23.5%), with online rising to 29% as shoppers continued to prioritise value and convenience  Online share of FMCG spend increases (+9.3%) while sales in the Convenience channel return to growth  London, 23rd June 2026: Total Till sales at UK supermarkets rose (+4.6%) in the four weeks ending 13th June, improving from +4.2% in the previous period, reveals new data released today by NielsenIQ (NIQ). This was primarily driven by the end of May heatwave, when sales growth at the Grocery Multiples increased (+6.3%) in the two weeks ending 30th May, unit growth rose (+2.5%) and spend per visit was up (+2.3%).  However, NIQ data reveals that in the following two weeks to 13th June, sales growth slowed sharply (+0.4%), while unit growth fell (-1.7%), as cooler and wetter weather discouraged spending. Shoppers spent £490m less during these two weeks compared with the previous fortnight1. This is also reflected in consumer confidence remaining unchanged at -23, with shoppers continuing to hold a negative outlook on their personal circumstances.   Boost in promotional spending and online FMCG  In the four week period, promotional… -------------------------------------------------------------------------------- Title: NIQ Detailhandel Publikation URL: https://develop.nielseniq.com/global/de/news-center/2026/niq-publikation-detailhandel-schweiz-2026/ Type: News Center Post Published: 2026-06-23T06:54:43+00:00 Modified: 2026-06-23T06:54:57+00:00 Description: Learn about the Retail in Switzerland in 2025, focusing on sales figures and strategic adjustments by retailers. Content: Der Schweizer Detailhandel blickt auf ein herausforderndes Jahr zurück Root – 23. Juni 2026Im Jahr 2025 wurde ein Gesamtumsatz von 104.7 Milliarden Schweizer Franken erzielt – ein Wachstum von 1.0 Prozent. Während der Food-Bereich um 2.1 Prozent zulegte, verzeichnete der Non-Food-Sektor einen Rückgang von 2.7 Prozent.  Das Marktumfeld war geprägt von intensivem Preiswettbewerb bei Discountern und Supermärkten, dem Markteintritt internationaler Anbieter wie Rossmann und Action sowie anhaltenden Diskussionen rund um Temu und Shein.  Zahlreiche Handelsunternehmen richteten ihre Strategien neu aus und stärkten ihr Kerngeschäft. Auch im Onlinehandel rückte eine klare Positionierung zunehmend in den Fokus.  Detailhandel Schweiz 2025 Im Lebensmittel-Detailhandel setzte sich das Wachstum auch 2025 fort. Die Umsätze im Food-Sektor stiegen gegenüber dem Vorjahr um 2.1 Prozent. Nachdem die Anzahl der Verkaufsstellen seit 2000 um fast 29% zurück gegangen ist, sehen wir aktuell wieder ein Wachstum der Filialen – getrieben durch die Expansion von Discountern und Grossverteilern.  Silke Volejnik, Retail Leader NielsenIQ Switzerland ordnet ein: «Der aktuelle Ausbau des Filialnetzes im Lebensmittel-Detailhandel trägt dem anhaltenden Trend zu einer steigenden Anzahl kleinerer Einkäufe Rechnung.»  Der Non-Food-Bereich verzeichnete 2025 einen Umsatzrückgang von 2.7 Prozent, nach einer Stagnation von Minus 0.1 Prozent im Vorjahr. Das Marktgeschehen wurde dabei massgeblich durch strukturelle Veränderungen geprägt: Im Zuge des Verkaufs ihrer Fachmärkte trennte sich die Migros von mehreren Geschäftsbereichen. So wurde Bike World per März 2025 an Thömus veräussert, OBI Schweiz im April 2025 an… -------------------------------------------------------------------------------- Title: CEO Dinner 2026 - Poland URL: https://develop.nielseniq.com/global/en/events/2026/poland-ceo-dinner-2026/ Type: Event Published: 2026-06-23T06:00:19+00:00 Modified: 2026-06-23T06:09:42+00:00 Description: The session will focus on practical approaches to evolving operating models, sharpening value creation, and identifying growth Content: NIQ Poland CEO Dinner The Resilience Agenda: Leading Under Market Pressure 22 September 2026Belvedere RestaurantWarsaw, Poland Starts at 18:00 Register What to expect from the event? This invitation-only CSuite gathering brings together industry leaders from the FMCG and T&D sectors to exchange perspectives on how they are approaching growth in this environment—what they are doing differently, where they are seeing momentum, and how they are positioning their organizations for what comes next. The session will focus on practical approaches to evolving operating models, sharpening value creation, and identifying where the next pockets of growth are emerging. Through a series of sessions and a dynamic panel discussion, this event is designed to give decision-makers the strategic lens and confidence needed to navigate what’s next with intention and advantage. Event details Event date: 22 September 2026 Event venue: Belvedere Restaurant, Warsaw, Poland  (location map) (By invitation only)  Register -------------------------------------------------------------------------------- Title: 動画視聴データ分析サービスShowlabs提供開始 - NIQ URL: https://develop.nielseniq.com/global/ja/news-center/2026/%e3%82%b0%e3%83%ad%e3%83%bc%e3%83%90%e3%83%ab%e3%81%aa%e5%8b%95%e7%94%bb%e9%85%8d%e4%bf%a1%e5%b8%82%e5%a0%b4%e3%82%92%e6%a8%aa%e6%96%ad%e5%8f%af%e8%a6%96%e5%8c%96niq-gfk-japan%e3%80%81%e6%97%a5/ Type: News Center Post Published: 2026-06-22T15:28:18+00:00 Modified: 2026-06-22T23:58:35+00:00 Description: NIQ/GfK Japanが日本市場に最適化した動画視聴データ分析サービス「Showlabs」を提供開始。グローバル動画配信市場の可視化を実現。 Content: ― PlumResearch社と協業：主要グローバル/アニメ専門ストリーミングサービス・7カ国を横断し、匿名化された実視聴ログに基づき、コンテンツ企画・評価・海外展開の意思決定を支援 ― 消費者インテリジェンス分野のリーディングカンパニーであるNielsenIQ（NYSE：NIQ）およびNIQ傘下のGfKは本日、日本において「Showlabs」の提供開始を発表しました。Showlabsは、動画視聴に関する分析ソリューションであり、コンテンツ制作者、配信事業者、権利保有者が、ストリーミングプラットフォームや国際市場を横断した視聴者行動をより深く理解できるよう設計されています。 グローバルなストリーミング業界における競争が激化し、視聴行動が複数のプラットフォームに分散する中、コンテンツ企業には、より迅速かつ的確な意思決定が求められています。アニメやエンターテインメントコンテンツが世界的な評価を高めている日本では、市場をまたいだ視聴行動の理解が、クリエイティブおよびビジネスの両面においてますます重要になっています。 NIQ日本法人 代表取締役社長の秦英之は次のように述べています。「動画視聴の環境が大きく変化し、日本のコンテンツが国外でも注目度が上がっている中で、コンテンツ制作や企画判断の現場では、これまで以上に多角的な視点が求められています。一方で、データはあくまで判断を支える材料であり、長年現場で培われてきた知見やクリエイティブな視点が最も重要であることに変わりはありません。 『Showlabs』 は、そうした現場の判断を尊重しながら、企画や検討の過程に客観的な視聴データを無理なく取り入れられるサービスです。NIQ/GfKは本サービスを通じて、映像制作会社や幅広いコンテンツホルダーの皆さまの意思決定を支援し、日本の映像コンテンツ市場全体の価値向上、迅速な海外市場における認知拡大に貢献していきたいと考えています。」 ■ グローバルな視聴トレンドの可視性を高める Plum Research S.A. によって開発された Showlabs は、Netflix、Prime Video、Disney+、Crunchyroll における視聴トレンドを横断的に分析するソリューションです。日本、米国、フランス、ブラジル、韓国、台湾、インドの7市場を対象としています。視聴データと市場比較分析を通じて、コンテンツ企画、編成戦略、視聴者評価、海外展開の取り組みを支援します。 従来のアンケート調査やオンラインのトレンド分析手法とは異なり、Showlabs は、匿名化された視聴ログデータに、各国の人口統計やプラットフォームシェアの動向を反映したモデリングを行うことで、視聴者が実際に何を視聴しているのか、また国やストリーミングサービスごとに視聴トレンドがどのように異なるのかを、より包括的に把握することができます。 本プラットフォームでは、タイトル、ジャンル、国、ストリーミングサービス別の分析が可能で、利用者は以下のような分析を行うことができます。 -ジャンル別・作品別ランキングを通じた市場トレンドの把握-クロス視聴分析による、シリーズ展開や世界観設計のヒント-国・プラットフォーム別の視聴行動分析によるパフォーマンス評価-海外展開やプラットフォームとの配信戦略検討における客観的指標の提供 ■より賢明なコンテンツ意思決定を支援 データに基づくインサイトをコンテンツ企画および評価プロセスに組み込むことで、Showlabs は、初期開発段階から編成、国際配信戦略に至るまで、エンターテインメント業界全体における、より的確な意思決定を支援します。 本ソリューションは、制作会社、配信事業者、放送局、コンテンツ権利保有者、広告主など、映像コンテンツの企画・開発・編成に関わる幅広いユーザーを対象に設計されています。 Plum Research S.A. のCEOであるウカシュ・ジェジオルスキは次のように述べています。「PlumResearchでは、より多くのクリエイターやコンテンツ企業がストリーミング視聴に関するインサイトにアクセスできるようにすることを目的として Showlabs を開発しました。日本市場において NIQ と協業し、国際的な視聴トレンドに対するより深い洞察を求める企業を支援できることを嬉しく思います。」 NIQ は日本において、デモトライアルや業界向けワークショップの開催を予定しており、参加者は実データを用いたユースケースを通じて本プラットフォームを体験することができます。 Showlabs プラットフォームの代表的なスクリーンショットは参考用として掲載されています。追加のビジュアルおよび製品情報はウェブサイトで提供しています。 NIQについて NielsenIQ（NYSE：NIQ）は、消費者購買行動に関する最も包括的かつ信頼性の高い理解を提供する、消費者インテリジェンス分野のリーディングカンパニーです。比類のないグローバルデータ基盤と、詳細な消費者・小売測定、さらに数十年にわたるAIモデリングの専門知識を組み合わせることで、複雑なデータを確信ある意思決定へと変える意思決定システムを構築しています。NIQ は90か国以上で事業を展開し、世界人口の約82%、および約7.4兆ドルに相当する世界の消費者支出をカバーしています。クラウドベースのプラットフォーム、高度な分析、AI主導のインサイトを通じて「The Full View™」を提供し、消費者が何を、なぜ購入し、次に何をすべきかを明らかにします。詳細は www.niq.com をご覧ください。 本リリースに関するお問い合わせ先： NIQ/GfK Japan, Entertainment, LifestyleSanae Okazaki | 岡﨑 早苗sanae.okazaki@nielseniq.com 未来予想に関する記述 本プレスリリースに含まれる、日本におけるShowlabsの提供開始に関する記述には、消費者行動、市場動向、業界動向に関する将来予想が含まれる場合があります。これらの記述は、現時点で入手可能なデータ、過去の傾向、各種前提条件に基づく見通しを反映したものです。「予想する」「見込む」「想定する」「信じる」「予測する」などの表現は、未来予想に関する記述を示すことを意図しています。これらの記述は未来の結果を保証するものではなく、消費者嗜好の変化、経済状況、技術革新、競争環境の変化など、固有の不確実性を伴います。実際の結果は、記載または示唆された内容と大きく異なる可能性があります。当社は、法令で義務付けられる場合を除き、未来予想に関する記述を更新する義務を負いません。記載されている製品名および会社名は、其々の所有者の商標または登録商標です。それらの使用は、提携関係や承認を示すものではありません。 PlumResearchについて PlumResearchはAmpere Analysisの傘下企業であり、グローバルなエンターテインメント市場に対して信頼性の高い詳細データを提供するポーランドの分析会社です。Plumは独自の特許取得済みの手法によってストリーミングの視聴者測定を先駆的に実現し、「Showlabs」ソリューションを通じて75以上の市場にサービスを提供しています。 PDFまたは画像はこちらからダウンロードいただけます  □　プレスリリースPDF  □　画像 画像1 画像2 画像3 画像4 -------------------------------------------------------------------------------- Title: NIQ Expands GeoPurchase Audiences Globally - NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-expands-geopurchase-audiences-globally-unlocking-growth-opportunities-for-marketers-in-poland-belgium-mexico-and-indonesia/ Type: News Center Post Published: 2026-06-22T09:55:00+00:00 Modified: 2026-06-18T23:18:33+00:00 Description: NIQ (NYSE: NIQ) today announced the expansion of its GeoPurchase audiences into four countries, extending its purchase-based, geo-targeted audiences. Content: International expansion helps advertisers target audiences based on local consumer demand Chicago – June 22, 2026 – NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the expansion of its GeoPurchase audiences into Poland, Belgium, Mexico, and Indonesia, extending its purchase-based, geo-targeted audiences to new international markets. As privacy regulations tighten and identifiers like cookies decline, marketers need new ways to reach high‑value consumers at scale. NIQ’s GeoPurchase Audiences address this challenge by helping marketers identify and target consumers based on demand, not just demographics. GeoPurchase audiences help marketers pinpoint geographic areas where consumers are most likely to purchase specific FMCG categories, brands, or sub-brands, so media investments can concentrate where retail opportunities are strongest. By focusing investments in priority locations, marketers can connect with the audiences that matter in the markets with the greatest opportunity. As a result, GeoPurchase audiences help marketers improve media efficiency by turning local demand signals into actionable market insights that can be used to support growth or defend market share in competitive markets. NIQ leverages purchase-based signals from a broad network of retailers in local markets, providing The Full View™ of category demand and shopper behavior across channels, enabling more accurate planning and… -------------------------------------------------------------------------------- Title: At-home sales growth in May | NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/restaurants-bounce-back-to-real-terms-at-home-sales-growth-in-may/ Type: News Center Post Published: 2026-06-22T08:00:00+00:00 Modified: 2026-06-22T07:58:56+00:00 Description: Restaurants achieved their best organic growth in delivery and takeaway sales in 18 months in May, NIQ Hospitality at Home Tracker shows. Content: At-Home sales in May: Restaurants achieved their best organic growth in delivery and takeaway sales in 18 months in May, the latest NIQ Hospitality at Home Tracker reveals.  The month saw Britain’s leading restaurant groups push at-home revenue 4.0% ahead of May 2025. The figure is just above the country’s current rate of inflation, as measured by the Consumer Prices Index, and follows four successive months of sub-inflation growth. It is the Tracker’s highest figure since November 2024, with the prospect of another boost from the men’s football World Cup in June and July.  The Tracker, powered by CGA intelligence, shows May’s growth was driven by delivery sales, which jumped by 8.9% on a like-for-like basis. Deliveries now account for 14.2 pence in every pound that consumers spend with restaurants—a sharp increase from only 10.9 pence two years ago in May 2024.   The popularity of restaurants’ at-home offers has been accelerated further by the rollout of delivery services across the country. Total delivery sales growth—including from new restaurants, or ones where deliveries have been launched for the first time—reached 16.3% in May. By contrast, revenue from takeaways and click-and-collect orders tumbled by 7.8% last month. Takeaways have now fallen for 14 straight months as more and more consumers migrate to the ease of direct-to-door deliveries from third-party providers.   Karl Chessell, Director - Hospitality Operators and Food, EMEA at NIQ, said: “After an exceptionally challenging start to 2026 for… -------------------------------------------------------------------------------- Title: NIQ at Consumer Goods Forum 2026 Vienna - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/consumer-goods-forum-2026-niq/ Type: Event Published: 2026-06-19T16:33:41+00:00 Modified: 2026-06-24T15:05:43+00:00 Description: The Consumer Goods Forum Global Summit 2026 will be held at the Austrian Center Vienna (ACV) in Vienna, Austria.25 June 2026 Content: Meet NIQ at the Consumer Goods Forum 2026 June 23 - 26, 2026 | Austrian Center Vienna (ACV) in Vienna, Austria. Join NIQ at CGF in Vienna (June 23–26) alongside global leaders in CPG and retail. Exchange ideas, explore new growth strategies, and engage with NIQ experts on Commerce Intelligence—our approach to unifying product, consumer, and retailer data into AI-powered systems that are redefining how global commerce operates. A private meeting space is available to discuss your priorities and explore opportunities with NIQ. June 24–25 | Level 1, Room #1.41 Meet with NIQ New to CGF? Explore the full event agenda and details Special Session The Commerce Revolution : Where East Meets West Thursday, June 25, 4:30–5:20pm CEST | The Evolving Consumer Stage [embed]https://nielseniq.wistia.com/s/h1dm3dkyxxcxv02[/embed] Commerce is being reshaped by two powerful forces: the East is leading innovation in social and fast commerce, while the West dominates data-rich retail media ecosystems. AI is now accelerating their convergence—transforming how consumers discover and how brands win. The commerce revolution is here – where East meets West. Are you ready? Download the full report Thanks for your interest. The Commerce Revolution: Where East Meets West (PDF, 8.5 MB) This session will give you a… -------------------------------------------------------------------------------- Title: Agentic Commerce is Here - Webinar - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/agentic-commerce-is-here/ Type: Event Published: 2026-06-19T16:26:31+00:00 Modified: 2026-07-08T17:36:45+00:00 Description: Join NielsenIQ and Advantage Solutions to explore the growing “speed gap” between consumer behavior and enterprise action. Content: Agentic Commerce is Here How AI Is Rewiring Retail Decision-Making Join NielsenIQ and Advantage Solutions to explore the growing “speed gap” between consumer behavior and enterprise action, and what it means for merchandising, pricing, and growth. Live Webcast: August 20, 2026 at 2PM (ET) Register now Webcast Overview Shoppers are evolving faster than ever, driven by AI, real-time expectations, and new paths to purchase.  Yet, many retail decisions are still stuck in slower cycles. Join NielsenIQ and Advantage Solutions to explore the growing “speed gap” between consumer behavior and enterprise action, and what it means for merchandising, pricing, and growth. You’ll learn how agentic commerce, predictive decisioning, and connected data are reshaping retail, and what leading brands and retailers are doing right now to keep up and win. Join us to discover How shopper behavior is accelerating, and where traditional decision models are falling behind  What “agentic commerce” means in practice and how AI is reshaping decisions end-to-end  Where the biggest opportunities exist across product, price, promotion, and placement  How to connect data, insights, and execution to move at the speed of the shopper  The real cost of inaction, and the playbook top performers are using to stay ahead  Register now Session Roadmap… -------------------------------------------------------------------------------- Title: Consumer Confidence June URL: https://develop.nielseniq.com/global/en/news-center/2026/consumer-confidence-stay-at-23-in-june/ Type: News Center Post Published: 2026-06-19T07:35:32+00:00 Modified: 2026-07-14T14:08:51+00:00 Description: Consumer confidence declined in February amid rising concerns over inflation and household finances. Content: Young adults lose confidence, and optimism fades in higher-income groups London, June 19 th, 2026 – GfK’s long-running Consumer Confidence Index was unchanged at -23 in June. One measure was up, two were down and two were the same, compared to last month’s announcement. These are the current findings of the GfK Consumer Confidence Barometer (CCB) powered by NIM. The CCB has been published jointly by GfK and the Nuremberg Institute for Market Decisions (NIM), the founder of GfK, since October 2023. Neil Bellamy, Consumer Insights Director at GfK, an NIQ Company, says: " Consumer confidence remains unchanged in June at -23. Views on personal finances going forward are flat at -2, and the backwards-looking measures of personal finances and the economy are both slightly down, reflecting the sense that things have been extremely tough over the last year for so many. The only value to increase is for the wider economy in the next 12 months, up two points from -38 to -36. The lack of movement in the headline figure is misleading as, beneath the surface, there are new signs that confidence is weakening. The biggest fall this month is among those aged 16 to 29, traditionally one of the most… -------------------------------------------------------------------------------- Title: NIQ & Ogury Collaborate to Enhance Media Planning and Audience Strategy URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-and-ogury-collaborate-to-enhance-media-planning-and-audience-strategy-with-geopurchase-insights/ Type: News Center Post Published: 2026-06-18T11:00:00+00:00 Modified: 2026-06-17T19:58:15+00:00 Description: NIQ (NYSE: NIQ), today announced a new collaboration with Ogury, the global AdTech company powered by Persona Intelligence. Content: New initiative brings real-world retail purchase signals into Ogury’s Persona Intelligence Engine to deliver deeper, privacy preserving insights across North America and Europe NEW YORK and PARIS, June 18, 2026 — NIQ (NYSE: NIQ), the world’s leading consumer intelligence company, today announced a new collaboration with Ogury, the global AdTech company powered by Persona Intelligence. Through the collaboration, Ogury will integrate NIQ’s GeoPurchase data into its Persona Intelligence Engine, strengthening audience planning, media activation, and strategic insights for marketers. NIQ delivers world-leading retail intelligence, capturing actual purchase data at the product level across key retailers around the world. Through this collaboration, NIQ is providing GeoPurchase insights at scale across France, Germany, Spain, Italy, the UK, as well as the United States and Canada, bringing a new layer of real-world retail purchase behavior into Ogury’s Persona Intelligence Engine. Combined with Ogury’s audience-first data model—which brings together observed behaviours, declared intents, and deterministic signals—these insights help create rich, multi-dimensional personas informed by actual purchasing patterns, giving marketers a more complete understanding of the audiences most relevant to their brand and campaign objectives. The collaboration and the enhanced Ogury personas are built on aggregated and anonymized insights. Through these insights, marketers gain a… -------------------------------------------------------------------------------- Title: NIQ Introduces NIQ Cadence for Marketers' Needs - NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-introduces-niq-cadence-a-compound-ai-operating-system-for-marketing-effectiveness/ Type: News Center Post Published: 2026-06-17T10:00:00+00:00 Modified: 2026-06-18T13:48:09+00:00 Description: NielsenIQ (NYSE: NIQ) today introduced NIQ Cadence, a compound AI operating system built to change how organizations measure marketing performance. Content: One system unifies NIQ’s global data, models, and knowledge so marketers move from insight to impact faster, with deeper intelligence, at scale. CHICAGO (June 17, 2026) - NIQ (NYSE: NIQ), a global leader in consumer intelligence, today introduced NIQ Cadence, a compound AI operating system built to change how organizations measure marketing performance, optimize budgets, and act on what the data tells them. NIQ Cadence brings data and intelligence into one continuous environment, moving marketers off fragmented reports and onto a single system that empowers decision making. Marketing has never been more complex. Channels keep multiplying, data sits in silos, and the pressure to prove ROI keeps climbing. As a result, most teams still stitch insight and action together by hand, losing time and confidence at every handoff. NIQ Cadence closes that gap with one system where measurement and decision-making finally run together. “Marketing leaders don’t need more reports. They need a better rhythm,” said Jason Tate, General Manager of Marketing Effectiveness at NIQ. “NIQ Cadence moves organizations beyond disconnected data, siloed tools, and disparate insights to a system that translates signals into clear recommendations and measurable impact.” A new operating system for marketing effectiveness NIQ Cadence is built for… -------------------------------------------------------------------------------- Title: Austria Beauty Retail Coverage - NIQ URL: https://develop.nielseniq.com/global/de/news-center/2026/digitale-und-ki-gestutzte-kaufprozesse-pragen-den-osterreichischen-prestige-beauty-markt/ Type: News Center Post Published: 2026-06-17T08:04:38+00:00 Modified: 2026-06-17T08:04:49+00:00 Description: Austria’s largest prestige beauty measurement combining online and in-store data in one trusted, unified market view. Content: Online wächst schneller als der stationäre Handel Wien, 17. Juni 2026 – Mit dem Aufbau des neuen Prestige Einzelhandels-Panels schafft NielsenIQ (NIQ) erstmals eine Datenbasis für den österreichischen Prestige‑Beauty‑Markt. Das Panel liefert detaillierte Einblicke in Kaufverhalten, Marktdynamiken und Vertriebskanäle im Premium‑und Luxussegment – und ermöglicht damit eine deutlich präzisere Analyse dieses stark wachsenden Marktes. Erste Auswertungen zeigen deutlich, dass der Online-Handel im Prestige-Beauty-Segment weiter an strategischer Relevanz gewinnt und den stationären Vertrieb in seiner Wachstumsdynamik klar übertrifft. Digitale Touchpoints, KI-gestützte Produktempfehlungen sowie die fortschreitende Verzahnung von Online- und Offline-Kanälen prägen das Kaufverhalten in Österreich zunehmend. Während global der E‑Commerce als zentraler Wachstumstreiber wirkt, zeigt sich in Österreich vor allem eine Verschiebung der Kaufentscheidung in digitale Kanäle. KonsumentInnen informieren sich verstärkt online, nutzen digitale oder KI‑basierte Empfehlungen und legen ihre Präferenzen häufig bereits fest, bevor der Kauf online oder im stationären Handel erfolgt. Österreich: Prestige Beauty im Spannungsfeld von Online‑Wachstum und stationärer Stärke Der österreichische Prestige‑Beauty‑Markt zählt zu den dynamischsten Segmenten im Einzelhandel. Gleichzeitig ist er weiterhin stark stationär geprägt. Um diese komplexe Marktsituation konsistent abzubilden, bietet NielsenIQ mit dem Prestige Panel Austria einen vollständig integrierten Blick auf den Markt – stationär und online in einer einheitlichen Datenbasis. Das Panel basiert… -------------------------------------------------------------------------------- Title: Einzelhandelskaufkraft in Europa URL: https://develop.nielseniq.com/global/de/news-center/2026/einzelhandelskaufkraft-in-europa-deutschland-unter-dem-durchschnitt-regionale-unterschiede-bleiben-gross/ Type: News Center Post Published: 2026-06-17T07:24:21+00:00 Modified: 2026-06-17T13:16:57+00:00 Description: Die Einzelhandelskaufkraft in Europa beträgt im Schnitt 6.714 Euro pro Einwohner; Deutschland liegt mit 6.226 Euro pro Kopf leicht darunter. Content: PDF-Download NIQ Einzelhandelskaufkraft Europa ist ab sofort verfügbar Bruchsal, 17. Juni 2026 – Deutschland ist einer der größten Einzelhandelsmärkte Europas, liegt bei der Einzelhandelskaufkraft pro Kopf jedoch unter dem europäischen Durchschnitt. Das zeigt die neue Studie „NIQ Einzelhandelskaufkraft Europa“. Demnach beträgt die durchschnittliche Einzelhandelskaufkraft in Europa 6.714 Euro pro Einwohner, während Deutschland mit 6.226 Euro pro Kopf leicht darunter liegt. Insgesamt zeigt die Studie erhebliche Unterschiede zwischen den 25 untersuchten europäischen Ländern – sowohl auf nationaler als auch auf regionaler Ebene. In den 25 von der Studie erfassten europäischen Ländern stehen den Verbrauchern insgesamt rund 3,5 Billionen Euro für Ausgaben im Einzelhandel zur Verfügung. Spitzenreiter ist Luxemburg mit 12.518 Euro pro Kopf und damit mehr als 86 Prozent über dem europäischen Durchschnitt. Auf den Rängen zwei und drei folgen die Schweiz mit 12.080 Euro und Dänemark mit 9.452 Euro pro Einwohner. Mit 6.226 Euro liegt Deutschland rund 7 Prozent unter dem Durchschnitt. Filip Vojtech, Einzelhandelsexperte im Bereich Geomarketing von NIQ, erklärt: „Nord- und westeuropäische Länder dominieren die oberen Plätze des Rankings. Gleichzeitig liegen einige der volumenstärksten Einzelhandelsmärkte Europas beim Pro-Kopf-Wert unter dem europäischen Durchschnitt. So haben Deutschland, Spanien und Italien trotz ihrer hohen Gesamtmarktvolumina alle eine unterdurchschnittliche Einzelhandelskaufkraft. Das zeigt,… -------------------------------------------------------------------------------- Title: Retail purchasing power in Europe URL: https://develop.nielseniq.com/global/en/news-center/2026/retail-purchasing-power-in-europe-wide-gaps-persist-across-countries-and-regions/ Type: News Center Post Published: 2026-06-17T07:22:17+00:00 Modified: 2026-07-14T14:08:49+00:00 Description: The average retail purchasing power across Europe amounts to 6,714 euros per capita, with Luxembourg topping the ranking at 12,518 euros. Content: PDF download NIQ Retail Purchasing Power Europe is now available Bruchsal, Germany, June 17, 2026 – Luxembourg tops the ranking for retail purchasing power in Europe. NIQ’s new study on retail purchasing power in Europe shows that average spending potential across the continent amounts to 6,714 euros per capita. However, there are significant differences between the 25 countries included in the study. With 12,518 euros per capita, Luxembourg clearly leads the ranking, while Serbia records the lowest retail spending potential. In addition to these national differences, the study also reveals pronounced disparities within countries at the regional level. In total, consumers in the 25 European countries covered by the study have nearly 3.5 trillion euros available for retail spending. This corresponds to an average of 6,714 euros per capita. Luxembourg stands out with more than 86 percent above this European average, followed by Switzerland with 12,080 euros per capita and Denmark with 9,452 euros. Filip Vojtech, retail expert in NIQ’s geomarketing department, explains: “Northern and Western European countries dominate the upper part of the ranking. However, several of Europe’s largest retail markets fall slightly below the continental average in per capita terms. Germany, Spain and Italy all sit under the… -------------------------------------------------------------------------------- Title: Modest May for Hospitality Groups | NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/modest-may-for-hospitality-groups-as-consumers-keep-lid-on-spending/ Type: News Center Post Published: 2026-06-17T07:00:00+00:00 Modified: 2026-06-16T19:24:35+00:00 Description: Britain’s leading hospitality groups grew their like-for-like sales by 0.4% in May, according to NIQ RSM Hospitality Business Tracker. Content: Hospitality Business Tracker May 2026 Sales growth falls behind inflation for 13th straight month    Sunny Bank Holiday weekend moves pub groups up 1.1% Restaurants grow 0.5% but bars drop 6.1%  Britain’s leading hospitality groups grew their like-for-like sales by 0.4% in May, according to the latest NIQ RSM Hospitality Business Tracker.  It marks just the second month of growth for the sector in 2026, reflecting an ongoing squeeze on consumers’ disposable incomes amid rising costs. Groups’ year-on-year growth has now been below the UK’s rate of inflation, as measured by the Consumer Prices Index, for 13 consecutive months.   The Tracker, which is produced by NIQ, powered by CGA intelligence, in association with RSM, shows pubs were the best performing hospitality channel in May. A burst of warm weather over the late Bank Holiday weekend towards the end of the month brought consumers out to beer gardens and terraces, and helped pub groups to finish the month with sales 1.1% ahead of May 2025.  Growth for managed restaurants was slower at 0.5%. It represents a fifth positive month out of six for the restaurant sector after a very challenging 2025, though operators continue to face inflation in many key costs as well as a tightening of spending on eating out. Meanwhile year-on-year sales in the bar sector slipped by 6.1%—the worst figure since early 2025.  Despite the challenges, some hospitality groups continue to open new sites, the NIQ RSM Hospitality Business Tracker shows. On a total sales basis—including at venues opened in the last 12 months—sales rose by 3.9% in May—slightly ahead of the… -------------------------------------------------------------------------------- Title: Find Your Next Growth Opportunity — Before Your Competitors Do (Delhi)  URL: https://develop.nielseniq.com/global/en/events/2026/find-your-next-growth-opportunity-before-your-competitors-do-delhi/ Type: Event Published: 2026-06-16T15:16:53+00:00 Modified: 2026-06-16T17:27:23+00:00 Description: Growth in India isn’t slowing — it’s becoming harder to capture. Demand is fragmenting across consumers, channels, and occasions. Content: Find Your Next Growth Opportunity — Before Your Competitors Do  Date & Venue: Delhi | 16 July 2026 9:00 AM – 12:30 PM Radisson, Udyog Vihar, Gurgaon Register now Resources Watch on demand here Join Us for an Exclusive Leadership Session Growth in India isn’t slowing — it’s becoming harder to capture. Demand is fragmenting across consumers, channels, and occasions.Most brands see the opportunity — but struggle to focus, prioritize, and scale. The real challenge isn’t effort — it’s knowing where to play and how to win A focused, high-impact discussion designed to help you:  Pinpoint where your category’s next growth will come from  Identify high-impact opportunities worth investing in  Apply a proven framework to unlock and scale demand  Translate strategy into measurable, consistent outcomes  What You’ll Walk Away With A clear view of your category’s growth hotspots  A practical way to separate category vs. share growth opportunities  A structured framework to prioritize your next growth bets  A modern segmentation approach built for precision + scale  A sharper lens on customer experience as a growth driver  Event Details  Delhi Date: July 16, 2026Venue: Radisson, Udyog Vihar, Gurgaon (Hall: Rose Part 1) 9:00 am: Registrations with networking breakfast9:30 am: NIQ Sessions12:30 pm: Networking lunch Register now Resources… -------------------------------------------------------------------------------- Title: NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-and-mri-simmons-announce-expansion-of-relationship-with-cadent-to-power-advanced-audience-targeting/ Type: News Center Post Published: 2026-06-16T13:59:25+00:00 Modified: 2026-06-16T14:06:10+00:00 Description: NIQ (NYSE: NIQ), MRI‑Simmons, and Cadent today announced an expansion of their relationship to help advertisers through the Cadent Platform. Content: Chicago, June 16, 2026 – NIQ (NYSE: NIQ), MRI‑Simmons, and Cadent today announced an expansion of their relationship to help advertisers plan and activate precise, insight-driven audiences through the Cadent Platform. The collaboration distributes audiences informed by NIQ’s omnichannel purchase‑based insights alongside audiences derived from MRI‑Simmons’ consumer research through the Cadent Platform to support more effective audience targeting across channels, platforms, and devices. As advertisers navigate fragmented media environments, many are looking for more reliable ways to connect what consumers buy, how they behave, and where they can be reached. But inconsistent audience definitions and disconnected activation workflows often make it difficult to turn insight into measurable campaign performance. As part of the expanded relationship, audiences informed by NIQ’s omnichannel shopping and digital purchase insights will be made available for distribution and activation through the Cadent Platform, alongside an expanded taxonomy of audiences based on MRI-Simmons research driven insights. These complementary audiences will help advertisers better understand consumer behavior, identify high‑value segments, and execute campaigns with greater confidence across today’s fragmented media landscape. “Marketers are challenged with an increasingly disjointed and complex media landscape, making it harder to unify ad activation and measurement across disparate channels," said Jason Attanasio, VP,… -------------------------------------------------------------------------------- Title: NIQ Launches Showlabs for Global Streaming Analysis URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-launches-showlabs-in-japan-to-help-content-companies-understand-global-streaming-audiences/ Type: News Center Post Published: 2026-06-16T12:44:11+00:00 Modified: 2026-06-23T00:01:59+00:00 Description: NIQ  today announced the launch of Showlabs in Japan, a video viewing analytics solution designed to help better understand audience behavior Content: Supporting smarter content planning, audience evaluation, and international expansion through cross-platform viewing intelligence across Netflix, Prime Video, Disney+, and Crunchyroll and seven markets TOKYO, June 16, 2026 — NIQ, powered by GfK intelligence, a leading consumer intelligence company, today announced the launch of Showlabs in Japan, a video viewing analytics solution designed to help content creators, distributors, and rights holders better understand audience behavior across streaming platforms and international markets. As competition within the global streaming industry intensifies and viewing behavior continues to diversify across streaming platforms, content companies are under growing pressure to make faster and more informed decisions. In Japan, where anime and entertainment content continue to gain global recognition, understanding cross-market viewing behavior has become increasingly important for both creative and commercial strategy. The launch expands NIQ's portfolio of intelligence solutions that help organizations turn complex audience and consumer data into more confident business decisions. “As viewing environments continue to evolve and Japanese content gains increasing attention overseas, creators and decision-makers are being asked to adopt more multifaceted perspectives than ever before. At the same time, data is only a tool to support judgment—the expertise and creative insight developed through years of on-the-ground experience remain paramount,” said Hideyuki Hata,… -------------------------------------------------------------------------------- Title: NIQ and Unlimitail Collaboration on retail media URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-and-unlimitail-collaborate-to-deliver-the-next-generation-of-omnichannel-retail-media-insights-measurement-across-retailers-and-countries/ Type: News Center Post Published: 2026-06-16T10:09:09+00:00 Modified: 2026-06-16T12:24:16+00:00 Description: NIQ and Unlimitail Collaborate to Deliver the next Generation of omnichannel Retail Media Insights & Measurement. Content: Enabling advertisers to prove ROI across retailers, markets, and channels with interoperable, AI-powered measurement Chicago and Paris (June 16, 2026) — Retail media investment is accelerating globally, with 67% of CMOs planning to increase spending on retail media networks (RMNs) in 2026. Yet only 53% believe today's RMNs provide adequate measurement and attribution capabilities, highlighting a critical gap in proving true business impact across retailers and markets.* Today, NIQ (NYSE: NIQ), a leading consumer intelligence company, and Unlimitail, a leading retail media network, announced a strategic collaboration designed to help brands and retailers unlock a new era of retail media accountability through advanced measurement, consumer insights, interoperable data infrastructure, and AI-powered analytics. This collaboration will combine Unlimitail's extensive retail media network, which spans 21 countries, 35 retailers, more than 120 retailer websites, and over 250 million loyalty cardholders, with NIQ's industry-leading measurement, analytics, and consumer intelligence capabilities. Together, the companies will help advertisers move beyond campaign metrics to understand the true business impact of retail media investments while unlocking deeper consumer and category insights and gaining a consistent view of performance across retailers, markets, and channels. As commerce and media continue to converge, brands are under increasing pressure to connect… -------------------------------------------------------------------------------- Title: Find Your Next Growth Opportunity — Before Your Competitors Do (Mumbai)  URL: https://develop.nielseniq.com/global/en/events/2026/find-your-next-growth-opportunity-before-your-competitors-do-mumbai/ Type: Event Published: 2026-06-12T14:17:05+00:00 Modified: 2026-06-16T17:25:37+00:00 Description: Growth in India isn’t slowing — it’s becoming harder to capture. Join Us for an Exclusive Leadership Session Content: Find Your Next Growth Opportunity — Before Your Competitors Do  Date & Venue: Mumbai | 14 July 2026 9:00 AM – 12:30 PM Jio Convention, BKC  Register now Resources Watch on demand here Join Us for an Exclusive Leadership Session Growth in India isn’t slowing — it’s becoming harder to capture. Demand is fragmenting across consumers, channels, and occasions.Most brands see the opportunity — but struggle to focus, prioritize, and scale. The real challenge isn’t effort — it’s knowing where to play and how to win A focused, high-impact discussion designed to help you:  Pinpoint where your category’s next growth will come from  Identify high-impact opportunities worth investing in  Apply a proven framework to unlock and scale demand  Translate strategy into measurable, consistent outcomes  What You’ll Walk Away With A clear view of your category’s growth hotspots  A practical way to separate category vs. share growth opportunities  A structured framework to prioritize your next growth bets  A modern segmentation approach built for precision + scale  A sharper lens on customer experience as a growth driver  Event Details  Mumbai Date: July 14, 2026Venue: Jio Convention Center, BKC(Meeting Room No. 104 A&B) 9:00 am: Registrations with networking breakfast9:30 am: NIQ Sessions12:30 pm: Networking lunch Register now Resources Watch on… -------------------------------------------------------------------------------- Title: NIQ and AHLA reveal beverage opportunities in US hotels- NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-and-ahla-reveal-scale-of-beverage-growth-opportunities-in-u-s-hotels/ Type: News Center Post Published: 2026-06-12T10:05:15+00:00 Modified: 2026-06-12T10:05:28+00:00 Description: New study highlights rising domestic travel & strong in-hotel beverage demand, with soft drinks, coffee, and beer leading guest preferences Content: Hotel Beverage Study 2026 Chicago, June 11, 2026 — NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, reveals  increased interest in domestic tourism is creating significant growth potential for United States beverage suppliers in hotels, according to the new Hotel Beverage Study 2026. The exclusive report – produced by NIQ, powered by CGA intelligence, in collaboration with the American Hotel and Lodging Association (AHLA) – reveals growth in demand for domestic travel is sharper than interest in international travel.  The Hotel Beverage Study 2026 includes insights into hotel users’ behavior and ways for beverage suppliers and hotel operators to collaborate for mutual growth. It combines NIQ’s market research with deep expertise from the AHLA Food & Beverage Committee and its members. Research is based on an in-depth survey of 5,000 U.S. hotel visitors using a wide variety of hotel types, including more than 50 leading brands.  Demand for beverages in U.S. hotels remains high, the report shows. Soft drinks are the most popular category for consumption, with nearly half (47%) of travelers expecting to purchase them in hotels over the next 12 months. A wide range of other popular non-alcoholic choices include hot coffee (40%), bottled water (31%), and fruit juices (29%). Meanwhile, beer (32%), wine (29%), and cocktails (27%) are the three most wanted alcoholic categories.  “Hotels are powerful places for beverage suppliers to generate trial and build brands, and an uptick in domestic tourism in 2026 will open up some exciting new opportunities over the remainder of 2026,” said Mike Rende, Client Solutions Manager Americas – On-Premise at NIQ. “With… -------------------------------------------------------------------------------- Title: Cotto Wins NIQ’s 2026 Founders Pitch Slam URL: https://develop.nielseniq.com/global/en/news-center/2026/cotto-wins-niqs-2026-founders-pitch-slam-securing-more-than-750000-growth-support/ Type: News Center Post Published: 2026-06-10T22:18:39+00:00 Modified: 2026-06-10T22:56:30+00:00 Description: Cotto named the 2026 champion. Won a grand prize consisting of a total prize package valued at more than $750,000, including a $50,000 cash award. Content: Five Finalists Competed Live Before a Panel of Judges at NIQ’s Annual Signature Event for Retail, Manufacturing, Tech, and Media Leadership San Antonio (June 10, 2026) — NIQ (NYSE: NIQ), a global leader in consumer intelligence, announced the winner of its fourth annual Founders Pitch Slam competition, held on the mainstage at NIQ’s C360 event. The five finalists—Craftmix, Cotto, ESW Beauty, Lumen, and Rotten—competed for a grand prize consisting of a total prize package valued at more than $750,000, including a $50,000 cash award and additional in‑kind components, with Cotto named the 2026 champion. The competition comes at a time when emerging consumer brands are navigating a rapidly evolving retail landscape shaped by changing consumer expectations, digital commerce, and increasing competition for shelf space and attention. While great products remain essential, long-term success increasingly depends on understanding consumers and acting on market signals quickly. Through the Founders Pitch Slam, NIQ helps emerging brands accelerate growth with the insights, expertise, and industry connections needed to compete in today’s consumer marketplace. Founded by Kendall Kransdorf, Cotto is a line of high-protein dips made with whipped cottage cheese that reimagine classic flavors for everyday snacking. By blending out the curds, Cotto delivers smooth, savory dips… -------------------------------------------------------------------------------- Title: AI-Driven Upgrade Cycle Expected to Fuel 8% Telecom Growth - NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/ai-driven-upgrade-cycle-expected-to-fuel-8-telecom-growth/ Type: News Center Post Published: 2026-06-10T14:48:31+00:00 Modified: 2026-06-10T14:50:34+00:00 Description: NIQ today released its 2026 Smartphone Forecast showing that an AI-driven upgrade cycle is expected to fuel 8% growth in the global telecom sector in 2026. Content: On-device AI, ecosystem integration and premium innovation reshape global smart demand CHICAGO, June 10, 2026 — NIQ (NYSE: NIQ), a global leader in consumer intelligence, today released its 2026 Smartphone Forecast showing that an AI-driven upgrade cycle is expected to fuel 8% growth in the global telecom sector in 2026. As manufacturers accelerate investment in on-device AI and connected device ecosystems, consumers are increasingly prioritizing intelligence functionality, seamless integration, and premium experiences when choosing their next smartphone. The forecast suggests relatively stable conditions across the broader technology and durables market, with growth increasingly concentrated in premium segments. Europe is showing early signs of a new replacement cycle after two weaker years, while China is showing signals of modest growth despite subsidy rollbacks and a challenging comparison base. Insights from Mobile World Congress 2026 suggest a broader industry shift: smartphones are evolving from standalone communication devices into intelligent platforms that connect and orchestrate consumers’ digital lives across wearables, home technology, mobility services, and AI-powered applications. "Smartphones in 2026 are moving beyond connectivity and specifications toward intelligence and orchestration,” said Anastasia Bourneli, VP, Global Mobile Network, NIQ. “NIQ data indicates continued momentum toward premium, AI-enabled products that deliver meaningful gains in convenience,… -------------------------------------------------------------------------------- Title: NIQ Sets Launch for Full View of Beauty Channel and Amazon 3P URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-sets-launch-for-full-view-of-beauty-channel-and-introduces-amazon-3p-measurement/ Type: News Center Post Published: 2026-06-09T22:45:54+00:00 Modified: 2026-06-10T01:28:27+00:00 Description: NIQ today announced the upcoming launch of NIQ’s Full View of Beauty Channel and introduced Amazon 3P marketplace measurement in the U.S. Content: New capabilities announced at C360 expand visibility across the beauty landscape San Antonio (June 9, 2026) – NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the upcoming launch of NIQ’s Full View of Beauty Channel and introduced Amazon third-party (3P) marketplace measurement in the U.S., both set to roll out later this year. Together, these offerings mark a major step forward in delivering the most comprehensive, unified view of the global beauty category. Beauty is one of the fastest evolving and most fragmented categories in retail, spanning mass, prestige, specialty, and digital marketplaces. As consumer journeys increasingly shift across these channels, brands and retailers need a single, integrated view of performance. By expanding coverage across retail, prestige, and digital, including the addition of Amazon 3P, NIQ’s Full View of Beauty Channel will unlock unprecedented transparency, helping clients compete more effectively in a complex and dynamic market. Set to launch in Q4, the Full View of Beauty Channel will combine NIQ’s measurement across grocery, drug, and mass retail with leading beauty retailers including Ulta Beauty, Sephora, Sally Beauty, and other specialty and department store retailers. The offering will be further complemented by NIQ’s advanced measurement of Amazon’s first-party… -------------------------------------------------------------------------------- Title: NIQ (NYSE: NIQ) Unveils Six New AI-Powered Capabilities at C360, Executing on Its Vision for Agentic Commerce AI Product & Capabilities URL: https://develop.nielseniq.com/global/en/news-center/2026/unveils-six-new-ai-powered-capabilities-at-c360-executing-on-its-vision-for-agentic-commerce-ai-product-capabilities/ Type: News Center Post Published: 2026-06-09T19:50:08+00:00 Modified: 2026-06-09T20:16:38+00:00 Description: New capabilities help organizations operationalize trusted market intelligence across enterprise AI environments and workflows, while preparing for the future of agentic commerce. SAN ANTONIO, June 9, 2026 — NielsenIQ (NYSE: NIQ) today unveiled six… Content: New capabilities help organizations operationalize trusted market intelligence across enterprise AI environments and workflows, while preparing for the future of agentic commerce. SAN ANTONIO, June 9, 2026 — NielsenIQ (NYSE: NIQ) today unveiled six new AI-powered capabilities at C360, the company's flagship client and industry event, marking a major milestone in the execution of NIQ’s AI strategy. The new capabilities help brands, retailers, and other organizations operationalize trusted market intelligence across enterprise workflows, AI environments, and the emerging world of agentic commerce.  NIQ’s AI value creation strategy is built on two foundational principles:   Delivering The Full View™: Combining the industry’s broadest and deepest datasets, advanced AI models, and rich content to help organizations unlock actionable insights and drive AI innovation at scale.  Enabling AI-Powered Capabilities: Delivering trusted intelligence and proprietary IP through NIQ’s advanced AI applications, assistants, and agents embedded within client workflows and enterprise environments.  Together, these principles reinforce NIQ’s position as the trusted intelligence infrastructure powering the future of commerce.  “Clients are looking for access to trusted, granular intelligence in whatever way works best for them,” said Troy Treangen, Chief Product Officer at NIQ. “Whether through NIQ applications, AI assistants such as NIQ Optiq, connected enterprise workflows, or governed integrations with leading AI technologies such as ChatGPT, Claude, and future frontier models, our new capabilities are designed to meet clients where they are and help them access NIQ’s trusted, proprietary market intelligence seamlessly and securely wherever decisions are made.”  Accelerating AI Innovation to Serve Clients  The following capabilities, announced at C360, are the first wave of AI innovations enabled by NIQ’s trusted data and intelligence:   NIQ Connected Content: Helping clients manage, activate, and optimize product, availability, and preference intelligence across commerce ecosystems.  NIQ Optiq: Our next-generation insights assistant and agent experience, bringing trusted market intelligence directly into decision-making.  NIQ Optiq Mobile: Extending trusted intelligence directly into mobile decision-making environments. … -------------------------------------------------------------------------------- Title: NIQ Appoints Tire Industry Veteran for Tire Industry Retail Panel URL: https://develop.nielseniq.com/global/en/news-center/2026/nielseniq-appoints-tire-industry-veteran-john-gamauf-as-senior-advisor-for-u-s-tire-industry-retail-panel/ Type: News Center Post Published: 2026-06-09T15:00:00+00:00 Modified: 2026-06-09T15:28:01+00:00 Description: NIQ today announced that beginning June 5th, 2026, John Gamauf has returned to NIQ as a senior advisor for the U.S. Tire Industry Retail Panel Content: John Gamauf joins NielsenIQ as senior advisor to the U.S Tire Industry Retail Panel New York, NY — June 9th, 2026— NielsenIQ (NIQ), a leader in consumer intelligence, today announced that beginning June 9th, 2026, John Gamauf has returned to NIQ as a senior advisor for the U.S. Tire Industry Retail Panel, further strengthening NIQ’s expertise and capabilities in the tire and automotive aftermarket sectors. Gamauf—known across the industry as “Johnny G”—brings more than 50 years of experience in the North American tire industry. He began his career on the ground floor as a service technician at Firestone before rising through sales and leadership roles during a nearly four-decade tenure at Bridgestone/Firestone. Among his senior leadership positions, he served as President, Consumer Replacement Tires for Bridgestone/Firestone North America, where he oversaw passenger and light truck tire sales and marketing across the U.S. and Canada. Throughout his career, Gamauf has played a pivotal role in shaping the modern tire retail landscape, including helping establish Bridgestone’s Affiliated Dealer Program and leading during critical industry moments such as the Ford–Firestone recall. He was inducted into the Tire Industry Hall of Fame in 2011 in recognition of his significant contributions and enduring impact. Following… -------------------------------------------------------------------------------- Title: NIQ Indonesia Executive Summit 2026 - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/niq-indonesia-executive-summit-2026/ Type: Event Published: 2026-06-09T14:56:36+00:00 Modified: 2026-07-10T15:51:38+00:00 Description: This session will provide forward-looking perspectives on how shifts in Indonesia’s economic landscape are reshaping retail consumption. Content: NIQ Indonesia Executive Summit 2026 Navigating Uncertainty with Greater Clarity and Confidence  Tuesday, 14 July 2026  09.30 – 13.00 WIB (Registration starts at 09.00 WIB)  Ayana Midplaza Hotel, Jakarta  About the Event This exclusive session will provide forward-looking perspectives on how shifts in Indonesia’s economic landscape, evolving geopolitical dynamics, and changing consumer behaviour are reshaping retail consumption. Gain the insights needed to navigate today’s uncertainty with greater clarity and confidence, and make more informed, strategic decisions for your business. What we will explore: The State of Today’s Consumer A clear view of Indonesia’s current economic environment and its impact on consumer sentiment, behaviour, and spending.  Implications for Business Performance How macroeconomic factors including fuel price increases are translating into real demand and volume impact, with FMCG category projections and scenario-based outlooks.  Redefining Strategic Priorities How changing consumer behaviour and emerging channels such as social and quick commerce are reshaping the consumer journey and what this means for your marketing and promotion strategies.  We look forward to welcoming you to an engaging and insightful discussion. Contact us Resources Click here to download "Thank you for your interest. Registration for this event is now closed. Please contact us for any questions. -------------------------------------------------------------------------------- Title: NIQ BASES AI Product Developer Privacy Notice URL: https://develop.nielseniq.com/global/th/legal/niq-bases-ai-product-developer-privacy-notice/ Type: Legal Page Published: 2026-06-09T02:45:03+00:00 Modified: 2026-06-09T02:45:06+00:00 Description: Discover Global/En/Legal/Niq Bases Ai Product Developer Privacy Notice insights, trends, and analytics from NielsenIQ to make smarter decisions. Content: ประกาศความเป็นส่วนตัวสำหรับผู้พัฒนาผลิตภัณฑ์ AI ของ NIQ Bases  ประกาศความเป็นส่วนตัวนี้มีผลบังคับใช้และมีผลตั้งแต่วันที่ 16 กันยายน 2568 สำหรับผู้เข้าร่วมการสำรวจรายใหม่   ขอบคุณที่ตกลงเข้าร่วมการวิจัยตลาดของเรา BASES AI Product Developer เป็นโปรแกรมวิจัยตลาดด้านประสาทสัมผัส โดยมุ่งเน้นศึกษาเป็นหลักในด้านรสชาติและกลิ่นของอาหาร รวมทั้งผลิตภัณฑ์ประเภทอื่นๆ แต่ไม่จำกัดเฉพาะเพียงเท่านั้น เรายังดำเนินการดูแล Panel ที่ผู้บริโภคลงทะเบียนกับเราในการเข้าร่วมตอบแบบสำรวจเป็นประจำ และเรายังทำการสำรวจเฉพาะกิจภายในกลุ่มสมาชิกของ Panel ที่ได้รับเชิญให้เข้าร่วมการศึกษาในสถานที่ที่จัดขึ้น   ประกาศความเป็นส่วนตัวฉบับนี้ ("ประกาศ") อธิบายถึงวิธีที่ Nielsen Consumer LLC ("NielsenIQ", "NIQ", "เรา" หรือ "พวกเรา") ในฐานะผู้ควบคุมข้อมูลส่วนบุคคลและจัดการข้อมูลส่วนบุคคลที่เราเก็บรวบรวม รวมทั้งสิทธิที่คุณอาจมีเหนือข้อมูลนี้ เราเก็บรวบรวมข้อมูลทั้งจากความพยายามในการสรรหาผู้เข้าร่วม และการเข้าร่วมอย่างสมัครใจของคุณใน "แบบสำรวจ" ของเราผ่านทางอีเมล อุปกรณ์ส่วนตัว หรืออุปกรณ์ที่ให้ไว้ แอปพลิเคชันมือถือที่จัดหาโดย NIQ ("แอป") หรือผ่านการโต้ตอบแบบตัวต่อตัวกับเรา (รวมเรียกว่า "แพลตฟอร์มของเรา")  NIQ เป็นส่วนหนึ่งของกลุ่มบริษัทที่ระบุไว้ที่นี่ ซึ่งรวมกันเป็น "กลุ่มบริษัท NIQ" ประกาศนี้ไม่ครอบคลุมถึงผลิตภัณฑ์หรือบริการอื่นใดที่เป็นของ NielsenIQ หรือบุคคลที่สามอื่นใดที่คุณอาจมีการติดต่อด้วย สหรัฐอเมริกา: ประกาศเกี่ยวกับข้อมูลสุขภาพของเราเป็นส่วนเสริมของประกาศนี้และอธิบายแนวปฏิบัติด้านความเป็นส่วนตัวของเราที่เกี่ยวข้องกับข้อมูลสุขภาพของผู้บริโภค   เมื่อท่านเข้าร่วมการสำรวจแบบเฉพาะกิจของเรา เราจะเรียกท่านว่า "ผู้ตอบแบบสอบถาม" และหากท่านเป็นสมาชิกของการสำรวจที่จัดขึ้นเป็นประจำ เราจะเรียกท่านว่า "ผู้ร่วมสำรวจ" และจะใช้คำเรียกดังกล่าวตลอดประกาศฉบับนี้ ในฐานะผู้ตอบแบบสอบถาม ท่านจะใช้แท็บเล็ตพีซีที่เราจัดเตรียมไว้ให้หรืออุปกรณ์ที่ศูนย์วิจัยตลาดที่ได้รับมอบหมายจัดหาให้ เพื่อกรอกแบบสำรวจ ในฐานะผู้ตอบแบบสอบถามหรือผู้ร่วมอภิปราย คุณจะถูกขอให้บันทึกความประทับใจทางประสาทสัมผัสของคุณผ่านแอปพลิเคชัน ข้อกำหนดทั้งหมดในประกาศนี้ที่เกี่ยวข้องกับข้อมูลกิจกรรมทางอินเทอร์เน็ตหรือเครือข่ายอิเล็กทรอนิกส์ รวมถึงข้อมูลตำแหน่งทางกายภาพ จะใช้กับคุณเฉพาะในกรณีที่คุณเป็นผู้ตอบแบบสอบถามหรือผู้ร่วมอภิปรายที่ติดตั้งแอปพลิเคชันบนอุปกรณ์มือถือส่วนตัวของคุณเท่านั้น   ในประกาศนี้ "ข้อมูลส่วนบุคคล" หมายถึง ข้อมูลใด ๆ ที่เกี่ยวข้องกับบุคคลที่ถูกระบุตัวตนหรือสามารถระบุตัวตนได้ (บุคคลที่สามารถระบุตัวตนได้โดยตรงหรือโดยอ้อม โดยอ้างอิงจากข้อมูลระบุตัวตน) คำนี้ยังรวมถึง "ข้อมูลส่วนบุคคล" หรือคำที่คล้ายกันตามที่กำหนดไว้ในกฎหมายที่เกี่ยวข้อง    เมื่อเราอ้างถึง "ข้อมูลส่วนบุคคลที่ละเอียดอ่อน" หมายถึง ข้อมูลส่วนบุคคลที่เปิดเผยเรื่องส่วนตัวของบุคคล ซึ่งหากเปิดเผยอาจนำไปสู่การขโมยข้อมูลส่วนบุคคล การฉ้อโกง หรือความเสียหายร้ายแรงต่อบุคคลนั้น คำนี้ยังรวมถึง "ข้อมูลส่วนบุคคลประเภทพิเศษ" หรือคำที่คล้ายกันตามที่กำหนดไว้ในกฎหมายที่เกี่ยวข้อง   ประกาศเกี่ยวกับการเก็บรวบรวมข้อมูลส่วนบุคคล   ประกาศการเก็บรวบรวมข้อมูลฉบับนี้ให้ข้อมูลสำคัญเกี่ยวกับแนวปฏิบัติด้านความเป็นส่วนตัวของเรา: หมวดหมู่ของข้อมูลส่วนบุคคลที่เราเก็บรวบรวม; วิธีที่เราได้รับ, แบ่งปัน, และรักษาข้อมูลส่วนบุคคล; และวิธีที่คุณสามารถสั่งให้ NIQ หยุดการแบ่งปันข้อมูลส่วนบุคคลของคุณ   เพื่อความโปร่งใส โปรดทราบว่าเราไม่ใช้ชื่อ ที่อยู่ หรือข้อมูลที่สามารถระบุตัวตนได้โดยตรงใดๆ ที่คุณให้กับเราเพื่อวัตถุประสงค์ทางการตลาดหรือการขายโดยตรงกับคุณ เราไม่เคยแบ่งปันข้อมูลที่สามารถระบุตัวตนนี้กับผู้ทำการตลาดทางโทรศัพท์ และเราไม่อนุญาตให้ลูกค้าทางธุรกิจของเราใช้ข้อมูลนี้เพื่อวัตถุประสงค์ทางการตลาดหรือการขายโดยตรงกับคุณ    เราอาจเก็บรวบรวมข้อมูลส่วนบุคคลประเภทต่อไปนี้ผ่านแบบสำรวจของเรา (ซึ่งเรียกว่า "ข้อมูลแบบสำรวจ" ของคุณ):  ตัวระบุโดยตรง เช่น ชื่อของคุณ หมายเลขโทรศัพท์ ที่อยู่อีเมล ประเทศ  ข้อมูลประชากร เช่น อายุ เพศ และภาษา  พฤติกรรม ความชอบ และข้อมูลเชิงพาณิชย์   "ข้อมูลพฤติกรรม" หมายถึง เมื่อใด ทำไม หรืออย่างไรที่คุณทำสิ่งต่าง ๆ เช่น ความถี่ที่คุณซื้อของชำ หรือความถี่ที่คุณใช้คอมพิวเตอร์ โทรทัศน์ หรืออินเทอร์เน็ต   "ข้อมูลความชอบ" หมายถึง ตัวเลือกที่คุณเลือก เช่น ซีเรียลอาหารเช้าที่คุณซื้อ สถานีที่คุณฟังหรือดู หรือเว็บไซต์ที่คุณเข้าชม   "ข้อมูลเชิงพาณิชย์" คือสินค้าหรือบริการที่คุณได้ซื้อ แสดงความสนใจ หรือให้ข้อเสนอแนะเกี่ยวกับ วิธีการชำระเงินและกำลังซื้อของคุณ ความไวต่อราคา และความเต็มใจที่จะจ่ายสำหรับสินค้าและบริการเฉพาะ  ข้อมูลกิจกรรมทางอินเทอร์เน็ตหรือเครือข่ายอิเล็กทรอนิกส์อื่น ๆ (ของผู้ร่วมสำรวจหรือผู้ตอบแบบสอบถามที่ติดตั้งแอปพลิเคชันบนอุปกรณ์ส่วนตัวของตน) เราจะทำการรวบรวมข้อมูลระบุตัวตนของอุปกรณ์โดยอัตโนมัติ เช่น ที่อยู่ไอพี (Internet Protocol หรือ "ไอพี") และข้อมูลระบุตัวตนอื่นๆ ที่เก็บไว้ในคุกกี้และเทคโนโลยีที่คล้ายกัน หากคุณใช้แอป เราอาจเก็บรวบรวมข้อมูลเกี่ยวกับหน้าที่คุณเยี่ยมชมและระยะเวลาที่คุณใช้แอป ข้อมูลการกรอกแบบฟอร์ม สถานะการแจ้งเตือนแบบพุช ประเภทของเบราว์เซอร์ ประเภทของอุปกรณ์ ระบบปฏิบัติการ และผู้ให้บริการเครือข่าย    แอปของเราใช้ Sentry สำหรับการตรวจสอบข้อผิดพลาด และจะเก็บรวบรวมข้อมูลส่วนบุคคลบางส่วนที่จำกัด รวมถึงข้อมูลระบุตัวตนและข้อมูลเกี่ยวกับกิจกรรมของคุณในแอปของเราในกรณีที่เกิดข้อขัดข้อง     ข้อมูลทางการเงิน หากคุณเข้าร่วมในฐานะผู้ตอบแบบสอบถามหรือผู้ร่วมอภิปรายที่มีสิทธิ์ได้รับแรงจูงใจทางการเงิน เราอาจเก็บรวบรวมข้อมูลบัญชีทางการเงินของคุณ (หมายเลขบัญชีธนาคารและหมายเลขเส้นทางธนาคาร) หมายเลขประกันสังคมของคุณ หรือข้อมูลที่เกี่ยวข้องกับภาษีอื่นๆ (ขึ้นอยู่กับความต้องการของเขตอำนาจท้องถิ่น)   ข้อมูลตำแหน่งที่ตั้งโดยประมาณ (ของผู้ตอบแบบสอบถามหรือผู้เข้าร่วมกลุ่มที่ติดตั้งแอปพลิเคชันบนอุปกรณ์ส่วนตัว) เช่น เมือง ภูมิภาค หรือประเทศของคุณ โดยอ้างอิงจากที่อยู่ IP ของคุณ หรือข้อมูล GPS ที่ไม่แม่นยำจากโทรศัพท์ส่วนตัวของคุณ (หากคุณเข้าร่วมในฐานะผู้เข้าร่วมกลุ่ม)  ข้อมูลส่วนบุคคลที่ละเอียดอ่อน หากเปิดเผยในคำตอบของคุณในแบบสำรวจ เช่น เชื้อชาติ ความเชื่อทางศาสนาหรือปรัชญา ข้อจำกัดด้านอาหาร หรือพฤติกรรมการสูบบุหรี่หรือสูบบุหรี่ไฟฟ้า   ลักษณะการจำแนกประเภทที่ได้รับการคุ้มครอง (ภายใต้กฎหมายของรัฐหรือรัฐบาลกลางของสหรัฐอเมริกา) หากเปิดเผยในคำตอบของคุณในแบบสำรวจ เช่น อายุ เชื้อชาติ เพศ หรือรสนิยมทางเพศของคุณ   การอนุมานเกี่ยวกับความสนใจของคุณในการซื้อผลิตภัณฑ์หรือบริการบางประเภท โดยอิงจากข้อมูลส่วนบุคคลที่ระบุไว้ข้างต้น   เราเก็บรวบรวมและประมวลผลข้อมูลการสำรวจเพื่อสร้างข้อมูลเชิงลึกทางการตลาดหลากหลายรูปแบบสำหรับลูกค้าของเรา ซึ่งช่วยให้พวกเขาเข้าใจตลาดและลูกค้าที่มีศักยภาพ นอกจากนี้ เรายังจำเป็นต้องประมวลผลข้อมูลส่วนบุคคลของคุณเพื่อให้คุณเข้าถึงแพลตฟอร์มของเรา โดยเฉพาะแอปพลิเคชันของเรา   โปรดมั่นใจว่าข้อมูลส่วนบุคคลที่สามารถระบุตัวตนของคุณได้โดยตรงจะไม่ถูกนำไปใช้เพื่อกำหนดเป้าหมายหรือขายให้กับคุณ และเราไม่อนุญาตให้ลูกค้าของเราทำเช่นนั้น สำหรับผู้เข้าร่วมจากสหรัฐอเมริกา: เราอาจ "ขาย" หรือ "แบ่งปัน" (ตามที่คำเหล่านี้ถูกกำหนดไว้ในกฎหมายของสหรัฐอเมริกาที่เกี่ยวข้อง) ข้อมูลการสำรวจบางประเภทให้กับลูกค้า เช่น ธุรกิจอีคอมเมิร์ซ บริษัทการลงทุน แบรนด์ผู้บริโภค บริษัทสื่อ และนายหน้าข้อมูล เราอาจใช้ข้อมูลของคุณเพื่อวัตถุประสงค์ที่อธิบายให้คุณทราบในขณะเก็บรวบรวมข้อมูล เช่น เพื่อสื่อสารกับคุณหรือตอบข้อสงสัยของคุณ ในบางครั้ง เราอาจรวมข้อมูลการสำรวจกับเครื่องมือวิจัยและข้อมูลจากแหล่งอื่น แต่เราจะไม่ใช้ข้อมูลการสำรวจของคุณเพื่อโฆษณา โปรโมต หรือทำการตลาดสินค้าหรือบริการของบุคคลที่สามแก่คุณ เราอาจ "ขาย" หรือ "แบ่งปัน" (ตามที่คำเหล่านี้ถูกกำหนดไว้ในกฎหมายที่เกี่ยวข้อง) ข้อมูลรวมเกี่ยวกับบุคคลที่มีอายุต่ำกว่าเกณฑ์บรรลุนิติภาวะ (ตามความแตกต่างของอายุในเขตอำนาจศาลท้องถิ่น) ได้เฉพาะหลังจากได้รับความยินยอมจากผู้ปกครองหรือผู้ดูแลเท่านั้น  สิทธิความเป็นส่วนตัว ตามกฎหมายที่เกี่ยวข้อง คุณอาจมีสิทธิบางประการเกี่ยวกับข้อมูลการสำรวจของคุณ และคุณสามารถเลือกที่จะไม่เข้าร่วมหรือถอนความยินยอมในการประมวลผลข้อมูลและการขายของเราได้ตลอดเวลา หากคุณต้องการที่จะใช้สิทธิใดๆ ของคุณ โปรดไปที่ สิทธิความเป็นส่วนตัวของคุณ ซึ่งตั้งอยู่ที่ส่วนท้ายของหน้าจอเข้าสู่ระบบแอปพลิเคชัน คุณอาจเลือกเปิดใช้งานสัญญาณผ่านเบราว์เซอร์ที่สื่อสารความชอบของคุณโดยอัตโนมัติ เช่น Global Privacy Control (GPC) ในกรณีที่ต้องการ เราจะประมวลผลสัญญาณ GPC เป็นคำขอเพื่อไม่เข้าร่วมการขายผ่านเว็บไซต์ ในปัจจุบัน เราไม่สามารถใช้สัญญาณความชอบในการไม่เข้าร่วมเพื่อไม่เข้าร่วมการขายผ่านแอปพลิเคชันของเราได้  การเก็บรักษา: เราจะเก็บรักษาข้อมูลการสำรวจของคุณไว้ตราบเท่าที่จำเป็นอย่างสมเหตุสมผลเพื่อบรรลุวัตถุประสงค์ที่ระบุไว้ในประกาศนี้ หรือเพื่อปฏิบัติตามข้อผูกพันทางกฎหมายของเรา แก้ไขข้อพิพาท และบังคับใช้ข้อตกลงของเรา ระยะเวลาการเก็บรักษาข้อมูลของเราสะท้อนถึงปัจจัยหลายประการ รวมถึงความสัมพันธ์ของเรากับผู้ตอบแบบสำรวจ ผู้ใช้ผลิตภัณฑ์และบริการของเรา ลักษณะและความอ่อนไหวของข้อมูล และสิ่งที่จำเป็นและเหมาะสมอย่างสมเหตุสมผลในการให้บริการและปรับปรุงธุรกิจของเรา ภายใต้ข้อกำหนดการปฏิบัติตามข้อกำหนดของเรา ระยะเวลาการเก็บรักษาอาจมีการเปลี่ยนแปลงได้หากคุณ… -------------------------------------------------------------------------------- Title: NIQ BASES AI Product Developer Privacy Notice URL: https://develop.nielseniq.com/global/kr/legal/niq-bases-ai-product-developer-privacy-notice/ Type: Legal Page Published: 2026-06-09T02:42:26+00:00 Modified: 2026-06-09T02:42:29+00:00 Description: Discover Global/En/Legal/Niq Bases Ai Product Developer Privacy Notice insights, trends, and analytics from NielsenIQ to make smarter decisions. Content: NIQ AI 제품 개발자 개인정보 처리방침  본 개인정보 처리방침은 2025년 9월 16일부터 신규 설문조사 참가자에게 적용되며, 해당 날짜를 발효일로 합니다.   당사의 시장 조사에 참여해 주셔서 감사합니다. BASES AI Product Developer는 주로(단, 이에 국한되지는 않음) 식품 및 기타 제품의 맛과 냄새에 중점을 둔 감각적 시장 조사 프로그램입니다. 당사는 소비자가 정기적으로 연구에 참여하기 위해 등록하는 패널을 운영하며, 특정 장소에서 일회성 연구에 참여하도록 초청받은 제3자 패널 회원들을 대상으로 임시 설문조사를 실시합니다.   본 개인정보 처리방침(이하 “방침”)은 데이터 관리자인 Nielsen Consumer LLC(이하 “NielsenIQ”, “NIQ”, “당사” 또는 “우리”)가 수집한 개인정보를 어떻게 처리하는지, 그리고 귀하가 해당 정보에 대해 가질 수 있는 권리에 대해 설명합니다. 당사는 모집 활동의 일환으로, 그리고 귀하가 이메일, 개인 기기 또는 제공된 기기, NIQ가 제공하는 모바일 애플리케이션(이하 “앱”) 또는 대면 상호작용(총칭하여 “플랫폼”)을 통해 당사의 “설문조사”에 자발적으로 참여함으로써 데이터를 수집합니다.  NIQ는 여기에 나열된 기업 그룹에 속하며, 이들 기업은 함께 “NIQ 그룹”을 구성합니다. 본 고지는 NielsenIQ가 소유한 다른 제품이나 서비스, 또는 귀하가 상호 작용할 수 있는 기타 제3자에게는 적용되지 않습니다. 미국: 당사의 건강 데이터 고지는 본 고지를 보완하며, 소비자 건강 데이터와 관련된 당사의 개인정보 처리 방침을 설명합니다.   당사의 비정기 설문조사에 참여할 경우, 귀하를 “응답자”라고 칭하며, 정기 설문조사 회원인 경우 귀하를 “패널”이라고 칭하며 본 고지서 전반에 걸쳐 이러한 용어를 사용합니다. 응답자로서 귀하는 일반적으로 당사 또는 지정된 시장 조사 기관이 제공하는 태블릿 PC를 사용하여 설문조사를 완료하게 됩니다. 응답자 또는 패널리스트로서 귀하는 앱을 사용하여 감각적 인상을 기록하도록 요청받게 됩니다. 인터넷 또는 전자 네트워크 활동 데이터 및 물리적 위치 데이터와 관련된 본 고지의 모든 조항은 귀하가 응답자 또는 패널리스트로서 개인 모바일 기기에 앱을 설치한 경우에만 귀하에게 적용됩니다.   본 고지문에서 “개인정보”란 식별된 개인 또는 식별 가능한 개인(식별자를 참조하여 직간접적으로 식별될 수 있는 자)과 관련된 모든 정보를 의미합니다. 이 용어에는 “개인 데이터” 또는 관련 법률에 정의된 유사한 용어도 포함됩니다.    “민감한 개인정보”란 개인의 사적인 사안을 드러내는 개인정보로서, 공개될 경우 신원 도용, 사기 또는 개인에게 중대한 피해를 초래할 수 있는 정보를 의미합니다. 이 용어에는 “특별 범주 개인정보” 또는 관련 법률에 정의된 유사한 용어도 포함됩니다.   개인정보 수집 시 고지   본 수집 시 고지문은 당사의 개인정보 처리 방침에 관한 주요 정보를 제공합니다. 여기에는 당사가 수집하는 개인정보의 범주, 개인정보의 수집·공유·관리 방법, 그리고 NIQ에 귀하의 개인정보 공유 중단을 요청하는 방법이 포함됩니다.   투명성을 위해, 당사는 귀하가 당사에 제공한 성명, 주소 또는 기타 직접 식별 가능한 정보를 귀하를 대상으로 한 직접 마케팅이나 판매 목적으로 사용하지 않음을 알려드립니다. 당사는 이러한 식별 정보를 텔레마케터와 공유하지 않으며, 당사의 비즈니스 고객이 이를 귀하를 대상으로 한 직접 마케팅이나 판매에 사용하는 것을  허용하지 않습니다.    당사는 설문조사를 통해 다음과 같은 범주의 개인정보(귀하의 “설문조사 데이터”)를 수집할 수 있습니다:  이름, 전화번호, 이메일 주소, 국가와 같은 직접 식별 정보  연령, 성별, 언어와 같은 인구통계학적 정보  행동, 선호도 및 상업적 데이터   “행동 데이터”에는 식료품을 구매하는 빈도나 컴퓨터, 텔레비전, 인터넷을 사용하는 빈도와 같이 귀하가 특정 행동을 언제, 왜, 어떻게 하는지가 포함됩니다.   “선호도 데이터”란 귀하가 구매하는 아침 시리얼, 청취하거나 시청하는 방송국, 방문하는 웹사이트 등 귀하가 내리는 선택을 의미합니다.   "상업적 데이터"는 귀하가 구매하거나 관심을 보였거나 피드백을 제공한 제품 또는 서비스, 귀하의 결제 수단 및 구매력, 가격 민감도, 특정 제품 및 서비스에 대한 지불 의향 등을 의미합니다.  인터넷 또는 기타 전자 네트워크 활동 데이터(개인 기기에 앱을 설치한 패널 또는 응답자의 경우)의 경우, 당사는 인터넷 프로토콜(“IP”) 주소와 같은 기기 식별자, 그리고 쿠키 및 유사 기술에 저장된 식별자 및 기타 정보를 자동으로 수집합니다. 귀하가 앱을 사용하는 경우, 당사는 귀하가 방문한 페이지 및 앱 사용 시간, 양식 필드 입력 내용, 푸시 알림 상태, 브라우저 유형, 기기 유형, 운영 체제 및 통신사에  관한 정보를 수집할 수 있습니다.    당사의 앱은 오류 모니터링을 위해 Sentry를 사용하며, 오작동 발생 시 식별자 및 앱 내 활동에 대한 정보를 포함한 일부 제한된 개인정보를 수집합니다.     금융 데이터: 귀하가 금전적 인센티브를 받을 자격이 있는 응답자 또는 패널로 참여하는 경우, 당사는 귀하의 금융 계좌 정보(은행 계좌 및 라우팅 번호), 사회 보장 번호 또는 기타 세금 관련 정보(현지 관할권 요건에 따름)를 수집할 수 있습니다.   대략적인 위치 데이터(개인 기기에 앱을 설치한 응답자 또는 패널의 경우): IP 주소를 기반으로 한 귀하의 도시, 지역 또는 국가, 또는 귀하의 개인 휴대폰의 비정밀 GPS 정보(패널로 참여하는 경우).  설문 응답에 포함된 경우의 민감한 개인정보(인종, 종교적 또는 철학적 신념, 식이 제한, 흡연 또는 전자담배 사용 습관 등).   설문조사 응답을 통해 드러난 (미국 주법 또는 연방법상) 보호 대상 분류 특성(예: 연령, 인종, 성별, 성적 지향 등).   상기 나열된 개인정보 범주 중 어느 하나를 바탕으로 특정 유형의 제품 또는 서비스 구매에 대한 귀하의 관심도에 대한 추론.   당사는 고객을 위해 다양한 시장 조사 통찰력을 도출하기 위해 설문조사 데이터를 수집 및 처리하며, 이를 통해 고객이 시장과 잠재 고객을 이해하는 데 도움을 드립니다. 또한 당사는 귀하에게 당사 플랫폼, 특히 앱에 대한 접근 권한을 제공하기 위해 귀하의 개인정보를 처리해야 합니다.   귀하의 직접 식별 가능한 개인정보는 귀하를 대상으로 한 마케팅이나 판매에 사용되지 않으며, 당사는 고객사가 이를 행하는 것도 허용하지 않으니 안심하시기 바랍니다.  미국 참가자 대상: 당사는 전자상거래 기업, 투자 회사, 소비자 브랜드, 미디어 기업 및 데이터 브로커와 같은 고객사에 일부 유형의 설문조사 데이터를 (관련 미국 법률에 정의된 바에 따라) “판매”하거나 “공유”할 수 있습니다. 당사는 귀하와 소통하거나 귀하의 문의에 응답하는 등, 수집 시점에 귀하에게 설명된 목적으로 귀하의 데이터를 사용할 수 있습니다. 때때로 당사는 설문조사 데이터를 연구 도구 및 다른 출처의 데이터와 결합할 수 있으나, 귀하의 설문조사 데이터를 사용하여 제3자의 상품이나 서비스를 귀하에게 광고, 홍보 또는 마케팅하지는 않습니다. 당사는 부모 또는 보호자의 동의를 얻은 후에만 법정 성년 연령 미만의 개인(지역 관할권의 연령 차이에 따름)에 대한 집계된 정보를 “판매”하거나 “공유”(해당 용어는 관련 법률에 정의된 바에 따름)할 수 있습니다.  개인정보 권리. 