The data you need for every stage of growth
Take the guesswork out of your retail growth with weekly business intelligence alerts and access to Byzzer’s extensive library of brand and market reports.
Starter
- Grow retail sales with the most accessible and affordable access to retail measurement and shopper insights on the market.
- Know your competitive position, build your story, and win!
- A great value for small CPG brands
Essentials
- Accelerate your brand sales and distribution with actionable and intelligent insights, providing advanced views, alerts, and stories.
- Run your business with confidence!
- Our best value for growing businesses
Activate
- Take immediate action to grow your business with AI recommendations at the item level on pricing, promotion, assortment and new products.
- Get ahead of the competition!
- Maximize your growth with immediate recommendations
All subscriptions include
- Retailer measurement data (POS) and shopper data (panel) – together!
- Open access to 1000+ NielsenIQ markets – including full lists of retailers, geos, channels (drug, mass, convenience, grocery, military, liquor, etc.)
- All data is refreshed weekly!
- Flexible options that fit your budget from a few report runs to unlimited database access
Add NielsenIQ Product Insight Attributes to any plan for minimal cost. Get deeper insights into valuable product attribute groups like sustainability, functional benefits, trending ingredients, plant-based, specialty diets, and more!
Enhance your subscription with deeper insight into product sensitivity and positioning
Pricing, Promotion & Assortment
Are you making the most revenue off of your products? Pricing, promotion, and assortment data lets you:
- Optimize item performance
- Increase incremental volume
- Identify which levers are working best
- Know when and where promotions work
- Prove your worth to the retailers
- Understand and communicate your differences from competitors
Brand Score
Evaluate your pricing, promotion, and assortment with ease. Brand Score gives you:
- Provides a reliable, universal standard value
- Identifies areas in need of improvement or a competitive advantage
- Easily highlight value to retailers
Buy one report or ten, but only pay for what you need as you need them
Performance & Distribution Reports
Get the right data points to win more market share:
- Understand your category better than your competitors
- Craft the right story with data to gain more distribution
- Add NPI 2.0 attribute data for a minimal cost
Consumer Panel Reports
Increase loyalty by knowing your shoppers:
- Know your shoppers and how they are purchasing
- Test your next big idea with on-demand shopper surveys
- Add NPI 2.0 attribute data for minimal cost
Price & Promotion Reports
Optimize your trade
investment:
- Understand your promotion efficiency and pricing position
- See item-level recommendations and impact
- Add NPI 2.0 attribute data for a minimal cost
Data
Extracts
The data you want, when you want it:
- Customize your report pulls to exactly what you need to succeed
- Add NPI 2.0 attribute data for a minimal cost
NielsenIQ Product Insight Attributes for Ad Hoc Reports
Get deeper insights into valuable product attribute groups like sustainability, functional benefits, trending ingredients, plant-based, specialty diets, and more!