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Report
The intersection of beauty and wellness
Download “The Intersection of beauty and wellness” to discover how the definition of beauty is expanding
All Available Beauty Inner Circle Reports
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Report
The Hispanic beauty consumer 2023
Learn more about the importance of the Hispanic beauty consumer by downloading our report today.
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Multimedia
Video: Revolutionizing Insect Repellent: The Lemongrass Farms Story
Embrace nature-friendly protection and experience the joy of contributing to something bigger with Lemongrass Farms Lemongrass Farms, a NIQ Founders…
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Multimedia
Video: Empowering Communities Through Storytelling: The Journey of Iwi Nails
By amplifying marginalized voices and collaborating with local artists, Iwi Nails celebrates individuality and fosters a sense of belonging within…
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Infographic
Emerging Brands: Foot Care
In order to better understand a category, knowledge of new and emerging brands is key. Learn more about emerging brands in the foot care category by downloading our report today.
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Commentary
Be prepared for the unexpected with real-time, precise data and analytics
Learn how NIQ Data Impact uses technology to generate Connected Collaboration and transform your beauty brand campaign with precise, accurate, real-time data metrics.
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Infographic
Emerging Brands: Upper Respiratory
Download NielsenIQ’s “Emerging Brands: Upper Respiratory” report to learn more about emerging brands in the Upper respiratory category.
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Infographic
2023 Q2 Beauty and Personal Care Performance Review
Download the “2023 Q2 review” to understand broad trends in health & beauty care FMCG and retail.
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Report
NIQ and Kline Collaboration Beauty Indies: Analysis of Brands to Watch
Introducing a NielsenIQ and Kline partnership NielsenIQ and Kline have come together to bring you the latest report, Beauty Indies: Analysis of…
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Multimedia
Video: Mom Bomb founder shares how her struggles lead to her success
Redesigning self-care and empowering families through clean beauty and social impact. Experience the journey of a beauty trailblazer in the next…
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Report
How the LGBTQIA+ community shops for beauty and personal care
Download “How the LBTQIA+ community shops for beauty and personal care” to discover insights into the LGBTQIA+ consumer.
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Report
The rise of Indie beauty
Download “The rise of indie beauty” to discover how indie brands are shaping the beauty landscape.
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Infographic
Beyond lipsticks and lotions: Amazon Prime Day’s diverse lineup puts beauty to the test
See how consumers across the globe shopped beauty and personal care for Amazon Prime Day 2023
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Education
4 Wellness Trends That Are Changing the Beauty Industry
The rise in “natural” brands is one of the biggest trends we have seen in the beauty industry. But is that enough anymore?
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Multimedia
Video: Sejal Patel’s Odyssey in Building Plantkos, a Trailblazing Brand
In this installment of NIQ’s Founder’s Series, Tara James Taylor is joined by Sejal Patel, the Founder of Plantkos, a skin-health CPG brand
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Commentary
Celebrity beauty brands: Key success drivers in 2023
How can brands stand out in the fiercely competitive celebrity beauty category? NielsenIQ dives into the market and analyzes key drivers of success.
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Infographic
Beauty trending insights: Deodorant growth
Download the “Deodorant growth” infographic to learn more about the drivers of growth in the deodorant category.
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Report
The ultimate guide to celebrity beauty brands
Download “The ultimate guide to celebrity beauty brands” to discover how celeb brands are changing the beauty landscape.
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2022 Holiday Review
Whether it be for holiday gifting or treating yourself to something special for that holiday party, understanding consumption during this period key for the category.
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Commentary
NIQ Beauty Buzz: Navigating the beauty e-commerce landscape
Understand the dynamics within e-commerce beauty UK. Navigating through the different retailers and retail groups
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Education
2023 Beauty Innovation Report #3: The Ingredient Revolution
The latest NIQ Beauty Innovation report looks at emerging trends in the market and what they mean. In this piece, we look at ingredients.
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Report
Asian American beauty consumer 2023
Download NielsenIQ’s “Asian American Beauty Consumer” report to learn how these digitally savvy shoppers are setting beauty trends.
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Education
2023 Beauty Innovation Report #2: The Power of Personalization
The latest NIQ Beauty Innovation report looks at emerging trends in the market and what they mean. in this piece we look at personalization.
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Report
The state of CBD in health and beauty
The growing interest in natural and holistic solutions, coupled with the potential benefits associated with CBD, has fueled the expansion of CBD in the health and beauty space.
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Education
2023 Beauty Innovation Report #1: Clean & Sustainable Innovation
The latest NIQ Beauty Innovation report looks at emerging trends in the market and what they mean. Up first, clean and sustainable beauty.