관련 법률에 따라 귀하는 귀하의 설문조사에 대한 특정 권리를 가질 수 있으며, 당사의 데이터 처리 및 판매에 대한 동의를 언제든지 철회하거나 거부할 수 있습니다. 귀하의 권리 중 하나 이상을 행사하고자 하는 경우, 앱 로그인 화면 하단에 위치한 '귀하의 개인정보 권리'로 이동해 주십시오. 또한 Global Privacy Control(GPC)과 같이 귀하의 선호 사항을 자동으로 전달하는 브라우저 기반 신호를 활성화할 수도 있습니다. 필요한 경우, 당사는 GPC 신호를 웹사이트를 통한 판매 거부 요청으로 처리할 것입니다. 현재 당사는 옵트아웃 선호 신호를 사용하여 앱을 통한 판매에서 귀하를 제외할 수 없습니다.  보존 기간: 당사는 본 고지서에 명시된 목적을 달성하거나, 법적 의무를 준수하고, 분쟁을 해결하며, 계약을 이행하는 데 합리적으로 필요한 기간 동안 귀하의 설문조사 데이터를 보존합니다. 당사의 데이터 보존 기간은 설문 응답자, 제품 및 서비스 이용자와의 관계, 데이터의 성격 및 민감도, 그리고 당사의 사업을 제공하고 개선하는 데 합리적으로 필요하고 비례적인 수준 등 여러 요소를 반영합니다. 당사의 규정 준수 요건에 따라, 귀하, 당사의 고객 또는 제3자 설문 조사 소유자가 귀하의 개인정보 삭제를 요청하거나, 당사가 귀하의 식별 정보를 제거하여 데이터를 집계, 익명화 또는 비식별화하는 경우 보존 기간은 변경될 수 있습니다.   당사의 개인정보 수집 및 이용 방법   당사는 귀하가 당사에 직접 제공하는 개인정보와 귀하가 당사의 디지털 플랫폼을 방문할 때 자동으로 수집되는 개인정보를 수집합니다.      귀하가 제공하는 정보  당사는 귀하가 응답자 또는 패널로 참여할 때 개인정보를 수집합니다. 예를 들어, 당사는 귀하가 앱에 로그인할 때 사용하는 이메일 주소를 수집합니다.   귀하가 당사에 직접 공유하는 데이터를 처리하는 법적 근거는 귀하의 동의입니다. 여기에는 소셜 미디어 모집을 통해 참여를 등록할 때, 쿠키 기본 설정을 선택할 때, 설문조사 응답에 정보를 공유할 때 등이 포함됩니다. 당사는 이 개인정보를 다음과 같은 사업 및 상업적 목적으로 사용합니다:   당사의 설문조사, 플랫폼, 제품, 서비스 및 사업을 운영, 유지 및 개선하기 위함  설문조사 참여 자격을 갖춘 응답자 및 패널에게 재정적 인센티브를 제공하기 위함  고객사를 위한 보고서, 유사 타겟층 및 판매 예측을 생성 및 제공하기 위함  당사의 분석 및 인사이트와 함께 고객 및 제품별 보고서를 작성 및 제공하기 위함   귀하의 소비자 제품 선호도에 관한 가명 처리되거나 비식별화된 데이터 세트를 생성 및 제공하기 위함  귀하(당사의 응답자 및 패널)가 직접 마케팅 또는 영업 목적으로 표적화되지 않도록 보장하기 위함  분석, 인사이트, 제품 개발, 시장 동향 및/또는 연구를 위해  당사가 자동으로 수집하는 정보   당사는 데이터 처리 계약에 따라 Functional Software, Inc.의 Sentry 서비스를 사용하여 앱 오류를 모니터링합니다. 앱 오류가 발생하는 경우, 당사는 기기 제조사 및 모델, 운영 체제 및 버전, 사용 가능한 메모리, 화면 해상도, 인터넷 연결 유형… -------------------------------------------------------------------------------- Title: Permacrisis en Ecuador, EDICIÓN GUAYAQUIL: URL: https://develop.nielseniq.com/global/es/events/2026/permacrisis-en-ecuador-guayaquil/ Type: Event Published: 2026-06-08T23:44:49+00:00 Modified: 2026-06-19T00:01:01+00:00 Description: Permacrisis en Ecuador - NIQ: Descubre cómo la permacrisis impacta el consumo y retail en Ecuador. Descúbrelo. Content: NielsenIQ Ecuador Permacrisis en Ecuador - Guayaquil Decisiones Clave en un Entorno de Incertidumbre Permanente 19 de junio | Guayaquil Registro cerrado Permacrisis en Ecuador, EDICIÓN GUAYAQUIL: Decisiones Clave en un Entorno de Incertidumbre Permanente En nuestra empresa creemos que, incluso en los contextos más desafiantes, existen oportunidades para crecer y liderar. Por eso, queremos invitarte a “Permacrisis en Ecuador EDICIÓN GUAYAQUIL: Decisiones Clave en un Entorno de Incertidumbre Permanente”, un evento exclusivo diseñado para líderes que buscan anticiparse al mercado y tomar decisiones más estratégicas. Durante este encuentro, compartiremos insights clave, data de consumo y tendencias relevantes que te ayudarán a fortalecer tus decisiones de precios, portafolio y Category Management, en medio de un entorno económico retador. Juntos exploraremos cómo transformar la incertidumbre en una verdadera palanca de crecimiento y ventaja competitiva. 👉Te esperamos el viernes 19 de junio en la Universidad del Rio, de 9:00 am. Te compartiremos más detalles del lugar en el correo de confirmación una vez te hayas registrado. Recuerda que esta invitación es intransferible y limitada a 2 personas por empresa. Confirma tu asistencia Asegura tu lugar completando el formulario a continuación. Recuerda que la invitación es personal e intransferible. Registro cerrado Conoce al… -------------------------------------------------------------------------------- Title: NIQ en Electronic Homes Mx 2026 URL: https://develop.nielseniq.com/global/en/events/2026/niq-en-electronic-homes-mx-2026/ Type: Event Published: 2026-06-08T23:08:28+00:00 Modified: 2026-06-16T19:51:04+00:00 Description: Es un espacio diseñado para generar nuevas alianzas, descubrir productos innovadores y fortalecer su red comercial dentro de este sector. Content: NielsenIQ enElectronics & Home 2026 15 al 17 junio 2026 Centro Banamex | CDMX Platica con nosotros | Let’s connect Sobre el evento | About the event ¡Acompáñenos en Electronics Home México 2026! | Join us at Electronics Home Mexico 2026! Con más de 1,600 marcas, 700 expositores y 40,000 visitantes, Electronics Home impulsa desde hace más de 20 años alianzas estratégicas, innovación y networking en un solo lugar. With over 1,600 brands, 700 exhibitors, and 40,000 visitors, Electronics Home has been driving strategic partnerships, innovation, and networking in one place for more than 20 years. Es un espacio diseñado para generar nuevas alianzas, descubrir productos innovadores y fortalecer su red comercial dentro de este sector. It’s a space designed to build new partnerships, discover innovative products, and strengthen your commercial network within the industry. Visítenos y descubra Full View™ ¡Lo esperamos! Visit us and discover Full View™. We look forward to seeing you there! Agende una reunión con un especialista | Book a meeting with a specialist Conozca a nuestros speakers | Meet our speakers Ponencia | Session: Contracción vs. Oportunidad: Cómo el E-commerce y las Grandes Temporalidades Mueven el Mercado de Tech & Durables en México Contraction vs.… -------------------------------------------------------------------------------- Title: NIQ Product Intelligence Expands with New GDSN Capability - NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-product-intelligence-expands-with-new-gdsn-capability-to-deliver-a-single-product-record-across-supply-chain-and-agentic-commerce-ecosystems/ Type: News Center Post Published: 2026-06-08T11:51:31+00:00 Modified: 2026-06-16T13:38:45+00:00 Description: NIQ), a global leader in consumer intelligence, today announced a new Global Data Synchronization Network (GDSN) Content: Built on Brandbank’s trusted product content, the new capability extends Product Intelligence by enabling brands to synchronize, validate, and activate trusted product record across supply chain, retail, ecommerce, and emerging agentic commerce Chicago, June 8, 2026 – NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced a new Global Data Synchronization Network (GDSN) capability within NIQ Product Intelligence, extending the ability to create, govern, and activate a single product record across supply chains, digital commerce, and enabling AI-powered shopping environments. The capability is designed to move GDSN participation beyond basic compliance and into measurable business performance at scale.  Built on Brandbank’s global product content expertise and NIQ Product Intelligence, the new capability enables brands and retailers to synchronize, validate, and distribute trusted product data through a single workflow. Organizations can now create one governed product record and activate it across retailer networks, digital shelves, supply chain partners, and agentic commerce environments.  By connecting GS1-aligned product data and rich consumer-facing product content, NIQ helps brands bridge the gap between operational compliance and commercial performance. As AI-powered discovery and agent-led commerce reshape how products are found and purchased, accurate and connected product data is becoming a critical product advantage.  This unified record also enables structured product data to flow directly into AI‑powered recommendation engines, search experiences, and agent‑led shopping interactions without requiring rework or manual enrichment. The GDSN capability ensures… -------------------------------------------------------------------------------- Title: Deliveries rise, takeaways fall in April   URL: https://develop.nielseniq.com/global/en/news-center/2026/deliveries-rise-takeaways-fall-to-leave-restaurants-at-home-sales-static-in-april/ Type: News Center Post Published: 2026-06-05T08:00:00+00:00 Modified: 2026-06-04T14:48:43+00:00 Description: Britain’s top restaurant groups achieved modest year-on-year growth of 1.5% in delivery and takeaway sales in April, the NIQ reveals. Content: At Home sales in April: Britain’s top restaurant groups achieved modest year-on-year growth of 1.5% in delivery and takeaway sales in April, the latest NIQ Hospitality at Home Tracker reveals.  The Tracker, powered by CGA intelligence, has now recorded four straight months of sub-inflation increases in like-for-like sales. It follows a squeeze on discretionary spending that has been tightened by the war in the Middle East, which is raising the prospect of further rises in households’ energy costs and interest rates.  The Tracker shows a sharp contrast in the performance of deliveries and takeaways in 2026. Restaurants’ like-for-like delivery sales were 5.7% higher in April than in the same month last year, but revenue from takeaways and click-and-collect orders fell by 5.9%. It is the 13th consecutive month of negative numbers for pick-up sales.  The ongoing migration between the two methods means deliveries now attract 12.7 pence in every pound spent with restaurants—well over double the value of takeaways at 5.1 pence.  While the overall trend is flat, the rollout of delivery operations means restaurants are generating more substantial growth on a total sales basis. Adding in new restaurants, or ones where deliveries and takeaways have been launched for the first time, the NIQ Hospitality at Home Tracker shows groups achieved year-on-year growth of 10.7% in April.  Karl Chessell, director - hospitality operators and food, EMEA at NIQ, said: “In the context of a tough trading environment, stable like-for-like at-home sales is a reasonable performance from restaurants. However, with so many operating costs still… -------------------------------------------------------------------------------- Title: Beauty E-commerce 2026: The new rules of growth - NIQ URL: https://develop.nielseniq.com/global/en/beauty-e-commerce-2026-the-new-rules-of-growth-file/ Type: Page Published: 2026-06-04T23:19:35+00:00 Modified: 2026-06-04T23:23:59+00:00 Description: Explore the future of Beauty E-commerce 2026 and discover trends shaping the industry in the coming years. Content: NIQ Digital Purchases_03062026_Webinar Beauty 2026Download -------------------------------------------------------------------------------- Title: 2026 C360 Breakout Sessions | NIQ URL: https://develop.nielseniq.com/global/en/events/2026/2026-c360-breakout-sessions/ Type: Event Published: 2026-06-04T19:28:20+00:00 Modified: 2026-06-23T20:01:48+00:00 Description: C360 2026 brings industry leaders together to discuss innovation, data and the future of consumer insights. Content: 2026 C360 Breakout Sessions Click the session links below to learn more and download the presentation. Have an all-access password? Click here Beyond the Click: Mastering Incrementality Measurement for Retail Media ROI  Learn more Beyond the Click: Mastering Incrementality Measurement for Retail Media ROI  Retail media is the fastest‑growing advertising channel, yet many brands still struggle to answer the question: “Did this ad drive sales that wouldn’t have happened otherwise?” This session demystifies incrementality measurement, which is the gold standard for proving retail media impact, by breaking down the most effective methodologies- from matched‑market testing to synthetic controls. We’ll explore how leading brands use data to boost targeting efficiency and share clear frameworks for optimizing investment across an increasingly fragmented retail media landscape. Attendees will leave with a sharper understanding of how to turn incrementality into meaningful, measurable ROI. No presentation available   Fueling a Data‑Driven Culture: Empowering Every Decision Maker  Learn more Fueling a Data‑Driven Culture: Empowering Every Decision Maker  Building a truly data‑driven organization goes beyond tools it requires aligning teams around shared KPIs, consistent market insights, and a common language of data literacy. This session tackles the biggest obstacles to creating a data‑savvy culture and offers practical, actionable guidance through a proven… -------------------------------------------------------------------------------- Title: Wearables Market Dynamics & Growth Opportunities for ŌURA URL: https://develop.nielseniq.com/global/en/events/2026/wearables-market-dynamics-growth-opportunities-for-oura/ Type: Event Published: 2026-06-03T21:23:32+00:00 Modified: 2026-06-10T14:25:44+00:00 Description: You are invited to attend this exclusive, expert-led master session, co-presented by NielsenIQ and Oura Health Content: Wearables Market Dynamics & Growth Opportunities Virtual Session for ŌURA You are invited to attend this expert-led master session designed exclusively for ŌURA. Presented by NielsenIQ, this session will help you stay ahead of global trends, understand evolving consumers, and uncover new growth opportunities. Free. Virtual. Built for ŌURA.  Date: Monday, July 6th  8:00 AM PT (US - California)  11:00 AM ET (US - New York)  4:00 PM UK Reserve your spot today Resources Click here to download Meet the Session Leaders Nick Stacey International Retail DirectorŌURA Mariana Torres-Lastra Global Account DirectorNielsenIQ Sarah Bartz Director, Global Strategic InsightsNielsenIQ David Kauffman Global CSM LeadNielsenIQ Why Attend The Future of Wearables Is Moving Fast—So Should You From AI-driven health platforms to explosive category growth, the wearable space is evolving at unprecedented speed. The opportunity? Equip yourself with the insights needed to lead, not follow. This session will equip you to: Stay ahead of global wearable and health tech trends Decode shifting consumer behaviors Identify regional growth opportunities Align with future-forward innovation strategies Reserve your spot today Resources Click here to download What You’ll Experience A Masterclass Series Designed for Impact Join a powerful learning experience built to scale knowledge across ŌURA teams worldwide.… -------------------------------------------------------------------------------- Title: NIQ Wins 2026 Snowflake Partner of the Year - NIQ URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-named-2026-retail-consumer-goods-snowflake-product-partner-of-the-year/ Type: News Center Post Published: 2026-06-03T11:00:00+00:00 Modified: 2026-06-02T16:02:57+00:00 Description: Award recognizes NIQ’s scalable commerce intelligence, data enrichment, and measurement solutions built on Snowflake’s AI Data Cloud Content: Award recognizes NIQ’s scalable commerce intelligence, data enrichment, and measurement solutions built on Snowflake’s AI Data Cloud CHICAGO (June 2, 2026) — NielsenIQ (NYSE:NIQ) today announced that it has been named the 2026 Retail & Consumer Goods Snowflake Product Partner of the Year award recipient by Snowflake, the AI Data Cloud company. NIQ was recognized for its achievements at Snowflake’s annual user conference, Snowflake Summit 26, for delivering scalable, cloud-native solutions on Snowflake that enable retailers, brands, and media partners to securely enrich data, measure performance, and unlock more precise, actionable commerce intelligence. Through Snowflake’s AI Data Cloud, NIQ helps joint customers collaborate across organizations, activate high-value data assets, and power advanced measurement while maintaining strong governance and data privacy controls. By embedding NIQ’s AI-driven data, models, and harmonization capabilities within Snowflake, customers can unify fragmented datasets into a trusted, scalable foundation for AI. This makes it easier to operationalize AI-powered decision-making and move faster from insight to action. “Our integration with Snowflake has fundamentally changed how our customers access and activate commerce intelligence at scale,” said Mohit Kapoor, Chief Technology Officer at NIQ. “By building our data platforms and clean-room-enabled measurement solutions on Snowflake, we help brands and retailers… -------------------------------------------------------------------------------- Title: NIQ Business Breakfast IFA 2026 URL: https://develop.nielseniq.com/global/de/events/2026/niq-business-breakfast-ifa-2026/ Type: Event Published: 2026-06-03T08:45:26+00:00 Modified: 2026-06-03T08:45:32+00:00 Description: Join us on 5 September at IFA 2026 in Berlin for learning about the latest trends and opportunities in the TCG market. Content: NIQ Business Breakfast Reset 2026: Disruption, neue Player und die Zukunft der Tech-Industrie. 05. September 2026 , IFA Berlin Jetzt anmelden NIQ Business Breakfast at IFA 2026 Die globalen Rahmenbedingungen verändern die Tech-Industrie spürbar: Ein schwächelndes Konsumklima, geopolitische Unsicherheiten und steigender Preisdruck prägen Märkte und Kaufverhalten. Auch der Tech & Consumer Goods (TCG) Markt zeigt erste Anzeichen von Abschwächung – während gleichzeitig preisaggressive Anbieter an Bedeutung gewinnen und den Wettbewerb weiter verschärfen. Doch die Disruption kommt nicht nur aus der Makroperspektive: Neue Player im Handel verändern grundlegend, wie Produkte entdeckt, vermarktet und verkauft werden. Social Commerce, globale Marktplätze und digitale Giganten – insbesondere aus Asien – gewinnen massiv an Einfluss und verschieben etablierte Systeme. Gleichzeitig nutzen auch Hersteller diese digitalen Kanäle zunehmend direkt, um Endkunden zu erreichen und ihre Marktposition neu zu definieren. Was bedeutet dieser „Reset“ konkret für etablierte Hersteller, Händler und neue Marktteilnehmer? Bei unserem diesjährigen Breakfast Briefing diskutieren Expertinnen und Experten von NIQ sowie Vertreter aus Handel und Industrie über die Implikationen dieses Wandels – und über die Chancen, die sich daraus ergeben. Bitte denken Sie daran, dass für die Teilnahme an diesem Event ein gültiges IFA-Ticket erforderlich ist. Geben Sie bei der Registrierung die Art Ihres Tickets an, damit wir… -------------------------------------------------------------------------------- Title: Foodservice Price Index URL: https://develop.nielseniq.com/global/en/news-center/2026/foodservice-price-inflation-edges-up-as-global-energy-pressures-intensify/ Type: News Center Post Published: 2026-06-03T07:26:39+00:00 Modified: 2026-06-03T07:30:39+00:00 Description: Food and drink prices in the hospitality sector rose by 0.2% month-on-month in April, Foodservice Price Index reveals. Content: Foodservice price inflation April: Food and drink prices in the hospitality sector rose by 0.2% month-on-month in April, the latest Foodservice Price Index from NIQ and Prestige Purchasing reveals. It marks a return to inflation after a brief period of relief on domestic costs led to deflation in March. April’s figures indicate that geopolitical issues, high crude oil prices and tightening key commodities are exerting a renewed upward force on UK wholesale markets. Meanwhile the protective buffer of forward contracts for businesses in the UK is beginning to wear thin.   Inflationary pressure was most keenly felt in categories of the Index that are highly exposed to energy, complex logistics and climate volatility. Seafood, fresh produce and beverages all recorded notable cost increases, driven by factors ranging from stringent quota limitations and energy-intensive protected cropping to tightening global harvests.  Some other areas of the Foodservice Price Index, including dairy and domestic proteins, were better insulated from inflation by robust local supply and tactical supplier discounting. However, these pockets of relief are increasingly overshadowed by a structurally tight global supply chain. Shaun Allen, CEO of Prestige Purchasing, said: “The return to month-on-month inflation in April confirms our previous warnings that the deflationary dip we saw in March was a temporary pause rather than a permanent correction. With global crude oil prices plateauing at elevated levels following recent geopolitical shocks, the cost of manufacturing, packaging, and logistics is steadily creeping back up. While UK supply… -------------------------------------------------------------------------------- Title: Agentic Commerce Tracker: AI Adoption Trends | NIQ URL: https://develop.nielseniq.com/global/en/products/niq-agentic-commerce-tracker/ Type: Product Published: 2026-06-02T19:42:31+00:00 Modified: 2026-07-07T19:44:15+00:00 Description: NIQ's Agentic Commerce Tracker measures how AI influences U.S. shoppers and purchasing decisions through a monthly, evidence-based survey. Content: NIQ Agentic Commerce Tracker Track the shift from AI-assisted discovery to AI-led purchasing. The Agentic Commerce Tracker reveals how consumers adopt, trust, and delegate decisions to AI helping brands stay competitive as commerce becomes increasingly automated. Talk to an expert Products / NIQ Agentic Commerce Tracker Products Get in touch Track how AI is reshaping the path to purchase The Agentic Commerce Tracker is a recurring, evidence-based study designed to help brands, retailers, and platforms navigate the rise of AI-driven purchasing. With continuous insights into consumer behavior and decision-making, you can: Measure adoption & growth: Understand who is using agentic commerce and how quickly it’s scaling. Map platforms & ecosystems: Identify where AI-driven commerce is happening from ChatGPT to Amazon to Google AI and emerging players. Track decision control: See how much influence AI has, from recommendations to fully autonomous purchasing. Analyze category dynamics: Determine which categories are shifting fastest and where resistance remains. Decode trust & data drivers: Learn what builds consumer confidence in AI and what holds it back. Gain a competitive edge as AI reshapes decision-making Agentic commerce isn’t just a new channel, it fundamentally changes how purchase decisions are made. As AI increasingly filters options and… -------------------------------------------------------------------------------- Title: E-commerce Unlocked URL: https://develop.nielseniq.com/global/es/events/2026/evento-ecommerce-unlocked-mexico/ Type: Event Published: 2026-06-02T17:52:02+00:00 Modified: 2026-06-25T21:09:39+00:00 Description: Evento a líderes del e-commerce de la industria y retail. Explore las tendencias del canal online y Agentic Commerce. Content: Evento E-commerce Unlocked Las nuevas reglas de compra Fecha: 23 de junio de 2026 Hora: 06:00 - 10:00 pm Lugar: Hotel Andaz | Salón Atenea Aguascalientes 158, Hipódromo Condesa Solicita una reunión con un especialista Gracias por acompañarnos en NIQ E-commerce Unlocked: Las nuevas reglas de compra Nuestro evento exclusivo reunió a líderes de distintas industrias para abrir una conversación relevante sobre la evolución del e-commerce y los desafíos actuales del canal en un entorno cada vez más omnicanal y dinámico. Durante la sesión compartimos perspectivas globales, regionales y de México, abordando cómo el shopper está redefiniendo su forma de comprar y cómo la inteligencia artificial está transformando el proceso de decisión, pasando de journeys lineales a interacciones más dinámicas y en tiempo real. También exploramos el rol crítico del digital shelf, donde la visibilidad, el contenido y la disponibilidad definen hoy la conversión, y complementamos la conversación con un panel de líderes de la industria que compartieron aprendizajes desde la operación, así como un espacio de networking para continuar el intercambio entre pares. Accede y descarga la presentación completa del evento Descarga AQUÍ Mx_NIQ Ecommerce Unlocked Las nuevas reglas de compra_vEXTDownload Acerca del evento Hoy, las marcas tienen una… -------------------------------------------------------------------------------- Title: E-commerce Unlocked URL: https://develop.nielseniq.com/global/pt/events/2026/evento-ecommerce-unlocked/ Type: Event Published: 2026-06-02T16:29:34+00:00 Modified: 2026-06-26T17:48:04+00:00 Description: Evento a líderes de e-commerce da indústria e varejo. Explore as tendências do canal online e Agentic Commerce. Content: Evento E-commerce Unlocked As Novas Regras de Compras As novas regras de compras no canal online Atualmente as marcas têm uma oportunidade única de redefinir o que significa oferecer experiências omnichannel completas na era da inteligência artificial. Jornadas de compras memoráveis não são construídas apenas no ponto de venda, mas também por meio de operações inteligentes, rich data e o uso de agentes que conduzem decisões em tempo real. Na ocasião, exploraremos o panorama do e-commerce na América Latina e no Brasil, bem como as principais tendências globais em Inteligência Artificial, Social, Content e Agentic Commerce e o que realmente está funcionando hoje no ecossistema omnichannel. Conheça as nossas soluçõesConheça as nossas soluções NIQ Digital Shelf Visão 360º das análises das prateleiras digitais baseadas em IA, cobrindo de forma completa as necessidades do e-commerce: Digital Shelf: Pesquisa e visibilidade; apelo do produto (imagens, títulos, descrições) e avaliações e comentários. Localização: disponibilidade, participação de sortimento, preços e promoções. E-Retail Media: share of voice, campanhas de mídia, calendário, biblioteca. Solicitar mais informações NIQ Digital Purchases Uma poderosa plataforma de dados de e-commerce – alimentada pelo maior painel de consumidores online do mundo – fornece dados e insights de tickets compras digitais para ajudar… -------------------------------------------------------------------------------- Title: NIQ Launches Connected Content to Power AI-Driven Commerce URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-launches-connected-content-to-power-ai-driven-commerce/ Type: News Center Post Published: 2026-06-02T13:37:59+00:00 Modified: 2026-06-05T09:56:24+00:00 Description: New solution structures fragmented product data to power AI-driven discovery, recommendations, and agentic commerce. Content: New solution structures and enriches fragmented product data to help brands and retailers fuel AI discovery, recommendations, and agentic commerce Chicago, June 2, 2026 – NielsenIQ (NYSE: NIQ) today announced the launch of NIQ Connected Content, a new solution designed to help retailers and brands transform fragmented product data into structured, interoperable intelligence that fuels AI-driven commerce. As AI increasingly shapes how consumers discover, evaluate, and purchase products, the quality and completeness of product data have become a defining competitive advantage. In AI-mediated commerce environments, products that lack structured, enriched, and machine-readable data risk becoming invisible to recommendation engines, AI assistants, and autonomous purchasing agents. NIQ Connected Content addresses this challenge by creating a unified product intelligence layer that standardizes attributes, resolves product identity across systems, and enriches product data at scale, enabling AI systems to better understand, match, recommend, and surface products across digital and physical commerce channels. For example, a traditional keyword search may only surface products containing exact terms like “protein snack” or “low-alcohol drinks.” AI-driven commerce experiences require a much deeper understanding of consumer intent and context, helping consumers discover products through nuanced requests such as “a healthy chocolate brownie alternative that still feels indulgent,” “a… -------------------------------------------------------------------------------- Title: Connected Content  - NIQ URL: https://develop.nielseniq.com/global/en/solutions/connected-content/ Type: Solution Published: 2026-06-01T17:16:42+00:00 Modified: 2026-06-30T17:43:42+00:00 Description: Turn fragmented product and consumer data into connected intelligence that powers discovery, smarter decisions, and commerce growth. Content: Connected Content Transforms fragmented product, consumer, and availability data into structured, connected intelligence that drives discovery, decisioning, and performance across every commerce experience. Talk to an expert Solutions / Connected Content Solutions Get in touch From digital shelves to AI recommendations, content is the foundation that determines how your products are understood, discovered, and chosen. NIQ Connected Content is a unified intelligence layer for modern commerce, transforming fragmented data into structured, interoperable, and connected intelligence that powers: E-commerce performance  Digital shelf optimization Catalog creation and optimization Retail execution and merchandising AI-driven discovery and recommendation Trend intelligence and activation Performance and feedback loops It brings together three essential layers of intelligence into one connected system: Product, Consumer, and Store.  Our Connected Content solutions Product Intelligence: Transform fragmented product data into a structured, enriched, and interoperable foundation that improves discoverability, consistency, and performance across ecommerce, retail, and emerging AI-driven Consumer Intelligence: Understand what consumers want, why they choose, and how behavior is evolving by connecting purchase, intent, and contextual signals across the entire shopper journey. Store Intelligence: Ensure products can be found and fulfilled in real time by connecting inventory, location, and fulfillment data to enable accurate, timely, and frictionless commerce execution. Why NIQ 2.2M… -------------------------------------------------------------------------------- Title: Consumer Panel Services Privacy Notice URL: https://develop.nielseniq.com/global/en/legal/privacy/consumer-panel-services-privacy-notice/ Type: Legal Page Published: 2026-06-01T16:24:47+00:00 Modified: 2026-06-01T16:24:53+00:00 Description: NIQ CONSUMER PANEL SERVICES PRIVACY NOTICE June 1, 2026 For decades, NIQ has set the standard for global market and consumer insight research, using representative population samples to inform our… Content: NIQ CONSUMER PANEL SERVICES PRIVACY NOTICE June 1, 2026 For decades, NIQ has set the standard for global market and consumer insight research, using representative population samples to inform our customers – including manufacturers, retailers, digital platform operators, non-profits, and governments – about what consumers watch, listen to, and buy, how consumers use on-demand platforms as well as their preferences and behaviors. Participation in the NIQ Consumer Panel (the “Panel”) helps us create our consumer insight solutions that, in turn, help our customers understand consumers’ usage patterns, purchasing decisions, shape product offerings, and refine programming and advertising content. In this Privacy Notice (“Notice”), “NIQ” (“we,” “our,” or “us”) refers to the NIQ data controller processing Personal Information related to your or your household’s Panel participation or use of our Platforms. Click here to identify and learn more about the controller for the country in which you reside. These companies together form the “NIQ Group.” This Notice describes how we use, share, and process the Personal Information we collect through our “Platforms,” including: the Panel, Panel websites (each a “Website”), any NIQ-provided tablet device or scanner (a “Scanner”), and the Nielsen Consumer Panel mobile application (the “App”). Regarding your interactions with… -------------------------------------------------------------------------------- Title: Gen Alpha’s: Understanding the Beauty Consumers of Tomorrow URL: https://develop.nielseniq.com/global/en/events/2026/gen-alphas-world-understanding-the-beauty-consumers-of-tomorrow/ Type: Event Published: 2026-06-01T15:26:44+00:00 Modified: 2026-06-01T18:11:55+00:00 Description: Explore Gen Alpha’s impact on beauty with new NIQ insights—discover their values, expectations, and how brands can win with the next generation of consumers. Content: Gen Alpha’s World: Understanding the Beauty Consumers of Tomorrow Webinar Join us Tuesday, August 4th at 12:00 PM Eastern Register to attend Webinar description Gen Alpha consumers are already rewriting the rules of beauty, offering an early window into how the next generation will discover brands, shape trends, and make purchasing decisions. In this session, we unveil new NielsenIQ research to explore what matters most to Gen Alpha, including what they expect from brands and retailers, and how their digitally native and values-driven mindset is reshaping engagement. From personalization and self-expression to the platforms and creators guiding their choices, this session will reveal what Gen Alpha foreshadows about the future consumer and how brands can prepare for their impact. Register to attend Featured Speakers Anna Mayo Vice President, Beauty & Personal Care NielsenIQ As a Vice President of NielsenIQ’s (NIQ) Beauty Vertical, Anna Mayo is a recognized thought leader in the beauty and personal care retailing space. With over 12 years at NIQ, Anna has helped shape the narrative around evolving consumer behavior, guiding some of the world’s largest CPG brands through trends, disruptions, and opportunities in the global beauty landscape. NIQ’s beauty and personal care insights span 90 global… -------------------------------------------------------------------------------- Title: C-Suite Club 2026 - AI for Impact | NIQ URL: https://develop.nielseniq.com/global/fr/events/2026/c-suite-club-2026/ Type: Event Published: 2026-06-01T15:10:44+00:00 Modified: 2026-06-01T15:10:50+00:00 Description: Soirée Insights et Networking exclusive réunissant enseignes et marques leaders du marché Grande conso et Tech-Durables Content: C-Suite Club 2026 | AI for Impact Jeudi 8 octobre Galerie Vivienne - Paris II | A partir de 18h30 JE RESERVE MA PLACE Merci : votre inscription est validée ! Vous recevrez un email de confirmation contenant toutes les informations pratiques. D’ici là, vous pouvez bloquer vos agendas en téléchargeant le fichier adéquat ci-dessous Google Outlook Rejoignez les leaders du marché pour une soirée "AI for Impact" & Networking Explorez les enjeux techniques et impacts business de l'IA - classique et generative - sur votre activité et le comportement des consommateurs lors d'une keynote "AI for Impact" Échangez entre pairs, grandes marques, distributeurs et opérateurs télécoms, leaders des marchés Grande Consommation et Biens techniques / durables au cours d'une dégustation de domaines d'exception Détectez vos leviers d'optimisation Prix / Promo et vos Win-Back Shoppers avec nos plateformes Discover et gfknewron Déroulé de votre soirée A partir de 18h30 : accueil 19h : début de la dégustation commentée 20h : keynote AI for Impact jusqu'à 21h30 : explorations AI, Insights & Vins. Découvrez des pépites, côté business avec Discover et gfknewron, et côté appellations confidentielles avec notre oenologue. 22h : touches sucrées et derniers échanges JE M’INSCRIS Merci : votre inscription est validée ! Vous… -------------------------------------------------------------------------------- Title:  Insight Summit India - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/insight-summit-india/ Type: Event Published: 2026-05-29T15:50:19+00:00 Modified: 2026-07-20T15:30:41+00:00 Description: Join NIQ India Insights Summit to explore future consumer behavior, commerce, AI & innovation for leaders driving growth. Content:  Insight Summit – India  Built for the future Date: Aug 21, 2026 | 3 pm onwards​ Venue: JW Marriott, Juhu, Mumbai Register now Event starts00Days00Hours00Minutes00Seconds Insight Summit India Aug 21, 2026 Register now Join us in Mumbai, JW Marriott, on Aug 21, 2026 ​ Additional event and agenda details coming soon How to Lead in a World That Never Stands Still  Consumer markets are moving faster than organizations can adapt.  AI is reshaping how decisions get made. Commerce is fragmenting across channels. Consumer expectations are evolving in real time. And growth is becoming harder to predict - and harder to sustain.  The leaders who will define the next decade won’t simply respond to change. They’ll build organizations designed for continuous reinvention.  The NIQ India Insights Summit brings together senior leaders across FMCG, retail, e-commerce, strategy, insights, and innovation to explore what’s next for growth in India.  Through bold conversations, future-focused perspectives, and real-world case studies, the summit will examine how businesses can lead with confidence in an environment that never stands still.  Register now Agenda The Future Consumer  12:00 PM – 6:00 PM Registration   3:30 PM – 4:30 PM NIQ Showcase 4:30 PM – 6:00 PM Welcome & Opening Keynote 6:00 PM – 10:00 PM Opening Reception & Dinner  Tuesday, June 9  8:00 AM – 9:00 AM Breakfast* 9:00 AM – 12:30 PM Mainstage 12:30 PM – 1:30 PM Lunch* 1:30 PM – 2:15 PM Mainstage 2:30 PM – 5:30 PM… -------------------------------------------------------------------------------- Title: Gondola Day 2026: Insights on Consumer Trends URL: https://develop.nielseniq.com/global/en/events/2026/gondola-day-2026/ Type: Event Published: 2026-05-29T15:24:56+00:00 Modified: 2026-05-29T16:28:53+00:00 Description: Explore key insights from Gondola Day 2026. Stay updated on how consumer behavior is evolving with AI and social trends. Content: Gondola Day 2026 This page is your gateway to all the highlights, insights, and inspiration we shared at our event. Relive the moments, revisit the ideas, and keep the conversation going, everything you need is right here. How Social & Agentic Commerce Are Reshaping the Customer Journey  Understanding the shopper is no longer straightforward. What was once a set of predictable touchpoints has become an always-on, fragmented journey across stores, e-commerce, and social media. Social platform trends now shape both inspiration and transactions, while AI recommendations increasingly guide shopping decisions. Looking ahead, the future of agentic commerce points to a world where AI can even execute purchases on behalf of consumers.  In our session at Gondola Day 2026, we explored how these shifts are reshaping the consumer landscape and redefining how brands connect with their audiences  Download the slides of our live stage session Download Resources Select the resource to download. The Next Click - How Social & Agentic Commerce Are Reshaping the Customer Journey Digital Commerce One partner from digital measurement to activation. Fuel your omnichannel retail strategy with NIQ, the world’s largest consumer intelligence provider. Learn more about Digital Commerce Ask Arthur Harness the full power of NIQ… -------------------------------------------------------------------------------- Title: Conférence Shopper - Oct.2026 | NIQ URL: https://develop.nielseniq.com/global/fr/events/2026/conference-shopper-oct-2026/ Type: Event Published: 2026-05-29T14:50:14+00:00 Modified: 2026-05-29T15:09:09+00:00 Description: Connaissez-vous vraiment vos cibles Shoppers? Rendez-vous en octobre prochain pour explorer tout le potentiel d'une audience clé en PGC FLS Content: Conférence Shopper Jeudi 15 octobre 2026 | 9h30 | Paris XVI JE RESERVE MA PLACE Merci : votre inscription est validée ! Vous recevrez un email de confirmation contenant toutes les informations pratiques. Bloquez vos agendas en téléchargeant le fichier adéquat ci-dessous Google Outlook Décryptez les attentes et comportements d'achat d'une cible Shoppers à haut potentiel Après avoir décrypté les profils à Petits revenus, les Seniors, les Foyers réduits ou encore la Gen Z, quelle sera la prochaine cible consommateur explorée par nos experts ? Rendez-vous fin juin pour la révélation du thème . Agenda Jeudi 15 octobre 9h - Accueil autour d’un petit-déjeuner* 9h30 - Conférence 11h - Temps d’échanges autour de boissons et gourmandises* afin de : Prolonger la discussion avec vos pairs et nos experts Consommateurs Bénéficier d’une démo personnalisée des nouvelles fonctionnalités Assortiment et Impact promotions de la plateforme NIQ Discover 12h - Fin de l’événement JE RESERVE MA PLACE Merci : votre inscription est validée ! Vous recevrez sous peu un email de confirmation contenant toutes les informations pratiques. Bloquez vos agendas en téléchargeant le fichier adéquat ci-dessous Google Outlook Explorez les nouvelles fonctionnalités NIQ Discover Profitez de l'événement pour rencontrer nos experts et bénéficier… -------------------------------------------------------------------------------- Title: Inspiration Lunch Paris 2026 | NIQ URL: https://develop.nielseniq.com/global/fr/events/2026/inspiration-lunch-2026/ Type: Event Published: 2026-05-29T14:12:51+00:00 Modified: 2026-07-09T14:08:27+00:00 Description: 5ème édition de notre déjeuner exclusif dédié aux expertises Strategic Analytics & Consumer Intelligence organisé au Windo Skybar Content: Inspiration Lunch Jeudi 24 septembre 2026 Windo Skybar | Porte Maillot Paris XVII A partir de 12h Je réserve ma place (soumis à validation) Merci de votre demande Compte tenu de la dimension exclusive de cet événement, nous sommes vigilants à l'adéquation entre les contenus proposés et le profil des participants, en privilégiant nos clients et partenaires. Ainsi, nous vous adresserons une confirmation définitive de participation mi-Septembre. Une 5ème édition sur le thème "Comprendre, Explorer, Croître" Septembre représente un moment clé pour transformer vos ambitions en résultats concrets. Face à la multiplication des priorités et à l’accélération des cycles de décision, disposer d'insights ne suffit plus. De même qu'utiliser la dernière technologie ne doit pas être une fin en soi... Dans cette perspective, nous vous proposons de prendre de la hauteur lors de l'Inspiration Lunch 2026. Un événement exclusif dans un cadre d'exception, pour Comprendre, Explorer, Croître avec l'appui des Strategic Analytics & Consumer Insights. À travers un programme animé, nous mettrons en lumière des solutions, méthodologies et approches encore peu exploitées, au-delà des discours dogmatiques all-tech, pour répondre à des objectifs simples et clairs, au service de vos ambitions : * Comprendre son marché et son activité* Explorer de… -------------------------------------------------------------------------------- Title: Decoding the fashion e-commerce market in 2026  URL: https://develop.nielseniq.com/global/en/events/2026/decoding-the-fashion-e-commerce-market-in-2026/ Type: Event Published: 2026-05-28T20:15:13+00:00 Modified: 2026-06-08T14:52:28+00:00 Description: Europe’s fashion e-commerce market is entering a new chapter. Ultra-fast fashion, social commerce, and AI-powered discovery are reshaping online shopping. Content: Decoding the fashion e-commerce market in 2026  Who’s Winning, Who’s Disrupting, What’s Next?  Date Time: 24 June, 10 am CEST Register now Webinar description Europe’s fashion e‑commerce market is entering a new chapter. Ultra-fast fashion, social commerce, and now AI-powered discovery are not just reshaping the market, they’re transforming how people choose and shop online.  With extended promotional periods, viral trends, and rising consumer expectations, the competitive landscape is evolving fast, pushing brands to build deeper connections with customers to stay ahead of the curve.  Drawing on exclusive NIQ Digital Purchases insights from millions of real online shoppers across Europe, this webinar will unpack the key dynamics shaping fashion e‑commerce today, and what they signal for tomorrow. From e-consumer deep-dives, main trading moments to the growing size of Activewear, we’ll explore the trends redefining how consumers purchase  fashion online.  What you’ll learn In this session, we will explore:   The state of the market: a comprehensive overview of Europe’s fashion e‑commerce landscape, key players, and growth dynamics.   Category performance deep‑dive: how footwear and activewear are driving momentum and reshaping consumer demand.   Evolving customer segments: from sport enthusiasts to luxury buyers -  who’s driving growth and how their purchase habits are shifting   Key trading moments: insights from Black Friday 2025 – what to expect for 2026?   Register now NIQ Speakers Ismail El Ouardirhi Sales Director at NielsenIQ… -------------------------------------------------------------------------------- Title: Quirks NYC 2026 - NIQ URL: https://develop.nielseniq.com/global/en/events/2026/quirks-nyc-2026/ Type: Event Published: 2026-05-28T20:00:35+00:00 Modified: 2026-07-17T14:39:59+00:00 Description: Join us at Quirks NY 2026 to discuss how NIQ can help your brand reach its full potential. Book time with our experts at the NIQ booth Content: Quirks NYC 2026 July 28th - 30th | Javits Center NYC    Visit us at booth #946 Book an expert session Resources Click here to download Book a meeting: NIQ at Quirks 2026: Ready to elevate your innovation strategy?   Join us at Quirks NY 2026 to discuss how NIQ can help your brand reach its full potential   Need a focused, curated discussion? Book time with our experts at the NIQ booth to learn how you can plan smarter, and grow stronger.   Book an expert session Resources Click here to download NIQ on stage: How AI agents are rewriting the path to purchase Speaker: Krystal Dawson  Date: July 30th Time: 12:00-12:30 pm  Room 5 As the path to purchase rapidly evolves, shoppers are increasingly delegating discovery, comparison, and decision-making to AI-powered agents. In this new era of agentic commerce, personalization is no longer about targeting messages to people; it’s about ensuring products are clearly understood, trusted, and chosen by machines acting on consumers’ behalf. This session explores how AI is disrupting the digital shelf, reshaping how brands and retailers show up. NIQ has been monitoring North America shifts in consumer behavior and attitudes toward the role AI plays in shopping and will present key findings and marketing implications… -------------------------------------------------------------------------------- Title: Emerce E-Commerce Live! 2026 | NIQ URL: https://develop.nielseniq.com/global/en/events/2026/emerce-e-commerce-live-2026/ Type: Event Published: 2026-05-28T17:16:38+00:00 Modified: 2026-05-29T13:34:06+00:00 Description: Download the content of the presentation 'E‑commerce in 2026 & beyond' of Jeroen Blank and Niek van Leeuwen at Emerce E-commerce Live! Content: Emerce E-Commerce Live! 2026 Donderdag 28 mei 2026, Beurs van Berlage Amsterdam Download de slides Click here to go to the event content E‑commerce in 2026 & beyond: shoppergedrag, AI en groei Hoe ziet e‑commerce in 2026 er écht uit en welke trends bepalen de markt daarna? Jeroen en Niek delen de nieuwste inzichten van NIQ – powered by GfK Intelligence. Welke productcategorieën groeien het hardst, hoe verandert shoppergedrag door prijsdruk en AI‑gestuurde keuzes en welke strategische gevolgen hebben de opkomst van Chinese platforms in Europa? Krijg concrete handvatten: waar liggen kansen, welke trends mag je niet missen en hoe vertaal je veranderend consumentengedrag naar directe actie en resultaat in e‑commerce. Sprekers Jeroen BlankSenior Retail Consultant NIQ Niek van LeeuwenEcommerce Lead Benelux NIQ -------------------------------------------------------------------------------- Title: PowerUp your Retailer Meetings at IDDBA with NIQ URL: https://develop.nielseniq.com/global/en/events/2026/iddba-2026/ Type: Event Published: 2026-05-28T16:23:45+00:00 Modified: 2026-05-28T19:37:40+00:00 Description: IDDBA 2026 - NIQ is heading to IDDBA! Visit our booth to explore cutting-edge insights and power up your retailer meetings. Content: IDDBA 2026 Win the store where it matters most: Fresh Stop by and see us at booth #855 June 7-9, Orlando, FL Connect with an Expert Retailers with a strong fresh perimeter drive larger baskets and more frequent trips—making dairy, deli, and bakery critical to growth. NIQ is investing in next-generation fresh data to give you the most granular, actionable insights in the market. Fresh isn’t just a department—it’s a growth engine. Retailers that lead in fresh categories like dairy, deli, and bakery consistently outperform with bigger baskets and more trips. That’s why NIQ is doubling down on fresh data, delivering unmatched granularity and precision so you can make smarter decisions where it counts most. Why Fresh Matters The fresh perimeter is where shopper decisions happen. Strong execution in dairy, deli, and bakery doesn’t just drive sales—it increases trip frequency and basket size across the entire store. NIQ’s Investment in Fresh We’re transforming how fresh categories are measured and understood. Our enhanced data delivers: Unmatched granularity down to the most detailed product and store levels Comprehensive coverage across key fresh categories Actionable insights to optimize assortment, pricing, and promotions The Advantage With NIQ’s fresh data, you can: Identify growth opportunities… -------------------------------------------------------------------------------- Title: Trust and Experience Are Reshaping Prestige Beauty Retail, NIQ Finds URL: https://develop.nielseniq.com/global/en/news-center/2026/trust-and-experience-are-reshaping-prestige-beauty-retail-niq-finds/ Type: News Center Post Published: 2026-05-28T13:31:31+00:00 Modified: 2026-05-28T17:41:35+00:00 Description: NIQ a global leader in consumer intelligence, today released new findings showing that trust, emotional engagement, and seamless shopping experiences are increasingly shaping how U.S. consumers choose where to shop for prestige beauty. Content: NIQ research shows shoppers increasingly prioritize trust, rewards, convenience, and seamless shopping experiences CHICAGO (May 28, 2026) — NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today released new findings showing that trust, emotional engagement, and seamless shopping experiences are increasingly shaping how U.S. consumers choose where to shop for prestige beauty. The research indicates that while premium products remain essential, shoppers are increasingly differentiating retailers based on how rewarding, inspiring, and frictionless the overall experience feels across physical and digital channels. The findings highlight a new competitive dynamic in Prestige beauty, underscoring that Prestige beauty shoppers are far from one size fits all. While trust remains a consistent driver across channels, shoppers prioritize different needs depending on where they shop, from elevated experiences in Prestige retail to value and simplicity in Mainstream retail and convenience-led discovery online. Key findings from the Prestige Beauty Choice Advisor study include: In the study, “trust” and “me-time” appeal rank as the #1 driver, with shoppers favoring retailers they enjoy and would recommendPrestige: Elevated Experiences and Emotional Connection Prestige: Elevated Experiences and Emotional Connection Shoppers expect quality at Prestige retailers, making product no longer a differentiator. They are seeking experiences that feel indulgent,… -------------------------------------------------------------------------------- Title: NIQ BASES AI Product Developer Privacy Notice URL: https://develop.nielseniq.com/global/ro/legal/niq-bases-ai-product-developer-privacy-notice/ Type: Legal Page Published: 2026-05-27T21:57:49+00:00 Modified: 2026-06-09T02:31:41+00:00 Description: Discover Global/En/Legal/Niq Bases Ai Product Developer Privacy Notice insights, trends, and analytics from NielsenIQ to make smarter decisions. Content: BASES AI Product Developer – Notificare privind confidențialitatea  Această Notificare privind confidențialitatea este aplicabilă și intră în vigoare la data de 16 septembrie 2025 pentru noii participanți la sondaj.   Vă mulțumim că ați acceptat să participați la studiul nostru de piață. BASES AI Product Developer este un program de cercetare de piață senzorială, axat în principal, dar nu exclusiv, pe gustul și mirosul alimentelor și al altor tipuri de produse. Operăm paneluri în care consumatorii se înregistrează la noi pentru a participa la studii în mod regulat și realizăm sondaje ad hoc în rândul membrilor panelurilor terțe părți care sunt invitați să participe la studii punctuale într-o locație centrală.  Prezenta Notificare privind confidențialitatea („Notificare”) descrie modul în care Nielsen Consumer LLC („NielsenIQ”, „NIQ”, „noi” sau „nouă”), în calitate de operator de date, gestionează informațiile personale pe care le colectăm și drepturile pe care le puteți avea asupra acestor informații. Colectăm date ca parte a eforturilor noastre de recrutare și a participării dvs. voluntare la „Sondajele” noastre prin e-mail, dispozitive personale sau furnizate, o aplicație mobilă furnizată de NIQ („Aplicația”) sau prin interacțiunile noastre personale (denumite colectiv „Platformele” noastre).  NIQ aparține grupului de companii enumerate aici, care împreună formează „Grupul NIQ”. Prezenta Notificare nu se aplică niciunui alt produs sau serviciu deținut de NielsenIQ sau de orice altă terță parte cu care puteți interacționa. SUA: Notificarea noastră privind datele de sănătate completează prezenta Notificare și descrie practicile noastre de confidențialitate în ceea ce privește datele de sănătate ale consumatorilor.   Când participați la sondajele noastre ad hoc, vă numim „respondent”, iar dacă sunteți membru al sondajelor noastre recurente, vă numim „membru al panelului” și facem astfel de referiri pe tot parcursul prezentei Notificări. În calitate de respondent, veți utiliza de obicei o tabletă PC furnizată de noi sau de o instituție de cercetare de piață desemnată pentru a completa sondajele. În calitate de respondent sau participant la sondaj, vi se va cere să documentați impresiile dvs. senzoriale utilizând aplicația. Toate prevederile din această Notificare referitoare la datele privind activitatea pe internet sau în rețeaua electronică, precum și datele privind locația fizică vă privesc numai în situațiile în care, în calitate de respondent sau participant la sondaj, instalați aplicația pe dispozitivul dvs. mobil personal.   În prezenta Notificare, „Informații personale” înseamnă orice informații referitoare la o persoană identificată sau identificabilă (o persoană care poate fi identificată, direct sau indirect, prin referire la un identificator). Termenul include, de asemenea, „Date personale” sau termeni similari, astfel cum sunt definiți în legislația aplicabilă.  Când ne referim la „Informații personale sensibile”, ne referim la Informații personale care dezvăluie aspecte private ale unei persoane care, dacă sunt divulgate, ar putea duce la furtul identității, fraudă sau prejudicii semnificative pentru o persoană. Termenul include, de asemenea, „Informații personale din categorii speciale” sau termeni similari, astfel cum sunt definiți în legislația aplicabilă.   Notificare la colectarea informațiilor personale   Această Notificare privind colectarea datelor oferă câteva informații cheie despre practicile noastre de confidențialitate: categoriile de informații personale pe care le colectăm; modul în care obținem, partajăm și păstrăm informațiile personale; și modul în care puteți solicita NIQ să înceteze partajarea informațiilor dvs. personale.   Din motive de transparență, vă rugăm să rețineți că nu utilizăm numele, adresa sau orice informații direct identificabile pe care ni le furnizați în scopuri de marketing direct sau de vânzare către dvs. Nu partajăm niciodată aceste informații identificabile cu agenții de telemarketing și nu permitem clienților noștri comerciali să le utilizeze în scopuri de marketing direct sau de vânzare către dvs.    Putem colecta următoarele categorii de informații personale prin intermediul sondajelor noastre (datele dvs. din sondaje):  Identificatori direcți, cum ar fi numele, numărul de telefon, adresa de e-mail, țara  Informații demografice, cum ar fi vârsta, sexul și limba  Date privind comportamentul, preferințele și date comerciale   „Datele comportamentale” includ când, de ce sau cum faceți anumite lucruri, cum ar fi frecvența cu care faceți cumpărături sau cât de des utilizați computerul, televizorul sau internetul.   „Datele privind preferințele” se referă la alegerile pe care le faceți, cum ar fi ce cereale pentru micul dejun cumpărați, ce posturi de radio ascultați sau ce canale de televiziune urmăriți sau ce site-uri web vizitați.   „Datele comerciale” sunt produsele sau serviciile pe care le-ați achiziționat, pentru care ați manifestat interes sau pentru care ați oferit feedback, metodele de plată și puterea de cumpărare, sensibilitatea la preț și disponibilitatea de a plăti pentru anumite produse și servicii.  Date privind activitatea pe internet sau alte rețele electronice (ale participanților la sondaje sau respondenților care instalează aplicația pe dispozitivele lor personale), colectăm automat identificatori de dispozitive, cum ar fi adresa IP (Internet Protocol), identificatori și alte informații stocate în cookie-uri și tehnologii similare. Dacă utilizați aplicația, putem colecta informații referitoare la paginile pe care le vizitați și la timpul petrecut utilizând aplicația, câmpurile completate în formulare, starea notificărilor push, tipul de browser, tipul de dispozitiv, sistemul de operare și operatorul de telefonie mobilă.    Aplicația noastră utilizează Sentry pentru monitorizarea erorilor și colectează unele informații personale limitate, inclusiv identificatori și informații despre activitatea dvs. în aplicația noastră în caz de defecțiuni.     Date financiare: dacă participați ca respondent sau membru al unui panel eligibil pentru un stimulent financiar, putem colecta informații despre contul dvs. financiar (cont bancar și număr de rutare), numărul dvs. de asigurare socială sau alte informații fiscale (sub rezerva cerințelor jurisdicționale locale).   Date aproximative de localizare (ale respondenților sau membrilor panelului care instalează aplicația pe dispozitivele lor personale), cum ar fi orașul, regiunea sau țara dvs. pe baza adresei dvs. IP sau informațiile GPS imprecisă ale telefonului dvs. personal (dacă participați ca membru al panelului).  Informații personale sensibile, dacă sunt dezvăluite în răspunsurile dvs. la sondaj, cum ar fi etnia, convingerile religioase sau filozofice, restricțiile alimentare sau obiceiurile de fumat sau vapat.   Caracteristici protejate de clasificare (în conformitate cu legislația statală sau federală a SUA), dacă sunt dezvăluite în răspunsurile dvs. la sondaj, cum ar fi vârsta, rasa, sexul sau orientarea sexuală.   Concluzii, bazate pe oricare dintre categoriile de informații personale enumerate mai sus, cu privire la interesul dvs. de a achiziționa anumite tipuri de produse sau servicii.   Colectăm și prelucrăm datele din sondaj pentru a crea o serie de informații de cercetare de piață pentru clienții noștri, care îi ajută să înțeleagă piețele și clienții potențiali. De asemenea, trebuie să prelucrăm informațiile dvs. personale pentru a vă oferi acces la platformele noastre, în special la aplicația noastră.   Fiți siguri că informațiile dvs. personale direct identificabile nu sunt utilizate pentru a vă viza sau a vă vinde produse și nici nu permitem clienților noștri să facă acest lucru. Pentru participanții din SUA: Putem „vinde” sau „partaja” (așa cum sunt definiți acești termeni în legislația aplicabilă din SUA) anumite tipuri de date din sondaje către clienți, cum ar fi întreprinderi de comerț electronic, companii de investiții, mărci de consum, companii media și brokeri de date. Putem utiliza datele dvs. în alt mod în scopul descris în momentul colectării, cum ar fi pentru a comunica cu dvs. sau pentru a răspunde la întrebările dvs. Uneori combinăm datele din sondaje cu instrumente de cercetare și date din alte surse, dar nu utilizăm datele dvs. din sondaje pentru a vă promova, comercializa sau vinde bunuri sau servicii ale unor terți. Putem „vinde” sau „partaja” (așa cum sunt definiți acești termeni în legislația aplicabilă) informații agregate despre persoane minore (sub rezerva diferențelor de vârstă jurisdicționale locale) numai după obținerea consimțământului părinților sau tutorilor.  Drepturi de confidențialitate. În conformitate cu legislația aplicabilă, puteți avea anumite drepturi asupra datelor dvs. din sondaj și puteți renunța oricând sau vă puteți retrage consimțământul pentru prelucrarea și vânzarea datelor dvs. Dacă sunteți interesat să vă exercitați unul sau mai multe dintre drepturile dvs., vă rugăm să accesați secțiunea Drepturile dvs. de confidențialitate, situată în partea de jos a ecranului de conectare al aplicației. De asemenea, puteți alege să activați un semnal bazat pe browser care comunică automat preferințele dvs., cum ar fi Global Privacy Control (GPC). Acolo unde este necesar, vom procesa semnalul GPC ca o solicitare de renunțare la vânzări prin intermediul site-ului web.  În prezent, nu putem utiliza semnalele de preferință de renunțare pentru a vă renunța la vânzări prin intermediul aplicației noastre.  Păstrare: Vom păstra datele dvs. din sondaj atât timp cât este necesar în mod rezonabil pentru a îndeplini scopurile descrise în această Notificare sau pentru a ne respecta obligațiile legale, a rezolva litigiile și a aplica acordurile noastre. Perioada de păstrare a datelor noastre reflectă mai mulți factori, inclusiv relația noastră cu respondenții sondajului, utilizatorii produselor și serviciilor noastre, natura și sensibilitatea datelor, precum și ceea ce este rezonabil necesar și proporțional pentru a furniza și îmbunătăți activitatea noastră. Sub rezerva cerințelor noastre de conformitate, perioadele de păstrare pot fi modificate dacă dvs., clienții noștri sau proprietarii de sondaje terți solicitați ștergerea informațiilor dvs. personale sau dacă agregăm, anonimizăm sau deidentificăm datele prin eliminarea informațiilor dvs. de identificare.   CUM COLECTĂM… -------------------------------------------------------------------------------- Title: NIQ BASES AI Product Developer Privacy Notice URL: https://develop.nielseniq.com/global/es-latam/legal/niq-bases-ai-product-developer-privacy-notice/ Type: Legal Page Published: 2026-05-27T21:54:45+00:00 Modified: 2026-06-09T02:37:55+00:00 Description: Discover Global/En/Legal/Niq Bases Ai Product Developer Privacy Notice insights, trends, and analytics from NielsenIQ to make smarter decisions. Content: Aviso de privacidad de NIQ AI Product Developer   Este Aviso de privacidad es aplicable y tiene una fecha de vigencia a partir del 16 de septiembre de 2025 para nuevos participantes de encuestas.    Gracias por participar en nuestra investigación de mercado. BASES AI Product Developer es un programa de investigación de mercado sensorial que se centra principalmente, pero no exclusivamente, en el sabor y el aroma de los alimentos y otros productos. Organizamos paneles donde los consumidores se registran para participar en estudios de forma regular, y realizamos encuestas puntuales entre miembros de paneles externos, invitados a participar en estudios puntuales en una ubicación central.  Este Aviso de Privacidad (“Aviso”) describe cómo Nielsen Consumer LLC (“NielsenIQ”, “NIQ”, “nosotros”) actúa como responsable del tratamiento y gestiona la Información Personal que recopilamos, así como los derechos que usted puede tener sobre dicha información. Recopilamos datos como parte de nuestros esfuerzos de reclutamiento y de su participación voluntaria en nuestras “Encuestas” mediante correo electrónico, dispositivos personales o provistos, una aplicación móvil proporcionada por NIQ (la “App”), o mediante interacciones en persona (colectivamente, nuestras “Plataformas”).  NIQ pertenece al grupo de empresas que se enumeran aquí, que en conjunto forman el "Grupo NIQ". Este Aviso no se aplica a ningún otro producto o… -------------------------------------------------------------------------------- Title: NIQ at Cannes 2026 URL: https://develop.nielseniq.com/global/en/events/2026/nielseniq-at-cannes-lions-2026/ Type: Event Published: 2026-05-27T17:31:57+00:00 Modified: 2026-06-17T03:26:18+00:00 Description: NIQ at Cannes 2026: Join the NIQ team at Cannes 2026. Explore NIQ. Content: Join NIQ in Cannes!  