Gain Insights On Health & Wellness Consumer Trends

NielsenIQ Total Wellness solution helps you connect with consumer needs and better understand product preferences.

How CPG brands can capture shoppers searching for trending product attributes

Learn the tips, opportunities and ways NielsenIQ Total Wellness helps manufacturers understand and report on specific trending attributes

NielsenIQ Total Wellness

Today, every consumer is a health and wellness consumer. Unlock growth opportunities related to wellness and lifestyle by meeting changing consumer needs and product preferences with data-driven insights and activation. Through NielsenIQ Total Wellness solutions, gain access to more than 1000 item level Product Insight attributes, covering the most important wellness concepts driving consumer demand and differentiating products.

Drive growth

Track trends of the attributes, attribute groups, brands and items that are performing best in the market.

See the full picture

Define content that matches what consumers are looking for with product coding including “stated” on pack marketing claims and certifications and “qualified” attributes based on the ingredients and other expertly analyzed product label info.

Stay ahead of the competition

Understand trends across all major CPG categories and identify growth opportunities.

Quickly Pivot

On demand data with immediate access allows you to have the data you need, when you need it.

Unique attributes covering over 99% of all consumer product queries.

Product Insight attributes range from the claims and certification on the pack to the most granular ingredient-level information you need to fully understand the product and how it connects with the consumer.
NielsenIQ uses a combination of expertise, machine learning, and artificial intelligence to capture, structure, and transform on-package information, to identify unique attributes that cover over 99% of all consumer product queries.
This includes ingredients, nutritional analysis, preparation and packaging, and much more.