Welcome to the Atlanta lab

We’re looking for people like you

At NielsenIQ, we strive to provide the most complete understanding of what consumers watch and buy, and NielsenIQ’s Consumer Neuroscience team is looking for people like you to participate in a paid market research study! This new and innovative field uses academic neuroscience principles to study marketing and advertising content. For a closer look at what you can expect with our studies, continue reading below!


You are eligible to participate in our studies once every 3 months and will be invited to come back if you qualify for a current study. To check when you last participated with us, please feel free to reach out via phone or email. We will contact you if you qualify for a study to get you scheduled.


Upon completion of the study, you will be paid $75 (or the amount stated in your confirmation email) in the form of a pre-paid Visa gift card. Prepaid Visa gift cards are activated after study completion and can be used right away, similar to a debit card.

Apply now, and if you qualify for a study, someone will contact you to schedule an appointment.

Study sessions

COVID-19 update: Our lab has implemented a set of safety measures and procedures in light of the COVID-19 pandemic. These measures and procedures have been designed to ensure your safety and the safety of our employees.

Study sessions are typically 45 minutes to 1 hour in length. It’s important that all participants arrive no more than 10 minutes early to sign in, complete participant paperwork, and perform some simple visual/colorblindness exercises.

Please note, if participants arrive 5 minutes past their scheduled appointment time, we cannot guarantee full study participation and compensation. Due to COVID-19, we are on a much tighter schedule and require more time to sanitize and buffer between participants. Please call our front desk if you are running late.

During the study session, participants will be asked to wear an EEG cap (similar to a swim cap), into which a small amount of leave-in conditioner is applied before snapping in the EEG sensors. Participants will be guided throughout this process by one of our research assistants and will be asked to watch a study presentation while wearing the cap and sensors. The cap and sensors are completely safe and passively pick up your response to the marketing content shown. Participants are expected to pay close attention to the presentation with minimal movement and perform a simple activity using a keypad.

Getting here


384 Northyards BLVD NW #150
Atlanta, GA 30313


Free parking onsite

Driving Directions:

From I-75/85 North of Atlanta
Head South on I-75/85
Take exit 249D toward North Avenue / Georgia Tech
Turn RIGHT onto North Avenue. Go through 3 stoplights, then
under the Marietta St. overpass, and prepare to turn left.
Turn LEFT onto Northyards Blvd.

From I-75/85 South of Atlanta
Head North on I-75/85
Take exit 249D for Spring Street toward West Peachtree Street
Turn RIGHT onto Linden Avenue
Turn LEFT onto West Peachtree Street.
Take the 2nd LEFT onto North Avenue. Go through 3 stoplights,
then under the Marietta St. overpass, and prepare to turn left.
Turn LEFT onto Northyards Blvd.

Once inside complex make a right at first stop sign. At second stop
sign, park and come through glass double doors to your left. That will be BLDG 100
Come to Suite 150

Public Transportation/Walking:
Get off at the Marta North Ave. Train Station.
Take Marta Bus #26.

Get off at Strong St and North Ave (Across from Technology
Enterprise Park.
Walk across street to Northyards Blvd
Walk to the end of the cul-de-sac
Walk through Northyards gate
Look to right and walk to BLDG 100
Come through glass double doors
Suite 150.

Confidentiality guidelines

Please note that our company is certified by an independent review board (IRB) and we abide by its guidelines. IRB certification signals that the research has been through rigorous review by a panel of independent researchers to insure that participant rights are safeguarded. All information gathered throughout the process is kept strictly confidential.