No matter your brand size, you deserve the Full View™

You shouldn’t need a team of data miners or an unlimited budget to understand consumer behavior. NIQ’s Byzzer™ delivers small businesses and emerging brands the most complete and clear understanding of consumer behavior so you can see the pathway to growth at a price that fits your budget.

Uncover a Clearer Path to Growth with Byzzer™ by NIQ:

Full Market Coverage
Comprehensive POS & Shopper Data
Flexible Data to Suit Your Needs
Solutions for Every Stage of Growth

Get Market Clarity, Fast

Grow market share across retailers like Whole Foods, Amazon, Target, Sally Beauty, Pet Supplies Plus, online, independent retailers, and more. From ad hoc reports to a Byzzer™ platform subscription, our team will help you access the most comprehensive and up-to-date retail and consumer data on the market —without breaking the bank.

Don’t Just Take
Our Word for It  

A large community of retailers and manufacturers like you use Byzzer™ NIQ data to gain market clarity and grow their brands. With access to comprehensive reporting, in-person events, and consultations, there’s something for everyone.


We’re proud to partner with NIQ to make the industry’s most valuable data even more accessible for emerging brands. I am a data guy (formerly head of analytics at a FoodTech company), so I know very well how brands need sales data to make decisions and tell their story. Through NIQ and their self-serve data platform Byzzer, which we view as the most affordable data option out there for early brands, we’re even able to offer brands 3 free reports. Check out the weekly data drops on various categories from our team on our Startup CPG Slack, and frequent webinars with NIQ showing how to get the most out of your data. We also thank NIQ for sponsoring our marquee events at Expo West and Expo East – which are truly the most memorable occasions for us throughout the year.  – Daniel Scharff, Founder/CEO, Startup CPG

Let’s Grow, Together

Businesses at different stages have diverse needs. Whether you’re looking to nail your next retailer pitch, are expanding distribution, or need to defend your turf, we have the data and tools you need to succeed. From personalized subscriptions to ad hoc reporting, you can get the data you need without spending your entire budget.

Get Free 1:1 Help!

Want help jumpstarting your next stage of growth?

Schedule a free consultation today to learn more about driving your brand’s growth with data– and how to get the most out of your free subscription.