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2022 Q4 Beauty and Personal Care Performance Review
Download the “2022 Q4 review” to understand broad trends in FMCG and retail.
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2023 Q1 Beauty and Personal Care Performance Review
Download the “2023 Q1 review” to understand broad trends in health & beauty care FMCG and retail.
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Infographic
Artificial nails are set to top nail polish sales in 2023
Higher growth in artificial nails for the past 4 years pushed artificial nails past nail polish in quarterly sales in late 2022.
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Report
2023 State of the Beauty Industry
Get the insights you need to understand the beauty and personal care landscape of 2023.
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Report
2023 State of the beauty industry
View the preview report Meet the expert Tara J. Taylor SVP, NielsenIQ Beauty Vertical Tara is a dynamic executive with 20+ years of Beauty…
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The Black beauty consumer 2023
Download NielsenIQ’s “The Beauty Industry’s role in supporting Black consumers” report to learn more about the importance of the Black beauty consumer.
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Report
DTC Brands: Revisiting an online-first strategy for the Omni evolution
Can a brand survive by only being online? NIQ explores this question to understand the complexities that are reshaping the DTC marketplace.
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Report
Beauty behavior through the generations
It’s no surprise that beauty consumers of different generations have different beauty tastes. Gen Z, Millennials, Boomers, and Traditionalists skew very differently in their beauty preferences.
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Facial Skin Care 2022: Trends and What’s Ahead
Even with the headwinds facing the beauty industry, facial skin care is a burgeoning category set to make large strides in 2023.
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Infographic
Beauty trending insights: Plastic free beauty
Plastic free packaging is an emerging trend in the beauty industry. Learn more about the benefits of incorporating it in your products.
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Infographic
Period care in 2022: reusable options pick up steam
Reusable period care is a growing category in the beauty industry. Learn more about these products in the beauty sphere.
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Report
2022 Emerging brands: Sleeping aids
View a sample Emerging brands report Actual report will be customized to your category. Download the full “Emerging brands: Sleep aids”…
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Infographic
Beauty trending insights: Acne patches
Download the “Acne Patch Infographic” to learn more about the emerging trend of acne patches in the beauty space.
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Report
Understanding new inflation dynamics in mass beauty
The rise in inflation has been a key theme throughout 2022, we have watched as prices have shot up over 8% across the CPG landscape.
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Report
2022 Q3 Beauty and Personal Care Performance Review
Download the “2022 Q3 review” to understand broad trends in FMCG and retail.
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Report
Beauty trending insights: Botanical ingredients
Botanical ingredients are an emerging trend in the beauty industry. Learn more about the benefits of incorporating them in your products.
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Report
The Native American beauty consumer
Download the “Native American Beauty Insights” to learn more about how the average Native American beauty consumer spends more than the average US household.
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Analysis
2021 Beauty and Health Innovations: Make it portable and targeted to win new customers
See which brands are offering meaningful product innovations for consumers seeking portable, targeted products in the 2021 Health and Beauty Innovation Report.
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Analysis
2021 Beauty and Health Innovations: Why consumers are craving personalization
See which brands are offering meaningful product innovations for consumers seeking beauty personalization in the 2021 Health and Beauty Innovation Report.
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Report
2022 Emerging brands: Feminine care
Download NielsenIQ’s “Emerging brands: Feminine care” report to understand how new brands are influencing the category.
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Education
2021 Beauty and Health Innovations: Clean, green beauty innovation
Innovation is crucial for the success of beauty and personal care brand—new products are one of the best ways to drive brand growth by driving excitement and “new news” about a brand. The latest report from NielsenIQ BASES compiles the top innovations in the clean beauty and personal care space.
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Education
How Beauty Brands are Using TikTok to Grow Sales
TikTok is becoming one of the best platforms for beauty brand marketing. But, you can’t use a traditional mindset to see success.
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Beauty forward: What’s now and what’s Next
2022 has been a year of surprises. In the Beauty and Personal Care (BPC) industry, consumer shopping habits and needs have been changing at lightning speed. Learn more about the trends in the beauty category by downloading our report today.
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Report
The Hispanic beauty consumer 2022
In the U.S., people who identify as Hispanic make up nearly 20% of the population. Of this segment, 47% are millennials, making them the youngest of the multicultural groups. Learn more about the importance of the Hispanic beauty consumer by downloading our report today.
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Analysis
Is it time to reassess the “Lipstick Index”?
NielsenIQ research uncovers surprising shifts in the beauty industry’s growth drivers.
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Education
What’s next for the clean beauty movement
Learn about the latest developments in the natural and sustainable beauty and personal care movement by downloading NiselenIQ’s latest report.