From audience intelligence to media optimization, NIQ is helping marketers navigate the evolving advertising landscape with confidence. Visit us in Cannes at our cabana for conversations, insights, and connections designed to move the industry forward Book a visit at our Cabana Visit us on Cabana Row! Cabana 1 Monday, June 22nd: 9:00 am – 4:00 pm Tuesday, June 23rd: 9:00 am – 5:00 pm Wednesday, June 24th: 9:00 am – 7:00 pm Thursday, June 25th: 12:00 pm - 7:00 pm Connect with NIQ @Cannes Lions Cocktails, Anyone? Join us Monday, June 22 from 4pm - 6pm for our kickoff cocktail hour on the Croisette. RSVP through your NIQ/MRI-Simmonsrepresentative to secure your spot. Bounce-Back Brunch Join us Thursday, June 25 from 10 am to noon for our wellness brunch on the Croisette. RSVP through your NIQ/MRI-Simmons representative to secure your spot. Book A Meeting Need a focused, curated discussion? Book time with our experts to know how to act faster, plan smarter, and grow stronger. Book a visit at our Cabana Rendezvous with our Attendees Jim Peck Chief Executive Officer Liz Buchanan President, North America Emilie Darolles NIQ West Europe President Josh Pisano General Manager, Global Media Maureen Stapleton Global Commercial Leader, Media Division Mike Merna Head… -------------------------------------------------------------------------------- Title: Weak sentiment and cool weather slow post-Easter growth ahead of potential World Cup uplift URL: https://develop.nielseniq.com/global/en/news-center/2026/weak-sentiment-and-cool-weather-slow-post-easter-growth-ahead-of-potential-world-cup-uplift/ Type: News Center Post Published: 2026-05-27T16:35:45+00:00 Modified: 2026-07-14T14:08:47+00:00 Description: Spending stalls post-Easter as shoppers anticipate summer deals - NIQ: Total Till sales at UK. Explore NIQ. Content: Shoppers feel the impact of cost of living, now reflected in weak demand and slow supermarket growth in the last four weeks ending 16th May Ocado (+15.1%), M&S (+11.8%) and Lidl (+9.3%) remain the fastest growing retailers, while Asda (-4.7%) continues to see a decline in sales Retailers gear up for FIFA World Cup 2026 boost - as shoppers opt for indulgent treats - and less alcohol - to get them through the later kick-off London, 27 May, 2026: Total Till sales at UK supermarkets rose (+4.2%) in the four weeks ending 16th May, boosted by a strong week ending 25th April (+9.1%), and helped by comparing against a weaker period after Easter last year, reveals new data released today by NielsenIQ (NIQ). However, NIQ data shows that growth over the following three weeks weakened, with growth across the industry slowing even further (+0.2%)1. This period saw the weakest growth so far this year, reflecting the wider cost of living concerns of shoppers with higher fuel costs and council tax, and continued weak Consumer Confidence which improved only slightly in April (-23 from -25)2. Despite this, shopping occasions saw a positive uplift (+1.4%) with the impact of food inflation stable, with… -------------------------------------------------------------------------------- Title: Before the Rush: Predictive Strategies for Black Friday 2026 URL: https://develop.nielseniq.com/global/en/events/2026/before-the-rush-predictive-strategies-for-black-friday-2026/ Type: Event Published: 2026-05-27T16:07:51+00:00 Modified: 2026-07-06T14:34:04+00:00 Description: Forecast earlier, plan smarter for Peak Season 2026. Join NIQ experts to uncover demand, pricing and margin strategies before Black Friday. Content: On-demand Webinar  Before the Rush: Predictive Strategies for Black Friday 2026 The decisions shaping November are happening now Access the On-demand Webinar About this event  Peak season is no longer won during Black Friday - it’s decided months in advance. In 2026, the rules have changed: Early signals are shaping demand before the peak, FIFA 2026 World Cup is pulling forward Q4 sales and reshaping category performance, price pressure and promotion intensity are increasing across the full H2 cycle and the shifting demand patterns. Yet many brands are still planning too late. This exclusive NIQ webinar brings together industry leaders to explore how top performers are forecasting earlier, aligning strategy across the H2 calendar, and protecting margin before the market moves. What to expect   A predictive view of November Arc 2026 - including early demand signals and category shifts How leading brands are locking in strategy before H2 budgets are finalised The role of data and forecasting in anticipating demand, optimizing pricing, and improving timing Real-world perspectives on what actually drives performance in today’s peak season Why attend If you’re responsible for growth, revenue, or commercial strategy, this session will help you identify demand shifts before competitors react, reduce margin… -------------------------------------------------------------------------------- Title: NIQ Launches Survey Groups to Connect Consumer Sentiment with Real Purchase Behavior  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-launches-survey-groups-to-connect-consumer-sentiment-with-real-purchase-behavior/ Type: News Center Post Published: 2026-05-27T11:16:17+00:00 Modified: 2026-07-14T14:08:46+00:00 Description: New AI-enabled solution replaces fragmented tools with simulation-driven pricing and promotion decisions before execution  Content: New integrated capability connects consumer sentiment with real-world purchase data, enabling more confident, action‑driven decisions CHICAGO, May 27, 2026 – NIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the launch of Survey Groups in NIQ Discover, a new capability that enables brands and retailers to understand not just what is changing in the market, but why. Available immediately within NIQ Discover, Survey Groups build on NIQ Panel Surveys by linking attitudinal insights to real-world purchase behavior from NIQ’s consumer panels—helping clients uncover the motivations behind performance shifts, identify opportunity gaps, and act with greater confidence in an increasingly complex consumer landscape. What’s New: Survey Groups in Discover Survey Groups make NIQ Panel Survey insights easier to access, analyze, and activate within existing workflows. By grouping survey responses with purchase behavior, clients can: Analyze key consumer segments with greater precision Understand the drivers behind brand and category performance Identify barriers to purchase and causes of brand or category lapsing Surface emerging growth opportunities rooted in real behavior Create self-serve analyses directly within Discover Why It Matters: Moving Beyond Claimed Behavior As consumer decision‑making becomes more fragmented and unpredictable, traditional surveys often based solely on claimed behavior can fall… -------------------------------------------------------------------------------- Title: The new premium India is emerging elsewhere.  URL: https://develop.nielseniq.com/global/en/info/the-new-premium-india-is-emerging-elsewhere/ Type: Info Page Published: 2026-05-26T14:48:09+00:00 Modified: 2026-05-26T14:48:29+00:00 Description: India’s next premium smartphone growth markets are emerging beyond the traditional metro strongholds.  Cities like Raipur, Mysore, Varanasi, Pondicherry, Bhiwandi and Nanded are increasingly reshaping where premium demand is accelerating offline.  This reflects a broader structural shift in how premium demand is evolving across India - one that requires a more connected view of the market. Content:  The new premium India is emerging elsewhere.  The market is changing in ways traditional visibility signals may not fully Download the executive snapshot   Resources Select the resources you would like to download. Google Pixel POV A custom executive view of India’s evolving premium smartphone landscape  The geography of premium demand is changing.  India’s next premium smartphone growth markets are emerging beyond the traditional metro strongholds.   Cities like Raipur, Mysore, Varanasi, Pondicherry, Bhiwandi and Nanded are increasingly reshaping where premium demand is accelerating offline.  This reflects a broader structural shift in how premium demand is evolving across India - one that requires a more connected view of the market.  What traditional visibility signals may not fully capture.  Digital intelligence provides powerful visibility into consumer intent and engagement.  But understanding where premium demand is truly accelerating requires a broader market view.   Known Demand Signals   Digital visibility  Search intent  E-commerce trends  Attribution  App engagement  Online behavior  Emerging Demand Signals  Offline market visibility  Emerging premium clusters  Retail acceleration  Competitive shifts  Distribution gaps  Channel-level demand movement  The next distribution advantage is being built now.  Trade investments, retail expansion and competitive positioning are evolving rapidly across India’s emerging premium markets.   The brands that establish visibility and presence early will become significantly harder to displace later.  Understanding where the market… -------------------------------------------------------------------------------- Title: Marketing Mix Modeling URL: https://develop.nielseniq.com/global/pt/solutions/marketing-mix-modeling/ Type: Solution Published: 2026-05-26T13:51:18+00:00 Modified: 2026-05-26T19:59:56+00:00 Description: Marketing Mix Modeling - NIQ: Simplifique a eficácia da mídia e maximize cada investimento em marketing. Explore a NIQ. Content: Marketing, mídia e personalização Medição Marketing Mix Modeling Otimize a eficácia da mídia e faça com que cada investimento em marketing valha a pena Agende uma demonstração Visão geralVisão geral Você sabe quais investimentos em marketing geram o maior ROI? O NIQ Marketing Mix Modeling permite que você demonstre a força do seu impacto comercial, com base na confiabilidade dos dados exclusivos da NIQ no nível das lojas, e obtenha a amplitude, a profundidade e o equilíbrio necessários para medir e otimizar o impacto. Especialização e consultoria Ferramenta de otimização Algoritmos de dados granulares DescriçãoDescrição [embed]https://nielseniq.wistia.com/medias/z25ipn5917[/embed] Faça seus investimentos em mídia valerem a pena Ao reunir medições de bens de consumo rápido (CPG), tecnologia e bens duráveis, oferecemos uma visão holística e completa da loja. Os dados exclusivos da NIQ no nível da loja permitem maior profundidade e amplitude em nossos modelos, gerando resultados confiáveis e baseados em fatos para que você possa determinar quais alavancas acionar. Resultados Resultados 02_Elements/Icons/ArrowRight [TK -- PRECISA DE IMAGEM, ESTE É UM ESPAÇO RESERVADO PARA ESTE TEXTO] Reestruturações bem-sucedidas tendem a ter utilizado pesquisa prévia antes do redesenho 41% dos consumidores continuarão a comprar um produto devido ao seu design. Principais recursosPrincipais características 1… -------------------------------------------------------------------------------- Title: Marketing Mix Modeling URL: https://develop.nielseniq.com/global/es/solutions/marketing-mix-modeling/ Type: Solution Published: 2026-05-26T13:45:59+00:00 Modified: 2026-05-26T19:59:57+00:00 Description: Marketing Mix - NIQ: Optimice la efectividad de los medios y haga que cada inversión en marketing cuente. Descubra NIQ. Content: Marketing, medios de comunicación y personalización Medición Marketing Mix Modeling Optimice la eficacia de los medios y aproveche al máximo cada inversión en marketing Reserva una demostración Descripción General Descripción General ¿Sabe qué inversiones en marketing ofrecen el mayor retorno de la inversión? NIQ Marketing Mix Modeling le permite demostrar la solidez de su impacto comercial, basándose en la fiabilidad de los datos a nivel de tienda propios de NIQ, y obtener la amplitud, profundidad y equilibrio que necesita para medir y optimizar el impacto. Experiencia y consultoría Herramienta de optimización Algoritmos de datos granulares DescripciónDescripción [embed]https://nielseniq.wistia.com/medias/z25ipn5917[/embed] Saque el máximo partido a sus inversiones en medios Al combinar la medición de productos de consumo (CPG), tecnología y bienes duraderos, ofrecemos una visión holística y completa de la tienda. Los datos a nivel de tienda exclusivos de NIQ aportan mayor profundidad y amplitud a nuestros modelos, lo que permite obtener resultados fiables y basados en hechos para que pueda determinar qué palancas accionar. Resultados Resultados 02_Elements/Icons/ArrowRight [TK -- SE NECESITA IMAGEN, ESTO ES UN MARCADOR DE POSICIÓN PARA ESTE TEXTO] Las remodelaciones exitosas suelen haber utilizado estudios previos antes del rediseño. El 41 % de los compradores seguirá comprando un producto… -------------------------------------------------------------------------------- Title: Insight Summit Switzerland 2026 URL: https://develop.nielseniq.com/global/en/events/2026/insight-summit-switzerland-2026/ Type: Event Published: 2026-05-26T08:57:43+00:00 Modified: 2026-06-10T14:29:41+00:00 Description: Join us for the Insight Summit Switzerland 2026 to discover key market opportunities and strategies for sustainable growth. Content: NIQ Insight Summit 2026 Intelligence that moves commerce. 23. September | 14:30 – 19:00Loft Zürich, Bahnhofstrasse 63 Jetzt anmelden Vielen Dank für Ihre Anmeldung! Sie erhalten in Kürze eine Bestätigung via E-Mail von uns.Hier können Sie sich den Termin in Ihren Outlook Kalender herunterladen. Download Outlook Kalender Während Märkte sich neu sortieren, entstehen Chancen, die nur wenige früh genug erkennen. Neue Technologien und Bedürfnisse verschieben Grenzen – schneller, als viele Unternehmen reagieren können. Die spannendsten Marktchancen entstehen dort, wo sich die Spielregeln verändern. 2026 ist der entscheidende Moment – stellen Sie die Weichen für morgen. Erkennen Sie Veränderungen früh und definieren Sie die Spielregeln für Ihr Unternehmen und nachhaltiges Wachstum neu. Der NIQ Insight Summit Switzerland liefert Orientierung und zeigt, wie Sie trotz schwierigem Umfeld wachsen können. In unserem exklusiven Event beleuchten wir unter anderem die sich wandelnden Konsumentenbedürfnisse, die Transformation von Handel und Shopper Journey oder den strategischen Einsatz von Künstlicher Intelligenz. Gemeinsam mit NIQ Expertinnen und Experten und weiteren führenden Marken und Händlern fokussieren wir uns auf zentrale Zukunftsthemen. In der Agenda finden Sie einen kleinen Vorgeschmack: NIQ Insight Summit Switzerland 2026 Agenda Welcoming & Registration 14:30 – 15:00 Intelligence that moves commerce. Find the next Opportunity 15:10 – 15:35 Philipp Berger, NIQ… -------------------------------------------------------------------------------- Title: ​​Konsumklima: Sinkflug vorerst gestoppt​ URL: https://develop.nielseniq.com/global/de/news-center/2026/konsumklima-sinkflug-vorerst-gestoppt/ Type: News Center Post Published: 2026-05-22T06:00:00+00:00 Modified: 2026-05-25T14:22:28+00:00 Description: Das Konsumklima in Deutschland verschlechtert sich weiter durch wirtschaftliche Unsicherheit und Kaufzur�ckhaltung. Content: Nürnberg, 22. Mai 2026 – Die Verbraucherstimmung gibt in diesem Monat nicht weiter nach und erholt sich moderat um 3,3 Punkte. Nichtsdestotrotz liegt der Indikator nach den Erwartungen der Verbraucher für Juni bei -29,3 Punkten (Vormonat revidiert: 33,1 Punkte) und damit vergleichsweise niedrig. Die Einkommenserwartungen, die sich mit Beginn des Irankrieges deutlich eingetrübt hatten, fallen aktuell merklich positiver aus als im April. Die Anschaffungsneigung bleibt trotz leichtem Anstieg weiter verhalten und die Sparneigung ist erneut leicht rückläufig. Dies zeigen die aktuellen Ergebnisse des NIM Konsumklimas powered by GfK.  Deutliche Erholung der Einkommenserwartungen  Die Einkommenserwartungen der Verbraucher, die zuletzt signifikant eingebrochen waren, erholen sich in diesem Monat spürbar und liegen nun bei -13,0 Punkten. Dies ist ein Plus von 11,4 Punkten im Vergleich zum Vormonat. Da der Konflikt im Nahen Osten bislang nicht weiter eskaliert ist, scheint ein Teil der geopolitischen Unsicherheit inzwischen in den Erwartungen der Verbraucher eingepreist zu sein. Gleichzeitig deuten politische Signale auf mögliche Entlastungsmaßnahmen hin. Dies dürfte dazu beigetragen haben, dass sich die Einkommenserwartungen der privaten Haushalte aufgehellt haben. Insgesamt bleibt der Indikator im Vergleich zum Vor-Krisen-Niveau jedoch deutlich im pessimistischen Bereich.  „Die Verbraucherstimmung beendet, zumindest für den Moment, ihren Sinkflug und erholt sich in diesem Monat wieder etwas“, erklärt Rolf Bürkl, Head of Consumer Climate beim NIM. „Neben den deutlich verbesserten Einkommensaussichten stützen eine rückläufige Sparneigung sowie eine leicht zunehmende Anschaffungsneigung derzeit das Konsumklima. Die Belastungen durch den Konflikt im Nahen Osten bleiben aber in der Grundtendenz bestehen und sind im Konsumklima weiterhin sichtbar.“ Anschaffungsneigung bleibt verhalten   Die Anschaffungsneigung verbessert sich um 1,2 Punkte im Vergleich zum letzten Monat und liegt nun bei -13,2 Punkten. Der Indikator, der… -------------------------------------------------------------------------------- Title: Evolve app privacy notice URL: https://develop.nielseniq.com/global/en/legal/evolve-app-privacy-notice/ Type: Legal Page Published: 2026-05-22T00:56:56+00:00 Modified: 2026-05-26T18:29:53+00:00 Description: Leverage detailed consumer data insights from NielsenIQ to drive smarter decisions and accelerate business growth. Content: Evolve app privacy notice Please select your panel and language: AskGfK Austria Datenschutzhinweise (Version: 1.00, 20.03.2018)  Wie wir Ihre personenbezogenen Daten schützen Ihre personenbezogenen Daten gehören Ihnen! Sie haben das Recht zu erfahren, wer welche Arten von personenbezogenen Daten über Sie erhebt und wie diese Daten genutzt werden. GfK Austria GmbH („GfK“, „wir“, „uns“, „unser/e“) ist für die Verarbeitung der personenbezogenen Daten von Teilnehmern („Sie“, „Ihr/e“, „Panel-Teilnehmer“) am askgfk Onlinepanel (das „Panel“) verantwortlich. GfK ist Teil einer globalen Organisation (die „GfK-Gruppe“), bestehend aus mehreren Unternehmen innerhalb und außerhalb der Europäischen Union. Wir verarbeiten Ihre personenbezogenen Daten gemäß dieser Datenschutzrichtlinie in Übereinstimmung mit den Bestimmungen der Einwilligungserklärung. Unsere Verarbeitung Ihrer personenbezogenen Daten Ganz allgemein gesprochen studieren wir als Marktforschungsunternehmen die Einstellungen von Menschen zu Produkten und Marken sowie das Konsum- und Kaufverhalten insgesamt. Wir legen die Ergebnisse unserer Studien unseren Auftraggebern in einer Form vor, die eine persönliche Erkennung Ihrer Person nicht zulässt. Personenbezogene Daten, die Sie uns mitteilen, wenn Sie sich zur Teilnahme am Panel anmelden, werden streng von anderen Daten, die wir im Verlauf von Marktforschungsaktivitäten über Sie erheben, getrennt. Wir speichern Ihre personenbezogenen Daten nur so lange, wie dies erforderlich ist, um den Zweck des Panels zu erfüllen.… -------------------------------------------------------------------------------- Title: ​​​​Consumer confidence up two points in May to -23​  URL: https://develop.nielseniq.com/global/en/news-center/2026/consumer-confidence-up-two-points-in-may-to-23/ Type: News Center Post Published: 2026-05-21T23:01:00+00:00 Modified: 2026-06-02T15:54:34+00:00 Description: Consumer confidence declined in February amid rising concerns over inflation and household finances. Content: A slightly improved mood in May but clear challenges ahead    London, May 22nd, 2026 – GfK’s long-running Consumer Confidence Index increased two points to -23 in May. Four measures were up and one was down, compared to last month’s announcement. These are the current findings of the GfK Consumer Confidence Barometer (CCB) powered by NIM. The CCB has been published jointly by GfK and the Nuremberg Institute for Market Decisions (NIM), the founder of GfK, since October 2023.  Neil Bellamy, Consumer Insights Director at GfK, an NIQ Company, says: “Consumers appear to be in a more generous mood in May, with a two-point increase in the headline score and improving perceptions of both personal finances and the wider economy.  In contrast, there is a drop in major purchase intentions, with this measure down two points to -20 in May, its lowest level since January 2025. Key income groups are recording more worrying major purchase scores. For those earning £14,500 to £24,999, for example, the May score is -33, a 19-point fall below the -14 seen in April. Similarly, there is also a steep fall within the average household income group (£35,000 to £49,999), with a 10-point drop from -17 to -27. Clearly, for specific groups of consumers, the impact of cost-of-living pressures are acute. Moreover, our savings measure – down by the unusually high amount of 10 points –… -------------------------------------------------------------------------------- Title: Brand Trust & AI: Recalibrating Consumer Purchase Decisions  URL: https://develop.nielseniq.com/global/en/events/2026/brand-trust-ai-recalibrating-consumer-purchase-decisions/ Type: Event Published: 2026-05-21T16:13:51+00:00 Modified: 2026-05-25T15:25:29+00:00 Description: Vietnam FMCG 2026 insights: decode consumer shifts, retail dynamics and how data powers smarter decisions to drive confident, sustainable growth. Content: Event Brand Trust & AI: Recalibrating Consumer Purchase Decisions 11 June 2026 8 am - 12 pm The Reverie Saigon Hotel, 22-36 Nguyen Hue (Nguyen Hue Gate), Sai Gon ward, Ho Chi Minh city, Vietnam Register now What to expect from the event? In a world where unpredictability is the new normal, winning in FMCG requires more than speed, it demands clarity, discipline, and smarter decisions. Today’s consumers are spending with greater intent, carefully weighing value, availability, and price at every step. Brands that cannot keep pace risk losing relevance. This session brings a clear lens on what’s changing - and what to do next. We will decode how evolving consumer pressures and retail dynamics are reshaping Vietnam’s FMCG landscape, and where the real growth opportunities lie. At the heart of it is a critical truth: the power of data fuels the power of brands - turning insights into precise, confident actions. In an unpredictable environment, those who leverage data effectively can respond faster, communicate value stronger, and win more consistently. You’ll walk away with practical, actionable strategies to navigate 2026 with confidence - grounded in insights, built for impact. Beyond up-to-date insights, this is a space to exchange perspectives, challenge assumptions,… -------------------------------------------------------------------------------- Title: AI in Ecommerce & Agentic Commerce Solutions | NIQ URL: https://develop.nielseniq.com/global/kr/solutions/market-measurement/agentic-commerce/ Type: Solution Published: 2026-05-21T13:53:24+00:00 Modified: 2026-07-08T17:04:17+00:00 Description: Discover NIQ AI in ecommerce solutions & agentic commerce intelligence with trusted data, product discovery, measurement. Content: 에이전틱 커머스 NIQ는 에이전틱 커머스의 기반이 되는 인텔리전스 인프라를 구축하고 있습니다. 신뢰할 수 있는 데이터, 객관적인 측정, 실제 환경에서의 검증을 바탕으로 AI 기반의 제품 탐색, 의사 결정 및 구매 과정을 지원합니다. 전문가와 상담하기 AI는 글로벌 커머스의 운영 기반이 되고 있습니다 NIQ는 이러한 시스템의 기반이 되는 인텔리전스가 정확하고 완전하며, 소비자의 구매 방식, 이용 가능한 제품, 시장의 운영 방식을 반영하는 실제 행동에 근거하도록 보장합니다. 그러나 업계 전반에 걸쳐 이러한 변화를 뒷받침하는 데 필요한 데이터와 측정 기준은 여전히 불완전합니다. 제품 데이터는 일관성이 없고, 실제 구매 행동은 파편화되어 있으며, 재고 신호는 신뢰할 수 없고, 측정 기준은 객관성이 부족합니다. 이러한 격차는 AI 기반 커머스의 정확성, 신뢰도 및 확장성을 제한하며, 제품이 제대로 노출되고 추천될지, 아니면 완전히 간과될지를 결정짓는 요인이 될 수 있습니다. NIQ 커머스 랩 소개 NIQ 커머스 랩(NIQ Commerce Lab)은 NIQ의 AI 전략 핵심 축인 '커머스 인텔리전스(Commerce Intelligence)'를 발전시킬 것입니다. 커머스 인텔리전스는 시장 형성에 영향을 미치는 모든 신호(제품, 소비자, 소매업체 데이터)를 통합하여, 복잡한 역학을 이해하고 이전에는 불가능했던 AI 기반 의사결정을 가능하게 하는 NIQ의 접근 방식입니다. 이러한 기능들은 AI 시스템이 근사치에서 정밀도로 나아갈 수 있도록 하는 인텔리전스 계층을 형성하도록 설계되었습니다. NIQ는 커머스 랩을 통해 커머스 인텔리전스를 대규모로 실현하는 데 필요한 다음과 같은 6가지 상호 연결된 기회를 다룰 예정입니다: 선호도 인텔리전스(Preference Intelligence): 소비자가 원하는 바를 파악 제품… -------------------------------------------------------------------------------- Title: ​​Der neue Gatekeeper beim Einkauf: die KI entscheidet zunehmend mit ​​ URL: https://develop.nielseniq.com/global/de/news-center/2026/der-neue-gatekeeper-beim-einkauf-die-ki-entscheidet-zunehmend-mit/ Type: News Center Post Published: 2026-05-21T08:00:00+00:00 Modified: 2026-05-26T18:07:55+00:00 Description: Optimize pricing and promotions with expert strategies to boost profits and sales performance with NielsenIQ now. Content: NIQ-Daten zu KI beim Einkaufs- und Rechercheverhalten  Nürnberg, 21. Mai 2026 – Ob neuer Laptop, Smartwatch oder Spielekonsole: Wer heute vor einer größeren Anschaffung steht, vergleicht nicht mehr nur Preise auf den entsprechenden Internetportalen oder liest Kundenbewertungen. Immer häufiger wird auch generative KI zum Einkaufsberater. In Deutschland nutzen bereits 8 Prozent der Online-Recherchierenden AI Search, also Anwendungen wie ChatGPT oder Gemini, um sich vor dem Kauf eines neuen Produkts zu informieren.  Besonders stark ist die KI-Nutzung laut NIQ-Daten in erklärungsbedürftigen oder teureren Produktkategorien bei denen der Kaufentscheidungsprozess der Verbraucher ohnehin bereits komplexer ist. Zum Beispiel bei mobilen Computern, Spielekonsolen und Wearables wie Smartwatches oder Fitness-Trackern liegt der Anteil der KI-gestützten Online-Recherche jeweils bei 13 Prozent. Bei Tablets sind es 12 Prozent, bei Haarstyling-Geräten und Fernsehgeräten jeweils 9 Prozent.  „Gerade bei komplexeren oder teureren Anschaffungen beobachten wir, dass Konsumenten KI zunehmend wie einen persönlichen Einkaufsberater nutzen“, erklärt Julia Kalkowski, Expertin für technische Konsumgüter bei NIQ. „Viele lassen sich Produkte vergleichen, Unterschiede erklären oder passende Angebote zusammenstellen.“  ChatGPT dominiert die KI-Produktsuche   In der KI-gestützten Produktsuche liegt ChatGPT vorn: 84 Prozent der Nutzer von AI Search im Tech & Durables Bereich greifen auf die Plattform zurück. Mit Abstand folgt die Gemini App (22 Prozent. Andere KI-Angebote wie Copilot, Perplexity oder Meta AI spielen bislang eine… -------------------------------------------------------------------------------- Title: El gasto total en bienes de gran consumo creció un 5,6% en el primer trimestre de este año, según NIQ   URL: https://develop.nielseniq.com/global/es-eu/news-center/2026/el-gasto-total-en-bienes-de-gran-consumo-crecio-un-56-en-el-primer-trimestre-de-este-ano-segun-niq/ Type: News Center Post Published: 2026-05-21T08:00:00+00:00 Modified: 2026-05-20T16:29:52+00:00 Description: A pesar de que en este periodo comenzaron las tensiones geopolíticas, no se han observado alzas significativas de precio, aunque sí un pico de acaparamiento.      Madrid, 21 de mayo de 2026. El sector del gran consumo en nuestro país continúa con… Content: A pesar de que en este periodo comenzaron las tensiones geopolíticas, no se han observado alzas significativas de precio, aunque sí un pico de acaparamiento.      Madrid, 21 de mayo de 2026. El sector del gran consumo en nuestro país continúa con la senda de crecimiento registrada en los últimos años y así las ventas en las cestas de la compra españolas en el primer trimestre de 2026 se incrementaron un 5,6% frente al mismo periodo del año anterior, favorecidas por la demanda que se elevó un 2,3%, mientras que el precio promedio alcanzó una subida del 3,2%, según El Observatorio del Gran Consumo del primer trimestre, publicado por NIQ y que recoge los datos reales de venta en todos los canales (hipermercados, supermercados, tiendas tradicionales, especialistas, perfumerías, estaciones de servicio y el canal online) en España.  Este dinamismo del primer trimestre viene explicado por la continuación en la tendencia adoptada por los consumidores de comprar con más frecuencia, en concreto un 10,1% más de actos de compra respecto a cierre de marzo del año pasado, aunque con menos unidades en la cesta, que ve como descienden en un 6,8%.  Como hecho coyuntural relevante ocurrido en este trimestre hay que mencionar el inicio de la tensión geopolítica (el 28 de febrero) y aunque eso ha provocado una subida en el IPC, aún no se ha reflejado su impacto en los… -------------------------------------------------------------------------------- Title: The Adaptive Paradigm: Competing in an Inflationary and AI-Powered Marketplace URL: https://develop.nielseniq.com/global/en/events/2026/the-adaptive-paradigm-competing-in-an-inflationary-and-ai-powered-marketplace/ Type: Event Published: 2026-05-20T20:47:16+00:00 Modified: 2026-05-25T15:10:48+00:00 Description: Explore how inflation is reshaping Filipino consumers and learn data-driven, AI-powered strategies to optimize pricing, promotions, and growth in 2026. Content: Event The Adaptive Paradigm: Competing in an Inflationary and AI-Powered Marketplace Thursday, 25 June 2026 8:30 am-12 pm 7/F Ballroom, Marco Polo Hotel, Meralco Avenue and Sapphire Rd, Ortigas Centre, Pasig City, Philippines. Register now What to expect from the event? In the Philippines, inflation isn’t just a headline - it’s reshaping how consumers spend, switch, and prioritize. Essentials take center stage; brand loyalty is tested, and every peso matters more than ever. For FMCG players, the challenge is clear: protect growth while navigating shrinking wallets and rising costs. This event takes you directly into that reality. Starting with the latest Philippines 2026: Market & Consumer Outlook, we decode how inflation is changing Filipino consumer behavior, and what it means for demand, value perception, and brand choice. But insight alone isn’t enough. How do you truly adapt when shoppers trade down, delay purchases, or seek promotions more aggressively? Through practical perspectives, explore how to optimize pricing, promotions, balancing competitiveness with profitability. Learn how leading players are using store-level data and machine learning to identify real volume drivers, refine timing, and maximize ROI in a highly price-sensitive market. As volatility becomes the norm, agility becomes your edge. Discover how AI enables… -------------------------------------------------------------------------------- Title: Digital Advisory Council Italy 17° edizione | NIQ URL: https://develop.nielseniq.com/global/en/events/2026/niq-digital-advisory-council-17-edizione-2026/ Type: Event Published: 2026-05-20T13:32:23+00:00 Modified: 2026-06-12T10:42:03+00:00 Description: Pronto a rivoluzionare il tuo e-commerce? Partecipa all'edizione 2026 del Digital Advisory Council di NIQ il prossimo 16 giugno Content: NIQ Digital Advisory Council Italy 17° Edizione 2026 Martedì 16 giugno, ore 9:30 NIQ Office - Via Tortona 33, Milano  Registrati subito In un contesto in cui l’eCommerce evolve verso piattaforme sempre più orientate alla ricerca e alla decisione, le aziende devono ripensare il proprio approccio al canale online.Non basta più leggere la performance del digital shelf: è necessario integrare dati retail, shopper insight e product intelligence per guidare assortimento, visibilità e crescita. Questi temi saranno al centro della XVII edizione del Digital Advisory Council, promossa da NielsenIQ, in programma martedì 16 giugno 2026, a partire nella sede NIQ di Via Tortona 33, Milano. L’iniziativa rappresenta un momento di confronto riservato dedicato a chi sta guidando la crescita del canale online, offrendo una prospettiva aggiornata sull’evoluzione dell’eCommerce e le principali leve per il category management digitale. Nel corso dell’incontro avremo il piacere di ospitare: Guillaume Coudry, NIQ Western Europe eCommerce Leader di NIQ, che condividerà una lettura internazionale del mercato e delle aree di accelerazione per il contesto italiano Chryssa Asmatzi, NIQ CATMAN Trainer Senior Manager di NIQ, che approfondirà il ruolo sempre più strategico degli attributi di prodotto nella gestione delle categorie online. Roberto Liscia, Presidente NetComm con un… -------------------------------------------------------------------------------- Title: Rising costs and rain hold down hospitality spending in April URL: https://develop.nielseniq.com/global/en/news-center/2026/rising-costs-and-rain-hold-down-hospitality-spending-in-april/ Type: News Center Post Published: 2026-05-20T08:00:00+00:00 Modified: 2026-05-25T21:17:41+00:00 Description: Dismal weather and cautious spending stunted managed hospitality groups’ growth in February, the latest NIQ RSM Hospitality Business Tracker reveals. Content: Groups’ like-for-like sales slip 0.4% from April 2025    Restaurants’ sales edge up 0.1%, pubs drop 0.2%  New openings not enough for real-terms growth  Britain’s leading hospitality groups saw like-for-like sales fall by 0.4% in April as consumers tightened their spending, the latest NIQ RSM Hospitality Business Tracker reveals. It is the third month of negative growth out of four for the Tracker, which is produced by NIQ, powered by CGA intelligence, in association with RSM. It continues a challenging start to 2026 for managed groups, with businesses and individuals alike facing relentless pressure on costs.  Restaurants and pubs flat, bars sharply down  The restaurant and pub sectors were both broadly flat in April, the Tracker shows. Restaurants’ sales were 0.1% ahead of the same month in 2025—a marked downturn from March, when they achieved growth of 2.5%—while pubs’ sales fell by 0.2%.   This is the first negative month for pubs since the start of last year, reflecting tough comparisons with a sunny and warm April in 2025. Cooler and wetter weather left pub gardens and terraces in some parts of the country empty last month, including over the crucial Easter weekend.  Meanwhile the bar sector continued a long run of soft trading, with like-for-like sales dropping by 5.8% to make April the weakest month since October. Recent bar closures from operators including Revolution and Brewdog have highlighted the heavy pressure… -------------------------------------------------------------------------------- Title: Contract caterers cook up double-digit growth in strong first quarter of 2026 URL: https://develop.nielseniq.com/global/en/news-center/2026/contract-caterers-cook-up-double-digit-growth-in-strong-first-quarter-of-2026/ Type: News Center Post Published: 2026-05-19T09:00:00+00:00 Modified: 2026-05-18T14:54:48+00:00 Description: Britain’s leading contract caterers have started 2026 with inflation-beating sales growth, the latest Contract Catering Tracker reveals. Content: Britain’s leading contract caterers have started 2026 with inflation-beating sales growth, the latest Contract Catering Tracker reveals.  The Tracker, which is produced by NIQ, powered by CGA intelligence, and supported by Bidfood and UKHospitality, shows sales from January to March were 10.5% ahead of the same period in 2025—more than three times the country’s rate of inflation during that period.   It continues momentum from a very strong 2025, in which contract caterers achieved year-growth above 8% in all four quarters. Leading groups have now increased sales year-on-year in every quarter since mid-2021, when venues were reopening after COVID-19 restrictions. Groups’ MAT growth—for sales over the last 12 months compared to the prior 12 months—now stands at 10.7%.   The Contract Catering Tracker shows first-quarter growth was partly driven by a 4.0% increase in the number of outlets served by Britain’s leading operators between March 2025 and March 2026. However, the majority of the increase was organic, with sales rising sharply at many of contract caterers’ sites in the private and public sectors.  The Contract Catering Tracker from NIQ, Bidfood and UKHospitality aggregates sales from leading operators to provide quarterly reports with year-on-year analysis. It offers businesses a valuable benchmarking tool to measure performance across various metrics and market groupings, and participants in the Tracker receive additional analysis in return for their contributions.   Karl Chessell, director - hospitality operators and food, EMEA at NIQ, said: “Contract catering has been a hugely impressive success story in recent years, and 16… -------------------------------------------------------------------------------- Title: Umsatz im österreichischen Lebensmittel- und Drogeriefachhandel wächst auf 32,1 Milliarden Euro URL: https://develop.nielseniq.com/global/de/news-center/2026/umsatz-im-osterreichischen-lebensmittel-und-drogeriefachhandel-wachst-auf-321-milliarden-euro-geschaftsanzahl/ Type: News Center Post Published: 2026-05-19T07:47:39+00:00 Modified: 2026-05-25T16:56:35+00:00 Description: Learn about the growth in AT consumer shopping habits in 2025, highlighting key figures in food retail and drugstore sectors. Content: NielsenIQ Strukturdaten für Österreich Wien, 19. Mai 2026 – Die österreichischen KonsumentInnen gaben im Jahr 2025 32,1 Milliarden Euro für Produkte des täglichen Bedarfs in Lebensmittel- und Drogeriegeschäften aus. Dies wurde bei der jährlichen Strukturdatenerhebung von NielsenIQ, der „Volkszählung im Lebensmitteleinzel- und Drogeriefachhandel“, konstatiert. In absoluten Zahlen entspricht diese Entwicklung einem Plus von 0,9 Milliarden Euro (+3,1 Prozent) im Vergleich zum Jahr 2024. Der Lebensmitteleinzelhandel (LEH) und Drogeriefachhandel (DFH) setzt 2025 32,1 Milliarden Euro um Die Anzahl der Geschäfte im LEH bleibt weiterhin rückläufig Verbrauchermärkte (>1.000 Quadratmeter Verkaufsfläche) treiben das Wachstum im LEH Der DFH entwickelt sich dynamischer und erreicht 2,8 Millarden Euro Umsatz Im Rahmen der jährlichen Strukturdatenerhebung für den österreichischen Lebensmitteleinzel- und Drogeriefachhandel, erhebt NielsenIQ einmal im Jahr umfangreiche Informationen zu Kennzahlen wie beispielsweise Umsatz, Standorten und Verkaufsflächen der teilnehmenden Handelsorganisationen. Daraus ergibt sich für das Jahr 2025 das Bild, dass der österreichische Totalmarkt, bestehend aus dem Lebensmitteleinzelhandel inklusive Diskonter (LEH inkl. H/L) sowie dem Drogeriefachhandel (DFH), ein nominales Wachstum von 3,1 Prozent verzeichnete. Im selben Zeitraum betrug die Inflationsrate in Österreich laut Statistik Austria 3,6 Prozent. Damit blieb die Branchenentwicklung unterhalb der Teuerungsrate, was inflationsbereinigt einem leichten realen Rückgang entspricht. Marktanteile für das Gesamtjahr 2025 vs. 2024… -------------------------------------------------------------------------------- Title: Linkontro 2026 – In un contesto di bassa fedeltà, ogni visita è un momento competitivo: a vincere la precisione assortimentale   URL: https://develop.nielseniq.com/global/it/news-center/2026/linkontro-2026-in-un-contesto-di-bassa-fedelta-ogni-visita-e-un-momento-competitivo-a-vincere-la-precisione-assortimentale/ Type: News Center Post Published: 2026-05-18T12:26:14+00:00 Modified: 2026-05-25T21:17:41+00:00 Description: I vincitori dell'11ª edizione saranno annunciati il 14 aprile negli Studi Rai di via Mecenate a Milano. Content: Assortimenti, fedeltà e coopetition: come industria e distribuzione possono costruire crescita duratura in un mercato che cambia Assortimenti sempre più ampi, scelte più selettive: lo shopper chiede rilevanza, non abbondanza La fedeltà non è più una rendita: nasce da assortimenti mirati, coerenza di formato e risposta puntuale alle shopping mission Cagliari, 16 maggio 2026 – Si è conclusa oggi l’edizione 2026 de Linkontro, l’evento di riferimento per il mondo del Largo Consumo organizzato da NielsenIQ, che ha riunito presso la storica sede Forte Village Resort di Santa Margherita di Pula (CA) i principali protagonisti di industria e distribuzione per tre giornate di confronto sui cambiamenti strutturali che stanno ridisegnando il mercato. Enzo Frasio, Amministratore Delegato di NielsenIQ Italia: “Lo scenario è più che mai complesso: tensioni geopolitiche, inflazione che si riaffaccia, tecnologie che rivoluzionano i modelli di business e consumi sempre più frammentati e mutevoli. Alcune aziende reagiscono meglio di altre, e sono quelle che hanno avuto il coraggio di immaginare il futuro, pur nella fatica del presente, investendo nelle persone, nelle tecnologie, e che hanno coltivato la cultura d’impresa anche nei momenti di pressione. Sono quelle che non hanno visto nell’incertezza un muro, ma una base su cui costruire il futuro, in cui le… -------------------------------------------------------------------------------- Title: Oslo 2026 Spaceman and Shelf Insights URL: https://develop.nielseniq.com/global/en/events/2026/oslo-2026-spaceman-and-shelf-insights/ Type: Event Published: 2026-05-17T11:40:03+00:00 Modified: 2026-05-25T18:18:11+00:00 Description: Oslo 2026 Spaceman and Shelf Insights - NIQ: Explore shelf optimization and retail space insights at. Explore NIQ. Content: NIQ Strategic Analytics & Insights presents Spaceman and Shelf Insights Venue:  Scotsman, Karl Johans gate 35, Oslo Date: Wednesday, 10 June 2026  Time: 11:30 – 17:00h By Invite only Register now Welcome to a summer lunch and afternoon with the Spaceman team and peers from across the industry. Together, we’ll explore shelf elasticity, what happens when shelf dynamics shift, and products are added or removed, and how these changes impact performance. We’ll also look at how AI is transforming the way we generate and act on insights, unlocking smarter, faster ways to optimize shelves and drive in-store success. During the session, we will share key highlights from our roadmap, alongside a forward-looking perspective on what’s ahead for 2026 and beyond. In addition, we’ll present the latest consumer and shopper insights across the Nordics, with a special focus on Norway. We’ll close the day with a fun activity, followed by drinks and plenty of time for relaxed networking. Agenda 11:30 – 12:00 | Welcome & introduction – The Dynamic Shelf and why it matters 12:00 – 12:45 | Lunch 12:45 – 14:15 | Leveraging AI to gain shelf insights 14:15 – 14:30 | Networking break 14:30 – 15:00 | Roadmap highlights (2025–2026 and beyond) 15:00 – 15:30 | Market outlook – Nordics… -------------------------------------------------------------------------------- Title: AI in Ecommerce & Agentic Commerce Solutions | NIQ URL: https://develop.nielseniq.com/global/ja/solutions/market-measurement/agentic-commerce/ Type: Solution Published: 2026-05-16T00:39:23+00:00 Modified: 2026-05-21T15:03:41+00:00 Description: ??????? NIQ ??? agentic commerce ? ecommerce ???????? ???????? AI-??????? ? ???????? ????????? ?????. Content: エージェント型コマース NIQは、エージェント型コマースを支えるインテリジェンスインフラを構築しています。信頼性の高いデータ、客観的な測定、実世界での検証を通じて、AI主導の商品発見、意思決定、購買を推進します。 専門家にご相談ください AIはグローバルコマースの基盤となりつつあります NIQは、これらのシステムの基盤となるインテリジェンスが正確かつ完全であり、消費者の購買行動、入手可能な商品、市場の仕組みといった実世界の行動に基づいていることを保証します。 しかし業界全体を見渡すと、この変革を支えるために必要なデータや測定手法は依然として不完全なままです。商品データは一貫性を欠き、実世界の購買行動は断片的で、在庫状況のシグナルは信頼性が低く、測定には客観性が欠けています。こうしたギャップは、AI主導のコマースの精度、信頼性、拡張性を制限するだけでなく、商品が適切に表示され、推奨されるか、あるいは完全に見過ごされてしまうかを左右する要因となり得ます。 NIQコマースラボのご紹介 NIQ Commerce Labは、NIQのAI戦略の中核をなす「コマース・インテリジェンス」を推進します。 コマース・インテリジェンスとは、市場を形作るあらゆるシグナル（製品、消費者、小売業者のデータ）を統合し、複雑なダイナミクスを理解し、これまで実現不可能だったAI主導の意思決定を可能にするNIQ独自のアプローチです。 これらの機能を組み合わせることで、AIシステムが「近似」から「精度」へと進化することを可能にするインテリジェンス層を形成するよう設計されています。 NIQはCommerce Labを通じて、Commerce Intelligenceを大規模に実現するために必要な、相互に関連する6つの機会に取り組んでいきます。それらは以下の通りです： プレファレンス・インテリジェンス：消費者が何を求めているかを理解する プロダクト・インテリジェンス：製品が正確に表現されるようにする 在庫インテリジェンス：レコメンデーションと実世界の在庫を連携させる 購入検証：実際に購入された商品の確認 チャネル測定：客観的なパフォーマンスとROIの確立 最適化インテリジェンス：継続的な改善を実現する NIQの強み グローバル規模でコマース・インテリジェンスを構築するために必要なデータインフラ、小売業者とのネットワーク、そして中立性を兼ね備えている企業は他にありません。 独自のデータインフラ NIQは、商取引が行われるほぼすべての国にある数千の小売業者からPOS取引データを取り込むデータパイプラインを運用しています。これは、関連する時間軸内において、いかなるプラットフォーム、小売業者、新規参入者も再現できない技術資産です。 大規模な構造化商品知識 NIQの製品カタログは、2億2,000万点のユニークな商品アイテムを網羅し、90億の属性情報で強化されています。これらは、継続的に稼働する数千のAIモデルによって生成・維持されています。これは、AIエージェントが消費者の意図を特定の商品に紐付けるために不可欠なシステムです。 クローズドループ測定 NIQは、プラットフォーム、チャネル、小売業者を横断する行動データを、検証済みの購入結果と結びつけます。これは、この業界が機能するために不可欠な測定インフラであり、取引に商業的利害関係を持つプラットフォームでは、これを信頼性を持って提供することはできません。 中立かつ優位性のあるテクノロジーパートナー 小売事業、広告プラットフォーム、チャネル間の競合を持たない独立した第三者として、NIQは市場が必要とするデータを参加者が信頼して預けられる唯一のインフラプロバイダーです。 NIQの強み グローバル規模でコマース・インテリジェンスを構築するために必要なデータインフラ、小売業者との関係、そして中立性を兼ね備えている企業は、他にありません。 独自のデータインフラ NIQは、商取引が行われるほぼすべての国において、数千の小売業者からPOS取引データを取り込むデータパイプラインを運用しています。これは、関連する時間軸内において、いかなるプラットフォーム、小売業者、あるいは新規参入者によっても再現不可能な技術資産です。 構造化された商品知識 NIQの商品カタログは、2億2,000万点のユニークな商品アイテムを網羅し、90億の属性情報で強化されています。これらは、継続的に稼働する数千のAIモデルによって生成・維持されています。これは、AIエージェントが消費者の意図を特定の商品に紐付けるために不可欠なシステムです。 クローズドループ測定 標準 NIQは、プラットフォーム、チャネル、小売業者を横断する行動データを、検証済みの購入結果と結びつけます。これは、この業界が機能するために不可欠な測定インフラであり、取引に商業的利害関係を持つプラットフォームでは、これを信頼性を持って提供することはできません。 中立的なテクノロジーパートナー 小売事業、広告プラットフォーム、チャネル間の競合を持たない独立した第三者として、NIQは市場が必要とするデータを参加者が信頼して預けられる唯一のインフラプロバイダーです。 コマースの次なる段階を実現 AIが購買決定に影響を与え、実行するようになるにつれ、データは信頼の基盤となります。 NIQコマースラボは、以下の役割を果たすインテリジェンスインフラとして機能します： 新たなコマースのシグナルや意思決定要因を特定する コマース向けの新たなデータおよび測定機能の開発 パイロットプログラムを実施し、主体的な購買行動を解明する AIおよびコマースのエコシステム全体で連携し、加速を図る AIコマースのための新たな業界標準を確立する 成長を牽引するインテリジェンス NIQは、組織が市場を理解し、ビジネス全体にわたる機会を捉えて行動できるよう支援します。当社のソリューションは、以下の5つの主要分野において、インサイトと実行を結びつけます： オムニチャネル測定 業界で最も包括的な小売測定ソリューションを活用し、実店舗とオンラインチャネルを横断した市場パフォーマンスを把握します。 消費者行動とインサイト 消費者がどのように考え、買い物し、意思決定を行うかを解明し、購買行動の背後にある動機を明らかにします。 イノベーション・インテリジェンス コンセプトテスト、予測分析、および予測インサイトを通じて、成功する製品イノベーションを形作ります。 ブランド・メディア データ駆動型の知見を活用し、ブランド戦略、広告効果、マーケティング投資を最適化します。 アナリティクス＆アクティベーション 予測分析と意思決定ツールを活用し、よりスマートな価格設定、プロモーション、流通、および実行を推進します。 これらすべての機能により、知見を成長へと転換します。 NIQ、AI主導型コマースのためのデータおよび測定基盤を構築する「Commerce Lab」を立ち上げ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla aliquam ligula eu euismod sodales. Nam tristique aliquet sapien, vel vulputate magna dignissim eget. Pellentesque sodales enim arcu. Donec ultrices vel velit vel vehicula. Mauris facilisis suscipit ante. Integer et sapien pharetra, faucibus libero quis, blandit tellus. Aenean id purus eu magna auctor varius a nec turpis. 続きを読む NIQ、Commerce Labを立ち上げ AIはグローバルコマースの基盤となりつつあります。Commerce Labは、その背後にある知見を提供します。 プレスリリースを読む 関連インサイト よくある質問 エージェント型コマースとは？ エージェント型コマースとは、消費者や企業の代わりに商品を探索し、選択肢を評価し、購買決定を下す、あるいはそれに影響を与えることができる、AI駆動型のシステムやエージェントを指します。これは、手動による検索や閲覧から、自動化された意図主導型のコマース体験への移行を表しています。 コマース・インテリジェンスとは何ですか？ コマース・インテリジェンスとは、市場を形成するあらゆるシグナル（製品、消費者、小売業者のデータ）を統合し、複雑なダイナミクスを理解して、これまで実現不可能だったAI主導の意思決定を可能にする、NIQの新しいアプローチです。 これには、業界でしばしば「エージェント型コマース」と呼ばれる概念が含まれますが、その範囲はクイックコマース、ソーシャルコマース、その他の新興チャネルにまで及びます。これらのチャネルでは、AIが製品の発見、評価、購入の方法を形作る共通の基盤となりつつあります。 AI主導型コマースは、従来のEコマースとどう異なるのでしょうか？ AI主導型、あるいは「エージェント型コマース」においては、AIシステムやエージェントが、商品の発見、選択、購入の意思決定にますます影響を与えたり、実行したりするようになっています。これにより、消費者がブランドやプラットフォームと関わる方法が変わり、検索や閲覧から、自動化された意図主導型のレコメンデーションや取引へと移行しています。 NIQコマース・インテリジェンス・ラボは、コマース・インテリジェンス・ラボを通じてどのような課題を解決しているのでしょうか？ NIQは、この変革を推進する一連の相互連携したインテリジェンス機能の機会を推進しています： 嗜好インテリジェンス： 消費者が誰であり、何を求めているかを理解する プロダクト・インテリジェンス：商品が適切に提示され、発見されやすい状態を確保する 在庫インテリジェンス：レコメンデーションと在庫・フルフィルメントを連携させる 購入検証：チャネルを横断して購入された商品を検証する チャネル測定：パフォーマンスとROIの基準を確立する 最適化インテリジェンス：コマースのライフサイクル全体にわたる継続的な改善を実現する なぜAI主導のコマースには新たな測定基準が必要なのか？ AIシステムが取引に影響を与え、実行し始めるにつれ、従来のデジタル指標だけではもはや不十分です。経営意思決定者は、新たなチャネルに予算や注力を移す前に、パフォーマンスを理解し、ROIを検証し、プラットフォームやチャネルを横断して結果を比較するために、客観的な第三者による測定を必要としています。これなしでは、AI主導型コマースの導入は限定的なものにとどまるでしょう。 NIQはどのようにAI主導型コマースを実現するのか？ NIQは、以下を提供することでAI主導のコマースを実現します： 実世界の取引データ 人口統計や行動と連動した深い消費者インサイト ユーザーの意図に正確にマッチングさせるための豊富な商品データと属性 独立した第三者による測定およびROI検証 これらの機能により、AIシステムが正確かつ完全で信頼性の高い情報に基づいて動作することが保証されます。 NIQが他のデータやAIプロバイダーと異なる点はどこにあるのでしょうか？ グローバルな規模、グラウンドトゥルースの取引データ、深い消費者インサイト、そして独立した測定を兼ね備えている企業は他にありません。NIQは、コマースが実際にどのように機能しているかについて、中立的かつ信頼できる視点を提供します。これは、AIシステムを駆動し、エコシステム全体のパフォーマンスを検証するために不可欠です。 AI主導のコマースはビジネスにどのような影響を与えるのでしょうか？ AI主導のコマースは、まだ完全には理解されていない新たな方法で、消費者の購買プロセスを変えつつあります。現時点で分かっているのは、それが企業の以下の取り組みの在り方を変えるということです： 消費者にリーチし、影響を与える方法 製品の発見と品揃えの最適化 パフォーマンスとROIの測定 マーケティングおよびメディア費用の配分 AI主導の意思決定環境に適応した企業は、競争に勝ち抜き、成長するためのより有利な立場に立つことになるでしょう。 コマースの未来において、NIQの役割とは？ NIQは、AI主導のコマースを支える「コマース・インテリジェンス」の基盤を構築しています。NIQは、Commerce Intelligence Labおよびグローバルなデータ資産を通じて、AI主導の世界において、コマースがいかに測定、最適化、拡大されていくかを定義する一助となっています。 -------------------------------------------------------------------------------- Title: AI in Ecommerce & Agentic Commerce Solutions | NIQ URL: https://develop.nielseniq.com/global/ru/solutions/market-measurement/agentic-commerce/ Type: Solution Published: 2026-05-16T00:35:37+00:00 Modified: 2026-05-16T02:39:40+00:00 Description: Решения NIQ для agentic commerce и ecommerce помогают получать AI-инсайты и улучшать аналитику рынка. Content: Агентная коммерция NIQ создает интеллектуальную инфраструктуру, на которой основана агентская коммерция, — обеспечивая поиск продуктов, принятие решений и покупки на основе искусственного интеллекта с помощью надежных данных, объективных измерений и проверки в реальных условиях. Поговорите с экспертом ИИ становится операционным уровнем глобальной коммерции NIQ гарантирует, что аналитика, лежащая в основе этих систем, является точной, полной и основанной на реальном поведении — отражая то, как покупают потребители, какие продукты доступны и как функционируют рынки. Однако в отрасли данные и показатели, необходимые для поддержки этого сдвига, остаются неполными. Данные о продуктах несогласованны, реальные покупательские привычки фрагментированы, сигналы о наличии товаров ненадежны, а оценкам не хватает объективности. Эти пробелы ограничивают точность, доверие и масштабируемость коммерции на базе ИИ — и могут определять, будут ли продукты представлены, рекомендованы или полностью проигнорированы. Представляем NIQ Commerce Lab NIQ Commerce Lab будет развивать один из основных столпов стратегии NIQ в области ИИ: Commerce Intelligence. Commerce Intelligence — это подход NIQ, направленный на объединение всего спектра сигналов, формирующих рынок — данных о продуктах, потребителях и розничных продавцах — в единую систему, способную понимать сложную динамику и обеспечивать принятие решений на основе ИИ, которые ранее были недостижимы. В совокупности эти возможности призваны сформировать интеллектуальный слой, позволяющий системам ИИ перейти… -------------------------------------------------------------------------------- Title: AI in Ecommerce & Agentic Commerce Solutions | NIQ URL: https://develop.nielseniq.com/global/pt/solutions/market-measurement/agentic-commerce/ Type: Solution Published: 2026-05-16T00:33:13+00:00 Modified: 2026-05-16T02:24:55+00:00 Description: Descubra soluções de IA e agentic commerce da NIQ para ecommerce, medição de mercado e insights avançados. Content: Comércio Agente A NIQ está construindo a infraestrutura de inteligência da qual o comércio agencial depende — impulsionando a descoberta, a tomada de decisões e a compra de produtos orientadas por IA com dados confiáveis, medições objetivas e validação no mundo real. Fale com um especialista A IA está se tornando a camada operacional do comércio global A NIQ garante que a inteligência por trás desses sistemas seja precisa, completa e fundamentada no comportamento do mundo real — refletindo como os consumidores compram, quais produtos estão disponíveis e como os mercados operam. Em todo o setor, no entanto, os dados e as medições necessários para apoiar essa mudança permanecem incompletos. Os dados de produtos são inconsistentes, o comportamento de compra no mundo real é fragmentado, os sinais de disponibilidade não são confiáveis e as medições carecem de objetividade. Essas lacunas limitam a precisão, a confiança e a escalabilidade do comércio impulsionado por IA — e podem determinar se os produtos são representados, recomendados ou totalmente ignorados. Apresentando o NIQ Commerce Lab O NIQ Commerce Lab impulsionará um pilar central da estratégia de IA da NIQ: a Inteligência de Comércio. A Inteligência Comercial é a abordagem da NIQ para reunir toda… -------------------------------------------------------------------------------- Title: NIQ a Linkontro: meno italiani, più valore. Come cambiano consumi e famiglie   URL: https://develop.nielseniq.com/global/it/news-center/2026/niq-a-linkontro-meno-italiani-piu-valore-come-cambiano-consumi-e-famiglie/ Type: News Center Post Published: 2026-05-15T12:04:07+00:00 Modified: 2026-05-25T21:17:39+00:00 Description: NIQ a Linkontro: meno italiani, più valore. Come cambiano consumi e famiglie - NIQ: NIQ esplora. Scopri NIQ. Content: Natalità ai minimi (1,14 figli per donna) e popolazione in calo sotto i 55 milioni al 2050: meno volumi, più selettività dei consumi  Oltre il 37% delle famiglie è unipersonale e il 25% della popolazione ha più di 65 anni: cambia la struttura della domanda  Le famiglie senza figli guidano il valore, mentre quelle con figli concentrano la spesa nei bisogni essenziali  Benessere, tempo e tecnologia diventano i tre driver chiave dei consumi futuri  Milano, 15 maggio 2026 – In Italia diminuisce e invecchia la popolazione, ma cambiano soprattutto le famiglie e il modo di consumare. È questa la fotografia scattata dall’analisi presentata da Matteo Bonù, Food Industry Leader di NielsenIQ e Letizia Mencarini, Professoressa dell’Università Bocconi a Linkontro 2026, che integra dinamiche demografiche e comportamenti dei consumatori per interpretare il futuro del largo consumo.  Nel 2025, l’Italia segna nuovi record demografici: la fecondità scende a 1,14 figli per donna, con 355 mila nascite, mentre l’età media al parto sale a 32,7 anni. Parallelamente cresce il numero di famiglie unipersonali, che raggiungono il 37,1% del totale, e aumenta l’incidenza della popolazione anziana, con 1 italiano su 4 over 65.   Un equilibrio sempre più fragile, che si traduce anche in una riduzione della popolazione: dai 58,9 milioni del 2025 si scenderà i 55 milioni entro il 2050.   Demografia e consumi: meno volumi, più valore  Il cambiamento demografico ha un impatto diretto… -------------------------------------------------------------------------------- Title: NIQ a Linkontro: il 2026 nella Grande Distribuzione è l’anno delle scelte URL: https://develop.nielseniq.com/global/it/news-center/2026/niq-a-linkontro-il-2026-nella-grande-distribuzione-e-lanno-delle-scelte/ Type: News Center Post Published: 2026-05-15T08:07:22+00:00 Modified: 2026-05-25T21:17:38+00:00 Description: NIQ a Linkontro: il 2026 nella Grande Distribuzione è l’anno delle scelte - NIQ: NIQ analizza le sfide. Scopri NIQ. Content: In Italia, i consumi si mantengono solidi sul fronte del valore, ma diventano più frammentati, selettivi e guidati dalla ricerca di convenienza e qualità.  Nel 2025, il Totale Largo Consumo Confezionato raggiunge i 117,1 miliardi di euro, così ripartiti: 88,7 mld al Food & Beverage; 15,6 mld al Personal Care; 8 mld al Home Care; 4,8 mld al Pet.   Nei primi 4 mesi del 2026, il Totale Negozio (omnicanale) cresce a valore del +2,6%, con il Largo Consumo Confezionato (LCC) a +1,9%;  L’e‑commerce accelera a +13,6% a valore, mentre rallentano i Tech&Durables con un (-1,2%), segnale di una maggiore selettività degli acquisti.  Cagliari, 14 maggio 2026 – È in occasione de Linkontro, l’evento di riferimento in Italia per il mondo del Largo Consumo, che NielsenIQ fornisce una panoramica esaustiva dei consumi tricolore, in una fase di mercato solo apparentemente stabile. L’edizione del 2026 registra la presenza di quasi 700 manager e 245 aziende tra industria e grande distribuzione accolti nella storica location del convegno, ovvero il Forte Village Resort di Santa Margherita di Pula (CA).  L’appuntamento pone al centro della discussione uno dei settori portanti dell’economia italiana, il Largo Consumo che, nel contesto attuale, continua a rappresentare una voce prioritaria nel budget delle famiglie, pur all’interno di scelte sempre più attente e ponderate. Nei primi quattro mesi del 2026 (Gen-Apr), il mercato registra un trend positivo a valore che si riflette nel Totale Negozio (+2,6%) e del +1,9% del Largo Consumo Confezionato (LCC). Spicca l’e‑commerce con +13,6%, mentre dinamiche… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/tr/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-05-15T00:59:05+00:00 Modified: 2026-05-25T21:17:37+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: Baca pemberitahuan privasi NielsenIQ untuk. Explore NIQ. Content: NIQ Stratejik Analitik ve İçgörüler Gizlilik Bildirimi  Bu Gizlilik Bildirimi yeni anket katılımcıları için 15 Ekim 2025 itibaren  geçerldır.   Pazar araştırması çalışmamıza katılmayı kabul ettiğiniz için teşekkür ederiz. NielsenIQ, onlarca yıldır pazar ve tüketici içgörü araştırmalarında Global standartları belirlemektedir. İçgörülerimiz, nüfus temsili örneklemlere  dayanır ve müşterilerimizin (örneğin üreticiler, perakendeciler, medya şirketleri, kâr amacı gütmeyen kuruluşlar ve hükümetler) tüketicilerin ne izlediğini, neyi dinlediğini ve satın aldığı hakkında bilgi edinmesine yardımcı olur. Bu çalışmaya katılımınız, şirketlerin davranışlarınızı ve tercihlerinizi anlamalarına yardımcı olur ve bu da genellikle daha iyi tüketici ürünleri ve hizmetleri sunmalarına yardımcı olur.    Bu Gizlilik Bildirimi ("Bildirim"), veri sorumlusu olarak Nielsen Consumer LLC'nin ("NielsenIQ," "NIQ," "biz" veya "biz"), topladığımız Kişisel Bilgileri nasıl ele aldığını ve bu bilgiler üzerindeki sahip olabileceğiniz hakları tanımlar. Sizinle çevrimiçi ve çevrimdışı etkileşimlerimiz aracılığıyla web sitelerimiz veya sohbet botlarımız ("Platformlarımız") üzere, yüz yüze veya telefonla, işe alım çalışmalarımızın bir parçası olarak ve anket çalışmalarımıza ("Anketler") gönüllü katılımınız yoluyla veri topluyoruz. Bu Bildirim boyunca, sizi Anket "katılımcısı" olarak adlandırıyoruz. Anketlerimize katılmak her zaman gönüllüdür.   Bu Gizlilik Bildirimi ("Bildirim"), veri sorumlusu olarak Nielsen Consumer LLC'nin ("NielsenIQ", "NIQ", "biz" veya "bize") topladığımız Kişisel Bilgileri nasıl işlediğini ve bu bilgiler üzerindeki haklarınızı açıklamaktadır. Verilerinizi, araştırma kapsamında  toplama çabalarımızın bir parçası olarak web sitelerimiz veya chatbotlarımız ("Platformlarımız") aracılığıyla, şahsen veya telefonla gerçekleştirdiğimiz çevrimiçi ve çevrimdışı etkileşimlerimiz ve anket çalışmalarımıza ("Anketler") gönüllü katılımınız  sayesinde topluyoruz. Bu Bildirim boyunca sizden Anket "katılımcısı" olarak bahsedeceğiz. Anketlerimize katılım her zaman gönüllülük esasına dayanmaktadır.  NIQ, burada listelenen ve birlikte "NIQ Grubu"nu oluşturan şirketler grubuna aittir . Bu Bildirim, NielsenIQ'ya ait diğer ürün veya hizmetler için veya etkileşimde bulunabileceğiniz diğer üçüncü taraflar için geçerli değildir.    Bu Bildirimde "Kişisel Bilgi", kimliği belirli veya belirlenebilir (kimliği doğrudan veya dolaylı olarak tanımlayıcı referans yoluyla tespit edilebilen) gerçek kişilere ait her türlü bilgi anlamına gelir. Bu terim ayrıca "Kişisel Veriler" veya geçerli yasada tanımlanan benzer terimleri de kapsar.    "Hassas Kişisel Bilgiler" dediğimizde, , gerçek kişinin özel konularını açığa çıkaranve ve ifşa edilmesi halinde kimlik hırsızlığına, dolandırıcılığa veya bir kişiye ciddi zarar vermeye yol açabilecek Kişisel Bilgiler anlamına gelir. Bu terim ayrıca "Özel Nitelikli Kişisel Bilgileri" veya geçerli yasada tanımlanan benzer terimleri de kapsar.   __________________________________________________________________________________________________________  Kişisel Bilgilerin Toplama Anında Bildirim  Bu Toplama Bildirimi, gizlilik uygulamalarımız hakkında bazı önemli bilgiler sunar: topladığımız Kişisel Bilgi kategorileri; Kişisel Bilgileri nasıl edindiğiz, paylaştığımız ve muhafaza ettiğimiz; ve NIQ'ya Kişisel Bilgilerinizi paylaşımını nasıl durdurabileceğinizi açıklar.  Şeffaflık amacıyla, adınızı, adresinizi veya bize sağladığınız doğrudan tanımlanabilir bilgileri doğrudan pazarlama veya satış amacıyla kullanmadığımızı lütfen unutmayın. Bu tanımlanabilir bilgileri telepazarlamacılar ile asla paylaşmıyoruz ve ticari müşterilerimizin doğrudan pazarlama veya satış için kullanmalarına izin vermiyoruz.  Anketlerimiz aracılığıyla aşağıdaki Kişisel Bilgi kategorilerini (sizin "Anket Verileriniz") toplayabiliriz:  Adınız, doğum yılınız, telefon numaranız, ev adresiniz, e-posta adresiniz, mediyet durumunuz, yaşınız, hane büyüklüğünüz veya Facebook veya X gibi üçüncü taraf bir hizmetle Ankete katılmayı kabul ederseniz sosyal medya hesabınızda saklanan belirli profil bilgileri gibi veriler.  Davranış, Tercih ve Ticari Veriler.   "Davranış Verisi", ne zaman, neden veya nasıl yaptığınızı içerir; örneğin ne sıklıkla market alışverişi yaptığınız veya bilgisayarınızı, televizyonunuzu veya interneti ne sıklıkla kullandığınız gibi.   "Tercih Verisi", hangi kahvaltı kahvaltılık gevreğini satın aldığınız, hangi radyo istasyonlarını dinlediğiniz veya izlediğiniz ya da ziyaret ettiğiniz web siteleri gibi yaptığınız tercihler  anlamına gelir.   "Ticari Veriler", satın aldığınız, ilgi gösterdiğiniz veya geri bildirim verdiğiniz ürün veya hizmetler, ödeme yöntemleriniz ve satın alma gücünüz, fiyat hassasiyetiniz ve belirli ürün ve hizmetler için ödeme isteğinizdir.  Mesleki veya istihdamla ilgili Veriler, mesleğiniz , sektörünüz, unvanınız, gelir aralığınız ve eğitim geçmişiniz  gibi verilerInternet veya Diğer Elektronik Ağ Faliyet Verileri ziyaret ettiğiniz platformlarımızın sayfaları, her sayfayı görüntülemek için harcadığınız zaman, form alanı girişleri, IP adresi, anlık bildiri durumu, cihaz bilgileri, işletim sistemi ve sürüm, tarayıcı türü ve dili gibi internet veya diğer çerezlerle ilgili bilgiler gibiverileri.  Platformlarımıza ve Anketlerimize erişmek için kullandığınız cihaza atanan IP adresine göre şehiriniz, bölgeniz veya ülkeniz  gibi Yaklaşık Konum Verileri.  Duyusal, Ses, Elektronik, Görsel veya Benzer Etkileşim Verileri; sesli veya video kayıtlı odak/Fokus grubuna, yüz yüze veya çevrimiçi görüşmeye veya benzer toplantıya katılıyorsanız, veya göndermek, yüklemek veya iletmek istediğiniz fotoğraf, video veya görüntü gibi herhangi bir içerik veya materyal varsa.  Anket yanıtlarınızda ortaya çıkarsa siyasi görüşleriniz, dini veya felsefi inançlarınız, diyet kısıtlamalarınız veya sigara veya elektronik sigara kullanımı  gibi Hassas Kişisel Bilgiler.  Biyometrik veriler: Bazı araştırmalarda, açık rızanızla, bir düğmeye basmanız, bir nesneyi tutmanız veya bir video ya da görseli izlemeniz istendiğinde, web kameranız aracılığıyla göz hareketleriniz (göz izleme/eye‑tracking) ölçülebilir. Ölçülen göz hareketleri doğal göz hareketlerinizdir ve ek bir çaba gerektirmez. Yüzünüzün videosu kaydedilmez; gözlerinizin veya yüzünüzün görüntüleri alınmaz. Bireysel göz izleme verileri üçüncü taraflarla paylaşılmayacaktır.  İlgili yargı alanına bağlı olarak, göz hareketleri dünya çapında çeşitli gizlilik yasaları kapsamında biyometrik veri olarak değerlendirilebilir.  Biyometrik veri, bir bireyin biyometrik tanımlayıcılarına dayanan belirli kişisel bilgiler anlamına gelir. Göz izleme verileri belirli bir kişiyi tanımlamak için kullanılamasa da, bazı ülkelerde yine de ek yasal korumaya tabi olabilir. Birden fazla kişinin aynı içerikle etkileşime girerken ortak görüntüleme kalıplarını anlamak amacıyla göz hareketi verileri analiz edildiğinde, bu işleme bazı gizlilik yasaları kapsamında “biyometrik sınıflandırma” olarak kabul edilebilir. Bu işleme yalnızca toplulaştırılmış istatistiksel içgörüler üretmekle sınırlıdır. Bireyler hakkında herhangi bir karar verilmesine yol açmaz. Bu nedenle bireylerin hak ve özgürlükleri üzerinde olumsuz bir etkisi yoktur ve bireyler üzerinde herhangi bir olumsuz sonuç doğurmaz.  Göz izleme verileriniz, erişimi sınırlı güvenli sunucularda toplanacak ve saklanacaktır. Verileriniz yalnızca anonimleştirilmiş bir katılımcı koduyla ilişkilendirilecek ve kişisel olarak tanımlanabilir bilgilerinizden ayrı şekilde saklanacaktır. Biyometrik verileriniz, çalışmaya katılımınız tamamlandıktan sonra makul bir süre içinde, ancak bu süre hiçbir koşulda on iki (12) ayı aşmamak üzere kalıcı olarak silinecektir. Biyometrik verileriniz müşteri veya diğer üçüncü taraflarla bireysel düzeyde paylaşılmayacaktır. Müşterilerimize yalnızca toplulaştırılmış istatistiksel raporlar sunulur.  Koruma Alan Sınıflandırma Özellikleri  (ABD Eyalet veya Federal yasaları kapsamında), anket yanıtlarınızda ortaya çıkarsa, yaşınız, ırkınız, cinsiyetiniz, cinsel yöneliminiz veya medeni durumunuz gibi.  Finansal bilgiler: Araştırmamıza katılımınız karşılığında finansal bir ödül aktarabilmek için, biz veya görevlendirdiğimiz veri işleyenler banka bilgilerinizi talep edebiliriz.   Yukarıda listelenen Kişisel Bilgi kategorilerinden herhangi birine dayanarak, belirli ürün veya hizmet türlerini satın alma ilginizle ilgili çıkarımlar.   Emin olun, doğrudan tanımlanabilir kişisel verileriniz sizi hedef almak veya size satış yapmak için kullanılmaz, ayrıca müşterilerimizin bunu yapmasına izin vermiyoruz.  Toplama sırasında size aksi şekilde açıklanmadıkça (örneğin, müşterilerimize sesli veya video geri bildirim paylaşmaya rıza veriyorsanız) genellikle e-ticaret işletmeleri, yatırım şirketleri, tüketici markaları, medya şirketleri ve veri aracıları gibi müşterilerimize anonimleştirilmiş veya toplulaştırılmış veriler sağlariz; Reşit olmayanlarına (yerel  yasaların arasındaki yaş farklılıklarına bağlı olarak)  ait (anonimleştirilmiş) toplulaştırılmış bilgileri ancak ebeveynlerden veya vasilerden onay alındıktan sonra "satabilir" veya "paylaşabiliriz" (bu terimler geçerli yasalarda tanımlandığı gibi).  Gizlilik Hakları: Geçerli yasalara uygun olarak, Anket Verileriniz üzerinde belirli haklarınız olabilir ve veri işleme ve satışlarımıza onayınızı her zaman geri çekebilir veya geri çekebilirsiniz. Haklarınızı kullanmak için lütfen Gizlilik Haklarınız sayfasına geçin. Ayrıca, tercihlerinizi otomatik olarak ileten tarayıcı tabanlı bir sinyali etkinleştirmeyi seçebilirsiniz; örneğin Küresel Gizlilik Kontrolü (GPC). Gerekirse, GPC sinyalini web sitesi üzerinden satıştan çekilme talebi olarak işleyeceğiz.   Saklama: Anket Verilerinizi, bu Bildirimde tanımlanan amaçları yerine getirmek veya yasal yükümlülüklerimize uymak, anlaşmazlıkları çözmek ve anlaşmalarımızı uygulamak için makul ölçüde gerekli olduğu sürece saklayacağız. Veri saklama süremiz, Anket katılımcılarımızla olan ilişkimiz, Platformlarımızın kullanıcıları, verilerin niteliği ve hassasiyeti ile işimizi sağlamak ve geliştirmek için makul olarak gerekli ve orantılı olan faktörleri yansıtmaktadır. Uyum gereksinimlerimize tabi, siz, müşterilerimiz veya üçüncü taraf panel sahipleri Kişisel Bilgilerinizin silinmesini talep ederse veya v  erileri birleştirirsek, anonimleştirirsek veya kimlik bilgilerinizi kaldırarak kimlik dışı bırakırsak, saklama süreleri değişebilir.   KIŞISEL BILGILERINIZI NASIL TOPLADIĞIMIZ VE KULLANDIĞIMIZ   (a) Doğrudan bize sağladığınız Bilgileri; (b) Platformlarımızı ziyaret ettiğinizde otomatik olarak; ve (c) üçüncü taraflardan sağlanan Kişisel Bilgileri topluyoruz.  Sağladığınız Bilgiler  Müşterilerimiz için çeşitli pazar araştırması içgörüleri oluşturmak amacıyla öncelikle Anket Verilerini işliyoruz. Özellikle, demografik verilerinizi (bir nüfusun özelliklerine dair istatistiksel bilgiler), davranışlarınız ve tercihlerinizle ilgili verileri ve sağladığınız diğer verileri kullanarak, şirketlerin sizin gibi tüketicilerin ürünlerine nasıl tepki verebileceğini, bir ürünün piyasadaki başarı olasılığını, bir ürünü iyileştirme fırsatlarının olup olmadığını anlamalarına yardımcı oluruz,  ve bir ürünü nasıl pazarlayacağını, tüketicilerle etkili iletişim kuracağını anlatır.   Bizimle doğrudan paylaştığınız verileri hukuki işleme sebeplerimiz, sosyal medya katılım sürecimiz aracılığıyla kayıt yaptırdığınızda, çerez tercihlerinizi seçtiğinizde ve Anket yanıtlarınızda fotoğraf, kayıt ve Hassas Kişisel Bilgiler paylaştığınızda dahil olmak üzere sizin verdiğiniz rizadır. Bu Kişisel Bilgileri aşağıdaki ticari ve iş amaçları için kullanıyoruz:   Anketlerimizi, Platformlarımızı, Ürünlerimizi, Hizmetlerimizi ve İşimizi işletmek, sürdürmek ve geliştirmek  Modellenmiş verilere dayanarak müşterilerimize raporlar, hedef kitleler ve satış tahminleri oluşturmak ve sağlamak. "Modellenmiş veriler", demografik ve davranışsal özelliklere (cinsiyet, yaş ve satın alma alışkanlıkları gibi) dayalı projeksiyonları içerir; bu projeksiyonlar örneklem mantığı ile bir grup insana bakılır ve benzer özelliklere veya tercihlere sahip kişilerin ne almak isteyeceğini tahmin eder.    Bu raporlar perakende satış ölçümü ve analiziyle ilgilidir; ürün reklamcılığı ve pazarlama stratejileri ve araçları; kampanya etkinliği; tüketici tercihleri ve talepleri; ürün yeniliği ve geliştirme; tüketici satın alma kararları, geçmişleri ve davranışları; rakip ve piyasa analizi; ve tedarik zinciri yönetimi.  Müşteri ve ürün özel raporların yanı sıra analizlerimiz ve içgörülerimiz oluşturmak ve sunmak   Bir video araştırma Anketine katılıyorsanız, videonuzu, sesinizi veya görselinizi raporlarımızda paylaşabilir veya müşteriye gönderdiğiniz videolara erişim sağlayabiliriz. Bu, müşterinin ürünü kullanırken gerçek zamanlı tepkilerinizi gözlemlemesini sağlar ve bu da ürünün başarısına yönelik riskleri ortaya çıkarmaya yardımcı olabilir. Bu durumlarda, müşteriler sözleşme gereği verileri yalnızca pazar araştırması için kullanmaya ve amaçlar yerine getirildiğinde verileri silmekle yükümlüdür.    Bazen Yapay Zeka (YZ) teknolojisini kullanan sentetik Anketler oluşturmak ve analiz etmek  Bu esasen, tüketicileri daha verimli anlamak için bireylerden (sizin gibi) toplanan veriler üzerine eğitilmiş bir bilgisayar modelid YZ  kullanabiliyor, ardından daha geleneksel insan tabanlı Anketler aracılığıyla en iyi seçenekleri doğrulayabiliriz. Aksini belirtilmediğiz sürece genellikle üçüncü tarafların Anket Verilerinizle YZ teknolojilerini eğitmesine izin vermiyoruz..  Müşterilerimizin yürüttüğü reklam kampanyalarının etkinliğini ölçmek  Sizin (ktılımcılarımızın) doğrudan pazarlama veya satış amaçları için hedef alınmadığından emin olmak için  Analitik, içgörüler, ürün geliştirme ve pazar dinamikleri ve/veya araştırma için  Otomatik olarak Topladığımız Bilgiler  Biz ve hizmet sağlayıcılarımız, Anketlerimiz, Platformlarımız ve işletmemizle bağlantılı olarak çerezler ve diğer takip teknolojileri kullanabiliriz. Platformlarımızı nasıl kullandığınıza dair bilgi toplamak için çerezler, etiketler, SDK'lar (yazılım geliştirme kiti) veya betikler (yazılım kodları) gibi çeşitli teknolojiler kullanabiliriz. Bu, tarayıcınız veya cihazınız hakkında bilgileri içerir; yaklaşık coğrafi konum; ve Platformların kullanımı (örneğin, ziyaret ettiğiniz web sitemizdeki sayfalar ve onları ne kadar süre boyunca gezdiğiniz). Otomatik olarak topladığımız verileri işleme hukuki sebeplerimiz, bir pazar araştırma şirketi ve bir platform operatörü olarak Anket yanıtlarımızın yüksek kalitesini korumak, işimizi yürütmek ve korumak (dolandırıcılık tespiti dahil) ve Anket sitemizi size en etkili şekilde sunmak için meşru menfaatlerimiz dayanmaktadır. Zorunlu olmayan çerez verileri sizin izninizle işlenir.  