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The monthly newsletter from Byzzer, powered by NIQ, breaks down some of the most interesting trends in the CPG space to help emerging and established brands accelerate their growth.

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The first-ever NIQ Founders Pitch Slam will bring together some of the most innovative and transformative emerging CPG brands, challenging an elite set of founders to pitch their companies to industry insiders and business leaders as they vie for a first-place cash award of more than $500k including a $50,000 cash prize and in-kind prizes. This competition represents our latest effort in our ​commitment to helping grow emerging brands and fostering connections.

Applications open March 6th, 2023.

Are you going to Expo West?

Get the formula for growth with NIQ. Visit us at booth #475 to meet the team, get free data, and attend one of our speaking sessions. Visit our event page to learn more about our expert speaking sessions or schedule a meeting time. 

Visit our event page to learn more.

New Downloadable Content

This ebook is a compilation of the most valuable tips and tools for building an effective category management strategy.

Download ebook

How are you planning to gain shelf space in 2023?

Each month NIQ puts together a guide to the questions we get asked most. We include some of the data and tools we’ve shared with clients in a single Ask 1 Question infographic.

Download Infographic

Latest Insights and Articles

Did you miss our latest content? Take a look at some of the articles below: 

Woman applies clean beauty product in front of mirror

Are you a beauty trailblazer?

NIQ’s Beauty Trailblazer program was built around creating equity in access to Big Data sets for minority-owned brands. The 3-month program for minority-owned businesses in the CPG industry will bring emerging brand leaders together to help them grow connections and integrate data into their business planning to craft a strong growth path in 2023 and beyond.

What’s new in Byzzer?
What’s new in Byzzer?

New Story now available:
Brand Review

A new story, Brand Review, is now available in Byzzer.

Whether you’re a manufacturer evaluating your own brand, or a Financial Services company evaluating a brand for acquisition, the critical info you need can be pulled in this Story. Key performance measures like sales, distribution, pricing, and promotions, as well as shopper behavior facts like loyalty, are benchmarked for the focus brand against top competitors and the overall category.

Omnisales data is now
available in Byzzer!

Emerging brands can now access pre-built, easy-to-use reports incorporating NIQ’s in-depth Omnisales data into its Byzzer platform. These reports can help emerging brands:

compare total brand performance in-store and online (including via click-and-collect and third-party delivery) against competing brands

identify where sales are growing most in which channels

accurately uncover total category and sub-brand performance online, in-store, and more. 

Attend our upcoming webinar: Growing Dales with Omni to learn more.

Upcoming Events
Upcoming Events

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