CPG sales in-store vs. online (YOY)
Operating an omnichannel business requires an understanding of sales trends—instore, online, and the combination of the two—so strategies can adjust to meet changing buying behaviors.
E-commerce share of CPG sales
Booming online sales have continued transforming the CPG landscape with e-commerce, consistently gaining share of total CPG sales.
In today’s omnichannel environment, more and more shoppers are seamlessly shifting across online and offline for CPG purchases. Brick-and-mortar stores still anchor sales, but the rapid rate of e-commerce growth cannot be ignored for those looking to stay ahead of the competition.
E-commerce fulfillment dollar sales change (YOY)
Known by many names, curbside pick-up gained momentum as more shoppers sought contactless options during the pandemic. Orders delivered directly to a shopper’s home account for the majority of CPG sales, but curbside pick-up has been particularly appealing for shoppers hesitant to have groceries delivered. As more people embrace e-commerce for grocery orders, curbside pick-up shows strong growth potential.
Shopper purchasing trends
Understanding how Americans are shopping during COVID-19 requires an analysis of changes in consumer behavior, including the outlets where the purchase occur, the factors driving changes in consumption, and the frequency of purchase and size of purchase.
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