No matter your brand size, you deserve the Full View™

You shouldn’t need a team of data miners or an unlimited budget to understand consumer behavior. NIQ’s Byzzer™ delivers small businesses and emerging brands the most complete and clear understanding of consumer behavior so you can see the pathway to growth at a price that fits your budget.

Uncover a Clearer Path to Growth with Byzzer™ by NIQ:

Full Market Coverage
Comprehensive POS & Shopper Data
Flexible Data to Suit Your Needs
Solutions for Every Stage of Growth

Get Market Clarity, Fast

Grow market share across retailers like Whole Foods, Amazon, Target, Sally Beauty, Pet Supplies Plus, online, independent retailers, and more. From ad hoc reports to a Byzzer™ platform subscription, our team will help you access the most comprehensive and up-to-date retail and consumer data on the market —without breaking the bank.

Don’t Just Take
Our Word for It  

A large community of retailers and manufacturers like you use Byzzer™ NIQ data to gain market clarity and grow their brands. With access to comprehensive reporting, in-person events, and consultations, there’s something for everyone.


The 2024 NIQ Founders Pitch Slam Competition is now open!

Entry requirements:

  • 2023 US sales revenue is under $20M
  • Your product is sold in one or more of these qualifying categories:  Alcohol, Baby Care, Bakery, Bulk Bin, Dairy, Deli, Floral, Frozen, Gen Merch, Grocery, Beauty, Household, Meat, Pet, Produce, Seafood & Nutritional Supplements.
  • Products must be for sale in the US
  • You must be available to participate in the semi-final virtual pitch slam on April 23rd
  • You must be available to attend NIQ’s C360 conference in Phoenix, AZ, for the Live Pitch event from May 13-15 

Let’s Grow, Together

Businesses at different stages have diverse needs. Whether you’re looking to nail your next retailer pitch, are expanding distribution, or need to defend your turf, we have the data and tools you need to succeed. From personalized subscriptions to ad hoc reporting, you can get the data you need without spending your entire budget.

Get Free 1:1 Help

Want help jumpstarting your next stage of growth?

Schedule a free consultation today to learn more about driving your brand’s growth with data– and how to get the most out of your free subscription.