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Analysis
Attracting Black beauty consumers in 2022
NielsenIQ research illuminates opportunities to tap into the $7.4 billion spent by Black beauty consumers.
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Analysis
Fading beauty: Inflation’s impact on premiumization strategy
Recent NielsenIQ research shows that retailers and brands cannot assume past pricing and promotional strategies will still be relevant in today’s world.
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Analysis
Clean beauty: An evolution from ingredients to ethics
Demand for clean and green beauty and personal care products is growing fast, but consumers today want more than just quality ingredients. They are also looking to support brands which focus on sustainability and ethical production
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Report
2022 Emerging Brands: Deodorant
In order to better understand a category, knowledge of new and emerging brands is key. These newcomers to a category can provide insights into trends and where there may be unmet needs of the consumer. Learn more about emerging brands in the deodorant category by downloading our report today.
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Report
The blurring lines of beauty
The lines of beauty are blurring, and more consumers are shopping across the price spectrum. NielsenIQ measures the whole beauty market and provides an unbiased look at the behaviors of luxury shoppers.
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Report
Hand Sanitizer Dynamics: A Post Covid Look
Hand sanitizer was a hot commodity during the initial stages of the pandemic as consumers stocked up in order to help combat the spread of the virus. While it was a crucial item in many consumers’ carts, has hand sanitizer been able to maintain such strong growth?
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The evolution of clean and sustainable beauty
Download NielsenIQ’s “Evolution of clean and sustainable beauty” report to understand how progressive consumers are shaping the beauty industry.
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Report
Inflation Tracker: Beauty and Personal Care
Consumers are facing rising prices on essentials such as groceries, utilities, and gas. According to a recent NielsenIQ survey, 97% of consumers reported that they would be concerned if prices were to rise in the next 12 months. These inflationary pressures are causing shoppers to make mindful decisions about how they spend their money
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Role of the channel in beauty & personal care
Download NielsenIQ’s “Role of the channel in beauty & personal care” report to understand how to take advanage of massive changes in the retail landscape.
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The new modern shopping experience
There are many trends today in the beauty industry that have a large impact on consumption. A few key trends that NielsenIQ is measuring today are the changing retail dynamics caused by omnishopping, the rise of indie brands, the influence of social media, and the importance of inclusivity.
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Analysis
Shoppers want clean and green beauty products
NielsenIQ research shows how consumers are increasingly drawn to clean and green beauty product trends.
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2022 Q1 Beauty and Personal Care Performance Review
Download the “2022 Q1 Review” to understand broad trends in FMCG and retail.
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Report
2023 Emerging brands: Adult incontinence
Download NielsenIQ’s “Emerging Brands: Incontinence” report to understand how new and emerging brands are poised to affect the category.
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Report
2022 beauty and health innovation
Download NielsenIQ’s “2021 beauty and health innovation” report to understand the key trends driving beauty innovation.
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2023 Emerging brands: GI care
Download NielsenIQ’s “Emerging Brands: GI Care” report to understand how new and emerging brands are poised to affect the category.
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2023 Emerging brands: Oral hygiene
Download NielsenIQ’s “Emerging Brands: Oral hygiene” report to learn more about emerging brands in the oral hygiene category.
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Emerging brands: Eye care
Download NielsenIQ’s “Emerging Brands: Eye Care” report to learn more about emerging brands in the Eye Care category.
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Dose of wellness: CBD in beauty & health
Download our report to learn more about CBD’s effect on beauty, health, and wellness products.
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CBD in Health & Beauty
CBD has grown in popularity in health and beauty products as consumer acceptance and availability have improved.
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Analysis
How customer personalization is changing the beauty industry
Customer personalization is a now a standard expectation from consumers, who expect their needs and anticipations to be met.
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A new era of reaching shoppers through personalization at scale
Download NielsenIQ’s “A new era of reaching shoppers through personalization at scale” to understand how brands can capitalize on personalization in the digital space to increase revenues.
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Report
Beauty’s Digital Future
The digital space continues to push forward trends in the beauty industry. Accessibility to brands has increased through online platforms and services such as click and collect are making it easier than ever for consumers to conveniently shop for what they need.
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How Digitally Native Brands are upending traditional retail
Digitally native brands have fundamentally changed the health and beauty landscape over the past few years. As traditional barriers to entry fall, the game has changed. Long gone are the days when a new product needed to win a retail buyer’s approval before being able to be seen by shoppers. Now, seemingly all you need is a product and a website to launch a CPG brand.
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Future of Sustainable Beauty & Personal care
Sustainability continues to be an important and growing trend with consumers. When it comes to sustainability, considering both sides of the dichotomy of “Better for Me” and “Better for We” is important. Consumers value both products that are clean and free from toxins as well as those that make the planet a better place.