Bu teknolojiler, sizi diğer kullanıcılardan ayırmak, site gezintisini daha verimli hale getirmek, tercihlerinizi hatırlamaya yardımcı olmak, gezinme deneyiminizi geliştirmek ve Platformlarımızın kullanımı, güvenliği ve işlevselliğini geliştirmek için tarayıcınızda veya cihazlarınızda bilgilere erişir veya depolar.   Takip teknolojileri ve bu bilgiler üzerinde sahip olabileceğiniz haklar hakkında daha fazla bilgi için, ilgili Platformdaki Çerez Bildirimimizi ziyaret edin. Cookie ayarlarınızı ayarlamak için, Platform altbilgisinde bulunan kurabiye (çerez?) bannerında "Your Cookie Choices" seçeneğini seçin.   Üçüncü Taraf Kaynaklardan Alınan Bilgiler … -------------------------------------------------------------------------------- Title: BASES AI Screener URL: https://develop.nielseniq.com/global/pt/products/bases-ai-screener/ Type: Product Published: 2026-05-14T23:02:15+00:00 Modified: 2026-05-25T21:17:19+00:00 Description: Leve o poder da IA para as etapas iniciais da sua jornada de inovação com o BASES AI Screener da NIQ. Content: BASES AI Screener Screening de novas ideias e conceitos em minutos Saiba mais Products Entre em contato Acelere a inovação com IA, dados e expertise A inovação está avançando mais rápido do que nunca, e acompanhar significa tomar as decisões certas mais cedo, com mais confiança e eficiência. O BASES AI Screener foi projetado para atender a essa necessidade, combinando AI de ponta, com dados de consumo exclusivos e confiáveis da NIQ e dados comportamentais que representam as tendências e comportamentos atuais do consumidor para avaliar grandes volumes de ideias em estágio inicial de forma rápida e eficaz. Essa ferramenta dinâmica oferece insights instantâneos e acionáveis, permitindo entender não só quais ideias de produtos priorizar, mas também como melhorá-las desde o início. Construído para escala e apoiado pelos dados comportamentais mais robustos do setor, o BASES AI Screener transforma a forma como a inovação é triada, priorizada e refinada, trazendo clareza e confiança para as etapas iniciais do desenvolvimento do produto. Descrição do ProdutoDescrição do Produto Utilizando os robustos dados de transações e modelos de linguagem da NIQ, treinados com o comportamento real do consumidor, o BASES AI Screener simula as respostas dos consumidores para fornecer feedback inicial sobre ideias… -------------------------------------------------------------------------------- Title: BASES AI Screener URL: https://develop.nielseniq.com/global/es/products/bases-ai-screener/ Type: Product Published: 2026-05-14T22:52:25+00:00 Modified: 2026-05-14T22:52:30+00:00 Description: Impulsa el poder de la IA en las primeras etapas de tu proceso de innovación con BASES AI Screener de NIQ. Content: BASES AI Screener Evalúe y seleccione nuevas ideas y conceptos de productos en minutos. Conozca más Products Contáctenos Acelera la innovación con IA, datos y experiencia La innovación avanza más rápido que nunca, y mantenerse al día significa tomar las decisiones correctas antes, con mayor confianza y eficiencia. BASES AI Screener está diseñado para satisfacer esa necesidad, combinando IA de vanguardia con los datos de consumo exclusivos y confiables de NIQ, que representan las tendencias y los comportamientos constantemente actualizados del consumidor, para evaluar grandes volúmenes de ideas en fase inicial de forma rápida y eficaz. Esta herramienta dinámica ofrece insights instantáneos y accionables, permitiendo entender no solo cuáles ideas de productos priorizar, sino también cómo mejorarlas desde el inicio.  Diseñado para escalar y respaldado por los datos de comportamiento más robustos de la industria, BASES AI Screener transforma la forma en que se filtra, prioriza y refina la innovación, aportando claridad y confianza a las primeras etapas de desarrollo del producto. Descripción del productoDescripción del producto Aprovechando los robustos datos de transacciones de NIQ y los modelos de lenguaje entrenados en el comportamiento real del consumidor, BASES AI Screener simula las respuestas de los consumidores para proporcionar retroalimentación temprana… -------------------------------------------------------------------------------- Title: IA per l’e‑commerce e il commercio agentico | NIQ URL: https://develop.nielseniq.com/global/it/solutions/market-measurement/agentic-commerce/ Type: Solution Published: 2026-05-14T14:21:06+00:00 Modified: 2026-05-21T14:53:18+00:00 Description: Scopri le soluzioni di IA di NIQ per l’e‑commerce e il commercio agentico, con dati affidabili, scoperta dei prodotti, misurazione e insight basati sull’IA. Content: Agentic Commerce NIQ sta costruendo l'infrastruttura di intelligence su cui si basa il commercio agentico, potenziando la scoperta dei prodotti, il processo decisionale e l'acquisto guidati dall'IA con dati affidabili, misurazioni oggettive e validazione nel mondo reale. Parla con un esperto L'IA sta diventando il livello operativo del commercio globale NIQ garantisce che l'intelligenza alla base di questi sistemi sia accurata, completa e fondata sul comportamento nel mondo reale, riflettendo come i consumatori acquistano, quali prodotti sono disponibili e come operano i mercati. In tutto il settore, tuttavia, i dati e le misurazioni necessari a supportare questo cambiamento rimangono incompleti. I dati sui prodotti sono incoerenti, il comportamento di acquisto nel mondo reale è frammentato, i segnali di disponibilità sono inaffidabili e le misurazioni mancano di obiettività. Queste lacune limitano l'accuratezza, l'affidabilità e la scalabilità del commercio basato sull'intelligenza artificiale e possono determinare se i prodotti vengono rappresentati, raccomandati o completamente ignorati. Presentazione del NIQ Commerce Lab Il NIQ Commerce Lab promuoverà un pilastro fondamentale della strategia di IA di NIQ: la Commerce Intelligence. La Commerce Intelligence è l'approccio di NIQ volto a riunire l'intera gamma di segnali che plasmano il mercato (dati relativi a prodotti, consumatori e rivenditori) in… -------------------------------------------------------------------------------- Title: KI für E‑Commerce & agentischen Handel | NIQ URL: https://develop.nielseniq.com/global/de/solutions/market-measurement/agentic-commerce/ Type: Solution Published: 2026-05-14T14:15:05+00:00 Modified: 2026-05-21T14:46:53+00:00 Description: Entdecken Sie die KI‑Lösungen von NIQ für E‑Commerce und agentischen Handel – mit vertrauenswürdigen Daten, Produktsuche, Messung und KI‑gestützten Insights. Content: Agentic Commerce NIQ baut die intelligente Infrastruktur auf, auf der Agentic Commerce basiert – und unterstützt KI-gesteuerte Produktsuche, Entscheidungsfindung und Kaufprozesse mit vertrauenswürdigen Daten, objektiven Messungen und Validierung in der Praxis. Sprechen Sie mit einem Experten KI wird zur operativen Grundlage des globalen Handels NIQ stellt sicher, dass die Intelligenz hinter diesen Systemen genau, vollständig und im realen Verhalten verankert ist – und widerspiegelt, wie Verbraucher kaufen, welche Produkte verfügbar sind und wie Märkte funktionieren. Branchenweit sind die Daten und Messungen, die zur Unterstützung dieses Wandels erforderlich sind, jedoch nach wie vor unvollständig. Produktdaten sind inkonsistent, das reale Kaufverhalten ist fragmentiert, Verfügbarkeitssignale sind unzuverlässig und den Messungen mangelt es an Objektivität. Diese Lücken schränken die Genauigkeit, das Vertrauen und die Skalierbarkeit des KI-gesteuerten Handels ein – und können darüber entscheiden, ob Produkte präsentiert, empfohlen oder gänzlich übersehen werden. Vorstellung des NIQ Commerce Lab Das NIQ Commerce Lab wird eine zentrale Säule der KI-Strategie von NIQ vorantreiben: Commerce Intelligence. Commerce Intelligence ist der Ansatz von NIQ, die gesamte Bandbreite der Signale, die den Markt prägen – Produkt-, Verbraucher- und Händlerdaten – in einem einheitlichen System zusammenzuführen, das komplexe Dynamiken verstehen und KI-gesteuerte Entscheidungen ermöglichen kann, die zuvor unerreichbar waren. Zusammen bilden… -------------------------------------------------------------------------------- Title: IA pour l’e‑commerce et le commerce agentique | NIQ URL: https://develop.nielseniq.com/global/fr/solutions/market-measurement/agentic-commerce/ Type: Solution Published: 2026-05-14T14:08:12+00:00 Modified: 2026-05-26T18:31:02+00:00 Description: Discover AI-powered eCommerce solutions with reliable data, product insights, and analytics from NielsenIQ. Content: Agentic Commerce NielsenIQ met en place l'infrastructure intelligente sur laquelle repose le commerce agentique, en facilitant la découverte de produits, la prise de décision et l'achat grâce à l'IA, à partir de données fiables, de mesures objectives et de validations concrètes. Discutez avec un expert L'IA est en train de devenir la couche opérationnelle du commerce mondial NielsenIQ garantit que l'intelligence derrière ces systèmes est précise, complète et ancrée dans les comportements réels, reflétant la manière dont les consommateurs achètent, les produits disponibles et le fonctionnement des marchés. Dans l'ensemble du secteur, cependant, les données et les mesures nécessaires pour soutenir cette évolution restent incomplètes. Les données sur les produits sont incohérentes, les comportements d'achat réels sont fragmentés, les signaux de disponibilité ne sont pas fiables et les mesures manquent d'objectivité. Ces lacunes limitent la précision, la fiabilité et l'évolutivité du commerce piloté par l'IA – et peuvent déterminer si les produits sont représentés, recommandés ou complètement ignorés. Présentation du NielsenIQ Commerce Lab Le NielsenIQ Commerce Lab fera progresser un pilier central de la stratégie IA de NielsenIQ : la Commerce Intelligence. La Commerce Intelligence est l'approche de NielsenIQ visant à rassembler l'ensemble des signaux qui façonnent le marché –… -------------------------------------------------------------------------------- Title: IA para Ecommerce y Comercio Agéntico | NIQ URL: https://develop.nielseniq.com/global/es/solutions/market-measurement/agentic-commerce/ Type: Solution Published: 2026-05-14T13:57:44+00:00 Modified: 2026-05-26T18:31:50+00:00 Description: Discover AI-driven eCommerce solutions with analytics, insights, and reliable data to drive growth strategies. Content: Agentic Commerce NIQ está construyendo la infraestructura de inteligencia en la que se basa el comercio agentivo, impulsando el descubrimiento de productos, la toma de decisiones y las compras basados en IA con datos fiables, mediciones objetivas y validación en el mundo real. Hable con un experto La IA se está convirtiendo en la capa operativa del comercio global NIQ garantiza que la inteligencia que hay detrás de estos sistemas sea precisa, completa y se base en el comportamiento del mundo real, reflejando cómo compran los consumidores, qué productos están disponibles y cómo funcionan los mercados. Sin embargo, en todo el sector, los datos y las mediciones necesarios para respaldar este cambio siguen siendo incompletos. Los datos de los productos son inconsistentes, el comportamiento de compra en el mundo real está fragmentado, las señales de disponibilidad son poco fiables y las mediciones carecen de objetividad. Estas carencias limitan la precisión, la confianza y la escalabilidad del comercio impulsado por la IA, y pueden determinar si los productos se representan, se recomiendan o se pasan por alto por completo. Presentamos el NIQ Commerce Lab El NIQ Commerce Lab impulsará uno de los pilares fundamentales de la estrategia de IA de NIQ:… -------------------------------------------------------------------------------- Title: NIQ Announces First Quarter 2026 Results That Exceed Expectations  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-announces-first-quarter-2026-results-that-exceed-expectations/ Type: News Center Post Published: 2026-05-14T11:00:00+00:00 Modified: 2026-06-16T13:33:27+00:00 Description: NIQ a leading global consumer intelligence company, today announced financial results for the first quarter ended March 31, 2026. Content: Exceeded Revenue, Adjusted EBITDA, and Adjusted EPS guidance  Delivered 11.1% reported revenue growth, or 5.1% growth in organic constant currency ("OCC"), led by 9.3% Americas OCC growth   Generated 5.1% Intelligence OCC revenue growth and 5.3% Activation OCC revenue growth  Net loss attributable to NIQ improved by $29.7 million year-over-year, while Adjusted net income improved by $47.9 million, resulting in positive Adjusted net income of $43.4 million   Grew Adjusted EBITDA 19.1% and expanded Adjusted EBITDA margin by 150 bps to 21.0%   Reaffirmed full year 2026 financial guidance of 5.0% to 5.3% OCC revenue growth, 23.5% - 23.8% Adjusted EBITDA margin, and $235.0M to $250.0M of levered free cash flow  CHICAGO, May 14, 2026 – NIQ Global Intelligence plc (NYSE: NIQ) (the “Company”, or “NIQ”), a leading global consumer intelligence company, today announced financial results for the first quarter ended March 31, 2026.    First Quarter 2026 Results   Revenue:  Total revenue grew 11.1% year-over-year to $1,072.7 million. OCC revenue grew 5.1%, led by Americas and EMEA, which grew 9.3% and 4.6%, respectively. Intelligence revenue (as reported) grew 10.9%, or 5.1% in OCC. Activation revenue growth (as reported) reaccelerated to 12.0%, or 5.3% growth in OCC. Annualized Intelligence Subscription revenue grew 5.9% to $2,933.6 million with 104% Intelligence Subscription Net Dollar Retention and 99% Gross Dollar… -------------------------------------------------------------------------------- Title: NIQ Brand & Media Business Breakfast – June 10, 2026  URL: https://develop.nielseniq.com/global/en/events/2026/niq-brand-media-business-breakfast-june-10-2026/ Type: Event Published: 2026-05-13T12:59:55+00:00 Modified: 2026-05-15T13:24:12+00:00 Description: NIQ Brand & Media Business Breakfast - June 10, 2026 - NIQ: Join NIQ�s Brand & Media Business. Explore NIQ. Content: NIQ Business Breakfast 10 czerwca Inflancka 4b, Warsaw Zapraszamy na Brand & Media Business Breakfast 10 czerwca w biurze NIQ (Inflancka 4b, Warszawa). Start o 10:00, zapraszamy od 9:30 na kawę i networking. Mamy nadzieję, że będzie to inspirująca okazja do wymiany perspektyw oraz poznania praktycznych podejść do budowania efektywności działań marketingowych i mediowych. Register now -------------------------------------------------------------------------------- Title: Geopolitical shocks threaten severe inflation after foodservice prices dip in March   URL: https://develop.nielseniq.com/global/en/news-center/2026/geopolitical-shocks-threaten-severe-inflation-after-foodservice-prices-dip-in-march/ Type: News Center Post Published: 2026-05-13T09:00:00+00:00 Modified: 2026-05-25T21:17:09+00:00 Description: Geopolitical shocks threaten severe inflation after foodservice prices dip in March - NIQ: Food and. Explore NIQ. Content: Food and drink prices in the hospitality sector fell by 1.4% month-on-month in March, according to the latest Foodservice Price Index from NIQ and Prestige Purchasing. However, this easing is likely to represent momentary respite rather than sustained relief, as conflicts and energy shocks threaten to drive cost increases in the coming months.  Deflation in March was largely driven by the delayed transmission of costs in UK supply chains. Favourable seasonal transitions for fresh vegetables and effective forward-buying strategies in categories of the Index including Oils & Fats and Dairy have temporarily shielded the domestic market from broader global volatility. However, with many international markets now volatile, global benchmarks across all major commodity groups, like cereals, meat, dairy, vegetable oils and sugar, are now rising simultaneously.  Conflict in the Near East has also triggered a massive spike in global crude oil prices. The energy shock is expected to be a catalyst for high inflation across the foodservice sector, with high oil prices rapidly driving up freight, packaging, agricultural inputs and energy-intensive manufacturing costs. This threatens to erase domestic deflation in the UK and dramatically inflate wholesale prices as we move towards the Summer. Shaun Allen, CEO of Prestige Purchasing, said: “While a 1.4% drop in the Index provides some welcome, short-term relief, operators must not be lulled into a false sense of security. We are currently in the eye of the storm. The reality is that global food commodities are rising across the board, and the geopolitical situation in the Near East has sent energy markets… -------------------------------------------------------------------------------- Title: Rearchitecting Growth Strategies - CEO Event URL: https://develop.nielseniq.com/global/en/events/2026/ceo-event-dubai-uae-2026/ Type: Event Published: 2026-05-13T06:19:45+00:00 Modified: 2026-06-17T06:30:57+00:00 Description: CEO Event Dubai, UAE 2026 - NIQ: Exclusive CSuite CEO event in Dubai exploring growth strategies in a. Explore NIQ. Content: CEO Event Re-architecting Growth Strategies in a Shifting Market Register Now 18 June 2026One&Only Royal MirageDubai, UAE What to expect from the event? Growth in today’s market is being shaped by evolving geopolitical realities, shifting trade flows, and changing demand patterns—creating new opportunities for those ready to move early. This invitation-only CSuite gathering brings together industry leaders from the FMCG and T&D sectors to exchange perspectives on how they are approaching growth in this environment—what they are doing differently, where they are seeing momentum, and how they are positioning their organizations for what comes next. The session will focus on practical approaches to evolving operating models, sharpening value creation, and identifying where the next pockets of growth are emerging. Through a series of sessions and a dynamic panel discussion, this event is designed to give decision-makers the strategic lens and confidence needed to navigate what’s next with intention and advantage. Agenda 09:30 - 10:00 Registration & Coffee 10:00 - 10:20 Rebuilding the Architecture of Your Strategy 10:20 - 10:40 Middle East Consumer: Disrupted, but not Derailed 10:40 - 11:10 Revenue Growth in a Promo-Driven Landscape: unlocking Pricing & Retail Insights 11:10 - 11:30 Consumer to Macro: Finding the Edge in a… -------------------------------------------------------------------------------- Title: Beauty E-commerce 2026: The New Rules of Growth  URL: https://develop.nielseniq.com/global/en/events/2026/beauty-e-commerce-2026-the-new-rules-of-growth/ Type: Event Published: 2026-05-13T00:48:59+00:00 Modified: 2026-06-18T15:50:59+00:00 Description: Beauty E-commerce 2026: The New Rules of Growth - NIQ: Explore India’s beauty market outlook for 2026. Explore NIQ. Content: Beauty E-commerce 2026: The New Rules of Growth Who’s Winning, Who’s Disrupting, What’s Next?  On-demand Webinar  Watch now Webinar description Europe’s online beauty market has entered a new phase. Platform disruption, shifting shopper behaviours and new retail models are redefining how consumers discover, evaluate and buy beauty – and the new rules required to win.  Drawing on exclusive NIQ Digital Purchases insights from 5M+ real online shoppers across Europe, this webinar will deliver a data-driven perspective on the key disruptors and trends redefining the market, and what they mean for prestige beauty brands.   What you’ll learn In this session, we will explore:   Europe’s online beauty market evolution: from changing consumer behaviours to key players.   Platform disruption in beauty e‑commerce: from fast‑growing specialists like Primor to new models such as TikTok Shop.   The trends redefining online beauty demand: the rise of dupes, clean beauty, and the growing influence of K‑Beauty.   Watch now NIQ Speakers Claire Marty Global Client Leader, Beauty Vertical, NielsenIQ Agathe  Apollin Beauty Sales Lead, Western Europe, NielsenIQ Guest Speakers Mariangela Figlia CMI Business Partner -------------------------------------------------------------------------------- Title: Winning Share of Throat: The On‑Premise Opportunity in India  URL: https://develop.nielseniq.com/global/en/events/2026/winning-share-of-throat-the-on-premise-opportunity-in-india/ Type: Event Published: 2026-05-12T19:57:40+00:00 Modified: 2026-06-02T19:47:35+00:00 Description: Winning Share of Throat: The On‑Premise Opportunity in India - NIQ: India's beverage industry is at. Explore NIQ. Content: Event Winning Share of Throat: The On‑Premise Opportunity in India June 4th, 2026 Venue: Taj City Centre, Gurugram Register now About this event  India's beverage industry is at an inflection point. New consumption occasions, shifting on-premises dynamics, and evolving consumer behaviour are redefining where growth will come from - and which brands will be ready for it.  This exclusive NIQ evening brings together senior leaders from India's alcoBev and beverage industry for an evidence-led conversation on the market forces, data gaps, and structural shifts that will determine competitive advantage over the next three to five years.  Alcobev is where on-premises innovation moves first in India. This evening uses it as the lens - but the insights on consumer occasions, channel behaviour, and market maturity apply across the beverage landscape.  Venue: Taj City Centre, Gurugram Register now Agenda 6:00 – 6:10 PM- India Alcobev at an Inflection Point: Market Forces Redefining the Next Growth Phase 6:10 - 6:45 PM- Global On‑Premise Trends & What’s Structurally Changing in India - CGA introduction 6:45 – 7:05 PM- Pegs to Posts: Alcohol spiking up our Content & Experience 7:05 - 7:30 PM- 'Tap'ping into your consumers: how the brain views a beverage brand 7:30 - 7:40 PM-Understanding India’s Alcobev… -------------------------------------------------------------------------------- Title: Snackonomics 4.0 URL: https://develop.nielseniq.com/global/en/events/2026/snackonomics-4-0/ Type: Event Published: 2026-05-12T16:17:05+00:00 Modified: 2026-06-30T18:12:05+00:00 Description: Snackonomics 4.0 - NIQ: Join Snackonomics 4.0, a two-part webinar series exploring the future of snacking. Explore NIQ. Content: Webinar Series Snackonomics 4.0 A two-part webinar series Snackonomics 4.0 (Part I) Now Available On-Demand Building on the conversation coming out of Sweets & Snacks, this session takes a renewed look at the forces reshaping the snacking landscape today. Snacking has moved into a more deliberate and scrutinized era, shaped by years of disruption that have permanently shifted consumer expectations.   Consumers are navigating rising prices, wellness ambitions, and information overload, leading to more intentional choices that balance hunger, health, and emotional needs. Technology is accelerating this shift, with apps, social platforms, and AI increasingly influencing discovery, trust, and even purchase decisions before brands or retailers can intervene.  In this environment, both brands and retailers face higher stakes, as every product must justify its place through clear value, credible benefits, and alignment with evolving consumer standards. What you'll learn: Discover how years of disruption have permanently reshaped snacking behavior, with consumers moving away from autopilot and toward more deliberate decisions driven by price pressure, health goals, and emotional needs.  Understand how technology—from social media to third-party apps and AI—is redefining discovery, trust, and purchase decisions, often influencing what makes it into the basket before brands or retailers have a chance to… -------------------------------------------------------------------------------- Title: MRI-Simmons Launches Streaming + Local Study to Unlock Deeper Consumer Insights Across 205 U.S. Markets URL: https://develop.nielseniq.com/global/en/news-center/2026/mri-simmons-launches-streaming-local-study-to-unlock-deeper-consumer-insights-across-205-u-s-markets/ Type: News Center Post Published: 2026-05-12T13:02:30+00:00 Modified: 2026-05-12T13:02:32+00:00 Description: MRI-Simmons Launches Streaming + Local Study to Unlock Deeper Consumer Insights Across 205 U.S. Explore NIQ. Content: The new study combines cord-cutting profiles and media consumption habits to help advertisers optimize their local media strategies. NEW YORK, May 12, 2026 — In a step forward for local media planning, MRI-Simmons has launched a new Streaming + Local Study, offering advertisers comprehensive insights into evolving media habits and other consumer behaviors across 205 local U.S. markets. The Streaming + Local Study combines insights from two core MRI-Simmons studies; Cord Evolution and Local Flex. Cord Evolution examines why and how viewers shift from traditional TV to streaming platforms, and tracks viewing behaviors across more than 180 streaming services. Local Flex provides hyper-local insights into more than 8,000 brands and 1,000 psychographic and attitudinal traits that can be analyzed at the ZIP code, county, DMA, or custom regions. Local Flex also contains insights into consumers’ use of different media platforms, including TV, print, and radio. MRI-Simmons' Streaming + Local Study provides local media owners and marketers with deeper insights into the media and technology habits of consumers, empowering advertisers to identify effective local media strategies – particularly in smaller markets. In particular, the new study features: Streaming insights across 205 leading local markets for marketers and media owners to identify… -------------------------------------------------------------------------------- Title: AI Data Platform for Business: Growth, Intelligence & Decisions URL: https://develop.nielseniq.com/global/en/solutions/technology/ Type: Solution Published: 2026-05-07T20:27:44+00:00 Modified: 2026-06-09T14:08:42+00:00 Description: Discover how NIQ’s AI-data platform connects trusted data, business context, and AI-powered tools to help teams move faster and make better decisions. Content: The data and AI platform that powers every decision Talk to an expert NIQ connects trusted data, AI, and business context so your teams can move faster, inside the workflows that matter most.  90%+ proprietary product, consumer, and retailer data  One connected intelligence layer + platform  $7.4T global consumer spend covered  28k AI models in production daily  NIQ delivers intelligence to clients wherever their workflows live. If you want answers in an application, or data flowing into your own systems, or decisions embedded in autonomous workflows at machine speed, NIQ supports it. [embed]https://fast.wistia.com/embed/medias/m7t9mhpq42/swatch[/embed] Testimonials Find success like our thousands of clients and partners worldwide “For Hisense, our partnership with NIQ is far more than access to market data – it’s the foundation for building trusted local collaborations and unlocking sustainable growth in key regions.”Jerry Liu, Chairman Hisense VIDAA “NielsenIQ’s insights gave us the clarity and agility we needed to lead in Gaming and Premium segments. Their data-driven approach was instrumental in shaping our strategy and driving results.”Michael Miklus, 4P Manager CZ.SK “This tool, along with the POS reports you share with us, also helps us create price elasticity studies, as well as customer‑specific price analyses, helping us better understand the market and its evolution” Javier… -------------------------------------------------------------------------------- Title: AI Workflow Automation for Business Decisions & Processes URL: https://develop.nielseniq.com/global/en/solutions/platforms/ Type: Solution Published: 2026-05-07T15:24:10+00:00 Modified: 2026-07-14T14:14:35+00:00 Description: Learn how AI workflow automation helps teams move from manual analysis to faster decisions, smarter execution, and better business outcomes. Content: Where intelligence becomes action Insights don’t drive growth. Decisions do. NIQ’s platform connects data, AI, and business context into a single intelligence layer powering multiple applications wherever you need them. Talk to an expert From insight to execution  AI is disrupting how your teams get work done: From manual analysis to automated insights  From static reports to continuous optimization   From human decisions to AI-orchestrated workflows AI is embedded across every workflow in the NIQ platform. From category management to media, digital shelf to pricing, AI continuously identifies opportunities, optimizes decisions, and automates execution. What used to take weeks now happens in minutes, and at a level of precision legacy approaches couldn’t achieve.   Explore AI at NIQ Why it matters AI is raising expectations, from faster decisions to greater precision. But speed alone isn’t enough. Without trusted data, contextual understanding, and integrated workflows, AI producers answer, but not outcomes. NIQ’s platform ensures intelligence is: Grounded in real data   Interpreted with business context  Delivered directly into decision workflows  Built around real decisions  NIQ’s platform connects trusted data to the moments where choices get made. Each workflow is powered by the same underlying system, combining data, AI, and domain expertise—helping teams move with speed, clarity, and confidence Growth & Strategy: identify opportunities and… -------------------------------------------------------------------------------- Title: Draft beer beats packaged in US On-Premise as consumers chase better flavor and value  URL: https://develop.nielseniq.com/global/en/news-center/2026/draft-beer-beats-packaged-in-us-on-premise-as-consumers-chase-better-flavor-and-value/ Type: News Center Post Published: 2026-05-07T15:21:06+00:00 Modified: 2026-05-25T21:17:05+00:00 Description: Draft beer outperformed packaged beer in US venues as consumers prioritized taste, quality and value. Content: Chicago, May 7, 2026 — NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, and Draftline Technologies reveal Draft now generates more than half of beer volumes in the US On-Premise thanks to interest in its taste and value.  NIQ data for Quality on Tap: The Draft Beer Report, which published today, indicates that draft attracts 53.1% of all sales by volume—an increase of 2 percentage points in just two years. Its share of sales by value now stands at 49.9%, meaning it is set to overtake bottles or cans for dollar spend in US bars, restaurants and other venues.  The Draft Beer Report includes expert insights from NIQ and Draftline about key trends in draft beer and reasons for its appeal. Three in five (59%) draft drinkers say they choose it for its superior taste, while two in five (42%) like its greater freshness over packaged alternatives. Nearly a quarter (23%), and 30% of Millennials, choose draft because it delivers better value for money.  Draft’s increasing share of beer sales is also the result of an increase in number of certain venue types, with the number of neighborhood bars and sports bars that offer it rising year-on-year. The new research also sets out the full value to venues of draft, which delivers double the average value velocity in outlets where it is stocked alongside packaged beers.  Additionally, draft beers’ popularity is being led by consumer demand for imported brands, the report shows. Dollar sales of these jumped by 8.1% in 2025, while packaged imports dropped 6.8%. Other key insights from the 2026 Draft Beer Report include:  Drinkers of draft beer spend an average of $45 more per month than… -------------------------------------------------------------------------------- Title: Total Market Measurement with NielsenIQ & The CPG Guys Podcast URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-the-cpg-guys-podcast-total-market-measurement/ Type: News Center Post Published: 2026-05-07T14:17:06+00:00 Modified: 2026-05-25T19:33:52+00:00 Description: Total Market Measurement with NielsenIQ & The CPG Guys Podcast: The CPG Guys are joined by Kim Cox. Explore NIQ. Content: Welcome to Episode 15 of the NIQ + The CPG Guys Podcast Series! https://open.spotify.com/show/1JYSwXc9FN5TbHKeKCK0Xd Listen to the episode on other podcast platforms The CPG Guys are joined in this episode by Kim Cox, Managing Director NA Omnichannel Intelligence Solutions & Richard Pereira, Regional Product Leader, NA at NielsenIQ. Tune in to explore how retail measurement is undergoing dramatic transformation driven by omnichannel behaviors, AI adoption, evolving retailer data strategies, and the rapid growth of ecommerce and club channels.  Meet the Speakers Kim CoxManaging Director, eCommerce at NielsenIQ Richard PereiraRegional Product LeaderNielsenIQ Interested in Learning More? Book a consultation to get expert insights, learn more about the Full View™, and see how we can help you take your brand to the next level. Schedule a Call Get the Full View™ with NIQ Speak with a data expert today to get the most accurate and actionable CPG insights. Get the Full View Today -------------------------------------------------------------------------------- Title: MRI-Simmons and Experian Expand Collaboration to Bring Research-Based Audiences to Experian’s Data Marketplace URL: https://develop.nielseniq.com/global/en/news-center/2026/mri-simmons-and-experian-expand-collaboration-to-bring-research-based-audiences-to-experians-data-marketplace/ Type: News Center Post Published: 2026-05-07T12:27:06+00:00 Modified: 2026-05-07T12:42:35+00:00 Description: MRI-Simmons and Experian Expand Collaboration to Bring Research-Based Audiences to Experian’s Data. Explore NIQ. Content: By translating MRI‑Simmons’ nationally representative consumer research into modeled audiences, the collaboration helps marketers turn consumer motivations, attitudes, and behaviors into scalable, media‑ready audiences. New York, NY — May 7, 2026 — MRI‑Simmons today announced an expanded partnership with Experian, a leading global data and technology company, to bring audience segments built from MRI‑Simmons’ nationally representative consumer research to Experian’s data marketplace. Through this collaboration, advertisers, agencies, and media owners can access audiences grounded in MRI‑Simmons’ consumer insights and activate them at scale via Experian’s platform and extensive distribution network. Experian clients now have access to a wide selection of MRI‑Simmons audience segments that capture the motivations, attitudes, and behaviors influencing consumer choices. These segments are based on MRI‑Simmons’ national consumer study and scaled using Experian’s advanced modeling capabilities, applying research‑driven modeling to extend insights across broader audiences. Marketers can activate these audiences through Experian Curated Deals, which combine data, identity, inventory, and intelligent optimization to improve advertising efficiency. This offering creates a seamless path from audience planning to activation by aligning MRI‑Simmons‑informed segments with the most relevant media environments. “By expanding our collaboration with Experian, we’re enabling marketers to tap into richer insights and deliver more impactful campaigns,” said Joshua Pisano, General… -------------------------------------------------------------------------------- Title: Data Foundation for AI: Trusted Data for Better Decisions - NIQ URL: https://develop.nielseniq.com/global/en/solutions/data-and-connectivity/ Type: Solution Published: 2026-05-06T22:52:10+00:00 Modified: 2026-05-25T21:17:04+00:00 Description: Discover how NIQ’s data foundation powers AI-ready data, governance, integration, and trusted intelligence for confident business decisions. Content: The data foundation behind every decision  AI can generate answers. Only trusted data can ensure they’re right. NIQ captures how the world actually shops at the level of detail required to power real decisions. Talk to an expert Why trusted intelligence matters  In an AI-driven world:  Incomplete data Invisible products Small accuracy gaps Long-term meaningful variance  Poor structure Unreliable decisions Weak governance scaled errors NIQ ensures that AI operates on complete, accurate, and trusted intelligence, end to end.  Explore AI at NIQ What we measure Clean, global, longitudinal data — the foundation everything downstream depends on. 122 trillion data records Omnichannel 7-15 x more accurate Product coding with NIQ LLM compared to ChatGPT 33 AI-related patents Since 2015 and 15+ papers published at top AI conferences 85% fewer manual reports Generated since 2023 thanks to AI automation.  What we measure  Clean, global, longitudinal data — the foundation everything downstream depends on. Omnichannel Retail measurement across the global commerce footprint ✓ 90+ Countries ✓ 8.9K+ retailers ✓ $7.4T spend covered ✓ 4T records/week Content Product reference data, normalized and enriched at scale ✓ 246M+ product items ✓ 10B+ total attributes Consumer Who buys what, and why - projected to population truth ✓ 5.5M Panelists ✓ 50+ countries Use case specific Specialized datasets for innovation, pricing & incrementality ✓ 22K+Products… -------------------------------------------------------------------------------- Title: NIQ and GOcxm Launch Motivations IQ, Helping Brands Decode the “why” Behind Consumer Behavior URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-and-gocxm-launch-motivations-iq-helping-brands-decode-the-why-behind-consumer-behavior/ Type: News Center Post Published: 2026-05-06T22:47:43+00:00 Modified: 2026-07-14T14:08:44+00:00 Description: NIQ and GOcxm Launch Motivations IQ, Helping Brands Decode the "why" Behind Consumer Behavior - NIQ. Explore NIQ. Content: New offering combines NIQ’s trusted shopper and panel data with GOcxm’s behavioral science and AI to uncover the motivations behind purchase, loyalty, and growth   TORONTO, May 7, 2026 –  NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and GOcxm, a leading provider of retail execution and consumer engagement solutions for global CPG brands, today announced availability of Motivations IQ to the Canadian market. At a time when brands face mounting pressure to justify marketing spend alongside increasingly fragmented shopper behavior, this new capability will close a gap in consumer intelligence, helping brands, retailers, and category teams move beyond traditional measurement to understand not just what consumers do, but why they do it. For years, organizations have relied on market, panel, and shopper data to measure consumer patterns such as what they buy, where they shop, and how behavior changes across channels. With Motivations IQ, retailers can now add a critical missing layer: why consumers choose, stay loyal, switch, advocate, or disengage. By combining NIQ’s rich shopper, panel, and syndicated intelligence with GOcxm’s proven motivational model, behavioral science expertise, and AI-powered analysis, the collaboration gives clients a more complete picture of customer choices and a clearer path to action. This pairing helps brands uncover… -------------------------------------------------------------------------------- Title: NIQ Brandbank and RangeMe Advance Wellness Product Discovery URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-brandbank-and-rangeme-advance-wellness-product-discovery/ Type: News Center Post Published: 2026-05-06T13:09:34+00:00 Modified: 2026-05-25T21:17:03+00:00 Description: NIQ Brandbank and RangeMe Advance Wellness Product Discovery - NIQ: NielsenIQ today announced an. Explore NIQ. Content: Expanded integration brings verified wellness and functional attribute data into RangeMe, enabling faster, more confident product discovery for retail buyers.   CHICAGO, May 6, 2026 – NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced an expanded integration between NIQ Brandbank and RangeMe, a leading online platform that streamlines new product discovery and sourcing between suppliers and retailers. The integration supports retailers in discovering emerging products, wellness‑forward attributes, and fast‑growing functional trends. The enhancement brings expanded verified product data into the RangeMe platform, helping retail buyers identify innovation with greater speed and clarity. As shoppers increasingly look for foods, beverages, and everyday products that deliver benefits beyond basic nutrition, retailers are under pressure to quickly pinpoint items that meet very specific consumer needs. Verified attribute data has become central to that process. The growth in shoppers searching for functional products underscores the importance of high‑quality, enriched product information that supports accurate discovery and confident decision‑making. With this latest expansion, RangeMe now surfaces a broader set of wellness and functional attributes powered by NIQ Brandbank’s validated data. Through it, retail buyers can: Filter for high interest segments, including High‑Protein, Probiotics & Prebiotics, No Added Sugar / Low Sugar, and GLP‑1 Friendly… -------------------------------------------------------------------------------- Title: NIQ Launches AI-Powered Platform to Help Brands Test Pricing Decisions Before They Go to Market  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-launches-ai-powered-platform-to-help-brands-test-pricing-decisions-before-they-go-to-market/ Type: News Center Post Published: 2026-05-06T11:00:00+00:00 Modified: 2026-05-25T21:17:00+00:00 Description: New AI-enabled solution replaces fragmented tools with simulation-driven pricing and promotion decisions before execution  Content: New AI-enabled solution replaces fragmented tools with simulation-driven pricing and promotion decisions before execution CHICAGO, May 6, 2026 – As manufacturers face mounting pressure to protect margins, justify trade spend, and respond faster to shifting consumer demand, NIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the commercial launch of  Price & Promo Optimizer, a next‑generation, AI‑enabled Revenue Growth Management (RGM) platform built to fundamentally change how pricing and promotion decisions are made. Today, many pricing and promotion decisions are still made across disconnected tools, manual workflows, and siloed teams—slowing execution, increasing risk, and limiting the ability to validate strategies before they reach the market. Price & Promo Optimizer replaces this fragmented approach with a united platform that brings pricing, promotion, and trade strategy into a single workflow. Powered by NIQ’s trusted store‑level measurement data and advanced analytical models, Price & Promo Optimizer enables category managers, RGM leaders, marketing, and commercial teams to simulate scenarios, quantify trade‑offs, and understand the impact of decisions on volume, revenue, margin, and category performance, before they enter retailer negotiations or go to market. “Pricing and promotion decisions have become one of the most critical growth levers for manufacturers, yet too many teams are still forced to make those calls… -------------------------------------------------------------------------------- Title: Hisense delivers 38% sales uplift in Western Europe markets with NIQ’s AI-powered market intelligence   URL: https://develop.nielseniq.com/global/en/news-center/2026/hisense-delivers-38-sales-uplift-in-westerneurope-markets-with-niqs-ai-powered-market-intelligence/ Type: News Center Post Published: 2026-05-06T08:05:22+00:00 Modified: 2026-05-06T08:05:27+00:00 Description: Hisense delivers 38% sales uplift in Western Europe markets with NIQ’s AI-powered market intelligence. Explore NIQ. Content: NIQ insights drive international expansion and measurable growth for Hisense across key global markets  CHICAGO (May 6, 2026) — NIQ (NYSE: NIQ), a global leader in consumer intelligence, today shared new learnings from its long-standing collaboration with Hisense, a leading global brand in home appliances and smart technologies. Using NIQ’s AI‑powered market intelligence, Hisense has accelerated international expansion, improved local market decision-making, and delivered measurable growth across more than 20 key markets and 12+ categories. The case study demonstrates how AI‑driven insights help global brands move faster, localize better, and compete more effectively in complex markets. As Hisense expanded internationally, it faced rising complexity across global markets. Consumer preferences differed sharply across regions such as Western Europe, Eastern Europe, and Latin America, making a one‑size‑fits‑all approach ineffective. The Challenge: NIQ’s AI‑powered intelligence delivered the local market depth needed to guide investment, refine product positioning, and identify the features that mattered most in each market. By embedding NIQ insights into day‑to‑day decision‑making, Hisense shifted from retrospective reporting to faster, more proactive action--anticipating demand, aligning inventory with distributors, and adjusting pricing as market conditions evolved.  Key Results for Hisense: +18% CAGR in overseas revenue including TV and household appliances (2015–2024) 38% year‑on‑year TV value growth in Western… -------------------------------------------------------------------------------- Title: ​​Une étude NielsenIQ révèle de nouvelles règles du commerce : l’IA commence à décider de ce que les consommateurs achètent   URL: https://develop.nielseniq.com/global/fr/news-center/2026/une-etude-nielseniq-revele-de-nouvelles-regles-du-commerce-lia-commence-a-decider-de-ce-que-les-consommateurs-achetent/ Type: News Center Post Published: 2026-05-05T16:48:33+00:00 Modified: 2026-05-18T16:50:07+00:00 Description: ​​Une étude NielsenIQ révèle de nouvelles règles du commerce : l’IA commence à décider de ce que. Découvrez NIQ. Content:    ​ ​  Le dernier rapport mondial de NIQ — The Commerce Revolution: Where East Meets West — analyse comment le commerce “intelligent” aide marques, distributeurs et plateformes à naviguer dans un paysage mondial en rapide convergence L’IA devient rapidement l’acheteur, et non plus seulement un outil — transformant la manière dont les produits sont découverts, sélectionnés et achetés. La prochaine vague de croissance du retail ne viendra pas de l’e‑commerce traditionnel, mais des modèles de commerce live, social, instantané et piloté par l’IA, qui s’étendent de l’Est vers l’Ouest.Paris, France, le 4 mai 2026 — NielsenIQ (NYSE : NIQ) dévoile son nouveau rapport mondial, The Commerce Revolution: Where East Meets West, qui examine comment l’innovation portée par l’Asie et les modèles occidentaux de monétisation via les médias retail entrent en convergence pour redéfinir le commerce mondial. Le rapport montre que le commerce live, social et instantané (quick commerce) — déjà largement déployé en Asie — génère aujourd’hui l’essentiel de la croissance digitale incrémentale à l’échelle mondiale, tandis que les marchés occidentaux accélèrent leur adoption à mesure que ces formats s’adaptent localement.Dans le même temps, les réseaux de médias retail (Retail Media Networks, RMN) se hissent parmi les canaux publicitaires à la… -------------------------------------------------------------------------------- Title: 42% of Consumers Now Use AI Tools to Shop, NIQ Data Shows  URL: https://develop.nielseniq.com/global/en/news-center/2026/42-of-consumers-now-use-ai-tools-to-shop-niq-data-shows/ Type: News Center Post Published: 2026-05-05T13:12:16+00:00 Modified: 2026-07-14T14:08:43+00:00 Description: New research reveals how AI is influencing product discovery, comparison, and selection, offering early insight into the behaviors behind agentic commerce. Content: New research reveals how AI is influencing product discovery, comparison, and selection, offering early insight into the behaviors behind agentic commerce Chicago, May 5, 2026 – Following its recent report on the rise of agentic commerce, NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today released new data showing that AI is becoming embedded in how consumers shop—providing one of the first clear, data-backed views into how this shift is taking place in practice.  NIQ’s findings show that AI is influencing how consumers evaluate options, compare products, find the best pricing or discounts, and narrow choices before making a purchase. Rather than fully automating decisions, AI is a guiding influence, reshaping the path to purchase while consumers remain in control.   AI adoption is already taking hold across the shopping journey, with consumers engaging at varying levels of involvement. Key findings from the new research include:   42% of consumers have used at least one AI tool to shop within the past month  17% have used AI for product recommendations   10% have used a voice assistant to purchase and/or reorder items  19% use a subscribe or auto-replenish feature for repeat purchases  10% have engaged with an AI-powered shopping assistant  5% have used fully autonomous AI agents to place orders on their behalf  Together, these behaviors show that while fully autonomous shopping remains limited, AI-assisted decision-making is becoming a mainstream part of how consumers shop.  “We are witnessing the early stages… -------------------------------------------------------------------------------- Title: NIQ Expo ANTAD 2026 URL: https://develop.nielseniq.com/global/en/events/2026/niq-expo-antad-2026/ Type: Event Published: 2026-05-05T06:17:29+00:00 Modified: 2026-05-13T17:19:24+00:00 Description: NIQ Expo ANTAD 2026 - NIQ: Join NielsenIQ at Expo ANTAD 2026 to explore retail trends, innovation and. Explore NIQ. Content: NielsenIQ enExpo ANTAD 2026 19 al 21 de mayo 2026 Centro de Exposiciones Expo GuadalajaraGuadalajara, Jalisco. México. Stand 2371 Platica con nosotros Acerca del evento Te esperamos en Expo ANTAD 2026 Expo ANTAD es el punto de encuentro clave para las marcas, retailers y fabricantes que buscan anticiparse al mercado y acelerar su crecimiento. Una plataforma única para conectar con líderes de la industria, descubrir tendencias accionables y convertir la información en decisiones de negocio. Por eso, NIQ no podía faltar. Contamos con la experiencia y el conocimiento necesarios para ofrecer el Full View™ del retail en México, combinando la mejor lectura del comportamiento de compra del consumidor con una visión profunda de categorías, canales y dinámicas competitivas. Visítanos en el stand 2371 y descubre cómo entender con total claridad tu mercado desde una sola visión integrada, revelando oportunidades reales de crecimiento en un entorno cada vez más competitivo. Agenda un espacio con un experto NIQ Conferencia NielsenIQ en ANTAD 2026 Diana Mejía, Retail Vertical Director NielsenIQ México Conecta aquí con Diana Presentación disponible próximamente El consumo en México: Cómo ganar en año de IEPS y Fútbol Miércoles 20 de mayo | 9:00 am | Salón Master 1 En 2026,… -------------------------------------------------------------------------------- Title: Price & Promo Optimizer URL: https://develop.nielseniq.com/global/en/products/price-promo-optimizer/ Type: Product Published: 2026-05-04T17:52:56+00:00 Modified: 2026-06-17T14:57:59+00:00 Description: Optimize pricing and trade promotions with NIQ Price & Promo Optimizer. Simulate scenarios, protect margins, and book a demo today. Content: Price & Promo Optimizer Optimize pricing and trade promotion decisions with confidence. NIQ Price & Promo Optimizer brings price elasticity modeling, promotional effectiveness, and trade spend scenario planning together in one AI‑enabled platform—so manufacturers can drive growth, protect margins, and win retailer conversations. Request a demo Products / Price & Promo Optimizer Products Get in touch From disconnected tools to connected decisions Most manufacturers still manage pricing and trade promotions across fragmented systems, manual workflows, and delayed analysis. That slows decision-making and increases risk at every step. Price & Promo Optimizer brings everything together in one place—so teams can move faster, align decisions, and act with confidence. With Price & Promo Optimizer, manufacturers can: Simulate pricing and promotion scenarios before going to market to understand volume, revenue, margin, and category impact. Optimize trade spend across retailers and mechanics using item‑ and account‑level elasticity models. Align RGM, sales, marketing, and finance teams around a single, trusted source of truth. Strengthen retailer conversations and joint business planning with data‑backed, scenario‑ based recommendations Solution Overview & Demo Solution Overview & Demo [embed]https://nielseniq.wistia.com/s/nk5k8gz0hqc09k4[/embed] Built for today’s pricing reality  Cost pressures, retailer expectations, and shopper price sensitivity have fundamentally changed how pricing and promotion decisions… -------------------------------------------------------------------------------- Title: NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-research-reveals-new-rules-of-commerce-ai-agents-are-beginning-to-decide-what-consumers-buy/ Type: News Center Post Published: 2026-05-04T10:00:00+00:00 Modified: 2026-06-29T17:03:21+00:00 Description: NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy - NIQ. Explore NIQ. Content: NIQ’s latest global report—The Commerce Revolution: Where East Meets West—examines how commerce intelligence is helping brands, retailers, and platforms navigate a rapidly converging global landscape  AI is rapidly becoming the buyer, not just the tool—reshaping how products are discovered, chosen, and purchased  The next wave of retail growth isn’t coming from traditional e‑commerce, but from live, social, quick, and AI‑driven commerce models scaling from East to West  CHICAGO (May 4, 2026) — NielsenIQ (NYSE: NIQ) has announced the release of its new global report, The Commerce Revolution: Where East Meets West, which examines how Eastern-led commerce innovation and Western retail media monetization are colliding to reshape global consumer commerce.   The report finds live, social, and quick commerce—long scaled across Asia—now drive most incremental digital growth worldwide, while Western markets accelerate adoption as these formats localize. At the same time, retail media networks (RMNs) have become one of the fastest‑growing advertising channels globally, with US retail media ad spend projected to reach $107.6 billion (USD) in 2026.  Beyond this, the report finds that previously siloed operational functions of sellers are beginning to blur boundaries. Payment platforms and rapid fulfillment models from the East are converging with the monetization models born in the West, setting the stage for a singular global commerce model that unifies digital channels, consumer markets and operational functions. Key findings from the report include:  Emerging channels are scaling fast. Live, social, and… -------------------------------------------------------------------------------- Title: Global Beauty Edit Executive Brief April 2026 URL: https://develop.nielseniq.com/global/en/global-beauty-edit-executive-brief-april-2026-2/ Type: Page Published: 2026-04-30T17:20:37+00:00 Modified: 2026-05-25T16:41:33+00:00 Description: Global Beauty Edit Executive Brief April 2026 - NIQ: NielsenIQ is your home for complete consumer. Explore NIQ. Content: Global Beauty Edit - Executive Brief - April 2026Download -------------------------------------------------------------------------------- Title: NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration/ Type: News Center Post Published: 2026-04-30T16:09:08+00:00 Modified: 2026-04-30T21:31:44+00:00 Description: NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration - NIQ: Chicago, April 30, 2026 —. Explore NIQ. Content: Ulta Beauty Selects NIQ as Primary Beauty Insights Panel Provider, Expands Sales Data into NIQ’s Full View™ of Beauty Channel Chicago, April 30, 2026 — NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Ulta Beauty, the largest U.S. specialty beauty retailer, today announced a strategic data sharing collaboration to expand industry visibility into the U.S. beauty marketplace and strengthen decision‑making for brands and retailers.  Under the agreement, Ulta Beauty will share sales data for inclusion in NIQ’s forthcoming Full View™ of Beauty channel, significantly enhancing omnichannel measurement across prestige and mass beauty and wellness. In addition, Ulta Beauty will leverage NIQ as a primary beauty insights panel provider, using NIQ’s Omnishopper and Digital Purchases solutions to support enterprise‑wide insights and analytics. The collaboration brings together Ulta Beauty’s scale, leadership, and deep consumer connection with NIQ’s industry‑leading measurement and behavioral intelligence, delivering a more complete, actionable understanding of how beauty consumers shop brands, categories, and channels.  NIQ’s Full View™ of Beauty integrates retail measurement with consumer-level insights to provide a comprehensive view of what consumers buy, where they shop, and why. Ulta Beauty’s participation further expands coverage and depth within the channel, sharpening visibility into beauty, one of retail’s most dynamic and influential categories.   As Ulta Beauty’s primary beauty insights panel provider, NIQ will power shopper insights through Omnishopper, which reflects consumers’ total trip behavior across online and offline environments as captured by the world’s largest consumer panel with 250,000 highly engaged panelists. This is complemented by Digital Purchases, which… -------------------------------------------------------------------------------- Title: ​​Besser als neu? Refurbished-Produkte gewinnen spürbar an Marktanteil   URL: https://develop.nielseniq.com/global/de/news-center/2026/besser-als-neu-refurbished-produkte-gewinnen-spurbar-an-marktanteil/ Type: News Center Post Published: 2026-04-30T07:30:00+00:00 Modified: 2026-04-29T13:08:25+00:00 Description: ​​Besser als neu? Refurbished-Produkte gewinnen spürbar an Marktanteil - NIQ. Jetzt entdecken. Content:    ​ ​  Nürnberg, 30. April 2026 – Der Markt für Refurbished-Produkte wächst nicht nur stark, sondern verschiebt zunehmend die Kräfteverhältnisse im Elektronikmarkt. Wiederaufbereitete Smartphones, Tablets, Wearables und Notebooks erzielten 2025 im Vergleich zum Vorjahr Wachstumsraten von jeweils über 30 Prozent in Umsatz und Absatz und entwickelten sich damit deutlich dynamischer als Neugeräte. Besonders umwelt- und preisbewusste Käufergruppen treiben diesen Trend an, doch auch Regularien wie die EU-Richtlinie „Right to Repair“ beeinflussen den Markt. Während der Absatz von Neugeräten im Smartphone-Markt 2025 um 5 Prozent zurückging (Umsatz: –3 Prozent), legten refurbished Smartphones deutlich zu: Der Absatz stieg um 38 Prozent, der Umsatz um 36 Prozent. Und im ersten Quartal 2026 legten die Absatzzahlen sogar um 39,4 Prozent gegenüber des selben Zeitraums 2025 zu. In den übrigen Kategorien zeigt sich ein ähnliches Bild. Refurbished Wearables verzeichneten letztes Jahr ein Absatzwachstum von 53 Prozent und ein Umsatzplus von 49 Prozent. Tablets folgten mit +46 Prozent im Absatz und +42 Prozent im Umsatz, Laptops mit +45 Prozent im Absatz und +31 Prozent im Umsatz (jeweils Januar bis Dezember 2025 im Vergleich zum Vorjahreszeitraum). Auch im ersten Quartal 2026 steigt der Umsatz weiter. Insgesamt verzeichnet der Refurbished-Markt ein Umsatzplus von 47,9 Prozent gegenüber Q1 2025 – ein klares Indiz dafür, dass der Trend sich weiterhin positiv entwickelt.   Parallel zum Wachstum gewinnt das Refurbished-Segment auch innerhalb… -------------------------------------------------------------------------------- Title: Restaurants’ at-home growth below inflation in March as consumers count their costs URL: https://develop.nielseniq.com/global/en/news-center/2026/restaurants-at-home-growth-below-inflation-in-march-as-consumers-count-their-costs/ Type: News Center Post Published: 2026-04-30T07:00:00+00:00 Modified: 2026-05-25T21:16:57+00:00 Description: Restaurants' at-home growth below inflation in March as consumers count their costs - NIQ: British. Explore NIQ. Content: British restaurant groups recorded a third consecutive month of below-inflation organic growth in at-home sales in March, the latest NIQ Hospitality at Home Tracker reveals.  The Tracker, powered by CGA intelligence, shows like-for-like sales across the month were only 1.9% ahead of March 2025. After modest growth of 2.7% and 0.1% in January and February respectively, it suggests many consumers have been keeping a close eye on their spending in early 2026. Their confidence is likely to fall further as households anticipate the impact on many energy-related costs of the ongoing uncertainty in the Middle East.  The new Hospitality at Home Tracker highlights consumers’ ongoing migration from takeaways to the convenience of deliveries. Restaurants’ delivery sales in March were 6.3% ahead of March 2025 on a like-for-like basis, but the value of takeaway and click-and-collect orders fell by 8.6%. This was the 12th successive month of negative numbers. It means that takeaways generated 5.1% of spending with restaurants in March, while deliveries accounted for 13.5%.  More positively, there are signs that some consumers have switched from at-home ordering to eating out as the weather improves. The separate NIQ RSM Hospitality Business Tracker indicates a modest year-on-year increase in restaurant groups’ dine-in sales in March.  Trends are also much better on a total sales basis. Adding in new restaurants, or ones where deliveries and takeaways have been launched for the first time, year-on-year growth reached 11.8% in March.  Karl Chessell, Director - Hospitality Operators and Food, EMEA at NIQ, said: “Whether eating out or ordering in, consumers have clearly been putting a tight lid on their spending in… -------------------------------------------------------------------------------- Title: NIQ Markt Monitor Schweiz 1. Quartal 2026 URL: https://develop.nielseniq.com/global/de/news-center/2026/niq-markt-monitor-schweiz-1-quartal-2026/ Type: News Center Post Published: 2026-04-30T06:47:01+00:00 Modified: 2026-05-25T16:58:12+00:00 Description: NIQ Markt Monitor Schweiz 1. Quartal 2026 - NIQ: Explore the latest developments in the Swiss DIY. Jetzt entdecken. Content: Schweizer Detailhandel wächst zum 1. Quartal Root – 30. April 2026Laut NIQ Markt Monitor stieg der Umsatz im Vergleich zum Vorjahr um 2.7 Prozent. Der Bereich Food/Nearfood verzeichnete ein Plus von 3.2 Prozent, der Nonfood-Sektor entwickelte sich ebenfalls positiv mit 1.8 Prozent. Der Schweizer Detailhandel wächst im 1. Quartal 2026. Gleichzeitig bleibt die Konsumentenstimmung tief und liegt im März 2026 gemäss Bundesamt für Statistik (BfS) mit −43 Punkten unter dem Vorjahresniveau. Dies zeigt sich im Detailhandel in einer weiterhin zurückhaltenden Konsumneigung, mit einem Fokus auf selektive und bedarfsorientierte Käufe. Die wechselhaften Witterungsbedingungen im ersten Quartal 2026 führten zudem zu einer uneinheitlichen saisonalen Nachfrageentwicklung. Die Teuerungsrate stieg laut Bundesamt für Statistik (BfS) im März 2026 um +0.2 Prozent im Vergleich zum Vorjahresmonat. Silke Volejnik, Retail Leader NielsenIQ Switzerland erklärt: „Der FMCG‑Markt zeigt im ersten Quartal 2026 ein solides Wachstum, mit klaren Wachstumsimpulsen im Food‑ und Frischbereich. Gleichzeitig bleibt das Konsumverhalten differenziert, da Preis- und Mengeneffekte die Entwicklung je nach Kategorie unterschiedlich prägen.“ Im Vergleich zum Vorjahresquartal weist der Bereich Food im ersten Quartal 2026 ein solides Umsatzwachstum aus. Dieses wird sowohl durch einen positiven Preiseffekt als auch durch eine steigende Absatzmenge getragen. Süsswaren und Snacks weisen erneut die deutlichste Wachstumsdynamik auf, getrieben… -------------------------------------------------------------------------------- Title: Beyond the Tread Europe: Decoding Q1 2026 Tyre Market Signals and What Comes Next  URL: https://develop.nielseniq.com/global/en/events/2026/beyond-the-tread-europe-decoding-q1-2026-tyre-market-signals-and-what-comes-next/ Type: Event Published: 2026-04-29T21:21:52+00:00 Modified: 2026-06-12T14:06:13+00:00 Description: In this  webinar, we will provide a clear, data-driven overview of the latest developments in the European tire and automotive markets, focusing on Q1 2026 performance and emerging trends. Content: Beyond the Tread Europe: Decoding Q1 2026 Tyre Market Signals and What Comes Next   Webinar Watch On-Demand Here Resources Watch on demand here Webinar description The European tyre and automotive markets continue to evolve in 2026, shaped by changing consumer demand, economic uncertainty, and dynamic competitive shifts.Join NielsenIQ for a focused webinar exploring the latest Q1 2026 insights and key trends across the European tire and automotive landscape.In this session, our experts deliver a data-driven overview of current market performance, highlighting shifts in demand across vehicle and tyre categories, key movements in market share and the impact of consumer sentiment and economic conditions. We will also look ahead to the rest of 2026, outlining key opportunities and challenges to help manufacturers, retailers, and automotive brands stay ahead in a rapidly changing market. What We Covered  Access the Session Resources Watch on demand here Q1 2026 Tyre Market PerformanceAn overview of market performance and key market share movements across Europe. Consumer Sentiment & Economic ImpactHow current economic conditions are influencing consumer confidence, buying behavior, and demand. Vehicle Trends & Demand SignalsKey shifts in vehicle preferences and the demand signals shaping tire and automotive markets. Looking Ahead to 2026An outlook on opportunities and challenges… -------------------------------------------------------------------------------- Title: Desayuno ANTAD URL: https://develop.nielseniq.com/global/es/events/2026/desayuno-antad/ Type: Event Published: 2026-04-29T19:26:45+00:00 Modified: 2026-05-20T23:11:10+00:00 Description: Desayuno ANTAD - NIQ: Acompáñanos en un desayuno exclusivo en Guadalajara, México, el 21 de mayo a las. Descúbrelo. Content: NielsenIQ México Desayuno ANTAD 21 de mayo | Guadalajara, México El registro quedó cerrado Desayuno ANTAD 2026 Acompáñanos en un desayuno exclusivo en Guadalajara, México, el 21 de mayo a las 8:30 a.m., donde presentaremos las principales tendencias de consumo en México en un contexto de crisis permanente. Será un espacio cercano y ejecutivo para entender cómo están cambiando las decisiones de los consumidores y qué implicaciones tienen estos cambios para las marcas y los negocios. Durante la sesión, tendremos la oportunidad de intercambiar ideas, conversar sobre insights clave y dialogar con nuestros expertos en datos, en un ambiente diseñado para la reflexión estratégica y la conversación abierta entre pares. Te esperamos para compartir un desayuno y una conversación relevante que aporte claridad y perspectiva en un entorno cada vez más desafiante. Te compartiremos más detalles de la ubicación en el correo de confirmación una vez te hayas registrado con tu correo corporativo. Recuerda que esta invitación es intransferible, limitada a 2 personas por empresa y no permitiremos el acceso sin registro previo. Confirma tu asistencia Asegura tu lugar completando el formulario a continuación. Recuerda que la invitación es personal e intransferible. El registro quedó cerrado Conoce al equipo NielsenIQ… -------------------------------------------------------------------------------- Title: Pricing Power in Gaming | URL: https://develop.nielseniq.com/global/en/events/2026/pricing-power-in-gaming-what-gamer-choice-reveals-about-willingness-to-pay/ Type: Event Published: 2026-04-29T16:44:57+00:00 Modified: 2026-06-02T18:41:20+00:00 Description: Learn how gamer choice shapes pricing power. Discover what willingness to pay reveals about demand, competition, and launch risk. Content: Pricing Power in Gaming: What Gamer Choice Reveals About Willingness to Pay Webinar Date: June 2nd 2026 | 2 pm ET  Watch the on-demand presentation here Click here to watch Uncover how gamer choice drives pricing power across franchises, genres, platforms, and audience segments   Learn which titles earn a place in gamers’ consideration sets—and what that means for pricing, demand, and launch risk   Gain evidence‑based insights from large‑scale choice modeling to benchmark existing and upcoming game releases  Webinar description Game pricing is approaching a critical tipping point. As development costs rise, competition intensifies, and gamer expectations evolve, understanding how consumers choose between titles—and what they are truly willing to pay—has never been more important. Knowing which games can confidently lead on price, and which must follow or differentiate differently, is now a strategic requirement for publishers and developers alike.  