Enriched Product Data
Support purchasing decisions by delivering the most extensive and structured set of attributes across all products.
Data is driving exceptional experiences
Understanding the shopper is critical. By having a better understanding of what the shopper wants and needs, and utilising insights against sales data to understand where success is coming from, you will be one step ahead of the rest.
Capitalise on product characteristics
Enable informed purchasing decisions
Drive shopper personalisation
Build the framework for digital success
Win the omnichannel battle with NielsenIQ Brandbank’s Enriched Product Data solution, providing a broad range of data attributes sourced from a product that can underpin business processes, ecommerce interaction, navigation and filtering, internal databases and reporting functionality, resulting in ecommerce growth and efficiency.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
Streamline the discovery of products by improving search and sort functionality, allowing shoppers to find appropriate products based on their needs.
Drive product transparency
Recognise the complexity of shoppers and their desire for product transparency and information to meet their diet and lifestyle needs.
Pave the path to purchase
With granular, validated, structured and standardised data, simplify how shoppers find, discover and connect with the products they love.
How can we help?
We know creating a personalised experience for shoppers can be daunting. Tell us your unique situation or what you might need, and we’ll work with you to understand what data attributes are most important.