BASES Design Navigator - NIQ


BASES Design Navigator

Optimize your packaging design to unlock new opportunities.

Is your packaging working hard enough?

Find your best packaging direction by exploring designs in a competitive context to get objective feedback early in the design process.

  • Enable bold creative exploration
  • Compare designs in a competitive context
  • Optimize around winning designs

Objective, agile pack design screening

Identify packaging that best fits your design objectives, driving actionable insights on opportunities for improvement.

Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Key features
Key features


Leverage advanced technology

Advanced webcam eye-tracking technology measures shoppers’ eye movements to show you which designs best catch and hold attention.


Find the right

Explore a wide range of designs to ensure your products are best positioned for growth—both in sales and for your brand equity.


Drive growth through insights

Incorporate robust and highly specific shopper feedback to help you choose and refine the right packaging.


Interested in learning more?

Over time, categories and shoppers evolve. Uncover the strengths and weaknesses of your packaging versus competition.

Related content
Related content

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