In this webinar, NIQ’s BASES team will present a synthesized view of insights from a large-scale choice modeling study of 1,500 U.S. gamers aged 14+, covering 90 existing and 30 upcoming video game titles across major consoles and PC.  You’ll learn how consumer consideration and willingness to pay vary by title, franchise, genre, platform, and audience segment, and how pricing power is directly linked to how games compete… -------------------------------------------------------------------------------- Title: Why Forecasting Accuracy is a C-Suite Growth & Risk Discipline URL: https://develop.nielseniq.com/global/en/events/2026/why-forecasting-accuracy-is-a-c-suite-growth-risk-discipline/ Type: Event Published: 2026-04-29T16:11:13+00:00 Modified: 2026-05-28T17:34:21+00:00 Description: Accurate forecasting is now a C-suite discipline. Learn how demand-based forecasting reduces risk and drives sustainable innovation growth. Content: Why Forecasting Accuracy is a C-Suite Growth & Risk Discipline Webinar On-Demand Access the report Resources Click Here to Download Learn why forecasting accuracy is now a C-suite mandate for managing growth  Discover how objective, demand-based forecasting improves ROI across launch cycles  See how execution delivers innovation growth  Webinar description Innovation remains one of the most powerful drivers of total business growth—yet achieving consistent top performance can be a challenge when discipline is not adhered to. Fewer than one in ten companies are growing innovation sales year over year, and only about half of innovations sustain growth into their second year. This performance gap is not due to a lack of ideas, but to misaligned assumptions, inconsistent metrics, and insufficient forecasting rigor. In an environment defined by tighter budgets, faster cycles, and greater execution risk, accurate objective forecasting is no longer a planning input, but a core capability for protecting capital, managing risk, and delivering sustainable growth.  In today’s environment, forecasting inaccuracies create financial and strategic risk: misallocated capital, excess or constrained supply, underperforming ROI, and lost credibility with retailers and investors. With retailers demanding verified incremental growth and e‑commerce exposing weak launches immediately, the old “learn after launch” model no longer applies.  This webinar explores why accurate, demand‑based… -------------------------------------------------------------------------------- Title: NIQ Launches Precision Solutions to Transform Localized Growth Strategies  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-launches-precision-solutions-to-transform-localized-growth-strategies/ Type: News Center Post Published: 2026-04-29T13:34:11+00:00 Modified: 2026-04-29T15:26:04+00:00 Description: New integrated solution combines AI-enabled analytics with NIQ’s data assets to help brands and retailers drive targeted, measurable growth Content: New integrated solution combines AI-enabled analytics with NIQ’s data assets to help brands and retailers drive targeted, measurable growth CHICAGO, April 29, 2026 – NIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the launch of Precision Solutions in the United States, a new integrated solution designed to help brands and retailers make more precise, localized decisions that drive growth.  As shopper behavior becomes more fragmented and varies significantly by location, many organizations struggle to move beyond broad, market-level strategies. This often leads to inefficient spend, missed opportunities, and difficulty proving return on investment.  Precision Solutions helps solve this by enabling a more targeted, localized approach to growth for brands and retailers.  The solution combines NIQ’s retail measurement data, consumer panel data, and advanced analytics into a single platform that allows organizations to identify where growth is happening, target the right opportunities, test strategies in-market, and measure results with confidence.  “For brands, growth today is no longer about doing more everywhere. It is about taking the right actions in the right places,” said Kim Cox, Managing Director, NIQ. “Precision Solutions gives teams the clarity to see where demand truly exists, the confidence to prioritize the stores that matter most, and the evidence to act decisively. When execution is guided by local… -------------------------------------------------------------------------------- Title: Spending stalls post-Easter as shoppers anticipate summer deals URL: https://develop.nielseniq.com/global/en/news-center/2026/spending-stalls-post-easter-as-shoppers-anticipate-summer-deals/ Type: News Center Post Published: 2026-04-29T08:45:36+00:00 Modified: 2026-05-25T18:29:45+00:00 Description: Spending stalls post-Easter as shoppers anticipate summer deals - NIQ: Total Till sales at UK. Explore NIQ. Content: Shoppers remain cautious ahead of the summer months as seasonal offers increase to 26% of sales An earlier than usual Easter resulted in a decline in unit sales (-3.6%) and visits (-4.7%) over the four weeks Ocado (+14%), Lidl (+8.7% ) and M&S (+6.8%) remain the fastest growing retailers, while Asda (-3.9%) and Co-op (-1.5%) saw a decline in sales London, 29th April 2026: Total Till sales at the UK major supermarkets were down (-0.2%) in the four weeks to 18th April after a surge in sales over the Easter bank holiday (+15.4%) according to new data released today by NielsenIQ (NIQ). Following earlier than usual Easter and Mothering Sunday offers, value sales then declined (-11.8%) during the week ending 18th April compared to Easter week 2025, due to both falling earlier in the calendar year by comparison.1 Across all channels, including convenience stores, shoppers spent a total of £16.9b (-2.1%) in the period with sales across the wider convenience channel particularly weak with a decline of -2.9%. Unit sales also declined (-3.6%) over the four-week period partly due to less supermarket visits (-4.7%). Online remained the fastest growing channel with sales growth accelerating to +6.1%. To help demand, retailers also focussed on seasonal… -------------------------------------------------------------------------------- Title: Suikertaks zet koopgedrag op scherp: consument kiest bewuster en let meer op prijs URL: https://develop.nielseniq.com/global/nl/news-center/2026/suikertaks-zet-koopgedrag-op-scherp-consument-kiest-bewuster-en-let-meer-op-prijs/ Type: News Center Post Published: 2026-04-28T06:00:00+00:00 Modified: 2026-04-26T20:18:11+00:00 Description: Suikervrije producten winnen snel terrein in Nederlandse supermarkten en een voorgenomen suikertaks zal deze ontwikkeling verder versnellen. Content: Amstelveen, 28 april 2026 -  Suikervrije producten winnen snel terrein in Nederlandse supermarkten en een voorgenomen suikertaks zal deze ontwikkeling verder versnellen. Dat blijkt uit een consumentenonderzoek onder ruim 10.000 Nederlanders naar koopgedrag rond suikerhoudende producten. De resultaten laten zien dat niet alleen het aanbod verandert, maar ook de manier waarop consumenten hun keuzes maken. Suikerreductie als beleidsprioriteit Sinds het Preventieakkoord in 2018 is suikerreductie een belangrijk speerpunt voor overheid, fabrikanten en retailers. Het huidige kabinet heeft bovendien het voornemen uitgesproken om vanaf 2030 een extra belasting in te voeren op producten met meer dan 6 procent suiker. Deze maatregel zou niet beperkt blijven tot frisdrank, maar ook andere voorverpakte producten raken. Groei van suikervrij in diverse categorieën De impact van deze ontwikkelingen is nu al zichtbaar. In (fris)dranken groeit het aandeel suikervrije producten structureel. Ook buiten dranken, zoals in kauwgom en koude sauzen, is suikervrij de norm of sterk groeiend. Consumenten die online kopen laten daarbij een bovengemiddelde voorkeur voor suikervrije varianten zien. Tegelijkertijd bestaan er duidelijke regionale verschillen: niet elke provincie of stad adopteert suikervrij in hetzelfde tempo. Consument let op suikergehalte én prijs Uit het onderzoek blijkt dat ongeveer 30 procent van de Nederlanders bij aankoop redelijk… -------------------------------------------------------------------------------- Title: Activate Perú con SPSA URL: https://develop.nielseniq.com/global/en/events/2026/activate-peru-con-spsa/ Type: Event Published: 2026-04-27T19:38:12+00:00 Modified: 2026-06-09T17:14:22+00:00 Description: En este evento de lanzamiento para Perú se presentará cómo Super Food Holding RADAR by NIQ se integra al ecosistema de Super Food Holding S.A, la cadena de supermercados más grande del país, y empresa 100% de capital peruano y parte del Grupo Intercorp, permitiendo una toma de decisiones más alineada a la operación real del mercado. Content: Super Food Holding RADAR by NIQ: La nueva forma de tomar decisionesen el retail Peruano Junio 12, 2026 Oficinas Super Food Holding | Piso 6 | Rooftop Calle Morelli 181 – San Borja, Lima, Perú. 9:00 a.m. a 12:00 p.m. RSVP Evento exclusivo por invitaciónInvitación limitada a selección de 1 persona por empresa Haz click aquí y regístrate para confirmar tu asistencia Cuando el retail más grande del país y los fabricantes toman decisiones sobre una misma fuente de datos, el impacto es inmediato. Super Food Holding RADAR by NIQ permite que fabricantes y Super Food Holding S.A, el ecosistema multiformato más grande del país, con más de 1500 tiendas a nivel nacional en sus distintos formatos (supermercados, hard discount, cash & carry, y ecommerce), operen con información compartida, actualizada y accionable, alineada a la realidad del negocio, para reaccionar en tiempo real y priorizar lo que realmente mueve ventas, rentabilidad y ejecución. Sobre el evento Super Food Holding RADAR by NIQ es la plataforma de NIQ diseñada para democratizar y activar la información clave del negocio entre fabricantes y retailers. En este evento de lanzamiento para Perú se presentará cómo Super Food Holding RADAR by NIQ se integra al… -------------------------------------------------------------------------------- Title: NIQ Announces Programming and Keynote Speakers for Annual C360 Conference  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-announces-programming-and-keynote-speakers-for-annual-c360-conference/ Type: News Center Post Published: 2026-04-27T17:07:24+00:00 Modified: 2026-06-02T15:53:42+00:00 Description: NIQ Announces Programming and Keynote Speakers for Annual C360 Conference - NIQ: This year’s event. Explore NIQ. Content: Industry Visionaries Gary Vaynerchuk and Shelly Palmer to Headline Three-Day Event in San Antonio  CHICAGO, April 27, 2026 – NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, will host its annual C360 event, June 8–11, 2026, at the JW Marriott San Antonio Hill Country Resort & Spa in San Antonio, Texas. This year’s event centers around the theme “Built for the Future,” reflecting NIQ’s commitment to helping brands and retailers lead in a world that is moving faster than ever and build genuine organizational readiness for what comes next.  NIQ’s annual signature event will bring together leaders across retail, manufacturing, tech, and media for keynote presentations, expert-led breakout sessions, and real-world case studies. As AI reshapes the digital shelf and consumer behavior grows more fragmented, C360 2026 is designed to give attendees the tools and perspective to make better decisions faster, and with greater confidence.  The curated main stage speaker lineup will reflect the depth and diversity of thinking C360 is known for, and includes two visionary keynote speakers:  Gary Vaynerchuk, Entrepreneur, Chairman of VaynerX, and CEO of VaynerMedia  Shelly Palmer, Professor at Syracuse University and leader in AI and technology  “C360 is built to challenge conventional thinking and bring forward the ideas, innovations, and perspectives shaping the future of our industry,” said Liz Buchanan, President of North America, NIQ. “We are at a pivotal inflection point,… -------------------------------------------------------------------------------- Title: Liderazgo en resiliencia: Cómo prosperar ante cambios permanentes URL: https://develop.nielseniq.com/global/es/events/2026/liderazgo-en-resiliencia-como-prosperar-ante-cambios-permanentes/ Type: Event Published: 2026-04-27T16:21:00+00:00 Modified: 2026-05-27T23:32:57+00:00 Description: Liderazgo en resiliencia: Cómo prosperar ante cambios permanentes - NIQ: Te invitamos a acompañarnos. Descúbrelo. Content: NielsenIQ Chile Liderazgo en resiliencia: Cómo prosperar ante cambios permanentes 26 de mayo | Chile Mandar mensaje Fotografías de nuestro evento Liderazgo en resiliencia: Cómo prosperar ante cambios permanentes Decidir crecimiento en un contexto de consumo más racional El consumidor no dejó de comprar: está decidiendo con más criterio. Prioriza, ajusta y redefine qué marcas, categorías y propuestas de valor merecen su gasto. “Liderazgo en resiliencia: cómo prosperar ante cambios permanentes”, fue un espacio diseñado para líderes que necesitan tomar mejores decisiones en contextos de transformación continua. A partir de aprendizajes clave de nuestros estudios sobre consumo y organizaciones en tiempos de incertidumbre constante, exploraremos cómo leer antes los cambios del consumidor y qué implicancias estratégicas tienen hoy para pricing, portafolio, foco comercial y asignación de recursos. 👉 Un encuentro ejecutivo, basado en evidencia, para reducir ruido, ganar claridad y convertir el contexto en oportunidades reales de crecimiento. Contáctanos para conocer más de NIQ Chile Asegura tu lugar completando el formulario a continuación. Recuerda que la invitación es personal e intransferible. Mandar mensaje Conoce al equipo NielsenIQ Chile que estará en el evento Cynthia Carrasco Manager de Nuevos Negocios, NIQ Conectemos Antonio Roque Homescan Associate Manager, NIQ Conectemos Tihare Moya… -------------------------------------------------------------------------------- Title: Hospitality loses three sites a day in tough first quarter of 2026 URL: https://develop.nielseniq.com/global/en/news-center/2026/hospitality-loses-three-sites-a-day-in-tough-first-quarter-of-2026/ Type: News Center Post Published: 2026-04-27T13:00:00+00:00 Modified: 2026-04-27T07:51:24+00:00 Description: Britain’s hospitality sector lost three venues a day during a difficult first quarter marked by rising pressures. Content: Soaring costs for businesses and consumers led to a 0.3% drop in Britain’s number of licensed premises in the first quarter of 2026, the latest Hospitality Market Monitor reveals.   The report from NIQ, powered by CGA intelligence, shows there were 98,609 outlets at the end of March 2026—305 fewer than in December 2025, and an average of 3.4 net closures per day. It is a second successive quarter-on-quarter drop and suggests that momentum of closures in hospitality is starting to build.  The latest business failures follow relentless inflation in essential areas for hospitality including labour, energy and food and drink, alongside fragile consumer confidence about spending. Ongoing conflicts in the Middle East are likely to trigger further price rises in energy-reliant areas in the short to medium term.  NIQ’s research suggests none of hospitality’s main channels were able to record growth in the first quarter. The casual dining restaurant sector has had a particularly difficult start to 2026, with outlet numbers falling by 0.9% in three months. Bars have also been particularly affected by consumers’ cuts in discretionary spending.   The latest edition of NIQ’s Hospitality Market Monitor also provides expert analysis of Britain’s accommodation sector, which has shown above-average resilience in recent years. Outlet numbers in the licensed hotel segment has grown year-on-year and is only 4.7% smaller than it was at the pre-COVID benchmark of March 2020, compared to a 14.3% drop in all outlets. With some household budgets for holidays running low, and more increases… -------------------------------------------------------------------------------- Title: NIQ analizza le performance di TikTok  Shop a un anno dal lancio in Italia  URL: https://develop.nielseniq.com/global/it/news-center/2026/niq-analizza-le-performance-di-tiktok-shop-a-un-anno-dal-lancio-in-italia/ Type: News Center Post Published: 2026-04-27T09:15:00+00:00 Modified: 2026-04-27T09:15:06+00:00 Description: NIQ analizza le performance di TikTok Shop a un anno dal lancio in Italia - NIQ: NIQ analizza trend. Scopri NIQ. Content: NIQ delinea i tratti del nuovo player nel mercato dell’eCommerce nazionale. A un anno dal lancio, quasi 1 e-shopper su 5 lo ha già utilizzato: utenti più attivi della media, offerta sempre più ampia e un pubblico trasversale che va oltre la Gen Z.  Milano, 27 aprile 2026 – Sbarcato in Italia un anno fa, TikTok shop nel Bel Paese registra una rapida diffusione iniziale, superiore alla media europea. A delineare il quadro è NielsenIQ (NIQ) con i suoi dati aggiornati1 provenienti dal Digital Purchases e-commerce consumer panel. Monitorando le performance del canale, si osserva che TikTok Shop sia stato utilizzato da quasi 1 e-shopper su 5 e che occupa la quattordicesima posizione come player e-commerce sul mercato nazionale in base al fatturato.  Nella fotografia scattata da NIQ, sono rientrati anche parametri che hanno tracciato quanto e come i consumatori in Italia acquistano su TikTok Shop. Innanzitutto, in Italia, la frequenza di acquisto si attesta attualmente a 2,7 transazioni all'anno, contro le 8,9 del Regno Unito. Questo divario riflette i diversi livelli di maturità del mercato del commercio via piattaforma, che risulta più sviluppato nel Regno Unito, grazie anche al lancio anticipato di TikTok Shop.  Ad essere rilevato anche lo scontrino medio, che si attesta a 24,5€, mantenendosi in linea con gli altri mercati coinvolti nello studio – a “pesare” di più in Europa quello tedesco con 30.3€. In aggiunta, la quota di portafoglio per il mercato tricolore corrisponde a 4,4% (vs. 9,5% in Regno Unito).  “Nel contesto di un e‑commerce italiano sempre più maturo e in crescita - +9,1% a valore nel Largo Consumo nel 2025, i nostri… -------------------------------------------------------------------------------- Title: Salud, comodidad y comercio electrónico: NIQ revela los 10 factores impulsores del mercado alimentario español en 2026  URL: https://develop.nielseniq.com/global/es-eu/news-center/2026/salud-comodidad-y-comercio-electronico-niq-revela-los-10-factores-impulsores-del-mercado-alimentario-espanol-en-2026/ Type: News Center Post Published: 2026-04-27T09:00:00+00:00 Modified: 2026-04-23T09:44:06+00:00 Description: Salud, comodidad y comercio electrónico: NIQ revela los 10 factores impulsores del mercado. Explore NIQ. Content: La alimentación con intención, el cuidado integral, el control del peso, los productos deportivos, las alternativas saludables, los básicos reinventados, los envases transparentes, la innovación disruptiva o el auge del e-commerce, son tendencias que ya despuntaron en 2025 pero que protagonizan el comportamiento de este año.     Madrid, 27 de abril de 2026. NIQ ha presentado su último análisis “El mercado de la alimentación en España: crecimiento, hábitos y oportunidades en un mercado en estabilización”, donde se refleja que la alimentación es un sector que continúa siendo el principal motor del Gran Consumo y que encara 2026 con un consumidor más activo, más informado con nuevas prioridades de compra y marcado por dos aspectos fundamentales: la conveniencia y la salud.   En este sentido, hay que resaltar que la sección de productos de alimentación fue la responsable del 69% del crecimiento de las ventas totales de la cesta de gran consumo, alcanzando una cifra de 58.582 millones de euros y registrando un crecimiento del 4,6% durante el pasado año 2025, respecto al año anterior. Esta tendencia sigue en progresión durante los primeros compases de este año, con un peso del 67% y una cifra de las ventas en valor de 14.814 millones de euros en el primer trimestre, lo que supone un aumento del 5,2%, respecto al mismo periodo de 2025, con… -------------------------------------------------------------------------------- Title: ​​Konsumklima im Sinkflug​ URL: https://develop.nielseniq.com/global/de/news-center/2026/konsumklima-im-sinkflug/ Type: News Center Post Published: 2026-04-27T06:06:00+00:00 Modified: 2026-04-24T13:53:22+00:00 Description: ​​Konsumklima im Sinkflug​ - NIQ: Nürnberg, 19. Dezember 2025 – Am Jahresende zeigt sich die. Jetzt entdecken. Content: Nürnberg, 27. April 2026 – Die Verbraucherstimmung gibt infolge des Iran-Kriegs abermals nach: Der Konsumklima-Indikator sinkt den Erwartungen der Verbraucher nach für Mai 2026 nochmals deutlicher als im Vormonat. Er weist nun -33,3 Punkte auf, und ist damit im Vergleich zum Vormonat (revidiert -28,1 Punkte) um weitere 5,2 Punkte gesunken. Besonders trüben sich die Einkommenserwartungen ein, aber auch die Anschaffungsneigung fällt merklich pessimistischer aus. Die Sparneigung geht indes leicht zurück, bleibt aber auf hohem Niveau. Dies zeigen die aktuellen Ergebnisse des NIM Konsumklimas powered by GfK, das seit Oktober 2023 gemeinsam vom Nürnberg Institut für Marktentscheidungen (NIM), Gründer der GfK und NIQ/GfK herausgegeben wird.  Einbruch der Einkommenserwartungen Die Einkommenserwartungen der Verbraucher, die bereits letzten Monat deutlich nachgegeben haben, brechen im April um weitere 18,1 Punkte ein und liegen nun bei -24,4 Punkten. Wie im letzten Monat spielen die abgekühlten Konjunkturerwartungen und die anziehenden Preiserwartungen eine entscheidende Rolle für diese Entwicklung. Eine Langfristanalyse des NIM zeigt: Die Einkommenserwartungen sind eng mit der von den Verbrauchern erwarteten Inflation verknüpft. Effekte zwischen den Inflationserwartungen der Verbraucher und Anschaffungs- bzw. Sparneigung zeigen sich leicht zeitversetzt und fallen geringer aus.1  Anschaffungsneigung sinkt, Sparneigung ist nahezu unverändert   Die Anschaffungsneigung zeigt in diesem Monat einen Rückgang um 3,5 Punkte auf -14,4 Punkte. Dies markiert im längerfristigen Vergleich ein Zwei-Jahres-Tief.   Die Sparneigung, die angibt, ob es die Menschen angesichts der allgemeinen Wirtschaftslage derzeit für ratsam halten, zu sparen, zeigt einen leichten Rückgang und liegt mit einem Minus von 2,4 Punkten auf einem nach wie vor hohen Niveau (16,1 Punkte).  „Die Verbraucherstimmung gibt nochmal deutlicher stärker nach als im Vormonat und liegt nun bei -33,3 Punkten. Dies ist der niedrigste Wert seit Februar 2023“, erklärt Rolf Bürkl, Head of Consumer Climate beim NIM. „Die Einkommenserwartungen brechen infolge der gestiegenen Inflation… -------------------------------------------------------------------------------- Title: How Health, Regulation, and Longevity are Reshaping Canadian FMCG Demand URL: https://develop.nielseniq.com/global/en/events/2026/how-health-regulation-and-longevity-are-reshaping-canadian-fmcg-demand/ Type: Event Published: 2026-04-24T17:24:22+00:00 Modified: 2026-05-25T19:40:46+00:00 Description: Data‑driven webinar on Canadian health and wellness trends—front‑of‑pack labels, gut health, and healthy aging linked to real buying behaviour. Content: How Health, Regulation, and Longevity are Reshaping Canadian FMCG Demand On-Demand Watch the Session Here Resources Click Here to Watch Canadian consumers’ relationship with health and wellness is undergoing a fundamental shift See how regulation, functional health, and longevity priorities are reshaping Canadian FMCG demand   Connect what Canadians say about health and wellness with what they actually buy   Get an early look at where health‑driven disruption is happening now, and where the next growth opportunities exist  For FMCG brands and retailers, understanding not just what consumers say, but how they actually shop is critical to navigating this evolving landscape.  Join us for a 60‑minute insights webinar that uniquely connects original consumer survey research with real‑world purchasing behaviour and retail measurement data. Together, these perspectives reveal how Canadians are responding across three distinct—but deeply interconnected—dimensions of health and wellness.  This session offers a focused preview of findings from three standalone research reports, each available separately for deeper exploration.  What We Covered: Front‑of‑Pack (FOP) Nutrition Symbols  With Canada’s FOP nutrition labeling now in effect, mandatory warnings for high fat, sugar, and sodium are beginning to reshape shopper behavior. We’ll examine rising awareness of FOP symbols, which categories are most disrupted, how FOP‑labeled products perform versus non‑FOP alternatives, and early evidence of purchase shifting. Gut Health  Gut… -------------------------------------------------------------------------------- Title: Webinar: Health on the Shelf URL: https://develop.nielseniq.com/global/en/events/2026/health-on-the-shelf-western-europe-webinar/ Type: Event Published: 2026-04-24T17:12:53+00:00 Modified: 2026-06-18T15:50:37+00:00 Description: Join our webinar to discover what product attributes matter the most to European Consumers in the FMCG Industry. Content: Health on the Shelf: Product Attributes That Matter Most across Western Europe On-demand Webinar May 28th, 12 pm CET, 11 am GMT Watch on demand Resources Select the resources you would like to download. Webinar Recording Webinar description Conscious consumerism is no longer a niche trend — it is reshaping consumer behaviour, brand competition and retail strategies across Western Europe.  From personal wellbeing to planetary impact, consumers in 2026 are making increasingly deliberate choices. These decisions are fuelled by weight-loss medication, longevity goals, more active lifestyles, and a growing expectation for food, beverage, and Personal Care products that are ethical, sustainable and locally sourced.  At the same time, brands are facing intensified pressure from own-label ranges and fast-moving challenger brands, while retailers expand shelf space and leverage digital influence to respond to evolving health and sustainability expectations.  But what really drives choice at the moment of purchase?  Which product attributes are European consumers actively searching for when shopping for FMCG brands — and how do those expectations translate into real buying behaviour?  As health and sustainability become core decision drivers, understanding what consumers say they want versus what they actually buy and consume has become critical for FMCG and Personal Care manufacturers and retailers alike.  Join our experts for a free Webinar as they unpack fresh, data-driven insights on:  What are the emerging product attributes driving growth across European… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/cs/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-04-24T16:12:59+00:00 Modified: 2026-05-06T14:22:22+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ. Content: Oznámení o ochraně osobních údajů společnosti NIQ Strategic Analytics and Insights  Toto oznámení o ochraně osobních údajů platí pro nové účastníky průzkumu a nabývá účinnosti dnem 16. ledna 2026.  Děkujeme, že jste souhlasili s účastí v našem průzkumu trhu. Společnost NielsenIQ již desítky let udává globální standardy v oblasti průzkumu trhu a spotřebitelských trendů. Naše poznatky vycházejí z reprezentativních vzorků populace a pomáhají našim klientům (např. výrobcům, maloobchodníkům, mediálním společnostem, neziskovým organizacím a vládním orgánům) zjistit, co spotřebitelé sledují, poslouchají a kupují. Vaše účast v tomto průzkumu pomáhá společnostem porozumět vašemu chování a preferencím, což jim často pomáhá poskytovat lepší spotřebitelské produkty a služby.    Toto oznámení o ochraně osobních údajů („oznámení“) popisuje, jak společnost Nielsen Consumer LLC („NielsenIQ“, „NIQ“, „my“ nebo „nás“), jako správce údajů, nakládá s osobními údaji, které shromažďujeme, a jaká práva můžete mít ohledně těchto údajů. Údaje shromažďujeme prostřednictvím našich online a offline interakcí s vámi prostřednictvím našich webových stránek nebo chatbotů (naše „platformy“), osobně nebo telefonicky v rámci náborových aktivit a vaší dobrovolné účasti v jakémkoli z našich průzkumů („průzkumy“). V tomto oznámení vás označujeme jako „účastníka“ průzkumu. Účast v našich průzkumech je vždy dobrovolná.  Společnost NIQ patří do skupiny společností uvedených zde, které společně tvoří „skupinu NIQ“. Toto oznámení se nevztahuje na… -------------------------------------------------------------------------------- Title: NIQ Insights: Asia Pacific Consumers Redefine Value Amid Ongoing Uncertainty URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-insights-asia-pacific-consumers-redefine-value-amid-ongoing-uncertainty/ Type: News Center Post Published: 2026-04-24T13:21:03+00:00 Modified: 2026-05-25T21:16:45+00:00 Description: NIQ Insights: Asia Pacific Consumers Redefine Value Amid Ongoing Uncertainty - NIQ: With uncertainty. Explore NIQ. Content: NIQ insights outline a multi-phase framework to help FMCG brands navigate ongoing uncertainty and evolving consumer expectations in Asia Pacific. With uncertainty persisting, Asia Pacific consumers are managing spending more intentionally underscoring the need for FMCG brands to focus on availability, pricing discipline, and clear value communication. Singapore, April 27, 2026 — NielsenIQ (NYSE: NIQ), a leader in consumer intelligence, today shares new insights on how FMCG brands can navigate ongoing uncertainty and evolving consumer expectations in Asia Pacific, based on its latest thought leadership, Beyond Oil Shocks: FMCG Strategies in an Uncertain World. Across Asia Pacific, uncertainty is no longer episodic. It is structural. Ongoing geopolitical tensions, cost pressures, and shifting demand patterns are reinforcing more intentional, value-driven consumer behavior rather than triggering sudden change. “This is not about any single event. It is about the reality that unpredictability is here to stay,” said Craig Houliston, APAC Above Market and Insights Lead at NIQ. “Brands that understand how pressures evolve over time will be better equipped to respond with clarity and precision.”     Multi-phase reality for FMCG brands NIQ outlines a multi‑phase framework to help FMCG brands navigate ongoing uncertainty and operate in a more complex and prolonged disruption… -------------------------------------------------------------------------------- Title: Restaurants return to growth in March but hospitality’s cost fears mount  URL: https://develop.nielseniq.com/global/en/news-center/2026/restaurants-return-to-growth-in-march-but-hospitalitys-cost-fears-mount/ Type: News Center Post Published: 2026-04-24T07:00:00+00:00 Modified: 2026-05-25T21:16:47+00:00 Description: Restaurants returned to growth in March despite rising operational costs and cautious consumer spending. Content: Restaurants' like-for-like sales rise 2.5% from March 2025 Pubs' sales only 0.2% up and bars drop 2.6% Openings push hospitality's total sales growth above inflation Britain’s restaurant groups finished a difficult first quarter with modest like-for-like growth in March, the new NIQ RSM Hospitality Business Tracker reveals.  The Tracker—produced by NIQ, powered by CGA intelligence, in association with RSM—shows restaurants’ sales in the month were 2.5% ahead of March 2025. It is a welcome sign of consumers’ readiness to eat out, especially on big occasions like Mother’s Day.  Pub groups meanwhile achieved a like-for-like increase of only 0.2% in March, despite a boost from St Patrick’s Day celebrations in the middle of the month. It was the first time that restaurants have outpaced pubs for growth for 16 months. Managed bars saw trading fall by 2.6% year-on-year, while there was marginal growth of 0.9% in the on-the-go segment.  When channels are combined, Britain’s leading managed hospitality groups achieved like-for-like growth of 0.9% in March. While this is a better performance than either January or February, it is well below Britain’s recent rate of inflation.  January or February, it is well below Britain’s recent rate of inflation. New openings deliver growth but cost fears build  The NIQ RSM Hospitality Business Tracker also indicates the continued cautious expansion of managed groups. On a total sales basis—including at venues launched by hospitality groups in the last 12 months—their sales rose 4.3%—just ahead of inflation. NIQ’s recent Business Confidence Survey with Zonal… -------------------------------------------------------------------------------- Title: NIQ and INTAGE HD Partner to Expand Retail Measurement Across Japan and Global Markets URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-and-intage-partner-to-expand-retail-measurement-across-japan-and-global-markets/ Type: News Center Post Published: 2026-04-24T02:00:00+00:00 Modified: 2026-04-22T15:16:36+00:00 Description: NIQ and INTAGE HD Partner to Expand Retail Measurement Across Japan and Global Markets - NIQ: Through. Explore NIQ. Content: Tokyo, JAPAN, April 24, 2026 — NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and INTAGE HOLDINGS Inc. (hereafter "INTAGE HD"), a leading market research company in Japan, today announced a mutual sales partnership to expand access to retail measurement insights between Japan and global markets. Through the collaboration, NIQ and INTAGE HD bring together complementary strengths— INTAGE HD’s deep local retail store panel data and insights into the Japanese domestic market, and NIQ’s global and regional retail store panel data and insights into various international markets—to enable better comparison and understanding of market performance and trends across countries and regions. This collaboration enhances both companies’ ability to support clients with more consistent and comparable insights, helping clients unlock growth opportunities across markets. The collaboration enables global clients to access INTAGE HD’s nationwide retail store panel data in Japan (SRI+ and SRI+EC) to support market entry and expansion. NIQ's network will enable smoother access to data and insights on the Japanese market. At the same time, clients in Japan will gain access to NIQ’s global Retail Measurement Services (RMS), covering more than 100 countries and regions, supporting international growth. “Clients today are increasingly looking for a more complete and connected… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/sv/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-04-24T00:27:56+00:00 Modified: 2026-05-06T14:38:52+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ. Content: NIQ Strategic Analytics and Insights – Integritetspolicy  Denna integritetspolicy gäller från och med den 16 januari 2026 för nya deltagare i undersökningen.  Tack för att du har gått med på att delta i vår marknadsundersökning. I årtionden har NielsenIQ satt den globala standarden för marknads- och konsumentundersökningar. Våra insikter baseras på representativa urval av befolkningen och hjälper våra kunder (t.ex. tillverkare, återförsäljare, mediebolag, ideella organisationer och myndigheter) att få kunskap om vad konsumenter tittar på, lyssnar på och köper. Ditt deltagande i denna undersökning hjälper företag att förstå ditt beteende och dina preferenser, vilket ofta hjälper dem att tillhandahålla bättre konsumentprodukter och tjänster.    Denna integritetspolicy (”Policy”) beskriver hur Nielsen Consumer LLC (”NielsenIQ”, ”NIQ”, ”vi” eller ”oss”), i egenskap av personuppgiftsansvarig, hanterar de personuppgifter vi samlar in och de rättigheter du kan ha avseende dessa uppgifter. Vi samlar in data genom våra interaktioner med dig online och offline via våra webbplatser eller chattbottar (våra ”plattformar”), personligen eller via telefon som en del av rekryteringsinsatser och ditt frivilliga deltagande i någon av våra undersökningar (”undersökningar”). I denna policy hänvisar vi till dig som en ”deltagare” i undersökningen. Deltagande i våra undersökningar är alltid frivilligt.  NIQ tillhör den grupp av företag som anges här, vilka tillsammans bildar ”NIQ-gruppen”. Detta meddelande gäller inte för någon… -------------------------------------------------------------------------------- Title: How Car Buying is Changing in Eastern Europe & Türkiye URL: https://develop.nielseniq.com/global/en/events/2026/from-ownership-to-intention-how-car-buying-is-changing-in-eastern-europe-turkiye/ Type: Event Published: 2026-04-23T23:31:34+00:00 Modified: 2026-06-22T12:22:14+00:00 Description: Today’s auto consumer is undergoing rapid change, from rising used car demand to evolving ownership patterns and declining brand loyalty. Content: Webinar From Ownership to Intention How Car Buying is Changing in Eastern Europe & Turkiye Now Available On-Demand Watch the recording Resources Select the resources you would like to download. Webinar: From Ownership to Intention: How Car Buying is Changing in Eastern Europe & Türkiye About This Webinar Today’s auto consumer is undergoing rapid change — from rising used car demand to evolving household ownership patterns and declining brand loyalty. In this replay, we uncover what’s driving these behavioral shifts and what they mean for OEMs, importers, dealers, and fleet managers. The session explores how ownership models, purchase intentions, and loyalty are evolving, and what the data reveals about the future of car buying in Eastern Europe. Understanding these shifts is critical for staying ahead of market disruption. Watch the recording Resources Select the resources you would like to download. Webinar: From Ownership to Intention: How Car Buying is Changing in Eastern Europe & Türkiye Who Should Watch  Original Equipment Manufacturers (OEM) marketing leaders   Product planners  Dealer networks  Fleet managers  Leasing companies … and anyone looking to understand how consumer behavior is transforming the region's automotive industry.  What to Expect   Market Reality Check  New vs. Used vs. Company Cars Brand Loyalty &… -------------------------------------------------------------------------------- Title: ​​​​​​Consumer confidence score down four points in April to -25 URL: https://develop.nielseniq.com/global/en/news-center/2026/consumer-confidence-score-down-four-points-in-april-to-25/ Type: News Center Post Published: 2026-04-23T23:01:00+00:00 Modified: 2026-06-02T15:55:19+00:00 Description: Consumer confidence dropped sharply in April as financial pressures and economic uncertainty intensified. Content: With the third monthly fall in confidence in a row, consumers are getting the jitters    London, April 24th, 2026 – GfK’s long-running Consumer Confidence Index fell four points to -25 in April. Four measures were down and one was flat, compared to last month’s announcement. These are the current findings of the GfK Consumer Confidence Barometer (CCB) powered by NIM. The CCB has been published jointly by GfK and the Nuremberg Institute for Market Decisions (NIM), the founder of GfK, since October 2023.    Neil Bellamy, Consumer Insights Director at GfK, an NIQ Company, says: “Consumers really do have the jitters now. The anxiety we saw last month has deepened with a four-point fall in April’s consumer confidence headline score to -25. It is a year since we last saw a monthly drop of this size, and we have to go back to October 2023 to find the last time consumer confidence was lower. The biggest declines are in perceptions of the UK economy, with an eight-point slide in views on the economic picture over the last 12 months, and a six-point fall in the forward-looking measure to -43, its lowest level since February 2023. Consumers were arguably resilient about their personal finances in March, but this month’s finance measures, looking back a year (-11) and looking forward (-4), have seen significant slides. Everyone is grappling with rapid price rises,… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/sk/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-04-23T22:39:39+00:00 Modified: 2026-05-06T14:36:35+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ. Content: Oznámenie o ochrane osobných údajov spoločnosti NIQ Strategic Analytics and Insights  Toto oznámenie o ochrane osobných údajov platí pre nových účastníkov prieskumu a nadobúda účinnosť 16. januára 2026.  Ďakujeme, že ste súhlasili s účasťou v našom prieskume trhu. Spoločnosť NielsenIQ už desaťročia stanovuje globálny štandard v oblasti prieskumu trhu a spotrebiteľského správania. Naše poznatky vychádzajú z reprezentatívnych vzoriek populácie a pomáhajú našim klientom (napr. výrobcom, maloobchodníkom, mediálnym spoločnostiam, neziskovým organizáciám a vládam) zistiť, čo spotrebitelia sledujú, počúvajú a kupujú. Vaša účasť v tomto prieskume pomáha spoločnostiam pochopiť vaše správanie a preferencie, čo im často pomáha poskytovať lepšie spotrebiteľské produkty a služby.    Toto oznámenie o ochrane osobných údajov („Oznámenie“) opisuje, ako spoločnosť Nielsen Consumer LLC („NielsenIQ“, „NIQ“, „my“ alebo „nás“), ako správca údajov, nakladá s osobnými údajmi, ktoré zhromažďujeme, a aké práva môžete mať v súvislosti s týmito informáciami. Údaje zbierame prostredníctvom našich online a offline interakcií s vami cez naše webové stránky alebo chatboty (naše „Platformy“), osobne alebo telefonicky v rámci náborových aktivít a vašej dobrovoľnej účasti v akomkoľvek z našich prieskumov („Prieskumy“). V tomto Oznámení sa na vás odvolávame ako na „účastníka“ prieskumu. Účasť v našich prieskumoch je vždy dobrovoľná.  Spoločnosť NIQ patrí do skupiny spoločností uvedených tu, ktoré spolu tvoria „skupinu NIQ“. Toto oznámenie sa nevzťahuje na žiadny iný produkt alebo službu vo vlastníctve spoločnosti NielsenIQ ani žiadnej inej tretej… -------------------------------------------------------------------------------- Title: NIQ Launches Commerce Lab to Build the Data and Measurement Layer for AI-Driven Commerce URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-launches-commerce-lab-to-build-the-data-and-measurement-layer-for-ai-driven-commerce/ Type: News Center Post Published: 2026-04-23T13:24:10+00:00 Modified: 2026-06-05T09:53:02+00:00 Description: NielsenIQ (NYSE: NIQ) today announced the launch of NIQ Commerce Lab, where the company is building the technology infrastructure for AI-driven commerce.  Content: CHICAGO (April 23, 2026) – NielsenIQ (NYSE: NIQ) today announced the launch of NIQ Commerce Lab, where the company is building the technology infrastructure for AI-driven commerce. The Lab will develop the data platforms, APIs, and measurement systems that power how products are discovered, evaluated, and purchased in AI-mediated environments.  This includes what the industry often refers to as agentic commerce, but extends across quick commerce, social commerce, and other emerging channels—where AI is becoming the common layer shaping how consumers navigate choices and how decisions are made in real time.  AI systems are rapidly moving from supporting decisions to making them—playing an increasingly central role in how commerce operates. Their effectiveness depends on the intelligence behind them.  AI is Becoming the Operating Layer of Global Commerce  NIQ ensures that the intelligence behind these systems is accurate, complete, and grounded in real-world behavior—reflecting how consumers actually buy, what products are really available, and how markets operate.  Across the industry, however, the data and measurement required to support this shift remains incomplete. Product data is inconsistent, real-world purchasing behavior is fragmented, availability signals are unreliable, and measurement lacks objectivity. These gaps limit the accuracy, trust, and scalability of AI-driven commerce—and can determine whether products are represented, recommended, or overlooked entirely.  Building the Intelligence Layer for Agentic Commerce  The NIQ Commerce Lab will advance a core pillar of NIQ’s AI strategy: Commerce Intelligence.  Commerce Intelligence is NIQ’s approach to bringing together the full range of signals that shape the market—product,… -------------------------------------------------------------------------------- Title: AI in Ecommerce & Agentic Commerce Solutions | NIQ URL: https://develop.nielseniq.com/global/en/solutions/market-measurement/agentic-commerce/ Type: Solution Published: 2026-04-22T20:12:03+00:00 Modified: 2026-07-07T19:40:12+00:00 Description: See how NIQ's agentic commerce solutions help you stay visible and measurable as AI reshapes product discovery and purchase. Content: Agentic Commerce for the AI Era of Retail NIQ is building the intelligence infrastructure that agentic commerce depends on - powering AI-driven product discovery, decisioning, and purchasing with trusted data, objective measurement, and real-world validation.  Talk to an expert AI is becoming the operating layer of global commerce NIQ ensures that the intelligence behind these systems is accurate, complete, and grounded in real-world behavior - reflecting how consumers buy, what products are available, and how markets operate. Across the industry, however, the data and measurement required to support this shift remains incomplete. Product data is inconsistent, real-world purchasing behavior is fragmented, availability signals are unreliable, and measurement lacks objectivity. These gaps limit the accuracy, trust, and scalability of AI-driven commerce - and can determine whether products are represented, recommended, or overlooked entirely. Introducing the NIQ Commerce Lab The NIQ Commerce Lab will advance a core pillar of NIQ’s AI strategy: Commerce Intelligence.  Commerce Intelligence is NIQ’s approach to bringing together the full range of signals that shape the market - product, consumer, and retailer data - into a unified system that can understand complex dynamics and power AI-driven decisions that were previously out of reach. Together, these capabilities are designed… -------------------------------------------------------------------------------- Title: Online Grocery Sales Power Omnichannel Growth as Market Poised to Reach $452 Billion by 2028 URL: https://develop.nielseniq.com/global/en/news-center/2026/online-grocery-sales-power-omnichannel-growth-as-market-poised-to-reach-452-billion-by-2028/ Type: News Center Post Published: 2026-04-22T19:20:39+00:00 Modified: 2026-04-22T19:20:43+00:00 Description: Online Grocery Sales Power Omnichannel Growth as Market Poised to Reach $452 Billion by 2028 - NIQ. Explore NIQ. Content: The Food Industry Association and NIQ unveil the latest ecommerce report ARLINGTON, VA, April 22, 2026 — FMI–The Food Industry Association and NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, find that grocery shopping is no longer a choice between store and screen, but instead a seamless blend of both in the latest Digital Engagement Transforms Grocery Shopping 2026 report. With omnichannel behaviors as the new normal, total U.S. online grocery sales will reach $452 billion by 2028, making ecommerce a primary engine of grocery progress.  The report finds that ecommerce now drives nearly three-quarters of total grocery dollar growth. In 2025 alone, online sales contributed close to 75% of total grocery dollar growth, while in-store sales remained relatively stable.   "Ecommerce is poised for extensive growth,” said Jack O’Leary, director of ecommerce strategic insights for NIQ. “With online grocery sales increasing at a projected 11.6% annual rate through 2028 and already accounting for about one-fifth of total grocery spending, success now hinges on how well retailers connect digital and physical experiences into one cohesive journey.”  Food represents one of the largest opportunities for category expansion within ecommerce. While food purchases remain primarily store-led, online food sales jumped nearly 19% in 2025. The report finds that without ecommerce, many grocery categories would post flat or declining sales, reinforcing the role of digital as a competitive lever rather than a complementary add-on.  “Omnichannel shopping is now the norm for most households,” said Steve Markenson, vice president, research… -------------------------------------------------------------------------------- Title: Precision Solutions  URL: https://develop.nielseniq.com/global/en/products/precision-solutions/ Type: Product Published: 2026-04-22T17:53:51+00:00 Modified: 2026-05-07T21:54:14+00:00 Description: End‑to‑end localization analytics built on NIQ’s most robust retail, consumer, and shopper data—empowering smarter, faster, store‑level growth decisions.  Content: Precision Solutions End‑to‑end localization analytics built on NIQ’s most robust retail, consumer, and shopper data—empowering smarter, faster, store‑level growth decisions.  Request a demo Solutions / Precision Solutions Solutions Get in touch Identify, test, and optimize growth at the local level. With Precision Solutions, you can win local demand by:  Identifying high‑potential markets, neighborhoods, and stores  Pinpointing the shoppers and buyers that drive growth  Testing executions in‑market to prove what works before scaling  Optimizing assortment, pricing, promotions, and activation with confidence  [embed]https://fast.wistia.com/embed/medias/nou5ye4aak/swatch[/embed] Built for today’s shift from mass strategies to micro growth, Precision Solutions replaces fragmented tools with a single, integrated platform that turns local insight into measurable action.  Why choose Precision Solutions? Growth no longer happens in the averages—it happens locally.  Focus commercial investments on the highest value stores, markets, and shoppers—rather than spreading spend evenly. Validate strategies through in‑market testing and proven measurement before committing budget at scale. Optimize execution using predictive modeling to maximize ROI and minimize risk.  Localized growth analytics designed to turn insight into action—store by store. Start today See the NIQ Difference Built on NIQ’s trusted data and engineered for real‑world execution Unmatched integration of retail, consumer, and shopper data—grounded in NIQ’s global measurement leadership.  Rigorously validated through in market testing and side by side comparisons to ensure accuracy and confidence. … -------------------------------------------------------------------------------- Title: From Complex to Connected: Making Commerce Data AI‑Ready  URL: https://develop.nielseniq.com/global/en/events/2026/from-complex-to-connected-making-commerce-data-ai-ready/ Type: Event Published: 2026-04-22T15:11:09+00:00 Modified: 2026-05-25T15:08:30+00:00 Description: From Complex to Connected: Making Commerce Data AI‑Ready - NIQ: Now available on demand, this. Explore NIQ. Content: Podcast | From Complex to Connected: Making Commerce Data AI‑Ready   Now Available On-Demand Watch the recording Resources Select the resources you would like to download. Podcast recording: From Complex to Connected: Making Commerce Data AI‑Ready   About This Podcast Now available on demand, this LinkedIn Live session hosted by The FMCG Guys and featuring experts from NIQ and Henkel dives into one of the most critical enablers of AI‑driven commerce success: connected, high‑quality commerce data. As brands face an explosion of data across offline, online, retail media, and digital shelf environments, this conversation cuts through the hype to focus on the real work required to make data usable, actionable, and AI‑ready. The experts explore why data abundance does not equal data advantage, how fragmentation and complexity are slowing decision‑making, and what foundations brands must build to unlock AI’s true commercial impact from measurement to activation. Watch the recording Resources Select the resources you would like to download. Podcast recording: From Complex to Connected: Making Commerce Data AI‑Ready   What You’ll Learn From Data Abundance to Data Usefulness  Why having more data no longer guarantees better decisions  The challenge of complexity across omni‑commerce data sources  How connectivity transforms fragmented data into actionable intelligence  Why… -------------------------------------------------------------------------------- Title: NIQ and Stirista Announce Collaboration to Advance Privacy-Safe Audience Solutions  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-and-stirista-announce-collaboration-to-advance-privacy-safe-audience-solutions/ Type: News Center Post Published: 2026-04-21T15:39:21+00:00 Modified: 2026-04-21T15:40:16+00:00 Description: NIQ and Stirista Announce Collaboration to Advance Privacy-Safe Audience Solutions - NIQ: Through the. Explore NIQ. Content: Relationship aligns purchase-based intelligence with data-driven activation capabilities to support more effective advertising planning and activation  CHICAGO (April 21, 2026) — NIQ, a leading consumer intelligence company, and Stirista, a provider of identity‑driven marketing solutions, today announced a strategic collaboration to develop new audience solutions, media planning capabilities, and activation use cases for advertisers and brands. Through the relationship, NIQ and Stirista will enhance their abilities to develop robust audience definitions, improve campaign planning, and support marketing performance across channels. The collaboration also enables marketers to harness modeled intent data and purchase-based insights to activate campaigns through Stirista’s platform. As part of the relationship, NIQ will use insights informed by the collaboration with Stirista to advance its consumer research and analytics, strengthening how it supports audience design and planning. Specifically, Stirista will contribute privacy‑safe consumer insights related to mobile device usage, professional status, and digital media consumption. Informed by these insights, NIQ will enhance its audience design and segmentation capabilities within its privacy‑safe consumer framework. “Today’s advertisers need to move seamlessly from insight to action without compromising privacy,” said Josh Pisano, General Manager of Global Media, NIQ. “By combining NIQ’s intelligence with Stirista’s activation platform, we’re enabling brands to plan smarter and activate with greater… -------------------------------------------------------------------------------- Title: Webinar | Agentic Commerce Transforms the Path to Purchase URL: https://develop.nielseniq.com/global/en/events/2026/the-new-shape-of-shopping-agentic-commerce-path-to-purchase/ Type: Event Published: 2026-04-20T15:27:51+00:00 Modified: 2026-07-07T15:04:29+00:00 Description: Webinar | Agentic Commerce Transforms the Path to Purchase: Learn how agentic commerce is creating a. Explore NIQ. Content: The New Shape of Shopping: How Agentic Commerce Transforms the Path to Purchase Webinar June 25th, 2026 1:00 PM ET Watch the Recording & Download the Presentation Resources Select the resources you would like to download. The New Shape of Shopping - Webinar Recording The New Shape of Shopping - Webinar Presentation Webinar description Agentic commerce is creating a new rhythm in the way people shop. Instead of starting with broad searches and long product lists, more decisions are forming through guided interactions and context‑aware prompts. This shift changes where influence happens and how quickly a shopper moves from curiosity to choice. This session examines how this new rhythm affects brands and consumers alike. We explore the emerging journey shapes, the moments where guidance replaces searching, and the opportunities for brands to show up in meaningful, helpful ways as the path to purchase continues to evolve. Watch the Recording & Download the Presentation Resources Select the resources you would like to download. The New Shape of Shopping - Webinar Recording The New Shape of Shopping - Webinar Presentation Featured Speaker: Jack O’Leary Director, E-Commerce Strategic Thought Leadership  NielsenIQ Jack brings over a decade of expertise in digital commerce. During his career, Jack has… -------------------------------------------------------------------------------- Title: Insight Summit Austria 2026 URL: https://develop.nielseniq.com/global/en/events/2026/insight-summit-austria-2026/ Type: Event Published: 2026-04-20T14:06:51+00:00 Modified: 2026-06-10T08:02:39+00:00 Description: Join us for the Insight Summit Austria 2026 to discover key market opportunities and strategies for sustainable growth. Content: NIQ Insight Summit 2026 Intelligence that moves commerce. 15. September | 14:30 – 19:00k47 Wien Jetzt anmelden Vielen Dank für Ihre Anmeldung! Sie erhalten in Kürze eine Bestätigung via E-Mail von uns.Hier können Sie sich den Termin in Ihren Outlook Kalender herunterladen. Download Outlook Kalender Während Märkte sich neu sortieren, entstehen Chancen, die nur wenige früh genug erkennen. Neue Technologien und Bedürfnisse verschieben Grenzen – schneller, als viele Unternehmen reagieren können. Die spannendsten Marktchancen entstehen dort, wo sich die Spielregeln verändern. 2026 ist der entscheidende Moment – stellen Sie die Weichen für morgen. Erkennen Sie Veränderungen früh und definieren Sie die Spielregeln für Ihr Unternehmen und nachhaltiges Wachstum neu. Der NIQ Insight Summit Austria liefert Orientierung und zeigt, wie Sie trotz schwierigem Umfeld wachsen können. In unserem exklusiven Event beleuchten wir unter anderem die sich wandelnden Konsumentenbedürfnisse, die Transformation von Handel und Shopper Journey oder den strategischen Einsatz von Künstlicher Intelligenz. Gemeinsam mit NIQ Expertinnen und Experten, World Data Lab und weiteren führenden Marken und Händlern fokussieren wir uns auf zentrale Zukunftsthemen – hier ein kleiner Vorgeschmack:Keynote World Data Lab: The Next 100 Million: How Consumer Class expansion in Europe will redefine brands. NIQ Insight Summit Austria 2026 Agenda Welcoming & Registration 14:30 – 15:00 Intelligence… -------------------------------------------------------------------------------- Title: NIQ Brandbank and Prodx Unite to Advance Retail Personalization  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-brandbank-and-prodx-unite-to-advance-retail-personalization/ Type: News Center Post Published: 2026-04-20T14:03:35+00:00 Modified: 2026-04-20T14:14:41+00:00 Description: NIQ Brandbank and Prodx Unite to Advance Retail Personalization - NIQ: As retailers face growing. Explore NIQ. Content: Collaboration unifies product content and real-time data to help retailers deliver smarter digital shopping experiences Chicago, April 20, 2026 — NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced a strategic collaboration between NIQ Brandbank and Prodx to deliver a unified, end‑to‑end data foundation that transforms how U.S. retailers power digital shopping experiences. As retailers face growing pressure to deliver more relevant, seamless online experiences, the collaboration enables faster activation of high-quality product data across search, discovery and retail media. It also reflects NIQ’s broader strategy to help clients turn complex data into actionable, AI-enabled decisioning systems. The collaboration brings together NIQ Brandbank’s standardized product content with Prodx's enriched, highly structured data, creating a unified solution designed to support more intelligent and personalized digital shopping experiences. Through this collaboration, retailers gain access to a comprehensive data ecosystem that enables: Standardized and enriched product content ready for activation Faster deployment via real-time APIs Improved search, discovery, and recommendations Stronger retail media performance and shopper conversion “This collaboration represents a significant step forward for retailers seeking to deliver more meaningful and frictionless digital shopping experiences,” said Steve Burdett, Global Group Commercial Director, NIQ Brandbank. “By combining NIQ Brandbank’s trusted product… -------------------------------------------------------------------------------- Title: Sweets & Snacks 2026 URL: https://develop.nielseniq.com/global/en/events/2026/sweets-and-snacks-2026/ Type: Event Published: 2026-04-18T19:07:00+00:00 Modified: 2026-05-25T14:07:20+00:00 Description: Meet NIQ at the 2026 Sweets & Snacks show and hear from our experts on the data, trends, and strategies driving category success. Content: Sweets & Snacks 2026 Welcome, Sweets & Snacks Exhibitors and Guests Visit us at Booth #6504 May 19-21 | Las Vegas, NV Speak with an NIQ Expert Get the Full View of the Industry with NIQ Grow your business with NIQ solutions that provide the Full View of the sweets & snacking industry market and consumer insights at a price that fits your needs. Whether you are new to the rapidly growing industry or a seasoned veteran, NIQ offers a wide range of solutions that can help you: Increase ROI Win over more retailers Optimize pricing and promotions Drive product innovation Strengthen shopper loyalty Even better, NIQ's flexible pricing model is designed for both emerging and established brands looking to accelerate growth without eating up their budget. See NIQ on Stage May 19th | 11:00 AM EST Snack Shift: Cravings, Wellness, and the Rise of Purposeful Snacking Snacking has become all about fueling modern lifestyles, and today’s consumers want snacks that deliver bold flavor, real function, and feel-good benefits.  ​ Explore how shifting consumer priorities are changing what people snack on, when they snack, and why. We’ll examine how new formats, functional ingredients, beverages, and DIY options are blurring category lines and creating fresh opportunities for innovation. Whether you’re launching a better-for-you product or reimagining… -------------------------------------------------------------------------------- Title: NIQ BASES AI Product Developer Privacy Notice URL: https://develop.nielseniq.com/global/zh/legal/niq-bases-ai-product-developer-privacy-notice/ Type: Legal Page Published: 2026-04-17T13:50:01+00:00 Modified: 2026-06-09T02:33:42+00:00 Description: Discover NIQ Bases Ai Product Developer Privacy Notice insights, trends, and analytics from NielsenIQ to make smarter decisions. Content: NIQ BASES AI 新品加速器隐私声明  本隐私声明适用于新的调查受访者，生效日期为2025年9月16日。  感谢您同意参与我们的市场调查研究。BASES AI 新品加速器是一个感官测评市场调查方案，主要测评的是食品及其他产品的味道和香气（但不限于此）。我们运营受访者固定样本组（以下针对AI 新品加速器简称“测评小组”），消费者可注册参与定期调查项目；我们也会在第三方固定样本组成员中开展个案研究项目，邀请其在指定地点参加一次性调查。  本隐私声明（以下简称“本声明”）描述了 Nielsen Consumer LLC （以下简称“NielsenIQ”、“NIQ”或“我们”）作为数据控制者如何处理我们收集的个人信息，以及您对这些信息可能拥有的权利。我们通过电子邮件、个人设备或NIQ提供的设备、NIQ提供的移动应用程序（“APP”）或我们的当面互动（统称我们的“平台”）收集数据，作为招募工作的一部分，以及您自愿参与我们“调查”的一部分。  NIQ属于此处列出的公司集团，这些公司共同组成“NIQ集团”。本声明不适用于 NielsenIQ 所拥有的任何其他产品或服务，或您可能与之互动的任何其他第三方。美国：我们的《健康数据声明》是本声明的补充，描述了我们与消费者健康数据相关的隐私实践。   当您参与我们的个案研究项目时，我们称您为“受访者”；如果您是定期调查项目的成员，我们称您为 “测评小组成员”，并在本声明中沿用上述称谓。作为受访者，您通常需使用我们或指定市场调查机构提供的平板电脑完成调查。作为受访者或测评小组成员，您将被要求使用我们的专门 APP 记录您的感官体验。本声明中涉及互联网或电子网络活动数据以及物理位置数据的所有条款，仅在您作为受访者或测评小组成员将 APP 安装在个人移动设备时适用。  在本声明中，“个人信息”指与已识别或可识别的个人（可通过参考标识符直接或间接识别的个人）有关的任何信息。该术语还包括“个人数据”或适用法律中定义的类似术语。    当我们提及“敏感个人信息”时，它是指揭示个人隐私事项的个人信息，一旦披露，可能导致身份盗用、欺诈或对个人造成重大伤害。该术语还包括“特殊类别个人信息”或适用法律中定义的类似术语。   收集个人信息时的声明   本“收集个人信息时的声明”提供有关我们隐私惯例的一些关键信息：我们收集的个人信息类别；我们如何获取、共享和维护个人信息；以及您如何指示 NIQ 停止共享您的个人信息。   为透明起见，请注意我们不会将您的姓名、地址或您提供给我们的任何可直接识别的信息用于对您的直接营销或销售目的。我们从不与电话营销人员共享这些可识别信息，也不允许我们的企业客户将这些信息用于对您的直接营销或销售。   我们可能会通过调查收集以下类别的个人信息（您的“调查数据”）：  直接识别信息，例如您的姓名、电话号码、电子邮箱地址、国家或地区；  人口统计数据，例如您的年龄、性别和语言；  行为、偏好及商业数据：  “行为数据”包括您做事情的时间、原因或方式，例如您购物的频率或您使用电脑、看电视或互联网的频率。  “偏好数据”指您所做的选择，如您购买的早餐谷物、收听或收看的电台/电视台或访问的网站。  “商业数据”指您购买过哪些产品或服务、对哪些产品或服务感兴趣或提供过哪些反馈意见、您的付款方式和购买力、您对特定产品和服务的价格敏感度和支付意愿。  互联网或其他电子网络活动数据（适用于在个人设备上安装 APP 的测评小组成员或受访者），我们将自动收集设备标识符，例如互联网协议（“IP”）地址，以及存储在 Cookie 和类似技术中的标识符和其他信息。如果您使用 APP，我们可能会收集与使用行为相关的以下信息：您访问的页面、使用 App 的时长、表单字段输入内容、推送通知状态、浏览器类型、设备类型、操作系统及运营商信息。    我们的 APP 使用 Sentry 线上平台进行错误监控，在出现故障时收集有限的个人信息，包括标识符及您在 APP 中的活动相关信息。  个人财务数据：如您作为受访者或测评小组成员符合经济激励（如礼金、礼品卡等）的领取条件，我们可能会收集您的财务账户信息（银行账户及相关识别信息）或其他税务相关信息（依照当地法律规定）。  大致位置数据（适用于在个人设备上安装 App 的受访者或测评小组成员），例如基于您的 IP 地址得出您所在的城市、区域或国家/地区，或您的个人手机所提供的非精确 GPS 信息（如您作为测评小组成员参与我们的项目）。  敏感个人信息（如果在您的调查回答中披露），例如您的种族、宗教或哲学信仰、饮食限制，或吸烟或电子烟使用习惯。   受保护的分类特征 （根据美国州法律或联邦法律），如果在您的调查回答中披露，例如您的年龄、种族、性别或性取向。   根据上述任何个人信息类别，推断您对购买特定类型产品或服务的兴趣。   我们收集并处理调查数据，为客户提供各类市场研究洞察，从而帮助他们更好地了解市场和潜在消费者。我们还需要处理您的个人信息，以便为您提供访问我们平台（尤其是我们的 APP）的权限。  。请放心，我们不会使用可识别您身份的个人信息对您进行定向广告或直接营销，也不允许我们的客户这样做 . 对于美国受访者：我们可能会向我们的客户（如电子商务企业、投资公司、消费品牌、媒体公司和数据经纪人）“出售”或“共享”（根据美国适用法律对这些术语的定义）某些类型的调查数据。我们可能会将您的数据用于收集时所告知的特定目的，例如与您进行沟通或回应您的询问。