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2023 Emerging brands: Pain relief
Download NielsenIQ’s “Emerging Brands: Pain Relief” report to learn more about emerging brands in the pain relief category.
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2023 Emerging Brands: First Aid
Download NielsenIQ’s “Emerging Brands: First Aid” report to learn more about emerging brands in the First Aid category.
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The future of personalization in beauty
Download NielsenIQ’s “Future of Personalization in Beauty” report to understand how Consumers are taking a more proactive role on product development and have shown they are willing to pay more for personalization.
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2023 Emerging Brands: Fragrances
Download NielsenIQ’s “Emerging Brands: Fragrances” report to learn more about emerging brands in the Fragrances category.
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2021 Holiday Review
The year end holidays are a crucial time for the beauty industry. We analyze the trends to uncover which channels performed well and what categories won the holidays. Whether it be for holiday gifting or treating yourself to something special for that holiday party, understanding consumption at this time is key for the category.
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Report
2022 State of the beauty industry
Let’s take a look back at the major trends of 2021 and what they could mean for the future of the industry. Specifically, we investigate the dynamics behind clean and sustainable beauty, inflation, omnishopping, and personalization to help you unlock key insights about how to harness category growth.
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Infographic
New year, new content: Beauty social trends to watch in 2022
NielsenIQ Connected Partner Pcsso observes a shift in consumer sentiment across social media beauty trends. User-generated content shows that beauty consumers are hungry for recovery and celebrating a return to a more normal life.
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Report
2022 state of the beauty industry
Get the insights you need to understand the beauty industry and personal care landscape in 2022.
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Report
Full year 2021 Beauty and Personal Care Performance Review
Download “NielsenIQ’s Full Year 2021 COVID-19” infographic to understand how the pandemic affected FMCG and retail throughout the year.
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Report
2021 State of Beauty
Using the power of NielsenIQ solutions, we can get a better understanding of what is trending in the beauty industry. Knowledge of these trends can help fuel business decisions to grow the category. A few key trends that NielsenIQ is measuring today are omnishopping, click and collect, DIY, and sustainability.
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2023 Emerging brands: Hair removal
Download NielsenIQ’s “Emerging brands: Hair removal” report to learn more about emerging brands in the hair removal category.
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Report
Emerging brands: Bath & shower
Download NielsenIQ’s “Emerging Brands: Bath & Shower” report to learn more about emerging brands in the bath & shower category.
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Infographic
Current beauty trends to continue through 2021 holiday season
Since 2019, the needs and demands of U.S. beauty consumers have changed dramatically with no signs of changing this holiday season.
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Emerging brands: Sleeping aids
Download NielsenIQ’s “Emerging brands: Sleep aids” report to learn more about emerging brands in the sleep aids category.
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Report
Emerging brands: Cosmetics and nail
Download NielsenIQ’s “Emerging brands: Cosmetic & nail” report to learn more about emerging brands in the cosmetic & nail category.
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Report
Emerging brands: Sun care
In order to better understand the sun care, knowledge of new and emerging brands is key. Learn more about emerging brands in the sun care category by downloading our report today.
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Report
Emerging brands: Hair Care
Download NielsenIQ’s “Emerging brands: Hair care” report to learn more about emerging brands in the hair care category.
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Report
2021 Q3 Beauty and Personal Care Performance Review
Download the “2021 Q3 COVID-19” infographic to understand how the pandemic affected FMCG and the retail industry.
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Analysis
2030 Glow-up: The future of clean beauty
The future of clean beauty looks bright, and it’s evolving to include a higher consumer focus on sustainable beauty trends and environmental impacts.
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Report
Emerging Brands: Facial Skincare
In order to better understand a category, knowledge of new and emerging brands is key. Learn more about emerging brands in the facial skin care category by downloading our report today.
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Report
2021 Q2 Beauty and Personal Care Performance Review
Download “NielsenIQ’s 2021 Q2 COVID-19” infographic to understand how the pandemic affected FMCG and retail.
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Report
Emerging brands: Vitamins and supplements
Download NielsenIQ’s “Emerging brands: Vitamins and supplements” report to learn more about emerging brands in the vitamins and supplements category.
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Emerging Brands: Hand and Body Lotion
Learn more about emerging brands in the hand and body lotion category by downloading our report today.
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Education
The clean beauty trend is more than skin deep
Consumers want clean beauty products that reflect their values which lie at the intersection of “better for me” and “better for we.”
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Clean Beauty: The new standard
Download NielsenIQ’s “Clean beauty: The new standard” to learn how brands can capitalize on opportunities by revamping their product lines and highlighting clean attributes.