有时我们可能会将调查数据与研究工具及其他来源的数据进行整合，但不会将您的调查数据用于向您进行宣传、推广或推销第三方商品或服务。只有在获得父母或监护人的同意后，我们才会“出售”或“共享”（根据适用法律对这些术语的定义）汇总的未满法定年龄（受当地司法管辖区年龄差异的限制）的个人信息。  隐私权：根据适用法律，您可能对您的调查数据拥有某些权利，您可以随时选择退出或撤销对我们数据处理和销售的同意。如您希望行使您的一项或多项权利，请浏览“您的隐私权”，该链接也位于 APP 登录界面底部。您也可以选择启用基于浏览器的信号来自动传达您的偏好，例如全球隐私控制（GPC）。如有需要，我们会将 GPC 信号作为退出网站销售的请求进行处理。目前，我们无法通过退出偏好信号使您在 APP 中选择退出个人信息的出售。  数据保存期限 ：，如您、我们的客户或第三方调查委托方要求删除您的个人信息，或我们通过删除可识别您的信息对数据进行汇总、匿名化或去标识化处理，。 我们将在实现本声明所述目的或履行法律义务、解决争议和执行协议所合理必要的期限内保存您的调查数据。我们的数据保存期限会综合考虑多项因素，包括我们与调查受访者的关系及产品和服务用户之间的关系、数据的性质和敏感性，以及提供和改进业务所需的合理性和必要性。在符合法律及合规要求的前提下，如果您、我们的客户或第三方调查委托方要求删除您的个人信息，或者我们通过删除您的身份识别信息对数据进行汇总、匿名化或去身份化处理，相关数据的保存期限可能会相应调整。   我们如何收集和使用您的个人信息  我们收集的个人信息包括您直接提供给我们的信息，以及您访问我们的数字平台时我们自动收集的信息。     您提供的信息  当您作为受访者或测评小组成员参与调查时，我们将收集您的个人信息。例如，我们会收集您用于登录我们 APP 的电子邮箱地址。  我们处理您直接与我们分享的数据的法律依据是您的同意，包括当您通过我们的社交媒体招募注册参与时、当您选择您的 Cookie 偏好时，以及您在调查回答中分享信息时。我们将个人信息用于以下业务和商业目的：  运营、维护和改进我们的调查、平台、产品、服务和业务；  向符合条件的受访者和测评小组成员提供参与调查的奖励或经济激励；  为我们的客户创建并提供报告、相似虚拟受众和销售预测；  创建并提供针对客户和产品的报告以及我们的分析和见解；  创建并提供关于您消费产品偏好的假名化或去标识化数据集；  确保您（我们的受访者和测评小组成员）不会成为直接营销或销售的目标对象；  用于分析、洞察、产品开发以及市场动态和/或研究。  我们自动收集的信息   我们根据数据处理协议，使用 Functional Software, Inc. 提供的 Sentry 服务来监控 APP 错误。如发生 APP 错误，我们将接收技术参数，如设备品牌及型号、操作系统及版本、可用内存、屏幕分辨率、网络连接类型以及 IP 地址。我们处理自动收集数据的法律依据是基于我们作为市场调研公司和平台运营商的合法权益，以保持高质量的调查功能和调查回答，开展和保护我们的业务（包括欺诈检测），并以最有效的方式向您提供我们的调查网站。非必要的 Cookie 数据会在您同意的情况下进行处理。  目前，APP 不使用 Cookie 或类似的互联网技术。如果未来发生变化，我们将发布 Cookie 声明，并提供有关任何非必要 Cookie 或类似技术在您的设备上存储或读取数据的知情选择。请注意，这仅适用于您在个人智能手机或平板电脑上安装 APP 的情况，不适用于您在个案研究项目中使用我们或市场调查机构提供的设备。  个人信息的其他用途  除上述用途外，我们还在适用法律允许的范围内，将各类来源的个人信息用于商业和业务目的：  通过我们的平台与您沟通，例如通过聊天机器人、消息或通知，以回应您的询问、验证或澄清您的回答、向您发送调查信息或我们政策的更新，或邀请您参与其他调查活动；  管理调查并评估您的参与资格；  监控、保护并维护我们的调查、平台、产品、服务和业务的安全；  遵守适用法律和法规，并对有关个人信息的合法请求做出回应；  进行公司重组、销售和业务交易，在这些交易中，我们所持有的信息属于转让资产或与交易相关的信息；  保护我们的权利、隐私、安全、财产和/或他人的权利；  在收集信息时向您解释或征得您的同意，以实现任何其他目的。  我们处理这些数据的依据包括：我们履行法律义务的法律必要性；我们作为市场调研公司的合法权益，以保持我们调查回答的高质量，并开展和保护我们的业务；以及在必要时征得您的同意。  我们如何披露您的个人信息  我们可能会出于本声明所述目的（根据适用法律）向以下方面披露您的个人信息：  我们的客户和其他市场调研公司：我们会向我们的一些客户或其他公司提供有关受访者和测评小组成员的调查数据以及从这些调查数据中得出的数据。当您注册参加由其他公司（“固定样本组所有方”）运营的调查，并随后被选中参与 NIQ 调查时，我们也可能向固定样本组所有方提供信息，以确认您完成了调查。  我们的关联公司：包括我们的母公司及其在此处列出的子公司，即 NIQ 集团。  我们向关联公司提供数据，用于运营支持、合作研发计划、企业风险管理，并确保我们的做法保持一致。例如，位于另一个国家或地区的关联公司可能会提供后台支持或托管我们的数据系统，或者根据您的所在地将查询转给最有能力响应您请求的关联公司。  我们的服务提供商：我们会将数据披露给为我们提供业务、专业或技术支持服务的服务提供商，帮助我们运营业务和调查，或代表我们管理活动，例如提供网站或应用程序托管或数据匹配服务的公司。我们还可能与服务提供商合作进行调查招募、奖励、激励、抽奖或用于产品开发目的。  在某些情况下，我们可能会向以下方面披露您的各类个人信息：   政府、监管和公共机构。我们可能会向政府和执法机构披露您的个人信息，以履行法律或监管义务或要求（包括您居住国以外的要求）。    作为公司交易一部分的相关第三方。如果我们的业务、资产或股票的全部或任何部分发生重组、合并、出售、合资、转让、转移或其他处置（包括与破产或类似程序有关的处置），我们可能会向某些第三方，例如收购实体及其顾问，披露或转移您的个人信息。   其他第三方。我们可能会根据您的指示或经您同意向其他第三方披露您的个人信息。此外，我们可能会在必要或适当的情况下披露您的数据，以便（a）遵守适用法律；（b）执行我们的条款和条件；（c）保护和审计我们的运营；（d）保护我们的权利、隐私、安全或财产，和/或您或他人的权利、隐私、安全或财产；以及（e）允许我们寻求可用的补救措施或限制我们可能遭受的损失。    此外，我们可能会出于其他原因披露您的个人信息，我们在收集信息时或披露您的数据之前会说明这些原因。    在披露个人信息时，我们会采取合同、技术和组织措施，旨在将接收方的使用限制在符合本声明和适用法律的特定目的范围内。   在适用法律允许的范围内，我们可能会对个人信息进行去标识化、匿名化或汇总，从而使所使用的数据不存在重新识别出您身份的可能性。此类去标识化数据将不再被视为个人信息。一旦去标识化，我们将不试图重新识别数据，并通过实施严格的技术和组织措施以及合同措施，确保第三方遵守同样的不重新识别承诺，从而确保数据不会被重新识别。我们对去标识化、匿名化或汇总信息的使用和披露不受本声明约束。      自动决策、用户画像与用户画像人工智能  我们可能使用自动化流程推断您的信息，为客户的产品概念或宣传广告评估创建相似虚拟受众，并使用筛选问题平衡调查样本。例如，如果您所在的社会人口群体（性别、年龄组、地区等）已完全代表您的情况，则可能不会邀请您参与调查，您也没有资格获得奖励或经济激励。在这些活动构成自动化决策或用户画像的情况下，我们会以公平和无歧视的方式进行。请注意，我们不会根据用户画像对您做出法律或类似的重大决定，例如决定接受或拒绝您的求职请求。    我们的自动化处理集成了生成式人工智能（AI）功能，以帮助更高效地处理、分析和汇总调查回答并确定关键主题。我们可能会使用您的汇总数据来训练我们的人工智能技术和大型语言模型（LLM），同时对个别回答进行保密。这些模型可以预测消费者的反应、测试新概念并指导有针对性的研究，从而减少重复大规模研究的需要，同时确保人类继续参与研究。  NIQ 始终坚持以负责任、合乎道德和安全的方式应用人工智能技术和机器学习，以增强和发展我们的业务、调查和平台。所有人工智能辅助分析均由我们的团队进行审查，以确保准确性和公平性。任何涉及人工智能的处理均按照数据保护原则进行，包括数据最小化和透明度，并且我们的部署和使用须遵守适用法律以及NIQ的人工智能安全政策和指导原则。    数据授权和经济激励  您的数据授权和调查参与。您同意本声明并在我们的调查中或调查之前提供任何必要的同意，即授权我们访问和处理您的个人信息。您没有义务提供您的个人信息，并且可以随时选择退出/撤销对我们处理信息的同意。如果无法访问您的个人信息，我们可能不会要求您完成调查，您也可能没有资格获得任何奖励或经济激励。  NIQ 处理您的个人信息主要基于您的同意和自愿参与我们的调查。如果您是与我们签订自由职业协议的测评小组成员，该协议的履行构成处理您个人信息的法律依据。  礼金奖励声明：您的意见很重要，我们对此表示感谢！  您的意见对我们很重要，您的个人信息也很重要。这就是我们在您参与调查时提供奖励的原因，也是我们对您付出的时间和见解表示感谢的方式。  当您分享您的反馈时，您在帮助我们更好地了解人们的需求——从购物习惯到个人偏好。这有助于我们改进产品、创造新产品，并与客户建立更牢固的关系。  虽然我们没有为您的个人信息指定具体的货币价值，但我们提供的奖励反映了您的意见所带来的价值——与收集数据和提供奖励计划的成本相平衡。您获得的奖励金额可能因调查和您所在的地区而异，但我们始终感谢您的贡献。  感谢您帮助我们成长，也让我们能够回报您！  选择同意：我们邀请受访者和测评小组成员（如您）参与我们的调查,对于某些调查，受访者在完成调查后可能会获得奖励或礼金激励。  撤销同意：您可以随时撤销同意，只需退出我们的平台、选择不提交调查或通过您的隐私权撤销同意即可。  隐私权和选择  参与我们的调查始终是自愿的，这意味着您可以选择是否提供所要求的任何数据，并可以随时退出调查。如果您停止参与，我们将根据适用法律（除某些例外情况外），继续处理您在参与期间我们收集的数据，除非您另行提出要求。  您可能拥有与您的个人信息相关的某些权利，包括以下权利：   查阅并复制您的个人信息（包括获取相关副本） 。除非您的要求被证明是不可能实现的或需要付出过多努力才能实现，您可以要求我们提供一份隐私报告，详细说明我们所保存的有关您的个人信息以及这样做的目的。在某些情况下，您可以要求我们将您的个人信息转给另一家机构或直接转给您，但在任何12个月内，我们可能不会被要求对您“了解”或访问特定个人信息的请求做出超过两次的回应。   索取第三方接收者名单，但我们无需提供 NIQ 集团客户的姓名或其他商业秘密。  更正或纠正我们所保存的关于您的不准确个人信息，但须经适当核实。   删除或擦除，但某些情况除外。如果不同时删除您的调查账户，我们可能无法删除您的数据。    在特定情况下限制个人信息处理 。这包括限制使用或披露您的敏感个人信息的权利。   在特定情况下，您有权要求终止基于合法利益进行的个人信息处理。 。我们将不再处理您的个人信息，除非我们能证明处理信息的正当理由高于您的利益，或者是为了建立、行使或捍卫法律索赔。   退出销售、共享或定向广告（根据适用法律的规定）。  此外，我们将把通过GPC发送的请求视为有效请求，即选择退出出售或共享与该浏览器和我们与该浏览器相关联的任何消费者档案相关联的个人信息。如果您使用不同的浏览器或浏览器配置文件，您可能需要在每个浏览器或配置文件上启用信号。目前，我们无法通过退出偏好信号使您在 APP 中选择退出个人信息的销售。  选择退出完全基于自动处理（包括对您产生法律效力或对类似重大影响的个人资料分析）做出决定的自动处理或个人资料分析。提醒您，我们不会出于上述目的处理您的个人信息。  在我们将同意作为法律依据的情况下，随时撤销同意，并在未来生效。  指定一名经授权的代理人代您行事。只有您本人或经合法授权代表您的人，才能提交与您的个人信息相关的请求。代理人可能需要通过书面签署文件证明您已授权他们代表您行事。  授权必须以书面形式签署，书面文件必须指明代理人的身份，并说明他们有权提出何种请求。您的代理人在提出申请时必须附上此书面文件副本或有效授权书的副本。NIQ 集团保留直接要求您确认代理人有权提出此类请求的权利，或要求提供识别您身份所需的其他信息的权利。  上诉或投诉：如果涉嫌违反适用的数据保护法，您可以直接向我们就我们的决定提出上诉，或向您（美国）所在州的总检察长或监管机构提出投诉。    我们支持并协助您行使自己的权利。任何时候，您都可以从我们的网站（或我们 APP 的“设置”菜单）上选择“您的隐私权”，或发送电子邮件至connect.privacy@nielseniq.com，要求或主张上述任何权利。  在回复您的请求之前，我们可能会采取措施确认您的身份，向您询问一系列有关您以前与我们互动的问题。我们将努力在适用的法定期限内作出回复，并在需要额外时间时通知您。如果您认为您的隐私权受到侵犯，请联系我们或监管机构。如果我们无法确认您的身份（或代理人提出请求的授权），或无法确认我们保存的个人信息与您有关，我们可能会拒绝您的请求（退出请求除外）。   如果您决定行使隐私权，我们不会对您区别对待。   个人信息的转移  由于我们业务的国际性质，我们可能有必要将您的个人信息传输至 NIQ 集团内的其他公司以及您所在司法管辖区之外的第三方，这些司法管辖区可能不具备您所在司法管辖区所享有的数据保护水平（“第三国”）。例如，这可能导致个人权利的执行受阻、对进一步处理缺乏控制以及当地政府的访问。   在 NIQ 集团内部，我们已与相关传输机制（欧盟委员会标准合同条款）签订了集团内部数据传输协议，并制定了额外的保障措施，以确保在将您的个人信息传输至第三国时对其提供充分的保护。   如果我们将您的个人信息转让给第三国的其他接收方，我们将确保您的个人信息受到您所在司法管辖区认可的适当保障措施（例如，通过签订欧盟委员会的标准合同条款或通过我们业务合作伙伴具有约束力的公司规则）以及必要的补充措施的保护。您可以联系我们，获取我们的传输机制副本。   儿童个人信息  我们深知保护儿童隐私的重要性。因此我们的政策是，在适用法律和市场调研行业行为准则要求的情况下，未经事先征得父母或监护人同意，我们绝不会有意收集或保存任何未达法定年龄（受当地司法管辖区年龄差异的限制）人的个人信息。  如果我们的调查旨在研究儿童，未成年儿童可能会参与某些调查，本声明的所有规定将适用于任何年龄（18岁以下）儿童的个人信息。如果我们发现我们在未经适当同意的情况下收集或接收了儿童的个人信息，我们将删除该个人信息或采取其他措施以遵守适用法律。  数据安全和外部链接  我们实施全面的信息安全计划，采取行政、物理和技术保障措施，以维护您信息的保密性、完整性和可访问性。但是，由于互联网上的信息传输并非绝对安全，我们无法保证您的信息安全。  我们的数字平台可能会有第三方网站和服务的链接，这些网站和服务的隐私政策可能与我们的不同。我们不对这些第三方网站和服务的做法负责。我们建议您查看这些网站和服务的隐私信息，以进一步了解它们的做法。  本声明的修订  我们保留随时更改、修改、添加、删除或以其他方式修订本声明部分内容的权利，例如，随着我们调查的发展和演变，为了遵守法律要求，或为了应对我们业务实践中的变化。届时，我们将在我们的平台和调查中发布修订后的《声明》。在张贴这些条款的变更后，如果您继续使用我们的平台并参与我们的调查，则表示您承认这些变更。如果我们对《声明》进行了重大变更，我们将向您发出适当通知，并更新《声明》顶部的日期。    如何联系我们  如果您对本《声明》、我们的隐私保护措施和对您个人信息的保护，或本《声明》中所述您可享有的隐私权和选择有任何问题或疑虑，您可以通过以下方式联系我们：  隐私表单 您的隐私权 电子邮箱 connect.privacy@nielseniq.com 数据控制方 Nielsen Consumer LLC 或在您的调查中另有说明者 美国邮政地址 NielsenIQ, 200 W Jackson Blvd, Chicago, IL 60606, USA, Attn: Legal Dept. 欧盟邮政地址 NielsenIQ, 3-5 Sophie-Germain-Str, Nuremberg 90443, Germany, Attn: Legal Dept. 数据保护官 HewardMills Ltd.，77 Farringdon Road, London, EC1M 3JU, United Kingdom  Attn: NIQ 隐私团队 niq@hewardmills.com   -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights T&D Fringe Festival London 2026 URL: https://develop.nielseniq.com/global/en/events/2026/strategic-analytics-insights-techanddurables-fringe-festival-london-2026/ Type: Event Published: 2026-04-17T12:55:41+00:00 Modified: 2026-06-08T06:42:39+00:00 Description: Immersive event designed for T&D leaders who want to rethink how growth is built across innovation, brand, media, pricing and analytics Content: NIQ Strategic Analytics & Insights presents Fringe Festival for Tech & Durables and Retail Industry Venue: Blue Fin Building London Date: Wednesday, 3 June 2026  Time: Starting at 9:30 am This event has now passed Choose Your Path to Growth. Inspired by the spirit of the Edinburgh Fringe Festival, our NIQ Fringe Festival is designed to stimulate bold thinking and fresh perspectives. The event offers a dynamic, interactive, and immersive experience. This is not a traditional conference.It’s a choose‑your‑own‑agenda insights festival, where you move freely between sessions, ideas, and conversations that matter most to your business. Join us for a day of exclusive insights, stimulating discussions, and unmatched networking opportunities organized by our Strategic Analytics & Insights team and pick from 8 sessions available. Come for a whole day or just half a day! Together, let’s unlock the path to real growth. Agenda 09:30 - 10:00 : Registration, Coffee and Networking   10:00 - 10:45 : First round of Sessions 11:00 - 11:45 : Second round of Sessions 12:00 - 13:30 : Lunch Break & Networking 13:30 - 14:15 : Third round of Sessions 14:30 - 15:15 : Fourth round of Sessions 15:15 - 16:30 : Networking This event has now… -------------------------------------------------------------------------------- Title: Insight Summit España 2026 - NIQ URL: https://develop.nielseniq.com/global/es/events/2026/insight-summit-espana-2026/ Type: Event Published: 2026-04-16T18:26:48+00:00 Modified: 2026-06-11T22:55:19+00:00 Description: Inscríbete ahora para el Insight Summit España 2026 y transforma la complejidad en oportunidades de negocio únicas. Content: NIQ Insight Summit España 2026 Beyond Averages. Beyond Now. Martes 16 junio | 9:30-14:00Truss Madrid, Movistar ArenaC. de Jorge Juan, 99, Salamanca, 28009 Madrid Registrate Gratis NIQ Insight Summit 2026 Find the insight. Change the game. Martes 16 junio | 9:30-15:00Truss Madrid, Movistar Arena Registrate Gratis Inscripciones cerradas. Hemos alcanzado la capacidad máxima del evento. NIQ Insight Summit 2026 Insight Summit 2026 nace en un momento clave para el mercado. En un entorno que avanza más rápido que nunca —marcado por la volatilidad, la transformación de los hábitos de consumo y el impacto de la tecnología—, 2026 se presenta como un punto de inflexión para las compañías que quieren liderar el crecimiento. Esta primera edición del NIQ Insight Summit España ofrecerá una visión clara y accionable para transformar la complejidad en oportunidades reales de negocio. Un encuentro exclusivo donde analizaremos la evolución del consumidor, la transformación del retail y del shopper journey, el papel de la inteligencia artificial en la toma de decisiones y la influencia del contexto económico en las elecciones de compra. A través del análisis de datos, insights estratégicos y la experiencia de expertos de NIQ y empresas invitadas, profundizaremos en los grandes temas que están redefiniendo… -------------------------------------------------------------------------------- Title: Webinar: Find Your Pathway to Growth. Why category dynamics should shape every growth decision. URL: https://develop.nielseniq.com/global/en/events/2026/webinar-find-new-routes-to-demand-penetration-and-sustainable-growth/ Type: Event Published: 2026-04-16T16:16:44+00:00 Modified: 2026-06-18T15:59:55+00:00 Description: Webinar: Find Your Pathway to Growth. Why category dynamics should shape every growth decision. . Explore NIQ. Content: On-demand Webinar Find Your Pathway To Growth Why category dynamics should shape every growth decision Watch now Webinar description Find Your Pathway to Growth Why category dynamics should shape every growth decision Growth is harder than ever. Where you play now matters more than how hard you compete. Join NIQ for a thought‑provoking webinar that reframes growth away from short‑term tactics and toward category‑led, demand‑creating strategies. Drawing on proven research and real‑world examples, we’ll show why category dynamics, not brand ambition, should be your starting point for growth. What You’ll Learn   In this On-demand  webinar, you will discover how to:   Diagnose whether you’re swimming in a crowded pool or an expansive ocean Understand why growth is driven by category momentum Choose the right growth moves for your market reality Find growth beyond familiar category boundaries Whether your category is booming, flat, or in decline, this session will give you a clear, practical framework to identify where real growth can come from, and how to unlock it with confidence. Watch now to discover your pathway to growth. Watch now Meet the Speakers Rachel Thompson Senior Director, Global Product Leadership Gillian O’Sullivan Executive Director, Consumer Insights -------------------------------------------------------------------------------- Title: Finding the Next Big Growth Driver -SA&I Nuremberg URL: https://develop.nielseniq.com/global/en/events/2026/event-finding-the-next-big-growth-driver/ Type: Event Published: 2026-04-16T11:30:11+00:00 Modified: 2026-05-19T08:23:28+00:00 Description: Join us on May 19th in our NIQ Nuremberg office for Finding the Next Big Growth Driver: Supercharge Ideation for Bigger and Better innovations Content: Make your innovations work: Supercharge your innovations for bigger and better launches 19 May 2026 | 10:00 - 14:00 | Nuremberg By invite only In today’s Tech & Durables landscape, good ideas are harder to find and even harder to scale. The contribution of innovation-led value sales has declined from 71% to 63% while consumer behaviour continues to evolve at lightning speed. We explore how to sharpen, test and localise Tech & Durable innovations using an agile, AI‑powered Map–Test–Learn approach. Gain practical frameworks and real‑world guidance to turn product ideas into compelling propositions and derisk launches. Fast-tracking innovation in a world of shrinking timelines Join us for NIQs masterclass combining expert presentation and hands-on group workshop to find out how to make innovations relevant, compelling, and commercially successful. We will focus on: Sharpening, testing, and localizing HQ innovations   Translating product features into clear, credible claims and narratives Fast map–test–learn approach to reduce risk and increase launch effectiveness Wherever you are in your innovation journey, this session will help you optimize the outcome for a real-world success. Who should join? This workshop is ideal for Tech & Durables: Marketing & brand managers Innovation & R&D partners Insights professionals Product owners looking… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/fi/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-04-16T00:26:09+00:00 Modified: 2026-04-16T00:26:12+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ. Content: NIQ Strategic Analytics and Insightsin tietosuojailmoitus  Tämä tietosuojailmoitus on voimassa ja tulee voimaan 16. tammikuuta 2026 alkaen uusille kyselytutkimuksen osallistujille.  Kiitos, että suostuit osallistumaan markkinatutkimukseemme. NielsenIQ on  jo vuosikymmenten ajan asettanut maailmanlaajuisen standardin markkina- ja kuluttajatutkimuksille. Tutkimustuloksemme perustuvat edustaviin otoksiin väestöstä ja auttavat asiakkaitamme (esim. valmistajia, jälleenmyyjiä, mediayhtiöitä, voittoa tavoittelemattomia organisaatioita ja hallituksia) saamaan tietoa siitä, mitä kuluttajat katsovat, kuuntelevat ja ostavat. Osallistumisesi tähän tutkimukseen auttaa yrityksiä ymmärtämään käyttäytymistäsi ja mieltymyksiäsi, mikä usein auttaa niitä tarjoamaan parempia kuluttajatuotteita ja -palveluita.    Tässä tietosuojailmoituksessa (”Ilmoitus”) kuvataan, miten Nielsen Consumer LLC (”NielsenIQ”, ”NIQ”, ”me” tai ”meitä”), tietojen rekisterinpitäjänä, käsittelee keräämiämme henkilötietoja ja mitä oikeuksia sinulla voi olla näihin tietoihin. Keräämme tietoja verkko- ja offline-vuorovaikutuksissamme kanssasi verkkosivustojemme tai chatbottien (”alustamme”) kautta, henkilökohtaisesti tai puhelimitse osana rekrytointitoimia ja vapaaehtoista osallistumistasi mihin tahansa tutkimuksiimme (”tutkimukset”). Tässä ilmoituksessa viittaamme sinuun tutkimuksen ”osallistujana”. Osallistuminen tutkimuksiimme on aina vapaaehtoista.  NIQ kuuluu tässä lueteltuun yritysryhmään, joka yhdessä muodostaa ”NIQ-ryhmän”. Tämä ilmoitus ei koske muita NielsenIQ:n tai muiden kolmansien osapuolten omistamia tuotteita tai palveluita, joiden kanssa saatat olla tekemisissä. Yhdysvallat: Terveystietoilmoituksemme täydentää tätä ilmoitusta ja kuvaa tietosuojakäytäntöjämme kuluttajien terveystietojen osalta.   Tässä ilmoituksessa ”henkilötiedot” tarkoittavat mitä tahansa tietoja, jotka liittyvät tunnistettuun tai tunnistettavissa olevaan henkilöön (henkilöön, joka voidaan tunnistaa suoraan tai epäsuorasti tunnisteen avulla). Termi sisältää myös ”henkilökohtaiset tiedot” tai vastaavat termit, sellaisina kuin ne… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/ceb/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-04-16T00:24:46+00:00 Modified: 2026-05-06T14:19:23+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ. Content: Pahibalo sa Pagkapribado sa NIQ Strategic Analytics and Insights  Kini nga Pahibalo sa Pagkapribado epektibo sugod Enero 16, 2026, alang sa mga bag-ong partisipante sa survey.  Salamat sa imong pag-uyon sa pag-apil sa among pagtuon sa panukiduki sa merkado. Sulod sa daghang dekada, ang NielsenIQ nagtukod sa global nga pamantayan alang sa panukiduki sa panabot sa merkado ug konsumidor. Ang among mga panabot gibase sa representatibo nga mga sampol sa populasyon ug makatabang sa among mga kliyente (pananglitan, mga tiggama, mga retailer, mga kompanya sa media, mga nonprofit, ug mga gobyerno) nga mahibal-an unsa ang ginatan-aw, ginapaminaw, ug ginapalit sa mga konsumidor. Ang imong pag-apil niining pagtuona makatabang sa mga kompanya nga masabtan ang imong mga pamatasan ug mga gusto, nga kasagaran makatabang kanila sa paghatag og mas maayong mga produkto ug serbisyo sa konsumidor.    Kini nga Pahibalo sa Pagkapribado ("Pahibalo") naghulagway kung giunsa sa Nielsen Consumer LLC ("NielsenIQ," "NIQ," "kami," o "kamo"), isip tagdumala sa datos, pagdumala sa Personal nga Impormasyon nga among gikolekta ug sa mga katungod nga imong mahimo ibabaw niini nga impormasyon. Nagkolekta kami og datos pinaagi sa among online ug offline nga interaksyon kanimo pinaagi sa among mga website o chatbot (among "Platforms"), personal, o sa telepono isip kabahin sa… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/my/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-04-16T00:22:17+00:00 Modified: 2026-05-06T14:18:35+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ. Content: NIQ မဟာဗျူဟာဆိုင်ရာ ခွဲခြမ်းစိတ်ဖြာခြင်းနှင့် အမြင်များ ပုဂ္ဂိုလ်ရေးအချက်အလက် ကာကွယ်ရေး အသိပေးချက်  ဤ ကိုယ်ရေးအချက်အလက်ကာကွယ်ရေး အသိပေးချက်သည် စစ်တမ်းများတွင်ပါဝင်သူအသစ်များအတွက် ၂၀၂၆ ခုနှစ် ဇန်နဝါရီ ၁၆ ရက်မှ စတင် အကျုံးဝင်ပါသည်။  ကျွန်ုပ်တို့၏ စျေးကွက်သုတေသနလေ့လာမှုတွင် ပါဝင်ရန် သဘောတူပေးသည့်အတွက် ကျေးဇူးတင်ပါသည်။ နှစ်ပေါင်းများစွာကတည်းက NielsenIQ သည် စျေးကွက်နှင့် စားသုံးသူနားလည်မှုသုတေသနအတွက် ကမ္ဘာလုံးဆိုင်ရာ စံချိန်ကို သတ်မှတ်ခဲ့ပါသည်။ ကျွန်ုပ်တို့၏ နားလည်မှုများသည် လူဦးရေကို ကိုယ်စားပြုသည့် နမူနာများအပေါ် အခြေခံကာ ထုတ်လုပ်သူများ၊ လက်လီရောင်းချသူများ၊ မီဒီယာကုမ္ပဏီများ၊ အကျိုးမဲ့အဖွဲ့အစည်းများနှင့် အစိုးရများကဲ့သို့သော ဖောက်သည်များအား စားသုံးသူများ ဘာတွေကြည့်ရှု၊ ဘာတွေ နားထောင်၊ ဘာတွေ ဝယ်ယူကြသည်ကို သိရှိနားလည်နိုင်ရန် ကူညီပံ့ပိုးပါသည်။ ဤလေ့လာမှုတွင် သင်ပါဝင်ခြင်းဖြင့် ကုမ္ပဏီများသည် သင့်အပြုအမူများနှင့် ကြိုက်နှစ်သက်ချက်များကို နားလည်သဘောပေါက်နိုင်ပြီး ထိုအချက်များက စားသုံးသူထုတ်ကုန်များနှင့် ဝန်ဆောင်မှုများကို ပိုမိုကောင်းမွန်စွာ ပံ့ပိုးပေးနိုင်ရန် ကူညီပံ့ပိုးပါသည်။   ဤ ကိုယ်ရေးအချက်အလက် ကာကွယ်ရေး အသိပေးချက် ("အသိပေးချက်") တွင် ဒေတာထိန်းချုပ်သူဖြစ်သည့် Nielsen Consumer LLC ("NielsenIQ," "NIQ," "ကျွန်ုပ်တို့" သို့မဟုတ် "ကျွန်ုပ်တို့") သည် ကျွန်ုပ်တို့ စုဆောင်းသည့် ကိုယ်ရေးအချက်အလက်များကို မည်သို့ ကိုင်တွယ်ဆောင်ရွက်သည်နှင့် ဤအချက်အလက်များအပေါ် သင်ပိုင်ဆိုင်နိုင်သည့် အခွင့်အရေးများကို ဖော်ပြထားသည်။ ကျွန်ုပ်တို့သည် ဝဘ်ဆိုဒ်များ သို့မဟုတ် ချတ်ဘော့များ ("Platforms") များကိုအသုံးပြု၍၊ လူကိုယ်တိုင် တွေ့ဆုံခြင်း သို့မဟုတ် ဖုန်းခေါ်ဆိုခြင်း စသည့် သင်နှင့် အွန်လိုင်းနှင့် အော့ဖ်လိုင်း ဆက်သွယ်မှုများမှတဆင့်၊ စစ်တမ်း("Surveys") ဖြေဆိုရန်ဖိတ်ခေါ်ခြင်း နှင့် သင်၏ ဆန္ဒအလျောက် စစ်တမ်းများတွင်ပါဝင်ခြင်း တို့မှတဆင့် ဒေတာများကို စုဆောင်းပါသည်။ ဤကြေညာချက်တစ်လျှောက်လုံးတွင် သင်အား စစ်တမ်း "ပါဝင်သူ" ဟု ခေါ်ဆိုပါသည်။ ကျွန်ုပ်တို့၏ စစ်တမ်းများတွင် ပါဝင်ခြင်းသည် အမြဲ ဆန္ဒလွှတ်လပ်စွာ ပါဝင်ခြင်း ဖြစ်ပါသည်။  NIQ သည် ဤစာရင်းတွင် ဖော်ပြထားသည့် ကုမ္ပဏီအုပ်စုများထဲမှ တစ်ခုဖြစ်ပြီး၊ ၎င်းတို့အားလုံးကို "NIQ Group" ဟု ခေါ်သည်။ ဤကြေညာချက်သည် NielsenIQ ပိုင်ဆိုင်သည့် အခြားထုတ်ကုန်များ သို့မဟုတ် ဝန်ဆောင်မှုများနှင့် သင်ဆက်သွယ်နိုင်သည့် တတိယပါတီများ၏ ထုတ်ကုန်များ သို့မဟုတ် ဝန်ဆောင်မှုများတွင် မသက်ဆိုင်ပါ။ USA: OurHealth Data Notice သည် ဤကြေညာချက်ကို ဖြည့်စွက်ကာ စားသုံးသူကျန်းမာရေးဒေတာနှင့် ပတ်သက်သည့် ကျွန်ုပ်တို့၏ ကိုယ်ရေးအချက်အလက်ကာကွယ်မှု လုပ်ထုံးလုပ်နည်းများကို ဖော်ပြထားသည်။   ဤကြေညာချက်တွင် "ကိုယ်ရေးအချက်အလက်" ဆိုသည်မှာ သတ်မှတ်ထားသော သို့မဟုတ် သတ်မှတ်နိုင်သော တစ်ဦးချင်း (တိုက်ရိုက် သို့မဟုတ် တိုက်ရိုက်မဟုတ်ပေမယ့် အမှတ်အသားတစ်ခုဖြင့် သတ်မှတ်နိုင်သူ) နှင့် ဆက်စပ်သည့် မည်သည့်အချက်အလက်ကိုမဆို ဆိုလိုသည်။ ဤအသုံးအနှုန်းတွင် "ကိုယ်ရေးဒေတာ" သို့မဟုတ် သက်ဆိုင်ရာ ဥပဒေများတွင် သတ်မှတ်ထားသည့် ဆင်တူအသုံးအနှုန်းများပါဝင်သည်။    "ထိခိုက်လွယ်သော ကိုယ်ရေးအချက်အလက်" ဟု ဆိုသည်မှာ တစ်ဦးချင်း၏ ကိုယ်ပိုင်အရေးကြီးကိစ္စများကို ဖော်ပြသည့် ကိုယ်ရေးအချက်အလက်ဖြစ်ပြီး ထိုအချက်အလက်များ ထွက်ပေါက်ပါက အထောက်အထားခိုးယူခြင်း၊ လိမ်လည်မှု သို့မဟုတ် တစ်ဦးချင်းအား ထိခိုက်နစ်နာမှု ဖြစ်စေနိုင်သည်။ ဤသတ်မှတ်ချက်တွင် "အထူးအမျိုးအစား ကိုယ်ရေးအချက်အလက်" သို့မဟုတ် သက်ဆိုင်ရာ ဥပဒေတွင် သတ်မှတ်ထားသည့် ဆင်တူအသုံးအနှုန်းများပါဝင်သည်။   __________________________________________________________________________________________________________  ပုဂ္ဂိုလ်ရေးအချက်အလက် စုဆောင်းခြင်းအကြောင်း အသိပေးချက်   ဤ စုဆောင်းမှုအသိပေးချက်တွင် ကျွန်ုပ်တို့၏ ကိုယ်ရေးကိုယ်တာကာကွယ်ထိန်းသိမ်းမှုဆိုင်ရာ အဓိက လုပ်ထုံးလုပ်နည်း အချက်အလက်များ ပါဝင်ပါသည်။ ၎င်းတွင် ကျွန်ုပ်တို့ စုဆောင်းသည့် ကိုယ်ရေးအချက်အလက်အမျိုးအစားများ၊ ကိုယ်ရေးအချက်အလက်များကို မည်သို့ ရယူ၊ မျှဝေ နှင့် ထိန်းသိမ်းကြောင်း၊ နှင့် သင်၏ ကိုယ်ရေးအချက်အလက်များကို မျှဝေခြင်း ရပ်ဆိုင်းရန် NIQ ကို မည်သို့ ညွှန်ကြားနိုင်ကြောင်း ပါဝင်ပါသည်။   ပွင့်လင်းမြင်သာမှုအတွက် သတိပြုပါ၊ ကျွန်ုပ်တို့သည် သင့်အမည်၊ လိပ်စာ သို့မဟုတ် တိုက်ရိုက်သိရှိနိုင်သည့် အချက်အလက်များကို တိုက်ရိုက်စျေးကွက်ရှာဖွေရေး သို့မဟုတ် ရောင်းအားမြှင့်တင်ရေးအတွက် မအသုံးပြုပါ။ ဤအချက်အလက်များကို တယ်လီမားကက်တာများနှင့် မမျှဝေသလို ကျွန်ုပ်တို့၏ စီးပွားရေးဖောက်သည်များအားလည်း သင့်ထံ တိုက်ရိုက်စျေးကွက်ရှာဖွေရေး သို့မဟုတ် ရောင်းအားမြှင့်တင်ရေးအတွက် အသုံးပြုခွင့် မပေးပါ။    ကျွန်ုပ်တို့သည် စစ်တမ်းများမှတဆင့် အောက်ပါ အမျိုးအစားများပါဝင်သည့် ကိုယ်ရေးအချက်အလက်များကို စုဆောင်းနိုင်ပါသည် ("သင့်စစ်တမ်းဒေတာ"):  အထောက်အမှတ်ပြုသတင်းအချက်အလက်များ၊ ဥပမာ သင့်အမည်၊ မွေးနှစ်၊ ဖုန်းနံပါတ်၊ နေအိမ်လိပ်စာ၊ အီးမေးလ်လိပ်စာ၊ အိမ်ထောင်ရေးအခြေအနေ၊ အသက်၊ မိသားစုအရွယ်အစား၊ သို့မဟုတ် သင်၏ လူမှုမီဒီယာပလက်ဖောင်းအကောင့်တွင် သိမ်းဆည်းထားသည့် အချို့သော ကိုယ်ရေးအကျဉ်းသတင်းအချက်အလက်များသည် Facebook သို့မဟုတ် X ကဲ့သို့ တတိယပါတီဝန်ဆောင်မှုများမှတဆင့် စစ်တမ်းတစ်ခုတွင် ပါဝင်ရန် သဘောတူပါက စုဆောင်းခံရနိုင်ပါသည်။  အပြုအမူ၊ ကြိုက်နှစ်သက်ချက်နှင့် စီးပွားရေးဆိုင်ရာ ဒေတာ။  "အပြုအမူဒေတာ" ဆိုသည်မှာ သင် ဘယ်အချိန်၊ ဘာကြောင့် သို့မဟုတ် ဘယ်လို လုပ်ဆောင်သည်ဆိုတာကို ဖော်ပြသည့် ဒေတာဖြစ်ပြီး ဥပမာအားဖြင့် သင် စားသောက်ကုန်ပစ္စည်းများကို ဘယ်နှစ်ကြိမ် ဝယ်ယူသည်၊ ကွန်ပျူတာ၊ တီဗွီ သို့မဟုတ် အင်တာနက်ကို ဘယ်နှစ်ကြိမ် အသုံးပြုသည် စသည်တို့ ပါဝင်သည်။  " ရွေးချယ်မှုဆိုင်ရာ ဒေတာမျာ" ဆိုသည်မှာ သင်ရွေးချယ်သည့် အရာများဖြစ်ပြီး ဥပမာ မနက်စာအဖြစ် ဘယ် cereal များ ဝယ်ယူသည်၊ ဘယ် ရေဒီယိုစတေးရှင်းများ သို့မဟုတ် တီဗွီချန်နယ်များ နားထောင်/ကြည့်ရှုသည်၊ သို့မဟုတ် ဘယ် ဝက်ဘ်ဆိုဒ်များသို့ ဝင်ရောက်ကြည့်ရှုသည် ဆိုသည့် ရွေးချယ်မှုများ ဖြစ်သည်။  စီးပွားရေးဆိုင်ရာ ဒေတာများ ဆိုသည်မှာ သင်ဝယ်ယူခဲ့သော သို့မဟုတ် စိတ်ဝင်စားခဲ့သော ကုန်ပစ္စည်းများ သို့မဟုတ် ဝန်ဆောင်မှုများ၊ သင့်ငွေပေးချေမှုနည်းလမ်းများနှင့် ဝယ်ယူနိုင်စွမ်း၊ သင့်စျေးနှုန်းထိခိုက်မှုနှင့် အထူးကုန်ပစ္စည်းများနှင့် ဝန်ဆောင်မှုများအတွက် ပေးချေရန် ဆန္ဒရှိမှုတို့ကို ဆိုလိုသည်။  ပရော်ဖက်ရှင်နယ် သို့မဟုတ် အလုပ်အကိုင်ဆိုင်ရာ ဒေတာများ၊ ဥပမာ သင့်အလုပ်အကိုင်၊ လုပ်ငန်းကဏ္ဍ၊ ရာထူး၊ ဝင်ငွေအကွာအဝေးနှင့် ပညာရေးနောက်ခံ။  အင်တာနက် သို့မဟုတ် အခြား အီလက်ထရွန်နစ် ကွန်ယက် လှုပ်ရှားမှု ဒေတာများ၊ ဥပမာ ကျွန်ုပ်တို့၏ ပလက်ဖောင်းများတွင် သင်လည်ပတ်သည့် စာမျက်နှာများ၊ စာမျက်နှာတစ်ခုချင်းစီကို ကြည့်ရှုသည့် အချိန်ကြာမြင့်မှု၊ ဖောင်ဖြည့်သွင်းမှုများ၊ IP လိပ်စာ၊ push notification အခြေအနေ၊ စက်ပစ္စည်းအချက်အလက်များ၊ လည်ပတ်ရေးစနစ်နှင့် ဗားရှင်း၊ browser အမျိုးအစားနှင့် ဘာသာစကား၊ နှင့် cookie ဆိုင်ရာ အခြားအချက်အလက်များ။  ခန့်မှန်းထားသော တည်နေရာဒေတာ၊ ဥပမာ သင့်မြို့၊ ဒေသ သို့မဟုတ် နိုင်ငံကို သင်အသုံးပြုသော စက်ပစ္စည်းအား ပလက်ဖောင်းများနှင့် စစ်တမ်းများသို့ ဝင်ရောက်ရာတွင် သတ်မှတ်ထားသည့် IP လိပ်စာအပေါ် အခြေခံ၍ ခန့်မှန်းထားသည်။   အာရုံခံ၊ အသံ၊ အီလက်ထရွန်နစ်၊ မြင်ကွင်း သို့မဟုတ် ဆင်တူထိတွေ့ဆက်ဆံမှု ဒေတာများ၊ သင်သည် အသံ သို့မဟုတ် ဗီဒီယို မှတ်တမ်းတင်ထားသော အာရုံစူးစိုက်အုပ်စုဆွေးနွေးပွဲ၊ ကိုယ်တိုင် သို့မဟုတ် အွန်လိုင်း တွေ့ဆုံမေးမြန်းပွဲ သို့မဟုတ် ဆင်တူအစည်းအဝေးများတွင် ပါဝင်ပါက၊ သို့မဟုတ် ဓာတ်ပုံများ၊ ဗီဒီယိုများ သို့မဟုတ် ပုံရိပ်များကဲ့သို့ သင်ရွေးချယ်တင်သွင်း၊ တင်ပို့ သို့မဟုတ် ပို့ဆောင်သည့် မည်သည့် အကြောင်းအရာ သို့မဟုတ် ပစ္စည်းများမဆို။  ဇီဝဗေဒဆိုင်ရာဒေတာ : အချို့သော သုတေသနများအတွက် သင့်ထုတ်ဖော်သဘောတူချက်ဖြင့် ခလုတ်တစ်ခုနှိပ်ရန်၊ ပစ္စည်းတစ်ခုကို ကိုင်တွယ်ရန် သို့မဟုတ် ဗီဒီယို သို့မဟုတ် ပုံတစ်ပုံကြည့်ရန် တောင်းဆိုသောအခါ ကျွန်ုပ်တို့သည် သင့်ဝက်ဘ်ကင်မရာမှတဆင့် မျက်စိလှုပ်ရှားမှု (eye-tracking) ကို တိုင်းတာနိုင်ပါသည်။ တိုင်းတာသည့် မျက်စိလှုပ်ရှားမှုများမှာ သင့်သဘာဝမျက်စိလှုပ်ရှားမှုများဖြစ်ပြီး ထပ်ဆောင်းအားထုတ်ရန် မလိုအပ်ပါ။ ကျွန်ုပ်တို့သည် သင့်မျက်နှာဗီဒီယို မှတ်တမ်းတင်ခြင်းမပြု၊ မျက်စိဓာတ်ပုံများ သို့မဟုတ် မျက်နှာဓာတ်ပုံများ မယူပါ။ တစ်ဦးချင်းစီ၏ မျက်စိလှုပ်ရှားမှုဒေတာများကို တတိယပါတီများနှင့် မမျှဝေပါဘူး။  သက်ဆိုင်ရာ ဥပဒေရေးရာ နယ်ပယ်အပေါ် မူတည်၍ ကမ္ဘာတစ်ဝှမ်းရှိ ကိုယ်ရေးကိုယ်တာ သီးသန့်ဥပဒေများအချို့တွင် မျက်စိလှုပ်ရှားမှုများကို ဘိုင်ယိုမက်ထရစ် ဒေတာအဖြစ် သတ်မှတ်ထားသည်။  ဇီဝဗေဒဆိုင်ရာ ဒေတာများ ဆိုသည်မှာ တစ်ဦးချင်း၏ ကိုယ်ပိုင်အချက်အလက်များကို ကိုယ်ပိုင်အထောက်အထားများအပေါ် အခြေခံ၍ ရယူထားသည့် အချက်အလက်များကို ဆိုလိုသည်။ မျက်စိလှုပ်ရှားမှုဒေတာသည် တစ်ဦးချင်းကို တိတိကျကျ မဖော်ထုတ်နိုင်ပေမယ့် တချို့နိုင်ငံများတွင် ထပ်မံ ဥပဒေရေးရာ ကာကွယ်မှုများ ခံရနိုင်သည်။   မျက်စိလှုပ်ရှားမှုဒေတာကို တစ်ခုတည်းသော အကြောင်းအရာနှင့် ဆက်သွယ်နေသည့် လူအများကြား ကြည့်ရှုမှုပုံစံများကို နားလည်ရန် ခွဲခြမ်းစိတ်ဖြာသည့်အခါ ဤလုပ်ငန်းစဉ်ကို တချို့ ကိုယ်ရေးကိုယ်တာဥပဒေများအရ ဇီဝဗေဒဆိုင်ရာ အမျိုးအစားခွဲခြားခြင်း ဟု သတ်မှတ်နိုင်သည်။ ဤလုပ်ငန်းစဉ်သည် စုစုပေါင်းစာရင်းဇယားအမြင်များသာ ထုတ်လုပ်ရန် ကန့်သတ်ထားပြီး တစ်ဦးချင်းစီအပေါ် ဆုံးဖြတ်ချက်များ မဖြစ်ပေါ်စေပါဘူး။  ထို့ကြောင့် တစ်ဦးချင်း၏ အခွင့်အရေး သို့မဟုတ် လွတ်လပ်ခွင့်များကို ထိခိုက်စေခြင်းမရှိဘဲ မည်သည့် အနုတ်ဆိုးသက်ရောက်မှုမျှ မဖြစ်ပေါ်စေပါဘူး။ သင့်မျက်စိလှုပ်ရှားမှုဒေတာကို လုံခြုံစိတ်ချစွာ ဝင်ရောက်ခွင့်ကန့်သတ်ထားသော ဆာဗာများတွင် စုဆောင်းသိမ်းဆည်းမည်။ သင့်ဒေတာကို ကိုယ်ပိုင်အချက်အလက် မပါဝင်သော ပါဝင်သူကုဒ်ဖြင့်သာ ဆက်စပ်ထားပြီး ကိုယ်ပိုင်အချက်အလက်များနှင့် သီးခြားသိမ်းဆည်းမည်။ သင့်ဘိုင်ယိုမက်ထရစ်ဒေတာကို သုတေသနတွင် ပါဝင်ပြီးနောက် သင့်တော်သည့် အချိန်အတွင်း (၁၂) လမကျော်မီ အပြီးအပိုင် ဖျက်ပစ်မည်။ သင့်ဘိုင်ယိုမက်ထရစ်ဒေတာကို တစ်ဦးချင်းအဆင့်တွင် ဖောက်သည်များ သို့မဟုတ် အခြားတတိယပါတီများနှင့် မမျှဝေပါဘူး။ ကျွန်ုပ်တို့၏ ဖောက်သည်များသည် စုစုပေါင်းစာရင်းအင်းအစီရင်ခံစာများကိုသာ လက်ခံရရှိပါသည်။  သင့်စစ်တမ်းဖြေကြားချက်များတွင် ဖော်ပြပါက နိုင်ငံရေးအမြင်များ၊ ဘာသာရေး သို့မဟုတ် သဘောတရားဆိုင်ရာ ယုံကြည်ချက်များ၊ အစားအစာကန့်သတ်ချက်များ၊ သောက်သုံးခြင်း သို့မဟုတ် ဗေ့ပင်သုံးစွဲခြင်းဆိုင်ရာ အသုံးပြုမှုများကဲ့သို့ အထူးထိခိုက်လွယ်သော ကိုယ်ရေးအချက်အလက်များ။   ကာကွယ်ထားသော အမျိုးအစား သတ်မှတ်ချက်များ (အမေရိကန် ပြည်ထောင်စု ပြည်နယ် သို့မဟုတ် ဖက်ဒရယ် ဥပဒေအောက်တွင်) သင့်စစ်တမ်းဖြေကြားချက်များတွင် ဖော်ပြပါက၊ ဥပမာ အသက်၊ လူမျိုး၊ လိင်၊ လိင်ဆိုင်ရာ ဦးတည်ချက် သို့မဟုတ် အိမ်ထောင်ရေးအခြေအနေ။   ဘဏ္ဍာရေးဆိုင်ရာ အချက်အလက်များ: ကျွန်ုပ်တို့ သို့မဟုတ် ကျွန်ုပ်တို့ ခန့်အပ်ထားသော ဒေတာစီမံခန့်ခွဲသူများသည် သင့်သုတေသနပါဝင်မှုအတွက် ငွေကြေးဆုချီးမြှင့်ရန် သင့်ဘဏ်အချက်အလက်များကို တောင်းဆိုနိုင်ပါသည်။  အထက်ဖော်ပြထားသည့် ကိုယ်ရေးအချက်အလက်အမျိုးအစားများအပေါ် အခြေခံ၍ သင်သည် ထုတ်ကုန် သို့မဟုတ် ဝန်ဆောင်မှုအမျိုးအစားတစ်ချို့ကို ဝယ်ယူလိုစိတ်ရှိခြင်းအပေါ် ခန့်မှန်းချက်များ။   စိတ်ချယုံကြည်ပါ၊ သင့်ကို တိုက်ရိုက်သိရှိနိုင်သော ကိုယ်ရေးအချက်အလက်များကို သင့်အား ပစ်မှတ်ထားရန် သို့မဟုတ် ရောင်းချရန် မသုံးပါ၊ ထိုကဲ့သို့ လုပ်ခွင့်ကိုလည်း ကျွန်ုပ်တို့၏ ဖောက်သည်များအား မပေးပါ။   အမေရိကန်ပါဝင်သူများအတွက်: ကျွန်ုပ်တို့သည် သက်ဆိုင်ရာ အမေရိကန်ဥပဒေတွင် သတ်မှတ်ထားသည့် "ရောင်းချခြင်း" သို့မဟုတ် "မျှဝေခြင်း" ဆိုသည့် စကားလုံးများအရ အချို့သော ဒေတာအမျိုးအစားများကို တတိယပါတီများထံ ရောင်းချခြင်း သို့မဟုတ် မျှဝေခြင်း ပြုလုပ်နိုင်ပါသည်။ ကျွန်ုပ်တို့သည် ပုံမှန်အားဖြင့် အမည်အတုပြု (pseudonymized) သို့မဟုတ် စုစုပေါင်း (aggregated) ဒေတာများကို e-commerce စီးပွားရေးလုပ်ငန်းများ၊ ရင်းနှီးမြှုပ်နှံမှုကုမ္ပဏီများ၊ စားသုံးသူအမှတ်တံဆိပ်များ၊ မီဒီယာကုမ္ပဏီများနှင့် ဒေတာအကျိုးဆောင်များကဲ့သို့သော ဖောက်သည်များထံ ပေးပို့ပါသည်။ ဒေတာစုဆောင်းချိန်တွင် သင့်အား အခြားနည်းဖြင့် ဖော်ပြထားခြင်းမရှိပါက (ဥပမာ၊ သင်သည် အသံ သို့မဟုတ် ဗီဒီယို တုံ့ပြန်ချက်များကို ကျွန်ုပ်တို့၏ ဖောက်သည်များနှင့် မျှဝေရန် သဘောတူပါက)။ ကျွန်ုပ်တို့သည် သက်ဆိုင်ရာ ဥပဒေတွင် သတ်မှတ်ထားသည့်အတိုင်း အသက်မပြည့်သူများ (ဒေသဆိုင်ရာ ဥပဒေအရ အသက်ကွာခြားချက်များ ရှိနိုင်ပါသည်) အကြောင်း ပေါင်းစပ်သတင်းအချက်အလက်များကို မိဘများ သို့မဟုတ် ထိန်းသိမ်းသူများ၏ သဘောတူညီချက် ရရှိပြီးနောက်သာ "ရောင်းချ" သို့မဟုတ် "မျှဝေ" နိုင်ပါသည်။  ကိုယ်ရေးအချက်အလက်အခွင့်အရေးများ: သက်ဆိုင်ရာ ဥပဒေအရ သင်သည် သင့်စစ်တမ်းဒေတာပေါ်တွင် အချို့သော အခွင့်အရေးများ ရှိနိုင်ပြီး၊ မည်သည့်အချိန်တွင်မဆို ကျွန်ုပ်တို့၏ ဒေတာစီမံခန့်ခွဲမှုနှင့် ရောင်းချမှုများမှ ထွက်ခွာခြင်း သို့မဟုတ် သဘောတူညီချက်ကို နုတ်ယူနိုင်ပါသည်။ သင့်အခွင့်အရေးများကို အသုံးပြုလိုပါက 'သင့်ကိုယ်ရေးအချက်အလက်အခွင့်အရေးများ' သို့ သွားပါ။ သင်သည် Global Privacy Control (GPC) ကဲ့သို့ သင့်ရွေးချယ်မှုများကို အလိုအလျောက် ဆက်သွယ်ပေးနိုင်သည့် browser-based signal ကိုလည်း ဖွင့်ရန် ရွေးချယ်နိုင်ပါသည်။ လိုအပ်သည့်အခါ ကျွန်ုပ်တို့သည် GPC signal ကို ဝက်ဘ်ဆိုဒ်မှ အရောင်းမှ ထွက်ရန် တောင်းဆိုချက်အဖြစ် ဆောင်ရွက်ပါမည်။   သိမ်းဆည်းခြင်း: ဤကြေညာချက်တွင် ဖော်ပြထားသည့် ရည်ရွယ်ချက်များ ပြည့်မီရန်၊ ဥပဒေရေးရာ တာဝန်များကို လိုက်နာရန်၊ အငြင်းပွားမှုများကို ဖြေရှင်းရန်နှင့် ကျွန်ုပ်တို့၏ သဘောတူညီချက်များကို အကောင်အထည်ဖော်ရန် လိုအပ်သည့် ကာလအထိ သင့်စစ်တမ်းဒေတာကို သိမ်းဆည်းထားမည်။ ကျွန်ုပ်တို့၏ ဒေတာသိမ်းဆည်းကာလသည် စစ်တမ်းပါဝင်သူများနှင့် ကျွန်ုပ်တို့၏ ဆက်ဆံရေး၊ ပလက်ဖောင်းအသုံးပြုသူများ၊ ဒေတာ၏ သဘောနှင့် ထိခိုက်လွယ်မှု၊ နှင့် ကျွန်ုပ်တို့၏ စီးပွားရေးလုပ်ငန်းကို ပံ့ပိုးတိုးတက်စေရန် လိုအပ်သည့် သင့်တော်မှုများစသည့် အချက်များစွာကို အခြေခံထားပါသည်။ ကျွန်ုပ်တို့၏ လိုက်နာရမည့် တာဝန်များအရ၊ သင်၊ ကျွန်ုပ်တို့၏ ဖောက်သည်များ၊ သို့မဟုတ် တတိယပါတီ ပန်နယ်ပိုင်ရှင်များမှ သင့်ကိုယ်ရေးအချက်အလက်များကို ဖျက်ပစ်ရန် တောင်းဆိုပါက၊ သို့မဟုတ် ကျွန်ုပ်တို့မှ သင့်ကိုယ်ရေးအချက်အလက်များကို ဖယ်ရှား၍ ဒေတာကို စုစည်း၊ အမည်မဖော်၊ သို့မဟုတ် မှတ်သားချက်မဲ့အောင် ပြုလုပ်ပါက သိမ်းဆည်းကာလများကို ပြောင်းလဲနိုင်ပါသည်။   ၁။ ကျွန်ုပ်တို့ သင့်ကိုယ်ရေးအချက်အလက်များကို မည်သို့ စုဆောင်း၍ အသုံးပြုသည်   ကျွန်ုပ်တို့သည် ကိုယ်ရေးအချက်အလက်များကို (က) သင်မှ တိုက်ရိုက်ပေးပို့သည့်အချက်အလက်များ၊ (ခ) သင် ကျွန်ုပ်တို့၏ ပလက်ဖောင်းများကို ဝင်ရောက်ကြည့်ရှုသည့်အခါ အလိုအလျောက် စုဆောင်းသည့်အချက်အလက်များနှင့် (ဂ) တတိယပါတီများထံမှ စုဆောင်းပါသည်။      A. သင်ပေးပို့သော အချက်အလက်များ  ကျွန်ုပ်တို့သည် အဓိကအားဖြင့် စစ်တမ်းဒေတာများကို ပြုလုပ်ကာ ဖောက်သည်များအတွက် စျေးကွက်သုတေသန အမြင်မျိုးစုံ ဖန်တီးပေးပါသည်။ အထူးသဖြင့် ကျွန်ုပ်တို့သည် သင့်လူဦးရေဆိုင်ရာဒေတာ (လူဦးရေအုပ်စု၏ လက္ခဏာများအကြောင်း စာရင်းအင်းဆိုင်ရာ အချက်အလက်များ)၊ သင့်အပြုအမူနှင့် ကြိုက်နှစ်သက်မှုဆိုင်ရာဒေတာများနှင့် သင်ပေးပို့သည့် အခြားဒေတာများကို အသုံးပြုပြီး ကုမ္ပဏီများအား သင့်ကဲ့သို့ စားသုံးသူများသည် ထုတ်ကုန်များအပေါ် မည်သို့ တုံ့ပြန်နိုင်မည်၊ ထုတ်ကုန်တစ်ခု၏ စျေးကွက်တွင် အောင်မြင်နိုင်ခြေ၊ ထုတ်ကုန်တိုးတက်အောင် ပြုလုပ်နိုင်မည့် အခွင့်အလမ်းများ ရှိ/မရှိနှင့် ထုတ်ကုန်ကို မည်သို့ စျေးကွက်ထဲသို့ ထိုးထွင်းမိတ်ဆက်ကာ စားသုံးသူများနှင့် ထိထိရောက်ရောက် ဆက်သွယ်နိုင်မည်ကို နားလည်စေရန် ကူညီပံ့ပိုးပါသည်။  သင်က ကျွန်ုပ်တို့ထံ တိုက်ရိုက် မျှဝေသော ဒေတာကို ဆောင်ရွက်ရန် ကျွန်ုပ်တို့၏ ဥပဒေရေးရာ အခြေခံချက်မှာ သင့်သဘောတူညီချက်ဖြစ်ပါသည်။ ၎င်းတွင် ကျွန်ုပ်တို့၏ လူမှုမီဒီယာမှတဆင့် ပါဝင်ရန် မှတ်ပုံတင်သည့်အခါ၊ သင့် cookie ရွေးချယ်မှုများကို သတ်မှတ်သည့်အခါ၊ စစ်တမ်းဖြေကြားချက်များတွင် ဓာတ်ပုံများ၊ အသံမှတ်တမ်းများနှင့် ကိုယ်ရေးအချက်အလက်ထိခိုက်နိုင်သည့် အချက်အလက်များကို မျှဝေသည့်အခါတို့ ပါဝင်သည်။ ကျွန်ုပ်တို့သည် ဤ ကိုယ်ရေးအချက်အလက်များကို အောက်ပါ စီးပွားရေးနှင့် ကုန်သွယ်ရေး ရည်ရွယ်ချက်များအတွက် အသုံးပြုပါသည်။  ကျွန်ုပ်တို့၏ စစ်တမ်းများ၊ ပလက်ဖောင်းများ၊ ထုတ်ကုန်များ၊ ဝန်ဆောင်မှုများနှင့် စီးပွားရေးလုပ်ငန်းကို လည်ပတ်၊ ထိန်းသိမ်းနှင့် တိုးတက်အောင် ဆောင်ရွက်ရန်  မော်ဒယ်ဒေတာအပေါ် အခြေခံ၍ ကျွန်ုပ်တို့၏ ဖောက်သည်များအတွက် အစီရင်ခံစာများ၊ ပရိသတ်စာရင်းများနှင့် အရောင်းခန့်မှန်းချက်များကို ဖန်တီးထောက်ပံ့ပေးရန်။ "မော်ဒယ်ဒေတာ" ဆိုသည်မှာ လူဦးရေဆိုင်ရာနှင့် အပြုအမူဆိုင်ရာ လက္ခဏာများ (ဥပမာ – လိင်၊ အသက်၊ ဝယ်ယူမှုအလေ့အထ) အပေါ် အခြေခံ၍ နမူနာအုပ်စုတစ်စုကို လေ့လာကာ ထိုလက္ခဏာများ သို့မဟုတ် ကြိုက်နှစ်သက်မှုများ ဆင်တူသည့် လူများ ဘာဝယ်လိုကြမည်ကို ခန့်မှန်းထားသည့် ဒေတာများကို ဆိုလိုသည်။  ဤအစီရင်ခံစာများသည် လက်လီအရောင်းတိုင်းတာခြင်းနှင့် ခွဲခြမ်းစိတ်ဖြာခြင်း၊ ထုတ်ကုန်ကြော်ငြာနှင့် စျေးကွက်ရှာဖွေရေး မဟာဗျူဟာများနှင့် ကိရိယာများ၊ ကြော်ငြာအစီအစဉ်ထိရောက်မှု၊ စားသုံးသူနှစ်သက်ချက်များနှင့် တောင်းဆိုချက်များ၊ ထုတ်ကုန်တီထွင်ဆန်းသစ်ခြင်းနှင့် ဖွံ့ဖြိုးတိုးတက်ရေး၊ စားသုံးသူဝယ်ယူဆုံးဖြတ်ချက်များ၊ သမိုင်းကြောင်းနှင့် အပြုအမူများ၊ ပြိုင်ဘက်နှင့် စျေးကွက်ခွဲခြမ်းစိတ်ဖြာခြင်း၊ ထောက်ပံ့ရေးကွင်းစနစ် စီမံခန့်ခွဲမှုတို့နှင့် သက်ဆိုင်ပါသည်။  ဖောက်သည်နှင့် ထုတ်ကုန်အထူးပြု အစီရင်ခံစာများ၊ ကျွန်ုပ်တို့၏ ခွဲခြမ်းစိတ်ဖြာချက်များနှင့် အတွေးအမြင်များကို ဖန်တီးထုတ်ပေးရန်  သင်သည် ဗီဒီယိုသုတေသန စစ်တမ်းတစ်ခုတွင် ပါဝင်ပါက ကျွန်ုပ်တို့သည် သင့်ဗီဒီယို၊ အသံ သို့မဟုတ် ပုံကို ကျွန်ုပ်တို့၏ အစီရင်ခံစာများတွင် မျှဝေနိုင်ပြီး သင်တင်သွင်းထားသည့် ဗီဒီယိုများအား ဖောက်သည်ထံ ဝင်ရောက်ကြည့်ရှုခွင့် ပေးနိုင်ပါသည်။ ဤနည်းဖြင့် ဖောက်သည်သည် သင်ထုတ်ကုန်ကို အသုံးပြုနေစဉ် သင့်တုံ့ပြန်မှုများကို တိုက်ရိုက် ကြည့်ရှုနိုင်ပြီး ထုတ်ကုန်အောင်မြင်မှုအတွက် ဖြစ်နိုင်သော အန္တရာယ်များကို ရှာဖွေတွေ့ရှိနိုင်ပါသည်။ ဤကိစ္စများတွင် ဖောက်သည်များသည် သဘောတူစာချုပ်အရ အဆိုပါ ဒေတာများကို အတွင်းပိုင်း စျေးကွက်သုတေသနအတွက်သာ အသုံးပြုရန်နှင့် ရည်ရွယ်ချက်များ ပြီးမြောက်သည့်အခါ ဖျက်ပစ်ရန် တာဝန်ယူထားပါသည်။    တုန့်ပြန်မှုများ ဖန်တီး၍ ခွဲခြမ်းစိတ်ဖြာရန်၊ တခါတလေ အတုဉာဏ် (AI) နည်းပညာကို အသုံးပြု၍  ဤသည်မှာ သင့်ကဲ့သို့သော တစ်ဦးချင်းစီ၏ စုစည်းထားသော ဒေတာများဖြင့် သင်ယူလေ့ကျင့်ထားသော ကွန်ပျူတာမော်ဒယ်တစ်ခုဖြစ်ပြီး စားသုံးသူများကို ပိုမိုထိရောက်စွာ နားလည်ရန် အသုံးပြုသည်။ ကျွန်ုပ်တို့သည် AI ကို အသုံးပြု၍ လူအုပ်စုအမျိုးမျိုးသည် ဖြစ်နိုင်သော အခြေအနေများတွင် မည်သို့ တုံ့ပြန်နိုင်မည်ကို မော်ဒယ်ဖြင့် ခန့်မှန်းကာ ထို့နောက် ရိုးရာ လူအခြေပြု စစ်တမ်းများဖြင့် အကောင်းဆုံး ရွေးချယ်စရာများကို အတည်ပြုနိုင်သည်။ ပုံမှန်အားဖြင့် ကျွန်ုပ်တို့သည် သင့်အား အခြားအကြံဉာဏ် မပေးပါက တတိယပါတီများအား သင့်စစ်တမ်းဒေတာဖြင့် ၎င်းတို့၏ AI နည်းပညာများကို သင်ယူလေ့ကျင့်ခွင့် မပေးပါ။  ကျွန်ုပ်တို့၏ဖောက်သည်များ ဆောင်ရွက်သော ကြော်ငြာလှုပ်ရှားမှုများ၏ ထိရောက်မှုကို တိုင်းတာရန်  သင်(ကျွန်ုပ်တို့၏ပါဝင်သူများ)ကို တိုက်ရိုက်စျေးကွက်ရှာဖွေရေး သို့မဟုတ် အရောင်းရည်ရွယ်ချက်များအတွက် ပစ်မှတ်မခံရစေရန် သေချာစေရန်  ခွဲခြမ်းစိတ်ဖြာခြင်း၊ အတွေးအမြင်ရရှိခြင်း၊ ထုတ်ကုန်ဖွံ့ဖြိုးတိုးတက်ရေးနှင့် စျေးကွက်လှုပ်ရှားမှုများနှင့်/သို့မဟုတ် သုတေသနအတွက်  B. ကျွန်ုပ်တို့ အလိုအလျောက် စုဆောင်းသည့် အချက်အလက်များ   ကျွန်ုပ်တို့နှင့် ကျွန်ုပ်တို့၏ ဝန်ဆောင်မှုပေးသူများသည် စစ်တမ်းများ၊ ပလက်ဖောင်းများနှင့် ကျွန်ုပ်တို့၏ လုပ်ငန်းဆောင်ရွက်မှုများနှင့် ဆက်စပ်၍ ကူကစ်များနှင့် အခြား လိုက်လံစောင့်ကြည့်နည်းပညာများကို အသုံးပြုနိုင်ပါသည်။ ကျွန်ုပ်တို့သည် သင့်ပလက်ဖောင်းအသုံးပြုပုံအကြောင်း အချက်အလက်များကို စုဆောင်းရန် ကူကစ်များ၊ တက်များ၊ SDK များ သို့မဟုတ် စကရစ်ပ်များကဲ့သို့ နည်းပညာမျိုးစုံကို အသုံးပြုနိုင်ပါသည်။ ဤအချက်အလက်များတွင် သင့်ဘရောက်ဇာ သို့မဟုတ် စက်ပစ္စည်းအကြောင်း အချက်အလက်များ၊ ခန့်မှန်းထားသော ဒေသဆိုင်ရာ တည်နေရာနှင့် ပလက်ဖောင်းအသုံးပြုမှု (ဥပမာ၊ သင်လည်ပတ်သော ကျွန်ုပ်တို့၏ ဝက်ဘ်ဆိုက် စာမျက်နှာများနှင့် ထိုစာမျက်နှာများကို ကြည့်ရှုရာတွင် သုံးစွဲသည့် အချိန်) တို့ ပါဝင်ပါသည်။ ကျွန်ုပ်တို့ အလိုအလျောက် စုဆောင်းသည့် ဒေတာကို ဆောင်ရွက်ရာတွင် ကျွန်ုပ်တို့၏ တရားဝင် အကျိုးစီးပွားများအပေါ် အခြေခံထားပါသည်။ ၎င်းတွင် စျေးကွက်သုတေသန ကုမ္ပဏီနှင့် ပလက်ဖောင်း လည်ပတ်သူတစ်ဦးအနေဖြင့် စစ်တမ်းတုံ့ပြန်ချက်များ၏ အရည်အသွေးမြင့်မားမှုကို ထိန်းသိမ်းရန်၊ ကျွန်ုပ်တို့၏ လုပ်ငန်းကို ဆောင်ရွက်ကာ ကာကွယ်ရန် (လိမ်လည်မှု ရှာဖွေရေး အပါအဝင်) နှင့် သင့်အား ကျွန်ုပ်တို့၏ စစ်တမ်းဆိုဒ်ကို အထိရောက်ဆုံး ပံ့ပိုးပေးရန် ရည်ရွယ်ပါသည်။ မရှိမဖြစ်မဟုတ်သော ကူကစ်ဒေတာများကို သင့် သဘောတူညီချက်ဖြင့်သာ ဆောင်ရွက်ပါသည်။  ဤနည်းပညာများသည် သင့်ဘရောက်ဇာ သို့မဟုတ် စက်ပစ္စည်းများတွင် သတင်းအချက်အလက်များကို ဝင်ရောက်ကြည့်ရှုခြင်း သို့မဟုတ် သိမ်းဆည်းခြင်းဖြင့် သင့်ကို အခြားအသုံးပြုသူများနှင့် ခွဲခြားနိုင်ရန်၊ ဆိုက်လည်ပတ်မှုကို ပိုမိုထိရောက်စေရန်၊ သင့်နှစ်သက်ရာများကို မှတ်မိကူညီပေးရန်၊ သင့်ဘရောက်ဇင်းအတွေ့အကြုံကို မြှင့်တင်ပေးရန်နှင့် ကျွန်ုပ်တို့၏ ပလက်ဖောင်းများ၏ အသုံးပြုမှု၊ လုံခြုံရေးနှင့် လုပ်ဆောင်နိုင်မှုများကို တိုးတက်ကောင်းမွန်စေရန် အသုံးပြုသည်။  လိုက်လံမှတ်သားခြင်းနည်းပညာများနှင့် ဤအချက်အလက်များပေါ်တွင် သင်ပိုင်ဆိုင်နိုင်သည့် အခွင့်အရေးများအကြောင်း ပိုမိုသိရှိလိုပါက သက်ဆိုင်ရာ ပလက်ဖောင်းပေါ်ရှိ ကျွန်ုပ်တို့၏ Cookie အသိပေးချက်ကို ကြည့်ရှုပါ။ သင့် cookie ဆက်တင်များကို ပြင်ဆင်ရန် ပလက်ဖောင်းအောက်ခြေတွင် တွေ့ရသည့် cookie ဘန်နာပေါ်ရှိ "သင့် Cookie ရွေးချယ်မှုများ" ကို ရွေးပါ။  C. တတိယပါတီအရင်းအမြစ်များမှ ရရှိသော အချက်အလက်များ   သက်ဆိုင်ရာတွင် ကျွန်ုပ်တို့သည် သင့်ထံမှ ရရှိသော ဒေတာကို အခြားအရင်းအမြစ်များမှ ရရှိသော ဒေတာများနှင့် ပေါင်းစပ်နိုင်ပြီး ဤကြေညာချက်တွင် ဖော်ပြထားသည့် ရည်ရွယ်ချက်များအတွက်သာ အသုံးပြုမည်ဖြစ်သည်။ ကျွန်ုပ်တို့သည် စျေးကွက်သုတေသနကုမ္ပဏီတစ်ခုအဖြစ် စစ်တမ်းဖြေကြားချက်များ၏ အရည်အသွေးမြင့်မားမှုကို ထိန်းသိမ်းရန်နှင့် လိုအပ်သည့်အခါ သင့်သဘောတူညီချက်ဖြင့် ဥပဒေရေးရာ အကျိုးစီးပွားများအပေါ် အခြေခံကာ ဤဒေတာများကို ဆန်းစစ်စီမံဆောင်ရွက်ပါသည်။  သင်အား "တတိယပါတီ ပန်နယ်" အဖွဲ့ဝင်အဖြစ် ကျွန်ုပ်တို့၏ စစ်တမ်းသို့ ဖိတ်ခေါ်ပါက၊ ကျွန်ုပ်တို့သည် သင့်နာမည် သို့မဟုတ် ဆက်သွယ်ရန် အချက်အလက်ကဲ့သို့ တိုက်ရိုက် သတ်မှတ်နိုင်သည့် အချက်အလက်များကို မရရှိပါ။ ထိုအစား တတိယပါတီ ပန်နယ်ကို ကိုးကားရန် အသုံးပြုသည့် တစ်ဦးချင်း အထူးသတ်မှတ်နံပါတ်ကိုသာ ရရှိပါသည်။ စစ်တမ်းတစ်ခု သို့မဟုတ် တုံ့ပြန်ချက်တစ်ခုနှင့် ပတ်သက်၍ မေးမြန်းလိုပါက၊ ကျွန်ုပ်တို့ကဲ့သို့သော ကုမ္ပဏီများမှ ပေးအပ်သည့် သုတေသနများတွင် ပါဝင်ရန် သင့်ဆန္ဒကို အတည်ပြုရာတွင်လည်း ဤကိုးကားနံပါတ်ကို အသုံးပြုပါသည်။   တချို့အခါတွင် ကျွန်ုပ်တို့သည် ပါဝင်သူများ ရှာဖွေရေးနှင့်/သို့မဟုတ် အွန်လိုင်းမေးခွန်းစာရွက်များ ပရိုဂရမ်ရေးဆွဲရာတွင် ကူညီရန် တတိယပါတီများကို တာဝန်ပေးနိုင်ပါသည်။ ထို့အပြင် တိုက်ရိုက်ဆွေးနွေးမှုများ၊ ဗီဒီယိုနှင့်/သို့မဟုတ် အသံမှတ်တမ်းတင်ခြင်းများအတွက် တတိယပါတီ၏ အွန်လိုင်း ပလက်ဖောင်းများကိုလည်း အသုံးပြုနိုင်ပါသည်။ ဤအခါများတွင် ပါဝင်သူများသည် မိမိတို့ မှတ်ပုံတင်ထားသည့် panel vendor မှ ထုတ်ပြန်ထားသည့် ကိုယ်ရေးကိုယ်တာလုံခြုံရေးဆိုင်ရာ အသိပေးချက်များအတိုင်း လိုက်နာရမည်ဖြစ်ပါသည်။   တခါတလေ ကျွန်ုပ်တို့၏ ဖောက်သည်များက ပါဝင်သူများ၏ ဆက်သွယ်ရန် အချက်အလက်များကို ပေးပို့နိုင်ပါသည်။ ဖောက်သည်ထံမှ သင့်ဆက်သွယ်ရန် အချက်အလက်ကို လက်ခံရရှိပါက ဖောက်သည်သည် သင့်ဒေတာကို ထိန်းချုပ်ခွင့်ရှိပြီး NIQ သည် ဤဆက်သွယ်ရန် အချက်အလက်များ (နှင့် အထူးအခြေအနေများတွင် ဤလေ့လာမှုများအတွင်း ပါဝင်သူများထံမှ စုဆောင်းထားသည့် ဒေတာများ) ကို ဖောက်သည်၏ ညွှန်ကြားချက်များအတိုင်း တင်းကြပ်စွာ လုပ်ဆောင်သည့် ဝန်ဆောင်မှုပေးသူ (ဒေတာလုပ်ဆောင်သူ) အဖြစ်သာ ဆောင်ရွက်ပါသည်။    D. ကိုယ်ရေးအချက်အလက်များကို အခြားအသုံးပြုမှုများ  အထက်ဖော်ပြထားသည့် အသုံးပြုမှုများအပြင်၊ ကျွန်ုပ်တို့သည် သက်ဆိုင်ရာ ဥပဒေအရ ခွင့်ပြုထားသည့် အတိုင်း အရင်းအမြစ်အမျိုးအစားအားလုံးမှ ကိုယ်ရေးအချက်အလက်များကို စီးပွားရေးနှင့် လုပ်ငန်းဆိုင်ရာ ရည်ရွယ်ချက်များအတွက် အသုံးပြုပါသည်။  ဘော့များ(bot)၊ ဖုန်းခေါ်ဆိုမှု၊ အီးမေးလ်၊ မက်ဆေ့ခ်ျ သို့မဟုတ် စာတိုက်ပို့ခြင်းကဲ့သို့သော နည်းလမ်းများဖြင့် သင့်နှင့် ဆက်သွယ်ရန်၊ သင့်မေးမြန်းချက်များကို ဖြေကြားရန်၊ သင့်တုံ့ပြန်ချက်များကို အတည်ပြု သို့မဟုတ် ရှင်းလင်းရန်၊ စစ်တမ်းဆိုင်ရာ သတင်းအချက်အလက်များ သို့မဟုတ် ကျွန်ုပ်တို့၏ မူဝါဒအသစ်ပြောင်းလဲမှုများကို ပို့ရန်၊ သို့မဟုတ် ထပ်မံ စစ်တမ်းများတွင် ပါဝင်ရန် ဖိတ်ခေါ်ရန်  စစ်တမ်းများကို စီမံခန့်ခွဲရန်နှင့် သင်၏ ပါဝင်ခွင့်ရှိမှုကို သုံးသပ်ရန်    ကျွန်ုပ်တို့၏ စစ်တမ်းများ၊ ပလက်ဖောင်းများ၊ ထုတ်ကုန်များ၊ ဝန်ဆောင်မှုများနှင့် စီးပွားရေးလုပ်ငန်းများ၏ လုံခြုံရေးကို စောင့်ကြည့်ကာကွယ်ထိန်းသိမ်းရန်  သက်ဆိုင်ရာ ဥပဒေများနှင့် စည်းမျဉ်းစည်းကမ်းများကို လိုက်နာရန်နှင့် ကိုယ်ရေးအချက်အလက်များအတွက် တရားဝင် တောင်းဆိုချက်များကို ဖြေကြားရန်  ကျွန်ုပ်တို့ထိန်းသိမ်းထားသော အချက်အလက်များသည် လွှဲပြောင်းပို့သည့် ပိုင်ဆိုင်မှုများထဲတွင် ပါဝင်ခြင်း သို့မဟုတ် ကုမ္ပဏီပြန်လည်ဖွဲ့စည်းခြင်း၊ ရောင်းချခြင်းနှင့် စီးပွားရေးဆိုင်ရာ ကူးသန်းရောင်းဝယ်မှုများတွင် ဆက်စပ်အသုံးပြုရန်  ကျွန်ုပ်တို့၏အခွင့်အရေး၊ ကိုယ်ရေးကိုယ်တာသီးသန့်ခွင့်၊ လုံခြုံရေး၊ ပိုင်ဆိုင်မှုနှင့်/သို့မဟုတ် အခြားသူများ၏အခွင့်အရေးများကိုကာကွယ်ရန်  အချက်အလက်စုဆောင်းချိန်တွင် သင်သဘောတူညီထားသော သင့်အား ရှင်းပြထားသည့် အခြားရည်ရွယ်ချက်များ ပြည့်မီရန်  ကျွန်ုပ်တို့သည် ဥပဒေရေးရာ တာဝန်များကိုလိုက်နာရန် ဥပဒေရေးရာလိုအပ်ချက်များအပေါ် အခြေခံကာ၊ စျေးကွက်သုတေသနကုမ္ပဏီတစ်ခုအနေဖြင့် စစ်တမ်းတုံ့ပြန်ချက်များ၏ အရည်အသွေးမြင့်မားမှုကို ထိန်းသိမ်းကာ ကျွန်ုပ်တို့၏ စီးပွားရေးလုပ်ငန်းကို ဆောင်ရွက်ကာ ကာကွယ်ရန် တရားဝင်အကျိုးစီးပွားများအပေါ် အခြေခံကာ၊ လိုအပ်သည့်အခါ သင့်သဘောတူညီချက်ဖြင့် ဤဒေတာကို ဆောင်ရွက်ပါသည်။  2. ကျွန်ုပ်တို့ သင့်ကိုယ်ရေးအချက်အလက်များကို မည်သို့ ထုတ်ဖော်ကြေညာသနည်း    ကျွန်ုပ်တို့သည် သင့်ကိုယ်ရေးအချက်အလက်များကို (သက်ဆိုင်ရာ ဥပဒေအရ) ဤကြေညာချက်တွင် ဖော်ပြထားသည့် ရည်ရွယ်ချက်များအတွက် ထုတ်ဖော်နိုင်ပါသည်။  ကျွန်ုပ်တို့၏ ဖောက်သည်များနှင့် အခြား စျေးကွက်သုတေသန ကုမ္ပဏီများ။ ကျွန်ုပ်တို့သည် ပါဝင်သူများ၏ စစ်တမ်းဒေတာနှင့် ထိုဒေတာမှ ထုတ်ယူထားသည့် အချက်အလက်များကို ဖောက်သည်တချို့ သို့မဟုတ် အခြားကုမ္ပဏီများထံ ပေးပို့ပါသည်။ သင်သည် အခြားကုမ္ပဏီ ("Panel Owner") မှ စီမံခန့်ခွဲသော panel တစ်ခုတွင် ပါဝင်ရန် မှတ်ပုံတင်ပြီး နောက်ပိုင်း NIQ စစ်တမ်းတစ်ခုတွင် ပါဝင်ရန် ရွေးချယ်ခံရပါက၊ သင် စစ်တမ်းကို ပြီးမြောက်ကြောင်း အတည်ပြုရန်နှင့် အွန်လိုင်း စစ်တမ်းများအတွက် ထပ်မံထည့်သွင်းခြင်းကာကွယ်ခြင်းနှင့် အရည်အသွေး စစ်ဆေးခြင်း ရည်ရွယ်ချက်များအတွက် ပါဝင်သူများ၏ IP လိပ်စာများကို Panel Owner နှင့် တစ်ခါတရံ မျှဝေပေးနိုင်ပါသည်။  ကျွန်ုပ်တို့၏ ကော်ပိုရေးရှင်း ဆက်စပ်ကုမ္ပဏီများတွင် မိခင်ကုမ္ပဏီနှင့် ဤတွင် ဖော်ပြထားသည့် ၎င်း၏ သားကုမ္ပဏီများဖြစ်သည့် NIQ Group ပါဝင်သည်။ ကျွန်ုပ်တို့သည် လုပ်ငန်းလည်ပတ်မှုဆိုင်ရာများ၊ ပူးပေါင်းသုတေသနနှင့် ဖွံ့ဖြိုးတိုးတက်ရေး လုပ်ငန်းစဉ်များ၊ စီးပွားရေးအန္တရာယ် စီမံခန့်ခွဲမှုနှင့် ကျွန်ုပ်တို့၏ လုပ်ထုံးလုပ်နည်းများတွင် တစ်ပြေးတည်းတူညီမှုရှိစေရန်အတွက် ဆက်စပ်ကုမ္ပဏီများထံ ဒေတာများကို ပေးပို့ပါသည်။ ဥပမာအားဖြင့် နိုင်ငံခြားရှိ ဆက်စပ်ကုမ္ပဏီတစ်ခုက နောက်ခံပံ့ပိုးမှုပေးခြင်း၊ ကျွန်ုပ်တို့၏ ဒေတာစနစ်များကို ဟိုစ့်(host)ပေးခြင်း သို့မဟုတ် သင်ရှိရာဒေသအလိုက် သင့်တောင်းဆိုချက်များကို အကောင်းဆုံးဝန်ဆောင်မှုပေးနိုင်မည့် ကျွန်ုပ်တို့၏ လုပ်ငန်းခွဲများ သို့မဟုတ် ဆက်စပ်ကုမ္ပဏီများကို လွှဲပြောင်းပေးပို့သွားမည်ဖြစ်ပါသည်။  ကျွန်ုပ်တို့၏ ဝန်ဆောင်မှုပေးသူများ။ ကျွန်ုပ်တို့သည် စီးပွားရေး၊ ပရော်ဖက်ရှင်နယ် သို့မဟုတ် နည်းပညာဆိုင်ရာ ထောက်ပံ့မှုများ ပေးသည့် ဝန်ဆောင်မှုပေးသူများထံ ဒေတာများကို ဖော်ပြပေးပါသည်။ ၎င်းတို့သည် ကျွန်ုပ်တို့၏ စီးပွားရေးလုပ်ငန်းနှင့် စစ်တမ်းများ (Surveys) ကို လည်ပတ်ရန်၊ ကျွန်ုပ်တို့အတွက် လှုပ်ရှားမှုများကို စီမံခန့်ခွဲရန် ကူညီပေးပြီး၊ ဥပမာ ဝက်ဘ်ဆိုဒ် သို့မဟုတ် အက်ပ်လီကေးရှင်း ဟိုစ့်ခြင်း၊ ဒေတာကိုက်ညီစေရေး ဝန်ဆောင်မှုများ ပေးသည့် ကုမ္ပဏီများ ပါဝင်သည်။ ထို့အပြင် စစ်တမ်းအတွက် လူရွေးချယ်ခြင်း၊ ဆုချီးမြှင့်ခြင်း၊ လှုံ့ဆော်ခြင်း၊ မဲနှိုက်ဆုများ သို့မဟုတ် ထုတ်ကုန်ဖွံ့ဖြိုးရေး ရည်ရွယ်ချက်များအတွက်လည်း ဝန်ဆောင်မှုပေးသူများနှင့် ပူးပေါင်းဆောင်ရွက်နိုင်ပါသည်။  အချို့အခြေအနေများတွင် ကျွန်ုပ်တို့သည် သင့်ကိုယ်ရေးအချက်အလက်အမျိုးအစားများကို အောက်ပါအဖွဲ့အစည်းများထံ ထုတ်ဖော်နိုင်ပါသည်။   အစိုးရ၊ စည်းကမ်းထိန်းသိမ်းရေးနှင့် ပြည်သူ့အာဏာပိုင်များ။ ဥပဒေရေးရာ သို့မဟုတ် စည်းကမ်းဆိုင်ရာ တာဝန်များ သို့မဟုတ် တောင်းဆိုချက်များ (သင့်နေထိုင်ရာနိုင်ငံပြင်ပမှ တောင်းဆိုချက်များပါဝင်သည်) ကိုလိုက်နာရန်အတွက် သင့်ကိုယ်ရေးအချက်အလက်များကို အစိုးရနှင့် ဥပဒေကာကွယ်ရေးအာဏာပိုင်များထံ ဖော်ပြနိုင်ပါသည်။    ကုမ္ပဏီဆိုင်ရာ ကူးသန်းရောင်းဝယ်မှု၏ တစ်စိတ်တစ်ပိုင်းအဖြစ် သက်ဆိုင်ရာ တတိယပါတီများ။ ကျွန်ုပ်တို့၏ စီးပွားရေးလုပ်ငန်း၊ ပိုင်ဆိုင်မှုများ သို့မဟုတ် ရှယ်ယာများ၏ အားလုံး သို့မဟုတ် တစ်စိတ်တစ်ပိုင်းကို ပြန်လည်ဖွဲ့စည်းခြင်း၊ ပေါင်းစည်းခြင်း၊ ရောင်းချခြင်း၊ ပူးပေါင်းလုပ်ငန်းတည်ထောင်ခြင်း၊ တာဝန်လွှဲပြောင်းခြင်း၊ သယ်ယူပို့ဆောင်ခြင်း သို့မဟုတ် အခြားနည်းဖြင့် ချမှတ်ခြင်း (အကြွေးမကျေမှု သို့မဟုတ် ဆင်တူဖြစ်စဉ်များနှင့် ဆက်စပ်၍) ဖြစ်ပါက၊ ဝယ်ယူမည့် အဖွဲ့အစည်းနှင့် ၎င်း၏ အကြံပေးများကဲ့သို့ သတ်မှတ်ထားသော တတိယပါတီများထံ သင့်ကိုယ်ရေးအချက်အလက်များကို ဖော်ပြ သို့မဟုတ် လွှဲပြောင်းနိုင်ပါသည်။   အခြား တတိယပါတီများ။ ကျွန်ုပ်တို့သည် သင့်ညွှန်ကြားချက် သို့မဟုတ် သဘောတူညီချက်အရ သင့်ကိုယ်ရေးအချက်အလက်များကို အခြား တတိယပါတီများထံ ဖော်ပြနိုင်ပါသည်။ ထို့အပြင်၊ အောက်ပါအကြောင်းများအတွက် လိုအပ်သလို သင့်ဒေတာကို ဖော်ထုတ်နိုင်ပါသည်–   (a) သက်ဆိုင်ရာ ဥပဒေများကို လိုက်နာရန်   (b) ကျွန်ုပ်တို့၏ စည်းမျဉ်းစည်းကမ်းများကို အကောင်အထည်ဖော်ရန်   (c) ကျွန်ုပ်တို့၏ လုပ်ငန်းဆောင်တာများကို ကာကွယ်စစ်ဆေးရန်   (d) ကျွန်ုပ်တို့၏ မူပိုင်ခွင့်များ၊ ကိုယ်ရေးကိုယ်တာသီးသန့်ခွင့်၊ လုံခြုံရေး သို့မဟုတ် ပိုင်ဆိုင်မှုများနှင့် သင့် သို့မဟုတ် အခြားသူများ၏ အခွင့်အရေးများကို  ကာကွယ်ရန်   (e) ရရှိနိုင်သည့် ဖြေရှင်းနည်းများကို ရှာဖွေရန် သို့မဟုတ် ကျွန်ုပ်တို့ ခံရနိုင်သည့် ပျက်စီးဆုံးရှုံးမှုများကို ကန့်သတ်ရန်    ထို့အပြင်၊ သင့်ကိုယ်ရေးအချက်အလက်များကို အခြားအကြောင်းအရာများအတွက်လည်း ဖော်ပြနိုင်ပြီး၊ ထိုအချက်အလက်များကို စုဆောင်းသည့်အချိန် သို့မဟုတ် ဖော်ပြမည့်အချိန်တွင် ရှင်းလင်းဖော်ပြပါမည်။    ကျွန်ုပ်တို့သည် ကိုယ်ရေးအချက်အလက်များကို ထုတ်ဖော်ရာတွင် ဤကြေညာချက်နှင့် သက်ဆိုင်ရာ ဥပဒေများနှင့် ကိုက်ညီသည့် သတ်မှတ်ထားသော ရည်ရွယ်ချက်များအတွက်သာ အသုံးပြုနိုင်ရန် သဘောတူစာချုပ်ဆိုင်ရာ၊ နည်းပညာဆိုင်ရာနှင့် အဖွဲ့အစည်းဆိုင်ရာ ကာကွယ်ထိန်းသိမ်းမှုများကို ဆောင်ရွက်ပါသည်။  ဥပဒေအရ ခွင့်ပြုထားသည့် အတိုင်း ကျွန်ုပ်တို့သည် ကိုယ်ရေးအချက်အလက်များကို မူလပိုင်ရှင်အား ပြန်လည်သိရှိနိုင်ခြင်း မဖြစ်အောင် အချက်အလက်ဖျက်ခြင်း၊ အမည်မဖော်ခြင်း သို့မဟုတ် စုစည်းခြင်း ပြုလုပ်နိုင်ပါသည်။ ထိုအချက်အလက်ဖျက်ထားသော ဒေတာများကိုတော့ ကိုယ်ရေးအချက်အလက်အဖြစ် မယူဆတော့ပါ။ အချက်အလက်ဖျက်ပြီးနောက် ကျွန်ုပ်တို့သည် ထိုဒေတာကို ပြန်လည်သိရှိရန် ကြိုးပမ်းမည်မဟုတ်ဘဲ၊ တတိယပါတီများမှလည်း ပြန်လည်သိရှိခြင်း မဖြစ်စေရန် နည်းပညာဆိုင်ရာ၊ အဖွဲ့အစည်းဆိုင်ရာနှင့် စာချုပ်ဆိုင်ရာ တင်းကြပ်သော ကာကွယ်မှုများကို အကောင်အထည်ဖော်ကာ ထိန်းသိမ်းပါသည်။ ကျွန်ုပ်တို့၏ deidentified၊ anonymized သို့မဟုတ် စုစည်းထားသည့် အချက်အလက်များကို အသုံးပြုခြင်းနှင့် ထုတ်ဖော်ခြင်းသည် ဤ အသိပေးချက်ဖြင့် မထိန်းချုပ်ပါ။      ၃။ အလိုအလျောက်ဆုံးဖြတ်ခြင်း၊ ပရိုဖိုင်ရေးဆွဲခြင်းနှင့် အတုဉာဏ်ပညာ  ကျွန်ုပ်တို့၏ စစ်တမ်းများကို စီမံခန့်ခွဲရာတွင် အလိုအလျောက်လုပ်ငန်းစဉ်များကို အသုံးပြုနိုင်ပြီး၊ ၎င်းတွင် ပါဝင်သူများအကြောင်း အချက်အလက် ခန့်မှန်းခြင်း သို့မဟုတ် စစ်တမ်းနမူနာများကို ညီမျှအောင် စကရင်မေးခွန်းများ အသုံးပြုခြင်းတို့ ပါဝင်သည်။ ဥပမာအားဖြင့် သင့် လူမှု-စီးပွားရေးအုပ်စု (လိင်၊ အသက်အုပ်စု၊ ဒေသ စသည်) ကို ပြည့်စုံစွာ ကိုယ်စားပြုထားပါက သင်အား ပါဝင်ရန် မမေးမြန်းနိုင်သလို ဆုကြေးများ သို့မဟုတ် ငွေကြေးအကျိုးခံစားခွင့်များ ရရှိရန် အရည်အချင်းမပြည့်မီနိုင်ပါ။ ဤ လှုပ်ရှားမှုများသည် အလိုအလျောက်ဆုံးဖြတ်ချက်ချခြင်း သို့မဟုတ် ပရိုဖိုင်ရေးခြင်းအဖြစ် သတ်မှတ်နိုင်ပါက ကျွန်ုပ်တို့သည် တရားမျှတစွာနှင့် ခွဲခြားဆက်ဆံမှုမရှိဘဲ ဆောင်ရွက်ပါသည်။ သတိပြုရန်၊ ပရိုဖိုင်ရေးခြင်းအပေါ် အခြေခံ၍ သင့်အလုပ်လျှောက်ထားမှုကို လက်ခံ/ငြင်းဆိုခြင်းကဲ့သို့ ဥပဒေရေးရာ သို့မဟုတ် အရေးပါသော ဆုံးဖြတ်ချက်များကို ကျွန်ုပ်တို့ မပြုလုပ်ပါ။    ကျွန်ုပ်တို့၏ အလိုအလျောက် ဆောင်ရွက်မှုတွင် Generative Artificial Intelligence (AI) စွမ်းဆောင်ရည်များကို ပေါင်းစပ်ထားပြီး စစ်တမ်းဖြေကြားချက်များကို ပိုမိုထိရောက်စွာ ဆန်းစစ်၊ ခွဲခြမ်းစိတ်ဖြာနှင့် အကျဉ်းချုပ်နိုင်ရန်နှင့် အဓိက ခေါင်းစဉ်များကို ဖော်ထုတ်နိုင်ရန် ကူညီပံ့ပိုးပေးပါသည်။ ကျွန်ုပ်တို့သည် သင့်စုစည်းထားသော ဒေတာများကို ကျွန်ုပ်တို့၏ AI နည်းပညာနှင့် ကြီးမားသော ဘာသာစကား မော်ဒယ်များ (LLMs) ကို လေ့ကျင့်ရန် အသုံးပြုနိုင်ပြီး တစ်ဦးချင်း ဖြေကြားချက်များကို လုံခြုံစိတ်ချစွာ ထိန်းသိမ်းထားမည်ဖြစ်သည်။ ဤမော်ဒယ်များသည် စားသုံးသူ တုံ့ပြန်မှုများကို ခန့်မှန်းခြင်း၊ အတွေးအသစ်များကို စမ်းသပ်ခြင်းနှင့် ရည်ရွယ်ထားသည့် သုတေသနများကို ဦးတည်ညွှန်ပြခြင်းတို့ကို ဆောင်ရွက်ကာ ထပ်ခါထပ်ခါ ကျင်းပရမည့် ကြီးမားသော သုတေသနများ လိုအပ်မှုကို လျော့နည်းစေပြီး သုတေသနတွင် လူသားများ ပါဝင်မှုကို ဆက်လက်အာမခံပေးပါသည်။  NIQ သည် ကျွန်ုပ်တို့၏ စီးပွားရေးလုပ်ငန်း၊ စစ်တမ်းများနှင့် ပလက်ဖောင်းများကို တိုးတက်ကောင်းမွန်စေရန်နှင့် ဖွံ့ဖြိုးတိုးတက်စေရန် AI နည်းပညာနှင့် စက်သင်ယူမှု (machine learning) ကို တာဝန်ယူမှု၊ ကျင့်ဝတ်နှင့် လုံခြုံမှုတို့နှင့်အညီ အသုံးပြုရန် တင်းကျပ်စွာ ကတိပြုထားပါသည်။ AI ဖြင့် ကူညီပံ့ပိုးသည့် သုံးသပ်ချက်အားလုံးကို တိကျမှန်ကန်မှုနှင့် တရားမျှတမှုရှိစေရန် ကျွန်ုပ်တို့၏ အဖွဲ့မှ ပြန်လည်သုံးသပ်ပါသည်။ AI ပါဝင်သည့် မည်သည့် လုပ်ငန်းစဉ်မျှကိုမဆို ဒေတာကာကွယ်ရေး မူဝါဒများ (ဥပမာ - ဒေတာလျှော့ချခြင်း၊ ထင်ရှားရှင်းလင်းခြင်း) နှင့် ကိုက်ညီအောင် ဆောင်ရွက်ပြီး၊ ၎င်းတို့ကို အသုံးချခြင်းနှင့် အသုံးပြုခြင်းသည် သက်ဆိုင်ရာ ဥပဒေများနှင့် NIQ ၏ AI လုံခြုံရေး မူဝါဒများနှင့် လမ်းညွှန်မူများအောက်တွင် ဖြစ်ပါသည်။    ၄. ဒေတာခွင့်ပြုချက်များနှင့် ငွေကြေးအကျိုးခံစားခွင့်များ   သင့်ဒေတာခွင့်ပြုချက်များနှင့် စစ်တမ်းပါဝင်ဆောင်ရွက်ခြင်း။ ဤကြေညာချက်ကို သဘောတူပြီး ကျွန်ုပ်တို့၏ စစ်တမ်းများတွင် လိုအပ်သည့် ခွင့်ပြုချက်များကို စစ်တမ်းမပြုလုပ်မီ သို့မဟုတ် ပြုလုပ်စဉ် ပေးခြင်းဖြင့် သင့်ကိုယ်ရေးအချက်အလက်များကို ဝင်ရောက်ကြည့်ရှုခြင်းနှင့် ဆက်လက်ဆောင်ရွက်ခွင့်ပြုပါသည်။ သင့်ကိုယ်ရေးအချက်အလက်များကို ပေးရန် မလိုအပ်ပါ၊ မည်သည့်အချိန်တွင်မဆို ခွင့်ပြုချက်ကို နုတ်ယူ၍ ဆောင်ရွက်မှုမှ ထွက်ခွာနိုင်ပါသည်။ သင့်ကိုယ်ရေးအချက်အလက်များ မရရှိပါက စစ်တမ်းတစ်ခုကို ဖြည့်စွက်ရန် မတောင်းခံနိုင်သလို ဆုကြေးများ သို့မဟုတ် ငွေကြေးဆုကြေးများ ရယူခွင့်မရရှိနိုင်ပါ။  NIQ သည် သင့်ကိုယ်ရေးအချက်အလက်များကို အဓိကအားဖြင့် သင့်သဘောတူညီချက်နှင့်… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/bn/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-04-16T00:17:09+00:00 Modified: 2026-05-06T14:16:44+00:00 Description: Strategic Analytics & Insights Privacy 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Content: এনআইকিউ স্ট্র্যাটেজিক অ্যানালিটিক্স অ্যান্ড ইনসাইটস গোপনীয়তা বিজ্ঞপ্তি  এই গোপনীয়তা বিজ্ঞপ্তিটি নতুন জরিপ অংশগ্রহণকারীদের জন্য ১৬ জানুয়ারি, ২০২৬ থেকে প্রযোজ্য এবং কার্যকর।  আমাদের বাজার গবেষণা অধ্যয়নে অংশগ্রহণের জন্য আপনাকে ধন্যবাদ। দশকের পর দশক ধরে, NielsenIQ বাজার ও ভোক্তা অন্তর্দৃষ্টি গবেষণার জন্য বিশ্বব্যাপী মান নির্ধারণ করে আসছে। আমাদের অন্তর্দৃষ্টি জনসংখ্যার প্রতিনিধিত্বমূলক নমুনাগুলির উপর ভিত্তি করে এবং আমাদের ক্লায়েন্টদের (যেমন: প্রস্তুতকারক, খুচরা বিক্রেতা, মিডিয়া কোম্পানি, অলাভজনক সংস্থা এবং সরকার) ভোক্তারা কী দেখেন, কী শোনেন এবং কী কিনেন তা জানতে সাহায্য করে। এই গবেষণায় আপনার অংশগ্রহণ কোম্পানিগুলিকে আপনার আচরণ ও পছন্দগুলি বুঝতে সাহায্য করে, যা প্রায়ই তাদের আরও ভালো ভোক্তা পণ্য ও সেবা প্রদান করতে সহায়তা করে।    এই গোপনীয়তা বিজ্ঞপ্তি ("বিজ্ঞপ্তি") বর্ণনা করে কীভাবে Nielsen Consumer LLC ("NielsenIQ," "NIQ," "আমরা," বা "আমাদের"), ডেটা নিয়ন্ত্রক হিসেবে, আমরা যে ব্যক্তিগত তথ্য সংগ্রহ করি তা পরিচালনা করে এবং এই তথ্যের উপর আপনার যে অধিকার থাকতে পারে তা। আমরা আমাদের ওয়েবসাইট বা চ্যাটবট (আমাদের "প্ল্যাটফর্ম") এর মাধ্যমে, ব্যক্তিগতভাবে বা ফোনে আমাদের অনলাইন এবং অফলাইন মিথস্ক্রিয়ার মাধ্যমে, নিয়োগ প্রচেষ্টার অংশ হিসেবে এবং আমাদের যেকোনো জরিপ অধ্যয়নে ("জরিপ") আপনার স্বেচ্ছায় অংশগ্রহণের মাধ্যমে ডেটা সংগ্রহ করি। এই বিজ্ঞপ্তি জুড়ে, আমরা আপনাকে একজন জরিপ "অংশগ্রহণকারী" হিসেবে উল্লেখ করি। আমাদের জরিপে অংশগ্রহণ সবসময় স্বেচ্ছামূলক।  NIQ এখানে তালিকাভুক্ত কোম্পানিগুলির গ্রুপের অন্তর্গত, যারা সম্মিলিতভাবে "NIQ গ্রুপ" গঠন করে। এই বিজ্ঞপ্তিটি NielsenIQ-এর মালিকানাধীন অন্য কোনো পণ্য বা পরিষেবা বা আপনি যে কোনো তৃতীয় পক্ষের সাথে যোগাযোগ করেন তার ক্ষেত্রে প্রযোজ্য নয়। USA: OurHealth Data Notice এই বিজ্ঞপ্তির পরিপূরক এবং ভোক্তা স্বাস্থ্য ডেটা সম্পর্কিত আমাদের গোপনীয়তা অনুশীলনগুলি বর্ণনা করে।   এই বিজ্ঞপ্তিতে, "ব্যক্তিগত তথ্য" বলতে চিহ্নিত বা চিহ্নিতযোগ্য কোনো ব্যক্তির (যাকে সরাসরি বা পরোক্ষভাবে কোনো শনাক্তকারী দ্বারা চিহ্নিত করা যায়) সম্পর্কিত যেকোনো তথ্যকে বোঝায়। এই পরিভাষায় "ব্যক্তিগত ডেটা" বা প্রযোজ্য আইনে সংজ্ঞায়িত অনুরূপ শব্দও অন্তর্ভুক্ত।    যখন আমরা "সংবেদনশীল ব্যক্তিগত তথ্য" উল্লেখ করি, তখন এর অর্থ এমন ব্যক্তিগত তথ্য যা একজন ব্যক্তির ব্যক্তিগত বিষয় প্রকাশ করে, যা প্রকাশ পেলে পরিচয় চুরি, প্রতারণা বা ব্যক্তির প্রতি গুরুতর ক্ষতি ঘটাতে পারে। এই পরিভাষায় "বিশেষ শ্রেণির ব্যক্তিগত তথ্য" বা প্রযোজ্য আইনে সংজ্ঞায়িত অনুরূপ শব্দও অন্তর্ভুক্ত।   __________________________________________________________________________________________________________  ব্যক্তিগত তথ্য সংগ্রহের বিজ্ঞপ্তি   এই সংগ্রহ সংক্রান্ত বিজ্ঞপ্তিটি আমাদের গোপনীয়তা অনুশীলন সম্পর্কে কিছু গুরুত্বপূর্ণ তথ্য প্রদান করে: আমরা যে ব্যক্তিগত তথ্যের বিভাগ সংগ্রহ করি; কীভাবে আমরা সংবেদনশীল ব্যক্তিগত তথ্য প্রাপ্তি, শেয়ার এবং সংরক্ষণ করি; এবং কীভাবে আপনি NIQ-কে আপনার ব্যক্তিগত তথ্য শেয়ার বন্ধ করতে নির্দেশ দিতে পারেন।   স্বচ্ছতার স্বার্থে, দয়া করে লক্ষ্য করুন যে আমরা আপনার নাম, ঠিকানা বা আপনি আমাদের যে কোনো সরাসরি সনাক্তযোগ্য তথ্য প্রদান করেন তা সরাসরি বিপণন বা বিক্রয়ের উদ্দেশ্যে ব্যবহার করি না। আমরা কখনই এই সনাক্তযোগ্য তথ্য টেলিমার্কেটারদের সাথে শেয়ার করি না, এবং আমাদের ব্যবসায়িক ক্লায়েন্টদেরও এটি আপনার কাছে সরাসরি বিপণন বা বিক্রয়ের জন্য ব্যবহার করার অনুমতি দিই না।    আমরা আমাদের জরিপের মাধ্যমে নিম্নলিখিত বিভাগগুলির ব্যক্তিগত তথ্য সংগ্রহ করতে পারি (আপনার "জরিপ ডেটা"):  পরিচয়কারী তথ্য, যেমন আপনার নাম, জন্ম বছর, ফোন নম্বর, বাড়ি ঠিকানা, ইমেইল ঠিকানা, বিবাহিত অবস্থা, বয়স, পরিবারের সদস্য সংখ্যা, অথবা আপনার সামাজিক যোগাযোগ মাধ্যম প্ল্যাটফর্ম অ্যাকাউন্টে সংরক্ষিত কিছু প্রোফাইল তথ্য, যদি আপনি ফেসবুক বা X-এর মতো তৃতীয় পক্ষের সেবার মাধ্যমে কোনো সার্ভেতে অংশগ্রহণের জন্য সম্মতি দেন।  আচরণ, পছন্দ এবং বাণিজ্যিক তথ্য।  "আচরণগত তথ্য" এর মধ্যে রয়েছে কখন, কেন বা কীভাবে আপনি কিছু কাজ করেন, যেমন আপনি কত ঘনঘন মুদি কেনাকাটা করেন বা আপনার কম্পিউটার, টেলিভিশন বা ইন্টারনেট কত ঘনঘন ব্যবহার করেন।  "Preference Data" বলতে আপনার পছন্দগুলো বোঝায়, যেমন আপনি কোন ব্রেকফাস্ট সিরিয়াল কিনেন, কোন স্টেশন শুনেন বা দেখেন, অথবা কোন ওয়েবসাইট পরিদর্শন করেন।  "বাণিজ্যিক তথ্য" বলতে বোঝায় আপনি কোন পণ্য বা সেবা ক্রয় করেছেন, কোনগুলিতে আগ্রহ দেখিয়েছেন বা মতামত দিয়েছেন, আপনার অর্থপ্রদানের পদ্ধতি ও ক্রয়ক্ষমতা, আপনার মূল্য সংবেদনশীলতা এবং নির্দিষ্ট পণ্য ও সেবার জন্য অর্থ প্রদানের ইচ্ছা।  পেশাগত বা কর্মসংস্থান-সংক্রান্ত তথ্য, যেমন আপনার পেশা, শিল্প, পদবী, আয়সীমা এবং শিক্ষাগত পটভূমি।  ইন্টারনেট বা অন্যান্য ইলেকট্রনিক নেটওয়ার্ক কার্যকলাপের ডেটা, যেমন আপনি আমাদের প্ল্যাটফর্মের যে পৃষ্ঠাগুলো পরিদর্শন করেন, প্রতিটি পৃষ্ঠা দেখার সময় আপনি যে সময় ব্যয় করেন, ফর্ম ফিল্ড এন্ট্রি, আইপি ঠিকানা, পুশ নোটিফিকেশন স্ট্যাটাস, ডিভাইস তথ্য, অপারেটিং সিস্টেম ও সংস্করণ, ব্রাউজার ধরন ও ভাষা, এবং অন্যান্য কুকি-সংক্রান্ত তথ্য।  আপনার প্ল্যাটফর্ম এবং সার্ভে অ্যাক্সেস করার জন্য ব্যবহৃত ডিভাইসে বরাদ্দকৃত আইপি ঠিকানার ভিত্তিতে আপনার শহর, অঞ্চল বা দেশ সম্পর্কিত আনুমানিক অবস্থান তথ্য।   সংবেদনশীল, অডিও, ইলেকট্রনিক, ভিজ্যুয়াল বা অনুরূপ ইন্টারঅ্যাকশন ডেটা, যদি আপনি অডিও বা ভিডিও রেকর্ডকৃত ফোকাস গ্রুপ, ব্যক্তিগত বা অনলাইন সাক্ষাৎকার বা অনুরূপ মিটিং-এ অংশগ্রহণ করেন, অথবা ফটো, ভিডিও বা চিত্রের মতো যে কোনো বিষয়বস্তু বা উপাদান জমা, আপলোড বা প্রেরণ করেন।  বায়োমেট্রিক ডেটা : কিছু গবেষণার জন্য, আপনার স্পষ্ট সম্মতিতে, যখন আপনাকে একটি বোতাম চাপতে, কোনো বস্তু ধরতে বা একটি ভিডিও বা ছবি দেখতে বলা হবে, তখন আমরা আপনার ওয়েবক্যামের মাধ্যমে আপনার চোখের গতিবিধি (আই-ট্র্যাকিং) পরিমাপ করতে পারি। পরিমাপকৃত চোখের গতিবিধি আপনার স্বাভাবিক চোখের গতিবিধিই এবং এর জন্য কোনো অতিরিক্ত প্রচেষ্টার প্রয়োজন নেই। আমরা আপনার মুখের ভিডিও রেকর্ড করি না এবং আপনার চোখ বা মুখের ছবিও তুলি না। ব্যক্তিগত আই-ট্র্যাকিং ডেটা তৃতীয় পক্ষের সাথে শেয়ার করা হবে না।  প্রযোজ্য আইনগত এলাকার ভিত্তিতে, বিশ্বব্যাপী বিভিন্ন গোপনীয়তা আইনে চোখের গতিবিধিকে বায়োমেট্রিক ডেটা হিসেবে গণ্য করা হয়। বায়োমেট্রিক ডেটা বলতে একজন ব্যক্তির বায়োমেট্রিক শনাক্তকারীর উপর ভিত্তি করে কিছু ব্যক্তিগত তথ্যকে বোঝায়। যদিও আই-ট্র্যাকিং ডেটা কোনো নির্দিষ্ট ব্যক্তিকে শনাক্ত করতে ব্যবহার করা যায় না, তবুও কিছু দেশে এটি অতিরিক্ত আইনি সুরক্ষার আওতায় পড়তে পারে।   যেখানে চোখের নড়াচড়ার ডেটা একই বিষয়বস্তুর সাথে মিথস্ক্রিয়া করা একাধিক ব্যক্তির মধ্যে সাধারণ দেখার ধরণ বোঝার জন্য বিশ্লেষণ করা হয়, সেখানে এই প্রক্রিয়াকরণকে কিছু গোপনীয়তা আইনের অধীনে "বায়োমেট্রিক শ্রেণিবদ্ধকরণ" হিসেবে বিবেচনা করা যেতে পারে। এই প্রক্রিয়াকরণ শুধুমাত্র সম্মিলিত পরিসংখ্যানগত অন্তর্দৃষ্টি তৈরিতে সীমাবদ্ধ। এর ফলে কোনো ব্যক্তির বিষয়ে সিদ্ধান্ত নেওয়া হয় না।  অতএব এটি কোনো ব্যক্তির অধিকার বা স্বাধীনতাকে নেতিবাচকভাবে প্রভাবিত করে না এবং ব্যক্তিদের ওপর কোনো নেতিবাচক প্রভাব ফেলে না। আপনার চোখ-ট্র্যাকিং ডেটা সীমিত প্রবেশাধিকার সম্পন্ন নিরাপদ সার্ভারে সংগ্রহ ও সংরক্ষণ করা হবে। আপনার ডেটা শুধুমাত্র একটি অজ্ঞাতপরিচয় অংশগ্রহণকারী কোডের সাথে যুক্ত থাকবে এবং এটি আপনার ব্যক্তিগত শনাক্তযোগ্য তথ্যের থেকে পৃথকভাবে সংরক্ষণ করা হবে। আপনার বায়োমেট্রিক ডেটা গবেষণায় আপনার অংশগ্রহণের সমাপ্তির পর একটি যুক্তিসঙ্গত সময়ের মধ্যে স্থায়ীভাবে মুছে ফেলা হবে, যা উক্ত তারিখ থেকে সর্বোচ্চ বারো (12) মাস অতিক্রম করবে না। আপনার বায়োমেট্রিক তথ্য ব্যক্তিগত পর্যায়ে গ্রাহক বা অন্য কোনো তৃতীয় পক্ষের সাথে শেয়ার করা হবে না। আমাদের গ্রাহকরা শুধুমাত্র একত্রিত পরিসংখ্যানগত প্রতিবেদনই পাবেন।  সংবেদনশীল ব্যক্তিগত তথ্য, যদি আপনার জরিপের উত্তরে প্রকাশ পায়, যেমন আপনার রাজনৈতিক মতামত, ধর্মীয় বা দার্শনিক বিশ্বাস, খাদ্য সংক্রান্ত বিধিনিষেধ, বা ধূমপান বা ভেপিং ব্যবহার।   সুরক্ষিত শ্রেণিবদ্ধ বৈশিষ্ট্য (মার্কিন রাজ্য বা ফেডারেল আইন অনুযায়ী), যদি আপনার জরিপের উত্তরে প্রকাশ পায়, যেমন আপনার বয়স, জাতি, লিঙ্গ, যৌন অভিমুখিতা বা বৈবাহিক অবস্থা।   আর্থিক তথ্য: আমরা বা আমাদের মনোনীত ডেটা প্রসেসররা আমাদের গবেষণায় আপনার অংশগ্রহণের জন্য আর্থিক পুরস্কার স্থানান্তর করার উদ্দেশ্যে আপনার ব্যাংক বিবরণ জানতে চাইতে পারে।  উপরোক্ত ব্যক্তিগত তথ্যের যেকোনো বিভাগের ভিত্তিতে আপনার নির্দিষ্ট ধরনের পণ্য বা সেবা কেনার আগ্রহের বিষয়ে অনুমান।   নিশ্চিন্ত থাকুন, আপনার সরাসরি শনাক্তযোগ্য ব্যক্তিগত তথ্য আপনাকে লক্ষ্যবস্তু করতে বা আপনাকে বিক্রি করতে ব্যবহার করা হয় না, এবং আমরা আমাদের ক্লায়েন্টদেরও তা করতে দিই না।   যুক্তরাষ্ট্রের অংশগ্রহণকারীদের জন্য: আমরা প্রযোজ্য মার্কিন আইনে সংজ্ঞায়িত "বিক্রি" বা "শেয়ার" (যেমন ওই শব্দগুলো সংজ্ঞায়িত হয়েছে) হিসেবে কিছু ধরনের তথ্য তৃতীয় পক্ষের কাছে বিক্রি বা শেয়ার করতে পারি। আমরা সাধারণত আমাদের ক্লায়েন্টদের—যেমন ই-কমার্স ব্যবসা, বিনিয়োগ কোম্পানি, ভোক্তা ব্র্যান্ড, মিডিয়া কোম্পানি এবং ডেটা ব্রোকারদের—ছদ্মনামকৃত বা সমষ্টিগত তথ্য সরবরাহ করি, যদি সংগ্রহের সময় আপনাকে অন্যভাবে জানানো না হয় (উদাহরণস্বরূপ, আপনি যদি আমাদের ক্লায়েন্টদের সাথে অডিও বা ভিডিও প্রতিক্রিয়া শেয়ার করতে সম্মতি দেন)। আমরা প্রযোজ্য আইনে সংজ্ঞায়িত "বিক্রি" বা "শেয়ার" শব্দ অনুযায়ী, প্রাপ্তবয়স্কতার বয়সের নিচে থাকা ব্যক্তিদের (স্থানীয় এখতিয়ারের বয়স পার্থক্যের সাপেক্ষে) সম্মিলিত তথ্য শুধুমাত্র অভিভাবক বা পিতামাতার সম্মতি পাওয়ার পরই বিক্রি বা শেয়ার করতে পারি।  গোপনীয়তার অধিকার: প্রযোজ্য আইন অনুযায়ী, আপনার সার্ভে ডেটার উপর আপনার কিছু অধিকার থাকতে পারে, এবং আপনি সর্বদা আমাদের ডেটা প্রক্রিয়াকরণ ও বিক্রয় থেকে অপ্ট আউট বা আপনার সম্মতি প্রত্যাহার করতে পারেন। আপনার অধিকার প্রয়োগ করতে, অনুগ্রহ করে 'আপনার গোপনীয়তার অধিকার' এ যান। আপনি ব্রাউজার-ভিত্তিক একটি সংকেত সক্রিয় করতেও বেছে নিতে পারেন যা স্বয়ংক্রিয়ভাবে আপনার পছন্দগুলি জানায়, যেমন গ্লোবাল প্রাইভেসি কন্ট্রোল (GPC)। যেখানে প্রয়োজন, আমরা GPC সংকেতটিকে ওয়েবসাইটের মাধ্যমে বিক্রয় থেকে অপ্ট-আউটের অনুরোধ হিসেবে প্রক্রিয়া করব।   সংরক্ষণ: আমরা আপনার সার্ভে ডেটা ততক্ষণ সংরক্ষণ করব যতক্ষণ এই বিজ্ঞপ্তিতে বর্ণিত উদ্দেশ্যগুলি পূরণ করতে, আমাদের আইনি বাধ্যবাধকতা পালন করতে, বিরোধ নিষ্পত্তি করতে এবং আমাদের চুক্তিগুলি কার্যকর করতে যুক্তিসঙ্গতভাবে প্রয়োজন। আমাদের তথ্য সংরক্ষণকাল বিভিন্ন কারণের উপর নির্ভর করে, যার মধ্যে রয়েছে আমাদের জরিপ অংশগ্রহণকারীদের সাথে আমাদের সম্পর্ক, আমাদের প্ল্যাটফর্মের ব্যবহারকারীরা, তথ্যের প্রকৃতি ও সংবেদনশীলতা, এবং আমাদের ব্যবসা প্রদান ও উন্নত করতে যা যুক্তিসঙ্গতভাবে প্রয়োজনীয় ও অনুপাতসঙ্গত। আমাদের সম্মতি সংক্রান্ত প্রয়োজনীয়তার সাপেক্ষে, যদি আপনি, আমাদের ক্লায়েন্টরা, বা তৃতীয় পক্ষের প্যানেল মালিকরা আপনার ব্যক্তিগত তথ্যের মুছে ফেলার অনুরোধ করেন, অথবা আমরা আপনার শনাক্তকারী তথ্য অপসারণ করে তথ্যকে একত্রিত, অজ্ঞাতনামা, বা শনাক্তহীন করি, তাহলে সংরক্ষণকাল পরিবর্তিত হতে পারে।   ১. আমরা কীভাবে আপনার ব্যক্তিগত তথ্য সংগ্রহ ও ব্যবহার করি   আমরা ব্যক্তিগত তথ্য সংগ্রহ করি (ক) যা আপনি সরাসরি আমাদের প্রদান করেন; (খ) যখন আপনি আমাদের প্ল্যাটফর্ম পরিদর্শন করেন তখন স্বয়ংক্রিয়ভাবে; এবং (গ) তৃতীয় পক্ষ থেকে।      ক. আপনি যে তথ্য প্রদান করেন  আমরা প্রধানত সার্ভে ডেটা প্রক্রিয়া করি যাতে আমাদের ক্লায়েন্টদের জন্য বিভিন্ন ধরনের বাজার গবেষণা অন্তর্দৃষ্টি তৈরি করা যায়। বিশেষ করে, আমরা আপনার জনসংখ্যাগত তথ্য (জনসংখ্যার বৈশিষ্ট্য সম্পর্কিত পরিসংখ্যানগত তথ্য), আপনার আচরণ ও পছন্দ সম্পর্কিত তথ্য, এবং আপনি যে অন্যান্য তথ্য প্রদান করেন তা ব্যবহার করি যাতে কোম্পানিগুলো, অন্যান্য বিষয়ের পাশাপাশি, বুঝতে পারে আপনার মতো ভোক্তারা তাদের পণ্যের প্রতি কীভাবে প্রতিক্রিয়া দেখাতে পারে, বাজারে কোনো পণ্যের সফলতার সম্ভাবনা কতটুকু, কোনো পণ্য উন্নত করার সুযোগ আছে কিনা, এবং কীভাবে পণ্য বিপণন করতে হবে ও ভোক্তাদের সাথে কার্যকরভাবে যোগাযোগ স্থাপন করতে হবে।  আপনি সরাসরি আমাদের সাথে যে তথ্য শেয়ার করেন তা প্রক্রিয়াকরণের আমাদের আইনগত ভিত্তি হলো আপনার সম্মতি, যেমন যখন আপনি আমাদের সোশ্যাল মিডিয়া নিয়োগের মাধ্যমে অংশগ্রহণ করতে নিবন্ধন করেন, যখন আপনি আপনার কুকি পছন্দ নির্বাচন করেন, এবং যখন আপনি আপনার জরিপের উত্তরে ছবি, রেকর্ডিং এবং সংবেদনশীল ব্যক্তিগত তথ্য শেয়ার করেন। আমরা এই ব্যক্তিগত তথ্য নিম্নলিখিত ব্যবসায়িক ও বাণিজ্যিক উদ্দেশ্যে ব্যবহার করি:  আমাদের সার্ভে, প্ল্যাটফর্ম, পণ্য, সেবা এবং ব্যবসা পরিচালনা, রক্ষণাবেক্ষণ ও উন্নতির জন্য  মডেলকৃত ডেটার ভিত্তিতে আমাদের ক্লায়েন্টদের জন্য প্রতিবেদন, শ্রোতা এবং বিক্রয় পূর্বাভাস তৈরি ও প্রদান করা। "মডেলকৃত ডেটা" বলতে জনসংখ্যাগত ও আচরণগত বৈশিষ্ট্য (যেমন লিঙ্গ, বয়স এবং ক্রয়ের অভ্যাস) অনুযায়ী তৈরি পূর্বাভাসকে বোঝায়, যা একটি নমুনা গোষ্ঠীর দিকে তাকিয়ে একই বৈশিষ্ট্য বা পছন্দসম্পন্ন মানুষ কী কিনতে চায় তা অনুমান করে।  এই রিপোর্টগুলি খুচরা বিক্রয় পরিমাপ ও বিশ্লেষণ; পণ্য বিজ্ঞাপন ও বিপণন কৌশল ও সরঞ্জাম; প্রচারণার কার্যকারিতা; ভোক্তা পছন্দ ও চাহিদা; পণ্য উদ্ভাবন ও উন্নয়ন; ভোক্তা ক্রয় সিদ্ধান্ত, ইতিহাস ও আচরণ; প্রতিযোগী ও বাজার বিশ্লেষণ; এবং সরবরাহ শৃঙ্খলা ব্যবস্থাপনা সম্পর্কিত।  ক্লায়েন্ট- এবং পণ্য-নির্দিষ্ট প্রতিবেদন তৈরি ও প্রদান করার জন্য, আমাদের বিশ্লেষণ ও অন্তর্দৃষ্টি সহ  যদি আপনি কোনো ভিডিও গবেষণা সার্ভে-তে অংশগ্রহণ করেন, আমরা আমাদের রিপোর্টে আপনার ভিডিও, অডিও বা ছবি শেয়ার করতে পারি অথবা ক্লায়েন্টকে আপনি জমা দেওয়া ভিডিওগুলিতে অ্যাক্সেস প্রদান করতে পারি। এতে ক্লায়েন্ট আপনার পণ্য ব্যবহার করার সময় আপনার বাস্তব-সময় প্রতিক্রিয়াগুলি পর্যবেক্ষণ করতে পারে, যা পণ্যের সাফল্যের ঝুঁকিগুলি উদঘাটনে সহায়তা করতে পারে। এই ক্ষেত্রে, ক্লায়েন্টরা চুক্তিবদ্ধভাবে বাধ্য থাকে যে তারা এই ডেটা শুধুমাত্র অভ্যন্তরীণ বাজার গবেষণার জন্য ব্যবহার করবে এবং উদ্দেশ্য পূরণ হলে এটি মুছে ফেলবে।    কৃত্রিম জরিপ তৈরি ও বিশ্লেষণের জন্য, যা কখনও কখনও কৃত্রিম বুদ্ধিমত্তা (AI) প্রযুক্তি ব্যবহার করে  এটি মূলত একটি কম্পিউটার মডেল যা ব্যক্তিদের (আপনার মতো) একত্রিত তথ্য দিয়ে প্রশিক্ষিত, যাতে ভোক্তাদের আরও দক্ষতার সাথে বোঝা যায়। আমরা AI ব্যবহার করে বিভিন্ন গোষ্ঠীর মানুষ সম্ভাব্য পরিস্থিতিতে কীভাবে প্রতিক্রিয়া দেখাবে তা অনুকরণ করতে পারি, এবং তারপর ঐতিহ্যগত মানব-ভিত্তিক জরিপের মাধ্যমে সেরা বিকল্পগুলি যাচাই করতে পারি। আমরা সাধারণত তৃতীয় পক্ষকে আপনার জরিপ ডেটা ব্যবহার করে তাদের AI প্রযুক্তি প্রশিক্ষণ দিতে দিই না, যদি না আমরা আপনাকে অন্যথায় পরামর্শ দিই।  আমাদের ক্লায়েন্টদের পরিচালিত বিজ্ঞাপন প্রচারণার কার্যকারিতা পরিমাপ করা  আপনি (আমাদের অংশগ্রহণকারী) সরাসরি বিপণন বা বিক্রয় উদ্দেশ্যে লক্ষ্যবস্তু না হন তা নিশ্চিত করতে  বিশ্লেষণ, অন্তর্দৃষ্টি, পণ্য উন্নয়ন, এবং বাজার গতিশীলতা এবং/অথবা গবেষণার জন্য  B. আমরা স্বয়ংক্রিয়ভাবে সংগ্রহ করা তথ্য   আমরা এবং আমাদের সেবা প্রদানকারীরা আমাদের জরিপ, প্ল্যাটফর্ম এবং ব্যবসা পরিচালনার সাথে সম্পর্কিত কুকিজ ও অন্যান্য ট্র্যাকিং প্রযুক্তি ব্যবহার করতে পারি। আমরা বিভিন্ন প্রযুক্তি যেমন কুকিজ, ট্যাগ, SDK বা স্ক্রিপ্ট ব্যবহার করে আপনি কীভাবে আমাদের প্ল্যাটফর্ম ব্যবহার করেন সে সম্পর্কে তথ্য সংগ্রহ করতে পারি। এতে আপনার ব্রাউজার বা ডিভাইস সম্পর্কিত তথ্য; আনুমানিক ভৌগোলিক অবস্থান; এবং প্ল্যাটফর্ম ব্যবহারের তথ্য (যেমন, আপনি আমাদের ওয়েবসাইটের কোন পৃষ্ঠাগুলো দেখেন এবং সেগুলো ব্রাউজ করতে কতক্ষণ সময় ব্যয় করেন) অন্তর্ভুক্ত রয়েছে। আমরা স্বয়ংক্রিয়ভাবে সংগ্রহকৃত ডেটা প্রক্রিয়াকরণের আইনি ভিত্তি হলো একটি বাজার গবেষণা সংস্থা এবং একটি প্ল্যাটফর্ম অপারেটর হিসেবে আমাদের বৈধ স্বার্থ, যা আমাদের সার্ভে প্রতিক্রিয়ার উচ্চ গুণমান বজায় রাখতে, আমাদের ব্যবসা পরিচালনা ও সুরক্ষা করতে (প্রতারণা সনাক্তকরণসহ), এবং আপনাকে আমাদের সার্ভে সাইট সবচেয়ে কার্যকরভাবে প্রদান করতে সহায়তা করে। অ-প্রয়োজনীয় কুকি ডেটা আপনার সম্মতিতে প্রক্রিয়াকৃত হয়।  এই প্রযুক্তিগুলি আপনার ব্রাউজারে বা আপনার ডিভাইসে তথ্য অ্যাক্সেস এবং/অথবা সংরক্ষণ করে, যাতে আপনাকে অন্যান্য ব্যবহারকারীদের থেকে পৃথক করা যায়, আপনার সাইটে নেভিগেশন আরও কার্যকর করা যায়, আপনার পছন্দগুলি মনে রাখতে সাহায্য করে, আপনার ব্রাউজিং অভিজ্ঞতা উন্নত করে, এবং আমাদের প্ল্যাটফর্মগুলির ব্যবহার, নিরাপত্তা ও কার্যকারিতা উন্নত করে।  ট্র্যাকিং প্রযুক্তি এবং এই তথ্য সম্পর্কিত আপনার অধিকার সম্পর্কে আরও তথ্যের জন্য, সংশ্লিষ্ট প্ল্যাটফর্মে আমাদের কুকি বিজ্ঞপ্তি দেখুন। আপনার কুকি সেটিংস সামঞ্জস্য করতে, প্ল্যাটফর্মের ফুটারে অবস্থিত কুকি ব্যানারে "আপনার কুকি পছন্দসমূহ" নির্বাচন করুন।  C. তৃতীয় পক্ষের উৎস থেকে তথ্য   যেখানে প্রযোজ্য, আমরা আপনার কাছ থেকে প্রাপ্ত তথ্য অন্যান্য উৎস থেকে প্রাপ্ত তথ্যের সাথে একত্রিত করতে পারি এবং এটি শুধুমাত্র এই বিজ্ঞপ্তিতে বর্ণিত উদ্দেশ্যগুলির জন্য ব্যবহার করব। আমরা এই তথ্য প্রক্রিয়া করি একটি বাজার গবেষণা সংস্থা হিসেবে আমাদের বৈধ স্বার্থের ভিত্তিতে, যাতে আমাদের জরিপের প্রতিক্রিয়ার উচ্চ গুণমান বজায় রাখা যায় এবং প্রয়োজনে আপনার সম্মতি নিয়ে।  যদি আপনাকে "তৃতীয় পক্ষের প্যানেল"-এর সদস্য হিসেবে আমাদের সার্ভে-তে আমন্ত্রণ জানানো হয়, তাহলে সাধারণত আমরা আপনার সরাসরি সনাক্তযোগ্য তথ্য, যেমন নাম বা যোগাযোগের তথ্য, গ্রহণ করি না; পরিবর্তে, আমরা একটি ব্যক্তিগত সনাক্তকরণ নম্বর পাই যা আমরা তৃতীয় পক্ষের প্যানেলের রেফারেন্স হিসেবে ব্যবহার করি। যদি কোনো নির্দিষ্ট প্রশ্নাবলী বা প্রতিক্রিয়া সম্পর্কে প্রশ্ন থাকে এবং আমাদের মতো কোম্পানিগুলির দ্বারা প্রস্তাবিত স্টাডিজে অংশগ্রহণের আপনার ইচ্ছা নিশ্চিত করার সময় আমরা এই রেফারেন্স নম্বরটি ব্যবহার করি।   কিছু ক্ষেত্রে, আমরা অংশগ্রহণকারীদের খুঁজে পেতে এবং/অথবা আমাদের অনলাইন প্রশ্নাবলী প্রোগ্রাম করতে তৃতীয় পক্ষকে কমিশন করতে পারি। আমরা লাইভ কথোপকথন, ভিডিও এবং/অথবা অডিও রেকর্ডিংয়ের জন্য তৃতীয় পক্ষের অনলাইন ই প্ল্যাটফর্মও ব্যবহার করতে পারি। এই ক্ষেত্রে, অংশগ্রহণকারীরা সেই প্যানেল বিক্রেতার দ্বারা প্রদত্ত গোপনীয়তা-সংক্রান্ত বিজ্ঞপ্তিগুলির আওতায় পড়বেন, যার সাথে তারা নিবন্ধিত।   কখনও কখনও আমাদের ক্লায়েন্টরা অংশগ্রহণকারীদের যোগাযোগের তথ্য প্রদান করে। যদি আমরা কোনো ক্লায়েন্টের কাছ থেকে আপনার যোগাযোগের তথ্য পাই, তাহলে ক্লায়েন্টই আপনার ডেটার নিয়ন্ত্রণে থাকে এবং NIQ এই যোগাযোগের তথ্যের (এবং বিশেষ ক্ষেত্রে এই স্টাডিগুলোর সময় অংশগ্রহণকারীদের কাছ থেকে সংগৃহীত ডেটার) একটি পরিষেবা প্রদানকারী (ডেটা প্রসেসর) হিসেবে ক্লায়েন্টের নির্দেশনা অনুযায়ী কাজ করে।    D. ব্যক্তিগত তথ্যের অন্যান্য ব্যবহার  উপরোক্ত ব্যবহারের পাশাপাশি, প্রযোজ্য আইন অনুযায়ী অনুমোদিত সীমার মধ্যে আমরা সকল শ্রেণীর উৎস থেকে প্রাপ্ত ব্যক্তিগত তথ্য এই বাণিজ্যিক ও ব্যবসায়িক উদ্দেশ্যে ব্যবহার করি:  আপনার সাথে যোগাযোগ করার জন্য, যেমন বট, ফোন, ইমেইল, মেসেজিং বা ডাকযোগে, আপনার অনুসন্ধানের উত্তর দিতে, আপনার প্রতিক্রিয়া যাচাই বা স্পষ্ট করতে, আপনাকে জরিপ সংক্রান্ত তথ্য বা আমাদের নীতিগুলির আপডেট পাঠাতে, অথবা অতিরিক্ত জরিপে অংশগ্রহণের জন্য আপনাকে আমন্ত্রণ জানাতে  জরিপ পরিচালনা এবং অংশগ্রহণে আপনার যোগ্যতা নির্ধারণের জন্য    আমাদের জরিপ, প্ল্যাটফর্ম, পণ্য, সেবা এবং ব্যবসার নিরাপত্তা পর্যবেক্ষণ, সুরক্ষা এবং রক্ষণাবেক্ষণ করার জন্য  প্রযোজ্য আইন ও বিধিমালা মেনে চলা এবং ব্যক্তিগত তথ্যের জন্য আইনানুগ অনুরোধে সাড়া দেওয়া  কোম্পানির পুনর্গঠন, বিক্রয় এবং ব্যবসায়িক লেনদেন সম্পাদনের জন্য, যেখানে আমাদের কাছে থাকা তথ্য স্থানান্তরিত সম্পদের মধ্যে রয়েছে বা লেনদেনের সাথে অন্যথায় প্রাসঙ্গিক  আমাদের অধিকার, গোপনীয়তা, নিরাপত্তা, সম্পত্তি এবং/অথবা অন্যদের অধিকার সুরক্ষিত রাখতে  সংগ্রহের সময় আপনাকে জানানো অন্য কোনো উদ্দেশ্য পূরণ করতে বা আপনার সম্মতিতে  আমরা এই তথ্য প্রক্রিয়া করি আইনি বাধ্যবাধকতা পালন করার আইনগত প্রয়োজনীয়তার ভিত্তিতে, একটি বাজার গবেষণা সংস্থা হিসেবে আমাদের বৈধ স্বার্থের ভিত্তিতে যাতে আমাদের জরিপের প্রতিক্রিয়ার উচ্চমান বজায় রাখা যায় এবং আমাদের ব্যবসা পরিচালনা ও সুরক্ষা করা যায়, এবং প্রয়োজনে আপনার সম্মতিতে।  ২. আমরা কীভাবে আপনার ব্যক্তিগত তথ্য প্রকাশ করি    আমরা এই বিজ্ঞপ্তিতে বর্ণিত উদ্দেশ্যগুলির জন্য (প্রযোজ্য আইন অনুযায়ী) আপনার ব্যক্তিগত তথ্য প্রকাশ করতে পারি:  আমাদের ক্লায়েন্ট এবং অন্যান্য মার্কেট রিসার্চ কোম্পানি। আমরা আমাদের অংশগ্রহণকারীদের জরিপ ডেটা সম্পর্কে এবং সেখান থেকে প্রাপ্ত তথ্য আমাদের কিছু ক্লায়েন্ট বা অন্যান্য কোম্পানিকে প্রদান করি। যখন আপনি অন্য কোনো কোম্পানি (যাকে "প্যানেল মালিক" বলা হয়) পরিচালিত একটি প্যানেলে অংশগ্রহণ করতে নিবন্ধন করেন এবং পরবর্তীতে NIQ জরিপে অংশগ্রহণের জন্য নির্বাচিত হন, তখন আমরা প্যানেল মালিককে আপনার জরিপ সম্পন্ন হওয়ার বিষয়টি নিশ্চিত করতে তথ্য প্রদান করতে পারি এবং অনলাইন জরিপের ক্ষেত্রে, ডুপ্লিকেশন সনাক্তকরণ ও গুণগত মান যাচাইয়ের উদ্দেশ্যে সময়ে সময়ে অংশগ্রহণকারীদের আইপি ঠিকানা প্যানেল মালিকের সাথে শেয়ার করতে পারি।  আমাদের কর্পোরেট সহযোগী প্রতিষ্ঠানসমূহ, যার মধ্যে রয়েছে আমাদের মূল প্রতিষ্ঠান এবং এখানে তালিকাভুক্ত এর সহযোগী প্রতিষ্ঠানসমূহ, NIQ গ্রুপ। আমরা আমাদের সহযোগী প্রতিষ্ঠানগুলোকে অপারেশনাল সহায়তা, যৌথ গবেষণা ও উন্নয়ন উদ্যোগ, এন্টারপ্রাইজ ঝুঁকি ব্যবস্থাপনা এবং আমাদের কার্যক্রমে সামঞ্জস্যতা নিশ্চিত করার জন্য তথ্য প্রদান করি। উদাহরণস্বরূপ, অন্য কোনো দেশে অবস্থিত একটি সহযোগী প্রতিষ্ঠান ব্যাকএন্ড সহায়তা প্রদান করতে পারে বা আমাদের ডেটা সিস্টেম হোস্ট করতে পারে, অথবা আপনার অবস্থান অনুযায়ী আপনার অনুরোধে সাড়া দিতে সবচেয়ে উপযুক্ত সহযোগী প্রতিষ্ঠানের কাছে অনুসন্ধানগুলো পাঠানো হতে পারে।  আমাদের সেবা প্রদানকারীরা। আমরা আমাদের সেবা প্রদানকারীদের কাছে তথ্য প্রকাশ করি যারা আমাদের ব্যবসায়িক, পেশাদার বা প্রযুক্তিগত সহায়তা সেবা প্রদান করে, আমাদের ব্যবসা এবং জরিপ পরিচালনায় সহায়তা করে, অথবা আমাদের পক্ষে কার্যক্রম পরিচালনা করে, যেমন ওয়েবসাইট বা অ্যাপ্লিকেশন হোস্টিং বা ডেটা মিলানোর সেবা প্রদানকারী কোম্পানিগুলো। আমরা জরিপ নিয়োগ, পুরস্কার, প্রণোদনা, সুইপস্টেকস, বা পণ্য উন্নয়ন উদ্দেশ্যেও সেবা প্রদানকারীদের সাথে কাজ করতে পারি।  কিছু নির্দিষ্ট পরিস্থিতিতে, আমরা আপনার ব্যক্তিগত তথ্যের প্রতিটি বিভাগ নিম্নলিখিতদের কাছে প্রকাশ করতে পারি:   সরকারি, নিয়ন্ত্রক ও জনসাধারণ কর্তৃপক্ষ। আমরা আইনি বা নিয়ন্ত্রক বাধ্যবাধকতা বা অনুরোধ (আপনার বসবাসের দেশের বাইরে থেকেও) মেনে চলার জন্য আপনার ব্যক্তিগত তথ্য সরকারি ও আইন প্রয়োগকারী কর্তৃপক্ষের কাছে প্রকাশ করতে পারি।    কোম্পানিগত লেনদেনের অংশ হিসেবে প্রাসঙ্গিক তৃতীয় পক্ষ। আমাদের ব্যবসা, সম্পদ বা স্টকের সব বা কোনো অংশের পুনর্গঠন, একীভূতকরণ, বিক্রয়, যৌথ উদ্যোগ, বরাদ্দ, স্থানান্তর বা অন্য কোনো নিষ্পত্তি (দেউলিয়া বা অনুরূপ প্রক্রিয়ার সাথে সম্পর্কিত) হলে, আমরা আপনার ব্যক্তিগত তথ্য কিছু তৃতীয় পক্ষের কাছে প্রকাশ বা স্থানান্তর করতে পারি, যেমন অধিগ্রহণকারী সংস্থা এবং তার উপদেষ্টাদের কাছে।   অন্যান্য তৃতীয় পক্ষ। আমরা আপনার নির্দেশনা বা সম্মতি সাপেক্ষে আপনার ব্যক্তিগত তথ্য অন্যান্য তৃতীয় পক্ষের কাছে প্রকাশ করতে পারি। অতিরিক্তভাবে, আমরা আপনার তথ্য প্রয়োজনীয় বা উপযুক্ত মনে করলে প্রকাশ করতে পারি: (ক) প্রযোজ্য আইন মেনে চলার জন্য; (খ) আমাদের শর্তাবলী প্রয়োগ করার জন্য; (গ) আমাদের কার্যক্রম রক্ষা ও নিরীক্ষণের জন্য; (ঘ) আমাদের এবং/অথবা আপনার বা অন্যদের অধিকার, গোপনীয়তা, নিরাপত্তা বা সম্পত্তি  রক্ষার জন্য; এবং (ঙ) আমাদের প্রাপ্য প্রতিকার অনুসরণ বা আমরা যে কোনো ক্ষতির সম্মুখীন হতে পারি তা সীমিত করার জন্য।    এছাড়াও, আমরা অন্যান্য কারণে আপনার ব্যক্তিগত তথ্য প্রকাশ করতে পারি, যা তথ্য সংগ্রহের সময় বা আপনার তথ্য প্রকাশের পূর্বে আমরা বর্ণনা করব।    যখন আমরা ব্যক্তিগত তথ্য প্রকাশ করি, আমরা চুক্তিভিত্তিক, প্রযুক্তিগত এবং সাংগঠনিক ব্যবস্থা গ্রহণ করি যা প্রাপকদের ব্যবহারকে এই বিজ্ঞপ্তির সাথে সামঞ্জস্যপূর্ণ এবং প্রযোজ্য আইন অনুযায়ী নির্দিষ্ট উদ্দেশ্যে সীমাবদ্ধ করার জন্য ডিজাইন করা হয়েছে।  প্রযোজ্য আইন অনুযায়ী যতদূর অনুমোদিত, আমরা ব্যক্তিগত তথ্যকে এমনভাবে শনাক্তমুক্ত, অজ্ঞাতনামা বা সমষ্টিগত করতে পারি যাতে ব্যবহৃত তথ্য থেকে আপনাকে পুনরায় শনাক্ত করার কোনো যুক্তিসঙ্গত সম্ভাবনা না থাকে। এমন শনাক্তমুক্ত তথ্য আর ব্যক্তিগত তথ্য হিসেবে গণ্য হবে না। একবার শনাক্তমুক্ত করার পর, আমরা তথ্য পুনরায় শনাক্ত করার চেষ্টা করি না এবং কঠোর প্রযুক্তিগত, সাংগঠনিক ও চুক্তিভিত্তিক ব্যবস্থা বাস্তবায়নের মাধ্যমে নিশ্চিত করি যে তৃতীয় পক্ষগুলিও একই পুনরায় শনাক্তকরণবিরোধী প্রতিশ্রুতি মেনে চলে। আমাদের অ-পরিচিতিযুক্ত, ছদ্মনামকৃত বা সমষ্টিগত তথ্যের ব্যবহার ও প্রকাশ এই বিজ্ঞপ্তির আওতায় পড়ে না।      ৩. স্বয়ংক্রিয় সিদ্ধান্ত গ্রহণ, প্রোফাইলিং, এবং কৃত্রিম বুদ্ধিমত্তা  স্বয়ংক্রিয় প্রক্রিয়াগুলি আমাদের জরিপ পরিচালনায় ব্যবহার করা হতে পারে, যার মধ্যে অংশগ্রহণকারীদের সম্পর্কে তথ্য অনুমান করা বা জরিপ নমুনাগুলিকে ভারসাম্যপূর্ণ করতে স্ক্রিনিং প্রশ্নাবলী ব্যবহার করা অন্তর্ভুক্ত। উদাহরণস্বরূপ, যদি আপনার সামাজিক-জনসংখ্যাগত গোষ্ঠী (লিঙ্গ, বয়স গ্রুপ, অঞ্চল ইত্যাদি) সম্পূর্ণরূপে প্রতিনিধিত্ব করা হয়, তাহলে আপনাকে অংশগ্রহণ করতে বলা নাও হতে পারে বা পুরস্কার বা আর্থিক প্রণোদনার জন্য যোগ্য হতে নাও পারেন। যতদূর এই কার্যক্রমগুলো স্বয়ংক্রিয় সিদ্ধান্ত গ্রহণ বা প্রোফাইলিং গঠন করে, আমরা তা ন্যায্য ও বৈষম্যহীনভাবে করি। উল্লেখ্য, আমরা প্রোফাইলিংয়ের ভিত্তিতে আপনার সম্পর্কে কোনো আইনগত বা অনুরূপভাবে গুরুত্বপূর্ণ সিদ্ধান্ত নেই, যেমন চাকরির আবেদন গ্রহণের বা প্রত্যাখ্যানের সিদ্ধান্ত।    আমাদের স্বয়ংক্রিয় প্রক্রিয়াকরণে জেনারেটিভ আর্টিফিশিয়াল ইন্টেলিজেন্স (AI) ক্ষমতা সংযুক্ত রয়েছে, যা জরিপের উত্তরগুলি আরও দক্ষতার সাথে প্রক্রিয়া, বিশ্লেষণ এবং সারসংক্ষেপ করতে এবং মূল বিষয়গুলি সনাক্ত করতে সহায়তা করে। আমরা ব্যক্তিগত উত্তরগুলি গোপনীয় রেখে আমাদের AI প্রযুক্তি এবং লার্জ ল্যাঙ্গুয়েজ মডেল (LLMs) প্রশিক্ষণের জন্য আপনার একত্রিত ডেটা ব্যবহার করতে পারি। এই মডেলগুলি ভোক্তা প্রতিক্রিয়া পূর্বাভাস দেয়, নতুন ধারণা পরীক্ষা করে এবং লক্ষ্যযুক্ত গবেষণাকে নির্দেশনা দেয়, যা বারবার বৃহৎ-পর্যায়ের গবেষণার প্রয়োজনীয়তা কমিয়ে আনে এবং একই সাথে গবেষণায় মানুষের অংশগ্রহণ নিশ্চিত করে।  NIQ আমাদের ব্যবসা, সার্ভে এবং প্ল্যাটফর্মগুলিকে উন্নত ও বিকশিত করতে AI প্রযুক্তি এবং মেশিন লার্নিং-এর দায়িত্বশীল, নৈতিক এবং নিরাপদ প্রয়োগের প্রতি দৃঢ় প্রতিশ্রুতি বজায় রাখে। সঠিকতা এবং ন্যায্যতা নিশ্চিত করতে আমাদের দল সমস্ত AI-সহায়িত বিশ্লেষণ পর্যালোচনা করে। AI-সংক্রান্ত যেকোনো প্রক্রিয়াকরণ ডেটা সুরক্ষা নীতির সাথে সামঞ্জস্য রেখে পরিচালিত হয়, যার মধ্যে রয়েছে ডেটা হ্রাসকরণ এবং স্বচ্ছতা, এবং আমাদের মোতায়েন এবং ব্যবহার প্রযোজ্য আইন এবং NIQ-এর AI নিরাপত্তা নীতি ও নির্দেশক নীতিমালার অধীন।    ৪. ডেটা অনুমোদন এবং আর্থিক প্রণোদনা   আপনার ডেটা অনুমোদন এবং জরিপে অংশগ্রহণ। এই বিজ্ঞপ্তিটি গ্রহণ করে এবং আমাদের জরিপগুলিতে প্রয়োজনীয় সম্মতি প্রদান করে আপনি আমাদের আপনার ব্যক্তিগত তথ্য অ্যাক্সেস এবং প্রক্রিয়া করার অনুমতি দিচ্ছেন। আপনাকে আপনার ব্যক্তিগত তথ্য প্রদান করতে বাধ্য করা হবে না এবং যে কোনো সময় আপনি আমাদের প্রক্রিয়াকরণ থেকে অপ্ট-আউট/সম্মতি প্রত্যাহার করতে পারবেন। আপনার ব্যক্তিগত তথ্যের অ্যাক্সেস ছাড়া, আপনাকে জরিপ পূরণ করতে বলা নাও হতে পারে এবং আপনি কোনো পুরস্কার বা আর্থিক প্রণোদনার জন্য যোগ্য নাও হতে পারেন।  NIQ আপনার ব্যক্তিগত তথ্য প্রধানত আপনার সম্মতি এবং আমাদের গবেষণায় স্বেচ্ছায় অংশগ্রহণের ভিত্তিতে প্রক্রিয়া করে। একটি গবেষণায় অংশগ্রহণের মাধ্যমে, আপনি আপনার তথ্য একটি তথ্যের পুলে যোগ করছেন, যেখান থেকে ব্যাপক অংশগ্রহণকারীর পরিসংখ্যান তৈরি করা হয়। এই পরিসংখ্যানগুলি বিভিন্ন কোম্পানি মূল্য নির্ধারণ, বিজ্ঞাপন, পণ্য বিপণন এবং অন্যান্য গুরুত্বপূর্ণ ব্যবসায়িক সিদ্ধান্ত গ্রহণের জন্য ব্যবহার করে।  আর্থিক প্রণোদনা সংক্রান্ত বিজ্ঞপ্তি: আপনার কণ্ঠস্বর গুরুত্বপূর্ণ — এবং এর জন্য আমরা আপনাকে ধন্যবাদ জানাই!  আপনার মতামত গুরুত্বপূর্ণ, এবং আপনার ব্যক্তিগত তথ্যও গুরুত্বপূর্ণ। এজন্যই আমরা যখন আপনি আমাদের সার্ভেতে অংশগ্রহণ করেন তখন পুরস্কার প্রদান করি – এটি আপনার সময় এবং অন্তর্দৃষ্টির জন্য ধন্যবাদ জানানোর আমাদের উপায়। সাধারণত, আপনার আর্থিক প্রণোদনা তৃতীয় পক্ষের প্যানেল মালিক দ্বারা পরিচালিত হয়; যদি NIQ সেগুলি পরিচালনা করে, তবে নিম্নলিখিত শর্তাবলী প্রযোজ্য হবে।  যখন আপনি আপনার মতামত শেয়ার করেন, তখন আপনি আমাদেরকে আরও ভালোভাবে বুঝতে সাহায্য করেন মানুষ কী চায় – কেনাকাটার অভ্যাস থেকে ব্যক্তিগত পছন্দ পর্যন্ত। এটি আমাদেরকে আমাদের পণ্য উন্নত করতে, নতুন পণ্য তৈরি করতে এবং আমাদের ক্লায়েন্টদের সাথে আরও দৃঢ় সম্পর্ক গড়ে তুলতে সাহায্য করে।  যদিও আমরা আপনার ব্যক্তিগত তথ্যের জন্য কোনো নির্দিষ্ট মুদ্রা মূল্য নির্ধারণ করি না, আমরা যে পুরস্কার দিই তা আপনার ইনপুটের মূল্যকে প্রতিফলিত করে – যা ডেটা সংগ্রহের খরচ এবং ইনসেনটিভ প্রোগ্রাম পরিচালনার খরচের সাথে সামঞ্জস্যপূর্ণ। আপনি যে পরিমাণ পাবেন তা জরিপ এবং আপনার অবস্থানের উপর নির্ভর করে পরিবর্তিত হতে পারে, তবে আপনার অবদান সবসময়ই প্রশংসিত।  আমাদের বৃদ্ধি করতে সাহায্য করার জন্য ধন্যবাদ – এবং বিনিময়ে আপনাকে ধন্যবাদ জানানোর সুযোগ দেওয়ার জন্যও!  অপ্ট-ইন সম্মতি: আমরা অংশগ্রহণকারীদের (আপনার মতো) আমাদের সার্ভেতে অংশগ্রহণের জন্য আমন্ত্রণ জানাই – এবং কিছু সার্ভের ক্ষেত্রে, অংশগ্রহণকারীরা সম্পন্ন করার পর পুরস্কার বা আর্থিক প্রণোদনা পেতে পারেন।  সম্মতি প্রত্যাহার: সার্ভে অংশগ্রহণকারীরা যে কোনো সময় তাদের সম্মতি প্রত্যাহার করতে পারেন, কেবল তাদের ব্রাউজার থেকে বেরিয়ে এসে বা সার্ভে জমা না দেওয়ার সিদ্ধান্ত নিয়ে।  ৫. গোপনীয়তা অধিকার এবং পছন্দসমূহ   গুরুত্বপূর্ণ: যদি আপনি কোনো তৃতীয় পক্ষের প্যানেলের সদস্য হিসেবে NIQ সার্ভেতে অংশগ্রহণ করে থাকেন, তাহলে আমরা সম্ভবত আপনার নাম বা ইমেইল ঠিকানা ব্যবহার করে আপনাকে শনাক্ত করতে পারব না, কারণ আমরা সাধারণত তৃতীয় পক্ষের প্যানেল মালিক থেকে আপনার শনাক্তকারী তথ্য পাই না। অতএব, আপনার সার্ভে ডেটার সাথে সম্পর্কিত আপনার গোপনীয়তা অধিকার প্রয়োগ করতে, আমরা আপনার প্যানেল মালিকের সাথে যোগাযোগ করার পরামর্শ দিচ্ছি, যিনি আপনার বরাদ্দকৃত শনাক্তকরণ নম্বর উল্লেখ করে আপনার অনুরোধটি ছদ্মনামকৃত ফর্মে -এ আমাদের কাছে পাঠাতে পারবেন, যা আমাদের আপনার অধিকার অনুযায়ী আপনার সার্ভে ডেটা খুঁজে পেতে এবং তা কার্যকর করতে সক্ষম করবে।   Nielsen Consumer LLC, অথবা আপনার সার্ভের শুরুতে উল্লেখিত NIQ কোম্পানি হল আপনার কাছ থেকে বা আপনার সম্পর্কে সংগৃহীত ব্যক্তিগত তথ্যের নিয়ন্ত্রক। আমাদের গবেষণায় অংশগ্রহণ সম্পূর্ণরূপে স্বেচ্ছামূলক, যার অর্থ আপনি অনুরোধকৃত যেকোনো তথ্য প্রদান করবেন কিনা তা নিজে নির্ধারণ করতে পারেন এবং যে কোনো সময় গবেষণায় অংশগ্রহণ বন্ধ করতে পারেন। যদি আপনি অংশগ্রহণ বন্ধ করেন, তবুও আমরা আপনার অংশগ্রহণকালীন সংগৃহীত তথ্য প্রক্রিয়া চালিয়ে যাব। প্রযোজ্য আইন অনুযায়ী (এবং কিছু ব্যতিক্রম সাপেক্ষে), আপনার ব্যক্তিগত তথ্যের বিষয়ে আপনার কিছু অধিকার থাকতে পারে, যার মধ্যে রয়েছে:   আপনার ব্যক্তিগত তথ্য অ্যাক্সেস করা (সহজে বহনযোগ্য ফরম্যাটে একটি অনুলিপি সহ)। আপনি একটি গোপনীয়তা প্রতিবেদন অনুরোধ করতে পারেন, যাতে আমরা আপনার সম্পর্কে যে ব্যক্তিগত তথ্য সংরক্ষণ করি এবং তা করার উদ্দেশ্যগুলি বিস্তারিতভাবে উল্লেখ থাকবে, যদি না আপনার অনুরোধ পূরণ করা অসম্ভব প্রমাণিত হয় বা তা অসামঞ্জস্যপূর্ণ প্রচেষ্টা দাবি করে। নির্দিষ্ট শর্তাবলীর অধীনে, আপনি অনুরোধ করতে পারেন যে আমরা আপনার ব্যক্তিগত তথ্য অন্য কোনো সংস্থায় বা সরাসরি আপনাকে স্থানান্তর করি, তবে আমরা কোনো ১২-মাসের সময়সীমার মধ্যে নির্দিষ্ট ব্যক্তিগত তথ্যের "জানার" বা অ্যাক্সেসের অনুরোধে দুইবারের বেশি সাড়া দিতে বাধ্য নাও হতে পারি।   তৃতীয় পক্ষের প্রাপকদের একটি তালিকা অনুরোধ করুন, যদিও আমরা NIQ গ্রুপের ক্লায়েন্টদের নাম বা অন্যান্য ব্যবসায়িক গোপনীয়তা প্রকাশ করতে বাধ্য নই।  আপনার সম্পর্কে আমাদের কাছে থাকা ভুল ব্যক্তিগত তথ্য যথাযথ যাচাই-বাছাই সাপেক্ষে সংশোধন বা সঠিকীকরণ।   মুছে ফেলা বা অপসারণ, কিছু ব্যতিক্রম সাপেক্ষে। আমরা আপনার সার্ভে অ্যাকাউন্ট মুছে না ফেলে আপনার ডেটা মুছে ফেলতে অক্ষম হতে পারি।    নির্দিষ্ট শর্তে প্রক্রিয়াকরণ সীমিত বা সীমাবদ্ধ করুন। এতে আপনার সংবেদনশীল ব্যক্তিগত তথ্যের ব্যবহার বা প্রকাশ সীমিত করার অধিকার অন্তর্ভুক্ত।   আমাদের বৈধ স্বার্থের ভিত্তিতে প্রক্রিয়াকরণের বিরুদ্ধে আপত্তি জানানো, নির্দিষ্ট শর্তাবলীর অধীনে। আমরা আর আপনার ব্যক্তিগত তথ্য প্রক্রিয়া করব না যদি না আমরা প্রক্রিয়াকরণের জন্য এমন জোরালো বৈধ কারণ দেখাতে পারি যা আপনার স্বার্থকে ছাড়িয়ে যায় অথবা আইনি দাবি প্রতিষ্ঠা, অনুশীলন বা প্রতিরক্ষার জন্য প্রয়োজনীয়।   বিক্রি, শেয়ারিং, বা লক্ষ্যভিত্তিক বিজ্ঞাপনে অপ্ট আউট (প্রযোজ্য আইন অনুযায়ী সংজ্ঞায়িত)। স্মরণ করিয়ে দিতে চাই, আমরা আপনার ব্যক্তিগত তথ্য আপনাকে লক্ষ্যভিত্তিক বিজ্ঞাপন দেখানোর জন্য ব্যবহার করি না, এবং আমাদের ক্লায়েন্টদেরও তা করার অনুমতি দিই না।  এছাড়াও, আমরা GPC-এর মাধ্যমে প্রেরিত অনুরোধগুলোকে সেই ব্রাউজার এবং এর সাথে যুক্ত যেকোনো ভোক্তা প্রোফাইলের ব্যক্তিগত তথ্য বিক্রি বা শেয়ার থেকে অপ্ট আউট করার বৈধ অনুরোধ হিসেবে গণ্য করব। যদি আপনি বিভিন্ন ব্রাউজার বা ব্রাউজার প্রোফাইল ব্যবহার করেন, তাহলে প্রতিটি ব্রাউজার বা প্রোফাইলে এই সিগন্যাল সক্রিয় করতে হতে পারে।  স্বয়ংক্রিয় প্রক্রিয়াকরণ বা প্রোফাইলিং থেকে অপ্ট আউট করুন, যার ফলে শুধুমাত্র স্বয়ংক্রিয় প্রক্রিয়াকরণের উপর ভিত্তি করে কোনো সিদ্ধান্ত নেওয়া হয়, যার মধ্যে এমন প্রোফাইলিংও রয়েছে যা আপনার সম্পর্কে আইনগত প্রভাব ফেলে বা অনুরূপভাবে আপনাকে উল্লেখযোগ্যভাবে প্রভাবিত করে। স্মরণ করিয়ে দিতে চাই, আমরা এই উদ্দেশ্যে আপনার ব্যক্তিগত তথ্য প্রক্রিয়া করি না।   যেখানে আমরা সম্মতিকে আইনি ভিত্তি হিসেবে ব্যবহার করি, সেখানে ভবিষ্যৎ কার্যকরতার জন্য যে কোনো সময় সম্মতি প্রত্যাহার করুন।  আপনার পক্ষে একজন অনুমোদিত এজেন্ট মনোনীত করুন। শুধুমাত্র আপনি নিজে বা আপনার পক্ষে আইনগতভাবে অনুমোদিত কেউই আপনার ব্যক্তিগত তথ্যের সাথে সম্পর্কিত অনুরোধ জমা দিতে পারবেন। এজেন্টদের লিখিত ও স্বাক্ষরিত নথিপত্রের মাধ্যমে প্রমাণ করতে হতে পারে যে আপনি তাদের আপনার পক্ষে কাজ করার জন্য অনুমোদন করেছেন।  অনুমোদন লিখিত ও স্বাক্ষরিত হতে হবে, এবং লেখায় এজেন্টকে সনাক্ত করতে হবে এবং তারা কী অনুরোধ করতে অনুমোদিত তা ব্যাখ্যা করতে হবে। আপনার এজেন্টকে অনুরোধের সাথে এই লেখার একটি অনুলিপি বা একটি বৈধ ক্ষমতাপত্রের অনুলিপি সংযুক্ত করতে হবে। NIQ গ্রুপ সরাসরি আপনার কাছ থেকে নিশ্চিতকরণ চাওয়ার অধিকার সংরক্ষণ করে, যাতে নিশ্চিত হওয়া যায় যে এজেন্ট এমন অনুরোধ করার জন্য অনুমোদিত, অথবা আপনাকে সনাক্ত করার জন্য প্রয়োজনীয় অতিরিক্ত তথ্য চাওয়ার অধিকার রাখে।  প্রযোজ্য ডেটা সুরক্ষা আইন লঙ্ঘনের সন্দেহে  আপিল বা অভিযোগ দায়ের: যদি প্রযোজ্য ডেটা সুরক্ষা আইন লঙ্ঘনের সন্দেহ হয়, আপনি সরাসরি আমাদের সিদ্ধান্তের বিরুদ্ধে আপিল করতে পারেন অথবা আপনার (যুক্তরাষ্ট্রের) রাজ্য অ্যাটর্নি জেনারেলের কাছে বা কোনো তত্ত্বাবধায়ক কর্তৃপক্ষের কাছে অভিযোগ দায়ের করতে পারেন।    আমরা আপনার অধিকার প্রয়োগে ক্ষমতায়ন ও সমর্থন করি। যে কোনো সময়, আপনি আমাদের ওয়েবসাইটে 'আপনার গোপনীয়তা অধিকার' নির্বাচন করে অথবাconnect.privacy@nielseniq.com  -এ ইমেইল করে উপরের তালিকাভুক্ত যে কোনো অধিকার অনুরোধ বা দাবি করতে পারেন।    আপনার অনুরোধের জবাব দেওয়ার আগে আমরা আপনার পরিচয় নিশ্চিত করার জন্য আমাদের সাথে আপনার পূর্ববর্তী মিথস্ক্রিয়া সম্পর্কে কয়েকটি প্রশ্ন করতে পারি। আমরা প্রযোজ্য আইনগত সময়সীমার মধ্যে সাড়া দেওয়ার চেষ্টা করব এবং যদি আমাদের অতিরিক্ত সময়ের প্রয়োজন হয় তবে আপনাকে জানিয়ে দেব। আপনি যদি মনে করেন আপনার গোপনীয়তা অধিকার লঙ্ঘিত হয়েছে, অনুগ্রহ করে আমাদের বা তত্ত্বাবধায়ক কর্তৃপক্ষের সাথে যোগাযোগ করুন। আমরা (অপ্ট-আউট অনুরোধ ব্যতীত) কোনো অনুরোধ প্রত্যাখ্যান করতে পারি যদি আমরা আপনার পরিচয় (অথবা অনুরোধ করার জন্য এজেন্টের কর্তৃত্ব) নিশ্চিত করতে না পারি অথবা আমরা সংরক্ষণকৃত ব্যক্তিগত তথ্য আপনার সাথে সম্পর্কিত কিনা তা নিশ্চিত করতে না পারি।   আপনি যদি আপনার গোপনীয়তা অধিকার প্রয়োগ করার সিদ্ধান্ত নেন, আমরা আপনার বিরুদ্ধে কোনো বৈষম্য করব না।   ৬. ব্যক্তিগত তথ্যের স্থানান্তর   আমাদের ব্যবসার আন্তর্জাতিক প্রকৃতির কারণে, আমাদের জন্য আপনার ব্যক্তিগত তথ্য NIQ গ্রুপের অন্যান্য কোম্পানি এবং আপনার বাসস্থানের এখতিয়ারের বাইরে এমন তৃতীয় পক্ষদের কাছে স্থানান্তর করা প্রয়োজন হতে পারে, যারা আপনার এখতিয়ারে উপভোগ করা ডেটা সুরক্ষার স্তর নাও থাকতে পারে ("তৃতীয় দেশসমূহ")। উদাহরণস্বরূপ, এর ফলে ব্যক্তিদের অধিকার প্রয়োগে বাধা, পরবর্তী প্রক্রিয়াকরণে নিয়ন্ত্রণের অভাব এবং রাষ্ট্রীয় কর্তৃপক্ষের দ্বারা তথ্যপ্রাপ্তি ঘটতে পারে।   NIQ গ্রুপের মধ্যে, আমরা প্রাসঙ্গিক স্থানান্তর প্রক্রিয়া (ইউরোপীয় কমিশনের স্ট্যান্ডার্ড চুক্তিবদ্ধ ধারা) এবং অতিরিক্ত সুরক্ষা ব্যবস্থা সহ একটি আন্তঃগ্রুপ ডেটা স্থানান্তর চুক্তি সম্পাদন করেছি, যাতে তৃতীয় দেশে আপনার ব্যক্তিগত তথ্য স্থানান্তর করার সময় যথাযথ সুরক্ষা নিশ্চিত হয়।   যতদূর আমরা আপনার ব্যক্তিগত তথ্য তৃতীয় দেশের অন্যান্য প্রাপকদের কাছে স্থানান্তর করি, আমরা নিশ্চিত করি যে আপনার ব্যক্তিগত তথ্য আপনার এখতিয়ারে স্বীকৃত পর্যাপ্ত সুরক্ষামূলক ব্যবস্থা (উদাহরণস্বরূপ, ইউরোপীয় কমিশনের মানসম্মত চুক্তিভিত্তিক ধারাগুলি সম্পন্ন করে বা আমাদের ব্যবসায়িক অংশীদারদের বাধ্যতামূলক কর্পোরেট নিয়মের মাধ্যমে) এবং প্রয়োজনীয় অতিরিক্ত ব্যবস্থার মাধ্যমে সুরক্ষিত থাকবে। আপনি আমাদের স্থানান্তর ব্যবস্থার একটি অনুলিপি পেতে আমাদের সাথে যোগাযোগ করতে পারেন।   ৭. শিশুদের ব্যক্তিগত তথ্য  আমরা শিশুদের গোপনীয়তা রক্ষার গুরুত্ব বুঝি, এবং আমাদের নীতি হল, প্রযোজ্য আইন ও বাজার গবেষণা শিল্পের আচরণবিধি অনুযায়ী প্রয়োজনীয় ক্ষেত্রে অভিভাবকের সম্মতি ছাড়া কখনোই কোনো প্রাপ্তবয়স্কতার সীমার নিচে থাকা ব্যক্তির ব্যক্তিগত তথ্য সংগ্রহ বা সংরক্ষণ না করা।  যদি আমাদের জরিপে শিশুদের অধ্যয়ন করার চেষ্টা করা হয়, তবে নাবালক শিশুরা কিছু জরিপে অংশগ্রহণ করতে পারে এবং এই বিজ্ঞপ্তির সমস্ত বিধান যে কোনো বয়সের (১৮ বছর পর্যন্ত) শিশুদের ব্যক্তিগত তথ্যের ক্ষেত্রে প্রযোজ্য হবে। যদি আমরা জানতে পারি যে আমরা যথাযথ সম্মতি ছাড়া কোনো শিশুর কাছ থেকে ব্যক্তিগত তথ্য সংগ্রহ বা গ্রহণ করেছি, তাহলে আমরা সেই ব্যক্তিগত তথ্য মুছে ফেলব বা প্রযোজ্য আইন মেনে চলার জন্য অন্যান্য পদক্ষেপ নেব। আমরা কেবলমাত্র অভিভাবকদের সম্মতি পাওয়ার পরেই প্রাপ্তবয়স্কতার বয়সের নিচে থাকা ব্যক্তিদের ছদ্মনামকৃত তথ্য বিক্রি বা শেয়ার (যেমনটি প্রযোজ্য আইনে সংজ্ঞায়িত) করতে পারি।  ৮. ডেটা সুরক্ষা এবং বাহ্যিক লিঙ্ক  আমরা প্রশাসনিক, শারীরিক এবং প্রযুক্তিগত সুরক্ষামূলক ব্যবস্থা সহ একটি ব্যাপক তথ্য নিরাপত্তা কর্মসূচি বজায় রাখি যাতে আপনার তথ্যের গোপনীয়তা, অখণ্ডতা এবং প্রবেশযোগ্যতা রক্ষা করা যায়। তবে, ইন্টারনেটের মাধ্যমে তথ্যের কোনো প্রেরণই সম্পূর্ণরূপে নিরাপদ নয়, তাই আমরা আপনার তথ্যের নিরাপত্তার নিশ্চয়তা দিতে পারি না।  আমাদের সার্ভে এবং প্ল্যাটফর্মে তৃতীয় পক্ষের সাইট ও সেবার লিঙ্ক থাকতে পারে, যেগুলির গোপনীয়তা নীতি আমাদের নীতির থেকে ভিন্ন হতে পারে। আমরা এসব তৃতীয় পক্ষের সাইট ও সেবার অনুশীলনের জন্য দায়ী নই। আমরা আপনাকে তাদের অনুশীলন সম্পর্কে আরও জানতে তাদের গোপনীয়তা তথ্য পর্যালোচনা করতে উৎসাহিত করি।  ৯. এই বিজ্ঞপ্তির সংশোধনসমূহ  আমরা যে কোনো সময় এই বিজ্ঞপ্তির অংশ পরিবর্তন, সংশোধন, সংযোজন, অপসারণ বা অন্য কোনোভাবে পুনর্বিবেচনা করার অধিকার সংরক্ষণ করি; উদাহরণস্বরূপ, আমাদের জরিপগুলি বিকাশ ও পরিবর্তনের সাথে, আইনি প্রয়োজনীয়তা পূরণে বা আমাদের ব্যবসায়িক অনুশীলনে পরিবর্তনগুলি মোকাবেলায়। যখন আমরা তা করব, তখন সংশোধিত বিজ্ঞপ্তিটি আমাদের প্ল্যাটফর্ম এবং জরিপগুলিতে পোস্ট করব। এই শর্তাবলীতে পরিবর্তনগুলি পোস্ট করার পর আপনি আমাদের প্ল্যাটফর্ম ব্যবহার অব্যাহত রাখলে এবং আমাদের জরিপে অংশগ্রহণ করলে, তা নির্দেশ করে যে আপনি এই পরিবর্তনগুলি স্বীকার করেছেন। যদি আমরা বিজ্ঞপ্তিটি কোনো গুরুত্বপূর্ণভাবে পরিবর্তন করি, আমরা আপনাকে যথাযথভাবে অবহিত করব এবং বিজ্ঞপ্তির শীর্ষে তারিখটি আপডেট করব।    ১০. আমাদের সাথে যোগাযোগ করার উপায়  যদি আপনার এই বিজ্ঞপ্তি, আমাদের গোপনীয়তা অনুশীলন এবং আপনার ব্যক্তিগত তথ্যের সুরক্ষা, অথবা এই বিজ্ঞপ্তিতে বর্ণিত আপনার গোপনীয়তা অধিকার ও পছন্দসমূহ সম্পর্কে কোনো প্রশ্ন বা উদ্বেগ থাকে, তাহলে আপনি নিম্নলিখিত উপায়ে আমাদের সাথে যোগাযোগ করতে পারেন:  গোপনীয়তা অধিকার ওয়েবফর্ম আপনার গোপনীয়তা অধিকার ইমেইল connect.privacy@nielseniq.com ডেটা নিয়ন্ত্রক নিলসেন কনজিউমার এলএলসি, অথবা আপনার সার্ভেতে অন্যথায় চিহ্নিত মার্কিন ডাকযোগে মেইল NielsenIQ, 200 ডব্লিউ জ্যাকসন বুলেভার্ড, শিকাগো, আইএল 60606, মার্কিন যুক্তরাষ্ট্র, মনোযোগ: আইনি বিভাগ। ইইউ ডাকযোগে মেইল NielsenIQ, 3-5 Sophie-Germain-Str, Nuremberg 90443, Germany, Attn: Legal Dept. ডেটা সুরক্ষা কর্মকর্তা হিউয়ার্ডমিলস লিমিটেড, ৭৭ ফ্যারিংডন রোড, লন্ডন, EC1M 3JU, যুক্তরাজ্য যত্নঃ NIQ গোপনীয়তা niq@hewardmills.com  -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: 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Content: এনআইকিউ ষ্ট্ৰেটেজিক এনালিটিক্স এণ্ড ইনচাইট্‌ছ গোপনীয়তাৰ জাননী  এই গোপনীয়তাৰ জাননীখন নতুন সমীক্ষাত অংশগ্ৰহণকাৰীসকলৰ বাবে ১৬ জানুৱাৰী, ২০২৬ তাৰিখৰ পৰা প্ৰযোজ্য আৰু কাৰ্যকৰী হ'ব।  আমাৰ বজাৰ গৱেষণা অধ্যয়নত অংশগ্ৰহণ কৰিবলৈ সন্মত হোৱাৰ বাবে ধন্যবাদ। দশক দশক ধৰি, NielsenIQ-এ বজাৰ আৰু উপভোক্তা অন্তৰ্দৃষ্টি গৱেষণাৰ বাবে বিশ্বব্যাপী মানদণ্ড নিৰ্ধাৰণ কৰি আহিছে। আমাৰ অন্তৰ্দৃষ্টি জনসংখ্যাৰ প্ৰতিনিধি নমুনাৰ ওপৰত ভিত্তি কৰি তৈয়াৰ কৰা হয় আৰু ই আমাৰ গ্ৰাহকসকলক (যেনে, নিৰ্মাতা, খুচুৰা বিক্ৰেতা, মিডিয়া কোম্পানী, অলাভজনক সংস্থা আৰু চৰকাৰ) উপভোক্তাসকলে কি চায়, শুনে, আৰু কিনে সেই বিষয়ে জানিবলৈ সহায় কৰে। এই অধ্যয়নত আপোনাৰ অংশগ্ৰহণে কোম্পানীবোৰক আপোনাৰ আচৰণ আৰু পছন্দসমূহ বুজাত সহায় কৰে, যিটোৱে তেওঁলোকক প্ৰায়ে উন্নত উপভোক্তা সামগ্ৰী আৰু সেৱা প্ৰদান কৰাত সহায় কৰে।    এই গোপনীয়তা জাননী ("জাননী")-ত বৰ্ণনা কৰা হৈছে যে নিলচেন কনজিউমাৰ এলএলচি ("নিলচেনআইকিউ," "এনআইকিউ," "আমি," বা "আমাক")-এ, ডেটা নিয়ন্ত্ৰক হিচাপে, আমি সংগ্ৰহ কৰা ব্যক্তিগত তথ্য কেনেদৰে পৰিচালনা কৰে আৰু এই তথ্যৰ ওপৰত আপোনাৰ থকা অধিকাৰসমূহ কি কি। আমি আমাৰ ৱেবছাইট বা চেটবটৰ জৰিয়তে (আমাৰ "প্লেটফৰ্ম") আপোনাৰ সৈতে হোৱা অনলাইন আৰু অফলাইন বাৰ্তালাপৰ জৰিয়তে, ব্যক্তিগতভাৱে, বা ফোনৰ জৰিয়তে নিযুক্তিৰ প্ৰচেষ্টাৰ অংশ হিচাপে আৰু আমাৰ যিকোনো সমীক্ষা অধ্যয়নত ("সমীক্ষা") আপোনাৰ স্বেচ্ছামূলক অংশগ্ৰহণৰ জৰিয়তে তথ্য সংগ্ৰহ কৰোঁ। এই জাননীখনত, আমি আপোনাক সমীক্ষাৰ "অংশগ্ৰহণকাৰী" বুলি উল্লেখ কৰিছোঁ। আমাৰ সমীক্ষাত অংশগ্ৰহণ কৰাটো সদায় স্বেচ্ছামূলক।  NIQ ইয়াত তালিকাভুক্ত কোম্পানীসমূহৰ গোটটোৰ অন্তৰ্ভুক্ত, যিয়ে মিলি "NIQ Group" গঠন কৰে।… -------------------------------------------------------------------------------- Title: Permacrisis en Ecuador URL: https://develop.nielseniq.com/global/es/events/2026/permacrisis-en-ecuador/ Type: Event Published: 2026-04-15T21:40:46+00:00 Modified: 2026-05-25T14:13:30+00:00 Description: Permacrisis en Ecuador - NIQ: Descubre c�mo la permacrisis impacta el consumo y retail en Ecuador. Descúbrelo. Content: NielsenIQ Ecuador Permacrisis en Ecuador Decisiones Clave en un Entorno de Incertidumbre Permanente 13 de mayo | Quito, Ecuador. El registro quedó cerrado Permacrisis en Ecuador: Decisiones Clave en un Entorno de Incertidumbre Permanente En nuestra empresa creemos que, incluso en los contextos más desafiantes, existen oportunidades para crecer y liderar. Por eso, queremos invitarte a “Permacrisis en Ecuador: Decisiones Clave en un Entorno de Incertidumbre Permanente”, un evento exclusivo diseñado para líderes que buscan anticiparse al mercado y tomar decisiones más estratégicas. Durante este encuentro, compartiremos insights clave, data de consumo y tendencias relevantes que te ayudarán a fortalecer tus decisiones de precios, portafolio y Category Management, en medio de un entorno económico retador. Juntos exploraremos cómo transformar la incertidumbre en una verdadera palanca de crecimiento y ventaja competitiva. 👉Te esperamos el 13 de mayo en la Universidad de San Francisco de Quito, de 8:30 am. Te compartiremos más detalles en el correo de confirmación una vez te hayas registrado. Recuerda que esta invitación es intransferible y limitada a 2 personas por empresa. Confirma tu asistencia Asegura tu lugar completando el formulario a continuación. Recuerda que la invitación es personal e intransferible. El registro quedó cerrado Conoce al equipo… -------------------------------------------------------------------------------- Title:  NIQ Brandbank at GS1 Connect 2026 URL: https://develop.nielseniq.com/global/en/events/2026/niq-brandbank-at-gs1-connect-2026/ Type: Event Published: 2026-04-15T18:33:17+00:00 Modified: 2026-05-25T21:16:37+00:00 Description: NIQ Brandbank at GS1 Connect 2026 - NIQ: Meet NIQ Brandbank at GS1 Connect and discover how the NIQ. Explore NIQ. Content: Meet NIQ Brandbank at GS1 Connect 2026 June 9 – 11  The Cosmopolitan of Las Vegas  Book a meeting One Product Record. Every Experience.   Meet NIQ Brandbank at GS1 Connect and discover how the NIQ Full View™ delivers one harmonized product record that performs across every supply‑chain system and shopper touchpoint. From GS1 alignment to experience‑ready content, we’re helping brands and retailers unlock accuracy, efficiency, and better product experiences everywhere. Connect with NIQ Brandbank at GS1 Connect Let's meet up Meet our experts and see the NIQ Full View™ in action. Learn how one harmonized product record can upgrade your entire product content ecosystem. Book a meeting Visit our booth  Whether you're looking to streamline item setup, strengthen retailer partnerships, or deliver accurate, trusted content everywhere shoppers engage, you’ll find the answers at booth #210. Meet the NIQ Brandbank Team  Connect with our NIQ Brandbank experts who are shaping the future of product content.  Beau ArcherSenior Director US Retail  Josh Walker Vice President US  Ashley HowellSales Enablement Leader  Matt Gomolchak Associate Director Customer Onboarding  06 NONE NONE click 06 NONE NONE click Related InsightsRelated Insights Powering Growth: How FreshDirect Leverages Data & Supplier Collaboration  Win with Price & Promotion Win at retail: creating… -------------------------------------------------------------------------------- Title: Supply chain analytics UPDATE URL: https://develop.nielseniq.com/global/en/products/supply-chain-analytics-update/ Type: Product Published: 2026-04-15T14:06:42+00:00 Modified: 2026-04-15T16:10:43+00:00 Description: Supply Chain Analytics From forecast to shelf - diagnose, predict, and collaboratively activate to maximize availability and sales. See a demo Products / Supply Chain Analytics Products Get in touch… Content: Supply Chain Analytics From forecast to shelf - diagnose, predict, and collaboratively activate to maximize availability and sales. See a demo Products / Supply Chain Analytics Products Get in touch Turn supply chain complexity into reliable on‑shelf performance Retailers don’t win by reacting to supply chain issues after they hit the shelf. They win by anticipating risk, prioritizing what matters most, and acting early - at scale, in collaboration with their suppliers. NIQ Activate Supply Chain Analytics connects demand signals, inventory, supplier performance, and on‑shelf execution in one collaborative platform - so retailers and suppliers can protect availability, reduce lost sales, and improve operational performance across every node of the supply chain. 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By combining… -------------------------------------------------------------------------------- Title: Webinar: RGM Excellence: From Strategy to Growth in FMCG URL: https://develop.nielseniq.com/global/en/events/2026/webinar-rgm-excellence-from-strategy-to-growth-in-fmcg/ Type: Event Published: 2026-04-14T16:40:32+00:00 Modified: 2026-05-25T19:29:27+00:00 Description: This webinar will explore how best-in-class Revenue Growth Management (RGM) strategies help brands unlock sustainable growth through smarter pricing. Content: RGM Excellence: From Strategy to Growth in FMCG  On-demand Webinar Watch Now Webinar description FMCG leaders are navigating volatile costs, evolving consumer trade-offs, and increasing profitability complexity. This webinar will explore how best-in-class Revenue Growth Management (RGM) strategies help brands unlock sustainable growth through smarter pricing, assortment and promotional decisions. Attendees will gain practical insights and a global perspective on how leading FMCG players are activating RGM today. What you'll Learn: How inflation, volatility, and shifting shopper behaviors are redefining FMCG growth Why one-size-fits-all RGM strategies no longer work across markets and channels How to reframe affordability through smarter pricing, promotions, and pack architecture What’s changing on shelf, including the growing influence of private labels and assortment reshaping How precision-led RGM practices can drive sustainable, profitable growth in uncertain times Meet the Speakers Carlotta Crespi Global RGM Commercial Strategy Amrita Srivastava Global Practice Lead, LPO, SA&I -------------------------------------------------------------------------------- Title: NIQ | Digital Shelf Summit 2026 URL: https://develop.nielseniq.com/global/en/events/2026/digital-shelf-summit-2026/ Type: Event Published: 2026-04-13T18:06:50+00:00 Modified: 2026-06-05T09:55:08+00:00 Description: Explore digital commerce at Digital Shelf Summit 2026 with NIQ. Measure performance, understand shoppers, and optimize activation across channels. Content: Digital Shelf Summit 2026 NIQ Delivers the Full View of Digital Commerce  May 4th - 6th, 2026 Atlanta, GA Connect with an Expert See performance. Understand shoppers. Optimize activation. Grow everywhere.   Brands are managing more channels, data sources, and signals than ever. NIQ brings them together into one unified view of performance, giving teams clarify across search, product content, digital shelf health, retail media, marketplaces, and real consumer behavior.  Measure your digital performance See sales and share performance, including online marketplaces click Track online consumer behavior & causals Understand who your online consumer is, what drives there decisions, and where they shop click Optimize search performance & discoverability Analyze online search and packaging trends to ensure your product is always available and easy to find click Activate marketing & e-retail media strategies Boost sales by delivering personalized digital campaigns that integrate with retailer media networks and automation tools. click Analyze & optimization your digital shelf Decrease out-of-stocks and overspending, and optimize assortment, with store and item-level digital shelf analytics. click See NIQ on Stage May 5th, 2026 @ 3:45 PM The New Shape of Shopping: How Agentic Commerce Transforms the Path to Purchase Magnificent 1 Agentic commerce is creating a… -------------------------------------------------------------------------------- Title: The Omni Exchange: Executive Dinner London   URL: https://develop.nielseniq.com/global/en/events/2026/the-omni-exchange-executive-dinner-london/ Type: Event Published: 2026-04-10T14:21:14+00:00 Modified: 2026-05-13T08:58:56+00:00 Description: An  exclusive opportunity to connect, share perspectives, and explore  what’s  unfolding across Omni Commerce Content: The Omni Exchange: Executive Dinner   By invitation only Date: 13th May, 2026 Venue:  Langan’s Brasserie, Mayfair, Stratton Street, Mayfair, W1J 8LB Time: 6:30 pm - 9:30 pm Event description Date: 13th May, 2026 Time: 6:30 pm - 9:30 pm Venue: Langan’s Brasserie, Mayfair, Stratton Street, Mayfair, W1J 8LB An  exclusive opportunity to connect, share perspectives, and explore  what’s  unfolding across Omni Commerce   The Omni Exchange is NIQ’s invitation-only executive dinner series designed for a small group of leaders we value across FMCG, Tech & Durables, Beauty, BevAL and Retail. In partnership with The FMCG Guys, this dinner creates a relaxed environment where NIQ shares our latest views on what’s changing across the Omni landscape — with space for easy, informal conversation around the table. This isn’t a formal session or a structured discussion.   It’s simply a chance to meet leaders from the industry, enjoy good  food , and exchange perspectives on the shifts shaping the next chapter of commerce. Throughout the evening, NIQ will share fresh insight into:   The digital shelf and omnichannel performance   Retail media’s evolving role and ROI challenges   AI’s impact on retail, assortment, and measurement   What  we’re  tracking globally as we move into 2026       Our goal is straightforward:  Bring together a small circle of leaders for a warm, insight-rich evening —… -------------------------------------------------------------------------------- Title: Retail 2026: Gestionar el espacio en tienda en la era de la Inteligencia Artificial  URL: https://develop.nielseniq.com/global/en/events/2026/retail-2026-gestionar-el-espacio-en-tienda-en-la-era-de-la-inteligencia-artificial/ Type: Event Published: 2026-04-10T10:55:42+00:00 Modified: 2026-05-25T21:16:11+00:00 Description: Retail 2026: Gestionar el espacio en tienda en la era de la Inteligencia Artificial - NIQ: Explore. Explore NIQ. Content: Encuentro Retailers Retail 2026: Gestionar el espacio en tienda en la era de la Inteligencia Artificial  Fecha y hora: 12 de mayo, 2026 09:45 - 14:00 Lugar: NIQ EspañaSalvador de Madariaga 1, Planta 8Madrid 28027 Registrate Click here to go to the event content Resumen Únete a nuestro evento exclusivo para retailers donde analizaremos el momento actual del mercado y del consumidor en España. Descubre cómo la Inteligencia Artificial está influyendo en el merchandising actual. Compartiremos casos prácticos de implantación de Spaceman, basados en experiencias reales de clientes.  Profundizaremos en el análisis de layouts y en cómo optimizar el rendimiento del espacio comercial en un entorno de gran transformación (ready to eat, crecimiento de beauty, e-commerce). Una oportunidad única para inspirarte, aprender y mantenerte a la vanguardia del retail.  Lo que aprenderá: Perspectivas del mercado: Comprender la situación actual y las tendencias clave que configuran el mercado del gran consumo español.  Caso Real de Automatización de planogramas  Inteligencia Artificial: ¿Cómo está influyendo en merchandising?  Nuevas funcionalidades en Spaceman basadas en IA.  Optimización del espacio en tienda: análisis de lay outs para maximizar el beneficio   Registrate Click here to go to the event content Conoce a los ponentes Elena Alonso Ayala Strategic Analytics & Insights Business Partner, Iberia Comenzó su carrera como consultora de merchandising, colaborando con los fabricantes y distribuidores más activos en el sector. en optimización de surtidos y mejora de las implantaciones. Durante los… -------------------------------------------------------------------------------- Title: Foodservice inflation dips slightly in February, but geopolitical risks loom large URL: https://develop.nielseniq.com/global/en/news-center/2026/foodservice-inflation-dips-slightly-in-february-but-geopolitical-riska-loom-large/ Type: News Center Post Published: 2026-04-10T07:31:47+00:00 Modified: 2026-05-25T21:16:30+00:00 Description: Foodservice inflation dips slightly in February, but geopolitical risks loom large - NIQ: Food and. Explore NIQ. Content: Food and drink prices in the foodservice sector recorded a minor month-on-month decline of -0.2% in February, the latest Foodservice Price Index from NIQ and Prestige Purchasing reveals.  The slight easing builds on a stabilisation of prices in January, bringing respite to hospitality after inflationary spikes in late 2025. Downward movement in February was driven by significant cooling in major categories including Milk, Cheese & Eggs, where prices fell month-on-month after improved European milk availability and softer demand for cheese. The Oils & Fats category also continued to moderate while Coffee, Tea & Cocoa prices were reduced by the unwinding of extreme cocoa price inflation, as global supply expectations and market surpluses rose. Other categories of the Foodservice Price Index including Mineral Water, Soft Drinks & Juices and Meat & Poultry remained broadly flat in February. Stable packaging costs and softer global sugar inputs helped to offset any significant upward movement in beverage prices, while the meat sector balanced tight domestic beef availability against softer global pork values. However, short-term relief in inflation is heavily overshadowed by the escalating global geopolitical situation. The recent closure of the Strait of Hormuz has triggered a sharp rise in crude oil prices, generating significant concern for future inflation. The sudden spike in energy costs threatens to rapidly drive up costs of manufacturing, packaging and distribution across the entire supply chain, potentially reversing the recent easing of prices recorded by the Index. More upward pressures remain elsewhere in the basket. Prices in the Bread & Cereal category rose as global wheat markets reacted to frost damage… -------------------------------------------------------------------------------- Title: Boost Your Marketing Strategy with NIQ Brand & Media Solutions URL: https://develop.nielseniq.com/global/ja/solutions/brand-and-media/ Type: Solution Published: 2026-04-10T00:44:02+00:00 Modified: 2026-06-29T16:48:10+00:00 Description: Enhance your media strategy with NielsenIQ's innovative brand and media solutions for driving business growth. Content: ブランド＆メディア 強力なブランドを構築し、マーケティングと広告の効果を向上させます。 専門家に相談する ソリューション/ ブランド＆メディア ソリューション お問い合わせ マーケティング・リーダーにとって、成長を実現できるかどうかは、変化にも耐えうる強靭なブランドを構築できるかどうかにかかっています。また、効果的なマーケティング戦略やアクティベーションを通じて、このブランド力を継続的に強化し、活用しなければなりません。 NIQのブランド＆メディア・ソリューションは、消費者をブランドとマーケティング戦略の中心に据えたデータと専門知識で、このすべてを達成するお手伝いをします。業界をリードするNIQのソリューション・スイートは、ブランドとメディア戦略のパフォーマンスを総合的に把握し、その情報を実用的なインサイトに変換します。パーソナライゼーションと商品発見力を活用した効果的でシームレスな広告戦略により、消費者にクラス最高のショッピング体験を提供することができます。 ブランド＆メディアソリューション ブランド戦略 消費者とつながり、ブランド力を高め、ブランド・プレミアムを促進するブランド戦略を成功に導きます。 クリック マーケティング効果 クリエイティブ・インパクトを最大化し、優れたクリエイティブ・コンテンツを最適なクロスメディアミックスと組み合わせることで、強力なメディア戦略との整合性を図り、市場の潜在力を最大限に引き出します。 クリック オーディエンスとパーソナライゼーション パーソナライズされたショッパー体験を創造し、適切なオーディエンスに合わせたオファーを定義します。 クリック セグメンテーション、ターゲティング、ポジショニング 最も価値のある消費者セグメントに焦点を当て、彼らが最も価値を置くものを中心とした勝利の提案を通じて彼らの需要を活性化し、マーケティング戦略とメディア戦略の両方を強化します。 クリック 商品コンテンツ 買い物客がオンラインや店頭で商品を発見できるようサポートします。 クリック なぜNIQなのか 58% 優れた広告戦略によって強力な消費者体験を生み出しているブランドは、市場シェアが58%高いと報告されています。 42% 42%の消費者は、自分の信念、価値観、理想に訴求するブランドのみを購入しており、明確なマーケティング戦略が不可欠である。 30% ブランド力に起因する平均収益は30％で、データドリブンなメディア戦略が直接影響 ケーススタディ 多様な市場におけるブランド戦略の最適化 インタースポーツはGfKと提携し、ブランド戦略を最適化しています。 続きを読む ケーススタディ 重要なビジネス課題に答える強力なパートナーシップ イケア・オーストリアはGfKのあらゆるソリューションを活用し、非常に競争の激しい分野で事業を展開しています。 続きを読む eBook 魅力的なブランドを構築し、活性化し、アピールする ブランドパフォーマンスと市場の現実をリンクさせ、商業的成功へのブランド努力の真の貢献を明らかにすることで、ビジネス全体をブランドの後ろ盾にしましょう。 より多くの需要を生み出し、より多くの価値を提供する強力なブランドを構築する秘訣をご覧ください。 eBookをダウンロード リソース ダウンロードしたいリソースを選択してください。 ブランドeブック 注目の製品 NIQブランドアーキテクト 消費者とつながり、ブランド力を高め、優れたブランド体験を提供するブランド戦略を成功に導きましょう。 詳細を確認 注目のソリューション NIQ BASES優れたクリエイティブは競争力です。 徹底的な最適化と検証からコンパクトでアジャイルなものまで、NIQ BASESはあらゆる広告から基礎的でスケーラブルな学習を提供します。 詳細を確認 クリストフ・フレヒェン - グローバルマーケティングゼネラルマネージャーインタースポーツ・インターナショナル・コーポレーション (IIC)GfKブランドアーキテクトは、ターゲットオーディエンスによって私たちのブランドがどのように認識されているか、そして消費者の期待や嗜好が時間の経過とともにどのように変化しているかについての強力な消費者インサイトを提供してくれる上で非常に貴重でした。得られたインサイトは、ブランド、マーケティング、小売、カテゴリ管理に取り組んでいる国内外のチームを含め、組織全体で非常に感謝されています。すべての結果がダッシュボードで簡単かつ直感的に使用できることが重要でした。これにより、チームや市場全体で迅速に結論を引き出すことができ、必要なところでGfKによるコンサルティングとサポートを受けることができました。 ネスプレッソ今日すべての企業が直面している課題は、顧客をよりよく理解することです。顧客はブランドが自分を知っていることを期待しており、その知識を使用して意味のあるコンテンツやサービスを提供することを求めています。顧客は各ブランドとのインタラクションが忘れがたい経験であることを期待しているため、彼らが共に創造することを可能にする価値のあるコンテンツを提供することが非常に重要です。また、すべてのことが迅速かつ簡単であることも期待されています。消費者は常にブランドメッセージや他の刺激にさらされているため、彼らの購入決定は感情的および合理的な側面の組み合わせを表しています。したがって、消費者がどのブランドを好むかに影響を与えるすべての要因を理解することが不可欠です。GfKの新しいブランドフレームワークは、まさにこれを実現するのに役立ちました。このアプローチを使用することで、私たちは 購入決定 がどのように行われるのか、特に消費者がどのようにブランドを切り替えるのか、その理由をよりよく理解しました。ブランドアーキテクトは新しい洞察を提供し、私たちがより個別化された体験を開発するのに役立ち、最終的にはNespressoの顧客とのエンゲージメントを高め、彼らの生涯価値を創造するのに貢献しました。 NIQのソリューション検索 ネスプレッソの革新的な製品をご覧ください。 さらに詳しく -------------------------------------------------------------------------------- Title: Enhance Product Strategy with Development Solutions URL: https://develop.nielseniq.com/global/ja/solutions/innovation/ Type: Solution Published: 2026-04-10T00:41:16+00:00 Modified: 2026-07-07T16:38:35+00:00 Description: Drive innovation and streamline your business with Product Development solutions. Improve brand perception and marketing ROI. Content: イノベーション 業界最高水準のアナリティクスと次世代テクノロジーを活用して、製品イノベーションを開発し、最適化しましょう。 専門家に相談する ソリューション/ イノベーション ソリューション お問い合わせ 成功するイノベーションは、偶然ではなく予測可能です。NIQは、ブランドや小売業者が顧客を深く理解するための、実用的なインサイトと最先端のテクノロジーを提供します。顧客が何を語り、どう考え、どのような行動をとる可能性があるかを把握することで、より迅速かつ柔軟な商品戦略やイノベーションの意思決定を支援します。 NIQのイノベーションソリューションは、NIQ BASESの専門家による知見を活かし、ブランドが「ホワイトスペース」を見極め、魅力的な価値提案を構築し、製品体験を最適化し、ROIの高いマーケティング施策を市場やカテゴリーを問わず展開できるよう支援します。データに基づく製品開発インサイトを統合することで、ブランドは競争力をさらに強化できます。 私たちは、高度な予測分析、業界で最も厳密かつ信頼性の高い神経科学、独自のベンチマークデータ、専門家のアドバイス、そして最新のアジャイル技術を組み合わせ、製品ライフサイクル全体にわたって市場の結果を予測できるようにします。 イノベーション・ソリューション 製品イノベーション 高度に予測可能で、市場で検証された消費者インサイトにより、テスト、改良、再発明を行うことで、成長と製品開発を促進します。 クリック パッケージデザイン ショッパージャーニー全体にわたってインパクトのあるパッケージを作成し、より広範な製品戦略との整合性を確保します。 クリック Ask Arthur NIQ Ask Arthurは、データ探索と活用の展望を再定義するGenAIツールです。 クリック 人工知能 人工知能とは何か？ クリック なぜNIQなのか 市場の成果を予測する NIQのイノベーション・コンサルティングとソリューションは、市場での成果を予測するために検証されたツールの基盤の上に構築されています。 専門家との連携 40年以上にわたり、当社のイノベーション専門チームは、新製品の発売評価と最適化において業界のゴールドスタンダードとしての役割を果たしてきました。80以上の市場で、30万件を超える新製品をあらゆるタイプのローンチにわたり研究してきた実績があります。 最先端テクノロジーへのアクセス NIQは、90カ国、2,100万店舗、数兆レコードに及ぶ小売・製造業のお客様に、人工知能（AI）と機械学習（ML）を活用した実用的なインサイトを提供します。 ケーススタディ BASESクライアントサクセスストーリー BASESのイノベーションとリノベーション・ソリューションで、クライアントがどのように目覚ましい成功を収めているのか、アイデア、製品、アクティベーションにわたるベストプラクティスの実例をご覧ください。 続きを読む プレスリリース NIQ BASES AI Screenerを発表：ハイパーイノベーション時代のCPGブランドの成功を支援 今日のイノベーターの進化するニーズに応えるため、NIQはGenerative AI (GenAI)を活用したリアルタイムのアイデアスクリーニングプラットフォームBASES AI Screenerを発表しました。 続きを読む 注目ソリューション NIQ BASES広告 BASESの最適化された広告により、広告主導の売上が最大20%向上します。 詳細を確認 注目のソリューション NIQ BASES パック＆デザイン 強力なパッケージを開発し、市場におけるパックの可能性を予測します。 詳細を確認 -------------------------------------------------------------------------------- Title: Consumer buying behavior & shopper insights solutions from NIQ URL: https://develop.nielseniq.com/global/ja/solutions/buying-behavior/ Type: Solution Published: 2026-04-10T00:39:17+00:00 Modified: 2026-05-26T11:23:17+00:00 Description: Gain valuable shopper insights with our customer behavior analysis tools. Enhance your strategy and boost sales. Discover more today! Content: 購買行動 ターゲット顧客がどのように考え、行動し、購入するかを理解するために、チャネルを横断してターゲット顧客を発見します。 専門家に相談する ソリューション/消費者行動とインサイト / 購買行動 市場測定 お問い合わせ オムニチャネルにおける消費者の購買行動を理解することは、新規顧客の獲得や既存顧客の成長に向けた戦略の指針となります。NIQは、時系列でのトレンドや行動の変化を診断し、消費者の行動とその理由を結びつけるお手伝いをします。 業界をリードする方法論とデータサイエンスを駆使したNIQの購買行動ソリューションにより、世界中のブランドや小売業者は、顧客インサイト、コンバージョン、リテンションを高めるための強力な戦略を開発することができます。最新の代表的な消費者パネルと、10年にわたるショッパートレンドの視点に基づいたカスタムリサーチ調査機能、そしてそれらを統合するアナリティクスにより、チャネルや業種を問わず、消費者やショッパーの行動、態度、デモグラフィック、ロイヤルティをきめ細かく理解することができます。 購買行動ソリューションでは、以下のことが可能です： 1 オンラインと店舗のチャネルを横断して、ショッパーの購買行動、購買促進要因、購買のきっかけを追跡します。 2 主要な購買層におけるブランド・パフォーマンスを追跡し、シェア・オブ・ウォレットを高める。 3 買い物客が他のチャネルに移ったり、他のブランドに移ったりする可能性のある場所を特定する。 4 買い物客の視点から小売店の業績を測定し、何が人々の店舗選択の原動力となっているかを理解する。 ケーススタディ gfknewronコンシューマーに根ざした戦略的イニシアチブの構築とサポート HPは、GfKのコンシューマーインテリジェンスを活用して、短期的な戦術的行動と戦略的な中長期的意思決定を行っています。 続きを読む 注目のソリューション ホームスキャン 25カ国25万世帯以上の消費者行動を追跡、診断、分析します。 詳細を確認 注目のソリューション gfknewronコンシューマー ターゲットとする消費者の購買行動を詳細に調査することで、適切な消費者にリーチし、ブランドを最前線に位置づける方法を知ることができます。市場データと照合された調査インプットという、消費者知識の究極の組み合わせから作業します。 詳細を確認 NIQソリューション検索 NIQの革新的な製品をご覧ください。 詳細を見る -------------------------------------------------------------------------------- Title: Understanding Consumer Insights and Buying Behavior Trends URL: https://develop.nielseniq.com/global/ja/solutions/consumer-behavior-and-insights/ Type: Solution Published: 2026-04-10T00:38:34+00:00 Modified: 2026-06-03T19:59:16+00:00 Description: Understand consumer behavior trends and insights to drive smarter marketing strategies. Analyze purchase behavior for better results. Content: 消費者行動とインサイト 購買、クリック、トレンド、そしてその背後にある動機を通して、消費者や買い物客を理解する。 専門家に相談する ソリューション/ 消費者行動とインサイト ソリューション お問い合わせ 顧客体験がブランドを際立たせるオムニチャネル・ショッピングの急増に伴い、顧客はオンラインとオフラインのシームレスなやり取りから、よりパーソナライズされたブランドとのやり取りまで、自分の都合に合わせて自由に買い物ができることを期待しています。世界有数の消費者インテリジェンス企業であるNIQは、深い消費者インサイトを通じて、購買の背後にある人々を把握し、彼らの進化するニーズに対応できるようにします。 NIQの消費者行動・インサイト・ソリューション・スイートでは、業界で最も包括的かつ代表的な消費者パネル、調査、カスタム・リサーチ、消費者分析に裏打ちされた確かな意思決定を行うことができます。 消費者インサイトと購買行動のFull View™（フルビュー）により、消費者が誰なのか、どのような買い物をするのか、何を買うのか、なぜ買うのかが一目瞭然となり、需要の変化をより的確に予測し、適切な商品を適切な顧客に適切なチャネルを通じて適切なタイミングで提供することができます。 消費者行動＆インサイト・ソリューション 購買行動 データ主導型の消費者購買行動分析により、ターゲットとなる顧客がどのように考え、行動し、購入するかをチャネル横断的に把握します。 クリック 消費者動向 センチメントや価値観からマインドセットや行動まで、今日の消費者トレンドに基づいて明日の戦略を構築します。 クリック カスタマージャーニー 消費パターンや購入パターンなど、消費者の購買行動を完全に読み取ることで、カスタマージャーニーを理解し、最適化します。 クリック 消費者ランドスケープとセグメンテーション 人々を戦略の中心に据えましょう：実用的な消費者インサイトを活用し、適切なタイミングで適切な人々をターゲットにすることで、ブランドを成長させます。 クリック NIQが選ばれる理由 600,000 世界中の60万世帯を対象に、消費者の購買行動を追跡、診断、分析します。 23カ国 23カ国の広範な消費者パネルをカバーし、ターゲット市場の詳細なデータを収集します。 GfKコンシューマー・ライフ 25カ国で消費者インサイトと行動を結びつける最大かつ最も長期にわたるインサイト調査。 GfKニューロン テック・耐久消費財市場最大のグローバルバイヤー調査によるプラットフォーム「GfKニューロン・コンシューマー」 ケーススタディ ニールセンIQとフレッシュマーケットが新たな協力関係を構築、小売測定とショッパーインサイトを強化 詳細を見る ケーススタディ 競争が激化するオン・オフラインの両方で顧客を獲得するために、CPG企業は画一的なアプローチではなく、正確なターゲティングとパーソナライゼーションを行う必要があります。 続きを読む レポート 中間年の消費者展望2025年への指針 消費者支出と成長機会に関する未来に焦点を当てた洞察 成長を促進し、支出を獲得するための消費者心理に基づく6つの戦略 続きを読む 注目のソリューション 消費者パネル買い物客の360度ビューで戦略を策定。 詳細を確認 注目のソリューション 消費者パネル ターゲットとする消費者の購買行動を掘り下げることで、適切な消費者にリーチし、消費者の頭の片隅にあなたのブランドを位置づける方法を知ることができます。市場データと照合された調査インプットという、消費者知識の究極の組み合わせから作業を進めます。 詳細を確認 NIQソリューション検索 NIQの革新的な製品をご覧ください。 詳細を見る -------------------------------------------------------------------------------- Title: NIQ’s GTDC Summit EMEA 2026 URL: https://develop.nielseniq.com/global/en/events/2026/niqs-gtdc-summit-emea-2026/ Type: Event Published: 2026-04-09T23:43:36+00:00 Modified: 2026-05-25T21:16:13+00:00 Description: NIQ's GTDC Summit EMEA 2026 - NIQ: Join NIQ�s GTDC Summit EMEA 2026 to explore technology. Explore NIQ. Content: NIQ at GTDC Summit EMEA 2026 Access NIQ's Distribution & Sustainability Insights at GTDC Summit EMEA 2026  April 13-15, 2026 Grand Hotel Huis ter Duin, Noordwijk The Netherlands Download presentations About the Event The GTDC Summit EMEA is a cornerstone leadership event for the technology distribution ecosystem, bringing together C‑level and senior executives from global IT vendors and distributors across EMEA. The summit provides a high‑level platform for:  Strategic discussions on distribution challenges and opportunities  Executive networking and pre‑arranged one‑to‑one meetings  Focused sessions on industry transformation topics, including sustainability   Want to know more about GTDC? Visit Website NIQ's VIP Event Briefing  As the global market expert for Tech & Durables, NIQ will contribute thought leadership to the 2026 agenda with dedicated sessions focused on sustainability, circularity, and real buyer behavior in the IT market. By combining distribution sell‑through intelligence with Point‑of‑Sale (POS) insights, NIQ delivers a complete view of how sustainability claims translate into measurable market impact across channels. NIQ Session Highlights  Sustainability Session: Latest Tech Market Dynamics in Sustainability & Circular Economy   Presented by Tatjana Wismeth, Head of Distribution & Supply Chain Intelligence, NIQ  In this session, NIQ will present the latest insights on how sustainability and circularity in IT products have evolved over the past two years. The presentation explores how key sustainability attributes, such as energy efficiency, recycled materials, repairability, and refurbished or second‑life products, are being tracked, valued,… -------------------------------------------------------------------------------- Title: NIQ debuts Growth Pathways: transforming how Brands Create Growth  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-debuts-growth-pathways-transforming-how-brands-create-growth/ Type: News Center Post Published: 2026-04-09T12:57:54+00:00 Modified: 2026-07-08T07:42:44+00:00 Description: NIQ debuts Growth Pathways: transforming how Brands Create Growth - NIQ: NIQ debuts Growth Pathways. Explore NIQ. Content: New offering delivers strategic framework and purpose‑built solutions that enable brands to identify and activate untapped growth opportunities CHICAGO (April 9, 2026) —NIQ (NYSE: NIQ), a global leader in consumer intelligence, announces the launch of NIQ Growth Pathways, a next‑generation insights and analytics offering that modernizes traditional research and gives business leaders and marketers a clearer and structured route for category and brand growth. By integrating qualitative and quantitative research with NIQ’s industry‑leading performance data, Growth Pathways delivers a connected view of how consumers think, feel, and act. In today’s shifting consumer landscape, where global CPG volume growth has stagnated at under 1% annually, brand marketers need clarity on where to source demand, which opportunities matter most, and how to focus resources that will accelerate penetration and strengthen brand preference. Traditional strategies no longer meet the needs of today’s environment, as consumer behavior evolves and market dynamics grow increasingly complex. NIQ’s Growth Pathways creates a growth relevant roadmap relevant for your brand and your market context, by linking your current performance reality – your actual sales performance, with consumer insights and future performance projections, into an expedited and actionable roadmap to achieve market growth. Fast AI enabled qualitative research at scale reveals the real,… -------------------------------------------------------------------------------- Title: NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem/ Type: News Center Post Published: 2026-04-08T13:04:38+00:00 Modified: 2026-04-08T13:04:44+00:00 Description: NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across. Explore NIQ. Content: Relationship enables advertisers with local audience segments based on real‑world purchase behaviors CHICAGO (April 8, 2026) —NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced a new collaboration with Adsquare, a global location intelligence platform, to make NIQ’s GeoPurchase audience segments available within the Adsquare platform for privacy‑safe activation across Europe and North America. The relationship provides advertisers with NIQ‑built GeoPurchase segments informed by industry‑leading CPG purchase insights, enabling more precise planning and targeting across cross‑screen and digital out‑of‑home (DOOH) campaigns. NIQ’s GeoPurchase audiences are derived from anonymized, local purchase insights that reflect real‑world shopping behaviors across a wide variety of categories and retailers—not lookalike or proxy audiences. Within Adsquare’s platform, these audience segments are enriched by location‑intelligent tools that help advertisers plan and activate programmatic campaigns with precision and efficiency—reaching consumers in the right places and moments while preserving privacy. Marketers can access hundreds of NIQ GeoPurchase segments across dozens of CPG categories in Adsquare’s OnePlatform, OOH Planner, and existing DSP integrations. Segments will be available in top European markets, Canada, and the United States. “Our collaboration with Adsquare sets a new benchmark for performance‑driven marketing. By combining NIQ GeoPurchase audiences with Adsquare’s location intelligence, we’re enabling marketers to use real‑world performance signals to make sharper media decisions and… -------------------------------------------------------------------------------- Title: NIQ reveals Australia’s Ready to Drink sales are soaring to new heights URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-reveals-australias-ready-to-drink-sales-are-soaring-to-new-heights/ Type: News Center Post Published: 2026-04-08T08:29:31+00:00 Modified: 2026-04-08T08:29:36+00:00 Description: NIQ reveals sales of alcoholic Ready to Drink (RTD) beverages in Australia’s On-Premise have leapt by more than a third in just two years. Content: Sydney, April 8, 2026 — NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence reveals sales of alcoholic Ready to Drink (RTD) beverages in Australia’s On-Premise have leapt by more than a third in just two years.  The analysis highlights RTDs generated $2.5 billion of spending in 2025—12% up from 2024 and 35% more than in 2023. The stellar performance has made it the fastest growing category in the country’s licensed sector, and the third largest category by value across Beer, Cider, Spirits. RTDs now attract 15 cents in every dollar spent on drinks in Australia’s On-Premise, compared to 12 cents in 2023.  The figures are revealed in fresh RTD analysis that has just been added to NIQ’s On Premise Measurement (OPM) solution, which provides comprehensive insights into all beverage categories across Australia.  The service offers extensive breakdowns of RTD sales, which totalled around 198 million serves in 2025. Just over half (53%) of sales were from draught lines, while packaged items accounted for 47%. Draught sales have soared by 57% in two years—more than three times the 17% growth in the packaged segment. Meanwhile vodka remains the dominant spirit, making up nearly half (48%) of all RTD sales. Whiskey-based RTDs attracted a 27% share.  NIQ’s OPM analysis is enhanced by consumer research that sets out the demographics and preferences of RTD purchasers. This reveals that younger adults dominate the segment, with nearly half (46%) of RTD consumers aged 18 to 34. While these adults tend to choose RTDs based on vodka, whiskey and gin,… -------------------------------------------------------------------------------- Title: Kaufkraft 2026: Schweiz vor Deutschland und Österreich | NIQ URL: https://develop.nielseniq.com/global/de/news-center/2026/niq-studie-zur-kaufkraft-2026-oesterreich-und-deutschland-eng-beieinander-schweiz-mit-grossem-vorsprung/ Type: News Center Post Published: 2026-04-08T06:15:40+00:00 Modified: 2026-04-08T07:40:48+00:00 Description: Auch 2026 liegen die Schweizer bei der Kaufkraft im deutschsprachigen Raum deutlich vor den Österreichern und Deutschen. Content: PDF-Download Regionalisierte NIQ Kaufkraftdaten für die Schweiz, Österreich und Deutschland Bruchsal, 8. April 2026 – Auch im Jahr 2026 liegen die Schweizer bei der Kaufkraft im deutschsprachigen Raum wieder auf Platz eins. Mit einer durchschnittlichen Pro‑Kopf‑Kaufkraft von 54.730 Euro steht ihnen deutlich mehr Geld für Konsum und Sparen zur Verfügung als den Österreichern mit 31.454 Euro und den Deutschen mit 31.193 Euro. Die aktuellen Kaufkraftstudien 2026 von NIQ Geomarketing verdeutlichen zudem, dass sich das Ausgabepotenzial nicht nur zwischen den Ländern, sondern auch innerhalb der jeweiligen Nationen regional stark unterscheidet. Innerhalb der DACH‑Region weist jedoch Deutschland das stärkste Kaufkraftwachstum auf. Gegenüber dem revidierten Vorjahreswert steigt das verfügbare Nettoeinkommen der Schweizer und Österreicher 2026 nominal um 2,5 Prozent, während Deutschland mit 5,0 Prozent eine rund doppelt so hohe Zuwachsrate verzeichnet. Die größte absolute Kaufkraftsumme entfällt auf Deutschland mit 2.607,0 Milliarden Euro, gefolgt von der Schweiz mit 495,4 Milliarden Euro (ohne Liechtenstein) und Österreich mit 290,0 Milliarden Euro. Carsten Buchart, Experte im Bereich Geomarketing von NIQ, kommentiert: „Während Deutschland 2026 mit einem nominalen Plus von 5,0 Prozent das stärkste Wachstum der Pro‑Kopf‑Kaufkraft in der DACH‑Region verzeichnet, legen Österreich und die Schweiz mit jeweils 2,5 Prozent moderater zu. Spannend ist jedoch eine feinräumigere Betrachtung:… -------------------------------------------------------------------------------- Title: Sun Pacific Unlocks New Insights Through NIQ Collaboration  URL: https://develop.nielseniq.com/global/en/news-center/2026/sun-pacific-unlocks-new-insights-through-niq-collaboration/ Type: News Center Post Published: 2026-04-07T13:52:38+00:00 Modified: 2026-04-07T16:06:56+00:00 Description: Agreement Enables Sun Pacific to Decode How Shoppers Buy Produce Across Product Categories, Accelerating Growth Opportunities. Content: Agreement Enables Sun Pacific to Decode How Shoppers Buy Produce Across Product Categories, Accelerating Growth Opportunities Chicago, April 07, 2026 — NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Sun Pacific, a California-based grower, packer, and shipper of premium fresh fruit, known for iconic brands including Cuties® Mandarins and Mighties® Kiwi, today announced a new agreement, leveraging NIQ’s retail measurement and analytics capabilities to help drive growth and expand Sun Pacific’s presence across the produce department.   NIQ will help Sun Pacific accelerate growth by delivering deep, data-driven insights into shopper behavior, seasonal patterns, and competitive performance across fresh produce categories. Through its consumer panel, NIQ will assist Sun Pacific to identify unmet consumer needs by region and retailer, optimize assortment decisions, and help to translate insights into actionable growth opportunities across citrus, mandarins, kiwi, and table grapes.   “We’re excited to collaborate with NIQ to unlock deeper consumer insights and better understand how shoppers navigate the produce aisle,” said Sarah Deaton, Director of Marketing, Sun Pacific. “These learnings will help us strengthen our brands, better support our retail partners and uncover new opportunities for growth.”  Through this agreement, Sun Pacific will gain access to:  Granular shopper segmentation across in-store and e-commerce channels  Retailer-specific insights to inform category strategy and collaboration  Actionable reporting and cross‑functional insights combining national and regional consumer and category trends   “The collaboration with Sun Pacific will bring the full strength of NIQ’s retailer measurement and consumer panel solutions to their team,” said Brandon Galindo, Managing Director, NIQ. “Together, we’ll deliver a clearer understanding of shopper behavior and category performance—particularly in produce, where affordability,… -------------------------------------------------------------------------------- Title: Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research  URL: https://develop.nielseniq.com/global/en/news-center/2026/reckitt-accelerates-innovation-with-niq-ai-insights/ Type: News Center Post Published: 2026-04-07T11:51:26+00:00 Modified: 2026-05-25T21:16:08+00:00 Description: Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research - NIQ. Explore NIQ. Content: Case Study shows faster development and stronger performing concepts CHICAGO (April 7, 2026) — NIQ (NYSE: NIQ), a global leader in consumer intelligence, today shared new results from Reckitt’s use of NIQ BASES AI Screener, demonstrating how AI-powered insights and synthetic data are transforming innovation speed and effectiveness. The case study highlights how Reckitt has accelerated concept development while improving performance outcomes—bringing more relevant products to market, faster. As companies face growing pressure to innovate quickly in an increasingly complex consumer landscape, traditional research and development cycles can slow decision-making. Reckitt’s adoption of AI-powered screening reflects a broader shift toward predictive, data-driven innovation—where teams can test, refine, and optimize ideas before investing in physical development.  Key Results from Reckitt’s Use of NIQ BASES AI Screener: 70% faster insight generation, reducing timelines from weeks to hours 2–3x higher concept performance compared with prior human-developed benchmarks Up to 65% reduction in research timelines and 50% lower research costs 75% fewer physical prototypes required, accelerating speed to market Synthetic personas based on NIQ's proprietary consumer behavioral data and validated against human-tested concepts, enabling more reliable and regularly refreshed predictions “AI is helping us do what we’ve always wanted—to learn early, fail fast, and optimize quickly,” said… -------------------------------------------------------------------------------- Title: CMO Event, Turkiye – 2026 URL: https://develop.nielseniq.com/global/en/events/2026/cmo-event-turkiye-2026/ Type: Event Published: 2026-04-07T08:18:16+00:00 Modified: 2026-06-08T13:44:35+00:00 Description: CMO Event, Turkiye - 2026 - NIQ: Gain a sharper perspective on Türkiye’s rapidly evolving consumer. Explore NIQ. Content: CMO Event, Türkiye Venue: Wyndham Grand Istanbul Levent Date: 21st of May 2026 Time: 08:30 a.m. - 01:00 p.m. Register Now Insight to Impact: CMO Event Join NielsenIQ for an exclusive, CMO‑level gathering dedicated to understanding the forces redefining FMCG performance in 2026 and beyond. As consumer expectations evolve at unprecedented speed, brands face shifting behaviors, fragmented demand patterns, and new value‑creation pathways. Through Strategic Analytics & Insights (SAI), NIQ integrates advanced analytics, innovation foresight, and deep consumer intelligence to help leaders pinpoint what’s changing, where growth is moving, and how to act decisively. Gain a sharper perspective on Türkiye’s rapidly evolving consumer landscape, uncover emerging behavioral shifts, and explore data‑driven strategies that empower smarter decisions, stronger brands, and sustainable growth in an increasingly complex market. Agenda 08:30 - 09:00 Registration & Network 09:00 - 09:05 Welcome note by Didem Şekerel Erdoğan 09:05 - 09:15 AI Transformation and Ask Arthur Launch by Didem Şekerel Erdoğan and Sevliay Saruhanoğlu 09:15 - 09:30 Building Resilient Growth in an Unpredictable World by Nur Serenli 09:30 - 09:50 2025 Market Trends, Insights & Foresights by Didem Şekerel Erdoğan and Yanki Yalcin 09:50 - 10:15 How to Accelerate Growth in a Turbulent Environment: Growth Pathways… -------------------------------------------------------------------------------- Title: NielsenIQ Umsatzbarometer vorläufige Marktanteile 2025 URL: https://develop.nielseniq.com/global/de/news-center/2026/nielseniq-umsatzbarometer-vorlaufige-marktanteile-2025/ Type: News Center Post Published: 2026-04-03T06:58:27+00:00 Modified: 2026-04-03T06:58:32+00:00 Description: Explore how AT consumer shopping habits are reshaping food retail in the UK and boosting FMCG sales UK-wide. Content: NielsenIQ Umsatzbarometer für Österreich Wien, 3. April 2026 – Nach zuletzt unterschiedlich veröffentlichten Angaben zu Marktanteilen im österreichischen Lebensmittelhandel stellt NielsenIQ mit dem Umsatzbarometer die vorläufigen Marktanteile für das Gesamtjahr 2025 bereit. Die ausgewiesenen Daten basieren auf einer einheitlichen Definition des All‑Commodity‑Umsatzes und berücksichtigen jüngste Service‑Ergänzungen sowie rückwirkende Anpassungen. Sie dienen damit als transparente und verlässliche Referenz für die Marktentwicklung in Österreich. Die finalen Marktanteile werden im Zuge der Strukturdatenerhebung erfasst. In den vergangenen Wochen wurden in unterschiedlichen Medien abweichende Angaben zu Händler‑Marktanteilen publiziert, welche nicht mit NielsenIQ erhobenen Zahlen übereinstimmen. Zudem gab es in den letzten Wochen Ergänzungen und Anpassungen beim Dateninput seitens bestimmter teilnehmenden Handelspartner, welche fortlaufend aber auch auch rückwirkend im Service vorgenommen wurden und teilweise zu Neubewertungen in den Marktanteilen führen. Im Folgenden werden diese Marktanteile dargestellt, welche im NielsenIQ Umsatzbarometer erhoben werden und eine verlässliche Referenz für den Markt bilden. Marktanteile für das Gesamtjahr 2025 vs. 2024 nach rückwirkender Anpassung Im Jahr 2025 lag die Inflationsrate in Österreich gemäß Statistik Austria bei 3,6 Prozent. Der österreichische Lebensmittelhandel inkl. Discounter (LEH inkl. H/L) konnte im selben Zeitraum nominell um 2,9 Prozent wachsen. Damit blieb die Branchenentwicklung unterhalb der Inflationsrate, was inflationsbereinigt einem leichten realen Rückgang entspricht.… -------------------------------------------------------------------------------- Title: MRI-Simmons and TransUnion Expand Access to Premium Audience Segments in the TruAudience® Data Marketplace URL: https://develop.nielseniq.com/global/en/news-center/2026/mri-simmons-and-transunion-expand-access-to-premium-audience-segments-in-the-truaudience-data-marketplace/ Type: News Center Post Published: 2026-04-02T13:33:53+00:00 Modified: 2026-04-02T13:39:18+00:00 Description: MRI-Simmons and TransUnion Expand Access to Premium Audience Segments in the TruAudience® Data. Explore NIQ. Content: Relationship expands marketers’ ability to plan and activate high‑quality, research‑driven audiences across the streaming and omnichannel ecosystem NEW YORK—April 2, 2026 —MRI‑Simmons today announced an expansion of its relationship with TransUnion (NYSE: TRU) to provide advertisers, agencies, and publishers access to a broader taxonomy of premium, research‑driven audience segments through the TruAudience® Data Marketplace. With the expanded relationship, marketers can tap into thousands of syndicated audience segments modeled using insights derived from MRI‑Simmons’ industry‑leading consumer research. This includes psychographic profiles, lifestyle and leisure behaviors, brand preferences, and media consumption habits. Drawn from one of the most comprehensive and representative studies of American consumers, these segments support audience planning and analysis across the full omnichannel ecosystem, helping marketers better understand high‑value consumer groups. Beyond the extensive library of syndicated segments available in the TruAudience® Data Marketplace, brands can also work with MRI‑Simmons to design custom audience definitions informed by specific objectives and research‑driven insights. These audience definitions can then be brought to life through TransUnion’s TruAudience® platform, enabling flexible activation across channels. “The TruAudience® Data Marketplace continues to grow as a trusted hub for premium audiences, and showcasing MRI‑Simmons’ research‑derived, modeled segments is a natural extension of that vision,” said Anna… -------------------------------------------------------------------------------- Title: Webinar: How Brand Tracking Is Letting You Down URL: https://develop.nielseniq.com/global/en/events/2026/webinar-how-brand-tracking-is-letting-you-down-and-why-it-doesnt-need-to/ Type: Event Published: 2026-04-02T11:52:44+00:00 Modified: 2026-07-08T07:37:35+00:00 Description: Traditional brand tracking isn’t built for today’s consumer reality and old metrics create blind spots and miss what truly drives growth. Content: Webinar How Brand Tracking Is Letting You Down — And Why It Doesn’t Need To Available on-demand now Watch now Join us for a live webinar examining the consumer and market signals that are most relevant right now and how brands and retailers can interpret them with greater confidence. Webinar description Traditional brand tracking  isn’t built for today’s consumer reality. In a world shaped by economic pressure, shifting value expectations, and blurred brand differentiation, old metrics create blind spots — and miss what truly drives growth.   In this  webinar session, NIQ brand experts Trevor Godman, Stacy Bereck , and Eric Wagatha  reveal a smarter, more predictive way to measure brand health — one that reflects how people actually choose and what drives revenue today.   What You’ll Learn   The new consumer landscape A fast snapshot of the forces reshaping choice — from cautious spending to intentional premiumization and the rising importance of trust and value.  Why traditional brand tracking fails      We break down the core gaps: weak prediction of sales, outdated funnel logic, limited view on pricing power, and little guidance on what to do next.   A modern, actionable approach     Discover the three essentials of effective brand tracking today:   Identify the perceptions that truly drive equity   Measure brand strength in a way that reflects both volume and  value  … -------------------------------------------------------------------------------- Title: NIQ Launches Ask Arthur Chat to Expand Access to Consumer Insights Through AI  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-launches-ask-arthur-chat-to-expand-access-to-consumer-insights-through-ai/ Type: News Center Post Published: 2026-04-01T14:02:20+00:00 Modified: 2026-05-25T21:16:05+00:00 Description: Ask Arthur Chat represents a strategic step in NIQ’s continued investment in AI-driven innovation, enabling broader access to its data. Content: CHICAGO (April 1, 2026) — As demand grows for faster, more accessible insights across the retail and consumer goods industries, NielsenIQ (NIQ), a global leader in consumer intelligence, today announced the launch of Ask Arthur Chat, an AI-powered conversational interface designed to expand how clients access and use insights derived from NIQ data.  Ask Arthur Chat represents a strategic step in NIQ’s continued investment in AI-driven innovation, enabling broader access to its data and creating new pathways for client engagement, particularly among small and medium-sized businesses (SMBs).   A new way to access NIQ data  Ask Arthur Chat allows users to ask natural-language questions about product performance, market trends, and category dynamics, and receive clear, direct answers instantly—without requiring advanced analytics expertise or navigating complex tools.  Unlike general-purpose AI tools, Ask Arthur Chat draws on NIQ’s trusted, comprehensive consumer and retail datasets, ensuring that responses are grounded in verified data and designed for real-world business decision-making.  “Ask Arthur Chat expands how we bring NIQ to market,” said Troy Treangen, Chief Product Officer at NIQ. “By combining AI with our trusted datasets, we are making insights more accessible while creating new opportunities to engage clients and support their growth.”  Expanding access and engagement  Ask Arthur Chat introduces a new, lower-friction entry point into NIQ’s ecosystem, particularly for SMB clients, while remaining valuable across the broader client base for those who require fast,… -------------------------------------------------------------------------------- Title: Shoppers spend big: £17m boost from Mothering Sunday and early Easter build up   URL: https://develop.nielseniq.com/global/en/news-center/2026/shoppers-spend-big-17bn-boost-from-mothering-sunday-and-early-easter-build-up/ Type: News Center Post Published: 2026-04-01T09:47:27+00:00 Modified: 2026-05-25T21:16:04+00:00 Description: Shoppers spend big: £17m boost from Mothering Sunday and early Easter build up - NIQ: Seasonal events. Explore NIQ. Content: Spring weather saw shoppers spending more at major UK supermarkets, with sales up +9.3% (w/e 14th March).  Earlier than usual Easter offers accounted for 24% of sales purchased on promotion, which is ahead of this time last year.  Ocado was the fastest growing retailer (+15%), ahead of Lidl (+9,7%) and M&S (+9.2%), while Morrisons (+2.7%) improved sales growth.  London, 1st April 2026: Total Till sales at UK major supermarkets grew (+4.3%) in the last four weeks ending 21st March, following subdued (+3.3%) growth in February, according to new data released today by NielsenIQ (NIQ). This growth is due to Mothering Sunday falling two weeks earlier in the calendar than last year and shoppers getting a head start on Easter shopping.  The week before Mothering Sunday, ending 14th March, saw a brief interlude of warm Spring weather, which coincided with a surge in sales (+9.3%) at the major UK supermarkets and contributed to an extra £17 million of spend as UK shoppers splashed out on gifts. 1  The data shows that the frequency of visits to stores was down for the second month running (-1.1% YoY). This is reflected in online shopping behaviours as e-commerce remains the fastest growing channel with value sales growth accelerating (+10.6%)2 and market share increasing to 13.9%.   Celebrating events like… -------------------------------------------------------------------------------- Title: Hospitality leaders’ confidence steadies but costs weaken small businesses URL: https://develop.nielseniq.com/global/en/news-center/2026/hospitality-leaders-confidence-steadies-but-costs-weaken-small-businesses/ Type: News Center Post Published: 2026-04-01T08:00:00+00:00 Modified: 2026-03-31T13:36:11+00:00 Description: Hospitality leaders remain cautious about the future despite a steady level of optimism in early 2026. Content: Hospitality leaders remain cautious about the future despite a steady level of optimism in early 2026, according to the latest Business Confidence Survey from NIQ, powered by CGA intelligence, and Zonal.  The exclusive poll reveals 51% of leaders feel confident about prospects for their business over the next 12 months. This is a steady recovery from a five-year low of 26% in October 2025, and reflects solid December trading as well as greater economic certainty.   The number of leaders feeling optimistic about the future of hospitality in general also bounced back, from 13% in late 2025 to 31% in the latest poll. Both confidence metrics are now at their highest points since mid-2024, but they remain well below pre-COVID levels.   Sales and profits rise after festive flurry  The Business Confidence Survey from NIQ and Zonal shows how leaders have been boosted by the strong end to 2025 for both sales and profits. Two thirds (66%) say their business’ fourth-quarter revenue had increased year-on-year—20 percentage points more than in the third-quarter—while only 18% recorded a decline. More than two fifths (43%) achieved higher profits and 30% saw them fall.  Cost challenges hold down confidence  Improved profitability suggests hospitality businesses are coming to terms with sharp increases to their costs that were imposed in 2025. However, many leaders remain worried about the impact of further inflation. Nearly nine in ten (88%) say increased employment costs are a concern for 2026, and nearly three quarters are concerned about food and drink inflation (73%) and business rates (71%).  Other taxes, energy prices and property costs are among many more causes of concern for… -------------------------------------------------------------------------------- Title: Global Beauty Market Grows 10% as AI and E-commerce Reshape Consumer Buying URL: https://develop.nielseniq.com/global/en/news-center/2026/online-sales-outpace-in-store-by-6x-as-digital-first-and-ai-influenced-commerce-accelerates-globally/ Type: News Center Post Published: 2026-04-01T06:26:57+00:00 Modified: 2026-04-01T06:27:03+00:00 Description: Global Beauty Market Grows 10% as AI and E-commerce Reshape Consumer Buying - NIQ: NIQ today. Explore NIQ. Content: Online sales outpace in-store by 6x as digital-first and AI-influenced commerce accelerates globally CHICAGO (March 31, 2026) —NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today released its State of Beauty 2026 report, showing the global beauty market grew 10% year-on-year, with E-commerce expanding six times faster than in-store sales. The findings highlight a rapid shift to digital-first, AI-influenced commerce across key global markets As consumer expectations evolve toward convenience, personalization, and seamless digital experiences, beauty brands are under increasing pressure to adapt. From AI-powered product discovery to social commerce and livestream shopping, the path to purchase is becoming more dynamic—requiring brands to move faster and engage consumers across an increasingly complex ecosystem. Key Findings from State Of Beauty 2026 report:  Global beauty sales grew 10% year-over-year, driven by strong digital acceleration  E-commerce is growing 6x faster than in-store sales, reshaping channel strategies 49% of consumers are willing to pay more for locally made products, reflecting rising demand for authenticity and trust 52% will pay a premium for convenience, as time-saving solutions drive purchase decisions 63% of consumers prioritize mental wellness, signaling continued expansion of holistic beauty “Beauty is entering a new phase of growth defined by both resilience and… -------------------------------------------------------------------------------- Title: Evento Full View Brasil | NIQ URL: https://develop.nielseniq.com/global/pt/events/2026/niq-full-view-brasil/ Type: Event Published: 2026-03-31T18:49:01+00:00 Modified: 2026-06-12T12:31:46+00:00 Description: Evento NielsenIQ Full View 2026 - “A versão curta de uma longa história: as forças por trás da queda de volume” Content: Evento NIQ Full View 2026 Evento voltado a líderes dos setores de FMCG, Tecnologia e Duráveis. Conheça as nossas soluçõesConheça as nossas soluções NIQ BASES Inovação mais rápida com AI: screening em minutos e tracking contínuo. BASES AI Screener: Screening de novas ideias e ​conceitos em minutos​. Innovation Measurement: Insights instantâneos de inovação em apenas alguns​cliques​. Solicitar mais informações NIQ Censor Visibilidade diária do sell-through e estoque: decisões mais inteligentes no canal distribuidor.  Solicitar mais informações NIQ E-commerce Mais assertividade no canal online: conheça o shopper e acompanhe a execução. Digital Shelf: Visão 360º que cobre de forma completa as necessidades ​do e-commerce para​marcas e varejo​ Solicitar mais informações NIQ Marketing Mix e Neuro Copa 2026: menos desperdício e mais ROI com neurociência e atribuição de mídia NIQ Ad Effectiveness: Maximize o impacto dos seus anúncios​ Marketing Mix: Mais ROI com atribuição de mídia. Neurociência: ROI de publicidade mais forte e sem desperdício.  Solicitar mais informações NIQ Trade Dimensions + Captare Identifique onde crescer, priorize PDVs e maximize vendas no canal distribuidor. NIQ Trade Dimensions: Identifique oportunidades no ponto de venda. NIQ Captare: Priorize os PDVs certos. Solicitar mais informações Evento NielsenIQ Full View 2026 O maior evento da NielsenIQ Brasil está de volta!No NIQ Full View 2026,… -------------------------------------------------------------------------------- Title: MRI-Simmons and NIQ Join Proximic by Comscore’s Data Partner Network to Deliver Scalable, Privacy-Centric Audience Solutions URL: https://develop.nielseniq.com/global/en/news-center/2026/mri-simmons-and-niq-join-proximic-by-comscores-data-partner-network-to-deliver-scalable-privacy-centric-audience-solutions/ Type: News Center Post Published: 2026-03-31T15:38:40+00:00 Modified: 2026-03-31T15:38:59+00:00 Description: MRI-Simmons and NIQ Join Proximic by Comscore’s Data Partner Network to Deliver Scalable. Explore NIQ. Content: Collaboration enables marketers to harness trusted consumer insights from MRI-Simmons and NIQ for privacy-first contextual activation NEW YORK—March 31, 2026 — MRI-Simmons, a joint venture majority‑owned by NIQ, is a leading provider of consumer insights and advanced advertising solutions, and NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced that they have joined Comscore’s Data Partner Network, a new initiative that enables data providers to transform ID-based datasets into scalable, privacy-forward contextual audiences using Proximic’s proprietary predictive technology. Proximic by Comscore launched the Data Partner Network to bring ID-free targeting to the media ecosystem—empowering advertisers to reach consumers at scale, publishers to unlock smarter monetization, and data providers to future-proof their business. MRI-Simmons and NIQ now join the Data Partner Network, collaborating with Proximic to inform contextual targeting segments using research-driven audience insights, which are made available through leading programmatic platforms. By providing contextual targeting solutions based on MRI-Simmons' comprehensive consumer research and NIQ’s shopping insights and retail data, the two companies are serving the evolving needs of the marketplace by helping marketers find high-value audiences at scale while adhering to strict privacy standards. “The new Data Partner Network enables the use of MRI‑Simmons and NIQ audience intelligence within… -------------------------------------------------------------------------------- Title: Meer online productaankopen, minder uitgaven aan reizen en evenementen in 2025 URL: https://develop.nielseniq.com/global/nl/news-center/2026/meer-online-productaankopen-minder-uitgaven-aan-reizen-en-evenementen-in-2025/ Type: News Center Post Published: 2026-03-31T05:00:00+00:00 Modified: 2026-05-25T16:31:47+00:00 Description: Meer online productaankopen, minder uitgaven aan reizen en evenementen in 2025 - NIQ: Nederlandse. Explore NIQ. Content: Amstelveen, 31 maart 2026 - Nederlandse consumenten hebben in 2026 € 35,7 miljard online uitgegeven, een afname van 1% t.o.v. 2024. Het aantal online aankopen is 347 miljoen, evenals in 2024. 13% van de online bestedingen en aankopen gaat naar buitenlandse webshops, goed voor € 4,5 miljard (+2% t.o.v. 2024) en 45 miljoen aankopen (+9%). Dit blijkt uit de nieuwste cijfers van de Thuiswinkel Markt Monitor, het onderzoek naar online consumentenbestedingen in Nederland. Dit onderzoek wordt uitgevoerd door NielsenIQ in opdracht van Thuiswinkel.org en Retail Insiders en in samenwerking met PostNL en Betaalvereniging Nederland. Dienstensector krimpt voor het eerst sinds 2021 Voor het eerst sinds 2021 laat de dienstensector een daling zien, zowel in online aankopen (-11%) als bestedingen (-5%). Tickets voor attracties en evenementen dalen het meest in zowel bestedingen (- 12%) als het aantal aankopen (-14%). Met name concerten, festivals en sportevenementen laten een terugval zien ten opzichte van eerdere jaren. Ook in de reiscategorieën nemen de online aankopen af. De bestedingen aan losse vliegtickets en accommodaties dalen met 2% en pakketreizen met 4%. Het aantal aankopen daalt sterker, met respectievelijk 9% en 8%. “Na enkele jaren van groei zien we dat de vraag naar diensten wat afkoelt. Dat is niet alleen… -------------------------------------------------------------------------------- Title: Perfect Shelf – Merchandising with Space Management Application URL: https://develop.nielseniq.com/global/en/client-learning/perfect-shelf-merchandising-with-space-management-application/ Type: Client Learning Page Published: 2026-03-30T23:04:02+00:00 Modified: 2026-03-30T23:06:44+00:00 Description: Perfect Shelf - Merchandising with Space Management Application - NIQ: We’re unrelenting in our. Explore NIQ. Content: Category Management Workshops Perfect Shelf - Merchandising with Space Management Application Book a seat During the workshop, you will: Deep dive into the micro space management tactic​​ Learn how to use shopper mission, shopper profile, and category strategy for better merchandising​​ Optimize your space efficiency and minimize out-of-stocks​ Work on a real case in Spaceman​ Book a seat Agenda What is Category Management? What benefits it brings to companies and shoppers Category Management Process Retailer & Supplier strategies and collaborations The process Introduction Space Management Introduction in the context of Category ManagementWhat is it and why is it important? Category DefinitionBlueprint creation linked to Shopper Decision Tree. Adjacent categories and Impact to blueprint creation Category Roles and Shelf implementationEase of navigation. Allocate the appropriate space for the category linked to optimum assortment.Follow shopper profiles and missions. Category assessment and block creationEnsure fair share according to segment and brand importance Operations ManagementMinimize out of stockOptimize the replenishment process Consider logistics and other restrictions Shopper AssistanceEase of navigationProduct availabilityPleasant shopping environment creation Category Strategy and product placementShopper assistance and influence. Increase traffic, profit, loyalty Shopper InfluenceDrive shoppers to strategic productsProduct placement, space allocation and visual elementsNew products, Private Label, Promotions Who should attend?… -------------------------------------------------------------------------------- Title: Omnichannel Category Management URL: https://develop.nielseniq.com/global/en/client-learning/omnichannel-category-management/ Type: Client Learning Page Published: 2026-03-30T20:51:41+00:00 Modified: 2026-05-25T21:16:02+00:00 Description: Explore key strategies in our workshop. Learn how to manage categories effectively to streamline your omnichannel retail efforts. Content: Omnichannel Category Management < Back to Category Management Workshops Win in Today’s Retail Landscape with Omnichannel Category Management. Shoppers no longer stick to one channel - they research on mobile, browse in-store, and purchase wherever it’s most convenient. Traditional category management simply doesn’t capture this complexity. You will learn how to: Apply Category Management principles across channels for consistent assortment, pricing, and promotions. Create and follow an umbrella Strategy linked to the positioning & target shopper, using the KPIs & Dashboards Identify opportunities by tracking the shopper journey and monitoring performance Move from Strategy to Tactics and their implementation and execution Book a seat AgendaAgenda Day 1 Introduction What is omnichannel and why do we talk about it? Category Management: the essence of the process Organizational structures for omnichannel companies Umbrella Strategy Positioning and target shopper Shopper needs and missions: which of them are we solving? What instruments and channels will help us do that? Priorities: where will we focus and put most of our efforts? Partnerships: who will help us achieve the goal faster and more efficiently? Assessment and Target setting: Business assessment Shopper path to purchase assessment KPIs & Scorecards: how do we choose KPIs and create a… -------------------------------------------------------------------------------- Title: Fast, Deep, and Human: How AI Is Rewriting the Rules of Qualitative Research   URL: https://develop.nielseniq.com/global/en/events/2026/fast-deep-and-human-how-ai-is-rewriting-the-rules-of-qualitative-research/ Type: Event Published: 2026-03-30T20:39:57+00:00 Modified: 2026-05-25T18:20:35+00:00 Description: AI is transforming qualitative research by delivering richer, more honest consumer insights in a fraction of the time. Content: On-Demand Webinar Fast, Deep, and Human: How AI Is Rewriting the Rules of Qualitative Research Including -- Case Study on US Consumer Sentiment Watch now Webinar description AI is transforming qualitative research by delivering richer, more honest consumer insights in a fraction of the time.  Our clients benefit from ever faster speed-to-insight.   NIQ’s AI-Powered Qualitative Research platform combines AI-driven interviews, multimedia responses, and expert consultation to complete deep qualitative work in days, not weeks—with respondents often giving more open and candid feedback to AI than to human moderators.    This webinar showcases how the NIQ AI-powered qualitative research is delivering human, in-depth insights – at speed, using our 2026 U.S. Consumer Vibe Check as a real-world example.    NIQ’s 2026 U.S Consumer Vibe Check was recently conducted and encompassed an AI-moderated 20-minute interviews with 125 consumers.  From this study, we captured emotional nuance from video and voice responses and delivered insightful analysis in just two weeks. What You’ll Learn   How AI-driven interviews accelerate learning and amplify human voices    Why AI-enabled qual produces deeper, more emotionally honest insights   How the Vibe Check study demonstrates the speed-to-insight advantage   Practical ways to integrate AI-powered qualitative methods into your research roadmap   Watch now Meet the Speakers Joe Goyder Global Head of Qualitative Research​  Joey Doney Head of Qualitative Research, North America​ -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/pt-br/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-03-30T18:04:56+00:00 Modified: 2026-05-06T14:33:58+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ. Content: Aviso de Privacidade do NielsenIQ Strategic Analytics and Insights  Este Aviso de Privacidade é aplicável e tem uma data de vigência a partir de 15 de outubro de 2025, para novos participantes da pesquisa.  Obrigado por concordar em participar de nosso estudo de pesquisa de mercado. Durante décadas, a NielsenIQ definiu o padrão global para pesquisas de mercado e de percepção do consumidor. Nossos insights são baseados em amostras representativas da população e ajudam nossos clientes (por exemplo, fabricantes, varejistas, empresas de mídia, organizações sem fins lucrativos e governos) a saber o que os consumidores assistem, ouvem e compram. Sua participação neste estudo ajuda as empresas a entender seus comportamentos e preferências, o que geralmente as ajuda a oferecer melhores produtos e serviços ao consumidor.   Este Aviso de Privacidade ("Aviso") descreve como a Nielsen Consumer LLC ("NielsenIQ", "NIQ", "nós" ou "nos"), como controladora de dados, trata as Informações Pessoais que coletamos e os direitos que você pode ter sobre essas informações. Coletamos dados por meio de nossas interações on-line e off-line com você por meio de nossos sites ou chatbots (nossas "Plataformas"), pessoalmente ou por telefone como parte dos esforços de recrutamento e sua participação voluntária em qualquer um de nossos estudos… -------------------------------------------------------------------------------- Title: NIQ Redefines Packaging Intelligence with Monthly, Harmonized Global Performance Visibility  URL: https://develop.nielseniq.com/global/en/news-center/2026/niq-redefines-packaging-intelligence-with-monthly-harmonized-global-performance-visibility/ Type: News Center Post Published: 2026-03-27T10:00:00+00:00 Modified: 2026-05-25T21:16:01+00:00 Description: NIQ, today announced the launch of its Packaging Strategic Planner Global (SPG) Solution, the first harmonized global platform for packaging performance. Content: NIQ’s new solution brings unprecedented clarity into package types, materials, and true consumption across markets, closing critical industry gaps CHICAGO (March 27, 2026) — NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the launch of its Packaging Strategic Planner Global (SPG) Solution, the first harmonized global platform to deliver monthly visibility into packaging performance across materials, formats, and pack configurations.    As packaging innovation accelerates, many organizations continue to rely on fragmented or annual data to inform packaging decisions. The Packaging SPG Solution closes this gap by providing real-time data delivered monthly across regions, enabling brands and packaging partners to uncover trends, grow revenue, and strengthen relationships with CPG and retail partners. Key Highlights:  New monthly global packaging tracking capability  Coverage across 200+ categories  Visibility into 30+ package types and 20 package materials  10+ markets at launch, expanding to 30 by the end of 2026  Introduction of NIQ’s exclusive EQ2 metric, multiplying units by number in pack to reflect true consumption  “The pace of packaging change has increased significantly, from material innovation to pack-size diversification,” said Matt Trask, SVP of Global Packaging at NIQ. “With monthly, harmonized visibility and our EQ2 metric, we’re closing long‑standing data gaps and empowering partners to make smarter decisions, innovate with confidence, and unlock new growth across markets worldwide.”   The new EQ2 metric provides a more accurate understanding of packaging performance by accounting for actual volume movement rather than… -------------------------------------------------------------------------------- Title: Restaurants’ delivery rollouts boost at-home sales as takeaways tumble URL: https://develop.nielseniq.com/global/en/news-center/2026/restaurants-delivery-rollouts-boost-at-home-sales-as-takeaways-tumble/ Type: News Center Post Published: 2026-03-27T07:00:00+00:00 Modified: 2026-05-25T18:51:30+00:00 Description: New delivery offers helped restaurants to strong at-home sales growth in February despite a sharp drop in takeaways Content: New delivery offers helped restaurants to strong at-home sales growth in February despite a sharp drop in takeaways, the latest NIQ Hospitality at Home Tracker reveals.  The Tracker, powered by CGA intelligence, reveals delivery sales rose 4.7% from the same month in 2025. The figure is well above Britain’s current rate of inflation and follows a 7.4% increase in January. February’s sales were boosted by wet weather that kept people at home in many parts of the country, and by hesitant consumer confidence that may have led some to reduce their spending on eating out.   Restaurant groups have accelerated growth by extending their delivery offers and partnerships with third party platforms. February’s total delivery sales—including at restaurants opened in the last 12 months, or ones where deliveries have been introduced for the first time—were 11.8% ahead of the same month last year.   The convenience of deliveries and the rollout of new operations have impacted takeaways, and sales in this channel have dropped sharply in recent years. Restaurants’ revenue from takeaways and click-and-collect orders fell by 11.1% on a like-for-like basis in February—an 11th negative month in a row. Takeaways generated only 4.9% of spending with restaurants during the month, while deliveries attracted 13.1%.  The NIQ Hospitality at Home Tracker shows the twin trends of growth in deliveries and downward movement in takeaways kept restaurants’ organic at-home sales virtually flat in February, rising just 0.1% on a like-for-like basis. However, the speed of delivery rollouts raised total at-home growth to 10.0%.  Karl Chessell, director… -------------------------------------------------------------------------------- Title: ​​​​​​Consumer confidence down two points in March​  URL: https://develop.nielseniq.com/global/en/news-center/2026/consumer-confidence-down-two-points-in-march/ Type: News Center Post Published: 2026-03-27T00:05:00+00:00 Modified: 2026-06-02T15:54:56+00:00 Description: UK consumer confidence weakened in March as economic concerns continued to affect household sentiment. Content: Expectations of further sharp price rises are driving a ripple of fear among consumers    London, March 27th, 2026 – GfK’s long-running Consumer Confidence Index was down two points to -21 in March. Three measures were down, one was up and one was flat, compared to last month’s announcement. These are the current findings of the GfK Consumer Confidence Barometer (CCB) powered by NIM. The CCB has been published jointly by GfK and the Nuremberg Institute for Market Decisions (NIM), the founder of GfK, since October 2023.   Neil Bellamy, Consumer Insights Director at GfK, an NIQ Company, says: “A ripple of fear is spreading as is evident from the six-point fall in perceptions of the General Economic Situation over the next 12 months, and also in the four-point drop in the Major Purchase Index. People simply do not feel the economy is robust enough to ride out the knock-on effects from the Middle East conflict. Moreover, the decline in purchasing intentions, coupled with a six-point rise in the Savings Index, indicates people are holding on to their money and avoiding making major purchases while they wait to see what the medium-term impact of the conflict will be. There are two major concerns for the future. First, the UK will need to adopt a careful and balanced response to the wider volatility we have seen since the end of February. Second, with growing concerns… -------------------------------------------------------------------------------- Title: Cultural Inclusion at Work: More Than Celebrations – an NIQ Diversity Equity Inclusion Podcast URL: https://develop.nielseniq.com/global/en/news-center/2026/cultural-inclusion-at-work-more-than-celebrations-an-niq-diversity-equity-inclusion-podcast/ Type: News Center Post Published: 2026-03-26T21:37:31+00:00 Modified: 2026-06-10T17:10:53+00:00 Description: Cultural Inclusion at Work: More Than Celebrations – an NIQ Diversity Equity Inclusion Podcast - NIQ. Explore NIQ. Content: Cultural Inclusion at Work: More Than Celebrations – an NIQ Diversity Equity Inclusion Podcast In this episode of My Story, Our Voices, NIQ leaders and colleagues explore what meaningful cultural inclusion really looks like—beyond celebrations—through personal stories, practical insights, and thoughtful conversations about language, food, identity, and belonging in everyday work life. ​ Leave a comment​ More Episodes Aritra Kanjilal (He/They) Kolkata, India Product Director, Innovation • Product Aritra Kanjilal, a Product Director at NIQ SAI Innovation with 15 years of experience, specializes in guiding CPG brands from concept to market using his strategic foresight and analytical acumen developed through a solid grounding in Statistics. Currently leading an AI-enabled platform for measuring new product performance and spearheading generative AI initiatives, Aritra also promotes LGBT+ inclusion as the APAC Pride ERG Lead for NIQ,recognized as an OUTstanding Global Top 5 LGBT+ Future Leader in 2022. click Maria Rakla Dubai, United Arab Emirates BI & Customer Support Leader for the EEMEA region Maria Rakla is a BI & Customer Support Leader for the EEMEA region, currently based in Dubai. With a career rooted in analytics, customer advocacy, and regional collaboration, she enjoys connecting data with real‑world outcomes. She's been working for the last 20+ years.  Maria is passionate about culture, inclusion, and sharing stories that highlight the human side of… -------------------------------------------------------------------------------- Title: TWINT führt zum dritten Mal in Folge das Swiss Reputation Ranking an – Rega bleibt Nummer 1 bei den Non-Profit-Organisationen URL: https://develop.nielseniq.com/global/de/news-center/2026/twint-fuhrt-zum-dritten-mal-in-folge-das-swiss-reputation-ranking-an-rega-bleibt-nummer-1-bei-den-non-profit-organisationen/ Type: News Center Post Published: 2026-03-26T15:00:00+00:00 Modified: 2026-05-25T19:25:16+00:00 Description: TWINT führt zum dritten Mal in Folge das Swiss Reputation Ranking an - Rega bleibt Nummer 1 bei. Jetzt entdecken. Content: Root – 26. März 2026Der NIQ Business Reflector feiert 2026 sein 20‑jähriges Jubiläum. Die Studie bewertet einmal jährlich die Reputation der bedeutendsten Schweizer Unternehmen sowie der bekanntesten Non‑Profit‑Organisationen (NPO). Auch in diesem Jahr bestätigt sich die Spitzenstellung zweier starker Schweizer Marken: TWINT belegt erneut den ersten Platz im Swiss Reputation Ranking der Unternehmen und führt das Ranking damit zum dritten Mal in Folge an. Gleichzeitig behauptet sich die Schweizerische Rettungsflugwacht Rega bei den Non‑Profit‑Organisationen zum neunten Mal in Folge als reputationsstärkste Organisation der Schweiz. Jens Plath, CMO TWINT, sagt zu dem Ergebnis: «Die erneute Spitzenposition im Swiss Reputation Ranking bestätigt, dass Vertrauen und Relevanz die Basis einer starken Marke sind. Besonders freut uns die hohe Identifikation der Schweizer Bevölkerung mit TWINT.»Dr. Anja Reimer NIQ, erläutert den Erfolg: «TWINT wird als absolutes Top-Unternehmen gesehen, das bessere Leistungen anbietet als andere Unternehmen der Branche und sich positiv abhebt. Es ist abermals auch das Unternehmen, mit dem sich die Schweizer am meisten identifizieren können. Insbesondere Frauen und junge Personen unter 30 Jahren bewerten das Unternehmen sehr gut.» Auf Rang zwei folgt erneut Zweifel, das insbesondere bei jüngeren Konsumentinnen und Konsumenten sehr hohe Reputationswerte erzielt. Migros verbessert sich um einen Rang und belegt Platz… -------------------------------------------------------------------------------- Title: Podcast | Agentic Commerce: From Search to Conversations   URL: https://develop.nielseniq.com/global/en/events/2026/podcast-agentic-commerce-from-search-to-conversations/ Type: Event Published: 2026-03-26T14:45:30+00:00 Modified: 2026-06-05T09:42:50+00:00 Description:  NIQ and L’Oréal — dives deep into one of the most transformative shifts shaping digital commerce today: Agentic Commerce.   Content: Podcast | Agentic Commerce: From Search to Conversations    Now Available On-Demand Watch the recording Resources Select the resources you would like to download. Podcast recording: Agentic Commerce: From Search to Conversations About This Podcast Now available on demand, this LinkedIn Live session hosted by The FMCG Guys and featuring experts from NIQ  and  L’Oréal  — dives deep into one of the most transformative shifts shaping digital commerce today: Agentic Commerce.   From the evolution of AI in shopping to the implications for brands, retailers, and consumers, this conversation explores how commerce is moving from search-based interactions to trusted, AI-driven conversations.   The experts unpack the real meaning of agentic commerce, the layers of AI  assisted  journeys, organizational readiness, the role of digital shelf, and how brands must adapt to stay visible and recommended in an AI mediated world.  Watch the recording Resources Select the resources you would like to download. Podcast recording: Agentic Commerce: From Search to Conversations What You’ll Learn Understanding Agentic Commerce The three layers of AI in commerce:  AI Assisted, AI Mediated, and Agentic   How consumer behaviour is shifting from active searching to delegating decisions   Why trust is becoming the new currency of commerce   The Strategic Impact on Brands & Retailers   How agentic commerce changes marketing, content, UX, and product discoverability   The risk of AI-driven invisibility if content… -------------------------------------------------------------------------------- Title: Trade Shows (Asistencia) Brasil URL: https://develop.nielseniq.com/global/es/events/2026/trade-shows-asistencia-brasil/ Type: Event Published: 2026-03-26T13:55:53+00:00 Modified: 2026-03-26T14:48:16+00:00 Description: Leads Academia Experience Trade Marketing Summit Animal Health Expo ABRADILAN SRE NIS APRAS ANUGA Content: Leads Academia Experience Trade Marketing Summit Animal Health Expo ABRADILAN SRE NIS APRAS ANUGA -------------------------------------------------------------------------------- Title: Insight Summit Poland 2026 URL: https://develop.nielseniq.com/global/en/events/2026/insight-summit-poland-2026/ Type: Event Published: 2026-03-26T11:35:30+00:00 Modified: 2026-05-22T13:48:39+00:00 Description: Żyjemy w świecie, w którym stabilny wzrost staje się wyzwaniem dla każdej marki. Zmieniający się konsument, presja cenowa, rosnące koszty dotarcia i coraz bardziej złożone ścieżki zakupowe sprawiają, że dotychczasowe strategie nie wystarczają. Content: NIQ Insight Pulse Poland 2026 Powered by Insights. Driven to Growth. 27 maja 2026 | 9:00 – 15:00Miejsce: Restauracja Nine’s ZAREJESTRUJ SIĘ Żyjemy w świecie, w którym stabilny wzrost staje się wyzwaniem dla każdej marki. Zmieniający się konsument, presja cenowa, rosnące koszty dotarcia i coraz bardziej złożone ścieżki zakupowe sprawiają, że dotychczasowe strategie nie wystarczają. Tworzymy wydarzenie, które pomoże Ci odnaleźć kierunek wśród nadmiaru informacji i rynkowych impulsów. Zapraszamy na spotkanie, podczas którego pokażemy, jak różne zjawiska rynkowe przekładają się na konkretne decyzje, a te napędzają wzrost. Podczas konferencji pokażemy, jak spojrzeć na Twój biznes z nowych perspektyw: konsumenta, produktu, komunikacji i sprzedaży.To będzie maksymalnie praktyczne doświadczenie dla liderów, którzy chcą działać szybciej, mądrzej i pewniej w niepewnych czasach. Dołącz i zobacz, jak Insights mogą stać się Twoją przewagą. Już wkrótce przedstawimy szczegółową agendę.Na razie zapisz datę 27 maja 2026 i miejsce Restauracja Nine’s oraz koniecznie zapisz się na listę uczestników spotkania.Do zobaczenia! NIQ Insight Pulse Poland 2026 Agenda Welcoming and networking 9:00 – 10:00 Powitanie oraz wspólna kawa Prezentacje - Część 1: Insights to understanding the new retail and consumer reality 10:00 – 11:15 (10.00-10.20) Insights to Understand the Shift: Jak zmienia się rynek, konsument i retail i co… -------------------------------------------------------------------------------- Title: ​​Konsumklima: Iran-Krieg drückt Verbraucherstimmung​ URL: https://develop.nielseniq.com/global/de/news-center/2026/konsumklima-iran-krieg-druckt-verbraucherstimmung/ Type: News Center Post Published: 2026-03-26T07:00:00+00:00 Modified: 2026-05-25T14:41:04+00:00 Description: ​​Konsumklima: Iran-Krieg drückt Verbraucherstimmung​ - NIQ: Nürnberg, 19. Dezember 2025 – Am. Jetzt entdecken. Content: Nürnberg, 26. März 2026 – Der Iran-Krieg belastet die Verbraucherstimmung. Der Konsumklima-Indikator sinkt den Erwartungen der Verbraucher nach für April 2026 auf -28,0 Punkte. Dies ist im Vergleich zum Vormonat (revidiert -24,8 Punkte) ein Minus von 3,2 Punkten. Während bei der Anschaffungsneigung und der Sparneigung in diesem Monat noch keine starken Effekte zu erkennen sind, trüben sich die Einkommenserwartungen infolge der Inflationsängste spürbar ein. Dies zeigen die aktuellen Ergebnisse des NIM Konsumklimas powered by GfK, das seit Oktober 2023 gemeinsam vom Nürnberg Institut für Marktentscheidungen (NIM), Gründer der GfK und NIQ/GfK herausgegeben wird. Deutlicher Rückgang der Einkommenserwartungen Die Einkommenserwartungen der Verbraucher, die seit Beginn des Jahres wieder im Plus lagen, gehen um 12,6 Punkte stark zurück und liegen wieder im pessimistischen Bereich (-6,3 Punkte). Diese Entwicklung dürfte zum einen von der deutlichen Eintrübung der Konjunkturerwartungen getrieben sein. Zum anderen führen die gestiegenen Energiepreise zu Inflationsängsten in der Bevölkerung, was die Preiserwartungen massiv steigen lässt.   Anschaffungsneigung und Sparneigung zeigen noch keine Effekte   Die Anschaffungsneigung bleibt davon in diesem Monat noch weitgehend unberührt und zeigt mit einem Stand von -10,9 Punkten nur moderate Verluste im Vergleich zum Vormonat. Und auch die Sparneigung, die im Februar einen neuen Höchststand seit 2008 erreichte, stabilisiert sich vorerst im März auf einem sehr hohen Niveau von 18,5 Punkten.    „Mit dem Rückgang auf -28 Punkte zeigt sich eine spürbare Eintrübung des Konsumklimas. Zwar reagieren die Anschaffungsneigung und die Sparneigung im Moment noch wenig auf die geopolitischen Ereignisse im Iran, aber die Verbraucher erwarten, dass die Inflation durch die gestiegenen Energiepreise wieder anzieht, und die wirtschaftliche Erholung erneut gebremst wird“, erklärt Rolf Bürkl, Head of Consumer… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/ja/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-03-26T02:21:32+00:00 Modified: 2026-05-06T14:30:15+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. 詳しくはこちら。 Content: ニールセンIQ　Strategic Analytics and Insights　プライバシー通知  本プライバシー通知（以下「本通知」といいます）は、2025年10月15日付で発効し、新規アンケート参加者に適用されます。  本調査へのご参加に同意いただき、ありがとうございます。当社のインサイトは、代表性のある一般消費者サンプルに基づき、当社のクライアント（例: メーカー、小売業者、メディア企業、非営利団体、政府機関）に、消費者が何を視聴し、何を聴き、何を購入しているかを理解するための情報を提供しています。本調査への皆さまのご協力は、企業が皆さまの行動や嗜好を理解することに役立ち、その結果として、より良い消費者向け製品やサービスの提供につながることが多々あります。  本プライバシー通知（以下「通知」）は、Nielsen Consumer LLC（以下「ニールセンIQ」「NIQ」「当社」）が、データ管理者として取得・処理する個人情報の取扱い方針および、お客様が保有する権利について明確に説明するものです。当社は、ウェブサイト、チャットボット（以下「プラットフォーム」）を通じたオンラインでのやりとりの他、対面や電話でのオフラインのやり取り、リクルート活動、並びに任意でご参加いただく各種調査（以下「調査」）を通じて、皆さまから個人情報を収集します。本通知では、皆さまのことを調査の「参加者」と呼びます。これらの調査への参加は常に任意です。  ニールセンIQは、こちら に記載された関連会社群（以下 「NIQグループ」）に属しています。本通知は、ニールセンIQが提供するその他の製品やサービス、または、皆さまが利用する可能性のある第三者の製品やサービスには適用されません。米国: 健康データに関しては、別途「Health Data Notice」が本通知を補足し、当社における健康データの取扱い方針を説明します。  本通知において「個人情報」とは、特定の個人を識別できる、または識別し得る情報を意味します。法律上、「個人データ」等の同義語が使用される場合もこれを含みます。  「要配慮個人情報」とは、個人の私的事項を明らかにする情報であり、漏えいした場合になりすましや詐欺、または個人に重大な不利益をもたらすおそれのあるものを指します。この用語には、適用される法令で定義する「特別カテゴリーの個人情報」など、これに類する用語も含まれます。  __________________________________________________________________________________________________________  個人情報の収集に関する通知  本「収集に関する通知」では、当社のプライバシー実務に関する主要な情報を提供します。すなわち、当社が収集する個人情報のカテゴリ、取得方法、共有・保持の方針、ならびにお客様が当社に対し情報の共有停止を指示する手段について説明します。  まず明確にしておきますが、当社はお客様の氏名、住所、またはその他の直接識別可能な情報を、マーケティングや営業目的のために使用することはありません。また、当社はお客様の識別情報を電話勧誘業者やマーケティング目的の第三者と共有することもありません。  当社は、調査を通じて、以下のカテゴリの個人情報（以下「調査データ」）を収集することがあります。  識別情報: 氏名、生年、電話番号、住所、電子メールアドレス、婚姻状況、年齢、世帯人数、または第三者サービス（例: Facebook、X（旧Twitter） ）を通じて調査に参加する場合に利用されるソーシャルメディアアカウント上のプロフィール情報。  行動・嗜好・商業データ  「行動データ」は、いつ・なぜ・どのように行動するかに関する情報であり、たとえば食料品をどれくらいの頻度で買い物するか、またパソコン、テレビ、インターネットをどの程度利用するかといった行動パターンを含みます。  「嗜好データ」は、購入する朝食用シリアル、視聴・聴取する番組や局、閲覧するウェブサイトなど、皆さまが選択する内容を意味します。  「商業データ」は、購入したり関心を示したり、フィードバックを提供した製品・サービスに関する情報、支払い方法や購買力、価格感度、さらには特定の製品・サービスに対する支払い意思などを含みます。  職業・雇用関連データ: 職業、業種、職位、所得水準、学歴など。  インターネットまたは電子ネットワーク活動データ: プラットフォーム上で閲覧したページ、その閲覧時間、フォーム入力情報、IPアドレス、プッシュ通知の設定状況、デバイス情報、OSとそのバージョン、ブラウザの種類と言語、そしてその他のCookie関連情報など。  おおよその位置情報: プラットフォームや調査へのアクセスにおける使用デバイスのIPアドレスに基づく都市、地域、国などの情報。  感覚・音声・電子・映像、またはこれらに類する相互作用データ: たとえば録音・録画されるフォーカスグループや対面・オンラインでのインタビューなどに参加した場合に取得される音声・映像データ、または写真や動画など、参加者が提出・アップロード・送信するコンテンツが該当します。  バイオメトリクスデータ: 一部の調査では、皆さまの明確な同意に基づき、ボタン操作、物体の操作、または動画・画像の閲覧をお願いする際に、ウェブカメラを利用して眼球の動きを測定（アイトラッキング）する場合があります。測定される眼球運動は自然なものであり、追加の操作や努力を必要としません。当社は、皆さまの顔の動画を記録したり、眼や顔の画像を撮影したりすることはありません。また、個々のアイトラッキングデータが第三者と共有されることもありません。適用される法域によっては、眼球運動が各国のプライバシー法においてバイオメトリクスデータとして扱われる場合があります。バイオメトリクスデータとは、個人のバイオメトリクス識別子に基づく一定の個人データを意味します。アイトラッキングデータ自体は特定の個人を識別するために使用できませんが、国によっては追加の法的保護の対象となることがあります。複数の参加者が同じコンテンツに接触した際の共通的な視聴パターンを分析する目的で眼球運動データを処理する場合、この処理は一部のプライバシー法上「バイオメトリクス認証」に該当する可能性があります。しかし、この処理は集計された統計的インサイトの生成に限定されており、個人に関する判断を行うことはありません。そのため、個人の権利や自由に不利益を及ぼしたり、個人に対して悪影響を与えることはありません。皆さまのアイトラッキングデータは、アクセスが制限された安全なサーバーに収集・保管されます。データは匿名化された参加者コードと関連付けられ、識別可能な個人情報とは分離して保存されます。生体データは、調査参加の完了後、合理的な期間内（ただし完了日から最長 12 か月以内）に恒久的に削除されます。生体データが個人単位でクライアントまたは第三者に提供されることはありません。クライアントには集計された統計レポートのみが提供されます。  要配慮個人情報: 政治的意見、宗教的・哲学的信条、食事制限、喫煙や電子たばこの使用など、調査の回答中に明らかにされる可能性のある情報。  保護対象分類特性（米国の州法または連邦法に基づく）: たとえば調査への回答に含まれた場合の年齢、人種、性別、性的指向、婚姻状況などが該当します  推定データ: 上記の個人情報カテゴリに基づき、特定の製品やサービスの購入に対する興味について導かれる推定。  財務情報: 調査へのご参加に対する謝礼をお支払いするため、当社または当社が任命したデータ処理者は、皆さまの銀行口座情報の提供をお願いする場合があります。  皆さまを直接識別できる個人データがターゲティングや販売目的に利用されることはありません。またそのような利用をクライアントに許可することもありませんのでご安心ください。米国の参加者向け: 当社は、適用される米国法に定義される「販売」または「共有」に該当する形で、一部のデータを第三者に提供する場合があります。当社は通常、電子商取引企業、投資会社、消費者向けブランド、メディア企業、データ仲介業者などのクライアントに対し、仮名化または集計されたデータのみを提供します（たとえば、皆さまが音声または映像によるフィードバックをクライアントと共有することに同意された場合など、収集時点で別途説明がある場合を除きます）。また、未成年者（各地域で定められる成年年齢未満の個人）に関する集計情報を、適用法に定める「販売」または「共有」に該当する形で第三者に提供する場合は、必ず事前に保護者の同意を取得します。  プライバシー権: 適用される法令に基づき、皆さまはご自身の調査データに関して一定の権利を有しており、当社によるデータの処理や販売について、いつでもオプトアウトしたり、同意を撤回したりすることができます。これらの権利を行使するには、Your Privacy Rightsにアクセスしてください。また、プライバシーに関する選択をブラウザが自動的に送信する仕組み（例: Global Privacy Control、以下 “GPC” ）を有効にすることもできます。法令により義務付けられている場合、当社は GPCシグナルを、ウェブサイト経由で出された販売のオプトアウト要求として扱います。  データの保存期間: 当社は、本通知に記載された目的を達成するため、または法的義務の遵守、紛争の解決、契約の履行のために必要な範囲で、皆さまの調査データを合理的に必要な期間保持します。当社のデータ保存期間は、調査参加者やプラットフォーム利用者との関係性、データの性質および機微性、また当社の事業提供・改善のために合理的に必要かつ相当と判断される範囲など、複数の要素を考慮して設定されています。法令上の要件を踏まえた上で、保存期間は、皆さま、クライアント、または第三者パネルの運営者から皆さまの個人情報の削除が要求された場合、あるいは当社がデータを識別子の削除により集計化、匿名化、または非識別化した場合に、変更されることがあります。  個人情報の収集および利用方法  当社は、以下のような個人情報を収集します。 (a) 皆さまから直接ご提供いただくもの (b) 当社プラットフォームを利用する際に自動的に収集されるもの (c) 第三者から提供されるもの   皆さまから直接提供いただく情報  当社は主に、調査データをクライアント向けのさまざまな市場調査報告書を作成するために処理します。具体的には、人口統計データ（人口の特徴に関する統計的情報）、行動データ、嗜好データ、その他ご提供いただいたデータを活用し、企業が以下の内容を理解するのに役立てています。 • 消費者が製品にどのように反応するか • 製品が市場で成功する可能性 • 製品に改善や改良の余地があるかどうか • 製品の最適なマーケティング方法や、消費者と効果的にコミュニケーションをとる方法  当社が皆さまから直接ご提供いただいたデータを処理する法的根拠は、皆さまの同意です。この同意には、たとえばソーシャルメディアを通じて参加登録を行う場合、Cookie設定を選択する場合、または調査の中で写真・録音・要配慮個人情報を共有いただく場合などが含まれます。これらの個人情報は、当社の事業運営や商業的な目的のために、以下の目的で利用されます。  調査・プラットフォーム・製品・サービスおよび事業の運営・維持・改善  クライアント向けの報告書、オーディエンス分析、販売予測の作成（モデル化データを含む） モデル化データとは、人口統計および行動特性（例: 性別、年齢、購買習慣）に基づき、類似する人々がどのような製品を購入しそうかを予測する推計データをいいます。  これらの報告書は、小売販売の測定および分析、製品の広告・マーケティング戦略およびツール、キャンペーン効果測定、消費者の嗜好および需要、製品のイノベーションおよび開発、購買決定・購買履歴・購買行動、競合および市場分析、ならびにサプライチェーン管理に関するものです。  当社の分析およびインサイトとともに、クライアントや製品固有の報告書を作成し、提供するため。  ビデオ調査に参加する場合、当社はお客様の映像・音声・画像をクライアントに共有することがあります。この際、クライアントは契約上、社内での市場調査のためのみに使用し、目的達成後に削除する義務を負います。  人工知能（AI）技術を用いることもある合成調査を作成・分析するため。  当社は、さまざまな属性のグループが想定シナリオにどのように反応するかをAIでシミュレーションし、従来の調査手法を通じて最適な選択肢を検証することがあります。別途その旨をご案内する場合を除き、当社は通常、皆さまの調査データを用いて第三者がAI技術を学習させることを許可していません。  クライアントが実施する広告キャンペーンの効果を測定するため。  参加者である皆さまが、ダイレクトマーケティングや販売目的のターゲティングを受けることがないようにするため。  分析、インサイトの提供、製品開発、ならびに市場動向および／または市場調査のため。  自動的に収集される情報  当社および当社のサービスプロバイダーは、調査、プラットフォーム、ならびに業務運営に関連して、Cookieその他のトラッキング技術を使用して情報を自動的に収集することがあります。当社は、Cookie、タグ、SDK、スクリプトなどの技術を用いて、プラットフォーム利用状況を把握します。これには、ブラウザやデバイスに関する情報、おおよその位置情報、閲覧したページや閲覧時間、アクセス履歴などが含まれます。当社が自動的に収集するデータを処理する法的根拠は、当社の正当な利益に基づきます。当社は、市場調査会社およびプラットフォーム運営者として、調査品質の維持、不正検知、事業の遂行・保護、ならびにサービス提供の最適化を目的としてデータを処理します。非必須Cookieデータについては、皆さまの同意に基づいて処理されます。  これらの技術は、ブラウザやデバイスに情報をアクセス・保存し、ユーザーの識別、サイト内のナビゲーション効率化、設定の記憶、ならびに当社プラットフォームのセキュリティおよび機能性の向上のために利用されます。  Cookieおよびトラッキング技術に関する詳細は、各プラットフォームの ”Cookie Notice” をご参照ください。Cookie設定は、Cookieバナー上の および プラットフォーム下部にある 「Your Cookie Choices」 から変更できます。  第三者から提供される情報  当社は、必要に応じて、皆さまにご提供いただくデータを他の情報源から取得したデータと統合し、本通知に記載された目的のみに利用することがあります。このようなデータ処理は、高品質な調査の回答を維持するという市場調査会社としての正当な利益に基づき、また必要に応じて皆さまの同意を得て行われます。  「第三者パネル」のメンバーとして皆さまが当社の調査に招待されている場合、当社は通常、皆さまの氏名や連絡先情報など、直接識別できる情報を受け取りません。その代わり、個別識別番号のみを受け取り、第三者パネルとの紐づけに使用します。この番号は、特定の調査票や回答内容に関して確認が必要な場合や、当社のような企業が提供する調査への参加意思を確認する際に参照します。  当社は、調査参加者のリクルートやアンケート画面のプログラミングを第三者に委託することがあります。また、ライブ会話や録音・録画を行う第三者のオンラインプラットフォームを利用する場合があります。この場合、参加者はパネルベンダーが提供するプライバシー通知にも従う必要があります。  クライアントから参加者の連絡先情報を直接ご提供いただくことがあります。クライアントから皆さまのご連絡先の提供を受けた場合、当該データの管理主体は引き続きクライアントです。当社は、この連絡先情報（さらに、特別なケースでは、当該調査の過程で参加者から収集されたデータ）について、クライアントからの指示に厳格に従い、サービス提供者（データ処理者）として取り扱います。  個人情報のその他の利用  当社は、上記で説明した利用目的に加え、適用法で認められる範囲で、本通知で定める目的のために、あらゆる情報源から取得した個人情報を、以下の商業上および事業上の目的のために利用します。  ボット、電話、メール、メッセージ、郵送などを通じて皆さまと連絡を取り、皆さまからのお問い合わせに回答し、回答内容を確認または明確化し、調査に関する情報やポリシー更新をお送りしたり、追加の調査への参加をご案内するため。  調査を管理し、参加資格を評価するため。  当社の調査、プラットフォーム、製品、サービスおよび事業の安全性を監視・保護・維持するため。  適用される法令・規制を遵守し、個人情報に関する法的な要求に対応するため。  企業再編、売却、その他の事業取引を実行する際に、当社が保有する情報が移転資産の一部となる場合、または当該取引に関連する場合のため。  当社や他の方々の権利、プライバシー、安全、財産を保護するため。  収集時点で説明されたその他の目的、または皆さまの同意に基づく目的を達成するため。  このようなデータ処理は、法的義務を遵守するための法的必要性や、高品質な調査の回答を維持して当社の事業を遂行・保護するという市場調査会社としての正当な利益に基づき、また必要に応じて皆さまの同意を得て行われます。   個人情報の開示方法  当社は、以下に記載する目的のために適用法に従い個人情報を開示することがあります。  クライアントおよび他の市場調査会社 参加者の調査データやその派生データを、一部のクライアントまたは他社に提供することがあります。他社（パネル運営者）が運営するパネルに登録し、その後ニールセンIQの調査の参加者に選ばれた場合、当社は、調査完了の確認のためにパネル運営者へ情報を提供することがあります。また、オンライン調査の場合には、重複排除・品質確認を目的として、必要に応じて参加者のIPアドレスをパネル運営者と共有することがあります。  グループ内の関連会社 関連会社（親会社およびその子会社で構成されるNIQグループ）に対して、当社は、業務サポート、共同研究開発の取り組み、リスク管理、ならびに運用方針の一貫性を担保するためにデータを提供しています。たとえば、他国の関連会社がバックエンド業務を支援したり、データシステムをホストしたり、お住まいの地域に応じて皆さまからのご質問を最とも適した関連会社に振り分けたりする場合があります。  サービスプロバイダー 当社は、業務・専門・技術サポートを提供したり、当社に変わって各種業務を実施するサービスプロバイダーにデータを開示することがあります。たとえばウェブサイトやアプリケーションのホスティング、データマッチングを提供する企業などが該当します。また、調査対象者のリクルート、報酬やインセンティブの提供、製品開発目的などのために、サービスプロバイダーと連携する場合があります。  特定の状況において、当社は以下の主体に、皆さまの個人情報の各カテゴリを開示する場合があります。  政府・規制当局 当社は、法令遵守または法的要請に基づき、政府機関または法執行当局へ個人情報を開示する場合があります（皆さまの居住国以外の法域からの要請を含みます）。  企業再編・取引関連の第三者 事業再編、合併、売却、合弁、譲渡、移転、または当社の事業・資産・株式の全部または一部のその他の処分（破産手続き等を含む）が行われる場合、取得企業者その助言者などの第三者に、皆さまの個人情報を開示または移転することがあります。  その他の第三者 皆さまの指示または同意に基づき、個人情報を第三者に開示する場合があります。また、以下の目的で必要または適切と判断される場合にも個人情報を開示することがあります。 (a) 適用される法令を遵守するため (b) 当社の利用規約の遂行または執行のため (c) 当社の業務の保護及び監査のため (d) 当社または皆さま、もしくはその他の個人の権利、プライバシー、安全、財産を保護するため (e) 当社が利用可能な救済手段を追求するため、または当社が被りうる被害を最小限にとどめるため  また、必要に応じて、個人情報をほかの目的で開示する場合があり、その際には情報の収集時または開示前に、その理由を説明します。  当社は、個人情報の開示に際し、契約上および技術的・組織的措置を講じ、受領者が本通知に適合した目的のみに利用するよう制限します。  適用法で認められる範囲で、当社は個人情報を非識別化、匿名化または集計処理し、使用されるデータから皆さまを再識別できる合理的可能性がない状態に加工することがあります。このように非識別化されたデータは、もはや個人情報とはみなされません。一度非識別化を行った後、当社は再識別を試みることはありません。また、厳格な技術的・組織的管理措置および契約上の措置を実施し、第三者にも同様の再識別禁止義務を課すことで、再識別されることがないよう対策を講じています。当社による非識別化・匿名化・集計処理された情報の利用および開示については、本通知の適用対象とはなりません。  自動処理・プロファイリングおよびAI利用  当社は、アンケート運営において自動化された処理プロセスを使用する場合があります。これには、参加者情報の推定やスクリーニング質問によるサンプル構成の調整が含まれます。たとえば、特定の社会人口学的属性（性別、年齢層、地域など）が既に十分に代表されている場合、当該グループの参加者は調査対象外となることがあります。これらの処理は、公平かつ非差別的な方法で実施され、法律上または同等の重要な影響を与える決定（例: 雇用の可否等の判断）には用いられません。  当社の自動処理は、生成型人工知能（AI）や大規模言語モデル（LLM）を統合し、調査回答の処理・分析・ようやくを効率化し、主要テーマの抽出を支援します。また、個人が特定されないように集約化したデータを用いて、AI技術やLLMを学習させることがありますが、個々の回答が特定されることはありません。これらのモデルは、消費者の反応を予測し、新しいアイデアの検証やターゲットリサーチの設計を支援し、大規模調査を繰り返し実施する必要性を軽減し、人間による関与を維持します。  当社はAI技術および機械学習を責任ある・倫理的かつ安全な方法で適用することに強くコミットしており、これらを当社の事業・調査・プラットフォームの高度化と進化のために活用しています。また、AIが支援するすべての分析については、人間のチームがレビューを行い、その正確性と公平性を確保しています。AI を用いたあらゆるデータ処理は、データ最小化および透明性を含むデータ保護原則に従って実施されます。また、当社による AI の導入および利用は、適用される法令および NIQ’s AI Safety Policies and Guiding Principles（NIQ の AI 安全性に関する方針および指針）に基づいて管理されています。  データ利用の同意および金銭的報酬  データへのアクセス許可と調査への参加 本通知への同意および調査前または調査時に必要な同意を提供することにより、皆さまは当社に個人情報へアクセスし処理することを認可するものとします。参加は任意であり、皆さまは当社によりデータ処理について、いつでもオプトアウトしたり、同意を撤回したりすることができます。ただし、個人情報にアクセスできない場合、当社から調査のご案内を差し上げられないことや、報酬・インセンティブの対象外となることがあります。  当社は、主として皆さまの同意および自主的な参加に基づいて個人情報を処理します。調査に参加することで、皆さまのデータは、広範な参加者統計を作成するためのデータ群に組み込まれます。これらの統計は、多様な企業によって、価格設定、広告、販売戦略や商品企画などの重要な事業判断に広く活用されます。  報酬に関する通知: あなたの声は重要です — ご協力に感謝いたします。  あなたのご意見はもちろん、個人情報も大切なものです。そのため当社では、調査へのご参加に対する感謝の気持ちとして、報酬やインセンティブを提供する場合があります。通常、これらの報酬は第三者パネル運営者を通じて管理されますが、当社が直接管理・支払いを行う場合には、以下の事項が適用されます。  アンケートに参加しフィードバックをご提供いただくことで、皆さまは、買い物週間から個人の嗜好まで、人々が何を求めているのかを当社がより深く理解する手助けをしてくださっています。こうした理解は、既存製品の改善や新製品の開発、さらにはクライアントとの関係強化にもつながっています。  当社は、皆さまの個人情報そのものに金銭的価値を付与しているわけではありませんが、データ収集やインセンティブ運営にかかるコストと、皆さまのご意見がもたらす価値とのバランスを踏まえて報酬を設定されます。報酬額は調査内容や地域により異なることがありますが、皆さまからのご貢献には常に感謝しています。  私たちの成長にご協力いただき、そしてそのお礼をお届けする機会をくださり、ありがとうございます。  オプトイン同意: 　当社は、皆さま（調査参加者）を調査にご招待し、一部の調査では、回答を完了すると報酬やインセンティブを受け取ることができます  同意の撤回: 　調査参加者は、ブラウザを閉じる、または調査を送信しないことでいつでも同意を撤回できます。  プライバシー権と選択肢  重要: 皆さまが第三者パネルのメンバーとして調査に参加されている場合、当社は通常、氏名やメールアドレスなどの識別情報を受け取らないため、これらによって皆さまを特定できない可能性が高いです。そのため、調査データに関するプライバシー権を行使する際は、パネル運営者にご連絡ください。パネル運営者は、皆さまに割り当てられた識別番号を用いて仮名化された形でリクエストを当社に送信でき、これにより当社が皆さまの調査データを特定し、権利行使のご要請に対応することが可能になります。  Nielsen Consumer LLC または調査冒頭で特定された NIQグループの会社が、皆さまから取得した、または皆さまに関する個人情報のデータ管理者となります。当社の調査への参加は常に任意であり、要求されたデータを提供するかどうか、また調査からいつでも離脱するかどうかは、皆さまご自身が選択できます。なお、参加を終了された場合でも、当社は、参加期間中に収集したデータについては引き続き処理を行います。  適用される法令に基づき（一定の例外が認められる場合を含みます）、皆さまにはご自身の個人情報に関して、以下の権利を有する場合があります。  ご自身の個人情報へアクセスする権利（持ち運び可能な形式のコピーも含む）: 当社が保持する個人情報の内容および利用目的を記載したプライバシーレポートを請求することができます。ただし、対応が不可能である場合や、過度の負担を伴う場合には、当社が対応できないことがあります。さらに、一定の条件の下で、当社が保持する個人情報の他の組織への転送、または皆さまご自身への直接転送を請求することができます。なお、「知る権利」やアクセス請求への対応は、12か月間に2回を超えて応答する義務を負わない場合があります。  第三者提供先の一覧を請求する権利: 第三者提供先の一覧を請求することができます。ただし、当社は NIQ グループのクライアント名やその他の営業秘密について、開示する義務を負いません。  訂正や修正する権利: 当社が保持する不正確な個人情報について、適切な本人確認を経たうえで、訂正または修正を求めることができます。  削除する権利: 法令上の例外を除き、当社が保持する個人情報の削除を求めることができます。ただし、データを削除するためには、調査アカウントもあわせて削除しなければならない場合があります。  処理を制限する権利: 一定の条件の下で、当社による個人情報の処理を制限するよう求めることができます。これには、要配慮個人情報の利用や開示の制限を求める権利も含まれます。  処理の異議を申し立てる権利: 当社の正当な利益に基づく処理について、一定の条件の下で異議を申し立てることができます。この場合、当社は、皆さまの利益よりも優先される正当な理由を当社が示せる場合、または法的請求の確立・行使・防御に必要な場合を除き、当社は皆さまの個人情報の処理を継続しません。  「販売」または「共有」、および適用法で定義されるターゲティング広告に対するオプトアウトの権利: 法令で定義される「販売」や「共有」、またターゲティング広告の目的での個人情報の利用について、オプトアウトすることができます。なお、当社は皆さまの個人情報をターゲティング広告のために利用することはなく、クライアントにもそのような利用を許可していません。  また、GPC を通じて送信されたリクエストについては、当社はそのブラウザに紐づく個人情報および当社が当該ブラウザと関連付けている消費者プロファイルに対する販売または共有のオプトアウト要求として有効なものとして取り扱います。複数のブラウザやブラウザプロファイルを使用されている場合は、各ブラウザまたはプロファイルごとに GPC シグナルを有効にする必要があります。  自動化された処理のみに基づく決定（プロファイリングを含み、法的効果を生じさせるか、または同様に重大な影響を及ぼすもの）に対するオプトアウトの権利: このような自動処理に基づく決定について、処理を拒否することができます。なお、当社はこれらの目的で皆さまの個人情報を処理することはありません。  同意を撤回する権利: 当社が同意を法的根拠として処理を行っている場合、皆さまはいつでも同意を撤回することができ、その撤回は将来に向けて効力を持ちます。  代理人を指定する権利: 法的に権限を付与した代理人を通じて、個人情報に関する各種請求を行うことができます。代理人は、皆さまが代理行為を許可したことを示す、署名入りの書面を提示するよう求められることがあります。  代理人への権限付与は書面によって行う必要があり、その書面には、代理人の氏名（または名称）および代理人が行うことを許可されたリクエストの内容を明示し、署名がなされていなければなりません。代理人は、当該リクエストに、この書面のコピーまたは有効な委任状のコピーを添付する必要があります。NIQ グループは、代理人がそのようなリクエストを行う権限を有していることを確認するために、ご本人に直接確認を求める権利、またはご本人を識別するために必要な追加情報を要求する権利を留保します。  苦情を申し立てる権利: 適用されるデータ保護法に違反している疑いがある場合、当社の決定に対して異議を申し立てることができます。また、米国内の場合はお住まいの州の司法長官や、その他の監督当局に苦情を申し立てることもできます。  私たちは、皆さまがご自身の権利を行使できるよう、適切な支援と配慮をもって対応します。上記の権利はいつでも、当社ウェブサイトの Your Privacy Rights からご請求いただくか、 connect.privacy@nielseniq.com まで電子メールでご連絡いただくことで行使できます。  当社は、お寄せいただいたリクエストに対応する前に、過去の当社とのやり取りに関するいくつかの質問を行うなどして、皆さまの本人確認を行う場合があります。また、適用される法令で定められた期限内での対応に努め、追加の時間が必要となる場合には、その旨をお知らせします。皆さまのプライバシー権が侵害されたとお考えの場合は、当社または監督機関にご連絡ください。なお、オプトアウトのリクエストを除き、皆さまの本人確認（または代理人が行う場合は代理権の確認）ができない場合、または当社が保有する個人情報が皆さまに関連するものであることを確認できない場合には、当社は、リクエストに応じられないことがあります。  当社は、これらの権利行使に対して差別的取扱いを行いません。  個人情報の国外移転  当社は国際的に事業を展開しているため、皆さまの個人情報を、居住国以外に所在するNIQグループ会社や、十分なデータ保護水準を有しない可能性のある第三国の第三者に転送する場合があります。このような移転に伴い、個人の権利行使が困難になる、追加の処理に対する管理が及ばなくなる、または国家当局によるアクセスの可能性が生じることがあります。  NIQグループ内では、社内データ転送契約を締結しており、その中で欧州委員会の標準契約条項（SCC）などの適切な移転メカニズムと、追加的な技術的・組織的保護措置を導入しています。これにより、第三国へ個人情報を移転する際にも、十分な保護水準が確保されるようにしています。  第三国の受領者に皆さまの個人情報を移転する場合、当社は、皆さまの法域で認められている適切な保護措置（例: 欧州委員会の標準契約条項（SCC）の締結、または事業パートナーによる拘束的企業準則（BCR）の適用）および必要に応じて補完的な措置を講じることで、個人情報が適切に保護されるよう確保します。当社が採用している移転メカニズムの写しをご希望の場合は、当社までお問い合わせください。   児童の個人情報  当社は、児童（未成年者）のプライバシーを保護することの重要性を認識しており、適用される法令および市場調査業界の行動規範に従って必要な場合を除き、保護者の同意なしに未成年者から個人情報を収集または保持することはありません。  当社の調査が児童を対象とする場合には、未成年の参加者が調査に参加することがあり、その場合は本通知のすべての規定が、児童（最高18歳まで）に関する個人情報にも適用されます。また、適切な同意を得ずに児童の情報を取得したことが判明した場合、当社は速やかに当該情報を削除するか、または適用法に従って必要な措置を講じます。法令で定義される販売または共有に該当する形で未成年者に関する仮名化された情報を提供するのは、保護者の同意があるときに限ります。  データセキュリティおよび外部リンク  当社は、個人情報の機密性・完全性・可用性を確保するため、管理的・物理的・技術的保護措置を実施しています。ただし、インターネット上の通信は完全な安全性を保証できないため、情報送信には一定のリスクが伴います。  当社プラットフォームには、第三者のウェブサイトまたはサービスへのリンクが含まれる場合があります。これらは当社の管理下にはなく、それぞれ独自のプライバシーポリシーが適用されます。当社は、第三者サイトの運用について責任を負いません。各社の取扱いについて詳しく知るために、それぞれのプライバシー情報をご確認いただくことをお勧めします。  改訂と通知  当社は、調査の進化・変更、法令上の要件、または当社の事業慣行の変更に対応するため、本通知の内容をいつでも変更・修正・追加・削除する権利を有します。改訂が行われた場合、改訂後の通知は、当社プラットフォームおよび調査上に掲載されます。改訂後に当社プラットフォームを継続利用したり調査に参加したりすることで、皆さまは当該変更を承諾したものとみなされます。なお、本通知に重要な変更が加えられた場合には、適切な方法で皆様に通知するとともに、本通知冒頭の日付を更新します。  お問い合わせ先  本通知の内容、当社のプライバシー実務および個人情報の保護、または本通知で説明している皆さまのプライバシー権や選択肢に関してご質問やご懸念がある場合は、以下の方法で当社までご連絡ください。  Privacy Rights Webform ウェブフォーム Your Privacy Rights Email 電子メール connect.privacy@nielseniq.com Data Controller データ管理者 Nielsen Consumer LLC または皆さまの調査の中で別途指定されている名称 US Postal Mail 郵送（米国） NielsenIQ, 200 W Jackson Blvd, Chicago, IL 60606,  USA,  Attn: Legal Dept. EU Postal Mail 郵送（EU） NielsenIQ, 3-5 Sophie-Germain-Str, Nuremberg 90443,  Germany,  Attn: Legal Dept. Data Protection Officer データ保護オフィサー HewardMills Ltd., 77 Farringdon Road, London, EC1M 3JU,  United Kingdom Attn: NIQ Privacy niq@hewardmills.com  Translations are provided as additional resources to increase accessibility, however, please note that the official document for reference… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/mr/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-03-26T02:19:05+00:00 Modified: 2026-05-06T14:32:52+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. 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Content: NIQ स्ट्रॅटेजिक अ‍ॅनालिटिक्स अँड इनसाइट्स गोपनीयता सूचना  ही गोपनीयता सूचना नवीन सर्वेक्षण सहभागींसाठी १६ जानेवारी २०२६ पासून लागू आहे.  आमच्या बाजार संशोधन अभ्यासात सहभागी होण्यास सहमती दिल्याबद्दल धन्यवाद. दशके भर, NielsenIQ ने बाजार आणि ग्राहक अंतर्दृष्टी संशोधनासाठी जागतिक मानक स्थापित केले आहे. आमच्या अंतर्दृष्टी लोकसंख्येच्या प्रतिनिधी नमुन्यांवर आधारित आहेत आणि आमच्या ग्राहकांना (उदा. उत्पादक, किरकोळ विक्रेते, मीडिया कंपन्या, ना-नफा संस्था आणि सरकार) ग्राहक काय पाहतात, काय ऐकतात आणि काय खरेदी करतात हे जाणून घेण्यास मदत करतात. या अभ्यासातील तुमची सहभाग कंपन्यांना तुमच्या वर्तन आणि पसंतींना समजून घेण्यास मदत करते, ज्यामुळे त्यांना अनेकदा उत्तम ग्राहक उत्पादने आणि सेवा प्रदान करण्यात मदत होते.    ही गोपनीयता सूचना ("सूचना") वर्णन करते की डेटा नियंत्रक म्हणून Nielsen Consumer LLC ("NielsenIQ," "NIQ," "आम्ही," किंवा "आम्हाला") आम्ही गोळा केलेली वैयक्तिक माहिती कशी हाताळते आणि या माहितीवर आपल्याला असलेल्या अधिकारांबद्दल. आम्ही आमच्या वेबसाइट्स किंवा चॅटबॉट्स ("आमचे प्लॅटफॉर्म्स") द्वारे, प्रत्यक्ष भेटून किंवा फोनवर आमच्याशी होणाऱ्या तुमच्या ऑनलाइन आणि ऑफलाइन संवादातून, भरती प्रयत्नांच्या भाग म्हणून आणि आमच्या कोणत्याही सर्वेक्षण अभ्यासात ("सर्वेक्षण") तुमच्या स्वैच्छिक सहभागाद्वारे डेटा गोळा करतो. या संपूर्ण सूचनेत, आम्ही तुम्हाला सर्वेक्षण "सहभागी" म्हणून संबोधतो. आमच्या सर्वेक्षणांमध्ये सहभागी होणे नेहमीच स्वैच्छिक असते.  NIQ येथे सूचीबद्ध कंपन्यांच्या गटात येते, ज्या एकत्रितपणे "NIQ ग्रुप" तयार करतात. ही सूचना NielsenIQ च्या मालकीच्या इतर कोणत्याही उत्पादन किंवा सेवेवर किंवा आपण संवाद साधू… -------------------------------------------------------------------------------- Title: Strategic Analytics & Insights Privacy Notice URL: https://develop.nielseniq.com/global/gu/legal/strategic-analytics-insights-privacy-notice/ Type: Legal Page Published: 2026-03-26T02:16:40+00:00 Modified: 2026-05-06T14:27:44+00:00 Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. 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Content: NIQ સ્ટ્રેટેજિક એનાલિટિક્સ એન્ડ ઇન્સાઇટ્સ ગોપનીયતા સૂચના  આ ગોપનીયતા સૂચના નવા સર્વે ભાગીદારો માટે લાગુ પડે છે અને તેની અસરકારક તારીખ 16 જાન્યુઆરી, 2026 છે.  અમારા બજાર સંશોધન અભ્યાસમાં ભાગ લેવા માટે સંમત થવા બદલ આભાર. દાયકાઓથી, NielsenIQ એ બજાર અને ગ્રાહક સમજણ સંશોધન માટે વૈશ્વિક ધોરણ સ્થાપિત કર્યું છે. અમારી સમજણો વસ્તીના પ્રતિનિધિ નમૂનાઓ પર આધારિત છે અને અમારા ક્લાયન્ટોને (જેમ કે, ઉત્પાદકો, રિટેલર્સ, મીડિયા કંપનીઓ, ગેરલાભકારી સંસ્થાઓ અને સરકારો) ગ્રાહકો શું જુએ છે, શું સાંભળે છે, અને શું ખરીદે છે તે અંગે જાણવા માટે મદદ કરે છે. આ અભ્યાસમાં તમારો સહભાગિપણું કંપનીઓને તમારા વર્તન અને પસંદગીઓને સમજવામાં મદદ કરે છે, જે ઘણીવાર તેમને વધુ સારા ગ્રાહક ઉત્પાદનો અને સેવાઓ પ્રદાન કરવામાં મદદ કરે છે.    આ ગોપનીયતા સૂચના ("સૂચના") વર્ણવે છે કે ડેટા નિયંત્રક તરીકે, Nielsen Consumer LLC ("NielsenIQ," "NIQ," "અમે," અથવા "અમને") અમે એકત્રિત કરેલી વ્યક્તિગત માહિતીને કેવી રીતે સંભાળે છે અને આ માહિતી પર તમને કયા અધિકારો હોઈ શકે છે. અમે અમારી વેબસાઇટ્સ અથવા ચેટબોટ્સ ("અમારા પ્લેટફોર્મ્સ") દ્વારા, વ્યક્તિગત રીતે, અથવા ફોન દ્વારા, ભરતી પ્રયાસોના ભાગરૂપે અને અમારા કોઈપણ સર્વે અભ્યાસોમાં ("સર્વેક્ષણો") તમારા સ્વૈચ્છિક ભાગીદારી દ્વારા તમારા સાથેની અમારી ઑનલાઇન અને ઑફલાઇન ક્રિયાપ્રતિક્રિયાઓ દ્વારા ડેટા એકત્રિત કરીએ છીએ. આ સંપૂર્ણ સૂચનામાં, અમે તમને સર્વે "ભાગીદાર" તરીકે સંદર્ભિત કરીએ છીએ. અમારા સર્વેક્ષણોમાં ભાગ લેવું હંમેશા… -------------------------------------------------------------------------------- Title: Grow Your Market Share with Comprehensive Market Analysis URL: https://develop.nielseniq.com/global/ja/solutions/market-measurement/ Type: Solution Published: 2026-03-26T02:07:41+00:00 Modified: 2026-06-04T17:13:05+00:00 Description: Enhance market share with data-driven market analysis. NielsenIQ delivers precise insights to help businesses grow across industries. Content: 市場測定 カテゴリー、チャネル、グローバル市場全体のパフォーマンスを把握し、ビジネスと市場シェアを拡大しましょう。 以下から業種を選択し、弊社の専門家にご相談ください。 FMCG & その他 耐久消費財 ソリューション/ 市場測定 ソリューション お問い合わせ 成功するブランドや小売企業は、課題や機会から次の大きな動きまで、全体像を理解しています。世界最大のコンシューマー・インテリジェンス・プロバイダーであるGfKは、店頭、オンライン、そして世界各地の市場に関する明確なFull View™（フルビュー）を提供することで、お客様の全体像の把握と成長をサポートします。 NIQとGfKの統合により、当社の市場測定ソリューションは、CPGおよびハイテク・耐久消費財の分野において、他の追随を許さないグローバルなカバレッジを提供します。消費者がどこで買い物をし、どのようなメディアを消費し、どのようなキーワードで検索しているのかを包括的に把握することで、トレンドを理解し、市場シェアの拡大が現在どこで起こっているのか、また明日どこで新たなビジネスチャンスを見出すべきなのかを正確に特定するための貴重な市場分析が可能になります。 当社の市場測定ソリューションと専門知識により、パフォーマンスを理解し、実行可能な市場分析によってプランニングを改善し、ビジネスの成長戦略を最適化する方法について、詳細をご覧ください。 市場測定ソリューション オムニチャネルコマース 製品、カテゴリー、ブランド、小売業者、競合他社のパフォーマンスに関する詳細な洞察にアクセスし、市場シェア戦略の改善を支援します。 クリック 成長戦略 データ主導の市場分析を通じて、国や地域全体でブランドやカテゴリーに何が起きているかを評価し、他市場での拡大機会を特定します。 クリック 市場動向 市場シェア、製品、検索データの詳細なインサイトにより、消費者トレンドを先取りし、その動向を追跡します。 クリック エージェンティック・コマース AI駆動型およびエージェント型コマースが、商品発見、購買意思決定、そして実世界でのパフォーマンスに与える影響を理解し、測定し、検証します。 クリック なぜNIQなのか 90カ国 世界有数の消費者情報プロバイダーであり、世界の消費支出720億ドルを測定しています。 21.300万店舗 1,400以上のカテゴリーにまたがる1億6,200万もの商品を把握し、コード化し、管理しています。 82,000のオンライン加盟店 毎日600億のデータポイントを収集し、1,500以上の属性を追跡して、オムニチャネルのインサイトを提供しています。 500万人のパネリスト 匿名化されたパッシブな方法で、電子レシートのデータを徹底的に収集します。 ケーススタディ 新製品の立ち上げから1ヶ月で140万ドル - ゴールデンモンキーのストーリー パートナーになろう 注目のプロダクト 小売測定サービス（RMS） 包括的なCPG市場測定ソリューションで、小売およびe-tail市場におけるパフォーマンスとトレンドデータを信頼しましょう。 今すぐソリューションを導入しましょう 注目のプロダクト gfknewronマーケットで適切な機会を創出。 gfknewronの製品ポートフォリオ分析と戦略ツールで、技術・耐久消費財ビジネスを強化しましょう。 今すぐソリューションを導入しましょう NIQプロダクト検索 革新的な製品ラインアップをご覧いただき、Full View™の可能性を引き出しましょう 詳細を見る -------------------------------------------------------------------------------- Title: NIQ Sessions 2026 Peru URL: https://develop.nielseniq.com/global/es/events/2026/niq-sessions-2026-peru/ Type: Event Published: 2026-03-25T22:08:47+00:00 Modified: 2026-05-25T16:25:57+00:00 Description: NIQ Sessions 2026 Peru - NIQ: Acompáñanos en NIQ Sessions: El rol de la proximidad en el consumo, un. Descúbrelo. Content: Fotografías del evento Acerca del evento NIQ Sessions: El rol de la proximidad en el consumo, un espacio diseñado para entender el presente del consumo y tomar decisiones que construyan el crecimiento futuro. Hoy, Perú muestra bases macroeconómicas sólidas, con un crecimiento del PBI proyectado, inflación controlada y un consumo que vuelve a activarse. Sin embargo, los datos son claros: el crecimiento ya no es automático. El consumidor peruano es más racional, optimiza cada compra y prioriza el valor, la accesibilidad y la conveniencia. Entender estos cambios no es opcional, es clave para ganar en el mercado. En este evento compartimos insights exclusivos que revelan cómo están evolucionando las categorías FMCG, qué canales están liderando el crecimiento —como discounters y conveniencia— y cómo los diferentes niveles socioeconómicos están redefiniendo sus decisiones de compra. Hablar con un especialista Soluciones para cada necesidad NielsenIQ para PyMEs Responde a preguntas como: ¿Cuáles son las tendencias en mi categoría? ¿Qué canales funcionan realmente para mi producto? ¿El precio de mis productos es el precio adecuado en el mercado? ¿Es mi producto suficientemente innovador? ¡Conoce más de NIQ para PyMES en Perú! Nuestros expertos Maria Fe Andaluz SMB Peru Leader Conectemos Maria Joaquina Ríos SMB… -------------------------------------------------------------------------------- Title: Meet Our Leaders: Guiding NielsenIQ Towards Innovation URL: https://develop.nielseniq.com/global/ja/about-us/leadership/ Type: About Us Page Published: 2026-03-25T21:52:46+00:00 Modified: 2026-05-25T21:15:58+00:00 Description: Discover Global/Ru/About Us/Leadership insights, trends, and analytics from NielsenIQ to make smarter decisions. Content: リーダーシップ 当社について私たちについて 取締役会 クリック NIQニュース クリック 採用情報 クリック -------------------------------------------------------------------------------- Title: Events at NielsenIQ URL: https://develop.nielseniq.com/global/ja/events/ Type: Event Published: 2026-03-25T21:50:47+00:00 Modified: 2026-05-07T16:06:32+00:00 Description: Explore upcoming events, webinars and conferences hosted by NielsenIQ. Join us for insights, networking, and data-driven sessions. Content: Events at NielsenIQ -------------------------------------------------------------------------------- Title: Diversity, Equity and Inclusion - NIQ URL: https://develop.nielseniq.com/global/ja/about-us/diversity-equity-and-inclusion/ Type: About Us Page Published: 2026-03-25T21:48:56+00:00 Modified: 2026-07-06T17:31:56+00:00 Description: Diversity, Equity and Inclusion - NIQ: NielsenIQ's century-old legacy holds diversity and inclustion at. 詳しくはこちら。 Content: ダイバーシティ、エクイティ、インクルージョン 100年以上にわたる当社の伝統は、多様性とインクルージョンをその中核に据えています。社員一人ひとりが自分らしくいられる環境こそが、私たちの成功につながります。 概要概要 多様性が重要な理由 「私たちは、世界に真の変化をもたらすことを目指しています。地域社会を支援し、クライアントが世界中の多様な消費者を理解できるよう導くと同時に、当社をすべての人にとって素晴らしい職場にすることです。私たちは、背景、考え方、意見の多様性が尊重され、奨励され、促進されるインクルーシブな文化を追求しています。そうすることで、社員が自分らしくあり、自信を持ってNielsenIQの文化に貢献できるようになるのです」 受賞歴受賞歴 シンガポール・ビジネス・レビュー マネジメント・エクセレンス・アワード 2025 - ダイバーシティ＆インクルージョン・イニシアチブ・オブ・ザ・イヤー（コンサルティング部門）  ニールセンIQ（シンガポール）Pte Ltdは、シンガポール・ビジネス・レビュー・マネジメント・エクセレンス・アワード2025において、「ダイバーシティ＆インクルージョン・イニシアチブ・オブ・ザ・イヤー（コンサルティング部門）」を受賞しました。この受賞は、支援を必要とする地元の団体や個人を支援するために60件の有意義な善意の行動を実施したニールセンIQの「SG60コミュニティ・プログラム」の成功を称えるものであり、インクルージョンと社会的インパクトへの取り組みをさらに強化するものです。  HR Asia「アジアで働きがいのある企業アワード2025」  ニールセンIQシンガポールは、「HR Asia Best Companies to Work for in Asia Awards 2025」を受賞しました。これは、当社の高い従業員エンゲージメント、ダイバーシティ＆インクルージョンへの取り組み、革新的な人事実践、そしてグローバルなベストプラクティスと現地の文化的期待とのバランスを保つ能力が評価されたものです。  ナショナル・ボランティア＆フィランソロピー・センター（NVPC） - チャンピオン・オブ・グッド賞  ニールセンIQシンガポールは、シンガポールのナショナル・ボランティア＆フィランソロピー・センター（NVPC）より、最高栄誉である「Champion of Good」賞を受賞しました。これは、企業の社会的責任に対する同社の並外れた取り組みと、地域社会へのプラスの影響が評価されたものです。 LEAD Network NIQは、2023年にLEAD NetworkのDE&I成熟度ベンチマークにおいて、インクルージョン成熟度の最高レベルを獲得しました。 Avtar & Seramount NIQは、AvtarおよびSeramountによる「Most Inclusive Companies Index」において、「2023年インドの女性にとって最も働きやすい企業100社」の一つに選出され、「インクルージョンの模範（Exemplar of Inclusion）」として表彰されました。 Race Equality Matters 2023年、当社はRace Equality Mattersより「Bronze Trailblazer」の認定を受けました。 障がい者インクルージョン 「Disability Equality Index」の評価を経て、2022年「障がい者インクルージョンにおけるベスト・プレイス・トゥ・ワーク」に選出されました。 インド職場平等指数（IWEI） NIQは、IWEIより2023年度LGBTインクルージョン部門の「ゴールド・エンプロイヤー」に選出されたわずか28社のうちの1社です。 Henpicked 2023年、NIQは更年期に配慮した職場として認定されました。 Great Places to Work 2024年、NIQインドは「Great Place to Work」に選出されました National Diversity Council NIQは2023年、「ラティーノ系リーダーのためのトップ・エンプロイヤー」に選出されました。 ポッドキャストポッドキャスト マイ・ストーリー・アワー・ヴォイセス 「My Story, Our Voices」は、ダイバーシティ、エクイティ、インクルージョン（DEI）を称えるポッドキャストです。これは、NIQの「Me & Youシリーズ」の重要な柱となるもので、従業員が自身のストーリーを語り、同僚の経験をより深く理解するための安全な場を提供することを目的としたDEI学習シリーズです。これらのストーリーを皆さんと共有することで、オープンな対話が奨励され、従業員が透明性を持って勇気を持って重要なトピックについて議論できる文化を築くことができます。 こちらから聴く 注目の番組注目の番組 NielsenIQ University より多様で公平なCPG業界の実現に向けた取り組みの一環として、NielsenIQは、卒業後のキャリアを早期に軌道に乗せるための、大学生向けデータ分析トレーニングプログラムを提供しています。 詳細はこちら 取り組みの詳細取り組み 継続的なエンパワーメント 社員は、当社に在籍する全期間を通じて、一体感を持ち、力を発揮できると感じられる必要があります。私たちは、人材、文化、そして説明責任の実践という3つの主要な分野に、インクルーシブな方針を組み込んでいます。 人材 グローバルな多様性確保の採用候補者リストの義務化など、当社の多様な採用慣行は、あらゆるレベルでの多様性を高めるために不可欠です。 文化 600名を超えるリーダーが、より高いインクルージョンと平等を実現するために障壁を取り除く、各地域のインクルージョン・インパクト・チームを率いています。 説明責任 上級リーダーは、各自が率いる組織の多様性に対して責任を負っており、年次業績評価プロセスにはD&I（ダイバーシティ＆インクルージョン）の評価基準が組み込まれています。 当社の代表的なプログラム当社の代表的なプログラム 当社の代表的なプログラム 当社は、インクルーシブな文化を促進する3つの主要なグローバルプログラムを立ち上げました。これらのプログラムは、従業員がそれぞれの背景や経験の多様性を活かし、ビジネスに真のインパクトをもたらす機会を提供します。 従業員リソースグループ 当社が事業を展開する83カ国で9つの従業員リソースグループが活動しており、2,500名以上の従業員がメンバーとして参加しています。さらに、600名以上のリーダーが「インクルージョン・インパクト・チーム」に参加し、各市場におけるD&I戦略の策定を支援しています。 クリック クリック 「Me & You」シリーズ このプレミアムDEI学習シリーズは、NIQが代表する多様な背景やアイデンティティを浮き彫りにしつつ、社員が自身の人生に影響を与えたストーリーを共有する場を提供します。本シリーズは、社会的弱者層の声を重視し、その声を広めることで、公平で包摂的な職場環境を築くという当社の約束を推進するものです。 クリック クリック アフィニティ・マンスの祝典 毎月、そして年間を通じての多くの重要な記念日には、ブラック・ヒストリー・マンス、プライド・マンス、国際女性デーなど、各アフィニティ・グループに関連した祝賀行事や啓発活動が行われます。 クリック インクルージョン・デザイン・ラボ 世界中のさまざまな部門に所属する社員がチームを組み、定められたイノベーションプロセスを用いて、私たちが共有するコミュニティが直面する課題の解決策を考案する機会が設けられています。 クリック クリック Instagramでこのプロフィールを表示 NIQ(@nielseniq) • Instagramの写真と動画 -------------------------------------------------------------------------------- Title: About us - The Full View - NIQ URL: https://develop.nielseniq.com/global/ja/about-us/ Type: About Us Page Published: 2026-03-25T21:44:36+00:00 Modified: 2026-07-06T16:52:49+00:00 Description: About us - The Full View - NIQ: NielsenIQ has been the industry leader in CPG market research and. 詳しくはこちら。 Content: 世界をリードする消費者インテリジェンス企業 ⌄ 私たちは「Full View™」を提供します 成長への新たな道筋を明らかにする、消費者の購買行動に関する世界で最も包括的かつ明確な知見。 最もロバストかつ詳細な購買者データと、AIを活用した予測分析ソリューションを組み合わせることで... 当社のソリューションについて NIQはクライアントに 何が起きているか（）、なぜ起きているか（）、そして次に何をすべきかを示します。 その仕組みをご覧ください 私たちは、市場シェアという概念を 一世紀 前に定義しました... …それ以来、私たちは消費者インテリジェンス業界をリードし続けています。 年号にカーソルを合わせて、その軌跡をご覧ください！ [infogram id="f67cfcc6-00e6-47dc-a93e-7e6e0d9d6a15" prefix="gkG" format="interactive" title="当社の沿革"] NIQとGfKの統合について詳しく見る ウォルマート、ケンビュー、コカ・コーラといった企業が、過去100年にわたりNIQを信頼し、比類のないグローバルな顧客インサイトを提供し続けてきた理由をご覧ください。 [embed]https://nielseniq.wistia.com/medias/1xh0iy3t05[/embed] 当社の多様なチームは、共通の 原則 顧客中心主義 戦略と意思決定の中心にお客様の成功を据えます。 勝利へのドライブ 私たちの仕事において、常に最高のものを目指すのに情熱を注ぎます。 結果に対する責任 一つのチームとして、責任を持ち、課題を解決し、成果を届けます。 誠実さを貫きます 誇りを持てる文化を築きます。 迅速に適応する 変化を私たちの競争優位性にする。 私たちと一緒に働きませんか 私たちは、消費者のショッピングに関するあらゆる疑問が、ボタンひとつで解決できる未来を描いています。消費者が何を求めているかを世界に示すために、ぜひ一緒に取り組みましょう！ 採用情報 会社ニュース リーダーシップ 公平な代表性が、私たちの評価基準と企業文化の根幹を成しています。 NIQにおけるダイバーシティとインクルージョン -------------------------------------------------------------------------------- Title: Corporate Citizenship at NIQ URL: https://develop.nielseniq.com/global/ja/about-us/corporate-citizenship/ Type: About Us Page Published: 2026-03-25T21:35:04+00:00 Modified: 2026-05-26T10:45:47+00:00 Description: Learn how NIQ advances sustainability and community through ESG practices—from climate & food equity to global volunteerism and responsible supply chains. Content: 企業の社会的責任 NIQでは、バリューチェーン全体における環境、社会、ガバナンス（ESG）に関する主要なリスクと機会を適切に管理し、地域社会や環境に良い影響を与え、持続可能な成長を実現することで、模範となる企業を目指しています。 「People & Planet」プログラム 当社は「People & Planetプログラム」を通じて、従業員が協力し合い、地域社会や環境に還元するよう促すことで、意義とつながりを重視する企業文化を継続的に向上させています。このプログラムには以下の4つの柱があります： 関連 ダイバーシティ、エクイティ、インクルージョン 食の公平性 NIQデータを通じて先駆的な知見を提供し、栄養価の高い食品へのアクセスを拡大するとともに、食の公平性を促進する人道支援イニシアチブを支援します。 気候正義 企業活動が気候に与える影響について、すべてのステークホルダーに対して透明性を確保し、重要な気候関連リスクの軽減に取り組みます。 教育 すべての学習者が持続可能な開発を推進するために必要な知識とスキルを確実に習得できるよう、関連する取り組みを支援します。 経済的エンパワーメント 包摂的かつ持続可能な経済成長と、すべての人々のための働きがいのある人間らしい仕事を促進します。労働市場における女性の完全かつ実効的な参加を確保します。 ピープル＆プラネット・デー 私たちが毎年実施する「ピープル＆プラネット・デー」は、従業員が団結し、つながりを深め、地域社会に貢献することを奨励する取り組みです。2024年には第3回「ピープル＆プラネット・デー」を開催し、13,500名以上の従業員が参加しました。私たちは共に、550を超える活動を通じて81,000時間以上の奉仕活動を行い、従業員主導の募金活動を通じて約118,000ドルを集めました。 すべての活動は、NIQの4つの社会的インパクトの柱——食の公平性、教育、経済的エンパワーメント、気候正義——に沿ったものであり、これらはすべて国連の持続可能な開発目標（SDGs）を支援するものです。 13,500 参加者総数 550 対面およびオンライン活動の総数 118,000ドル 従業員による募金総額 インフォグラフィックを拡大 [embed]https://nielseniq.wistia.com/medias/otz7omgt9h[/embed] ESG報告 ESG進捗報告書 2025 リソース ダウンロードしたいリソースを選択してください。 ESG進捗報告書 2025 *2024年の進捗状況を掲載 ESG進捗報告書 2023 リソース ダウンロードしたいリソースを選択してください。 ESG進捗報告書 2023 過去のESGレポート 2022 リソース ダウンロードしたいリソースを選択してください。 ESGレポート2022 方針と声明 過去のポリシーおよび声明 NIQ行動規範 現代の奴隷制に関する声明 人権に関する声明 サプライヤー行動規範 炭素排出量の検証 NIQは、自社の炭素排出量を測定・検証することで、脱炭素化への取り組みに向けた第一歩を踏み出したことを誇りに思います。 2021年の認証書を見る 2022年の認証書を見る 2023年の証明書を見る 2024年の認証書を見る 受賞歴・表彰一覧すべての受賞・表彰 2025年 CDP「B」（マネジメント）賞 2025年 CDP「B」賞（経営部門） 2024年 持続可能性への取り組み サステナビリティに関するインサイトを入手 グローバル・サステナビリティ・ハブ